Strategic Communication Laboratories

Strategic Communication Laboratories (SCL) is a London based communications company set up by former advertising executive and old-Etonian Nigel Oakes. It calls itself, “the leading supplier of strategic communications, information operations and public diplomacy to governments and military clients around the world.” SCL’s approach to propaganda is based upon a methodology developed by the associated Behavioural Dynamics Institute. This apparently secret methodology was – according to SCL’s website - developed with $20 million funding from SCL’s backers.Strategic Communication Laboratories, History, (20 June 2008)
==Origins of the company==
The company’s website states that SCL was formed in 1993Strategic Communication Laboratories, History, (20 June 2008) although the company was not registered at Companies House until 20 July 2005. In September that year, the company officially launched as a military communications company at the Defence Systems and Equipment International (DSEi) arms show at London’s Excel Centre. Reporting the launch, The Observer called SCL a UK political communications consultancy firm, which it said was re-launching as a psyops operator.Oliver Morgan, ‘Lobby firm goes to war’, The Observer, 11 September 2005
What legal personality the company had prior to the 2005 relaunch - if any - is not clear. Companies House lists no former companies under that name although there were several companies affiliated to the founder Nigel Oakes during the 1990s so perhaps it existed in name only, whilst legally taking the form of a network of offshore entities. It must have existed in some sense because several newspapers in 2000 reported that the company had worked for the Indonesian government. Australia’s The Age reported at the time that SCL had operated in Indonesia since the final days of the Suharto regime,Simon Mann, ‘PR tweaks president, then folds his tent’, The Age, 7 August 2000 which confirms the company’s existence at least as far back as 1998. What it was, and what it was doing between its purported formation in 1993 and its first appearance in the press in 2000, however, is unknown.
==Activities==
SCL is clearly involved in military propaganda operations although few specific details are known of its operations. SCL’s website states that: 
:'The demand for the agency grew out of the failure and frustration many clients experienced when trying to apply traditional marketing techniques to non-commercial issues, such as resolution of wars and civil strife, strike aversion, international crises and riot control.'SLC Website, Strategic Communication Laboratories
Quoting Abraham Lincoln, the opening page of SCL's website clearly states its objective: 
:"Public sentiment is everything. With public sentiment nothing can fail. Without it nothing can succeed. He who molds public opinion is greater than he who enacts laws." SLC Website, Strategic Communication Laboratories
Here is another, perhaps more methodologically appropriate, quote often attributed to Lincoln:
:You can fool all the people some of the time, and some of the people all the time, but you cannot fool all the people all the time.Quote DB Authors :: Abraham Lincoln, accessed February 2007.
Who are SCL out to fool and with what, is not immediately obvious from their description of themselves. They are pioneers of "a new methodology" based on "16 years of academic research and development conducted at 42 universities around the globe." But what is it?
:"The methodology uses 'scientific techniques' from a variety of social sciences to make ‘communications with groups’ far more effective (and measurable)."
What this scientific methodology does is enable governments 'and countries' to 'manage their relationships with their key audience groups through more powerful communication.' SCL offers various solutions based on this methodology to help countries in specific governmental areas such as defence, foreign affairs, internal security, health, finance and tourism. The site also tells us that SCL are the 'leading supplier of strategic communications, information operations and [public diplomacy] to governments and military clients around the world'. Communication can be more than just propaganda. Their section on Homeland Security tells us they are in the business of 'population control.'
Public diplomacy, information operations and strategic communication are the polite terms for propaganda, spin and psychological operations, a further look at the site reveals that this methodology has a name (and an institute) the 'Behavioural Dynamics Institute' a 'virtual lab' led by Professor Phil Taylor of Leeds University.
At times their tone can be a bit ominous "In a world where the perception is the reality, all countries need to have the capability to manage their own perceptual alignment – otherwise someone else will." But they are not without humour, and quote Sourcewatch on their own site.SCL Strategic Communication Laboratories, reposted from Sourcewatch Nigel Oakes, their CEO has stated: 'We used to be in the business of mindbending for political purposes....'Lobby firm goes to war Oliver Morgan Sunday September 11, 2005 The Observer
SCL's website gives the following vague accounts of past operations:
*Design and develop a permanent military strategic communication facility capable of delivering strategic and operational psyop campaigns for a South Asian country.
*Production of a five-tiered training programme covering strategic, operational and tactical Psyop and the design and re-equipping of a communication facility. The personnel had to be able to take over the new facility after only six months.
*Design, build and install a Homeland Security Centre for an Asian country. The Opcentre can override all national radio and TV broadcasts in time of crisis.
*Design, build and install a diplomatic communication centre staffed by researchers, writers and spokespersons for an International Organisation.
*Design and installation of a Strategic Communication Centre to improve a country's ability to conduct Public Diplomacy.
*Recruitment, training and equipping an operational and tactical Psyop and Civil Affairs military unit for a British Commonwealth country.
