Uwe Seebacher

Uwe Seebacher (born June 14, 1971) is an Austrian author, consultant, and professor. He is the author of over 80 books, including Marketing Resource Management, B2B Marketing, Predictive Intelligence, Data-driven Management, Template-based Management, Assets-as-Service, Handbook Leadership Development, Corporate Mental Wellness, Smart Publishing, B2B Marketing Essential, Cyber Commerce Reframing, Strategic Workforce Management, and many others.
Seebacher is known around the world for his leading management publications. He has a Ph.D. in Economics and Business Administration and holds a Prof. h.c. for his work in methods and structural science from California University. With his stringent engagement for sustainable organizational development using structures and methods, he helped many corporations to realize an impactful and efficient managerial practice. He is Executive Advisor and has more than 25 years of top management experience as consultant, manager and entrepreneur. Seebacher is internationally known for his innovative Template-based Management (TMB) approach, first published in 2003. This template based management can be used for any project. The problem-solving process is pre-structured using templates so that experts can solve any problem independently without external support. In this way, more than 50% of costs can be saved, projects can be implemented stringently and the organizational learning process can be optimized and secured in the long term.
== Early life ==
Both of Seebacher's parents, Bruno and Christine, are Austrians with long aristocratic roots in the former K&K monarchy and settled in Graz, where Seebacher was born on June 14, 1971. He studied at Karl-Franzens-University for two years and then moved to Vienna to get his Master's degree at the Vienna University of Economics and Business in 1994 and his PhD at the Institute of Technology (1996), earning both degrees in economics. He studied under the leading academics Robert Hackl, Wolfgang Bühler, Oscar Grün and Alfred Taudes. He wrote his doctoral thesis in the area of quality management in the area of financial services. He did several postdoctoral works at different universities in the area of leadership development, organizational development and methods and structural sciences. He was project leader of Quality Management Austria and started his career as Associate with ASP International in Vienna. He then joined the American Top-Management consulting firm Deloitte in Duesseldorf working for multinational clients such as Bayer, BASF, RWE and many others. During that time he published the first works in the area of management development Cyber Commerce Reframing and also his first book on methods and structural sciences Template-based Management, that has been republished only recently in 2020. This work since then influences his academic as well as practical work.
== Scientific approach ==
Seebacher follows the theory of Nikolai Kondratiev with his Kondratiev waves and bis hypothesis of human beings becoming the weakest part in the entire economical and industrial development. This, as a consequence of the ever increasing level of process optimization, automation, digitization but also the growing mental and physical workload caused by lean management and layoff. In his books Corporate Mental Wellness and Strategic Workforce Management he provides concepts and tools for corporates to tackle these mental wellness challenges. His entire work is influenced by his origins in organizational sciences and human resources but also the works in the area of human ontogeny, the science about the holistic approach of the human being. He transferred this into the area of Organizational theory and applied it in the area of – until then rather mono-dimensional and qualitatively interpreted – marketing and workforce management. In the context of his work he then also facilitated the paradigm shift in the area of B2B Marketing with the publication of the standard textbook B2B Marketing – A Guidebook for the Classroom to the Boardroom (2021) Seebacher in 2020 introduced the theory of the organizational etymology.Seebacher U.G. (2021) The Learning Dimension of TBM. In: Template-based Management. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-56611-1_5 In application of his works in methods and structural sciences he significantly advanced the field of business intelligence through his work in the context of predictive intelligence
== Selected publications ==
* Seebacher, U. et al. (2015). Erfolgreiches, betriebliches Gesundheitsmanagement mit Corporate Mental Wellness: Wie sich Mitarbeiter und Unternehmen vor Burn-Out, Depressionen und anderen mentalen Krankheiten schützen können. Munich: USP Publishing.
* Seebacher, U. & Guepner, A. (2018). Strategic Workforce Management: Moderne strategische Personalplanung#. Munich: USP International.
* Seebacher, U. (2003). Cyber Commerce Reframing – The End of Business Process Reengineering?. New York: Springer. https://doi.org/10.1007/978-3-540-24720-3
* Seebacher, U. (2020). Template-based Management – A Guide for an Efficient and Impactful Professional Practice. Cham: Springer. https://doi.org/10.1007/978-3-030-56611-1 
* Seebacher, U. (2021). Marketing Resource Management – Guidebook for organizational development with many examples, explanations and instructions for action. Graz: AQPS Inc.
* Seebacher, U. & Guepner, A. (2018). Strategic Workforce Management. Munich: USP International.
* Seebacher, U. (Ed.) (2021). B2B Marketing – A Guidebook for the Classroom to the Boardroom. Cham: Springer. https://doi.org/10.1007/978-3-030-54292-4
* Seebacher, U. (2021). Predictive Intelligence for Data-Driven Managers – Process Model, Assessment-Tool, IT-Blueprint, Competence Model and Case Studies. Cham: Springer. https://doi.org/10.1007/978-3-030-69403-6
== Honorable distinctions ==
* In 2009, he was awarded with the Diskobolos Award of the International Chamber of Commerce for his works in the area of Marketing Resource Management and Strategic Workforce Management.
* In 2013 and 2014, he won the European Snow Polo Championship title of the Polo Instructors and Players Association.
* In 2016, he was awarded from the Austrian Economic Chamber with the Federal Austrian Export and Innovations Award for his works in the area of organizational development.
== Family ==
Seebacher has one sister and Uwe has three children.
== Affiliations ==
Seebacher has worked and researched at and with many different international universities, institutions and business schools, such as:
* Vienna University for Economics and Business Administration
* Open University Business School
* University of Dresden
* University of Applied Sciences Salzburg
* University of Applied Sciences for Marketing and Communication Vienna
* Rotterdam Business School
* Birkbeck Collage London
* University of Applied Sciences of Technology Munich
* European Union – Leonardo da Vinci Program for Vocational Training and Management Development
* Quadriga Business School Berlin
* Federal German Association of Industry Communication
* Federal Association of German Machinery and Plant Manufacturers
== Seebacher's podcast ==
As part of his engagement in the area of B2B Marketing, Seebacher has developed and produces the leading podcast series in the area of industrial marketing. With a reach in more than 60 countries worldwide, Seebacher on an ongoing basis provides valuable insights into latest developments, new and trends in the area of B2B Marketing.