Purple Emoji

"Purple Emoji" is a song by American singer Ty Dolla $ign featuring American rapper J. Cole. It refers to the smiling devil emoji, and was originally intended to be the lead single off the former's upcoming third album. It marks their first collaboration together, with production handled by MXXWLL.Williams, Aaron (May 20, 2019). "Ty Dolla Sign and J. Cole's 'Purple Emoji' Is a Passionate Love Letter to the Ladies in Their Lives". Uproxx. It samples the 2005 song "More Than Ever" by Take 6, with the condition that expletives were omitted.
== Background ==
On May 15, 2019, Ty$ took to social media to announce, "First song off my new album drops next week. My brada @realcoleworld and I came up with this jam a few months back in NYC and off top I knew it was the first one I wanted y'all to hear."Saponara, Michael (May 16, 2019). "Ty Dolla $ign Teases New 'Purple Emoji' Single with J. Cole: Listen". Billboard. The next day, he sent Genius lyrics to the record in emoji form.Mench, Chris (May 16, 2019). "Ty Dolla $ign Gave Genius Emoji Lyrics for His Upcoming J. Cole Collaboration "Purple Emoji"". Genius.
He premiered the track on Zane Lowe's Beats 1 show, where he explained, "I was at this studio called Jungle City in New York working on Yandhi with Kanye. I just took over the top room I had a whole separate room he had the bottom floors. And then just turns out Cole was in the room right next to me." He continued, "When I saw him, I was like, 'Bro I got something to play you!' and he's like, 'I got something to play to you!' So I went to his studio and heard everything he was working on and then I'm like, 'Yo I just did this one I thought would be crazy for both of us!' So he came in my room, I played it for him immediately and he did his verse in five minutes."Mendez, Marisa (May 20, 2019). "Ty Dolla Sign Drops New Song "Purple Emoji" with J. Cole: Listen". XXL.
== Music video ==
The accompanying music video, directed by Olivia Rose, features real-life couples. She said in a press statement, "I wanted to stay true to the lyrics and create a video that showed real couples, real friends, real siblings and the tiniest of actions of intimacy they share. I think the outcome is a video that can resonate with all people from all walks of life and is representative of the full spectrum of love."Reed, Ryan (May 28, 2019). "See Ty Dolla $ign, J. Cole in Reflective 'Purple Emoji' Video". Rolling Stone.
== Personnel ==
;Song
* Dave Kutch mastering engineer
* Hallerin Hill writer
* James Royo audio engineer, recording engineer
* Jaycen Joshua mixing engineer
* Jermaine "J. Cole" Cole featured artist, vocals, writer
* Joel Kibble writer
* Maxwell "MXXWLL" Bidstrup writer, producer
* Rafael Fai Bautista audio engineer, recording engineer
* Tyrone "Ty Dolla $ign" Griffin Jr. lead artist, vocals, writer
;Video
* Olivia Rose director
* Somesuch production company
* Saskia Whinney executive producer
* Collider Studio local production
* Sophia Rothbart Collider executive producer
* Carrie Leigh producer
* Peter Pascucci DOP
* Ciaran Beale production designer
* OG Casting casting
* Mike Walker 1st AD
* Zoe Hibbard post producer
* Ten Three edit house
* Ellie Johnson at Ten Three editor
* Electric Theatre Collective grade house
* Jason Wallis grade
* Oliver Whitworth ETC producer
* Richie Oldfield post, animation and titles
* Alex Bittan video commissioner
== Gallery ==
File:Ty Dolla $ign - Purple Emoji (Official Audio)
== Lyrics ==
<tabber>
|-|Single=
|-|Emoji=
</tabber>
== References ==
Category:2019 songs
Category:Clean songs
Category:Collaboration songs
Category:Non-album singles
Category:Singles
Category:Songs
Category:Songs with music videos
Category:Ty Dolla $ign songs