Rice; Ka-Knowledge

Abstract: The article “The Making of Ka-Knowledge” by Jeff Rice is about how aurality plays a role in digital composing and how it reacts with rhetoric, composition, and visuality. The article discusses the observations that Walter Ong and Marshall McLuhan made in the 60’s. Their series of essays depicts the role sound plays in new technology. Rice’s article points out why sound can be more efficient in some forms of media rather than the image.  The different forms of aurality Rice focuses on are, voice, rhapsody, and DJ and hip-hop mixing.
Example: This article was cited 12 times. Some of the articles that cited this as a source were, “Recovering delivery for digital rhetoric,” “Palin/Pathos/Peter Griffin: Political video remix and composition pedagogy,” “Composition in the Dromosphere,” and “Rhetoric and Composition’s Emotional Economy of Identification.”
Keywords relevant in this article: aurality, voice, audience, sound engineering