Chicken Licken (gidan cin abinci)

Chicken Licken sarkar gidan cin abinci ce mai soyayyen kaji a Afirka ta Kudu.  Kamfanin yana da kashi 5% na kasuwar abinci mai sauri ta Afirka ta Kudu a cikin 2010, yana ɗaure da McDonald's .  A cewar wani bincike na shari'ar da Henny Penny Corporation ta buga a cikin 2011, Chicken Licken shine "manyan kaji mafi girma da ba na Amurka ba a duniya".   name="Pitman">  name="HennyPenny"> [ 

 Tarihi 
An kafa Chicken Licken a Afirka ta Kudu ta hannun George Sombonos, ɗan wani mai gidan abincin baƙi na Girka .  name="Pitman">Pitman, Juliet (11 November 2009).   name="Boucher">  Sombonos ya koyi sana'ar cin abinci a shekarun 1970 a Dairy Den, gidan cin abinci na mahaifinsa a Ridgeway, wani yanki a yankin kudancin Inner City na Johannesburg .  name="OBrien">  KFC ta shiga kasuwar Afirka ta Kudu a cikin 1971.  Sombonos ya sayi kayan girke-girke na sirri na Chicken Licken daga mai kantin sayar da abinci mai sauri a Waco, Texas, kan dalar Amurka 1,000 yayin balaguron Amurka a 1972 kuma ya gabatar da shi zuwa Den Dairy.    A cikin 1975 ya fara hidimar abokan cinikin baƙi a cikin motocinsu lokacin da dokokin wariyar launin fata suka hana su shiga gidajen cin abinci.   A cikin 1976 ya gabatar da ra'ayin gidan abinci na tuƙi zuwa Den Dairy bayan ya gan shi a gidajen cin abinci na Wendy a Amurka. 

Mahaifinsa ya mutu a shekara ta 1980 kuma Sombonos ya bude gidan cin abinci na Chicken Licken na farko a cikin 1981 a kan shafin yanar gizon kiwo.   name="OBrien">O'Brien, Tracy (18 September 2010).   A cikin 1982 ya ba da takardun hannun jari guda biyu na farko, wanda ke a Soweto da Alexandra, saboda har yanzu ba a san kamfanin ba kuma ya kasa sayar da su.   Kasancewar Chicken Licken a cikin garuruwa a lokacin mulkin wariyar launin fata ya taimaka mata wajen kafa amintaccen abokin ciniki tsakanin bakaken fata na Afirka ta Kudu.   Duk da haka, tsayin daka na cikin gida ga wariyar launin fata ya tsananta a tsakiyar 1980s kuma ayyukan kamfanin a cikin garuruwa ya yi mummunan tasiri a cikin rikici har zuwa 1991.  Ƙungiyar kamfanin tare da garuruwan ya kuma gabatar da kalubale ga ci gaba a waje da garuruwa a cikin sauyin yanayi a Afirka ta Kudu.  'Yar George Chantal ta fara aiki a Chicken Licken a cikin 2001,   kuma tana gaba don maye gurbinsa da gudanar da kasuwancin mallakar dangi.   

 Wurare 
Da farko, sabbin kantunan Licken kaji an buɗe su ne kawai a cikin ƙauyukan Afirka ta Kudu. Tun lokacin da zamanin wariyar launin fata ya ƙare a cikin 1994, baƙar fata masu matsakaicin matsakaici sun ƙaura daga garuruwan kuma kamfanin ya canza mayar da hankali ga faɗaɗa a cikin manyan wuraren samun kuɗi da manyan kantunan kasuwa.   name="OBrien">O'Brien, Tracy (18 September 2010).    Ya zuwa shekarar 2013, akwai kantunan lasar kaza 247 a Afirka ta Kudu da kantuna 12 a Botswana.  Tun daga shekarar 2012 12 ne kawai daga cikin gidajen cin abinci na Chicken Licken a Afirka ta Kudu mallakar kamfanin, gami da gidajen cin abinci shida na kamfanin.  

Yunkurin kafa wata kafa a wasu kasashen Afirka bai yi nasara ba. An rufe shaguna a Zimbabwe da Najeriya da kuma Mauritius saboda matsalolin da ake samu na faranti da kuma samar da kaji da wutar lantarki da kuma musayar kayan abinci na kasashen waje. Hakanan an rufe shaguna a Lesotho da Swaziland a kudancin Afirka saboda rashin jin daɗin abubuwan kasuwanci. Tun daga 2025 akwai magana game da buɗe kantin sayar da kayayyaki a Bronx, NY.

