WHMA-TV

WHMA-TV (channel 38) is a television station licensed to Worcester, Massachusetts, United States, serving as an owned and operated station of Horizon Television network for the Boston market. It is owned by Horizon Television Stations (Horizon, Inc.). It is headquartered at Bulfinch Place (near Bowdoin Square and Government Center) in downtown Boston.
== History ==
WHMA-TV's history dates to when it came on the air January 1, 2020, the same day as its owner, Horizon Television network, launched and is the flagship station of the network. It is licensed to Boston, with two television towers in Boston and Worcester, MA serving the greater Commonwealth area of Massachusetts.
The station was founded by a group of investors who saw an opportunity to create a new kind of television station that would cater to the changing tastes and habits of modern audiences. WHMA was designed from the ground up to be a cutting-edge television station that combines the best of with the entertainment e latest in digital media and interactivity.
WHMA-TV not only airs on OTA and cable/satellite but, together along with Horizon Streaming, has also aired on streaming via the company's subscription service, Horizon (streaming).
== Programming ==
=== News operation ===
Branded as Horizon News Boston, the local news organization shares resources with the national Horizon News outlet, allowing it to cover breaking news and events with a wider perspective. The station takes a modernized approach to news, using simple and clean graphics to present the stories in a way that is easy to understand for viewers.
On air, the newscasts take a different approach to news anchors. Instead of relying on traditional news anchors, reporters who cover news stories also introduce them on-air. This approach provides a more personal touch and allows the reporters to connect more directly with the audience.
In addition to traditional broadcast news, they also have a strong digital presence, with a website and social media accounts that provide up-to-date news and information to its audience, as well as a free 24/7 streaming channel available on horizon.tv/ma, Pluto TV, and mobile and internet-TV apps which allows viewers to stay updated on the latest news at any time of the day. The streaming channel has become a popular alternative for viewers who prefer to consume local news digitally.
WHMA airs Horizon News Boston for a combined 12.58 hours every week. They air from 4:00am to 7:00am, 9am, Noon, 4:00pm to 6:30pm, and 11:00pm to 11:35pm weekdays. Horizon News Boston also airs weekends at 5:00am to 7:00am, Noon, 6:00pm to 6:30pm, and 11:00pm to midnight.
== On-air personnel ==
* Priscilla Casper - Anchor
* Eli Rosenberg - Reporter
* Diane Cho - Reporter
* Raul Martinez -  Anchor
* Tiffany Chan - Reporter
* Cheryl Fiandaca - Correspondent
* Juli McDonald - Anchor
* Nick Giovanni - Reporter
* Christina Hager - Correspondent
* Cheryl Fiandaca - Correspondent
Category:Channel 38
Category:Horizon
Category:Horizon network affiliates
Category:Boston
Category:Television channels and stations established in 2020
Category:Horizon Television Stations (O&O)
Category:Horizon Locals (O&O)