LOONA

LOONA (Hangul: 이달의 소녀, Idalui Sonyeo), stylized as LOOΠΔ, is a South Korean girl group originally formed by BlockBerryCreative. The group is composed of 12 members: HeeJin, HyunJin, HaSeul, YeoJin, ViVi, Kim Lip, JinSoul, Choerry, Yves, Chuu, Go Won, and HyeJu (formerly Olivia Hye); and three sub-units: LOOΠΔ 1/3, ODD EYE CIRCLE, and yyxy.
From October 2016 until June 2018, each member of the group was revealed one by one, along with a single album and a music video for the title track. The complete group debuted on August 19, 2018 at their concert LOONAbirth with the release of [+ +] on August 20, 2018.
Between November 25, 2022 and June 16, 2023, all twelve members of LOONA left BlockBerryCreative. HeeJin, HaSeul, Kim Lip, JinSoul, and Choerry signed with MODHAUS to form ARTMS, and HyunJin, YeoJin, ViVi, Go Won, and HyeJu joined CTDE&M as Loossemble. Yves and Chuu chose to pursue solo activities. Despite splitting into separate companies and groups, LOONA itself has not officially disbanded. Kim Lip stated on July 12, 2023 that:
On September 20, 2023, the members of LOONA won the right to use both “LOONA” and “이달의 소녀” for their future activites.Team Subbits. “Loossemble Preserves Group Name… Wins Lawsuit over Blockberry”. Twitter. 2023.09.20
Although Chuu was removed from the group on November 25, 2022 by BlockBerryCreative, since departing the company all other members of LOONA have continued to treat Chuu as a member.
==Name==
The group’s Korean name is 이달의 소녀, romanized as Idalui Sonyeo, from the Sino-Korean root meaning "Girl of the Month". Because their name consists of Chinese roots, the group’s name is similar in Chinese and Japanese: the group’s name in Japanese is pronounced as Kongetsu no Shōjo (Japanese: 今月の少女), and in Mandarin Chinese as Běnyuè Shàonǚ (Chinese: 本月少女). The Korean name 이달의 소녀 is often unofficially shortened to 이달소 (Idal So) or 달소 (Dalso).
The group is also known as LOONA, often stylized as LOOΠΔ, which is their official English and international name. This name is created from a rearrangement of the first consonants of the hangul that spells out their name. In other words, ㅇㄷㅇㅅㄴ is rearranged to ㄴㅇㅇㄷㅅ, which then becomes LOOΠΔ. We also see this arranging in each introductions to LOONA videos.
Unlike K-pop groups such as Girls’ Generation (SNSD) or Cosmic Girls (WJSN), LOONA is never referred to by an acronym created by romanizing their hangul name; this unused acronym would be “IDSN”.
==History==
===2014–2016: Creation===
Before the selection of the members, LOONA’s concept was first devised by their former A&R Director, Jaden Jeong. Prior to being introduced to Polaris Entertainment, BlockBerryCreative’s parent company, Jaden Jeong already had the “Girl of the Month” Project planned. Despite already working with numerous other agencies, he waited for a company that had the will to properly bring the project “into reality”. His goal with LOONA’s project was not just to have a complete group, but also to have an identity and fandom.10asia. “TEN Interview: Jaden Jeong” (ENG). 2018.07.06. In 2014, plans were made to establish a new agency consisting of a “dream team” in the industry. This agency would later become BlockBerryCreative in early 2016.cΔsker (@caskerbox) “(ENG) Translation Thread: Interview with Lee Jong Myung, CEO of Polaris Ent” Twitter. 2018.08.23
In order to select the members of LOONA, trainees were split into groups based on skill level.Daebak Jjang. “How LOONA Members Are Selected” (archive of deleted Instagram post). YouTube. 2017.11.28. When the time came to choose a new member, each group would send a representative to compete for the spot. These representatives would be judged on group evaluations, including singing and a choreography test.loonatheworld. “LOONA TV #40”. YouTube. 2016.12.16. Additionally, the trainees’ character and personality were also considered. After each competition, the girls were ranked. The first-ranked girl would become a member while the second- and third-ranked could choose different teams to join.Daebak Jjang. “How LOONA Members Are Selected” (archive of deleted Instagram post). YouTube. 2017.11.28.
In an interview with the CEO of Polaris Entertainment, released on August 24, 2018, it was revealed that the entire pre-debut project cost around $10,000,000. Due to interest from large organizations, the project was able to receive a large amount of money through sponsors from Korea, Japan, and the United States.
===2016: Pre-debut===
On September 26, 2016, the first teaser for member HeeJin was released across multiple social media platforms including YouTube, Instagram, Facebook, and Twitter. Teasers for HeeJin were released until October 5, when the music video for “ViViD” was released.
On October 28, the second member, HyunJin, was revealed in a similar manner. Teasers featuring solely HyunJin were released for her song “Around You”, along with additional images including both HeeJin and HyunJin for their duet titled “I’ll Be There”. The solo album HyunJin, which included both songs, was released on November 17.
On December 8, more than a month later, member HaSeul continued the pattern by having teasers of her and her two fellow members. Her solo album, HaSeul, was released on December 15, including her solo “Let Me In” and a Christmas-themed trio named “The Carol”.
===2017: Pre-debut, LOONA 1/3, and ODD EYE CIRCLE===
On January 4, YeoJin was revealed as the fourth member. Her solo album, YeoJin, was released on January 16, including her solo song “Kiss Later”, HeeJin and HyunJin’s duet “My Sunday”, and HaSeul and YeoJin’s duet “My Melody”. “YeoJin” was the only solo album released to include more than two songs.
