Del Mar Network

Del Mar Network (abbreviated as DMN as of 2022) is an American cable television channel owned by Colibri Group Ltd. It is a part of Del Mar Network LLC., a division that also has the broadcasting and production activities of DMN2, DMN Dazzle, and DMN Rubble under its purview.
The channel was first launched on September 18, 2020; the channel primarily broadcasts original animated programming, mostly animated comedies. It currently runs from 6 a.m. - 1 a.m. ET/PT. Del Mar Network is aimed at preschoolers and kindergarteners aged 2–6 during the early morning hours, older children and teenagers aged 7–17 in the afternoon and early evening, and young adults aged 18–49 during the late evening and early late-night hours.
Del Mar Network offers an alternate Spanish-language audio feed, either via a separate channel with the English audio track removed as part of a package of Spanish-language television networks sold by subscription providers, or a separate audio track accessible through the SAP option, depending on the provider.
In 2022, the channel was shortened to DMN.
As of March 2023, Del Mar Network is available to approximately 24 million paid television households in the United States.
== History ==
=== 2020-2021 ===
thumb|Del Mar Network's original logo, used from September 18, 2020 to January 12, 2021.
In September of 2011, Del Mar Cartoons Ltd. was first founded. However, no cartoons were under development until November 2019, with Sam and Friends being its first project to date. On December 23, 2019, Del Mar Cartoons Ltd. has acquired several companies responsible for certain webtoons with negative critics including Greenyworld Productions, Magic-Mario Limited, and Finley Small Productions. As a result, Del Mar Cartoons Ltd. has owned the entirety of each company's libraries including Greeny Phatom, World of Jake, Luckie The Cute Girl Mouse, Sherbette Mousse The Mouse, etc.
On February 4, 2020, Del Mar Cartoons Ltd. announced its plans to launch both a broadcasting division and a cable television network as an outlet for Del Mar's considerable library of animation. In August of 2020, Colibri Group Ltd. bought out a 25% stake in the company, just two months before the launch of the then-new Del Mar Network, which resulted in Del Mar Cartoons Ltd. to become a partial division of Colibri Entertainment.
On September 18, 2020, Del Mar Network launched at 8 a.m. ET/PT with an ident featuring colored slides of each DMC character, followed by a special event, Sam's Guide to Del Mar Network hosted by Sam McPherson from Sam and Friends, one of Del Mar Network's many exclusive original animated programs. After the special, the first episode of Amy Quasar The Science Girl was shown. Initial programming on the channel consisted exclusively 12 original animated series, which were all shown in 1-hour-block formats. At that time, the channel broadcasted 12 hours a day, running from 8 a.m. to 8 p.m. ET/PT.
At first, cable providers in Oklahoma, Boston, Cincinnati, Florida, Los Angeles, New York City, Philadelphia, and Washington D.C. carried the channel. From its launch until the 2022 rebrand, the channel was originally named "Del Mar Network". In August of 2022, in part of a corporate rebrand, the channel's name was dropped in favor of a new three-initial logo, and as a result of the decisions made, the channel today was referred to simply "DMN".
A challenge for Del Mar Network was to overcome its low penetration of existing cable systems. When launched on September 18, 2020, the channel was carried exclusively on Colibri Cable. However, it benefited from package deals. New subscribers to sister channels ColibriTV, Toon TV and TCC could also get access to Del Mar Network through such deals. The high ratings of Del Mar Network over the following couple of years following its launch led to more cable systems including it. By the end of 2022, Del Mar Network has become "the third most popular channel in the United States".
=== 2021-2022 ===
thumb|Del Mar Network's second logo used from January 13, 2021 to August 28, 2022. Unlike the first, the logo took on a more spherical design.
On January 13, 2021, Del Mar Network has dumped its simple TV-designed logo in favor of a new rebrand which featured the three channel name initials in a circle (with the letters merging together), and the name outside in another circle. The rebrand also featured some elements inspired by the classic Noggin look from 2000-2002. In February of 2021, three new original series debuted on Del Mar Network, Cheryl and the Magic Necklace, The Rapunzels, and Aloha, Hana-Hulu!. The weekend schedules were increased to 14 hours (7 a.m. to 9 p.m. ET/PT). Even though the weekend schedules were increased, the weekday schedule was left unchanged.
