Balmain (clothing brand)

Pierre Balmain S.A., also known as Balmain, is a French house of high fashion, founded by the model Per'er Bal'men in Paris in 1945. In 2005, the name was changed to Balmain. Since 1987, the Swiss Swatch Group has produced Swiss watches under the name of the label (since 2001, as Balmain). In 1945, the French couturier Pierre Balmain opened his first boutique in Paris. Among the clients of his haute couture house were Vivien Leigh, Jean-Paul Belmondo, Katharine Hepburn, Marlene Dietrich, Brigitte Bardot, Sophia Loren, Jennifer Jones. Since the 1970s, the company has been producing perfumes and accessories. From 1993 to 2002, American fashion designer Oscar de la Renta was at the head of the house. After his departure from the post of artistic director, Pierre Balmain stopped participating in high fashion shows. In 2005, fashion designer Christophe Decarnin became the head of the house. While working on his first collection, he decided to rename the brand to Balmain for easier pronunciation.
In 2011, Olivier Rousteing, who had been Decarnin's assistant since 2009, was appointed chief designer of the house. By his own admission, the fashion designer, he loves glamour. His interpretation of the Balmain style is distinguished by sparkling decorations, an abundance of feathers, intricate embroideries using pearls, beads and glass beads, as well as embossed embroidery with gold and silver threads. The autumn collection of 2012 was inspired by the works of Carl Faberge. Rousteing worked on the creation of costumes for choreographer Sebastien Berto's ballet "Renaissance", which premiered at the Paris Opera on June 13, 2017. In the summer of 2018, actress Milla Jovovich became the face of the fashion house. At the same time, the dancer Sergei Polunin and Daphne Guinness were involved in the advertising campaign for the autumn-winter collection. In 2018, Olivier Rousteing decided that Balmain should return to the world of high fashion again. His first spring-summer 2019 haute couture collection was presented in Paris in January 2019.
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