## HERMES Journal of Language and Communication Studies

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Hilkka Yli-Jokipii

## HERMES Journal of Language and Communication Studies

44 - 2010

## EDITORIAL BOARD

Jan Engberg (Editor-in-Chief) Helle Dam-Jensen & Carmen Heine (Theme Editors)

EDITORIAL COMMITTEE Helle Vrønning Dam Jan Engberg Helle Dam-Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

PUBLISHED BY

Department of Language and Business Communication

Handelshøjskolen, Aarhus Universitet Aarhus School of Business, Aarhus University http://hermes.asb.dk

## © HERMES 2010

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus School of Business, Aarhus University. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

| Helle Dam Jensen &Carmen Heine Introduction to Thematic Section: Processes in Text Production - Approaches and Methods ............                                                                                                                                                                                                                  |   7 |
|------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| THEMATIC SECTION                                                                                                                                                                                                                                                                                                                                     |     |
| Processes in Text Production - Approaches and Methods                                                                                                                                                                                                                                                                                                |     |
| Leona Van Vaerenbergh &Klaus Schubert                                                                                                                                                                                                                                                                                                                |     |
| Options and Requirements. AStudy of the External Process of Specialized Document Production................................................                                                                                                                                                                                                          |   9 |
| Anna Kuznik &Joan Miquel Verd Investigating Real Work Situations in Translation Agencies.                                                                                                                                                                                                                                                            |     |
| Work Content and Its Components .......................................................................................................                                                                                                                                                                                                              |  25 |
| Sini Immonen &Jukka Mäkisalo                                                                                                                                                                                                                                                                                                                         |     |
| Pauses Reflecting the Processing of Syntactic Units in Monolingual Text Production and Translation ...........................................................................................................                                                                                                                                       |  45 |
| Nataša Pavlovi ć                                                                                                                                                                                                                                                                                                                                     |     |
| What Were They Thinking?! Students' Decision Making in L1 and L2 Translation Processes ..........................................................                                                                                                                                                                                                    |  63 |
| Tina Paulsen Christensen &Anne Schjoldager                                                                                                                                                                                                                                                                                                           |     |
| Translation-Memory (TM) Research: What Do We Know and How Do We Know It? .......................                                                                                                                                                                                                                                                     |  89 |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                                                        |     |
| Henning Bergenholtz &Rufus Gouws ANew Perspective on the Access Process............................................................................................                                                                                                                                                                                  | 103 |
| Jonathan Clifton                                                                                                                                                                                                                                                                                                                                     |     |
| Does Popular Management Literature Lead Managers Up the Linguistic Garden Path? AComparison of Popular Prescriptive 'How-to' Management Texts and a Descriptive Analysis of Workplace Interaction........................................................................................................                                            | 129 |
| Volkmar Engerer                                                                                                                                                                                                                                                                                                                                      |     |
| Zur zeitlichen Evaluierung von Phasenverben. Das Problem der "leeren Mitte" oder: Wie viele Intervalle braucht die Semantik von Phasenverben?................................................................................................................................                                                                        | 153 |
| Susanne Göpferich                                                                                                                                                                                                                                                                                                                                    |     |
| Anleitungen rezipieren, Anleitungen produzieren: Empirische Befunde zu kognitiven Prozessen bei Übersetzungsnovizen und Übersetzungsprofis......                                                                                                                                                                                                     | 169 |
| Jakob Lauring &Charlotte Jonasson                                                                                                                                                                                                                                                                                                                    |     |
| Language Use and Communication in an International Management Setting: The Power to Misrecognize ..................................................................................................................                                                                                                                                  | 199 |
| Thomas Stenger &Alexandre Coutant                                                                                                                                                                                                                                                                                                                    |     |
| Les réseaux sociaux numériques : des discours de promotion à la définition d'un objet et d'une méthodologie de recherche (Social Networks Sites: From Promotional Messages to the Definition of a Subject and a Research Methodology)............................................................................................................... | 209 |

| Dorien Van De Mieroop Making Transportable Identities Relevant as a Persuasive Device. The Case of Hillary Clinton's 2008 Concession Speech.......................................................................                                                                                                                                                                                           |   229 |
|--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-------|
| REVIEWS                                                                                                                                                                                                                                                                                                                                                                                                      |       |
| Marianne Grove Ditlevsen, Peter Kastberg &Christiane Andersen (Hrsg.): Sind Gebrauchsanleitungen zu gebrauchen? Linguistische und kommunikativ- pragmatische Studien zu skandinavischen und deutschen Instruktionstexten Tübingen: Gunter Narr Verlag, 2009. (Margrethe H. Møller) ......................................................................................................................... |   241 |
| München: Iudicium, 2009. (Diana Maak)....................................................................................................................................... Gyde Hansen, Andrew Chesterman &Heidrun Gerzymisch-Arbogast (eds.):                                                                                                                                                             |   245 |
| Benjamins Translation Library, Vol. 80. Amsterdam/Philadelphia: John Benjamins, 2008 (Bente Jacobsen).................................................................................................................................. Søgaard:                                                                                                                                                             |   249 |
| Johannes Fibiger, Inger Maibom &Søren Skriftens veje                                                                                                                                                                                                                                                                                                                                                         |       |
| Aarhus: Academica, 2009. The ways of writing - a recursive perspective on writing, or how not to write into the world (Carlo Grevy).......................................................................................................................................                                                                                                                                   |   253 |
| Aarhus: Academica Aarhus, 2008. (Jeremy Munday)..................................................................................................................................                                                                                                                                                                                                                            |   257 |
| A (Self-) Critical Perspective of Translation Theories Una visión (auto)crítica de los estudios de traducción (= Monografías de Traducción e Interpretación 1). Universidad de Alicante, Universitat Jaime I and Universitat de Valencia, 2009. (Pedro A. Fuertes-Olivera) ..................................................................................................................                |   261 |
| Ildikó Fata:                                                                                                                                                                                                                                                                                                                                                                                                 |       |
| Das zweisprachige Translationswörterbuch für Fachsprachen in der wissenschaftlichen Theorie und Praxis. A kétnyelv ű fordítói szakszótár a tudományos elméletben és gyakorlatban Budapest: Tinta, 2009. (Loránd-Levente Pálfi).........................................................................................................................                                                      |   267 |
| Publications received ...............................................................................................................................                                                                                                                                                                                                                                                        |   271 |