Duracell

Duracell is a brand name for alkaline batteries, specialty cells, rechargeables and smart power systems. The brand is manufactured by Duracell, Inc., an American company founded in 1916 as PR Mallory & Company by two scientists, Samuel Ruben and Philip Mallory. The Duracell brand was introduced in 1964. In 1978, PR Mallory & Company was renamed Duracell, Inc.
==1964–1977==
Duracell was named by the firm Lippincott & Margulies, but their logo was designed at Mallory.
==1977–1985==
==1985–1999==
===1985–1988===
===1988–1999===
==1998–present==
===1998–1999 (prototype)===
===1999–2013===
DURACELL.001.png|The Duracell Bunny mascot
===2013–present===
Category:International
Category:Batteries
Category:France
Category:United States
Category:Berkshire Hathaway
Category:1924