Mr Beast

James Stephen "Jimmy" Donaldson (an haife shi a ranar 7 ga Mayu, 1998), wanda aka fi sani da sunan sa na kan layi MrBeast, ɗan asalin Jarumin yanar gizo ne na Amurka, ɗan kasuwa, kuma mai ba da agaji. An san shi da bidiyon saurin sa da kuma manyan shirye-shirye, wanda ke nuna ƙalubale da yawa da manyan kyauta. Tare da masu biyan kuɗi sama da miliyan 254, shi ne mutum mafi yawan biyan kuɗi a YouTube kuma tashar ta biyu mafi yawan biyan kuɗin gaba ɗaya.

Donaldson ya girma ne a Greenville, North Carolina . Ya fara sanya bidiyo zuwa YouTube a farkon shekarar 2012, yana da shekaru 13,  a karkashin jagorancin MrBeast6000. Abubuwan da ya fara ciki sun kasance daga Let's Plays zuwa "bidiyo da ke kimanta dukiyar sauran YouTubers". Ya fara yaduwa a cikin 2017 bayan bidiyonsa "ƙidaya zuwa 100,000" ya sami dubban ra'ayoyi a cikin 'yan kwanaki kawai, kuma ya zama sananne tun daga lokacin, tare da yawancin bidiyonsa suna samun dubban ra-ayoyi. Bidiyoyinsa sun zama masu girma da yawa. Da zarar tashar ta tashi, Donaldson ya hayar wasu daga cikin abokansa na yaro don gudanar da alamar. Ya zuwa 2023, ƙungiyar MrBeast ta ƙunshi mutane sama da 250, gami da Donaldson da kansa. Baya ga MrBeast, Donaldson yana gudanar da tashoshin YouTube Beast Reacts, MrBeast Gaming, MrBeust 2 (tsohon MrBeast Shorts) da kuma tashar taimakon jama'a Beast Philanthropy.  Ya taba gudanar da MrBeast 3 (da farko MrBeast 2), wanda yanzu ba ya aiki.

