HI LXXVIII

"HI LXXVIII" is the 78th episode of Hello Internet, released on February 16, 2017.
==Official Description==
Grey & Brady discuss: Easter bunny follow-up, meat security, gifbooting revisited, the cuteness of Audrey, Star Wars land, death, the SuperBowl, 'Big Brands Fund Terrorism via YouTube' according to newspaper, the incentives of YouTube, and Tattoos.
==Show Notes==
Seventy-seven was a hell of a weight, but my withdrawal, it sure did say it. In the position fetal, I saw Bunnies by Pedal. If you liked this Limerick, please rate. Do you want to know what the winning Limerick's were from our Limerick submission? It wasn't really a competition. It was just like a thing. If there's a winner, it's a competition, Brady. Well, there is a winner. I sort of cobbled together a judging voting system, which I'm sure will fail on several levels in the gray scale of appropriate voting systems, but it's what we've got. It involves a combination of my votes, your votes, and a little public vote I ran on the side. We had a tie for a second, so appropriately, I think we have two runners up and a winner. You're going to start with the runners up and then tell me who the winner is. OK. Well, you can read one of the runners up. Brady takes this ridiculous show to places it never should go. From Swamp Hands and Rice Rats to Cricketers, Nice Bats, Greys always the last one to know. That's our first runner up. The other runner up is I have a message for Gray. I want him to see what I say, but I know he won't read it. He'll simply delete it, but Brady might send it his way. But the overwhelming winner. Overwhelming. The overwhelming winner. Yeah, yeah, it was comfortable. It was comfortably the winner. I'll let you read it because you read it originally. My day had been fairly mundane when H.I. started up in my brain, so I jumped to my feet, thought I must send a tweet. At Brady Herrin, I'm not on a plane. There you go. That's our overwhelming number one winner from the Limerick contest, which is not a contest, but it totally is a contest because there's something to win. Now, the other kind of vote or ballot I ran after the last episode was you and I discussed the, is more follygy the right word of the Easter Bunny? What's the word for? What the Easter Bunny looks like and how it moves and things like that. The cryptozoology of the Easter Bunny, maybe. Yeah. I don't know. Anyway, you and I both believe that the Easter Bunny was sort of like a standing up human like bipedal character, but I put out there and you weren't completely on board with this. There are a lot of people believe the Easter Bunny is like an on-all-forz rabbit-sized rabbit. So I did a vote. I like a poll on Twitter and asked people, you know, told bipedal or rabbit and a lot of people voted. I'm quite happy with the sample size and the numbers were pretty consistent almost from the start. That's a good sign. 60% of people think the Easter Bunny is a standing up man in a rabbit suit type thing and 40% have it as an actual bunny rabbit. 40%. I know. I was really surprised. That's crazy. Yeah. I feel like I don't understand how half the world thinks that makes no sense. I know. The safe system has been pulled out from underneath me with this information. I would have assumed man size Easter Bunny 95% easy. Not at all. I'm just having a quick browse through some of the Reddit comments that were put in. Someone here, Pooke Lou says the four-legged Easter Bunny carries the basket in her mouth. Her, interestingly. It's a little basket that's like the Tardis and can hold a great many eggs. That sounds kind of adorable. We have someone with a user name that I can't read because I have a swear word in it, but they say I used to believe that the bunny laid chocolate eggs. I'm still not comfortable with the bunny laying the eggs. That's so wrong to me. NZ Lion says Easter Bunny is a white and gaurr rabbit, regular and mammalian form, but moves around bipedally, think March hair. If that's of any help to. That is. Okay. So like Peter the Rabbit. Okay. Well, if that's how you say it, on the Easter Rabbit front, he this time, he is obviously a brown, brown this time, normal rabbit sized bunny with an egg-shaped backpack. And he has special Easter hands laying the eggs for him, saying Santa Claus as elves. We've got around the egg problem there by introducing special hands to the equation. Easter hands. No, no, this isn't. Wait, is this why peeps exist? Are there supposed to be chickens at Easter? Well, I mean, you have chickens and eggs because it's about new life and stuff isn't up. Although I have to say this person does lose credibility with their next sentence because they then claim the tooth fairy is a small fairy sized being in green clothing, obviously. And there's no way the tooth fairy dresses in green. Yeah, the tooth fairy is not tinkerbell. Let's go back to the hands though, because I feel immediately sold on this idea. Like, oh, the Easter hands are like this wart peat of Easter. I can totally get behind this. Now, you're introducing unnecessary complication to the magic here. No, I think if the Easter bunny is a bunny sized bunny, the hands that makes sense in my mind. I think I can get behind this. I mean, obviously, I'm still saying that the Easter bunny is a huge person. He can just handle it all on his own. I don't know about the hands because that implies that for the rest of the year, the Easter bunny is like hanging out with a bunch of hands in like a house or a hut or something like, I don't know. I just don't see rabbits and hands mixing it up like that. And why does the backpack have to be egg-shaped? I don't know. I think this person's just making it up. If they aren't making it up, I feel like this should be the start of a new tradition for the people who think that the Easter bunny is actually bunny size. You have a whole little parade of animals wandering through your house to bonzing eggs. I think it makes perfect sense. No, I don't think it was implied that the hands do the trip with the Easter bunny to everyone's houses. I imagine they're back home, like Santa's elves having done their hard work during the year. Oh, okay. That's less adorable. I was imagining a small parade that the Easter bunny is leading through the homes, then the hands dispersed throughout the house to hide all the eggs. Yeah, if they're just staying back home in the hatchery or whatever, that's not as interesting. I don't like that as much. Obviously, when I pose the question, is the Easter bunny like a standing up person or a rabbit, special shout out to all those people on the internet who replied, no, the Easter bunny isn't real. It's made up. You're awesome. Thanks, man. That's what we were looking for. That's exactly the answer we were looking for. Meet security, Brady. I'm sorry. I got you a little bit excited by writing Meet Security in our show notes and you like text to me and said, Meet Security, that sounds awesome. I haven't actually really got much to say other than Meet Security is like a much bigger thing than I realized. Like I obviously brought up how amazed I was that when I was buying a steak at the supermarket, it had all the security labels on it and you couldn't just walk out with it. Not that I was trying to walk out with it, but you know what I mean? Of course not. I don't know. I must have sounded genuinely interested in the topic when we discussed it in the last episode because a lot of people wrote me quite detailed emails about it and sent me links. And it's like the stealing of mate is like a huge issue. And I just want to say to all those people, thank you for sending that and you know, you've opened my eyes to the problem. I also want to do a special shout out to the person who wrote an email to me and said that they work in kind of the meat butcher industry. And it's a really big issue. And if I want to know a lot more detail about it, he was willing to like send me another email. And that person was really smart because I haven't replied and I don't want to know a whole lot more about it, but they save themself the time of writing the really long email by sending this preliminary email, basically saying, if I write you a wall of text, will you read it? And the answer is no. But they were smart enough to realize that. Yeah. I'm going to throw an idea out there into the void, Brady, but I suspect that the people who write big walls of text on the internet, they're not short on time. I think they have a lot of time. Yeah. There you go. Meat security. There's like a vice video about it and everything. So just Google it, people. You find out loads of interesting stuff. Much more actual information than you'll ever get on an episode of Hello Internet. Yeah. You actually know nothing except that this just exists. Like I keep waiting for some interesting facts about meat security, but I think it's not going to happen. I'm going to have to look it up myself. Maybe we'll have like a special meat security episode at some stage. I think we won't. I think that is extraordinarily unlikely. I had a knock on the door today, like a delivery person was there with these three big boxes. I had no idea what it was because I hadn't ordered anything and it didn't look like sort of the shape of clothes that my wife would have ordered. So I thought, what is this? And it was actually the boxes were quite similar sized to the boxes. All the vinyl records were sent in. So I thought, why am I receiving a whole stack of records like a something gone wrong? And it wasn't until I opened them that I realized what they were. They were silver buttons and among them was a Hello Internet silver button. More silver play buttons for Brady. More silver buttons. They've changed the box so the box doesn't match my other pile of boxes I have with the other ones. Which does sort of do my head in a little bit. But I think the buttons are pretty similar. So anyway, I've now got, I think I've now got nine here. I've got one more coming. My objectivity one's in the post. When I get that one, I'll have them all together and I'll get them together for like a family photo or something. And then I'm going to distribute them to various homes. So the boxes are different, but is the case that they come in different or have you not even open to look? I had a look. Okay. Well, I haven't compared it with the previous ones. I tell you another interesting thing I noticed though. I mean, this sounds like a humble brag, but it's not, you know, I've already done the brag of the buttons. This is just me talking now. When I opened all three to check they were right, each one on top has like a pro forma letter with like a facsimile signature of the chief executive of YouTube writing this big gushing isn't everybody awesome email telling me how awesome I am for getting to 100,000 subscribers. Like I can see how if he opened the box, that would seem quite nice. But when you open three boxes in a row and I've all got the exact same photo copy letter in them, like it really loses the personal touch and you realize this is all a little bit mass produced and you don't feel so special. Right. When you have to empty your shredder because it's full of these documents just being shredded one after another from all of your play buttons. Like, oh, here's another one congratulating. Yeah. Spread, shred, shred. Now I have to take all of this out to the bin. I mean, see, yeah, she's written me nine letters now, but I don't think she even knows who I am. I'm sure she knows who you are, Brady. No, it's like Mr. Burns, isn't it? She's like, Harron, hey. Although in all seriousness, because this becomes a little bit of a question of measurement, but you have to be the individual on YouTube with the largest number of YouTube play buttons. This has to be