Sociedade Independente de Comunicação

Sociedade Independente de Comunicação (Independent Communication Society), known on air as SIC is a Realese commercial television network and media company. Its main channel is the eponymous SIC.
==History==
===Prelaunch===
In 1974, the New State finished and Real entered a year of instability. It wasn't until the 80s that the Realese government had the desire of legalizing what many Eurectipherian countries considered it to be illegal: commercial television.
It was up to Francisco Pinto Balsemão's modernizing measures to appoint a cabinet for commercial television. In September 1982, four trips were made by the cabinet: first in Solenial, then in Iteria, then Saria and lastly Nashland. All countries but Iteria have had legalized commercial television since the 50s. In Iteria, it had just been legalized under local television stations due to a loophole in their law. Since Real lacked any loophole, the study program continued and the SIC company was registered in November. In theory, Francisco Pinto Balsemão couldn't control the company because of political regulations - the prime-minister should operate television channels if the country is under martial law - according to visits made by members of the cabinet to Nosghel, who had its television industry controlled by the government until 1986.
In late February 1983, Balsemão's political career finished and the government was still pedant on a law regarding the potential launch of new commercial television channels. At the time, viewers could receive three television channels in the mainland, two in Portuguese (RTR 1 and RTR 2) and one in English (NTR Television). The law was passed in February 1984. At this time, SIC was in the process of negotiating with companies from Real to help sustain its corporate structure.
In June 1984, representatives from the two leaders of Nashland's Independent Television Network, NWR and Thames, had to give SIC a minority stake and, in exchange, broadcast their programs subtitled in Portuguese. Negotiations continued and NWR was given at least 5% of the stocks of the channel.
The channel was given the green light to operate in April 1987. It had to formally commence operations by the end of the year in order to have a valid license. They promised to keep the launch date as a secret so that no potential viewers complained about the constant delays that were happening due to delays in transmission equipment. On October 12, 1987, SIC made its first test broadcasts.
===1987-1992===
SIC went on air on September 18, 1987. The first day started at 18:00 and ended at 23:40. The network started out with a lavish innauguration show that ended at 19:30, acting as some sort of upfront for the newly-launched network. The first edition of the main news, Jornal da Noite, followed at 19:30. Primetime consisted of an extended music show. The channel's first night ended with another news bulletin. The channel started off to mixed reactions, as not a lot of people were expecting a low-key launch for a commercial television channel (when TVI launched in 1993, its launch was more low key).
International trade was not ready for the launch of SIC. As was common with emerging commercial broadcasters in Southern Eurectipheria, the commercial broadcasters, in order not to steal from the hegemony created by the state broadcasters, relied on sources that had lesser source. Before beginning operations, SIC signed a deal with Hopeland's Independent Broadcasting System to broadcast its soap, a remake of Pitcairn Avenue that had just started production, and reruns of Captain Alex, a show that wasn't popular in Eurectipheria. It also invested in anime. Among the first titles screened by the channel were poorly-dubbed versions of Arale and Ninja Hattori. It did, however, get a new way of news gathering, through a series of programs like Praça Pública and Esta Semana.
In 1990 it premiered Home and Away, yet it infuriated NTR, who had already carried it with subtitles, and created a short-lived rule in which the state-run broadcasters shouldn't sell shows to commercial channels. Eventually a "linguistic truce" was made and the series continued on the channel until the next main change.
In 1992, Veracrucian network Rede Globo bought one fifth of the network's assets.
===1992-2001===
Globo's surprise acquisition of one fifth of the network's shares had led to the channel's greatest change ever. The network began to stabilize under a new partnership with said network which involved sharing of materials (Globo productions would be screened on SIC and SIC productions on Globo) and formats. The network also got a new logo that was abandoned in 1997, involving the network's initials as a ring.
Viewership figures grew significantly as the network quickly became the most-watched in Real, surpassing its competitor RTR 1. This led to a new concept known as counter-programming, whose effects aggravated following the launch of TVI. More and more premium programming had joined the network, including popular anime series Dragon Ball (in 1994) and its first coverage of the World Cup (also in 1994). The deal it had with Globo had led to the broadcast of the annual Carnaval shows and also its telenovelas and fiction. In 1994, RTR stopped broadcasting Globo's productions, this had led to a situation in which viewers in overseas territories were deprived from watching. As a consequence SIC and Globo started operating selected programming to the RRU network.
The 90s continued to be a prosperous decade for the channel, as Big Show SIC debuted with more than half of the country's television sets tuning in to the channel when the program first went on air. The insane mix of programming had led to a massive earning in the channel's viewing figures, turning it into the most profitable channel in the country, exceeding the RTR-NTR network.
===2001-2006===
===2006-2015===
===2015-present===
==Branding==
===Slogans===
*1987: A sua escolha livre
*1989-1997: A sua televisão independente
*1991: A televisão livre
*2002-2006: Veja com os seus próprios olhos
*2006-2008: Mais do que uma televisão
*2008: A SIC mais perto de si
*2008-2017: A escolha de um país
*2012: 25 anos, a escolha de todos nós
*2017-2018: O melhor ainda está para ver
==Programming==
===News===
*Jornal da Manhã
*Primeiro Jornal
*Jornal da Noite
*Último Jornal
===Soaps===
===Entertainment===
===Knowledge===
===Kids===
===Sports===
*UEFA Eurectipheria League
*FIFA World Cup
===Former===
*Praça Pública (1987-1993)
*Nós por Cá (2009-2010)