Apple Beige

Apple Beige, also referred to as "Putty", is the color used by Apple Computer for the cases of the early models from its Apple II series of computers. The color was also used on the Apple III, Apple Lisa and first compact Mac models.When the Mac Plus Changed from Beige to Platinum by Adam Rosen, The Vintage Mac Museum. 2014-02-15.Tracking Down “Apple Beige” by Josh Centers, TidBITS. 2021-01-22.
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==History==
The color was personally selected by Apple co-founder Steve Jobs in collaboration with industrial designer Jerry Manock. According to Manock, the closest value at the time in 1977 was 453 C (hexadecimal #BFBB98), but Jobs wanted a unique color. The closest color in the modern Pantone system is Pantone 14–0105 TPG (hexadecimal #C4C0AA).What color was “Apple Beige”? by Ben Zotto, Medium. 2021-01-19.
Because the color was externally painted onto early Apple II models, such specimens were observed to retain their color better with age. Touch up paint was also made available for these early models. Later models had color dye directly mixed into the plastic, causing them to yellow more visibly over time. Early compact Macs that were produced in such a manner simply used Pantone 453.
Apple Beige was superseded by "Fog" with the Apple IIc in April 1984, and then replaced by "Platinum" with the Macintosh SE and II in March 1987, which adhered to the newer Snow White design language developed by Hartmut Esslinger.The colors of Apple by Linus Edwards, Vintagezen. 2013-08-28. Steve Jobs would later derisively refer to all off-white computer case colors as "beige".
==References==
==See also==
*List of Apple product colors
==External links==
*Pantone 453 by Steven Weyhrich at Apple II History (2012-02-10)
*Color of a Mac 128k? by snuci at 68k Macintosh Liberation Army (2016-03-14)
Category:Colors
Category:1977 introductions