애플의 슬로건 목록

이 문서는 1970년대 이후 애플의 슬로건에 대한 목록이다. 현재 애플이 가장 많이 쓰는 슬로건은 Get a Mac 혹은 간단히 애플 로고를 쓴다.

회사 광고 모토 
 "Byte into an Apple" (1970년대 후반)
 "Soon there will be 2 kinds of people. Those who use computers, and those who use Apples." (1980년대 초반)
 "The Power to Be Your Best" (1990)
 "Think Different" (1997 ~ 2002)
 "The Computer for the rest of us" (1984)
 "Switch" (2002-2003)

제품 슬로건 목록

애플 I 
 "Apple introduces the first low cost microcomputer system with a video terminal and 8K bytes of RAM on a single PC card!"

애플 II 
 "Introducing Apple II"
 "Original Apple II"
 "What every educator should know about desktop computers."
 "The home computer that's ready to work, play and grow with you."
 "We're looking for the most original use of an Apple since Adam" Promoting a user-submission essay contest
 "A is for Apple"
 "How to buy a Personal Computer"
 "Welcome IBM. Seriously."
 "What's the 'e' stand for?"
 "What kind of man owns his own computer?"

매킨토시 
 "It takes minutes of practice to make Macintosh do this."
 "Introducing Macintosh. What makes it tick. And talk."
 "It does more, It costs less. It's that simple"
 "Of the 235 million people in America, only a fraction can use a computer... Introducing Macintosh. For the rest of us." - 뉴스위크 20면 팸플릿에서

아이맥, 아이북, 맥 미니 
 "iThink, therefore iMac." (1998) 르네 데카르트에서 인용 "나는 생각한다, 고로 존재한다." (Cogito ergo sum)
 "Hello. Again." (1998)
 "The iMac to Go." (1999)
 "Where did the computer go?" (2004)
 "From the creators of iPod." (2004)
 "The most affordable Mac ever." (2005)
 "Now showing. The new iMac G5" (2005)
 "Small is Beautiful" (2006)
 "The new, all-in-one iMac"
 "You can't be too thin, Or too powerful." (2007)
 "A little Mini. A lot of Leopard"(2007)
 "The ultimate all-in-one. Now shipping with Leopard" (2007)
 "More Power. Thinly disguised."
 "Beauty. Brains. And now more brawn."
 "The all-in-one for everyone."
 "Faster. Greener. Still mini."
 "Brilliance, squared."
 "Small is huge."
 "It’s a good time to be a desk."
 "The ultimate all-in-one. Now with the ultimate display."
 "The new, mightier mini."
 "Redesigned in a very big way."

파워 맥, 파워북, 맥북, 맥북 에어, 맥북 프로 
 "The plot thins" (1999)
 "Two Brains are better than one" (2000)
 "Rips through digital video faster than Pentiums can say "uncle"."
 "Less is more" (2003)
 "The world's fastest computer" (2003)
 "Sends other UNIX boxes to /dev/null" (2003)
 "Higher Resolution. Better Mileage" (2005)
 "Meet the family. Now complete." (2006)
 "Power Mac G5. The power of four." (2006)
 "Everything2" (2006)
 "Same lovable MacBook. New lovable speed." (2007)
 "Vroom with a View" (2007)
 "State-of-the-art meets state-of-the-art.
 "Same lovable MacBook. New amazing OS. MacBook now shipping with Leopard" (2007)
 "There's something in the air" (2008)
 "Thinnovation" (2008)
 "Book smart" (2008)
 "Nimble, meet quick." (2008)
 "Rapid transit" (2008)
 "Meet the next generation of notebooks." (2008)
 "Redesigned. Reengineered, Re-everythinged." (2008)
 "The new MacBook Air. Better graphics. More storage. Yet still the world’s thinnest notebook." (2009)
 "Thin as always. Faster than ever." (2009)
 "An even quicker study." (2009)
 "The new MacBook Pro family." (2009)
 "The notebook you love. In a whole new edition" (2009)
 "The fastest, most powerful MacBook Pro ever. Times three." (2010)

아이팟 
 "1,000 songs in your pocket." (2001)
 "Introducing the new iPod family." (2002)
 "7,500 songs in your pocket." (2003)
 "Mini. The next big thing." (2004)
 "Teeny doesn't mean weeny." (2004)
 "The best keeps getting better" (2004)
 "10,000 songs in your pocket." (2004)
 "Paint it black." (2004)
 "Life is random." (2005)
 "*Do not eat iPod shuffle" (2005)
 "Give chance a chance." (2005)
 "Random is the new order." (2005)
 "Enjoy uncertainty." (2005)
 "1,000 songs. Impossibly small." (2005)
 "One more thing..." (2005)
 "Watch your music" (2005)
 "15,000 songs. 25,000 photos. 80 hours of video." (2005)
 "Give music." (2005)
 "The best digital jukebox and #1 music download store. Now with video." (2005)
 "Which iPod are you?" (2006)
 "Home stereo. Reinvented." (2006)
 "Back for an encore." (2006)
 "Tune your run." (2006)
 "Completely remastered." (2006)
 "Clip and go." (2006)
 "Put some music on." (2006)
 "Movies, TV shows, games, and music. Now playing on an iPod near you." (2006)
 "Put a different kind of change in your pocket." (2006)
 "Put a thousand thanks in their pocket." (2006)
 "Put some color on." (2006)
 "Give the gift of iPod." (2006)
 "Meet the best iPods ever." (2007)
 "A little video for everyone." (2007)
 "Hold everything." (2007)
 "A new gig for iPod shuffle" (2008)
 "Now there's even more to touch." (2008)
 "Play more than music. Play a part." (2008)
 "Everybody Touch" (2008)
 "What's new to touch" (2008)
 "Tap into what's new" (2008)
 "Now there's even more to touch" (2008)
 "Pump up the volume. iPod Touch Now in 32GB"
 "So much to touch." (2008)
 "Get your groove on. In four new colors" (2008)
 "nano-chromatic" and "Rockalicious" (2008)
 "One size fits all."(2009)
 "The funnest iPod ever"(2009)
 "Millions of songs. Thousands of videos. Hundreds of games."
 "Small Talk."(2009)
 "Next level fun."(2009)
 "Nano Shoots Video."(2009)
 "Your Top 40,000." (2010)

