AmourShipping

AmourShipping (Japanese: サトセレ SatoSere) is the ship between Ash Ketchum and and is one of the most common pairings within the Pokémon fandom, alongside PokéShipping and RocketShipping. It is also one of the few pairings that have been officially recognized by The Pokémon Company, with evidence found across multiple adaptations.
Though Serena had debuted in the episode Kalos, Where Dreams and Adventures Begin!, long after Ash originally debuted in , the pairing is unique in that Ash and Serena had canonically first met each other prior to the beginning of the series. Serena had gotten lost in the forest during 's Summer Camp and was scared by a that caused her to trip and injure her leg. Ash eventually found her by chance and bandaged her leg with a handkerchief he had on hand. He then helped her stand up, but not before leaving her with encouraging words to never give up, which left a lasting impression on Serena. Years later, in Lumiose City Pursuit!, she would learn of Ash being in the Kalos region after he became the center of attention in a news report from Lumiose City that involved him stopping a 's rampage, after which she would recognize him. Eager to see him again and thank him for their first encounter, Serena started her journey in hopes of meeting him once more. She reunites with him and is eventually invited by Ash to travel with him. The two traveled together all throughout Kalos and built a strong bond with each other. Their bond has most recently been made evident in Serena's first reappearance in , well after the two first parted ways.
==In animation==
===History===
====Pre-series====
In Giving Chase at the Rhyhorn Race!, the story of Ash and Serena's first meeting is revealed. Both had enrolled in Professor Oak's Summer Camp when they were younger, the latter against her will as it was her mother's decision to enroll her there. Serena got lost in a forest, losing track of the other participants, and was scared by a Poliwag. She subsequently fell and injured her leg. By chance, Ash encountered her while searching for Poliwag, and while helping her, told her to never give up until the end. These words left a lasting impression on Serena, and she would cherish her memory of her first encounter with Ash for years to come.
====During the XY series====
Serena would eventually reunite with Ash in A Blustery Santalune Gym Battle!, which would carry over into Battling on Thin Ice!. Much to her disappointment, Ash did not recognize her at all, however, while Ash was in a slump over his defeat at the hands of Viola, Serena reminded Ash of the encouraging words he told her when they first met, which gave Ash the push and motivation to persevere in his training to eventually defeat Viola. Alexa took note of this, and told Serena the next day that she knew Ash needed inspiration, but did not expect it to come from Serena. During the Gym Battle, Ash proclaimed he wouldn't give up until the very end, and later, Serena would also further encourage Ash during the Gym Battle. Ash was evidently grateful for Serena's support, so much so that in a first for Ash's companions, he invites Serena to travel with him.
Throughout the series, Ash and Serena often motivate and inspire each other, especially in the latter's case as she finds her own dreams and works towards them.
At the beginning of Kindergarten Chaos!, a woman named Penelope challenges Ash to a battle on the condition that if he loses, he'll be coming with her. Serena panics at this, fearing that Ash will be taken away from her, but is later on relieved that it is a non-romantic situation.
Serena notably has a canonical romantic attraction to Ash, which other characters often pick up on and notice. In A Battle by Any Other Name!, Miette teases Serena, telling her to confess her feelings to Ash before Miette tells him herself, flustering her. In A Cave of Trials, Serena notably tries to stand closer to Ash during the group's photo, and stares at the photo with a blush afterwards. 
During The Cave of Mirrors!, Ash disappears into the Mirror World in the Reflection Cave. Serena eventually becomes despondent and fears that she may never see Ash again. Later, when the portal between the two worlds reopens, Ash and Serena reach out for each others' hands and to try to get Ash back to the real world. Afterwards, Serena asks Ash if they'll always be together from now on, to which Ash affirms that he wouldn't have it any other way.
In Under the Pledging Tree!, Ash and Serena notably go shopping together by themselves for the Coumarine City Festival. At the end of the episode, Ash gifts Serena with a ribbon as thanks for helping him choose gifts for his Pokémon. At the end of the following episode, A Showcase Debut, Serena changes her outfit and appearance, and also wears the ribbon Ash gifted her, which Ash takes note of. Ash complements her new appearance and says that she looks good in her new attire.
Miette would return multiple times starting with Performing with Fiery Charm! as a rival to Serena. Whenever the two encountered each other, Miette would continue to tease Serena about her feelings for Ash, getting a blush from her every time. In Tag Team Battle Inspiration!, Shauna notes that Ash is upbeat, and asks Serena if that's why she likes him. Serena blushes in reaction to this, claiming she admires his positive attitude and that her liking of him is purely platonic. Miette would also tease Serena in Party Dancecapades, in which she asked Ash to be her "partner" for the upcoming Dance Party for Pokémon Performers, inciting an extreme reaction from Serena. During the dance, Serena narrowly misses the chance to dance with Ash as the timer for the dance portion ends just before the two are about to have their turn, much to Serena's extreme dismay.
The episode Battling at Full Volume! is notable in that Serena is forced to take care of a sick Ash. When a Trainer arrives to challenge Ash to a battle, Serena decides to disguise herself as Ash and battle said Trainer in his place alongside Pikachu. 
During Serena's Master Class Showcase and later Ash's participation in the Kalos League, the two are shown unwaveringly believing in each other and supporting each other. 
