Eddie Castillo

Eddie Castillo (born September 16, 1990) is an American entrepreneur, digital marketer, and media director, who is best known as the co-founder of Altered State Productions, a Las Vegas-based digital marketing agency. Through his organization, Castillo strives to enhance the accessibility and efficiency of marketing services. 
Altered State Productions, was founded in Dallas, Texas, but services Las Vegas, Los Angeles and New York, and is known for its innovative marketing campaigns and marketing tactics. The full-service marketing agency has introduced a distinctive Service-as-a-Product (SaaP) model that is remodeling the process of selecting marketing services for businesses and brands. The agency has gained industry-wide recognition for its captivating designs, polished branding, bold creative vision, and proficient media marketing.
Castillo is best known for his work as a video producer and content creator. His work is generally regarded as thoughtful and forward-thinking taking on aspects of digital euphoria. Castillo currently serves as Media Director at Altered State Productions and advises a select number of start-ups in a variety of industries.
==Early life and education==
Eddie Castillo was born in Los Angeles and later moved to Dallas, Texas, at the age of 12 with his family. Raised by a single mother who worked hard to provide better opportunities for him and his siblings, Castillo developed an early fascination with media placements and commercials. 
He eagerly awaited watching commercials during major events like the Super Bowl even as a child. He arrived early to the movie theater to catch the latest movie trailers and during car rides, he was captivated by roadside billboards. All of these early experiences sparked an interest in him that would later guide his work.
At the age of 10, Castillo discovered his love for creating content by using his family's new VHS video camera. He recorded improvised comedy skits with his siblings and experimented with various creative techniques, even using pre-recorded family tapes that were off-limits to him. When his mother discovered what he had been doing, she punished him by making him perform various household chores for weeks to pay off the cost of the video cassettes.
Despite the consequences, this early experience fueled Castillo's passion for media and set him on a path to explore the art of storytelling through the visual medium. He credits his mother's disciplinary actions with teaching him the importance of responsibility and accountability, which have been essential traits in his career as a media marketer. Castillo's mindset of responsibility and accountability has distinguished him in the industry, and he has delivered exceptional results to clients while staying within their budget.
==Career==
Castillo's career began as a freelancer in the commercial printing industry, where he primarily served major liquor distributors. His work with ITC CUTTING EDGE in Dallas featured campaigns for client's including Patron, Virus Vodka, and Jameson.
It was during this time that he recognized the challenges that businesses face when searching for new service providers. To address this issue, Castillo and his co-founder developed a Service-as-a-Product (SaaP) model that simplified the selection process for businesses by providing a clear understanding of the media services offered, enabling them to make an informed decision with just a few clicks.
In 2017, Castillo co-founded Altered State Productions, a Las Vegas-based digital marketing agency. As the company's media director, he oversees a team that provides a diverse range of services, including branding, art design, email marketing, video production, distribution, retailing, e-commerce, immersive commerce, digital marketing, SEO, advertising, and affiliate marketing. Their clients span various industries, from startups to Fortune 500 companies, with a focus on expert service areas in Dallas, Los Angeles, Las Vegas, and New York. Castillo's approach to growing a marketing agency prioritizes SEO over social media.
In February 2020, Castillo became the Chief Marketing Officer for Valyou Furniture. As the head of the marketing team, he formulated effective strategies to increase brand visibility, augment traffic, and elevate sales. Castillo collaborated with other department heads to devise comprehensive marketing plans that incorporated emerging technologies and industry trends to achieve stakeholder objectives. His cross-functional collaboration with industry partners, media outlets, and key media partners was fundamental in increasing brand awareness and visibility.
In March 2021, Castillo joined Sandbox VR as a media marketing specialist. He acted as a liaison for media relations efforts, built relationships with key content creators and publications in the cryptocurrency space, and worked with media buyers and secondary markets through affiliate networks to secure placements in omnichannel media such as programmatic advertising, immersive advertising, and publications about cryptocurrencies.
==Professional Contributions==
Throughout his career, Castillo has made significant contributions to the advertising and digital media industries. His innovative approaches and strategic partnerships have been recognized by major players in the industry. For example, Snapchat conducted a case study on his work in advertising on their platform, highlighting his expertise in creating engaging and effective campaigns.
Castillo has also established partnerships with leading organizations such as SEMRUSH, Alice Laura Modeling, The Wolves LA, Sunny Creative, The Producers Lounge, and Altered State Machine, among others. These partnerships have allowed him to develop cutting-edge strategies that maximize the impact of digital media.
In addition, Castillo has been at the forefront of emerging technologies, creating a working virtual office for his media agency powered by Spatial. He has also leveraged blockchain technology to create valuable digital assets, including a piece that was valued at $96,324 in 2022.
Castillo has also been a co-contributor and Adobe AEM 6 Business Practitioner to Campus TEC Guatemala, the first technology park in the Central American region. He curated and translated the Hadrian Tridipanel Building System into a digital service-based consultant, further demonstrating his commitment to innovation and excellence.
==Interests==
In addition to his professional pursuits, Castillo is actively involved in various organizations and causes. He is a member of the Small Business Administration (SBA) and is passionate about promoting entrepreneurship and supporting small businesses.
Castillo is also a senior leader of the Texas Secular Society, a nonprofit organization that advocates for the separation of church and state and promotes rational and scientific thinking. In this role, he has taken a strong stance against the Kansas State Board of Education, making a political statement in defense of secular education.
Castillo is also a certified wilderness survival and emergency preparedness expert. In addition to his marketing expertise, he has a passion for outdoor adventures and has honed his survival skills to include filtering water with the sun and setting compound fractures with rudimentary tools like rocks and rope.
In his free time, Castillo enjoys art, travel, and staying up-to-date with the latest digital innovations.
==References==
==External Links==
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Category:1990 births
Category:American people
Category:American businesspeople