Marvel AR

The Marvel Augmented Reality App was a mobile application developed by Marvel in conjunction with the AR technology company . It allowed users to scan specific Marvel comics to unlock exclusive content such as videos, commentaries, phone backgrounds and more. The app was shut down and removed from all app stores some time in 2015.
==History==
The Marvel AR App was announced at the (SXSW) festival on March 11, 2012, making it the first augmented reality app released by a comic book company.https://web.archive.org/web/20160517010000/http://www.science20.com:80/newswire/marvel_augmented_reality_sxsw_interactive-87908 The app was released for download on the and two months later on April 2. The first comic that was compatible with the app was . Marvel Digital Media Group general manager Peter Phillips said "Avengers VS X-Men is the biggest story we've ever told and teaming with Aurasma allows us to bring our fans a deeper experience when they purchase select Marvel comics and other Marvel products".https://web.archive.org/web/20191105111547/https://www.prnewswire.com/news-releases/marvel-and-aurasma-unveil-marvel-augmented-reality-at-sxsw-142320185.html
When Marvel enacted their 2012 publishing initiative, Marvel NOW!, they coupled almost every one of their new series with bonus content in the AR app. Some of these series only had app content for the first few issues while others continued to be given content for their full runs. In the first two years, 1500 in-app unlockables were produced for different comics.Marvel SXSW 2014 announcement video: https://www.youtube.com/watch?v=tx3oHleQOMg
On April 23, 2014, the app was given a major update, including faster load times for videos, and new types of content to unlock (such as the "Marvel Science" videos).https://web.archive.org/web/20191105142144/https://www.marvel.com/articles/comics/experience-the-new-marvel-ar-app
==Function==
Opening the Marvel AR app played the logo clip used before the Marvel Cinematic Universe movies, before changing to a camera screen. Pointing the camera screen at any Marvel comic page that had the Marvel AR symbol on it would unlock some sort of bonus content on the app screen superimposed over the camera.
Some comics would play a video over the location on the screen where the page was, making the page appear to "come to life". Others just turned the full app screen into a video player, or simply showed a static image.
Left alone, the videos would play on loop until the user tapped their screen to return to the camera. Many of the "recap" videos and character biographies were produced by Judy Stephens with the panel compilations being outsourced to Captured Planet Studios.
==Official Description==
==Recurring segments==
===The Lowe Down===
The Lowe Down was a series of comedic videos hosted by editor Nick Lowe in which he would perform a sketch related to some current Marvel topic.
===AR Ambush!===
AR Ambush! was a series of videos in which writers of certain comic book series would be unexpectedly interviewed about their comic (by editors, fans, and others) and have to come up with answers to the interview questions on the spot.
==List of compatible comics==
The following is a list of comics that could be used with the app and the respective content that each unlocked.
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Scanning a page in the comic unlocked a video showing black-and-white line art from the pages becoming filled in with color.thumb|center|200 px 	 	
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Scanning a page in the comic unlocked a very brief video of Dennis Hopeless explaining that the Apex Twins were planned to be revealed as a split-personality being from before Avengers Arena was even written.thumb|center|200 px
Scanning another page in the comic unlocked a very brief video of writer Dennis Hopeless describing the difficulties of harming characters he likes in his stories. thumb|center|200 px	 	
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Scanning a page inside the comic unlocks a short video featuring the voice of Dennis Hopeless talking about why he enjoys writing Avengers Arena while art from the series plays over his voice.thumb|center|200 px
Scanning another page unlocks a video featuring the voice of Dennis Hopeless talking about his process for deciding what to write for the Avengers Arena series.thumb|center|200 px	 	
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Scanning a page within the comic unlocked a short video featuring the voice of writer Dennis Hopeless how he tried and failed to get the characters from Jason Aaron's Wolverine and the X-Men for Avengers Arena.thumb|center|200 px
