Yahweh said to him, "Call his name Jezreel; for yet a little while, and I will avenge the blood of Jezreel on the house of Jehu, and will cause the kingdom of the house of Israel to cease.
"Jezreel ..." The actual meaning of this name, as pointed out by many, is "God sows"; but Given also noted that there also appears to be the perversion of the name Israel in it.  Israel to Yisrael to Yizreel to Jezreel, which means literally, "scattered by God," which also, of course, means "God sows," in the sense that God scatters seeds.[21]  This type of perverting an ancient and honorable word into one with an opposite meaning is called paronomasia, of which there are many examples.  Thus Beth-el (house of God) was called Beth-aven (house of vanity).  Attractive as this possibility is, it would seem that the simple historical fact of the shameful massacres at Jezreel is in focus here, for "the blood of Jezreel" is mentioned in the same breath.