true, right? There can't be someone else who beats you on this. No. The grains must tile their bathroom with YouTube play buttons. Okay, but this is what I mean. It gets into a difficult thing of measurement because the greens are an empire. They have like dozens of people working across many channels. You have a lot of channels where it is you working on the videos, obviously you're interviewing people. So it's somewhat of a team effort. But maybe the way to do it is to take silver buttons per staff member and we want to ratio, we want to ratio number. I suspect you might be number one on that metric on YouTube. No. It'd be really hard press to think of anybody else who would beat you on that. I fun to believe. Hey, nice. So you know, I won't have many at all, but I will keep the Hello Internet one, I guess, because where else is that going to go until we open the museum in the black stump? Yeah. It's not going to be unknown in my house. That's for sure. Have you got a Hello Internet Vional episode in your house? I do have a Hello Internet Vional episode in my house. Hidden or in a place where a person would see it. It is not in a place that a person would see it. It's not in a vault. I'm not quite sure what you're getting at here. Well, I just wondered because I know that you had one framed like as a gift for someone else. Yeah. And it looked really awesome and it did look really awesome, by the way. It really did. Yeah. And I know your wife arranged it and she obviously had it really well designed and she was so excited. She was thinking, this could even look good in our house. And I got really excited by the idea of an HIV and hanging in your house, but she obviously didn't win that battle. It was a battle that she tried to fight and it was a battle that she lost. Here's the thing I don't understand. Why would you get excited by the idea of it hanging up in my house? Like, what does that matter to you? Why does that make you excited? I don't understand. Because, you know, we created like a lovely thing and to think that it was worthy of you looking at it every day would like warm my heart. It would make me think it has actually moved you and made you happy. It would be like proof and not just lip service. Oh, Brady. I'm not like being mean to you. I'm not like, you know, saying, tell me you love me. I'm just saying, can you not see why that would make me happy? Like it would be like a tangible sign of, you know, you tell me you like it all the time and like, you know, and I believe you. But this would be like something more, especially your house that you hate stuff in. That'd be like getting access to the Pope or something. I just think it's funny the way you always manage to frame a question in a way that it just never even occurs to me to think about as though what is on the walls is a metric of the worthiness of the thing. I find that so strange. Like what a strange way to think about things. Of course, that's the case. Since old time humans have put things they value most on the walls. Have you ever been to a museum? That's kind of in a way what we do. I'm not saying that if something's not on your wall, you don't value it. What I'm saying is if you put something on your wall, you're giving it like extra value. I feel like I just can't agree with this because I've mentioned before in our current flat, we don't, but I could see in a future flat having photographs up on the wall. And it doesn't necessarily mean that that is the most worthy item that I own to put up on the wall here. No, it's in viewing it with a degree of specialness. Let me put it this way. Gray right now, I'm just looking at my phone. I have a photo of you in my phone. You're okay with that, aren't you? I'm fine with you having a photograph of me. Yeah. What would you do if you came to my house and I had a 10 by 8 photo of you on my office wall? I would be supremely weirded out. Why? Why? There is the answer to the question. I guess I can see what you're getting at here because it would be an extremely bizarre placement of importance of the photograph of me. Yes. All right. I guess I can see what you're saying there. Cool. I'm claiming that as a half victory. I think you can legitimately claim that as a half victory. Not all things fall into this category, but some things fall into this category. So I can see what you mean. A random picture might not mean anything, but a picture of a particular person does mean something. I can get that. I can see what you're saying there. All right. You can put that in the Brady column. You and I talk a lot about free boating. And we have often talked about sort of the subset of free boating that we sometimes call gift boating or a gift boating. Yeah. Gift boating is the only thing we call it. Yeah, you're right. I was just preparing for that person who says that Easter Bunny doesn't really exist. So I found an interesting example of gift boating a day or two ago that I condemn. And I think it's wrong. But it did also bring it like a small flicker of something respect cleverness. Now I need to know what this thing is. Well, you know how there are all these sources of gifts because people send them all the time in text messages now and they tweet them all the time. So you can actually go to these like repositories of gifts and look up the one that just fits exactly what you're wanting. You know, I want someone with brown hair and a red t-shirt winking with their left eye. You can find one. Yeah, like let's build into my message now as you just search for a thing and it's like who knows where it even comes from. Yeah, the built into iMessage built into Twitter. So the other day I was messaging my wife and to let you know cheer it up and joke around. I wanted to send her a picture of a Chihuahua. So I searched for Chihuahua and they were bloody gifts of Audrey stolen from my YouTube videos. Was she bursting bubbles, Brady? Yes, she was chasing bubbles since late March. Well, I can see how you might feel slightly peved but also like a proud papa in that moment. A little bit. But I still condemn it. I'm not excusing it, but I did feel a little bit proud. They are gifts of the world's cutest Chihuahua when she was a puppy at the absolute apex of her cuteness. Those gifts might be the cutest Chihuahua has ever been or will ever be represented in human history. That moment of her bursting those bubbles. For people who don't know which is everyone in the world except Gray. I went out to dinner recently with Gray and we were just having a chat. And like in a moment of weakness I did say to him, is Audrey good looking? Because I had a little crisis of confidence because I know Chihuahua was trying to find line between being good looking and going a little bit wrong. And also I know like proud parents think that their kids are beautiful. And I think Audrey's gorgeous. But the other day I was talking, again I was talking with my wife and she was saying you realize that we some people who don't think Audrey's gorgeous. And I was like, no, that can't be right. So I sort of said to you, I said, tell me straight Gray. What do you think about Audrey? Before the listener, just imagine for a moment you are out, you're having a nice dinner with a friend. And they say, tell me something. They look into your eyes. Perhaps they reach across the table and put their hand on your hand. Say, give it to me straight. Is my child smart? Are they good at what they do? And they're looking. And I might add eyes glistening a little bit. Perhaps on the verge of some kind of emotional problem. Perhaps the answer that you're about to give is the sort of thing that might destroy your very friendship forever. Imagine finding yourself in that social situation. And what would you say? You of course listener. You would tell the truth. Audrey is the most beautiful Chihuahua I have ever seen. She is adorable. And I really mean it, Brady. You gave me a convincing answer. Like you even pulled in anecdotes. You said, oh, my wife and I were just talking the other day about Audrey. You didn't just say yes. You called on evidence and like extra witnesses. Here's the thing, Brady. I really do. I'm talented, you straight. I'm looking into your eyes. Right? Audrey is genuinely the cutest Chihuahua I have ever seen. It is mostly because most Chihuahvas, you feel sorry for them that they've even been born. It's like, oh, you're some kind of genetic albneurality that should never have existed. But like we have wrought you out of the wolf. And this is what we have made and like gaze upon the horror of it. Sort of like some breeds of bulldogs. You're like, oh, you poor bulldog. Like I'm so sorry for you. But that's not Audrey. Like she is genuinely super cute. But I just think it's funny because I know that I am telling the truth. But I don't understand how you could ever possibly genuinely trust me 100%. When you ask a friend a question like that, like that's why I was pulling in antigenotes. I did have witnesses. Like we called people on the phone to confirm that yes, I have told third parties. It's definitely happened to listeners. It really did. There was a big thing because Brady wanted the proof. Like and I busted out all the proof that I possibly could. But I still think in asking that question, you can't trust a friend like this. This is what the internet is for. The internet tells you the truth. And you know you can trust what the internet thinks about things because the internet it'll tell you. And so when you search for a chihuahua and you find Audrey breaking bubbles in the Gifatron 5000 or whatever it was, I think that is the answer to your question. Well, first of all, you can't just trust the internet because everyone brings like lots of baggage. But also they haven't met Audrey in person. But also if I've got one friend who is not going to obey the social norms because he doesn't know what social norms are. And just tell the truth when he shouldn't. It's you. Yeah, I will agree with that. I am definitely the friend to ask. There's no doubt about that. I'm the person to ask. I'm just still saying if I were you, I feel like you can never fully trust your friends. Your friends on a question like that asking about your child. You just can't. That's why you have to ask the internet. If you didn't like Audrey, I mean you were always picking her up and you're holding she falls asleep on your arm while you're stroking her and stuff like you're a softie for Audrey. I totally am. Every time I go over it's like can't wait to see her. Good. She's the world's cutest Chihuahua. This episode of Hello Internet is brought to you in part by Harry's. For decades, big razor companies have relentlessly increased prices and reaped immense profits at the expense of their customers. So Jeff and Andy, two ordinary guys who were fed up with getting ripped off started Harry's to fix shaving. They knew there was only one way to ensure quality so they bought their own razor factory. By taking less profit and selling directly to you over the internet, Harry's offers their blades at half the price. Just two dollars a blade compared to the four or more you'll pay at the drugstore. Not only do they use five precision engineered blades with a lubricating strip to make sure that you get the closest most comfortable shave, but all of their stuff just looks fantastic, which I personally love. It's an aesthetic that is a combination of the old and the new and I think it just looks great. It looks great. It looks great to have in your house or it looks great to give as a gift to somebody else. It's fantastic high quality stuff. Harry's is so confident in the quality of their blades. They want you to try their shave set for free. You heard that right. Just cover shipping when you sign up. Plus as a special offer for fans of