Jeffrey Herzog

Jeffrey Herzog (born June 15, 1969) is an American entrepreneur and businessman. He is the Founder, Chairman, and Chief Executive Officer of media and technology company Avenue Z and previously founded multiple marketing companies including iCrossing (acquired by Hearst Communications in 2010) and ZOG Digital (acquired by Investis in 2017, previously owned by ECI and Investcorp).
==Career==
=====iCrossing=====
Herzog founded iCrossing in 1998, serving as its CEO. iCrossing held 12 domestic and international offices, and in 2010 completed over $120M in U.S. annual revenue. The company was sold to Hearst Magazines in 2010 for approximately $450 million. Hearst Corp.'s acquisition of iCrossing was the publisher's first entry into the marketing services business.
Over a 10 year span, iCrossing acquired and integrated five domestic and international companies including Proxicom (Virginia), NewGate Internet (San Francisco), Sharp Analytics (Salt Lake City), Spannerworks (UK), and 3GNet (Munich). iCrossing raised $125M in funding from individual and institutional investors including Goldman Sachs, Oak Investment Partners, and others.
By 2010, iCrossing, was described as one of the "largest remaining independent businesses that specialize in advising marketers on buying Web-search keywords, crafting their websites, and tracking what people are saying about their brands online."
=====ZOG Digital / Investis Digital=====
Following Hearst Corp.'s acquisition of iCrossing, Herzog established ZOG Digital in 2011, a digital marketing and technology company focused on digital and content marketing strategies. In 2016, ZOG Digital was named one of Forrester's 10 Search Marketing Agency Providers That Matter Most. The company was acquired by London-based Investis Digital in 2018 for an undisclosed sum. Upon announcing the acquisition, the company claimed it will "further enhance the corporate communications services provided by Investis." After the acquisition, Herzog took on the role of Senior Advisor to the former Chief Executive Officer, Don Scales and resident futurist, consulting to identify growth opportunities for the company. Investis Digital was ultimately sold to Investcorp, a global manager of alternative investment products, in April 2021 for $225M.
=====Avenue Z=====
Today, Herzog is the Founder, Chairman and CEO of Avenue Z, a media and technology company with offices in Miami, Orlando, and New York.
Founded in June 2023, Avenue Z is backed by Baleon Capital, a private equity fund focused on B2B tech-enabled services.
During its first four months of operations, the company acquired and integrated three media, public relations and technology companies. Those companies include The Snow Agency (Miami), Bevel PR, (Miami and New York), and DesignZillas (Orlando). In a report from PR Week, after merging together three different agencies, Herzog stressed his venture is focused on the convergence of media, creative, analytics and technology.
Herzog was named one of Phoenix Business Journal's Tech Titan's of 2013 and one of Best Startups' 101 Top CEOs in the Social Media Marketing Space in 2022.
==Personal life==
Herzog is married to Jill Herzog and is a father to four daughters.
Category:American chief executives
Category:Search engine optimization
Category:Entrepreneurship
Category:1969 births
Category:American people