Star Trek (film)/Advertising and Marketing/Merchandising/Promo Partners

The film's merchandising campaign was expected to be the biggest since back in . 
A toy license was awarded to Playmates Toys, which produced action figures for the film, as well as prop toys, playsets and ship models. Corgi's current Star Trek license covers the film, primarily for its Master Replicas brand of collectibles. The company will be producing replicas of the USS Enterprise and a hand phaser. 
Quantum Mechanix announced in May 2009 they had secured some merchandising rights as well. The company has developed studio-scale models and 10" replicas of the ships seen in the movie, starting with the USS Enterprise. They had previously been responsible for the construction of models used in the marketing campaign known as "The Enterprise Project". 
A novelization of the film written by Alan Dean Foster was published by Pocket Books. Comic book publisher IDW Publishing released a prequel series entitled Star Trek: Countdown from January through April 2009; an adaptation of the movie was released in , and two follow-up series, Star Trek: Spock: Reflections and Star Trek: Nero have been produced. Rittenhouse Archives produced collectible cards for the movie. T-shirts marketing the film were created and distributed by Junk Food. A video game, Star Trek D-A-C was released by Naked Sky Entertainment. The motion picture soundtrack was released by Varèse Sarabande Records on . At least one reference book, Star Trek - The Art of the Film, has been licensed.
Burger King promoted a kids meal tie-in for this film, marking the first time Burger King has promoted a Star Trek film. It was also the first time either one of the big two major fast food chains (Burger King or McDonald's) had marketed Trek since the first film's release in 1979. It was revealed in 2009 that the Burger King Star Trek commercials were shot on the set of the Enterprise. Dan Mindel, the cinematographer for Star Trek, also directed photography for the commercials. Alex Beh is an actor who appeared in the Burger King television commercial. 
Besides the Burger King deal, Paramount also signed up Kellogg's as a promotional partner to bring Star Trek movie-branded products to grocery stores. A number of Kellogg's brand products offered Star Trek merchandise and memorabilia either by mail or included within the package. Specially-marked boxes of Kellogg's cereals contained a "Beam-Up Badge", of which there are five different designs. Boxes of Frosted Krispies offered a red or blue Starfleet tee by mail, while boxes of Frosted Flakes and packages of Keebler cookies feature offered for a Star Trek 1GB flash drive wristband. Kellogg's various Eggo waffle products offered a 3D Warp Speed Plate by mail, and boxes of Kellogg's Pop-Tarts offered a free pass to see the film. A varying amount of tokens were needed for each mail-order product. 
In addition, Paramount promoted the film in collaboration with auto insurance company Esurance, communications companies Nokia and Verizon Wireless, and computer technology companies Lenovo and the Intel Corporation. All of these companies held Star Trek-related contests and sweepstakes and all included pages on their sites containing Star Trek-related content. Esurance Star Trek commercials also played on television and on public radio.
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