124968-eso-marketing

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I played ESO for one weekend of beta made it up to level 4 the frist day and realized it was not my cup of tea. One thing I have noticed recently is they have had a pretty big marketing push to former players trying to win them back. Something Wildstar might want to look into.
 
The just had a free weekend event all past players were welcomed back to the game for a free weekend.
 
Today they followed that up with 25% off sale (not bad for game that is B2P)
 
I'm not sure how successful this campaign will be for them, but it caught my eye for sure. I didn't go back and play but I am just not a fan of that kind of MMO.
 
Seems like plenty of people really like Wildstar they just are not fans of arbitrary things like Attunement for raiding, and the payment model.
 
Now that Wildstar's focus is on 20 man raids I would expect for some people to trickle back but with a large email campaign like ESO had maybe it could be more. 
 
How about for drop 5 you do a free weekend or week to get people back into the game. 
 
How maybe during the event toss a bone to existing players like SWTOR's double EXP weekends. 
 
Just a few ideas :-)	
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Lol I just received the email from them saying "thank you for playing this weekend".
 
I was like "wait what ???"  :huh: : I didn't play ESO this weekend ??? In fact I only played a few days during Beta and that's it...	
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Lol I just received the email from them saying "thank you for playing this weekend".
 
I was like "wait what ???"  :huh: : I didn't play ESO this weekend ??? In fact I only played a few days during Beta and that's it...
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How about just letting more people know about the ten day free trial?
 
Towelliee was streaming WildStar yesterday and most of the viewers had no idea they could try it for free.
 
And also pay that man to stream your game more often haha. Seemed like every fifth comment was something like "awesome! I'm gonna give this game another shot!"	
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Ya know, usually when a <insert random company here> start beefing up the marketing and advertisement it means that they aren't making enough money. 
So it seems to me the game is that playable for free that people aren't spending enough on their item mall. 
 
That why B2P doesn't work, you either make a game where the item mall has little to no effect on the raw game ( but then what kind of incentive do you have for people to buy crap ) Or you make the game revolve around the item mall ( lotro ) but then so many people get pissed of that you still end up with only a few people willing to buy crap. 
 
 
All in all, i'm pretty sure right about now at a board meeting they are shouting at each other why the game isn't making enough money as they expected it would. 
Fun times! 	
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Lol I just received the email from them saying "thank you for playing this weekend".
 
I was like "wait what ???"  :huh: : I didn't play ESO this weekend ??? In fact I only played a few days during Beta and that's it...
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Haha same thing happened to me. They've actually sent me multiple e-mails over the past week or so all "Come back to us!" And I'm sitting there like, "All I did was play in your beta and then never touched it again." -_-
 
I'm sure it got some people to try it out again. ESO's not my cup of tea, though, despite my love for more traditional fantasy worlds. The character models are just too ugly.
 
To bring this back to WildStar, it certainly wouldn't hurt to have a big marketing push, especially with Drop 5 around the corner...
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To bring this back to WildStar, it certainly wouldn't hurt to have a big marketing push, especially with Drop 5 around the corner...
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			I actually like the idea of them doing more weekend/week bonuses like this. You could have, 2x experience/ 2x prestige weekend. Even assign it to things like Low level characters, or open world pvp. I guess it sounds a lot like contracts, but could be great for marketing and getting people to play, especially if they have limited time to do so. 	
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@Cyanhide:  I think you've got it a bit backwards...  Advertising costs money.  If a company is making more money they can afford to allocate more resources towards their marketing campaign.  I doubt any company in the world ever said "Well, we're rich now, we've got enough customers, let's stop advertising because we don't want to overdo it..." 
 
If what you say is true about advertising vs. the success of the product, then why do we still see commercials for successful products and businesses?
 
