The quality of euphony

“euphony,” “ease,” “elegance,” “beauty,” 
Of two selections equally clear in meaning one may be more pleasing than the other. One may seem harsh and rough, while the other flows along with a satisfying ease and smoothness. If the thought that is in our mind fails to clothe itself in suitable language and appropriate figures, we can do little by conscious effort toward improving the beauty of the language; but by avoiding choppy sentences and inharmonious combinations of words and phrases, we may remove from our compositions much that is harsh and rough. That quality which we call ease or euphony is better detected by the ear than by the eye, and for this reason it has been suggested that you read each theme aloud to yourself. Such a reading will assist you to determine whether you have made your meaning clear and to eliminate some of the more disagreeable combinations.
Variety, in writing