On February 5, it was announced LOONA would have a new project. The project would be a sub-unit called LOONA 1/3 composed of three current members (HeeJin, HyunJin, HaSeul, or YeoJin) and one unrevealed member. On February 12, ViVi was revealed to be the new member joining the unit. On February 14 (Valentine’s Day), a 1:19 Instagram-styled teaser for LOONA 1/3’s “Valentine Girl” was released. It revealed that HeeJin, HyunJin, and HaSeul would be the three other members of the unit. “Valentine Girl”’s Korean name, “3월을 기다려”, means “wait for March” in English, hinting at LOONA 1/3’s upcoming debut in March. On February 28, the first teaser for their debut was released.
On March 10, the album preview for their mini-album Love & Live was released. On March 13, the album was released with a music video for the title track, “Love & Live”. LOONA’s first televised music show promotions, featuring “Love & Live”, were held exclusively on SBS’s Inkigayo.
On April 5, ViVi was confirmed as the “April Girl”. On April 16, it was announced that when the music video for “Everyday I Love You (feat. HaSeul)” reached 300K views on YouTube, the music video for "Everyday I Need You” featuring then-unrevealed member JinSoul would be released. One day later, on April 17, her single, ViVi, was released, including “Everyday I Love You (feat. HaSeul)” and “Everyday I Need You (feat. JinSoul)”. On April 23, LOONA 1/3’s repackaged mini-album, Love & Evil, was revealed with teasers of the members and a teaser for the title track “Sonatine”. Love & Evil was released on April 27, and promoted with two performances of “Sonatine” on Inkigayo.
In the music video description for “Sonatine”, LOONA’s storyline, titled the LOOΠΔVERSE, was introduced. The description also revealed that “The girls of May, June, and July will be of another unit.”
On May 13, the music video for “Everyday I Need You” was finally released featuring a one-second clip of unrevealed member JinSoul.
On May 15, Kim Lip was revealed as the sixth member. Her single Kim Lip was released on May 23, with her solos “Eclipse” and “Twilight”. The music video for “Eclipse” was released the same day.
On June 13, JinSoul was revealed as the seventh member. On June 20, LOONA’s web drama Woomanna was announced. On June 26, JinSoul’s single JinSoul was released, including her solo “Singing in the Rain” and a duet with Kim Lip, “Love Letter”. The music video for “Singing in the Rain” was released the same day.
On July 7, LOONA 1/3’s “Rain 51Db” music video was released. On July 10, a special music video for JinSoul’s “Singing in the Rain” was released featuring member HeeJin exclusively on V Live.
On July 12, Choerry was revealed as the eighth member. On July 28, Choerry was released, featuring Choerry’s solo, “Love Cherry Motion”, and a duet titled “Puzzle” with fellow member JinSoul.
On August 30, BlockBerryCreative revealed a teaser for the second sub-unit of LOONA, ODD EYE CIRCLE, which contains members Kim Lip, JinSoul, and Choerry. On September 19, the preview teaser for the lead single of an album by ODD EYE CIRCLE was released. The day after, September 20, the album title was revealed in a preview as Mix & Match. The album was released on September 21, along with a music video for the title track, “Girl Front”. The music video description for “Girl Front” revealed that LOONA would hold a concert once all three units debuted. During that time, members HeeJin, HyunJin, and HaSeul were announced to participate in the survival show MIXNINE.
On October 18, it was announced that a repackage album titled Max & Match would be released. On October 23, the promised “LOONATIC (English Version)” was released across international platforms. On October 31, “Max & Match” was released, along with a music video for the title track, “Sweet Crazy Love”.
On November 14, Yves was revealed as the ninth member. Different from the previous teasers of other members, Yves’s teaser featured a reversed link, “dlrowehtanool.com” instead of the normal “loonatheworld.com”. The link would lead to a website that played a video of a mobius strip rotating LOONA’s music video logo. The video later changed to a spinning DNA helix titled “Eden” during one of the upcoming member’s reveals. This new video would tease the concept of the third sub-unit. November 28, Yves was released with her solos ”new” and “D-1”.
On December 13, digital single ”The Carol 2.0” was released, featuring ViVi, Choerry, and Yves under the transverse unit ViRryVes (pronounced as “believe”).
On December 14, Chuu was revealed as the tenth member. On December 28, Chuu was released, including her solo ”Heart Attack” and Yves and Chuu’s duet ”Girl's Talk”. Chuu’s ”Heart Attack” quickly gained attention from many news outlets for its inclusion of LGBT themes in its music video. These themes were later stated to have been unintentional.MTV News staff. “Stan LOONA: How The K-pop Rookies Are Striving To Become The ‘Ultimate Girl Group’”. MTV News. 2019.04.03.
===2018: Pre-debut, yyxy, fan club name, debut===
On January 15, Go Won was revealed as the eleventh member. On January 30, Go Won was released, including her solo “One & Only” and Chuu and Go Won’s duet “See Saw”, featuring Kim Lip.
On March 17, Olivia Hye was revealed as the twelfth and final member. On March 30, Olivia Hye was released, including her solo “Egoist”, featuring JinSoul, and Olivia Hye’s duet with Go Won, “Rosy”, featuring HeeJin.
On April 26, BlockBerryCreative revealed a teaser for the third and final sub-unit of LOONA, yyxy, which contains the last four members Yves, Chuu, Go Won, and Olivia Hye.
On May 4, it was announced LOONA would be partnering with Live Nation to help manage their live events.NAVER. “이달의 소녀, 마돈나 공연기획사와 손잡고 글로벌 그룹 도약”. 2018.05.04. On May 10, and the following days, teasers for beauty&thebeat were released including group and individual photos, and images that revealed each track. The teaser for “love4eva” revealed that the Canadian musician Grimes would be featured in the track. On May 30, the album was released along with a music video for the title track, “love4eva”.
