Media House International Limited

Media House International is the PR and lobbying agency created by Jack Irvine, a former editor of the Scottish Sun. 
They have offices in London, Glasgow and New York (and previously Edinburgh).
==Lobbying in Scotland==
Media House came to national attention when running the 'Keep the Clause Campaign' (against the repeal of Section 28 / Clause 2a, preventing local authorities teaching school children about the acceptability of homosexuality) on behalf of Stagecoach tycoon Brian Souter in 2000.
Media House also ran the campaign on behalf of the Countryside Alliance to resist the fox hunting ban in Scotland.Ref needed
Media House has not always worked in opposition to Scottish government. At the behest of the former Secretary of State for Scotland, Michael Forsyth, Media House handled the Scottish Office's PR and public affairs campaign to secure the release of two Scottish nurses accused of murder in Saudi Arabia.Ref needed 
Jack Irvine described his approach to Scottish political campaigning in 2001 as:
:'Because the media is a very, very closed shop up here and [Media House] are fortunate or unfortunate enough to have been involved in it for all our lives, and you cannot do one [campaigning]without the other [contacts]. I mean you could present the most brilliant public affairs case you want, but if you can't get the editors convinced of it, you'll lose it ... I go into clients now and say we come at it from two levels, the political/intellectual level and we have the guys who go in with the boots on and kick politicians brains out.'Ref needed
==Services==
Media House advertise themselves as specialising in Public Relations, Crisis Management and Public Affairs. Media House What We Do Accessed 29th January 2008 
Media House define Public Relations as:
:'the systematic attempt to influence people's beliefs, attitudes, opinions or behaviour towards an organisation, its people, products or services, or an issue or cause' Media House FAQ Accessed 29th January 2008.
==Keep the clause==
Media House targeted their campaign at the tabloid press in Scotland (supported by an expensive billboard advertising campaign across the country), almost entirely avoiding television news and current affairs, as they believed staff at both BBC Scotland and STV to be sympathetic to liberal, politically correct, causes. The campaign was a political success in that it forced the Scottish Executive to issue a policy u-turn and promise that official guidance would be given to local authorities on how homosexuality could be treated within the curriculum.
:A public relations company has been forced to withdraw claims that several celebrities were backing the campaign to retain the law banning the promotion of homosexuality in schools. The climbdown followed the formal launch in Edinburgh of the Keep the Clause campaign, which is being funded by millionaire Stagecoach chairman Brian Souter. Media House, a PR firm run by former Scottish Sun editor Jack Irvine, has been hired to organise the drive to retain Section 28 in Scotland. At the launch, the firm's David Macaulay read out a list of celebrities and well-known business people who he said supported Section 28. These included:
:* Simple Minds lead singer Jim Kerr
:* Television chef Nick Nairn
:* Former Kwik-Fit tycoon Sir Tom Farmer
:* Car sales group owner Arnold Clark
:*Optical Express chief executive David Moulsdale 
:But a short time later, Mr Macaulay was forced to admit publicly that some of those he had named, had not given their backing. He blamed a malicious fax sent to his office, from which some of the names had been taken. The names had not not been verified with the individuals concerned and its source is not clear.BBC Online Wednesday, 19 January, 2000, 19:44 GMT PR firm hit by Section 28 'hoax' 
==Lobbying against EU regulation==
Whilst Media House do not name DuPont, Dell, L’Oreal, Revlon and Estee Lauder as their clients, their 2005 report EU REGULATION: A CHALLENGE FOR US BUSINESSESSmith, L. & Connell, A. (2005) EU REGULATION: A CHALLENGE FOR US BUSINESSES Media House Commercial Intelligence Team. Accessed 29th January 2008 lists them by name as being affected by EU regulation. Whilst this is not conclusive, it does draw attention to the possibility that they are potentially connected to Media House in some form or another. 
In the 2005 report EU REGULATION: A CHALLENGE FOR US BUSINESSES Smith, L. & Connell, A. (2005) EU REGULATION: A CHALLENGE FOR US BUSINESSES Media House Commercial Intelligence Team. Accessed 29th January 2008, the Media House Commercial Intelligence Team write of how they are concerned at how 'Europe’s stringent environmental standards entail a substantial financial and bureaucratic burden' for many American Companies. They voice a resistance to new regulations designed to protect our environment stating that 'Europe has been under intense pressure to stem the flow of new environment laws' They go on to add that 'there is a hope, given the economic downturn, the issues over expansion and the constitution that the appetite for new legislation may be blunted. Indeed the European Commission President José Manuel Barroso has just launched the region’s biggest ever de-regulation campaign; supported by the UK and its ‘better regulation agenda’.
The 'better regulation agenda' they refer to is that of the then called Better Regulation Task Force (now know as the Better Regulation Commission, which was replaced by the Risk and Regulation Advisory Council in 2008 Times Online Risk assessment watchdog set up to halt march of the nanny state Accessed 29th January 2008). The Better Regulation Task Force (BRTF) was set up in 1997 as an 'independent advisory body' to advise the Government on regulatory action. The BRTF went on to ‘become a very influential body in influencing the Government's policy on regulation’ Centre for Corporate Accountability Better Regulation Task Froce Accessed 29th January 2008.
==Clients==
Media House is not signed up to the voluntary transparency registers operated by the lobbying industry, which means it does not declare its lobbying clients. 
It also noted that 'Certain major clients cannot be named for strategic and confidential reasons.'
