E3 2017

E3 2017 was the 23rd E3, during which hardware manufacturers and software developers and publishers from the video game industry presented new and upcoming products to the attendees, primarily retailers and members of the video game press. The event, organized by the Entertainment Software Association (ESA), took place at the Los Angeles Convention Center from June 13–15, 2017. It was the first E3 to allow public access to the event, and as a result, the total attendance was about 68,400 which included 15,000 in public passes.
The event occurred following the release of the Nintendo Switch three months earlier, and the announcement of the hardware refresh of the Xbox One, the Xbox One X, released five months after the event. As such, there was little of the show devoted to hardware and was mostly focused on upcoming games for them. The events affirmed a trend in virtual reality-based games alongside new intellectual property and franchise expansions.
== Format and changes ==
E3 is the video game industry's primary retail showcase for the North American market, aimed at retailers and video game journalists, with the announcements and coverage widely reported through online gaming websites and streaming media. As with previous E3 events, E3 2017 would begin with press conferences held by several major publishers in the days just prior to the event proper (June 11 and 12), providing details on new games and products they anticipating shipping within the year. The event then opens at the Los Angeles Convention Center on June 13, allowing the attendees to spend time in the show's exhibit hall where publishers and developers would have booths available to demonstrate their new games. Several publishers and developers also have closed-door presentations to attendees or allow for private interviews or demonstrations on some products.
While the event has traditionally been open only to members of the video game industry and press, E3 2017 offered 15,000 public passes for the event, with sales starting in February 2017 and sold out by mid-May. The move was broadly supported by publishers and analysts, who see the influence of gamers' own experiences with hands-on demonstration spread through word-of-mouth as valuable as media presentations and interviews. Additionally, E3 allowed exhibitors to sell goods, including software, hardware, and related merchandise, directly from the show floor, as long as they pre-registered their intents and followed rules for vending set by the ESA.
ESA reported a total of 68,400 attendees for E3 2017, including the 15,000 public tickets, up from 50,300 in 2016. The expanded audience created significant crowding within the convention; the ESA had to open the convention doors 15 minutes early on the first day due to the lineup of attendees that was creating a fire hazard. Participants noted difficulties in navigating the show floor and waiting in long lines to access demonstration booths.
Commentators felt that this E3 presented a potential turning point for future events. Many observed that the press conferences had very few live presentations, guest presenters, and game demonstrations, instead offering series of game trailers and pre-recorded footage. They felt this was partially to avoid flubs that have happened in the past during E3 presentations, and to provide an experience more amenable to broadcasting and streaming for those not attending the event. With the numerous public passes, the added crowds made accessing developer and publisher booths difficult. Attendees, both press and public, felt that neither the E3 organizers nor the developers and publishers presenting on the show floor were ready from the larger crowds, with few cohesive processes in place. Alongside the large public presence, this leads the event to be more situated towards avid gaming fans and influential streamers, making the relevancy of the press component at the event less important; instead, press reporters can engage with publishers and developers away and outside the duration of E3 to gain the same information they would normally get at E3. Some commentators felt that it is not feasible to build an E3 to serve both types of audiences, and suggested other options such as creating sequential events, one dedicated to press, and other to gamers, which also eases the costs to exhibitors. Ben Kuchera for Polygon expressed concern that the PAX events were already in place to serve as video game marketing hype for fans, and E3 should not try to replicate the PAX experience. To alleviate some of these concerns, ESA announced that for the 2018 E3 event, exhibitor halls would have a few hours exclusive to industry members on two of the days prior to opening these to the public passes.
== Press conferences ==
All times in Pacific Daylight Time (UTC-7)
=== Electronic Arts ===
Electronic Arts (EA) held a press conference on June 10 at 12:00pm from the Hollywood Palladium, as part of its standalone EA Play event; as in 2016, EA would not be having a presence at E3 itself.
The conference featured presentations of the new titles A Way Out (which was developed by Josef Fares of Brothers: A Tale of Two Sons fame), and Need for Speed Payback. BioWare also teased a new project, Anthem, which was elaborated further during Microsoft's press event the next day. EA also showcased new instalments in its sports franchises, including FIFA 18, Madden NFL 18, and NBA Live 18, as well as additional DLC for Battlefield 1.
