PBN (Philippine TV network)

PBN
 	
Type 	Broadcast television network (1958-present)Radio network (1993-2007)
Branding 	The Kapalabas Network(Kapalabas is a Filipino term for the member of the TV show)
Country 	Philippines
Availability 	Nationwide
Founded 	May 12, 1958; 62 years ago
Slogan 	Philippines' Best NetworkIsang Pamilya, Isang Bayan, Isang Network
TV stations 	see list
Market share 	TBD
Headquarters 	PBN Broadcast Center, Quezon Avenue, Diliman, Quezon City, Philippines
Owner 	Globe Beneficial Trust Fund(Subsidiary of the Globe Telecom)
Parent 	Pilipinas Media
Area 	Philippines
Key people 	
Tony A. Villafuerte (Chairman)</small>Steve Macion (President and CEO)Rey Sanchez (Chief operating officer for broadcast)Robert T. Rivera (Chief content officer)Augusto Tolentino (Regional manager for PBN Owned Television Stations)Jay Sonza (Head of PBN News and Current Affairs)Wilma Galvante (Head of PBN Entertainment Group)Gina P. Borinaga (Production Manager, September 1992-present)Francis Custodio Abuan, Jr. (Owner and producer of Secarats)Anthony Suntay (Head of PBN Sports)
Launch date 	May 12, 1958 (initial)September 21, 1987 (post-People Power Revolution)‎December‎ ‎4‎, ‎2017 (high-definition)
Picture format 	480i (SDTV)1080i (HDTV)
Sister network 	BEAM TV
International networks	PBN Global TVPBN Life TV
Official Website 	www.pbn-tv.com
Language 	Filipino (main)English (secondary)
The Pilipinas Broadcasting Network (PBN) is a Philippine free-to-air television network that is the flagship property of Pilipinas Media, a company under the Globe Beneficial Trust Fund. The network is headquartered at the PBN Broadcast Center in Quezon City, with additional offices and production facilities in 25 major cities including Baguio, Naga, Iloilo, Cebu, Zamboanga, Cagayan de Oro, Davao, etc. PBN is formally referred to as "The Kapalabas Network"; Kapalabas is a Filipino term which means the member of the TV show. This was officially introduced on March 6, 2006. It is the largest television network in the country in terms of entertainment and international coverage.
PBN is the third oldest television broadcaster in the Philippines (behind ABS and CBN). It is also the leading television network in the Philippines with advertising revenues of 21.2 billion pesos for the fiscal year of 2015. PBN's television broadcast was on May 12, 1958 on DZJR-TV. The third television network in the Philippines to formally launch a digital terrestrial television service, and the second broadcast television network in the Philippines to formally launch in high-definition.
Today, the flagship television station of PBN is DWLT-TV (PBN TV-4 Manila). As such, the network is also referred to informally as Channel 4 or Apat TV even if the network is seen in other channel numbers elsewhere in the country. The network operates across the Philippine archipelago through the List of PBN stations division which controls owned-and-operated and affiliated television stations. Its programs are also available outside the Philippines through the global subscription television channel PBN Global TV which is now available in over three million paying households worldwide. Since 2011, the network is on test broadcast for digital terrestrial television using the Japanese standard ISDB-T in select areas in the Philippines. On December‎ ‎4‎, ‎2017, PBN started to broadcast in high-definition through its affiliate direct-to-home cable and satellite television providers.
==History==
===Early years===
DZJR-TV began commercial television operations on May 12, 1958; the third fully licensed commercial television station in the Philippines. The first program to air was Taft Avenue, Ermita, City of Manila. After the premiere telecast, the station followed a four-hour-a-day schedule, from six to ten in the evening.
In 1970, PBN broadcast in color by using the American NTSC standard.
When then-President Ferdinand Marcos declared martial law in 1972, the station was forced, along with its other stations and other television networks to shut down.
On September 21, 1987, DZJR-TV was relaunched with the live musical special, "The Gold Network: The Golden Age of the Network, and produced a slew of new locally produced programs that composed 80% of its programming lineup then. The relaunch successfully gave the station a boost in the ratings, and by 1990, PBN became the Philippines' number two TV network, a position it has maintained ever since.
Later that year, the station launched nationwide domestic satellite programming and by 1995, expanded its operations worldwide. In the same year, PBN transferred from VHF 11 to UHF 47 (VHF 11 was reserved by Delta Broadcasting System from 1995 to 1998, ZOE TV from 1998 to 2005/from 2019 to present, and Q/GMA News TV from 2005 to 2019). In 2000, Channel 47 launched its 120-kilowatt transmitter, resulting in improved signal quality throughout Mega Manila.
