## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES

## Journal of Language and Communication in Business

50 - 2013

EDITORIAL BOARD

Helle Dam Jensen & Patrick Leroyer (Editors-in-Chief) Patrick Leroyer & Sven Tarp (Theme editors)

EDITORIAL COMMITTEE Mads Clausen Helle Vrønning Dam Carmen Heine Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

## PUBLISHED BY

Department of Business Communication

Aarhus Universitet, School of Business and Social Sciences Aarhus University, School of Business and Social Sciences http://hermesjournal.au.dk

## © HERMES 2013

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus University, School of Business and Social Sciences. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

| HERMESANNIVERSARY                                                                                                                                                                                                                                                                                                                                                 |     |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| Henning Bergenholtz From a Young Danish Child to a Grown UpAdult International Journal.............................................                                                                                                                                                                                                                               |   7 |
| THEMATIC SECTION: Specialized Lexicography of Economics in the 21 st Century                                                                                                                                                                                                                                                                                      |     |
| Introduction to the thematic section                                                                                                                                                                                                                                                                                                                              |     |
| Patrick Leroyer &Sven Tarp Not Business as Usual: The Lexicography of Economics in the 21 st Century.......................................                                                                                                                                                                                                                       |   9 |
| ARTICLES                                                                                                                                                                                                                                                                                                                                                          |     |
| Daniele Besomi Economic Dictionaries on the Web.......................................................................................................                                                                                                                                                                                                            |  13 |
| Pedro A. Fuertes-Olivera Specialised Dictionaries of Economics and Translation.......................................................................                                                                                                                                                                                                             |  33 |
| Sandro Nielsen Domain-specific Knowledge in Lexicography: How It Helps Lexicographers and Users of Accounting Dictionaries Intended for Communicative Usage Situations ........................................                                                                                                                                                   |  51 |
| Ildikó Fata Specialised Dictionaries for LSP Learners in Hungarian Theory and Practice of Lexicography.........                                                                                                                                                                                                                                                   |  61 |
| Deny A. Kwary Principles for the Design of Business Dictionaries on Mobile Applications........................................                                                                                                                                                                                                                                   |  69 |
| Ángel Rodríguez Gallardo The Function Theory and Its Application on Manuals of Economics ..................................................                                                                                                                                                                                                                       |  83 |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                                                                     |     |
| George Rossolatos                                                                                                                                                                                                                                                                                                                                                 |     |
| Rhetorical Transformations in Multimodal Advertising Texts: From General to Local Degree Zero ............................................................................................................................                                                                                                                                        |  97 |
| Inger Bergenholtz &Henning Bergenholtz One Database, Four Monofunctional Dictionaries................................................................................                                                                                                                                                                                             | 119 |
| Sven Tarp Retskrivningsordbog mellem to stole....................................................................................................                                                                                                                                                                                                                 | 127 |
| Mohammed Jadir                                                                                                                                                                                                                                                                                                                                                    |     |
| Book presentation: (Préface: J. Lahlan Mackenzie) Fonctionnalisme et description linguistique Editions Universitaires Européennes, Sarrebruck, Allemagne, 2011....................................................                                                                                                                                                | 145 |
| REVIEWS                                                                                                                                                                                                                                                                                                                                                           |     |
| Maria Christina Toledo Báez: El resumen automático como recurso documental para la traducción de artículos de investigación del ámbito jurídico-tecnológico (español-inglés-francés). Frankfurt: Peter Lang, 2010. (Isabel Durán Muñoz).......................................................................................................................... | 149 |
| Publications received ...............................................................................................................................                                                                                                                                                                                                             | 151 |