Minita Sanghvi

Minita Sanghvi, born March 6, 1977, is and Indian-American politician, author, academic, activist, and educator. She currently serves as the first openly gay and first woman of color city council member in Saratoga Springs, NY. , and works at Skidmore College as an associate professor in the Management and Business Department. At Skidmore, her research focuses on gender and intersectionality in marketing, consumer behavior, and political marketing.
==Early Life and Education==
Sanghvi was born in Mumbai, India. She is the grand-daughter of pen industry pioneer Dwarkadas J. Sanghvi. She studied at Narsee Monjee College of Commerce and Economics, majoring in accounting. She later won a government scholarship to Narsee Monjee Institute for Management Studies where she got her MBA. In 2004, she graduated from the University of Arizona with a Masters in Retailing and Consumer Sciences. After working in industry for a few years, she got her PhD from the Bryan School of Business at the University of North Carolina at Greensboro. While she was studying at UNCG, she got her certificate in Feminist Studies from Duke University.
At the University of North Carolina at Greensboro, Sanghvi won the 2011-12 Outstanding Teaching Assistant Award as well as the 2014 Outstanding Dissertation Award, making her the second person in the University's history to win both awards.
==Activism and Politics==
After coming out in 2002, Sanghvi has been a vocal advocate for equal rights, fighting against the 2006 Arizona Proposition 107 which proposed a ban against same-sex marriage. The proposition ultimately failed in the Arizona Elections. She served on the Board of Governors for the Human Rights Campaign and Guilford Green Foundation in North Carolina. She has written about her coming out experience in an Indian Family and her marriage in the Arizona Daily Wildcat, Times of India, and Albany Times Union in an effort to educate and advocate for equal rights in India.
After moving to Saratoga Springs in Upstate New York, Sanghvi joined the Charter Review Commission for the City. The charter change lost by 10 votes. After the 2016 election, the mayor of Saratoga Springs, Joanne Yepsen started a Human Rights Task Force with Sanghvi serving as one of the founding members.
In 2021, Sanghvi, a Democrat, won the race for Saratoga Springs' Commissioner of Finance with 49% of the votes with her Republican opponent, Joanne Kiernan, receiving 42%. Other candidates in the race included Adam Israel, who ran as an Independent, and Sierra Hunt, who ran as the candidate from the Working Families Party. Israel and Sierra received 6% and less than 1% of the vote respectively. 
During her first term as Commissioner of Finance, Sanghvi introduced Participatory Budgeting to Saratoga Springs. This program has found success in the city, funding nine projects in the first cycle. She also oversaw the funding of Saratoga Springs' third fire station in 2022.
Prior to city council, Sanghvi served for 5 years on the Saratoga Springs Public Library Board of Trustees.
==Author==
Sanghvi has authored both non-fiction and fiction books. Her non-fiction book, Gender and Political Marketing in the United States and the 2016 Presidential Election: An Analysis of Why She Lost, was published by Palgrave MacMillan in 2018. The book focuses on issues women face in United States Politics such as ageism, fattism, racism, and sexism while delving into Clinton and Trump's campaigns, analyzing the role of gender and marketing in the 2016 presidential election. One such example from the book examines the masculinity showcased in former President Trump's campaign logo. The book also includes the introduction of Sanghvi's four C's of Political Marketing Mix - a take on Lauterborn's four C's of Marketing Mix.
In 2022, Sanghvi's fiction book, Happy Endings, was published by Harper Collins India. It is considered to be India's first lesbian romance novel. Happy Endings was Long-Listed for the AutHer Awards in 2023
Category:1977 births
Category:People from Mumbai
Category:Indian American
Category:Politicians
Category:Author
Category:Academics
Category:Educators