Bears na Gaskiya

The Real Bears wani kamfen ne na tallace-tallace na rigakafin shan giya ta Cibiyar Kimiyya a cikin Jama'a, wanda aka fara a watan Oktoba 2012. Yana da kamfen ɗin talla na Kamfanin Coca-Cola wanda ke nuna bears, musamman tallace-tallace na "Open Happiness", kuma an samar da shi tare da taimakon Alex Bogusky. Michael Jacobson ya ce tallan shine "...yunkurinmu na sake sanya abin sha mai laushi daga tushen farin ciki zuwa babban dalilin cuta. "  CSPI ta zaɓi Bogusky don jagorantar tallan saboda, sun ce, sun daɗe suna sha'awar aikinsa wajen ƙirƙirar tallace-tallace na hana sigari ta hanyar hukumar sa, Crispin Porter + Bogusky.  Waƙar da ke wasa a cikin tallan CSPI ta Jason Mraz ne kuma ana kiranta "Sugar". Tallafin yana nuna bears da ke fama da matsaloli iri-iri na kiwon lafiya sakamakon amfani da soda, kamar nau'in ciwon sukari na II da rashin aiki. A mayar da martani ga tallan, mai magana da yawun Coca-Cola Susan Stribling ta bayyana cewa tallan "ba shi da alhakin kuma abin da ya saba da shi daga CSPI, kuma Karen Hanretty, mai magana le yawun American Beverage Association, ta lura cewa amfani da soda ya ragu a cikin shekaru goma da suka gabata ko haka, yayin da yawan kiba har yanzu ya karu a wannan lokacin, yana cewa, "CSPI ya fi kyau a samar da bidiyo fiye da suke yin lissafi. "  Bidiyon yana da ra'ayoyi sama da miliyan 2 a YouTube. 

 Manazarta