ALEX AND ANI

Alex and Ani is an American jewelry retailer founded in 2004 by Carolyn Rafaelian.
==History==
It was founded in 2004 by Rafaelian. The name comes from a combination of the first names of Rafaelian's two daughters. The company originally stated that they wanted to produce "bangle bracelets, necklaces, earrings and rings that adorn the body, enlighten the mind, and empower the spirit".
In 2010, Giovanni Feroce joined the company as CEO and drove the company's expansion, increasing the sales total for the year by more than 20 times its previous annual total. In 2013, the company partnered with the New England Patriots and New England Revolution sports teams to provide sports-themed merchandise and uniforms. That same year, the company also published Path of Life: Why I Wear My Alex and Ani, a book co-authored by Feroce and Alex and Ani corporate historian Cyd McKenna.
In 2023, Alex and Ani had 38 stores across the United States. On June 25, Alex and Ani had closed 21 stores and their corporate headquarters in Rhode Island overnight, leaving 7 locations still open.
==Channel==
The channel was created on December 9, 2010, and the first video was uploaded on September 5, 2014. The channel uploads commercials, showing off their products, collections, and overviews of them.
==References==
Category:American YouTubers
Category:Users who joined in 2010