Meijer

meijer is an American YouTube channel and a supermarket located in the United States. The YouTube channel was launched on January 29, 2006, and is currently headquartered in Walker, Michigan, United States. It can be described as a midwestern, family-owned superstore, that has been operating since 1934.
==History==
Meijer was founded as Meijer's in Greenville, Michigan, in 1934, by Hendrik Meijer, a Dutch immigrant. Meijer was a local barber who entered the grocery business during the Great Depression. His first employees included his 14-year-old son, Frederik Meijer, who later became chairman of the company. 
The Greenville store was successful and additional Meijer groceries were opened in Cedar Springs (1942) and Ionia (1946). The first Grand Rapids store opened on South Division Avenue in 1949. By the 1960s, the company had over two dozen stores located throughout West Michigan.
In 1962, Meijer launched its modern format, with a store at the corner of 28th Street and Kalamazoo Avenue in Grand Rapids. At a size of 180,000 square feet (17,000 m2), it combined grocery shopping and department store shopping in a single large store. New stores were built in the same manner until the mid-1970s, when an architect mentioned the extra cost to management. The second such store opened in Norton Shores later that year, followed by two more in 1964, one on Alpine Avenue in Walker, Michigan, and one on Westnedge Avenue in Portage, Michigan, This was followed by the first Mid-Michigan location in Delta Charter Township, Michigan, in 1966 and the first Metro Detroit store in Ypsilanti, Michigan, in 1972. Meijer expanded into Northern Michigan with their 33rd location in Traverse City opening in 1977, which is still open to this day.
Fred Meijer took over the company upon his father's death in 1964. Under his leadership, the Thrifty Acres stores became a success and were renamed Meijer in 1986. Meijer's stand-alone grocery operations continued until the early 1990s, as the larger stores became dominant. 
In 2003, the company announced that all new Meijer stores would feature an entirely new format and company image, complete with a new logo intended to make the Meijer stores seem "friendly" and inviting. 
In 2005, despite cutbacks, Meijer embarked on an expansion plan to increase its number of stores in Illinois, Michigan, and Ohio. In April 2003, Meijer selected DeVito/Verdi, an award-winning advertising agency in New York, to handle its $25-million account.
==Content==
Their content mostly consists of short advertisements revolved around the supermarket itself. Sometimes, they do videos like store tour videos.
==Trivia==
*The founder of this company is Hendrik Meijer.
*It was founded 1934, Greenville, Michigan, United States.
*The CEO and president of this company is Rick Keyes, since January 1, 2017.
*Its parent organization is Meijer Companies, Ltd.
*Its subsidiaries are Meijer Distribution, Inc., Meijer Logistics, LLC, Aureus Health Services, LLC, and Bareman Dairy Inc.
Category:Beauty YouTubers
Category:American YouTubers
Category:Users who joined in 2006