American Photocopy Equipment Company

American Photocopy Equipment Company (APECO) produced an industrial film featuring Rowlf the Dog and Baskerville the Hound (a pair previously seen in a series of Purina Dog Chow commercials).
In late 1963, Bill Wright contracted Jim Henson to make a sales film for the company. Jerry Juhl reworked a script from the company highlighting moments in their corporate history by adding commentary from Rowlf and Baskerville. The two dogs livened up the presentation by making fun of the original dry material. 
This first corporate sales film led to a long relationship with other businesses, such as IBM; and eventually, dozens of Muppet Meeting Films would be produced in the same vein.
==External links==
*Jim Henson's Red Book entry (1/25/64)
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Category:Industrial Films