For all that is in the world, the lust of the flesh, the lust of the eyes, and the pride of life, isn't the Father's, but is the world's.
Pride of life ...  The central lust of the ego itself is indicated by this.  The utterly selfish instinct in all human life that insists upon achieving the fulfillment of the person itself, the inherent passion of the soul to do its own will, fulfill its own desires, glorify its own ego, and to occupy the inner control-center of life - that is the pride of life. Salvation in Christ requires that this be denied.  Macknight's comment on this was: