Michael's

Michael's is an arts and crafts store with headquarters in Irving, TX. It is known for it's wide variety of materials, including: yarn, paper, markers, etc. It really isn't that important. What is important about Michael's is its affilation with TokyWoky [add link to page in post].
According to a blog post from 2019 Michaels has used TokyWoky previously:
"In just twelve months, Steve and the Michaels team have…
Engaged over 150,000 customers
Advised 10,000+ customers per month thanks to passionate Michaels customers
Increased conversion of the Michaels Digital Makers community by 400%
Generated 100,000s of conversations between customers
Harnessed 100,000s of data points and insights,
identifying conversion-blockers and customer journey improvements on their website"
Michaels no longer uses TokyWoky, however, on August 29th, 2020, they began using it for about 3 days, before shutting it down. Toky.Chat is now the successor to the original Michael's chat.