Theorist Media

Theorist Media, also sometimes referred to as Theorist Inc, is a U.S.-based digital production studio and consulting firm founded in 2013 by Matthew and Stephanie Patrick. The company operates the Theorist channels--The Game Theorists, The Film Theorists, The Style Theorists, The Food Theorists, GTLive and LoreFi--as well as the fashion apparel brand Lumen. Additionally, Theorist works with tech and entertainment brands alongside other YouTube channels to "develop cross-platform content strategies, achieve long-term audience growth, and manage their brand identity through data-driven decision-making.""Theorist Media: About". LinkedIn. Retrieved March 24, 2022. They currently have production in Raleigh, North Carolina and Los Angeles, California.Theorist Media|LinkedIn, last viewed August 23, 2024. 
Theorist Media was sold to LunarX on December 20th 2022 and continues to operate as a subsidiary, with Matthew Patrick serving as Chief Executive Officer (CEO) and Stephanie Patrick as COO (Chief Operating Officer).
As of July 2024, Theorist Media had 22 full-time staff and "around 20 freelancers".MatPat, the first big YouTuber to successfully exit his company, is lobbying for creators on Capitol Hill-TechCrunch, posted July 28, 2024.
== Digital Consulting ==
The consulting side of Theorist Media involved using "social video metrics to inform creative decision making". In 2019, they offered the following services:Strategy-Theorist Media, archived on Wayback Machine, April 17, 2019, accessed Aug 24 2024.
* Auditing + Analytics Training of pre-existing channels
* Corporate workshops on best practices by platform
* Content Launch Strategy for new channels
* Influencer Strategy + Landscape Analyses
Past clients included Viacom and Defy Media. These Video Influencers Share Their Best Tips for Creating Viral Content-AdAge, archived on Wayback Machine, June 29, 2019, accessed August 24, 2024.Defy Media Case Study-Theorist Media, archived on Wayback Machine, accessed august 24 2024.
It is currently unknown if Theorist is still offering digital consultation services in the wake of their acquisition by Lunar X.
==Theorist Media Branding==
File:Theorist Media.png|Pre 2024 Logo
File:Theorist inc logo 2024.png|2024 Logo
==References==
Category:Theorist Media