Williams, "The Non-Designer's Design Book: design and typographic principles for the visual novice"

== Summary ==
Chapter 1. Introduction
Once you see design principles, you'll start to see them everywhere. Being made aware of something, you suddenly are conscious of it in everyday life.
Chapter 2. Proximity
The Principle of Proximity, things close to each other imply a relationship. Group like with like for instant visual connection. With proximity, you can order and group things together.
Chapter 3. Alignment
The Principle of Alignment, nothing should be placed arbitrarily on the page, with alignment, the eye naturally detects the edge. With vertical lines and horizontal lines, text can be read in a smooth line. Centered, Flush Left, and Flush Right are ways to align text, but not all at once!
Chapter 4. Repetition
The Principle of Repetition, repeat some aspect of the design through the piece. The repeated element will create unity that the reader will visually recognize.
Chapter 5. Contrast
The Principle of Contrast, contrast various elements to draw the viewer's eyes into the page. Make two items really different if you want them to contrast. Don't half-heart it, make them really different.  
Chapter 6. Review of the Four Design Principles
Proximity, Alignment, Repetition, and Contrast work hand in hand.
Chapter 7. Design with Color
Covers color theory, included primary colors (red, yellow, blue), secondary colors (green purple orange), tertiary colors (yellow-orange, blue-green), and CMYK vs. RGB: print vs. screen. CMYK has Cyan Magenta Yellow and Black ink for print and RGB has Red, Green, Blue lights for a screen. 
== References ==
Williams, Robin. The Non-designer's Design Book: Design And Typographic Principles For The Visual Novice. : . Print.
Keywords
Image