Something in the Water

Something in the Water (SITW) is an annual arts and music festival founded by American record producer and rapper Pharrell in 2009. In 2023, it was held from April 28-30 at Virginia Beach, Virginia, sponsored by AirBnB and Walmart and produced by IMGoing and Live Nation. The lineup, labelled as "Pharrell's Phriends," featured Kid Cudi, Arya Starr, Kehlani, Latto, Lil Wayne, Machine Gun Kelly, and more.Lamarre, Carl (March 15, 2023). "Pharrell Announces 2023 Something in the Water Lineup Featuring Lil Wayne, Kid Cudi & More". Billboard.
Its previous year took place in Washington, D.C., due to William's disapproval of how his hometown handled his cousin's death (Donovon Lynch being fatally shot by a police officer in March 2021) and the "toxic energy." He clarified, "I've always loved the city of Virginia Beach and most importantly our people. It's a part of my beloved 757." He continued, "I wish the same energy I've felt from Virginia Beach leadership upon losing the festival would have been similarly channeled following the loss of my relative's life."Blistein, Jon (October 6, 2021). "Pharrell Slams 'Toxic Energy' of Hometown as Something in the Water's Future Remains Uncertain". Rolling Stone. In a 2023 statement, he said, "College Beach Weekend continues every year, and the city of Virginia Beach leaders have been eager to reconcile and move forward. The environment is finally optimized for return, and the announcement will delight everyone—from HBCU students across the eastern USA to the hundreds of small businesses who will play a role in the festival to the cities within the region and neighborhoods that will serve as hosts. I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back."Kreps, Daniel (March 15, 2023). "Clipse, Kid Cudi, Grace Jones Lead 2023 Something in the Water Fest". Rolling Stone.
== Biography ==
Scott Mescudi, better known by his stage name Kid Cudi, is an American actor, Grammy Award winning musician and multi-platinum recording artist from Cleveland, Ohio. Cudi first debuted on the music scene in 2008, quickly catching the attention of Kanye West and rising to the top of the Billboard charts. His first studio album Man on the Moon: The End of Day received widespread industry praise and set the stage for his subsequent successful endeavors. Over the course of his musical career, Cudi has made exceptional contributions to the music industry and many prominent artists claim his discography as a significant source of stylistic inspiration. As of 2021, Cudi has released seven studio albums and has sold a combined 22 million records. His most recent album, Man on the Moon III: The Chosen was the final installment of his Man on the Moon trilogy of albums and released in December 2020.
== Set list ==
# "She Knows This"
# "Dive"
# "REVOFEV"
# "Marijuana"
# "Just What I Am"
# "Soundtrack 2 My Life"
# "Solo Dolo"
# "Sky Might Fall"
# "Heart of a Lion"
# "Ghost!"
# "Mr. Rager"
# "Mojo So Dope"
# "The Prayer"
# "Man on the Moon"
# "Surfin'"
# "Memories"
# "Pursuit of Happiness"
== Date ==
Date	Date 	Time	City 	Venue
Fri 	April 28, 2023	7:00	Virginia	Virginia Beach
== References ==
Category:2023 live performances
Category:Festivals