Do It Gently

Do It Again is a song by American singer-songwriter Frosty from his sophomore album LuV. On December 21, 2024, it was serviced to radio as the fifth single from his sophomore album LuV.
== Background ==
In an interview, Frosty revealed that Do It Gently was a leftover from the Defined recording sessions, and that he reworked it with his new producers in early 2024. In an interview in March 2025, Frosty revealed that he and his team planned on releasing three more singles from LuV, but because of his movie commitments, the plans were scrapped and therefore Do It Gently would serve as the final single from the album.
== Composition ==
Do It Again is an uptempo dance pop song. It features a throbbing bass along with a booming bass drum. In te the middle of the song, there is a short bass drop. Lyrically, the song describes the preparation of getting rejected by one's love interest. However, many have noted that the songs lyrics seem sexual.
== Critical reception ==
The song received positive reviews. Many critics praised the production of the song. Many said the song was a highlight from the album.
== Commercial performance ==
The song debuted at #89 on the Billboard Hot 100 on the chart dated December 28, 2024 based on mostly radio airplay. It entered the top 10 on the chart dated February 15, 2025. It eventually went on to peak at #2 on the chart dated March 8, 2025, becoming Frosty's first #2 hit and his fourth highest charting song. It also became the fourth top 5 hit from LuV.
Internationally, the song was mostly a success. It peaked within the top 10 in Australia, Canada, Ireland, New Zealand and the United Kingdom, and within the top 20 in France, Germany, Italy, Norway and Sweden.
== Music video ==
The music video was released on February 2, 2025. It gained 16.6 million views within its first day of release.
== Live performances ==
Frosty performed the song at the LuV Tour in 2025. During the performance, he sang the song while performing the choreography to the song. For the performance, he wore a black leather jacket along with tennis chain necklaces, a silver crucifix and silver bracelets, along with a black t-shirt, black tight sweats, and white Nike shoes.
== Charts ==
Chart 	Peak position
Australia (ARIA) 	#5
Canada (Billboard) 	#3
Canada Top 40/CHR (Billboard) 	#2
France (SNEP) 	#15
Germany (Official German Charts)	#18
Ireland (IRMA) 	#8
Italy (FIMI) 	#12
Mexico (Monitor Latino) 	#37
New Zealand (RMNZ) 	#8
Norway (VG-lista) 	#15
Singapore (RIAS) 	#10
Sweden (Sverigetopplistan) 	#19
UK (OCC) 	#4
US Billboard Hot 100 	#2
US Adult Contemporary 	#10
US Adult Top 40 	#4
US Dance Club Songs 	#1
US Mainstream Top 40 	#2
US Rhythmic 	#3
Category:Songs
Category:LuV
Category:Singles
Category:LuV singles
Category:LuV era
Category:US top 10 hits
Category:UK top 10 hits
Category:Canada top 10 hits
Category:US Dance Club songs number one hits
Category:LuV Tour