как бы в продолжение темы о Всаднике и Слоне рассматриваемой Джонатан Хайдт в "Гипотезы счастья" реккомендую:Switch: How to Change Things When Change Is Hard by Chip Heath, Dan Heathhttp://www.goodreads.com/book/show/7598960-switch http://heathbrothers.com/books/switch/#1 BESTSELLER47 Weeks on the New York Times bestseller listOne of the Best Nonfiction books of 2010 – Amazon.com’s EditorsTop 10 Best Business Books of the Year – The Globe and MailTop 10 Best Books for Business Owners – Inc. magazineTop 10 Best Books for Federal Leaders – Washington Post