Eat Bulaga!

Eat Bulaga! (stylized as Eat... Bulaga!) is a Philippine noontime variety show currently broadcast by TV5 and simulcast on RPTV. It is the longest running variety show in the Philippines with over 13,000 episodes. It was originally hosted by the TVJ trio (Tito Sotto, Vic Sotto and Joey de Leon), Chiqui Hollman and Richie D'Horsie, and premiered on July 30, 1979.
==History Overview==
===Radio Philippines Network/RPN (1979–1989)===
Eat Bulaga's roots are traced on Production Specialists, Inc. (later known as TAPE Inc. in 1991), a company owned by Romeo "Romy" Jalosjos, came up with an idea of creating a noontime show for RPN. Antonio Tuviera pitched that Tito Sotto, Vic Sotto and Joey de Leon would be the "perfect" hosts for the show. At a meeting at the InterContinental Manila, Tuviera made an offer to them which was accepted.
Eat Bulaga! premiered on July 30, 1979, with its pilot episode filmed in RPN Live Studio 1 in Broadcast City. Chiqui Hollman and Richie D'Horsie also served as the original hosts. The theme song was written by Vincent Dy Buncio and Pancho Oppus, while melody was composed by Vic Sotto and musically arranged by Homer Flores. During the show's first few months, it was in the brink of cancellation due to competition and lacked of advertisers, despite having their advertising rates reduced to ₱750 and the hosts' lack of salary for six months.
Joey said that him, Tito and Vic didn't sign a contract with the show when they were offered to become hosts of the show, Vic said that he accepted the offer and would stop, once he had money to buy a personal vehicle. Joey also said that the show was supposed to be a short-term employment. 2 years after, the trio decided to stay with the show.
Production Specialists went bankrupt and was dissolved sometime in July 1980. The production was then handled by TAPE, Inc. on July 7, 1981. In 1982, Coney Reyes joined the show as its new host.
During the EDSA People Power Revolution, the show went off the air from February 27-March 1, 1986, due for RPN's transmitter had been shut down. The show left Broadcast City on December 2, 1987, and transferred to Celebrity Sports Plaza on December 3, 1987. The network was also beset by periodical change of management, leading to Tony Tuviera's decision to conduct negotiations with then-fledgling network ABS-CBN to eventually transfer the show.
===ABS-CBN (1989–1995)===
In 1989, the show moved to ABS-CBN under a co-production agreement due to problems brought about by RPN's sequestration. On February 18, 1989, the show premiered on the said network and was staged at Araneta Coliseum, with a TV special titled Eat... Bulaga!: Moving On.https://youtu.be/QTJw7JrwlUk After its transfer to ABS-CBN, the show started airing from ABS-CBN Studio 1 (later known as Dolphy Theatre) at the ABS-CBN Broadcasting Center. During the show's special occasions, they were allowed usage of the network's Studio 2 as a venue. The show's tenth anniversary was held on September 23, 1989, at Araneta Coliseum. In 1991, Ruby Rodriguez and Rio Diaz became regular co-hosts. In 1994, ABS-CBN attempted to buy the airing rights of the show from TAPE Inc. Antonio Tuviera and Malou Choa-Fagar rejected the offer, leading to the network giving an ultimatum to the show to leave the network in January 1995.
===GMA Network (1995-2024)===
In 1994, the show moved out on Studio 1 and returned to Celebrity Sports Plaza, as a preparation for its transfer to GMA Network. The show premiered on GMA Network on January 28, 1995, with a TV special titled Eat... Bulaga!: The Moving!. The same year, Toni Rose Gayda, Allan K. and Francis Magalona became hosts of the show, whilst Anjo Yllana joined in 1998. In May 2001, Magalona was removed from the show following his arrest due to drug posession. After his acquittal from the drug charges and subsequent rehabilitation, he returned in 2002. The show's silver anniversary was aired on November 19, 2004 and was brodcasted on November 27 and 29.
Few months after Francis Magalona succumbed to lukemia, Ryan Agoncillo joined the show.
In 2014, Lenten drama specials returned and an annual awards ceremony, the Dabarkads Awards, was first held.
In July 2015, the love team AlDub consisting of Alden Richards and Maine Mendoza, started along with the segment Kalyeserye. The show tripled its Mega Manila and nationwide television ratings and became a daily trending topic on social media network, Twitter worldwide. The show held 10 out of 10 highest-rated episodes in 2015. The show held a benefit concert at the Philippine Arena on October 24, 2015. Dubbed as Tamang Panahon, its hashtag #ALDubEBTamangPanahon reached 41 million tweets, becoming the most used hashtag within 24 hours on Twitter. The segment Kalyeserye concluded on December 17, 2016, with a total of 400 episodes.
On December 8, 2018, the show moved its live studio location to APT Studios in Cainta, Rizal. In March 2020, the admission of a live audience in the studio and production were suspended due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic. The show resumed its programming on June 8, 2020. The same year, Anjo Yllana and Ruby Rodriguez left the show. On October 2, 2021, Maja Salvador joined the show to host the new segment DC 2021, while Carren Eistrup joined in 2023 after winning the segment Bida Next.
====TVJ-TAPE Inc. dispute====
:See also: E.A.T. on Wikipedia
From May 31, 2023 to June 4, 2023, Eat Bulaga suspended their live production after the original hosts Tito Sotto, Vic Sotto and Joey de Leon announced that they will part ways with TAPE Inc. 
