Televisión Nacional de Chile

:This article is about the Chilean public TV broadcaster. For other uses, see TVN.
 (abbreviated as TVN) is a Chilean public service broadcaster, founded by Presidential order and launched nationwide in 1969. TVN is the only public owned television company in Chile and competes for audiences with other private broadcasting groups, such as Canal 13, Mega, Chilevisión and La Red, having a self-financing scheme.
==1969–1984==
===1969–1978===
The first logo of Televisión Nacional de Chile consisted of the word TV in italics (in which the letter N is implied to be read in the union between those letters) and above of the V, the word CHILE, also in italics and a typeface similar to Eurostile or Akzidenz Grotesk. These elements were bordered by a frame shaped in the outline of a bilinear television screen.
On screen, the logo was in black and white (as all broadcasts in Chile back then). However, in its first promotional forms, the logo was in color. The screen is the national tricolor and the "TV Chile" logo in black and red.Seba Flores in Flickr - There's also a variant where the "T" is black and the "V" is gray, mainly used in internal documents. Finally, a variant without the screen was used extensively during the first yearshttps://imgur.com/HSGHyDQ Usage of a variant without the screen on an early document., as seen on some vehicles and documents.
===1978–1984===
After the arrival of color television in Chile in February 1978, the logo's colors were slightly altered: the letter T and the word CHILE were blue and the letter V was red. The logo was framed in a shape that simulates the tricolored outline of a television screen in blue, white and red. The colors used resemble the chilean flag.
Around 1980-1983, a variant where the text "TV Chile" appeared metallic (using Scanimate) was used in the institutional campaign "Punto de Encuentro".
==1984–1988==
In 1984, Televisión Nacional changed its logo to a ribbon-like colored letter N with a tricolor band of colors blue, white and red that doubling in parts form the letter N, referring to "Nacional". In its first months, the white part of the band didn't exist; instead, it was transparent. The logo is similar to that of London Weekend Television in the United Kingdom.
The network experimented with the wordmark "TVN" for the first time during this period, first adding it into its microphones, before making adding the acronym in its idents around September 1985 (though announcers still referred to the network by its full name).
This logo continued as a secondary logo from 1986 until being retired in January 1988; TVN's secondary channel also used the "N" symbol from 1987 until 1988. The TVN acronym continued to be used in idents until 1989.
==1986–1990==
The 1978 logo was reused, but with a streamlined design and a different shade of blue, plus a different font for CHILE (which is more condensed). It was used from 1986, along with the previous logo (the N logo), both in print and in the opening of the channel's newscast, until January 1988 when this new logo took its place.
During this time, TVN started using new, CGI graphics on the IDs, which depict the border rotating around the letters (the blue border rotated clockwise, while the red one rotated counterclockwise), replacing the old Scanimate and traditional techniques used before for the channel.
==1990==
To commemorate the return of democracy on March 11, 1990, TVN slightly changed its logo, replacing the tricolor border with a similarly-shaped, rainbow-colored border to reflect the emblem of the Concertación or the Concertacion de Partidos por la Democracia (Coalition of Parties for Democracy in English), a coalition of political parties that won the 1989 elections. The logo was used for a few months.
==1990–1996==
===1990–1993===
On November 23rd 1990, TVN officially changed its logo. The word CHILE was replaced by a tri-color band with the same colors that represent the country, but the design of the letters T and V was changed, which become thin and white or gray. Also, the outlined television screen disappeared. Occasionally, below the logo, the full name appears in the Arial Narrow Regular typeface.
===1993–1996===
In 1993, the logo was redesigned, the letters T and V became dark gray, and its tricolor band (now bicolor) band becomes thicker.
==1996–2004==
A new logo was launched in 1996, this time adding the N (which until then was hidden between the T and V), adopting the name TVN, which was first introduced in 1985 and later teased in 1995 with the campaign "TVN es más". This logo was designed by Chilean agency ProcorpLogos de Chile (@logosdechile) - . In 2001, a new graphics pack debuted, where the letters are made out of glass and appear on varying landscapes.
==2004–present==
===2004–2016===
On January 4, 2004, TVN changed its logo. The red square, an element that had been present in the graphics of the channel since the mid-nineties, takes center stage and becomes the channel logo. This logo was designed by the Chilean agency Lowe Porta.
===2016–2020===
On August 9, 2016, TVN redesigned its 2004 logo, with the corners rounded except for the top left corner. This rebranding was made by the Chilean agency DioslascriaDioslascria - TVN.
===2020–present===
On October 1, 2020, Televisión Nacional de Chile changed its logo, dropping the box used since 2004, leaving only the letters of the channel's logo. The new visual identity was designed by Chilean agency Contenedor, and was visible that day since (which is when the channel usually signs-on). New graphics were created as well, with white lines being the main element used in them.
==See also==
*TV Chile, the international channel of TVN.
*Canal 24 Horas, the news channel of TVN.
*NTV, the kids channel of TVN.
==Notes and references==
Category:Chile
Category:Television stations in Chile
Category:Santiago de Chile
Category:Televisión Nacional de Chile
Category:Television channels in Chile
Category:Television channels in Latin America
Category:Asociación Nacional de Televisión
Category:AIR-IAB
Category:1969
Category:Public broadcasters
Category:Television channels and stations established in 1969