WWMT

== WKZO-TV ==
=== 1950–1970 ===
Channel 3 signed on the air on June 1, 1950 as WKZO-TV (the call letters standing for "Kalamazoo"). It was West Michigan's second television station to debut after WLAV-TV (channel 7, now WOOD-TV on channel 8) and was owned by broadcasting pioneer John Fetzer, along with WKZO radio, which Fetzer had owned since 1930. It carried programming from all four networks of the time; however, it has always been a primary CBS affiliate owing to its radio sister's longtime affiliation with the CBS Radio Network.
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=== 1970–1975 ===
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=== 1975–1977 ===
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=== 1977–1983 ===
WKZO Looking Good 1979.png
WKZO ID 1977-1980s.png
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===1983–1985===
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=== 1985 ===
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== WWMT ==
In 1985, Fetzer retired and began selling off his vast broadcasting empire, which by this time included, among other holdings, WWTV/WWUP-TV in Cadillac, Michigan and KOLN-TV in Lincoln, Nebraska. The FCC had grandfathered existing radio-television clusters when it barred common ownership of radio and television stations, but with Fetzer's announcement WKZO-AM-TV lost its grandfathered protection. The Fetzer television stations were initially sold to Gillett Holdings. However, due to FCC ownership limits in effect at the time, WKZO-TV and KOLN-TV were spun off to Busse Broadcasting. On December 5, 1985, per a since-repealed FCC rule restricting TV and radio stations in the same market but with different ownership from sharing the same callsigns, Busse changed the station's call letters to the current WWMT (standing for "We're West Michigan Television").
Its Souvenir Bold "3" was carried on for two years.
=== 1985–1987 ===
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=== 1987–1996 ===
This logo is of similar design to the "3" emblem used at the time by eventual sister stations KVBC (now KSNV) in Las Vegas and KTVO in Kirksville/Ottumwa. In 1995, Granite Broadcasting acquired the station.
WWMT Station ID image 1986.png
WWMT Station ID image 1989.png
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=== 1996–present ===
==== 1996–2007 ====
Freedom Communications purchased WWMT in 1998 from Granite, along with sister station WLAJ in Lansing.
WWMT-DT2 logo.svg|WWMT-DT2 (2006–2024)
==== 2007–present ====
WWMT Web Header.svg|Web header (until 2020)
WWMT 3 2020.svg|Current logo (2020–present)
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WWMT print 2020.svg|Print logo (2020–present)
LOGO WWMT CW7 legal grn.png|WWMT-DT2 (20??–2024)
Arc West Michigan WWMT.svg|WWMT-DT2 (2024–present)
WWMT news opens-2
==External links==
Category:Television stations in the United States
Category:CBS network affiliates
Category:Comet network affiliates
Category:Sinclair Broadcast Group
Category:Kalamazoo, Michigan
Category:Grand Rapids, Michigan
Category:Battle Creek, Michigan
Category:Michigan
Category:Television stations broadcasting on channel 3.2
Category:1950
Category:1985
Category:Television stations that carry KidsClick
Category:Former CW network affiliates
Category:Television channels and stations established in 1950
Category:Overmyer/United Network