Find Averno ARG

==== WARNING: ====
The following article, like the ARG itself, contains themes of reality shifting, mental illness, depersonalization, derealization, and horror elements.
== Overview ==
The Find Averno ARG was an online scavenger hunt-esque ARG (Alternate Reality Game) that was held from December 26th, 2020 to January 2nd, 2021.
The main plot of the game was that Kennedy went missing, and the ARG participants were trying to find them. It seems that Kennedy thought Averno was real and was trying to get there. There were themes and theories around physics, alternate dimensions, vines, water, herbs, and perhaps Greek mythology. The game mostly centered via links from the ANS website linked in the "start here" Tumblr post to a whole host of Averno-related websites, many of which included images or notes, as well as clues and puzzles that might be related.
== Timeline ==
Early September, 2020 - Social media accounts for Kennedy, Echo and Alice are set up to establish proof of existence.
November 11th, 2020 - A team is pulled together to bulk out the clues, websites, animation and press for the ARG.
December 25th / 26th, 2020 - Kennedy goes "missing". It's later revealed that they've somehow found a way into the fictional universe of Averno.
January 1st, 2021 - The Dazed soundtrack is released almost a full 24 hours early due to distributing issues.
January 2nd, 2021 - Dazed premieres and the ARG ends.
== The Discord Server ==
After Kennedy's disappearance, a server was created to bring together the hunters trying to solve the mystery. It was released to the public as a "fan-made" server, and hunters were told that no Averno team members were going to be on that server. This was a lie, and team members were among the first to join. Notable fake accounts include kylie101 (Morgan Smith themself) and strawberrygay (the owner of the server who was a "fan" but was in fact Ella of the Social Media team). The Discord server did a fantastic job of finding clues, solving puzzles, compiling documents, and most importantly having fun. On the topic of documents, here are the major ones!
== Major Theories ==
These are some of the bigger theories developed by the fan server!
=== The Chess Theory ===
* We found spaces from a chess board a3,a4,a5,b3,b4,c3,c5,d1,d3,e1,e6,e7,g1,h1. This was gathered by multiple people in writing clues like the bread recipe to pictures. 
* The chessboard is completely mirrored vertically down the middle of the board. The plots based on both white and black sides are the same thing. This fits the unverno/averno theory. Black and white were doing the exact same things when the moves were plotted, mirroring each other.
* Game maker is white queen based on their pfp on Instagram meaning they have complete control of the game
* It was confirmed that we are in fact the pawns in this game as it was in the caption on one of Caydens instagram posts. It was later changed because we were going too fast with the chess theory.
* The quote “knight takes rook” the rook could be Kennedy but we don't know who the knight is. This fits with the whole we have to find Kennedy as they were taken from original location
* It's connected with the whole twin theory too as both sides are doing the same moves. This suggests that they have a matching pair to follow and even out. Just like Quinn and Echo are twins.
* Chess references are made consistently and it fits/ connects to the alice in wonderland development as alice in wonderland has a lot of chess things. It also can prove the mirrored theory as the way to get to wonderland is through a whole in the earth putting Alice in a different upside down world. Averno/unverno and wonderland/underland also upside down/mirrored worlds
* The veil to averno can be in the middle of the board/averno town. Since the board is completely mirrored down the middle this means the veil to cross over to averno/unverno is where it's mirrored because we have the chessboard on the map. Where the vertical mirrored lime is, is where the veil to averno is and where kennedy went during witching hour to go and cross over
* The Luzhin Defence (book where the recent note about Hugo was found) is about chess. Goodreads: A chilling story of obsession and madness. Luzhin, a distracted, withdrawn boy, takes up chess as a refuge from everyday life. As he rises to the heights of grandmaster, the game of chess gradually supplants the world of reality as he moves inexorably towards madness. This could mean that hugo might be a grandmaster in chess. The book is Luzhin Defence. It’s under fiction on the library site. You click on it to get the note hence the theory of hugo being a grandmaster in chess/
* The moves aren't what pieces go where. But a passageway of the king and queen. The white queen is confirmed to be the game maker and one of the chess pieces that move. And we can assume that kennedy is the king which makes sense because kennedy starts with a k and so does the king. The king goes towards the town while the queen goes to the camping grounds.
=== Echo and Narcissus ===
* Started when Alice changed their tumblr page to have a daffodil theme, saying it reminded them of Kennedy. 
* This, plus Echos name, made people start to draw connections between Narcissus (who is represented by a daffodil) and Echos relationship and Kennedy and Echos relationship.
* The theory went as follows "Kennedy is referenced to daffodils by Alice and Echo. This links to Narcissus as he is also referenced to by daffodils. Narcissus is obsessed with his reflection and Kennedy is obsessed with finding Averno and Hugo. The link with the two Echo’s is obvious as they share the same name. The messages shown between Kennedy and Echo show how toxic their relationship became. We believe that the Narcissus-Echo Myth could be a reflection of Echo and Kennedys relationship. The idea of Echo loving Kennedy more than Kennedy loves Echo."
* Clues that supported this theory/parallel 
** Echos "How to Become a Myth" Tumblr post
** Gamemakers "On Myth" Tumblr post
** Alices Tumblr theme
** Metamorphosis play/cast list
** The Pool Poem: “The pool is a warped reflection, always moving, why is it never still.”
** Echo and Kennedys texts 
** Dreamspeak quote from Metamorphosis Book 3 437-473 “Strange prayer for a lover, i desire what i love to be distant from me. Now sadness takes away my strength. Not much time is left for me to live. And I am cut off in the prime of youth. Nor is dying painful to me. Laying down my sadness in death. I wish that him I love might live on. But now we shall die united. Two in one spirit.”
=== The Caves ===
Add text
Duck Morse Code
== The End ==
The end of the ARG was heralded by a reveal of the short film / animation / musical, Dazed. Several of the character accounts said goodnight, and a Q&A was hosted on the Discord server. For the first time in a week, it was quiet.
== The End pt. Two ==
On January 2nd, 2021 10:00PM EST, an alternate ending to Dazed—a 36 second MP3 file—was released on the Discord server as a thank you to those who were active participants during the ARG. What the ending was, only those who were on the server that night will know.
== Credits ==
This is a comprehensive list of all credits!
=== Short Film Cast ===
Quinn - James Frazier 
Will - Morgan Smith 
Kennedy - Alicia Selkirk 
Clover - Emma Freeman 
Hugo (voice) - James Frazier 
Hugo (actor) - Cayden Larrosa 
 
