MJR Digital Cinemas

MJR Digital Cinemas is a movie theater chain headquartered in Bloomfield Hills, Michigan. MJR Digital Cinemas serves the Metro Detroit area. Currently, MJR owns and operates 10 movie theaters with 169 screens under the MJR banner. It also operates a five-screen movie theater, the Allen Park Digital Cinemas, which shows second-run movies.
==History==
MJR Theatres began in 1980 with the acquisition of the Main Art Theatre in Royal Oak, Michigan. The chain took its name from its original slogan, "Movies Just Right." During the 1980s, they would purchase drive-ins in Monroe and Adrian, and indoor theaters in Brighton and Waterford, Michigan. Of these, the Brighton location was the only one showing first-run films. The drive-in in Adrian was demolished in 1989, and it can be assumed that the drive-in in Monroe was demolished around that same time.
In June 1990, the MJR Adrian Cinema 6 opened in Adrian, MI, becoming the chain's first ground-up first-run theater. Four stadium seating auditoriums were built in 1997, and the original six auditoriums were remodeled with stadium seating in 2002.
In 1995, MJR opened a a 16-screen theater in Chesterfield Township, Michigan. This was followed by an 11-(now 16-)screen theater in Waterford which replaced the Waterford Twin and Summit Place 3 Cinema in 1996. In order to help finance the new cinemas, MJR sold some of its existing theaters, including the Main Art Theatre in Royal Oak, the Livonia Mall Cinemas and the Norwest Theater in the city of Detroit. Luna Enterprises purchased an interest in the chain at this time.
The Southgate 20 was the chain's first megaplex, opening in 1998 at the Southgate Shopping Center. In 2001, the Brighton 20, which had opened with 16 screens, opened, replacing the older Brighton facility. This was followed in 2005 by the Marketplace 20 in Sterling Heights, Michigan.
In 2001, MJR changed their slogan to "It's More Fun at MJR," and launched a new advertising jingle and policy trailer.
More recent theaters to be built by MJR include the 14-screen Partridge Creek 14 in Clinton Township, Michigan which opened in 2007, and the 16-screen Westland Grand 16, opened in 2011. 
In September 2007, MJR phased out 35mm film projection in favor of digital projection. 
In December 2013, MJR announced its first Studio Bar and Lounge, to be built adjacent to the lobby at its Marketplace location in Sterling Heights. As of 2018, including the new MJR Universal Grand Cinema 16 (Opened 4/7/2017), MJR has 9 locations with a Studio Bar; with the only exclusion being the Adrian location.
The 16-screen Troy Grand Digital Cinema 16 opened on June 20, 2014. This was also around the time that MJR created its first PLF (Premium Large-Screen Format) titled the EPIC Experience. The EPIC Experience at the Troy location features one of the largest Cinema screens in Michigan, measuring 43' tall and 80' wide. The EPIC Experience also includes 4K projection and Dolby Atmos.
Category:Movie Theaters