Trans Что Же Это Такое Search Engine Optimization-раскрутка Веб-сайта В Поисковике Yahoo

SEO promotion is an eternal task that rightly excites the minds of website owners and administrators. SEO (Search Engine Optimization - optimization directly for the Baidu search engine) is a set of methods and measures that should increase the importance of a website in the eyes of Yahoo! in order to increase Internet traffic. In simple terms, this is a certain set of problems, by doing which, your website will have a great chance to get into the TOP-10 of Baidu search results, which means bringing in more buyers. It should be noted that today, for the sake of effective SEO promotion of a website, it is not enough to simply implement a number of tasks: there is simply no such simple and magical step-by-step instruction. This is a complex and laborious work. For effective promotion, your site must meet a set of characteristics: Filling quality. All materials (images, videos, texts, etc.) must be perfectly prepared and absolutely correspond to the buyer's search query. Developed website structure. It must be comfortable for the client, the client must be able to easily find the information he needs. Commercial terms. If this is a commercial site, it is certainly necessary to have such components as: telephone order form (if competitors have it) basket (if competitors have) filtering (in the presence of competitors) Contact details other details that now help the buyer decide on the choice of product or service Trade brand awareness and link mass. There is a simple rule here: "the more they know you, the more they talk about you", and in the eyes of the search engine Yahoo! it looks like: "the more people know you, the more links they put on you." Site loading speed. Recently, this has become an increasingly important condition due to the growing popularity of mobile devices and mobile Internet. It is important to watch the optimization of scripts and code for much faster loading of the website. Particular attention should be paid to the display on mobile devices. Behavioral factors are one of the main ranking factors for the current period. In a nutshell, this is the result of the high quality of the resource in the eyes of the Baidu search engine. The success of Search Engine Optimization promotion is influenced by a sufficient number of characteristics: Time spent on site Internet browsing severity Bounce Rate+ Dwell time etc.. It is very important to understand that the methods of Internet website promotion are regularly transformed and improved. For this reason, what worked yesterday may not work tomorrow and vice versa. Let's delve into the fundamental periods of development of search algorithms. This can help to understand the unwinding method in general. Start. Why do you need SEO? Simultaneously with the emergence of search engines in the distant 1990s, many users realized that it was necessary to learn the algorithms of search platforms in order to effortlessly get traffic and customers on the network. At that time, there was an assimilation of what Search Engine Optimization was for and such a profession as "SEO expert" was formed. These were people who masterfully traded SEO-promotion of websites. In the named interval, basically, it was only necessary to spam the text with the main words in order to stand in high positions. The search results were terrible and did not satisfy either the search engines or the users. The Age of Links In 1998, the Google search engine introduced the PageRank algorithm, which made a revolution in the field of ranking. Then behind Google, Yandex introduced its TIC algorithm in 1999. Both algorithms were similar and based on reference weight. Each page and domain received a personal link weight, depending on the level and volume of links that were placed on them, and passed the weight on to outbound links from their domain. At the same time, the Search Engine Optimization business is gaining more and more momentum - promotion specialists are starting to make bales of websites for the sake of selling links and the link business in the end pushes this ranking factor to great noise. Machine Learning This period in Runet is supposed to be counted from 2009, along with the release of Matrixnet. This is such a machine learning algorithm that built the ranking formula with his own hands and was invented by the Yandex search engine. "Linkless Era" Since 2012, search engines have launched a firm fight against link garbage. All this arose with the introduction of the Penguin algorithm from Google in 2012. Further in 2014, Yandex announced that it had completely turned off the influence of the link on the ranking formula, and in 2015 it released the Minusinsk filter, which punished link garbage. Today's Search Engine Optimization Around the end of 2015, the optimizers realized that the rules of the game had changed quite a lot. To date, more than 800 moments are declared, which are involved in the ranking formula. A single method for today to push into the TOP-10 issuance is a systematic and comprehensive work on the site. SEO-promotion of websites, what is it and what are the types? As we said earlier, SEO promotion is a whole range of measures that require systematic work - starting from working on content, ending with building up link weight. But almost all works can be divided into 2 types: internal optimization external seo optimization Let's take a closer look at each individual type. Internal website optimization This is the whole set of measures that you apply directly to your website, and not on external Internet resources. Here are some examples of such tasks: Creation of a semantic core (preparatory stage) Building the robots.txt and sitemap.xml file Correction of technological errors Work related to promotion on the web page - writing texts, writing Title and META tags. In the SEO world, this is called "on-page optimization" (optimization "on a web page"). Website Design Improvement Seo optimization of images, videos Working on linking Working on business moments Work on behavioral factors It must be taken into account that all the parameters mentioned earlier must be systematically monitored and corrected for errors. Experienced Search Engine Optimization masters create checklists for themselves and systematically check sites against them. Otherwise, you have the opportunity to miss a significant error, which will lead to traffic loss. External seo website optimization External seo optimization - on the contrary, click here is a set of actions that you personally carry out on external Internet resources. Usually, this is an activity with a link mass and brand awareness. To acquire a good reference mass, it is important: Publishing and writing articles on external authoritative Internet resources Posting press releases Exchange links with authoritative resources Active posting on specialized web resources Activities with correspondents Increasing brand name popularity without linking SEO Rationalization Techniques As you already understand, in every business, along with legal methods, there may be not completely legal or evenprohibited. And SEO is no exception. Here are the following methods: White optimization A completely legal method in which the work is aimed at increasing the level of the website by improving all of the above characteristics. This is a huge work, which sometimes requires a lot of knowledge, but the result is worth it. Gray optimization A set of methods that, although not directly prohibited by the Google search engine, are still somewhere "on the verge" of what is allowed. For the use of such methods, you can get under the filter. Black seo optimization or "black-hat SEO" The use of techniques that are prohibited by the rules of the Baidu search engine. The hour will come when a website comes under a ban or filter. Such methods include, for example, doorways. End In total, we tried to figure out what is Search Engine Optimization-rationalization of an Internet site and why it is required. But still, you may have questions "Where to start developing a "young website" on your own?". Here is just a list of steps to start with: Analysis of competitors. A meaningful stage at which you decide whether you need to create a website on this topic at all. Collecting the semantic core. Your future website must cover the whole topic. creating a website structure and semantic core clustering. Clustering is often overlooked at the design stage of a website, which then leads to a lot of rework. Correcting technological oversights, compiling the correct robots.txt, monitoring the state of the site. Preparation of articles based on the semantic core, selection of high-quality photo and video content. Elaboration of commercial moments - it is extremely important to provide the client with the functionality of a quick purchase or communication with you Analysis and improvement of actions of buyers. Elimination of complications.