Pokémon Presents

Pokémon Presents is the current name used for the periodical presentations from The Pokémon Company, in which news and updates about the Pokémon franchise are shared. Originally, news about upcoming events, updates and games was shared via the on the Wii and Nintendo Video on Nintendo 3DS. In 2011, Nintendo launched their Nintendo Direct series, which provided news via pre-recorded video presentations. An offshoot of this, titled Pokémon Direct, began in 2013 and along with occasional live press conferences this format continued until 2020, when it was replaced by the Pokémon Presents format.
This article lists all of these Pokémon presentations, and the major announcements made at each of them.
==2013==
===January 8, 2013===
On December 29, 2012, a teaser was added to the end of a commercial that revealed there would be a special announcement on January 8, 2013. On January 3, 2013, the international Pokémon websites posted a message to return to their respective site on January 8, 2013 for a special announcement.
On January 7, 2013, it was revealed that the announcement would be a special edition of Nintendo Direct, which would be named Pokémon Direct, and that it would be broadcast simultaneously around the world (Japan 8pm JST, 11am GMT and 6am EST).
The Pokémon Direct was presented by Satoru Iwata who began with the history of the franchise and was concluded with the reveal of Generation VI with two new games for the Nintendo 3DS, called Pokémon X and Y. A trailer was shown, introducing the three first partner Pokémon, , and , snippets of both overworld and battle gameplay, and ending with the reveal of two legendary Pokémon, later revealed to be named and , respectively. In addition, Iwata also stated that, for the first time in the franchise's history, the games would be released simultaneously worldwide in October 2013.
===September 4, 2013===
A second edition of Pokémon Direct was announced on September 3, 2013 and aired the following day on September 4, 2013 (Japan 8pm JST, Europe 1pm CEST, 12pm BST and 7am EDT).
It revealed a new service called Pokémon Bank and an associated transfer service called Poké Transporter. Besides the aforementioned features, the opportunity of the player to receive one of the Kanto first partner Pokémon from Professor Sycamore was revealed, along with their respective Mega Evolutions (in Charizard's case, only Mega Charizard Y was revealed, though it was referred to as simply "Mega Charizard" at the time), and with the Mega Ring, an item associated with such evolutionary phenomena. The give-away of the main Kalos first partner Pokémon, on the other hand, was revealed to be made by Tierno, one of the player's friends. The release of two special Pokémon-themed editions of the Nintendo 3DS XL was announced for both the United States and Europe. 
A new Pokémon, , was also accidentally revealed for a split second, which is part of 15:18 on the official video from the Nintendo Direct website, and at 15:11 on Nintendo's YouTube upload.
==2015==
===September 10, 2015===
The Pokémon GO Press Conference (Japanese: 新事業戦略発表会 New Business Strategy Announcement) was a live press conference announced and held on September 10, 2015, revealing the smartphone game Pokémon GO as a collaboration between The Pokémon Company, Niantic, and Nintendo. It was hosted by Tsunekazu Ishihara, , Junichi Masuda, and Shigeru Miyamoto.
The conference was presented in Japanese and English with consecutive interpretation and streamed on . A video of the conference was later uploaded to the official English and Japanese Pokémon YouTube channels.
==2016==
===February 27, 2016===
A third edition of Pokémon Direct was announced on February 24, 2016 and was scheduled for midnight on Pokémon Day in Japan for the Pokémon 20th Anniversary (Japan 12am JST, Europe 4pm CET, 3pm GMT and 10am EST).
The presentation was hosted by Tsunekazu Ishihara of The Pokémon Company. A retrospective trailer was broadcast, culminating in a developmental preview and the announcement of the Nintendo 3DS videogames Pokémon Sun and Moon. It was indicated that a worldwide holiday 2016 release was planned for the games. Additionally, the games of Pokémon Sun and Moon were also stated to incorporate playability in nine languages - the returning languages include Japanese, English, German, Spanish, French, Italian, and Korean from Pokémon X and Y, while Simplified Chinese and Traditional Chinese are set to make their debuts as language options.
The 2016 re-releases of Pokémon on the Virtual Console platform were also reiterated. Subsequently, connectivity capabilities of handheld consoles were reviewed: the Game Boy's Link Cable, the Game Boy Advance's Wireless Adapter, and the worldwide Internet-based interactions of the Nintendo DS and the Nintendo 3DS. It was later revealed that Pokémon who originate from the Virtual Console variants of Pokémon Red, Blue, and Yellow Versions (as well as the Japanese editions of Pokémon Red, Green, and Blue, as mentioned in the Japanese broadcast) will be able to be transferred to Pokémon Sun and Moon by way of Pokémon Bank.
