Live Laugh Love

Live Laugh Love is an aesthetic that centers around a combination of a specific kind of feel-good slogans (usually presented as word art wall signs or decals) and brushy, frequently chunky script fonts. It is found both in a basic, cheerfully oblivious and straightforward form, and in a more ironic format that centres around "wine mom" imagery.
==History==
Slogan merchandise (known as "word art" or "sentiments" in home decor retail parlance), have long been part of the range of options for homes. In the early 2000s, consumers began to gravitate toward particularly saccharine sayings, including the iconic "Live, Love, Laugh" and variants thereof (the saying itself traces back to an early 20th century poem). At the same time, the pre-bubble rise of the McMansion promoted a heavy-handed use of beige-based, unremarkable decor to maximize resale values. Rae Dunn also began to spread widely after Dunn entered into a licensing agreement in 2003. Another three-word slogan was promoted by Eat Pray Love, with the memoir coming out in 2006 and the movie in 2010.
The proclamation of these kind of values became a sort of psychological refuge in the dreariness of the post-2008 real estate crash. Following the crash, the Aesthetic also found a niche amongst certain home renovation show. Joanna Gaines of Fixer Upper (2013-2018) was fond of metal wall art with sentiments or presentation typical of Live Laugh Love. Over time ironic takes on the aesthetic began to raise, powered by millennials and others wishing to mock the aesthetic.
While the phrase "Live Laugh Love" itself had its peak of popularity in the 2007-2012 period, aesthetic itself has never really gone away, despite the backlash going so far as to call it a "red flag".R/OutOfTheLoop: What's up with "Live, Laugh, Love" being perceived as a red flag if it is seen at someone's place? It now features in various graphic design where the feel-good angle is desired for whatever reason.
==Visuals==
*(Home decor only) a neutral palette dominated by beige, brown, white, black and pastels
*Flowing script, often with especially noticeable variation in thickness
*Wooden signs and textures
*Blackboard textures
*Cut-out or decal word-based wall art
*Feel-good or self-serving ironic slogans
*Rae Dunn pottery
==Gallery==
File:This Is New York - Promotional Mailer, 2013.jpg|"This Is New York" Promotional Mailer, 2013
File:al alali Honey-For a sweeter life, 2016.jpg|Al-Alalai Honey, 2016
File:faça a diferença na segunda-feira.jpg|Social media post, ca. 2016
File:KFC - Store Rebrand (UK), 2018.jpg|KFC UK rebrand, 2018
File:Monica the Medium Podcast (2018) Are_na.jpg|Monica the Medium Podcast, 2018
File:The King's Dairy Yogurt Packaging, 2018.jpg|The King's Dairy Yogurt Packaging, 2018
File:Vestibular 2018 - Faculdade Fama.jpg|Faculdade Fama ad, 2018
File:Wilko (UK) Stationery Set - 'Hypernatural' (2018) Are_na.jpg| Stationery set, 2018
File:Milton Star Pomme.jpg| Milton Star hard cider, 2018
File:Oscar 2018.jpg|2018 Oscar ceremony branding
File:Lunar Abundance Cultivating Joy, Peace, and Purpose Using the Phases of the Moon (2018) Are_na.jpg| Book cover, 2018
File:Kinfelts Kitchen and Wine (2019) Are_na.jpg|Kinfelts Kitchen and Wine, 2019
File:0bf00db8e50f0c3dbd0a7665ef9a24f4.jpg|Dirty Dogs Bar (Montreal), 2019
File:Fixer to Fabulous, 2019.jpg|Fixer to Fabulous, 2019
File:Shine novel, 2020.jpg|Book cover, 2020
File:Sisters shirts, skyiens, 2022.jpg|
File:LLL signs.jpg|
File:Wifi Password sign Etsy.jpg|
File:Wall Script - Somewhere Over The Rainbow.jpg|
==References==
*How ‘live, laugh, love’ and Rae Dunn took over American homes
*Why Are the Karens of America So Obsessed With This Home Decor Brand?
*Wikipedia: Live, Laugh, Love
Category:Design Aesthetics
Category:Visual
Category:Beige
Category:Written
Category:Interior
Category:2000s
Category:2010s