Koha Social Media Plan

This is a draft social media plan for the Koha Community covering Twitter and YouTube. A related page is Koha_on_Social_Networks.
Ideally, this would be part of a more comprehensive communications plan. In the interest of getting started, it only covers Twitter and a bit about YouTube.
Feel free to add your comments to this page, edit this page, send a direct message to @kohails, or email me at david DOT nind AT gmail DOT com.
== Goals ==
The goals for using social media platforms include:
* Keep the Koha Community informed about what is happening.
* Raise awareness about Koha, and the world-wide community behind it.
* Help Koha Community members get the most out of Koha.
== Audience needs ==
* Koha Community members: keep the community informed about what is happening with Koha around the world (events, meetings, community news), help the community get more out of Koha (tutorials, how tos, blog posts, etc.), encourage participation (how to contribute for those that want to), and answer questions or point to an appropriate place to get an answer.
* Potential Koha Community members, including library related groups and organisations: raise awareness that Koha exists, who is using it, what types of libraries are using it, how it is helping them (the benefits), the support available, and how the community works
Note: this is not a comprehensive list of audiences and their needs.
== Guiding principles ==
Before posting and sharing information on any platform, does it support the goals?
Use this checklist as well:
* Will it help with keeping the Koha Community informed about what's happening? For example: meetings, events, newsletters, releases, what community members have been doing (related to Koha).
* Will it help with raising awareness about Koha? For example: who is using Koha, what type of libraries are they, how it is helping them, what it can do, how it is supported.
* Will it help community members get more out of Koha? For example: how to use new features, tips, useful resources and articles.
* Will it help with encouraging community participation?
* Will it help community members and others solve problems related to Koha? For example: answer a question or point in the right direction to get help.
== Measures ==
I haven't detailed any measures at the moment, or even considered if this is something we want to do.
== Editorial calendar ==
Meetings - encouraging community participation
* Regular IRC meetings (general, development, documentation, other meetings): reminders at the start of the week of the meeting, and one hour before; meeting minutes and summary (Twitter, general mailing list)
* User group meetings: similar to above for any Koha user group meetings, for example the US Koha Users Group
Monthly newsletter - keeping the community informed about what is happening
* Call for noteworthy news items (mailing list, Twitter)
* When newsletter is published: link to newsletter and highlight what is in it
* Posts after the newsletter is published: highlight one item from the monthly newsletter
Events
* KohaCon: call for hosts, voting, announcement of successful host, conference website availability, registration availability, call for presentations and ideas, schedule availability, tips and guides for attending (accommodation, venue, flights, things to do, programme highlights, visas required), links to presentations and videos
* Other Koha specific events: details, reminder, reports on what happened
* Library and related events: highlight, generally where Koha support providers and community members are present, for example: regional events such as LIANZA annual conference in New Zealand, US LITA events
* Free and open source events where Koha is highlighted or it is relevant
* Hackfest in Paris: annual hackfest hosted by BibLibre
* Bug squashing days
* Other Koha related events: for example, the annual Catalyst Academy in New Zealand
Koha support providers - highlight that support options are available worldwide
* Highlight updates, blog posts and other useful material from Koha support providers and community members
Learning about what Koha can do
* Short videos on features: original and from community members, for example ByWater Solutions
* Presentations about Koha delivered at conferences and events, for example LinuxConfAu and library-related conferences
* Relevant and useful blog posts, articles and other materials created by Koha community members
Releases
* New releases available: six month release, monthly maintenance releases
* Progressively highlight new features, enhancements and bug fixes: link to documentation or any tutorials
* Security releases: occassional, but important for libraries to know about
* How Koha is developed: what goes into making a release, workflows, and how community members can participate
* Release manager and team updates
How to contribute - cycle over 12 months or post when relevant
* Development workflow
* Release process
* Quality assurance process
* Documentation
* Using sandboxes and local dev environment for signoffs and reviews
* ...
Other things of use or of interest or relevant to the Koha Community
* Annual ILS survey: Marshall Breeding's https://librarytechnology.org/ - encourage Koha Community members to participate in survey, and to register their library(ies)
* Koha usage: while difficult to accurately identify, use the tools we have to estimate, for example Hea, wiki
Related free and open source library software, tools and resources
* Useful free and open source software that is relevant: for example, releases of Coral, digital library software such as DSpace, OpenRefine, etc
== Tools ==
Ideally use free and open source software (FOSS) tools, if no alternative is available, ensure we can extract any data and that data or content is not locked in.
Current tools:
* Tweet Deck: scheduled posts, monitoring Twitter - searches, hashtags, mentions, direct messages
== Platforms ==
Current platforms and their use
TO DO
* Koha Community website blog
* IRC (#koha on irc.oftc.net:6667)
* Mailing lists: see the lists at https://koha-community.org/support/koha-mailing-lists/
* Twitter: @kohails
* Video: YouTube, Vivisimo, Internet Archive
For each platform detail additional information:
* Description: 
* How we will use it:
* Types of content:
* How it will contribute to meeting the community's goals:
* Other notes and comments