Frito-Lay

Main menu
Main menu move to sidebar
* Main page
* Contents
* Current events
* Random article
* About Wikipedia
* Contact us
* Donate
Contribute
* Help
* Learn to edit
* Community portal
* Recent changes
* Upload file
Search
* Create account
* Log in
Personal tools
Pages for logged out editors learn more
* Contributions
* Talk
Contents hide
* (Top)
* History Toggle History subsection 
** The Frito Company 
**
** H.W. Lay & Company 
**
** Merger forms Frito-Lay, Inc. 
**
** Division of PepsiCo, Inc. 
*** 1965–1980 
***
*** 1980–2000 
***
*** Recent history (2000–present) 
***
* Controversies and health concerns Toggle Controversies and health concerns subsection 
** Stereotyping in 1960s commercials 
**
** Genetically modified ingredients 
**
** Trans fats 
**
** Poor working conditions 
**
* Operations Toggle Operations subsection 
** North America 
**
** Central and South America 
**
** Europe 
**
** Asia, Middle East and Africa 
**
* Products 
*
* References 
*
* External links 
*
Frito-Lay
17 languages
* Article
* Talk
* Read
* Edit
* View history
Tools
Tools move to sidebar
General
* What links here
* Related changes
* Special pages
* Permanent link
* Page information
* Cite this page
* Get shortened URL
* Download QR code
* Wikidata item
* Expand all
* Edit interlanguage links
Print/export
* Download as PDF
* Printable version
In other projects
* Wikimedia Commons
From Wikipedia, the free encyclopedia
For the chips the company is named for, see Fritos and Lay's.
Frito-Lay, Inc.
Logo used since February 1997	Logo used since February 1997
Company type 	Subsidiary
Industry 	Food
Predecessors 	The Frito Company 
H.W. Lay & Company
Founded 	September 1961;
62 years ago[1]
Fate 	Merged with Pepsi-Cola Company to form PepsiCo, remaining as a subsidiary
Successor 	PepsiCo
Headquarters 	Plano, Texas, U.S.
Area served 	Worldwide
Key people 	Steven Williams (CEO)
Products 	Snack foods
Brands 	
* Lay's
* Fritos
* Doritos
* Ruffles
* Cheetos
* Sun Chips
* Tostitos
* Rold Gold
* Funyuns
* Walkers
* Kurkure
* Uncle Chipps
* Grandma's
Revenue 	US$15.798 billion (2017)[2]
Parent 	PepsiCo
Website 	fritolay.com
Frito-Lay, Inc. (/ˈfriːtoʊ leɪ/) is an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foods. The primary snack food brands produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's and Ruffles potato chips, Rold Gold pretzels, and Walkers potato crisps (in the UK and Ireland). Each brand generated annual worldwide sales over $1 billion in 2009.[3]
Frito-Lay began in the early 1930s as two companies, "The Frito Company" and "H.W. Lay & Company", which merged in 1961 to form "Frito-Lay, Inc". In 1965, Frito-Lay, Inc. merged with the Pepsi-Cola Company, resulting in the formation of PepsiCo. Since then, Frito-Lay operates as a wholly owned subsidiary of PepsiCo. Through Frito-Lay, PepsiCo is the largest globally distributed snack food company, with sales of its products in 2009 comprising 40 percent of all "savory snacks" sold in the United States, and 30 percent of the non-U.S. market. In 2018, Frito-Lay North America accounted for 25 percent of PepsiCo's annual sales.
