Noehi

Noehi was one of the most prominent shang merchants in Bin-Er, owning a business that had a monopoly on the pearl trade.
== History ==
Noehi's father shared the same calligraphy tutor as the Earth King, and was thus granted a monopoly on the pearl trade. He died of a heart clutch, and left his entire business to his daughter. With the rise of the shang system in the wake of the Platinum Affair, Noehi became a leading figure in Bin-Er.
Noehi was present with Avatar Yangchen's first formal meeting with shang merchants, where she saw the Air Nomad call for the system to be reformed, such as ensuring that its people would be fairly paid and allowing alms to be given out. The shangs were completely unresponsive, and Noehi was the first to speak up, rhetorically asking if there was a spirit in the room. She stated that, while Yangchen had succeeded with spiritual problems in Tienhaishi and Ma'inka Island, Bin-Er was a city of reason and commerce, and that she therefore had no power. When Yangchen tried to turn them to her side and noted that the spirits smiled on those who took care on their neighbors, and Noehi noted that they had not shown their displeasure yet, and then made a performance of looking for an imaginary spirit, causing the other shangs to laugh at the Avatar. However, Yangchen was able to recover from Noehi's mockery by revealing that she knew that the shangs had violated the terms of their charter by having moved much more cargo than they were officially permitted to, and threatened to expose this to Earth King Feishan unless the funds were redirected to charitable efforts.
When the shangs met together with Sidao to discuss what Yangchen had asked of them, Noehi panicked that the Earth King was going to raze them to the ground after Zongdu Henshe asked them to remain calm. The zongdu continued, noting that the Avatar had reminded them that they were all vulnerable to the Earth King, the Fire Lord, and the Chief of the Water Tribe. Noehi snorted, not believing Henshe would have a solution to that, but he then raised the possibility of using the secret Unanimity project to hold complete power over the Avatar and all heads of state. As they left, Noehi told Henshe that she expected to see results, as she was not giving up her wealth.
The shangs of Bin-Er did not know the exact details of Unanimity, but heard very loud noises and saw bright lights from up in their manors. After Yangchen and her companions stopped the project in the middle of the display of power, the shangs of Bin-Er stayed out of sight, as if shamed by the increased attention upon Bin-Er.
== Physical description ==
Noehi often incorporated her business into her clothing, and would often be "draped in pearls from shoulder to shoulder" in a formal setting.
== Personality ==
Noehi was a very greedy woman who only cared about wealth, and had no regard for those who were beneath her. Even though she had inherited her wealth from her father, she often spoke of having earned her fortune. She feigned enterprise and risk-taking while simply making money from a corrupt system.
== Appearances ==
=== Chronicles of the Avatar ===
==== The Dawn of Yangchen ====
== References ==
de:Noehi
Category:A to Z
Category:Characters
Category:Earth Kingdom characters
Category:Merchants and businesspeople
Category:Minor characters (Yangchen novels)
Category:Neutral characters
Category:Shang merchants
Category:Yangchen novels characters