VDO.AI

VDO.AI is a global video advertising platform that is focused on accelerating user engagement. The company helps advertisers drive omnichannel customer journeys through meaningful engagement and assist publishers in unlocking new revenue streams to maximize monetization. VDO.AI enables them to capitalize on the immense potential video ads hold by offering data-driven ad solutions that drive engagement-driven experiences. Its AI-powered technological advancements are built to cater to the requirements of advertisers and publishers who are finding ways to thrive in the competitive environment.
The company works on cutting-edge technologies to create ad experiences that lead to higher user engagement and increased CTR. Intending to bring worldwide innovation to the AdTech industry, VDO.AI has gained a global reach in considerably less time and is continuing to achieve new milestones with each passing year.
==History==
VDO.AI was founded in 2018 by Amitt Sharma, an entrepreneur, inventor, researcher, and futurist who has always been keen to explore how technology can benefit humanity. Initially created to resolve the problem of monetization, with time, VDO.AI evolved into a growth engine for both publishers and advertisers and is now fully established in India, the United States, France, Spain, Vietnam, and Indonesia.
===Advertiser Platform===
VDO.AI enables advertisers to boost their ad engagement and generate better ROI through its high-impact, data-driven creatives. The platform aids in guiding customers through the entire buying process, from arousing interest to making a purchase, by utilizing its technological solutions.
VDO.AI has 700+ contextual segments that allow it to approach consumers from a variety of perspectives so as to align advertisements with their needs and preferences. Through skillful creation and optimization of ad campaigns across all screens, VDO.AI lets advertisers effectively reach their audiences. Every month, VDO.AI streams over 21 petabytes of data and serves advertisements to 2.1 billion users worldwide.
With savvy data utilization and powerful AI, VDO.AI develops flexible strategies that allow advertisers to reach the right audiences. Gaining a deeper insight into consumers’ needs through IP-enabled datasets and advanced audience mapping techniques, the AI-driven technology customizes ads based on user preferences. This customization bridges the gap between the brand and its target customers leading to increased brand awareness.
VDO.AI's native ad solutions include 3D Impact, 3D Wobble, and Carousel Shoppable Unit.
===Publisher Platform===
VDO.AI enables publishers to unlock new revenue streams through unified ad experiences. Its publisher suite offers unique and personalized ad solutions that maximize publishers’ revenue-earning potential and inspire them to continue creating high-quality content. 
VDO.AI is currently partnered with 500+ publishers and generates 50M+ monthly impressions with an ad completion rate of 60%. Its vast integration options and the widely dispersed group of servers make it feasible to deliver video content to publishers across all platforms. The suite also provides them with a custom video streaming infrastructure to serve contextually relevant advertisements that do not intrude on the viewer experience but rather make the ad appealing to them.
VDO.AI has various ad formats such as native video, product recommendation widget, in-app ad formats, and a recirculation unit. They are developed to help publishers generate additional revenue and increase the overall retention rate on their publishing platforms - websites, mobile apps, and CTV/OTT. The ad server delivers omnichannel videos to maximize impact while the powerful AI adjusts to real-time market situations to increase engagement as well as to drive more page views.
==Achievements==
VDO.AI constantly participates in large-scale research to incorporate data-driven insights into its ad solutions and enable smooth integration processes for advertisers and publishers across multiple platforms.
For its exceptional performance in providing publishers and advertisers with effective ad solutions, VDO.AI has bagged the following awards and recognitions -
AWARDS & RECOGNITION
S. no	Award Name 	Publication / Organizer	Category
 	 	 	
1 	Adgully Leader 2.0 	Adgully, India 	Excellence in Technology & Innovations
2 	8th MSME Awards 	Assocham, India 	Most Innovative Company of the Year
3 	India’s First Tech Startup Conclave 	AICRA, India 	Best Startup Initiative in AI sector
4 	E4M Real-Time Programmatic Awards 2022	E4M, India 	Best Connected TV/OTT Ad Campaign (for Scaler)
5 	(Finalist) Digiday Video and TV Awards	Digiday, US 	Best Digital Video Monetization Program
6 	(Finalist) 2022 AdExchanger Awards 	AdExchanger, US 	Best Data-Driven TV Campaign (for NBA)
7 	(Finalist) The Wires 2022 - Global 	Exchange Wire, US 	Best Use of CTV Technology (for NBA)
 	 	 	
1 	Top Ad Network 	Goodfirms, US 	NA
2 	Screenxx'21 	Adgully, India 	Best Brand Campaign on OTT Platform for Foodpanda, Thailand
==Future Goals==
Through the efficient integration of advertisers and publishers from around the world, VDO.AI aims to create a vibrant global video advertising ecosystem. Focused on transforming the AdTech industry, VDO.AI aspires to continue growing the audience base and engagement for existing brands and publishers along with welcoming newer partnerships. The company also aims to triple the monetization scope within existing brands and verticals. 
==References==
==External links==
* Official website
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Category:Companies established in 2018
Category:Companies based in New Jersey
Category:Advertising agencies