PBN was reformatted on March 6, 2006, with a new lineup of programming and branding as the "Kapalabas" network.
On January 1, 2004, PBN re-upgraded its transmitter to 777 ft and into a very high capacity of 346.2 kilowatts resulting in a much clearer signal in Metro Manila and transferred from UHF 47 to VHF 4. The transmitter is called "4-ever transmitter".
On July 30, 2018, in the 60th anniversary, PBN launched its two new slogan called "Philippines' Best Network" and "Isang Pamilya, Isang Bayan, Isang Network". Along with the said launch, the logo of PBN was changed in tri-colored ring that consists of three major islands, Luzon, Visayas, and Mindanao and a yellow star in the middle of the ring.
==PBN stations==
==Programming==
==Digital transition==
===Digital terrestrial television===
PBN Corporation initially applied for a license from the Nation Telecommunications Commission (NTC) to operate a digital terrestrial television service in the country back in 2010, PBN planned to utilize multiplex to offer PBN, BEAM TV and 5 additional specialty TV channels. The conglomerate is expected to spend at least 1 billion pesos annually for the next 5 years for its DTT transition. PBN utilized UHF channel 43 Manila (647.143 MHz), later UHF Channel 47 (671.143 MHz), for test broadcasts in the DVB-T format. PBN was expected to begin digital test broadcasts in August 2010.
In June 2010, the NTC announced that it would formally adopt the Japanese standard ISDB-T for digital broadcasting and issued a circular commanding all the country's television networks to switch-off their analog services on December 31, 2015 at 11:59 p.m. Philippine Standard Time (UTC+8). But due to delay of the release of the implementing rules and regulations for digital television broadcast, the target date was moved to 2023.
In February 2014, the conglomerate announced further details about its DTT plans, which would offer PBN and BEAM TV. In addition, three new channels which will be exclusively available to its digital users will be offered once the digital broadcast start. The specialty TV channel line-up will include one news channel, one youth-oriented channel, and an archive channel. The sequestered is also planning to utilize the 1seg (one segment) broadcast standard for handheld devices.
===High-definition television===
PBN has the 24 units of Sony HDC-1400R high-definition portable studio cameras in preparation for high definition production. BEAM TV produced the first domestic high definition telecast; the coverage of the PBA which was shown on PBN. In addition, two of its three Eurocopter AS355 news chopper are capable of transmitting high-definition livew feeds from its 5 axis gimbal HD camera mounted on the nose of the aircraft.
The cameras will be deployed to all of its regional stations across the country including the main headquarter in PBN Broadcast Center at Diliman, Quezon City.
On December‎ ‎4‎, ‎2017, in celebration of its 55th anniversary of the network, PBN launched a high-definition feed in SkyCable, Cignal and Destiny Cable under the new logo of PBN HD. This marked the Philippines' second commercial television network to be launched in high-definition. The said channel will broadcast selected shows of PBN in true high-definition picture while the remaining shows will be broadcast in upscaled standard definition picture with pillarbox to preserve its original 4:3 aspect ratio. PBN was also made available on PBN Local (later merged to Coco Watch), a video on demand streaming service.
===Tapeless===
The conglomerate invested in a tapeless technology from EVP, a first of its kind in Southeast Asia. it provided the network a non-linear post production workflow and wireless access on remote areas via media access management system utilizing the HD OB Van and Xt(2) provided in partnership with EVS and with the integration with WAM, Pacific, Inc. and Avid Technology and through Wi-Fi network.
===Digital archiving===
PBN started digitizing its content in 2010 when invested in a 3 million dollar deal with IBM Corporation that includes a hardware infrastructure support and 2 petabytes (2000 terabytes) of storage capacity that is expected to grow by 30% over the years as PBN generating over 500 hours of content a month. The technology, 13 million dollar deal integration with Dalet Digital Media Systemsa and Adiv Unity ISIS (Infinitely Scalable Intelligent Storage) will enable PBN to digitize and store its over 13,000 hours of television content and its library of over 2000 films. The Big Dipper Digital Content & Design, Inc. is the subsidiary that oversees all of its digital assets.
==Competition==
From 1962 until 1972, PBN was the number two television network in the country, showing full-length Tagalog films and its primetime lineup, as PBN ranked the number two slot among the five television networks. When the martial law was declared, PBN was forced to shut-down and held control by the Government. When it was re-established in 1987 as a commercial television, it had failed to regain its glory days and was ranked behind among the television networks. It was not until 1987, when it was re-branded as "The Gold Network" that it had slowly regained its foothold in TV ratings. PBN is currently favored by giant companies such as Procter and Gamble, Unilever, Nestlé, The Coca-Cola Company, PepsiCo and Caltex since 2015.
Category:Fictional television networks
Category:Philippines