The Celebrity Apprent!ce

The Celebrity Apprent!ce is the third season in Ashley Neleh's Apprent!ce series. It featured 16 celebrities all vying for the position of Celebrity Apprentice under Ivanka Trump.
==Candidates==
 
Candidate 	Original Team	Result
Richard Hatchsurvivorfan491 	Brain 	The Celebrity Apprent!ce(8-25-2011)
Maria KanellisMonique90210 	Brain 	Fired in the Season Finale(8-25-2011)
NeNe Leakesgeorgejhon 	Brain 	Fired in task 11(8-1-2011)
Gene SimmonsKillahNine 	Fides 	Fired in task 11(8-1-2011)
Piers MorganCory the Spoiler Slayer	Brain 	Fired in task 10(7-26-2011)
Marilu HennerTimmyTAR 	Fides 	Fired in task 9(7-19-2011)
Gary BuseyMr X819 	Fides 	Fired in task 8(7-11-2011)
Star Jonesnelehrocks 	Fides 	Fired in task 7(6-30-2011)
Brande Roderickretro cord 	Brain 	Fired in task 6(6-25-2011)
Cyndi LauperAfricalover333 	Fides 	Fired in task 5(6-20-2011)
Stephen Baldwincoolboy66 	Fides 	Quit in task 5(6-14-2011)
Joan Riversjerseydude 	Fides 	Fired in task 4(6-13-2011)
Curtis StoneHaley Shallow 	Brain 	Fired in task 3(6-7-2011)
Mark McGrathsurvivorluver999 	Brain 	Fired in task 2(5-29-2011)
Carol Altsizzling bikini 	Brain 	Quit in task 2(5-26-2011)
Brian McKnightspoler345 	Fides 	Fired in task 1(5-24-2011)
==Weekly results==
Candidate 	Original team	Task 4 team	Task 9 team	Application result 	Record as project manager
Richard Hatch 	Brain 	Brain 	Brain 	The Celebrity Apprent!ce 	2-0 (win in tasks 4 & 9)
Maria Kanellis 	Brain 	Brain 	Brain 	Fired in the Season Finale	1-1 (win in task 5, loss in task 10)
NeNe Leakes 	Brain 	Brain 	Fides 	Fired in task 11 	2-0 (win in tasks 1 & 8)
Gene Simmons 	Fides 	Fides 	Fides 	Fired in task 11 	2-0 (win in tasks 6 & 10)
Piers Morgan 	Brain 	Brain 	Brain 	Fired in task 10 	0-1 (loss in task 6)
Marilu Henner 	Fides 	Fides 	Fides 	Fired in task 9 	1-1 (win in task 3, loss in task 9)
Gary Busey 	Fides 	Fides 	 	Fired in task 8 	0-2 (loss in tasks 5 & 8)
Star Jones 	Fides 	Fides 	 	Fired in task 7 	0-1 (loss in task 1)
Brande Roderick	Brain 	Brain 	 	Fired in task 6 	0-1 (loss in task 2)
Cyndi Lauper 	Fides 	Fides 	 	Fired in task 5 	0-1 (loss in task 4)
Stephen Baldwin	Fides 	Brain 	 	Quit in task 5 	1-0 (win in task 2)
Joan Rivers 	Fides 	Fides 	 	Fired in task 4 	
Curtis Stone 	Brain 	 	 	Fired in task 3 	0-1 (loss in task 3)
Mark McGrath 	Brain 	 	 	Fired in task 2 	
Carol Alt 	Brain 	 	 	Quit in task 2 	
Brian McKnight 	Fides 	 	 	Fired in task 1 	
Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart	Elimination chart
Candidate 	1 	2 	3 	4 	5 	6 	7 	8 	9 	10 	11 	12 	
Richard 	IN 	IN 	IN 	WIN 	IN 	BR 	IN 	IN 	WIN 	IN 	IN 	CA 	
Maria 	IN 	IN 	IN 	IN 	WIN 	IN 	BR 	IN 	IN 	LOSE 	IN 	FIRED 	
NeNe 	WIN 	IN 	BR 	IN 	IN 	IN 	IN 	WIN 	IN 	IN 	FIRED 	 	
Gene 	IN 	IN 	IN 	IN 	IN 	WIN 	IN 	BR 	BR 	WIN 	FIRED 	 	
Piers 	IN 	IN 	IN 	IN 	IN 	LOSE 	IN 	IN 	IN 	FIRED 	 	 	
Marilu 	IN 	IN 	WIN 	IN 	IN 	IN 	IN 	BR 	FIRED 	 	 	 	
Gary 	IN 	IN 	IN 	BR 	LOSE 	IN 	IN 	FIRED 	 	 	 	 	
Star 	LOSE 	IN 	IN 	IN 	BR 	IN 	FIRED 	 	 	 	 	 	
Brande 	IN 	LOSE 	BR 	IN 	IN 	FIRED 	 	 	 	 	 	 	
Cyndi 	IN 	IN 	IN 	LOSE 	FIRED 	 	 	 	 	 	 	 	
Stephen 	BR 	WIN 	IN 	IN 	QUIT 	 	 	 	 	 	 	 	
Joan 	IN 	IN 	IN 	FIRED 	 	 	 	 	 	 	 	 	
Curtis 	IN 	BR 	FIRED 	 	 	 	 	 	 	 	 	 	
Mark 	IN 	FIRED 	 	 	 	 	 	 	 	 	 	 	
Carol 	IN 	QUIT 	 	 	 	 	 	 	 	 	 	 	
Brian 	FIRED 	 	 	 	 	 	 	 	 	 	 	 	
