MAP swot analysis T1

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You need to consider what the information you have gathered tells you in the light of these questions: 	Write your answers here. Base them on the information you have gathered: 	Conclusion 	Conclusion 	Conclusion 	Conclusion 	Conclusion 	Conclusion
You need to consider what the information you have gathered tells you in the light of these questions: 	Write your answers here. Base them on the information you have gathered: 	F 	S 	W 	O 	T 	M
KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info 	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info 	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info
To what extent is the car the predominant form of transport to and from the area? 	MAP Area Car ownership 5% higher than National Average. 	F 	 	 	 	 	
To what extent is the car the predominant form of transport to and from the area? 	Hinterland Villages - the car is the major form of transport – and this is causing major parking problems in West Malling for Visitors & Commuters alike in the Town and at Station. 	F 	 	W 	 	 	
To what extent is the car the predominant form of transport to and from the area? 	Car parking at Bus Stops makes buses late and makes bus travel less attractive 	 	 	 	 	 	
Are there definable user-groups or usage patterns for car-users and for the different public transport services?	COMMUTERS – large numbers of commuters into and out of Kings Hill Business & Residential developments rat-running the Hinterland village roads particularly for East - West journeys – North - South is using A228 Bypass 	F 	 	W 	 	T 	
Are there definable user-groups or usage patterns for car-users and for the different public transport services?	PARENTS ON SCHOOL RUNS – to popular local schools in Offham; Mereworth; West Malling & Kings Hill generate traffic from the outlying hinterland. In addition cars used to meet connecting buses to Maidstone & Tonbridge. The school ahs implemented two “Walking Buses” and these are proving increasingly popular.	F 	 	W 	O 	 	
Are there definable user-groups or usage patterns for car-users and for the different public transport services?	BUSINESS / COMMERCIAL USERS – significant number of small businesses in West Malling generates traffic with the 100+ Business Car Park regularly full. 	F 	 	 	O 	 	
Are there definable user-groups or usage patterns for car-users and for the different public transport services?	SHOPPERS & VISITORS – West Malling’s unique shops and its Restaurants & Pubs generate traffic during the day and in the evenings. Again this puts Parking in Town at a Priority 	F 	 	W 	O 	 	
Are there definable user-groups or usage patterns for car-users and for the different public transport services?	SUMMARY = Improvement in parking situation needed, encourage people to use public transport and decrease commuter and worker use of free visitor parking 	 	 	W 	O 	 	
How easy is it to change between train and coach and/or bus services? 	West Malling Railway Station The Bus / Train changes operate well on the A228 Route & Access to the station and will improve with time (321 Bus) 	F 	S 	 	 	 	
How easy is it to change between train and coach and/or bus services? 	Most of the hinterland have excellent links, two local villages E.G. Mereworth and Offham are not easily connectable to West Malling Station via Bus to Kings Hill ASDA & 123 to Station. 	F 	 	 	 	 	
Are waiting times for bus/train connecting services acceptable 	SUMMARY:- 123 BUS in particular coincides with Trains at West Malling – getting Buses from Hinterland Villages is problem 	 	 	W 	O 	 	
Do public transport services meet local needs? 	The area is well served by train and buses, however there is a lack of easily accessible timetable information for all services - several different bus companies provide services and there is no integrated Travel Guide so that people can plan journeys effectively 	F 	 	W 	O 	 	
Do public transport services meet local needs? 	The accessibility of Bus Stops in areas like Mereworth around ‘Herne Pound’ at the junction of Beech Road and Butchers Lane. The nearest bus stops are over a mile away and only accessible by roads that have no footpaths at all. 	 	 	W 	O 	 	
Do public transport services meet local needs? 	SUMMARY:- Need for a Travel Guide so that car users can transfer to public transport with confidence 	 	 	W 	O 	 	
What plans are there to improve the highway network or public transport services? 	A228 bypass upgrade around Leybourne & West Malling has capability to improve access to station and increased parking facilities for vehicles at West Malling rail station are planned 	F 	S 	 	 	T 	
What plans are there to improve the highway network or public transport services? 	Capability from the A228 Upgrade is that it also provides for speedier access for buses and taxis on this road to the West Malling Station 	F 	S 	 	 	 	
What plans are there to improve the highway network or public transport services? 	The Threat is that this A228 improvement may not be sufficient to accommodate new planned developments at Leybourne; Kings Hill and Holborough. 	 	 	 	 	T 	
What plans are there to improve the highway network or public transport services? 	Also the engineering of the A20 Junction onto the A228 Bypass has not eased the East / West Rat Running via West Malling & Hinterland 	 	 	W 	O 	 	
What plans are there to improve the highway network or public transport services? 	SUMMARY:- major expenditure on A228 has not yet reduced rat running – car parking improvements at station now needed 	 	 	W 	O 	T 	
Are there key routes for travel to and from the area? 	From West Malling
*A228 provides access to M20, A26, and A20.
*A20/M20 access also connects to M26 / M25 Motorways and A25 Sevenoaks
*Multiple Routes to Maidstone via M20; A20; A26 depending on final destination
*A228 – A26 links to Tonbridge and Paddock Wood
*Hinterland - A26 Maidstone and Tonbridge; B2016 Wrotham Heath and A20.	F 	 	 	 	 	
Are there key routes for travel to and from the area? 	SUMMARY :- The Threat is whether improvements to roads will cope with traffic from new housing developments 	 	 	 	 	T