The following month, Del Mar Network launched three more original series, Jordan and Jordan, Jennifer!, and Mark and Mike as DMC's original production library began to grow. During that time, the daily schedules gained another two hours, (the 6 a.m. hour, and the 10 p.m. hour), where the network increased to nearly 17 hours of broadcasting a day (6 a.m. to 11 p.m. ET/PT) as of March 27, 2021.
Another new DMN original, and the first to be collaborated with DMC and Colibri Animation called The Stella Williams Show premiered in May of 2021, which features a fictional portrayal of Colibri's Stella Williams, who is a voice actress, musician, artist, and dancer. The daily schedules also gained the 11 p.m. hour that very same month, thus broadcasting exactly 18 hours a day (6 a.m. to 12 a.m. ET/PT).
2022 saw the debut of The Ash and Lee Show and Life of Jasmine, which are spin-offs of both Sam and Friends and Jasmine's Mermaid Adventures respectively, and another original series: FrankenFriend.
For the first few years of Del Mar Network's existence, programming meant for the channel would also air on ColibriTV, TCC, and/or ToonTV, which were all full-service cable networks that carried a variety of different acquired and original programing genera, in order to increase the shows' (Del Mar Network's) exposure; examples include The Stella Williams Show, Jordan and Jordan, The Rapunzels, and Sam and Friends.
=== 2022-present ===
thumb|Short version of the logo, unveiled on April 19, 2022, and was used in tandem with the previous logo until it became the primary logo on August 29, 2022.
In Late 2021, production for the third logo and rebrand began. The prototype logo for the third logo was designed at Colibri Entertainment, but went unused. The second and final version of the logo was created in April 2022, designed in-house at Del Mar Studios Corporation, was then unveiled the following month, and it was used in tandem with the 2021 logo and branding before its full rebrand on August 29, 2022.
Five months earlier in April 2022, Del Mar Network announced a Hair Flairs spin-off movie called The Hair Flairs' Beginnings, which served as both an origin story of how the long-hair girl band first got together, and as a pilot for a potential spin-off series of The Rapunzels. The movie first premiered on June 18, 2022.
In July 2022, it was slated that Greeny Phatom, World of Jake, Finley's World, Geo's World, The New Magic-Mario Adventures, Gree City, and Luke City were all coming to an end, with their final episodes aired on September 4, 2022 as part of a special farewell marathon of all said shows after their two-year-run on the network. The following week on September 12, 2022, the shows were all permanently removed from Del Mar Network altogether two weeks after the channel's big rebrand to make room for additional reruns of Jordan and Jordan, FrankenFriend, Amy Quasar The Science Girl, Sonata The Time Girl, and Cheryl and the Magic Necklace. As a result, the only Magic-Mario Limited-produced program that was left on the network was Luckie and Sherbette, which premiered their third and final season on September 17, 2022. However, the removal of the shows was only temporary, as they eventually returned to the schedule on April 17, 2023 due to constructive criticism from fans claiming that Del Mar Network was becoming merely too "Girl-centric".
At its 2023 upfront, Del Mar Network announced 14 new series for mid-season, including All About Brenda! (a Sam and Friends spin-off series with Brenda Robinson as the titular character), The Hair Flairs (a spin-off series of The Rapunzels), The Animal Whisperers, Spinelli The Friendly Spider Girl, Fairy Sweet, Heart of Valentines, Jenny The Genie, Skaterz, Greene with Envy, Viva La Rosa, Sons of a Witch, Desiree and Esme, Zarlena: Apocalypse Warrior, The Sunny Days Show, and Nova (the second DMC/Colibri collab animated series, unrelated to the PBS program of the same name). Most of these new originals premiered on April 15th, while Sons of a Witch premiered on April 22nd.
In November 2022, Colibri Group Ltd., owner of Colibri Entertainment (which also holds a 25% stake in Del Mar Entertainment Group), announced that they would launch a Canadian version of Del Mar Network. The channel launched on January 1, 2023, replacing the original version of ColibriTV in Canada. On that very same day, ColibriTV was also relaunched as a separate channel.
The Saturday and Sunday schedules gained another hour as of April 15, 2023, where the sign-off time changed. Instead of the usual 12 a.m. slot, Del Mar Network would sign off at 1 a.m., thus increasing the network's weekend broadcasting time to 19 hours.
At Del Mar Network's Fall 2023 upfront, the network announced an additional 10 new original series, which includes reboots of two webseries, The Cowabunga Brothers, and Greeny Phatom spin-off, The Santed Sailor Kids, along with new original programs Shortiez, Under Construction, Super Zeros, The Army Zone, and Street Racers.
