Latina Noticias

Latina Noticias (formerly known as 90 Segundos, Frecuencia al Día or simply 90) is the newscast of the Peruvian TV channel Latina Televisión. Its former name came from the duration and format of the newscast: news bulletins of 90 seconds (instead of a longer main newscast at nighttime), although a main, nightly edition was later created and initially named .
==90 Segundos (first era)==
===1983–1996===
 
Because of technical limitations in Latina CGI systems in these years, the newscast often used the simple texts 90 SEGUNDOS, 90 SEG, 90", EL ESPECIAL DE 90 SEGUNDOS, or similar othersgenerated by old titlers, generally in colors yellow or white and squared (or Helvetica kind) fonts.
The few intros or DOGs with the main logo shown in early 1980s were generated with some cut and painted pieces of carton and paper focused with a camera and posteriorly chroma-keyed with a mixer.
Latina acquired a Quantel Paintbox and DVM system in 1987, and Commodore Amiga based systems in 1989.
===1996–1998===
First logo used uniformly in all supports.
===1998–2000===
After the return of Baruck Ivcher to the administration of the channel, 90 Segundos was temporarily took off-air on 6 December 2000, and replaced by a temprary newscast named Frecuencia al Día
==Frecuencia Al Día==
===2000–2001===
One week after 90 Segundos went off-air, a news program named Frecuencia al Día entered on-air.
===2001===
==90 Segundos (second era)==
===2001–2002===
During July 2001, 90 Segundos returned on-air.
===2002–2004===
===2004–2005===
90 2004.png|On-screen ID (April–November 2004)
90-2004.png|Variant logo (November 2004–January 2005)
===2005–2006===
This logo is directly based on Latina's logo between 2002 and 2010.
===2006–2008===
===2008–2010===
===2010–2013===
==90==
===2013–2016===
===2016-2021===
====2016–2020====
===2020–2021===
==Latina Noticias==
===2021–2023===
After 38 years, on 29 November 2021 90 was renamed to Latina Noticias, which was already the name for Latina's news division.
The logo consists of the Latina Televisión logo in white, at the angle of the "L" an arrow or bolt is anchored and it is surrounded by an incomplete circumference with a thick edge and yellow color simulating a clock. The angle of the thick edge changed, according to the time of each edition. To its right, the letter "N" and the text "LATINA NOTICIAS" in two lines and Montserrat typography in white, all on a background of purple tones. The musical theme was composed and performed by the Peruvian musician Pedro Flores.
===2023-present===
After a new edition called Latina Noticias Hora Punta was launched, the logo was revised in June 2023. The initials are rounded a bit, while keeping the same font for the complete name. Additionally, the thick edge no longer changes its angle, being the same on each edition.
New on-air graphics were also introduced, which use Roboto Bold and resemble those of Noticias Caracol in Colombia.
Category:Television news programs
Category:Latina
Category:Television news in Peru
Category:Television programs of Peru
Category:Peru
Category:1980s
Category:1983