Subway

==Pete's Super Submarines==
===1965–1967===
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Subway was founded on August 28, 1965 under the name of Pete's Super Submarines. The first location was owned by the late Peter Buck and the late Fred DeLuca.
===1967-1968===
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==Pete's Subs==
===1968–1970===
==Pete's Subway==
===1970–1972===
This marks the first use of the arrows in the S and Y of the logo, a motif that has been used by the company's logos since (this is done to promote "movement and motion", as it caters to a "very active, athletic" customer base, in addition to highlighting fast service). This is also the first appearance of "Subway" in the name, in which it would be shortened to 2 years later.
==Subway==
===1972–1973===
As the chain continued its expansion across the U.S. in 1972, Pete's Subway was shortened to present-day Subway. The "Subway" here was borrowed from the previous logo. This logo was short-lived (most likely a placeholder), as it would quickly be replaced the following year.
=== 1973-2002 ===
==== 1973-1976 (primary), 1976-1984 (secondary) ====
==== 1976-1982 ====
==== 1981-1984 ====
==== 1984-1988 ====
==== 1988-2002 ====
In 1988, Subway introduced a modified version of the logo it had been using since 1976, introducing a bicolor scheme to the wordmark where the "SUB" was white and the "WAY" yellow (promoting "positivity and flavor"). Also, the oval was modified to take up less space.
After the next logo was introduced, most older locations kept using this logo until the late 2000s. However, some northern Canadian locations continue to use this logo. Additionally, it can also still be found on some Duke ovens at some locations, and on remaining interior decals at older locations.
===2002–2016===
On March 4, 2002, Subway's logo got a "hip" makeover. During this time, the slogan "Eat Fresh." was used, which was introduced a year prior under the previous logo.
Here, the yellow color for the "WAY" was now a reference to the "freshness" of the food made there. An outline used with the previous wordmark in in-store branding since the late 1990s was incorporated here, with the green color that had been applied to the previous logo's oval in commercials during the same time, to refer to the "healthiness" of the chain's offerings.
This logo is still used at most of its locations, but is gradually being phased out as they are being closed down or renovated, therefore having their signages updated to the current logo, which has been happening on a mass scale since 2021 (when Subway launched its current "Eat Fresh Refresh" campaign).
====2015–2016====
On December 28, 2015, Subway introduced a new, all-green version of its previous logo to go with its new slogan, "Founded on Fresh" (which would since quickly be changed to "Fresh Is What We Do"), referencing its origins and its place as a driving force in popularizing assembly line-style fast food, in addition to celebrating its 50th year and the life of DeLuca, who died earlier that year.
This logo was short-lived (most likely a placeholder for the current one), lasting shy of only 8 months (which is why this was rarely, if any, used at any of its locations, since most have stuck with the previous one).
===2016–present===
On August 5, 2016, Subway received its first dramatic overhaul in 14 years in an attempt to revitalize its brand image amidst falling sales.
The colors of the logo were swapped, while also having a striking resemblance to the 1988 logo, typeface-wise. Like the previous logos, this logo sometimes appears in yellow and white, but this time the logo's colors are reversed so that the "SUB" still appears in yellow and the "WAY" appears to be in white or green, instead of it being backwards. Additionally, a new "Choice Mark" was created (see /Other), which consists of the two arrows making a big "S" with a smaller white "S" in the negative space. This identity would since then be rolled out to other countries starting in 2017.
*Business Insider
*CNN Money
On August 24, 2023, Subway announced that it would be acquired by Roark Capital Group for 9.5 billion US dollars, ending its family ownership after almost 60 years.
==References==
==External links==
==Notes==
a. Haynes currently serves as president of Subway as of November 2019.
Category:Subway
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