3AM Challenges

A 3AM Challenge is a controversial video genre emerging in popularity in the mid-2010s featuring often scary challenges taking place at the timerange of 3:00-3:59 AM (termed the "witching hour" or "devil's hour"). Most often aimed towards unsuspecting children, the challenges emerged with YouTubers such as ImJayStation, N&A productions and Guava Juice. It has been considered a form of clickbait due to the fact that the events of the videos either never happened or are twisted up.
==History==
In 2022, YouTuber DJ Cook uploaded a video titled "I Found the FIRST 3AM Video on YouTube", concluding that Moe Sargi uploaded the first 3AM video, titled "ATTACKED at HAUNTED VAMPIRE HIGH SCHOOL". Though, he attributes the emergence of fabricated 3AM challenges to YouTubers Jester and ImJayStation and Stromedy. 
In 2017, 3AM Challenges started to emerge on the internet and become a trend.Levins, Savannah (September 1, 2017) Social craze 3 am challenge waking kids up at night for likes WCNC Many other YouTubers would follow ImJayStation and quickly join the trend, garnering millions of views. YouTubers like N&A Productions combined this with the trend of fidget spinners, spinning them at 3AM.
Ruby Rube is one of the most popular YouTubers associated with the phenomenon, with challenges even involving talking to the Apple AI assistant .
==Gallery==
File:3 a.m. challenge text.svg|A common logo featured on many 3 am thumbnails
==References==
Category:History of YouTube