Scanning another page within the comic unlocked a short video featuring the voice of writer Dennis Hopeless discussing what it is like to write about so many different characters in one book.thumb|center|200 px	 	
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Scanning a page in the issue unlocks a video featuring writers Wyatt Cenac and Elliott Kalan doing a comedic, unscripted sketch promoting the Avengers Arena.thumb|center|200 px
Scanning another page of the issue unlocks a video featuring writer Dennis Hopeless discussing his enjoyment at getting to write about characters that will be used by other writers later.thumb|center|200 px	 	
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An episode of the comedic sketch videos, The Lowe Down, featuring editor Nick Lowe testing superstitions and talking about Boom-Boom.thumb|center|200 px
Scanning another page unlocked a video voiced over by an "angry New York citizen" (Jorden D. White) calling for the closure of the maximum security prison The Raft due to its failure to keep supervillains contained.thumb|center|200 px	 	
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Scanning another page unlocked a video of Assistant Editor Jennifer Smith with a chart explaining the Summers family tree as a comedic course called "Summersology 101."thumb|center|200 px
Scanning another page in the comic unlocked a an episode of the Lowe Down where host Nick Lowe is interrupted by editor Daniel Ketchum who makes Lowe "fall down a trapdoor" so that he can host his own parody show called "The Ketch-Up." In his show, Daniel explains the history of Cable so far in the Cable & X-Force series. thumb|center|200 px	 	
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Scanning another page of the comic unlocked a video listing comedic "laws" that S.W.O.R.D. commander Abigail Thanriaguiaxus (Earth-616) would enforce such as the "Non-Neutral Hair Color Non-Discrimination Act of 1986." The video was narrated by Jennifer Smith. thumb|center|200 px
Scanning another page unlocked a video of Marvel staffer Jenny Yeats comedically reading a script (that she has not read before) "explaining the real-life science" that runs spaceships in . thumb|center|200 px	 	
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Scanning another page unlocked a video of writer 
Frank Tieri explaining why he likes the X-Force while images from are displayed in black-and-white line art and colored in. thumb|center|200 px 	 	
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 	Scanning the cover unlocked a video voiced over by Ellie Pyle recapping the events leading up to .thumb|center|200 pxScanning a page unlocked a comedic video referring to a joke organization called the "American Society for the Prevention of Cruelty to Demon Bears" styled as a television commercial for providing non-profit services.center|thumb|200x200px	 	
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 	Scanning the cover unlocked a video voiced over by Ellie Pyle recapping the events leading up to .thumb|center|200 px 	 	
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 	Scanning the cover unlocked a video of an animated piece of bacon (voiced by editor Lauren Sankovitch) talking about their favorite characters and 
Scanning page 15, panel 5 unlocked a comedic AR Ambush! video of editor Lauren Sankovitch "ambushing" her writer Kieron Gillen over a phone call and asking him questions about the Young Avengers comic while Gillen was very disconcerted. thumb|center|200 px
Scanning another page unlocked a video taken by writer Kieron Gillen of his editor Lauren Sankovitch dressed up as Loki and running down the street.thumb|center|200 px	 	
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Scanning a page showed a video of sketched concept art from transforming into their finished, colored panels while music played in the background.thumb|center|200 px
Scanning another page unlocked a video of Jamie McKelvie and Kieron Gillen discussing their relationship working on comics together while pencil art from the issue was shown.thumb|center|200 px	 	
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Scanning a page inside unlocked a video of artist Jamie McKelvie discussing how he designed Wiccan's new costume.thumb|center|200 px
Scanning another page unlocked a video of three female fans at the Chicago Comic & Entertainment Expo asking Young Avengers writer Kieron Gillen three questions they had regarding characters' relationships in the comic. thumb|center|200 px	 	
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 	thumb|200x200pxScanning the cover unlocked a video voiced over by Jake Friedfeld, Summer Lacy, Ellie Pyle, and Judy Stephens recapping the events leading up to Fearless Defenders #5 while humorously introducing the characters and illustrating the “dooming” situation of the book’s storyline. 	 	
