Joseph Serf

Joseph Samuel Serf was an American born in Dayton, Ohio, on 25 May 1972. 
== Biography ==
Serf graduated from Harvard University in 1993 and founded Serf Systems.
Serf completely disappeared from public view after a near-fatal skiing accident in Val d'Isère in 2007. Subsequently, he became famously reclusive, appearing only in publicity photographs and events since then, and started developing the SerfBoard.
In reality, Serf had died in the skiing accident. Sarah Jane Smith deduced what had happened after Luke Smith and his sister Sky saw a small part of Serf's face briefly turn to pixels during the SerfBoard launch rehearsal, and she noticed that in all his appearances, Serf had never once made physical contact with anything or anyone. 
The later Serf was in fact a hologram simulation maintained by Skullion slaves led by John Harrison, the Serf Systems PR officer. The hologram was capable of hypnotising individuals, which Harrison intended to use to make consumers buy the SerfBoard and make him rich. 
Luke and Sky later took control of the simulation, and made it disappear after the Skullions had been freed and Harrison had been defeated. 
After Sarah Jane, Luke, Sky, Rani Chandra and Clyde Langer watched a news report about Serf's unexplained disappearance, Sarah Jane noted how sad it was that the public would never find out what happened to the real Joseph Serf. (TV: The Man Who Never Was)
== Behind the scenes ==
* The name Joseph Serf was used as a pseudonym by actor Patrick McGoohan when he directed "Many Happy Returns" and "A Change of Mind", two episodes of his classic 1960s series, The Prisoner (1967-68).
Category:20th century individuals
Category:21st century individuals
Category:Human business owners
Category:Human inventors