Bear Brand

Bear Brand is a powdered milk drink brand introduced in 1976, which is owned by Nestlé. It is available in most areas of Southeast Asia. Bear Brand was marketed under the brand name Marca Oso, which is Spanish for "Bear Brand". The brand's Indonesian name is Susu Cap Beruang. It's Swiss/German name is Barenmarke. Bear Brand is also a sterilized milk brand. In 2014, a consumer research firm ranked Bear Brand milk as No. 6 among the top 50 "most popular fast-moving consumer goods" in the Philippines.
==1906–1929==
SwissMilk_Bear_Brand.jpg|Alternate variant
Bear Brand Sterilized first appeared as Bear Brand Swiss Milk or Marca Oso.
==1929–1965==
==1935–1965==
==1965–1967==
==1967–1976, 1967–1990 (sterilized)==
The logo was modified in 1967, and the feeding bottle was removed in sterilized milk.
==1976–1989==
In 1976, the launch of the Bear Brand Powdered Milk included the bear with a cub and the wordmark.
==1989–1996==
==1992–1996==
==1996–2004==
In 1996, the bears refreshed with a cartoony look in a shield appeared.
==2004–present (Thailand, Indonesia, Vietnam, Laos & Cambodia)==
===2004–2011===
Bear Brand 2004 Thailand.png|Thai variant
In other parts of Southeast Asia, the logo of Bear Brand is circle.
===2011–present===
Bear Brand 2011 Thailand.png|Thai variant
In 2011, the circle logo is improved.
==2004–2011 (Milk), 2004–2016 (Sterilized)==
===2004–2009===
The logo with the cub is changed to the shield from a upper part of the logo. Also used in Malaysia, and some other territories.
===2009–2011===
The logo was modified in 2009, where the bear now holds a milk-filled glass instead of the cub due to a milk controversy in Laos.
==2011–present (Milk), 2016–present (Sterilized)==
===2011–2013===
The shield logo is improved, with the logo of Nestlé Dairy replaced by the plain Nestlé wordmark.
===2013–present===
==See also==
*Bärenmarke
Category:Nestlé
Category:Philippines
Category:Food and drink
Category:Food and drink in the Philippines
Category:Food and drink in Thailand
Category:Food and drink in Indonesia
Category:Food and drink in Vietnam
Category:Food and drink in Laos
Category:Food and drink in Cambodia
Category:Food and drink in Malaysia
Category:Food and drink in Myanmar
Category:Food and drink in New Caledonia
Category:Milk
Category:1906