==Areas of operation==
The company pledges strict confidentiality, saying that “absolutely no information concerning any of our past projects will be made available under any circumstances”.Strategic Communication Laboratories However, Nigel Oakes did tell Slate Magazine that they have worked for post-Apartheid South Africa and the United Nations.Sharon Weinberger, ‘You Can't Handle the Truth: Psy-ops propaganda goes mainstream’, Slate Magazine 19 September 2005 SCL are also known to have operated in Indonesia until 2000 and were reportedly operating there since at least 1998Simon Mann, ‘PR tweaks president, then folds his tent’, The Age, 7 August 2000 (see the page on SLC head Nigel Oakes for further details).
It is also extremely likely that SCL is involved in operations in Afghanistan. A word document previously posted on RUSI’s website lists retired colonel Ian Tunnicliffe of ‘Strategic Communications [sic.] Laboratories’ as a presenter of a talk at the RUSI event Countering Asymmetric Taliban Strategies in Afghanistan, held on 26 March 2008. The session Tunnicliffe co-presented was entitled Winning and Maintaining Indigenous Support: Current and Future Strategies.Google html version of the file http://www.rusi.org/downloads/assets/Programme.doc
===Lithuania - Training Centre "Valkyrie"===
In late 2009, "in cooperation with UK based company SCL", Training Centre Valkyrie opened in Lithuania, purporting to carry out many of the same activities as SCL does. The centre claims that it "creates, implements, and evaluates complete Strategic Communication campaigns for governments and military organisations worldwide" using a "unique scientific approach [which] focuses on creating real, measurable behavioural change, not simply conceptual change that may not be played out with real-world consequences""About Us", Training Centre Valkyrie, accessed April 27 2010 - this description is lifted verbatim from the "What We Do" section on SCL's website".What We Do", Strategic Communication Laboratories, accessed April 27 2010. The website for Valkyrie is only partially constructed (as of April 27 2010) but looks to be modelled on the SCL example - there are "Election Campaigns" and "Propaganda" sections under construction, and there are also a number of types of operation described: psychological operations; information operations; Civil-Military Cooperation (CIMIC); media operations; deception operations; computer network operations; electronic warfare and key leader engagement."Information Operations", Training Centre Valkyrie, accessed April 27 2010 The "offers" section of the website offers expertise in "research and analysis", election "consultancy" and "crisis management" "Offers", Training Centre Valkyrie, accessed April 27 2010 - with descriptions of work which are taken verbatim from the SCL Elections website."What can SCL do for you?", SCL Elections, accessed April 27 2010
The "news" section of the website gives details of a meeting between Lithuanian Valkyrie staff and SCL in London. Stating that on December 4th 2009 the head of Valkyrie, Aušra Antanaitienė met SCL's Ian Tunnicliffe to discuss and agree "collaboration of the two companies and supporting of training and campaign planning"."2009-12-06 The directors of training centre "Valkyrie" and "Strategic Communication Laboratory" of Great Britain met", Training Centre Valkyrie, accessed April 27 2010 The "news" section also gives details of an "Introductory PSYOPS course" given by Valkyrie to members of the Estonian, Latvian and Lithuanian military at the Latvian Military Academy in Riga on the 27th November 2009 where "attendants were acquainted with the knowledge of psychological operations, cross cultural communications and crisis management"."2009-11-29 The introductory PSYOPS courses in Riga",Training Centre Valkyrie, accessed April 27 2010
====Known affiliates====
*Aušra Antanaitienė - Head of Training Centre Valkyrie
*Darius Antanaitis - Lithuanian PSYOPS officer and "Information Operations" employee at TC Valkyrie "Darius Antanaitis", Linkedin, accessed April 27 2010
==Lobbying the Pentagon==
In April 2007 it was reported that:
Strategic Communication Laboratories (SCL), has retained the lobbying firm Global Policy Group to help it win contracts with the American government, and specially from the Pentagon. The U.S. military already employs several psychological operations (psyops) consultants in Iraq and, to a lesser degree, in Afghanistan.British Psyops for Pentagon, Intelligence Online, 20 April 2007 Congressional filings indicate that SCL spent approximately $20,000 lobbying the Department of Defense, Congress and the Department of Labour on ‘defense’ and ‘foreign ops’.
