Deana Zelenka

Deana Zelenka (born April 21) is an American businesswoman, keynote speaker, and philanthropist widely recognized for her work in the fields of business, philanthropy, and leadership. Her career encompasses executive roles in both start-ups and global enterprises, demonstrating her exceptional leadership abilities and strategic acumen.
Zelenka is the CEO of the Lula Group of Companies, CEO and Chair at EverPure Iceland and the Middle East, and Vice Chair of the Board of Directors at GTX Gruppo. She is also recognized for her thought leadership, frequently speaking at national and international conferences.
 
Alongside her professional endeavors, she actively engages in philanthropic initiatives, leveraging her expertise to support organizations aligned with her values. Committed to driving positive change and empowering women, Zelenka serves as the Executive Chair at the International Lula Foundations, the Vice Chair on the Board of Directors for The Franklin Foundation, and the Global Chair at the Start Up Ecosystems Wing for the G100.
==Early life and education==
Zelenka was born in Jacksonville and raised in St Petersburg, Florida. She graduated from high school at the age of 15 while simultaneously showcasing her talents as a skilled soccer goalkeeper.
 
Zelenka pursued her higher education at the University of South Florida, earning bachelor's and master's degrees in chemical engineering. She obtained an honorary Ph.D. in philosophy from Rai University and a degree in international business from The Wharton School.
==Career==
Zelenka has an extensive and diverse career as an international businesswoman, showcasing her leadership abilities across various industries. Her professional experience spans from serving as Chief Executive to holding senior executive positions in both venture-backed start-ups and global enterprises.
 
Throughout her career, Zelenka has demonstrated expertise in strategic planning, sales and marketing, financial management, intellectual property development, corporate structuring, mergers and acquisitions, and fundraising. Her specialization lies in Global Trade and Structured Finance, where she acts as both a principal and agent through a Global Client Book.
 
Zelenka began her career in 1995 as a senior executive for Kaiser Aluminum's Fluorides Business Division. Since then, she has held positions in over 10 companies, including PermaFlex Rollers, Inc., Hazmat Storage Industry, Oppelle, Zecozi, Living Well, Mobile Inspirations, EndGate Commodities, and EverPure Iceland and the Middle East.
 
Currently, Zelenka serves as the CEO of the Lula Group of Companies. Lula Global is a private company focused on International Business Development, Trading, and Global Commodity transactions. Additionally, Zelenka assumed the roles of CEO and Chair at EverPure Iceland and the Middle East and Vice Chair of the Board of Directors at GTX Gruppo, both in 2020.
 
Zelenka actively participates in the business communities of the United States, the GCC, and Iceland. She frequently shares her insights and expertise as a keynote speaker and presenter at national and international conferences, including recent engagements at Wharton.
==Philanthropy==
Zelenka actively engages in philanthropic endeavors, dedicating her expertise and resources to organizations that align with her values. She holds the position of Executive Chair at the International Lula Foundations, where she provides valuable business guidance to like-minded organizations. The organization is focused on supporting the development and empowerment of women across various African countries.
 
Zelenka also serves as Vice Chair on the Board of Directors for The Franklin Foundation, an esteemed organization committed to advancing mathematics and promoting innovation in education and technology.
 
Moreover, Zelenka holds the position of Global Chair at the Start Up Ecosystems Wing for the G100: Mission Million. This eminent and influential club comprises the top 100 women leaders worldwide, including notable figures such as Nobel Laureates, former Heads of State, Ministers, Businesswomen, Philanthropists, Investors, Entrepreneurs, and Corporate and Community Leaders. Together, this powerful group of women aims to give back and shape the future as architects of progress and innovation.
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Category:American women in business
Category:American keynote speakers
Category:American philanthropists
Category:University of South Florida alumni
Category:People from Jacksonville, Florida