Tumblr

Tumblr is a micro-blogging platform with social networking features that allows users to post text, images, audio, and video. It is a popular tool for fannish picspams and gifsets. Tumblr users interact by replying directly to posts, "liking," and reblogging with optional commentary. 
Users can also DM each other via the "ask" feature, though the receiver then has the power to choose whether to answer privately, directly to the asker, or publicly on their blog, revealing the original question to all and sundry. In 2016 Tumblr added a messaging feature allowing blogs to chat back and forth privately. Lengthy discussions do take place on Tumblr, although they are less structured than on journaling platforms such as LiveJournal and Dreamwidth. 
On December 3 2018, Tumblr put out a post announcing that "Starting Dec 17, adult content will not allowed on Tumblr, regardless of how old you are" , with people comparing this to the demise of LiveJournal. See Tumblr NSFW Content Purge and Companies, Copyright and Censorship.
Tumblr user tearlessrain has categorized Tumblr history into three "ages." The First Age is Tumblr pre-Dashcon, the Second Age is Tumblr post-Dashcon but pre-Tumblr Purge, and the Third Age is Tumblr post-Tumblr Purge. Overall, this way of sectioning Tumblr history is meant to show a slow move from a more user-run, fandom-friendly site to a site that's changed corporate owners multiple times and developed purity culture and cringe culture.It just occurred to me that I kind of arbitrarily started... Tumblr, Sept 29, 2020. (Accessed 10/6/2020)
See Timeline of Fandom on Tumblr.
==Fan Use==
Tumblr is extremely diverse both in terms of the type of fandom, and the type of fanac hosted there. Gifs, filk, vids, fanart, fanfiction, screencaps, image macros, podfic, recs, RPing and meta can all be found there. A quick search for the tag "fanfic" produced results on the first page ranging from Dragonball Z to Glee, as well as Harry Potter, NCIS, Tiger and Bunny, Doctor Who, Sherlock (BBC) and Justin Bieber RPF.
Fanfiction posting on Tumblr can take unique forms. Ficlets or drabbles can be built up collaboratively in the Tumblr equivalent of an impromptu round robin, entirely in the hashtags.wallmakerrelict in fanficrants. Tumblr etiquette? Or plagiarism?, 18 February 2012. (Accessed 21 February 2012); archived linkXMFC hashtag fic example (Accessed 21 February 2012 (now offline, no archived link)) Single-author ficlets may also appear as replies to a photo post.(Accessed 21 February 2012)
Asks are sometimes used to submit prompts for fanfic or fanart. Askblogs are a popular form of RP for fan artists.
fuckyeah (sometimes also "fyeah") is a popular prefix for many Tumblrs devoted to a one specific topic; this is not just limited to media fandom tumblrs.For instance the popular prefix fuckyeah, such as "fuckyeahsharks" or "fuckyeahtattoos," both actual Tumblrs. Examples include fuckyeahinazuma, fuckyeahfandomprompts, fuckyeahpodficplatypus, and fyeahcopyright.
Fanfic Flamingo is a Tumblr blog that has gained many off-Tumblr fans. Many Texts From Last Night Meme blogs are hosted on Tumblr. The long-running blog, Fandom Problems, has accepted and posted anonymous rants about various fandom problems since 2012 and remains a popular fan-focused blog in 2024.
One Tumblr-specific meme is for a user to post a picture of an arrow pointing up or down with a caption along the lines of "Your soulmate," "Your future," or "What you'll dream about tonight." When this appears on another Tumblr user's dashboard, it will (usually) be pointing at a picture randomly displayed in a third user's post; if the resulting combination is amusing or apt, it can be screencapped and shared.A few examples of 'arrow' posts should show up here
===Challenges===
Tumblr is often used to encourage the creation of fannish content by challenges. In a master post, the rules or prompts are posted and participating creator repost that masterpost with their contributions.
Some examples of tumblr challenges
*30 Day Shipping Challenge
*30 Day OTP Challenge
*TD 30 Day Challenge
*fictober
*Make Me Choose
*Video Game Challenge
===Polls===
see Tumblr polls for further details
Tumblr started rolling out its poll feature on January 18, 2023.Post by @staff, Jan 18, 2023. Archived from the original on April 8, 2023. Tumblr users can post polls with up to ten options and an 80 character limit for the text in each option. Polls have a countdown for when the voting period ends.Polls - Help Center, Tumblr. Accessed and archived on April 8, 2023. After the voting period is over, the results are publicly available but not traceable to specific accounts. For example, if there was a poll between the colors blue and red, the results would not show if user "blues-clues" voted for the color red. 
