The role of digital technologies in the development of commercial - bet 3

ISSN:
2776-1010
Volume 3, Issue 4, Apr, 2022
509
Literature Review
Digitization of economic processes is becoming a comprehensive trend that covers not only the direct
information and communication network, but also all areas of economic activity in the country. The
digital economy revolution is also having a strong impact on e-commerce, digital agriculture, “smart”
grid systems, driverless transport, and personalized health care [3; p 11].
Indeed, the 21st century began with the information revolution based on the development of digital
technologies and the process of globalization of the economy. Information in society and in the
economic process has become a major resource. This information becomes knowledge in the hands of
man, socio-economic relations move to global networks. The main factor of digital transformation in
the activities of market participants is the development of digital culture [4; p 12].
That is why banks need to keep pace with the evolution of information technology.
In particular, the digitization of the banking system, one of the main links in the country's economy,
was one of the first in the process of digitization of the economy, which led to the acceleration of the
process of their transformation in line with modern requirements.
Transformation is an inevitable process of adapting business in the world to new conditions, to the
preferences of society. The development of digital transformation in the banking sector should be
achieved through a careful study of customer needs and analysis of existing opportunities, through the
development of a new innovative strategy focused on the customer. The digital transformation of banks
is primarily aimed at better understanding customer needs: customers and organizations want to
communicate with banks quickly, easily and cheaply, so in the digital economy, the banking sector must
be ready to offer the most modern services [5].
In the process of transformation of banks, the increase in customer demand is inevitable, and as a result
of poor quality of advanced innovative banking services in this regard may lead to a decrease in bank
customers' confidence in their bank. As a result, bank customers try to switch banks or use other
banking services. Therefore, the transformation of banks' activities in accordance with the
requirements of customers, creation of new banking services using modern information and
communication technologies of banking products and services [6].
Of course, this process requires a lot of money from banks and qualified personnel. This is due to the
innovative processes taking place in almost all sectors of the economy, organization of remote activities,
which is to carry out the activities of traditional banks online with the help of modern digital
technologies and a small number of qualified specialists.
The development of remote banking services in the banking system is primarily associated with changes
in people's lives, the introduction of new information technologies, automation of banking operations.
In his opinion, in essence, there is no sharp difference between the traditional and remote organization
of communication between the bank and the customer. The need to serve the bank's customers has
been maintained, only the communication channel connecting the bank and its customers has changed.
That is, only bank customers can now perform transactions remotely [7; p 13].
From the above, it is clear that the role of digital technologies in the provision of banking services is
important. Although many aspects of this process have been revealed by scientists, the limited time of