Apple Music Festival

The Apple Music Festival, stylized as  Music Festival, was a concert series organized by Apple Inc. It was originally inaugurated in 2007 as the iTunes Festival. Free tickets were given to iTunes and users who lived in the United Kingdom, through localized prize draws. Performances were streamed live and available to view afterwards, free of charge, for Apple Music members on their Apple TV, iPhone, iPad, iPod touch, Mac, PC, and Android phones. In London, the iTunes Festival became an annual event taking place (from 2009) in September at the arts centre in . The series made its United States debut with five days of free performances at the in March 2014, alongside the (SXSW) music showcase in Austin, Texas.
In August 2015, the iTunes Festival was renamed the Apple Music Festival to coincide with the launch of Apple Music. After a 10-year run, Apple confirmed in September 2017 that it would no longer host any more music festivals in favor of more targeted concert events in the future, such as Apple Music Live.Apple has cancelled its yearly London Music Festival after a decade by Will Butler, New Musical Express. 2017-09-04.
==2007==
Held during the month of July 2007 at the at in London.iTunes Festival, Institute of Contemporary Arts. 2007-07-31.
* July 01: + Leon Jean Marie
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* July 05: 
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* July 07: + + 
* July 08: + 
* July 09: + 
* July 10: + James Wolff
* July 11: + 
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* July 23: + Leash
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* July 25: + + 
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* July 29: + 
* July 30: + 
* July 31: () + 
==2008==
Held in July 2008 at the theatre in .
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* July 18: + XXT
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* July 24: 
* July 25: + 
* July 26: (cancelled)
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* July 29: + 
* July 30: + 
==2009==
Held in July 2009 at the in .
* July 01: + 
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* July 05: () + + 
* July 06: + 
* July 07: w/ + + 
* July 08: w/ 
* July 10: + 
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* July 12: + () + 
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* July 14: () + ()
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* July 25: (moved to July 12)
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==2010==
Held in July 2010 at the in and livestreamed on .
* July 01: () + 
* July 02: + 
* July 03: (EP) + (EP) + 
* July 04: + 
* July 05: + 
* July 06: + 
* July 07: (EP) + 
* July 08: (EP) + Delta Maid
* July 09: () + + The Dharohar Project
* July 10: + 
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* July 13: (EP) + 
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* July 22: + 
* July 23: Defected In The House Live
* July 25: + 
* July 26: + 
* July 27: + 
* July 28: + ()
* July 29: + Diagram of the Heart
* July 30: + 
* July 31: + 
==2011==
Held in July 2011 at the in and broadcast by and presented by and .
* July 01: 
* July 02: + 
* July 03: + + Ramona + Ukulele for Dummies
* July 04: (EP) + 
* July 05: + + 
* July 06: (EP) + 
* July 07: () + 
* July 08: + 
* July 09: (EP) + Evaline
* July 10: + + 
* July 11: + (EP)
* July 12: + 
* July 13: + + 
* July 14: + 
* July 15: + 
* July 16: + 
* July 17: + Bluey Robinson + + Medi
* July 18: + + 
* July 19: + 
* July 20: + + Encore
* July 21: + 
* July 22: (EP) + 
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==2012==
Held in September 2012 at the in and broadcast across 's stations (including , and ).iTunes Festival returns to Channel 4 by jack, Altsounds News. 2012-05-19. Archived 2012-05-21.
* Sep. 01: + 
* Sep. 02: + + 
* Sep. 03: + The Milk
* Sep. 04: + + Ryan Keen
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* Sep. 11: + 
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* Sep. 13: + 
* Sep. 14: (EP) + 
* Sep. 15: + 
* Sep. 16: (EP) + 
* Sep. 17: + + 
* Sep. 18: (EP) + + CARisMA
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* Sep. 26: + (EP)
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==2013==
Held in September 2013 at the in .
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* Sep. 07: + (cancelled because Phoenix singer was ill)
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* Sep. 13: + Henrik B
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* Sep. 25: + NO CEREMONY///
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* Sep. 29: + 
* Sep. 30: + + 	
==2014==
===Austin===
On February 19, 2014, Apple announced that the iTunes Festival would take place in the United States for the first time with a five-day festival at the in Austin, Texas from March 11 to 15, alongside .
* Mar. 11: + + 
* Mar. 12: + + 
* Mar. 13: + + 
* Mar. 14: + + 
* Mar. 15: + + 
===London===
On July 21, 2014, Apple announced part of the lineup for the eighth iTunes Festival held in September at the in .
* Sep. 01: + 
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* Sep. 28: + Miloš + 
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* Sep. 30: + 
==2015==
On August 18, 2015, Apple announced part of the 2015 lineup and confirmed that the festival had been rebranded as the Apple Music Festival. Held in September at the in , the festival was broadcast via Apple Music.
* Sep. 19: + 
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* Sep. 27: () + 
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== 2016 ==
In September 2016, the concert series returned to the in for its tenth year, as Apple Music Festival 10. The full lineup was announced on August 25, 2016 via Beats 1 by as a surprise during The Global Chart Show with Brooke Reese. The festival was streamed live and on-demand via Apple Music. Beats 1 also broadcast live interviews and performances from the festival. The festival was heavily promoted with artwork, pictures and videos on Apple Music's Instagram and Snapchat stories. Festival performers such as personally messaged UK fans via Twitter for exclusive free tickets to the artist's respective performances at the festival.
* Sep. 18: 
* Sep. 19: + 
* Sep. 20: + 
* Sep. 21: + 
* Sep. 23: + + 
* Sep. 25: 
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* Sep. 27: 
* Sep. 28: 
* Sep. 30: 
== Cancellation ==
In early September 2017, Apple announced that it would not be continuing the Apple Music Festival in favor of more targeted live events in the future.
==Videos==
Amy Winehouse - You Know I'm No Good - ITunes Festival 2007
iTunes Festival London 2013 (Official Trailer)
Britney Spears - Apple Music Festival 10 (Backstage Short Film)
==References==
==See also==
*Apple Music Live, a series of sponsored events streamed through Apple Music since 2019.
*Super Bowl halftime show, sponsored by Apple Music since 2023.
==External links==
*Apple Music Festival official website (archived 2017-03-25)
**Apple Music Festival 10 (archived 2016-09-20), 
**Apple Music Festival 2015 (archived 2015-09-21)
*iTunes Festival London official website (archived 2014-09-02)
**iTunes Festival SXSW (archived 2014-03-11)
**iTunes Festival 2013 (archived 2013-09-04)
**iTunes Festival 2012 (archived 2012-09-01)
**iTunes Festival London 2011 (archived 2011-07-03)
**iTunes Festival London 2010 (archived 2010-07-01)
**iTunes Live: London Festival '09 (archived 2009-07-09)
**iTunes Live: London Festival ‘08 (archived 2008-06-26)
**iTunes Festival: London (archived 2007-06-30)
*Apple Music Festival 10 at Apple Music
**Live from iTunes Festival
**Best of iTunes Festival: 2007
**iTunes Festival
*iTunes Festival at Twitter
*iTunes Festival stories at 9to5Mac
*Apple Music Festival at MacRumors
*Apple Music Festival at Logopedia
* at Wikipedia
Category:Apple Music
Category:Apple events
Category:Defunct events
Category:Texas
Category:United Kingdom
Category:2007 introductions