Marketing Meeting 2016-12-30

For more info on joining the meeting see Marketing Meetings page.
== Agenda ==
# Marketing Budget Draft / Discussion
# Website timeline / fund raising
# Q&A on website reboot
== Marketing Budget Draft / Discussion ==
General approach for board budget was to pull back from everything to focus on this project. Several requests to break this into phases and/or increase clarity on what the project was (hence this meeting request). Note the Draft_2017_Budget only lists the sum of 50k.
Still the board has not signed off on the requested amount and would like to do fund raising to make up the difference.
==== Q: Has SAC considered any infrastructure setup/migration required for this undertaking as part of their 15k budget request? ==== 
Unsure:
* Action: (done) Jeff to reach out to SAC to clarify.
==== Q: Who does 20,000k fundraising? Marketing committee / or Board as part of OSGeo sponsorship call out? ==== 
* (done) Jody to send email to clarify board-priv to clarify about fundraising
* Jeff has reached out to some sponsors (and does not mind reaching out to more, organize via email).
* (done) Jody does not mind highlighting this as a focus as part of general OSGeo sponsorship call out.
== timeline / fund raising ==
Timeline:
* Jan 5th - board meeting (final 2017 budget)
* Jan 9th - send out EOI
* Jan 20th - close the EOI
* Jan 23-27 - evaluate EOI and ask short list for proposal
* Feb 10th - close proposal
* Feb 13th - evaluate and interview 
* Feb 24th - close contract
* March Kickoff
Fundraising:
* Jan 1st - kick off osgeo sponsorship/fundraising
* Jan 27th evaluate fundraising result for go/no-go decision
Idea is to have a go/no-go decision with both fund raising results and EOI list in hand.
== Q&A ==
==== Q: Is "website reboot a good name" ==== 
... or can we need a better name that covers how extensive this branding exercise is?
New name: “digital assets rebranding and website reboot"
==== Q: Can we start RFQ and fundraising concurrently? ==== 
Yes, EOI and fundraising will start in January, provided that the board signs off on the 30k as listed in the current budget draft.
==== Q: What will be the outcome of the project and how do we plan to use it in the future? ====
Deliverables are subject to contract, we are going in with the following expectations:
* Deliverable 1: Branding Book (covering core OSGeo brand, sub brands, cook book for projects that are interested)
* Deliverable 2: Website Template, Themes, Printing Assets etc...
* Deliverable 3: Content Migration
Volunteers:
* Determine/Contact stakeholders
* Interaction with GeoForAll, OSGeo Live, Service Providers, Local Chapters
* Ongoing website content maintence
Actions:
* Action: Jeff and Marc have volunteered to reach out to stakeholders
* Action: Jeff to contact Alex Mandel on SAC to confirm we are on the same page. No response Jody emailed SAC with results of budget discussion and invitation to take part.
==== Q: What items go beyond redesigning the website? ====
Brand guide book
* Start with Nicolas branding guide (http://cartogenic.com/OSGeo-brand/guide/)
* Ask RFQ to either unify existing branding; or propose a replacement
** Example: https://www.sandiego.gov/sites/default/files/visual-style-guide.pdf
** Example: http://gfdrr.github.io/innovation-lab-brand-guidelines/
** Example: http://patternlibrary.sandiego.gov/
==== Q: Does this include strategy guide? ==== 
This will be concurrent in January (needed so we can evaluate RFQ properly):
* Action: Marc will set up a meeting after a bit of prep
Category:Marketing Meetings