Tastytrade

__NOTOC__
Tastytrade is a U.S.-based brokerage firm that specializes in options trading, catering primarily to active traders. Established in 2011 and headquartered in Chicago, Illinois, the company was formerly known as tastyworks until it rebranded in 2023. Tastytrade is renowned for its user-friendly platform, competitive pricing, and focus on options and futures trading. The firm is regulated by the Securities and Exchange Commission (SEC), the Financial Industry Regulatory Authority (FINRA), and the Australian Securities and Investments Commission (ASIC) for its Australian clients.
== History ==
Tastytrade, originally known as tastyworks, was founded in 2017 as an online brokerage firm specializing in options trading. The company was created by Scott Sheridan and Tom Sosnoff, who were also the founders of thinkorswim, a trading platform later acquired by TD Ameritrade. The brokerage was established to provide self-directed investors with the tools and resources needed to manage their investments independently, focusing on options, futures, and cryptocurrency trading.
The original tastytrade was founded in 2011 as a financial media company. It was created to provide engaging and educational financial content, focusing on options trading and investment strategies. The company aimed to revolutionize the way financial information was presented to retail traders, making it more accessible and entertaining.
In February 2023, tastyworks underwent a rebranding and adopted the name tastytrade. This change aligned the brokerage's name with its mission to empower investors through a combination of educational content, advanced technology tools, and competitive pricing. The rebranding was part of a broader strategy to unify the company's branding and enhance its market presence.
Simultaneously, the original tastytrade, which started as a financial media company offering educational content and market analysis, rebranded to tastylive. Tastylive continues to operate as a separate but affiliated entity, providing financial content and live programming aimed at helping traders understand the markets and develop strategic trading skills. Both tastytrade and tastylive are part of IG Group, which acquired the companies in a $1 billion deal in June 2021.
== Services and Features ==
Tastytrade offers a range of services tailored to active traders, including:
* Options and Futures Trading: The platform is particularly strong in options and futures trading, providing a wide array of tools and resources for these markets.
* Low-Cost Trading: Tastytrade is known for its competitive fee structure, offering $0 commissions on stocks and ETFs, and a capped fee structure for options trading, which appeals to cost-conscious traders.
* Educational Resources: Although it lacks extensive third-party research, tastytrade provides educational content through its affiliated network, tastylive, which offers streaming video and other resources aimed at helping traders improve their skills.
* Community Features: The platform includes community-driven features like the Follow Feed, which allows users to track and learn from other traders' activities.
== Target Audience ==
Tastytrade is designed for active traders, particularly those interested in options and futures. It is best suited for experienced traders who can leverage its advanced tools and low-cost structure. While beginners can use the platform, they may find the array of features overwhelming at first.
== References ==
Category:Brokerage firms
Category:Financial Services Companies
Category:Online Brokerages
Category:Companies Based in Chicago
Category:Investment Companies