The message

"The medium is the message."
== The source is the message ==
The source is the message is a term that refers to the idea of the source of a message being more important than the message. The genetic fallacy mistakes the source for the message. E.g. "a short man saying something has to be a message of shortness; an able-bodied man saying something has to be a message of ablebodiness." 
== - ==
Genetic fallacy; Appeal to authority; 
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