## HERMES

Journal of Language and Communication Studies Hermogenes: I should like to know about Hermes. Socrates: I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language. (Platon, Kratylos)

## HERMES

Journal of Language and Communication Studies

38 - 2007

EDITORIAL BOARD Henning Bergenholtz (Editor-in-Chief) & Wolfgang Koch Finn Frandsen (Theme Editor)

EDITORIAL COMMITTEE Helle V. Dam, Jan Engberg, Poul Erik Jørgensen,

Kirsten Wølch Rasmussen

PUBLISHED BY

Department of Language and Business Communication

Handelshøjskolen, Aarhus Universitet

Aarhus School of Business, University of Aarhus http://hermes.asb.dk

## © HERMES 2007

HERMES er sat med Times Laserprint af Marie-France Pors og trykt hos Werks Offset A/S, Århus.

Trykt med støtte fra Aarhus School of Business, University of Aarhus.

Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse.

ISSN 0904-1699

## Contents

| Finn Frandsen                                                                                                                  |                                                                     |
|--------------------------------------------------------------------------------------------------------------------------------|---------------------------------------------------------------------|
| Public Communication/Communication in Public The Editor's Preface ............................................................ | 7                                                                   |
| THEMATIC SECTION Language and communication in public organisations                                                            | THEMATIC SECTION Language and communication in public organisations |
| ARTICLES                                                                                                                       | ARTICLES                                                            |
| Marianne Grove Ditlevsen &Peter Kastberg                                                                                       | Marianne Grove Ditlevsen &Peter Kastberg                            |
| When Corporate Communication Goes Public: Communication Policies in Public Communication ...........                           | 11                                                                  |
| Christa Thomsen                                                                                                                | Christa Thomsen                                                     |
| Public Sector CSR Communication: ADialogical Approach ........................................................                 | 41                                                                  |
| Birte Asmuß                                                                                                                    | Birte Asmuß                                                         |
| What Do People Expect from Public Services? Requests in Public Service Encounters ...............................              | 65                                                                  |
| Finn Frandsen &Winni Johansen The Apology of a Sports Icon:                                                                    | Finn Frandsen &Winni Johansen The Apology of a Sports Icon:         |
| Crisis Communication and Apologetic Ethics ....................                                                                | 85                                                                  |
| OTHERARTICLES                                                                                                                  | OTHERARTICLES                                                       |
| Jakob Lauring &Toke Bjerregaard                                                                                                | Jakob Lauring &Toke Bjerregaard                                     |
| Language Use and International Business: What can We learn from Anthropology? .............................                    | 105                                                                 |
| Birger Andersen                                                                                                                | Birger Andersen                                                     |
| Dictionary Grammars ..........................................................                                                 | 119                                                                 |
| Carolin Müller-Spitzer                                                                                                         | Carolin Müller-Spitzer                                              |
| Vernetzungsstrukturen lexikografischer Daten und ihre XML-basierte Modellierung .................................              | 137                                                                 |

| Ingrid Wotschke                                                                                                                                                                                                                                                                |     |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| Estuary English: a case of sociophonetic convergence ..................................                                                                                                                                                                                        | 173 |
| REVIEWARTICLES                                                                                                                                                                                                                                                                 |     |
| Lotte Dam &Helle Dam Jensen Diachronic and Synchronic Analysis - the Case of the Indirect Object in Spanish g .............................                                                                                                                                    | 187 |
| REVIEWS                                                                                                                                                                                                                                                                        |     |
| Nora Sánchez: Accounting Dictionary. English-Spanish, Spanish-English, Spanish-Spanish . Hoboken, New Jersey, USA: John Wiley &Sons, 2003 (Anne Lise Laursen &Birger Andersen) .....................................                                                           | 205 |
| Ababy is born Review of Rufus Gouws, Mariza Stark &Liezl Gouws: Nuwe Woordeboek sonder grense . Kaapstad: Maskew Miller Longman, 2004. (Sven Tarp) ..................................................................................                                          | 217 |
| Helle V. Dam, Jan Engberg, Heidrun Gerzymisch-Arbogast (eds): Knowledge Systems and Translation . (Text, Translation, Computational Processing 7). Berlin/New York: Mouton de Gruyter (Christina Schäffner) .................................................................. | 221 |
| Englund Dimitrova, Birgitta: Expertise and Explicitation in the Translation Process. Amsterdam/Philadephia: John Benjamins, 2005. (Daniel Gile) ...............................................................................                                                | 235 |
| Publications Received .............................................................                                                                                                                                                                                            | 239 |