In May 2023, it was reported that Jordan and Jordan, Cheryl and the Magic Necklace, The Ash and Lee Show, The Rapunzels, Luckie and Sherbette, and The Hair Flairs will all be removed from the Del Mar Network schedule to make room for the new programs targeted towards a male audience and move to girl-centered DMN Dazzle in August 2023.
As of June 5, 2023, the weekday schedule also gained the 12 a.m. hour, where the channel now broadcasts 19-hours a day.
As of June 26, 2023, Colibri Group has bought out the remaining 75% stake in the Del Mar Entertainment Group and all its divisions, and all of DMEG including its animation division and its broadcasting channels all became a subsidiary of Colibri. As a result, Del Mar Broadcasting was folded into Colibri Broadcasting Ltd., thus allowing the company to take full control of Del Mar Network, DMN2, and any future sister channel that Colibri would announce and launch to basic cable television.
== Gallery ==
Main article: Del Mar Network/Gallery
== Programming ==
Main article: List of programs broadcast by Del Mar NetworkDel Mar Network's current original programming includes such shows as Sam and Friends, Mark and Mike, Amy Quasar The Science Girl, and Fairy Sweet. The network's original programming is produced at Del Mar Cartoons Ltd., while other shows have either been co-produced with or acquired from other studios, including the affiliated divisions like Magic-Mario Limited and Jakelsm Enterprises.
For its first four months of broadcasting, Del Mar Network has aired various episodes of Sam and Friends, Jasmine's Mermaid Adventures, World of Jake and Greeny Phatom in constant rotation, until many more new programs began production for the network's rapidly increasing line of original productions. Colibri's small ownership of Del Mar Entertainment Group gave the network access to an established animation studio, which would result in collaboration of future works such as The Stella Williams Show, and upcoming erotic-comedy, Nova. Due to the lack of room in the network's schedule as of May 2023, Del Mar Network announced that upon the launch of DMN Dazzle, several of its girl-lead programs would be moving to the sister channel as of August 2023, which includes The Ash and Lee Show, The Rapunzels, Luckie and Sherbette, Cheryl and the Magic Necklace, Jordan and Jordan, and The Hair Flairs.
=== Original series ===
Much of Del Mar Network's original programming originates from the network's in-house studio, Del Mar Cartoons Ltd. Beginning as a independent animation studio prior to the network's 2020 launch, this studio would produce some of the network's earliest original series, including Sam and Friends, Jasmine's Mermaid Adventures, Amy Quasar The Science Girl, and Sonata The Time Girl. The network's line of original programming began to rapidly grow as of early 2021 beginning with Cheryl and The Magic Necklace, and The Rapunzels.
== Related brands and units ==
=== DMN2 ===
Main article: DMN2
thumb|Logo for sister channel DMN2 which first launched on November 19, 2022DMN2 is an alternate brand of Del Mar Network owned by Del Mar Entertainment Group that showcases the same programming seen on the main channel, but with a completely different schedule with said shows placed in different timeslots. It was first launched on November 19, 2022, replacing G4 after its short-lived 2021 revival. The channel primarily broadcasts from 7 a.m. to 2 a.m. ET/PT daily.
=== DMN Dazzle ===
Main article: DMN Dazzle
thumb|Logo for sister channel DMN DazzleDMN Dazzle is a girl-oriented brand of Del Mar Network, which was announced by Del Mar Entertainment Group and Colibri Group on April 10, 2023 in response to the criticism received by fans for the network being mostly "too girl-oriented" after the temporary removal of shows like Greeny Phatom, World of Jake, The New Magic-Mario Adventures, etc. The programs originated from the network will be geared towards a female audience. The channel was launched on June 30, 2023.
=== DMN Rubble ===
Main article: DMN Rubble
thumb|Logo for sister channel DMN RubbleDMN Rubble is a boy-oriented brand of Del Mar Network. The programs featured on the channel is geared towards the male demographic, and it first launched on August 29, 2023.
=== Del Mar News Channel ===
Main article: Del Mar News Channel
thumb|Logo for sister channel Del Mar News ChannelDel Mar News Channel is a news-centered brand of Del Mar Network, with programs centering around news, weather, etc. The channel was first launched on January 14, 2024.
