Target Stores

==1962–1968==
==1968–present==
===1968–1972===
Target - 1971.svg|Alternative variant (1971–1972)
On December 4, 1968, a design system commissioned by Chicago-based design firm Unimark International was made public starting with Target's print ads. Unimark had already been contracted by Target parent company Dayton's in 1967 to develop a new look for themselves. Due to that success, the Unimark staff were retained as design consultants for the Target account (and later for parent Dayton Hudson Corporation upon its founding in 1969). Despite changing in 1973, Target's supermarkets used this wordmark in advertisements until 1974, and an identical logo was used by Australian clone Target Australia in 1970. The Helvetica typeface has been used in Target’s branding since the modern bullseye’s introduction in 1968.
===1972–2004===
====1972–1973====
This logo was first rolled out in late February 1972.
====1973–2004====
This logo was first seen in February 1973 as an alternate of the 1972 logo, however by the end of that year it had entirely replaced it in advertising. Despite being superseded in 2004, this logo still remained on SuperTarget and Pharmacy Target until 2006, Target Greatland until 2009, and Target Center until 2015. A few older stores still use this logo.
===2004–present===
====2004–2018====
As with the previous logo, this still appears as a handful of stores, but is being phased out and replaced with the current one as more stores are renovated.
In 2014 Target announced it had minted its own proprietary font, "HelveticaForTarget," a modification of Helvetica Neue.
====2018–present====
The company's name is now rendered in lowercase letters. This logo is not seen on their website nor some new stores. It instead uses the plain 1968 icon.
==External links==
Category:Target
Category:Dayton-Hudson Corporation
Category:Retail
Category:Department stores
Category:Discount stores in the United States
Category:Stores
Category:Shopping
Category:Retail outlets in the United States
Category:Minneapolis
Category:Minnesota
Category:United States
Category:1960s
Category:1962