Dr. H.J. Rebecca Yen, National Tsing Hus University, Taiwan

hjyen@mx.nthu.edu.tw Editorial and Advisory Board
Dr. Makoto Abe, University of Tokyo, Japan
Prof. Dr. Stephen Brown, University of Ulster, U.K.
Prof. Dr. Stephen W. Brown, Arizona State University, USA
Prof. Dr. Dipankar Chakravarti, University of Colorado, USA
Prof. Dr. Andrew C.F. Chan, Chinese University of Hong Kong, Hong Kong
Prof. Dr. Amitava Chattopadhyay, INSEAD, France
Prof. Dr. Imran Currim, University of California, Irvine, USA
Prof. Dr. A. Diamantopoulos, Loughborough University, UK
Prof. Dr. Bo Edvardsson, Karlstad University, Sweden
Prof. Dr. Michael Ewing, Monash University, Australia
Prof. Dr. Adam Finn, University of Alberta, Canada
Prof. Dr. George Franke, University of Alabama, USA
Dr. Jesus Garcia-Madariaga, Complutense University of Madrid, Spain
Prof. Dr. Pervez Ghauri, University of Manchester, UK
Prof. Dr. Mary Gilly, University of California at Irvine, USA
Prof. Dr. Gerald J. Gorn, H.K. University of Science and Technology, Hong Kong
Prof. Dr. Dhruv Grewal, Babson College, USA
Prof. Dr. Evert Gummesson, Stockholm University, Sweden
Dr. Ward A. Hanson, Stanford University, USA
Dr. Curtis P. Haugtvedt, Ohio State University, USA
Prof. Dr. Thorsten Hennig-Thurau, Bauhaus-University of Weimar, Germany
Prof. Dr. Graham J. Hooley, Aston Business School, UK
Prof. Dr. Roy Howell, Texas Tech University, USA
Prof. Dr. Michael K.M. Hui, Chinese University of Hong Kong, Hong Kong
Prof. Dr. V. Kumar, University of Connecticut, USA
Prof. Dr. John D. Leckenby, University of Texas at Austin, USA
Dr. Angela Lee, Northwestern University, USA
Prof. Dr. Kam-Hon Lee, Chinese University of Hong Kong, Hong Kong
Prof. Dr. James Leigh, Texas A&M University, USA
Prof. Dr. Jos Lemmink, Maastricht University, The Netherlands
Prof. Dr. Deborah MacInnis, University of Southern California, USA
Prof. Dr. Naresh K. Malhotra, Georgia Institute of Technology, USA
Prof. Dr. Jan Mattsson, Roskilde University, Denmark
Prof. Dr. Daryl McKee, Louisiana State University, USA
Prof. Dr. David Midgley, INSEAD, France
Prof. Dr. Jakki J. Mohr, University of Montana, USA
Prof. Dr. Thomas C. O'Guinn, University of Illinois at Urbana-Champaign, USA
Prof. Dr. A. "Parsu" Parasuraman, University of Miami, USA
Prof. Dr. Jaqueline Pels, Universidad Torcuato Di Tella, Argentina
Prof. Dr. Robert A. Peterson, University of Texas at Austin, USA
Prof. Dr. Joseph E. Phelps, University of Alabama, USA
Prof. Dr. Nigel Piercy, Cranfield Unviersity, UK
Prof. Dr. Ivan Preston, University of Wisconsin, USA
Prof. Dr. David Reibstein, University of Pennsylvania, USA
Prof. Dr. Leonard N. Reid, University of Georgia, USA
Prof. Dr. Herbert J. Rotfeld, Auburn University, USA
Prof. Dr. Patricia Ryan, Macquarie University, Australia
Prof. Dr. Saeed Samiee, University of Tulsa, USA
Prof. Dr. Mohanbir S. Sawhney, Northwestern University, USA
Prof. Dr. Terence A. Shimp, University of South Carolina, USA
Prof. Dr. Robert E. Spekman, University of Virginia, USA
Prof. Dr. Rajendra Srivastava, University of Texas at Austin, USA
Prof. Dr. David Stewart, University of Southern California, USA
Prof. Dr. Naufel J. Vilcassim, London Business School, U.K.
Prof. Dr. Scott Ward, University of Pennsylvania, USA
Dr. Manjit S. Yadav, Texas A&M University, USA
Prof. Dr. Farhat Yusuf, Macquarie University, Australia
Prof. Dr. George Zinkhan, University of Georgia, USA
Prof. Dr. Rami Zwick, H.K. University of Science and Technology, Hong Kong
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