==2017==
===June 6, 2017===
A fourth edition of Pokémon Direct was announced on June 5, 2017 and aired on June 6, 2017 (Japan 11pm JST, Europe 4pm CEST, 3pm BST and 10am EDT).
The presentation was hosted by Tsunekazu Ishihara of The Pokémon Company and Junichi Masuda from Game Freak. Pokkén Tournament DX was announced for Nintendo Switch and Virtual Console releases of were announced for a release on the Nintendo 3DS eShop on September 22, 2017. were announced for a simultaneous release worldwide on November 17, 2017.
==2018==
===May 30, 2018===
The Pokémon 2018 Video Game Press Conference (Japanese: ポケモン新作発表会 Pokémon New Work Announcement) was was a live press conference announced and held on May 30, 2018, announcing the spin-off game Pokémon Quest for the Nintendo Switch and mobile devices, the core series title Pokémon: Let's Go, Pikachu! and Let's Go, Eevee! for Nintendo Switch, as well as a future core series title for 2019. It was hosted by Tsunekazu Ishihara, Shigeru Ohmori, Junichi Masuda of The Pokémon Company, Shinya Takahashi of Nintendo, and Tatsuo Nomura and of Niantic.
The conference was presented in Japanese and English with consecutive interpretation and was live-tweeted by the official @Pokemon and @poke_times Twitter accounts. A video of the conference was later uploaded to the official English and Japanese Pokémon YouTube channels, as well as subtitled versions for the official French, German, Italian, Spanish, and Korean YouTube channels.
==2019==
===February 27, 2019===
A fifth edition of Pokémon Direct was revealed on February 26, 2019 and aired on February 27, 2019, Pokémon Day (Japan 11pm JST, Europe 3pm CET, 2pm GMT and 9am EST). 
The presentation was hosted by Tsunekazu Ishihara of The Pokémon Company and Junichi Masuda and Shigeru Ohmori from Game Freak. were announced for a simultaneous release worldwide in late 2019 on the Nintendo Switch. A trailer showed snippets of both overworld and battle gameplay, ending with a CGI cinematic introducing the three first partner Pokémon, , , and . Post-trailer, Ohmori revealed the names of the first partner Pokémon as well as a map of the games' region, Galar.
===May 29, 2019===
The Pokémon 2019 Press Conference (Japanese: ポケモン事業戦略発表会 Pokémon Business Strategy Announcement) was a live press conference announced on May 27, 2019 and held on May 29, 2019 (Japan 10am JST, Europe 3am CET, 2am BST and 9pm EDT). It was presented in Japanese, English, and Chinese with simultaneous interpretation after the initial comments by Ishihara presented with consecutive interpretation and was live-streamed worldwide on Twitch in English and YouTube in Japanese. The stream was initially planned to also be live-streamed in Chinese on , but was canceled due to network issues.
 
It announced a game for the Nintendo Switch, a new store in , the cloud service Pokémon HOME, the mobile application Pokémon Sleep, the Pokémon GO Plus + device, and the spin-off game Pokémon Masters for mobile devices. It was hosted by Tsunekazu Ishihara of The Pokémon Company, Hiro Matsuoka of Toho, Yoriomi Uego of , Ethan Wang of NetEase Games, Junichi Masuda of Game Freak, Kazuhiro Maruyama of Nintendo, and of Niantic.
As with the previous live conference, it was live-tweeted by the official @Pokemon and @poke_times Twitter accounts. A video of the conference was later uploaded to the official English Pokémon YouTube channel and the official Chinese account.
===June 5, 2019===
A sixth edition of Pokémon Direct was announced on May 27, 2019 and aired on June 5, 2019 (Japan 10pm JST, Europe 3pm CEST, 2pm BST and 9am EDT).
The presentation was hosted by Tsunekazu Ishihara of The Pokémon Company and Junichi Masuda, Shigeru Ohmori, James Turner, and Kazumasa Iwao from Game Freak. It revealed new information on .
==2020==
===January 9, 2020===
A seventh edition of Pokémon Direct was revealed on January 7, 2020 and aired on January 9, 2020 (Japam 11:30pm JST, Europe 3:30pm CET, 2:30pm GMT and 9:30am EST). The presentation was hosted by Tsunekazu Ishihara of The Pokémon Company and Junichi Masuda and Shigeru Ohmori from Game Freak.
