Ira Vouk

Ira Vouk (Iryna Vouk) is an American hospitality author, educator, public speaker and software entrepreneur best known as the originator of the Adjusted RevPAR (ARPAR) metric, a performance indicator used in the field of hospitality, as well as the author of educational publications on topics including hospitality technology, distribution, revenue management, profitability, and automation.
Vouk has spoken at hospitality industry conferences such as AAHOA, HEDNA, HITEC, ICHRIE and made appearances as a guest on industry podcasts and interviews.
Academically, Vouk serves as an adjunct professor at San Diego State University's Payne School of Hospitality & Tourism Management as well as a guest lecturer at various universities teaching Hospitality management studies.
Her advisory roles in the hospitality field include: HITEC Advisor at HFTP, former Advisory board member at Cornell CHR (School of Hotel Administration).
== Professional achievements ==
* In 2012, Ira Vouk co-founded iRatesLLC, a hospitality revenue management software company. iRates LLC was acquired by iQware Inc in January 2019 and rebranded as IQrates.
* In 2013, Ira Vouk was recognized as one of the Top 5 revenue managers in the United States by Hospitality Sales & Marketing Association International (HSMAI). She also assumed the role of a board of directors member and Director of Technology for the HSMAI San Diego chapter.
* In 2014, Vouk introduced the Adjusted RevPAR (ARPAR) performance index in her article, "Things you didn’t know about RevPAR, or ARPAR as a better performance indicator."
* In 2018, she authored the book “Revenue Management Made Easy, for Midscale and Limited-Service Hotels”.
* In 2018, joined Cloudbeds, a provider of hospitality management software, where she oversaw the production and launch of PIE (pricing intelligence engine). 
* In 2020, Ira Vouk received recognition as one of the "top 17 Technology professionals inspiring innovation in the US Hotel Industry" from Advanced Hospitality Technologies.
* In 2022, Vouk published her book "HOSPITALITY 2.0: Digital Revolution in the Hotel Industry" and joined CSU Hospitality & Tourism Alliance Advisory Board. 
* In 2023, Ira Vouk launched an online learning course on Hospitality Technology, introducing a simplified map of the hotel tech ecosystem.
==Publications==
# Vouk, Ira (April 9, 2018). Revenue Management Made Easy, for Midscale and Limited-Service Hotels: The 6 Strategic Steps for Becoming the Most Valuable Person at Your Property. p. 88. ISBN 978-1387702541.
# Vouk, Ira (January 21, 2022). Hospitality 2.0: Digital Revolution in the Hotel Industry. p. 276. ISBN 978-1716137785.
Additionally, Ira Vouk is a contributing writer for several publications and media outlets in the Hospitality and Tourism sector, including:
* HospitalityNet: "Ira Vouk - HospitalityNet author". HospitalityNet. Retrieved 13 October 2023. HospitalityNet is a tourism media-hub.
* The World Panel: "Revenue Optimization Panel". HospitalityNet. Retrieved 13 October 2023. The World Panel is a group of experts discussing topics related to the hotel industry.
* eHotelier Academy: "Trends in Revenue Management". Revenue Management - Industry Journal by eHotelier – via ISSUU. Retrieved 20 October 2023. pp. 74-17.
* HITEC bytes: "4 Key Trends To Embrace In 2022". HFTP. Retrieved 13 October 2023. HITEC bytes is a news platform for HFTP (Hospitality Financial and Technology Professionals).
* Hotel News Resource: "Four Major Mistakes Hospitality Technology Companies Consistently Make - By Ira Vouk". www.hotelnewsresource.com. Retrieved 13 October 2023. Hotel News Resource is a source and distribution point for news in the hotel industry.
* Revenue Your Hotels: "Ira Vouk - author". Revenue Your Hotels. Retrieved 13 October 2023. Revenueyourhotel is a travel industry technology content provider.
* RevenueHub: "2 Types of Data Needed for Successful Dynamic Pricing". Revenue Hub. Retrieved 13 October 2023. RevenueHub is an online publisher of educational articles and example-base case studies that explain the major aspects of the new revenue recognition standard.
* HotelTechReport: "Revenue Management 101". HotelTechReport. Retrieved 13 October 2023. HotelTechReport is a hospitality technology report platform.
Category:1983 births
Category:Author
Category:Educators
Category:Public speaking