History
The Frito Company
In 1932, Kansas City, Kansas-born Charles Elmer Doolin, manager of the Highland Park Confectionery in San Antonio, Texas, purchased a corn chip recipe, a handheld potato ricer, and 19 retail accounts from a corn chip manufacturer for $100, which he borrowed from his mother. Doolin established a new corn chip business, The Frito Company, in his mother's kitchen. Doolin, with his mother and brother, produced the corn chips, now named Fritos, and had a production capacity of approximately 10 pounds per day and roughly 30 cents per product. Doolin distributed the Fritos in 5¢ bags. Daily sales totaled $8 to $10 and profits averaged about $2 per day.[4] In 1933 the production of Fritos increased from 10 pounds to nearly 100 pounds due to the development of a hammer press. By the end of the year, production lines were operating in Houston and Dallas. The Frito Company headquarters also moved to Dallas to capitalize on the city's central location and better availability of raw materials. In 1937 The Frito Company opened its research and development lab and introduced new products, including Fritos Peanut Butter Sandwiches and Fritos Peanuts, to supplement Fritos and Fritatos Potato chips, which had been introduced in 1935.[5]
In 1939, the company purchased Fluffs pork skins and incorporated the Dallas business. Frito relocated the operation from Haskell Avenue to a new facility at 2005 Wall Street. Alice Rupe, who was one of Fluffs' original six all-woman crew, was placed in charge of operations. In 1940, she was named assistant treasurer and manager; in 1949 she was promoted to treasurer.[6]
In 1941, the company opened its western division in Los Angeles with two sales routes, which would become the prototype for The Frito Company's distribution system. In 1945, The Frito Sales Company was established to separate sales from production activities. Expansion continued with the issue of six franchises through the Frito National Company in the same year. In 1950, Fritos were sold in all 48 states.[7] The Frito Company issued its first public stock in 1954. In 1958, Frito entered the Midwest potato chip market by acquiring the Nicolay Dancey Company, which made New Era potato chips.[8] At the time of Doolin's death in 1959, The Frito Company produced over 40 products, had plants in 18 cities, employed over 3,000 people, and had sales in 1958 in excess of $50 million. By 1962, Fritos were sold in 48 countries.[9]
H.W. Lay & Company
In 1931, Charlotte, North Carolina-born salesman Herman Lay (1909–1982) sold potato chips in the Southern United States out of his car. In 1932, he began a potato chip business in Nashville, Tennessee. Lay was hired as a salesman for the Barrett Food Products Company, an Atlanta, Georgia, manufacturer of Gardner's Potato Chips, and eventually took over Barrett's Nashville warehouse as a distributor. Lay hired his first salesman in 1934, and three years later had 25 employees and a larger manufacturing facility where he produced popcorn and peanut butter sandwich crackers.[10]
A representative of the Barrett Food Company contacted Lay in 1938, offering to sell Barrett's plants in Atlanta and Memphis to Lay for $60,000. Lay borrowed $30,000 from a bank and persuaded the Barrett Company to take the difference in preferred stock. Lay moved his headquarters to Atlanta and formed H.W. Lay & Company in 1939. He later purchased the Barrett manufacturing plant in Jacksonville, Florida, along with additional plants in Jackson, Mississippi; Louisville, Kentucky; and Greensboro, North Carolina. Lay retained the Gardner trademark of Barrett Food Products until 1944, when the product name was changed to Lay's Potato Chips.[11]
Lay expanded further in the 1950s, with the purchase of The Richmond Potato Chip Company and the Capitol Frito Corporation. By 1956, with more than 1,000 employees, plants in eight cities, and branches or warehouses in thirteen others, H.W. Lay & Company was the largest manufacturer of potato chips and snack foods in the United States.[12]
Merger forms Frito-Lay, Inc.
In 1945, The Frito Company granted H.W. Lay & Company an exclusive franchise to manufacture and distribute Fritos in the Southeast. The two companies worked toward national distribution and developed a close business affiliation. In September 1961, The Frito Company and H.W. Lay & Company merged to become Frito-Lay, Inc.,[13] combining their headquarters in Dallas, Texas. At this point, the company's annual revenues totaled $127 million, largely generated from sales of its four main brands at the time: Fritos, Lay's, Cheetos, and Ruffles.[14]
Division of PepsiCo, Inc.
