Andina de Televisión

Andina de Radiodifusión S.A.C., also known as or by its acronym ATV, it is a Peruvian television channel, replacing Canal 9 TV El Sol, which operated between 1959 and 1971. It began its broadcasts on May 25, 1981, and officially began on April 18, 1983. The channel has been owned by Grupo ATV, a media sub-conglomerate owned by Albavisión as of 2001.
==Canal 9==
===1981–1982 (pre-launch)===
This logo was used in channel test broadcasts in 1981. It consisted of the channel's corporate name written in red. The "CANAL 9" text was in ITC Bauhaus Heavy and the "ANDINA DE RADIODIFUSIÓN S.A.C." text was in Helvetica Light.
Though the logo was quickly replaced, it remained at the beginning of the channel's corporate clip, sign-on and sign-off, though the text was rewritten as "ANDINA DE RADIODIFUSIÓN S.A." (instead of "S.A.C.") and shown in gold.
=== 1982–1983 (pre-launch), 1983–1992 ===
In mid-1982 the channel's first official logo was revealed, featuring a 9 in Bauhaus Black typeface formed by a gold ingot on top of a diamond-edged blue screen and underneath, the word Canal 9 in ITC Grouch typeface and was designed by Landor Associates. With this logo, Canal 9 launched on 18 April 1983 (in a particularly difficult scenario, since competitor Frecuencia 2 had been launched just 3 months prior). Occasionally, only the 9 isotype and the cyan screen were used.
==ATV==
===1992–1998===
On January 14, 1992, after the arrival of satellite television, Canal 9 changed its name to Andina de Televisión. The logo is the acronym ATV with the appearance of a gold ingot. The logo appears to have a resemblance to the logo that an unrelated Russian TV producer was using at the time.
====1996-1997====
On May 16, 1996, the logo uses a modified version of the 1992 design, the Futura Extra Black typeface adds a purple ring and the slogan "PARA VER LO MEJOR" with the corporate name behind the logo in the form of bars of purple color.
==== 1997–1998====
In this version, a gold ring with the station's corporate name is added behind the logo in the form of gold bars.
=== 1998–2014===
====1998-2005====
=====1998–2000=====
On 18 April 1998, in time for the channel's 15th anniversary, ATV changed its logo to its now-famous one.
The logo consists of a square formed by halves of ellipses in the shape of a road in green, blue, red and yellow and above it, the word ATV linked in lines with rounded white edges.
The logo was created by MediaKit, a design company linked to Albavisión, who later became the channel's owner by 2001.
In the first version, the logo was in a semi-3D look and below the logo, the word ANDINA TELEVISION in a Helvetica family of fonts.
=====2000–2001=====
In December 1999, a logo was revealed that became a 3D design, but in a more primitive appearance. Additionally, the text ANDINA TELEVISIÓN disappears. However, it would not be used throughout the channel until January 1, 2000, after the arrival of the new millennium.
It continued to be used in a secondary way and logos flew on the screen until May 2005.
=====2001–2002=====
After the complete absorption of ATV by Albavisión in 2001, the logo was slightly redesigned, adding two more "puzzles" with their respective letters ATV behind the main logo, both rotating in the sense of a planet Earth.
It was created to compete with the logo of Panamericana Televisión from 2000-2002, which had a similar design and animation in its idents.
It continued to be used in a secondary way until the end of 2003.
=====2002–2004=====
In 2002, the logo became one instead of three and now its inclination changes depending on the animation with which it was complemented.
In promo idents, at the end of these the logo pieces would appear to come together, and the letters would bounce almost off the screen and then fall on top of the assembled pieces (sometimes the letters would appear with a soft fade after the puzzle was fully assembled).
It continued to be used in a secondary way and its surroundings, in addition to the press microphones, until January 2006.
=====2004-2005=====
On April 18, 2004, the logo was straightened up again and the appearance of both the pieces and the letters was slightly improved, giving it the appearance of cold ceramics and lighter colors.
The animation became the letters ATV being moved until they hit the middle of the puzzle with a small halo of light.
====2005–2014====
=====2005–2006=====
On May 24, 2005, the logo was radically redesigned, with the letters larger and the pieces appearing as if they were made of glass due to the reflection of the letters that appears behind the puzzle.
The animation changed to that of a slight nudge to the logo that, upon almost touching the screen, the letters jump a few inches before repositioning themselves on top of the puzzle.
It was discontinued when the slogan was changed to El Canal, but it continued to be used as a logo for program promotions and in the logo for the 25th anniversary of the channel until it was completely removed in 2008. It continued to be used in a secondary manner, in addition to press microphones, until January 2012.
====2006–2012====
0n November 6, 2006, the logo loses the glass appearance and returns to a now improved plastic appearance.
It was used for the first time, but for secondary purposes, after a slogan change until it was promoted to the full official logo on June 6, 2008.
Between 2008 and 2010, the animation transitioned to water-like circles with colors that were used depending on the show that popped to form the ATV pieces and lettering, and then between 2010 and 2012, the logo was animated with flat, water-like fillets. Ribbons that intertwine to form the logo pieces and lettering appear with a slight fading effect.
==== 2012–2014====
On December 14, 2012, the logo was redesigned, with a more realistic 3D in the pieces and in the letters.
The animation went from tapes to glass cubes with the colors of the channel that, when jumping off the screen, formed the pieces of the logo and put it together, with the letters ATV being placed as a magnet on top of the square (in promotions, the cubes became in the pieces that were assembled when moving away from the screen and the letters ATV appeared with a fading effect).
=== 2014–2016===
On October 27, 2014, the puzzle changed radically, with the pieces redesigned as a shiny beach ball and the letters thicker and made of plastic.
The animation returned to the tapes with the logo already assembled and the letters jumping out of the puzzle gap out of the screen to fall back on the logo assembled (except in the summer 2016 ident, which the fillets were replaced by balls that deformed to form the pieces and the letters flew to fall in the middle of the logo).
===2016–2018===
====2016–2017====
Since February 16, 2016, a new ident was showing the four balls of the ATV logo rolling on the light blue fillets with circle decoration, deforming to form the ATV logo and with the 3D letters appearing on top just so that the puzzle disappears, and the letters jump off the screen to go from 3D to full 2D. Without backgrounds, the logo is colored blue and sometimes grey.
The 2014 logo redesign without the puzzle was fully released on February 16, 2016.
==== 2017–2018====
0n February 1, 2017, the thickness of the letters is readjusted to the design when the logo was first used, albeit without the puzzle behind the letters.
The animation became thick threads that form the letters of ATV by tracing.
===2018–present===
On April 1, 2018, the logo was changed to its current version.
The letters are no longer round and are now italicized and in the shape of a folded ribbon (similar to the old logo of the Metro supermarket chain) with some more pointed edges and a turquoise or white tone depending on the background that accompanies it.
The animation with which this logo began consisted of each of the logo pieces sticking together, as if they were stickers.
In 2019 the entire logo is pasted. Since 2021 the animation consists of the contours of the logo completing, these contours would have a texture similar to neon.
Category:Television channels in Peru
Category:Grupo ATV
Category:Peru
Category:Andina de Televisión
Category:Lima
Category:OTI
Category:Albavisión
Category:AIR-IAB
Category:Sociedad Nacional de Radio y Televisión (Peru)
Category:1983
Category:Television channels and stations established in 1983