One Million Moms

One Million Moms is a small advocacy group for social conservatism, created by—and a front group for—the American Family Association.One Million Moms website
Its mission is to oppose the "immorality, violence, vulgarity and profanity" of modern media,"About", onemillionmoms.com generally by attempting to stir public outcry. Specifically, they have opposed television shows such as Glee, The Playboy Club, Skins, and GCB (originally Good Christian Bitches) - citing these shows' normalization of homosexuality or a perceived anti-Christian bias"Successes", onemillionmoms.com - and have advocated on behalf of numerous other causes, such as opposing the addition of openly gay characters to Marvel and DC comic books. 
Even if they were one million strong, they would still be no more than 1 to 2% of all mothers in the United States.'Facts for Features: Mother's Day: May 13, 2012', census.gov
==Failed boycotts==
One Million Moms are perhaps most notable for their failed attempt to start a mass boycott of retail chain after that company chose who is openly gay, as a spokesperson."Anti-Gay Group's J.C. Penney boycott fizzles", L.A. Times J.C. Penney's stock price and sales volumes plummeted under a recent CEO, highlighting how the failed boycott had less to do with the company's strength and more to do with the hilarious inefficacy of One Million Moms."One Million Moms 'Moving on' From JC Penney-Ellen DeGeneres Protest"
A year later, they were at it again with a protest against "Jingle Bells" ad."Kmart's 'Jingle Bells' ad goes viral, sparks One Million Moms protest", L.A. Times Then, later on, they went on to protest against for a commercial they produced (allegedly) celebrating an "unnatural marriage" between "Star Wars" and "Campbell's Soup" product placements in the same storyline."New Campbell's Ad Angers A 'Million' Moms", Youtube
In 2019, they targeted for showing a commercial about lesbian marriage, (presumably) objecting to the "butch" officiant and off-white [as if~!] garb of both brides, not to mention the unremitting boring nature of the advert (as with everything on the channel). Also, OMM attacked the ad as sinful.The first gay Hallmark movie will be so boring. That’s great news. by Drew Goins (Dec. 16, 2019 at 4:08 p.m. PST) The Washington Post. Was it perhaps too boring?
In 2020, OMM attacked for saying, "Damn that's good." in a commercial for the meatless Impossible Burger.A conservative moms group has a beef with Burger King – and the ‘d-word’ by Rachel Siegel (Jan. 13, 2020 at 7:01 a.m. PST) The Washington Post. He that believeth in meat and is baptized in lard shall be saved; but he that believeth not shall be damned (Mock 16:16, hat tip to ).
Also in 2020, OMM attacked for producing a commercial featuring a couple of drag queens that were notably on and tried to get the ad pulled from being shown during the "Conservative group demands ban on drag queen Super Bowl ad; One Million Moms has launched a new petition to pull the commercial from airing during the Super Bowl." by Alexandra Kelley, TheHill.com, 2020 31 January 
In early 2020, 1MM attempted to boycott the Disney Channel animated series for its neutral depiction of witchcraft and inclusion of LGBTQ+ main characters."Christian Group One Million Moms Demands Disney Cancel 'Demonic' Show 'The Owl House'" by Andrew Roberts, Popculture.com, 2020 February 15"Conservative Christians Warn of “Dangerous” Disney Cartoon with Bisexual Lead" by Beth Stoneburner, Friendly Atheist, 2020 August 21
In late 2020, 1MM's latest target was Oreo cookies. The offense? Merely making a promotion campaign that says it's awesome for a parent to be proud and supportive of their LGBTQ+ children."The latest sheer idiocy from conservative homophobes: Boycotting Oreos" by Colbert I. King, Washington Post, 2020 October 23OREO Proud Parent advertisment, Youtube, 2020 October 9
==Popularity==
A comparison of the number of followers of One Million Moms, compared to their targets, based on a survey of Facebook community followers taken on February 3, 2020:
* One Million Moms: 95,406One Million Moms Facebook community
* Sabra: 539,401Sabra Facebook community
* Campbell's: 523,623 Campbell's soup Facebook community, plus 1,331,270 for Campbell's Kitchen.Campbell's Kitchen Facebook community
* KMart: 2,096,579KMart Facebook community
* RuPaul's Drag Race: 2,314,236RuPaul's Drag Race Facebook community
* Hallmark Channel: 2,715,754Hallmark Channel Facebook community
* J.C. Penny: 5,514,720JC Penny Facebook community
* Burger King: 8,158,889Burger King Facebook community
* Ellen DeGeneres: 34,726,464Ellen DeGeneres Facebook community
* Target: 22,930,651Target's Facebook Followers ("Targeted" so to speak, for protests and boycotts by OMM's "parent" organization [pun unintended] for "transitioning" their policy [as it were] on transgender persons use of changing rooms.
In fact, a Facebook community created during the Ellen DeGeneres/JC Penny controversy called "1 Million people who support Ellen for JC Penney""1 Million people who support Ellen for JC Penney", Facebook.com has 259,734 followers, roughly 2 and a half times as many followers as OMM's Facebook community.
==References==
Category:Media
Category:Organizations
Category:Right-wing activists
Category:Homophobia
Category:Misnomers
Category:Transphobia