Nom

thumb|300px|right|November 9, 2009 segment on the word.
An onomatopœia, om nom nom is a sound Cookie Monster makes when he eats. The term became a meme on the Internet, often being used with lolcat images. The term, without the lolcat association, was first posted on UrbanDictionary.com in December 2004 as "om nom."
As defined by the Linguistic Society of America, nom is an "Onomatopoetic form connoting eating, esp. pleasurably. Can be used as an interjection or noun to refer to delicious food."
Many viral videos of animals eating feature the term in their titles; among the most viewed are a hamster eating and a "kitteh" (with millions of views each). Even Disney Living marketing has used the term.
As of 2011, Sesame Workshop does not seem to have standardized usage of this term, to capitalize on its popularity; paint line Sesame Street Colours includes the variety "Num Num Num". In the Sesame Street book S is for School!, when Cookie Monster is told not to eat the alphabet, he replies, "Okay, okay, okay. But it very tasty. Num num!" Cookie Monster's Muppetbook profile lists his catchphrase as "Un num num num num" rather than "Om nom nom nom nom." 
As a promotion for the "Cookie's Crumby Pictures" segment introduced in Season 44, Sesame Street introduced OmNomNomify, a website that replaces all of the pictures on a website with pictures of Cookie Monster. This was updated in February 2015 as a promotion for The Cookie Thief.
==2nd place in Word of the Year==
At the 2011 conference of the Linguistic Society of America (LSA), the final round of the annual 2010 Word of the Year (as voted on by the American Dialect Society) debate was between "app" and "nom." In preliminary rounds, "nom" was up against several other words in the category "Most Useful."
==Merchandise==
The phrase has become so popular that it has been featured on Sesame Street merchandise including apparel, accessories and housewares. 
Bioworld cookie monster cap 2.jpg|Bioworld baseball cap (bottom view)
Vandor 2010 mug cookie monster.jpg|Vandor mug (2010)
Vandor cookie monster oval ceramic mug.jpg|Vandor mug (2017)
Zazzle c is for cookie.jpg|Design available from Zazzle, shown here on a phone case
Cracker Barrel vinyl Cookie Monster Mix A.jpg|Cracker Barrel exclusive Cookie Monster Mix! vinyl record (seen in background pattern)
Cookie cutter kit.jpg|Mini book kit
Feed me cookie monster 2018 playskool hasbro 1.jpg|Feed Me Cookie Monster (seen on box)
Playskool 2020 peekaboo cookie monster 1.jpg|Peekaboo Cookie Monster (seen in background pattern on box)
Tshirt-nomnomnom.jpg|T-shirt
Small planet 2015 socks cookie monster nom.jpg|Small Planet socks
Small planet 2015 string bag cookie monster.jpg|Small Planet drawstring bag
Small planet 2015 tote bag cookie monster.jpg|Small Planet tote bag
Sesame place pins mug set 2019.jpg|Sesame Place pin (bottom-left pin)
SP 2024 starter pin set.jpg||Sesame Place pin (bottom-left pin)
2024 SP pin-park president.jpg|Sesame Place pin
GermanPost-Cookie-Klappkarte-Sesamstraße-Limitierung-1500-Stück-(2020).jpg|Sesamstrasse stamps
TruffleShuffle Cookie mug.jpg|TruffleShuffle mug
Enesco 2017 mug-CM3.jpg|Enesco mug (back view)
Posh paws talking cookie.jpg|Posh Paws plush (seen on box)
Wet n wild-multi stick1.jpeg|wet n wild multi-stick kit
Wet n wild-makeup bag1.jpg|wet n wild makeup bag
Nom Nom Cookie Clean-up Vacuum 1.jpg|Nom Nom Cookie Clean-Up Vacuum
Crazy Boxer Sesame underwear-CM.jpg|Crazy Boxer underwear
In KidZ Sesame cooking kit 3.jpg|In KidZ cooking kit
Sesame Street PopSocket-CM 5.jpg|PopSocket
SEEDfilefolder2.jpg|SE-ED folder
SEEDfilefolder3.jpg
SEEDcookiepencilbox.jpg|SE-ED pencil case
Twist and Pop Wheelies-CM 2.jpg|Sesame Street Twist and Pop Wheelies (seen on license plate)
2018 Itty Bittys card-CM.jpg|Hallmark card
Little Navy Sesame Street blanket-quilt style 3.jpg|Little Navy blanket (seen in center)
MDM 2021 silver coin-CM2.jpg|MDM "cookie jar" coin box
Sprayground backpack cookie monster on the run 4.jpg|Sprayground backpack
JP Nom Nom Cookie Monster-1.jpg|Nom Nom Cookie Monster
KP Sesame baby toy-9.jpg|Kids Preferred baby toy
2024 Retrokid Sesame-6b.jpg|Retrokid hoodie (back view)
Bossini 2013 a.jpg|Bossini shirt (worn by model on right)
2025 LF bag-CM7.jpg|Loungefly backpack (back view)
==See also==
* Boyz II Men
==External links==
* Om Nom Nom Nom.com (est. August 2007) and Om Nom Nom.org (est. April 2008)
* Know Your Meme definition
* Official site of ADS
* 'App' is word of year for linguists, The Scotsman, 09 January 2011. (archived)
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Category:Sesame Street Culture