Jinjiang Literature City

Jinjiang Literature City, also known as jjwxc, is a major Chinese-language website for publishing and serialising online novels. It is home to a wide variety of genres of online fiction, including romance, historical fiction, wuxia, fantasy, and danmei. The site is also used to host Chinese-language fanfiction and translations of fanfiction from other languages into Chinese.
Some of the most popular Chinese TV dramas of the last decade, including Guardian, Scarlet Heart, Empresses in the PalaceChinese Web Novels Launch Gold Rush for Adaptation Rights, Magpie Digest newsletter, Medium. Published July 12, 2018 (Accessed May 24, 2019). and The Untamed were adapted from novels originally published to Jinjiang.Tweet by Lindadalew, Twitter. Published May 23, 2019 (Accessed May 24, 2019). The site is home to a direct payment business model that allows particularly promising authors (as determined by the site's editorial team) to put portions of their work behind paywalls. "VIP" users can pay to unlock these chapters, at a rate determined by wordcount. The resulting revenue is split between Jinjiang and the work author.
Due to the heavily restricted and policed nature of China's internet and the nature of many of the works it hosts, Jinjiang has undergone crackdowns at various points in its history and been forced to censor its content or require readers to censor their content. The most recent of these was in May 2019, and the website was forced to close two of its sections and suspend publication of new content for 15 days.Tweet by Lindadalew, Twitter. Published May 23, 2019 (Accessed May 24, 2019).晋江整改声明 (Jinjiang Rectification Statement), bbs.jjwxc.net. Published May 23, 2019 (Accessed May 24, 2019). [Chinese-language source]
Jinjiang also has a BBS/forum area with sections for literature fans, anime fans and film and television fans to start up discussions.
==History==
Although the site's creation date is commonly given as 2003, a series of posts made to the Jinjiang BBS in 2005 show that the website was founded in 1998.［新春特别节目］晋江，我的网上精神家园 ([New Year Special Program Jinjiang, my spiritual online home)], jjwxc BBS. Published February 6, 2005 (Accessed May 24, 2019). [Chinese-language source] 2003 may have been the year that Jinjiang started to accept original works, or the year that the current version of the website was created. Its founder was a user by the name of SUNRAIN.
Jinjiang started out as a website for publishing pirated Taiwanese novels, before beginning to host works of original fiction, which quickly began to outnumber the pirated content.Tweet by Lindadalew, Twitter. Published May 23, 2019 (Accessed May 24, 2019).Boys’ love (danmei) fiction on the chinese internet: Wasabi kun, the BL forum Young Nobleman Changpei, and the development of an online literary phenomenon by Xin Chen, University of British Columbia, August 2017. p118. (Accessed May 24, 2019). The site was originally volunteer-run, but underwent a number of financial difficulties and changes in ownership before being purchased by Shanda Interactive Entertainment Limited in 2007.“Men Conquer the World and Women Save Mankind: Rewriting Patriarchal Traditions through Web-based Matriarchal Romances” by Jin Feng, Journal of Popular Romance Studies. Published March 31, 2011 (Accessed May 24, 2019). In 2008, the site adopted its "VIP" system of payment for content to combat increasing commercial pressure. 
In 2014, a web pornography crackdown resulted in Jinjiang temporarily shutting down a few of its forums. One of the forums that underwent permanent closure was the "Tongren Wenku" (同人文库, also referred to as "36大院" or "36 Courtyard," named after the board's domain, numbered 36), a subdivision within the "Netizen Exchange Zone" (网友交流区). This particular forum stood as one of the prominent platforms for fan literature publication on the Chinese internet during that period, and it is estimated that tens of thousands of fan literary works were likely affected by the shutdown. This incident also led to Jinjiang adapting a reader-assisted self-censorship system ("三审机制") for content. This prohibited sexual content from being published on Jinjiang's main site. Five years later, a renewed crackdown on internet content in China banned military-related romance, danmei, and any remotely sexual content below the neck,Tweet by etvolare, Twitter. Posted May 24, 2019 (Accessed May 24, 2019). and resulted in Jinjiang shutting down two of its historical and fantasy romance sections, and suspending publication of content for 15 days in order to undergo a full review.
==Jinjiang and Danmei==
===Gongzi Changpei===
In 2010, a group of Jinjiang users who were opposed to the site's increasing commercialisation and self-censorship founded an offshoot forum called Gongzi Changpei (公子长佩, also known as Young Nobleman Changpei) that was aimed at reviving the free (in multiple senses of the word) spirit of early danmei writing."The end of Cool Japan: Ethical, legal, and cultural challenges to Japanese popular culture", edited by Mark McLelland, 2017. The forum later became commercialised in 2017.
==Ship Wars==
On Jinjiang (and other Chinese fan websites), there is a divide between fans who ship a pairing in different sex positions - that is, which character is the "top" and which character is the "bottom". Ship wars between fans of different positions are common, and many fans will report fics of the "opposite" position (e.g. fans of A topping and B bottoming will report fics where B tops and A bottoms) to the site for smut content in a bid to have them deleted.
==Jinjiang and Fan Translations==
In January 2022 Jinjiang announced that they were launching an international site with English translations. The site would be for danmei only at first, English translations only at first, possibly to expand in the future depending on interest. Everything licensed for translations would get a machine translation, humans could also submit their own translations, and there would be no limit on the number of translations allowed per work. Finally, it seemed that only translations submitted by people located in mainland China, Taiwan, or Hong Kong would be allowed, Jan 20, 2022., but the site itself would be blocked in mainland China. It was unclear whether the translations would be based on the original versions of the novels or the censored versions.
The news was discussed in a Novel Update forum thread titled with the prediction "A massive DMCA takedown notice incoming from jjwxc"., 20 January 2022. Fan translators on twitter also spread the news, expressing their concerns about the terms on the new site., Jan 19, 2022. Suika commented that the problem wasn't so much that Jinjiang would own the copyright on any translation, but that there was nothing to stop people from uploading other people's existing fan translations., Jan 20, 2022. llwy_jmoon concluded, "TLERS, PROTECT YOUR TLS. RUN. RUN. THEY ARE COMING. RUN. password protect, go private, delete, do what you need to, but get ready for this to go down as an absolute shitshow.", Jan 20, 2022. 
The site itself was not yet launched, and the reported site rules may have been provisional. What was reported in English-speaking circles seems to have been based on a Jinjiang forum thread., 2022-01-19. However, Jinjiang and other for-profit webnovel sites do not have a good reputation for respecting creators, and cnovel fans recalled a previous incident involving Qidian vs. WuxiaWorld., in HobbyDrama subreddit, April 2021. Fans were primed to expect the worst.
Many fan translators reacted to the news by locking down their translations and/or making them harder to find and copy., tweet by lwjclan, 20 January 2022. Because Novel Updates has a policy of only linking to publicly available translations, the locked translations were removed from Novel Updates, making it seem that fewer novels had been translated., fail_fandomanon thread, 2022-03-14. The overall effect in the short term was to push English cnovel fandom further underground and make it harder for new fans to join the fandom.
==References==
Category: Chinese-Speaking Fandom
Category: 1998
Category:Social Media Feature