Paper: Ariely, Bracha & Meier (2009)

Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially, AER, 2009
== Summary ==
=== Intro ===
The level of prosocial behavior in the US is striking in light of the economic incentive to free-ride int he provision of public goods. They suggest motives for prosocial behavior are roughly divisible into three broad categories:
# Intrinsic motivation: the value of giving per se, represented by preferences over others' well-being. E.g. pure altruism or other forms of prosocial preferences. [PLUG: READ REFERENCES FROM THE PAPER AND SUMMARIZE ON WIKI HERE, THEN MAKE A LIST OF THE DIFFERENT TYPES OF PROSOCIAL PREFERENCES IN THE ECONOMICS LITERATURE].
# Extrinsic motivation: any material award associated with giving (e.g. tax breaks, thank you gifts)
# Image motivation: an individual's tendency to be motivated partly by others' perceptions. 'desire to be lied, respected, or approved of'.
These motivations may also have interactions [see Bowles]. This paper tests another mechanism by which extrinsic incentives can decrease prosocial behavior: it might interact with image motivation by diluting the signaling value of prosocial behavior.
=== I. Behavioral Hypotheses ===
=== II. Experimental Design—Click for Charity ===
=== III. Results ===
=== IV. Field Study—Bike for Charity ===
=== V. Conclusions ===