Rete Mia

Rete Mia was, in its first incarnation (1988-2000) run from Lucca and was set up by controversial businessman Giorgio Mendella, as a network similar to a syndicated television circuit. While it initially presented mainly home shopping programming, in its initial phase it mostly ran generalist programming, with a strong emphasis on sports. After the Mammi regulations were passed in 1992, the network lost its nationwide license (the Italian government only gave 12 licenses from this point on). The network entered a downward spiral before shutting down and selling itself to Home Shopping Europe (by the late 1990s, already as a teleshopping network, it was owned by SBS Broadcasting).
In its second incarnation, launched on February 28, 2020, it reopened in a similar way to Super Six, by becoming a web TV channel combining old TV shows and cartoons with locally-made programming and a news service, as well as having its own web radio station, Radio Mia. Before, Mendella would make a second attempt but using terrestrial television, as 6Mia TV (Mendella has since created a new, similar project, Nuova TV Nazionale). The channel has since resumed terrestrial operations in Tuscany in 2021.
==1988-2000; 2020-present==
Category:Television channels in Italy
Category:Italy
Category:Television