Tumblr

Tumblr (hoʻopuka ʻia "tumbler") he paena pūnaewele kamaʻilio a microblogging ka mea i hoʻokumu ʻia ma ka makahiki 2007 e David Karp a ua kūʻai ʻia e Yahoo! Inc. ma 2013 a ma hope ua kūʻai ʻia e Automattic ma 2019. Hiki i nā mea hoʻohana ke hoʻokomo i nā kiʻi, ʻōlelo, nā loulou pūnaewele, mele, a me nā wikiō i kā lākou microblog, ka mea i kapa ʻia he "tumblelog". He miliona mau mea hoʻohana ma Tumblr, nā mea i hui mai ma kēia paena pūnaewele no ka lawe ʻana, ka hoʻokomo ʻana, a me ka kamaʻilio ʻana i nā ʻike like ʻole.

 Ka mōʻaukala 

 Nā hoʻomaka (2006-2012) 

Ua hoʻomaka ka hoʻomohala ʻana o Tumblr ma 2006 i ka wā o kekahi kaʻawale ʻana ʻelua pule ma waena o nā palapala ʻaenama i ka hui hoʻoholomua polokalamu o David Karp, ʻo Davidville.Karp, David. "Tumblr: David Karp's $800 Million Art Project". Forbes. 2013. He makemake ko Karp i nā tumblelog (nā blog pōkole, no laila ke kumu o ka inoa Tumblr) no kekahi manawa a ua kali ʻo ia no kekahi o nā kahua blog kaulana e hoʻolauna i kā lākou kahua tumblelogging ponoʻī. Akā, ʻoiai ʻaʻohe kekahi i hana pēlā ma hope o hoʻokahi makahiki o ke kali ʻana, ua hoʻomaka ʻo Karp a me ka mea hoʻomohala ʻo Marco Arment e hana i kā lākou kahua ponoʻī.Davis, Sammy. "So What Do You Do, David Karp, Founder of Tumblr?". Mediabistro.com. 2008.

Ua hoʻokomo ʻia ʻo Tumblr ma 15 Pepeluali 2007, a i loko o ʻelua pule ua loaʻa i ka paena he 75,000 mau mea hoʻohana.Ingram, Matthew. "Google VC, Tumblr CEO Among the Top Innovators Under 35". GigaOM. 2010. Ua haʻalele ʻo Arment i ka hui ma Kepakemapa 2010 e hana me Instapaper.Frommer, Dan. "Tumblr CTO Steps Down To Focus on Instapaper, Independent Career". Business Insider. 2010.

Ma Iune 2012, ua hōʻike ʻo Tumblr i kāna papahana hoʻolaha hui mua i hana pū ʻia me Adidas, nā mea i hoʻomaka i kekahi blog kinipōpō ʻoihana ma Tumblr a ua kūʻai i nā wahi hoʻolaha ma ka papa helu o ka mea hoʻohana. Ua hiki mai kēia hoʻolauna ʻelua mahina wale nō ma hope o ka hōʻike ʻana o Tumblr e neʻe ana ia i ka hoʻolaha uku ʻia ma kāna kahua.Delo, Cotton. "Tumblr Unveils First Major Brand Campaign for Adidas". Advertising Age. 2012.

 Nā kahu ʻana e Yahoo! (2013-2018) 

Ma 20 Mei 2013, ua hōʻike ʻia ua loaʻa i Yahoo a me Tumblr kekahi ʻaelike no Yahoo! Inc. e kūʻai iā Tumblr no $1.1 biliona kālā.Mayer, Marissa. "Yahoo! to Acquire Tumblr". Yahoo! Inc. 2013. He nui nā mea hoʻohana Tumblr i ʻoluʻolu ʻole i ka nūhou, e alakaʻi ana i kekahi e hoʻomaka i kekahi palapala noi, e hana ana i kokoke i 170,000 nā pūlima."Hell No, Tumblr Users Won't Go To Yahoo!". TechCrunch. 2013. Ua mau ʻo David Karp ma ke ʻano ʻo ke CEO a ua hoʻokō ʻia ka hana kūʻai ma 20 Iune 2013."Yahoo! to Acquire Tumblr". Yahoo! Press Release. 2013.