Media House lists a sample of its current and previous clients on its website. These include (as of August 2015):Portfolio, Media House website, accessed August 2015
*Cayman Finance; reportedly a client since at least 2009. Jack Irvine is described as its 'media adviser', and has actively spoken out on its behalf against research carried out by financial transparency campaigners the Tax Justice Network which revealed the Cayman Islands as the second most secretive jurisdiction in the world in 2011.
*Cut Tourism VAT; lobby group campaigning for the rate of Tourism VAT to be reduced in the UK. Represented by most of the major players in the hotel and tourist industries.
*Parents Want a Say, a campaign built to reverse the amendments made to the term time family holiday rule.
*Scottish Land & Estates
*Bright House
*Buccleuch
*Easdale Conglomerate
*Rosling King, PR for legal firm
*Malcolm Group
*Bourne Leisure (Corporate Issues Management)
*Dairy UK (Trade Organisation PR & Issues Management) 
*Steelcase Plc (Corporate Public Relations)	
*Lexmark International (Corporate Public Affairs) 	
*Mercy Ships UK 	Charity Public Relations 	
*William Grant & Sons
*CKD Galbraith
===Previously declared clients===
Media House previously disclosed the following clients on its website (circa 2008). 
*Anderson Strathern
*Ashbourne Healthcare
*Bourne Leisure Ltd
*Clydebank College
*CKD Galbraith
*Data Discoveries Ltd
*Enterprise Ireland
*Four Seasons Health Care
*Go Travel Direct
*Ann Gloag
*The Hamilton Portfolio
*Southern Cross Healthcare
*Levy & McRae, Solicitors
*Lexmark International (Scotland) Ltd
*Mackays Stores
*The Malcolm Group
*John Menzies Plc
*Mercy Ships UK
*Motherwell Football Club
*Scottish Care
*Scottish Estates Business Group
*Scottish Radio Holdings Plc
*Scottish North American Business Council
*Special Olympics
*Spreadex
*Stadia Investment Group
*Stagecoach Group Plc
*The National Theatre of Scotland
*tie.limited
*Thornfield Properties plc
*WestSound
*William Grant & Sons
*Zoom Airlines
===USA===
*Black Mountain Group, New York
*Coach USA
*Gray Line New York Sightseeing
*The American Ireland Fund, Dallas, Texas
===Project Work===
*Aberlour Child Care Trust
*Aitken Holdings Ltd
*Axeon Ltd
*Bank of Ireland
*The Best of Health
*Boland Construction
*Bunzl Fine Paper Ltd
*Carnyx Group
*CBM (Christian Blind Mission)
*Cummins Engine Company Ltd
*Dames & Moore
*Edinburgh Principal Hotels Association (EPHA)
*English Care
*Enterprise Ayrshire
*eParliament Ltd
*eTourism
*Glasgow 1999
*Glasgow Bar Association
*Glasgow Caledonian University
*Glasgow Rugby
*Hibernian Football Club Ltd
*Humbie Green Partnership
*InPractice
*International Components Corporation
*Ladbroke Racing Ltd
*Lancashire Care Association
*John Letters (Scotland) Ltd
*Luxtec Inc.
*LEEL Catalyst
*Luddon Construction Ltd
*Mallinson Television Productions
*Mercy Ships
*Mitchell's Self Drive
*National Caravan Council
*National Galleries of Scotland
*Newcastle United Football Club
*Optical Express
*Peoples Ltd
*Princess Royal Trust for Carers
*Reid Furniture Company Ltd
*Linda Reid
*Reliance Secure Task Management
*Reuters (Tokyo)
*SCA Packaging Scotland
*Scottish Countryside Alliance
*Scottish Enterprise
*Scottish Landowners' Federation
*The Scottish Prison Officers Association
*THUS Plc
*University of Glasgow USA
*Vancouver Stock Exchange
*Vital Holdings Plc
*New Zealand High Commission (Public Sector PR)
*Special Olympics (Public Sector PR)
*William Grant & Son (Corporate Issues/Crisis Management) 	
 MH International Case Studies, accessed 11 October 2011. 
==People==
===Revolving door===
In 1996, Media House recruited David Whitton from Scottish Television to head its public affairs division. Whitton's later appointment as Donald Dewar's official spokesman, and thereafter his return to PR consultancy is symptomatic of the connectedness of the worlds of media, politics and advocacy in Scotland.
 Our people Media House, accessed 24 October 2014 
*Jack Irvine, executive chairman and founder. Former CEO and editor of The Mirror Group and News International
*Tom Cassidy, managing director. Has held senior editorial executive positions at Mirror Group and Express Newspapers and member of the PR and public affairs team at the Greater Glasgow Health Board.
*Ramsay Smith, executive director. Former editor of the Scottish Daily Mail, executive editor of The Scotsman, held executive positions in Mirror Group and senior journalist with the Daily Mirror.
Lois Boyle | Andrew Connell | Christine Dick | Caroline Gordon | Allan Hogarth |Lorna Inglis | Gordon Robertson |Lindsay Smith |
==Contacts==
Website: http://www.mediahouse.co.uk/index.htm 
:London office: 20 Ironmonger Lane, London, EC2V 8EY
:Glasgow office: 280 St Vincent Street, Glasgow, G2 5RL
:New York office: 340 East 57th Street, New York, NY 10022
==References==
Category:Public relations firms Category:Scottish PR firmsCategory:Scottish lobbying firms
Category:LobbyingCategory:Scotland
Category: Financial sector lobbying