VIPs Boutique

The VIPs Boutique was a pop-up event in New York that was hosted by Hasbro.
==Event==
Upon the launch of Littlest Pet Shop's first major online game, VIPs World, the boutique event served to promote the game's content and the plush toy products used to register an account.
It took place in New York City from October 18-21 and October 25-28, open to anyone who wished to participate.Hasbro Staff. "Hasbro to Open Doors of the LITTLEST PET SHOP VIPs Boutique in Manhattan Allowing Girls to Step into the World of the Just-Released VIPs -- Virtual Interactive Pets." Hasbro Investors, 15 Oct 2007, https://investor.hasbro.com/static-files/097a6bd0-59ed-4d30-a550-2bbdaa1e3129 . 
During the event, the tweens could purchase the debuted plush toys and "...venture through the VIPs world participating in various events and collecting or winning 'Kibble' currency which can be redeemed in the store for special prizes. The look and feel of the pop-up boutique environment will also mimic the online world…"Hasbro Staff. "Hasbro to Open Doors of the LITTLEST PET SHOP VIPs Boutique in Manhattan Allowing Girls to Step into the World of the Just-Released VIPs -- Virtual Interactive Pets." Hasbro Investors, 15 Oct 2007, https://investor.hasbro.com/static-files/097a6bd0-59ed-4d30-a550-2bbdaa1e3129 . The boutique was lined with computer kiosks where they could play a demo of the VIPs game.
The VIPs plush toys promoted at the boutique were released globally in early 2008.
==Gallery==
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 	 	 	Image credits:[The Guilds]	Image credits:[The Guilds]
==Citations==
Category:Littlest Pet Shop
Category:LPS
Category:Events and Promotions
Category:VIPs (Series)