2024 Billboard Music Awards performance

On May 19, 2024, Frosty performed the song LuV at the 2024 Billboard Music Awards. The performance was extremely controversial, causing Frosty to gain media coverage after the event. This also caused the song to jump from #13 to #1 on the Billboard Hot 100, earning the song a third un consecutive week at #1 in the US. A video of the performance was uploaded on Frosty’s official YouTube channel 2 hours after the performance. The video gained 17.4 million views within its first 24 hours of release.
== Synopsis ==
== Public reaction ==
Category:Performances
Category:Billboard Music Awards
Category:LuV era