It began with a quick reveal of Pokémon Mystery Dungeon: Rescue Team DX for the Nintendo Switch, a remake of 2005's Pokémon Mystery Dungeon: Red Rescue Team and Blue Rescue Team. The game was given a release date of March 6, 2020, and a demo was made available after the presentation, with progress in the demo able to be transferred to the full game. Following this was the reveal trailer for the Pokémon Sword and Shield Expansion Pass, with the announcement that Game Freak has chosen to expand the original games instead of releasing an updated game like Pokémon Platinum or Pokémon Ultra Sun and Ultra Moon. Hiroyuki Tani, the director at Game Freak overseeing the Expansion Pass, gave an overview of the two parts of the expansion, The Isle of Armor, releasing in June 2020, and The Crown Tundra, releasing in Fall 2020. Pokémon HOME was also announced to have a February 2020 release.
===June 17, 2020===
The first Pokémon Presents presentation was announced on June 16, 2020 and was held on June 17, 2020 (Japan 10pm JST, Europe 3pm CET, 2pm BST and 9am EDT). It was hosted by Tsunekazu Ishihara of The Pokémon Company and was streamed on the official English and Japanese Pokémon YouTube channels.
It revealed Pokémon Smile, Pokémon Café Mix, New Pokémon Snap, the additions of Mega Evolutions and to Pokémon GO, a special Max Raid Battle event, and the addition of and new Isle of Armor-inspired trainer outfits to Pokémon GO. 
===June 24, 2020===
The second Pokémon Presents was announced at the end of the previous on June 17 and was held on June 24, 2020 (Japan 10pm JST, Europe 3pm CET, 2pm BST and 9am EDT). It was hosted by Tsunekazu Ishihara and Masaaki Hoshino of The Pokémon Company, and Steven Ma of and was streamed on the official English and Japanese Pokémon YouTube channels.
It announced Pokémon UNITE, a game for the Nintendo Switch and mobile devices, developed by .
==2021==
===February 27, 2021===
The third Pokémon Presents was announced on February 25, 2021 and was scheduled for midnight on Pokémon Day in Japan for the Pokémon 25th Anniversary (Japan 12am JST, Europe 4pm CET, 3pm GMT and 10am EST) and was streamed on the official English and Japanese Pokémon YouTube channels.
The presentation was hosted by Tsunekazu Ishihara and Takato Utsunomiya of The Pokémon Company. A retrospective trailer was broadcast, followed by a trailer for New Pokémon Snap and information on Pokémon Day events in Pokémon Sword and Shield, Pokémon Café Mix, Pokémon GO, and Pokémon Masters EX, culminating with the announcement of the Nintendo Switch video games Pokémon Brilliant Diamond and Shining Pearl and Pokémon Legends: Arceus.
===August 18, 2021===
The fourth Pokémon Presents was announced on August 13, 2021 and was held on August 18, 2021 (Japan 10pm JST, Europe 3pm CET, 1pm GMT and 9am EST) and was streamed on the official English and Japanese Pokémon YouTube channels.
The presentation was hosted by Takato Utsunomiya of The Pokémon Company. It was focused on video games Pokémon Brilliant Diamond and Shining Pearl and Pokémon Legends: Arceus, as well as Pokémon UNITE and Pokémon Masters EX. In addition, Pokémon Café Mix has been revamped into Pokémon Café ReMix.
==2022==
===February 27, 2022===
The fifth Pokémon Presents was announced on February 24, 2022 and aired on Pokémon Day (Japan 11pm JST, Europe 3pm CET, 2pm GMT and 9am EST) on the official English and Japanese Pokémon YouTube channels. 
Unlike previous presentations, this Pokémon Presents was not advertised for Western regions until 30 minutes before the presentation started, as The Pokémon Company did not heavily promote the event there and were unable to postpone it worldwide in light of the ongoing invasion of Ukraine by Russia.Promotion Of Pokémon Scarlet & Violet Reveal "Significantly Reduced" Due To "Major World Events" - Nintendo Life (retrieved March 12, 2022)
The presentation was hosted by Tsunekazu Ishihara and Takato Utsunomiya of The Pokémon Company. The presentation announced Pokémon Scarlet and Violet, the Daybreak update for Pokémon Legends: Arceus, an online animated series set in the Hisui region, a gift for Pokémon Brilliant Diamond and Shining Pearl players that allow them to encounter , Generation VII Pokémon for Pokémon GO, the inclusion of for Pokémon UNITE, bonuses for Pokémon Masters EX in celebration of the game's 2.5-year anniversary, and new special events for Pokémon Café ReMix.