In February 1965, the boards of directors for Frito-Lay, Inc. and Pepsi-Cola announced a plan for the merger of the two companies. On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola Company was approved by shareholders of both companies, and a new company called PepsiCo, Inc. was formed. At the time of the merger, Frito-Lay owned 46 manufacturing plants nationwide and had more than 150 distribution centers across the United States.[15]
The merger was pursued for multiple factors, one of which was the potential for Frito-Lay snacks to be distributed outside of its initial markets of the United States and Canada—via Pepsi-Cola's existing presence and distribution network in 108 countries at the time of the merger. International distribution of Frito-Lay products expanded soon after the 1965 merger, and its U.S. presence grew at the same time, resulting in Lay's becoming the first potato chip brand to be sold nationwide (in all 50 U.S. states) in 1965.[16]
Also at this time, PepsiCo had envisioned marketing Frito-Lay snacks alongside Pepsi-Cola soft drinks. In an interview with Forbes in 1968, PepsiCo CEO Donald Kendall summarized this by noting that "Potato chips make you thirsty; Pepsi satisfies thirst." Plans to jointly promote the soft drink and snack products were thwarted later that year, when the Federal Trade Commission ruled against it.[11]
1965–1980
Upon the formation of PepsiCo, Frito-Lay soon began efforts to expand with the development of new snack food brands in the 1960s and 1970s, including Doritos (1966), Funyuns (1969), and Munchos (1971). The most popular new Frito-Lay product launched during this era was Doritos, which initially was positioned as a more flavorful tortilla chip. At first, the chip was perceived by consumers as being too bland. In response, the company re-launched Doritos in Taco, and later Nacho Cheese, flavors. The spicier composition proved successful, and Doritos quickly became the second most popular Frito-Lay product line, second only to Lay's potato chips.[7]
Frito-Lay faced increased competition in the 1970s from potato chip brands such as Pringles, launched by Procter & Gamble (but now owned by Kellogg's) in competition with Lay's. Nabisco and Standard Brands also expanded in the 1970s to produce potato chips, cheese curls and pretzels, which placed added pressure across Frito-Lay's entire line of snack food brands.[11]
1980–2000
Frito-Lay acquired GrandMa's Cookies in 1980, originally founded by Foster Wheeler in Portland, Oregon in 1914,[17] which launched nationwide in the United States in 1983. In January 1978, Frito-Lay's product development group led by Jack Liczkowski completed development of Tostitos, a Mexican-style tortilla chip lineup. Tostitos Traditional Flavor and Tostitos Nacho Cheese Flavor went into national distribution in the United States by 1980 and reached the sales of $140 million, making it one of the most successful new products introduction in Frito-Lay history. Tostitos sales grew quickly, and in 1985 it had become Frito-Lay's fifth-largest brand, generating annual sales of $200 million. Ahead of Tostitos at the time were Doritos, Lay's, Fritos, and Ruffles, each recording annual sales between $250 and $500 million.[10] While Tostitos became a long-term success, several other new products launched in the 1980s were discontinued after lackluster results. These short lived Frito-Lay products included Stuffers pre-filled dip shells and Toppels crackers, which came pre-topped with cheese.[18] In the late 1980s, Frito-Lay acquired Smartfood,[19] a brand of cheese-flavored popcorn which it began to distribute across the United States. International sales began to increase significantly at this time as well, with annual revenues from sales outside of the U.S. and Canada accounting for $500 million in 1989, contributing to total Frito-Lay sales of $3.5 billion in the same year.[11] In Canada, Frito-Lay began a partnership with General Foods-owned Hostess Food Products in 1987, before merging in 1988 to become The Hostess Frito-Lay Company.
Several new products were developed internally at Frito-Lay and launched in the 1990s, the most successful of which was Sun Chips, a multi-grain chip first sold in 1991. Sun Chips, along with new Baked (instead of fried) variants of Tostitos and Lay's, represented Frito-Lay's intent to capitalize on an emerging trend among adults in the U.S., who were displaying a growing preference for healthier snack alternatives.[20] In 1994, Frito-Lay recorded annual retail sales of nearly $5 billion, selling 8 billion bags of chips, popcorn, and pretzels during that year—outpacing competitors Eagle (owned by Anheuser-Busch) and Wise (owned by Borden).[21]
Up until the mid-1990s, Frito-Lay was represented in PepsiCo's organizational structure as Frito-Lay, a single division of PepsiCo. This changed in 1996 when PepsiCo merged its snack food operations into what was titled the "Frito-Lay Company", made up of two subsequent divisions, Frito-Lay North America and Frito-Lay International.[22] In 1992, Frito-Lay acquired full ownership of Hostess Food Products from General Foods, followed in 1997 by the acquisition of candied popcorn snack brand Cracker Jack, and in 1998 by multiple international acquisitions and joint ventures, including Smith's Snackfood Company (Australia), as well as Savoy Brands (Latin America).[23]
Recent history (2000–present)
In the early 1980s, PepsiCo continued to grow its Frito-Lay brands in two ways—through international expansion and acquisition. Through a joint-venture with Walkers, a UK chip and snack manufacturing company, Frito-Lay increased its distribution presence in Europe. Similar joint-ventures were arranged in other regions of the world in the 2000s, including Smith's in Australia, and Sabritas and Gamesa in Mexico. As a result of these international arrangements, some global Frito-Lay products (such as Doritos) are branded under the same name worldwide. Others maintain their original regional names. For example, Lay's chips are a similar product to Walkers Crisps in the UK[24] and both share similar logo designs.