While some Tumblr users disliked polls, they became very popular and were used across the site in a variety of ways. Some were primarily not fannish, like a poll inviting tumblr users to make a cake by voting on ingredients, which became a meme after the majority of users voted for vanilla extract.Know Your Meme (Feb 7, 2023): Vanilla Extract. (archive link) However, the poll system has been widely used for fan use. Sometimes this is relatively simple, such as allowing people to vote for favorite characters, ships, or specific books or episodes within a canon. Some uses are a less straightforward like having people vote to choose their favorite brief not!fic or headcanons, voting on infamous fanfiction, or voting on a character's favorite drink. 
The most noteworthy fan use of Tumblr polls is to create blogs devoted to multi-round bracket tournaments. The tournaments might compare ships (e.g., mfshipbracket), characters (example: eldestsiblingtournament), or fandoms. It's common for bracket-runners to refuse submissions of real people, MCYT, and Harry Potter or problematic fandoms.For example, this submissions post (archived April 30th) from the "Evil MILF Tournament" asks for no Minecraft Youtubers and no Harry Potter. In several cases, fannish poll brackets have resulted in wank. A prominent example of this is the March 2023 Tumblr Pirate Battle.ToomintheEllimist (Nov 20, 2023): [Fan Polls Tumblr and the Battle of the Gay Pirate Shows]. Wank write-up for :/r/hobbydrama. (archive link)
In the second half of 2023, a number of fannish-focused blogs were created which took submissions and ran polls to find out which characters, shows, fanfics and other related things were well known and which were obscured. They were typically titled some variation of Do You Know This X?
==Common Tumblr Terms==
*Askblog - an RP tumblr
*-blr - "____blr" can be used to describe a tumblr blog with a certain theme or focus. For example, a "bookblr" is a tumblr that posts about books.
* dash - dashboard, where you can see the latest posts by every tumblr you follow; similar to a journal friendslist
* discourse - An ongoing instance of controversy or drama. Used similarly to "wank" but without necessarily implying that the controversy is fannish in nature.
* feels - intense feelings
*gpoy - common saying on Tumblr that stands for Gratuitous Picture Of Yourself, originally in reference to a selfie; often used as a tag on a reblog of something you identify with/that inadvertently describes you
*notes - all tracked responses to a post, including "likes" and "reblogs"
*reblog - a standard site function that lets you repost a post made by someone else, retaining the link back to the original post; many tumblrs consist primarily of reblogged content. Reblogged images display on all the users' blogs, but the image itself is not reuploaded and has the same URL.
*repost - to post someone else's art or gifsets, especially when the original creator has already posted them to Tumblr. A lot of fanart is downloaded from other sites and posted by someone other than the artist to Tumblr, but even works that are available on Tumblr can receive the same treatment. For example, a Tumblr gifset can be reposted by downloading the individual gifs and then reassembling them in a new post instead of reblogging the existing post; many consider this plagiarism.See this post by codenamecesare for a discussion of the issues. Also, Tumblr images can be incorporated into new text posts by copying the URL, which does not show who originally uploaded it (e.g. http://media.tumblr.com/tumblr_me5zjnBUNB1rzhnr4.gif)
*staff - or @staff, referencing the url of tumblr headquarter's blog. generally regarded as incompetent and the subject of complaints and mockery
==Etiquette ==
===Reblogging ===
Since tumblr is built around reblogging, it is natural that complex and sometimes contradictory forms of reblogging etiquette have developed.
====Comments====
Conflict sometimes arises when one user reblogs a post with commentary that the OP doesn't like. For instance, someone may post a shippy picspam, and the person who reblogs the image may complain about the problematic representation of that ship in the canon. Other times, someone may post about the reasons why they hate a specific show, pairing or character, and then tag their post so that it appears on the tracked tags page for that topic; this practice has led to the admonishment "Don't tag your hate". In fact, the motto even has its own "tag" on Tumblr. See For one example see the Kurtofsky Wanks in Glee fandom. While the concept may sound simple, in practice it can be confusing and hard to apply with Tumblr users being given complicated instructions on when and how to tag and in what order to place their tags. and The motto has spread outside of Tumblr and has been seen on Goodreads and other social media platforms that use tagging. It was also featured in E!Online's 2014 article "Sleepy Hollow Star Orlando Jones' Guide on How to Be Your Best Fangirl".