===August 3, 2022===
The sixth Pokémon Presents was announced on August 1, 2022, and aired on August 3, 2022 (Japan 10pm JST, Europe 3pm CEDT, 2pm BST and 9am EDT) on the official English and Japanese Pokémon YouTube channels. 
The presentation was hosted by Takato Utsunomiya of The Pokémon Company. The presentation announced new information on the upcoming Pokémon Scarlet and Violet, such as the region, the story, the rideable legendary Pokémon and , the characters, new Pokémon and regional forms, and new features such as co-op play, the Terastal phenomenon, and Tera raids.
The presentation also announced the Pokémon World Championships event that will be held on August 18–21, 2022 in London, which will include Pokémon GO and Pokémon UNITE tournaments for the first time. Additionally, the presentation announced the Pokémon GO Fest event held on August 5–7, 2022 in Sapporo, Japan; the Pokémon GO Fest 2022 finale event on August 27, 2022; updates to Pokémon UNITE in celebration of the game's 1st anniversary; updates for Pokémon Masters EX in celebration of its 3rd anniversary; and 's return to Pokémon Café ReMix through a limited-time event.
Additionally, a Pokémon Watch Party aired on the official Japanese Pokémon YouTube channel one hour before the Presents started, on August 3, 2022, Japan 9pm JST.
==2023==
===February 27, 2023===
The seventh Pokémon Presents was announced on February 21, 2023, and aired on Pokémon Day (Japan 11pm JST, Europe 3pm CET, 2pm GMT and 9am EST).
The presentation was hosted by Tsunekazu Ishihara and Takato Utsunomiya of The Pokémon Company. The presentation began by announcing the dates for the upcoming Pokémon World Championships in , Japan as August 11–13, 2023. Also announced was the set, and a stop-motion animated series titled Pokémon Concierge created in collaboration with Netflix.
For games, the presentation announced DLC content for , entitled The Hidden Treasure of Area Zero. The DLC will be delivered in two parts, The Teal Mask in autumn 2023, and The Indigo Disk in winter 2023. The presentation also gave new details about Pokémon Sleep and the Pokémon GO Plus + peripheral (both first announced at the Pokémon 2019 Press Conference) with the game coming in summer 2023 and the peripheral due to be released on July 14, 2023 in most regions.
Also announced were the inclusion of in Pokémon UNITE; the inclusion of Paldea first partner Pokémon , , and in Pokémon Café ReMix; and new sync pairs and bonuses in Pokémon Masters EX in celebration of the game's 3.5-year anniversary.
===August 8, 2023===
The eighth Pokémon Presents was announced on August 4, 2023, and aired on August 8, 2023 (Japan 10pm JST, Europe 3pm CEDT, 2pm BST and 9am EDT).
The presentation was hosted by Takato Utsunomiya of The Pokémon Company. It began by showcasing information on the 2023 Pokémon World Championships in Yokohama, including exclusive product lines that will be awarded as participation and Champion prizes. A new Worlds-exclusive card, , was announced, along with an exclusive Worlds Pikachu plush. The presentation also announced various activities to do in Yokohama during the event, such as photo-ops, Pikachu Parades, and the Pokémon Trainer Cruise, a docked cruise ship that eventgoers can visit.
Two new animated series were announced: Pokémon: Path to the Peak, based on the Pokémon Trading Card Game and premiering on August 11, 2023, during the World Championships; and Pokémon: Paldean Winds, based on . Also announced is the English broadcast of Pokémon Horizons: The Series.
For spin-off games, the presentation showcased an extended narrated preview of Detective Pikachu Returns, as well as the release of Pokémon Trading Card Game and for the Nintendo Switch Online.
Announcements for included the debut of , Mega Diancie, and Mega Rayquaza during Pokémon GO Fest events in , , and , as well as a global GO Fest event that will be held on August 26–27, 2023. Additionally, Generation IX Pokémon will debut in Pokémon GO starting September 2023.
For , the first sync pair from the Paldea region, , was revealed to be making her debut alongside a story event, which began at the same time as the presentation. This came alongside the announcement of the new Sprint and Field roles, which were given to Nemona & Pawmot and the newly announced , respectively. Other events and bonuses for the run-up to the game's four-year anniversary were also announced.
