Generosity, Inc.

Generosity, Inc. was Equestria's second multinational corporation and a global name brand in fashion garments, cosmetics, and foodstuffs. It was owned by the bearer of the Element of Generosity, Rarity. They were particularly successful fielding makeup vending machines. 
Generosity, Inc. had several subsidiary shell corporations, including GivingHoof Labs, a genetic research firm that worked closely with the Department of Life.
== First Era ==
== Fourth Era ==
The company no longer exists following the end of the Second Era, but Generosity, Inc. products can still be found in abundance throughout the tundra.
== Known Products ==
Product Name 	Description / Purpose 	Slogan (if applicable)
Anti-Freak-Out Mints 	Mints containing a mild tranquilizer. 	"Stay frosty... with AFOMints."
Lil' Kicker Brand Coveralls 	Part of a child fashion line, over which Rarity expressed regret over radiation exposure having rendered her infertile. 	
LLLLLongest Lashes 	Top of the line false eyelashes. A worldwide best-seller. 	
The Dreamboat Special(s) 	A top-selling line of toupees. Double Down mistakes one for a monster and shoots it. 	
Arcane Speed Targeting Reticle Assistant (ASTRA)	An arcano-technic program that assists users with identifying and tracking objects, improving their multitasking capacity. It was eventually adapted for military use, harkening the company's largest profit boom.	
Category:Setting
Category:Items
Category:First Era
Category:Second Era