The Toys That Made Us

The Toys That Made Us is a documentary series produced by Brian Volk-Weiss for Netflix, and aired as one of its "original series". Debuting on 22 December 2017, the series covers the histories of toy brands that have made a significant impact on the awareness of customers, collectors, and fans, as well as on pop culture in general. 
Three seasons of four episodes each have been produced to date, each episode (running approximately forty-five minutes in length) dealing with a specific brand. The series explores both toy brands proper, such as , , or , and toy lines based on popular media franchises, including Star Wars – its episode actually kicking off the series in 2017 – , , , and Star Trek.
=="Star Trek"==
The first episode of season two, released on 25 May 2018, focused on the history of the 's various toy lines, looking in a chronological order at the companies Remco, AMT, Mego, Ertl Company, Galoob, Playmates Toys, Art Asylum, and McFarlane Toys. 
The documentary, paraphrasing Captain Kirk, details how the Star Trek franchise kept "missing the target" for over three decades by making decisions that demonstrated a persistent lack of understanding of the fan base, aggravated by questionable decision-making by the toy makers themselves in the early decades, AMT and Mego (initially) being the exceptions. According to the documentary, it was only with Playmates and Art Asylum that the Star Trek toy franchise started to hit its stride by releasing products that satisfied both children and the Star Trek collectors' desire for accuracy, or as it was put in the documentary, "Kids got detail, whether they wanted it or not". In this, the documentary made a clear and sharp distinction between the (mass) juvenile toy market and the (oftentimes much smaller, niche) adult collector market. The Star Trek: The Official Starships Collection from Eaglemoss Collections is featured in passing as an additional (niche market) example for the increased level of accuracy of its (non-toy) collectibles, demanded by its collectors.
The documentary repeatedly compares, in a humorous manner, the Star Trek franchise's toy merchandising to that of Star Wars; noting that, while Star Trek had a ten year head start on Star Wars, the Star Trek toy franchise never even came close to the levels of the latter. Highly successful right from its very inception, and with a reported US$14 billion worldwide aggregate turnover as of 2017, the Star Wars toy franchise is arguably the most successful one of its kind in financial terms, having become the second most important pillar of the entire Star Wars multimedia franchise after the live-action productions themselves. (S01E01; See also: main article) In comparison, a US$3.5 billion aggregate merchandise turnover has been reported as of 1998 for the Star Trek franchise – which is otherwise loathe to report revenue streams – , but that included all customer merchandise excepting the home video formats , whereas Richard Arnold has reported a US$10 billion total turnover in 2016, which constituted a Star Trek franchise total up until then, thus also including box office takes and home video format sales. This meant that the Star Wars toys revenues alone, already exceeded the entire revenue stream of the Star Trek multimedia franchise as a whole.
A multitude of interviewees are featured throughout the documentary to elaborate on the subject matter, ranging from toy makers themselves through collectors (some of them scientists) to former Star Trek production staff. The documentary ends with the conclusion that, of all the Star Trek toys and models ever made, it was the various incarnations of the USS Enterprise – perceived as the real star of Star Trek – that captured the imagination of generations of Star Trek fans in particular.
===Credits===
*Interviewees in order of identification:
**Rod Roddenberry – Son of Gene Roddenberry
**Doug Drexler – Special & Visual Effects Artist
**Gene Roddenberry (archive footage)
**Russell Meyers – Collector
**Gene Winfield – Automotive Designer
**Steve Dymszo – Co-founder of Master Replicas
**Karl Tate – Collector
**Steven Kelly – Author & Collector
**Maria Jose Tenuto – Sociology Professor & Collector
**John and Bjo Trimble – Fans
**Mark Bellomo – Author
**John Tenuto – Sociology Professor & Collector
**Chris Byrne – Toy Expert
**Marty Abrams – President of Mego, 1971-1983
**Ian Roumain – Director of 50 Years of Star Trek
**Marc Pevers – Former VP of Licensing, 20th Century Fox
**David Galoob – Former CEO of Galoob Toys
**Steve Varner – Sculptor Playmates Toys
**Karl Aaronian – Senior VP of Marketing at Playmates Toys
**Manny Jesus – Former Senior Art Director at Art Asylum
**Nelson Asensio – Former Lead designer at Art Asylum
**Zach Oat – Diamond Select Toys
**Patrick Pigott – Sculptor Diamond Select Toys
**Todd McFarlane – McFarlane Toys
**David Vonner – Toy Designer
*Production:
**Donald Ian Black – Narrator
**Tom Stern – Director, Executive Producer
**Benjamin J. Frost – Writer, Executive Producer, Lead Editor
**Anne Carkeet – Executive Producer
**Neil Fellah – Line Producer
**Michael Greggs – Producer
**Robin M. Henry – Co-executive Producer
**Cisco Henson – Executive Producer
**Brian Volk-Weiss – Executive Producer
**James Anderson – Co-editor
===Content gallery===
File:Marty Abrams.jpg|Former Mego CEO Abrams amidst the Star Trek toys which had been so profitable for his company in the early 1970s
File:Tod McFarlane and his company's 2018 Star Trek product releases.jpg|Todd McFarlane and his company's 2018 Star Trek product releases
==Other connections==
In the first season episode dedicated to He-Man, a segment appears in which Filmation is introduced by quickly showing a number of fragments from its shows, including . 
In the episode on G.I. Joe, during the interview segments with former Mego president Marty Abrams Star Trek toys are visible in the background.
John de Lancie has appeared in the season three episode covering the franchise. 
==See also==
*Star Wars vs. Star Trek: The Rivalry Continues
==External links==
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Category:Documentaries
Category:Star Trek and pop culture