Surf Excel

Surf Excel is Unilever’s largest brand of detergent in South Asia. In 2005 it adopted the logo of OMO, one of Unilever’s international detergent brands, rather than that of Surf, another Unilever-owned detergent, despite having a similar name.
==Surf==
===1996–2003===
==Surf Excel==
===2003–2005===
Surf was renamed to Surf Excel in 2003.
* The Hindu Business Line
===2005–present===
In 2005, Surf Excel adopted the splat logo used by OMO, one of Unilever’s international detergent brands, rather than the logo of Surf, another Unilever-owned detergent, despite having a similar name.
This also came with a new slogan Daag achhe hain. In Hindi and Urdu, this means Dirt is good, which is also the name of OMO/Persil’s similar campaign.
* Social Samosa: History of the Daag achhe hain campaign
* Afaqs!
Surf Excel Daag achhe hain Logo.png|Logo with slogan, Daag achhe hain.
Daag ache hai.jpg|Advertisement with splat logo and slogan, but without wordmark.
Category:Unilever
Category:Hindustan Unilever
Category:Cleaning
Category:Laundry
Category:Hygiene products in India
Category:Hygiene products in Pakistan
Category:Soap and detergent