Cröonchy Stars

Cröonchy Stars was the Swedish Chef's breakfast cereal, distributed by the Post Cereal Company in 1988 and discontinued a year later. The cereal box listed its ingredients on the side panel, as with most other food products, including a few exemptions: no trombones, no broccoli, no shoe trees and no wheelbarrows.New York Times "Muppet Chef Whips Up Commercials for Post" by Isadore Barmash, August 29, 1988 Some of the names considered for the product included Oople-Sauceys, Croonchy Poofs, Moopettes, and Stoopid Flakes.Jim Henson's Red Book - 11/6/87 “VTR Chef Commercial – Cereal.”
Among the various premiums and promotions offered during the production of the cereal were a Swedish Chef doll, Swedish Chef mug, a mini-flashlight, and a Crazy Recipes Card Game.
Croonchy Stars box - crazy recipes.jpg|Crazy Recipes
Croonchy Stars box - poster and transfers.jpg|Poster and Transfers
Croonchy Stars box - stoopid games.jpg|Stoopid Games
croonchy stars premium.jpg|Premiums: flashlight, mug, and doll
Croonchy Stars poster and transfers.jpg|Premiums: poster and transfers
Croonchy Stars doll offer.jpg|Doll mail-in offer
Croonchy.jpg|Print advertisement
Stoopid_flakes_mockup.jpg|Early box cover mock-up.
SC_10470_JHcerealideas.jpg|Some of Jim Henson's ideas for cereal commercials.
File:croonchystars back.jpg
==Commercials==
Commercials were filmed in November 1987 when the project was still being called Stoopid Flakes. New commercials were filmed in Spring 1988. The 30-second television spots were produced for an $8 million advertising campaign that launched September 5, 1988.
File:1992 Croonchy Stars Cereal Commercial
File:Swedish Chef - Croonchy Stars
File:Swedish Chef Cereal Commercial #1
==Sources==
==External links==
* Priced Nostalgia "Unmasking the designer behind The Muppets’ Swedish Chef’s Croonchy Stars ceral box" November 18, 2010 by Hillary DePiano
* Priced Nostalgia "Stephen Longo gives an inside look into the creation of the Muppet’s Croonchy Stars Swedish Chef cereal box" January 27, 2011 by Hillary DePiano
* Priced Nostalgia "The Muppets Croonchy Stars Swedish Chef cereal box logo concept art and inkings" March 3, 2011 by Hillary DePiano
__NOWYSIWYG__
Category:Muppet Food Products
Category:Daryl Cagle