The Plum

The Plum is an adult store, brothel, and studio, founded by Himari Arasaka and Nick Takahashi. The Plum was the 2nd adult-only premises, the first human-owned company, and the 2nd sex shop in the realms.
==History==
The company was founded in 2022 by Himari Arasaka and Nick Takahashi after noticing a lack of retail shops at the time and wanted to promote a safe environment while being discreet, and free from any sense of judgment. It opened its first location on October 1, 2022 in Sinder as a way to populate the West Sinder Lane and to give customers a lot of products to choose from. A day later, Their in-house liquor store Booze Cruise opens. It briefly attempted to partner with Albivillier's Delight as the underground tunnel from the shop to the club is planned, but was soon cancelled after the club has shuttered during the talks. They proposed taking over the former area but was denied.
In March 4, 2023, The Plum has opened its second and only physical location in Pacifica, Salagalu, and briefly opened their in-house strip club The Afterark before closing it down as operating a strip club made no sense at all. In April 2023, Nick Takahashi left the company, handing Himari Arasaka full ownership. Shortly afterwards, Himari started her own in-house film studio, now known as The Plum Pictures.
The Plum partnered with The Golden Bastille on April 2024 to provide toys and other items to the casino's private room.
===Potential renaming to Scarlet Wolf===
In July 2023, Himari announced that she's considering changing her company name to Scarlet Wolf as she felt that the name would no longer fit the company, but never went through.
==Franchises==
===Open franchises===
====The Plum Salagalu====
"Sinder's favorite adult shop is back bigger and better in Salagalu! The Plum has opened up it's doors in a luxuriously large building, allowing all of there residents and tourists use their services in a bigger and even better establishment. If you are interested in shopping, nature, good food or even in the need of new items for any escapades then hop on the next train to Salagalu and explore the fun for yourself, the visit is truly worth it!"Prior to the closure, The Plum has secretly planned to relocate to a larger building in Pacifica, as the building was recently built and the owners has filed bankruptcy, with the building sold to The Plum for a steep discount. It is The Plum's flagship store which also houses their own brothel, in-house studio, and liquor store.
===Planned franchises===
Himari recently expressed her interests on opening multiple locations outside of Salagalu. As of now, 3 locations is still being planned.
*The Plum Layleaux
*The Plum Las Haygas
*The Plum Shangrila
===Never opened franchises===
====The Plum Umber Point====
In December 2022, there was a plan to open up a smaller shop in Umber Point, but it was quickly cancelled by Nick as the location's theme along with ease of access does not fit their quota.
===Suspended franchises===
====The Plum Sinder====
The first location was opened in the West Sinder Lane from October 1, 2022 until January 1, 2023 when The Plum has suspended the location, citing low footprint traffic, and failure to meet sales quota as the reason. As of 2023, the location is still listed as suspended, despite The Foxhole currently operating in the former location.
==Controversy==
The Plum met its first controversy when it opened its 2nd shop in a tourist-laden city of Pacifica.
==Gallery==
=== The Plum Sinder ===
File:Image.png|The Plum, alongside the defunct Albivillier's Delight.
=== The Plum Salagalu ===
File:Main Area Plum.png|Main Area/Checkout
File:Plum Clothes.png|Clothing Aisle
File:BDSM Plum.png|BDSM Aisle
File:Plum Entertainment.png|Entertainment Aisle
File:Plum Furniture.png|Furniture Area
File:Plum Studio.png|Studio
File:Plum Brothel Hallway.png|Brothel Hallway
==Trivia==
*The place was originally going to be called The Afterdark, but was changed to The Plum because the owner thought that name was too generic sounding.
*During development, the player visited several sex shops and take note on the theme, products, and operations, which includes ID checking. As of 2023, the practice of ID checking has been abolished, as players will have to rely on checking the profile.
*The brothel rooms is notable for resembling more like Japanese love hotels. In the original and Salagalu location, they are themed brothels which sets it apart from the other. The original plan is to open 5, but only 4 were opened so far.