The Future Foundation

The Future Foundation is a London based PR company and consultancy. It is owned by Experian a market research and data management group ultiately owned by GUS plc.
==Nuclear Work==
In 2003/04 the Future Foundation was paid £31,500 by Nirex to "help facilitate external events and to help draft corporate communications materials". David Wild, Freedom of Information Request, Letter to Jean McSorley, Senior Advisor to Greenpeace UK, 15 July, 2005. This continued the work the Foundation had undertaken for Nirex over the last few years. This includes: 
:Public Attitudes to the Future Management of Radioactive Waste in the UK, A report for Nirex by The Future Foundation, February 2002
:Establishing the value of wider public consultation. A Report by the Future Foundation for Nirex, November, 2000.
Other work undertaken by the Future Foundation for Nirex was by Sue Tibballs.
==The Neo-Cromwellians==
The Foundation is involved in a study titled 'The Assault on Pleasure' written by James Murphy. James Murphy The Assault on Pleasure: How the marketing/communications community should review and respond to modern attempts to regulate or restrict consumer enjoyment of brands and products, Future Foundation, 2005 Chris Grimshaw of Corporate Watch reports:
:A new study by the Future Foundation portrays opponents of unregulated corporate excess as puritanical 'Neo-Cromwellians'.
:Last summer the strategic consultancy, the Future Foundation (FF), claimed to have discovered a new social trend in Britain - a creeping menace they call the 'New Puritans' or 'Neo-Cromwellians'. This movement of moralising killjoys are apparently pushing an 'Assault on Pleasure' in general.
:According to FF's proposal for their 'Assault on Pleasure' project, manufacturers of luxury goods may need to rethink their marketing; if advertisers position their products as well-deserved treats, what happens when society decides that such treats are no longer socially acceptable? Furthermore they warn of new and repressive regulation. At least one of FF's clients aims to use the completed report due this spring, as a lobbying resource for use in Brussels.
:The report, written by FF associate, James Murphy, director of the consultancy, Model Reasoning, is simply daft in places. It warns that humble pleasures, including the bacon sandwich and blogging, may find themselves subject to 'incipient regulation' within another five years. Amongst those things likely to be heavily regulated the FF identifies 'biscuits at meetings'.Chris Grimshaw, 'The Truth Turned Upside Down' Spinwatch, 16 February, 2006.
According to Kate Zimmerman:
:The Foundation - which, among other things, advises the communications and marketing community on commercial strategy - recently conducted a study of 1,000 Britons, measuring their attitudes toward certain types of pleasures. The study discovered that there are now "substantial pockets" of people in British society who want to redefine what constitutes anti-social behaviour. In particular, they'd like to eliminate activities that most of us consider to be good, clean fun. Kate Zimmerman 'Assaulting pleasure - just because they can', North Shore News, 14 August, 2005.
==Clients==
As disclosed on their website circa 2013: Future Foundation website
*BP
*Coca Cola
*HSBC
*Omnicom
*Hilton Worldwide
As disclosed on their website circa 2005-06: Future Foundation website
 	
* Visit Scotland
* Woolworths
* Abbey
* Archant
==Contact==
Website: http://www.futurefoundation.net/
==Notes==
==External links==
*Model Reasoning, Press Release The Assault on Pleasure: First market research findings, May, 2005.
Category:Nuclear PR, lobbying and consultancy firms
Category:Nuclear Spin