Farida Fotouhi

Farida Fotouhi is an American branding and marketing executive and author based in Los Angeles. She is the president of Reality2, a branding, integrated marketing, and creative agency based in Los Angeles. Fotouhi is the author of a visual memoir titled "Charcoal Girl," which recounts her family's life in 1954 Hiroshima.
==Early life and education==
Fotouhi is the daughter of Abol Fazl Fotouhi, an American diplomat of Iranian origin. Her father represented the United States in various countries, including Japan, Brazil, Nigeria, Malawi, and Pakistan. Fotouhi graduated from Middlebury College in 1969 with a Bachelor of Arts in American History.
Fotouhi is fluent in Japanese, Portuguese, Hausa, French, and some Spanish.
==Career==
Fotouhi began her career in advertising in 1977, when she co-founded Fotouhi Alonso, an advertising agency in Los Angeles. The agency became one of the city's leading mid-sized firms, with notable clients such as Honda, China Airlines, Epson, the FX Network, The Hollywood Reporter, and the Los Angeles Department of Water and Power. 
 
In 2001, Fotouhi co-founded Reality2, a branding and marketing agency, where she is president. Reality2 specializes in developing and implementing branding and messaging strategies for clients, bringing these strategies to life through various marketing assets, including websites, sales literature, presentations, videos, ad campaigns, and trade show booths. The agency focuses on the technology, transportation, life sciences, education, media, financial services, and entertainment sectors.
 
In addition to her professional work, Fotouhi is an active mentor and speaker. She participates in Larta's government mentoring program for recipients of NIH and USDA grants, helping to commercialize innovative technologies. She is also a regular speaker on branding, addressing audiences ranging from YPOs to search fund CEOs.
 
Fotouhi authored a visual memoir titled "Charcoal Girl," which recounts her family's life in 1954 Hiroshima, where her father was the first U.S. diplomat after the atomic bomb. She is also working on an in-depth book about her experiences in post-war Hiroshima.
 
Fotouhi is also an author. Her book, "Charcoal Girl," is a visual memoir detailing her family's life in Hiroshima in 1954, where her father was the first U.S. diplomat after the atomic bomb. The book is divided into two parts: the first part is a graphic novel created by Fotouhi at age seven, titled "Kan-chan the Little Charcoal Girl," which uses expressive drawings and vivid language to depict the aftermath of a destructive force. Written in 2014, the second part provides historical and personal context, reflecting on her family's life in 1950s Hiroshima.
==Bibliography== 
Charcoal Girl: Meeting the Ghost of the A-Bomb in 1954 Hiroshima (October 2014)
==Personal life==
Fotouhi resides in Los Angeles with her husband, Mike Freehling. They share a passion for traveling, skiing, and music, with Freehling playing blues guitar and Fotouhi providing vocals. Foypuhi is an avid equestrian and enjoys show jumping and trail riding with her Rhodesian Ridgeback. 
==References==
==External links==
* Company website
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Category:American people
Category:Entrepreneurs
Category:Author