==Episodes==
===Episode 1: Baby Talk & Infantile Behavior===
Task 1: Baby Steps
*Dates: May 19-24, 2011
*Prologue: The teams are determined based on their self-assessment done before the game started. The four men and four women with the highest self-assessment scores (the more confident) were placed on one team, while the rest (the more humble) were placed on the other.
*Task: Teams innovate a new product line of footwear for SpiffyBaby.com. They can choose to do a new line of shoes, socks or booties for babies, or even something that falls out of all 3 categories. Judging is based on: creativity and originality, versatility, practicality of the innovated product, pricing and promotional model, and overall presentation quality.
*Brain Project Manager: NeNe
*Fides Project Manager: Star
*Judges: Ivanka Trump, Pamela Day, Jessie Conners, Troy McClain
*Winning team: Brain
**Reasons for win: The judges greatly appreciated the hard work that went into the product and presentation. The product was marketed well, and capitalized on both making their shoe as a toy and centering it on animals. They also chose to have Brande, a mother of two, give the presentation, which gave the product a great spokesperson.
*Losing team: Fides
**Reasons for loss: Though the judges appreciated the emphasis on fitness and health, but it was not mentioned enough during the presentation. The product design was pigeonholed into one boy and one girl design. Overall, the product needed to be "cuter" and have a catchier name.
*Sent to boardroom: Star Jones, Brian McKnight, Stephen Baldwin
*Fired: Brian McKnight - for his only activity on the task being one meeting where he refused all ideas except for a sock sewn into a shoe, and for his general incoherence. Though he did a more eloquent job of defending himself (though allegedly he had received help from NeNe and Richard), Ivanka said his chances of becoming the next Apprent!ce were slim to none, and flat out admitted that he had only been accepted to the game because there were an odd number of applicants. Though him and Stephen's scores were close with task and team assessment, Brian failed to send in his own team assessment scores, which was the final nail in his coffin.
*Notes:
**Team Fides got their name from the Latin word for "confidence." Team Brain chose to name their team in honor of contestant Brian McKnight and his eclectic way of speaking/spelling.
**NeNe Leakes almost immediately started a fight with Star Jones, ultimately leading to the two of them facing off as Project Managers.
**Though they were part of the winning team, NeNe and Richard Hatch continued to cause trouble for Team Fides in the Boardroom. They consistently went to the defense of Brian, throwing Stephen Baldwin under the bus. They even alleged that Gene Simmons had thrown out racial slurs and comments against NeNe. Their criticism was not reserved for just their team though, as they argued against Ivanka for singling Piers out for his work in the task, despite apparently not doing anything.
**Despite surviving the round, Ivanka let Stephen know that he was on extremely thin ice. Because he had disappeared for such a significant portion of the task, she claimed that he would have to work thrice as hard next task to catch up with his other team members' scores, or he would be fired should Fides lose.
