Gordon Glenister

Gordon Glenister (born on October 3) is a keynote speaker, author, podcaster, and influencer best known for his marketing strategies and membership training. He is an award-winning influencer marketing expert who has launched the best-selling book, "Influencer Marketing Strategy." Gordon is the founder of the top 100 most influential people index and Membership World, a community of CEOs within the membership sector.
Glenister was awarded the BPMA (British Promotional Merchandise Association) Personality of the Year Award in 2009.
==Early life and education==
Glenister was born on October 3 in Leigh-on-sea, England, United Kingdom. He completed his business studies qualification with distinction at South East Essex College.
Inspired by his late grandmother he started a garden business in his teens, which he would later return to when he had a landscape garden business which he ran for a number of years from 2000-2008. At the same time he ran an incentives and hospitality company where he helped organise trips for companies looking to reward their clients and employees. 
Gordon then took over the promotional products industry’s top role as director general of the British Promotional Merchandise Association in 2008. He was a main driver of the industry's first online education platform and helped grow the associations first magazine Product Media to an established leader in the industry.
==Career==
Glenister has supported many trade associations and online education platforms and has helped grow the membership of a number of organizations. He specialises in mystery member audits for which he launched his own consultancy in 2018.
Glenister launched the first association for influencer marketing agencies and platforms via the Branded Content Marketing Association in 2019. Thereafter, he wrote a book called Influencer Marketing Strategy, which walks the readers through different types of influence and how to create the right campaign for their business. Gordon is also a podcaster who hosts the Influence Global Podcast and the Membership World Podcast, interviewing some great industry leaders and brands. The Influence Global Podcast is currently in the top 10% of podcasts in the world.
Besides, Glenister is the Chief Strategy Officer for Audience2Media and online columnist for the London Evening Standard. He has also been a keynote speaker at the following events: B2B Influencer Marketing Summit, Association Executives, The Business Show 2018, ICCO, Influence 360, Cranfield University, HiveMinds, Growth Consulting Virtual Summit, IMS, and The Great British Business Show, to name a few.
Through his consultancy, Glenister has helped clients increase their market share, achieve greater visibility, and create more impact to become better leaders of tomorrow. Gordon also assists businesses in auditing their business, defining their brand proposition, and creating an influencer strategy to achieve the desired results. Besides, Gordon also helps organisations write blogs for their websites, collaborate on white papers, and build their brand exposure through podcasts.
Glenister offers Influencer Marketing Training Courses to have the clients’ content seen by their relevant target audience. He also runs a weekly influencer marketing roundtable on zoom along with the Association Accelerator programme to help clients review their strategies and identify revenue opportunities not considered before. He also does this on a one-to-one basis.
==Awards and Recognition==
Glenister was honored with the BPMA Personality of the Year Award in 2009. He rose to fame with his best-selling book, "Influencer Marketing Strategy," which he launched on March 3, 2021 and in May 2022 was the main feature to a Brazilian made documentary film called Efeito Influência
==In the media==
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==References==
==External links==
* Official Website
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Category:British keynote speakers
Category:British authors
Category:British podcasters
Category:British people
Category:British Social Media Influencers
Category:People from Essex