## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifies that he is the interpreter, or mes -senger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES

## Journal of Language and Communication in Business

56 - 2017

## EDITORIAL BOARD

Helle Dam Jensen & Patrick Leroyer (Editors-in-Chief) Tina Paulsen Christensen, Marian Flanagan & Anne Schjoldager (Theme editors)

## EDITORIAL COMMITTEE

Carmen Heine Ushma Chauhan Jacobsen Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer

PUBLISHED BY

School of Communication and Culture Aarhus University, Faculty of Arts

http://hermesjournal.au.dk

## © HERMES 2017

HERMES er sat med Times Laserprint af Vibeke Vrang.

Udgives af Aarhus University, Faculty of Arts. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## THEMATIC SECTION

## Translation Technology Research in Translation Studies

| ARTICLES                                                                                                                                                                                                                                                             |     |
|----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| Tina Paulsen Christensen, Marian Flanagan &Anne Schjoldager Mapping Translation Technology Research in Translation Studies. An Introduction to the Thematic Section..............................................................................................    |   7 |
| Maite Aragonés Lumeras &Andy Way On the Complementarity between Human Translators and Machine Translation ................................                                                                                                                           |  21 |
| Michael Carl &Moritz Jonas Schaeffer Why Translation Is Difficult: ACorpus-Based Study of Non-Literality in Post-Editing and From-Scratch Translation............................................................................................................... |  43 |
| Ignacio Garcia Translating in the Cloud Age: Online Marketplaces .............................................................................                                                                                                                       |  59 |
| Kristian Tangsgaard Hvelplund Translators' Use of Digital Resources during Translation.....................................................................                                                                                                          |  71 |
| Nora Aranberri                                                                                                                                                                                                                                                       |     |
| What Do Professional Translators Do when Post-Editing for the First Time? AFirst Insight into the Spanish-Basque Language Pair........................................................................                                                               |  89 |
| Joss Moorkens &Ryoko Sasamoto Productivity and Lexical Pragmatic Features in a Contemporary CAT Environment: An Exploratory Study in English to Japanese.......................................................................................                      | 111 |
| Kristine Bundgaard Translator Attitudes towards Translator-Computer Interaction - Findings from a Workplace Study ................................................................................................................................                   | 125 |
| Sharon O'Brien, Maureen Ehrensberger-Dow, Marcel Hasler &Megan Connolly Irritating CAT Tool Features that Matter to Translators........................................................................                                                              | 145 |
| OTHERARTICLES                                                                                                                                                                                                                                                        |     |
| Mervi Varhelahti, Marjo Joshi, Mirjamaija Mikkilä-Erdmann &Carmen Pérez-Sabater Media Choice in Multicultural Business Interactions...........................................................................                                                       | 163 |
| Fabrice Desmarais DIY in the DNA: Macro Context and National Myth as Enduring Advertising Discourse ..................                                                                                                                                               | 181 |
| Celia Martín de León                                                                                                                                                                                                                                                 |     |
| Mental Imagery in Translation Processes .............................................................................................                                                                                                                                | 201 |
| Publications received ...............................................................................................................................                                                                                                                | 221 |

## Contents