Abercrombie & Fitch

Abercrombie & Fitch (A&F) is an American lifestyle retailer that focuses on upscale casual wear. Its headquarters are in New Albany, Ohio. The company operates 1,049 stores across all three brands. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co.
Once known for its sexualised ad campaigns, the company has toned down its  and no longer displays nearly nude models in their advertisements. According to then-chairman Arthur Martinez, these changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales. Abercrombie & Fitch is now targeting an older consumer, from ages 21 to 24.
Abercrombie & Fitch is notable for using "brand representatives" (previously called "models") for store customer service.Its main competitors are Aéropostale and American Eagle Outfitters.
==See also==
* List of Abercrombie & Fitch Locations
==External links==
* Abercrombie & Fitch on USA Store Fanon Wiki
Category:Mall stores
Category:Retailers
Category:Clothing stores
Category:Mall clothing stores
Category:Mall Retailers
Category:Men's clothing stores
Category:Women's clothing stores
Category:Teen stores
Category:Abercrombie & Fitch
Category:North America
Category:Franchises
Category:Companies
Category:USA
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Category:Brands