Shel Horowitz

Shel Horowitz is an American author who has written ten non-fiction books on business strategies to obtain social change. He is most well known for his publication "The Money Flow," (Morgan James Publishing, ASIN: ‎B00BJBC4QM) which explores feelings about money. He is often quoted in publications such as The Wall Street Journal & New York Times & other popular business periodicals.
==Environmental and social change==
Horowitz has participated in many social and environmental movements and community betterment groups since the early 1970s, and helped to defeat a nuclear power plant proposed just north of New York City as far back as 1972.
His first book, published in 1980, demonstrated why solar and other clean energy technologies, and not nuclear, were the answer to the energy crisis. In 1999 he formed Save the Mountain, a successful mass movement that prevented the construction of a large and inappropriate housing development on the Mount Holyoke Range.
In 2004, he launched the Business Ethics Pledge, an a ten year international campaign to prevent future Enron and Madoff scandals. 
In 2010, he organized the International Association of Green Marketers, a green marketing trade association, but let the project drop when too few people were interested.
In recent years, as a core member of Jewish Activists for Immigration Justice of Western Massachusetts, he participated in JAIJ delegations to a detention center for teens in Homestead, Florida in 2020, and a week-long delegation to the U.S./Mexico border in 2019, helped organize and speak at public events, published informational articles, and lobbied elected officials. He has also been involved in an effort to revitalize the Clamshell Alliance (an anti-nuclear/safe energy group he was involved with in the 1970s) & in pro-democracy and good governance work in Hadley and Northampton, Massachusetts.
==Media==
He has been cited multiple times in such publications as the New York Times, Wall Street Journal, Entrepreneur, Christian Science Monitor, Los Angeles Times, and The Bottom Line. He has published his own articles in the Washington Post, In Business, Boston Globe, Minneapolis Star-Tribune, St. Louis Post-Dispatch, GreenBiz, and many other publications.
From 2010 to 2014, he wrote a syndicated monthly column, Green And Profitable. The column covered how businesses can "go green" authentically, and was published in Green Prospects Asia (Malaysia), World.edu (Australia) and the Daily Hampshire Gazette, in Northampton, Massachusetts. Following the discontinuance of the column, Horowitz anthologized many of the articles in his ninth book, Green And Profitable. He began regularly blogging in 2004, and his blog has been hosted at Green And Profitable since 2010.
In 2002, he began to focus on showing how business can profit by transforming hunger and poverty into sufficiency, violence and war into peace, and catastrophic climate change/environmental degradation into planetary balance. He expanded his web presence in this area with a TEDx talk in 2014 and two new websites that went live in 2015, "Going Beyond Sustainability" aimed at the corporate world, and, "Transformpreneur" for entrepreneurs.
==Early Life==
Born in New York City on December 24, 1956, Horowitz was raised in the Bronx, New York where he graduated from Bronx High School of Science in 1973. While attending Antioch College from 1973 to 1976, he alternated studies with work in Washington, D.C., Yellow Springs, Ohio, and Atlanta. He graduated from Antioch College 1977, and after finishing, lived in New York, Providence, and Philadelphia) before settling in the Northampton-Amherst, Massachusetts area in 1981.
==Honors==
* Inducted into the National Environmental Hall of Fame
* Inducted into the International Platform Association (as a professional speaker)
* TEDx Talker--and here's a direct link to the Youtube without having to navigate the TED site: https://www.youtube.com/watch?v=IzqHfyzcl34
* Findable on ExpertClick.com, Speaker.com, AllAmericanSpeakers.com and some others
* Inducted into the National Environmental Hall of Fame
* Inducted into the International Platform Association
==Bibliography==
;1980s
* Nuclear Lessons: An Examination of Nuclear Power's Safety, Economic, and Political Record (Stackpole, 1980, with Richard Curtis and Elizabeth Hogan, republished in Japan by Kinokuniya. Horowitz wrote a new introduction in 2011 for a new release of the Japanese edition following the nuclear meltdowns at Fukushima, Japan.)
* Breathe! (editor). Anti-smoking anthology of poetry published by Warthog Press, 1980.
* Keep Your Money: How to Save Thousands in Advertising (Writing and More Press, 1985)
;1990s
* Marketing Without Megabucks: How to Sell Anything on a Shoestring (Simon & Schuster, 1993, republished in Korea by The Economic Daily, 1995)
* The Penny-Pinching Hedonist: How to Live Like Royalty with a Peasant's Pocketbook (AWM, 1995)
;2000s
* Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000)
* Principled Profit: Marketing that Puts People First (AWM, 2003, republished by Panorama in Mexico, and under the title Ethics in Marketing, by Jaico Publishing House in India)
* Grassroots Marketing for Authors and Publishers (AWM/Infinity, 2007)
* Painless Green: 111 Tips to Help the Environment, Lower Your Carbon Footprint, Cut Your Budget, and Improve Your Quality of Life-With No Negative Impact on Your Lifestyle (ebook, 2009)
* Green and Profitable (column anthology, AWM Books, 2009)
2010s
* Guerrilla Marketing Goes Green: Winning Strategies to Improve Your Profits and Your Planet (John Wiley & Sons, 2010, with Jay Conrad Levinson), republished in Italy (Francesco Brioschi Editore, 2011) and Turkey (BZD Yayin Ve Iletisim Hizmetleri, 2011), and in an audiobook version (Gildan Media)
* The Money Flow: How to Make Money Your Friend and Ally, Have a Great Life, and Improve the World (Morgan James, 2013, with Ana Weber)
* "Guerrilla Marketing to Heal the World" (Morgan James, 2016, with Jay Conrad Levinson)
Category:American writers
Category:1956 births
Category:Profitability
Category:Smart speakers
Category:American people