===Episode 2: Bitchy, Snitchy, & Pitchy===
Task 2: Get Your Groove On
*Dates: May 25-29, 2011
*Task: Both teams will select 3 songs from 3 different artistes of their choice. While keeping the melodies the same, teams will re-write the lyrics to the 3 songs. These 3 songs are meant for a compilation EP that should be focused on a specific issue of interest (possible examples being environmental conservation, poverty, charity, activism, and so on). They will also have to title their compilation EP, and pick 2 images from flickr.com as the front and back of their EP jacket cover. Judging is based on: Creativity and originality, appropriateness of the songs, strength and depth of the message conveyed, quality of the lyrics, artistic choices in images and explanation, and overall presentation quality.
*Brain Project Manager: Carol Alt, then Brande Roderick (see Notes)
*Fides Project Manager: Stephen Baldwin
*Judges: Ivanka Trump, Pamela Day, Jessie Conners, Troy McClain
*Winning team: Fides
**Reasons for win: Though the judges admitted that the songs were not the strongest and the presentation was vague, they enjoyed the choice of songs from three different female artists, emphasizing the theme of female empowerment. In particular, the song "Stronger" was a standout.
*Losing team: Brain
**Reasons for loss: The presentation itself was extremely vague, all over the place, and over the word limit. Though songs like "Part of Me" and "One Person at a Time" were probably the best song of all six, it felt out of place on this type of album. The album in general lacked a central concept, and the song "Turn the Sky Blue" was badly written to the point of being comical.
*Sent to boardroom: Brande Roderick, Mark McGrath, Curtis Stone
*Fired: Mark McGrath - for contributing little to none in the first two tasks, and barely stepping up to defend himself in the boardroom.
*Notes:
**Though initially elected Project Manager for this task, Carol Alt decided to quit the game. She claimed that it wasn't "fun for her anymore," implying that people on her team had caused an immense amount of negativity.
**Throughout the task, Richard Hatch and NeNe Leakes stated that a member of Team Fides was a "mole," someone who had sent them lyrics to one of their songs. Though Fides members initially believed it to be a trick, their allegations were confirmed when a screenshot showed Stephen Baldwin had emailed a song to the other team. Stephen then tried to turn the blame onto Marilu Henner, and an argument erupted.
**In response to the drama that insinuated over the two tasks, Ivanka and a couple of the judges made it clear to the candidates that anyone sewing discord in their team and preventing group harmony would not stand a chance of winning the game.
===Episode 3: Food Fight===
Task 3: Food for Thought
*Dates: May 30-June 7, 2011
*Task: Each team will be customizing a week's worth of full-day diet plans for 3 individuals of different demographics and health requirements. Apart from your 7-day health plans for all 3 individuals, each team is to come up with 3 recipes for healthy snacks or foods that are easy to whip up in the kitchen. Criteria for the judging includes: suitability of diet plans for each individual, variety and choice of foods in diet plans, feasibility of diet plan, attractiveness and flavor of diet plan, nutritional value, originality of created recipes, and ease of preparation
*Brain Project Manager: Curtis Stone
*Fides Project Manager: Marilu Henner
*Judges: Ivanka Trump, Pamela Day, Kathy Sleckman (
*Winning team: Fides
**Reasons for win: The presentation was overall very professional, and the judges appreciated the use of a slideshow with pictures of every meal. Beth's diet plan in particular was extremely diverse and attractive, and the team did a nice job of catering to Colin's picky habits. Though they didn't make the most original choices, their choices were less questionable than Team Brain's.
*Losing team: Brain
**Reasons for loss: The judges felt the team missed the mark with Colin's diet plan. Aside from making a couple of odd choices, like frying bacon in water and giving him carrot cake for breakfast, the lunch choices either were not very filling or were too simple. They also felt their choices for Beth were not ethnically diverse enough. Curtis could have also been more engaging in his interviews with the clients.
*Sent to boardroom: Curtis Stone, NeNe Leakes, Brande Roderick
*Fired: Curtis Stone - for his lack of leadership as Project Manager, his questionable decisions (such as pairing two teammates who don't work well together), and his inconsistencies and editing errors in the final presentation. Though he did score higher than NeNe Leakes for this round, NeNe's scores from the past two tasks outweighed his.
