She conceived again, and bore a daughter. Then he said to him, "Call her name Lo-Ruhamah{Lo-Ruhamah means "not loved."}; for I will no longer have mercy on the house of Israel, that I should in any way pardon them.
Now that's a sad and a tragic day when God says, "Hey, I'm not going to have any more mercy upon them." They had existed solely because God's mercy. God had been so merciful to them. When God's mercy is taken away, there's nothing left. And so it was really a very severe judgment.