AXE

AXE (known as Lynx"AXE" - unilever.com"How Cool Brands Stay Hot: Branding to Generation" (pg. 130-131). Kogan Page Publishers. February 2, 2011. in the UK, Ireland, Australia and China) is a brand of male grooming products.
By 2012 AXE was worth $2.5 billion and made up 72% of body spray sales in the United States."How Axe Built A Highly Scientific, Totally Irresistible Marketing Machine Built On Lust". Fast Company. August 7, 2012.
==Products==
Most AXE scents usually have a shower gel to accompany them and sometimes an antiperspirant/deodorant stick or aftershave lotion. 
Shampoos come in 3 different sizes: regular, travel and XL bottles. AXE also ships a shower scrub tool called the AXE Detailer."Unilever Puts Axe Shower Tool on Display with SnapAds". Adweek. November 25, 2008.
==World's Manliest Rituals==
AXE teamed up with Funny or Die in 2010 to create a series of 3 minute long ads called "World's Manliest Rituals"."AXE Explores World’s Manliest Rituals". POPSOP. September 14, 2010. 
Featuring "Trey" and "Julius", the pair traveled the world to see how AXE's "Pit Pit Chest" ritual compared to "manly" rituals in other cultures.
==Jiggmin==
AXE sponsored Jiggmin and aeiowu's game Effing Meteors to promote their World's Manliest Rituals campaign.
Along with the campaign being featured in the pre-game ad and on the end screen, AXE also appears as a potential name for meteors and has their name embedded in the planet seen during the final battle.
These make it the most ad heavy of Jiggmin's games, as well as his only one to keep its original sponsor on Armor Games since the last two ads still remain in its build.
==References==
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