=== Other services ===
Description 	Service
thumbDel Mar Network on Demand	Del Mar Network on Demand is a video service on cable and satellite providers which launched in 2022.
thumbDMN+ 	DMN+ (launched on April 7, 2023) is a subscription video-on-demand service of Del Mar Entertainment Group, LLC. All of Del Mar Network's original series can be seen on the DMN+ service.
== Production Studios ==
=== Del Mar Cartoons Ltd. ===
thumb|The logo for Del Mar Cartoons Ltd.Del Mar Cartoons Ltd. is a production studio located in the network's headquarters of Seminole, Oklahoma, which serves as the primary animation studio division to provide original programs for the network. While the studio makes original programs for the network, other Del Mar Network shows like The Stella Williams Show, The New Magic-Mario Adventures, Greeny Phatom (2020 TV series), and Luckie and Sherbette were all co-produced in-collaboration by other different studios such as Colibri Animation and Magic-Mario Limited.
== Media ==
=== Del Mar Interactive ===
thumb|The logo for Del Mar InteractiveDel Mar Interactive is the video game developer and publisher of video games based on Del Mar Network shows since 2022.
=== Online ===
Del Mar Network registered its official website, DelMarNetwork.com, on July 24, 2022. It officially launched on September 1, 2022.
== International channels ==
 Main article: List of international Del Mar Network channels
Since its inception, Del Mar Network have set up various national and regional feeds. Since 2021, the network expanded to countries including Europe, Mexico, Canada, Australia, and Japanese regions.
== See also ==
* DMN2
* DMN Dazzle
* DMN Rubble
== Programming Schedule ==
 	MON 	TUE 	WED 	THU 	FRI 	SAT 	SUN
6:00 am 	Spinelli The Friendly Spider Girl 	Heart of Valentines 	Heart of Valentines 	Heart of Valentines 	Heart of Valentines 	Heart of Valentines 	Heart of Valentines
6:30 am 	Heart of Valentines 	Spinelli The Friendly Spider Girl	Spinelli The Friendly Spider Girl	Spinelli The Friendly Spider Girl	Spinelli The Friendly Spider Girl	Spinelli The Friendly Spider Girl	Spinelli The Friendly Spider Girl
7:00 am 	Amy Quasar The Science Girl 	FrankenFriend 	FrankenFriend 	FrankenFriend 	FrankenFriend 	FrankenFriend 	FrankenFriend
7:30 am 	Amy Quasar The Science Girl 	FrankenFriend 	FrankenFriend 	FrankenFriend 	FrankenFriend 	Heart of Valentines 	Heart of Valentines
8:00 am 	Sonata The Time Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl
8:30 am 	Sonata The Time Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Amy Quasar The Science Girl 	Sonata The Time Girl 	Sonata The Time Girl
9:00 am 	FrankenFriend 	Sonata The Time Girl 	Sonata The Time Girl 	Sonata The Time Girl 	Sonata The Time Girl 	Princess Pack 	Princess Pack
9:30 am 	FrankenFriend 	Sonata The Time Girl 	Sonata The Time Girl 	Sonata The Time Girl 	Sonata The Time Girl 	The Animal Whisperers 	The Animal Whisperers
10:00 am	The Animal Whisperers 	Princess Pack 	Princess Pack 	Princess Pack 	Princess Pack 	The Santed Sailor Kids 	The Santed Sailor Kids
10:30 am	Princess Pack 	The Animal Whisperers 	The Animal Whisperers 	The Animal Whisperers 	The Animal Whisperers 	The Cowabunga Brothers 	The Cowabunga Brothers
11:00 am	The Stella Williams Show 	Fairy Sweet 	Fairy Sweet 	Fairy Sweet 	Fairy Sweet 	Shortiez 	Shortiez
11:30 am	Viva La Rosa 	The Stella Williams Show 	The Stella Williams Show 	The Stella Williams Show 	The Stella Williams Show 	Super Zeros 	Super Zeros
12:00 pm	The New Magic-Mario Adventures 	The Stella Williams Show 	The Stella Williams Show 	The Stella Williams Show 	The Stella Williams Show 	Viva La Rosa 	Viva La Rosa
