Pastelle

Pastelle was a streetwear brand founded in 2004 by American rapper Kanye West, intended to be his first venture into fashion. After three years of assembling a team and building momentum for the brand, West decided to shelve the project. In 2016, it made a resurgence, with Ian Connor serving as a creative director. In November 2023, it debuted at ComplexCon.Smith, Morgan (2023). "Pastelle, the Original Kanye Brand, Is Back". Highsnobiety.
== Background ==
In September 2005, Kanye West expressed interest in foraying into fashion, telling British magazine Stuff of his plans to launch a clothing line next spring. The following year, he began working on the brand and in 2007, had references to Pastelle in his songs like "Stronger" and "Swagga Like Us." In August 2008, VMan published a Kim Jones-styled photoshoot that had Rihanna, Lupe Fiasco, and West model fashion pieces (with Fiasco modeling a black bomber jacket)."Kanye West's New Line - Pastelle Preview". Hypebeast. August 18, 2008.
In October 2009, images leaked online with hopes of Pastelle finally dropping, though Highsnobiety confirmed that the line will never be coming out.Sanchez, Karizza and Cabrera, David (July 10, 2018). "The Untold Story of Pastelle, Kanye West's First Clothing Line". Complex.
== References ==
Category:Fashion labels