Mr. Clean

"There's no clean like Mr. Clean."
Mr. Clean was conceived by Linwood Burton, a marine ship cleaning businessman with accounts throughout the east coast of the United States and his friend, Mathusan Chandramohan, a rich entrepreneur from Sri Lanka. In the past, ships had to be cleaned using abrasives or solvents that were able to cut successfully through embedded grease and grime; however, past solvents were so dangerous to workers that Burton was motivated to finding a solution that was effective and less caustic. Burton, with fundamental knowledge in chemistry, developed Mr. Clean in an effort to clean ships without having to pay significant premiums in disability claims for his workers. He later sold the product to Procter & Gamble in 1958.
Mr. Clean made his television commercial debut in 1958, initially portrayed in the live-action versions by character actor House Peters Jr. Within the first six months of the introduction, Mr. Clean became the best-selling household cleaner on the market.
== International versions ==
The name "Clean" is usually translated into local languages:
* Don Limpio, in Spain
* Maestro Limpio, in Spanish-speaking Latin American countries
* Mastro Lindo, in Albania, Italy and Malta
* Meister Proper, in Germany
* Pan Proper, in Poland
* Mr. Proper (not translated), in Bulgaria, China, Croatia, Czech Republic, Greece, Hungary, Latvia, Lithuania, the Middle East, the Netherlands, Romania, Russia, Serbia, Slovakia and Ukraine
* Mr. Clean M. Net, in Canada
* Monsieur Propre, in Belgium, France and Morocco
In the UK and Ireland, the product is sold under the brand name Flash; this is because a company exists that uses the "Mr. Clean" name. Furthermore, Flash does not use a mascot, unlike Mr. Clean. For many years Flash was advertised on UK television by Scottish actress Molly Weir, with the catchphrase "Flash cleans floors WITHOUT scratching".
== Mascot[edit] ==
The product's mascot is the character Mr. Clean. In 1957, Harry Barnhart conceived the idea and Ernie Allen in the art department at the advertising agency Tatham-Laird & Kudner in Chicago, Illinois drew Mr. Clean as a muscular, tanned, bald man who cleans things very well.
According to Procter & Gamble, the original model for the image of Mr. Clean was a United States Navy sailor from the city of Pensacola, Florida, although some people may think he is a genie based on his earring, folded arms, and tendency to appear magically at the appropriate time (one of the live-action commercials has a character directly refer to Mr. Clean as a genie). Hal Mason, the head animator at Cascade Studios in Hollywood, California modified the existing artwork in print advertising to be more readily used for the television commercials written, produced, and directed by Thomas Scott Cadden. (Cadden also wrote the words and music for the original Mr. Clean jingle — see below.) The first actor to portray Mr. Clean in live action television commercials was House Peters Jr..
In a NY Times obituary for the original illustrator, Richard Black, the product Mr. Clean was referenced to as the "Genie in a bottle" 
Mr. Clean has always smiled, except for a brief time in the "Mean Mr. Clean" series of ads when he was frowning because he hated dirt. Although Mr. Clean is the strong, silent type, he did speak once in a few television commercials where live actor Mark Dana appeared playing Mr. Clean in a suit-and-tie in the mid-1960s.
Mr. Clean's first name, Veritably, originated from a 'Give Mr. Clean a First Name' promotion in 1962.
Mr. Clean appeared on the September 2010 cover of Biz X Magazine.
Mr. Clean was redesigned by Chase Design Group.
On 2016-09-08, Procter & Gamble announced a contest to find the replacement Mr. Clean. The contest was introduced with a new 60-second spot with actor Kellan Lutz spoofing an audition reel for the Mr. Clean role that took place in August 2016 Los Angeles, California. In addition to casting sessions at 404 NYC in New York on 2016-09-07 and Envision Studios LA in Los Angeles on 2016-09-14, contestant could also submit video to contest web site. The contest winner would receive $20,000 in mid-October, and be featured in 2017 limited edition Mr. Clean calendar.
== Jingle[edit] ==
Mr. Clean's theme song, or jingle, has been around since the product's introduction, initially sung as a popular-music style duet between a man (Don Cherry) and a woman (Betty Bryan). Thomas Scott Cadden wrote the jingle at his home in Skokie, Illinois in the spring of 1957 while working for Tatham-Laird & Kudner Advertising Agency. The vocal and piano recording was made on a home tape recorder for presentation to the agency and later to Procter & Gamble. Procter & Gamble approved the jingle in the spring or summer of 1957. Thomas Scott Cadden produced the recording of the jingle at Universal Recorders in Chicago in the summer or fall of 1957. Bill Walker was the arranger and Don Cherry and Betty Bryan were the singers. In January or February 1958, Cadden produced and wrote the first pool of television commercials — nine one-minute commercials and four 20-second "lifts". Included was the original full 60-second jingle commercial and the 10-second jingle "tag" at the end of all the others. They were produced at Cascade Pictures in Hollywood, California. The first pool of commercials ran in August 1958 at WDTV/KDKA in Pittsburgh, Pennsylvania the year the product was introduced. The jingle is copyrighted under numbers EU 589219 & EU 599220. The jingle is also registered with ASCAP under title code 570098598 & 570006267.
In 2016, an updated reboot of the jingle was made for a television advertisement. It is the longest running advertising jingle used in television history.
Original lyrics by Thomas Scott Cadden:
Mr. Clean will clean up dirt & grime & grease in just 1 minute! 
Mr. Clean will clean your whole house & everything that's in it! 
Floors, doors, walls, halls, white sidewall tires, and old golf balls! 
Sinks, stoves, bathtubs he'll do, he'll even help with the laundry too! 
Q. Can he clean a kitchen sink? 
A. Quicker than a wink! 
Q. Can he clean a window sash? 
A. Faster than a flash! 
Q. Can he clean a dirty mirror? 
A. He makes it bright & cleaner! 
Q. Can he clean a diamond ring? 
A: Mr. Clean cleans anything!
Reboot lyrics:[16]
Mr. Clean gets tough on dirt and grime 
And grease in just a minute 
Mr. Clean will clean your whole house 
And every room that's in it. 
Floors, doors, walls, halls 
He's so tough he cleans them all 
Grimy tubs and tiles he'll do 
so your bathroom looks clean as new! 
Mr. Clean gets tough on stuck on stuff 
cleans kitchens in a minute 
Mr. Clean will clean your whole house 
And every room that's in it. 
Mr. Clean! 
Mr. Clean! 
Mr. Clean!
== Powers ==
Though powerless, Mr. Clean conceal carries a double-barrel sawed-off shotgun, loaded with Mr. Clean brand anti-filth ammo "made to chew through even the toughest grime and filth of society." 
Mr. Clean also has cybernetically enhanced eyes capable of tracking micro-organisms from distances of up to 3 miles, allowing him to track down and destroy any and all threats to cleanliness. 
In addition, Mr. Clean rides a Harley Davidson brand motorcycle, painted white with silver trims.Their is a single black spade on the back of the bike to remind him of the comrades he fought alongside during the Vietnam War.