=== Writing ===
Script - Morgan Smith 
"Hugo" and "Unverno"- August Greenwood 
Lyrics - Morgan Smith, Alicia Selkirk 
Music - Alicia Selkirk 
 
=== Film ===
Director - Cayden Larrosa
Editor - Cayden Larrosa
 
=== Audio ===
"Hugo" Music - Fairything 
Live From Averno Music - Robin "Thawney" Thorn 
Sound Engineering - Kimberly O'Loughlin 
Audio Editing - Jamie Frazier
 
=== Animation ===
Misha - @ArtofMisha 
Dillyn - @gecko_axolotl 
Sofia - @sofiloafi 
Noah - @sheep_found_a_knife 
Thunder - @Thunder-Illustrations 
Sarah - @sarahssketch 
Johanna Angele-Kuehn - @ironwingartist 
Emm / Mochi - @lemmon_art 
Link - @fangsartistry, Linkerri 
Ed B) - @ed_head15 
Asteroid - @arcaneasteroid
 
=== Social Media ===
The Gamemaker - Morgan Smith, Abigail
Echo - Sam P. 
Kennedy - Elodie Prigent, Morgan Smith 
Alice - Fairything, Rowan Starling, Ella Villani 
Avernostan / Gossip Girl - Emilie 
Avernova - Ella Villani
 
=== Project Managers ===
Characters - Elodie Prigent 
Clue Hiding - Abigail 
Social Media Plants - Elodie Prigent, Ella Villani 
Website - Abigail, Sam P. 
Animation - Lexi / Autumn / Leek 
Physics - Rowan Starling, Abigail 
Overall - Rowan Starling
 
=== Websites ===
AHS Powerpoint Club - Sam P. @wooden.dowel 
Al’s Grocery - LA Easley @LilLilgirl 
Averno Alchemy - Morgan Smith @mythweaver_
Averno Gossip Blog - Ali Senior @aliagsenior 
Averno Home Advice - Emily Price @Elissa.averno.ans 
Averno HS Debate Team - Ryan Stinson @ryancstinson 
Averno Public Library - Holly @holly.wheeldon 
Averno’s Secrets - Sydney Stevens @sydanddoggo 
Averno Town - LA Easley @LilLilgirl 
Averno Thrift - Archer @aroacekate 
Bree's Baking - Myrin Naidoo @asthmaticdonkey 
Countdown Website - Robin "Thawney" Thorn @_Thawney 
Crystal Caverns Souvenir Shop - Leo Kate @cottagecore.clutz 
DUE Cryptid Blog - Sam P., Abigail @wooden.dowel, @abigail_of_averno 
Live From Averno - Dorian Gray, Kylie Lynn SKIP, @_kylie_lynnh_ 
Moose Tracks Poetry - Sam P. @wooden.dowel 
Palatable Plants - Evan @evekial 
Reviews of Averno - Kylie Lynn @_kylie_lynnh_ 
Skyline Diner - Madison Cox, Lea Conrad @odysseyartwork, @leamitdenblauenhaaren 
The Keep It Down - Dakota Newark @dkriver 
Tri-Dep Theatre - Robin "Thawney" Thorn @_Thawney
 
=== Puzzle Creation ===
Abigail @abigail_of_averno 
Fish @fishy.does.art 
Mab @twobearsforever
Oli @olis.photography1 
Robin "Thawney" Thorn @_Thawney 
seoyoff @wooden.dowel 
Physics - Nebulae System @thenebulaesystem
 
=== Additional Credits ===
Closed Captioning - a very frazzled Robin "Thawney" Thorn
Concept design "Hugo", "Unverno" - August Greenwood 
 
 
== Fun Facts ==
* Many inside jokes were made during the course of this ARG, such as "Find Avieno" a joke based on a mispronunciation that sprouted a new chaotic Discord server for people who participated to keep in touch!
*On the Al's Grocery site, a number of the products had SKUs (barcode numbers). Many puzzle solvers and other ARG participants spent a very long time stressing over and trying to decode the SKUs, only for it to be revealed after the game that they had no meaning. Among ARG participants, the SKUs are (only half-jokingly) regarded as a topic to be avoided.
*After some joking among members of the Discord server about whether Averno would end up rick-rolling them, the team did indeed rick-roll participants with a link on the Moose Tracks Poetry site.
* 
Category:Media