 Kasashe 

 Botswana - 18 kantuna (2021)
 Afirka ta Kudu - 250 kantuna (2013)

 Sa alama 
A cikin 1981 Sombonos ya kafa Golden Fried Chicken (Pty) Ltd kuma ya yi rajistar sunan ciniki Chicken Licken, ɗaya daga cikin sunayen tatsuniyar Henny Penny wanda ma'aikaci ya ba da shawarar. O'Brien, Tracy (18 September 2010).    An haɓaka gidajen cin abinci da marufi kuma ana sabunta menu a kowace shekara, amma tambarin kamfanin ya kasance ba canzawa tun 1981. Boucher, Chana (4 September 2012).  Kayayyakin Licken na kaji suna kula da ɗanɗanon mutanen gida.    Mafi shaharar samfurin kamfanin shine fikafikansa masu zafi da aka gabatar a shekarar 1992.  

Alamomin kasuwanci masu rijista a Afirka ta Kudu sun haɗa da:

 Abincin rai 
 Cikakken gida 
 Zafafan fuka-fuki   
 Popcorn Chicken 

Golden Fried Chicken (Pty) Ltd, ciniki kamar Chicken Licken, ya mallaki alamar kasuwanci don kalmar rai a Afirka ta Kudu dangane da "masu cin abinci, mashaya na ciye-ciye, wuraren shakatawa, wuraren cin abinci mai sauri, kantuna da gidajen titi; sabis ɗin da ke da alaƙa da siyarwa da rarraba kayan abinci da abin sha, abinci".   

Abincin kaji an sanya shi azaman zaɓi mafi araha fiye da na manyan masu fafatawa a Afirka ta Kudu, KFC da Nando's .    Chicken Licken ya kasance a matsayi na biyu bayan KFC a cikin Fast Food and Restaurant Chains category na Sunday Times Markinor 2007 Top Brands Survey, wanda Nando ya biyo baya wanda ya kasance na biyu a cikin shekarar da ta gabata. Binciken ya dogara ne akan tambayoyin mabukaci kuma yayi la'akari da abubuwa kamar wayar da kan alama da amincewa.  

Chicken Licken abokin ciniki ne na cibiyar talla na Net#work BBDO har zuwa 2016 lokacin da kamfanin talla Joe Public United  ya sayar da ransa. An san alamar don tallace-tallacen talabijin na ban dariya.    Tallace-tallacen Licken na farko an tsara su ta hanyar ɗan wasan kwaikwayo kuma daraktan kere-kere Joe Mafela . Mafela ya yi tauraro a cikin jerin wasan kwaikwayo na gidan talabijin na Zulu 'Sgudi 'Snaysi (1986-1992),  kuma ya rubuta "Yana da kyau, mai kyau, mai kyau, yana da kyau" jingle a lokacin yin tallace-tallace na Chicken Licken a cikin 1986. Pitman, Juliet (11 November 2009).    wani salon tallan da aka buga ta hanyar PCLhun. Jarumin Ba-Amurke ɗan wasan Sydney Hall wanda ke ba da Kaza Licken a matsayin magani-duk .   A cikin 2007 George Sombonos ya lashe lambar yabo ta Creative Circle's Marketer of the Year award don abokan ciniki na hukumar talla don "25 Yrs of Soul", tallace-tallace mai ban sha'awa da ke nuna waƙar 1983 mai suna " Burn Out " na mawaƙin gida Sipho "Hotstix" Mabuse .   A cikin 2013 ya lashe lambar yabo ta Kasuwancin Kasuwanci da Kyautar Innovation na lambar yabo ta Loerie .  

 Masu kaya 
Chicken Licken yana samun kajin sa daga Rainbow Chicken Limited, wani kamfani da aka jera a JSE wanda shi ne kan gaba wajen noman kaji a Afirka ta Kudu.   Ta shigo da kaji daga Brazil a baya lokacin da masu fitar da kaya daga Brazil suka fara aikin yankan Rainbow da sauran manoman kaji na Afirka ta Kudu tare da mamaye kasuwa da rarar kaji .  Yana samun kayan yaji daga Robertsons Spices, alamar Unilever na ganye da kayan yaji.    Chicken Licken yana amfani da fryers wanda Henny Penny, wani Ba'amurke mai kera kayan dafa abinci da manyan kamfanonin abinci masu sauri ke amfani da su kamar KFC da McDonald's. "Case Study: Partnering from the Ground Up: How Chicken Licken Captured the Market" (PDF). 

