## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifies that he is the interpreter, or mes -senger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES Journal of Language and Communication in Business

## 55 - 2016

EDITORIAL BOARD

Helle Dam Jensen & Patrick Leroyer (Editors-in-Chief) Carmen Daniela Maier (Theme editor)

EDITORIAL COMMITTEE Carmen Heine Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

## PUBLISHED BY

Department of Business Communication Aarhus BSS, Aarhus University

http://hermesjournal.au.dk

## © HERMES 2016

HERMES er sat med Times Laserprint af Vibeke Vrang.

Udgives af Aarhus BSS, Aarhus University. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

| Carmen Daniela Maier Multimodality, Synaesthesia and Intersemiotic Translation .................................................................                                                                                                                                                                      |   7 |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| THEMATIC SECTION                                                                                                                                                                                                                                                                                                      |     |
| Multimodality, Synaesthesia and Intersemiotic Translation                                                                                                                                                                                                                                                             |     |
| ARTICLES                                                                                                                                                                                                                                                                                                              |     |
| Ilaria Moschini                                                                                                                                                                                                                                                                                                       |     |
| The "Face with Tears of Joy" Emoji . ASocio-Semiotic and Multimodal Insight into a Japan-America Mash-Up ......................................................................................................................                                                                                       |  11 |
| Maria Grazia Sindoni "The Semantics of Migration". Translation as Transduction: Remaking Meanings Across Modes.....                                                                                                                                                                                                   |  27 |
| Tuomo Hiippala Individual and Collaborative Semiotic Work in Document Design......................................................                                                                                                                                                                                    |  45 |
| Carmen Sancho Guinda Semiotic Shortcuts: The Graphical Abstract Strategies of Engineering Students.................................                                                                                                                                                                                   |  61 |
| Judith Leah Cross Enigma: Aspects of Multimodal Inter-Semiotic Translation ................................................................                                                                                                                                                                           |  91 |
| Theo Van Leeuwen ASocial Semiotic Theory of Synesthesia? - ADiscussion Paper ........................................................                                                                                                                                                                                 | 105 |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                         |     |
| María Ángeles Orts Llopis                                                                                                                                                                                                                                                                                             |     |
| Krugman vs Garicano: Individual and Cultural Differences in the Rhetoric of two Economic Op-ed Writers........................................................................................................................................                                                                        | 121 |
| A. Helene Ipsen &Helle Vrønning Dam Translation Revision: Correlating Revision Procedure and Error Detection........................................                                                                                                                                                                  | 143 |
| María Jesús Rodríguez-Medina The Use of Anglicisms in Spanish Television Commercials of Cosmetics, Hygiene and Personal Care Products .........................................................................................................................                                                       | 157 |
| Paula Pérez Campos &María-José Varela Salinas La necesidad de una técnica de toma de notas en interpretación consecutiva: una experiencia...........                                                                                                                                                                  | 171 |
| Pierre Lerat Technique, langue, traduction. Il y a sertissage et sertissage................................................................                                                                                                                                                                           | 193 |
| Anja Krogsgaard Vesterager Implicitation in Legal Translation - AStudy of Spanish-Danish Translation of Judgments................                                                                                                                                                                                     | 205 |
| REVIEWS                                                                                                                                                                                                                                                                                                               |     |
| Ricardo Muñoz Martín (ed.): Minding Translation. Con la                                                                                                                                                                                                                                                               |     |
| Traducción en Mente. MonTI (Monografías de Traducción e Interpretacíon). Special Issue 1. Universitat d'Alacant, Universitat Jaume I, Universitat de Valencia. (Iris Schrijver)...................................................................................................................................... | 221 |
| Publications received ...............................................................................................................................                                                                                                                                                                 | 227 |