In Seeing the Forest for the Trees!, Serena was very worried about Ash when he didn't return from the Winding Woods. She ventured out to search for him and found him alone and depressed in the wake of his recent loss to Wulfric. Serena attempted to console him, only for him to snap in a moment of anger. Serena became saddened by this and threw snowballs at him in retaliation while telling him he wasn't acting like his true self. She nearly confessed her feelings at this moment but ran away crying before she went through with it. Ash was deeply moved by Serena's words and quickly changed his attitude. He later apologized to Serena and attributed his success to her after he claimed victory in A Real Icebreaker!. 
In the episode The First Day of the Rest of Your Life!, Ash invited Serena to go on a mini-tour around Lumiose City with him after the city has returned to its peaceful self. Ash notices something is bothering Serena, and challenges her to a battle. The two battle each other, after which Serena finds her resolve on what she will do moving forward. Ash tells her he will be rooting for her no matter what. After this, Serena decides to leave on her own to compete in Contest Spectaculars in Hoenn, in hopes of becoming a role model for others and a more self-sufficient person.
In Till we Compete Again!, as Serena was about to leave, she thanked Ash for everything and told him that the next time they met, he would like the kind of person she would grow into. Serena then went down an escalator, but in a unique turn of events, she ran back up and kissed Ash before she left. Though the scene was kept unclear, it is implied that she kissed Ash on the lips. Ash was momentarily stunned, with his eyes sparkling. He then smiled after processing what had happened. 
====After the XY series====
Serena first reappeared in the episode Reuniting for the First Time!. She fondly recalled her time with Ash to Chloe, indirectly mentioning him as someone who was there to push her forward. Serena and Ash ran into each other as the latter was boarding a boat back to Kanto with Chloe and Goh. The two were excited to see each other, but both soon became disappointed as the boat began to move away from the dock, cutting their reunion short. Before the two would part ways once more, Ash and Serena affirmed their goals to each other, aiming to become the top battler and Performer, respectively, and that they would be rooting for each other no matter what. Serena stayed at the dock until nightfall when the boat carrying Ash became too far away to see. 
Serena last appeared in Partners in Time!. In this episode, Serena was shown to have kept her end of the promise to always root for Ash, as she excitedly watched him face in the Masters Eight Tournament finals.
==In other media==
===Music===
* In Shōko Nakagawa's 2015 album "DreamDream" (which includes Serena's theme song, DreamDream), a song titled "Candy Girl" embodies Serena's feelings towards Ash and her wish to stand alongside him as an equal, in hopes that the two would be able to push each other to great heights together.
===Promotional Material===
* On the first official character connection table, an arrow is shown from Serena to Ash with the phrase "I love ...?".
** In the March 2014 issue of Onnanoko to Tame no Kuchikomi & Tōkō Magazine, there is a summary of Serena where among her character description it says that she has special feelings towards Ash. There is also another character connection table with an arrow from Serena to Ash that says "very interested in".
*** The aforementioned magazine also includes a Valentine's Day poster featuring Ash and Serena surrounded by Pokémon and balloons. Serena is holding a heart balloon while looking up at Ash.
* In the July 2014 volume of Animedia Magazine, there is an official poster featuring Serena and Ash sitting next to each other and holding drinks.
* On the official Pokémon movie website for Japan, there was a quiz where one question asked what the dialogue from Serena was at the end of Summer of Discovery!, with one of the options featuring Serena saying: "My dream is, to become Satoshi's bride... AH! I am embarrassed!"
===I Choose You!===
During the end credits of Pokémon The Movie: I Choose You!, every traveling companion of Ash is seen, presumably from his point of view. When Serena is shown, her hat falls off. It is caught from the camera's point of view, and handed to her. She takes it back and smiles. As this film takes place in an alternate continuity, this would make Serena the only companion that the alternate Ash appears to interact with directly. 
==Trivia==
* The Pokémon Company International's English Twitter account tweeted the scene where Serena kissed Ash from XY140 on Valentine's Day of 2018 and 2020, and on May 31, 2021.
* In Till We Compete Again!, Serena's flight to Hoenn is H71 Latias. "H71" can be interpreted as the #071 in the Hoenn Pokédex, which is , or Kucheat (クチート) in Japanese. This can be read as a corruption of 口と, meaning "with the mouth", suggesting that Serena kissed Ash on the mouth.
** In addition, the use of Latias may be a reference to Pokémon Heroes: Latios and Latias, which also features Ash getting kissed. 
* In Till We Compete Again!, when Ash is shown entering his house, the white flowers in the foreground are Baby Breath flowers which symbolize everlasting love and are used in bride's bouquets. It's been confirmed that it's a hint from the writers that shows their content with the ending of XY&Z having Ash and Serena kiss and that it's a willing hidden message.
* In Reuniting for the First Time!, Serena no longer wears the blue ribbon that Ash gave to her in Coumarine City, but she does wear an ankle bracelet connected to beads on her left leg as a part of her contest costume. Wearing an accessory on the left ankle symbolically means having a husband, boyfriend, lover or someone you're interested in romantically.
* In Reuniting for the First Time!, as Serena watches Ash's boat from a distance, the dock lights turn green. This could be a reference and parallel to , in which a green light on a dock is symbolic of Gatsby's hope to rekindle his past love with Daisy. 
** This could also be a reference to , in which a green light appears at sunset when two lovers gaze into each other's eyes, similar to what happens between Ash and Serena in the episode.
Category:Shipping
zh:配對:小智與莎莉娜