Chris Woodcock

Chris Woodcock was head of corporate affairs and then community and public affairs director for Kellogg's, but has now retired from his ‘day job’. 
==Activities==
In 2000 Kellogg's funded and publicised a study by the New Policy Institute on Breakfast clubs in schools.
:A new educational resource, the `Breakfast Clubs: A How to...Guide', written by the New Policy Institute (NPI) (1) and supported by Kellogg's, is now available to schools and other organisations free of charge on http://www.breakfast-club.co.uk .
:The `How to...Guide' has been written following extensive research by NPI into the current provision of out-of-school clubs in the UK (2). The Guide includes information on the essential pre-requisites of a successful breakfast club, guidance on how to seek funding from public sources, an overview of other resources that are available and ways to maximise nutritional benefits and learning opportunities within a club.
:Provision of school breakfast clubs is in line with Government policy for out-of-school-hours learning activities, which improve educational standards and increase childcare opportunities for working parents. The `How to... Guide' features a foreword by Jacqui Smith, Parliamentary Under Secretary of State for School Standards, who provides her support for the breakfast clubs programme.
:Co-author of the `How to...Guide', Cathy Street says: "Our research shows that there has been a seven-fold increase in the number of out-of-school hours clubs being established, and breakfast clubs are a core part of this(3). However, the majority of schools questioned said the main difficulty in setting up a successful breakfast club is a lack of available information, support and guidance on long-term planning, financing and staffing in order to keep going. The Guide has been written in response to this need."
:Commenting on the guide, Kellogg's head of community and public affairs Chris Woodcock explains: "Research has shown that a successful breakfast club can reduce truancy and improve concentration levels, as well as providing children with the best possible start to the day. We hope the `How to... Guide' will make breakfast clubs a reality for more schools and help children make the most out of their school day."
:To complement the `How to...Guide', Kellogg's has sponsored the Breakfast Club Awards Scheme in association with Education Extra. Over the next three years, Kellogg's is investing £55,000 each year in a series of Breakfast Club Awards, ranging from 30 £500 `Start Up' Awards to 20 £1,000 `Expansion Awards' and eight £2,500 `Excellence Awards'. Anyone can visit the web site http://www.breakfast-club.co.uk to print extra copies of the Breakfast Club Awards application form, which has been sent to the head teacher of every maintained school in the UK.
==Affiliations==
Voluntary roles:
*Chair High Peak CVS
*Board Member: Derbyshire LAA Board (VCS nominee)
*Associate Governor: Glossopdale Community College
*Trustee: Glossopdale Furniture Project
*Committee Member: Glossop Cricket Club
*Board Member: Community Foundation for Greater Manchester
*Board Member: Rathbone Training
:Chris also undertakes occasional paid consultancy work, utilising his experience and skills gained in the fields of community and public affairs. Chris is a resident of Glossop, in the High Peak. (Source)
*New Deal Task Force - member
==Notes==
# PR Newswire 'SCHOOL BREAKFAST CLUBS MADE EASY WITH NEW `HOW TO GUIDE'' News Release, Monday 21 February 2000, 17:31 GMT.
==Notes==
Category:Food lobbyists and PR consultants