The Quaker Oats Company merged with PepsiCo in 2001, resulting in Quaker snacks products, including Chewy granola bars, Gatorade, and Quaker rice cakes, becoming organized under the Frito-Lay North America operating division. This operating structure was short-lived, and in 2003, as part of a restructuring, the international operations of Frito-Lay (formerly Frito-Lay International) were brought within the PepsiCo International division, while Frito-Lay North America was maintained as its own division, comprising Frito-Lay business within the United States and Canada.[25][26]
Frito-Lay continued to experiment with changes to the composition of its products, introducing Reduced Fat Lay's and Cheetos in 2002. The "Baked" product line also expanded in 2002 to include Baked Doritos.[11] In 2003, Frito-Lay introduced the first products in its "Natural" line, which were made with ingredients that had been organically produced. The first of these included Organic Blue Corn Tostitos, Natural Lay's Potato Chips (seasoned with sea salt), and Natural Cheetos White Cheddar Puffs.[27]
A new CEO, Irene Rosenfeld, was appointed in 2005. Under her management, Frito-Lay North America continued to expand its product lines with acquisitions such as Stacy's Pita Chip Company, which represented "Frito-Lay's desire to participate more broadly in the $90 billion macrosnack category",[28] particularly involving snack foods made with more natural ingredients,[29] according to reports from within its industry at that time.[30] In 2010, Frito-Lay reformulated Lay's Kettle and Lay's flavored chips into a new variant labeled as being made with all-natural ingredients.[31] Sales of Lay's potato chips grew by 8% following the change to all-natural ingredients. As a result, Frito-Lay announced in 2010 its plans to convert approximately half of all Frito-Lay products, including Sun Chips, Tostitos, Fritos, and Rold Gold pretzels, to all-natural ingredients in 2011.[31]
Controversies and health concerns
Stereotyping in 1960s commercials
In 1967, the company introduced a cartoon spokesman, the Frito Bandito, which became the subject of criticism from Mexican-American groups, who expressed concerns that it portrayed a Mexican stereotype. The Frito Bandito (voiced by Mel Blanc) wore a sombrero and bandoliers, had a handlebar moustache, and brandished pistols. Protests from advocacy groups such as The National Mexican-American Anti-Defamation Committee (NMAADC) prompted some initial concessions, such as the removal of the pistols and a thinning of the accent. The Frito Bandito was replaced in 1970 by The Muncha Bunch, and then again by a new cartoon called W.C. Fritos (based on W. C. Fields).[7]
Genetically modified ingredients
In the late 1990s, the use of genetically modified organisms (GMOs) was rising as a farming practice, as it made for the growth of larger (and thus less expensive to produce) corn crops. Frito-Lay, due in part to its leverage as one of the world's largest purchasers of corn, became the target of lobbying efforts from both proponents and opponents of GMOs. In late 1999, Frito-Lay asked its suppliers not to use genetically engineered corn. A similar announcement followed in early 2000, when the company asked its farmers not to grow genetically modified potatoes. Frito-Lay stated these requests were made in response to consumers' worries, and not in response to protests by the OCA, Greenpeace or other groups. A representative of Greenpeace expressed the perspective that this move was a positive step, stating, "Frito-Lay is about two-thirds of PepsiCo's sales. They realize the handwriting is on the wall and that people don't want to eat GMOs".[citation needed]
In 2012, the policy as stated by Pepsico was:
"Global Genetically-Modified Food And Ingredient Policy
PepsiCo is dedicated to producing the highest quality, greatest tasting food and beverage products in every part of the world. PepsiCo ensures all products meet or exceed stringent safety and quality standards and uses only ingredients that are safe and approved by applicable government and regulatory authorities. Approval of genetically-modified foods differs from country to country regarding both use and labeling. For this reason, PepsiCo adheres to all relevant regulatory requirements regarding the use of genetically-modified food crops and food ingredients within the countries it operates.