On June 2, yyxy held their debut stage at LOONA Premier Greeting: Line & Up, performing “love4eva” and “frozen”. On June 10, the teaser titled “go into Orbit” was released, announcing LOONA would hold their debut concert on August 19, 2018. On June 15, recruitment for LOONA’s first official fan club opened. It was also announced that the official fan club name would be revealed on July 6. A day later on June 16, it was announced that LOONA Cinema Theory: Up & Line would be held again, but in Busan, South Korea.
On July 6, the day of the fan club name announcement, a contest was held. The winner would be chosen from a pool of people who could correctly guess the fan club name. They would receive all 12 signed solo albums. Due to the contest, the reveal was postponed to July 10. On July 7, Cinema Theory was held in Busan. The attendees were joined by HeeJin, HyunJin, and ViVi. On July 10, the fan club name, “Orbit”, was announced through a video. On July 18, the debut concert was revealed to be named LOONAbirth. On July 28, the teaser video “+ +” was released. On July 30, it was announced that the lead single “favOriTe” would be released on August 7.
On August 1, the teaser for “favOriTe” was released. On August 7, the music video for “favOriTe” was released. From August 8 until August 14, yearbook-like teaser photos titled “+ +” were released every 12 hours for each of the members. On August 14, it was formally announced that [+ +] would be LOONA’s debut mini-album. On August 16, the teaser for the title track “Hi High“ was released. On August 19, they held their debut concert LOONAbirth and performed the songs from [+ +] for the first time. At 4:00 pm (KST), the next day, they held their debut showcase at Blue Square Hall. An hour later, the album was released, along with the music video for “Hi High”. On August 23, LOONA held their debut stage at M Countdown with a shortened version of “favOriTe” followed by “Hi High”.
On September 3, it was announced a “Hi High (Original version)” Choreography MV would be released on September 5 midnight (KST) to celebrate 15 million views for “Hi High”.
On October 13, LOONA concluded promotions for [+ +] with a goodbye stage on SBS Inkigayo. The next day on October 14, a reversed teaser for [X X] was released. That same day, it was announced more copies of [+ +] would be printed due to all 50,000 first-press copies being sold.jennywill. “LOONA sells out all 50,000 first-press copies of debut album”. allkpop. 2018.10.14 On October 16, a teaser was released for LOONA Studio, an event that would take place from November 23–25 at Hongdae MUV Hall in Seoul.
===2019: First comeback, “365”===
On January 1, a teaser titled “X1X” was released, teasing their next comeback. Two days later, it was announced the group would hold a concert, LOONAVERSE Concert, on February 16–17 to coincide with the release of their new album, [X X]. As hinted at the end of the “X1X” teaser with four numbers (1, 11, 21, 31), LOONA released teasers on the 11th, 21st, and 31 January.
On February 16 and 17, LOONA held their concert, LOONAVERSE Concert. On February 19, the music video for “Butterfly” was released, coinciding with the release of [X X]. The [X X] promotional period lasted six weeks.
On February 19, it was revealed that all four versions of the album had sold out entirely and were under additional printing; release for the Normal A versions of the album were postponed to February 21, and the Normal B and Limited A & B versions of the album were postponed to February 26.cΔsker (@caskerbox). “X X Album Release Delay” Twitter. 2019.02.25.
On February 25, Orbits broke the previous record for the number of pre-votes for The Show by gathering a total of 3,677,262 votes.cΔsker (@caskerbox). “Voting is over!💪💪💪 LOONA finished first with 3,682,054 total votes.” Twitter. 2019.02.25. It was also revealed that the Normal B and Limited A & B versions would be postponed again to March 6,@crushonchuu. “IS THIS FR?!” Twitter. 2019.02.24. but a later update after consulting with the new distributor, Kakao M, revealed that Limited A & B would stop production entirely.cΔsker (@caskerbox). “OP spoke w/ Kakao M / Limited A/B will now no longer be produced, indefinitely. Normal A/B they will re-input order tomorrow.” Twitter. 2019.02.25. Kakao M underestimated album sales, causing the albums to be sold out very quickly. They also uploaded the album to a completely new Spotify account, which made it difficult for fans to find the album. This troubled release process was criticized by fans as “sabotaging” LOONA’s comeback.
A teaser titled “#” was released on LOONA’s official YouTube channel on March 31,loonatheworld “(Teaser) 이달의 소녀 (LOONA) ‘#’” YouTube. 2019.03.31 following the precedent set by the X X teasers. Unlike the [X X] teaser cycle, however, the second [#] teaser was not released for another eight months.
On November 1, Jaden Jeong, who had since left the LOONA project, confirmed that the release of LOONA the Ballad was cancelled, but a Japanese debut was still possible.Bell, Crystal. “Jaden Jeong made you stan LOONA, and now he’ll do the same with OnlyOneOf.” MTV News. 2019.11.01.
On November 19, it was announced that LOONA would have a fan meeting, LOOΠΔ Premier Greeting: Meet & Up, on December 14 at YES24 Live Hall. On December 9, it was announced that the lead single for [#], “365”, would be released on December 13.
On December 12, the teaser for “365” was released.loonatheworld “(Teaser) 이달의 소녀 (LOONA) ‘365’” YouTube. 2019.12.12 On December 13, “365” was released on all streaming platforms. It charted at #1 on iTunes’s Top Songs chart and Billboard’s World Digital Song Sales chart. A day later, LOONA held their fan meeting, LOONA Premier Greeting: Meet & Up, and performed “365” for the first time. During Meet & Up, a teaser played as a preview for their next comeback. After the fan-meet, the teaser released for the public on YouTube and titled “#1”.