the show, go to harries.com right now and enter code H.I. Check out to get a post shave balm also free. That's harries.com code H.I. With their free trial set, you'll be getting a Truman razor with a blade foaming shave gel and a travel blade cover that lasts about two weeks. It's a pretty great deal. You have no reason not to try them. So once again, go to harries.com code H.I. to try their free shave set and get yourself a fantastic shave. Thanks so much to harries for supporting the show. Vinyl is on the up. More than 3 million people bought vinyl albums last year. It was the highest number of vinyl albums sold in the UK in 25 years. And although to be fair, it's still only some tiny percentage of music sales. I found it really interesting to note that it's having this real resurgence. While CDs and downloads are both plummeting, because streaming is obviously becoming the go-to thing. Streamings like gangbusters. So everything's folding except streaming, but vinyl is holding out. And for all those people who've asked sales of the Hello Internet Vinyl Edition, I do not believe have been incorporated into those statistics because I certainly didn't supply them. So you can add a few extra onto that. 3.2 million. Thanks to the teams. Any thoughts on this? I'm just looking over this article. And it's like, yes, while the numbers are somewhat impressive here, it says 3.2 million records were sold last year, which is a 53% rise on the previous year, which is quite impressive. I just feel like this has to hit a cap pretty fast. And it is a tiny portion of the overall business. I just quickly googled to see, and as of last year, Apple Music alone in the streaming world has 20 million subscribers. And I think Apple Music is probably smaller than Spotify. I don't know, but I'm going to guess it is. So I'm not seeing a real vinyl resurgence. I would also be very curious to know what the breakdown is of the actual usage of those vinyl records. How many of them are being bought to be displayed? Like posters in the way that you talked about a while back. Like, they're beautiful pieces of artwork. You can put them up on your wall. How many of them are being bought like that versus being actually played? I'm betting this is becoming like a collector's market thing as opposed to an actual utility thing. Does that matter? So I don't think it matters, but I do think it changes what is this thing? And collectors markets are just totally strange markets. I think I mentioned before, but I only recently just discovered this whole phenomenon of collector edition sneakers, like sneakers that shoe companies manufacture with no intention of them ever being worn by anyone. And I was like, okay, this is a totally weird, strange market. I feel like I bet the vinyl market is a lot closer to something like that than it is to an actual utility object. Oh, no. What? You've put the idea of limited edition Hello Internet sneakers into my head. For Hitty. Oh, no. Oh, I can feel it. It's not true. It's affecting me like a bug. Okay, buddy. I feel like part of my job sometimes is to save you from yourself. Talk me down. Talk me down. Yeah, I gotta talk you off to the ledge, buddy, because listen. Okay, first of all, think back to all of the returns that you've already had to deal with for the vinyl episode of Hello Internet. Now, keep in mind, sneakers, they're not a single consistent item. They have to be manufactured at different sizes. You'd have to deal with returns, people having different sizes. No, not if they're not being worn, not if they're not for wearing. You could just do them all in one size. No, no, Brady. It's not possible. You'd have to manufacture them at different sizes. The people would demand it. It's too much of a logistic trouble. You don't want to do this. Think of all the different materials. There's no sneaker machine that can just press it out. And you record a quick YouTube video of the manufacturing process. I don't think you want to do this. This is not a good idea, man. I'm already thinking of why I can do it. Here's what we have to do. Here's my plan. I can tell you the plan, because even if I tell you it, it might still work. We've got to just move on to the next topic. Because by the end of the show, you might just forget. And then it will be over. All right. But then I'll hear it in this episode, and it will remind me. It's like a permanent reminder. If future Brady is listening to this episode, we can also hope that by the time he gets to the end of the episode, he also forgets. That's our only hope. You hear that future Brady? Keep listening to the show. Forget what? I can't even remember what we're talking about. There you go. Perfect. I also saw today, and obviously I knew this was going to happen, but I hadn't read about it before, about the opening of Star Wars land by Disney, the Star Wars theme park, which was obviously one of the first things they were going to do when Disney bought the rights to Star Wars. But it looks like it's upon us. And I was wondering what you thought about this. According to this article, 14 acres at Disneyland and Walt Disney World and Florida. So it looks like Star Wars land is going to be part of Disneyland. They're hoping to open it maybe by around the time the episode nine comes out. So a couple of years time, it's wondering how you felt about this. I don't know Brady. There's two things here. The first is it never really crossed my mind that when Disney bought Star Wars, they'd be making theme parks. Which of course, it seems really obvious in retrospect. It's just like in my mind, Star Wars, oh, you're still this precious thing. But no, now it's going to be forever, which leads to the second thing, which is I'm really feeling some Star Wars burnout. That's where I'm headed about this. Although I do even just looking at some conceptual drawings, like I would sure would be cool to walk around in some of those environments. I don't know. It feels like the Marvel universeification of Star Wars. And it's going to be around forever. And there's always going to be more things. I think I'm just going to have to step back a little bit. Are you going to head down to Disney as soon as it's open? I don't think I'll be an early adopter. Where do you stand on theme parks and amusement parks? Like how do you feel about them? I couldn't guess if you were someone who hates them or likes them. Because in some ways, like, you know, I know you don't like crowds and people and techiness. But on the other hand, you do like kind of, you know, mass appeal entertainment. Is that what's on the other side of the scale, mass and feel entertainment? That's interesting. You play computer games and you watch movies and stuff. So you do some normal stuff. I do some normal stuff. That is true. You like Las Vegas. I do like Las Vegas. Well, this is what I was saying when you say like I don't like tacky things. Yes, but there is a Maryland point for tackiness, which once you cross it, it becomes awesome. And I think a lot of Las Vegas does fall into this category of it's past the past. But you don't like queuing. I don't like queuing. I don't like rides that involve acceleration in any way. Which is a pretty broad category of rides. So those sort of things are not pleasant for me, even little baby rides that have the tiniest amount of acceleration that find deeply physically uncomfortable. So I don't do any of those things. Is that because you don't like the feeling or because you're scared you're going to die? It's just the physical sensation. Right. There's something in my body, which is overly tuned to acceleration and reacts extremely poorly. And everyone's in a while by which I mean maybe every five or six years, some part of me forgets this and thinks, maybe I can try and I'll do some like baby ride. And then it's just like, oh god, get me off this thing immediately. This is just physically uncomfortable. The car needs running those rides. Don't exactly instill faith in how reliable they always are. But it's mostly the actual physical uncomfortable. What's a car needs? Is that someone who runs a carnival? Yeah, they're like traveling people who run carnivals. That's what a car needs. Is that like an offensive term? It sounds like it would be an offensive word. I think it is slightly offensive. But it's occurring to me that maybe this is a very American term. I feel like you would say car knee to anybody and they would have an image of a teenager who's not really paying full attention to the teacup ride at the local carnival. That's what you would have in your mind if you say a car knee. So that's a word we're allowed to say on like the internet. It's not obviously it is because you said it numerous times now. But Brady, you're allowed to say all the words on the internet. There are no forbidden words on the internet. This is true. But I mean, I guess to answer your question, when I was a kid, my parents took me to Disney very regularly. For a period of time, we went like every other year we went down to Disney. And what I do really like about those kinds of environments is just the experience of walking around a place that has been set up in an interesting way. I don't necessarily feel the need to go on lots of rides. But to me, that was never really the experience. Like I just always liked walking around. I just got this picture in my head of parents taking this little tiny CTP greater Disney route for the fifth time in 10 years. And you're just so excited because you're going to once again get to see how they're working the rubbish collection. I mean, that is part of it. But I think it's like a well designed theme park just sets up visually interesting places to walk around. I have this real theory about like when you're walking into place, curved paths make a place much more interesting to walk around. Particularly curved paths where you can't necessarily see what's too far ahead of you. And I feel like a lot of the theme parks do a really good job of that kind of feeling. Like you're walking around and moving between different areas. You're not just standing in the center of a really big open space that extends in all directions and you can see everything. I think that's kind of boring. A few of the very old markets in London have that kind of feeling too. Or you're walking in a space and because you can't see everything in all directions like in a modern mall, it's just a more interesting environment to walk around. I really like all of that kind of stuff. That said, as an adult, I haven't been to a theme park in a very, very long time. And I think it's because my patients and tolerance for crowds and lines and children would be at an all time low. And whenever my family and I went because they are the best parents in the world, always took me out of school to go to Disneyland in the off season. So it was like we had the whole place to ourselves. And I don't even know what they told the school we were up to. But it was always like whatever the least busy time was, they would take me out of school and we would go and it was awesome. Cool. I've only been to Disneyland once. And I went in 2002. Normally I can't tell you the years I did things, but I do remember that year. So that was a long time ago and my camera still was a film camera. Wow. And I took loads of pictures and had the time of my life. And as we were leaving, I realized there was no film in my camera. And I was like, oh no, I wondered why I didn't have to change my film when I was taking so many photos. So then we spent 20 minutes running around Disneyland at breakneck speed, recreating all the photos and reposing in front of all the riots to take all the photos again. So when I looked to all those pictures, it's like, oh yeah, we did all that in 10 minutes to the end of the