## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES

## Journal of Language and Communication in Business

54 - 2015

## EDITORIAL BOARD

Helle Dam Jensen & Patrick Leroyer (Editors-in-chief) Vijay K. Bhatia & Antoinette Fage-Butler (Theme editors)

EDITORIAL COMMITTEE Carmen Heine Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

PUBLISHED BY Department of Business Communication Aarhus BSS, Aarhus University http://hermesjournal.au.dk

## © HERMES 2015

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus BSS, Aarhus University. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

| Vijay K. Bhatia &Antoinette Fage-Butler Introduction to Thematic Section: Critical Genre Analysis ..................................................................                                                                                                                                                                                                              | 7       |
|-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|---------|
| THEMATIC SECTION                                                                                                                                                                                                                                                                                                                                                                  |         |
| Intercultural Learning                                                                                                                                                                                                                                                                                                                                                            |         |
| ARTICLES                                                                                                                                                                                                                                                                                                                                                                          |         |
| Vijay K. Bhatia Critical Genre Analysis: Theoretical Preliminaries...............................................................................                                                                                                                                                                                                                                 | 9       |
| Jane Lung                                                                                                                                                                                                                                                                                                                                                                         |         |
| Interdiscursivity in Public Relations Communication. Appropriation of Genre and Genre Resources....................................................................................................................................                                                                                                                                               | 21      |
| Antoinette Fage-Butler                                                                                                                                                                                                                                                                                                                                                            |         |
| Investigating Interdiscursivity in Hospital Strategic Plans Using Foucauldian Discourse Analysis................................................................................................................................                                                                                                                                                  | 35      |
| Antonio Compagnone                                                                                                                                                                                                                                                                                                                                                                |         |
| The Reconceptualization of Academic Discourse as a Professional Practice in the Digital Age: ACritical Genre Analysis of TED Talks ................................................................                                                                                                                                                                               | 49      |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                                                                                     |         |
| Belinda Crawford Camiciottoli                                                                                                                                                                                                                                                                                                                                                     |         |
| Challenges and Opportunities in Accessing Discourse Data in Business Settings: Some Reflections on Research Experiences .........................................................................................                                                                                                                                                                 | 71      |
| Aage Hill-Madsen Lexical Strategies in Intralingual Translation between Registers.........................................................                                                                                                                                                                                                                                        | 85      |
| Henning Bergenholtz &Rufus Gouws Proposals for the Writing of Peer Reviews in Lexicography................................................................                                                                                                                                                                                                                        | 107     |
| Marian Flanagan &Carmen Heine Peer-feedback as a Translation Training Tool in Web-based Communication......................................                                                                                                                                                                                                                                       | 115     |
| Anne Kari Bjørge &Sunniva Whittaker Language Management in a Multinational Workforce: The Knowledge Worker Perspective..............                                                                                                                                                                                                                                              | 137     |
| Sandro Nielsen                                                                                                                                                                                                                                                                                                                                                                    |         |
| Bilingual Dictionaries for Communication in the Domain of Economics: Function-based Translation Dictionaries ........................................................................................................................                                                                                                                                             | 161     |
| REVIEWS                                                                                                                                                                                                                                                                                                                                                                           |         |
| Catherine Way/Sonia Vandepitte/Reine Meylaerts/Magdalena Batlomiejczyk (eds.) 2013: Tracks and Treks in Translation Studies. Selected Papers from the EST Congress, Leuven 2010. Amsterdam/Philadelphia: John Benjamins, 2013 (Gary Massey)...................................................................................................................................... | 177     |
| (Sandro Nielsen)................................................................................................................................... Publications received ...............................................................................................................................                                                                         | 183 191 |