Nelonen

:For the broadcaster that owns Nelonen, see Nelonen Media.
Nelonen is one of the most popular entertainment channels in Finland. It is owned by Nelonen Media, which in turn is a subsidiary of Sanoma, which publishes Helsingin Sanomat, the country's most-circulated daily newspaper. Nelonen is the Finnish name for the glyph of the numeral 4, with neljä being the Finnish word for four.
Nelonen’s main competitor is MTV3, along with Discovery-owned TV5 and public broadcaster Yle.
==PTV (Paikallistelevisio)==
===1990–1996===
Nelonen was launched as PTV (Paikallistelevisio) in 1990.
==PTV4==
===1996–1997===
==Nelonen==
===1997–2002===
===2002–2010===
A new look, with a simplified logo, was introduced on 27 March 2002. FF DIN was the channel typeface. A channel slogan, Jotain ihan muuta (‘Something completely different’), had already been introduced in 2001. This would later be the expansion of the name of sister channel Jim when it was launched in 2007.
* Markkinointi & Mainonta
===2010–2014===
Nelonen adopted a new look on 12 April 2010, along with a new slogan, Viihde on hyväksi (Entertainment is good for you). The new look was created with the advertising agency 358 and the idents were produced by Pablo Films. The idents ended with a four-note jingle (A♯ F G♯ A♯, in various chords). A futuristic font, Mic 32, was the on-screen typeface.
* Sanoma press release
* Nelonen
* Markkinointi & Mainonta
* Kauppalehti
* Idents on Vimeo 
===2014–2018===
This logo, graphics package and idents were introduced in December 2014 and designed by the London-based creative agency Proud Creative. The channel slogan was changed to Katso mistä puhut (‘See what you are talking about’). The popular Lineto Brown font became the on-screen typeface.
* Nelonen — Proud Creative
* Brand New
===2018–present===
====2018–2020====
Inspired by the Northern Lights (Aurora borealis), this set of logo, graphics packaging and idents was designed by Amsterdam-based creative agency CapeRock. They were introduced on 2 October 2018. The slogan Viihde on hyväksi (Entertainment is good for you) from the 2010–2014 identity was reintroduced, as well as the four-note jingle A♯ F G♯ A♯. As in 2010, the on-screen typeface (in this case Anteb) is obscure and little-known.
* CapeRock | Nelonen
* Jonny Singh (detailed)
* Brand New 
* Behance 
* Promax
====2020–present====
On 24 November 2020, Nelonen Media underwent a mini–rebranding and added an outline of the number 4, used in the logo of Nelonen, to the logos of its TV channels Jim, Liv and Hero, radio and audio platform Supla, and streaming service Ruutu. The Nelonen Media, Ruutu and Supla wordmarks are now set in the Anteb font used by Nelonen since 2018.
* Cison News Nelonen Media
== Footnote ==
* Despite being owned by a newspaper publisher, Nelonen does not broadcast news; almost all other leading entertainment channels in Europe have news bulletins. The last edition of Nelonen Uutiset, the channel’s news show, aired in 2014, after which a smaller bulletin called HS-uutiset (named after the Helsingin Sanomat) was aired until 2017. Nelonen has not had news broadcasts since.
Category:Television channels in Finland
Category:Nelonen
Category:Sanoma
Category:1990
Category:1997
Category:Helsinki
Category:Finland
Category:Television channels
Category:Television channels and stations established in 1990