TV+ (Chile)

For the channel that currently uses the former name of this channel, see UCV Televisión.
TV+ is a free-to-air television channel based in Vitacura, Santiago de Chile. Founded in Valparaíso, Chile in 1957 as Televisión, it's the first and oldest TV channel in the country.
==UCV Televisión==
===1957–1959===
UCV Televisión's first logo consisted on a white rectangle with pillars (in classic architectural styles) placed to the left and right. Over the rectangle, the wordmark UCV-TV was placed in a serif typeface. Above this wordmark, was placed the text Canal VIII (representing its former channel 8 frequency); below it, appeared the Valparaíso wordmark (mentioning the city from where the station operated).
===1959–1968===
====1959–1964====
After experimental broadcasts ended, a new logo was adopted, with the UCV acronym becoming larger and changing to a sans-serif typeface. Below the "U", lowercase TV letters (united by the lower part of the "T") were placed; to the right of TV, the text Canal 8 appeared in a handwritten-style font.
====1964–1966====
By 1964, the TV and Canal 8 wordmarks were replaced by a single Televisión wordmark in a single, sans-serif typeface.
===1966–1969===
In 1966, the logo was overhauled, now featuring a TV camera, the wordmark TV CANAL 8 immediately to the right of it, and another wordmark (which referenced the owner, Universidad Católica de Valparaíso Chile) placed below the first wordmark. A rectangle acted as a border, surrounding most of the logo (except on the right part, where it is cut by the number 8). This is the only logo, prior to the name change, which does not include the UCV wordmark in any way.
===1969–1977===
UCV Televisión changed its frequency to channel 4 from channel 8 on 22 February 1969 (the channel 8 frequency would be later occupied by the Valparaíso relay station of Santiago's Canal 13). Its logo changed to match, now consisting on a square with the number 4 (usually in Helvetica) written inside it.
====1969-1973====
====1973-1977 ====
===1977–1978 ===
UCV Televisión (1977).svg
UCV Televisión (1978).svg
In 1977, a new logo was designed, which included the UCV wordmark at the top of a stylized, more rounded TV text. In parallel, at the end of that year, the 1969 UCV logo was also updated, adding 2 new rectangles, but the center one includes the number 5 (referencing the channel's relay station in Santiago, established in 1974) and the right one includes the number 8 (in reference to the channel's affiliate in La Serena/Coquimbo). Additionally, the text was included below the rectangles (Red UCV being written in Helvetica). Both logos were surrounded by a single, old TV border. The only known usage of the Red UCV logo is from the first Teletón in December 1978.
===1978–1980===
====1978–1979====
Later on in 1978, coinciding with the arrival of color television, a new logo was launched on printed advertising. It consisted on 3 oblique rectangles (colored, respectively, red, green and blue) with the letters of the acronym included inside it. This logo is similar to that of the BBC's 1963 logo. Initially, the logo included the word Televisión below the logo.
====1979–1980====
By 1979, the Televisión wordmark was replaced by another wordmark which spelled TeleRed in a stylized typeface.
===1980–1991===
====1980–1986====
In 1980, UCV Televisión completely overhauled its logo. The wordmark UCV became inspired by Argentina Televisora Color's 1979 logo (the middle point in the "C" included), though divided in 5 segments (colored, from top to bottom, dark green, indigo, violet, orange and yellow; the middle point was red) and surrounded by a black TV border.
==== 1986–1991====
In 1986, the logo was modified, with the UCV wordmark being unified instead of segmented, and all parts of the logo being blue. Despite this, variants like that one already existed before (for example, a unified, golden variant was used for the channel's 25th anniversary in 1982).
===1991–1995===
====1991–1993====
In 1991, the logo was replaced with a new design, in which the UCV letters completely changed, both switching its typeface to a modified version of Eras Bold (albeit keeping the former logo's middle point in the "C") and its color, now using gradients of orange and blue (referencing a sunset or sunrise over the sea). Below the new wordmark was placed the text Televisión over an indigo rectangle.