*Notes:
**At the beginning of the task, NeNe Leakes got drunk and started publicly posting, derailing work for her team for quite a while.
**In the Boardroom, Richard and Piers got in an argument when Richard once again tried to call out Maria for her supposed negativity. It got to a point where Piers called Richard out on his bullying tactics.
===Episode 4: The Hunger Games===
Task 4: Rice Up to the Occasion
*Dates: June 8-13, 2011	
*Corporate Reshuffle: Because Team Brain had 5 members to Team Fides's 7, Fides elected to send Stephen Baldwin over to the other team.
*Task: The teams have to try to get FGC posters (minimum 50 FGC posts) to go to FreeRice.com and post screenshots of the screen which says "You have now donated X grains of rice." They will also have the opportunity to win a +30% bonus of rice for their team by winning a sub-task challenge, which involves creating an advertisement for Yuku to convince posters to donate rice.	
*Brain Project Manager: Richard Hatch
*Fides Project Manager: Cyndi Lauper
*Judges: Ivanka Trump, Pamela Day,
*Winning team: Brain	
**Reasons for win: Aside from attracting the most posters to collect rice for them, the judges thought the idea to turn their advertisement into a video was very creative and much more interactive
*Losing team: Fides
**Reasons for loss: In addition to taking in many fewer donators, their advertisement was viewed as quite generic, and didn't feature their team name at all.
*Sent to boardroom: Cyndi Lauper, Joan Rivers, Gary Busey	
*Fired: Joan Rivers - for bringing in the least amount of donations on her team and failing to successfully defend herself in the boardroom.
===Episode 5: Angry Bitches===
Task 5: Are You Game Enough?
*Dates: June 14-20, 2011
*Task: The teams have to present their concept for a new game application. Criteria for judging are: creativity and originality of the created game, technical feasibility of the game across different mobile platforms, appeal of the game and width or suitability of target audience, pricing and promotional information, presentation, and general popularity amongst a surveyed focus group of 7.
*Brain Project Manager: Maria Kennellis
*Fides Project Manager: Gary Busey
*Judges: Ivanka Trump, Pamela Day, Marty Piombo
*Winning team: Brain
**Reasons for win: While the judges were not too sold on the concept of a Survivor app, they appreciated the professionalism and details of the presentation. Additionally their marketing strategy was much more effective than the other team's.
*Losing team: Fides
**Reasons for loss: Though the judges enjoyed the simplicity of the game, its likelihood to be an actual iPhone game, and the partnership with Valve, they felt the game lacked a signficiant amount of details. The team was not able to effectively communicate what playing the game would be like. In addition, one judge in particular thought the idea was not terribly original, as it is a takeoff on the game "Portal."
*Sent to boardroom: Gary Busey, Star Jones, Cyndi Lauper
*Fired: Cyndi Lauper - for not contributing much to the task, "using up her second chance" according to the judges, and for appearing as a nuisance to her team.
*Notes:
**Stephen Baldwin quit the game before the task began, claiming he was being harassed by Richard Hatch. Ivanka decided to fire him instead, furious that he had allowed Curtis and Joan to get fired before making his decision.
**Ivanka admitted to Gary Busey that, had there not been two quitters previously, he would have been fired as well. This statement stems from his bad leadership and the fact that he initially chose to bring Star and Gene to the boardroom before quickly changing his decision.
===Episode 6: Going Nowhere Fast===
Task 6: Have Creativity, Will Travel
*Dates: June 20-25, 2011
*Task: The teams have the schedule the timings and destinations for any 2 trips out of a list of 3 locations (pick 2 out of 3). All of these trips are 6 Days and 5 Nights -- they will start from when the plane lands in the specified location (the nearest airport) at 0800 hours in the morning, and end when the return flight departs at 2000 hours in the evening. Apart from the itineraries, each team will also be tasked to write a small mini-article for a lifestyle magazine about 3 travel essentials people usually forget to pack into their bags. Criteria for judging includes: creativity and originality of travel itineraries, feasibility of itineraries in terms of time, space, and travelers' fatigue, suitability of travel itineraries to the travelers' needs, interests and purposes, presentation (quality, ease of understanding and conciseness) and communication of ideas, and quality of ideas and writing in the magazine mini-article.
