U&W

==UK Bright Ideas==
===2003–2004===
UK Bright Ideas was launched on 15 January 2003, the same day as the channel's neighbouring channel on Freeview named FTN, which was broadcasted by Flextech.
==UKTV Bright Ideas==
===2004–2007===
On 8 March 2004, all channels started using the UKTV prefix. The 2003 idents were kept, but using the new logo. The channel closed down on 14 October 2007, to make room for Dave on Freeview & UKTV Style +2 on Sky and were replaced with Watch, which launched on 7 October 2008.
==Watch==
===2008 (pre-launch)===
===2008–2010===
Watch was launched on 7 October 2008. The launch was part of a major revamp of UKTV's channels. The channel's identity was created by Red Bee Media.
===2010–2012===
Watch was revamped on 23 September 2010 with a new look and the tagline "Watch… together". The rebrand was done by Harriman Steel.
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===2012–2016===
A new logo was revealed on 23 January 2012, to be launched on 13 February 2012, but only the promos, DOG and ECP changed on that date. The complete launch was moved to 9 March 2012. The rebrand was done by DixonBaxi.
==W==
===2016–2022===
On 15 January 2016, UKTV announced that it would overhaul Watch on 15 February, introducing a new brand – W (short for the previous name "Watch") – with a slate of original peak-time dramas, documentaries and lifestyle programming. W air a same day repeat of BBC One's EastEnders, effectively replacing the BBC Three repeat when that channel moved online.
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===2022–2024===
On 28 March 2022, W launched its new look as it went onto free-to-air channel, ditching its 2016 logo after 6 years. Their tagline was also updated, now called "Life Unfiltered", to target the audiences for women between 25-44 ages.
==U&W==
===2024–present===
On 29 November 2023, UKTV announced its intention to launch 'U' - a new masterbrand that will unite its family channels and its streaming.
Launched on 16 July 2024, UKTV's streaming service UKTV Play became U; and its family of free-to-air channel adopted the 'U&...' branding: U&Dave, U&Drama, U&W, and U&Yesterday.
UKTV's pay channels will transition to U&Alibi, U&Eden, and U&Gold at a later date.https://corporate.uktv.co.uk/news/article/uktv-announces-creation-of-u-a-new-brand/ UKTV announces creation of 'U' - a new brand to unite its free TV and digital portfolio] - UKTV Corporate Site, 29 November 2023
==References==
==External links==
Category:Television channels in the United Kingdom
Category:UKTV
Category:BBC
Category:BBC Worldwide
Category:Scripps Networks Interactive
Category:2003
Category:Television channels and stations established in 2003
Category:Warner Bros. Discovery