Yahweh said to him, "Call his name Jezreel; for yet a little while, and I will avenge the blood of Jezreel on the house of Jehu, and will cause the kingdom of the house of Israel to cease.
Jehu promptly adopted the very sins for which God had decreed the destruction of the house of Ahab.  "He took no heed to walk in the way of Jehovah, the God of Israel" (2 Kings 10:31).