Qdoba Mexican Eats

Qdoba Mexican Eats or Qdoba is a chain of fast casual restaurants serving Mexican style cuisine.
==History==
This chain traces its origins to the opening of the Zuma Fresh Mexican Grill in 1995 by Colorado native Anthony Miller and partner Robert Hauser at Grant Street and Sixth Avenue in Denver, which is still in operation. http://nl.newsbank.com/nl-search/we/Archives?p_product=DP&p_theme=dp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF446AC44D04D8&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM 
In 1997, the name of the company was changed from Zuma to Z-Teca Mexican Grill because of a lawsuit from another restaurant using the Zuma name in Boston and confusion caused by the similar-sounding ZuZu Handmade Mexican Grill chain that was operating in the Denver area at that time. http://nl.newsbank.com/nl-search/we/Archives?p_product=DP&p_theme=dp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF44BCC08C1539&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM During the same year, Z-teca began to offer franchise opportunities to entrepreneurs to expand the chain outside of its core territory of Colorado. http://nl.newsbank.com/nl-search/we/Archives?p_product=DP&p_theme=dp&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EAF884593340443&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM 
Even though Z-Teca was another made-up name, there were lawsuits by Z'Tejas Southwestern Grill in Arizona and Azteca in Washington state claiming that the Z-Teca name was too similar to their names and infringed upon their trade names. To overcome these problems, the name Qdoba was invented in 1999 http://www.bizjournals.com/denver/stories/1999/12/13/daily12.html by ad agency Heckler Associates. http://nl.newsbank.com/nl-search/we/Archives?p_product=RM&p_theme=rm&p_action=search&p_maxdocs=200&p_topdoc=1&p_text_direct-0=0EB4EED3F11E61F4&p_field_direct-0=document_id&p_perpage=10&p_sort=YMD_date:D&s_trackval=GooglePM At the time of the name change to Qdoba Mexican Grill, Gary Beisler replaced Miller as CEO. http://www.thefreelibrary.com/Z-TECA+Restaurant+Corporation+Names+CEO.-a058183857 
In October 2012, Beisler announced his retirement https://www.qsrmagazine.com/news/qdoba-president-and-ceo-gary-beisler-retires and was replaced the following March by Tim Casey. http://www.businesswire.com/news/home/20130308005063/en/Timothy-Casey-Named-President-Qdoba-Mexican-Grill%C2%AE Three years later, Casey was replaced as brand president by Keith Guilbault in May 2016. http://www.businesswire.com/news/home/20160511006350/en/Keith-Guilbault-Named-Brand-President-Qdoba-Mexican 
As part of the new strategy, the trade name of the restaurants was changed to Qdoba Mexican Eats in October 2015 in the hope of trying to distinguish itself from similar-sounding competitors. https://www.qsrmagazine.com/exclusives/name-change-can-be-game-change 
In 2021, Qdoba promoted tenured operating officer Eric Williams to chief operating officer, a position he still holds. https://www.nrn.com/people/qdoba-promoted-vice-president-eric-williams-chief-operating-officer 
In October 2022, Qdoba was officially acquired by Butterfly Equity via a merger transaction with Modern Restaurant Concepts, an industry-leading "better-for-you" fast casual restaurant platform consisting of two brands: Modern Market Eatery and Lemonade. https://www.businesswire.com/news/home/20220809005243/en/Butterfly-To-Acquire-QDOBA-and-Form-Leading-Fast-Casual-Restaurant-Platform-Through-Merger-with-Modern-Restaurant-Concepts 
==Channel==
Qdoba Mexican Eats created their channel on April 13th, 2009 where they currently upload commercials for their food on their channel. 
Their first upload was August 1st, 2018, the video was on giving out free guacamole for National Avocado Day. https://www.youtube.com/watch?v=z0jdAG4HsGk
==References==
Category:American YouTubers
Category:Film YouTubers
Category:Users who joined in 2009
Category:Cooking YouTubers