## HERMES

## Journal of Language and Communication in Business

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Fabrice Desmarais Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Eija Ventola Hilkka Yli-Jokipii

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

## HERMES

## Journal of Language and Communication in Business

## 51 - 2013

## EDITORIAL BOARD

Helle Dam Jensen & Patrick Leroyer (Editors-in-Chief) Morten Pilegaard (Theme editor)

## EDITORIAL COMMITTEE

Mads Clausen Helle Vrønning Dam Carmen Heine Helle Dam Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

## PUBLISHED BY

## Department of Business Communication

Aarhus Universitet, School of Business and Social Sciences Aarhus University, School of Business and Social Sciences

http://hermesjournal.au.dk

## © HERMES 2013

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus University, School of Business and Social Sciences. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

## THEMATIC SECTION: Health Communication

| Morten Pilegaard                                                                                                                                                                                                                                                               |     |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| Introduction to the Special Issue...........................................................................................................                                                                                                                                   |   7 |
| ARTICLES                                                                                                                                                                                                                                                                       |     |
| Pedro Sánchez-Escobedo &Luz M. Viera-Castro Using the Language of Wellbeing in the Care of the Elderly in Mexico..............................................                                                                                                                 |  11 |
| The Interpersonal Dimension of Online Patient Forums: How Patients Manage Informational and Relational Aspects in Response to Posted Questions..............................................                                                                                   |  21 |
| Isabel García-Izquierdo &Vicent Montalt Equigeneric and Intergeneric Translation in Patient-Centred Care.......................................................                                                                                                                |  39 |
| Sofija Mićić Kandijaš Developing an English Language Course for Serbian Doctors ............................................................                                                                                                                                   |  53 |
| OTHERARTICLES                                                                                                                                                                                                                                                                  |     |
| Isabel Durán-Muñoz &María Rosario Bautista-Zambrana Applying Ontologies to Terminology: Advantages and Disadvantages................................................                                                                                                           |  65 |
| Monica Karlsson Quantitative and Qualitative Aspects of Advanced Learners' L1 and L2 Mastery of Polysemous Words................................................................................................................................                               |  79 |
| REVIEWS                                                                                                                                                                                                                                                                        |     |
| Anthony Pym:                                                                                                                                                                                                                                                                   |     |
| Translated by Heike Walker. Revised by the author. Amsterdam/Philadelphia: John Benjamins Translation Library, 2012. (Kristiina Abdallah) .............................................................................................................................        | 113 |
| Heidi Hansen:                                                                                                                                                                                                                                                                  |     |
| Kommunikation skaber din organisation København: Hans Reitzels Forlag, 2011. (Trine Susanne Johansen) ....................................................................................................................                                                     | 117 |
| Øjvind Dahl:                                                                                                                                                                                                                                                                   |     |
| Møter mellom mennesker. Innføring i interkulturell kommunikasjon. 2. udg. (1. udg. 2001). Oslo: Gyldendal Akademisk, 2013. (Hanne Tange)...................................................................................................................................... | 119 |
| Publications received .................................................................................................................................                                                                                                                        | 123 |