==People==
===Board of Directors===
====circa 2012====
*The Rt Hon Sir Geoffrey Pattie was listed as president of SCL Group People, Strategic Communication Laboratories' website, undated, accessed 24 September 2012 in September 2012. Companies House records show that he was a director of SCL Group between November 2005 and 1 December 2008. Companies House SCL Group, last accessed 21 March 2018 
*Nigel Oakes Chief Executive Officer 
*Alex Oakes Director 
*Alexander Nix Director 
*Roger Gabb Director 
*Julian Wheatland Director and Chairman 
*Rear Admiral John G Tolhurst CB FRAeS Advisory Board
*The Rt. Hon. Sir James Mitchell Advisory Board 
*John Bottomley FCIS Company Secretary 
*Ian Tunnicliffe Director of Information Operations: 'SCL's information director is colonel Ian Tunnicliffe, a former strategic communications expert at Britain's Defense ministry, who also served with the Office of Strategic Communications run by the Coalition Provisional Authority (CPA) in Baghdad.'British Psyops for Pentagon Intelligence Online, April 20, 2007
*Dr Andrew Stewart Advisory Board 
*Lord Birdwood Advisory Board 
*Lord Ivar Mountbatten Advisory Board
*Professor Phil Taylor BA PhD – Behavioural Dynamics Institute Advisory Board 
*Gavin McNicoll Advisory Board Strategic Communication Laboratories Non-executive board, Strategic Communication Laboratories, accessed 27 March 2011
*David Michaels, Senior Adviser, Advisory Board David P. Michaels - Senior Advisor, Strategic Communication Laboratories, accessed 27 March 2011
====Former Directors====
*Peter Varnish was listed as a member of the Advisory board in December 2005.SCL Key Management, Retrieved from the Web archive dated 30 December 2005, accessed 9 January 2008
===Known staff===
*Mark Broughton, public affairs director (in 2005) Sharon Weinberger, ‘You Can't Handle the Truth: Psy-ops propaganda goes mainstream’, Slate Magazine 19 September 2005
*Alexis Everington, Marketing Manager.BDEC Online Company Details for STRATEGIC COMMUNICATION LABORATORIES, (accessed 23 June 2008)
*Scherzando Karasu, Director of Political Affairs (as of January 2010)
===Shareholders===
====Circa 2006====
Several of the company directors hold shares in the company and there are a number of non-executive shareholders. In early 2006 it was reported that the Iranian born London property tycoon Vincent Tchenguiz had acquired 23 per cent of Strategic Communications Laboratories,Jenny Davey 'Tchenguiz turns focus to green projects' The Times (London), 31 January 2006, Tuesday Pg. 45 and in May that year the investment company Viatrade PLC bought a small stake. Conservative Party treasurer and venture capitalist Jonathan Marland also holds shares, as does his company Herriot Ltd.
The company’s latest Annual ReturnsStrategic Communication Laboratories (made up to 20 July 2006) list the following shareholders. They are arranged in descending order according to their share allocation.
:Name: Consensus Business Group, 18 Upper Grosvenor Street, London W1K 7PW :Shares held: 22,533
:Name: Nigel Oakes :Shares held: 14,849
:Name: Roger Gabb :Shares held: 11,266
:Name: R M Gabb, M A Gabb and M J Thompson as Trustees of the Glendower Settlement :Shares held: 11,266
:Name: Share Nominees Ltd on behalf of the Fund :Shares held: 9,013
:Name: Alexander Waddinton Oakes :Shares held: 7,429
:Name: CMTC Nominees BV (registered to an address in Curacao, Netherlands Antilles) :Shares held: 6,253
:Name: Paul David Ashburner Nix:Shares held: 5,633
:Name: Alexander James Ashburner Nix :Shares held: 5,249
:Name: Jonathan Peter Marland :Shares held: 563
:Name: Viatrade PLC :Shares held: 507
:Name: Herriot Ltd :Shares held: 338
:Name: S Marland & P Addington as Trustees of J P Marland’s child. :Shares held: 225
:Name: Harry Rollo Gabb Shares held: 10
==Subsidiaries==
===Election Campaign Services===
The website http://www.electioncampaignservices.com [no longer functioning] contained no information except a picture of a blond female model and a message stating that ‘Campaign Election Services is a subsidiary of Strategic Communication Laboratories’, followed by a link to SCL’s website. However, no company has ever been registered at UK Companies House under that name. A Whois search of electioncampaignservices.com retrieved from Domain Tools on 19 June 2008 at 10.44am reveals that the domain is registered to one Alexis Everington, who gives Nigel Oakes’s home address. Everington is known to have worked as an analyst at Beaver WestminsterBeaver Westminster, , (accessed 20 June 2008) the consultancy company run by ‘terrorism expert’ Paul Beaver. He was also formerly listed as a friend on Ian Tunnicliffe's Facebook page.Google Cache of <http://www.facebook.com/people/Ian_Tunnicliffe/753527169> as retrieved on 24 May 2008 17:48:11 GMT, (Accessed 20 June 2008)
==Address==
SCL are based at 33 St James's Square London SW1Y 4JS, Strategic Communication Laboratories according to their website, this houses 18 separate companies. These include Anglo & International Corporate Finance Ltd, Kobe Steel Europe Ltd, and Scotland & Associates. Postcode The Website according to http://www.whois.net was registered by REGISTER.COM, INC. www.whois.net, accessed 14/02/07 whose principal activity is to provide internet domain name registration and other online products and services such as web hosting, email, domain name forwarding and advertising.
==Affiliated companies==
*Behavioural Dynamics Institute. associated research company
*Advanced Strategic Initiatives, Inc, partner
*VT, partner
* Wise Strategic Communication"Partners", Wise Strategic Communication, accessed April 19 2010
==notes==
Category:Psychological WarfareCategory:Public relations firmsCategory:Strategic Communication