Junji Lim

Junji Lim is a Malaysian tech entrepreneur and performance marketer known for his psychology-driven approach to business growth. He co-founded ScaleX Digital and founded XIX Sync and MOU (Marketing Operational Unit), companies specializing in data-driven consulting, performance marketing, and culturally adaptive content creation. 
==Early Life and Education==
Junji Lim was born and raised in Malaysia. He pursued higher education in the United Kingdom, earning multiple degrees:
* City, University of London – Bachelor of Science (BSc), Financial Economics (2015 – 2018), First Class Honors.
* Activities & Societies: Cass Consultancy Society, UIBS M&A Challenge, and more. 
==Career==
===ScaleX Digital===
Lim cofounded ScaleX Digital, a tech consulting firm focused on using data analytics to identify business inefficiencies and drive growth. The company helps businesses optimize their operations through technology-driven solutions. 
===XIX Sync===
XIX Sync is a performance marketing agency that emphasizes conversion optimization through psychological marketing strategies. It specializes in creating campaigns that drive high engagement and sales conversions. 
===MOU (Marketing Operational Unit)===
MOU specializes in culturally adaptive marketing content, ensuring campaigns resonate with diverse audiences. The firm tailors marketing strategies to different geographies, enhancing effectiveness. 
===Marketing Approach===
Lim integrates data analysis with psychological insights to develop effective marketing strategies. His focus areas include:
* Data-driven decision-making – Leveraging analytics to optimize business operations.
* Psychology-based marketing – Using consumer psychology to drive conversions.
* Cultural adaptation in marketing – Customizing strategies based on regional behaviors. 
==Projects==
Junji Lim has participated in multiple business competitions and projects:
* UK Investment Banking Series M&A Challenge (Oct 2016 – Present) – Assumed the role of an M&A analyst for an automotive group, contributing to a 30-page submission.
* Prima Ekuiti Challenge (Sep 2016 – Present) – Placed 3rd in an equity-based challenge, delivering a comprehensive pitch book.
==Impact==
Through his ventures, Lim has helped businesses scale efficiently by combining technology and consumer psychology. His work has positioned him as a leader in performance marketing, helping businesses optimize their operations and increase revenue. 
==Achievements & Certifications==
* Outstanding Social Commerce Campaign – Winner, eCommerce Awards (2023)
* Excellence in e-Retail (Consumer Products) – Winner, eCommerce Awards (2023)
* Leading Full-Service eCommerce Agency – Winner, UK eCommerce Awards (2023)
* Exceptional Content Marketing eCommerce Campaign – Winner, Images Me eCommerce Awards (2023)
* Best eCommerce Campaign - Influencers - awarded by China Import and Export Fair (2024)
* ⁠Best eCommerce Campaign - B2C - awarded by China Import and Export Fair (2024)
* Best Use of Analytics and Data Insights - awarded by China Import and Export Fair (2024)
==Personal Life==
Junji Lim continues to innovate in digital marketing while managing his businesses. 
==Gallery==
==External links==
* Company Website
Category:1996 births
Category:Malaysian businesspeople
Category:Malaysian people