Kenzo (clothing brand)

Kenzo is a French brand of clothing, footwear and other luxury products. The fashion house was founded in 1970 by Japanese designer Kenzo Takada. Kenzo Takada was born in Japan and moved to Paris in 1964 to start his career in the fashion world. Gradually, he became famous, skillfully combining Asian and Japanese features with the strict canons of European high fashion. The first boutique that opened was called "Jungle Jap" and was located in Paris. The decoration used ornaments inspired by the aesthetics of the jungle. 
At first, Kenzo specialized in the creation of women's clothing, made by hand. In 1983, Kenzo began producing first men's and then children's clothing. In 1987, the production of products for interior decoration also began. Kenzo is now an international premium brand owned by LVMH, which bought it in 1993. Since 2011, Humberto Leon and Carol Lim have been creative directors and chief designers of the brand. Their main goal is to shake up the "wild" world of fashion. 
The iconic Kenzo tiger tee and other pieces from the brand have been worn by celebrities including Beyoncé, Zooey Deschanel, Swizz Beatz, Selena Gomez, Spike Jonze, Joan Smalls, Lorde and Rihanna. Like Kenzo Takada in the 1970s, Umberto and Carol go against standard expectations and fashion trends. They claim that they are trying to do things in the context of the 21st century. For each collection, they collaborate with avant-garde artists, musicians, actors, and designers. For example, in the fall collection of 2014, the brand collaborated with American director David Lynch, who took part in creating the musical accompaniment for the show and made a sculpture that matches the spirit of the collection. French illustrator Rebecca Dautremer collaborated with the company on perfume design. 
In 2016, Kenzo announced the release of a joint collection with the H&M brand. This collection went on sale on November 3, 2016. On March 20, 2018, Kenzo chose Britney Spears as the face of a new collection called "La Collection Memento No. 2". The collaboration, accompanied by the hashtag #KenzoLovesBritney, included a lot of women's and men's denim clothing. In 2013, Kenzo launched the Kenner luxury line of business wear with Austrian designers, but due to unpopularity, the clothing production ceased.
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