ABS-CBN

ABS-CBN (an initialism of the network's former names, Alto Broadcasting System - Chronicle Broadcasting Network) was a Philippine commercial broadcast television network that is the flagship property of ABS-CBN Corporation, a company under Lopez Holdings Corporation, ran by the López family.
==Alto Broadcasting System==
===1953–1957 (primary), 1957–1961 (secondary)===
ABS-CBN was founded on October 23, 1953 as ABS known as Alto Broadcasting System.
===1957–1961===
==Chronicle Broadcasting Network==
===1956–1961===
The logo of Chronicle Broadcasting Network (CBN) consisted of three blocks with the text CBN.
==ABS-CBN==
===1961–1963===
In 1961, with the opening of the network's first provincial station in Cebu, ABS and CBN merged to form "ABS-CBN". The first logo of the newly-formed network consisted of a black box with the ABS and CBN names on it, and a big letter B connecting the ABS and CBN names. The logo is placed between two numbers, 3 and 9, which then represented the network's owned channels in Metro Manila during this period.
===1963–1967===
===1967–1972===
The now-iconic design consisting of three rings, a line, and a square made its debut on February 1, 1967. The logo, then in monochrome black and white, had three rings that represent the three island groups of the Philippines (Luzon, Visayas, and Mindanao) and a vertical line signifying a transmitter, with a square enclosing the symbol. The symbol resembles a lollipop and spinning top toy (trumpo in Filipino).
The logo was revived in 1986 campaigning with Watch Us Do It Again and promoting the network as The Star Network, however the 1986 logo was used on some purposes.
===1969–1972===
In time for the color television broadcasts in the mid 1960's, ABS-CBN started incorporating the now-iconic RGB colors into the rings of its logo. The logo was used in 1970 to promote color broadcasting.
===1986–1996 (primary), 1996–2000 (secondary)===
Despite that it officially stopped its usage in 2000, this logo is still used outside its headquarters, at the ABS-CBN Broadcasting Center building, and inside ELJ Communications Center.
===1996–2000===
===2000–2013===
The logo was given a major revamp on January 1, 2000, with the dawn of the new millennium.
Despite that it officially stopped its usage in 2014, the 2000 logo continued to be used as on-screen bug logo until October 30, 2015, on sign-on and sign-off until March 23, 2016, on opening of some of its shows until 2018 with the last show to use the 2000 logo is Wansapanataym, on the logos of its programming blocks PrimeTanghali and Primetime Bida until the shutdown of the main ABS-CBN terrestrial channel on May 5, 2020 due to the expiration of its broadcast franchise, inside the network's headquarters, on microphone flags, at the end of the network's Philippine National Anthem music video until the shutdown of its main terrestrial channel on May 2020, on some of the network's service vehicles, on Plaque of Appreciation (where its corporate name and network's parent company of the same name is used), on the Pinoy Big Brother house until June 2015, at the bottom-right of YouTube videos of the network's entertainment division and as the logo of ABS-CBN Licensing until 2019, at the ID card used to enter the network's headquarters, and on an ID lace of some of its employees.
===2013–2020===
As ABS-CBN prepared to celebrate 60 years in television, the network began working for the modification of its 2000–2013 logo in 2012 when the bosses saw it was time to review how the Kapamilya network presented itself to its consumers. ABS-CBN executives which included Bartolome, Labayen, and other executives—review the network’s visual identity and logo. The process entailed designing hundreds of sample ABS-CBN logos ranging from slightly altered versions of the three rings to the extremely far-off. Singapore-based design firm FutureBrand was chosen to design its future new logo and associated visual elements. The hundreds of logo studies were narrowed down to three and finally one–a minimally altered version of the 2000 logo.
ABS-CBN then modified its 2000 logo design, being the final design for its new logo by January 1, 2014, on September 9, 2013 as secondary logo as part of the network's 60th anniversary, preparation for digital television broadcasts, and a nod to the bigger role of new media in the network’s interests. The logo then officially became the primary logo on January 1, 2014.
On May 5, 2020, ABS-CBN was issued a cease and desist order by the National Telecommunications Commission (NTC), after the NTC refused to renew the network's broadcast franchise, resulting in its shutdown. Two months later, on July 10, 2020, the House Committee voted 70-11 to reject the franchise renewal of the network. As a result of the non-renewal of its broadcast franchise, its channel 2 frequency was then handed over by the NTC to ALLTV on January 5, 2022 and it was replaced by other channels owned by the network such as Kapamilya Channel (launched on June 13, 2020 through cable and satellite providers) and A2Z (through ABS-CBN's blocktime agreement with ZOE Broadcasting Network), plus blocktimes and partnerships with other networks such as TV5 and GMA Network. However, it is still used for corporate purposes, logo of the network's parent company of the same name, divisions such as ABS-CBN Entertainment, as opening logo of some shows, and at the end of Christmas and Summer station IDs that were released after the shutdown of the main ABS-CBN terrestrial channel such as the 2020 Christmas Station ID "Ikaw ang Liwanag at Ligaya" and 2021 Summer ID "Feel Good Pilipinas".
*One Design PH
*The story behind ABS-CBN's refreshed logo
==External links==
Category:ABS-CBN
Category:Lopez Group
Category:ABU
Category:Television
Category:Digital television
Category:Television channels
Category:Television broadcasters
Category:Radio broadcasters
Category:Mergers
Category:Companies listed on the Philippine Stock Exchange
Category:Defunct
Category:Defunct television channels in the Philippines
Category:Television channels in the Philippines
Category:Television stations in the Philippines
Category:Digital television channels in the Philippines
Category:Quezon City
Category:Manila
Category:Philippines
Category:1950s
Category:1953