Qdoba Mexican Grill

Qdoba Mexican Grill is a chain of fast casual Tex-Mex restaurants in the United States and Canada serving Mexican-style cuisine. The company is a wholly owned subsidiary of Jack in the Box since its purchase from ACI Capital, Western Growth Capital, and other private investors in 2003.
==History==
Founder and Colorado native Anthony Miller and partner Robert Hauser opened the first restaurant in 1995. The Denver, Colorado, location was an immediate success with first year revenues exceeding $1,500,000. The cost of opening the 1,300-square-foot (120 m2) store was only $180,000.
The restaurants have gone through a few name changes. After initially opening as Zuma, the name was changed to Z-TECA Mexican Grill to avoid confusion with other Zuma Mexican restaurants. When that name was deemed to be too similar to Z'Tejas Southwestern Grill the name Qdoba was invented in 1999 by ad agency Heckler & Associates.
Qdoba now operates over 600 fast casual restaurant locations throughout the United States. In 2003, San Diego-based Jack in the Box company acquired the chain from ACI Capital, a private equity management firm that was the outgrowth of commodity-trader A.C. Israel Enterprises in the 19th century.
The first Canadian location opened on December 3, 2012 in Brandon, Manitoba. A second location was opened in London, Ontario just 3 months later.
Qdoba purchased back 25 stores located in Kentucky, Indiana, and Tennessee from ZT of Louisville, one its largest franchisee for an undisclosed sum in mid 2012. In June 2013, Qdoba announced it would close a total of 67 underperforming restaurants, including 18 in and around Chicago.
Qdoba serves burritos made in the San Francisco burrito style, tacos, quesadillas, taco salads, chile con queso, tortilla soup, Mexican gumbo, and fresh guacamole. The restaurant fits into the "fast casual" category, offering both quick service and a higher quality of food than typical fast-food restaurants. Customers order by selecting an entrée, then choosing its ingredients. All of the items are made in plain view of the customer. The chain's current slogan is "We Live Food."
To distinguish itself from some of its competitors, Qdoba serves breakfast and some locations are open 24 hours on weekends.
==See also==
* Chipotle Mexican Grill
* Baja Fresh
* Panchero's Mexican Grill
Category:Restaurants
Category:Companies
Category:Mexican Restaurants
Category:Franchises
Category:Brands