Newer Technology

Newer Technology is a brand of upgrade products that previously led the Macintosh market, and now focuses on iPhone and iPad accessories.
==History==
Newer Technology's original parent company, Spectrum Engineering, Inc., was founded in October 1984 by James Wiebe and Phil Neufeld in as a memory supplier for the PC marketplace. Its Newer brand entered the Mac marketplace in 1987.NewerTECH: Company History, Newer Technology. Archived 1996-11-12.James Wiebe: President / CEO, Newer Technology. 1996-11-12. The company reported 15 million in sales in 1993, $28 million in 1994, and then $39 million in 1995, netting a profit of $555,888 for that year. However, sales slid to $35 million in 1996, causing the company to take a loss of $3.7 million.Newer Technology amends plan by David Dinell, Wichita Business Journal. 1997-02-23. That summer, the company was formally renamed Newer Technology, Inc. and split itself into two divisions: NewerRAM to focus on the computer memory market and NewerTECH to focus on the performance upgrade market.
===Bankruptcies and reorganization===
The collapse of memory prices in spring 1996 had negatively impacted Newer Technology's business and the company filed for bankruptcy protection on June 6, 1996. Sales in 1997 were estimated at $47 million. Though Newer had at one point been the market leader in Mac upgrades, the company was closed for bankruptcy liquidation in January 2001. Some former engineers in Wichita were hired by PowerLogix.Austin high-tech firm capitalizes on Newer's closing by Jerry Siebenmark, Wichita Business Journal. 2001-04-29. Former VP of operations Rick Estes acquired Newer Technology's assets from the bankruptcy court and re-established the company as Newer Systems Technology.OWC to be exclusive distributor for Newer hardware by Peter Cohen, MacCentral, Macworld. 2002-05-28. Archived 2002-12-21. On May 29, 2002, Other World Computing (OWC) became the exclusive distributor of all products from Newer, which continued to operate as a brand of OWC.OWC and Newer Systems Technology Strike Distribution Agreement by MacOSX.org, Other World Computing. 2002-05-29.
==References==
==External links==
*Newer Technology official website
**Product Information at NewerTECH (archived 1996-11-12)
*Newer Technology Mac-Compatible Upgrade Cards at EveryMac
* at Wikipedia
Category:Newer Technology
Category:1987 establishments