FOSS4G 2016 PR

== Motto / Slogan ==
OSGeo.org: 10 years of Free and Open Source Software for Geospatial
Building Bridges in Bonn
Join us in Bonn
== ToDo ==
* To be developed: foss4g_2016_style_guide
== Targets ==
== Audience ==
== Campaigns ==
=== Early bird discount ===
For the organization it has a lot of advantages to know as early as possible how many folks will turn up.
Over the last FOSS4G's the week before the (often re-scheduled) closure of the early bird discount shows a peak in registration. 
Generally, half of the final number of registrations is an early bird.
Idea: 
* T shirt with logos of all previous FOSS4Gs plus the ability zo mark them as "I've been there". 
* Distribute these shirts in advance to early birds subscribers. 
* Connect it to an viral "show your Fo|SS4G 2016 shirt at special places and locatins (taj Mahal, local OSGeo event, North Pole, your pet wearing it etc. or on any bridge ;-)). 
* Show these results on Facebook
Other benefits:
* Save your bed in BaseCamp
* Save up your participation of the worksohps, as they are very often early overbooked
== Media ==
=== Planning ===
Month	Date	Action	Responsible	
June 	23 	X 	Name. 	
June 	00 	X 	Name. 	
July 	00 	X 	Name. 	
=== Twitter ===
* Through OSGeo account
** hashtag #osgeo #foss4g and #foss4g2016
=== GIS Magazines & portals ===
* Germany (and international): 
** distributor of FOSSGIS conference
** heise (print / online): presse_at_ct.heise.de + software
** www.harzer.de (online): news_at_geobranchen.de
* Universities:
** LearnGIS: Giszentrum der Universität Kiel
** gis.ma: GIS-Lab Marburg (Universität Marburg)
* Italian:
* MondoGIS / GeoForus.it (contatti)
* Punto informatico
* Netherlands: 
** GISMagazine.nl (6/year, 3K)
** Geo-Info.nl (4/year), 2K)
* International: 
** GIM International
** cartographyonline (admin at cartographyonline.com)
** Geo International & Geo UK (monthly, 10K, )
** directionsmag (News -> Post Press Release)
** EARSC EOMag Newsletter
** geospatialworld.net
** geoinformatics.com
** Coordinates magazine India
** eoportal (Share your news with the EO community)
** GeoConnexion
** Wired Magazine (Map Section)
** Position Magazine (http://www.intermedia.com.au/print/news-item/position-magazine)
** GISuser.com, 
** Baliz-media
** Asian surveying and mapping
** GIS professional
** Gaceta tecnologica, 
** 3d Visualization World
** Sensors and Systems
** GeoinfoNEWS
** giscafe
** gislounge
** linuxtoday
** MacCNN (email to "contact" -> news tips)
** newsforge
** slashgeo (online)
* Some 50 more: 
=== General open source-friendly magazines and portals ===
* Linux Journal, freesoftwaremagazine.com, linux-magazine.com, ,
=== OSGeo related sites ===
* Local chapters
* OSGeo projects
* Discuss mailing list
=== Events ===
Postcards can be distributed at other events (e.g in the goodie bag)
* Events from local chapters. Thus: distribute postcards to local chapters
* Other gepspatial events
* Other open source releted events
== Knowledge from previous FOSS4Gs ==
* 2014 Promotional material meeting FOSS4G_2014_20131202
* 2013 target, concept, communications: FOSS4G2013_Reflections_by_the_LOC
* 2013 delegates by country etc. []
* FOSS4G_2010_Marketing (focusses on banners and refering websites)
* FOSS4G_2009_Marketing_Plan (with an attempt to describe target groups)
* Several individual impressions from FOSS4G-2013 
* FOSS4G Cookbook/handbook FOSS4G_Handbook#Marketing: mainly tips on press releases
* Metrics of previous FOSS4G's by country, registration date etc. 
== General OSGeo marketing thoughts ==
* At least over the last year, the marketing mailing list focusses on technical aspects (printing USB sticks, OSGeo flyer design, Paypal account etc.)
* Marketing committee itself has shown much activity over the last three years
* Board_Meeting_2013-02-26#Board_Priorities
== Bonn's Unique selling points / themes / Leitmotive ==
* Nature
** River Rhine
** Siebengebirge
* Culture
** Beethovens place of birth []
** Scientific museum Deutsches Museum Bonn
* Sports and leisure
** Baseball, Basketball
** Other major sports in nearby Cologne (20 km): soccer, icehockey
* Sustainability
** Cycling: []
* Politics
** Conference in former pleanry building/pleanry chamber
* History
** UN
** Museum Haus der Geschichte
* 10 years OSGeo.org []
Category:FOSS4G2016