Folgers "Home for the Holidays" Commercial

The Folgers "Home for the Holidays" Commercial, also known as Folgers Incest Commercial or Folgercest fandom, relates to a 2009 holiday commercial by the coffee brand Folgers. In the commercial, a brother and sister reunite for the holidays and proceed to have Eye Sex with each other.
This squicked a lot of viewers, but fans of incest pairings found it hilarious and often reblogged it on Tumblr. A fandom grew from it, with fanfiction posted to Archive of Our Own and fanart to Tumblr.
==The Commercial==
===History===
The ad is a remake of the 1986 ad "Peter Comes Home For Christmas," which ran for many years. In 2009, the company decided to remake it. The brother was played by Matthew Alan, and the sister was played by Catherine Combs.
The commercial officially stopped airing after the 2012 holiday season.
===Subtext===
The commercial is shot like a romance. It adheres to the conventions of how you shoot pining and unresolved sexual tension, with lingering looks and the shy smiles. The subtext has less to do with the fact that she sticks the bow on his chest, and more to do with how the camera lingers on her face in the moment before she does: shy but wanting to make a move, her eyes flickering over him.
==Fandom==
The fic created for the commercial played a significant role into turning it from a meme into an actual fandom. Fans have commented with humorous disbelief on the number of fics published for this niche "fandom":
It persists in its meme from as well, though.
Fics come in two distinct types:
# Extensions of the story begun in the commercial, featuring our two unnamed protagonists.
# Stories that use the commercial as a sort of mad-libs script, rewriting it with a pair of siblings from their favourite fandom (a Home for the Holidays AU, if you will). Such fics are typically tagged as a crossover between Folgers and the other fandom.
With the former, popular tropes include:
* The reason the brother joined the Peace Corps was to get as far away from home as possible, trying to outrun his incestuous feelings.
* The box contains a wedding ring, and our boy is about to propose.
* Jabs at the idea that Folgers is "real coffee".
As a small fandom, the Folgers "Home for the Holidays" Commercial qualifies, and is regularly nominated, for Yuletide. It first appeared as a Yuletide fandom in 2011.The fic it inspired was by V_V_lala.
==Fanworks==
===Fanfic===
====Pure Folgers====
====Mad-libs for Another Ship====
===Vids===
* Folger's Christmas Ad Parody by Coz Baldwin and Angie. (Dec 24, 2011)
* Thor/Loki - Folgers Commercial by TeamLadyCay: a voice over of the commercial vid of Thor/Loki. (Dec 24, 2012)
* Folgers Incest Commercial - Extended Cut by Comedy Central Originals: a parody extended fanvid of the original. (Dec 9, 2015)
===Fanart===
XMasFolgers_WendyDoodles.jpg|X-Mas Folgers by WendyDoodles
DoublePines_Folgers_Pinecest.jpg|incestcoffee.png by Double Pines(Pinecest)
You're my present this year Helaemond.jpg|"You're my present this year" by @deakyfucks(Aemond Targaryen/Helaena Targaryen)
===Manips===
LannicestFolgersManip.jpg|Cersei/Jaime
LukeLeiaFolgersManip.jpg|Luke/Leia
AllutherFolgersManip.png|Alluther
===Gifsets ===
* by sail-not-drift, Cesare Borgia/Lucrezia Borgia
* by hyemi, Sam/Dean
* by haljathefangirlcat, Daemon Targaryen/Rhaenyra Targaryen
===Memes===
I_am_going_to_create_a_Christmas_commercial_that_is_so_incestuous.jpg
===Miscellaneous===
* Podcast I Ship It, episode 74: "The Best Part of Waking Up"
==Media Coverage==
* by Tanner Greenring for Buzzfeed (Nov 6, 2014)
* by Keith (Dec 22, 2012)
* by Aja Romano for The Daily Dot ()
* by Benjamin Park for "Vanity Fair" (December 23, 2015)
* by Gabriella Paiella for GQ (December 16, 2019)
== Archives & Fannish Links==
*Archive of Our Own
**Folgers "Home for the Holidays" Commercial fandom tag
**Inspired by Folgers "Home for the Holidays" Commercial additional tag
*Tumblr 
**Tags: folgercest & folgers
**Shipcestuous tag: folgers commercial
**folgersincest.tumblr.com
*Twitter tag: folgerscest & folgercest
==References==
Category:Live-action Television
Category:Incest Pairings
Category:2020 Featured Articles
Category:Fandoms by Source Text