Flyer

A flyer is a single-leafed paper advertisement that can be posted on walls, distributed by hand, or sent through the mail. 
Fans have made and used flyers to advertise conventions, clubs, or zines for sale. Flyers can convey useful information. Flyers can also be pure artistic fannish expression in themselves.
==Examples==
File:Project Falcon Flyer. redactedjpg.jpg|flyer for Project Falcon, a Star Wars fan campaign from the late 1970s or early 1980s
File:Pros angel dark flyer.jpg|1996 advertisement for the zine Angel in the Dark, featuring art by Suzan Lovett. Despite the fact that the art was largely obscured by the text, Suzan's work was so popular at the time that the flyer became a collector's item. Even non-Pros fans would scoop them off convention flyer tables.
File:Thyla4Floral.jpg|A flyer advertising the Fanlore wiki, created for distribution at a zine fandom convention. The art is by Gayle F.
File:Believeinsherlock-forreal.png|A whimsical flyer inspired by the I Believe in Sherlock Holmes Tumblr meme. This one was posted in the women's bathroom at Escapade 2012.
==Zine Flyers== 
A zine flyer is an advertisement for a fanzine. The early zine flyers appeared in the back of fanzines themselves and were sometimes interspersed with zine reviews and letters of comments. Since space in these early zines was at a premium, the flyers would often only contain a name and an address in order for the buyer to send a SASE for more information. Later flyers would be printed and handed out at conventions or included with sales of fanzines sent through the mail. 
Most flyers were plain, printed in black and white, and contained mostly text with minimal artwork. To make their flyers stand out, some fanzine publishers would print on colored paper. Others would include color artwork especially if the fanzine itself had a particularly striking color cover. 
Flyers were also used to spread information about other fannish topics such as conventions and fan campaigns. 
===Flyer Delivery===
Starting in the mid-1990s with the increasing use of email, flyers, especially zine flyers, were posted to mailing lists. 
Because publishers could not control where the flyers might be sent after the intial e-mailing, they would often contain a warning to keep the information in fan friendly spaces. Ex: In their 1998 zine flyer, Almost Foolproof Press appended at the bottom of each email: Please do not post this info to any newsgroup or web page. Forward to e-mail lists only with permission, please. One publisher, Gryphon Press, refuses to this day to allow her e-mailed flyers to be shared on open mailing lists or to appear anywhere else online.
With the advent of the World Wide Web, fanzine publishers began posting their fanzine information to their websites. This gave them an opportunity to offer previews of the fan fiction and art. However, many zine publishers still email their flyers to mailing lists and send printed copies to conventions.
===Commentary from Susan M. Garrett Regarding Zine Flyers===
"It's said that many zine editors lavish more care on flyers than they do on the zine itself. This may or may not be true, but a well presented flyer could be an indication that you're dealing with someone who can put together a worthwhile package. Conversely, some editors put out a flyer rather quickly and haphazardly when a zine has been completed, so that eighteen months of zine work doesn't show up in the "we're here" piece of paper stuffed awkwardly into your SASE. In any case, a flyer can give you an idea of content, page count, and perhaps layout of the product. (Note - From limited market research, flyers are generally used more often for orders by repeat customers, rather than new readers. We don't know why, we just know that's the way it is.)" (from a The Fantastically Fundamentally Functional Guide to Fandom)
===Zine Flyer Contents===
A typical flyer could contain:
*fanzine title
*table of contents
*story summaries
* excerpts
*list of fandoms represented (very important in zines that multiple fandoms)
*page or word count, the latter became important when wordprocessing allowed editors to increase margins and spacing to make smaller zines appear larger 
* whether there was a color cover or interior art
*publisher's address and pricing
*whether an age statement was required
===Some Zine Flyer Examples===
Image:Otherside5 flyers.jpg|early zine flyers that were found in the back of fanzines were often a combination of editorial reviews and advertisements (The Other Side of Paradise #5)
Image:B7 liberation flyer 2.jpg|bare-bones flyer found in the back of a fanzine (Liberation)
Image:ROS Turn wheel flyer.jpg|some publishers would use line art to draw the reader's attention (The Turn of the Wheel)
Image:DS Packmates flyer.jpg|in addition to line art, story summaries would entice buyers (Pack Mates)
File:Ankh.jpg|by the 1980s advances in zine publishing allowed some fanzine publishers to offer professional looking flyers - published in Datazine #44 (1986)
Image:Xfiles explicit2 flyer.jpg|not all flyers were for published zines. This one is seeking submissions. Note the computer format requirements (X-Plicit Fantasies)
Image:Wiseguy after heart flyer.jpg|color flyer dating from the mid-1990s (After The Heart)
Image:Pros angel dark flyer.jpg|as time went on, flyers became more elaborate (Angel in the Dark)
Image:Concupiscence5 Flyer.jpg|with the advent of email, the bare-bones flyer returned. Sample of a flyer emailed to Virgule-L mailing list in 1997, page 1 of 2
Image:Concup5 flyer pg2.jpg|page 2 of 2 of sample email flyer
==Other Flyers==
Flyers were also used to advertise conventions and fan clubs, and to alert fans to fan campaigns.
In the time before online social media, a fan in 1996 did her part to spread the word about the cancellation of Forever Knight via flyers: 
 
===Some Convention, Fan Campaign, and Fan Club Flyer Examples===
File:mediawest1flyer.jpg|flyer for the first MediaWest*Con in 1981
File:Trekconposter.jpg|flyer for Space-Con, 1976
File:Phringecon2-1.jpg|one side of a flyer for PhringeCon #2
File:Phringecon2-2.jpg|the other side of a flyer for PhringeCon #2
File:Savemaxheadroom.jpg|1986/87 flyer for the fan campaign to save Max Headroom 
File:Gaylacticnetworkflyer.jpg|a 1991 flyer for Gaylactic Network
==References==
Category:Zine Glossary
Category:Convention Glossary