====1993–1995====
By November 1993, the logo was slightly modified, removing the middle point in the "C".
===1995–1996===
In 1995, the logo was overhauled, now including a large oval (with the same colors as the former UCV wordmark, albeit in a circular gradient) with the UCV wordmark changing its typeface and placed inside the oval. The wordmark Televisión was removed from its rectangle, and changed its typeface to Mistral. Both wordmarks were indigo.
===1996–2003===
====1996–1998====
By November 1996, the logo was overhauled once again. The now cyan UCV wordmark became lighter and more geometric, with the "V" stylized as a check and a globe included inside the "C". 9 lines were placed behind, and the text Televisión (which also changed its typeface back to Helvetica) was placed between the bottom-most 2 lines.
====1998–2003====
In October 1998, the logo was modified, with the UCV wordmark adopting a glossy look, replacing the globe with a simple sphere and removing most of the lines (only keeping the ones that accompanied the Televisión wordmark).
===2003–2006===
In 2003, the logo was changed again, now featuring 4 squares (each in different shades of blue) forming a larger one, and with the UCV and Televisión wordmarks (the former one appearing big in the center of the square, and the latter one appearing smaller at the bottom-right of it) in Helvetica Black. Most of the time, only the UCV wordmark was shown.
UCV-TV (2004).png|Logo without wordmark 
UCVTV2005.png|Alternate variant 
===2006–2013===
In October 2006, a new logo debuted, which featured a black circle and a stylized UCV wordmark composed of the following:
*The letter "U" in the Century Gothic typeface.
*A small white circle with 2 quarter circles placed above and below the small circle, forming the "C".
*The letter "V" in the Avant Garde typeface.
Both the logo and the idents that accompanied it were inspired by that of ABC's logo and 1998 idents, respectively.
The new logo included a variant where the circle was colored mustard yellow, and the UCV wordmark was black. Around 2008, it became the official variant, with the black variant being used secondarily until 2012. 
LogoUCV2008.png|Yellow logo, which became official in 2008
===2013–2018===
====2013====
On 1 January 2013, UCV changed its logo again, now consisting in a rectangle triangle (keeping the same mustard yellow color) with a black UCV acronym (in the Aller Display typeface) placed at the top of the triangle. The new look was made by the Chilean agency DEO, and was reportedly inspired by one of the logos used in experimental broadcasts.YouTube - Institucional 2011 UCV-Tv (the original logo as seen in a camera)
====2013–2018====
Later on, the logo was refined, with the triangle becoming wider and the UCV wordmark being slightly modified.
This logo is currently reused after the relaunch of UCV Televisión as a cultural station in 2020.
====2018====
In February 2018, the TV letters were added to the logo.
==TV+==
===2018–present===
In 2018 it was announced that UCV would be rebranded as TV+. This announcement was made after the Media23 group (then distributor of Disney programs in Chile) bought 90% of the channel in 2017 (though the Catholic University of Valparaíso, through PUCV Multimedios SpA, kept a 10% stake in the network). This new name was launched in November 21, 2018.Pulso - Gerente General de UCV-TV, Fernando Gualda: “El que sigue trabajando con un modelo antiguo, va a perder dinero”UCV TV cambia hoy de look y se transforma en TV+ The new logo and on-air graphics were designed by the Italian agency Flopicco.Flopicco - TV+ Normally, the TV letters appear in indigo and the "+" sign is colored light blue; however, the logo can appear in red and/or green tones, especially in the logo's first years.
==References==
Category:Television stations in Chile
Category:Chile
Category:Santiago de Chile
Category:Valparaíso
Category:Television channels in Chile
Category:UCV Televisión
Category:PUCV Multimedios SpA
Category:Media23
Category:Asociación Nacional de Televisión
Category:AIR-IAB
Category:1957
Category:UCV Medios
Category:TV+
Category:Television channels and stations established in 1957