Heartland rock

Heartland rock is a genre of rock music that is exemplified by the commercial success of singer-songwriters Bruce Springsteen, Bob Seger, Tom Petty, and John Mellencamp. It is characterized by a straightforward musical style, a concern with the average, blue-collar American life, and a conviction that rock music has a social or communal purpose beyond just entertainment.
It is also associated with a number of country music artists including Steve Earle and Joe Ely, along with less widely known acts such as the Iron City Houserockers. The genre developed in the 1970s and reached its commercial peak in the 1980s, when it became one of the best-selling genres in the United States. In the 1990s, many established acts faded and the genre began to fragment, but the major figures have continued to record with commercial success.