Where legally approved, individual business units may choose to use or not use genetically-modified ingredients based on regional preferences."[citation needed]
Trans fats
Amid rising concerns over fat intake and trans-fat, fat content was reduced and trans-fats were eliminated from Doritos, Tostitos, and Cheetos in 2004. The composition of Ruffles, Lay's, and Fritos were not changed as these products had always been free of trans-fat.[32]
Poor working conditions
Main article: 2021 Frito-Lay strike
In July 2021, Frito-Lay became subject to media attention over poor working conditions at its plant in Topeka.[33][34] These conditions, which allegedly include forced overtime and 84-hour workweeks, led to a strike involving hundreds of workers at the Topeka location. The strike began on July 5 and ceased on July 23, 2021.[34]
Frito-Lay company is based in Texas.
Operations
As of 2010, Frito-Lay operates production plants, distribution centers, and regional offices in more than 40 countries, with its Frito-Lay North America headquarters residing in Plano, Texas. Within North America, Frito-Lay owns (and in some cases, leases) approximately 1,830 distribution centers, warehouses and offices. The division also maintains 55 production plants.[35] Its chief executive officer is Steven Williams.[36]
North America
A Lay's branded Ford E-350 truck in Rawlins, Wyoming. Frito-Lay operates around 22,000 vehicles, or 60,000 including PepsiCo.[37][38]
PepsiCo Americas Foods consists of PepsiCo's food and snack operations in North and South America. This operating division is further segmented into Frito-Lay North America, Sabritas, Gamesa, and Latin America Foods. It also contains Quaker Foods North America, although no Frito-Lay products are sold or distributed under that business unit. Food and snack sales in North and South America combined made up 48 percent of PepsiCo's net revenue as of 2009.[39]
Frito-Lay North America Inc. is the division which controls Frito-Lay product research and development, sales, and distribution within the US and Canada. Its primary brands include Lay's and Ruffles potato chips, Doritos tortilla chips, Tostitos tortilla chips and dips, Cheetos cheese flavored snacks, Fritos corn chips, Rold Gold pretzels, Sun Chips, and Cracker Jack popcorn. Products made by this division are sold to independent distributors and retailers, and are transported from Frito-Lay's manufacturing plants to distribution centers, primarily in vehicles owned and operated by the company.[40]
Sabritas and Gamesa are two of PepsiCo's food and snack business lines headquartered in Mexico, and they were acquired by PepsiCo in 1966 and 1990, respectively. Sabritas markets Frito-Lay products, such as Cheetos, Fritos, Doritos, and Ruffles, in Mexico. It also distributes local brands such as Poffets, Rancheritos, Crujitos, and Sabritones. Gamesa is the largest manufacturer of cookies in Mexico, distributing brands such as Emperador, Chokis, Arcoiris, and Marías Gamesa.[41]
Central and South America
PepsiCo's Latin Americas Foods sells Frito-Lay branded snack foods in Central and South America.[42] Its portfolio of brands includes Lay's, Cheetos, Ruffles, and Doritos, as well as local brands such as Fandangos, Lucky, Stiksy, Pingo d'Ouro, Baconzitos and Torcida snacks in Brazil (sold under the brand Elma Chips) and ManiMoto in Colombia.
Europe
Frito-Lay snacks are distributed in Europe under the PepsiCo Europe operating division, previously PepsiCo International. Products include: Walkers Crisps, Doritos, Paw Ridge, Smiths, Cheetos, Duyvis, Snack-a-Jacks, Twistos, and Solinki.[35] PepsiCo maintains manufacturing plants in Europe, the largest of which are two snack manufacturing and processing plants located in Leicester and Coventry in England.[35]
In Spain and Portugal, operates the subsidiary Matutano brand.
