Hannaford Supermarkets

Hannaford Supermarkets partnered with Sesame Street’s Healthy Habits for Life initiative in 2007 to encourage healthy snacking. 
Also partnering with Stemilt Growers Inc., producers and packers of Washington state apples, the grocery store chain featured a different monthly apple variety, paired with a character from Sesame Street and a fun message about apples. The promotional program ran from January until June 2007.
The Sesame Street "Apple of the Month Program" encouraged apple-eaters to collect stickers from each apple variety and place them on a special activity sheet. In-store displays featured Grover promoting Fuji apples in January, Elmo and Zoe for Pink Lady apples in February, and Oscar the Grouch for Granny Smith apples in March.
==Sources==
* Chief Marketer, "Sesame Workshop Launches Apple Program with Hannaford," January 12, 2007.
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Category:Healthy Habits for Life
Category:Marketing Tie-Ins
Category:Sesame Street Food Products