===2020: Second comeback, first win, [12:00]===
In January 2020, CJ E&M began reissuing LOONA’s pre-debut albums and older releases, specifically HyunJin version A, YeoJin version A, ViVi version A, Kim Lip version B, and JinSoul version A. These reissues were cut short, however, when Danal Entertainment took over the rights to the releases, resulting in the albums being pulled from shelves in less than a week after release. A few weeks later, in mid-February, Danal Entertainment began reissuing the albums as well, re-releasing all versions of pre-debut albums except limited versions of subunit albums. This resulted in an influx of sales, with many of the albums going from over a thousand to over ten thousand albums sold in less than a month.
On January 9, 2020, a teaser titled “#2” was released on LOONA’s YouTube channel,loonatheworld “(Teaser) 이달의 소녀 (LOONA) ‘#2’” YouTube. 2020.01.09 followed by “#3” on January 22.loonatheworld “(Teaser) 이달의 소녀 (LOONA) ‘#3’” YouTube. 2020.01.22 A music video teaser for the upcoming title track was released on February 3.loonatheworld “(Teaser) 이달의 소녀 (LOONA) ‘So What’” YouTube. 2020.02.03
LOONA released their second mini-album, [#], on February 20, 2020, featuring the title track “So What”. Member and leader HaSeul was unable to participate in promotions or two of the songs featured on the album due to mental health concerns.
LOONA’s official Japanese fan club, Orbit Japan, was introduced on February 24 through LOONA’s fan cafe.loonatheworld “이달의 소녀 JAPAN OFFICIAL FANCLUB 사이트 오픈 안내 (LOONA Japan Official Fan Club Site Opening Notice)” Daum Cafe. 2020.02.24 A video teaser for Orbit Japan was released on YouTube on March 10.loonatheworld “(TEASER) LOONA Orbit Japan” YouTube. 2020.03.10 Initial membership registration ran from March 12 to May 23.
On March 12, during the final week of [#] promotions, LOONA earned their first ever music show win on Mnet’s M Countdown.M2 “‘So What’ (LOONA FanCam No.1 Encore)” YouTube. 2020.03.12 This achievement came 540 days after LOONA’s debut and one day before the three-year anniversary of LOONA 1/3’s debut in 2017.
On June 16, BlockBerryCreative announced preorders for LOONA’s official light stick on their fan cafe.loonatheworld “이달의 소녀 (LOONA) OFFICIAL LIGHT STICK 예약 판매 안내 (LOONA Official Light Stick Pre-Order)” Daum Cafe. 2020.06.16 Pre-orders for Orbit 2.0 members opened on June 29, while pre-orders for regular membership opened on July 1st. 
On July 15, a teaser revealing the release of 'Summer Package' (an annual merchandise set) got posted on social media. On July 18, LOONA later posted pre-order announcements. Pre-orders started on July 20 for Orbit 2.0 members before opening to the general public on July 23. 
On July 31, LOONA announced the opening of their US store for International Orbits, which featured the option to get SMS updates from LOONA. 
LOONA would later announce the opening of "LOONA ISLAND: CONCEPT ZONE" on August 8, which served as a way for Korean Orbits to buy Summer Package-related merchandise (as well as the lightstick) in a physical store. Additionally, it allowed Orbits to buy merchandise not initially included with the Summer Package. CONCEPT ZONE would be open to the public on August 14 before closing on August 23.
On September 16, LOONA released a video teaser titled "12:00", signifying their comeback. Unlike other post-debut releases besides ++, no other video teasers got released. Shortly after, BlockBerry Creative announced that HaSeul would prolong her hiatus and not participate in album promotions to continue focusing on her health. On September 28, LOONA announced that they would be holding LOOΠΔ On Wave [LOOΠΔTHEWORLD: Midnight Festival], an online concert in partnership with MyMusicTaste on October 20, after the release of [12:00]. A music video for the comeback's title track, "Why Not?" was released on October 14. 
After an extensive period of releasing teasers for the album, LOONA released their third-mini album [12:00] in conjunction with the music video release of its title track, "Why Not?" on October 19. LOOΠΔ On Wave [LOOΠΔTHEWORLD: Midnight Festival] was held the day after.
During [12:00] promotions, "Star" (the English version of "Voice") started to be played on International radios. Following this, many Orbits started to request Star on North American radios. Soon after, LOONA would debut on Billboard 200 at #112 on November 2, making them the first K-pop girl group out of the Big 3 to accomplish this. Promotions for [12:00] ended after almost two months, with promotions for "Why Not?" ending on November 15 and b-side promotions for "Voice" ending on December 13.
On December 29, LOONA released a video teaser titled "New Moon". At the end of the teaser, HaSeul was featured, insinuating that she would return for the next comeback.
===2021: [&], Not Friends, Japan debut===
On May 10, 2021, South Korea’s Ministry of Culture, Sports and Tourism announced that LOONA would be their next ambassador, making them the first girl group to represent the organization.Abanes, Mariel "LOONA named ambassadors for Korean culture abroad" NME. 2021.05.11
On May 17, news company Newspim revealed that LOONA was getting ready to have a comeback, with their jacket shoot for the album already finished. At the end of that month, LOONA released the first teaser for the album on social media platforms.loonatheworld "LOOΠΔ 4th Mini Album [& 2021.06.28 pm6 (KST) Release]" Twitter. 2021.05.31 A day later, a second teaser was posted, confirming that the comeback would feature all members and that HaSeul would return to the group.
On June 14, LOONA released a video trailer titled "&1", followed by "&2" and lastly "&3". No music video teaser was posted, making it the only era in their history without one. On June 28, LOONA announced their debut in Japan on September 15, 2021, with a special clip of them performing at teamLab Borderless. The same day, LOONA released their fourth mini-album [&] , including the music video for its title track “PTT (Paint The Town)”. A Japanese version of "PTT (Paint The Town)" was released in co-occurrence with [&] in the form of a digital single. 
