WUBD

WUBD is a fictional radio station in Columbus, Ohio in Morning Show, a segment of It's All Been Done Radio Hour. The station is housed in a large building, with owner Brooks Dylan's office on the top floor.
WUBD tried many taglines before launch, more than a dozen. The one the station ends up going with at launch is "WUBD, the first true internet-broadcast hybrid." The sixth one rejected was "WUBD, putting Columbus on the map" ("First Show").
Launched in 2019 by local entrepreneur Dylan, its flagship program is Morning Show, which is produced by Shelly Meyers and hosted by Pat Shock and Gus Goodall. It aired from 6AM-10AM Monday through Friday. Their rundown is set at 5:30AM, and Shelly's job takes up 7 hours per day. The in-universe Morning Show was intended to be a comedy, but Shelly made it primarily a news program at the last minute. Well, last-minute to Dylan and the public and Gus, though she had been planning for weeks, and looped Pat in on some of it. Shelly can turn on the intercom to the studio, but the studio can't turn on the intercom to her booth ("First Show"). Eventually, after Shelly's departure, Gus and Pat became combative with one another, raising ratings and allowing it to expand outside of Ohio ("Tear Down").