Sainsbury's/Primary slogans

==Good Food Costs Less at Sainsbury's==
===1959–1960===
===1960–1991===
==Everyone's favourite ingredient.==
===1991–1994===
Used in a series of TV adverts in the 1990s which featured celebrities cooking Sainsbury's food. It was used in tandem with “Where good food costs less” and “Good food costs less at Sainsbury’s”.
===1994–1999===
==Fresh food, fresh ideas.==
===1997–1998===
==Value to shout about==
===1998–1999===
A 1998–1999 campaign fronted by John Cleese which was widely claimed to have been a major mistake. Sainsbury's said it actually depressed sales. However, the company had been losing sales for years because of the rise of Tesco.
==Making life taste better==
===1999–2005===
When the new logo was launched in June 1999, Sainsbury's also launched a new slogan. The strapline was dropped in May 2005 and replaced in September of that year.
==Try something new today==
===2005–2012===
Introduced in September 2005 and remained the main slogan until 30 January 2012.
==Live Well For Less==
===2011–2013===
A new slogan was introduced in September 2011.
===2013–2021===
live_well_for_less_2013_horizontal.png|Horizontal lockup. 
The slogan logo was changed in September 2013.
==Helping everyone eat better==
===2021–2023===
Sainsbury's-Helping-Everyone-Eat-Better-2021.png|Alternate variant.
Sainsbury's introduced a new slogan in February 2021, replacing the 10-year-old strapline "Live Well For Less".
==Good food for all of us==
===2023–present===
Sainsbury's Good Food For All Of Us 2023 Alt.png|Alternate variant.
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