Wreck-It Ralph/Production

The concept of Wreck-It Ralph was first developed at Disney, in the late 1980s, under the working title High Score. Since then, it was redeveloped and reconsidered several times: In the late 1990s, it took on the working title Joe Jump, then in the mid-2000s as Reboot Ralph.
link=https://en.wikipedia.org/wiki/File:Rich_Moore_(7588055316).jpg|thumb|Director Rich Moore at the 2012 San Diego Comic-Con International
John Lasseter, the head of Walt Disney Animation Studios and executive producer of the film, describes Wreck-It Ralph as "an 8-bit video-game bad guy who travels the length of the arcade to prove that he's a good guy." In a manner similar to Who Framed Roger Rabbit and the Toy Story films, Wreck-It Ralph featured cameo appearances by a number of licensed video-game characters. For example, one scene from the film shows Ralph attending a support group for the arcade's various villain characters, including Clyde from Pac-Man, Doctor Eggman from Sonic the Hedgehog, and Bowser from Super Mario Bros. Rich Moore, the film's director, had determined that for a film about a video-game world to feel authentic, "it had to have real characters from real games in it." Moore aimed to add licensed characters in a similar manner as cultural references in Looney Tunes shorts, but considered "having the right balance so a portion of the audience didn't feel they were being neglected or talked down to." However, Moore avoided creating the movie around existing characters, feeling that "there's so much mythology and baggage attached to pre-existing titles that I feel someone would be disappointed," and considered this to be a reason why movies based on video game franchises typically fail. Instead, for Ralph, the development of new characters representative of the 8-bit video game was "almost like virgin snow," giving them the freedom to take these characters in new directions.
Before production, the existing characters were added to the story either in places they would make sense to appear or as cameos from a list of characters suggested by the film's creative team, without consideration if they would legally be able to use the characters. The company then sought out the copyright holders' permissions to use the characters, as well as working with these companies to assure their characters were being represented authentically. In the case of Nintendo, the writers had early on envisioned the Bad-anon meeting with Bowser as a major character within the scene; according to Moore, Nintendo was very positive towards this use, stating in Moore's own words, "If there is a group that is dedicated to helping the bad guy characters in video games then Bowser must be in that group!" Nintendo had asked that the producers try to devise a scene that would be similarly appropriate for Mario for his inclusion in the film. Despite knowing they would be able to use the character, the producers could not find an appropriate scene that would let Mario be a significant character without taking away the spotlight from the main story and opted to not include the character. Moore debunked a rumor that Mario and his brother character Luigi were not included due to Nintendo requesting too high a licensing fee, stating that the rumor grew out of a joke John C. Reilly made at Comic-Con. Dr. Wily from Mega Man was going to appear but was cut from the final version of the film. Overall, there are about 188 individual character models in the movie as a result of these cameo inclusions.
An earlier draft of the screenplay had Ralph and Vanellope spending time going around the game world to collect the pieces for her kart for Sugar Rush, and at times included Felix traveling with the pair. During these scenes, Ralph would have lied to Felix regarding his budding relationship with Calhoun, leading eventually to Ralph becoming depressed and abandoning his quest to get his medal back. At this point, a fourth game world, Extreme Easy Living 2, would have been introduced and was considered a "hedonistic place" between the social nature of The Sims and the open-world objective-less aspects of Grand Theft Auto, according to Moore. Ralph would go there too, wallowing in his depression, and would find happiness by gaining "Like It" buttons for doing acceptable actions in the party-like nature of the place. Moore stated that while it was difficult to consider dropping this new game world, they found that its introduction in the second half of the film would be too difficult a concept for the viewer to grasp. They further had trouble working out how a social game would be part of an arcade, and though they considered having the game be running on Litwak's laptop, they ultimately realized that justifying the concept would be too convoluted. Line art sketches and voice-over readings of the scene were included on the home media release of the film.
The film introduced Disney's new bidirectional reflectance distribution functions, with more realistic reflections on surfaces, and new virtual cinematography Camera Capture system, which makes it possible to go through scenes in real time. To research the Sugar Rush segment of the film, the visual development group traveled to trade fair ISM Cologne, a See's Candy factory, and other manufacturing facilities. The group also brought in food photographers, to demonstrate techniques to make food appear appealing. Special effects, including from "smoke or dust," looks distinct in each of the segments.
Category:Production