"Virtue signalling"

It was as it were coined in a 2015 column by one James Bartholomew (a non-frothing conservative) in The Spectator [33] and originally referred to the type of people that buy organic food, recycle absolutely everything, and like lots of activist messages on Facebook so they can appear to be good people.
It seems to suggest that these would do this only or mostly for appearance.
SJWs reach the ‘great place of identity’ (subcultural recognition) through the accumulated surplus of identity difference: the variety of stances that say, in one way or another "i am (not) like this." this is an accumulated virtue signal surplus.
Category:Pandering