Ma 2018, ua hoʻololi ʻo Tumblr i kāna kulekele no ka ʻikepili "maʻalahia" ma hope o ka wehe ʻia ʻana mai Apple App Store. Ua alakaʻi kēia i ka hōʻole ʻana i nā ʻikepili maʻalahia ma ka paena.

 Automattic (2019-kēia manawa) 

Ma 12 ʻAukake 2019, ua kūʻai ʻia ʻo Tumblr e Automattic, ka hui e kākoʻo ana i WordPress.com, no kekahi kumukūʻai i hōʻike ʻole ʻia, akā ua hōʻike ʻo Axios he ma lalo o $3 miliona, ma lalo o 0.3% o ke kumukūʻai kūʻai mua o Yahoo.Mullenweg, Matt. "Tumblr's Next Chapter". Automattic. 2019. Ua hōʻike ʻo Matt Mullenweg, ke CEO o Automattic, e hana ana ka paena ma ke ʻano he lawelawe pāhui me WordPress.com, a ʻaʻohe mau hoʻolālā no ka hoʻi ʻana i nā hoʻoholo kulekele ʻikepili i hana ʻia ma ka wā o ke kuleana ʻana o Verizon.Alexander, Julia. "Verizon is selling Tumblr to WordPress' owner". The Verge. 2019.

 Nā hiʻohiʻona 

 Hoʻomalu i ka blog 

Tumblr hāʻawi i kekahi mau hiʻohiʻona e kākoʻo i ka hana microblogging:

 Dashboard - ʻO ka dashboard ka mea hana mua no ka mea hoʻohana Tumblr maʻamau. He mana hoʻomau o nā post hou mai nā blog a lākou e hahai ana."Tumblr Help: Posts". Tumblr.com. Ma o ka dashboard, hiki i nā mea hoʻohana ke manaʻo, reblog, a makemake i nā post mai nā blog ʻē aʻe e ʻikea ana ma kā lākou dashboard. Hōʻae ka dashboard i ka mea hoʻohana e hoʻokomo i nā post kikokikona, nā kiʻi, nā wikiō, nā ʻōlelo koʻikoʻi, a i ʻole nā loulou i kā lākou blog me ka kaomi ʻana i kekahi pihi e hōʻike ʻia ana ma luna o ka dashboard.
 Queue - Hiki i nā mea hoʻohana ke hoʻonohonoho i kekahi papa hana e hoʻolōʻihi i nā post a lākou e hana ai. Hiki iā lākou ke hoʻolaha i kā lākou mau post ma nā hola a i ʻole nā lā."Tumblr Help: Posts". Tumblr.com.
 Tags - Hiki i nā mea hoʻohana ke kōkua i kā lākou lehulehu e ʻimi i nā post e pili ana i kekahi mau kumuhana ma ka hoʻohui ʻana i nā tags. Inā hoʻokomo kekahi i kekahi kiʻi i kā lākou blog a makemake i kā lākou mea nānā e loaʻa nā kiʻi, e hoʻohui lākou i ka tag #kiʻi, a hiki i kā lākou mea nānā ke hoʻohana i kēlā huaʻōlelo e ʻimi i nā post me ka tag #kiʻi.
 HTML editing - Hōʻae ʻo Tumblr i nā mea hoʻohana e hoʻololi i ke kumu hoʻohālike o kā lākou blog me ka hoʻohana ʻana iā HTML e hoʻomalu i ka ʻikea o kā lākou blog. Hiki ke kaʻana like a hoʻohana ʻia nā kumu hoʻohālike kūʻokoʻa e nā mea hoʻohana ʻē aʻe, a i ʻole kūʻai ʻia.
 Custom domains - Hōʻae ʻo Tumblr i nā mea hoʻohana e hoʻohana i nā domains kūʻokoʻa no kā lākou mau blog. Pono nā mea hoʻohana e kūʻai i kekahi domain mai Tumblr Domains, he mea kākau hōʻike i loko o ka hale e hāʻawi ana i nā domains hiki ke hoʻohana ʻia me Tumblr wale nō koe ke wehe ʻia mai ka blog a ka mea hoʻohana a hoʻolilo ʻia i kekahi mea kākau hōʻike ʻē aʻe."Tumblr Domains: That thing you do in the place they already know". Tumblr. 2023.
 Reblogging - Hiki i nā mea hoʻohana ke reblog i nā post mai nā mea hoʻohana ʻē aʻe, me ka hiki ke hoʻohui i kā lākou manaʻo ma luna.
 Followers - Hiki i nā mea hoʻohana ke hahai i nā mea hoʻohana ʻē aʻe no ka ʻike ʻana i kā lākou post ma kā lākou dashboard.