On July 6, their second week into promotions for [&], LOONA achieved their second music show win on SBS' The Show.The K-POP. "LOONA (이달의 소녀), THE SHOW CHOICE!" YouTube. 2021.07.06
 Additionally, this was their first win as twelve members. However, BlockBerryCreative announced shortly after on July 10 (through LOONA's fan cafe) that they would be halting promotions for [&] due to COVID-19 related issues.loonatheworld "안녕하세요. 블록베리크리에이티브입니다." Daum Cafe. 2021.07.10
On August 27, LOONA announced that their Japanese debut would feature a double A-side single album titled HULA HOOP ／ StarSeed 〜カクセイ〜. On the same day, producer Ryan S. Jhun posted the third teaser of his music project "MAXIS", hinting that LOONA would feature in the project. A day later, another teaser was released, which confirmed the suspicions of Orbits. On September 3, Ryan S. Jhun released the digital single "Not Friends", featuring members HeeJin, Kim Lip, JinSoul and Yves. Kim Lip helped write the lyrics for the single, making it the first song where a LOONA member contributed to the songwriting process. 
On September 15, HULA HOOP ／ StarSeed 〜カクセイ〜 was released on streaming services, along with a video teasing LOONA's debut in Japan two days later. On October 8, the teaser for "HULA HOOP" was released. On October 16, the music video for "HULA HOOP" was released. Four days later, the album became available for purchase physically. 
===2022: LOONAVERSE: FROM, Queendom 2, first world tour, Flip That, Chuu’s removal===
On January 17, MyMusicTaste announced that LOONA would be holding their first offline concert in three years, LOONAVERSE: FROM, at Jangchung Arena in Seoul, South Korea.loonatheworld. Fancafe post. 2022.01.17MyMusicTaste “⌛ 2022 이달의 소녀 CONCERT [LOONAVERSE : FROM ⌛”. Twitter. 2022.01.17The event spanned two days, with the second day featuring a live stream for international orbits. The concert was initially supposed to only last for one day. However, due to high demand, MyMusicTaste announced a second date on January 21.MyMusicTaste “Due to high demand @loonatheworld will open a 2ND DATE for their OFFLINE concert in SEOUL!” Twitter. 2022.01.21 On February 7, BlockBerryCreative announced via fancafe that Chuu wouldn't participate in the concert due to health issues.loonatheworld “Hello. This is Blockberry Creative.” Fancafe. 2022.02.07 Regardless, she made a brief appearance at the end. During LOONAVERSE: FROM, they premiered Playback, a self-written song dedicated to Orbits.
On January 25, LOONA was revealed as the first artist to feature on the app Fab.Fab (@Fab_tweet) "이달의 소녀(LOOΠΔ)와 만나는 또 다른 방법, Fab 💌 자세한 소식은 조금만 더 기다려주세요😉" Twitter. 2022.02.25 The app is a pay-as-you-go service that allows communication between artists and fans. On February 10, the app launched for iOS and Android users. 
On February 21, Mnet announced LOONA's participation in the second season of Queendom,Mnet (@MnetKR) "글로벌 K-POP 팬들이 먼저 알아본 실력파 걸그룹! <퀸덤2> 이달의 소녀를 소개합니다" along with the groups Brave Girls, Kep1er, VIVIZ, WJSN, and the soloist Hyolyn. At the end of Queendom 2, LOONA ultimately placed second.
On May 25, Starnews revealed that LOONA would be making a comeback in June, following the end of Queendom 2.Orrery/nim "According to Starnews coverage, LOONA will have a comeback in June, will be coming back after the popularity of Queendom 2" Twitter. 2022.05.25 At the end of May, LOONA announced that they would have a US tour, [LOONATHEWORLD], with tickets available for purchase on June 4. The tour will take place in nine cities, starting on August 2 and ending on August 19. On June 3, BlockBerry Creative announced Chuu's absence from the upcoming tour, citing schedule conflicts.
On June 2, LOONA released a teaser video titled "The Journey", teasing their upcoming summer special EP "Flip That".Orrery/nim "#LOONA, full group comeback in a year - announces summer special mini album Flip That" Twitter. 2022.06.03
On November 25, 2022, member Chuu was officially “expelled” from LOONA. BlockBerryCreative released a statement, saying:
Three days later, on November 28, the remaining members of LOONA, except for HyunJin and ViVi, filed injunctions to suspend their exclusive contracts with BlockBerryCreative.“9 Members of LOONA Excluding Vivi and Hyunjin in Lawsuit to Terminate Contract”. Team Subbits. 2022.11.28
In December 2022, BlockBerryCreative announced LOONA’s next EP, titled LOONA The Origin Album [0]. Outraged by Chuu’s removal only days before, fans organized a boycott of all LOONA products and services, including the new album. On December 22, [0] was “delayed indefinitely” and effectively permanently cancelled.“Blockberry Creative announces indefinite postponement of LOONA The Origin Album (0)”. Team Subbits. 2022.12.22
===2023: Japan concert, hiatus, legal disputes, MODHAUS, ATRP, CTDE&M, ARTMS, and Loossemble===
On January 13, 2023, HeeJin, Kim Lip, JinSoul, and Choerry won their lawsuits to terminate their exclusive contracts with BlockBerryCreative.“HeeJin, Kim Lip, JinSoul, and Choerry win their lawsuits to terminate exclusive contracts”. Team Subbits. 2023.01.13 The other five members — HaSeul, YeoJin, Yves, Go Won, and Olivia Hye — lost their initial injunctions. On February 3, HyunJin and ViVi also filed to terminate their contracts.“LOONA’s ViVi & HyunJin also file lawsuit to terminate contracts”. Team Subbits. 2023.02.02
On February 23, Chuu and Kim Yohan released a collaboration song titled “Let's_Love”.
