Citigroup

==Citigroup==
===1998–1999===
Citicorp merged with Travelers in 1998 to become Citigroup.
===1999–2007===
A member of citigroup.svg|Byline
==Citi==
===1999–present===
Citilogosketch.jpeg|Original sketch made on a napkin
In August 1999, Citigroup unveiled a new identity that was designed by Paula Scher from Pentagram, who originally created the logo for Citigroup on a napkin within 10 minutes (often called the 1.5 million-dollar napkin). Her partners were wary that their client (Citigroup) would not pay for something created so quickly, as they sell their design process. Scher replied that she was selling ten minutes of her entire life's experience.hillmancurtis.com - Paula Scher
From 1999–2011, this was used as a brand logo, with the 1999 and 2007 logos being used as corporate logos, but was later used as a corporate logo in 2011, along with being a brand logo.
====2007–2011====
===2023–present===
With no prior announcement, Citi updated their logo in March 2023. The 1999 logo is still used sporadically across their website.
==References==
==External links==
Category:Citigroup
Category:Banks
Category:Finance
Category:Financial services
Category:Companies of the S&P 500
Category:Banks in the United States
Category:Financial services companies of the United States
Category:New York City
Category:New York
Category:United States
Category:1990s
Category:1998