DubCNN

DubCNN, also known as the "Westcoast News Network," is a hip hop website created in 2001 by Duncan Rutherford and fellow hip hop fans. They conducted an interview with American rapper Lupe Fiasco in June 2006, ahead of his debut studio album, Lupe Fiasco's Food & Liquor."Lupe Fiasco Interview (June 2006)". DubCNN. June 2006.
== Article ==
Dubcnn: Jay-Z compared himself to you in the sense of coming up in the industry, how does that feel?
It feels good.
Dubcnn: Are you excited about performing at the Brooklyn festival?
Yea you know, but it's bittersweet though because my man… one of my big homies is getting married out in Hawaii. So it's like either go to the Brooklyn Hip-Hop Festival or go see my man get married, so it's kinda bittersweet because I'm a miss my man's wedding.
Dubcnn: You know in this era of hip hop music, with a lot of club music, and gangster rap, you kind of developed your own lane, and created your own identity. The lyrics are honest, and you are a lot different than other rappers, you have interests in skateboarding, anime cartoons, what not.. What made you take that route and still keep it hip-hop?
It was two things. It was the creative thing which got really boring you know talking about the same stuff and listening to the same stuff and from the artistic side it was like yo, let me talk about something else now. Then on a business side of things it's like when you… Because I own my own company 1st and 15th. So on the business side of things, it was like when the market is saturated you got to diversify it and do something else or you will be caught up in all this saturation.
Now that I own my own company I think both ways and my creativity is directly tied to the business side and vice versa.
Dubcnn: You had that company for about six years now?
Yeah.
Dubcnn: Do you have any artists signed to your label?
We got three other artists besides myself, there's Gemini who's a singer. He sings and he rhymes and then we have a female MC by the name of Shayla G, then we have an R&B group by the name of Risky which is a female R&B group and then we have two producers, Soundtrakk.
Dubcnn: Tight, so when are you putting out your first artist?
Well, we just dropped their mixtapes and we really don't want to be doing too much. Because my project is so huge and it covers so many areas, we don't want to put our artists out there under the shadow of my stuff because it will just get looked over so we waiting for the right time to push everything but we definitely putting their mixtapes out in the streets and online.
Dubcnn: You know I heard your album, or some parts of the album got leaked to the internet, what sort of implications does that have for you?
On the business side, it affects the possibility of album sales but I doubt it because the album that people got is not the real version. I think it was 18 songs or something like that and out of those songs only 6 songs was going to make the album. So they just got some old stuff that weren't going to make the album all unmixed and everything else but they got 6 songs that will make the album. They didn't get the song with Jill Scott or the song with Neptunes, or the song with Kanye. So it's definitely going to be different.
Dubcnn: They better wait for the real thing, then.
Yeah!
Dubcnn: So how did you come up with your name?
Lupe Fiasco came from when I was in high school, my name is Wasalu so I used to rap so I always rapped under like Lu. The Lu Lu lyrical underdog, something like that, and it was in high school when I went to change my name I had a friend named Lupe and me and him was cool so I was like, yo, I'm going to change my rap name and I'm going to use your name Lupe. He was like alright, cool. Then the Fiasco came from Nas's album, "Firm Fiasco". Nas had a album called The Firm and a song on there called "Firm Fiasco" and I liked the way Fiasco looked on paper and so I just used Lupe Fiasco.
Dubcnn: Can you tell us more about the album like who is producing?
We got Needlz, Mike Shinoda, my producer's Soundtrakk, The Buchanans and then The Neptunes, Kanye West and that's about it.
Dubcnn: Can you explain like the meaning of the album title?
Food & Liquor, in Chicago a lot of the corner stores are called Food and Liquor, so I haven't seen that anywhere else in the world like 80% of the stores in Chicago are called Food and Liquor. So it represents that to me and then on the other side I don't drink or smoke. Alcohol is like a bad thing to me. So the liquor represents the bad and the food represents the good.
Dubcnn: You are a fan of a lot of Chicago artists, what's your favourite album by a Chicago artist?
Probably Twista's Adrenaline Rush.
Dubcnn: Yea, that's probably mine too… How long did you grind on the Chicago underground scene before connecting with Kanye?