Sometimes posts that go viral or otherwise become popular can break containment, leading to a wide variety of unrelated tags and commentary being added -- all of which OP will see in their notifications. Some posters enjoy this. Tumblr post by jaskierx. Posted 16 November 2023. alt link., some do notINSERT POST COMPLAINING ABOUT RANDOM FANDOM TAGS HERE. there's so many. Ooh all of the "why is everyone tagging this homestuck" posts are like a genre of their own. Oh or that one vivisection joke that got hijacked by Danny Phantom fandom (alt link, alt link). -- while people may do many kinds of commentary, fandom tags and reblogs specifically have become a recognized thing/widely joked about phenomenon on tumblr (see also Blorbo From My Shows). Even "fandom posts" can get a hostile response when they get attention from other fandoms.e.g. , originally about The Locked Tomb, started getting tags about Vanilla Extra meme that was popular on Tumblr at the time. TLT fans responded pushing back on this (final reblog by once-a-polecat). Actually this might be joking rather than hostile. I've definitely seen some more hostile examples like "stop tagging this [other fandom]" -- here's an example, post from 2024. Oh second example: Post from 2021 complaining about people tagging MCU on Marvel Comics art.
Tumblr users also have developed a preference for where the comments are paced in a reblog. Over time, many users feel that added commentary should happen in the tags instead of the main body. As one user remembers:
There are several reasons for limiting comments to tags:
Others take a dim view of attempting to limit comments on reblogs:
====Stripping the Source====
A major violation of tumblr etiquette is reblogging posts while stripping the source:
====Reblog Don't Repost====
In addition to asking fellow fans to not strip sources, many fans prohibit "reposting" of content. This applies mainly to image posts, but can crop up in text or video posts. Creating a new tumblr entry with content pulled from another tumblr post or from a non-tumblr source without permission is considered by many to be a major breach of tumblr ethics. This applies even if the source of the image is listed and full credit given to the creator. And, if you reblog reposted content you are in the eyes of many to be equally guilty. Fans are expected to turn away from such posts or, at the very least, attempt to locate the original artist or creator for permission before reblogging:
This has led somefans to add notes on their posts indicating when they have the artist's permission to upload their content to tumblr. Still, for many fans, even that permission note is considered suspect:
Even if permission has been granted to repost, fans are instructed to search through tumblr, find the artists's tumblr blog and use those images instead:
There are daily calls for action against fans who use content without permission or credit. Actions include reporting other users to tumblr abuse and calling on others to blacklist and block offenders and to refrain from reblogging the offender's posts. 
====Editing Not Permitted====
Many tumblr users feel that it is rude to remove the original poster's text. Likewise, editing or removing the follow-on comments is considered to be equally rude:
Some posters feel devalued when their entire post is not reblogged:
====Reblogging Your Own Posts====
Reblogging your own content is considered by some to be acceptable as long as it does not happen too often:
====Only With Permission ====
Even when the content comes from within tumblr and remains on tumblr, some tumblr users feel that permission should be granted before reblogging their posts. Exactly when permission must be obtained and for what content covers a vast spectrum, making it difficult to predict when a reblog might run afoul of a specific user's expectations. And, since many tumblr users do not put their reblogging criteria in visible locations, users have little or no advance notice. (Part of the confusion is likely the result of users from different subcultures and fandoms within Tumblr stumbling across one another. A user who usually follows gif-makers might never have been socialized into the personal-blog parts of tumblr.)
The types of content that require permission before reblogging range widely:
"Selfies" - reblogging selfies is even more fraught. Some fans feel you need to ask for permission:
Others are offended if you do not automatically reblog their selfies. Here, one fan apologizes in advance for not automatically reblogging:
This has led some fans to not comment or reblog any selfie posts:
"Role playing"
undefined "personal stuff"
 
"stuff I tag 'do not reblog'"
"untagged posts"
"asks" - an ask is a way for tumblr users to send a question to the blog owner. The owner can then respond privately or post the question and answer publicly to their blog. This has led some to prohibit reblogging asks, especially in the role playing community:
"read more" posts. This is where the main text of the post is folded so that in order to read the user must affirmatively click. It is a popular tool on Livejournal-style blogging platforms to spare your followers from having to spend too much time loading images or scrolling past content that doesn't interest them. In the tumblr world, the tool itself can be used in the same way; however, "read more" posts are considered by many to be a type of private conversation that readers should neither reblog nor comment on:
Some of the above content types (e.g. selfies and read mores) contain potentially sensitive information that on other social media sites could have been friendslocked. The act of reblogging preserves and make more visible content that, at least in the eyes of the OP, was obscure enough to be secure. Thus, some practices on Tumblr, although seemingly antithetical to the spirit of the site, are attempts to overcome its limitations. Because of this, some feel that Tumblr's design violates the "tools not rules" principles of design - that if the operation of the tool requires end users to adopt complex rules, then the design must be changed to fit that reality.
