Becker Group

Becker Group was a New Jersey, and later Maryland-based company, known as a "mall theme specialist." They had what was described as a "celebrity group" of characters for promotions, including Disney characters, Peanuts characters, and Rudolph the Red-Nosed Reindeer.Maria Mallory, "Where Christmas never ends: Company gives malls the holiday touch", The Sun (Baltimore, Maryland), 27 November 1990, 9C. Licensed character displays accounted for 20% of the company's revenue.Eugene Carlson, "Firms That Decorate Malls Have Reason to Be Merry", The Wall Street Journal, 15 December 1992, B2.
From at least 1989 to 1992, the company would make available animatronic displays of Sesame Street characters preparing for Christmas, to malls. Hanover Mall in Hanover, Massachusetts used this set up in 1989.David Mehegan, "'Tis the Season for marketing malls", Boston Globe, 12 December 1989, 47. When it appeared at Westview Mall in Catonsville, Maryland, Loretta Long appeared for "songs and games."Eric Siegel, "Malls hope Santa brings them a merry sales season", The Sun (Baltimore, Maryland), 21 November 1992, 1B. Melbourne Square in Melbourne, Florida began a four year rental of the characters in 1991.Nancy Feigenbaum, "Trimming the mall in slim times", Orlando Sentinel, 16 December 1991, 14.
==Sources==
__NOWYSIWYG__
Category:Licensees