Weabung

mini|Umschlog om Opel-Katalog vo 1904

Weabung (dt. Werbung, engl. Advertising) ia a Foam vo Marketing Kommunikation, wo a bezoihde, net-persenliche Information unta d Leit bringt, um a Produkt, a Deanstleistung oda a Idee z vakaffa oda z propagian.William J. Stanton. Fundamentals of Marketing. McGraw-Hill (1984).

Ma ko grunsätzli zwoa Oartn vo Weabung untascheidn: A Image-Weabung, wo indirekt af Image und Marknbuidung zuit (branding) und a Direkt-Weabung (bzw. Direk-Marketing), wo glei af Oofrong oda Vakaffa zuit.

 Etymologie 
Weabung bzw. as Zeidwoat weabn kimmt vom oidboarischn (ahd.) werban und hoasst sovui wia draan. Es is eng vawandt mid wiaben. Weabung hoasst oiso sovui wia an Wiabe um wos mocha. Da Begriff is a vawondt mid Geweabe.

 Galerie 

 Im Netz 

 Advertising Educational Foundation, archived advertising exhibits and classroom resources
 Hartman Center for Sales, Advertising & Marketing History at Duke University
 Duke University Libraries Digital Collections:
 Ad*Access, over 7,000 U.S. and Canadian advertisements, dated 1911–1955, includes World War II propaganda.
 Emergence of Advertising in America, 9,000 advertising items and publications dating from 1850 to 1940, illustrating the rise of consumer culture and the birth of a professionalized advertising industry in the United States.
 AdViews, vintage television commercials
 ROAD 2.0, 30,000 outdoor advertising images
 Medicine & Madison Avenue, documents advertising of medical and pharmaceutical products

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