====End Result ====
The difficulties of navigating a social platform built on reblogging is not limited to fandom. Parents who use tumblr to post photos of their children have also objected to their content being reblogged without permission. This has led some to joke:
It is not surprising then, that for many fan users, reblogging remains a source of social anxiety and fear:
Others have suggested that tumblr users should not reblog, but should create their own content.
===Tagging===
Like reblogging, tagging posts is a central feature of the tumblr platform. Tumblr uses 'free form' tagging which allows users to create their own custom hashtags. Tags serve many purposes. Tags allow blog owners to label their posts to locate them later and to allow others to do the same. Tags can also be used to offer additional commentary to a post (whether an original post or a reblog). And finally tags assist other readers in finding - or excluding- content from appearing on their dashboards.
Because fans rely heavily on tags to find content, some people annoyed when two or more series share the same tag, for example the American TV series and Kdrama Lie To Me, or the animated TV series and the movie Avatar. (Accessed Sept. 1, 2011)
To many fans, tumblr tags are a way of expressing additional commentary. Because the tags are stripped when a post in reblog, it is a place where people can express themselves freely without worrying about exposure to a wider audience. But on occasion, a reblogger will find the tag commentary enticing and will include the tags in the body of her reblog.
Tags are also used to label posts about topics that many readers find undesirable. An entire subculture has been created over what to tag, how to tag and when to tag. The rules are, if possible, even more complex and contradictory than re-blogging.
For example tumblr users are expected to tag content that might be upsetting or that might "trigger a fan:
However others worry that even the use of the word "trigger" might be problematic for some readers:
Posters are expected to walk a fine line - if you tag too enthusiastically you might offend someone else.
Even the order of tags is scrutinized. Here one fan writes that users should keep their opinions and their feels out of the first 5 tags. These first tags are the ones that tumblr uses to track posts:
Others find tumblr tagging etiquette frustrating and nonsensical. This user points out that it makes no sense to prohibit tagging a topic that is being critiqued if the content of the post is a critique of the subject:
For many the frustration is not so much that there are multiple types of tagging etiquette, but more the fact that some fans cannot embrace tagging diversity:
There has been increased scrutiny on tagging etiquette in the wake of numerous shipping wars, as anti-shippers and pro-shippers would frequently "cross-tag" their opinions. This became a problem in, for example, the Voltron: Legendary Defender fandom where anti-shippers would post gore/vore/child porn images and tag them in the main shipping tags. "Tagging hate" became so prevalent that separate Tumblr blogs were created so that fans could enjoy ship content without having to go into the main tag. 
The motto "Don't tag your hate" has since been widely adopted.
Tumblr tags are a convenient way to includes one's own commentary to content, as acknowledged by a tweet about the use of "lrt" (last retweet) on Twitter. 
===Following===
Some fans ask not to be followed: "What I (generally) don’t post here: Social justice stuff, isms, and similar serious matters. It’s not that I don’t care, it’s just that I come to Tumblr for fannish squee and relaxation, not to get angry and worked up over world politics/injustice, and all of that everything. So no, I’m not going to reblog that shit, sorry. If that offends you please don’t follow me." hawkland, accessed January 27, 2015 
===Liking===
Like Facebook and Twitter, Tumblr also offers its users the ability to "like" a post with a single click. Here too complex forms of etiquette have sprung up around selfies:"Liking" on Tumblr can be confusing. A fan in 2014 wrote: "It is a weird thing about tumblr that it keeps telling you that someone “liked your post” when in fact they don’t like your post, they like something else that someone said in response to it, and that thing may be the complete opposite of what you posted." , October 27, 2014
===Linking===
There are three types of "linking" on the tumblr platform. One where a reader links to a tumblr post on a platform outside of tumblr (Facebook, Twitter, Livejournal). The second is where the tumblr post links to another tumblr post (not a reblog). The third is where a tumblr posts links to content that is offsite. Naturally, there are multiple etiquette forms for each and they vary widely across time and among fan communities.
