Презентація на тему «Welcome to Apple…»

Group 8:Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy 
Apple, Inc.
A Strength of Apple:Vision
History of Apple, Inc.
SWOT
Strengths:Retail StoreProducts/BrandingSteve JobsMarketing/	AdvertisingInnovationWeaknesses:Non-CompatibilityPriceProprietary
Inputs, Outputs, & Feedback
Inputs:Steve Jobs17,000 Employees200+ Retail Stores
Outputs:iPodMac ComputersiPhone 3G
What Does Apple Do?
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers. 
With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
Removing Toxic ChemicalsStopped using lead in their screens in 2006.Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
A Greener Apple...
Recycling (E-Waste)Apple recycled 13 million pounds of e-waste in 2006.Predict by 2010 they will recycle 19 million pounds per year.Free iPod recycling in the US (10 % discount to trade in old iPod).Apple products are designed using high quality materials that are in high demand from recyclers.
Profile - Apple CorporationCompany Stock Performance
		Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation iPod and Computer Growth
Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.	[Corporate Release January 22nd, 2008] 
Revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the 2006 ending quarter. Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.Share Holders:As of November 2, 2007, there were 30,336 shareholders of record.
Profile - Apple CorporationConsolidated P&L Statement 
Profile - Apple CorporationMarkets & Distribution
Profile - Apple Corporation Company Business Strategy
Proprietary Business StrategyThis strategy works as both its best friend and worst enemyThe company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
Strength of Business Strategy 
Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products. 
Profile - Apple Corporation
 Apple Corporation
Where is Apple Located?
Where is Apple Located?
Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
Where is Apple Located?
The Apple Retail Store
Employees:Apple Specialist: Knows software, inside and outOne-to-One Personal Training: Hour LongFree Workshop-Group: TrainingGenius Bar: Damaged product assessmentConcierge: Help you find anything is in the store
Activities:Local Gathering PlaceFree Musical PerformancesEntertaining/Informative PresentationsYouth Workshops: Year-roundApple Camp: SummerSchool Night: Students & Teachers showcase own work done on Mac.
Apple Products
History of Apple Products
iMac All-In-One
The iPod
160 GB iPod Classic: $349 40,000 songs forWeighs 5.7 ounces200 hrs of videoPhoto Album2.5-inch Color Display4 GB iPod Nano: $1992,000 songs foriPod nano commercial2 GB iPod shuffle: $69500 songs
iTunes
MusicMovie RentalsAudiobooksFree PodcastsTV ShowsiPod Games
iPhone 3GTwice as Fast. Half the Price
16 GB G3 iPhone $349 Cell phoneiPod TouchGPSApp StoreCalendarInternet: browse the web, e-mail, weather, take notes, view maps, etc...
Apple vs. PC
Mac vs. PC
MacTrial SoftwareSpy WarePower CordWorks right out of the boxCreative ProfessionalsViruses
PCGamersPriceMore variety in products
Other Apple Products
Apple Inc. Employees 
In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:Mac Hardware EngineeringSoftware EngineeringApplicationsiPod EngineeringMarketingSalesOperationsInformation Systems and TechnologyLegalHRApple CareFinanceRetail
Work Environment
Culture
Advancement/Job Opportunities
Employee Benefits 
Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education.Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations. 
Marketing
Most Famous Ad Campaigns
Recommendations
Click to edit Master title style
Click to edit Master text stylesSecond levelThird levelFourth levelFifth level
Click to edit Master text stylesSecond levelThird levelFourth levelFifth level
Feedback:Customer Support/ServiceAppleCare
Cork, Ireland
Silicon Valley, Singapore
Group 8:Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy 
Apple, Inc.
A Strength of Apple:Vision
History of Apple, Inc.
SWOT
Strengths:Retail StoreProducts/BrandingSteve JobsMarketing/	AdvertisingInnovationWeaknesses:Non-CompatibilityPriceProprietary
Inputs, Outputs, & Feedback
Inputs:Steve Jobs17,000 Employees200+ Retail Stores
Outputs:iPodMac ComputersiPhone 3G
What Does Apple Do?
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers. 
With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
Removing Toxic ChemicalsStopped using lead in their screens in 2006.Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
A Greener Apple...
Recycling (E-Waste)Apple recycled 13 million pounds of e-waste in 2006.Predict by 2010 they will recycle 19 million pounds per year.Free iPod recycling in the US (10 % discount to trade in old iPod).Apple products are designed using high quality materials that are in high demand from recyclers.
Profile - Apple CorporationCompany Stock Performance
		Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation iPod and Computer Growth
Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.	[Corporate Release January 22nd, 2008] 
Revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the 2006 ending quarter. Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.Share Holders:As of November 2, 2007, there were 30,336 shareholders of record.