day. Yeah, good time. But you have the memories. So great. I wanted to try bringing this up, but I don't want to like lead you down a rabbit hole because I'm scared you might go off on one and like bore me. Wow, that hurts. It hurts really deep, really. I'm worried you're going to want to take it in a different direction. But anyway, it's your podcast, too. You can do it. But I want to talk about people dying. Because there was this thing right in 2016, where everyone was saying, oh, this is like the worst year ever and like everyone keeps dying. And all these celebrities kept dying. And part of me thought it was interesting. Part of me thought it was ridiculous. But the thing that I thought was interesting was I've said, like in an episode of Hello Internet in the early days, I basically predicted this and it just came true earlier than I thought. The fact that as the years go by, we're getting a bigger and bigger density of famous people. It's going to seem every year like more famous people are dying because there just are more famous people because of the way the media has evolved and fame and celebrity has evolved. And I think every year is going to be worse than the year before in terms of it seeming like celebrities are falling off the perch. And I think 2017 has very much started in this way as well. Like I feel like the number of famous people dying in January and February of 2017 has been even a hundred years. And has been even higher than it was all through 2016. And you can send me all the links to all the like the boring articles and podcasts that show that it doesn't change. I'm not that interested in facts. I'm just saying this is what it feels like. And I want to know what you think. Okay, so I am trying to think about any celebrity deaths that I will have heard of. And I can only come up with one that I've heard of for this year. But I think the only example I can think of it perfectly goes into exactly what you're saying, which is a guy called Hans Rosling, who's a Swedish doctor and statistician and ran a website called GapMinder. If anybody knew of him, it was because he did a couple of TED talks on population growth that were very popular and very interesting. And he's a guy whose career I've followed a little bit since he came across my radar. But he's a perfect example of someone who in an earlier time would not have had any level of internet fame for me to even be aware of when he died in the first place. He's the only person I can think of that I've heard of who's died this year. But he's exactly this example, like a person with a certain amount of internet fame, who makes it feel like, oh right, here is a celebrity who has died. But is probably unknown to a reasonably large portion of the population. And I think more and more celebrity deaths are going to be like that just as you say. What do you think about 2016 then? Was there like a clustering? There were some big ones obviously. Yeah, there were some big ones. But my frustration with this also is that I think it just becomes a meme. I think there are a couple of people you can point to with kind of starting this idea in people's minds of 2016 being a terrible year and also then combining it with the celebrity deaths. And I think that very naturally it just becomes a thing that gets into people's minds. And once you start thinking about, oh, all of these celebrities are dying. Then you are more aware of all of the celebrities who die. I think it's also just a thing that feeds itself out of proportion to what is actually occurring, even if the actual number of quote celebrity deaths is also increasing at the same time. But there's something meme-ishness about this that annoys me. I can't quite articulate why, but it does. It really bothers me. I mean, Wikipedia is not the best example because Wikipedia isn't really defined fame. But I'm just looking through the deaths of 2017. And for every day they list 20 people, at least dying. A lot of them wouldn't count as famous or even make the news, but it just shows how many people we consider noteworthy in such an age of information. So it's probably not surprising that if you follow newspapers and TV and things like that where they just have to feel space, they can quite easily fill up with stories of famous people dying if they want. Anyway, I did think it was interesting. We didn't mention the 2016 thing, but we had talked about it on how they went to that. And I felt like maybe it was starting to come to fruition already. I didn't realize that Wikipedia, of course they would have it. But Wikipedia does maintain lists of celebrity deaths for, it looks like very many years. I just randomly jumped back to 1990 in January. And it's like they sure have a long list of famous people who died in 1990 in January. It might be more now, but the idea of the death is 10 times bigger than the maybe 15% increase that is real. If you see what I mean, like that's the disparity that's occurring here. I must have spent two hours last night. This is chemical. It's called Brady's reagent, funnily enough. But it's been in the news a bit lately, because there were some schools were having problems with it exploding. So we've done a video about it for periodic videos, which I was doing last night. So it's called Brady's reagent. And after not too much research, I was able to figure out why it's called Brady's reagent. But it's got a secondary name that some people call up, which is Borsher's reagent. And I must have spent two hours figuring out who Borsh was and then double checking and confirming I had the right person. In the end, I was on like Google Books going through ancient textbooks written in German trying to find clues. Oh, it was crazy. The rabbit holes you can go down for like trivial facts. I didn't even need for the video. It's just like something I put on screen for three seconds. But God, I sunk some time into it. It is very easy to do that sort of thing. Back in the day, when you just had the library, it's like, well, the trail run's cold real fast. But now, now there is always one further thing that you can try to chase. To get that fact really nailed down. There's always another page of results on Google. No matter what you're typing in, you can keep going and going. If you like, the answer is out there somewhere. But also you start to like find yourself having to fight against sort of certain biases as well. Like I thought I'd figured out who he was. It was this Walter, Walter Borsh. So everywhere I looked, I was basically just looking for information that would confirm that it was Walter Borsh. And then I was suddenly thinking, hang on, have I just got it in my head? That's who it is. And I'm just looking for his name. And maybe there's another Borsh out there who's the actual guy. And what am I doing with my life, Gray? I totally understand this. Yeah, there's a very easy trap that everybody falls into of confirming a thing versus trying to find out if you are wrong about the thing. And when do you stop looking? You have my sympathies with this because I am trying to track down the reason why a government bureaucracy essentially 100 years ago decided to do a thing the way they did. It's the exact same thing. Like, where do we stop trying to find out the answer to this question? This question, which doesn't really matter, doesn't really affect anything. In a video, I can trivially write around the reason for this thing. It doesn't really matter. But it's like, it's got to be on the internet somewhere. And I want to try to find it. But it's also the problem, like I said, with the confirmation of when I finally find something, how do you know if that is true? It can never end. Like, have you found the answer or have you just found the first thing that provides an answer and you decide to go with it? You occasionally get smoking guns that you feel pretty confident about. Oh, yeah. Oh, yeah. But it's these kind of rabbit holes of trying to chase down information. They do reveal something about how all knowledge is not exactly knowledge, but it's a tower of probabilities that there's information that you are more and less certain about. Is real or is not real? You don't want to spend most of your day looking at that too directly. It's too much to think about. But that really is how just all of the knowledge in anybody's head is essentially just a summation of probabilities of how likely do you think this is to be true? And how likely is it to be untrue? I promise I'm not going to make sports bowl corner. I'm not going to do it. But this is where I can't believe you. It's now two episodes in a row. We've just had the Superbow. You've got to let me have sports bowl corner for the Superbow. If it's not the Superbowl, it's the World Cup. If it's not the World Cup, it's the Christ I can't think of another one. But there's like there's always food. There's any two then. The ashes there we go. Look at you. Ah, if it's a little bit bready then. If it's not the ashes, it's the Thunderdome. You know, it's all of these things. Oh, we have to make an exception for the Superbowl as though it's the only sport that we participate in. When you're always telling me stories about all kinds of things and one season ends and another season starts up is an infinite number of these things, Brady. What are you saying? You saying I can't have sports bowl corner today? No, I'm not saying you can't have sports bowl corner. It's again, it's the way you frame the thing. Like, ooh, just this once. Just this once twice in a row. Just do it. Just do it. Just do it. Just do it. Don't mind me. Yeah, exactly. I was like, I know what you're doing, buddy. Right? Because once it's twice, now it's a tradition practically. Right? So this is going to happen all the time. This has been like the dominant story of my week. This has been the thing that has consumed most of my head space this week. How can I not talk to my good buddy about it? Because I didn't know that there was a Superbowl. You didn't know the Superbowl was on. Why would I know the Superbowl was on? Because it's a major world event. Is it a major world event? I feel like after I moved out of America, I don't hear that much about the Superbowl anymore. How would I have come across this piece of information? Reddit? I didn't see it on any of the reddit sections that I'm on. It wasn't on reddit much to be honest. There wasn't on my reddit. I was the to be honest, but anyway. There you go. Fail at the first hurdle there, Brady. Anyway, I want to tell you about my Superbowl experience. Okay. Tell me about the Superbowl. But to tell you about my Superbowl experience, I have to give you a bit of background. This is an important background. Is it? Yeah. Okay. All right. I'm listening. Do you know what my English soccer team is that I follow? Like my favorite? No. Probably don't do. Arsenal? No. I don't know. I'm just pulling an e-mail out of a hat, man. My team is Liverpool, right? Okay. Right. I'm going to keep the story short. It will be shorter if you stop groaning and interrupting. Oh, okay. All right. It's my fault. It's my fault. It's so long. In 2005, Liverpool made it to the final of a very important soccer tournament. The Champions League, the European Cup Final, and now playing against a big famous Italian club called AC Milan. And it was in Istanbul. That's where the final was being held. Okay. And I happened to be on holiday the night the final was on. I was in Prague with an ex-girlfriend from a long time ago who really, really hated soccer. Like you. And we went to a bar to watch this game because I wanted to watch my beloved Liverpool. And at half time they were being absolutely pasted. They were three-neil down, which in soccer terms against a really good team in a final is like game over. Yeah. I