Roy Hinkis

Roy Hinkis (born on 5 July 1991) is an American digital marketing expert and search engine optimization (SEO) consultant. He is best known for his expertise in online marketing, optimizing content, improving conversion rate, web performance, user experience, and Google penalty recovery. Hinkis has attended several keynote conferences for improving search visibility and digital marketing. As of 2020, he serves as an SEO consultant for several companies including Waze, Check Point Software Technologies, Walmart, SimilarWeb, Kylie Cosmetics and Dome9 Security. Before these companies Hinkis has previously worked with Lyft, TELUS, Trip by Skyscanner, Bringg, 888.com, Clickosmedia and others.
Hinkis is considered as one of the most successful SEO experts in the decade and worked with several technologies and Fortune 500 companies. He has been often quoted by the technology industry peers and has written on topics of search, business lead generation, brand building and digital marketing on all major media outlets. Roy Hinkis is known for following best SEO practices, schema implementations, advanced SEO strategies, content building, brand building, local SEO and drawing SEO analytics at scale to empower companies and clients to expand their search presence and get higher visibilities for better conversions.
Roy Hinkis is a native of Los Angeles, California and completed his high school at Katzanelson High School.
== Career ==
Roy Hinkis began his career with Digital marketing skills in Sept 2008 with Clickosmedia and has since worked with below companies.
Company 	Position 	Starting Date 	End Date 	Location 	Notes
Clickosmedia 	Online Marketing Manager 	September 2008	February 2012	Israel 	
888.com 	SEO Manager 	June 2013 	June 2014 	Israel 	
Bringg 	Growth and paid acquisition Advisor 	July 2016 	April 2017 	Israel 	
Trip by Skyscanner 	SEO & Growth Advisor 	July 2016 	May 2017 	San Francisco	
TELUS 	SEO & Content Marketing Advisor 	2017 	2018 	 	
Lyft 	SEO LEAD 	July 2017 	March 2018 	San Francisco	
SimilarWeb 	Head of SEO 	June 2014 	April 2015 	Israel 	
SimilarWeb 	Head of SEO, Growth Marketing 	June 214 	October 2018 	Los Angeles 	
Snyk 	SEO & Paid Acquisition Advisor 	November 2018 	July 2019 	 	
Localize.city (Madlan) 	SEO & Growth Consultant 	May 2018 	Feb 2020 	Israel 	
Kylie Cosmetics 	Search Engine Optimization Consultant 	2018 	Present 	 	
Dome9 Security 	SEO, Growth & Paid Acquisition Consultant	Nov 2017 	Present 	 	
Fortune 500 companies and Tech startups	SEO Advisor, Growth & Paid Consultant 	July 2018 	Present 	 	
SimilarWeb 	SEO & Growth Marketing Consultant 	March 2020 	Present 	Los Angeles 	
Check Point Software Technologies, Ltd.	SEO Consultant 	January 2020 	Present 	 	
Waze 	SEO Consultant 	October 2018 	Present 	 	
== Personal background ==
Roy Hinkis was born in Los Angeles on 5 July 1991. He is the son of Jacob and Pnina, born in Jewish family he holds the dual citizenship of Israel and the United States of America. Hinkis is proficient in both English and Hebrew.
== Professional certifications ==
Roy Hinkis has obtained several professional certifications for advanced SEO and digital marketing. In 2016, he completed Google AdWords Advanced Search and later also completed a Google Tag Manager certification.
== In popular culture ==
Roy Hinkis is seen frequently at conferences and industry events on the topics of search visibility, digital marketing and the future of the web. He also writes about semantic web search, advanced SEO, content building strategies, brand building, and digital marketing. Hinkis has been often seen on technology websites and news outlets including Yahoo news, Business Insider, Search Engine Journal, MOZ, and others.
== Selected publications ==
Roy Hinkis has published several publications for search experience and strategies. Some of the major publications by Hinkis are:
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* "Why Now, More Than Ever, SEO Is Not Just About Google", Moz.com, Retrieved 2020-04-11.
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* "Get Ready for the Evolution of Long Tail Keywords, Coming Soon to Mobile Apps", Moz.com, Retrieved 2020-04-11.
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* "Traffic and Engagement Metrics and Their Correlation to Google Rankings", Moz.com, Retrieved 2020-04-11.
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* "300 Google Sitelinks Search Boxes - Triggers and Trip Ups Analyzed", Moz.com, Retrieved 2020-04-11.
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== In the media ==
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== References ==
== External links ==
* Roy Hinkis on Twitter
* Roy Hinkis on LinkedIn
* Roy Hinkis on Youtube
Category:Digital marketing
Category:Search engine optimization
Category:SEO
Category:American marketing people
Category:American people
Category:American social entrepreneurs
Category:1991 births
Category:Lists of businesspeople
Category:Online advertising