Profile - Apple CorporationConsolidated P&L Statement 
Profile - Apple CorporationMarkets & Distribution
Profile - Apple Corporation Company Business Strategy
Proprietary Business StrategyThis strategy works as both its best friend and worst enemyThe company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
Strength of Business Strategy 
Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products.
Profile - Apple Corporation
 Apple Corporation
Where is Apple Located?
Where is Apple Located?
Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
Where is Apple Located?
The Apple Retail Store
Employees:Apple Specialist: Knows software, inside and outOne-to-One Personal Training: Hour LongFree Workshop-Group: TrainingGenius Bar: Damaged product assessmentConcierge: Help you find anything is in the store
Activities:Local Gathering PlaceFree Musical PerformancesEntertaining/Informative PresentationsYouth Workshops: Year-roundApple Camp: SummerSchool Night: Students & Teachers showcase own work done on Mac.
Apple Products
History of Apple Products
iMac All-In-One
The iPod
160 GB iPod Classic: $349 40,000 songs forWeighs 5.7 ounces200 hrs of videoPhoto Album2.5-inch Color Display4 GB iPod Nano: $1992,000 songs foriPod nano commercial2 GB iPod shuffle: $69500 songs
iTunes
MusicMovie RentalsAudiobooksFree PodcastsTV ShowsiPod Games
iPhone 3GTwice as Fast. Half the Price
16 GB G3 iPhone $349 Cell phoneiPod TouchGPSApp StoreCalendarInternet: browse the web, e-mail, weather, take notes, view maps, etc...
Apple vs. PC
Mac vs. PC
MacTrial SoftwareSpy WarePower CordWorks right out of the boxCreative ProfessionalsViruses
PCGamersPriceMore variety in products
Other Apple Products
Apple Inc. Employees 
In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:Mac Hardware EngineeringSoftware EngineeringApplicationsiPod EngineeringMarketingSalesOperationsInformation Systems and TechnologyLegalHRApple CareFinanceRetail
Work Environment
Culture
Advancement/Job Opportunities
Employee Benefits 
Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education.Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations. 
Marketing
Most Famous Ad Campaigns
Recommendations
Group 8:Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy 
Apple, Inc.
A Strength of Apple:Vision
History of Apple, Inc.
SWOT
Strengths:Retail StoreProducts/BrandingSteve JobsMarketing/	AdvertisingInnovationWeaknesses:Non-CompatibilityPriceProprietary
Inputs, Outputs, & Feedback
Inputs:Steve Jobs17,000 Employees200+ Retail Stores
Outputs:iPodMac ComputersiPhone 3G
What Does Apple Do?
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers. 
With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
Removing Toxic ChemicalsStopped using lead in their screens in 2006.Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
A Greener Apple...
Recycling (E-Waste)Apple recycled 13 million pounds of e-waste in 2006.Predict by 2010 they will recycle 19 million pounds per year.Free iPod recycling in the US (10 % discount to trade in old iPod).Apple products are designed using high quality materials that are in high demand from recyclers.
Profile - Apple CorporationCompany Stock Performance
		Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation iPod and Computer Growth
Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.	[Corporate Release January 22nd, 2008] 
Revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the 2006 ending quarter. Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.Share Holders:As of November 2, 2007, there were 30,336 shareholders of record.
Profile - Apple CorporationConsolidated P&L Statement 
Profile - Apple CorporationMarkets & Distribution
Profile - Apple Corporation Company Business Strategy
Proprietary Business StrategyThis strategy works as both its best friend and worst enemyThe company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
Strength of Business Strategy 
Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products.
Profile - Apple Corporation
 Apple Corporation
Where is Apple Located?
Where is Apple Located?
Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
Where is Apple Located?
The Apple Retail Store
Employees:Apple Specialist: Knows software, inside and outOne-to-One Personal Training: Hour LongFree Workshop-Group: TrainingGenius Bar: Damaged product assessmentConcierge: Help you find anything is in the store
Activities:Local Gathering PlaceFree Musical PerformancesEntertaining/Informative PresentationsYouth Workshops: Year-roundApple Camp: SummerSchool Night: Students & Teachers showcase own work done on Mac.
Apple Products
History of Apple Products
iMac All-In-One
The iPod
160 GB iPod Classic: $349 40,000 songs forWeighs 5.7 ounces200 hrs of videoPhoto Album2.5-inch Color Display4 GB iPod Nano: $1992,000 songs foriPod nano commercial2 GB iPod shuffle: $69500 songs
iTunes
MusicMovie RentalsAudiobooksFree PodcastsTV ShowsiPod Games
iPhone 3GTwice as Fast. Half the Price
16 GB G3 iPhone $349 Cell phoneiPod TouchGPSApp StoreCalendarInternet: browse the web, e-mail, weather, take notes, view maps, etc...
