Zellers/Décor Guide

These are some of the Decor Guides for Zellers stores 
== "The Lowest Price is the Law" (198x-2001) ==
This design was used from the late 1980s to the early 2000s. In-Store department signs consisted of a gray and red background with blue and white text in all capital letters; wayfinding signs consisted of a black and blue background, red boxes with white text, and a Zellers logo with the slogan "Great Brands, Great Prices" in yellow text. Apparel departments used gray carpet for their flooring, other departments used gray or white tile flooring instead. Walls were gray and white with a blue trimming for some departments and a red trimming for others. 
The Zellers diner used several designs, the most popular one was themed like a 1950s style diner with checkerboard flooring and blue neon lights. Booth seating was white and turquoise, and normal seating was white, Checkout lanes had rectangular black light fixtures with white numbers and the Club Z logo to the left of the number. The checkout counters themselves were gray coloured. 
=== Exterior Design ===
Usually, Zellers locations would use the malls design for the exterior of the building, but on standalone locations or locations that didn't use the malls design, it would look like this; The walls would use brick, the upper half of the wall would use white siding with red trimming. The facade would have white siding with red trimming, when "The Lowest Price is the Law" was Zellers' main slogan, it would sometimes be on the facade in red lettering. The Zellers logo would have a beige outline, and on some stores, it would say "Truly Canadian" next to the logo. Later stores that used this design would have the Zellers logo centered on the facade without any slogans.
===== Best Value Variant =====
The short lived Best Value store (Predecessor to Zellers Select) used this store design with a few tweaks, instead of using the blue and red colour scheme of typical Zellers stores, these stores used a yellow, white, and black colour scheme.
=== Examples of this design ===
* Hawkesbury, Ontario - 1550 Cameron St (Opened Late 1990s or Early 2000s)
* Goderich, Ontario - Suncoast Mall - 397 Bayfield Rd (Opened around 1993)
* Amherst, Nova Scotia - 142 S Albion St (Opened 1998)
== "Geometric" (2001-2020) ==
This design was used from the early 2000s until January 26th, 2020 when the last Zellers (Hudson's Bay liquidation centre) closed. Department signs were red rectangles with rounded corners and a white outline, text would be written in white, and a picture associated with the department would be displayed within a square with rounded corners. 
Pathways would use white tile with a red outline, store departments would also use white tile. Apparel departments used gray carpet. Walls would be painted white. The top trimming would use a checkerboard pattern using 2 different shades of red. The lower trimming would use a solid red line. Text displayed on the walls for departments or other purposes would use red text in all lowercase letters. 
For stores that still had a Zellers diner, the design stayed the same as the previous design. Some stores had a Neighborhood Market Cafe which was only used in stores with Neighborhood Market departments. These Cafes had a green design with a green logo displayed at the entrance. 
File:Zellers Geometric Design 1.jpg
File:Zellers Geometric Design 2.jpg
===== Zellers Select Variant =====
Zellers Select locations used the same interior design, but with a blue design instead of red (Blue trimming, department signs, checkouts, etc.)
=== Exterior Design ===
For the exterior, Zellers still usually used the malls exterior design, but for standalone locations, a couple different designs were used. 
==== Early Exterior Design (200x-2008) ====
These stores had a similar look to the previous design on the exterior, the walls were still made of brick with white siding and red trimming on the top half. The facade would have rounded corners and went down to the ground instead of only using part of the space. The top half used white siding with red trimming and the lower half would use brick. In this design, the wall edges were also rounded.
====== Examples ======
* Truro, Nova Scotia - 245 Robie St. (Renovated with this design in the 2000s)
* Newmarket, Ontario - 17600 Yonge St (Renovated with with design in 2007)
==== Later Exterior Design (2008-2013) ====
This was the last exterior non-prototype design used. This design used white brick on the bottom half and tan cement on the top half, in the middle, there would be a strip of red cement and a red trimming was used on the top of the wall. The corners of the building would have red tiled pillars, one pillar at the front of the building would be taller than the rest and have a circular Z logo towards the top of the pillar. The facade would have two red pillars at both sides and the actual facade would use off-white tile with a centered Zellers logo. The store in Scarborough Ontario, which was one of the largest Zellers stores had large glass windows on ether side of the main entrance/facade. Normal stores wouldn't have these windows. 
File:Zellers Geometric Design 3.jpg|Saint John, NB 
====== Examples ======
* Saint John, New Brunswick - 621 Fairville Blvd (Renovated with this design in 2009)
* Scarborough, Ontario - 50 Thermos Rd (Opened in 2010)
== "Winnipeg" (2010-2013) ==
In 2010, 5 Zellers stores in Winnipeg were renovated with a new prototype concept. This was going to be the new design for Zellers starting in 2011, but the Target buyout cancelled these plans. 
There was three different types of department signs in this prototype, the main department signs were comprised of two cylindrical hollow signs. The inner sign would be red with lower case white text, the outer sign would have pictures of products sold in the department. Secondary department signs were red rectangles with white lowercase text. Apparel department signs were gray hollow rectangular prisms with vertical red text for the product type, and dark gray text for the department, there were also dark gray decorative circles.
Paths used white tile with gray trimming. departments used white tile, apparel departments used gray carpet. 
Walls had the bottom half gray and the top half red. Wall text was in lowercase and white, dark red circles were used in parts of the red part of the wall for decoration. 
The Pharmacy department used a white and light blue design for the walls instead of gray and red. The electronics department used a black and dark gray design. 
=== Exterior Design ===
On the exterior of these stores, the facade would be painted red and the Zellers logo would be replaced with a white logo instead of red. The words "food, fashion, home" was written on the walls in white lettering, other then that, these stores kept their former exterior design. 
File:Zellers Winnipeg Prototype 1.png|Interior
File:Zellers Winnipeg Concept.jpg|Exterior
===== Examples =====
* Winnipeg - 1555 Regent Ave W
* Winnipeg - 1080 Grant Ave
== "Pop-up" (2021-present) ==
In 2021, the first Zellers within a Hudson's Bay store opened, the first prototype location had different decor then the current one, which is outlined below.
=== Prototype ===
The original location in the Burlington Mall had white walls with red and blue accents. It used gray carpet which was the same flooring used throughout the Hudson's Bay store. Pillars were painted white and red. Banners were placed on the walls of the store using the same logo that was used with the discount department store chain. Other then that, the store looked pretty similar to the rest of the Hudson's Bay store. 
=== Final Decor ===
In 2023, the design for Zellers pop-up stores was finalized with the decor guide which is still used today. The walls are painted white. Pictures of Zeddy and products are also on walls. Gray carpet and/or tile flooring is used. Department signs are red rectangles with white text in all capital letters. The Zellers logo changed for a new logo which looks pretty similar but with some differences. The Zellers in store sign is on a red rectangle with rounded corners, an off-white Zellers logo is centered on the sign. Some permanent in-store Zellers locations also have the logo in red on the exterior of the building. Checkouts use the same design as the other checkouts in the Hudson's Bay store, this means that the design varies between locations. 
==== Examples ====
* Dartmouth - Mic Mac Mall - 21 Micmac Blvd (Opened 2023)
File:Zellers pop-up.jpg|An example of a current pop-up store
Category:Decor Guides
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