Disney Star

Disney Star is the largest TV broadcaster in India. It was originally founded as STAR TV by the then-News Corporation and later renamed to Star India. Star India was acquired by The Walt Disney Company in 2019 along with other assets of 21st Century Fox, and officially renamed itself to Disney Star on 14 April 2022.
Its biggest competitors include Zee Entertainment Enterprises, Culver Max Entertainment (formerly Sony Pictures Networks India) and TV18 (including Viacom18) across India, as well as the Sun TV Network in several Indian regional states.
==STAR TV==
===1990–1994===
STAR TV (Initially an abbreviation for Satellite Television Asian Region) was launched in British Hong Kong on 1 August 1990 by Hong Kong conglomerate Hutchison Whampoa (now CK Hutchison Holdings) to become a pan-Asian television network. It later expanded its service into Mainland China, Macau, Taiwan, South Korea, Japan, Southeast Asia, India and the Middle East.
On 1 May 1993, Rupert Murdoch’s News Corporation purchased 63.6% shares of STAR TV for $525 million, followed by the purchase of the remaining on the same day, becoming a wholly owned subsidiary of News Corporation.
===1994–2000===
Another new company-wide look designed by Novocom was adopted on 30 June 1994 at midnight. A new look produced by 3 Ring Circus for the STAR TV Network was introduced on 30 March 1996. All of the STAR TV channels adopted logos with a pentagram, square and frame. In any channel promos, the STAR TV logo spinning dice format in every sides.
===2001–2011===
STAR TV underwent a corporate rebrand on New Year's Day 2001 at stroke of midnight and introduced a new set of logos. During that time, STAR TV officially changed its new company name to Star. The logo scheme of the STAR TV Network (the name of the channel next to the Star logo icon, contained within a rectangle with two opposite corners rounded) that had been used throughout the 2000s. Almost all Star-branded TV channels across Asia, with the exception of Viva Cinema, introduced new logos with this design.
On 1 August 2009, News Corporation restructured the STAR TV Network by dividing them into three divisions: STAR India, which retained STAR TV's India channels, Fox International Channels Asia (later Fox Networks Group) in Southeast Asia region, and STAR Greater China which comprising all assets in Mainland China, Hong Kong, Macau and Taiwan. Meanwhile, another division in the Middle East, STAR Select was later absorbed into Fox Arabia (later Star Channels).
STAR Greater China itself later broke up into STAR China Media, which was sold to China Media Capital on 1 January 2014 and remaining assets in Hong Kong and Taiwan became a part of Fox Networks Group Asia, later known as Disney Networks Group Asia Pacific since 1 October 2021. Thus, STAR TV transformed into a foreign-owned Indian media company. This logo is still used for a handful of STAR divisions, such as the now-unaffiliated STAR China Media, as well as Fox Star Studios (now Star Studios) until 2022 and the Middle Eastern Star Movies channel until 2024.
==Star India==
===2011–2022===
====2011–2016====
On 1 April 2011, nearly a year after British design agency Venturethree rebranded Star India’s flagship channel Star Plus, the brand introduced a new corporate identity for Star India, with Kohinoor as the corporate typeface. The identity was centered on a glowing star, dubbed the ‘Hot Star’. This is not to be confused with the network’s digital streaming service, Hotstar, which was launched in 2015. The line was reduced from the end of the star, giving the star its current look.
*Brand New.
From 28 June 2013 to 19 March 2019, Star India was a part of now defunct 21st Century Fox after the original News Corporation was split.
====2016–2022====
Another British design agency, DesignStudio, introduced a new identity for Star in 2016. The logo was simplified and flattened. This rebrand is confined to the network’s corporate website and social media platforms.Star 2016 redesign - DesignStudio The Cádiz font by Luzi Type was introduced for usage on the website and social media, while Kohinoor remains in use by several TV channels.
On 20 March 2019, The Walt Disney Company completed its acquisition of 21st Century Fox, of which Star India was a fully owned subsidiary. The Walt Disney Company’s Indian operations were greatly augmented by the acquisition, as Star India, Star’s digital content platform Hotstar and direct-to-home satellite TV operator Tata Sky (now Tata Play) are now part of the Disney portfolio.
Since 2021, The Walt Disney Company has also expanded the Star brand with Star general entertainment hub on Disney+ internationally, as well as Star Channel and Star+ in Latin America. In 2022, as they started to drop FOX branding in their channels, Disney Networks Group Taiwan relaunched Star World and Star Movies Gold to replace FOX Taiwan and Fox Movies until its said shutdown on December 31, 2023. Starting March 2024, Fox Networks Group Middle East will rebrand itself into Star Channels, with a new branding for its existing Star-branded channels: Star Movies and Star World, as well as rebranding all of its Fox channels into Star branding.
==Disney Star==
===2022–present===
On 14 April 2022, Star India officially rebranded as Disney Star, three years after its acquisition by Disney. The orange Star logo from 2016 has been placed next to the Disney logo.
*Twitter
==References==
==External links==
Category:Disney Star
Category:Walt Disney Direct-to-Consumer and International
Category:The Walt Disney Company
Category:Disney
Category:Fox Entertainment Group
Category:Fox Corporation
Category:Television broadcasters
Category:Television channels, stations and networks
Category:Television broadcasting companies in India
Category:Media companies in India
Category:Websites of India
Category:Mumbai
Category:India
Category:Asia
Category:Television channels and stations established in 1990
Category:1990s
Category:1990