On March 3, the eleven remaining members of LOONA performed their first, and likely last, concert in Japan: LOONA 1st Live: LOONA THE WORLD IN TOKYO. As of July 2023, LOONA as a group has had no activies since then.
On March 17, HeeJin, Kim Lip, JinSoul, and Choerry officially signed with MODHAUS under Jaden Jeong. Their redebut project is called the “ARTMS Strategy”.
On April 7, Chuu signed an exclusive contract with ATRP, making her the agency’s first artist.“Chuu Signs With New Agency”. Soompi. 2023.04.07
On May 9, HyunJin and ViVi won their injunctions against BlockBerryCreative and terminated their exclusive contracts.“LOONA ViVi and HyunJin to also leave Blockberry… Legal battle victory”. Team Subbits. 2023.05.09 On the same day, Feverse debuted with their mini album CHO.
On June 11, HyunJin and ViVi signed with CTDE&M, a newly formed company founded by Yoon Doyeon, BlockBerry Creative’s former planning division director.“LOONA’s HyunJin And ViVi Sign With New Agency Founded By Former BlockBerry Creative Employee”. Soompi. 2023.06.12
On June 16, HaSeul, YeoJin, Yves, Go Won, and Olivia Hye won their lawsuits to terminate their exclusive contracts with BlockBerryCreative.“All 12 LOONA members are now free - won their cases for contract termination”. Team Subbits. 2023.06.16“All 12 LOONA members win lawsuit against Blockberry Creative”. allkpop. 2023.06.16 On June 20, HaSeul officially signed with MODHAUS, joining her fellow members in the “ARTMS Strategy” project.“Former LOONA member HaSeul joins HeeJin, Kim Lip, JinSoul, & Choerry at Modhaus”. allkpop. 2023.06.20 MyMusicTaste also announced ODD EYE CIRCLE would be going on a Europe tour around 4 different cities. Tickets were opened for sale on June 31.
On July 12, ODD EYE CIRCLE made their first comeback with a mini album <Version Up> under a new company and as a ARTMS sub-unit. E. Cha. “Watch: LOONA’s ODD EYE CIRCLE Makes Long-Awaited Return In Epic MV For “Air Force One”—With A HeeJin Cameo”. Soompi. 2023.07.12 
On July 29, HyunJin, YeoJin, ViVi, Go Won, and HyeJu held their first fan-event, “The 1st Field Day: Run, Orbit!”, where HyunJin revealed their new group name, Loossemble. 
On August 2, Chuu released a remake of “Our Night is more beautiful than your Day” for the YouTube show Reinterpretation (재해석). On August 3, it was reported HeeJin was preparing to release new music in October of 2023. Later that day, MODHAUS confirmed the reports and added that she will be releasing a solo album.Kim Hyun-sik. “[KOR] '前 이달소' 희진, 10월 솔로 출격…'화려한 새 출발'”. E-Daily. 2023.08.03
On September 6, it was announced HaSeul would be having her first concert “HaSeul 1st Small Theatre Concert 〈HaSeul Music Studio 81.8Hz〉”.Kyunghyang. “[KR 하슬, 첫 소극장 콘서트 연다]”. Naver. 2023.09.06
On September 15, Loossemble debuted with their self-titled mini album [Loossemble] and started their U.S. tour by holding a concert in New York.
On September 18, Chuu released a teaser for her first mini album. The title, Howl, was revealed on September 26.
On September 20, CTDE&M won a lawsuit brought against them by BlockBerryCreative, granting all members of LOONA the legal right to use both “LOONA” and “이달의 소녀” for their future activites.Team Subbits. “Loossemble Preserves Group Name… Wins Lawsuit over Blockberry”. Twitter. 2023.09.20
On October 18, Chuu released her first mini album Howl. On October 26, HaSeul released a digital single titled “Plastic Candy”, and later that day she performed it at her concert.
On October 31, HeeJin released her first mini album <K>.