====Linking to tumblr posts from the outside====
The discussion of whether to obtain permission before linking to fan posts, fanfic or vids is part of an ongoing and much larger discussion in fandom (See Linking to Public Fan Sites and Goodreads). This has led to some confusion over whether one fan can link to another fan's tumblr post on their rec page, twitter account, blog, or Facebook.
Others feel that linking to fannish content posted to tumblr is acceptable (fic, vids, art) but personal tumblr posts are another matter. Unfortunately, there is little clarity as to what is and is not personal, and who makes that decision.
Interestingly, for some fans, the permission requirement is not limited to just tumblr content. In an informal survey, one artist asked her followers to "vote" on whether it was OK to link to their fanworks without permission - whether linking to the fanworks at the source or at a reblogged location. The "Nos" outnumbered the Yays" 4 to 1.No it is not OK to link: . Yes it is OK to link: 
====Linking to a tumblr post instead of reblogging====
====Linking on tumblr to outside content ====
Tumblr's terms of service state that one should not include copyrighted material on tumblr without permission. Some fans interpret this to mean they should not upload the content to tumblr's servers, but should instead link to the content where it is sourced. This is the preferred method for many fans for sharing outside fan art on tumblr; however even then it is not without controversy:
Others, somewhat bizarrely, focus on whether it is a violation of tumblr's terms of service to link to the outside content. For example, most YouTube videos have embedding enabled - the video streams from Youtube to wherever the code is embedded. This leads to confusion among tumblr users: 
==Controversies==
===Companies, Copyright and Censorship===
In May 2013, Yahoo! bought Tumblr for $1.1 billion,Yahoo to Buy Tumblr for $1.1 Billion dated May 19, 2013; [Yahoo to Buy Tumblr for $1.1 Billion reference link]. leading some fans to predict a slow and gradual demise of the platform as a fandom community.Tumblr sponsors post about advertising on Tumblr dated June 3, 2013;reference link. 
On 12 August 2019, it was announced that Verizon would be selling Tumblr to Automattic, the parent company behind Wordpress, just two years after acquiring the site in its purchase of Yahoo.Verizon is selling Tumblr to WordPress’ owner, The Verge. Published August 12, 2019 (Accessed August 14, 2019). Fannish glee ensued as it was revealed that Tumblr was sold for "less than $3 million", a significant writedown on the $1.1 billion that Yahoo paid to acquire Tumblr in 2013.Tweet by Dan Primack, posted August 12, 2019 (Accessed August 14, 2019).
===Fandom Migration===
 
Some journal-based fans have expressed concerns about fandom migrating to Tumblr. In light of the 2018 Tumblr NSFW Content Purge, some of those sites experienced an upsurge of fans returning to journals. 
===Fanart===
Many fans post fanart taken from sites such as Pixiv or deviantART without proper credit to the original artist. This is often because the tools one uses to post to Tumblr through one's web-browser do not adequately 'scrape' the link of an image you are blogging, as a result of Tumblr's rules about its API. Users must manually enter the URL of the fanartist's page in the "content source" field when uploading an image. See Sharing Fanart.
According to some, the problem of unattributed fanart has lessened as more fanartists join Tumblr.fanficrants. Tumblr etiquette? Or plagiarism?, comment thread started by etacanis, 18 February 2012. (Accessed 21 February 2012)
===Adult Content and Purge===
On December 3, 2018, Tumblr announced that a full NSFW ban would go into effect on December 17, banning "photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts." Staff specified that users could still freely post "exposed female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery", as well as "Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations".Adult content, Tumblr staff, December 3 2018
Prior to December 2018, Tumblr's official stance on the posting of "adult content" was:
In December, this changed: 
See Tumblr NSFW Content Purge (November 2018).
===Copyright===
===Tumblr Post Plus===
On July 21, 2021, Tumblr announced that they would be testing Tumblr Post Plus, a new premium content service and positioned as a direct competitor to Substack and Patreon.
This raised concerns for users, not least of which was running afoul of copyright law. In | Tumblr's official announcement, the company mentioned fanfic directly as possible premium content. 