totally understand that because once again, you're terrible at estimating things. And soccer is probably the sport that I have watched the most ever on TV. But okay, we'll continue. All right. So anyway. And the pubs full of like English louts. So the girlfriend at the time says, can we leave now? Like I don't want to watch a second half. This is a really unpleasant environment. And you're unhappy because your team has lost the game. So what are we doing here? And I said, good point. And we left. And we walked around the city. And we went back to the hotel. And I was sitting in bed reading a book. And suddenly I get a text message from my friend back in England going, isn't this unbelievable? You must be like having the night of your life. And I'm like, what are you talking about? And it turns out in the second half, Liverpool staged this incredible recovery. And scores were level. And it went to like extra time. And then luckily I turned the TV off in my room. And I caught the last couple of seconds and Liverpool won the game in one of these penalty shootouts. All Liverpool fans talk about it as this famous night when it's called the miracle of Istanbul. And Liverpool fans always talk about what were you doing when it happened? Where were you watching it? Wasn't it the greatest night of your life? And I'm always, well, I was reading a novel in bed because I thought we'd lost. So that was my story. It's my ex-girlfriend made me leave the pub. So anyway, it was super bowl this week. And it was the New England Patriots and the Atlanta Falcons. And for various boring reasons, I'm not like a proper fan, but for various reasons, I'm a fan of the New England Patriots. The reason is actually dates all the way back to 2002 when I first went to Boston. And they had this new player called Tom Brady. And I went into a shop and I saw all these New England Patriots shirts. And they all had Brady written on the back of them. And I was like, oh, wow, I've never seen a shirt with Brady written on it. That's amazing. So I bought one. And so he became my player. Right, of course. And that became my team. And just by sheer luck, this was the start of this guy's career. And he's gone on to become perhaps the greatest player ever. It's caught her back with the New England Patriots. And he's won all these super balls and he's like a big superstar. So I look like I've jumped on a bandwagon. I haven't jumped on a bandwagon. I jumped on a wagon for an equally shallow and superficial reason. And that is the player has the same name as me. But anyway, so that's my team. I'm playing in this game. It was on Sunday night. I had to get up early on Monday morning because I had to drive across the country. I had to drive to Nottingham. So I said, I'm only going to watch the first half of the game. And Atlanta Falcons, they smashed the New England Patriots and Tom Brady was having a terrible game. And I think like at half time, the score was 21 to three. Atlanta were 18 points ahead. And finally enough, the NFL account for the UK did a tweet saying, did you know that no team has ever come back from 10 points behind to win a Super Bowl? And the Patriots were 18 points behind. I made a funny comment. Like I replied to that tweet along the lines of, I guess I can go to bed now. And they actually replied to me and said, be careful. You never know what might happen. And then I replied with, oh, I've got experience with this. And I tweeted a picture of Liverpool winning that tournament back in 2005. And everyone who knew what was going on was like laughing, saying, ha ha, yes, whatever. And I went to bed. But I was so scared there was going to be a comeback that I kept my phone with me in bed. And at the start of the second half, I looked. And the Atlanta Falcons got the first score of the second half as well. So they went 25 points ahead. And then I thought, okay, now I can go to sleep. Because there's no comeback now. The Falcons are still scoring. I went to sleep. Do you know what happened? I'm guessing the Patriots won. It was the most incredible comeback in the history of the Super Bowl. And everyone's talking about it. And everyone's saying it's the greatest Super Bowl in history. Isn't it amazing? Aren't we so lucky to have witnessed this game? All this hype. And yet again, I have slept through my team doing this amazing thing. And like, I can watch it the next day, but it's not the same when you know what's going to happen. And even if I didn't know what's going to happen, it's not the same if you're not watching it live. So I've yet again slept through my team doing a really, really amazing thing. How does that make you feel, Brady? In some ways, I'm glad I didn't have to go through watching it. Because I watched the second half the next day online. And I would have been so nervous watching that game as they were coming back. Are they going to come back so close? Are they going to do it? Are they not going to do it? I would have been so sick with nerves. I'm almost glad I didn't have to say it. And it just all happened without me knowing. I almost feel good about it. And I almost feel good that I've now got this like track record of sleeping through amazing things. It's like my thing now, isn't it? Almost feeling good. It's not the same as actually feeling good. I mean, I have stayed awake through some amazing sports things, and they are some of my best memories. But I've also been awake through some terrible losses, and they're some of the most terrible things. So I'm thinking the next time there's a sports game where it looks like there can't possibly be a turnaround. And you're going to go to bed. I think you should let me know before you go to bed so that I can place a bet at that moment on the losing team, because it seems like you have a good track record with this. It was good though. It was pretty amazing. And the other thing it made me realize is because a few of the things that allowed the Patriots to win were like touchdowns and plays and things that were literally decided by a few centimeters. Like, you know, the ball was over the line by a few centimeters or off the ground by a few centimeters. And it is amazing to me in sport how small the margins can be that have such massive impact. Because no matter how much you hate football, you do realize winning the Super Bowl is a big deal, and there are vast amounts of money and sponsorships and things at stake. So there is a lot at stake. And just the smallest little bounces of a bowl and a centimeter here and a centimeter there in all sport makes such massive differences. I guess we'd like that about sport. I always feel the need to jump in here because you always upgrade my indifference toward a thing to hatred, which is a hell of a leap. Like, okay. It's like a lack of interest does not equate to hatred of a thing. Like, these are two totally different emotions. And indifference is an underappreciated emotion. Like, it's just Brady likes watching his games and it's totally good. I think what you are sensing is sometimes my frustration at your desire to tell me that you doggie dog stories about what happened in a game for which I have no context. It's a very different thing where you've got to tell me that a team won, but we have to start back in 1978 when you found a shirt with your name on it in an unrelated sport. And I always feel the same thing. Like, I'm trying to hold together all these threads in my head of like, okay, where does this connect? Where does that connect? It's like a murder mystery. And then like at the end, they all come together and form this amazing finale. And you're like, wow, that was awesome, Brady. I don't think they do. It's not that they come together in an amazing finale. It's more that it just sort of ends like it's a thing. It's like unnecessary detail. I feel like that to me, but I blame you for it. That's my fault. Because I feel like if you engaged more with the story and helped me along and were like saying, oh, really? And what happened next? And how did that happen? Like, if you asked any questions and had any level of engagement, I wouldn't always be left hanging at the end of saying like, and then the team won. I can feel it too. I'm like sinking. I'm like, great. Ask me a question. Like, interact. Just give me some interaction. I just need a little bit. I can feed off that. But you're like, no. I'm giving you nothing, mate. You're drowning on your own. But it's always the same thing. You're always talking about the people or like something. I have no questions here. But you could say, oh, really, Tom Brady, who's he? What does he look like? What position does he play? Oh, why? Where was the Super Bowl played? What position does he play? You could tell me he plays quarter chicken. And I would just believe you. Like, I don't know what the players play. Like, I have no idea what these things are. Why is Tom Brady so good? How much stuff is he one? Oh, really? Like, you could just ask me anything. And I could work with it. You're continuing to go down a path of meaningless answers. Like, all I'm going to do is extend the Shaggy Dog Story further about like, oh, no. His mother is from Germany, right? She emigrated. Like, oh, God. It's like, you'll just go on and on. That's a conversation's work. I do that all the time when I meet people who do things that I know nothing about. And I just ask them questions about it. Like, if I meet the world expert on ants, I just ask them all sorts of questions. And eventually, you just stumble over interested. Totally different thing. I can conceptualize that. Like, there's things to ask about the thing with sports. It's very hard. I do have one question, though, which we did blow hast. Which is you're saying that the sport is won by centimeters. And what I want to know is does football have actual cameras that they use to do replays so that they can see, yes, this was in or yes, this was out, as opposed to some sports that still rely on a human to make a call at the last second, which seems stupid to me? Well, there you go. You asked a question. And bless you, Gray. There's an interesting answer for me to share with you about it. Right. Because this is the only question of any interest there can possibly be. And I found it. I found it. It's like a diamond. No, it's a diamond in this pile of rubble. What's more likely that you found it? Or that all questions are interesting that I found it. That I found it in this pile. Yes, American football does use video replays extensively. I think I got it. Even though it doesn't always settle things, it does help considerably. But what was interesting was this game went to overtime and it was a situation where like first touchdown wins. There's a few more subtleties to it than that, but I'm not going to bore you anymore. First touchdown wins. New England got this touchdown. But what happened was the guy like reached out to do the touchdown over the line. And he had to have not like, you know, grounded his knee or whatever and been on the ground before he did it. So it was a really fine cut. Did he make it or not? So the referee on the field called it as a touchdown. To his eye, he said it was a touchdown. But we're going up to the TVs. But before the TV people had decided, the New England players were running around celebrating. Everyone ran on the field and celebrated. So the guy that was in charge of confetti, obviously pressed the button. And tons and tons and tons of confetti started raining down on the stadium and all over the field and the players. So if the guy watching the final TV replay had like looked at it and decided, actually, you know what? I think that's not a touchdown. I have no idea what they would have done. Because they had completely trashed the stadium. I don't know, would they have had to