Product placement

Product placement refers to a form of advertising in which ed goods are incorporated into the content of entertainment such as television shows and movies. Due to its futuristic setting, product placement is relatively rare in Star Trek productions. To date, it has only appeared in several of the and in episodes of , , , and .
In the documentary , J.J. Abrams was interviewed regarding the product placement in his films, including . Abrams noted that it was a "necessary evil", which has to be minimized so that it does not interfere with the creation of a fictional world. 
Instances of product placement in Star Trek films include:
* Michelob, Macintosh, ()
* Levi's jeans, Jack Daniels ()
* Dom Pérignon ()
* Nokia and Budweiser Classic ()
* Glenfiddich Scotch ()
Other real products featured in televised Star Trek
* Pyrex ()
* Nike, Inc. (; )
* Twinings ()
* Jameson Irish Whiskey ()
On the other hand and reversely, merchandise from the Star Trek franchise has often been featured in contemporary movie and television productions, most conspicuously in the Star Trek friendly sitcom The Big Bang Theory, which also mentions the franchise on occasion.
Not only that, but Star Trek merchandise even turned up occasionally in Star Trek productions themselves as in-universe products, such as the Star Trek model kits as display models in Berman-era Star Trek productions, followed by those from Eaglemoss Collections' Star Trek: The Official Starships Collection partwork publication in several episodes of , most conspicuously .
== External link ==
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de:Product Placement
Category:Star Trek and pop culture
Category:Plot devices