The 99 Store

99 Cents Only Stores, or The 99 Store, is an American retailer chain known for the price of most of their products being simply 99¢.
==History==
Around the 1960s, the company’s founder, Dave Gold, inherited a tiny liquor store in Los Angeles and decided to run a test by selling bottles of wine for 99 cents, which later proved to be successful.https://99only.com/about
In 2007, the company raised its prices from 99 cents to 99.99 cents, which was the first increase in the franchise's history. It was stated that the change was made to combat "dramatically rising costs and inflation."https://www.reuters.com/article/99centsonly-idUSN0848005420080908
In 2011, the company agreed to a $1.6 billion buy-out by Ares Management and the CPP Investment Board.http://articles.latimes.com/2011/oct/12/business/la-fi-99-cents-only-stores-buyout-offer-20111012 The deal was completed in 2012.
In 2023, 99 Cents Only Stores was reported to have nearing a potential Chapter 11 bankruptcy filing.https://www.retaildive.com/news/retailers-at-risk-of-bankruptcy-2023/694548
==Channel==
The channel was created on November 8, 2010, and the first video was uploaded on November 23, 2010.https://www.youtube.com/watch?v=TRmKObRimhQ The channel uploads commercials of their products.
==References==
Category:American YouTubers
Category:Users who joined in 2010