Zee Marathi

Zee Marathi is the oldest Marathi-language general entertainment channel (GEC). It was launched in 1999 as Alpha TV Marathi, in line with Zee’s other regional-language channels at the time (i.e., Alpha TV Bangla, Telugu, Gujarati and Punjabi, of which the last two are defunct), and renamed to Zee Marathi in 2005. A secondary Marathi GEC, Zee Yuva, was launched in 2016.
Zee Marathi and Yuva’s main competitors are Colors Marathi, Star Pravah, Sony Marathi and the free-to-air Sun Marathi and Fakt Marathi. It was the most popular Marathi GEC until 2020, when Star Pravah took the lead.
==Alpha TV Marathi==
===1999–2004===
===2004–2005===
The channel was launched on 15 August 1999.
IndianTelevision
==Zee Marathi==
===2005–2011===
The Zee network introduced a new set of logos on 28 March 2005; therefore, Alpha TV Marathi rebranded to Zee Marathi with a new logo.
*Business Standard
===2011–2016===
A new logo was introduced on 19 June 2011 to coincide with the rebrand of the Zee network on that day. In this period, the slogan was Mi Marathi. Zee Marathi (My Marathi. Zee Marathi.).
===Zee Marathi HD===
====Prelaunch (2016)====
Zee Marathi HD was launched on 20 November 2016 along with Zee Bangla HD. 
Medianews4U 
Marathi movie channel Zee Talkies HD, Zee’s first regional HD channel, had been launched a month earlier.
===2016–2017===
The word HD was written in the same style as the other HD logos of the Zee network (except Zee Cinema HD), with a gap on top of the D, but in a much thicker font.
===2017===
On 1 January 2017, the gap in the top right corner of the Z was closed and the swoosh within it was modified. This was also done by all other Zee channels and properties.
===2017–2024===
Zee Marathi changed its logo along with the rest of the Zee network on 15 October 2017. The purple-and-orange graphics package from 2014 was unchanged for many years until August 2021.
Zee Marathi has not adopted the ripple graphics used by Zee TV, Zee Tamil, Zee Telugu, Zee Kannada and Zee Keralam (in orange), and Zee Bangla (in red).
Zee Marathi 2017 Logo with Background.jpg|Logo against the purple-and-orange background graphics which were used from 2014 to 23 August 2021.
Zee marathi hd clean.png|HD logo.
====2021–2024====
On 23 August 2021, some days after its 22nd anniversary, Zee Marathi introduced a new graphics package for the first time in 7 years, while retaining its logo from 2017 and the purple-and-orange theme colours. The new graphics incorporate traditional motifs and elements from the state of Maharashtra, much like competitors Sony Marathi and Star Pravah.
Unlike other TV channels, Zee Marathi uses Devanagari numerals rather than the conventional Arabic numerals to represent show times.
*More pictures of the new graphics at DreamDTH
Zee Marathi HD Logo Screen 2021.jpg|Logo against background, with logo bug in the top left corner.
Zee Marathi Coming Up Next 2021.jpg|Graphics design for Coming Up Next.
Zee Marathi Show Time Intro 2021.jpg|Promo intro screen.
Zee Marathi Show Time End Card 2021.jpg|Show time end card.
===2024-present===
Zee Marathi HD New logo 2024.jpg|HD logo.
====2024-present====
==References==
Category:Entertainment television channels in India
Category:Zee Network
Category:Television channels in India
Category:Marathi-language television channels
Category:Maharashtra
Category:Television channels and stations established in 1999