 Kelepona 

Me ka loaʻa ʻana o Tumblerette e Tumblr ma 2009, he polokalamu iOS i hana ʻia e Jeff Rock a me Garrett Ross, ua hoʻomaka ka lawelawe i kāna polokalamu iPhone kūhelu.Van Grove, Jennifer. "Tumblr Rebrands Tumblerette and Releases Free iPhone App". Mashable. 2009. Ua loaʻa ka paena i nā kelepona akamai BlackBerry ma 17 ʻApelila 2010, ma o kekahi polokalamu Mobelux ma BlackBerry World. Ma Iune 2012, ua hoʻokuʻu ʻo Tumblr i kekahi mana hou o kāna polokalamu iOS, Tumblr 3.0, e ʻae ana i ke kākoʻo no ka hui pū ʻana me Spotify, nā kiʻi hi-res a me ke komo ʻole i ka pūnaewele.Perez, Sarah. "Better, Stronger, Faster: Tumblr 3.0 For iPhone Has Arrived". TechCrunch. 2012. Loaʻa pū kekahi polokalamu no Android.Kerr, Dara. "Tumblr rolls out its newfangled Android app". CNET. 2013.

 Hoʻolaha ʻana 

E like me Ma 2022, ua ʻoi aku ma mua o 496 miliona nā blog ma Tumblr me ka ʻoi aku ma mua o 171.5 biliona nā post."Tumblr by the Numbers". Tumblr. 2022.

ʻO Tumblr kekahi o nā paena pūnaewele kamaʻilio i ulu wikiwiki loa ma nā makahiki mua, a ua hoʻomau ʻia kona kaulana i waena o nā mea ʻōpio a me nā kaiāulu fandoms. E like me ka hōʻike ʻana a Jeff D'Onofrio, ke CEO i ia manawa, ua hana nā lālā o Generation Z (ka hanauna hou) i 48% o nā mea hoʻohana ikaika a me 61% o nā mea hoʻohana hou, e hōʻike ana i ka hoʻāla hou ʻana o ka hana ma ka paena.Chayka, Kyle. "How Tumblr Became Popular for Being Obsolete". The New Yorker. 2022.

Ua ʻike ʻia ʻo Tumblr no nā manaʻo ʻimi loiloi kaiaulu o kāna mau mea hoʻohana.Sands, Mason. "Tumblocalypse: Where Tumblr And Its Users Are Headed After The Ban". Forbes. Ma 2011, ua kaulana loa ka lawelawe me ka ʻāpana mea hoʻohana ʻōpio a me kulanui me ka hapalua o ke kumu kiʻi malihini o Tumblr ma lalo o ka makahiki 25.Lipsman, Andrew. "Tumblr Defies its Name as User Growth Accelerates". comScore. 2011.