Personally, the fact that they are advertising more implies to me that they are actually making more money than they were before because they can afford to pay people to sit around and put these ads together.	
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			Free weekends are a great idea and better than 10 day trials for creating excitement and getting notice.	
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			What ESO market push? Besides the email for "transfer your copy from PC to Xbox one", I got nothin + seeing little on my facebook (I like A LOT of gaming sites)	
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I played ESO for one weekend of beta made it up to level 4 the frist day and realized it was not my cup of tea. One thing I have noticed recently is they have had a pretty big marketing push to former players trying to win them back. Something Wildstar might want to look into.
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Hah, I made it to level 6 back in the day... I was giving it a fair chance though. I got a few emails personally but I just basically looked into changes and decided nothing changed about the terrible gameplay (the main problem with ESO).
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			their constant emails in the wrong language are already pissing me off.	
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			While I'd love to see Carbine do more email advertising in general, I hope they don't do it to the same extent ESO has been.  I've unsubscribed from ESO's mailing lists twice now and I'm still getting 1-2 emails a day.	
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			I never did ESO, so I don't know. But I still get emails from SWTOR, and all I can think every time I get one is "Oh silly you, you really think you can pull me away from WS? That's so adorable".	
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[image of nexus with vintage "Hawaii" typeface]
Ahoy hoy traveler!
 
    Protostar here with wonderful news! We know that the your initial residency on Nexus wasn't exactly smooth or to your liking, but in your time away we've made astounding improvements to the quality of life!
 
 
[brief breakdown of drop 5 with links to articles eplaining major features. mix in some in-game screenshots along with prototional art wehre neded]
 
[excited aurin turning a light on "housing will light up your life!"]
And of course housing has never looked better since we first initiated the program!
 
Come see the new Nexus we've built for YOU!
 
Much appreciation,
Phineas A. Protostar
 
P.S....for money...	
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[image of nexus with vintage "Hawaii" typeface]
Ahoy hoy traveler!
 
    Protostar here with wonderful news! We know that the your initial residency on Nexus wasn't exactly smooth or to your liking, but in your time away we've made astounding improvements to the quality of life!
 
 
[brief breakdown of drop 5 with links to articles eplaining major features. mix in some in-game screenshots along with prototional art wehre neded]
 
[excited aurin turning a light on "housing will light up your life!"]
And of course housing has never looked better since we first initiated the program!
 
Come see the new Nexus we've built for YOU!
 
Much appreciation,
Phineas A. Protostar
 
P.S....for money...
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slightly OT: Probem with ESO...it looks too realistic;) I felt like I actually was living in the middle ages and THAT is something I realy not wanna do....pestilence...dirty ppl...burning of liberated women etc....
 
But some ppl might like that:) But you will not find me at middle ages role playing real life events for sure;)	
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What ESO market push? Besides the email for "transfer your copy from PC to Xbox one", I got nothin + seeing little on my facebook (I like A LOT of gaming sites)
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It's mostly rebranding the game as the "Tamriel Edition", putting out a new fancy trailer, and lots of front page advertising on Steam. It's effective I say, as it was in the top 10 selling games on steam a few weeks ago (with a  full retail price 55 euros!). And right now it's still the top selling MMO game on steam.
 
So yeah, I don't like ESO but I agree that Wildstar can definitely learn from marketing perspective of it (or try to sell it on steam for starters).
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I will always disagree with trying to bring players back and cater to their needs.
 
Instead, focus on new players... there are plenty out there who have never even tried WildStar, and would love what it offers.
 
Chasing former players is a fool's errand as the game will not have changed to the degree they will expect, nor should it.	
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Chasing former players is a fool's errand as the game will not have changed to the degree they will expect, nor should it.
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Obviously, former players never find any reason to come back and never have anything good to say.
 
 
Oh. Wait.
 
*eyeroll*
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Generally no. But not all. :)
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Then stop being so exclusionary, man. Just accept that out of the millions of people who've given this game a shake, there are a goodly percentage of folks who left because of a myriad of reasons, many of which have been fixed (or are going to be fixed directly) that would make a PR push aimed at both new and returning players vitally important.
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			I don't see how it could hurt to put together an email trying to get people back in the game showing them all the new changes.	
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I don't see how it could hurt to put together an email trying to get people back in the game showing them all the new changes.
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Surely you would agree that there are more players that haven't tried WildStar than those who have. Doesn't it make more sense to look there first?
 
Cost of customer acquisition is high so, there's an argument to be made against it. But I feel you will cultivate better, more loyal customers via this route first.
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Do you think all 100 million people who have played WoW have tried WildStar? How about even just the current 10 million?
 
I believe the number is probably closer to 1 million. Which leaves, just within the established MMO player base, at least an order of magnitude more players to give it a shot!	
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I will always disagree with trying to bring players back and cater to their needs.
 