Asia, Middle East and Africa
Frito-Lay products sold under the PepsiCo Asia, Middle East & Africa division represent the smallest (as of 2010) proportion on a revenue basis. However, its distribution is growing more quickly than Frito-Lay's primary markets.[43] While the primary global Frito-Lay brands are sold in some parts of these regions, many snack food products have been created to match local taste and cultural preferences. In India, one of these is Kurkure Twisteez, a potato-based snack food produced in flavors popular in the country such as "Masala Munch".[44] Frito-Lay has also employed alternate distribution means in these regions. In South Africa, it hired delivery drivers who had grown up in their delivery areas, with the intent of "making the product seem less foreign".[44]
Products
While the product catalog varies significantly by country, PepsiCo divides its snack products into two primary brand categories: those produced within North America, and those produced outside of North America.[45] In certain regions of the world, the company's snack food products are produced under regionally specific names such as Sabritas, Elma Chips and Walkers. The primary snack food brands and products produced under the Frito-Lay name include Fritos corn chips, Cheetos cheese-flavored snacks, Doritos and Tostitos tortilla chips, Lay's potato chips, Ruffles chips, and Walker's potato crisps (distributed in the UK and Ireland under the Walker's brand and in the rest of Europe under the Lay's brand)—each of which generated annual worldwide sales over $1 billion in 2009.[3] Frito-Lay also comprises multiple brands outside of the chip category, including Rold Gold pretzels, Cracker Jack popcorn snacks, and TrueNorth nut clusters and nut crisps.[46] In India, Frito-Lay uses its international brands as well as Uncle Chipps, a homegrown brand that it bought out in 2000.[47] Kurkure, an Indian snack developed and produced by PepsiCo India, announced on March 31 that it was now available in Canada, UAE, and the Gulf region as well.[48] Also, in Poland, there is a subsidiary brand called 'Star Chips' (a snack company). A Polish version of Lay's also exists in the country, based in Grodzisk Mazowiecki.
References
# "Company story". fritolay.com. Frito-Lay, Inc.
# "2017 annual results" (PDF). pepsico.com. PepsiCo, Inc.
# "PepsiCo, Inc. 2009 Annual Report: Financial Highlights – Largest Brands". pepsico.com. PepsiCo, Inc. Archived from the original on December 21, 2010. Retrieved December 19, 2010.
# Nelson, Davia; Silva, Nikki (October 18, 2007). "The Birth of the Frito". National Public Radio (NPR). Retrieved December 18, 2010.
# Communications, Emmis (May 1982). "The Frito: The venerable corn chip, whose life is a Tex-Mex history lesson". Texas Monthly: 138. Retrieved December 20, 2010.
# Fritos Bandwagon Twentieth Anniversary Issue. Dallas: The Frito Company, October 1952. Clementine Paddleford Papers, Richard L.D. & Marjorie J. Morse Department of Special Collections, K-State Libraries.
# Smith, Andrew F. (2006). Encyclopedia of junk food and fast food. Greenwood. pp. 113–114. ISBN 978-0-313-33527-3.
# "Frito-Lay Wooster's top business".
# Smith, Andrew F. (2007). The Oxford Companion to American Food and Drink. Oxford University Press. p. 240. ISBN 978-0-19-530796-2.
# Pederson, Jay P. (2000). International Directory of Company Histories. St James Press. pp. 207–208. ISBN 978-1-55862-391-0. Retrieved December 20, 2010.
# Burhans, Dirk E. (2008). Crunch!: a history of the great American potato chip. University of Wisconsin Press. ISBN 978-0-299-22770-8.
# Smith, Andrew F. (2009). Eating History: Thirty Turning Points in the Making of American Cuisine. Columbia University Press. p. 129. ISBN 978-0-231-14092-8. Retrieved December 20, 2010.
