N-Stat

N-Stat is a company gathering statistics in the region of Newborder. It is headquartered in Newcoast and was founded in 2004. The company is owned by NPB and focuses on audience measurement in TV and radio in the region of Newborder.
== Purpose and methodology ==
N-Stat collects information on behalf of various private radio stations of the Newborder region and NPB. The company ranks stations by total market share, and also measures listening time, most common way of listening (FM, AM, DAB/DAB+, Internet) and most common listening location (car, at work, at home or elsewhere). 
The research methodology is based on a continuous diary survey (ex. Christmas holidays) measuring the listening behaviour of over 24,000 adults (aged 15+) a year. The diary is filled in on a quarter-hour basis for one week's listening drawn from a sample representative of the individual station transmission area and the region as a whole.
Historically, the data has been collected from respondents via a paper diary. From quarter 3, 2011 N-Stat introduced an online version of a radio listening diary (Radio Diary) as an additional collection methodology. It is recognised that respondent engagement is critical to the continued quality of the survey and that by offering a choice as to how people record and return their listening data will help maintain the current high levels of participation and completion into the future. Additional benefits also include higher accuracy in attribution of listening to the different platforms (digital/non-digital) as well as higher in home completion that in turn enhances overall data quality.
== Quarterly Listening (Q1 2023) ==
Station 	Reach percent	Listening share	Most common listening location	Most common way of listening	Available on
NPB R1 	98% 	15% 	Car 	FM 	FM, DAB+
Magic FM Newborder	86% 	13% 	Car 	DAB+ 	FM, DAB+
RSFM Stations 	90% 	11% 	Car 	FM 	FM, DAB+
Local radios 	72% 	9% 	Car 	FM 	FM
NPB R3 	92% 	7% 	Car 	FM 	FM, DAB+
WBR 	74% 	6% 	Car 	FM 	FM
NPB R2 	90% 	5% 	At home 	FM 	FM, DAB+
Other 	68% 	34% 	Car 	FM 	FM
== Audience behaviour in Newborder ==
Unlike most other regions of Bayland, listeners in Newborder prefer Magic FM over WBR Radio. On top of that, NPB radio stations have a large popularity within the region's large population, having a combined 27% market share.
Listening to radios in car is the most common way of listening to radio in the Newborder region, with NPB R2 being the only radio station to be the most popular at home. Many of the radio stations also have a large percentage of people listening to them at work, for example Magic FM, where 52% of its audience listens to the radio in car, 42% at work and 4% at home.
Category:Companies