Multiple Choice - Indicate whether the statement is true or false

Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 26. ____ are the people who get the ball rolling and have the initial idea for a Web site.
a.
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Users
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c.
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Investors
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b.
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Owners
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d.
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Analysts
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____ 27. Most established businesses, like restaurants, retailers, and manufacturers, use their ____ budget to develop their Web sites.
a.
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accounting
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c.
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research
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b.
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marketing
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d.
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development
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____ 28. ____ provide the monetary resources necessary for getting some online sites going.
a.
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Venture capitalists
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c.
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Speculation capitalists
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b.
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Venture marketers
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d.
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Innovative marketers
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____ 29. Venture capitalists want to see a solid ____ for a site.
a.
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marketing strategy
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c.
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business plan
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b.
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technology base
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d.
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investment plan
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____ 30. Venture capitalists will usually hold a series of ____ with the company’s owners before they will make an investment.
a.
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investigative meetings
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c.
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marketing meetings
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b.
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stakeholder meetings
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d.
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accounting meetings
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____ 31. The ____ works with the site owner to understand the purpose of the site and identify any specific features required.
a.
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marketing director
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c.
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site director
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b.
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sales director
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d.
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creative director
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____ 32. Creative directors will usually develop a ____, which is a diagram that establishes the navigational elements and organization of the site.
a.
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site design
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c.
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site layout
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b.
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site schematic
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d.
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site structure
|
____ 33. ____ act as the central point of contact for the entire team and manage the development process so that the final site meets the required specifications and is completed on time.
a.
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Sales engineers
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c.
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Account managers
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b.
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Support managers
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d.
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Technical managers
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____ 34. In the case of a large site, ____ will be assigned to specific projects within the development umbrella and will report their progress back to the account manager.
a.
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project managers
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c.
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team leaders
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b.
|
program managers
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d.
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site leaders
|
____ 35. ____ make the site happen and confer with the creative director to determine which creative visions are feasible, based on financial and time constraints.
a.
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Engineers
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c.
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Programmers
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b.
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Artists
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d.
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Salespersons
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____ 36. ____ take the creative director’s vision and interpret it artistically.
a.
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Programmers
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c.
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Layout artists
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b.
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Photographers
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d.
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Graphic designers
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____ 37. A site’s ____ are responsible for promoting the site and driving traffic to it.
a.
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engineers
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c.
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sales team
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b.
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marketers
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d.
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programmers
|
____ 38. A ____ is a site that helps users locate information that is dispersed throughout the Web.
a.
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Web tube
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c.
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Web portal
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b.
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Web hub
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d.
|
Web container
|
____ 39. A ____ is a program that allows users to find documents based on keywords that they enter into a text field.
a.
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search engine
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c.
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search routine
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b.
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search database
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d.
|
search function
|
____ 40. A ____ collects information from Web sites and other portals based on a central theme.
a.
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distributed portal
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c.
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distributed Web portal
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b.
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Web portal
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d.
|
distributed Web presence
|
____ 41. ____ portals largely provide their own content and allow users to search both on and off the site for relevant information.
a.
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Central
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c.
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Distributed
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b.
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Innovative
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d.
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Niche
|
____ 42. ____ is the buying and selling of goods and services over electronic systems, most notably via the Web.
a.
|
E-commerce
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c.
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B2B
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b.
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B2C
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d.
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EDI
|
____ 43. ____ involves all of the tools that facilitate the online conversation.
a.
|
Social marketing
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c.
|
Social media
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b.
|
Social interaction
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d.
|
Social relations
|
____ 44. The definition of a(n) “____” is a site built specifically to facilitate a user’s personal expression and interaction with others.
a.
|
social media site
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c.
|
interactive site
|
b.
|
e-commerce site
|
d.
|
social relations site
|
____ 45. ____ sites are based on the ability of users to communicate freely with friends, family and strangers.
a.
|
Social media
|
c.
|
Social branding
|
b.
|
Social networking
|
d.
|
Social connection
|
____ 46. ____ Web sites include a variety of sites, reaching any number of different markets.
a.
|
Persuasive
|
c.
|
Conversational
|
b.
|
Marketing
|
d.
|
Informational
|
____ 47. For larger, more commercial informational sites, the main revenue stream is ____.
a.
|
advertising
|
c.
|
information sales
|
b.
|
product sales
|
d.
|
market development
|
____ 48. ____, a program developed by Adobe, has played a large role in the popularity of both online gaming and video sharing.
a.
|
Acrobat
|
c.
|
Flash
|
b.
|
Dreamweaver
|
d.
|
Shockwave
|
____ 49. Perhaps more than any other type of site, ____ sites enjoy a particularly valuable quality: user retention per visit.
a.
|
informational
|
c.
|
government
|
b.
|
social media
|
d.
|
entertainment
|
____ 50. ____ sites are increasingly offering games that are either sponsored by a particular brand or created by them, with the product playing the central role.
a.
|
Marketing
|
c.
|
Branding
|
b.
|
Gaming
|
d.
|
Advertising
|
ch02
Answer Section
TRUE/FALSE
1. ANS: T PTS: 1 REF: 36
2. ANS: F PTS: 1 REF: 36
3. ANS: T PTS: 1 REF: 36
4. ANS: F PTS: 1 REF: 36
5. ANS: T PTS: 1 REF: 36
6. ANS: T PTS: 1 REF: 37
7. ANS: F PTS: 1 REF: 38
8. ANS: T PTS: 1 REF: 39
9. ANS: T PTS: 1 REF: 39
10. ANS: T PTS: 1 REF: 39
11. ANS: F PTS: 1 REF: 40
12. ANS: F PTS: 1 REF: 43
13. ANS: T PTS: 1 REF: 44
14. ANS: F PTS: 1 REF: 45
15. ANS: F PTS: 1 REF: 50
16. ANS: F PTS: 1 REF: 50
17. ANS: T PTS: 1 REF: 53
18. ANS: T PTS: 1 REF: 53
19. ANS: F PTS: 1 REF: 54
20. ANS: T PTS: 1 REF: 54
21. ANS: F PTS: 1 REF: 59
22. ANS: T PTS: 1 REF: 59
23. ANS: F PTS: 1 REF: 62
24. ANS: F PTS: 1 REF: 62
25. ANS: T PTS: 1 REF: 64
MULTIPLE CHOICE
26. ANS: B PTS: 1 REF: 36
27. ANS: B PTS: 1 REF: 36
28. ANS: A PTS: 1 REF: 36
29. ANS: C PTS: 1 REF: 36
30. ANS: A PTS: 1 REF: 36
31. ANS: D PTS: 1 REF: 37
32. ANS: B PTS: 1 REF: 37
33. ANS: C PTS: 1 REF: 37-38
34. ANS: A PTS: 1 REF: 38
35. ANS: C PTS: 1 REF: 38
36. ANS: D PTS: 1 REF: 38
37. ANS: B PTS: 1 REF: 39
38. ANS: C PTS: 1 REF: 40
39. ANS: A PTS: 1 REF: 40
40. ANS: C PTS: 1 REF: 42
41. ANS: D PTS: 1 REF: 42
42. ANS: A PTS: 1 REF: 47
43. ANS: C PTS: 1 REF: 54
44. ANS: A PTS: 1 REF: 54
45. ANS: B PTS: 1 REF: 54
46. ANS: D PTS: 1 REF: 59
47. ANS: A PTS: 1 REF: 61
48. ANS: C PTS: 1 REF: 61
49. ANS: D PTS: 1 REF: 61
50. ANS: B PTS: 1 REF: 62
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