Apple vs. PC
Mac vs. PC
MacTrial SoftwareSpy WarePower CordWorks right out of the boxCreative ProfessionalsViruses
PCGamersPriceMore variety in products
Other Apple Products
Apple Inc. Employees 
In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:Mac Hardware EngineeringSoftware EngineeringApplicationsiPod EngineeringMarketingSalesOperationsInformation Systems and TechnologyLegalHRApple CareFinanceRetail
Work Environment
Culture
Advancement/Job Opportunities
Employee Benefits 
Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education.Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations. 
Marketing
Most Famous Ad Campaigns
Recommendations
Group 8:Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy 
Apple, Inc.
A Strength of Apple:Vision
History of Apple, Inc.
SWOT
Strengths:Retail StoreProducts/BrandingSteve JobsMarketing/	AdvertisingInnovationWeaknesses:Non-CompatibilityPriceProprietary
Inputs, Outputs, & Feedback
Inputs:Steve Jobs17,000 Employees200+ Retail Stores
Outputs:iPodMac ComputersiPhone 3G
What Does Apple Do?
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers. 
With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
Removing Toxic ChemicalsStopped using lead in their screens in 2006.Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
A Greener Apple...
Recycling (E-Waste)Apple recycled 13 million pounds of e-waste in 2006.Predict by 2010 they will recycle 19 million pounds per year.Free iPod recycling in the US (10 % discount to trade in old iPod).Apple products are designed using high quality materials that are in high demand from recyclers.
Profile - Apple CorporationCompany Stock Performance
		Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation iPod and Computer Growth
Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.	[Corporate Release January 22nd, 2008] 
Revenue of $9.6 billion and net quarterly profit of $1.58 billion, or $1.76 per diluted share. These results compare to revenue of $7.1 billion and net quarterly profit of $1 billion, or $1.14 per diluted share, in the 2006 ending quarter. Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.Share Holders:As of November 2, 2007, there were 30,336 shareholders of record.
Profile - Apple CorporationConsolidated P&L Statement 
Profile - Apple CorporationMarkets & Distribution
Profile - Apple Corporation Company Business Strategy
Proprietary Business StrategyThis strategy works as both its best friend and worst enemyThe company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
Strength of Business Strategy 
Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products.
Profile - Apple Corporation
 Apple Corporation
Where is Apple Located?
Where is Apple Located?
Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
Where is Apple Located?
The Apple Retail Store
Employees:Apple Specialist: Knows software, inside and outOne-to-One Personal Training: Hour LongFree Workshop-Group: TrainingGenius Bar: Damaged product assessmentConcierge: Help you find anything is in the store
Activities:Local Gathering PlaceFree Musical PerformancesEntertaining/Informative PresentationsYouth Workshops: Year-roundApple Camp: SummerSchool Night: Students & Teachers showcase own work done on Mac.
Apple Products
History of Apple Products
iMac All-In-One
The iPod
160 GB iPod Classic: $349 40,000 songs forWeighs 5.7 ounces200 hrs of videoPhoto Album2.5-inch Color Display4 GB iPod Nano: $1992,000 songs foriPod nano commercial2 GB iPod shuffle: $69500 songs
iTunes
MusicMovie RentalsAudiobooksFree PodcastsTV ShowsiPod Games
iPhone 3GTwice as Fast. Half the Price
16 GB G3 iPhone $349 Cell phoneiPod TouchGPSApp StoreCalendarInternet: browse the web, e-mail, weather, take notes, view maps, etc...
Apple vs. PC
Mac vs. PC
MacTrial SoftwareSpy WarePower CordWorks right out of the boxCreative ProfessionalsViruses
PCGamersPriceMore variety in products
Other Apple Products
Apple Inc. Employees 
In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:Mac Hardware EngineeringSoftware EngineeringApplicationsiPod EngineeringMarketingSalesOperationsInformation Systems and TechnologyLegalHRApple CareFinanceRetail
Work Environment
Culture
Advancement/Job Opportunities
Employee Benefits 
Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education.Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations. 
Marketing
Most Famous Ad Campaigns
Recommendations
Group 8:Adrian Johnson, Melissa Lawrence, Justin Littledike, Beth Martineau, and Matt Meservy 
Apple, Inc.
A Strength of Apple:Vision
History of Apple, Inc.
SWOT
Strengths:Retail StoreProducts/BrandingSteve JobsMarketing/	AdvertisingInnovationWeaknesses:Non-CompatibilityPriceProprietary
Inputs, Outputs, & Feedback
Inputs:Steve Jobs17,000 Employees200+ Retail Stores
Outputs:iPodMac ComputersiPhone 3G
What Does Apple Do?
Apple is an innovative company that manufactures, markets, and sells many kinds of consumer electronic devices.Apple has developed a series of computers, phones, portable media players, software, and many other products that have advanced technology from what it used to be, as well as creating new needs from the consumers. 