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Scanning another page unlocked a video of writer Jason Aaron with some fake skulls thanking readers for reading the comic and teasing the upcoming issues of Thanos Rising.thumb|center|200 px 	 	
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Scanning another page unlocked a video titled "Marvel After The Scene," where editors Sana Amanat and Dan Edington comedically re-enact what could have happened after the panel in where Thanos is sitting with his mother.thumb|center|200 px
Scanning another page unlocked an episode of AR Ambush! in which senior editor Stephen Wacker called writer Jason Aaron and asked him questions about writing Thanos Rising.thumb|center|200 px	 	
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Scanning another page unlocked a comedic video of editor Jake Thomas advertising his "murdering-shape body training" that would get partcipants in the same shape as Thanos and was reachable under the fictional hotline number 1-555-MURDERING-SHAPE.thumb|center|200 px
Scanning an AR symbol on another page unlocked a comedic video of editor Nick Lowe mock-interviewing editor Steve Wacker about creating a video in which fart noises are played over the top of the comic panel in which Thanos is holding a small baby. thumb|center|200 px	 	
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Scanning another page unlocked a video of Ellie Pyle interviewing the series' writer Jason Aaron about the love interest between Thanos and Death.thumb|center|200 px 	 	
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Scanning another page unlocked a video recapping the murders committed by Thanos in the Thanos Rising series and teased the upcoming Infinity series. thumb|center|200 px 	 	
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 	thumb|200x200pxScanning the cover unlocked a video in the style of a 1950s news bulletin voiced over by Peter Olson disseminating news of a kidnapping and mind controlling situation of one of the characters leading up to the events of FF#7. 	 	
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Scanning the second panel on page 16 unlocked a video entitled "Editiorial Confessions" in which Marvel staffers answered the question of what super power they would want to have. Assistant editor Jon Moisan said super-strength, Executive Editor Tom Brevoort said he would like the super power to answer all of his email, AR Producer Judy Stephens said she would like to be Captain Marvel, Assistant Editor Emily Shaw said she would like the power to get all of her assigned comic books out two days earlier, Associate Producer Blake Garris would like the power to have a fast metabolism, Editor Lauren Sankovitch would like the powers of flight and being impervious to cold, Editor Jeanine Schaefer said said she would like the powers of Multiple Man, and Editor Daniel Ketchum said he would like the power to turn people into mimes.thumb|center|200px	 	
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 	thumb|200x200pxScanning the cover unlocked a video voice over by Lauren Sankovitch recapping the events of war and hostage-taking leading up to Avengers #20. 	 	
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Scanning the page in which Ronan the Accuser judges Black Dwarf (Earth-616) unlocks a video of a comedic sketch featuring assistant editors Jake Thomas and Jon Moisan where Moisan "judges" an assortment of objects with a replica Thor hammer. 	 	
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Scanning another page unlocked a video showing black-and-white line art from the pages becoming filled in with color.thumb|center|200 px
Scanning another page unlocked a video voiced over by Jennifer Smith giving a brief recap of Tony Stark's life and history.thumb|center|200 px 	 	
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Scanning another page unlocked a video voiced over by Brian Overton giving a brief introduction to the Galactic Council's members.thumb|center|200 px 	 	
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Scanning another page unlocked a video showing Groot auditions for the Guardians of the Galaxy film by Marvel Employees.thumb|center|200 px 	 	
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Scanning another page unlocked an AR Ambush! interview with Guardians of the Galaxy writer Brian Michael Bendis.thumb|center|200 px 	 	
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Scanning another page unlocked a video of Star-Lord's flashback he experienced in the event Age of Ultron voiced over by Judy Stephens.thumb|center|200 px
Scanning another page unlocked a video interview with some cosplayers at DragonCon by Judy Stephens.thumb|center|200 px 	 	
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A video where writer Sam Humphries begins to warn viewers about what will happen in Avengers A.I. before being interrupted by a threatening message delivered by Dimitrios.thumb|center|200 px 	 	
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 	A video of uncolored concept panels from narrated by John Romita Jr. describing the design choices behind drawing Captain America in the ongoing Captain America series. 	 	