 Nā hoʻohana koʻikoʻi 

Tumblr ua lilo i wahi i nui ka waiwai no:

 Nā hana noʻeau  Nā mea hana kiʻi, nā mea kaha kiʻi, a me nā mea kākau e hoʻohana i Tumblr e kaʻana like i kā lākou hana.
 Fandoms  Nā hui kamaʻāina o nā kiʻi ʻoniʻoni, nā hōʻike TV, nā pāʻani, a me nā mele e hui pū ma Tumblr no ka kamaʻilio ʻana a me ka hana ʻana i nā ʻikepili.
 Nā microbloggers  Poʻe e makemake e kaʻana like i nā manaʻo a me nā ʻikepili ma ke ʻano maʻalahi a me ka hiki ke hoʻohana i nā kiʻi a me nā wikiō.
 Nā mea hoʻokumu pūnaewele  Nā mea hana meme a me nā ʻikepili ʻē aʻe e laha ai ma ka pūnaewele.
 Nā kaiāulu LGBTQ+  Nō ke kālailai ʻana o nā mea noiʻi e nānā ana iā Tumblr, ua ʻike lākou ua hoʻohana pinepine ʻia ka paena pūnaewele no ka hana ʻana i kaiāulu a me kahi e ʻimi i ka hoʻokumu ʻana i ka maʻemaʻe a me ka hōʻike ʻana i ke kāne-wahine no nā pūʻulu LGBTQ+.Jacobsen, Kai; Devor, Aaron; Hodge, Edwin. "Who Counts as Trans? A Critical Discourse Analysis of Trans Tumblr Posts". Journal of Communication Inquiry. 2022.

 Nā hoʻohālikelike me nā paena pūnaewele ʻē aʻe 

Tumblr he paena pūnaewele kamaʻilio kekahi e like me Facebook a me Twitter, akā, ʻokoʻa kona hiʻohiʻona a me kona kaiāulu. ʻOkoʻa Tumblr mai Twitter ma ka hiki ke hoʻopiʻi i nā ʻikepili lōʻihi a me ka hiki ke piʻi hou i nā hoʻopiʻi me ka hoʻohui ʻana i kekahi mau manaʻo. ʻOkoʻa ia mai Facebook ma ka ʻole o ka pono e hoʻohana i ka inoa maoli a me ka nui o ka pilikino.

Hiki ke hoʻohālike ʻia ʻo Tumblr me WordPress a me Blogger no ka mea, hiki ke hoʻohana ʻia no ka microblogging, akā, mālama Tumblr i kona ʻano maʻalahi a me ka hiʻohiʻona kamaʻilio.

 Nā kumuhana hoʻokūkū 

 Nā pilikia kope kuleana 

Ua loaʻa iā Tumblr ka hoʻohewa no nā hana kū ʻole i ke kuleana kope e nā mea blog komo;Edwards, Jim. "Why Tumblr Needs Adult Supervision Right Now". Business Insider. eia naʻe, ʻae ʻo Tumblr i nā hōʻike hoʻolilo Digital Millennium Copyright Act (DMCA)."DMCA Copyright Notifications". Tumblr. Ua lilo ka nani ʻikea o Tumblr i mea maikaʻi loa no nā photoblog i loaʻa pinepine iā lākou nā hana kūkulu kope ʻia mai nā mea ʻē aʻe i hoʻopiʻi hou ʻia me ka uku ʻole ʻana.Edwards, Jim. "Why Tumblr Must Kill What Made it Big: Porn and Copyright Violations". CBSNews.com. 2011.

 Ke ʻano o nā mea hoʻohana 

ʻOiai ua kūʻē ʻia ka hui hoʻohana o Tumblr ma ke ʻano he hāʻawi ʻana i ka poʻe mai kekahi mau ʻano moʻokalaleo a me nā ʻano, he kumu hoʻohewa maʻamau ia ʻo ia nā manaʻo mai nā mea hoʻohana ma ka paena e hoʻopaʻa i ke kūkā ʻana a me ke kamaʻilio. Ma 2015, ua alakaʻi nā lālā o ka fandom Steven Universe i kekahi mea hana noʻeau i ka wā o ka hoʻāʻo ʻana e pepehi iā ia iho no kāna hana noʻeau, kahi i kaha ai i nā mea i ʻano "momona" ma ke kūlike me ke ʻano wīwī.Nguyen, Clinton. "An Attempted Suicide Forced a Tumblr Community to Open Its Eyes About Bullying". Vice. 2015.

