Shuttlecock

Shuttlecock
Shut"tle*cock`, n. A cork stuck with feathers, which is to be struck by a battledoor in play; also, the play itself. [1913 Webster]     -- From The Collaborative International Dictionary of English v.0.48
Shut"tle*cock, v. t. To send or toss to and fro; to bandy; as, to shuttlecock words. --Thackeray. [1913 Webster]     -- From The Collaborative International Dictionary of English v.0.48
First use of the Shuttlecock hashtag on teh interwebs
@120new: "shuttlecock": someone who says/does something idiotic & fails to apologise. 
Invented by @andyc: In reference to Mark Shuttleworth's sexist comments at the 2009 LinuxCon in Portland, Oregon, USA