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Scanning a page unlocked a video of artist John Romita Jr. explaining how he approached drawing, designing and working on .thumb|center|200 px
Scanning another page unlocked a video of a biochemist Mick Schuber giving theories as to how the Zola virus could be affecting Captain America on a real-life biological level.thumb|center|200 px 	 	
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Scanning another page unlocked a video of an interview with writer Rick Remender discussing Jet Black and her attraction to Steve Rogers in the comic. Penciled and colored images of Steve and Jet Black are shown over Remender's voiceover.thumb|center|200 px
Scanning another page unlocked a video of artist John Romita Jr. explaining how he approached drawing the ship in .thumb|center|200 px	 	
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Scanning another page unlocked a comedic video parodying art television shows in which Jake Thomas, with a Captain America beard taped to his face, discussed how to appreciate a piece of art featuring Captain America and his adopted son Ian Zola. thumb|center|200 px
Scanning another page unlocked a comedic video of Jake Thomas and Jordan D. White debating whether altruism can exist.thumb|center|200 px	 	
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Scanning another page unlocked a very short video giving a brief summary voiced over by Jake Thomas of who the character Nomad was.thumb|center|200 px
Scanning another video unlocked a comedic video of Jake Thomas wearing a mustache and acting as a "story scientist" where he made puns involving the Captain America story and science concepts.thumb|center|200 px	 	
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A video voiced over by Jake Thomas giving a short biography of the character Nuke and his most recent whereabouts.thumb|center|200 px 	 	
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Scanning another page unlocked a video of Nic Klein digitally penciling a scene from .thumb|center|200 px 	 	
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 	thumb|200x200pxScanning the cover unlocked a video voiced over by Jon Moisan recapping the events leading up to Superior Spider-Man #9 explaining that Peter Parker and Otto Octavius are fighting for control over Peter Parker’s body. 	 	
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 	A video teasing the Avengers vs. X-Men event. 	 	
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Scanning the AR symbol on another page played a video explaining who the character Black Bolt is and what his powers our while showing pictures of him.thumb|center|200 px
Scanning the AR symbol on another page unlocked a comedic video of Thanos advertising "Titan Toothpaste." thumb|center|200 px 	 	
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Scanning the AR logo on another page unlocks a video of colorist Marte Gracia giving a behind-the-scenes example of how he colors a page from .thumb|center|200 px 	 	
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? 	An episode of the comedic sketch videos, The Lowe Down, featuring editor Nick Lowe talking about the different multiverse versions of himself that he used to help edit the Spider-Verse event in the ongoing Amazing Spider-Man series.
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Scanning another page unlocked a video of artist Esad Ribić talking about designing Thor's granddaughters: Atli, Ellisiv and Frigg.thumb|center|200 px
Scanning another page unlocked a video of Dan Slott, writer of , talking about how much he loves .thumb|center|200 px 	 	
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Scanning another page unlocked a video narrated by Esad Ribić walking the viewer through the full process of creating comic book art, from the early sketch to the final inked panels.thumb|center|200 px
Scanning another page unlocked a video where Jim Kakalios, Professor of Physics at the University of Minnesota and writer of the book 'Physics of Super Heroes, explains the science behind Thor's hammer, Mjolnir.thumb|center|200 px	 	
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Scanning another page unlocked a video of multiple Marvel staff, introduced by Lauren Sankovitch, comedically imitate the sound of the Godbomb.thumb|center|200 px
Scanning another page unlocks a video of writer Jason Aaron recapping and teasing future issues of .thumb|center|200 px 	 	
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Scanning another page unlocked a video of writer Jason Aaron thanking the readers for reading the comic and teasing upcoming issues of .thumb|center|200 px
Scanning another page unlocked a video animation of Gorr's son turning into a blade.thumb|center|200 px 	 	
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Scanning another page unlocked a video titled "Jon Smashes Things" where editors Jon Moisan comedically advertises Mjolnir for sale by smashing fattening food.thumb|center|200 px
Scanning another page unlocked a video where artist Nic Klein talks about his process of drawing while pages transitioning through the stages of the process scroll by.thumb|center|200 px	 	
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Scanning another page unlocked a video voiced over by Lauren Sankovitch telling the story of Malekith the Accursed.thumb|center|200 px 	 	
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Scanning another page unlocked a video interview with SVP Executive Editor Tom Brevoort by Senior Editor Steve Wacker.thumb|center|200 px
Scanning another page unlocked a video where Sydney questions Marvel Comics editorial staff about which comics they work on.thumb|center|200 px 	 	
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Scanning another page unlocked a video of Artist Paco Medina thanking the readers for reading Nova.thumb|center|200 px
Scanning another page unlocked a video of a Nova Dance Party!thumb|center|200 px 	 	
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Scanning another page unlocked a video showing AR videos that have been done so far in the Nova comic book series.thumb|center|200 px 	 	
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Scanning another page unlocked a video where Steve Wacker observes the newest comics from Marvel.thumb|center|200 px 	 	
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 	thumb|200x200pxScanning the cover unlocked a video voiced over by Jon Moisan recapping the events leading up to Iron Man (Vol. 5) #8. 	 	