With the recent concern with global warming, Apple has decided to take a stand and do a few things to help lessen their carbon footprint on the environment.
Removing Toxic ChemicalsStopped using lead in their screens in 2006.Apple plans to completely eliminate the use of arsenic in all of its displays by the end of 2008.Plans to reduce and eliminate the use of mercury by switching from fluorescent lamps to LED backlighting.
A Greener Apple...
Recycling (E-Waste)Apple recycled 13 million pounds of e-waste in 2006.Predict by 2010 they will recycle 19 million pounds per year.Free iPod recycling in the US (10 % discount to trade in old iPod).Apple products are designed using high quality materials that are in high demand from recyclers.
Profile - Apple CorporationCompany Stock Performance
		Graph shows a five-year comparison of cumulative total shareholder return for the Company.
Profile - Apple Corporation iPod and Computer Growth
Apple shipped 2,319,000 Macintosh computers, representing 44 percent unit growth and 47 percent revenue growth over the ending 2007 quarter. Apple sold 22,121,000 iPods during the quarter, representing five percent unit growth and 17 percent revenue growth over the same quarter. Quarterly iPhone sales were 2,315,000.	[Corporate Release January 22nd, 2008] 
2007: Revenue-$9.6 billion & net quarterly profit of $1.58 billion.2006: Revenue-$7.1 billion & net quarterly profit of $1 billion.Gross margin increased from 31.2% to 34.7% a year ago. International sales account for 45% of revenue.Share Holders:As of November 2, 2007, there were 30,336 shareholders of record.
Profile - Apple CorporationConsolidated P&L Statement 
Profile - Apple CorporationMarkets & Distribution
Profile - Apple Corporation Company Business Strategy
Proprietary Business StrategyThis strategy works as both its best friend and worst enemyThe company is able to benefit from exceptional technological leaps by keeping their knowledge and products proprietary and secret from competition.With this they are not only closing off themselves to open forum of ideas and criticisms they have caused a rift between technological usability.Because of this strategy Apple products can only use Apple software, thus creating the strong competition between Apple & PC.Can both help and hinder growth and performance in the market. Includes expanding its distribution network to effectively reach more of its targeted customers and provide them with a high-quality sales and post-sales support experience.
Strength of Business Strategy 
Strategy leverages its unique ability to design and develop its own operating system, hardware, application software, and services to provide its customers new products and solutions with superior ease-of-use, seamless integration, and innovative industrial design.Continual investment in research and development is critical to new products and technologies.Continual refinement of already established products.
Profile - Apple Corporation
 Apple Corporation
Where is Apple Located?
Where is Apple Located?
Apple has also expanded internationally with locations in Cork, Ireland and Silicon Valley, Singapore.
Where is Apple Located?
The Apple Retail Store
Employees:Apple Specialist: Knows software, inside and outOne-to-One Personal Training: Hour LongFree Workshop-Group: TrainingGenius Bar: Damaged product assessmentConcierge: Help you find anything is in the store
Activities:Local Gathering PlaceFree Musical PerformancesEntertaining/Informative PresentationsYouth Workshops: Year-roundApple Camp: SummerSchool Night: Students & Teachers showcase own work done on Mac.
Apple Products
History of Apple Products
iMac All-In-One
The iPod
160 GB iPod Classic: $349 40,000 songs forWeighs 5.7 ounces200 hrs of videoPhoto Album2.5-inch Color Display4 GB iPod Nano: $1992,000 songs foriPod nano commercial2 GB iPod shuffle: $69500 songs
iTunes
MusicMovie RentalsAudiobooksFree PodcastsTV ShowsiPod Games
iPhone 3GTwice as Fast. Half the Price
16 GB G3 iPhone $349 Cell phoneiPod TouchGPSApp StoreCalendarInternet: browse the web, e-mail, weather, take notes, view maps, etc...
Apple vs. PC
Mac vs. PC
MacTrial SoftwareSpy WarePower CordWorks right out of the boxCreative ProfessionalsViruses
PCGamersPriceMore variety in products
Other Apple Products
Apple Inc. Employees 
In 2006, Apple Inc. reported employing 17,878 fulltime and 2,399 temporary employees in the following departments:Mac Hardware EngineeringSoftware EngineeringApplicationsiPod EngineeringMarketingSalesOperationsInformation Systems and TechnologyLegalHRApple CareFinanceRetail
Work Environment
Culture
Advancement/Job Opportunities
Employee Benefits 
Apple Inc. offers each full-time employee health, disability and life insurance through a program called Flexible Benefits. Apple employees are given FlexDollars to purchase basic benefits or have the option to allocate the money to a different department. Full-time employees are offered 401(k) plans, stock options and financial education.Corporate employees can take part in the Apple-Health fitness program located at the two corporate locations. 
Marketing
Most Famous Ad Campaigns
Recommendations