## HERMES Journal of Language and Communication Studies

## Board of Referees

Barbara Ahrens Richard Alexander Francesca Bargiela Mirjaliisa Charles Andrew Chesterman Judy Delin Birgitta Englund Dimitrova Cathrine Fabricius-Hansen Pedro Fuertes-Olivera Daniel Gile Susanne Göpferich Maurizio Gotti Rufus Gouws Stefan Habscheid Sandra Halverson John Humbley Arnt Lykke Jakobsen

## Hermogenes:

I should like to know about Hermes.

## Socrates:

I should imagine that the name Hermes has to do with speech, and signifi  es that he is the interpreter, or messenger, or thief, or liar, or bargainer; all that sort of thing has a great deal to do with language.

(Platon, Kratylos)

Anne Kankaanranta Veronika Koller Marion Krause Pierre Lerat Leena Louhiala-Salminen Valeria Molnár Catherine Nickerson Henning Nølke Gina Poncini Daniel Prinsloo Annely Rothkegel Pernille Schnoor Klaus Schubert Martin Stegu Jeanne Strunck Hilkka Yli-Jokipii

## HERMES Journal of Language and Communication Studies

45 - 2010

## EDITORIAL BOARD

Helle Dam-Jensen & Patrick Leroyer (Editors-in-Chief) Glenn Ole Hellekjær & Anne Räsänen (Theme Editors)

EDITORIAL COMMITTEE Helle Vrønning Dam Jan Engberg Helle Dam-Jensen Poul Erik Jørgensen Patrick Leroyer Irene Pollach

PUBLISHED BY

Department of Language and Business Communication

Handelshøjskolen, Aarhus Universitet

Aarhus School of Business, Aarhus University http://hermes.asb.dk

## © HERMES 2010

HERMES er sat med Times Laserprint af Vibeke Vrang. Udgives af Aarhus School of Business, Aarhus University. Alle rettigheder forbeholdes. Genoptryk af artikler kun med redaktionens tilladelse. ISSN 0904-1699

## Contents

| Glenn Ole Hellekjær &Anne Räsänen Introduction to Thematic Section..........................................................................................................                                                                                                                                                                      |   7 |
|---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------|-----|
| THEMATIC SECTION                                                                                                                                                                                                                                                                                                                                  |     |
| Lecture Comprehension and Learning in English-Medium Instruction in Higher Education                                                                                                                                                                                                                                                              |     |
| Glenn Ole Hellekjær Lecture Comprehension in English-Medium Higher Education...........................................................                                                                                                                                                                                                           |  11 |
| John Airey The Ability of Students to Explain Science Concepts in Two Languages............................................                                                                                                                                                                                                                       |  35 |
| Robert Wilkinson Enhancing Lecture Interaction through Live SMS...............................................................................                                                                                                                                                                                                    |  51 |
| Renate G. Klaassen &Madeleine Bos English Language Screening for Scientific Staff at Delft University of Technology ...........................                                                                                                                                                                                                   |  61 |
| Beyza Björkman So You Think You Can ELF: English as Lingua Franca as the Medium of Instruction.........................                                                                                                                                                                                                                           |  77 |
| Ragnhild Ljosland Teaching through English: Monolingual Policy Meets Multilingual Practice......................................                                                                                                                                                                                                                  |  99 |
| Philip Shaw et al. Intertextual                                                                                                                                                                                                                                                                                                                   |     |
| Episodes in Lectures: AClassification from the Perspective of Incidental Learning from Reading .........................................................................................................................                                                                                                                          | 115 |
| OTHERARTICLES                                                                                                                                                                                                                                                                                                                                     |     |
| Søren Beck Nielsen Municipal Representatives' Accounts of Decision-Making Practices during Geriatric Case Conferences...................................................................................................................                                                                                                          | 129 |
| Elisabet Arnó-Macià AQualitative Approach to Educational Research: Language Courses in English Studies...................                                                                                                                                                                                                                         | 143 |
| Alexandre Coutant Une idéologie incarnée. Les marques identitaires et le discours marketing les sous-tendant (Ideology Enacted in Branding: Brand Strategy Founded on Identity and the Marketing Theory It Is Relying on)........................................................................................................................ | 161 |
| REVIEWS                                                                                                                                                                                                                                                                                                                                           |     |
| Lita Lundquist: Navigating in Frederiksberg:                                                                                                                                                                                                                                                                                                      |     |
| Foreign Language Texts Samfundslitteratur, 2008. ( Marcin Overgaard Ptaszynski &Signe Overgaard Ptaszynski ) .........................................................                                                                                                                                                                            | 171 |
| Amsterdam: John Benjamins Publishing, 2009. (Elsabé Taljard)....................................................................................................................................                                                                                                                                                  | 175 |
| Publications received ...............................................................................................................................                                                                                                                                                                                             | 179 |