==Awards and Nominations==
==Artistry==
===Musical styles===
TBA
===Lyrics and Themes===
TBA
===Image===
TBA
==Members==
Stage Name 	Real Name 	Animal 	Color 	Month 	Location 	Superpower* 	Fruit 	Flower 	Shape 	Position* 	Post-BlockBerry
HeeJin (희진) 	Jeon Hee-jin (전희진) 	Rabbit 	Vivid Pink 	October 	Paris, France 	 	 	Love Plant (False shamrock)	Square 	Main Dancer, Lead Rapper, Lead Vocalist, Visual, Center	ARTMS
HyunJin (현진) 	Kim Hyun-jin (김현진) 	Cat 	Yellow 	November	Tokyo, Japan 	 	 	Forget-me-not 	Square 	Lead Dancer, Sub-Vocalist, Sub-Rapper, Visual 	Loossemble
HaSeul (하슬) 	Cho Ha-seul (조하슬) 	White Bird (LOONA)Fox (ARTMS) 	Green 	December	Reykjavik, Iceland	 	 	Mokryeon (Magnolia) 	Square 	Leader, Main Vocalist 	ARTMS
YeoJin (여진) 	Im Yeo-jin (임여진) 	Frog (LOONA)Bear (Loossemble) 	Orange 	January 	Taipei, Taiwan 	 	 	Daisy 	  Rhombus	Sub-Rapper, Sub-Vocalist, Maknae 	Loossemble
ViVi (비비) 	Wong Kahei (黃珈熙) 	Deer 	Light PinkDaebak Jjang “Show Champion Behind EP.106 Loona Cut” @ 5:02. YouTube. 2018.09.07 	April 	Busan 	 	 	Gerbera 	Square 	Sub-Vocalist, Sub-Rapper 	Loossemble
Kim Lip (김립) 	Kim Jung-eun (김정은) 	Owl 	Red 	May 	 	Time Travel (Speed) 	 	Red Rose 	Circle 	Main Dancer, Lead Vocalist 	ARTMS
JinSoul (진솔) 	Jeong Jin-sol (정진솔) 	Blue Betta (LOONA)Tiger (ARTMS) 	Blue (main) Black (sub) 	June 	Hong Kong 	Space Travel (Teleportation) 	 	Erica 	Circle 	Main Rapper, Lead Vocalist, Visual 	ARTMS
Choerry (최리) 	Choi Ye-rim (최예림) 	Fruit Bat (LOONA)Squirrel (ARTMS)	Purple (main) White (sub) 	July 	 	Dimensional Travel (through mirrors)	Cherry 	Pink Cosmos 	Circle 	Lead Dancer, Lead Rapper, Sub-Vocalist 	ARTMS
Yves (이브) 	Ha Soo-young (하수영) 	Swan 	Burgundy 	November	 	 	Apple 	Tuberose 	Up Triangle 	Main Dancer, Lead Vocalist 	Soloist
Chuu (츄) 	Kim Ji-woo (김지우) 	Penguin 	Peach 	December	 	 	Strawberry	Tulip 	Up Triangle 	Main Vocalist, FOTG 	Soloist
Go Won (고원) 	Park Chae-won (박채원) 	Emperor Butterfly 	Eden Green 	January 	 	 	Pineapple 	Plum Blossom 	Down Triangle 	Lead Rapper, Sub-Vocalist 	Loossemble
HyeJu (혜주)(formerly Olivia Hye (올리비아 혜)) 	Son Hye-ju (손혜주) 	Wolf 	SilverFact iN Star “LOONA yyxy” @ 26:04. YouTube. 2018.10.12 (main) BlackK-Pop Idolchart “Invited seat: LOONA pt1” @3:11. YouTube. 2020.03.18 (sub)	March 	 	 	Blood Plum	Lobelia 	Up Triangle 	Main Rapper, Lead Dancer, Sub-Vocalist 	Loossemble
:*The exact nature of the members’ “superpowers” is unconfirmed.
:**Beside the designated leaders, LOONA’s members do not have fixed positions.arirang K-pop. “ASC's Chuseok special with LOONA.” @ 22:18. YouTube. 2018.09.24.
==Sub-units==
Unit Name 	Concept 	Location 	Members
LOOΠΔ 1/3 (이달의 소녀 1/3) 	Innocent 	Auckland, New Zealand
Hong Kong	HeeJin, HyunJin, HaSeul, ViVi
ODD EYE CIRCLE (이달의 소녀 오드아이써클) 	Girl crush	Los Angeles 	Kim Lip, JinSoul, Choerry
yyxy (이달의 소녀 yyxy) 	Youth 	Budapest, Hungary	Yves, Chuu, Go Won, HyeJu
YeoJin is the only member not part of a sub–unit, but instead a “solo sub–unit”. It has been stated previously that she represents the slash in LOONA 1/3,BlockBerryCreative. “#오드아이써클 #출격 #D-1 #미공개컷 #단독공개”. Naver. 2017.09.20.loonatheworld. “LOONA TV #200” @ 0:15. YouTube. 2017.10.27. although this may have changed since.
==Discography==
===Planned albums===
*LOONA the Ballad (2019, cancelled)
*[0] (2023, cancelled)
===Korean===
====Full albums====
*<Dall> (ARTMS) (2024)
====Mini albums====
*Love & Live (LOONA 1/3) (2017)
*Mix & Match (ODD EYE CIRCLE) (2017)
*beauty&thebeat (yyxy) (2017)
*[+ +] (2018)
*[#] (2020)
*[12:00] (2020)
*[&] (2021)
*Flip That (2022)
*<Version Up> (ODD EYE CIRCLE) (2023)
*[Loossemble] (Loossemble) (2023)
*[Howl] (Chuu) (2023)
*<K> (HeeJin) (2023)
*[One of a Kind] (Loossemble) (2024)
*[LOOP] (Yves) (2024)
*[Strawberry Rush] (Chuu) (2024)
*[TTYL] (Loossemble) (2024)
====Repackage albums====
*Love & Evil (LOONA 1/3) (2017)
*Max & Match (ODD EYE CIRCLE) (2017)
*[X X] (2019)
====Single albums====
*HeeJin (2016)
*HyunJin (2016)
*HaSeul (2016)
*YeoJin (2017)
*ViVi (2017)
*Kim Lip (2017)
*JinSoul (2017)
*Choerry (2017)
*Yves (2017)
*Chuu (2017)
*Go Won (2018)
*Olivia Hye (2018)
====Digital singles==== 
*“The Carol 2.0” (ViVi, Choerry, Yves) (2017)
*“favOriTe” (2018)
*“365” (2019)
*“Plastic Candy” (HaSeul) (2023)
*“The Carol 3.0” (ARTMS) (2023)
====Collaborations====
*“Yum-Yum” (YeoJin, Kim Lip, Choerry, Go Won with COCOMONG) (2021)
*“Not Friends” (HeeJin, Kim Lip, JinSoul, Yves with Ryan S. Jhun) (2021)
*“Yummy-Yummy (더주세요)” (YeoJin, Kim Lip, Choerry, Go Won with COCOMONG) (2021)
*“My Favorite Road (오늘도 나는 달린다)” (Go Won with Bily Acoustie) (2022)
====OSTs====
*“Wanna Grow Up (어른이 되고 싶어)” (Chuu) (2016)Credited as Kim Ji-woo
*“As Time Goes” (JinSoul) (2020)
*“Spring Flower (봄꽃)” (Chuu) (2020)
*“Hello (좋아서 그래)” (Chuu) (with Lee Hyeop) (2021)
*“Chuu Can Do It Theme Song” (Chuu) (2021)
*“Loving U (좋아서 좋아해)” (Chuu) (2021)
