COVER Corporation

COVER corporation (カバー株式会社) or COVER corp., is the parent company of Hololive Production. It was founded by Motoaki Tanigo on June 13, 2016.
Its focus is on the development of VR and AR applications/software and Virtual Youtubers. 
The name Cover is a combination of Communication and Virtual.
== Internal Departments ==
According to a note published on November 16, 2022, Cover has 8 internal departments which are in charge of various aspects of the content production and promotion for Hololive Production. (Nov. 18, 2022) Retrieved from https://note.com/cover_corp/n/nd14caef1e1c0 A brief breakdown of each department can be found below: 
=== Distribution and content (live streaming) business ===
This department is in charge of the live streaming of talents under Hololive Production and its branches, essentially encompassing the direct fan-entertainer projects, as well as the HoloJournal which is COVER's stream tracker. 
=== 3D distribution business ===
This department focuses on the development of 3D environments and assets for COVER and Hololive. This department operates with relative autonomy from COVER, and has its own mo-cap studio used for the delivery of 3D content by Hololive talents.
=== MD (merchandising) business ===
The Merchandising business focuses on anniversary goods, special edition items, and collaboration merchandise. This department has reportedly seen major growth compared to 2020 due to the increased demand of goods from fans. The office keeps a number of previously sold goods on display.
=== Tie-up and promotion projects ===
This department acts as the advertising branch of COVER, securing endorsements and sponsorships for talents. Such instances include the Doctor Strange and Hololive Japan promotional collaboration, (Nov. 18, 2022) Retrieved from https://www.reddit.com/r/Hololive/comments/uc4jyp/crosspromotion_with_doctor_strange_in_the/ convenience store collaborations, Xbox Game Pass, and gacha games.
=== Live event business ===
The Live event business is solely responsible for the planning, organizing, and hosting of live events such as HoloFes and some solo-live events (YouTube live events are organized by the Distribution and content (live streaming) business). They are also the department that makes the most use of AR technology at live events. 
=== Overseas Vtuber business ===
The Overseas department encompasses the Hololive Indonesia, Hololive English, and Holostars English branches of Hololive. Due to the COVID-19 Pandemic, promotional projects involving the talents outside of Japan have faced multiple barriers due to travel restrictions. However, as restrictions are lifted the Overseas department has increased its presence overseas, such as at major anime conventions.
=== Media mix business ===
This department is focused on projects involving animation and manga. The department was in charge of animating the various previews for Hololive Alternative. 
=== Metaverse Business ===
While this business uses Metaverse in its name, COVER has not yet clarified any ties to other "Metaverse" projects from major tech companies. Instead, this department is responsible for the development of the HoloEARTH virtual space, which COVER says has been in development for a while, but have only recently been able to begin presenting to the public.
=== Facilities ===
==== Office ====
Over the course of their history, COVER had been using several offices as their HQ starting with a shared office space at the time of their founding. Their current office is located in Tokyo Mita Garden Tower in Minato Ward, Tokyo, Japan.
==== Studio ====
The studio is a major project by COVER after their 2nd funding round. Costing several billion yen, the studio is one of the biggest of its kind in Japan.
== History ==
=== 2016 ===
Cover Corp is established on June 13.https://cover-corp.com/en/company
=== 2017 === 
Release of Ping Pong League, a virtual reality table tennis game, on Steam.https://store.steampowered.com/app/495520/Ping_Pong_League/</br>
Tokino Sora debuts on September 7th on Niconico to 13 viewers.https://www.moguravr.com/vtuber-tokino-sora/ https://www.moguravr.com/tokyo-xr-startups-interview/
=== 2018 ===
Auditions for the 1st Generation of talents is announced.https://prtimes.jp/main/html/rd/p/000000005.000030268.html
Hololive 1st Generation debuts. 
Hololive 2nd Generation debuts. 
Hololive Gamers begins debuts. 
=== 2019 === 
Holostars is announced on May 27th.https://cover-corp.com/2019/05/27/holostars/
Hololive 3rd Generation debuts.
Holostars 1st Generation debuts. 
Hololive, INoNaKa Music and Holostars are all together integrated into "Hololive Productions" on December 2.https://prtimes.jp/main/html/rd/p/000000173.000030268.html
Holostars 2nd Generation debuts.
Hololive 4th Generation debuts.
=== 2020 ===
The first HoloFes live Nonstop Story is held. 
Hololive Indonesia debuts. 
Holostars 3rd Generation debuts. 
Hololive 5th Generation debuts. 
Hololive English -Myth- debuts. 
Hololive Indonesia 2nd Generation debuts. 
The second HoloFes live Beyond the Stage is held. 
=== 2021 ===
The Bloom, concert is held, separate from previous HoloFes projects, and first the first studio album Bouquet is released. 
IRyS debuts. 
Hololive English -Council- debuts. 
Hololive 6th Generation debuts. 
=== 2022 ===
The third HoloFes live is held, Link Your Wish, alongside the first Hololive Super Expo.
Hololive Indonesia 3rd Generation debuts. 
Holostars UPROAR debuts. 
INoNaKa Music ends activities, AZKi is transferred to Hololive.
Holostars English -Tempus- debuts. 
Hololive English becomes Hololive Production English. This branch now oversees Holostars English and Hololive English. It is overseen by Hololive Production Japan.
=== 2023 ===
The fourth HoloFes, Our Bright Parade, is held alongside the second Hololive Super Expo and the first Holo*27 collaboration album. 
The first Hololive 5th Gen concert, Twinkle 4 You, the first overseas concert comprised mainly of Hololive English talents, Connect the World, and a second original music project, Blue Journey were all announced at the end of the SuperExpo. 
Cover launched an initial offering listing on the Tokyo Stock Exchange(Mar. 27, 2023) Retrieved from https://twitter.com/achan_UGA/status/1640261311031549953 . 
Cover also announced the completion of their multimedia studio which housed a second Mocap studio, featuring over 200 high-end motion capture cameras, a chroma-key studio, and recording studio, totaling at a cost of 1.2bn Yen.(May. 22, 2023) Retrieved from https://note.com/cover_corp/n/nefc047ddc6ee 
Hololive English -Advent- debuts.
A new branch called Hololive DEV_IS is created along with the debut of ReGLOSS.
CCMC Corp is established with holo Indie being founded a month later in November.
=== 2024 ===
Cover USA is established.(Mar. 12, 2024) Retrieved from https://cover-corp.com/en/news/detail/20240312-01
Hololive English -Justice- debuts.<Br>
On October 25, 2024, Cover received 'recommendations and guidance' from the Japan Fair Trade Commission due to violations of the Act against Delay in Payment of Subcontract Proceeds, etc. to Subcontractors. Cover stated in a press release that it was "taking these recommendations very seriously" and "we will continue to make improvements to strengthen our compliance and prevent any recurrence of the aforementioned violations".(Oct. 25, 2024) Retrieved from https://cover-corp.com/en/news/detail/20241025-01 YAGOO released a tweet on October 28th apologizing to fans and business partners for concern and inconvenience caused.(Oct. 28, 2024) Retrieved from https://x.com/tanigox/status/1850809919869718859
=== History timeline graphic ===
== Media ==
=== Image Gallery ===
File:Cover Corp horizontal logo.png|COVER corp. logo from 2016 to 2019.
== References ==
== External links ==
* Hololive Production - Wikipedia
* カバー (企業) - Wikipedia (Japanese)
* Materials for Growth (2023 TYO Initial Offering)
Category:Cover Corporation