Media psychology in Russia

Media psychology in Russia is a science that studies the correlation between individual and mass psychological consciousness, both globally and in Russia. It studies the relationship between individual and collective psyche, personal and mass consciousness, individual and collective unconscious, automatic communication (internal speech, self-esteem, communication with oneself), and mass communication (broadcast speech, the concept of communication in a group).Artishevskaia T.M. Media psychology in Russia: problems and perspectives [Mediapsikhologiia v Rossii: problemy i perspektivy] // Sign: the problematic sphere of media education [Znak: problemnoe pole mediaobrazovaniia] 2011 no1 (7). Since society is becoming more and more globalised, due to the changing concept of belonging to a particular social group, due to the fact that a person is influenced by numerous media resources, and due to a large amount of "information pollution», a sub-branch of psychology has emerged called "media psychology", which considers the influence of these aspects on a person's personal identity and self-consciousness. Media psychology develops ways of solving problems in the sphere of human communication. As a result, there are three interrelated practical areas of media psychology: media analytics, media therapy, and media education.
Media analysis, media therapy, and media education together form an elementary strategy and basic resource of media psychological protection for society in general and the individual in particular and meet the most important tendencies of social and human development in the direction of self-determination and individuation.
==Media analytics in Russia==
The purpose of media analytics is mainly to analyze the content of mass communication through the prism of compliance with the basics of security in the information-psychological sphere: the search for and identification of psychotechnologies used by information campaigns with a large number of listeners or participants. Media analytics also analyzes the consequences of media campaigns while interacting with such sciences as ethics, jurisprudence, and sociology. Media analytics is important for the development of not only psychology but for journalism as well.
According to sociological studies, 96 out of 120 children attending a Russian kindergarten watch TV “in the background” just as they wake up in the morning. Parents turn on the TV for them in case it will be “more fun for children to get ready for kindergarten”. Psychologists’ researches have shown that television has a negative impact on the immature mind. Jane Healy, a specialist in the media psychology sphere, claims that advertising and some TV programs are more focused on subconscious and reflexive human reactions, which do not contribute to the development of the thought process and weaken attentiveness.Vinterkhoff-SHpurk P. Media psychology. Main principles [Mediapsikhologiia. Osnovnye printsipy] Kharkiv, 2007.
==Media therapy in Russia==
Media therapy, as a practical sphere of media psychology, explores ways of defending people against informational technologies that are harmful to human consciousness. Individuals must be able to defend themselves against traumatic information in the media; they must develop reactions that are appropriate to the changing media environment and media trends; and they must self-identify themselves in the media environment in a healthy way.Verbitskaia IU. A. An attempt at sociotherapy in the midst of a mental attack [Popytka sotsioterapii v razgar psikhicheskoi ataki] // Lomonosov-2005. Materials of the International Scientific Conference of Students, Postgraduates, Young Scientists. In 2 p. P.1. Moscow, 2005.
==Media education in Russia==
Media education provides the audience with information about the influence of media and today's information technologies and allows people to feel calmer and safer and to adapt psychologically to the existing media flow as an individual begins to better understand how they are influenced by the media and the Internet. Media education is oriented towards the entire society, including the main players in the media sphere — journalists. Since it is journalists who transmit information to society, it is important that they are able to quickly and correctly comprehend information and avoid overly personal assessments and excessive broadcasting of their own psychological experiences and traumas. Journalists, with the help of media education, can acquire skills to reproduce information more appropriately. Saratov State University, named after N. G. Chernyshevsky, and Taganrog State Pedagogical Institute organized the first all-Russian scientific Internet conference with international participation. The Federation of Educational Psychologists of Russia, the Association of Film Education and Media Pedagogy of Russia, and the Portal of Psychological Publications actively joined this conference. The program committee included leading experts in the fields of media psychology and media pedagogy. These are such scientists as Ludmila Aksenovskaya, Elena Bondarenko, Yury Zabrodin, Natalia Kirillova, Alexander Korochensky, Galina Melnik, Elena Pronina, Alexander Fedorov, and others.Pronin E. I. About media psychology [O mediapsikhologii] // Pervaia Vserossiiskaia nauchnaia videokonferentsiia s mezhdunarodnym uchastiem «Mediapsikhologiia v Rossii: problemy i perspektivy», November 15–16, 2010.
==See also==
*Media psychology
*Media literacy
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