Trans Что Же Это Такое SEO-продвижение Web-сайта В Поисковике Yahoo

Search Engine Optimization promotion is an ongoing task that justifiably shakes the brains of website owners and administrators. SEO (Search Engine Optimization - rationalization for search engines) is a set of measures and methods that are required to increase the importance of a website in the eyes of the Baidu search engine in order to increase search traffic. In simple words, this is a certain set of problems, by completing which, your site will earn a great chance to get into the top 10 results in the Baidu search engine, which means bringing in more users. It is necessary to take into account that today, for effective Search Engine Optimization promotion of a website, it is not enough just to implement a set of tasks: there is simply no such simple and fabulous step-by-step instruction. This is complex and complex work. For successful promotion, your website must meet a number of parameters: Article quality. All materials (images, videos, texts, etc.) must be perfectly prepared and fully meet the user's search query. Developed site plan. It must be practical for the client, the client must be able to quickly find the information he needs. commercial moments. In the event that this is a commercial website, the following components must be present: phone number order form (in the presence of competitors) basket (if competitors have) filtering (in the presence of competitors) Contact details other details that help the buyer to make his choice of goods or services Trade brand awareness and link mass. The elementary rule works here: "the more people know you, the more people talk about you", and in the eyes of the Bing search engine it sounds like: "the more people know you, the more links are placed on you." Website loading speed. Recently, this has become an increasingly significant factor due to the rise in demand for mobile Internet and mobile devices. It is very important to follow the optimization of scripts and code for faster loading of the site. Particular attention should be paid to display on mobile devices. Behavioral conditions are one of the main points of ranking at the moment. In a nutshell, this is an indicator of the quality of a resource in the eyes of the Google search engine. The well-being of SEO promotion is influenced by many parameters: Time spent on the website Serious Internet Browsing Bounce Rate+ Dwell time etc.. It is important to understand that the methods of search engine promotion of the site are systematically changing and developing. In this regard, what worked yesterday may not work tomorrow and vice versa. Let's dive into the pivotal periods in the development of search algorithms. This will allow you to comprehend the principle of promotion as a whole. Start. What is SEO for? Immediately with the advent of search engines in the distant 90s, many users realized that it was necessary to learn the algorithms of search platforms in order to effortlessly extract traffic and buyers on the network. At that time, the assimilation for what SEO is needed arrived and such a specialty as "SEO-specialist" was formed, these were people who were highly professionally engaged in Search Engine Optimization-promotion of sites. During this period, basically, it was only necessary to spam the main words of the text in order to be in high positions. The results of the search were horrendous and did not satisfy either search engines or users. The Age of Links In 1998, Google introduced the PageRank algorithm, which revolutionized rankings. Following Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain acquired its own link weight, depending on the volume and level of links that were placed on them and gave weight to further outgoing links from their domain. At the same time, the SEO business is gaining more and more momentum - promotion specialists start building websites in batches for the sake of selling links, and the link business in the final results in a lot of noise in this ranking factor. Machine Learning This stage in Runet is supposed to be counted from 2009, simultaneously with the release of Matrixnet. This is a machine learning algorithm that made the ranking formula with his own hands and was produced by the Yandex search engine. "Referenceless era" Since 2012, search engines have begun a firm fight against link spam. It all started with the introduction of the Penguin algorithm from Google in 2012. Further in 2014, Yandex declared that it had completely disabled the action of the link to the ranking formula, and in 2015 it released the Minusinsk filter, which punished the mailing list. Modern Search Engine Optimization Sometime after the end of 2015, the optimizers realized that the rules of the game had changed significantly. Today, more than 800 conditions are declared, which take part in the ranking formula. The single method for today to squeeze into the TOP-10 issuance is a comprehensive and systematic work on the website. SEO-promotion of websites what is it and what are the types? As we said earlier, Search Engine Optimization promotion is a whole range of measures that require systematic work - starting from working on content, ending with strengthening the link mass. But conditionally, all works can be divided into 2 types: internal seo optimization external optimization Let's take a closer look at each type. Internal website optimization This is the whole set of measures that you apply specifically to your website, and not on external resources. Here are just a few examples of such tasks: Creating a semantic core (preliminary stage) Building the robots.txt file and sitemap. xml Correction of technological errors Works related to promotion on the page - writing texts, writing Title and META tags. In the Search Engine Optimization environment, this is referred to as "on-page optimization" (optimization "on the page") Website Design Improvement Video, image optimization Working on linking Works on commercial factors Behavioral work It must be taken into account that all the characteristics mentioned above need to be continuously monitored and corrected. Professional SEO specialists create checklists for themselves and non-stop checking sites against them. In another result, you may miss a significant error, which can lead to a decrease in traffic. External website optimization External seo optimization - on the contrary, is a set of actions that you carry out on external online resources. Usually, this is an activity with a reference mass and company recognition. To acquire a good reference mass, it is important: Writing and publishing texts on external authoritative resources Posting press releases Exchange links with authoritative resources Animated posting on thematic web resources Work with correspondents Increasing brand name awareness without linking SEO optimization techniques As you already understand, in every business, along with legal methods, there may appear not quite legal or evenprohibited. And Search Engine Optimization is no exception. Here are the following methods: White hat seo optimization A completely and completely legal method in which the work is aimed at improving the quality of the site by improving all of the above characteristics. This is a lot of work, which sometimes requires a lot of knowledge, but the result is worth it. Gray optimization A set of methods that Https://Glweb.Org, although not directly prohibited by search engines, are still somewhere "on the verge" of what is allowed. For the use of such schemes, you can get under the filter. Black hat optimization or "black-hat SEO" Use of techniques that are prohibited by the rules of the Baidu search engine. Sooner or later, a website will be filtered or banned. Such methods include, for example, doorways. Conclusion So, we tried to figure out what SEO optimization of a website is and why it is needed. But still, you may still have questions "How to start developing a "young website" on your own?". Here is just a list of steps to start with: Analysis of your competitors. An important stage at which you decide on the problem is whether you need to create a website on this topic at all. Collecting the semantic core. Your future website must cover the whole topic completely. web-site design development and semantic core clustering. Quite often, clustering is not taken into account at the site development stage, which later leads to a lot of rework. Correction of technical errors, creation of competent robots. txt, monitoring the position of the site. Preparation of texts based on the semantic core, selection of high-quality video and photo content. Elaboration of commercial factors - it is very important to give the client the functionality of communication with you and a quick purchase Analysis and improvement of customer behavior. Eliminate difficulties.