South Boulevard

South Boulevard (Japanese: サウスサイド　ストリート Southside Street) is a street lining the southern half of Lumiose City in the Kalos region. It connects to North Boulevard, Estival Avenue, and Vernal Avenue. This is the first part of Lumiose City that the can explore in , along with Vernal Avenue. The other parts are blocked until the player has defeated Team Flare at the Kalos Power Plant and watched Clemont relight the Lumiose Gym.
South Boulevard has three gates connecting it to outside routes. In the southwest is the Gate, in the southeast the Gate, and in the northwest the Gate.
==Places of interest==
===PR Video Studio===
A purple building where Trainer PR Videos can be created, located directly across from the South Boulevard Pokémon Center. PR Videos filmed here can be shared with passers-by and people who have been given the player's Nintendo 3DS Friend Code.
When the player reaches a sufficient amount of , the woman at the right counter will add new video effects for PR Videos. She will add two different sets: one if the player has at least 25 points of style, and the other for at least 90 points of style.
Benefit 	Req Style
New video effects for Trainer PR Videos(Must talk to woman at right counter) 	25
New video effects for Trainer PR Videos(Must talk to woman at right counter; if previous set has not been received,the player must re-enter the building before she will reveal the second set)	90
===Sycamore Pokémon Lab===
Professor Sycamore's Pokémon research lab is located directly opposite Vernal Avenue. It is here where the player can receive either , , or upon defeating Professor Sycamore in a Pokémon battle early in the game, as well as their corresponding Mega Stone. After the player enters the Hall of Fame, they can return to the lab to get the Poké Radar from one of the scientists on the second floor.
On the second floor, the player can change 's .
===Coiffure Clips===
A small hairdresser located opposite the Gate. The player can have their hair colored and styled here.
The prices and options are slightly different for male and female players. If a female player requests a styling, she may choose to have the stylist style only her front hair or all of her hair (including her front hair, as a secondary option).
*Styling and color: 3,000 (, front style only: 2,500)
*Styling: 1,500 (, front only: 500)
*Color: 2,000
For both male and female players, the options for colors are the same. In order from lightest to darkest, they are: Blond/Blonde, Orange, Honey, Brown, and Black.
The styling options differ significantly for male and female players. If the player has at least 50 points of , additional styling options will be available.
*Male: Very Short, Short, Medium. Additional: Medium Perm
*Female: Short, Bobbed, Medium, Long. Additional: Ponytail, Pigtails
*Female (front): Sideswept, Bangs
At any point, instead of choosing a specific color or style themselves, the player may leave the decision to the stylist by selecting the "Surprise me" option. If this option is chosen, the stylist will pick a random style or color different from the player's current one.
Benefit	Req Style
New styles
*Male: Medium Perm
*Female (full styles): Ponytail, Pigtails	50
===Restaurant Le Nah===
One of four restaurants in Lumiose City where the player can pay to be served a meal and the server will battle the player before each course. After finishing a meal at the Restaurant Le Nah, the player will receive a reward of up to 15 Tiny Mushrooms depending on how well the player did.
The Restaurant Le Nah is the cheapest restaurant to get into, but only offers Double Battles. It is the first restaurant the player is able to access.
Benefit 	Req Style
10% meal discount	25
Meal price	Meal types 	Turns per battle	Reward for perfect meal
3,000 	Double Battle	2 	15 Tiny Mushrooms
===Lumi Cab===
Lumi Cab is a taxi service that lets the player travel between many stops around Lumiose City for a fee; destinations that are farther away cost more. If the player has enough , the fare will be half price. If the player does not have enough money to pay for the ride, the will challenge them to a battle.
From South Boulevard, fares range from 710 to 4,200 before any discount.
Benefit 	Req Style
50% discount on fares	140
===Gogoat Shuttle===
Signposts located around South Boulevard, where the player can ride a that will take them to South Boulevard East or South Boulevard West. The fare is flat at 200.
==Style==
Within Lumiose City, the player has a degree of style which can be raised by doing things around the city. If the player has a high style, prices may be lower, more items and services may be offered, and certain establishments may be accessible that were not before.
The effects of style on this street are noted in the sections above. Additionally, the O-Power can be obtained at Café Introversion with high enough style:
Location 	Benefit 	Req Style
Café Introversion	Mr. Bonding will give if the player has all other O-Powers	190
====Non-player characters====
In addition to the above benefits, some NPCs will change their dialogue as the player's style increases, and several new NPCs will appear in various places (mostly cafés) around the city as well. On South Boulevard, at 25 points of style, more people will appear in Café Introversion, and at 50 points of style, more people will appear in Shutterbug Café.
==Shops==
===Poké Mart===
===Poké Miles===
In the Pokémon Center on South Boulevard, a butler will exchange items for the player's Poké Miles.
==Items==
===Sycamore Pokémon Lab===
===PR Video Studio===
===Shutterbug Café===
===Café Soleil===
==Pokémon==
After entering the Hall of Fame, Diantha will appear in Café Soleil and offer to trade a holding Gardevoirite for one of the player's . The Ralts will have perfect and IVs.
==Trainers==
 
===Alleyway===
===Sycamore Pokémon Lab===
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==Appearance==
Game 	South Boulevard	 	 	 	
 	 	 	 	 	
 	 	 	 	 	
 	  	 	 	 	 
==Trivia==
* South Boulevard makes an appearance as a backdrop when a Pokémon from Kalos is used in the Alola Photo Club in .
==Names==
Language	Name 	Origin
Japanese	サウスサイド　ストリート Southside Street 	From southside
English 	South Boulevard 	From south
German 	Südring 	From Süd (south)
Spanish 	Bulevar Sur 	From sur (south)
French 	Rue Méridionale 	From méridionale (southern)
Italian 	Corso Basso 	From basso (lower)
Korean 	사우스사이드 스트리트 Southside Street 	Same as Japanese name
==Related articles==
Category:X and Y locations
Category:Cities
fr:Rue Méridionale