On July 23, Tumblr | reblogged their initial post with more information to respond to concerns, which included:
It is unclear whether Tumblr staff consulted with lawyers on this point.
===Ban on Fictional Minors===
In November of 2022 tumblr updated their terms of service to include a ban on depictions of fictional minors in sexual situations.
While the proship community was initially skeptical that this change was meant to be taken as a flat ban on child and childlike characters in fiction and art, a sudden rash of unexpected account terminations swept the site. This ban was proven to be deliberate and strictly enforced in May of 2023 when several community blogs realized exactly what was getting their accounts terminated.
==Fan Comments About Tumblr ==
===2012 ===
===2013===
===2014===
All this leaving tumblr talk is making me hark back to the LJ days of old, man oh man.
===2015===
*Fandom is not your safe space
*Here is the secret to fandom: Give zero fucks about what anyone else is doing.
*I think the general mindset and culture of Tumblr is effecting what people choose to write about in fic
===2016===
 
*The Three Laws of Fandom
*Two Cakes Theory
===2022===
There was a sense in 2022 that people were migrating from Twitter to Tumblr, and this brought a flurry of "how to" guides (as well as jokes at new users' expense, or suggestions to discourage new people from joining). When Elon Musk brought Twitter in October 2022, the exodus from that site to Tumblr became even more plausible . An example "new user guide" from the-final-sif:. Tumblr post by the-final-sif, with additions by ufuckingpastry, atalana, and cardassiangoodreads. Archived 11 November 2022.
Some other examples:
==Resources/Meta/Further Reading==
* by Arduinna (24 May 2012)
* by Aja Romano at The Daily Dot (May 2013)
*Slashcast episode #42, Tumblr and the New Direction of Fandom (August 2013)
* by unwrapping (August 3, 2014)
* by fffinnagain (September 13, 2014)
* (Oct 2014)
*fail_fandomanon: (January 3, 2015)
*fail_fandomanon: (April 2015)
*All this talk about unpopular writers reminds me of how tumblr fandom is really lonely. (August 2015)
*Wow such low-life's, unfollowing just because you're being honest in an ask. (September 2015)
* (December 2015)
* at New Republic (February 2016)
* at Slate (March 2018)
*Transformative Works and Cultures Vol 27 (2018): Tumblr and Fandom
*To the Pillowfort Users: Can I just say something real quick? by PureSugarKane (December 14, 2018)
*Are You Pairing Fictional Characters the Way I Want You To?; archive link by Ratkinzluver33 (2019)
*Why do you think most antis are younger fans? (2021)
*A Brief History of Online Fanfiction Platforms by Fangirls Anonymous (May 2021)
* by dukeofash, November 2022 -- step-by-step guide explaining how to configure settings, including new settings added in Summer and Fall of 2022. Also discusses xkit briefly.
*The ficback machine project aimed at saving fanfic posted on Tumblr at the Internet Archive
*Heritageposts a blog which aims to take a look at Tumblr's "dark past".
==Terms of Service and Community Guidelines: Changes==
===Terms of Service===
*changes documented (March 2, 2012-May 9,2018)
*Last Modified: 2014-01-27 ("We’re just letting you know, here, that we were recently acquired by Yahoo! Inc. This section also includes an agreement where you're agreeing to agree to the terms of this agreement.")
*Last Modified: 2016-09-08
*Last Modified: 2017-09-26
* Last Modified: 2018-04-17
*Last Modified: 2018-05-15
*Tumblr's Hilarious New Legal Terms Of Service Include A Ban On Pretending To Be Benedict Cumberbatch archive link by Caroline Moss for "Business Insider" (January 30, 2014) -- related Tumblr: 
* by Aja Romano for "The Daily Dot" ("Tumblr caused an accidental mass panic over the weekend when it unveiled new Terms of Service. Thanks to the complicated dynamics of reblogging third-party content, fear that the site was exercising copyright control over users’ works caused the Internet equivalent of a mass stampede." Ends with "So relax, guys. Sure, it comes with more sponsored ads and less (searchable) porn now, but Tumblr’s still the same laidback, content-happy site you know and love.") (January 28, 2108)
===Community Guidelines===
*(August 27, 2018)
* (December 3, 2018)
* [ archive link] (December 3, 2018)
==Notes==
==References==
Category:Social Networking
Category:Microblogs
Category:Tumblr