Seven - Does it have to be everything? (2022, Canada)

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A PIF created by Canadian television station Seven regarding the controversy of Bill C-11, a Canadian Copyright Act that restricts online media from foreign countries, which includes YouTube videos and streaming media. The ad was pulled as requested by the Canadian government.
Description: On a dark gray background, we see a cellphone. Out of nowhere, a hammer with a red handle (representing Bill C-11) smashes the phone in slow-motion. We cut to a shot of the broken phone suddenly turning on, showing an image of a red leaf (representing CanCon). A line of stacked text appears, saying "NOT EVERYTHING HAS TO BE CANADIAN.", with the word "EVERYTHING" colored red. Another line of text fades in below, saying "Help us fight against Bill C-11".
FX/SFX: Live action
Music/Sounds: The last minute of "It Only Takes A Moment" from the 1969 musical "Hello, Dolly" plays throughout the whole PIF.
Availability: Scarce. It was only shown in cinemas before the ad was almost immediately pulled.
Scare Factor: High. The phone getting smashed by the hammer can take many by surprise. The calming music that plays over the ad doesn't help, either.