Marketing vs e-Marketing Introduction

Marketing vs. e-Marketing
Introduction:
e-Marketing or electronic marketing, refers to the application of marketing principles and techniques via electronic media and, more specifically, the Internet. The terms e-Marketing, Internet marketing and online marketing, are frequently interchanged, and can often be considered synonymous.
e-Marketing is the process of marketing a brand using the Internet. It includes both direct response marketing, and indirect marketing elements, and uses a range of technologies to help connect businesses to their customers. Nevertheless, e-Marketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.
Audience:
The course is ideally designed for business institutions assessing their web strategy or at an early stage of developing a web marketing plan
Senior vice presidents
All marketing executives and managers
Sales managers
Advertising managers
Product managers
Marketing managers & executives
Senior sales representatives
Territory managers
e-business staff and executives
Persons recently promoted to marketing or sales positions with web responsibilities
Objectives:
This Training course focuses on practical solutions that allow businesses to develop distinguishing marketing approaches on the Internet. Throughout, it highlights the role of Internet marketing in the overall marketing strategy of the business institutions, the use of websites as promotional gears, and the need for well thought-out integration between the execution of online and offline strategies. Participants will engage in matter-of-fact case analyses, and will develop an online marketing plan for their own companies.
What you will learn and take away:
Meaning and understanding of electronic marketing and internet marketing
The circumstance of Internet marketing in the Gulf region and the rest of the world
The significance and function of the Internet in the marketing plan
What is concerned in developing and Internet marketing plan
How to develop a marketing strategy that ensures a competitive circumference
How to reach customers using the Internet effectively
The importance of branding on the Internet
How to use the web for Public Relations and Sales Promotion
Measuring website performance and using data to increase your presence and transactions
The importance of monitoring performance, and using performance data to improve effectiveness and transactional value
How possible the participants can develop an Internet marketing plan to take away the required information to the workplace.
Course Outline:
Understanding the idea behind implementing the internet marketing:
The local & global Internet marketing opportunity
Key market tendencies in online dealings
Target market demographics
New web user statistics for Gulf region
e-Marketing with regards to e-Commerce & e-Business
Key differences in approach between e-Marketing & e-Commerce
Selling products v integrated customer relationship management and billing
B2C and B2B models
Strategic implications for business
Recognizing & Reaching Customer needs & wants
How to outline and aspire customers
Using e-mails as part of e-Marketing
Indexing strategies on search engines and directories
Submission to search engines
The significance of brand and its meaning on the web
Making the brand distinctive on the web
Translating brand values into online solutions
The Internet as an effective public relation
Understanding public relations
Developing media relationships offline and online
Creating an online media centre
How to create, write and issue the press release on the Internet for maximum advantage
Free and paid for press release services
Using content to support marketing schemes
Advertising on the web
Initiating an Internet Marketing Plan
How to create a marketing plan to promote products and services over the Internet
Developing the online website passage
Effective marketing tools and what to avoid
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