A new battle mode called Panic Parade and the debut of for were announced, as well as special bonuses to celebrate the game's 2-year anniversary. Other mobile game announcements included the debut of for and a Good Sleep Day event for to be held during a full moon, in which 's Drowsy Power will be stronger than usual.
Finally, the presentation closed with several announcements for . A Tera Raid Battle event entitled "" was announced, in which players a and battle against a Tera with the Mightiest Mark. Additionally, a trailer and extended preview on The Hidden Treasure of Area Zero DLC parts The Teal Mask and The Indigo Disk were showcased. Several new Pokémon were revealed, namely , , , and .
The VOD for this Pokémon Presents was reuploaded on August 16, 2023 in Japanese and Korean, and on August 17, 2023 worldwide, in order to replace a snippet of a fanmade music cover used in the Scarlet and Violet DLC trailer.Tweet by Lewtwo (@Lewchube). Posted on August 16, 2023.Tweet by Lewtwo (@Lewchube). Posted on August 16, 2023. The original VODs and trailers have since been removed.
==2024==
===February 27, 2024===
The ninth Pokémon Presents was announced on February 20, 2024, and aired on Pokémon Day (Japan 11pm JST, Europe 3pm CET, 2pm GMT and 9am EST).
The presentation was hosted by Tsunekazu Ishihara and Takato Utsunomiya of The Pokémon Company. The presentation began with announcing Tera Raid Battle events for Pokémon Scarlet and Violet featuring from February 28 to March 5, from March 6 to 12, and a re-run of from March 13 to 17. The presentation then announced a Pokémon Horizons: The Series crossover event in Pokémon GO, debuting wearing Captain Pikachu's hat, , , and into the game.
For Pokémon Sleep, it was announced that , , and would be added to the game, and an event distribution of 10 Poké Biscuits and 1,000 diamonds would be available until April 30, 2024. For Pokémon Masters EX, the presentation announced the debuts of and , alongside an in-game photo creator. For Pokémon Café ReMix, the debuts of and were announced, alongside a "Friendly Chefs from Paldea" event held from February 27 to March 14, 2024, which lets players add specially outfitted , , and to their staff. Finally, the presentation announced 's debut in Pokémon UNITE beginning on February 27, 2024, with and announced to debut later during the year.
The Pokémon Trading Card Game Pocket was later announced — a mobile game based on the Pokémon Trading Card Game which lets players collect, trade, and play with digital cards. Yuji Kitano of Creatures, Inc. briefly hosted the Pokémon Trading Card Game Pocket segment.
Finally, a trailer for a new core series game, Pokémon Legends: Z-A, was shown, scheduled to release on the Nintendo Switch in 2025.
==Nintendo Direct==
Announcements relating to Pokémon games have also been made during other Nintendo Direct presentations:
* November 12, 2015:
** , , and (3DS VC; Japan)
** (3DS VC; North America, Europe, Australia, and New Zealand)
** 
** Japan release date of Pokkén Tournament; Shadow Mewtwo amiibo card
** Europe release date of 
* September 13, 2017:
** New Ultra Beasts ( and )
** English names of the new forms (Dusk Mane / Dawn Wings)
** Z-Move
** More details about the special distribution for 
** Pre-order bonus of 12 Quick Balls
** Story variations and new locations in USUM
** distribution for USUM for players who buy the VC releases of 
* September 4, 2019:
** Trainer customization in 
** Pokémon Camp
** Curry
** New ( and )
* March 26, 2020:
** More details about The Isle of Armor
* September 23, 2021:
** announced as a planned future release on Nintendo Switch Online + Expansion Pack
* September 13, 2022:
** Pokémon Stadium and announced for 2023 on Nintendo Switch Online + Expansion Pack
* February 8, 2023:
** announced as a planned future release on Nintendo Switch Online
* June 21, 2023:
** More details about The Hidden Treasure of Area Zero
** Detective Pikachu Returns announced for release on October 6, 2023
* September 14, 2023:
** More details about Detective Pikachu Returns
==Trivia==
* The August 8, 2023 Pokémon Presents was leaked through a Pokémon Masters EX datamine on July 28, 2023 (containing the substring "Campaign_PokemonPresents", the string "startDate", and a of 1691499600 (August 8, 2023 at 13:00 UTC)). 
==External links==
* Nintendo Direct (USA)
** Nintendo Direct (Japan)
** Nintendo Direct archive (UK)
==References==
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