Diviértete Leyendo

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"Diviértete Leyendo" ("Have Fun Reading") is a campaign by the Mexican organization Consejo de la Comunicación, launched in September 2011 to promote reading awareness. Advertisements often feature celebrities and famous fictional characters.
Plaza Sésamo’s Abelardo, Lola, and Elmo were featured on a series of posters, while Elmo and Lola appeared in a public service announcement video.
Other participants included Edith Gonzalez, Benny Ibarra, Andrea Legarreta Martínez with Erik Rubín, Danna Paola, and Hanna-Barbera's Top Cat.
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Category:International Public Service Announcements