 Rigima da Kararraki 
A cikin shekaru da yawa, Chicken Licken ya fara yaƙin neman zaɓe don tabbatar da alamar kasuwancinsa na kalmar "kurwa", da tsangwama ga duk wani kasuwanci, komai girman ko ƙarami, wanda ke amfani da kalmar da sunansa ko a matsayin samfuri. Chicken Licken ya jera kalmar "rai" a cikin 1994 a matsayin alamar kasuwanci a ƙarƙashin azuzuwan 29 da 30,  suna amfani da kalmar a matsayin wani ɓangare na ƙamus ɗin su a cikin yakin talla da sunayen samfur. Alamar kasuwanci tana nufin cewa babu wanda zai iya amfani da kalmar a cikin kasuwanci don bayyana wasu nau'ikan abinci da abin sha, amma daga baya aka tsawaita har zuwa gidajen abinci da sabis na abinci.

Maƙasudin ƙarar a cikin shekaru sun haɗa da gidajen cin abinci na vegan, shaguna masu zaman kansu, wuraren shakatawa, masana'antun abinci, masu farawa, da wuraren baƙi. A kusan dukkan lokuta, makasudin ayyukan doka sun kasance ƙananan kasuwancin da kamfanoni biliyan R3 za su iya tsoratar da su cikin sauƙi.

Misalin farko da aka lura da shi don karɓar tallace-tallace da yawa ya faru ne lokacin da giant ɗin abinci mai sauri ya ɗauki matakin shari'a a kan gidan cin abinci na vegan na Durban Oh My Soul  da masana'antar abinci mai daskararre We Are Food in 2019.  Oh My Soul ya buɗe ƙofofinsa a cikin Satumba 2018, yana ba da abincin vegan wanda ya haɗa da "lasa" da "vish". Watanni shida bayan budewa, masu Tallulah da Richard Duffin, sun sami wasikar bukata daga lauyan Chicken Licken Ron Wheeldon wanda ke zargin cin zarafin "kurwa" ta alamar kasuwanci.

Bayan tattaunawar makonni uku, Duffins sun amince su sake sanya "lasan" su a matsayin "vicken" da "salatin rai" a matsayin "salad mai tsarki",  amma sun ƙi sake sanya kantin sayar da su. Chicken Licken ya ki yarda da wannan kuma ya gabatar da hukunci na gaggawa; Bayan mako guda, Duffins sun bayyana a babban Kotun KwaZulu-Natal. An saurari karar kuma an yanke hukunci kan Oh My Soul Cafe a ranar 25 ga Maris, 2019, tare da alkalin babbar kotun KwaZulu-Natal Dhayanithie Pillay ya yanke hukuncin cewa amfani da kalmar "rai" da Chicken Licken ya kasance "... a falsafa, akida kuma a zahiri gaba da cin ganyayyaki. tunanin mai nema na 'rai' a kowane irin nau'in alamun kasuwancinsa ya bayyana". 

A lokaci guda kuma, Chicken Licken ya fara shari'a a kan Durban daskararrun farawar abinci We Are Food, mallakar 'yan'uwa mata Jane da Amy Weare.  'Yan'uwa mata sun haɗa a cikin zaɓin abincinsu nau'in cin abinci mai tsafta wanda ya haɗa da yawancin vegan "Soul Bowls". Chicken Licken yayi jayayya cewa "kwano mai rai" ba abincin da aka sani ba ne kuma 'yan'uwa mata sun saba wa alamar kasuwanci na Chicken Licken. Bayan neman shawarar shari'a, Mu Abinci ne ya zaɓi sake sanya ma'auni na Soul Bowls zuwa Bowls na Vegan maimakon ɗaure kansu a cikin yaƙin doka tare da ƙwararrun abinci mai sauri.

Sauran shari'o'in kan ƙananan kasuwancin Afirka ta Kudu sun haɗa da matakin shari'a da aka ɗauka akan Soulsa    a cikin 2009, Native Soul, East Coast Soul Kitchen, Soulhouse,  Soul Kitchen,  Soul Souvlaki,  da Tha'phe' Soul Food. 

 Duba kuma 

 Jerin gidajen cin abinci masu saurin cin abinci kaji 

 Manazarta 

Rukuni:Shafuka masu fassarorin da ba'a duba ba