Super Bowl

The Super Bowl is the annual championship playoff game between the (AFC) and (NFC) of the (NFL) since 1966. It one of the most watched sporting events, causing its airtime to be highly valued and sought after by commercial sponsors such as Apple Inc.
==History==
thumb|232px|right|
===1984===
The "1984" commercial spot from Apple Computer is aired during on January 22, 1984 to introduce the Macintosh. It becomes one of the most iconic television commercials of all time.
thumb|192px|right|
===1985===
The "Lemmings" commercial spot from Apple Computer is aired during on January 20, 1985 to introduce the Macintosh Office. In contrast with the previous year, viewers respond to this commercial with controversy.
thumb|192px|right|
===1999===
Apple runs its first Super Bowl ad in years during on January 31, 1999. It features from the film to explain that Mac OS does not have a Y2K bug, like many other computers of the day. However, a lingering 2020 bug would not be fixed until Mac OS 9.0.4 was released in April 2000.Macintosh Y2020 by BG, The Long View. 2020-04-05.
thumb|192px|right|
===2004===
Apple and Pepsi collaborate to make a commercial announcement during on February 1, 2004 of a giveaway of 100 million free songs though the iTunes Store. The promotion is a big hit for Apple, but Pepsi had issues getting yellow-capped bottles to market in time. The yellow promotional bottle caps also had a design defect which allowed download codes for iTunes to be read without buying the bottle. At the end of the promotion, only about 5 million out of the 100 million available download codes were redeemed.
thumb|192px|right|
===2023===
Apple Music sponsors the halftime show, held at in on February 12, 2023. Apple replaces Pepsi as the longtime sponsor of the event after committing 250 million towards a multi-year deal.How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product by Jeff Beer, Fast Company. 2023-02-13. is the headline act of the show, marking her first live performance in years, while visibly pregnant. An estimated $21.5 million in brand exposure is generated for Apple during the event.Study: Super Bowl halftime show delivers Apple Music US$21.5m in brand exposure by Rory Jones, SportsPro. 2023-02-16.
thumb|192px|right|
===2024===
Apple Music sponsors the halftime show, held at in on February 11, 2024. is the headline act of the show, two days after the release of his studio album. Special guest performers included , , , , , and . The event could be watched through , , or the NFL app.How to watch Super Bowl 2024 by Amy Skorheim, Engadget. 2024-01-30.Who performed at the Super Bowl 2024 halftime show? Here's a full list of performers, CBS News. 2024-02-11.
===2025===
Apple Music will sponsor the halftime show, to be held at the in , on February 9, 2024. has been announced as the headline act of the show.Kendrick Lamar to Headline 2025 Apple Music Super Bowl LIX Halftime Show by Mesfin Fekadu, Hollywood Reporter. 2024-09-08..@kendricklamar. #AppleMusicHalftime. NOLA. 2.9.2025. #SBLIX by NFL, X. 2024-09-08.
==See also==
*Super Bowl halftime show
==References==
==External links==
*Super Bowl at the National Football League
*Super Bowl at the American Football Wiki
* at Wikipedia
Category:Events
Category:1966 establishments