Privacy

thumb|208px|right|
Privacy is the right to the security of one's own personal information.
==History at Apple==
thumb|208px|right|
Apple drew attention to the topic by holding a Data Privacy Day on January 28, 2021.Data Privacy Day at Apple: Improving transparency and empowering users, Apple Inc. 2021-01-27.
Apple introduced privacy controls in iOS 14.5, iPadOS 14.5, macOS 11.3, and tvOS 14.5 on April 26, 2021 to prevent apps and websites from clandestinely tracking the activity of users without their explicit permission.Facebook is reportedly preparing an antitrust lawsuit against Apple by Kris Holt, Engadget. 2021-01-28.Upcoming AppTrackingTransparency requirements, Apple Developer. 2021-04-20.
In iOS 15, iPadOS 15, and macOS Monterey, Apple deployed additional privacy features:Apple is turning privacy into a business advantage, not just a marketing slogan by Kif Leswing, CNBC. 2021-06-07.
*No tracking pixels: The Mail app will use s to prevent email marketers from detecting when and where messages were opened through the use of hidden pixels.
*Private Relay: paid subscribers of iCloud's storage service (iCloud+) will be provided a proxy service that hides user IP addresses.
*Hide My Email. iCloud subscribers will also be able to use temporary "burner" addresses in the Mail app.
*App Privacy Report: users can find out which apps gather data for sale to 3rd parties, and track the apps' access to the microphone and camera.
Some privacy features will not be available in other countries, such as China, in order to comply with local regulations.Apple’s new privacy feature, designed to mask users’ internet browsing, won’t be available in China by Arjun Kharpal and Kif Leswing, CNBC. 2021-06-07.
===Opposition to privacy===
thumb|208px|right|
Facebook called app tracking transparency "harmful" and was reportedly planning to file a lawsuit against Apple for being "unfair" as the changes directly affected its ability to earn revenue from the gathering and marketing of user data. Facebook's market value was impacted by an estimated $10 billion loss of sales as advertisers shifted to Google ads as a result of the transparency requirements.App Tracking Transparency ‘harmful,’ says Facebook, as advertisers flee the platform by Ben Lovejoy, 9to5Mac. 2022-02-24.Facebook and Its Advertisers Feel Pinch of Apple’s Privacy Drive by Laura Forman, The Wall Street Journal. 2021-06-12. Some advertisers reportedly shifted their budgets from iOS to the Android platform in the short term, as it did not yet have similar anti-tracking features.Report: iOS 14.5’s ATT feature pushing some advertisers to Android by José Adorno, 9to5Mac. 2021-05-19. Following the at Facebook, the began considering a bipartisan data privacy bill to require other tech companies to follow Apple's example in transparently reporting apps that track its users.Data privacy bill would force everyone to follow Apple’s tracking transparency lead by Ben Lovejoy, 9to5Mac. 2021-05-20.
===Privacy in education===
Schools and organizations that use Apple devices for al purposes are obligated to comply with applicable privacy laws and regulations, such as the (FERPA) and (COPPA) in the United States, or the (GDPR) in the European Union. Apple maintains certifications in compliance with the and information security standards.Education Deployment Guide: Comply with privacy laws, Apple Support. 2020-12-29.
==Videos==
Privacy - App Tracking Transparency - Apple
Privacy on iPhone - A Day in the Life of an Average Person’s Data - Apple
Privacy - That's iPhone - Apple
Privacy matters - iPhone - Apple
Privacy on iPhone - Tracked|
Privacy on iPhone - Data Auction - Apple
Privacy on iPhone - The Waiting Room - Apple
==References==
==External links==
*Privacy at Apple
**Privacy - Control
**Privacy - Features
**Privacy - Labels
**A Day in the Life of Your Data (PDF, 2021-04)
*Privacy at Wiktionary
* at Wikipedia
===Articles===
*What is App Tracking Transparency and how do you block app tracking? by Jason Cross at Macworld (2021-04-29)
*App Tracking Transparency aimed to solve a problem of Apple's creation by Malcolm Owen at AppleInsider (2022-03-14)
Category:Computer security
Category:Terms