## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES

## Journal of Language and Communication in Business

## 48 - 2012

EDITORIAL BOARD Helle Dam Jensen & Patrick Leroyer (Editors-in-Chief)

EDITORIAL COMMITTEE Mads Clausen Helle Vrønning Dam Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

## PUBLISHED BY

Department of Business Communication

Aarhus Universitet, Business and Social Sciences

Aarhus University, Business and Social Sciences

http://hermes.asb.dk

## © HERMES 2012

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus University, Business and Social Sciences. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

## There is no thematic section in this issue of Hermes

| ARTICLES                                                                                                                                                                                                                                                                |     |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| Glenn Ole Hellekjær                                                                                                                                                                                                                                                     |     |
| ASurvey of English Use and Needs in Norwegian Export Firms........................................................                                                                                                                                                      |   7 |
| Natascia Leonardi                                                                                                                                                                                                                                                       |     |
| 'Ontology' and Terminological Frameworks: an Overview of Issues and Term(s)...............................                                                                                                                                                              |  19 |
| Almut Meyer                                                                                                                                                                                                                                                             |     |
| Intercultural Competence in Legal German Teaching: ADidactical Implementation..........................                                                                                                                                                                 |  35 |
| Ismael Arinas                                                                                                                                                                                                                                                           |     |
| How Vague Can Your Patent Be? Vagueness Strategies in U.S. Patents ..............................................                                                                                                                                                       |  55 |
| Thomas Hestbæk Andersen &Morten Boeriis                                                                                                                                                                                                                                 |     |
| Relationship/Participant Focus in Multimodal Market Communication..............................................                                                                                                                                                         |  75 |
| REVIEWARTICLES                                                                                                                                                                                                                                                          |     |
| Sven Tarp New Experiences in Pedagogical Lexicography: Two Cuban School Dictionaries..............................                                                                                                                                                      |  95 |
| REVIEWS                                                                                                                                                                                                                                                                 |     |
| Walter Daelemans &Véronique Hoste:                                                                                                                                                                                                                                      |     |
| Evaluation of Translation Technology. Linguistica Antverpiensia New Series - Themes in Translation Studies 8/2009. (Michael Carl)...................................................................................................................................... |     |
|                                                                                                                                                                                                                                                                         | 109 |
| Anna Trosborg (ed):                                                                                                                                                                                                                                                     |     |
| Pragmatics Across Languages and Cultures                                                                                                                                                                                                                                |     |
| Part IV Pragmatics in Corporate Culture Communication.                                                                                                                                                                                                                  |     |
| Berlin/New York: Walter de Gruyter 2010.                                                                                                                                                                                                                                |     |
| (Richard J. Alexander) .........................................................................................................................                                                                                                                        | 111 |
| Publications received ...............................................................................................................................                                                                                                                   | 115 |