sweep it all off the field and spend an hour and then start playing again? So in the end, I think the TV guy must have just said, well, no matter what, I have to get that as a touchdown. Because we can't play on the field anymore. That's not the way that works. You have to have an hour of watching the team sadly pack their own confetti back in the confetti canons, right? That's what you need, right? It's like, no, no. Right? You guys celebrated too soon. This is not how this works. And now you're going to pack all of that confetti back in those confetti canons. Buddy, this is what you're going to have to do. You don't get to celebrate before we've made it official. You'd have to call it. You'd have to take it back. Do you know what? More stories are popping into my head about sport I could tell you now. But I won't. Let me ask you one more thing about Super Bowl in general though. Okay. This was Super Bowl 51. And as you might know, when they name the Super Bowls and they make the official logo for each one, because each one has its own logo, they use Roman numerals. Okay. This is an interesting thing about the Super Bowl, yes. So you know this. I do know this. I do know this. I do know this. Super Bowl L.I. But what they did was for Super Bowl 50, they broke with that. So when you go through and look at all the logos, it's like 5.0. But the one before it is Roman numerals. It's like X L I X. And the one after it is L I. And that must really, really annoy you know, anal people when they look at the list of Super Bowls. And just one of them is not in Roman numerals. This did cross my radar as a thing at some point. So this crosses your radar right there. Yeah, because this is interesting. And again, it's like, oh, it's not some like person with his thing. It's like, oh, it's a question about the system. And a question about, are they going to change the way they do the numbering from this Roman numeral system to regular numbers? It is interesting. Right. It is interesting. It's also, it's obvious time to do it because there's no way to make it not look dumb if you just say Super Bowl L. I think Super Bowl L.I. looks dumb. If it hasn't got X in it, it's not cool in my opinion. Yeah, that's true. Everybody knows X is the coolest letter. There's no doubt about that, right? It's like nobody can be as cool as X. Oh, great. I just had a really good idea. What? Let's number this episode with Roman numerals. Brady, I would never do that kind of thing. I take the consistency of the metadata and the file names. I take it very seriously. I would never do such a thing. You know, if it happened by some kind of madness, it must have been a bug in the system. Or some nefarious person renamed it. I would never do that. You know me, Brady, right? Obviously, I am an OCD kind of guy. And so I have to make sure that everything is the same all the time. That's what people know about me. So no, I am not going to name this episode. Whatever it is. I can tell you, it's LXXVIII. It's a really good looking one. And it's really big. I would never do that, Brady. It's not going to happen. Thank you for not doing that. Yeah. Because I know how much that would annoy people. Yeah, I'm glad you didn't do it. Yeah, no. But just that number for you again, Gray. LXXVIII. Yeah. It's an interesting piece of trivia, but not, I don't need to write that down. That's not relevant. Do you think they should have abandoned Roman numerals from 50 and gone 51-52? Or do you like that they've gone back to it? I like consistency and the thing. So I think if you're going with the Roman numerals, you should own Super Bowl L, even though it looks dumb. I think if you're not going to do that, it's totally fine to change. 50 is a reasonable time to change to use regular numbers. But going to the number 50 for 50 and then back to Roman numerals, that's the worst of everything. So big thumbs down to the Super Bowl committee or whoever is in charge of these things. I imagine it's the NFL, but yeah. Oh, sorry, at the NFL. What's your vote on that, Brady? What do you think? They should have stuck with Roman numerals. They should have had the courage of their convictions to go with Super Bowl L. I can see why the marketing people didn't allow it and insisted on 50. The thing I don't understand is why they then accepted L.I. Which looks just as lame, if not more lame. Super Bowl Lee. I don't know how vowels work. This episode of Hello Internet is brought to you in part by Backblaze. What is Backblaze? It's the product you need. It's unlimited cloud backup for Mac and PC for just $5 a month. 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Backblaze can just send you a hard drive by mail so that you can have everything as fast as possible. And don't worry, it will be encrypted so that only you can access it. Nothing beats the bandwidth of a truck carrying a hard drive down the highway. And if you need a lot of files fast, that's what you're going to want to do. The guys at Backblaze really know what they're doing. They have over 20 billion files that they've restored for people, 20 billion files. That is a ton of people's documents and memories and important data. Backblaze is gimmick free. There's no additional charges. It's just $5 per month for a complete backup. And I really think if you don't have this on your computer, you need to get it right now. Backblaze has totally saved my butt a number of times with files and data loss. So I am personally grateful to that company for saving a bunch of my stuff. 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So whenever they do reports on things happening in YouTube, I feel a bit like they've just learned like your grandpa who's just learning about YouTube for the first time and that there's lots of subtleties they don't understand. So there was all these stories that I saw in the newspaper today. I think it must have been the times because that's the one I have sitting down on the kitchen table. It is an interesting story, but I just think they've gotten a little bit the wrong end of the stick or they're being a bit unfair. Basically, the story is about how British companies or companies in general are supporting extremist organizations like terrorists and all that sort of stuff and ISIS or even the production of like pornographic material Oh my. By advertising on their videos. And in a nutshell, what's happened is obviously you're not allowed to put like terrorism and extremist stuff on YouTube, but some stuff does get through. And some of that stuff is monetized and then automatic ad sense ads appear on those videos. And they've got all these screen grabs of like ISIS terrorist video people with like a Mercedes Benz ad popping up down the bottom. So all of a sudden Mercedes Benz is like pouring money into supporting extremists and terrorists and they do point out like you know it's like inadvertent. But the thrust of the story is that advertising money is going to support all these extremist videos and that. And I was looking at the article and I was thinking. This is a bit unfair and they're not really understanding what's going on and what the problem is and what needs fixing and also that it's not that big a problem. Yeah, even a word like pouring money into it was like have you seen ads and ad rates? Yeah, the newspaper. Yeah, unless that ISIS channel has two million subscribers, 800 million views and an agreement with audible. Like they're not getting plane tickets to America. No, it's not happening guys. I don't think you understand. This is not a super bowl commercial that Mercedes Benz has purchased on a terrorist YouTube channel. It seemed like an easy story and low hanging throat. And if you're telling the story to someone who doesn't understand YouTube and it's being told by people who don't understand YouTube, I can see how they're getting themselves into a great tiz about it. You know, it was the front page of the newspaper and stuff. You know, company money supporting extremist organizations. But I think it was rather misleading. You're always trying to get me to pay more attention to the news, Brady. But every time you bring up a news story, it just sounds dumber and dumber. It's like this nothing thing was the front page story in a newspaper. It's like, wow, okay, that seems like an excellent thing to pay time and attention to. It's good to know what other people are talking about and what other people are talking about. Okay. So it's not that the news is intrinsically beneficial. It's just important to know what other people might be hearing about a thing. Bit of both. Anyway, I thought it was interesting. I think anybody who's even slightly internet savvy understands that the ads just appear before stuff. They have nothing at all to do with the thing itself. I don't even have the slightest idea like what ads people see on my YouTube videos. Do you care? If you could control it, would you take those reins? Would you like to have more control over who's allowed to advertise on your videos? Oh, God, no, please, no. I would actively reject that kind of thing. I feel like I don't want anything to do with this. Let this be somebody else's problem. I don't want to have to decide like, oh, this kind of ad is or is not appropriate on the YouTube channel. So if there was a box that said at election time, the political parties can or cannot advertise at the start of my videos, you don't want that option. I would definitely leave that option on because I can see a noticeable bump in revenue when there are elections on my YouTube channel. And that is no joke. I can point out when the UK election occurred and when the Brexit vote occurred by my ad sense charge. It is quite remarkable. I would definitely leave those on. I actually do think somewhere in the bowels of YouTube, there is an option to specify, to not have certain kinds of ads show. I think that once existed, but I'm not sure if it still does. If it does, it's buried. Because I once used it. I mean, have you got any principles like if, of course, I'm not saying you're an unprinciple person, but when it comes to like the advertising, I think that's clearly what you're saying there. Like, can you envisage any kind of organization that could conceivably advertise on YouTube? You not wanting them or to be on your videos that you're not wanting them to benefit from the exposure your video has created. I'm trying to think of an example, but it's really hard. Here's the reason why I think it's hard, especially because of the details that matter and say a news story about how the advertising is done on YouTube, which is that it's an auction. If you can imagine a scenario where, say, some terrorist recruiting network is putting up recruitment ads on YouTube. I just can't conceive of any scenario where they could possibly win the instantaneous auction that takes place for which ad is going to be the ad that shows. There's just economics working against the worst of the worst advertisers because it's not going to be ROI positive. I'm talking about like a big rich like, you know, like arms dealers or something like that. People that do have money, but they have their money through means that you might not think appropriate. But what are the arms dealers trying to sell on YouTube? This is the problem, right? It's a mass audience kind of thing. And so I just feel like, okay, some arms dealer, who were they selling to? I wonder, in America, are there gun commercials on YouTube? If you're watching a YouTube video in Texas, will there be advertisements for guns? I don't know. I don't know how that works. I've never seen one in the UK. But I think someone who is trying to sell weapons in the United Kingdom is not going to have an ROI positive campaign on their YouTube spending money. There is one good thing