# "Frito-Lay History". fritolay.com. Frito-Lay North America, Inc. Retrieved December 20, 2010.
# "Frito-Lay, Inc. Company Profile for Students". January 1, 1999. Archived from the original on November 5, 2012. Retrieved December 20, 2010. {{cite journal}}: Cite journal requires |journal= (help)
# Mazze, Edward M.; Michman, Ronald D. (1998). The Food Industry Wars: Marketing Triumphs and Blunders. Praeger. p. 185. ISBN 978-1-56720-111-6. Retrieved December 20, 2010.
# Bellis, Mary. "The History of Potato Chips". About.com Inventors. Archived from the original on January 16, 2013. Retrieved December 20, 2010.
# "Now that's a great cookie!" by Mary Jane Lamphier, Collectors Journal. 9 July 2018. Accessed 28 June 2020.
# Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl (2008). Essentials of Marketing. South-Western College Pub. p. 44. ISBN 978-0-324-65620-6. Retrieved December 20, 2010.
# Kahn, Joseph P. (August 1, 1988). "The Snack Food That's Eating America: Smartfood popcorn". Inc. Magazine. Retrieved December 19, 2010.
# "Higher Sales of Snacks Boost PepsiCo Profits but Stock Drops". The Denver Post. April 29, 1998.
# Gite, Lloyd (June 1995). "B.E. Executive of the Year". Black Enterprise: 215. Retrieved December 20, 2010.
# McGraw, Dan (September 16, 1996). "Salting Away Big Profits: Frito-Lay Launches a Powerful Snack Attack and Crunches the Competition". U.S. News & World Report.
# Albala, Ken; Allen, Gary (2007). The Business of Food: Encyclopedia of the Food and Drink Industries. Greenwood. pp. 338–339. ISBN 978-0-313-33725-3. Retrieved December 20, 2010.
# "Snacks Brands". pepsico.co.uk. PepsiCo UK & Ireland. Archived from the original on March 2, 2021. Retrieved December 20, 2010.
# "Form 10-K for PepsiCo, Inc". US Securities and Exchanges Commission. 2006 – via sec.gov.
# Plunkett's Food Industry Almanac (E-Book). Plunkett's. 2006. p. 286. ISBN 9781593920524. Retrieved December 20, 2010.
# "Strategy: Frito-Lay Lays Out Plans for Natural Line". Brandweek. May 12, 2003. Retrieved December 20, 2010.
# "PepsiCo/Frito Lay picks up pita chip purveyor". Food Processing. November 21, 2005. Retrieved December 20, 2010.
# Warner, Melanie (May 11, 2010). "Why Frito-Lay's Move Towards "Clean Labels" Is Smart Marketing". Bnet. Retrieved December 20, 2010.
# Spethmann, Betsy (March 1, 2009). "Frito-Lay Adds $100 Million-Plus for Online and Offline Ads". Direct Magazine. Retrieved December 20, 2010.
# Morris, Alex (November 23, 2010). "PepsiCo: 'All-Natural' Growth". Seeking Alpha. Retrieved December 20, 2010.
# Siegel, Jeff (August 10, 2005). "Conveniently Organic: Turning Green into Greenbacks". Wealth Daily. Retrieved December 19, 2010.
# "Hundreds of Frito-Lay workers on strike in Topeka, citing forced overtime and 84-hour workweeks". Washington Post. ISSN 0190-8286. Retrieved July 17, 2021.
# "Frito-Lay strike hits 12 days, negotiations to resume Monday". KSNT News. July 17, 2021. Retrieved July 17, 2021.
# "PepsiCo, Inc. SEC Form 10-K for fiscal year ended December 26, 2009". Businessweek Investing. Archived from the original on May 2, 2013. Retrieved December 18, 2010.
# "Corporate About Page". Frito Lay Website. PepsiCo, Inc. February 13, 2018. Retrieved February 13, 2018.
# Fisher, Josh (April 17, 2019). "Frito-Lay awarded Fleet of the Year". fleetowner.com.
# "Frito-Lay Fleet Reaches CNG Milestone". automotive-fleet.com. August 5, 2016.
# Bagh, Carl (May 21, 2010). "Key facts about PepsiCo". International Business Times. Archived from the original on April 6, 2012. Retrieved December 15, 2010.
# "Frito-Lay North America, Inc. Company Profile". Yahoo! Finance. Archived from the original on February 28, 2003. Retrieved December 15, 2010.
