Doritos

Doritos is an American brand of flavored tortilla chips produced by Frito-Lay, a PepsiCo subsidiary. The brand was introduced in 1966, inspired by an idea from Disneyland. Noteworthy for being the first widely available tortilla chip in the US, it offers flavors like taco, nacho cheese, and toasted corn. Doritos features a range of regional flavors and has become a cultural icon through marketing campaigns such as Super Bowl commercials, the Doritos 3D, and the introduction of taco shells at Taco Bell.
==History==
Doritos originated in the early 1960s at the Casa de Fritos in Anaheim, California. The company-owned restaurant cut up, fried, and added basic seasoning to resemble Mexican chilaquiles, but in this case, being dry. In 1964, Arch West, the vice president of marketing for Frito-Lay, made a deal with Alex Foods to produce the chips for a short time before moving production in-house to its Tulsa plant. Doritos were released nationwide in 1966, becoming the first tortilla chip to be launched nationally in the United States.
In 1993, Doritos earned $1.2 billion in retail sales, one-third of the total Frito-Lay sales for the year. In 1993, the company was sued by Charles Grady, who claimed his throat had been damaged while eating Doritos due to their shape and rigidity. The Pennsylvania Supreme Court later ruled that the study did not meet scientific standards and could not be presented as evidence.
In 1994, the company spent $50 million on a redesign of Doritos, primarily due to greater competition from restaurant-style tortilla chips. The new design made the chips 20% larger, 15% thinner, and gave each chip rounded corners, making it easier to eat and reducing scrap. Each chip was also given more seasoning, resulting in a stronger flavor.
In 2002, Frito-Lay eliminated trans fat from all Doritos varieties in the United States and began complying with U.S. Food and Drug Administration labeling regulations. In 2013, the Doritos logo was changed again, and the advertising slogan "for the bold" was adopted. In 2015, Doritos introduced a limited edition Rainbow Doritos product, only available to those making a minimum donation of $10 to the It Gets Better Project, a non-profit organization supporting LGBT youth. The promotion raised $100,000 for the organization, despite some controversy.
==Channel==
Doritos created their YouTube channel on November 27, 2006 and created their first video called "Dinamita: The Story of Columbus's 4th Ship" uploaded on October 8, 2012, almost 6 years after the channel creation.https://www.youtube.com/watch?v=HLRhWzRqv-s
The Doritos Dinamita channel was created on January 3, 2024, and created their first video called "Where did Dinamita go?" uploaded on January 24, 2024. https://www.youtube.com/watch?v=fpnyQdUwH-Q
==References==
Category:American YouTubers
Category:Users who joined in 2006