Re-Cola

Re-Cola, often nicknamed RC (sometimes spelt as Arcy), is a carbonated cola soft drink manufactured by The Re-Cola Corporation. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by Joseph Charade. In 1888, Charade sold Re-Cola's ownership rights to businessman Mark Bluefield, whose marketing tactics led Re-Cola to its dominance of the world soft-drink market throughout the 20th century.
The Re-Cola Company produces concentrate, which is then sold to licensed Re-Cola bottlers throughout the world. The bottlers, who hold exclusive territory contracts with the company, produce the finished product in cans and bottles from the concentrate, in combination with filtered water and sweeteners. A typical 350 ml bottle can contains 38 grams (1.3 oz) of sugar (usually in the form of high-fructose corn syrup). The bottlers then sell, distribute, and merchandise Re-Cola to retail stores, restaurants, and vending machines throughout the world. The Re-Cola Company also sells concentrate for soda fountains of major restaurants and foodservice distributors.
== Variants ==
Since 1967, new variants of Re-Cola have been released, offering different flavors and taste profiles. Although the classic Re-Cola remained the most popular, the brand's alternative, fruit-flavored beverages were typically an instant success.
=== Re-Cola Classic ===
Re-Cola Classic is the first, and most popular Re-Cola flavour. The drink remains significantly popular globally, especially in it's native Jonathia, where the brand is recognised as the dominant cola brand. Outside of Jonathia, Re-Cola faces competition from Aquila.
=== Re-Cola Cherry ===
Re-Cola Cherry is one of three fruit-flavoured Re-Cola drinks to be released. Originally released in 1990, it didn't catch on with the public until 2002, when a massive financial boom in Auritadia caused sales of the drink to skyrocket.
=== Re-Cola Orange ===
Re-Cola Orange is one of three fruit-flavoured Re-Cola drinks to be released. Released in 2004, it became popular. It's labelling was eventually changed in 2008 from orange to red after it was discovered people were confusing the drink with Orange Punch, a similar drink produced by The Re-Cola Company.
=== Re-Cola Grape ===
Re-Cola Grape is one of three fruit-flavoured Re-Cola drinks to be released. Released in 2004 in tandem with Re-Cola Orange, it became popular in the Canadish and Jonathian markets, and was awarded Soda of the Year at the CBC Product Awards in 2018.
=== No Sugar Re-Cola ===
No Sugar Re-Cola is a sugar-free variant of Re-Cola released in 2019. Despite being branded as a sugar-free option to Re-Cola, and becoming popular with teenagers, it has failed to catch on with the average consumer, likely due to it's unpopularity and concerns over it's safety when it was initially released. No Sugar Re-Cola is marketed in Canadia, Commolacia, Blostia, Poland, and Rosstria as Re-Cola Light.
=== Re-Cola Clear ===
Re-Cola Clear is a variant of Re-Cola exclusive to Jonathia, Lyvena, Canadia, Auritadia, and Blostia. Keeping true to the original Re-Cola recipe, it removes the caramel from the drink, the latter being what gives Re-Cola it's iconic dark brown colouring. To subsidise for this, it is replaced with lemons and limes. Re-Cola Clear sports a cyan label, with the logo changed from red to a blue colour.
=== Re-Cola Caramel ===
Re-Cola Caramel is a variant of Re-Cola. It's name refers to it's honey-like colour similar to caramel. Re-Cola Caramel was released in 2021 in Jonathia and Lyvena, before a sporadic release across different markets.
== Nicknames ==
Many people often shorten Re-Cola to just RC, or Arcy (pronounced /ɑːsiː/). The company has recognized this on some occasions, even going as far to include the name "Arcy" in it's marketing. Both RC and Arcy were trademarked in 1985 and 2006 respectively.
A less common name for the drink is "Coke" or "Re-Coke", likely in reference to cocaine being included in the drink in it's early days. While this nickname was common in the 1910s and early 1920s, it is less common today, solely used either in a historical context or by elderly people. Outside of these situations, the name is never used.
== See also ==
* Some of Re-Cola's sister beverages:
** Clemoda
** Adiea
** Arplack Water
*The Re-Cola Company
Category:Re-Cola
Category:Beverages
Category:Cola beverages
Category:Companies
Category:Soft drinks
Category:Cola