12:30 pm	The New Magic-Mario Adventures 	Viva La Rosa 	Viva La Rosa 	Viva La Rosa 	Viva La Rosa 	The Stella Williams Show 	The Stella Williams Show
1:00 pm 	Geo's World 	Skaterz 	Skaterz 	Skaterz 	Skaterz 	Skaterz 	Skaterz
1:30 pm 	Geo's World 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	Street Racers 	Street Racers
2:00 pm 	Finley's World 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	The New Magic-Mario Adventures 	Greene with Envy 	Greene with Envy
2:30 pm 	Finley's World 	Geo's World 	Geo's World 	Geo's World 	Geo's World 	Geo's World 	Geo's World
3:00 pm 	Skaterz 	Finley's World 	Finley's World 	Finley's World 	Finley's World 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
3:30 pm 	Gree City 	Gree City 	Gree City 	Gree City 	Gree City 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
4:00 pm 	Gree City 	Luke City 	Luke City 	Luke City 	Luke City 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
4:30 pm 	Luke City 	Luke City 	Luke City 	Luke City 	Luke City 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
5:00 pm 	Luke City 	Greeny Phatom 	Greeny Phatom 	Greeny Phatom 	Greeny Phatom 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
5:30 pm 	Greeny Phatom 	Greeny Phatom 	Greeny Phatom 	Greeny Phatom 	Greeny Phatom 	DMN Triple Header (3 hours) 	DMN Triple Header (3 hours)
6:00 pm 	World of Jake 	World of Jake 	World of Jake 	World of Jake 	World of Jake 	Sam and Friends 	Sam and Friends
6:30 pm 	World of Jake 	World of Jake 	World of Jake 	World of Jake 	World of Jake 	Sam and Friends 	Sam and Friends
7:00 pm 	Sam and Friends 	Sam and Friends 	Sam and Friends 	Sam and Friends 	Sam and Friends 	Mark and Mike 	Mark and Mike
7:30 pm 	Sam and Friends 	Sam and Friends 	Sam and Friends 	Sam and Friends 	Mark and Mike 	Mark and Mike 	Mark and Mike
8:00 pm 	Mark and Mike 	Mark and Mike 	Mark and Mike 	Mark and Mike 	The Sunny Days Show 	The Sunny Days Show 	The Sunny Days Show
8:30 pm 	Mark and Mike 	The Sunny Days Show 	The Sunny Days Show 	The Sunny Days Show 	Hotdog Shake Burger Fries 	Hotdog Shake Burger Fries 	Hotdog Shake Burger Fries
9:00 pm 	The Sunny Days Show 	Hotdog Shake Burger Fries 	Hotdog Shake Burger Fries 	Hotdog Shake Burger Fries 	Bad Recordings 	Zarlena, Apocalypse Warrior 	Zarlena, Apocalypse Warrior
9:30 pm 	Sons of a Witch 	Sons of a Witch 	Sons of a Witch 	Sons of a Witch 	Samurai Shogun 	All About Brenda! 	All About Brenda!
10:00 pm	DMN Latenight Dance Party! (3 hours)	Zarlena, Apocalypse Warrior 	Zarlena, Apocalypse Warrior 	Zarlena, Apocalypse Warrior 	Happy Squad 	Aloha, Hana-Hulu! 	Aloha, Hana-Hulu!
10:30 pm	DMN Latenight Dance Party! (3 hours)	Jasmine's Mermaid Adventures 	Jasmine's Mermaid Adventures 	Jasmine's Mermaid Adventures 	Sons of a Witch 	Jasmine's Mermaid Adventures 	Jasmine's Mermaid Adventures
11:00 pm	DMN Latenight Dance Party! (3 hours)	Life of Jasmine 	Life of Jasmine 	Life of Jasmine 	The Army Zone 	Life of Jasmine 	Life of Jasmine
11:30 pm	DMN Latenight Dance Party! (3 hours)	Aloha, Hana-Hulu! 	Aloha, Hana-Hulu! 	Aloha, Hana-Hulu! 	Under Construction 	Jennifer 	Jennifer
12:00 am	DMN Latenight Dance Party! (3 hours)	Jennifer! 	Jennifer! 	Jennifer! 	Jasmine's Mermaid Adventures 	Nova 	Nova
12:30 am	DMN Latenight Dance Party! (3 hours)	Desiree and Esme 	Desiree and Esme 	Desiree and Esme 	Life of Jasmine 	Desiree and Esme 	Desiree and Esme
1:00 am 	Sign off 	Sign off 	Sign off 	Sign off 	Sign off 	Sign off 	Sign off
Category:Fictional television networks
Category:Fictional television broadcasters
Category:Del Mar Network
Category:Del Mar Studios Corporation
Category:Del Mar Broadcasting
Category:Television channels and stations established in 2020
Category:Colibri Group Ltd.