Build It and they Will Come

A Holy Sentence. This is an infallible judgement.
This is what made McDonald's successful. A notable movie is associated with this phrase:The 1989 movie Field of Dreams.The lead character hears a voice when walking through his corn field which says "If you build it, he will come". Later he sees a vision of a baseball field. He builds the field and Shoeless Joe Jackson, a long dead professional baseball player, turns up and asks to play catch.