Donaldson shine wanda ya kafa MrBeast Burger, Feastables, kuma mai haɗin gwiwar Team Trees, mai tara kuɗi ga Gidauniyar Arbor Day wacce ta tara sama da dala miliyan 23 don kamfen dinta. Ya kuma kafa Team Seas, mai tara kuɗi don Ocean Conservancy da The Ocean Cleanup wanda ya tara sama da dala miliyan 30. Donaldson ya lashe kyautar Mahaliccin Shekara shekaru hudu a jere a Streamy Awards a 2020, 2021, 2022, da 2023; ya kuma lashe kyautar Mahalikin Maza da aka fi so sau biyu a Nickelodeon Kids' Choice Awards a 2022 da 2023. A cikin 2023, Time ya sanya shi a matsayin daya daga cikin mutane 100 mafi tasiri a duniya. Ya kasance a cikin jerin Forbes don mafi girman mai kirkirar YouTube a 2022 kuma yana da kimanin dala miliyan 500.
Rayuwa ta farko
An haifi James Stephen Donaldson a ranar 7 ga Mayu, 1998  a Wichita, Kansas  a matsayin ɗan Sue Donaldson.  Yafi girma ne a Greenville, North Carolina .  Ya sau da yawa kuma yana ƙarƙashin kulawar nau'i-nau'i saboda iyayensa suna aiki na dogon lokaci kuma suna aiki a cikin soja. Iyayensa sun sake aure a shekara ta 2007.
 A shekara ta 2016, Donaldson ya kammala karatu daga Greenville Christian Academy, wata karamar makarantar sakandare ta Kirista mai zaman kanta a yankin. Ya halarci Jami'ar East Carolina na ɗan lokaci kafin ya fita. Bayan ya fita, Donaldson da abokansa sun yi ƙoƙari su bincika tsarin shawarwarin YouTube kuma sun nemi gano yadda za a ƙirƙiri bidiyo na kwayar cuta. Donaldson ya tuna a wannan lokacin, "Akwai wani lokaci na shekaru biyar a rayuwata inda na kasance kawai ba tare da jinkiri ba, ba tare da lafiya ba tare da nazarin ƙwayoyin cuta, nazarin algorithm na YouTube. Na farka. Zan Uber Yana cin abinci. Sa'an nan kuma zan zauna a kwamfutarmu duk rana kawai ina nazarin shit ba tare da tsayawa ba tare da [sauran YouTubers].
Ayyukan YouTube
Donaldson ya ɗora bidiyon YouTube na farko a watan Fabrairun 2012, yana da shekaru 13, a ƙarƙashin sunan "MrBeast6000". Abubuwan da ya fara ciki sun fito ne daga Let's Plays, galibi sun mayar da hankali kan Minecraft da Call of Duty: Black Ops II, bidiyon da ke kimanta dukiyar sauran YouTubers,  bidiyon da suka ba da shawarwari ga masu kirkirar YouTube masu zuwa da sharhi akan wasan kwaikwayo na YouTube. Donaldson ya bayyana akai-akai a cikin waɗannan bidiyon.
A shekarar 2015 da 2016, Donaldson ya fara samun shahara tare da jerin "Mafi munin Intros a YouTube" wanda ke yin ba'a a gabatarwar bidiyo na YouTube. A tsakiyar shekara ta 2016, Donaldson yana da masu biyan kuɗi kusan 30,000.
 A cikin fall 2016, Donaldson ya bar Jami'ar East Carolina don neman aiki na cikakken lokaci a matsayin YouTuber. Mahaifiyarsa ba ta amince da wannan ba kuma ta sa ya fita daga gidan iyali.
Yayin da tasharsa ta girma, Donaldson ya hayar abokai huɗu na yara - Ava "Kris" Tyson (an haife shi Chris Tyson), Chandler Hallow, Garrett Ronalds da Jake Franklin - don ba da gudummawa ga tasharsa. Franklin ya bar ma'aikatan a shekarar 2020. Bayan haka, Karl Jacobs, wanda a baya ya kasance mai daukar hoto, an inganta shi don ya maye gurbinsa.
Bidiyoyin YouTube
A farkon aikinsa, abubuwan Donaldson yawanci sun ƙunshi Mu Plays, "mafi kyau" bidiyo da sharhin YouTube. Bidiyon Donaldson na yau an kasasu kashi uku: bidiyoyi masu tsauri, inda Donaldson ko wasu mahalarta suka yi ƙalubale masu ban sha'awa, ƙalubale, ko haɗari; Bidiyon "junklord", inda Donaldson ke amfani da adadi mai yawa na wani samfuri ta hanyar da ba a saba gani ba ko kuma ya kashe kuɗi mai yawa akansa; da kuma bidiyoyi na ba da kyauta, inda Donaldson ke ba da kuɗi masu yawa ko kuma kyautuka masu yawa ga mutane, yawanci har da yanayin gasa.231161810|s2cid=257461167 |doi-access=free }}</ref> To maximize click-through rate, he focuses on creating effective topics, titles and thumbnails.
Bidiyoyin Donaldson suna yin amfani da algorithm na shawarwarin YouTube don su shiga hoto ko bidiyo mai zagaya yanar gizo da sauri, musamman ta hanyar ƙara yawan danna-ta hanyar ƙima da riƙe mai kallo. Don haɓaka ƙimar danna-ta, yana mai da hankali kan ƙirƙirar jigogi masu inganci, lakabi da manyan hotuna. A cikin wata hira da Lex Fridman, ya bayyana cewa don ƙirƙirar bidiyo mai hoto, yana buƙatar ya zama "na asali, ƙirƙira, wani abu da gaske mutane ke buƙatar gani, wanda ba a taɓa yin irinsa ba". An tsara takensa don jawo hankali ta hanyar yin alƙawarin baƙar magana, da amfani da wasu kalmomi kamar "awanni 24" da "ƙalubale".. An ƙera ƴan tatsuniyoyinsa don su zama masu sauƙin fahimta, a fili mai da hankali da launuka masu haske. Don haɓaka riƙe mai kallo, Donaldson yana ɗaukar bidiyo don sa masu kallo su shiga cikin duka. Bidiyoyinsa yawanci suna ɗaukar mintuna 10-20. Yana kama masu kallo ta hanyar bayyana jigo a cikin ƙasa da rabin minti a farkon bidiyon,  kuma ya yi alkawarin "ƙarshe" don sa masu kallo su shiga har zuwa ƙarshen bidiyon.
Tallafin Donaldson na waɗannan bidiyon ya fito ne daga tallafi da kuma shirin AdSense na Google.  An ba da rahoton Donaldson a cikin 2022 don kashe kusan dala miliyan 1 akan kowane bidiyo.[80] Duk da cewa faifan bidiyo na Donaldson ba safai suke samun riba ba, amma ya fi mayar da hankali kan fadada tasharsa ta YouTube maimakon samun riba, yana mai cewa a wata hira da Rolling Stone: “Zan iya yin bidiyo mai rahusa, [...] so. Ina so in tura iyakoki don girma, girma ". Mafi yawan kudaden da yake bayarwa suna zuwa ne daga tallafi. Donaldson yana amfani da tashar martaninsa da tashar wasan kwaikwayo don taimakawa babban tasharsa, saboda bidiyon su yana da arha don samarwa da samun kuɗi mai yawa. The Verge ya lura cewa kudaden shigar da yake samu yana dawwama da kansa: "Yayin da ya zama kwayar cutar kwayar cuta, yawancin kamfanoni suna son yin aiki tare da shi, kuma yawan kuɗin da ake samu na AdSense. Yana iya yaudari masu kallo da ma fi girma bidiyo na kyauta. Ba za a taba mantawa da shi ba. sake zagayowar ƙarewa."  Donaldson yana samun kudin shiga ta hanyar ciniki, MrBeast Burger, da Feastables.. 
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