The managementprocess through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing: (1) identification, selection and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer'splace, and (4) development and implementation of a promotional strategy.Read more: http://www.businessdictionary.com/definition/marketing.html#ixzz2qYIMF0DX