U&Dave

==UK Gold Classics==
===1998–1999===
UK Gold Classics launched in October 1998. Prior to 2003, the channel was essentially an offshoot from UK Gold and either showed timeshifted programmes from that channel or programmes of similar themes. The visual identity and graphics were also shared with UK Gold.
==UK Gold 2==
===1999–2001===
On 2 April 1999, UK Gold Classics was replaced by UK Gold 2.
===2001–2003===
===2003===
==UK G²==
===2003–2004===
On November 12, 2003, UK Gold 2 was replaced by UK G². The visual identity was created by BBC Broadcast.
:"UK G2 brings together a carefully chosen mix of comedy and drama that have a uniquely British sardonic view of the world and will feature repeats of hit comedies and dramas including Have I Got News For You, Room 101 and Spooks.
:The channel identity reflects this, as it is based on the idea of "bending the rules." The identity for the new channel reflects the irreverent humour of its shows. Individual films observe people who should know better, mischievously flouting social convention and unexpectedly bending the rules." - BBC Broadcast press release
*Press release
==UKTV G2==
===2004–2007===
On March 8, 2004, all UKTV channels adopted the UKTV name; thus UK G² became UKTV G2.
==Dave==
===2007–2022===
On October 15, 2007, UKTV G2 was renamed Dave, as part of a major rebranding of UKTV's channels, where every channel would get a distinct name. The tagline for the new channel was "the home of witty banter". The visual identity for the relaunched channel was created by Red Bee Media. The channel replaced UKTV Bright Ideas on Freeview.
===2022–2024===
New presentation for Dave was shown off on UKTV's corporate website on November 8, 2022, and launched on the channel the following day. The revised logo that was launched along with the presentation is a similar wordmark in a rectangular box that is slightly tilted upwards.
* Dave shows off new look with colour popping brand refresh - UKTV Corporate Site, November 8, 2022
==U&Dave==
===2024–present===
On November 29, 2023, UKTV announced its intention to launch U - a new masterbrand that will unite its family channels and its streaming. Launched on July 16, 2024, UKTV's streaming service UKTV Play became U; and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday.
UKTV's pay channels will transition to U&Alibi, U&Eden, and U&Gold at a later date.https://corporate.uktv.co.uk/news/article/uktv-announces-creation-of-u-a-new-brand/ UKTV announces creation of 'U' - a new brand to unite its free TV and digital portfolio] - UKTV Corporate Site, 29 November 2023
==References==
==External links==
Category:Dave
Category:UKTV
Category:BBC
Category:BBC Worldwide
Category:Scripps Networks Interactive
Category:Television channels in the United Kingdom
Category:Television channels and stations established in 1998
Category:1990s
Category:1998
Category:Warner Bros. Discovery