Illo: Birth of the Cool

The game is a surreal puzzle adventure, designed for platforms with tilt, touch and microphone inputs, including iOS, Android, PlayStation Move, Kinect, Wii U, PS Vita and 3DS. 
The campaing started on Nov 23, 2012. The number that they tried to reach was 270 000 $. Both campaigns ultimately failed to generate the funds needed to continue development Due to its lack of succes, the campaign was cancelled 10 days before its scheduled December 3 end date.They only managed to collect 2945 $ from 28 backers on Kickstarter.
==	Campaign success==
The campaing started on Nov 23, 2012. The number that they tried to reach was 270 000 $. Both campaigns ultimately failed to generate the funds needed to continue development Due to its lack of succes, the campaign was cancelled 10 days before its scheduled December 3 end date.
 They only managed to collect 2945 $ from 28 backers on Kickstarter.
===	Rewards for donors===
 Pledge $1 or more 
We will try with all of our efforts to teach your name to Ugiallo!
 Pledge $5 or more 
Exclusive wallpaper of the game (make your computer look cooler) + your name listed on the illo website as a Kickstarter backer (it will be the first thing will we do if we are successful). In addition, each backer will have access to the illo backer forum where they can contribute to design and development ideas as well as view pre-production artwork. You never know, with a great idea you could get it into the game for just $5.
 Pledge $10 or more
14 backers 
The reward where you get the finished game! Your choice of illo birth of the cool on iOS or Android + 5 original (and wonderfully unique) digital postcards of the game + your name listed on the illo website as a Kickstarter backer + access to the illo backer forum to share your ideas with us.
 Pledge $25 or more
4 backers 
Your platform choice of the finished game + a digital version of the original soundtrack (which is cool all by itself!) + 5 original digital postcards of the game + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access.
 Pledge $50 or more
3 backers 
The reward where you get all the main goodies - how cool is that?! Your platform choice of the finished game + original T-shirt (with a choice of 2 x designs - so you can be cool offline was well as online!) + a digital version of the original soundtrack + 5 original digital postcards of the game + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access.
 Pledge $100 or more
2 backers 
Now we’re getting serious. Your platform choice of the finished game + illo postcard with illo team members signatures dedicated just to you (wow, you’ll feel like royalty!) + the limited edition digital artbook on the development of illo + original T-shirt + a digital version of the original soundtrack + 5 original digital postcards of the game + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access.
 Pledge $250 or more
1 backer 
A little more serious now (yes, the excitement is building!). Your platform choice of the finished game + original soundtrack CD (hot printing) + illo postcard with team members signatures dedicated to you + limited edition digital artbook + 2 T-shirts (both versions) + 10 original digital postcards of the game (the complete collection) + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access.
- Pledge $500 or more 
OK, deep breath - your platform choice of the finished game + 1 illo handmade puppet (yes, illo made real!) + 1 printed concept artwork signed by Luca + original soundtrack CD signed by the musicians (a real jazz trio, if you please) + illo postcard with team members signatures dedicated to you + limited edition digital artbook + 2 T-shirts (both versions) + 10 original digital postcards of the game (complete collection) + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access. Try saying all that in one go!
- for the backers that given $1000 - This is for the exclusive stuff (this you won’t get anywhere else) - your platform choice of the finished game + the limited edition printed artbook (hard cover) signed by Luca and the team + 1 illo handmade puppet + original soundtrack CD + 2 T-shirts (both versions) + illo postcard with team members signatures dedicated to you + 10 original digital postcards of the game (complete collection) + exclusive wallpaper of the game + your name listed on the illo website as a Kickstarter backer + illo backer forum access.
==	Project success==
Both of the campaigns failed but Raylight continued to pitch the game to potential partners and investors, eventually grabbing the attention of a small investor that has allowed them to take the next step.
This example proves that crowdfunding services became not only parameter for “today interests”, but also possible trendsetting area for the things to come. Crowdfunding services have become windows of opportunity for investors that they can use to fund project that did not have first appeal to common backers. This gives also opportunities for inventors. It is almost safe to say that in future, there will be “profesional backers, that see oportunities other backers do not see.