*Brain Project Manager: Piers Morgan
*Fides Project Manager: Gene Simmons
*Judges: Ivanka Trump, Brook Roberts (Mooyou), Scout Cloud Lee (Bloedroodroze)
*Winning team: Fides
**Reasons for win: The team did a better job at nabbing the romantic aspects of the Abu Dhabi plan, and the judges enjoyed their Sendai plan, specifically its emphasis on Japanese culture and choice of specific charities to partner with. Although they lost a lot of points for not having an actual itinerary to present, the judges enjoyed their pictures, and thought their mini-article was much handier and greatly used celebrity power.
*Losing team: Brain
**Reasons for loss: Though the judges felt that had a better Abu Dhabi plan and had a more concrete presentation with a visible itinerary, they thought that with such a clear itinerary, it would have been essential to make travel times more realistic. The Powerpoint presentations also did not add much, as the photos and slides used were fairly standard. The mini-article was the least favorite part of the presentation, as the items chosen were not very appropriate or travel-related.
*Sent to boardroom: Piers Morgan, Brande Roderick, Richard Hatch
*Fired: Brande Roderick - for her lack of contribution and apparent disappearance from the game for the past few tasks.
*Notes:
**After the decision was made for Team Fides to win the task, Richard Hatch and NeNe Leakes spoke out against the judges for rewarding them the win. This prompted an argument between the two of them and Star Jones.
**Although Piers had to choose who he wanted to bring into the final boardroom, the disparity in scores led Ivanka to not ask any questions, firing Brande almost immediately.
===Episode 7: Fight for Your Life===
Task 7: All Talk, No Action
*Dates: June 26-28, 2011
*Task: The celebrities will not be working in teams for this task. Instead they will be facing another player in a battle of wit, information and verbal ripostes, based on the numbers and icons that they have picked. They will then be given a second set of questions, and this time they'll get to privately rank your options of which question and stance you would like to espouse. During this time, the judges will deliberate on who won each debate, and score them accordingly. The best scorers will get first pick of their questions. The winners of each debate in Round 1 will face off against each other, while the losers of each debate will face off. They will then continue for another 24 hours where we will end up with 2 players who have lost both of their debate rounds, who will enter the boardroom.
*Judges: Ivanka Trump, Pamela Day
*First Round Matchups:
**Gary vs. Marilu: "All fashion is quite useless." (Proposition: Gary, Opposition: Marilu)
**NeNe vs. Richard: "Fast food chains should not be allowed to market to children through advertisements, toys, mascots and other related means." (Proposition: NeNe, Opposition: Richard)
**Gene vs. Star: "Most third world countries will stay as third world countries for the next 200 years." (Proposition: Gene, Opposition: Star)
**Maria vs. Piers: "Pedestrians crossing the road should be banned from using mobile devices other than for listening to music." (Proposition: Maria, Opposition: Piers)
*First Round Winners:
**Gary vs. Marilu: Marilu - while neither one moved away from a definitional debate, Gary failed to address some of Marilu's arguments.
**NeNe vs. Richard: Richard - Richard was seen to have argued more persuasively and addressed a broader range of practical and ideological concerns from his point of view.
**Gene vs. Star: Gene - while Gene's information could have benefited from better organization, his research cited was strong, and Star didn't really confront all of his points individually and let many of them slip through the cracks.
**Maria vs. Piers: Piers - Piers made great points and countered all of the proposition's research with research of his own in an articulate manner, and pointed out fallacies in the argument.
*Second Round Matchups:
**Gary vs. Maria: "The concept of 'voluntourism' is over-rated considering that charity ought to begin at home." (Proposition: Gary, Opposition: Maria)
**Piers vs. Marilu: "The popular music and radio hits of today pale in comparison to those of the past." (Proposition: Piers, Opposition: Marilu)
**Richard vs. Gene: "Reality television is a misnomer." (Proposition: Richard, Opposition: Gene)
**NeNe vs. Star: "Babies should remain barefoot as far as possible for health and developmental reasons."
*Second Round Winners:
**Gary vs. Maria: Gary - the judges regarded this as one of the best debates. Gary was able to improve on his Round One performance and he tackled the key word of 'over-rated' well to service his argument persuasively.