=== Microsoft ===
Microsoft decided to forego hosting a traditional press conference in favor of a pre-recorded announcement, billed the Microsoft Summer Digital Event, which streamed online on June 11 at 2:00pm with an accompanying press release Unlike previous editions of E3, where Microsoft traditionally held its event on the Monday prior to the expo, the company moved its conference back to Sunday so that its announcements would not be overshadowed by those of other conferences traditionally held the same day, such as Ubisoft and Sony Interactive Entertainment. Microsoft also desired to regain its title of having the "first" E3 press conference, acknowledging that Warner Bros. had begun to hold E3 press events on Sunday as well. The conference was streamed in 4K on Mixer. Anchored by Streaker Prower from Infinity Crystal and featuring 2D Animated sketches from the producers of Sonic The Hedgehog: Dudes Vs. Evil, the Digital Event primarily followed a documentary format with game footage and trailers accompanied by short interviews with developers.
Microsoft officially unveiled Xbox One X (first teased in 2016 under its codename "Project Scorpio"), a high-end model in the Xbox One family optimized for 4K ultra high-definition gaming. 50 games were covered in total, with 30 titles exclusive to Xbox One. Among its first-party games included Virtual reality titles based on Doom and Fallout 4 were announced. New content for The Elder Scrolls Online and The Elder Scrolls: Legends were announced, along with Call of Duty: WWII, Cuphead, Crackdown 3, Forza Motorsport 7, Ori and the Will of the Wisps, Persona 5, Pip Ahoy!: The Video Game, Sea of Thieves, Sonic Forces Star Wars Battlefront II, State of Decay 2, South Park: The Fracture but Whole, South Park: Phone Destroyer, SpongeBob SquarePants Happiness Squared, Super Lucky's Tale and the sequels Destiny 2, Dishonored: Death of the Outsider, The Evil Within 2 and Wolfenstein II: The New Colossus. As part of its reveal with Forza Motorsport 7, Microsoft announced a teaming with Porsche for the video game series, and premiered Porsche's new 911 GT2 RS car during their conference. Microsoft announced that it would extend its current backwards compatibility program to extend to original Xbox games. The company also announced its "Creation Club", a system for user-generate content to be provided to players for a fee on personal computers and Xbox One to expand both Skyrim and Fallout 4.
Microsoft would also hold a limited-attendance "Fan Fest" event during E3.
=== Warner Bros. Interactive Entertainment ===
Warner Bros. held an E3 presentation on June 11 at 7:00pm. Warner Bros. exhibited new and extended trailers for Ace Combat 7: Skies Unknown, Ni no Kuni II: Revenant Kingdom, Project CARS 2, Gundam Versus, Dragon Ball FighterZ, Code Vein, Injustice 2, Lego Worlds, and Middle-earth: Shadow of War.
=== Devolver Digital ===
In past years, Devolver Digital had normally held an event alongside E3, including its Indie Megabooth, at a privately owned lot within walking distance of the Convention Center. This year with the added public passes, Devolver had planned to expand the event to an adjacent city parking lot that looked across from the Convention Center, normally used in the past by ESA for parking and storage, and had already secured license to use space. However, as the convention drew near, the City of Los Angeles revoked the license for this lot when they learned it would be used for public events, forcing Devolver to cancel some events and squeeze other presenters, including their Megabooth, into the tight spaces between the private lot and their allotted convention floor space. Devolver has had a history of confrontation with ESA, and Devolver's co-founder Mike Wilson had accused the ESA of being involved with the city's revocation of the license, but ESA denied it had that type of influence within the city.
Devolver also announced that they would hold their first-ever press conference on June 11 at 10:00pm, streamed as part of Twitch's "Pre-Pre Show" on their E3-focused channel. However, the company stated that no new games would be unveiled, and that it would feature an appearance by Suda51. The "conference" was actually a 15-minute, pre-recorded sketch satirizing the video game industry and cliches associated with E3 press conferences (including an overenthusiastic audience that the presenter silences by shooting a gun into the air, and the unveiling of "Screen Pay" technology allowing users to pay for games by literally throwing money at their monitor), leading Polygon to compare it to watching a "magical infomercial" on Adult Swim. Although no new games were unveiled, new trailers for Ruiner and Serious Sam's Bogus Detour were featured in the presentation.