that could come of the times as article. And I'm not saying this justifies them having a half baked article or whatever. I'm not passing judgment, but this is a side effect which I think could come about. And that is when these companies, Mercedes Benz is the one I couldn't remember, but there were some other ones named, a suddenly on the front page of the times being associated with advertising on ISIS videos. Right. In a deeply unfair way. Got it. In a deeply unfair way, but also accurate, you know, their point zero, zero, zero, zero, zero, one of a cent did go to the person who uploaded that video. It's technically correct. Yeah. But what I'm saying is what that does do is it creates incredible pressure on YouTube itself to get its act together with the way they're filtering content that shouldn't be on the platform. So suddenly the people who are in charge of making sure, you know, terrorism videos don't sneak through the gaps, suddenly have a lot of more pressure leaning on them. Because if you and I complain about it, they don't care. But if the big companies with their advertising budgets start saying, what the hell's going on? We're going to pull all our ads from YouTube until you sort this out because we don't want to be on the front page of the times again. It does bring great pressure to bear. Nothing puts pressure on YouTube more than the advertisers being upset. We creators can complain until the cows come home. But if the person who spends Mercedes-Benz advertising budget picks up the phone and says, what are you going to do about these terrorism videos that keep popping up? Suddenly, it's like, oh, hands to the pump. Yeah, it's a nice theoretical story that you have there. I would wonder if Mercedes does call. It seems like YouTube is pretty serious about doing the best they can to keep the really horrible content off of YouTube. Like the one actual use of the report button. And of course, the army of YouTube heroes who I presume are working for YouTube now. I don't know how that program's working out. I haven't heard much about that since it originally was launched. Yeah, the advertisers are the actual customer and source of money for YouTube. It's not a bad thing. Like as an institution that has to be one of their primary concerns is making sure that the advertisers are happy. I would love to know, but I'm not exactly sure that a newspaper article in the Times is going to one have a company call of YouTube to exert pressure. And two, result in an actual real internal change in YouTube that wasn't going to occur anyway or that isn't already being done. I don't agree with you. Okay, one article maybe. But the general principle is that once like traditional media like, you know, that politicians and people read, they do create pressures that people like you and me complaining on YouTube. Don't create. But I think it does work. I mean, there's a practical example. And again, this wasn't one article. It was a series of articles. But you look at the, I'm sorry to talk about sport, but I promise it'll be quick. The guy who is in charge of FIFA, the people that run soccer was really corrupt. But no one could get rid of him like he wasn't moving, no matter what was said, no, what was done. Like he had support from all the people he needed to support from he couldn't be removed from the presidency. And as soon as two or three of the big companies that advertise with FIFA, like their big corporate sponsors worth, you know, billions and billions of dollars started saying, we just can't be associated with FIFA anymore. All of this bad publicity is just so bad for our brand. We're pulling our sponsorship. The president was gone within a few weeks. When advertisers start feeling like their brand is being damaged and they pull away from something, that's when action happens. And even though Mercedes-Benz have done nothing wrong, their brand is being damaged by being seen on like a terrorism video on the front page of the newspaper. That does create change. I made this one article, you know, it's one article and we might shake it off. But this sort of thing is what does create change. I know what you're saying here, but I just think these are uncomfortable situations because YouTube already has an incredible motivation to do everything that it can to keep extremist content off of its channel. Whereas FIFA as an organization does not have an incredible desire to keep itself squeaky clean all the time. In fact, it has the reverse. I think these are different scenarios. I think you're wrong. I think you're wrong. I think YouTube's incentive to keep bad material off the platform only extends as far as how they can handle the bad publicity and the flack and the loss of advertising and the criticism. Other than that, why would they care? And of course, they can put mechanisms in place, but it's like the tombstone imperative with planes, you know, how much to aircraft companies spend on safety of planes. You know, they measure that against how much they can get sued by people dying in a crash. Of course. It's the same with YouTube. How much are they going to invest in keeping the platform clear of bad content is directly proportional to how their relationship is going to be affected with advertisers and bad publicity and things like that. And the more bad publicity it attracts and the more pushback they get from advertisers, the more they're going to invest in keeping the platform clean. Don't get me wrong. My argument here is not like YouTube, the people are better and they care about a thing. I'm just looking at the incentives. And I think YouTube has a real incentive to keep this stuff off the platform because every video has the potential to be a viral video. And so like they want to shut that down as much and as fast as possible because it damages the YouTube brand if there's some like horrible terrorist video on the channel. I'm just saying like I think they probably already have as big of an incentive as they possibly can to try to keep that stuff off. Not as big as they possibly can because you know, at the moment they're using these volunteer heroes instead of employing people to do certain things. I'm not criticizing YouTube for a flood of extremist videos. I've never seen a streamers video on YouTube. This is all like a theoretical discussion because I've never seen anything like this on YouTube. But you know, I don't think YouTube is pouring all the resources it could pour into certain things to improve the platform. And what I'm saying is it will only improve things on the platform. Free booting is another example. Yeah, but yeah, that's the creator's complaining about was they care about much less. Yeah, and that's my point. They won't fix anything until it has an advertising implication. I think the best action you can take against free booting. And I've said this before, but I sort of sat quietly when you have a video free booted. And then there's an advertisement on it for a toothpaste company on the free booted version. The best thing you should do is make a whole bunch of noise to the toothpaste company and say, hey, toothpaste company, you just advertised on a stolen video. That was my video. Can I have the advertising please? You should be compensating me, not the person who, you know, and get up in the face of the toothpaste company. And then the toothpaste company is like, what the hell? What's going on? We've got no idea what you're talking about. They contact YouTube and say, what's this person making all this noise about? Like I just bought some advertising off you. I have no idea what you put it on. Someone's complaining that I owe them money because I've advertised on their video. And that is what's going to make YouTube say, bloody hell, we need to sort out this copyright situation. It's not going to be creators complaining. It's going to be advertisers saying, we're getting flack about this now. What are we supposed to do? And then YouTube's going to say, oh, we've got to shut this up now. Okay, let's get serious about free booting. I'm curious, have you actually done that at any point? I think I have once or twice I have trivially done it. Don't talk yourself up too much there, Freddie. I haven't done it like as a campaign and like, you know, systematically done it. But I have discussed it with some of my friends too. I just don't want to get involved in like that bigger mess. But I think that's the mess that would fix free booting. I think the thing that will fix free booting is if every time we see a free booted video, we make a note of who's advertised on it and contact those companies and say, your money has gone to this person for a video they didn't create. I created it. I think I should have that money and see what they say. And of course, you're never going to get that money, but it is going to make them go indirectly through their advertising companies to YouTube and say, what the hell's going on, man? We're getting all this flack on Twitter. We're getting all this noise is being made. We're being made to look bad because apparently we're advertising on stolen videos. We don't even know what this is about. I've never even heard the word free booting. Can you just make this problem go away, please? Or we're going to stop advertising on YouTube? Then YouTube will say, oh, God. All right. Yep. Guys, let's fix free booting. Well, I look forward to a front page times article about these companies advertising on evil free booting channels. It's kind of the same thing, isn't it? Just replace extremist content with free booted content. Yeah. It's just not quite as sexy for the newspaper. Yeah. But instead of the times making the noise, it has to be maybe us. But can we make enough noise? Probably not. You got real fatalistic in the end there, Brady. You're all raw, raw, raw. And then sad deflated balloon. Well, I don't know. I have ideas, but I don't want to execute them because I just don't want to get involved in the mess sometimes. Yeah. It's a good thing to keep in mind. Sometimes some ideas are very messy to execute. And you're better off just forgetting about them. This episode of Hello Internet is also brought to you by Squarespace. If you are launching any kind of creative project starting a business or doing anything online, your next move is to go to Squarespace to create a website. Squarespace gives you a beautiful and powerful online platform, with which to launch your next project. Squarespace is always my go-to recommendation for people when they want to make a website because it is good for anything. If you want to show off a simple portfolio of your work, you just need to be able to have a contact page and some images. That's a thing that they can do for you so easily. If you want to run a business and sell products online, there's a whole store integration that you can use. If you just want to set up a website for your local organization or club or anything like that, Squarespace is also the easiest thing to do. You can just use their beautiful built-in templates and never have to think of it again. It will just run solidly. It doesn't require the kind of tinkering and munking around that many other services do. It's a beautiful and simple all-in-one platform with nothing to install, patch, or ever upgrade. And Squarespace has award-winning 24-7 customer support. So if you need help with anything, Squarespace is there for you. So listen, I know there's something in your head right now that you're thinking, I'd like to make a website for that. Well, if that's you, just get started right now. Go to Squarespace.com slash hello to make your next website today and get a free trial, no credit card required. That's squarespace.com slash hello. Squarespace is what I use to host the Hello Internet podcast and is what