Christian Sarkar

Christian Sarkar (born 1964) is an Indian-American polymath - an author, entrepreneur, consultant, activist, publisher, and artist. He is the co-founder and editor of The Marketing Journal, an online magazine founded in 2016 with Philip Kotler. His work spans a wide range of areas from art to double loop marketing and technology entrepreneurship to the activist $300 House Project. In 2020, Sarkar was named to the Thinkers50 Radar chiefly due to his work on Brand Activism.
==Early life and career==
Christian Sarkar was born in New Delhi, India, and was educated at St. Columba's School, Delhi and received a degree in English literature from the University of Houston. He is a member of the University of Houston Honors College Advisory Board. Sarkar began his business career at Bechtel where he helped develop BecWeb, the award-winning intranet. Later, Sarkar joined BMC Software, where he was instrumental in developing their online community strategy. In 2004, on the advice of John Hagel, he started his own consultancy based on the concept of double loop marketing.
==The $300 House Project==
The $300 House Challenge was issued by Christian Sarkar and Professor Vijay Govindarajan in the Harvard Business Review. . The project launched a world-wide innovation contest resulting in a new design paradigm for affordable housing at the bottom of the pyramid. Several companies and start-ups were involved, including Ingersoll-Rand, IKEA, Mahindra Group, and moladi.. The project included field initiatives in Haiti, Peru, Mexico, South Africa, Nepal, and the United States. 
==FixCapitalism==
In 2015, Sarkar began collaborating with Philip Kotler on FixCapitalism.com - an online resource dedicated to questioning the current state of US capitalism and creating a forum for exploring solutions and discussing the latest research findings on the topic.
==Brand Activism==
Sarkar collaborated with Philip Kotler to develop the Sarkar-Kotler framework for Brand Activism.. Sarkar and Kotler co-authored the book Brand Activism: From Purpose to Action in 2018.. They also established an online resource for brand activism research at ActivistBrands.com.
==The Wicked7 Project==
In 2019, Sarkar and Philip Kotler began work on an open-innovation design challenge to "save humanity from itself - which evolved into The Wicked7 Project. An extension of their work on Brand Activism, Sarkar introduced the "ecosystem of wicked problems" at the Global Peter Drucker Forum in 2019. The Wicked7 Project is scheduled for a public launch on March 15, 2021. Sarkar and Kotler recruited a number of thought-leaders from business and the art world to act as advisers to the project. Resources and details are available to the public at Wicked7.org.
==Books==
* Inclusivity: Will America Find Its Soul Again? (2012) by Michael Gordon and Christian Sarkar
* Abstract Activism: The Art of Christian Sarkar (2017) by Christian Sarkar
* Brand Activism: From Purpose to Action (2018) by Christian Sarkar and Philip Kotler 
* Losing Our Democracy (2020) by Philip Kotler with Christian Sarkar 
Category:1964 births
Category:Indian writers
Category:Indian entrepreneur
Category:Indian consultants
Category:Indian activists