TheSoul Publishing

TheSoul Publishing is a global digital media publisher based in Limassol, Cyprus which oversees multiple brands that monetize based on short-form content.https://www.hollywoodreporter.com/business/digital/how-thesoul-publishing-became-the-next-big-thing-in-online-content-1235000467/https://web.archive.org/web/20230722125312/https://www.cnbc.com/2023/02/27/in-youtube-tiktok-reels-battle-creators-dont-expect-a-big-payday.htmlhttps://shortyawards.com/15th/thesoul-publishing-short-form-video Founded by Cyprus-based Russian nationals Pavel Radaev and Marat Mukhametov in 2016, it focuses on light-hearted video content,https://whatsnewinpublishing.com/what-publishers-can-learn-about-thesoul-publishings-road-to-1b-social-subscribers/https://www.hollywoodreporter.com/business/digital/thesoul-publishing-underscore-talent-1235275860/)https://www.engadget.com/the-soul-publishing-five-minute-crafts-slick-slime-sam-viral-content-victor-potrel-interview-143059122.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAADbR0gczdyg5vPdMM4IeeWh5ODGmRCDX3eEE53vQdPaY-M-ni_n1RkImd0LGw59lvNV6rzTvuiyZ_rZCly75pGInbqYJbnKq7-_1KUlf_b8WhpPWpRYle-ggukNT7LRiOqwM0vYYjSX3sXPSzT-JAbIwWR5a89KZgiVDQRQ8jrOp which, most of which has been categorised as content farm material. TheSoul's brands include popular YouTube channels like 5-Minute Crafts, Bright Side, La La Life, Teen-Z, and 123 GO!.
Although TheSoul is headquartered in Cyprus, its videos are produced all over the world with multiple offices throughout Europe and North America.
== History ==
TheSoul Publishing, founded in 2016https://www.hollywoodreporter.com/business/digital/thesoul-publishing-underscore-talent-1235275860/ by Russian web developers Pavel Radaev and Marat Mukhametov, grew from AdMe, a Kazan-based company specializing in digital advertising and content distribution.https://www.forbes.com/sites/kenrapoza/2017/09/22/these-two-russian-fake-news-outfits-get-billions-of-hits-on-facebook/https://www.forbes.ru/biznes/384229-stanok-pechatayushchiy-dengi-v-youtube-kak-dva-priyatelya-iz-kazani-sozdali TheSoul's YouTube channel, 5-Minute Crafts, became the 13th most-subscribed channel globally in April 2023, and in 2017, Bright Side became its second-most popular channel.
== Popularity ==
TheSoul is the world's largest media production hub and the largest company on YouTube and Facebook in terms of social media views, surpassing Disney, Sony Pictures, Viacom, and WarnerMedia.https://www.hollywoodreporter.com/business/digital/how-thesoul-publishing-became-the-next-big-thing-in-online-content-1235000467/
== Controversies ==
=== 5-Minute Crafts ===
On November 12, 2018, Vox criticized TheSoul's content as "cringy," "clickbait," and "bizarre," but noted that unlike many viral Russian Facebook posts, TheSoul Publishing's content does not appear to be overtly political.https://www.vox.com/the-goods/2018/11/12/18065662/troom-troom-5-minute-crafts-youtube-diy-prank
=== ACTUALLY HAPPENED ===
In June 2020, TheSoul's animated subsidiary channel, Actually Happened, was removed from its website and all related references.https://www.youtube.com/watch?v=VDJzxR6B15Mhttps://www.youtube.com/watch?v=L6sfqBBos6o The channel, with over 4 million subscribers, featured carto
ons presenting real-life American teenagers' experiences, often questioned and questioned.https://www.dailydot.com/unclick/youtube-animated-story-channels-actually-happened/
== References ==
Category:History of YouTube