Reputation House

Reputation House is a global business-to-business online reputation and brand management company headquartered in Dubai, UAE. It provides services and software to help businesses and individuals out-rank negative search results with positive web articles, new content, and websites.
It was founded in 2010 by Dima Raketa and Nikita Prokhorov, with offices in Dubai, Hong Kong, Chisinau, and Miami. The company provides Internet search management, helps businesses monitor and respond to online reviews, and collaborates to make operational improvements.
==History==
Reputation House was founded in 2010 by Dima Raketa and Nikita Prokhorov, with headquarters in Dubai, UAE. The company began as an online reputation management company, offering services to businesses and individuals.
To help improve online reputations, Reputation House creates favorable content for its clients with the strategic objective of displacing less flattering articles within Google search results, thereby diminishing criticism. Additionally, the company undertakes measures to conceal negative user-generated reviews, claiming them as the result of competitive interference rather than legitimate grievances.
Since its inception, the company has safeguarded the online standing of over 1,000 international clients, ranging from governmental entities and corporations to companies, non-governmental organizations (NGOs), and individuals. In addition to its reputation management service, the company has introduced two AI-powered applications: the Reputation House App and the My Reputation App. These applications enable businesses and individuals to monitor, analyze, and promptly respond to online reviews and mentions.
The company serves industries including hospitality, retail, healthcare, automotive, and real estate. Notable clients include Mercedes Benz, L’occitane, Prestigio, and Bat, among several others.
==Services==
Reputation House offers brand management and reputation management services. They review the online presence of businesses and individuals and provide action plans to help control how information appears in search engines.
The company's SERM (Search Engine Reputation Management) services are designed to shape the online image of a company or individual. The objective is to ensure that potential customers, partners, or anyone searching for information about the client only encounters accurate, positive, and verified information. The company employs various strategies and tools within SERM, including:
* Content Creation and Optimization: creating and optimizing various forms of content such as websites, blog posts, social media profiles, and press releases to highlight the positive attributes of clients' businesses or personal brands
* Search Engine Optimization (SEO): employing SEO techniques to enhance the visibility of positive content in search results through keyword optimization and strategic link building to elevate the ranking of favorable content
* Content Generation: developing high-quality, relevant, and engaging articles, blog posts, and social media content to overshadow negative search results.
* AI-Powered Social Media Monitoring: Leveraging AI software to scan social media profiles to identify comments, posts, or photos that can be viewed in a negative light. The company then takes steps to mitigate their impact, such as reaching out to website owners to remove or amend harmful content, addressing negative reviews, and resolving customer complaints.
* Review Management: suppression and removal of negative user-generated reviews while also analyzing customer sentiment to guide strategies.
* Data Privacy and Delisting: Identify websites where an individual's personal data is unknowingly listed and get it delisted.
==In the media==
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==References==
==External links==
* Official website
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Category:Companies established in 2010
Category:Advertising agencies
Category:Companies of the United Arab Emirates
Category:Companies based in Dubai