Bears na Coca-Cola

Bears na Coca-Cola sune halayen bears na polar da aka yi amfani da su a matsayin kayan masarufi ga Kamfanin Coca-Cola. Haruffa mai rai sun kasance sanannen abu a cikin tallace-tallace na Coca-Cola tun 1993, kuma kamfanin yana sayar da kayayyaki, kamar tumblers da nau'ikan bears.

 Tarihi 
Kamfanin Coca-Cola ya fara amfani da Beyar polar a cikin tallan Faransanci na 1922 wanda ke nuna beyar da ke zubar da Coca-Cola a cikin bakin rana mai ƙishirwa. Koyaya, amfani da haruffa ya kasance mai saurin gaske har zuwa 1993. A wannan shekarar, bears na Coca-Cola sun bayyana a cikin fim din mai rai da ake kira Northern Lights (wanda ya kasance wani ɓangare na gabatarwa na "Always Coca-Cola" wanda ya fara a lokacin hutun kasuwanci na Wasan 3 na 1993 NBA Finals) inda suka taru don shan Coca-Cola da kallon Aurora Borealis, wanda ya ci nasara tare da masu amfani. Amfani da bears a cikin kamfen ɗin talla na  shekarar 1993, a cewar mahaliccin Ken Stewart, an yi wahayi zuwa gare shi ta hanyar kare mai dawo da labrador wanda yayi kama da bears. Polar bear tun daga lokacin ya zama "ɗaya daga cikin shahararrun alamomin Coca-Cola".  Bayan nasarar Northern Lights, Kamfanin Coca-Cola ya samar da karin tallace-tallace da fina-finai da yawa tare da bears na anthropomorphic, da kuma kayayyaki kamar tumblers da bears. Har ila yau, akwai kayan ado na Coca-Cola polar bear a World of Coca-Cola wanda Jim Henson's Creature Shop ya tsara.

 Samun umarni 
A cikin shekara ta 1995, Kamfanin Coca-Cola ya lashe umarni a kan Kamfanin Polar, kamfanin giya mai laushi na iyali, don gudanar da talla inda wani beyar polar ya jefa gwangwani na Coca-Cola. Kotun ta yanke hukuncin cewa Kamfanin Polar na iya ci gaba da amfani da halin polar bear, amma ba zai iya nuna shi yana jefa Coca-Cola ba.

 Yakin Super Bowl 
A cikin shekara ta 2012, Kamfanin Coca-Cola ya kirkiro kamfen ɗin talla na kai tsaye wanda ke da bears masu tsaka-tsaki ga Super Bowl, wanda aka bayyana a matsayin "kyakkyawan yunkurin tallace-tallace".

 Rikici 
A cikin shekara ta 2011, Kamfanin Coca-Cola ya yi alkawarin ba da gudummawar dala miliyan 2 ga Asusun Kula da namun daji na Duniya don kare bears, amma an soki shi saboda ba da irin wannan ƙaramin kuɗi idan aka kwatanta da kasafin kuɗin talla da ribarsu.

A cikin shekara ta 2011, kamfanin ya canza gwangwani na abin sha daga ja zuwa fari tare da hotuna na bears na polar don lokacin hutu, amma masu amfani sun nuna rashin amincewa da canjin. Kamfanin Coca-Cola ya sake canza canjin bayan wata daya.

 Manazarta