Influence

"Influence amongst human beings is ubiquitous: It is literally everywhere—in the words we use, the things we see, even the air we breathe. Some of this influence is profoundly beneficial—the influence of education, of parents, or of loved ones. Other forms of influence can be ethically and morally questionable. At the other end of this “continuum” are types of influence that are terribly harmful" (Dubrow-Marshall, 2010).The Influence Continuum—the Good, the Dubious, and the Harmful—Evidence and Implications for Policy and Practice in the 21st Century | Roderick Dubrow-Marshall, Ph.D. | University of Central Lancashire
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Social influence refers to the way in which individuals change their behavior to meet the demands of a social environment. It takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing. 
Public relations (PR) is the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public.[1]  Public relations is not merely a phenomenon of the 20th century, but rather has historical roots. Most textbooks consider the establishment of the Publicity Bureau in 1900 to be the founding of the public relations profession. However, academics have found early forms of public influence and communications management in ancient civilizations, during the settling of the New World and during the movement to abolish slavery in England. Basil Clark is considered the founder of public relations in the United Kingdom for his establishment of Editorial Services in 1924. In Propaganda (1928), Bernays argued that the manipulation of public opinion was a necessary part of democracy.[60]
 There are three processes of attitude change as defined by Harvard psychologist Herbert Kelman in a 1958 paper published in the Journal of Conflict Resolution.[1] The purpose of defining these processes was to help determine the effects of social influence: for example, to separate public conformity (behavior) from private acceptance (personal belief).
* «Influence: Science and Practice» is a psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B. Cialdini, Professor of Psychology. The key premise of the book is that in a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations.
== Rhizomata ==
* Effect; Power; Rhetoric; Magic; Mind control; Propaganda; Influencers; Soft totalitarianism;
* Politics; Cyber-influence; Cyber-influencer; Writing; Authoring; Grimoire; Nudging; PR (Public Relations); Education
* Students: Gustave Le Bon; Hitler; Mao
* Semantic Apocalypse; Will to power
Category:Psychology
Category:Social
Category:Power