Advertising Association

According to its own website, Advertising AssociationHome page
:The Advertising Association is a federation of 31 trade bodies and organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services. It is the only body that speaks for all sides of an industry worth almost £19 billion in 2005.
== Reports ==
In January 2009 the Advertising Association published a report entitled "Children's wellbeing in a commercial world". This report had been produced for the panel of academics appointed by the Department of Children, Schools and Families (DCFS) to examine the impacts of the commercial world on children's wellbeing. The report concluded that,
" there was no evidence of a decline on children's overall wellbeing, nor that the net impact of the commercial world has been negative over the past fifteen years. Indeed it finds plenty of evidence that aspects of the commercial world enhance the wellbeing of children.". Advertising Association
News Release, accessed March 12 2009 
The academic panel was chaired by David Buckingham, Professor of Education at the Institute of Education, London University and member of the Advertising Education Forum(AEF).
==People==
*Tim Lefroy - Chief executive 
==Affiliations==
*Business4Life
*Mediasmart
*Advertising Information Group
===Lobbying firms===
*Weber Shandwick Register 1st September 2014 - 30th November 2014 APPC, accessed 29 January 2015 
====Former lobbying firms====
*Pagefield Register for 1st March 2014 - 31st May 2014 APPC, accessed 28 January 2015 
==Members==
The Advertising Association is a federation of 31 trade bodies and key organisations representing the advertising and promotional marketing industries including advertisers, agencies, media and support services.
===Advertisers===
ISBA
Proprietary Association of Great Britain (PAGB)
===Agencies===
Institute of Practitioners in Advertising (IPA)
Marketing Communication Consultants Association (MCCA)
===Media===
====Television====
BSkyB
Channel Four Television
Five
GMTV
ITV plc
Satellite and Cable Broadcasters' Group (SCBG)
Virgin Media Television
====Print====
Newspaper Publishers Association (NPA)
Newspaper Society (NS)
Periodical Publishers Association (PPA)
Scottish Newspaper Publishers Association (SNPA)
Yell (Yellow Pages)
====Posters====
Outdoor Advertising Association of Great Britain (OAA)
====Radio====
RadioCentre
====Cinema====
Cinema Advertising Association (CAA)
====Direct Marketing====
Direct Marketing Association (UK) Ltd (DMA)
Data Publishers Association (DPA)
Direct Selling Association (DSA)
Mail Order Traders' Association (MOTA)
Royal Mail
====Internet====
Internet Advertising Bureau (UK) (IAB)
====Other organisations====
Communication Advertising and Marketing Education Foundation
Institute of Sales Promotion
International Advertising Association - UK Chapter
Marketing Society
MRS (Market Research Society)
Point-of-Purchase Advertising International
== Food Advertising Unit ==
According to their own website, part of the AA’s remit is the Food Advertising Unit, a centre for information and research into food advertising. Its prime focus is TV advertising to children.Advertising Association
About Us
==References, Resources and Contact==
Category:Food Industry lobby groupsCategory:Gambling IndustryCategory: Alcohol