TradeMONSTER

tradeMONSTER was an online brokerage company that specialized in option trading for the self-directed investor. Its offerings included trading in equities, exchange-traded funds, mutual funds and fixed income products. It began operating on Oct. 15, 2008 and was merged into OptionsHouse in 2014, with the newly formed company keeping the OptionsHouse name. The new company is a brokerage for active traders and investors. In the course of the merger, General Atlantic acquired OptionsHouse from PEAK6 and separately acquired a majority interest in tradeMONSTER from its shareholders. GA has a majority stake in the new combined company. 
tradeMONSTER entered the online broker space as traditional, giant firms like Charles Schwab, E-Trade and TD Ameritrade began to focus more on asset gathering and diversification, shifting away from a trading-based model. 
== History ==
Founded in 2008 by two option traders and brothers, Jon Najarian ("DRJ") and Pete Najarian, tradeMONSTER entered the online broker space as a traditional brokerage, with an emphasis on option trading. The company also offered proprietary trading tools and education. The brokerage was a subsidiary of Chicago based optionMONSTER Holdings Inc, and sister company optionMONSTER, a subscription based provider of market news, commentary, analysis and trading strategies.
tradeMONSTER was a registered broker-dealer and member of FINRA & SIPC. FINRA (Financial Industry Regulatory Authority) is the primary regulatory body of the securities industry. SIPC (Securities Investor Protection Corporation) helps recover missing or lost asset due to failed firms.
== Products and Services ==
tradeMONSTER provided a flexible and customizable trading platform for active stock and option traders. The platform is completely browser based, allowing traders access from anywhere, even through mobile phones. Every tradeMONSTER account includes access to proprietary trading tools, including tradeLAB™, strategySEEK™, & Exit Plan™. 
tradeLAB – Allowed traders to Analyze strategies using the power of visualization. The technology includes a color-gradient spectral map that lets traders visualize how their option strategies experience profit and loss between the current day and option expiration for any path the underlying stock might take. The tool automatically calculates the probability of the underlying stock being in various price ranges & risk metrics.
strategySEEK – Allowed traders to input their best forecast and risk priorities for a given stock, at which point strategySEEK scans thousands of options strategies for the ones most appropriate to the criteria given, taking the trading position design lead time out of the equation. 
Exit Plan – Exit plan helped traders understand what exits are available in any given trade and creates exit strategies that will help minimize potential losses and lock in potential gains. Traders can use Exit Plan to select trades you´d like to manage, set exits based on time horizon, profit target, or stop loss & monitor exit points with on-screen messages and email alerts.
== Key People ==
*Jon Najarian Co- founder
*Pete Najarian Co- founder
*Sanjib Sahoo, CTO
*David Gompert, Senior Market Strategist
*Don Pratl, Senior Manager of tradeMONSTER Education
== References ==
Category:Brokerages