Addison Rae

Addison Rae Easterling, better known as Addison Rae, is an American social media personality, actress, and TikTok artist. Rae begun her online career on TikTok in 2019, where her dancing videos gained notable fame, winning her 88 million followers as of July, 2022.
Addison Rae participates in the Final Fantasy series as part of a collaboration with War of the Visions: Final Fantasy Brave Exvius' Global Version announced in November 16th, 2022 and subsequently introduced into Final Fantasy Brave Exvius during 2023. She is the first celebrity to collaborate with War of the Visions, and the third overall to do so in the Final Fantasy Exvius Universe, following Ariana Grande and Katy Perry and the only one to appear in both games.
== Collaboration ==
The collaboration has been promoted as a multi-stage campaign, featuring different rewards and prizes. During the collaboration's first week, the Vision Card, "An Unforgettable Smile", was sent to all players for free to redeem in their mail box. The Vision Card's shards can be obtained through Bingo Challenges, which are cleared by completing an array of different quests and conditions. Enough shards can be obtained to fully level the Vision Card.
As part of the collaboration, "Addison Rae Meets WOTV FFBE Part I Login Medals" will be given daily to all players for a period of 63 days. These Medals can be exchanged for Unit or Vision Card shards. Part II of the collaboration began on January 18th of 2023, which bestowed players with the Vision Card "Glamorous Camaraderie" for free along "Addison Rae Meets WOTV FFBE Part II Login Medals" on a daily basis for a period of 154 days, ending on June 27th, 2023. 
Part III started on June 14th, 2023, in which Addison Rae debuted in War of the Visions as an Ultra Rare unit of the Light Element with a cost of 100, available for free to all players, alongside the Vision Card, "A Dance That's Out of This World" the latter of which must be obtained through gacha. A story event was released which involves Rae in a series of adventures alongside characters from War of the Visions, which would span multiple chapters released in different weeks. The quests include rewards that can be used to develop Addison Rae in-game. A Raid Event featuring Rae's Smartphone as the main equipment, was announced for June 28th, 2023.
On June 15th, Addison Rae was featured in Brave Exvius as a Neo Vision rarity unit known as "Radiant Smile Addison Rae", given for free to all players. Fragments to develop her are distributed through login rewards spread across several weeks.
== Promotions ==
Addison Rae herself has promoted the collaboration in a post on her Instagram account. The collaboration has also been promoted in social media through YouTube, Twitter, Facebook, and Instagram via official channels. Several video game outlets have reported on the collaboration as well.
Official Youtube channels posted videos detailing extensive interviews on the staff involved in the collaboration, explaining the decision making, motivations, creative process, and further promotion. Global Producer for both games Hiroki Fujimoto, explained he was interested on Rae's large fanbase including a younger audience which he sought to attract into playing War of the Visions. The video further elaborates on the translation of Rae's character in the artwork of War of the Visions alongside the pixel art used in Brave Exvius. According to the staff, Rae was handled differently than previous artists, due to being a dancer rather than a singer, and how her performance ability and personality would be incorporated in game.
Alongside Rae's appearance in both games, social media campaigns were initiated which offered rewards both in War of the Visions and shirts featuring Rae's character and Vision Cards in real life. In June 23, 2023, Rae herself appeared as a guest in a livestream alongside the staff of War of the Visions in which she was shown playing the game with a gifted account.
Category:Musicians