McDonaldization na Jama'a

Masanin ilimin zamantakewa George Ritzer ne ya fara gabatar da McDonaldization of Society a cikin wata kasida ga The Journal of American Culture  kuma ya fadada a cikin littafin na 1993 mai suna.  Ritzer ya ba da shawarar cewa a ƙarshen ƙarni na 20 tsarin zamantakewa na Gidan cin abinci mai sauri ya zama ƙarfin ƙungiya wanda ke wakiltar da faɗaɗa tsarin daidaitawa a cikin yankin hulɗar yau da kullun da kuma asalin mutum. McDonald's na shekarun 1990s yana aiki ne a matsayin abin koyi. Littafin ya gabatar da kalmar McDonaldization ga magana da aka koya a matsayin hanyar bayyana tsarin zamantakewa wanda ke samar da "tsinkaye-tsinkaye", a cewar bita na 2002 na wani rubutu na ilimi mai alaƙa.

 Aikace-aikace da madadin ra'ayin McDonaldization 
An ambaci McDonaldization a cikin littattafai sama da 8,600  kuma an yi amfani da shi ga cibiyoyi masu yawa daga ɗakunan ajiya zuwa jami'o'i  da wuraren namun daji.

Koyaya, akwai kuma masu sukar ra'ayin. Aaron Ahuvia da Elif Izberk-Bilgin suna jayayya cewa yayin da McDonaldization ke wakiltar wani tarin dakarun, akwai wani abu a cikin al'ummomin masana'antu da suke kira eBayization. Ganin cewa McDonaldization yana samar da daidaituwa da tsinkaya, eBayization yana ba da iri-iri, kasada, da mamaki. Tony Blackshaw ya gabatar da IKEAization a matsayin wani abu mai adawa da al'ada, wanda aka rarrabe ta hanyar girma bakwai •Home (wani kalma ga Al'umma) •Democracy •Incalculability da Unpredictability •Provincialism •Protestant Work Ethic •Cool •Freedom.

 Dubi kuma 

 McDonaldization
 Jihad vs. McWorld

 Manazarta