Effective: 200709 itf 113 ciw e-commerce Designer v5 Initiator

Course Content
PIMA COMMUNITY COLLEGE
Effective: 200709
ITF 113 CIW E-Commerce Designer v5
Initiator: Marty Jansen, Nancy Russell Credit Hours: 2.50
Greg Wilson, Marcia Wojsko Lecture Periods: 2.50
Campus: Community
Date: 08/29/2006
Description:
Introduction to electronic commerce strategies and practices. Includes e-commerce foundation, law and the internet, web marketing goals, online product promotion, site usability, e-commerce consumer service methods, business-to-business frameworks, and electronic commerce site creation packages: outsourcing, implementation, and case studies; electronic commerce site-creation software; and site development software implementation objectives. Also includes how to develop an electronic commerce site using Site Server Commerce Edition, customizing the e-commerce foundation, online catalog, using and configuring payment gateways, e-services support, transaction security, web site management and options, and inventory and shipping data.
Student Learning Outcomes:
Upon successful completion of this course, the student will be able to:
Define electronic commerce, and describe its trends and statistics.
Describe the different archetypes for generating revenue on the Internet.
Explain three models for collecting payments online.
Describe security issues.
Explain the legal aspects of e-commerce, including jurisdiction, copyright, and patents.
Identify what constitutes intellectual property and how to protect it.
Describe e-commerce marketing goals and strategies.
Identify Internet demographics and explain their relevance.
Explain product distribution factors and methods dealing with cost and distance.
Explain product and service awareness methods used by online marketers.
Define e-services and formulate an e-service action plan.
Explain Electronic Data Interchange (EDI), Open Buying on the Internet (OBI), and the Open Trading Protocol (OTP).
Distinguish among the mid-level outsourcing solutions.
Create a virtual directory, a virtual server, and a static web site.
Customize a product catalog and a shopping cart.
Enter new departments, products, variants, and images in the online catalog.
Install and verify a payment gateway.
Install, populate, administer, and integrate a knowledge database.
Identify encryption schemes such as symmetric, asymmetric, and one-way.
Identify the benefits provided by security implementations such as hashing, message digests, and digital signatures.
Outline considerations of a secure transaction.
Install server digital certificates.
Examine the current Secure Sockets Layer (SSL) procedure.
Examine the implementation of Secure Electronic Transaction (SET).
Course Outline:
Electronic Commerce Foundations
Introduction to Web Commerce
Impetus for Web Commerce
Applying E-Commerce Concepts to Focus Companies
Types of Electronic Commerce
Benefits of Electronic Commerce
Potential Disadvantages with Electronic Commerce
E-Commerce Solutions
Hardware and Software
Ingredients of a Web Storefront
Seven Ingredients to Success
The Virtual Enterprise
Site Implementation
E-Commerce Guidelines
Law and the Internet
Introduction to Internet Legal Issues
Electronic Publishing
Intellectual Property Issues
Areas of Liability
Privacy and Confidentiality
Jurisdiction and Internet Taxation
International Tax, Customs, and Tariffs
Protecting a Brand
Web Marketing Goals
Web Marketing Benefits
Examples of Successful Web Marketing
Marketing Goals and Strategies
Drivers and Barriers to Growth
Hard Goods versus Soft Goods
Product Pricing
Global versus Niche and Mass versus Micro
Product Distribution and Availability
Demographics and Psychographics
Audience Data
Focus Groups and Surveys
Online Product Promotion
Online Promotions, Site Categories, and Banner Ads
Effective Banner Ads
Finding Banner Ad Space
Advertising Representatives
Banner Ad Positioning and Tracking
Banner Exchange
Referrer Programs
Banner Ad Performance
Incentives
Search Engine Placement
Tags and Search Engines
E-Mail
Offline Product Promotion
Site Usability
Click Patterns
Screen Flow and Usability Analysis
Customer Relationship Management (CRM) and E-Services
Customer Relationships
E-Service and E-Service Methodology
Synchronous and Asynchronous Service in E-Commerce
Self Service in E-Commerce
E-Service Action Plans
Customer Relationship Management
Business-to-Business Frameworks
Business-to-Business (B2B) Introduction
Electronic Data Interchange (EDI)
Internet EDI and Security
Extensible Markup Language and Electronic Data Interchange (XML/EDI)
Open Buying on the Internet (OBI)
Open Trading Protocol (OTP)
Business to Business (B2B) Marketplaces, Portals, and Hubs
E-Business
Supply Chain and Procurement
Inventory, Shipping, and Order-Tracking Data
Freight and Shipping
Language Translation and Localization
Interoffice Productivity and Cost Reduction Tools
E-Commerce Site Creation Packages
Outsourcing Site-Creation Packages
Entry Level Outsourcing
Online Instant Storefront
Online Outsourcing Solutions
Mid-Level Offline Instant Storefront
Mid-level Offline Storefront Products
High-level Offline Instant Storefront
High-level Offline Instant Storefront Packages
Auctions, the Other E-Commerce Option
E-Commerce Site Creation Software
Web Sever Overview
Microsoft Internet Information Server (IIS)
Site Development Software Implementation – Microsoft Platform
Site Development Considerations
Choosing Web Site Development Software
Relational Databases and Database Management
Database Management Systems (DBMS)
Development Tools
E-Commerce Site Development Using Commerce Server
Solution Sites
Business Desk
Solution Site Customization Overview
Customizing Look and Feel
Creating an Online Catalog
Catalog Design and Components
Building an Online Catalog
Methodology
Catalog Editor and Orders
Linking the Catalog to a Web Site
Payment Gateways
Payment Processing in E-Commerce
Choosing Payment Processing Methods
Credit Card Processing and Digital Cash
Electronic Commerce Security Myths
Payment Gateways
Testing the Purchase Transaction
Batching and Online Check Processing
E-Services Support
Services and Support in E-Commerce
Knowledge Base
RightNow Web Administration
Customizing User Interface
Integrating the Knowledge Base
Transaction Security
Purposes of Security
Encryption and Decryption
Identification and Authentication
Digital Certificates
X.509v3 Standard
Obtaining, Installing, and Using Certificates
VeriSign Certificates
Payment and Security Requirements
Web Site Management and Performance Testing
Site Management
Basics of Web Site Performance
Logging Information
HyperText Transport Protocol (HTTP) Server Log Files
Performance Testing
Analyzing Server Performance
Correcting Bottlenecks
Hardware Concerns
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