Database: The importance of keeping your word

In a society of merchants, with only limited ways to register complaints or exercise control, demonstrating trust and keeping your word was crucial. This was part of a larger system of values based on notoriety and prestige. Having a good reputation, being reliable and recognized was a guarantee of economic success and political influence. On the other hand, a bad reputation, some public failures, and humiliations could bring a good name down...
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