Ma 2018, ua wehewehe ʻo Gita Jackson, he mea hōʻike no Kotaku, i ka paena ma ke ʻano he "joyless black hole" (he lua ʻeleʻele ʻōleʻa), e kuhikuhi ana i ke ʻano o ka hoʻolālā paena a me ka hana e alakaʻi ana i ka "fandoms spinning out of control" (kūʻē ʻana o nā fandoms), a me ke kaiapuni e hoʻopaʻa i ke kūkākūkā a me ke kamaʻilio."In 2018, Tumblr Is A Joyless Black Hole". Kotaku. 2018. Ma kāna ʻatikala, ua wehewehe ʻo Jackson i ke ʻano o nā mea hoʻohana Tumblr i hoʻoulu i kekahi kaiapuni e hōʻole ʻia ai ka launa pū kūpono a me ke kūkākūkā, e kūʻē ana i nā mea ʻē aʻe no nā manaʻo kūʻē liʻiliʻi loa.

 Ka hoʻokūkū ʻana iā LGBTQ+ 

Ma Pepeluali 2022, ua loaʻa iā Tumblr kekahi hoʻoponopono ʻana me ka Hui Kōmike Kuleana Kanaka o ke Kūlanakauhale o Nuioka, nā mea i hoʻopiʻi ē ua hoʻokūkū ke pāpā ʻana i nā ʻikepili ʻōpio o 2018 i nā mea hoʻohana LGBTQ+. Ua koi ka ʻaelike i ka hui e nānā i kāna mau algorithm, e hoʻololi i ke kaʻina hoʻokolokolo, a e nānā i nā hihia pani ʻia, a e aʻo i kona mau luna kāohi kanaka ma nā pilikia like ʻole a me nā nīnau hui.Robertson, Adi. "Tumblr is settling with NYC's human rights agency over alleged porn ban bias". The Verge. 2022.

 Ka pāpā ʻikepili ʻōpio 

Ma 3 Kekemapa 2018, ua hōʻike ʻo Tumblr e hoʻomalu ʻia ana ma Kekemapa 17, nā kiʻi a wikiō āpau e hōʻike ana i nā hana kāne-wahine a me nā kiʻi a wikiō o ke ola maoli e hōʻike ana i nā ʻiʻo kanaka a i ʻole "hōʻike-wahine" nā ʻōmaka, e pāpā ʻia ana mai ka lawelawe. Ua hāʻawi ʻia nā hoʻopakele no nā kiʻi a i ʻole nā hana noʻeau e hōʻike ana i ka ʻōneki, nā ʻōneki e pili ana i ka "ʻōlelo politika a i ʻole nūhou", a me nā hōʻike o nā "ʻōmaka-hōʻike-wahine" e pili ana i nā hanana lapaʻau e like me ka hānau keiki, ka hānai waiu, ka lapaʻau kānana a me ka lapaʻau hoʻololi kāne-wahine."Tumblr will ban all adult content on December 17th". The Verge. 2018.

