Belleview (forum soap)

Belleview was a proposed forum soap involving most or all forum members, the original name of Writers Express, and the project that led to the forum's creation on 2nd August 2011. Intended to be a coastal soap, the project involved a large number of forum members past and present, and boasts 95 threads and 1'446 posts. 
==Title Card==
The project originally had no title card; one was created for it retroactively in April 2020 by Imago Productions. It features a sunny picture of an ocean lapping the sand of a beach with a blue sky and township backdrop. The logo is stylised in lower case using the font Cirqua, and is coloured white. 'belle' is completely white, whereas 'view' has no fill and only a white outline. 
==Origins==
Belleview began life as an online soap opera idea on Digital Spy in the summer of 2011, attracting an enormous amount of support and attention. Eventually, work on the project transferred over from Digital Spy to a purpose-made Proboards forum. However, as work on the soap opera continued and membership grew, the forum evolved into a broader world of creative writing, such as original soap operas, fan fiction and dramas, which have since become the forum's staple.
==Decline==
Regrettably, due to the sheer pace, volume of ideas and people involved, Belleview quickly became a victim of 'too many cooks spoil the broth'. Alienation amongst many originally involved began to set in and several members departed either the project or the forum itself. Seperate projects came thick and fast over the following weeks, and that too led to apathy about Belleview, which was eventually left in the hands of forum members Chloe and MGambitt.
==Demise Of Project & Renaming Of Forum==
On 15th November 2011, Chloe & MGambitt released a statement declaring that they had decided to drop Belleview. A few discussions were had in the years that followed about reviving the project in some form, but these discussions did not really lead anywhere, or to anything like the kind of development the project had at inception. In spite of this, the name of the forum - also called Belleview at the time - remained unchanged. Things began to change however in early 2012; at the time there were three forum admins - forum owner Rob, Jark and Chloe. In quick succession, Jark left the forum forever, followed by Rob. Chloe then proposed to Rob that she take over the forum and he transfer ownership to her. This subsquently happened, and when it did the forum was renamed Writers Express.