# Gould, Jens Erik (July 13, 2010). "Pepsi's Mexico Chief Sees Sales Climbing 4% This Year as Economy Recovers". Bloomberg. Retrieved December 15, 2010.
# Doherty, Jacqueline (November 30, 2009). "At Pepsi, the Glass Is Half Full". Barron's. Retrieved December 15, 2010.
# "PepsiCo, Inc. (PEP) Company Description". Businessweek. Archived from the original on January 2, 2013. Retrieved December 20, 2010.
# "Frito-Lay: Using Potato Chips to Spread the Spirit of Free Enterprise". ABC News. September 9, 2002. Archived from the original on July 20, 2011. Retrieved December 21, 2010.
# "Frito-Lay Brands [list]". PepsiCo, Inc. Archived from the original on December 16, 2010. Retrieved December 16, 2010.
# "Full List of Frito-Lay Brands". Frito-Lay North America. Retrieved December 20, 2010.
# "Uncle Chipps shareholders ratify takeover by Frito-Lay". The Financial Express. October 17, 2000. Archived from the original on January 16, 2013. Retrieved February 21, 2012.
# "Kurkure goes Global!-First India born snack brand to be manufactured and sold in Canada, UAE and Gulf region". PepsiCo India. Retrieved March 31, 2014.
External links
Wikimedia Commons has media related to Frito-Lay.
	Companies portal
	Food portal
* Official website 
* Smiths Snackfood Company (Australia)
* Walkers Crisps (UK)
* Roberts, Russ (August 22, 2011). "O'Donohoe on Potato Chips and Salty Snacks". EconTalk. Library of Economics and Liberty.
* vte
PepsiCo	
* vte
PepsiCo	
* vte
PepsiCo	
Brands and
subsidiaries	
{| class="fandom-table"	Pepsi	
* •		•		•		•	Bubly Pepsi Diet Jazz Max Next Real Sugar Twist Zero Sugar Aquafina Brisk1 Concordia Duke's Lemonade Mangola Kas Lipton1 Manzanita Sol Mirinda Mountain Dew Diet Amp Baja Blast Code Red Voltage Mug Root Beer No Fear1 Ocean Spray5 Paso de los Toros Punica Rockstar 7 Up2 Shani Sierra Mist Slice SoBe Starbucks1 Ethos Water Frappuccino Starry Sting Energy Teem
Frito-Lay 	
* •		•		•		•	Bluebird Cheetos Cracker Jack Doritos Elma Chips Baconzitos Fandangos Stiksy Fritos Funyuns Gamesa Hostess Kurkure Lay's Lay's Stax Miss Vickie's Munchos Oberto3 Quaker Oats Rold Gold Ruffles Sabra4 Sabritas Smartfood Smith's Burger Rings Nobby's Toobs Twisties Stacy's Sun Chips Tostitos Uncle Chipps Walkers Monster Munch Quavers Squares Wotsits	 	
Gatorade 	
* CytoSport Propel Water	 	
Quaker Oats	
* Cap'n Crunch Honey Ohs! King Vitaman Life Pearl Milling Quisp Rice-A-Roni Scott's Porage Oats Toddy Wimm-Bill-Dann	 	
Tropicana 	
* Copella Dole5 Naked Tropicana Tropolis	 	
<img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;">
* Categories: Frito-LayPepsiCo subsidiariesSnack food manufacturers of the United StatesMultinational food companiesCompanies based in Plano, TexasFood and drink companies established in 19611961 establishments in Texas1965 mergers and acquisitions
* This page was last edited on 20 May 2024, at 12:59 (UTC).
* Text is available under the Creative Commons Attribution-ShareAlike License 4.0; additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy. Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a non-profit organization.
* Privacy policy
* About Wikipedia
* Disclaimers
* Contact Wikipedia
* Code of Conduct
* Developers
* Statistics
* Cookie statement
* Mobile view
*
*
* Toggle limited content width 
Smartfood, an American brand of pre-popped, flavored popcorn, was founded in 1984 by Annie Withey, Andrew Martin, and Ken Meyers in Marlborough, Massachusetts. Frito-Lay purchased Smartfood in 1989 for $15 million.
Change page preview settings