Ua hoʻokūkū ʻia kēia loli ma waena o ke kaiāulu o Tumblr; ʻo kekahi, ua hoʻopaʻapaʻa ʻia ē ua pono ka lawelawe e hoʻonoʻonoʻo i nā pilikia nui ʻē aʻe (e like me ka hoʻomalu ʻana i ka ʻōlelo inaina a i ʻole ka nui o nā spambot pili i nā ʻikepili maʻalahia ma ka lawelawe), a ē ua hāʻawi ke kaiāulu ʻōpio o ka lawelawe i kekahi kahua no ka hoʻonaʻauao kāne-wahine, nā mea hoʻohana kūʻokoʻa ʻōpio (ʻo kēlā, nā mea i hōʻike ana i nā kaiāulu LGBTQ+ e manaʻo ana ē hōʻoleʻole ʻia lākou e ka ʻoihana mua i mālama ʻole ʻia e kekahi ʻoihana heteronormative) e ʻimi ana i kekahi awa no kā lākou hana, a me ka poʻe e ʻimi ana i kekahi puʻuhonua mai nā kahua "hoʻomalu-nui" e kaʻana like i ka hana noʻeau me nā kumuhana ʻōpio."Apple Sucked Tumblr Into Its Walled Garden, Where Sex Is Bad". Motherboard. 2018.

Ua hōʻike ʻo Tumblr ē ke hoʻohana nei ia i nā algorithm like ʻole e ʻike i nā hōʻeha kūpono, i hui pū ʻia me nā nānā ʻana lima.Martineau, Paris. "Tumblr's Porn Ban Reveals Who Controls What We See Online". Wired. 2018. Ua ʻike wikiwiki nā mea hoʻohana i kekahi mau positive hewa.Radulovic, Petrana. "Tumblr's wonky algorithm is flagging innocent posts as adult content". Polygon. 2018.

I Nowemapa 2022, ua hoʻololi ʻo Tumblr i kāna mau lula e ʻae i ka ʻōneki, akā ʻaʻole nā kiʻi kāne-wahine maopopo.Robertson, Adi. "Tumblr will now allow nudity but not explicit sex". The Verge. 2022.

 Nā kūlana hōʻailona a nā hanana koʻikoʻi 

 ʻO Pelesidena Obama a me Tumblr 

Ma 21 ʻOkakopa 2011, ua hana ka Pelekikena ʻAmelika o ia manawa ʻo Barack Obama i kekahi moʻokāki Tumblr.Bilton, Nick. "Obama Campaign Experiments With Tumblr for '12". The New York Times. 2011.

 Ka hanana "Boneghazi" 

Ma ka hopena o 2015, ua lilo kekahi mea hoʻohana ma ka paena i viral ma hope o ka hōʻike ʻia ʻana ua hōʻiliʻili i nā iwi kanaka ma kekahi ilina, e hoʻoulu ana i kekahi hoʻokūkū i kapa ʻia ʻo "Boneghazi" (mai nā huaʻōlelo bone + Benghazi). Ua hāʻawi ka mea hoʻohana, mai New Orleans, Luikiana, e kaʻana like i nā iwi kanaka i hōʻike ʻia ua loaʻa mai Holt Cemetery ma ka hana ʻana i kekahi post i kekahi pūʻulu Facebook i kapa ʻia ka "Queer Witch Collective". Ua post hou ʻia ka post Facebook i Tumblr e kekahi mea hoʻohana ʻē aʻe, a ua kau ʻia ke kāmelo mai Facebook i kekahi moʻokāki ma Tumblr no ka mea ua like nā kiʻi moʻokāki.Feldman, Brian. "Tumblr Users Are Either Outraged or Amused by an Alleged Grave-Robber". Intelligencer. 2015. Ma Ianuali 2016, ua ʻimi ʻia ka home o ka mea hoʻohana e ka hoʻokō kānāwai, kahi i loaʻa ai iā lākou he 11 iwi a me 4 niho.Hathaway, Jay. "The Internet's favorite grave-robbing witch was busted with a bowl full of bones". The Daily Dot. 2016.

 Nā kūʻai ʻana a me nā kālā 

 Kumukūʻai kālā 

E like me 2011, ua loaʻa iā Tumblr ma kahi o $125 miliona kālā mai nā mea hoʻopukapuka.Edwards, Jim. "Here's Tumblr's Total Revenue For 2012 – And How It Will Make A Profit in 2013". Business Insider. Ua hoʻokūkulu ka hui i ke kumukūʻai kālā mai Union Square Ventures, Spark Capital, Martín Varsavsky, John Borthwick (Betaworks), Fred Seibert, Krum Capital, a me Sequoia Capital (ma waena o nā mea hoʻopukapuka ʻē aʻe)."Best Young Tech Entrepreneurs 2009". Business Week.

