Yoga With Adriene

Adriene Mishler, better known online as Yoga With Adriene (or simply YWA), is an actress, writer, international yoga teacher, and entrepreneur from Austin, Texas. On a mission to get yoga into schools and homes, Adriene hosts the YouTube channel Yoga With Adriene, an online community of over 10 million subscribers.
Her Australian cattle dog, named Benji, frequently makes cameo appearances lounging beside the mat, or wandering into shot. She has a seven-person operation that produces content for the YouTube channel and its paid membership platform, Find What Feels Good.
==Personal Life==
Adriene lives in Austin, Texas, with her dog, Benji. Mishler grew up in an arty family in Austin. As a teenager, she took acting classes, in which she learned about practices such as yoga. She found theater by way of her “creative hippie” parents, who met at the University of Wyoming in a play called Home. Later, while trying to make it as a professional actor – among her early roles was a cameo as “cute female student” in an episode of the TV show Friday Night Lights – she qualified as a yoga teacher and taught some classes. Her main frames of reference for exercising at home were Jane Fonda’s 1980’s aerobics videos, and Rodney Yee’s yoga DVDs, which featured “a lot of instruction but not much fun”.
==YouTube and Career==
===History===
The origins of Yoga With Adriene go back to the set of a horror movie, where she met an independent film-maker called Christopher Sharpe, on the set of his low-budget horror movie, The Spider Babies (which was never released), who had helped create a popular YouTube channel starring his wife, the chef Hilah Johnson. Afterwards, Sharpe and Mishler stayed in touch, and in 2012, when Sharpe was looking for new YouTube projects, he asked Mishler if she wanted to start a yoga channel. In September that year, they began uploading videos.
As Mishler was creating her channel, Sharpe was studying how YouTube users search for yoga and other workouts, compiling lists of key terms and optimising the titles of the videos. Instead of just creating classes that might suit potential needs, they looked at Sharpe’s studies and tailored classes according to what people were searching for. This is why Mishler’s classes include Yoga for Back Pain, Yoga for Lower Back Pain, Yoga for Upper Back Pain, as well as Upper Back Love, and Lower Back Love.
The channel’s hallmark became releasing a new yoga video every day for 30 days beginning on January. The first day of their first challenge, back in 2015,
temporarily became the channel’s all-time most popular video. As of 2020, it has more than 2.9 million views. 
Adriene has been sponsored by Adidas Women since 2016. Adriene wears Adidas apparel in her videos, but Adidas doesn’t get involved in content creation or expect promotional messaging. The channel did briefly become involved in sponsored content, with a spot for Walgreens and another for the Sofia Coppola movie The Beguiled; they also did a content exchange with Whole Foods.
Adriene has “the bare minimum of monetisation” on her YouTube channel, as she believes that viewers shouldn't get interrupted during their practice. From the Youtube channel, some people sign up for a membership, and that helps give her a more stable income. The goal was to keep it at a low cost of $9.99 dollars a month, which is “10 dollars or much cheaper than the usual yoga class”.
During the 2020 COVID-19 pandemic, Adriene saw a “significant jump on all platforms”. The amount of traffic mirrored what they normally see in January, likely surpassing that of their busiest day of the year (usually January 1). They started to receive direct emails from people in Wuhan, and Italy. Adriene also received a photograph of four people practicing from Scott Base, Antarctica.
===Recognition and awards===
Adriene was recognized by Google as the most searched workout of 2015, was recognized by The Wall Street Journal, and was awarded a Streamy in Health and Wellness in 2016.
She has been written about in many newspapers and on their websites, including The Guardian, Bustle, The Kollection, The Atlantic, and BuzzFeed. She has also been featured on TODAY, and interviewed for Texas Monthly, KUT, VICE, and Papermag.com
===Find What Feels Good===
Founded by Adriene, FWFG is a paid membership platform, and growing online library of Yoga and Yoga Lifestyle tools, to encourage viewers to be authentic, do their best and “find what feels good.” The FWFG membership costs $10 a month and is the business’s biggest revenue generator.
Find What Feels Good offers more than 35 hours of exclusive videos, and viewers also have access to their entire library of classes including LIGHT, EMPOWER, PRENATAL YOGA, YOGA RITUAL, and BOOST & CHILL.
==References==
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