아이튠즈 
 "Rip. Mix. Burn." (2001)
 "Rock and Roll will never die. It is, however, being reborn." (2003)
 "The best Windows app ever." (2003)
 "Hell Froze Over." (2003)
 "Welcome to the digital music revolution." (2004)
 "Drink. Win. Play." (2005)
 "Welcome to the entertainment center of your world." (2006)
 "Give the gift of music for the holidays." (2006)
 "The entertainment center of your world." (2007)
 "American Idol on iTunes." (2008)
 "Discover iTunes 8. Rediscover your music."
 "iTunes 8. The entertainment capital of your world"
 "That's entertainment."

인텔 
 "What's an Intel chip doing in a Mac? A whole lot more than it's ever done in a PC."
 "Rosetta. The most amazing software you'll never see."
 "Imagine the Possibilities."
 "Faster now comes standard." (2006)
 "Better than ever" (2008)

아이폰 
 "The internet in your pocket."
 "Touching is believing"
 "hello"
 "아이폰 Apple reinvents the phone"
 "Say Hello to 아이폰"
 "Talk about big. iPhone now in 16GB. More music. More video. More iPhone." (2008)
 "The iPhone you've been waiting for." (2008)
 "The first phone to beat the iPhone." (2008)
 "Twice as fast, for half the price" (2008)
 "The most advanced mobile OS. Now even more advanced." (2009)
 "25,000 apps. And counting." (2009)
 "The fastest, most powerful iPhone yet." (2009)
 "This changes everything. Again" (2010)
 "It's the most amazing iPhone yet."(2011)
 "The biggest thing to happen to iPhone since iPhone."(2012)
 "You're more powerful than you think."(2013)
 "Forward Thinking"(2013)
 "For the Colorful"(2013)
 "Bigger than Bigger"(2014)

앱스토어 
 "There's an app for just about anything"
 "Applications unlike anything you’ve seen on a phone before."
 "Your 아이폰 gets better with every new app."
 "Over 200,000 ways to make iPhone even better."

애플 TV 
 "YouTube, Meet Apple TV" (2007) Used currently on the iPod+iTunes homepage.
 "If it's on iTunes, it's on your widescreen TV." (2007).
 "Movie rentals and much more." used to market the Apple TV.
 "Now Playing: HDTV shows and more." used to market the Apple TV.
 "Even More to Do" (2008) market Apple TV

맥 OS X 
 " It just works".
 "It's the biggest thing to happen to Macintosh since the Macintosh" (2001)
 "The future is here" (2001)
 "Wildly innovative"
 "The evolution of the species"
 "Change your stripes"
 "Redmond, start your photocopiers." (2006)
 "Redmond, we have a problem." (2006)
 "This should keep Redmond busy." (2006)
 "Introducing Longhorn." (2006)
 "Add a new Mac to your Mac" (2007)
 "Hello, Tomorrow" (2007)
 "Go Beyond Vista: It's Time to Get a Mac." (2007)
 "The Next Big Things"
 "Rock Solid Foundations"
 "It's Here. It's Real. It's Amazing."
 "Leopard, Every One's an Ultimate."
 "Core innovation"
 "The world's most advanced operating system. Finely tuned."
 "Completely new. Completely Mac"

맥 OS X 서버 
 "Leopard Server. Simply Powerful." (2007)
 "Connecting your business."
 "New features. New ways to collaborate. Simpler than ever."

맥 프로 
 "Room to grow. Introducing Mac Pro" (2006)
 "Life Made Easier" (2006)
 "64-bit Quad Xeon. Introducing Mac Pro"(2008)
 "The new Mac Pro. Tower of 8-core power." (2008)
 "Start your engines. All eight of them"(2008)
 "Expand at will." (2008)
 "Beauty outside. Beast inside." (2009)

맥 
 "Internet Essentials for your Mac" (2004)

모바일미 
 "Exchange for the rest of us" (2008)
 "The simple way to keep everything in sync." (2008)
 "Push email, push contacts, push calendar. Everything in sync. Anywhere you are" (2009)

아이패드 
 "A magical and revolutionary device at an unbelievable price." (2010)
 "It just feels right to hold the internet in your hands"
 " It's Faster, Times 2" (2011)
 " It's Resolutionary" (2012)

인용 

애플의 광고