I kāna pōʻaiapili mua o ka hoʻopukapuka ma ʻOkakopa 2007, ua hoʻokūkulu ʻo Tumblr i $750,000 mai Spark Capital a me Union Square Ventures.Marshall, Matt. "Roundup: Brightroll, Tumblr, Collective, Veeker, MobileEye, all raise cash". VentureBeat. 2007. Ma Kekemapa 2008 ua hoʻokūkulu ka hui i $4.5 miliona i ke kumukūʻai kālā Series BKafka, Peter. "Who Said Web 2.0 Was R.I.P.? Microblog Tumblr Raises $4.5 Million, Expectations". All Things Digital. 2008. a he $5 miliona hou aku ma ʻApelila 2010.Kafka, Peter. "Tumblr Raises Another $5 Million From Spark and Union Square. Now It Wants Your Money". All Things Digital. 2010. Ma Kekemapa 2010, ua hoʻokūkulu ʻo Tumblr i $30 miliona i ke kumukūʻai kālā Series D.Lynley, Matthew. "Tumblr brings in $30M despite stability woes". VentureBeat. 2010.

Ua loaʻa i ka hui kekahi kumukūʻai o $800 miliona ma ʻAukake 2011.Ludwig, Sean. "Tumblr on verge of raising up to $100M with massive $800M valuation". VentureBeat. 2011. Ma Kepakemapa 2011, ua hoʻokūkulu ka hui i $85 miliona i kekahi pōʻaiapili kālā i alakaʻi ʻia e Greylock Partners a me Insight Venture Partners.Ludwig, Sean. "Tumblr grabs another $85M in fresh funding". VentureBeat. 2011.

 Nā kumu loaʻa kālā 

Ma kekahi nīnauele me Nicole Lapin o Bloomberg West ma 7 Kepakemapa 2012, ua ʻōlelo ʻo David Karp ua loaʻa kālā ka paena ma o ka hoʻolaha ʻana. Ua hoʻomaka kā lākou hoʻolaha mua ma Mei 2012 ma hope o 16 papahana hoʻāʻo.Lapin, Nicole. ""Tumblr Has 'Ways to Go' Before IPO, CEO Says" 9-5-12". Bloomberg West. 2012. Ua loaʻa iā Tumblr he $13 miliona ma ka loaʻa kālā ma 2012 a ua manaʻolana e loaʻa $100 miliona ma 2013. Ua hoʻolilo ʻo Tumblr i $25 miliona e mālama i nā hana ma 2012.Edwards, Jim. "Here's Tumblr's Total Revenue For 2012 – And How It Will Make A Profit in 2013". Business Insider.

Ma 2013, ua hoʻomaka ʻo Tumblr e ʻae i nā hui e uku no ka hoʻolaha i kā lākou mau post i kekahi lehulehu nui. Ua hauhau ʻo Lee Brown, ka Luna Kūʻai o Tumblr, i ka waena o ke kūʻai hoʻolaha ma Tumblr ma kahi kokoke i nā huina ʻeono.Frier, Sarah. "Tumblr to Introduce Mobile Advertising to Help Achieve Profit". Bloomberg.com. 2013.

Ma 11 Iulai 2023, ma kekahi AMA (Ask Me Anything), ua ʻōlelo ke CEO ē ma ʻulaʻula ʻo Tumblr ma ke kālā, e nalo ana i $30 miliona kālā i kēlā me kēia makahiki."Tumblr Is in the Red and Losing $30 Million Every Year". Gizmodo. 2023.

 Nā Kūmole 

 Nā Loulou I Waho 
 Tumblr Official Website
 TechCrunch articles about Tumblr
 Tumblr Staff Blog
 Tumblr Help Center

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