Lil' Chief Records

Lil' Chief Records is a New Zealand based indie pop record label formed in 2002. Operating from the Auckland suburb of Mt. Eden, it was founded on releases by The Tokey Tones and The Brunettes. The label's roster now includes a collective of pop artists such as Jonathan Bree, Princess Chelsea, The Ruby Suns, and Edmund Cake.
The label's first release was the debut LP of Bree's band The Brunettes. In 2011, Lil' Chief Records released Princess Chelsea's debut album, Lil' Golden Book, followed by The Great Cybernetic Depression in 2015, a cover album Aftertouch in 2016, and Princess Chelsea's latest record, The Loneliest Girl.