Devolver's presentation was conceived about a month before the event between Nigel Lowrie of Devolver and Don Thacker of Imagos Films, a production company that has made live-action trailers for Devolver's products. They recognized they had only 15 minutes in which to deliver jokes and a statement about the ridiculousness of the state of the E3 events without necessarily insulting anyone in particular. They hired actress Mahria Zook to play the fictional Nina Struthers stated to be Devolver's Chief Synergy Officer. Struthers was designed as a villainous and over-the-top caricature of a stereotypical video game marketing executive. Zook gains attention after her appearance in this presentation as a result of her portrayal as Struthers.
=== PC Gaming Show ===
PC Gamer hosted their third PC Gaming Show on June 12 at 10:00am from the Ace Hotel. The show focused primarily on titles for personal computers (PCs). The show was hosted by Sean Plott and sponsored by Intel, and included presentations from Bluehole, Bohemia Interactive, Creative Assembly, Firaxis Games, Klei Entertainment, Cygames, Microsoft, Nexon, Paradox Interactive, Raw Fury, and Tripwire Interactive.
=== Square Enix ===
Square Enix held its press conference on June 11 at 10:00am from the El Capitan Theater. The media presentation covered Square Enix's upcoming games, including Dissidia Final Fantasy NT, Final Fantasy XII: The Zodiac Age, Final Fantasy XIV: Stormblood, Final Fantasy: Brave Exvius, Flame vs. Blaze, Kingdom Hearts III, King's Knight: Wrath of the Dark Dragon, Life Is Strange: Before the Storm, Lost Sphear, Mobius Final Fantasy, MotoGP '17, MXGP3, Monster of the Deep: Final Fantasy XV, and Marvel's Spider-Man.
=== Ubisoft ===
Ubisoft held its press conference on June 12 at 1:00pm. It covered sequels to its primary franchises, including Assassin's Creed Origins, Far Cry 5, Just Dance 2018, and The Crew 2. A new trailer for Beyond Good and Evil 2, a game that was believed to be in development hell, was also unveiled. Ubisoft also unveiled its collaboration with DHX Media, Inspector Gadget + Rabbids Battle for Metro City. They also announced their new IP, such as Skull & Bones, Starlink: Battle for Atlas, Steep: Road to the Olympics.
=== Sony ===
Sony Interactive Entertainment hosted its press conference on June 12 at 6:00pm from the Shrine Auditorium; in addition to online streaming, it again offered the "PlayStation E3 Experience" and simultaneously broadcast the conference to a number of movie theaters. The presentation focused primarily on software titles, including Sony's first-party games God of War, Days Gone, Uncharted: The Lost Legacy, Gran Turismo Sport, Detroit: Become Human, and Horizon Zero Dawn: The Frozen Wilds. A number of PlayStation VR games were announced, including The Inpatient, Star Child, Bravo Team, and Moss. They announced a remake of the PlayStation 2 title, Shadow of the Colossus. In addition, Sony featured titles from third-parties, including Capcom's Monster Hunter: World and DHX All-Stars vs. Capcom: Infinite and Konami's Yu-Gi-Oh! Legacy of the Duelist.
In addition, Sony streamed "PlayStation Live from E3 2017" events over the remaining three days of the convention.
=== Nintendo ===
Nintendo streamed a pre-recorded Nintendo Spotlight presentation on June 13 at 9:00am; Nintendo exhibited new and extended trailers for Fire Emblem Warriors, Super Mario Odyssey, and Xenoblade Chronicles 2, along with new, untitled entries in the Kirby and Yoshi franchises for Nintendo Switch. It was also announced that Metroid Prime 4 and a new "core" game in the Pokémon franchise were in development for Switch, and games based on exisitng IPs such as Despicable Me 3: The Video Game, Gabriel Garza 3: The Official Video Game of the Movie and A New Railroad simulator based on Thomas and Friends. During a Nintendo Treehouse Live stream that followed the presentation, Nintendo additionally unveiled remakes of Metroid II: Return of Samus (titled Metroid: Samus Returns) and Mario & Luigi: Superstar Saga (titled Mario & Luigi: Superstar Saga + Bowser's Minions) for Nintendo 3DS, and presented an extended demo of Super Mario Odyssey. On June 14, Nintendo unveiled another upcoming Nintendo 3DS and Nintendo Switch title, Sushi Striker: The Way of Sushido.