**Piers vs. Marilu: Piers - neither debater sounded very emotionally invested in the issue. Piers addressed most of Marilu's points and made a few good ones such as the popularity of covers and the use of Auto-tune.
**Richard vs. Gene: Gene - Richard did not really seem to come up with much evidence that was unassailable, while Gene's point on 'The Joe Schmo Show' couldn't have been rebutted easily.
**NeNe vs. Star: NeNe - though called the least engaging of the debates in the second round, the judges thought NeNe had a strong stand while Star's argument could have benefited from more scientific backing.
*Sent to boardroom: Maria Kennelis, Star Jones
*Fired: Star Jones - for being one of the least dynamic and engaged debaters. Maria's score in previous tasks also far outweighed Star's achievements.
*Notes:
**This task was designated a "Switchback" to the debate task from the previous season The Apprent!ce 2.
===Episode 8: There is No "I" in Theme===
Task 8: Color Me Crazy
*Dates: July 1-11, 2011
*Task: Both teams will have 48 hours to create a new design theme for this very forum - the Other Reality Shows Fantasy Games forum. They need to send a prototype of their graphics to Ivanka, who will be reproducing their idea into its final form. They are also to include a short presentation on why they made the choices they did. They will be judged on overall aesthetic appeal, coherence and matching of colors, their design's relevance to the forum's purpose, their presented explanation, creativity and originality, and practicality.
*Brain Project Manager: NeNe Leakes
*Fides Project Manager: Gary Busey
*Judges: Ivanka Trump, Cecilia Mansilia (joeyrd1027), Colleen Haskell (noknowno)
*Winning team: Brain
**Reasons for win: The choice to go with black and white as background colors was neat and chic, and the background flowed a lot better than the other team's design. The judges also greatly enjoyed the banner and the use of hosts.
*Losing team: Fides
**Reasons for loss: The judges enjoyed the background image, use of screens as a theme, but felta that the colors chosen resembled the default Yuku colors too closely. But they were disappointed no images were used for unread posts, stickied topics, and closed topics.
*Sent to boardroom: Gary Busey, Gene Simmons, Marilu Henner
*Fired: Gary Busey - for having a lower overall task score than Gene or Marilu, and for losing twice as Project Manager.
*Notes:
**Before the task started, NeNe Leakes surprised everyone by publicly lashing out against her team member (and what looked like her partner in crime until then) Richard Hatch for his supposed sneakiness and two-faced maneuvering.
===Episode 9: Expect the Unexpected===
Task 9: Big Brother is Watching You
*Dates: July 12-20, 2011
*Corporate Reshuffle: Because Team Fides had 2 members to Team Brain's 4, NeNe Leakes volunteered to be sent over to Team Fides.
*Task: Both teams have 48 hours to create a new Big Brother Boosting Game. They must submit both a design for their game and a video trailer.
*Brain Project Manager: Richard Hatch
*Fides Project Manager: Marilu Henner
*Judges: Ivanka Trump, Troy McClain, Jonathan Penner (kamikaze156), Yve Rojas (UblazRob)
*Winning team: Brain
**Reasons for win: In terms of the video, the judges greatly enjoyed the quality and the use of music, though they believed using existing ! games wouldn't be the best to appeal to new users. With the presentation, the team stated their rules very clearly, and had visual representations of each event in the game. Though the reliance on viewers' choice was an interesting twist, the judges questioned if it was efficient, but ultimately said it was the simpler of the two games.
*Losing team: Fides
**Reasons for loss: Most of the judges believed their video lost impact and message and felt very "copy and paste," i.e. not very professional-looking. The team's presentation was way too wordy and complicated, and while the concept was original, it did not require a long-winded story.
*Sent to boardroom: Marilu Henner, Gene Simmons
*Fired: Marilu Henner - for losing as Project Manager and being responsible for several negative points in the task, including the lengthy presentation and overuse of twists.
*Notes:
**Stemming from her lashing out in the previous task, NeNe Leakes continued to harass Richard Hatch for his style of gameplay.
**Because NeNe Leakes was immune from her win in the previous task, there was no technical final boardroom, as Marilu Henner and Gene Simmons were the only contestants eligible for elimination.