Entertainment Software Rating Board

The Entertainment Software Rating Board (ESRB) is an organization that applies and enforces ratings, advertising guidelines, and online privacy principles for video games. It was established in 1994 by the Interactive Digital Software Association. By early 2003, it had rated more than 8,000 titles submitted by 350 publishers.
The ESRB applies ratings to video games based on their content. Their aim is to aid consumers in determining a game's content and suitability. A game's rating is displayed on its box, in ads and game web sites.
The rating has two parts: rating symbols and content descriptors. The rating symbols are found on the front of the game box and suggest what age group the game is best suited for. The content descriptors are found of the back of the box. They decribe particular content elements that may be of interest or concern.
==Symbols and Meanings==
The symbols the ESRB uses are stylized depictions of alphabetical letters meant to convey at a glance a game's suitability:
* eC (Early Childhood): Content may be suitable for ages 3 and older. Contains no material that parents would find inappropriate.
* E (Everyone): Content may be suitable for persons ages 6 and older. May contain minimal violence and some comic mischief or crude language.
* T (Teen): Content may be suitable for persons ages 13 and older. May contain violent content, mild or strong language, and/or suggestive themes.
* M (Mature): Content may be suitable for persons ages 17 and older. May contain mature sexual themes or more intense violence or language.
* AO (Adults Only): Content suitable only for adults. May include graphic depictions of sex and/or violence. Not intended for persons under the age of 18.
* K-A (Kids to Adult, no longer used): Content may be suitable for persons ages six and older. These titles will appeal to people of many ages and tastes. They may contain minimal violence, some comic mischief (for example, slapstick comedy), or some crude language.
* RP (Rating Pending): Product has been submitted to the ESRB and is awaiting final rating. This symbol usually only appears on ads and websites for games which have not yet been released.
==Content Descriptors==
The content descriptors appear on the back of the game box as well as in print ads and game web sites. The ESRB has over twenty content descriptors, such as Alchohol Reference, Blood and Gore and Nudity. All of their descriptors are listed on their web site.
==The Process==
To obtain a rating, a publisher sends the ESRB actual footage of their game's most graphic and extreme content. They also fill out a detailed questionnaire describing the game's content. Three trained raters, working independantly, then watch the footage and recommend a rating. If all raters agree on their rating, content descriptors are added and the ESRB notifies the publsiher of its decision.
When the game is ready for release, the publisher sends copies of the final version of the game to the ESRB. The game packaging is reviewed, and ESRB's in-house experts play the game to ensure that all the information provided during the rating process was complete and accurate. 
The identity of the ESRB raters are kept confidential. Raters cannot have any ties to the computer or video game industry.
==External Links==
* The ESRB web site: http://www.esrb.org/
* The ESRB Rating Symbols and Content Descriptors