## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Demarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro A. Fuertes Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES Journal of Language and Communication in Business

## 47 - 2011

## EDITORIAL BOARD

Helle Dam-Jensen & Patrick Leroyer (Editors-in-Chief) Helle Dam-Jensen, Henning Nølke, Sten Vikner & Helle Vrønning Dam (Theme Editors)

EDITORIAL COMMITTEE Helle Vrønning Dam Helle Dam-Jensen Jan Engberg Poul Erik Jørgensen Patrick Leroyer Irene Pollach

## PUBLISHED BY

Department of Business Communication

Aarhus Universitet, Business and Social Sciences

Aarhus University, Business and Social Sciences http://hermes.asb.dk

## © HERMES 2011

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus University, Business and Social Sciences. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## THEMATIC SECTION

## INTRODUCTION TO THEMATIC SECTION

| Helle Dam-Jensen, Henning Nølke, Sten Vikner &Helle Vrønning Dam How to Understand Understanding - a Tribute to Professor Torben Thrane........................................                                                                                                                                                                                                                 |   7 |
|-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| ARTICLES                                                                                                                                                                                                                                                                                                                                                                                        |     |
| John Anderson Referentiality and the Noun..................................................................................................................                                                                                                                                                                                                                                     |  13 |
| Peter Harder                                                                                                                                                                                                                                                                                                                                                                                    |     |
| If Your Language Was a Car... The Object(s) of Linguistic Research, or: Towards a Shared Geography of Linguistics......................                                                                                                                                                                                                                                                         |  31 |
| Sten Vikner Trees and Fields and Negative Polarity.................................................................................................                                                                                                                                                                                                                                             |  39 |
| Helle Dam-Jensen The Meaning of Mood - Embedded Clauses in Spanish as a Case in Point.........................................                                                                                                                                                                                                                                                                  |  57 |
| Henning Nølke Semantics and Pragmatics of Bridge Language....................................................................................                                                                                                                                                                                                                                                   |  69 |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                                                                                                   |     |
| Laura Martínez Escudero Quality in WIPO Domain NameArbitration Decisions........................................................................                                                                                                                                                                                                                                                |  79 |
| Dermot Heaney 'Steve, you must feel pig sick!': Streamed Video Interactions between Premier League Managers and Sports Journalists as Semi-scripted Performances ........................................................                                                                                                                                                                       |  97 |
| REVIEWS                                                                                                                                                                                                                                                                                                                                                                                         |     |
| Philippe Gréciano &John Humbley (dir.): Langue et droit : terminologie et traduction Vol. XVI, 2011-1 de la Revue Française de Linguistique Appliquée. (Janine Pimentel) .................................................................................................................................                                                                                      | 115 |
| Carmen Heine: Modell zur Produktion von Online-Hilfen Berlin: Frank &Timme, 2010. (Dagmar Knorr)...................................................................................................................................                                                                                                                                                             | 121 |
| Gerd Wotjak, Vessela Ivanova &Encarnación Tabares Plasencia (Hrsg.): Translatione via facienda. Festschrift für Christiane Nord zum 65. Geburtstag/ Homenaje a Christiane Nord en su 65 cumpleaños Frankfurt a. M.: Peter Lang, 2009. (Iris Holl) ............................................................................................................................................. | 125 |
| Christer Laurén, Johann Myking &Heribert Picht: Insikter om Insikt. Nordiska teser om fackkommunikation. Under medverkan av Sigurdur Jónsson. Oslo: Novus Forlag, 2008. (Jan Engberg).......................................................................................................................................                                                                    | 131 |

## Contents

| Jonas Gabrielsen &Tanja Juul Christiansen:                                                                                                            | Jonas Gabrielsen &Tanja Juul Christiansen:   |
|-------------------------------------------------------------------------------------------------------------------------------------------------------|----------------------------------------------|
| Talens Magt. Indføring i mundtlig retorik                                                                                                             | Talens Magt. Indføring i mundtlig retorik    |
| 2. udgave.                                                                                                                                            | 2. udgave.                                   |
| København: Hans Reitzels Forlag, 2010.                                                                                                                | København: Hans Reitzels Forlag, 2010.       |
| (Carlo Grevy).......................................................................................................................................  | 135                                          |
| Publications received ............................................................................................................................... | 139                                          |