*“Masquerade” (HeeJin, JinSoul) (2022)
*“Brunch” (Chuu) (2022)
*“Confession (고백)” (Chuu) (2022)
*“Our Night is more beautiful than your Day (우리의 밤은 당신의 낮보다 아름답다)” (Chuu) (2023)
*“Breath (한숨)” (Yves) (2024)
*“Fox Rain (The Moon during the Day) (여우비) (Chuu) (2024)
====Exclusive releases====
*Orbit 1.0 (2018)
===Japanese===
====Single albums==== 
*「HULA HOOP / StarSeed 〜カクセイ〜」 (2021)
*LUMINOUS (2022)
====Digital singles==== 
*“PTT (Paint The Town) Japanese Ver.” (2021)
===English===
====Digital singles====
*“LOONATIC (English Version)” (ODD EYE CIRCLE) (2017)
*“Sweet Crazy Love (English Version)” (ODD EYE CIRCLE) (2023)
*“Chocolate (English Version)” (Chuu) (2024)
===Songs===
==Events==
==Filmography==
==Endorsements==
*InnisFree (LOONA 1/3 only) (2017)
*Hanyul (HeeJin only) (2017)
*Law of Creation (HeeJin through Kim Lip only) (2017)
*Avajar (HeeJin (model) and HyunJin only) (2018)
*MY LIVE (YeoJin only) (2018)
*LG Q7/8 (HeeJin only) (2018)
*Nature Republic (2018)
*Lotte Department Store Mobile Application (2018)
*Snack World Versus (HeeJin, ViVi, Kim Lip, Choerry only) (2018)
*Lotte Hi-Mart (HeeJin only) (2019)
*Skoolooks (2019)
*Vegan Tiger X Innocean 2020fw: Super Animal Fur (Yves only) (2020)
*Nivea Cleansing Water (HeeJin only) (2020)
*Pocari Sweat (Chuu only) (2021)
*Samsung Galaxy Store (Chuu only) (2021)
*Chicken Maru (Chuu only) (2021)
*Warpath (Chuu only) (2021)
*BC Card (Chuu only) (2021)
*ABC Mart LOONA X NIKE (2021)
*Nongshim Neoguri (Chuu only) (2021)
*Seoltab (Chuu only) (2021)
*Sugarlolo Sparkling (Chuu only) (2022)
*Eclipse Chewy Mints (Chuu only) (2023)
*Taylor Farms (Chuu only) (2023)
==Trivia== 
*The first five members traveled across the world for their solo and album promotions.
**The locations included Paris, Tokyo, Iceland, London, Taiwan, Hong Kong, New Zealand (Auckland), and Prague.
*Before LOONA, Lovelyz members were also revealed one-by-one. The person responsible to this method is the same - Jaden Jeong, who worked in Woollim Entertainment. However, only 3 of 8 members were revealed with solo songs, and he left for Blockberry Entertainment a year after Lovelyz made their debut as a whole.
*Revealed through social media, the last four spots in LOONA were still being chosen from a pool of 50 trainees under the name of “LOOΠΔTIOΠ”.loonatheworld. "Singing in the Rain" YouTube. 2017.06.26 Later disclosed in Kim Lip’s CeCi China interview, the remaining four members were selected and confirmed in December 2017.
*Part of LOONA’s story is how the group “lives” in a universe titled the LOOΠΔVERSE.
*All members are supportive of LBGTQ+ community, to the point that there were even songs like Heart Attack written about the topic, even when Yves revealed the original meaning was about "longing and missing their lover".
*On July 10, 2018, LOONA’s fan club name was revealed to be 오빛 (Orbit).loonatheworld. "오빛 (Orbit)" Twitter. 2018.07.10
*On the group's 1st anniversary, the lightstick was initially named as High Bong, named after the debut song. However, it had to be renamed due to negative connotation.
**As of July 2023, there is still no alternative name.
*Songs from the “Girl of the Month” project were filtered through about 1000 songs per album.
*The group cost 4 million dollars to debut. It's eight times higher than the former most expensive debut.Koreaboo:This new Girl Group cost 4 million dollars to produce, and haven’t debuted yet
*In 2021, Yves revealed that due to the company's relaxed social media policy, they can open vocal room VLives and IG Live as they please without being confined to the new season of Frequency of The Moon, but they must book times for recording.
*There are only 15 internal staff member in total in BlockBerry Creative, so only 1.25 staff per member. They are unchanged since 2016, even though they have been working for free for months as of 2021. The members always have cakes for them with 12 candles, one from each member.
*In 2022, they have all moved into a building where each have their own apartment block. This happened before they started preparing for Queendom 2.
==Official links==
*Website
*Facebook
*Fan Cafe
*Orbit Japan (Japanese Fan Club)
*Instagram
*Instagram (Japan)
*TikTok
*Twitter
*Twitter (Japan)
*Twitter (Orbit Japan)
*YouTube
*V Live
*Weibo
==LOONA’s discography on streaming platforms==
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*YouTube Music — ARTMS
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**YouTube Music — HaSeul
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|-|Songs on Bugs!=
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|-|Songs on FLO=
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|-|Songs on genie=
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==See also==
==References==
==Navigation==
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