Project Snorlax

Project SnorlaxThe Adventures of Snorlax & Cubone | Project Snorlax 🌞🍁❄️🌺. The Official Pokémon YouTube Channel. YouTube. (Japanese: プロジェクトカビゴン Project Kabigon) is a campaign launched by The Pokémon Company in 2023 that focuses on . It includes various social media campaigns, entertainment products, and advertisements. It is the third such campaign to be launched by The Pokémon Company, after Project Eevee in 2017 and Project Piplup in 2021. It ended on February 29th, 2024.The Project Snorlax account posting about the end-date of content updates.
==Background==
Focusing on the titular , Project Snorlax launched on March 17, 2023, which coincides with for that year. According to the official Twitter announcement, Project Snorlax aims to present the "cuteness, coolness, and loveliness" of .Tweet by 【公式】プロジェクトカビゴン (@project_kabigon). Posted on March 17, 2023.Gala-Mos (March 19, 2023). Official Project Snorlax Website And Twitter Account Launched By The Pokemon Company. NintendoSoup. Project Snorlax has a dedicated website, as well as Twitter and Instagram accounts (both on @project_kabigon). After the campaign ended, the Instagram account moved to a new handle (@pokemonsleep_kabigon_official).
==Events==
===Snorlax Goes All Out Week===
Snorlax Goes All Out Week (Japanese: カビゴンがほんきをだすWEEK Kabigon Goes All Out WEEK) is a week-long event running from June 22 to June 28, 2023. A new Snorlax-related content or promotional material was released every day of the week.
The event name is a reference to Snorlax's Z-Move, (Japanese: ほんきをだすこうげき Go All Out Attack).
====June 22, 2023====
A short trailer showcasing Snorlax's appearance in The Hidden Treasure of Area Zero DLC for was released.
====June 23, 2023====
A short film titled (Japanese: おはよう、カビゴン。 Good Morning, .) was released. It tells the story of a woman's chance encounter with a Snorlax when she returned to her hometown.
====June 24, 2023====
A web manga titled (Japanese: カビゴンの夢グルメ Kabigon's Dream Gourmet) was announced in 2023, written and illustrated by Taku Kuwabara, the mangaka behind . The first chapter was scheduled for a release in Fall 2023,The original post detailing Kabigon's Dream Gourmet original release date, being 2023. though it was quietly delayed until January 2024.The first release of Kabigon's Dream Gourmet, being January 19th, 2024 The final chapter released on February 23rd, 2024.The final release of Kabigon's Dream Gourmet, being February 23rd, 2024.
====June 25, 2023====
====June 26, 2023====
====June 27, 2023====
Snorlax appears in a video uploaded to the official Japanese Pokémon Trading Card Game YouTube channel, known as Pokémon Card Channel. The hosts battle using decks that utilize various .
====June 28, 2023====
A teaser for was uploaded, showcasing Snorlax, the game mascot, living inside the smartphone app. The video is narrated by .
===December 8th, 2023===
A set of four 1-minute shorts featuring and known as The Adventures of Snorlax & Cubone (Japanese: カビゴンとカラカラ and ) was released on the Project Snorlax Twitter account every Friday from December 8 to December 29, 2023. A 5-minute compilation of all four shorts was released on the official Pokémon Japanese and English YouTube channels on December 29, 2023.
==LINE stickers==
A series of LINE stickers were released on January 18, 2024, as part of Project Snorlax, known as Jolly Snorlax Stickers. (Japanese: ようきなカビゴン！) They were drawn by kumamine.
:Snorlax is bringing a whole bunch of cheer to this sticker set as part of Project Snorlax! The illustrator kumamine has created uncharacteristically jolly Snorlax that are sure to brighten your chats!
				
				
				
				
				
				
				
				
==Today's Snorlax==
Throughout Project Snorlax's run, various posts on social media often included new artwork featuring the Pokémon, known as "Today's Snorlax".
"Construction Obstruction" 	"Drum Kit" 	"Sleepy" 	"Sleeping while Eating"
"Leftovers" 	"Forest Sleeping" 	"Berry Pattern" 	"A Lovely Smile"
"Make You Happy" 	"Pokémon in a Dream"	"Serious Battle"	UNIMO Mall Collaboration Art
"Sleep Tight with "https://www.instagram.com/p/Czm3MyWRhcW/	 	 	
==Sleeping with Snorlax==
The social media accounts for Project Snorlax would also include artwork of various Pokémon sleeping with Snorlax, all drawn by momo irone.irone's confirmation as the SWS Artist.
 	 	 	
 	Baby Pokémon	 	
 	 	 	
 	 	 	
 	 	 	
 	 	 	
 	 	 	
 	 	&	
 	 	 	
 	, & 	&	
 	 	 	
&	& 	 	
==The Confronting Snorlax==
Each day the week beginning January 22nd, 2024, social media accounts for Project Snorlax released artwork depicting Snorlax in various battles against the player characters from a variety of core series games, under the name The Confronting SnorlaxUsed consistently by Asian English social media: India, Malaysia, Philippines, Singapore (Japanese: 立ちはだかるカビゴン Snorlax Blocks the Way).The roadmap for Snorlax Blocks the Way
 	 	 	 	
by Koda confirming he drew the HGSS Snorlax Blocks the Way art.	by Murayama confirming he drew the Legends Arceus Snorlax Blocks the Way art.	by kurumitsu confirming he drew the DP Snorlax Blocks the Way art.	by REOSpikee confirming she drew the SWSH Snorlax Blocks the Way art.	by kantaro confirming he drew the SM Snorlax Blocks the Way art.
==References==
==External links==
* Project Snorlax official website
* Project Snorlax on Twitter
* Project Snorlax on Instagram
es:Project Snorlax
ja:プロジェクトカビゴン