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## HERMES

## Journal of Language and Communication Studies

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## Board of Referees

Barbara Ahrens

John Humbley

Francesca Bargiela

Arnt Lykke Jakobsen

Mirjaliisa Charles

Pierre Lerat

Andrew Chesterman

Valeria Molnár

Birgitta Englund Dimitrova

Catherine Nickerson

Cathrine Fabricius-Hansen

Henning Nølke

Pedro A. Fuertes-Olivera

Gina Poncini

Daniel Gile

Daniel Prinsloo

Maurizio Gotti

Annely Rothkegel

Susanne Göpferich

Klaus Schubert

Stefan Habscheid

Martin Stegu

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

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## HERMES

Journal of Language and Communication Studies

41 - 2008

## EDITORIAL BOARD

Jan Engberg (Editor-in-Chief) Carmen Daniela Maier & Anthony Baldry (Theme Editors)

EDITORIAL COMMITTEE Helle V. Dam, Helle Dam-Jensen, Poul Erik Jørgensen, Wolfgang Koch, Patrick Leroyer

PUBLISHED BY

Department of Language and Business Communication

Handelshøjskolen, Aarhus Universitet

Aarhus School of Business, University of Aarhus

http://hermes.asb.dk

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## © HERMES 2008

HERMES er sat med Times Laserprint af Vibeke Vrang og trykt hos Werks Offset A/S, Århus.

Trykt med støtte fra Aarhus School of Business, University of Aarhus.

Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse.

ISSN 0904-1699

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## Contents

| Carmen Daniela Maier &Anthony Baldry Transcription and Analysis of Multimodal Texts...................                                                                                                       |   7 |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| THEMATIC SECTION Knowledge Communication in a Multimodal Context                                                                                                                                             |     |
| ARTICLES                                                                                                                                                                                                     |     |
| Anthony Baldry &Paul J. Thibault Applications of multimodal concordances.............................                                                                                                        |  11 |
| Francesca Coccetta First Steps towards Multimodal Functional Concordancing..                                                                                                                                 |  43 |
| Carmen Daniela Maier Multimodal Communication of Specialized Knowledge across Hypertext Innovation and Generic Tradition ..............                                                                      |  59 |
| Sophia Diamantopoulou Engaging with children's graphic ensembles of an archaeological site: Amulti-modal social semiotic approach to learning............................................................... |  81 |
| Alison Gibbons Multimodal Literature 'Moves' Us: Dynamic Movement and Embodiment in VAS: An Opera in Flatland ....................                                                                           | 107 |
| OTHERARTICLES                                                                                                                                                                                                |     |
| Annette Grindsted Negociación y el manejo de riesgos.......................................                                                                                                                  | 125 |
| Hanne Tange Global Commitment or Local Grievances? AnAssessment of the Grundfos Language Policy ..........................................                                                                   | 155 |

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FORUM

| Sven Tarp Revival of a Dusty Old Profession.........................................                                                                                                                                                                                           |   175 |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------|
| REVIEWS                                                                                                                                                                                                                                                                        |       |
| Sabine Fiedler:                                                                                                                                                                                                                                                                |       |
| Tübingen: Gunter Narr Verlag, 2007 (Sonja Poulsen)......................................................................                                                                                                                                                       |   189 |
| Henrik Gottlieb, Jens Erik Mogensen (eds.): Dictionary Visions, Research and Practice. (Terminology and Lexicography Research and Practice 10). Amsterdam/Philadelphia: John Benjamins, 2007 (Pedro A. Fuertes-Olivera) ....................................................   |   197 |
| Børsens Management Leksikon. København: Børsen, 2006 (Loránd-Levente Pálfi &Spiros Divaris Vesterdahl).............                                                                                                                                                            |   207 |
| Lita Lundquist: Tekstkompetence på fremmedsprog. København: Forlaget Samfundslitteratur, 2006 (Henning Nølke).....................................................................                                                                                             |   213 |
| Cecilia Wadensjö, Birgitta Englund Dimitrova, Anna-Lena Nilsson (eds.): The Critical Link 4. Professionalisation of Interpreting in the Community. Amsterdam/Philadelphia: John Benjamins, 2007 (Tina Paulsen Christensen).................................................... |   219 |
| Publications Received ...............................................................                                                                                                                                                                                          |   227 |

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