and with all deception of wickedness for those who are being lost, because they didn't receive the love of the truth, that they might be saved.
That they might be saved -- How would a "love of the truth" save them? Because they then would obey it ( 2 Thessalonians 1:8 ), Jesus said, "If you love, keep my commandments." John 14:15, John 14:21, 1 John 5:2.