Littlest Pet Shop History/Press Release Archives

This page serves as an archive of official LPS press releases made by Hasbro. Links to the articles are included for each title.
==2005==
February 18, 2005 - "The Biggest World of Littlest Pets is Here With Hasbro's New Littlest Pet Shop Toy Line"
*(Source)
*Summary; Hasbro announces the debut of the new LPS toy line for 2005. A number of initial set releases are teased as well: 
Debut Release	Fall 2005 Release
Little Lovin' Pet Playhouse
Purr-Fection Salon
Happy Hamsters
Playful Puppies
Portable Pets assortment
Pet Pairs assortments
Puppies, Kitties and More Singles assortment	Whirl Around Playground
Doggie Diner
Curious Kitties*
Polar Puppies
*It is interesting to note that the Curious Kitties set is called "Cuddlin' Kitties" in the article. This may suggest the latter was a prototype name.
==2006==
February 09, 2006 - "Littlest Pet Shop Gets Even Bigger and Goes Digital in 2006"
*(Source)
*Summary; the toy line introduces the Digital Pets series, as well as new pet species and molds. A number of new playsets and packs are announced:
Spring 2006 Release	Fall 2006 Release
Themed Playpack assortment
Get Better Center
Bobble Plush assortment
Jumbo Plush assortment
Spring Basket pack	Biggest Littlest Pet Shop
Magic Motion Pets assortment
Digital Pets assortment
==2007==
February 09, 2007 - "Littlest Pet Shop Opens Its Doors to Big Fun in 2007"
*(Source)
*Summary; a new wave of series and playsets are announced for 2007:
Spring 2007 Release	Fall 2007 Release
Tricks 'n Talents Show
Teeniest Tiniest Pet Shop	Display & Play: Round 'n Round Pet Town
Paws Off! Electronic Diary
June 18, 2007 - "HPG Turns LITTLEST PET SHOP into 'Big' Licensing Business"
*(Source)
*Summary; Hasbro's licensing division (HPG) doubles the toy line's licensing deals in less than a year. HPG would be attending the Licensing International Expo in New York to showcase a number of new LPS merchandise. The article includes a large list of licensees involved in the production of current and upcoming products.
September 24, 2007 - "Hasbro's LITTLEST PET SHOP Jumps into the Digital Plush Arena with Virtual Interactive Pets"
*(Source)
*Summary; Announcing the release of the Littlest Pet Shop VIPs series. Lists the initial plush toys for the series and how to gain access to the VIPs World online game. The series was released in mid-October 2007, and its global release was in early 2008.
October 15, 2007 - "Hasbro to Open Doors of the LITTLEST PET SHOP VIPs Boutique in Manhattan Allowing Girls to Step into the World of the Just-Released VIPs -- Virtual Interactive Pets"
*(Source)
*Summary; The newly introduced VIPs series debuts at the VIPs Boutique pop-up event in New York, drawing in customers to purchase plush toys and play the online game. The event was open from October 18-21 and October 25-28 in 2007.
==2008==
January 31, 2008 - "Hasbro and Singing Sensations Aly & AJ Featured in February 2nd Webcast to Unveil the 2008 LITTLEST PET SHOP Product Line"
*(Source)
*Summary; Hasbro to host a webcast in February 2008 to showcase the exciting new releases for the LPS franchise. They are joined by pop singers Aly and AJ to boost the promotion; Littlest Pet Shop acts as a sponsor for the duo as they depart for their tour. Consumers have the opportunity to enter in the LPS Sweepstakes and win prizes during the promo period.
February 14, 2008 - "Hasbro Has Big Plans for Littlest Pet Shop in 2008"
*(Source)
*Summary; The article teases the new era of "cool and edgy pets," referring to the introduction of personality eye symbols. More LPS products are announced:
Spring 2008 Release	Fall 2008 Release
Virtual Interactive Pets (VIPs)
Pets Only! Clubhouse
Digital Pens	Tail Waggin' Fitness Club
Pet & Play Personal Planner
Teeniest Tiniest Pencil Case
==2009==
February 13, 2009 - "Littlest Pet Shop 2009"
*(Source)
*Summary; Hasbro announces the upcoming playsets releasing in 2009:
Spring 2009 Release	Fall 2009 Release
Collectible Pets assortment
My Collector Journal
Playful Paws Pet Daycare Center
Digital Pets assortment
VIPs Surprise	Cozy Care Adoption Center
June 08, 2009 - "LITTLEST PET SHOP Continues to Ascend as Top Girls Licensing Brand in France and Breaks New Ground in Mexico"
*(Source)
*Summary; The LPS franchise gains traction globally, becoming the "No. 1 toy property for girls in France." Hasbro also continues to expand the franchise's reach in Mexico where a new deal was signed with the department store chain Liverpool; a variety of merchandise would now be able to be sold in-stores.
==2010==
February 12, 2010 - "Littlest Pet Shop 2010"
*(Source)
*Summary; Hasbro announces the upcoming playsets releasing in 2010:
Spring 2010 Release	Fall 2010 Release
Paw Powered Cruiser
On the Go Mini Pet Carriers
On the Go Accessory Purses
Petriplets
Collectible Pets assortment
My Collector Diary
Postcard Pets assortment	Rescue Tails Center
Blythe Loves Littlest Pet Shop: Doll & Pet assortment
February 12, 2010 - "Littlest Pet Shop Online"
*(Source)
*Summary; The new Littlest Pet Shop Online (LPSO) game is announced, describing key features and activities players can expect to see.
February 12, 2010 - "Littlest Pet Shop Online (LPSO) Dancing Pet"
*(Source)
*Summary; Hailing from the new LPSO game, Harmony Groovemore is given her own toy in the form of the "Dancing Pet." The large figure connects to an MP3 device or a computer to dance along to the music.
==2011==
October 13, 2011 - "Hasbro's LITTLEST PET SHOP Pets Travel to Toys"R"Us® Stores Nationwide and Online at toysrus.com"
*(Source)
*Summary; The article promotes the release of the Toys R Us exclusive Pet Vacations collection, which included both playsets and various themed merchandise. The following sets are advertise as part of the collection:
Pet Vacations Collection 2011
Vacation Pet Collection
Cruise Collection
Stylin' Safari
Pet Hotel
Pet Jet
==2012==
June 12, 2012 - "Hasbro to Bring Exclusive LITTLEST PET SHOP Moonlite Fairies Collection to Carrefour"
*(Source)
*Summary; Hasbro strikes a deal with renowned European retailer Carrefour, and launches the Moonlite Fairies series and accompanying merchandise in 4,500 stores throughout France. The launch would take place in November 2012.