WMVI

WMVI (channel 9) is a television station in Madison, WI, affiliated with NBC and owned by Gannett Communications alongside independent station WGVV. 
== History ==
The station signed on as WMIS, meaning We're Madison's Independent Station, in 1978. The station had debuted a news department that day, called Eye on Madison, which broadcast local politics, since Madison was the capital city.
In June 1984, the station was almost hit by the Barneveld Tornado, which caused technical problems for the transmitter, so the station temporarily shutdown. The station returned to programming a month later, debuting their current "Newscene" format for newscasts.
In 1987, the station changed their call letters to WMVI, meaning W Madison's Virtual Media.. Later in 1996, NBC had advanced negotiations with then-owner Badger Media, to assign WMVI as Madison's NBC Affiliate. The affiliation agreement was approved by the FCC on June 1996, to take effect 1997. On January 1, 1997, WMVI took over as the NBC Affiliate for Madison, leaving former affiliate WDTF as independent.
In late 2017, WMVI was sold to Gannett Communications, creating a new era for the Madison Market and making WGVV a sister station.
== Subchannels ==
The station has 3 subchannels, which are multiplexed.
Channel	Video	Aspect	PSIP Short Name
9.1 	1080p	16:9 	WMVI-NBC
9.2 	1080i	16:9 	WMVI-WX
9.3 	720p 	16:9 	WMVI-FSN
==Programming==
=== Programming Schedule ===
 	Mon 	Tues 	Wed 	Thurs 	Fri 	Sat 	Sun
4 AM 	Early Today 	Early Today 	Early Today 	Early Today 	Early Today 	WeatherNation AM Weather Edition 	WeatherNation AM Weather Edition
4:30 AM 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	Extra 	Paid Programming
5 AM 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show Weekend 	Paid Programming
5:30 AM 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show Weekend 	Paid Programming
6 AM 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show Weekend 	The Morning Show Weekend
6:30 AM 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show 	The Morning Show Weekend 	The Morning Show Weekend
7 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	The Morning Show Weekend
7:30 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	The Morning Show Weekend
8 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	The Morning Show Weekend
8:30 AM 	Today 	Today 	Today 	Today 	Today 	Roots Less Traveled 	Eye on Madison
9 AM 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	The More You Know 	Sunday TODAY with Willie Geist
9:30 AM 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	Today 3rd Hour 	The More You Know 	Sunday TODAY with Willie Geist
10 AM 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	The More You Know 	Meet the Press
10:30 AM	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	The More You Know 	Meet the Press
11 AM 	Newscene 9 Midday 	Newscene 9 Midday 	Newscene 9 Midday 	Newscene 9 Midday 	Newscene 9 Midday 	The More You Know 	Various Programming
11:30 AM	Card Sharks 	Card Sharks 	Card Sharks 	Card Sharks 	Card Sharks 	The More You Know 	Various Programming
12 PM 	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
12:30 PM	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC News Daily 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
1 PM 	Dateline 	Dateline 	Dateline 	Dateline 	Dateline 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
1:30 PM 	Dateline 	Dateline 	Dateline 	Dateline 	Dateline 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
2 PM 	Rachael Ray 	Rachael Ray 	Rachael Ray 	Rachael Ray 	Rachael Ray 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
2:30 PM 	Rachael Ray 	Rachael Ray 	Rachael Ray 	Rachael Ray 	Rachael Ray 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
3 PM 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
3:30 PM 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	The Kelly Clarkson Show 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
4 PM 	Jeopardy! 	Jeopardy! 	Jeopardy! 	Jeopardy! 	Jeopardy! 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
4:30 PM 	Newscene 9 at 4:30 	Newscene 9 at 4:30 	Newscene 9 at 4:30 	Newscene 9 at 4:30 	Newscene 9 at 4:30 	NBC Sports Programming/Various Programming	NBC Sports Programming/Various Programming
5 PM 	Newscene 9 at 5:00 	Newscene 9 at 5:00 	Newscene 9 at 5:00 	Newscene 9 at 5:00 	Newscene 9 at 5:00 	Newscene 9 at 5:00 	Newscene 9 at 5:00
5:30 PM 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt
6 PM 	Newscene 9 at 6:00 	Newscene 9 at 6:00 	Newscene 9 at 6:00 	Newscene 9 at 6:00 	Newscene 9 at 6:00 	Newscene 9 at 6:00 	NBC Programming
6:30 PM 	Wheel of Fortune 	Wheel of Fortune 	Wheel of Fortune 	Wheel of Fortune 	Wheel of Fortune 	Wheel of Fortune 	NBC Programming
7 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
7:30 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
8 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
8:30 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
9 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
9:30 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
10 PM 	Newscene 9 at 10:00 	Newscene 9 at 10:00 	Newscene 9 at 10:00 	Newscene 9 at 10:00 	Newscene 9 at 10:00 	Newscene 9 at 10:00 	Newscene 9 at 10:00
10:30 PM	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:29) Saturday Night Live 	Various Programming
11 PM 	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:34) The Tonight Show Starring Jimmy Fallon	(10:29) Saturday Night Live 	Various Programming
11:30 PM	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(10:29) Saturday Night Live 	Investigate TV
12 AM 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	(11:37) Late Night with Seth Meyers 	9-1-1 	The Song
12:30 AM	(12:37) Newscene 9 at 10:00 (Encore) 	(12:37) Newscene 9 at 10:00 (Encore) 	(12:37) Newscene 9 at 10:00 (Encore) 	(12:37) Newscene 9 at 10:00 (Encore) 	(12:37) Newscene 9 at 10:00 (Encore) 	9-1-1 	Opry
1 AM 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	The Rookie 	Opry
1:30 AM 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	(1:12) Top Story with Tom Llamas 	The Rookie 	Meet the Press
2 AM 	(2:12) Newscene 9 at 10:00 (Encore) 	(2:12) Newscene 9 at 10:00 (Encore) 	(2:12) Newscene 9 at 10:00 (Encore) 	(2:12) Newscene 9 at 10:00 (Encore) 	LX.TV: 1st Look 	LX.TV: 1st Look 	Meet the Press
2:30 AM 	Extra 	Extra 	Extra 	Extra 	LX.TV: 1st Look 	Open House NYC 	WeatherNation Late Night
3 AM 	Early Today 	Early Today 	Early Today 	Early Today 	LX.TV: 1st Look 	Open House NYC 	Early Today
3:30 AM 	Early Today 	Early Today 	Early Today 	Early Today 	Newscene 9 at 10:00 (Encore) 	Newscene 9 at 10:00 (Encore) 	Early Today
=== Newscasts ===
WMVI's Newscasts, called Newscene 9, are produced and has the most watched viewers, commonly streaming Newscene 9 on the go on mynbc9.com.
News Schedule
The Morning Show 4:30-7:00 AM
Newscene 9 Midday 11:00-11:30 AM
Newscene 9 at 4:30 4:30-5:00 PM
Newscene 9 at 5:00 5:00-5:30 PM
Newscene 9 at 6:00 6:00-6:30 PM
Newscene 9 at 10:00 10:00-10:30 PM
===Branding for News===
Eye on Madison - 1978-1984 political show: 2004-present
The Newscene on Wisconsin's 9 - 1984-1987
The Newscene on Badger 9 - 1987-1997
Newscene 9 - 1997–present
== Gallery ==
Category:NBC network affiliates
Category:Channel 9
Category:Madison, Wisconsin
Category:Wisconsin
Category:Former independent stations
Category:Television channels and stations established in 1978
Category:Gannett Communications