ASICS

Asics is a Japanese multinational corporation which produces footwear and sports equipment designed for a wide range of sports. The name is an acronym for the Latin phrase anima sana in corpore sano,
 which translates as "Healthy soul in a healthy body". In recent years 
their running shoes have often been ranked among the top performance 
footwear in the market.
== History ==
ASICS Ltd. began as Onitsuka Co., Ltd on September 1, 1949. Its founder, Kihachiro Onitsuka, began manufacturing basketball shoes in his home town of Kobe, Hyogo Prefecture, Japan.
 Soon after the range of sports activities widened to a variety of 
Olympic styles used throughout the '50s, '60s and '70s by athletes 
worldwide. Onitsuka became particularly renowned for the Mexico 6 design, in which the distinctive crossed stripes, now synonymous with 
the company brand, were featured for the first time. In 1977, Onitsuka Tiger
 merged with GTO and JELENK to form ASICS Corporation. Despite the name 
change, a vintage range of Asics shoes are still produced and sold 
internationally under the Onitsuka Tiger label.
In its 2006 fiscal year, Asics generated 171 billion yen in net 
sales and 13 billion yen in net income. Sixty-six percent of the 
company's income came from the sale of sports shoes, 24% from 
sportswear, and 10% from sports equipment. Forty-nine percent of the 
company's sales were in Japan, 28% in North America, and 19% in Europe.
On July 12, 2010, Asics bought the Swedish outdoor brand Haglöfs, for SEK1,000,000,000 ($128.7 million).
On October 4, 2011, it was announced that Asics would be the new official kit manufacturer for the Australian Cricket Team, replacing German manufacturer Adidas.
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