Saleh Lzeik

Saleh Lzeik (born 1990) is a marketing and communications consultant, personal brand advisor, public speaker, panelist and social media content creator with over 14 years of experience. Throughout his career, Lzeik has worked closely with individuals and businesses, providing them with compelling strategies and engaging content to enhance their brand presence and influence.
Known as "SAL" on social media, Lzeik’s captivating content, including interviews with renowned figures and discussions on various topics, has garnered a large following. Additionally, he showcases his expertise on significant global issues, notably through his insightful explainers on #climateaction. His active participation as a speaker at conferences, such as AdAge Communicate, CET Conference, and MENA Effie, further solidifies his status as a leading marketing expert and influencer in the Middle East.
==Early life and education==
Lzeik was born in Al Khafji, Saudi Arabia, to Lebanese parents; shortly after moving on to the capital city of Riyadh. He pursued post-secondary education in Marketing at Carleton University in Ottawa, Canada. He obtained an MSc from Universidad Rey Juan Carlos in Madrid, Spain, specializing in Marketing and Commercial Management. He furthered his expertise at Miami Ad School in New York City, USA, studying Brand Strategy and Management. Lzeik also attended the Cannes Lions School in Cannes, France, participating in the Young Marketers Academy.
==Career==
Lzeik is a seasoned marketing and communications consultant and personal brand advisor, boasting over 14 years of experience in assisting government and private organizations as well as senior executives in developing and promoting their brands. He is known for offering holistic solutions that enhance brand presence, visibility, and influence.
Throughout his career, Lzeik has held various key positions, showcasing his versatility and expertise in the field. His roles include serving as head of marcom consulting at Wafy, Saudi-based company with focus on Culture, Sport, Tourism and Entertainment. He also held a role as digital and social media content creator and director at Ethos Interactive. He has also worked as Director, Content and PMO at In Communications and Director, Brand Experience at Publinet Middle East. Furthermore, Lzeik contributed to the marketing efforts as Marketing Manager, Partnerships at Servantrip in Madrid and as Marketing Manager at Maestro Pizza by Daily Food Co., by which lead to a revolutionary shift in the F&B positioning within the Saudi market. Additionally, he played a vital role in executing marketing and communications strategies as a Communications Manager at In Communications in Riyadh.
His contributions to shaping brand experiences, managing strategic partnerships, and devising effective digital content strategies have earned him a reputation as a trusted marketing expert and personal brand advisor.
===Social media content creator===
Lzeik is a highly successful social media content creator, known as SAL. Within a year, he has amassed over 10 million likes. His unique content, featuring formal Arabic and popular sayings, has garnered him a dedicated following of over 850 thousand users across Instagram, TikTok, and YouTube. His engaging and valuable content on general knowledge has made him one of the fastest-growing content creators in the Middle East.
As a popular MENA Creator, during the celebration of Earth Month 2023, Lzeik contributed to the TikTok community with his insightful explainers on #climateaction. His impactful content, along with that of other popular creators from the MENA region, has sparked engagement and awareness on crucial environmental issues.
===Keynote Speaker===
Lzeik's expertise and thought leadership have also led to invitations to esteemed events such as MENA Effie 2023, CET Conference, and AdAge Communicate 2023, where he served as a panelist and a speaker.
==Licenses and certifications==
Lzeik holds a diverse range of licenses and certifications that demonstrate his commitment to staying abreast of the latest developments in marketing, AI, leadership, and communication. These credentials include:
* AI in Digital Marketing from Great Learning
* Google-trained and certified generative AI
* Strategic Selling with Perspective from Miller Heiman Group
* Certified in Advanced Negotiation Skills by Scotwork
* Content Marketer by HubSpot Academy
* Public Speaking and Emotional Intelligence Certification from Pluralsight
* Social Media Strategy Mapping from the General Assembly
* Resilient Leadership from Harvard Business School Online
* Certified Hootsuite Professional
* Certified Digital Marketer from Google
* Certified Mystery Shopper accredited by ISC-CX
* Certified Digital Marketing Associate from SMstudy
==Awards and recognitions==
* He has been credited as The Telly Awards 2021 Gold Winner in the General Non-Broadcast category for the "Anti-Bullying Squad" campaign, executed for the Saudi Ministry of Communications and Information Technology. 
* Recognized as Knowledge Officer Expert in 2021-2022, specializing in Marketing, Communication, and Advertising.
* Recognized as The Creative Floor Healthcare Awards 2021 Winner in the Mixed Media category for the "Your Eyes Will Suffice" campaign, developed for the Saudi Ministry of Health.
==Personal life==
Lzeik's life has been filled with a wide variety of experiences and international travel. Currently residing in Riyadh, Saudi Arabia, he has previously lived in Ottawa, Madrid, and Dubai.
As a passionate traveler, Lzeik has explored more than 34 countries, with visits to over 100 cities. In his free time, he enjoys skydiving, playing football, and playing padel.
==In the media==
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==References==
==External links==
* Personal website
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* Saleh Lzeik on YouTube
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* Saleh Lzeik on TikTok
* Saleh Lzeik on Snapchat
* Saleh Lzeik on Threads
Category:1990 births
Category:Communications consultants
Category:Brand management
Category:Public speaking
Category:Panelists
Category:Content Creators