She conceived again, and bore a daughter. Then he said to him, "Call her name Lo-Ruhamah{Lo-Ruhamah means "not loved."}; for I will no longer have mercy on the house of Israel, that I should in any way pardon them.
So during the days of Uzziah, Jotham, Ahaz, and Hezekiah, who were the kings of Judah; and in the days of Jeroboam the son of Joash, the king of Israel ( Hsa Hosea 1:1 ).