Louis Vuitton (clothing brand)

Louis Vuitton is a French fashion house specializing in the production of suitcases and bags, fashion clothes, perfumes and luxury accessories under the eponymous trade brand. The company is currently part of the international holding LVMH. 
Louis Vuitton was born in 1821 in Franche-Comté . As a child, he learned to use the tools of his father, a carpenter. At 14, Louis decided to try his luck in Paris , where he traveled on foot; he had to walk 400 kilometers separating him from the capital. In 1837 he became an apprentice to a chest maker and began to make travel chests. Suitcases in the modern sense did not yet exist, so Louis, having invented them, made a breakthrough in this matter, coinciding with the development of rail transport and cruise ships, when people began to move more actively. The flat suitcases proposed by the master (they were called Trianon, after the name of the special waterproof fabrics with which they were covered) made a splash: they could be stacked one on top of the other and easily opened from the side. Louis Vuitton also invented a round chauffeur bag (placed in the spare tire hole), a floating air-cushion suitcase, and a secretary case that could be used as a desk. His fame as a suitcase maker grew, which was greatly facilitated by the Empress Eugenie, wife of Napoleon III. In 1854, Vuitton founded his own trading house. Traces of it can still be seen on the pediment of a shop on the Champs Elysees , where it says: "Louis Vuitton, suitcase manufacturer, Parisian trading house, founded in 1854 ".
The children continued the work of their father. Georges Vuitton took over the company in 1892. It was he who developed the brand's monogram: a flower with four petals placed in a circle, a rhombus with a four-pointed star, the same star in the negative version and the initials LV. Georges Vuitton also created the first bag of this brand, which travelers carried with them. She suddenly became a light canvas bag, originally designed to store dirty laundry in a suitcase. Since 1936, the company was headed by Gaston Louis Vuitton, then management passed to his daughter Odile. 
Today, the Louis Vuitton brand is represented by the Louis Vuitton Malletier (LVM). This company until 1987 was a branch of the Louis Vuitton SA holding, which includes other trading houses, such as " Veuve Clicquot Ponsardin ". The Louis Vuitton group is listed on the Paris Bourse. In 1987, the group merged with another luxury wine and spirits player, Moët Hennessy. In 1989, one of its main shareholders, the French billionaire Bernard Arnault, took control of the company.
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