Actually, when I first met Kanye I already had my first record and he had just produced The Truth for Beanie Siegel. So I was already like out. And we didn't meet like on "oh, let's do some songs together". It was me like yo, what's up and that was that. Then over the years we started to like link up and do different things together. Actually before he was signed to Roc-A-Fella I was signed to Arista. And we were actually trying to get Kanye signed to Arista, so it's a relationship that goes back and forth.
Dubcnn: How does it feel like being underground and the next day being all over MTV and having everyone speak your name?
Well, my situation is kind of weird. You know because I had my first record deal when I was 18. So my experience in the underground was really short. It was just through high school being on talent shows and stuff like that. I had a record deal when I was still in high school. So like 18 all the way up to now I always been out. It wasn't like an underground thing, I was on MTV like 3-4 years ago. You know what I'm saying… Always been around so it was never a situation where I was in the underground and then blew up out of the blue. It's like everything that is in the works now has been going on for like 6 years. So it ain't been like an overnight rapping on a corner Smack DVD… it wasn't like that. This is my third record deal.
Dubcnn: Can you tell us how it is when you and Kanye are in the studio? Is he like a perfectionist or is he more chilled?
Not really, we only been in the studio once and that was for "Touch The Sky". That was really quick because I don't really write so I just go and just do it. We were in the studio for like an hour, but it was good, you know, I seen him in the studio while he was working on stuff with Jay and he's real into his music.
Dubcnn: So what do you do when you're not recording music?
I'm focused on my other company Righteous Kung-Fu where we do a lot of designs like fashion and toys and stuff like that. So that be my main focus.
Dubcnn: Do you feel that being a Muslim and being religious effects your views on certain aspects of the rap industry?
Of course, I don't go to afterparties, I don't like performing in clubs, I don't do interviews with certain magazines that I feel like I'm exploited toward women.
Dubcnn: You know Napoleon from The Outlawz, He's an artist that shares the same faith as you and he was telling me about how he was quitting rap because he said that in the Koran it says music is harm…
Well, everybody has their take and a threshold on it. I feel that you can take your music and if you speak in justly or if you're changing something especially in a climate and the way it is today where the voice and only way a lot of kids hear stuff will get affected by things via music. A lot of kids can't relate to you know going to like a speech like a lot of kids get their role models and all that stuff off TV or off a radio station or something like that. So if you have the opportunity to speak some positivity through those same outlets so they see that it's something different and you coming with a good message you know I definitely think you should take that opportunity. It's aspects of it and certain stuff in music that people in music shouldn't be talking about and things they shouldn't be doing. But all music isn't bad.
Dubcnn: You know since 911 people here… I'm a Muslim myself… It's like people are more racist now towards Muslims. What can we do to help change the views on how people look on Muslim people?
Well, you could just be Muslim. The best example that you can do is to show people is just to be Muslim. Be a true Muslim, you know what I'm saying? Of course you're human, so you gone have contradictions and your success and failures, but if you stick to your thing that's the best example that you can give far beyond anything else. But at the same time too, racism been around forever you know, racism has always been here it's just now on a certain group. Blacks had racism for 400 years. The most extreme kind of racism and a lot of the racism came from Arabs you know slave trade was a Arab institution and that's what lead to Africans being put into slavery, even the conflict that's going on now in Africa in Sudan and stuff like that it's like a superiority racist thing.
It's always going to be racism you always gone have that from both parties from both sides. The world to me is built up on money and racism.
Dubcnn: Do you think you will be as successful as Jay Z 10 years from now?
Well I don't know, success is measured in different ways..
Dubcnn: Like do you want to get involved in all those kind of ventures he's been in; Clothing line and all that?
Sure, I'm doing it now! Like on a certain level, I got a deal with Reebok just like Jay-Z got a deal with Reebok and I got mine like before my album came out. You can see kind of the same things occurring to happen. But it's on a much bigger scale than mine, because he's Jay-Z and he's rich, but you definitely can see me taking those steps right now to hopefully inshallah be there one day.
Dubcnn: Ok bro, can you tell them when the album is coming out and any last words you have for the fans?
Overseas I don't know, I think in the UK we pushed it back to like middle of July, and it come out here on the 27th of June. So I assume it come out two weeks later in Europe but sometime in July!
== References ==
Category:2006 interviews
Category:Websites