Victor Pickard (farfesa)

Victor Pickard masanin ilimin kafofin watsa labarai ne na Amurka. Farfesa ne a Makarantar Sadarwa ta Annenberg a Jami'ar Pennsylvania . Yana aiki a kan tsinkaye na Amurka da kuma fafutukar kafofin watsa labarai na duniya da siyasa; tarihi da tattalin arzikin siyasa na cibiyoyin kafofin watsa labarai; da kuma ka'idojin ka'idoji na Manufofin kafofin watsa labarai. 

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 Ayyukan ilimi da aikin manufofi 
Kafin koyarwa a Penn, Pickard ya kasance mataimakin farfesa a Sashen Media, Al'adu, da Sadarwa a Jami'ar New York. Ya kuma tsara kuma ya koyar da tsarin manufofin kafofin watsa labarai na Verklin a Jami'ar Virginia.  

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 Kyautar karatu 
A shekara ta 2009, Pickard shine babban marubucin cikakken rahoto game da rikicin aikin jarida na Amurka, "Saving the News: Toward a National Journalism Strategy" (An buga shi ta Free Press). Rahoton ya rubuta tushen rikicin, yiwuwar wasu samfuran, da shawarwarin manufofi don aiwatar da sake fasalin tsari a cikin tsarin kafofin watsa labarai na Amurka. An bayyana rahoton a matsayin "mafi basira da cikakkiyar hanyar da aka gabatar game da rikicin a cikin aikin jarida"  kuma an jera shi a matsayin ɗaya daga cikin "Matsalolin Media na 2009 game da Media". 

." A cikin 2011 Pickard ya haɗa tare da Robert McChesney littafin Will the Last Reporter Don Allah Ka Kashe Haske: Rugujewar Aikin Jarida da Abin da Za a Iya Yi Don Gyara shi. Littafin ya ba da nazarin yanayin yanayin watsa labarai da ke canzawa tare da tsara taswirar muhawarar da ke gudana game da rashin tabbas na aikin jarida a nan gaba. Littattafai sun kira shi "Bold, meditative, engrossing, wannan jagora ne mai mahimmanci ga mabiyan kafofin watsa labaru na zamani." Wani bita da aka yi a mujallar Laburare ta bayyana shi a matsayin wanda ke nuna “matsalolin aikin jarida a matsayin wani muhimmin ginshiƙi na dimokuradiyya da kuma cibiyar da ke buƙatar ƙarfafawa ... duk wanda ya damu da yanayin aikin jarida ya kamata ya karanta wannan littafi.
Rukuni:Rayayyun mutane
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