This announcement stemmed from a feud between the trio and TAPE Inc.'s chairman Romeo Jalosjos, Sr. regarding the alleged removal of its co-founder and president Tony Tuviera from the show's day to day operations, and Jalosjos' plans for the show. The May 31 announcement was only announced through Eat Bulaga's Facebook page as the new management of TAPE Inc. did not allow them to go on-air live and a replay was only brodcasted on GMA instead. Other hosts JoWaPao (Jose ManaloThrough their full names., Wally Bayola and Paolo Ballesteros), Maine Mendoza, Ryzza Mae Dizon, Ryan Agoncillo and Allan K., together with the other production members also filed their resignation the same day.https://facebook.com/tvjofficial/posts/pfbid07ELEaT8B2qqNZfiHtQ1SGrAMH12rousZUr71TrZm2vt1HmH8MNNrRn5tFrB1upcPl Carren Eistrup later released a statement that she also left the show.https://pep.ph/news/local/173828/carren-eistrup-eat-bulaga-a746-20230609
TAPE Inc. later released a statement that they would continue Eat Bulaga, even without the current hosts.https://pep.ph/news/local/173680/tape-tito-vic-joey-departure-a5132-20230601
On June 5, 2023, the show was reformatted and resumed live programming with Paolo Contis, Buboy Villar, Betong Sumaya, Cassy and Mavy Legaspi, Alexa Miro and XOXO P-Pop Girls joining as the new hosts.https://storypep.ph/news/local/173743/netizens-new-eat-bulaga-a718-20230605 While, Kimpoy Feliciano, Dasuri Choi, Winwyn Marquez, Kokoy de Santos and former Manila mayor Isko Moreno later joined on June 8 and 10.https://gmanetwork.com/entertainment/tv/eat_bulaga/102273/kimpoy-feliciano-dasuri-choi-kasama-sa-mga-bagong-nagpasaya-sa-eat-bulaga/storyhttps://entertainment.inquirer.net/503678/isko-moreno-joins-new-eat-bulaga-as-host
On June 7, 2023, TVJ and their co-hosts, including Allan K., Jose Manalo, Wally Bayola, Paolo Ballesteros, Ryan Agoncillo, Maine Mendoza, Ryzza Mae Dizon, and Carren Eistrup announced their transfer to TV5 through the newly-formed TVJ Productions, joint ventured with TV5's parent MediaQuest Holdings. On July 1, 2023, their noontime show, E.A.T. officially premiered from Studio 4 of TV5 Media Center in Mandaluyong, amid the ongoing legal case over ownership rights of the Eat Bulaga! trademark against the Jalosjos-owned TAPE. Miles Ocampo and Atasha Muhlach later joined the show in July and September, respectively.
The Intellectual Property Office of the Philippines has cancelled TAPE's trademark renewal and credited TVJ as the rightful owner of Eat Bulaga! on December 5, 2023. On the other hand, in a decision dated December 22, 2023 and issued on January 5, 2024, the Marikina City Regional Trial Court Branch 273 “permanently enjoined” TAPE Inc. and GMA Network from using the "Eat Bulaga" and "EB" trademarks, including logos, on its shows, programs, projects, and promotions for its current programming, as the petition of Tito Sotto, Vic Sotto and Joey de Leon regarding its copyright case for the trademark was granted.
=====Revival by TAPE Inc.=====
On September 5, 2023, the YouTube channel was re-accessed by TAPE Inc.https://www.pep.ph/news/local/175699/tape-eat-bulaga-youtube-a718-20230906 Its profile picture and banner was updated, while the home page was later blanked.https://bandera.inquirer.net/361715/logo-ng-official-youtube-account-ng-eat-bulaga-binago-na-mukha-nina-paolo-isko-at-buboy-bumandera TAPE Inc. later stated that they did not hack the channel.https://www.philstar.com/entertainment/2023/09/14/2296248/tape-shows-proofs-owning-eat-bulaga-youtube-channel/
=== TV5 & RPTV (since 2024) ===
Following the court's decision, TAPE Inc. immediately withdrew the use of Eat Bulaga!, and rebranded its show to Tahanang Pinakamasaya on January 6, 2024.https://www.philstar.com/headlines/2024/01/06/2323820/court-orders-tape-gma-stop-using-eat-bulaga Concurrently, E.A.T. was rebranded as Eat Bulaga!, and also began to simulcast its Saturday episodes on CNN Philippines as part of an agreement with Nine Media Corporation, marking a partial return of the program to its original home, RPN.https://bilyonaryo.com/2024/01/08/mvp-reportedly-exploring-news-collab-with-cnn-philippines-after-pba-eat-bulaga-weekend-broadcast/business/ Following the shutdown of CNN Philippines on January 31, 2024, the broadcast of the show was carried over to the replacement channel RPTV and was extended to weekdays starting on February 1, 2024.https://www.rappler.com/business/manny-pangilinan-tv5-launches-rptv-channel-9-february-2024/
Due to poor viewership and increasing debt, Tahanang Pinakamasaya was cancelled on March 2, 2024, ending TAPE's 29-year run of noontime programs on GMA Network.https://bilyonaryo.com/2024/03/07/tahanang-pinasara-tapes-blocktime-deal-cut-over-reported-p57-m-debt-to-gma-network/business/
==References==
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