you should use to make your next project. So make your next move with a beautiful website from Squarespace. Can I give you a couple of listener email's to lighten the mood? Please go ahead, Brady. No, this is a funny one. This tickled me. This came from someone whose name I don't know. And they were going for like a job interview at a graduate recruitment type thing. Here we go. You seem to like Tim's stories, so I have one from today. I went to an interview and for whatever reason we had to choose someone famous that we liked. And I chose Gray for various reasons. Brackets, I bet he'd hate that. But I had to speak a bit about him. And as I did, someone at the interview asked me if I was a Tim. I was shocked to find a Tim in the most unlikely of settings. And we spoke a bit about the podcast and stuff and it was nice. Confirmed we're on the same side of the flag debate as a top priority. Of course. Okay, so this is a nice start. He's chosen you as his famous person in the interview and he's met up this now. But then it continues. What I didn't know in picking CGP Gray though is that we were then given a task. We had to pretend to be that person and imagine that you and four others in your group, these other people who were doing the interview, were on a boat. The boat is going to sink unless two people get off. And we had to decide who to kick out of the boat. Everybody fought their corner. But when it came to my turn, I thought the most gray thing to do would be to respond by saying, let's just leave it to chance since we can't rank human life so easily. Ultimately nobody else agreed. And CGP was kicked off the boat along with another sportsman while Michelle Obama and someone I can't recall, another sportsman was saved. So by trying to channel you, Gray, he got himself kicked off the boat and died. What kind of interview was this? I don't know. It sounds like, you know, this is the kind of stuff people do these days. Is this standard operating procedure a job interview? It does happen sometimes. It's how they are going to assess how you work in teams and groups. I had a funny story like this. I'll come to that in a minute. But first of all, the thing that this Tim wants to know after he failed in this, he didn't get the job by the way either. And that's another thing. What he wants to know is, did he act correctly by Gray? How would Gray react to this? Did he do the right thing when he was asked to fight his corner on the boat when they were deciding whether these two sports players, Michelle Obama or CGP Gray, what two should be kicked off? Did he play it right? I know this is very hard to ask you because you are the actual CGP Gray. But what do you think? Well, when you're laying out the scenario of your boat, right, it's thinking, instantly many, many details matter in this hypothetical. No, no, no. No, no, no. Okay, don't get exasperated. You're being Mr. Ace to Bunny isn't real now. No, I'm not being that he's not running, he isn't real. But it does matter because what I want to know is essentially how close is this to like the zombie apocalypse scenario? Are we in the middle of the ocean? Is no one ever going to know what happened on this boat? Because if we are, then he's totally right that I would propose like, let's draw straws, let's do this the fairway and see who gets kicked off the boat. But if I draw the short straw, I am going to literally try to murder everybody else on that boat before getting kicked off because what do I have to lose? What about honor? What about just being honorable and like dying with dignity? Dying with dignity is for suckers, right? I'm not doing that. Okay. However, however, there's a meta question here which is, you're on a job interview and somebody is asking you this question about like what would this person do? It's like, don't give that answer. Don't say, oh, I would murder everybody if I draw the short straw. It's not a good answer to give an a job interview. Well, let me tell you what happened in my job interview. I had this job interview for a BBC position, like a, you know, a conment for a year or so. And they put four of us all going for the same job, which is interesting in itself. Because already you're kind of like, you're with your rivals. They put four of us in a circle and the people interviewing us, like we're in the corners, watching and like taking notes. What happened was we were assigned like a big story we had to cover. We had to do a report on we were given the rough outline of what the story was. And we had to like, I don't know what the word it uses, like you know, workshop the ideas and decide how we were going to tackle the story. Like as a team. And everyone was saying a few ideas and I stayed pretty quiet. And then I had what I thought was a really good idea. And like most of my ideas, it was a bit out of left field. And I said, okay, everyone, here's my idea. And I told them all, like this crazy plan, like we'd cover it like this and we'd do it in this different way. And it would be really creative and clever. And they all kind of just nodded and went, oh yeah, yeah, that's a really good idea. You know, thanks for your contribution. And then they just completely ignored me and went back to discussing all the old fashioned boring ways of doing it. That I didn't like. And I basically just spat the dummy. And I was like, oh fine, I'm just around a bunch of non creative people. I can't win. And I just sat there in the corner and like apparently I was, I learned later from the people who were observing me. I started like fiddling my foot up and down and like looking irritable. And I sort of went quiet and stopped contributing and stuff like that. And afterwards I got the job. And I sort of said to the person who gave me the job like, oh, you know, this was, you know, a long time later. We were talking about the interview. And I said, why did I get the job? But you know, because they were all much nicer than me. And he said, your idea was so ridiculously good that the minute you said it and all the other people like ignored it and didn't realize it was a good idea. They just ruled themselves all out instantly. And then we just thought it was funny that you sat there like so obviously infuriated that no one could see your good idea. And we just wanted to employ someone who had good ideas. So like it was to like observe our teamwork and see how well we work in a team. And like I clearly don't work well in a team and showed that but they didn't care because they were like, well, I guess we don't really want a team player. I just want someone who's going to have a few ideas. Teamwork is overrated. I agree. I agree. We all know teamwork really means there's one or two horses pulling 80% of the weight. And everybody else is in the cart. That's what teamwork means. I want to quickly mention another listener who I've ignored for too long. I've been meaning to bring this up for a few episodes and I haven't this person has gone above and beyond the call of duty. So I think should get a quick mention. There's a summer called Nick. Nick says, how they went today was the first podcast I ever listened to. This started me on a journey to discover my love for the medium. To commemorate and thank you both, I decided to show my true loyalty and I've gotten a nail and gear tattoo. I've attached the image below. Thank you both for some wonderful hours. So let me show you Nick's nail and gear tattoo. It's not the only tattoo Nick's got on his arms, you can say. That is quite a decision. It is. I feel like I don't quite want the burden of that decision. Well, you didn't make it. It's all right. This was done before either of us knew about it. Yes, no, that's true. You did make the image publicly available though. So I think you have got some responsibility. No, that's not how that works at all. By giving the image to the people to do with what they want, I think is the exact reverse of claiming responsibility for how the image is used. Well, no, you're not responsible. You enabled it. Oh, enabling. Yeah, yeah, yeah, yeah, yeah, yeah. That's true. Not going to get me to argue against that one. You know, maximum enabling. So we've had an exp permission. We'll put a picture in the show notes for anyone who wants to see the nail and gear tattoo. And maybe we'll also link to the image in case you two want to get a nail and gear tattoo. I wouldn't be doing my job if I didn't ask you if you have a tattoo. I mean, do you need to ask? It makes it sound like I've seen you naked. Yes, I do need to ask because I have not seen you naked. We were real too much. Of course, I don't have a tattoo, Brady. No, there's no way I would ever get a tattoo. Actually, do you have a tattoo? You seem like a guy who would get a tattoo. What tattoo would I have? I don't know. You'd have something that mattered in the moment. I can totally see you getting a tattoo. Yeah. You know, just because you walked past a tattoo parlor and there was a thought on your head. Some like comic book character you liked when you were 18 and were legally old enough to get a tattoo. Something that has the lifespan of a nat is the kind of thing that you would have as a tattoo. I've got one here that says the Phantom Menace is going to be awesome. Right. Yes. I love beta video cassettes. Yeah. Honest to God, Brady, I wouldn't be the least bit surprised if you had something like that on your lower back. Really? I could totally see you having a tattoo easily. Do you? No, I do not. I'm actually mildly surprised that there isn't a secret Brady tattoo somewhere. I'd say I'm anti tattoo. Really? Why? I don't mind other people getting it, like I don't think less of them. Yes, people's bodies to deal with what they want. Yeah, but I just, you know, I'm a bit of a fence sitter. I'm not one to be permanent. And they're not to my taste. They're not to my aesthetic taste sometimes. But, you know, teach their own. In the nail and gears a beautiful design. It is a beautiful design. Democratically chosen. I tell you what flaggy flag would not be a good tattoo. It's true. You're very hard to get a good flaggy flag tattoo. No, that wouldn't work at all. I can't wait till someone gets a flaggy flag tattoo. I tell you what, that's dedication to the cause for the rebel scum. If you really love flaggy flag so much, let's see your flaggy flag tattoos people. Yeah? Yeah? Go on. You're playing with fire here, baby. You're playing with people's lives here. That's what you're doing. Don't do this. All right. Don't listen to the Brady people. Don't listen to them. Don't get a flaggy flag tattoo. You're just branding yourself as a loser then. Literally. The thing that I'm worried about is I can imagine some Brady-like person who is listening to the podcast who's walking past a tattoo parlor right now who, like you, could just be influenced for a moment to do with things. So, no. Hang on a second, great. Just because you came up with this fantasy that I get whimsical tattoos like for no apparent reason. I thought we then established you were wrong and I have not done this. I don't say that that's a Brady-like thing to do. I've never done it. You haven't done it. I'm just simply saying that if we wait long enough and you walk past enough tattoo parlor's, I feel like it's inevitable that at some point you would think it was a good enough idea to do. I really do. No. Next time you visit London, I'm going to keep walking you past a tattoo parlor. You don't know me, right? You don't know me. You'd like to. Look at that. Look at that butterfly. Isn't it pretty? I'm a total squabber. How does nails? I wouldn't make a noise when it was being done. Of course. I'd be tough. No. I don't think it's for me. But hey, you know, tomorrow's another day.
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