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Scanning the third panel of the fifteenth page unlocked a video of writer Rick Remender explaining what happened between Wolverine, his son Daken, and Sabertooth in the series before while black and white penciling from played over the screen.thumb|center|200 px
Scanning the third panel of the twenty-sixth page unlocked a video of writer Rick Remender explaining what happens to Rouge in , and her interactions with the Avengers.thumb|center|200 px	 	
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Scanning another page unlocked a video of writer Rick Remender describing the first ever fight between Thor and Apocalypse while colored images from the issue played over the screen.thumb|center|200 px
Scanning another page unlocked a video of writer Rick Remender describing the reveal of Kang posing as Loki and what his thought process was in writing Kang throughout the comic while colored images from the issue played over the screen.thumb|center|200 px
Scanning another page unlocked a video of writer Jason Aaron describing how the young Thor that appeared in was currently being developed in the pages of while black and white pencil sketches played over the screen.thumb|center|200 px	 	
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Scanning another page unlocked a video of editors Daniel Ketchum and Tom Brevoort playing a game where Ketchum tried to guess the names of Marvel characters printed on cards while Brevoort gave him hints. thumb|center|200 px
Scanning another page unlocked a comedic video of editors Daniel Ketchum (wearing a Cyclops Visor) and Tom Brevoort showing off drawn sketches of a "mutant clothing line" that could be displayed on a runway. thumb|center|200 px	 	
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Scanning a page unlocked a comdedic video titled "Survival of the Fittest" in which editor Jordan D. White commanded executive editor Tom Brevoort and editor Daniel Ketchum to race around the Marvel office building, with the winner being declared the "fittest" and the loser being fired. Ketchum reached the end of the race and found that Brevoort was already there and that the race had been rigged because "nobody beats the executive." thumb|center|200 px	 	
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 	A voiceover of writer James Robinson giving an overview of the new Armor Wars series while panels from the comic are shown in black and white transitioning to colored in. 	 	
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Scanning another page unlocked a video explaining the real-life World War II history that influenced the comic.thumb|center|200 px
Scanning another page unlocked a video explaining the history of the Sleeper Robots in Marvel comics.thumb|center|200 px
Scanning another page unlocked a narration video explaining the fictional history of the country of Slorenia in Marvel Comics.thumb|center|200 px
Scanning another page unlocked a video voiced over by Kelly Sue DeConnick explaining the background of Captain Marvel.thumb|center|200 px
Scanning another page unlocked a video animation of faces melting.thumb|center|200 px	 	
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A video by Jeff Lindsay describing why he is writing a comic about and who the character is.thumb|center|200 px 	 	
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Scanning another page unlocked a video where Marvel editors give their high school experiences.thumb|center|200 px
Scanning another page unlocked a video where artist Dalibor Talajic talks about .thumb|center|200 px 	 	
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Scanning another page unlocked a video where artist Dalibor Talajic talks about drawing .thumb|center|200 px
Scanning another page unlocked a video where artist Dalibor Talajic talks about .thumb|center|200 px 	 	
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Scanning another page unlocked a video of writer Jeff Lindsay comparing the similarities of characters and .thumb|center|200 px
Scanning another page unlocked a video of writer Jeff Lindsay talking about .thumb|center|200 px 	 	
==References==
Category:Other Media
Category:Miscellaneous