Then said Samuel, Bring you here to me Agag the king of the Amalekites. Agag came to him cheerfully. Agag said, Surely the bitterness of death is past.
And because you have rejected the word of the Lord, he has also rejected you from being king. [The official rejection, "That's it God has rejected your kingship"] And Saul said to Samuel, I have sinned: for I have transgressed the commandment of the Lord, and thy words: [But notice it isn't a full repentance.] because [he said] I feared the people, and obeyed their voice ( 1 Samuel 15:23-24 ).