GHOST

GHOST, or GHOST Lifestyle to help differentiate the brand from other entities simply called Ghost, is an American brand of supplements and energy drinks founded in 2016 by Ryan Hughes and Daniel Lourenco. Their trendy-style marketing targets fitness enthusiasts, gamers, and thrill seekers. as of 2021 the brand has a value of approximately $8-12 million.
==YouTube Content==
===Building the Brand===
Building the Brand is their most prominent marketing series and is what the majority of the uploads are on their channel. BtB takes an inside look into GHOST and discusses current and future projects. BtB is often when partnerships and collabs are first announced as well. The editing is reminiscent of vlog-style videos. 
===Warzone Wednesday===
Warzone Wednesday is a livestreamed event where brand ambassadors and sponsored streamers play CoD: Warzone on some Wednesdays. 
==Products==
===Supplements and Energy Drinks===
GHOST first started as a workout supplement brand. They produce powders and gummies. Their most commonly known and sold product is their energy drinks which can be found in most gas stations and grocers across the US. 
They have partnerships with popular snack and candy brands such as Sour Patch Kids, Warheads, Swedish Fish, Bubblicious, Oreo, Chips Ahoy!, Nutter Butter and Welch's. These partnerships allow the brand to have supplements and beverages that are flavored as these snacks. They also have partnerships with both Sonic the Hedgehog and Teenage Mutant Ninja Turtles franchises. 
===Gear and Apparel===
They have multiple protein shakers available along with coffee mugs, hats, t-shirts, and mouse pads. 
==Partnerships with Streamers/YouTubers==
GHOST commonly sponsors fitness YouTubers such as Christian Guzman. 
In May 5, 2022, GHOST signed a multi-year partnership contract with FaZe Clan.
Category:Cooking YouTubers
Category:Gaming YouTubers
Category:Sports YouTubers
Category:Vlogging YouTubers
Category:American YouTubers
Category:Users who joined in 2015