Techie

Ground-breaking technologies are going to be crucial
parts of big campaigns in the future and already are.
Yet, you can only develop campaigns with these if you
know what’s possible and what’s not. Techies (some
call them nerds) do know what’s possible. Usually, they
can be found under titles such as web developer, programmer,
technical director or simply IT expert. Our
techie at Jung von Matt was called “Mägic”. He was a
very kind nerd with the gift of being able to make other
people understand complex processes and technologies.
With a guy like this in the background, you can be
relaxed from the very beginning and think of things as
if anything was possible, letting him check afterwards
whether things can be done the way you want them to
be or not. If things turn out to be impossible until now,
think of how they can be programmed or simply invent
them to make them possible.
A continuous contact with your techie also provides
you with new food for ideas and for understanding
structures, something that, in turn, will help you with
developing new ideas. (fra OhMyGodWhatHappened gratis bog om socialemedier fra Kaspers tweet)