Instead, focus on new players... there are plenty out there who have never even tried WildStar, and would love what it offers.
 
Chasing former players is a fool's errand as the game will not have changed to the degree they will expect, nor should it.
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Obviously, former players never find any reason to come back and never have anything good to say.
 
 
Oh. Wait.
 
*eyeroll*
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You said it! Do yourself a favor... put that one on ignore and bask in the uninterrupted glow of sanity!
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If there was a true "Ignore" feature, I would have done it years ago, believe me.
 
But since we can still "see that someone we're ignoring posted" it's totally pointless.
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True, but think of the emotional trauma you're inflicting on people like me! I can actually see the posts when people quote them... *shivers, glances around furtively*
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So what you're saying...is that if i really hate someone i should have someone else qoute me if they're ignoring me...
That is very Chua!
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			OMG did you see the big marketing today MMORPG said a lot of great features were coming in drop 6. Wildstar retweeted it. Oh man I'm pretty sure all of them are in drop 5 but hey what are you going to do.	
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			that drop 6 thing is prob a typo!	
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OMG did you see the big marketing today MMORPG said a lot of great features were coming in drop 6. Wildstar retweeted it. Oh man I'm pretty sure all of them are in drop 5 but hey what are you going to do.
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True, but think of the emotional trauma you're inflicting on people like me! I can actually see the posts when people quote them... *shivers, glances around furtively*
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Yep, and you quote who I have on ignore = the trauma for me....thank you D-:
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I will always disagree with trying to bring players back and cater to their needs.
 
Instead, focus on new players... 
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As someone who is playing Eso currently I can tell you there welcome back campaign was  a huge success. Ever since the B2p transition as well the servers are filled. the game is alive. there are tons of 500 member guilds filled with players. Folks are out in the world EVerywhere exploring and questing. The greatest thing is the game feels alive and feels thriving. And yes they have made huge positive changes to the game that have excited the player base. 
 
Wildstar would do well to do this. Despite the ostrich in the sand view too many have.. Many of these warnings were presented to Carbine 9 months ago. There was tons of feedback by players who wanted to see this game succeed. I regurlaly engaged the pvp developers on twitter in hopes of seeing the game improved so it could thrive. Sadly I saw every person I engaged with from Carbine  who was involved in pvp fired or laid off. And now 9 months after I tried the game back in november I still see many of the issues that have yet to be resolved. And I still see the diehards with their heads in the sand ignoring it. IF you really really care about Wildstar's future you can't  ignore what's working in the gaming world and just think wildstar will just survive on pennies per month. The game deserves better. 	
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As someone who is playing Eso currently I can tell you there welcome back campaign was a huge success. Ever since the B2p transition as well the servers are filled. the game is alive. there are tons of 500 member guilds filled with players. Folks are out in the world EVerywhere exploring and questing. The greatest thing is the game feels alive and feels thriving. And yes they have made huge positive changes to the game that have excited the player base. 
 
Wildstar would do well to do this. Despite the ostrich in the sand view too many have.. Many of these warnings were presented to Carbine 9 months ago. There was tons of feedback by players who wanted to see this game succeed. I regurlaly engaged the pvp developers on twitter in hopes of seeing the game improved so it could thrive. Sadly I saw every person I engaged with from Carbine who was involved in pvp fired or laid off. And now 9 months after I tried the game back in november I still see many of the issues that have yet to be resolved. And I still see the diehards with their heads in the sand ignoring it. IF you really really care about Wildstar's future you can't ignore what's working in the gaming world and just think wildstar will just survive on pennies per month. The game deserves better.
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A lot of the changes people asked for have been made, the epic fail of #hardcore has finally been recognized for what it was. That being said I agree wholeheartedly that there's a lot to be done to bring players back into the game. I know for a fact that there are streamers out there who would love to showcase the game but just can't because they won't generate the returns they need to support themselves.
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			I agree that this would be a good idea. I don't think I've gotten anything from carbine about the game in my RL hiatus I had to take fron the game. I also had always planned to return, but still the game has improved in many areas that were annoying. As for ESO, well I actually got banned for the dumb vet rank exploit on the boss that reset in one of the dungeons and they still offered for me to come back lol....seriously though vet ranks took to long! There was no way I was going to quest mindlessly for months to get to max level.	
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