For all that is in the world, the lust of the flesh, the lust of the eyes, and the pride of life, isn't the Father's, but is the world's.

 John uses the curious phrase through his name ( 1 John 2:12). Forgiveness comes through the name of Jesus Christ. The Jews used the name in a very special way. The name is not simply that by which a person is called; it stands for the whole character of a person in so far as it has been made known to men. This use is very common in the Book of Psalms. "Those who know thy name put their trust in thee" ( Psalms 9:10). This clearly does not mean that those who know that God is called Yahweh ( H3068 and H3069) will put their trust in him; it means that those who know God's nature in so far as it has been revealed to men will be ready to put their trust in him, because they know what he is like. The Psalmist prays: "For thy name's sake, O Lord, pardon my guilt" ( Psalms 25:11), which to all intents and purposes means for thy love and mercy's sake. The grounds of the Psalmist's prayer are the character of God as he knows it to be. "For thy name's sake," prays the Psalmist, "lead me, and guide me" ( Psalms 31:3). He can bring his request only because he knows the name--the character of God. "Some boast of chariots," says the Psalmist, "and some of horses; but we boast of the name of the Lord our God" ( Psalms 20:7). Some people put their trust in earthly helps but we will trust God because we know his nature. 