Be by Shufersal

Be by Shufersal, or Be, is a chain of pharmacies in Israel that sells pharmaceuticals, health products, beauty products and cosmetics. It was previously known as New-Pharm.
Israeli supermarket chain Shufersal, which had acquired New-Pharm in November 2017, rebranded it to Be in November 2018 to position it as a popular lifestyle brand and to distinguish it from Super-Pharm, the other major drugstore chain in Israel, which has a much larger reach and a more upmarket perception. The rebrand was commissioned by local agency Firma.
* Brand relaunch video
* Firma case study
* Globes news report
* New store design
== New-Pharm ==
=== 1992–2018 ===
== Be by Shufersal ==
=== 2018–present ===
Be by Shufersal profile picture.png|Logo against violet background.
Be shufersal.png|Alternative colour version.
Be by Shufersal It's about time.jpg|Launch advertisement with English slogan.
Be by Shufersal Icon animations.gif|Icon animations.
Category:Pharmacies
Category:Beauty supplies
Category:Retail outlets in Israel
Category:Israel
Category:Tel Aviv