State Express 555

State Express 555, simply known as 555, is a British brand of cigarette.
== Sponsorship ==
British American Racing in 1999 originally wanted to brand Ricardo Zonta's car in the blue & yellow livery of 555 World Racing, whilst branding Jacques Villeneuve's car with Lucky Strike colours. However, the move was blocked by the FIA, and they were forced to run two similar liveries. They opted to have the Lucky Strike brand on the left of the car and 555 World Racing on the right, with a zip going along the middle of the nose. It was highly unpopular, and so for the 2000 season, they chose to just display mostly Lucky Strike logos, with small 555 World Racing logos on the side and nose.
Some years between 2000 and 2006 (After Honda had bought out BAR, and were under pressure to drop tobacco sponsorship under new EU legislation), they prominently displayed the 555 World Racing brand at the Chinese Grand Prix, where the 555 brand is better known. However, from 2007 until their withdrawal at the end of 2008, Honda adopted a livery with no sponsorship logos at all, but a livery depicted Earth to raise environmental awareness. In countries where tobacco sponsoring was banned, the 555 logos were replaced by three crescent moons.
== External links ==
* 555 - ChicaneF1.com
Category:Sponsors