Prosumer

Prosumer adalah lakuran dari kata producer atau professional dan consumer. Istilah ini pertama dicetuskan oleh Marshall McLuhan dan Barrington Nevitt dalam buku mereka Take Today (p. 4) pada 1972. Saat ini juga digunakan untuk barang-barang elektronik, misalnya kamera, camcorder, dan HDTV.

Pranala luar 
  Turns of Phrase: Prosumer - business-oriented definitions of producer/professional and consumer
  February 2004 Datacloud on "Consumer"  - relating Toffler/cluetrain and noting examples of corporate prosumer activity
  Review of The Paradox of Choice: Why More is Less - from January, 2004 Christian Science Monitor
  Argentina's RGT - The World's Largest "Usury-Free" Barter and Trading Network - activist-oriented usage of prosumer
  De (hernieuwde) ontdekking van de prosumer  - overview article on Prosumerism (in Dutch)
  DIY happy - A website devoted to helping people reach economic self-sufficiency through daily coverage of numerous DIY projects.
  Wikihowto - A wiki website aiming to make know-how free, providing consumers another option - not just to buy, but create it themselves.
  Managing Prosumers - An interesting article from ComputerWorld magazine about prosumers and their influence on wireless devices.

Pemasaran