WBZ-TV

==1948–1955==
WBZ-TV (Channel 4) first signed on the air on June 9, 1948, as only television station that was built and signed on by the Westinghouse Broadcasting Company. The first TV station in Boston, Massachusetts and the 27th in the U.S. was a primary NBC affiliate, which its radio station of the same name, a former-long associated with the Red Network.
===1951===
==1955–1963==
==1963–1996, 2018==
The logo design, especially the font (called "Westinghouse" or "Anklepants" (due to a similar typeface) by some people), was originally introduced when then-owner Westinghouse Broadcasting (Group W) introduced its design language in 1963.
In 2018, this iconic "4" was revived to celebrate its 70th anniversary.
===1963–1987===
Wbz 4.gif
Wbztv1963.JPG|Black-and-white ID variant (mid 1960s)
Rca-tk44(wbz).jpg|WBZ TK44 camera
Wbz tv 4 test pattern 70s.jpg|A color test pattern during the 1970s
WBZ-TV ID SLIDE year unknown2 2399.jpg|Station ID (late 1960s)
Wbz ident1a.jpg|We're 4 Boston station ID (1976)
Wbz ident2a.jpg|We're 4 Boston station ID #2 (1976)
Wbz ident3a.jpg|We're 4 Boston station ID #3 (1976)
Wbz were4newengland promo a.jpg|We're 4 New England station ID (1977)
We're 4 You WBZ-TV.png|We're 4 You station ID (1977)
Wbz goodforyou id 1978a.jpg|Good 4 You station ID (1978)
Wbztv1980.jpg|The One 4 All station ID (1980)
WBZ-TV One 4 All Skyeve Promo.png|One 4 All station ID (1980)
Today 4.png|Today's 4 station ID (1981)
Today's 4 1982.png|Today's 4 station ID (1982)
Live on 4 WBZ-TV.jpg|Live at 4 news open
Sketch27115289.png|
Screen Shot 2021-05-06 at 10.47.47 PM.png|
WBZ-TV 4 Be There 1983.jpg|
WBZ-TV Station ID (1982).jpg|
WBZ Memorial Day ID.JPG|WBZ-TV Memorial Day ID (1985)
WBZ map ID.png
WBZ TV ID 1986.jpg
WBZ 4.jpg
===1987–1996===
WBZ (1987) calls.svg|Logo with call letters
WBZ (1987) callprint.svg|Print logo with call letters
WBZ News 4 Update Blooper, 12 8 942 00002.jpg|
WBZ Promo89.jpg|1987–1992
Wbz 1989.jpg|1992–1994
WBZ 24-Hour.jpg|
WBZ4 1993 .png|Victim of Love promo
The "4" became italicized in 1987. Then-sister station KDKA-TV in Pittsburgh would later follow suit in 1991.
On January 2, 1995, in a group deal with then-owner Westinghouse, WBZ-TV switched affiliations with then-CBS affiliate WHDH-TV (VHF channel 7). WBZ would also debut a new tagline called The Tradition Continues when it switched to CBS that year. Westinghouse would later acquire CBS, making WBZ-TV a O&O.
==1996–1998==
WBZ-TV4 (1996).svg
WBZ 1997 IDa.jpg
WBZ 1997 IDb.jpg
WBZ Focus 4 1997.jpg
WBZ NEWS 4 N.ENG 1.svg|News 4 New England logo
WBZ 1996.png|News 4 New England 3D logo
n the early 1960s, WBZ unveiled a new stylized "4" logo, using a distinctive font that had been designed especially for Group W. The logo became italicized in 1987, but remained the same font. It kept this logo for over 30 years until it unveiled its first "News 4 New England" logo in September 1996, a year and a half after the switch from NBC to CBS.
==1998–2003==
===1998–2000===
WBZ-TV Easter 1999.jpg|Easter ID (1999)
These logos are often referred to on-air by WBZ sports anchor Bob Lobel as "The Circle 4 Ranch". A similar "4" is currently used by NBC affiliate KVOA in Tucson, AZ since 2000.
===2000–2003===
==2003–2004==
WBZ 2003 1.svg
WBZ 2003 2.svg|Logo with the call letters
WBZ 2003 3.svg|Gradient and beveled version
WBZ 2003.png
==2004–2007==
CBS 4 (WBZ-TV 2004).svg|Print logo
CBS 4 (WBZ-TV 2004 Symbol).svg|Print alternate logo
WBZ ID 2004.png
WBZ started to use the "CBS 4" brand in 2004, falling it in line with other CBS owned-and-operated stations at that time.
==2007–2011==
BZ00synch logo.svg|BZ Version
CBS Boston 2010.svg|Website logo (2010–2018)
In 2007, WBZ abandoned its "CBS 4" branding to identify exclusively with its call letters, with WBZ lettering and the CBS eye contained within a series of squares. The color scheme is slightly similar to ITV1 used three years earlier.
==2011–2023==
Alongside the introduction of a new set and the CBS O&O graphics package on December 12, 2011, WBZ introduced a logo combining the 2004 "CBS 4" logo with the squared 2007 WBZ lettering below it. However, the "squares" logo continued to be used as a secondary logo during the early 2010s, including certain promotions and on monitors in the station's news set.
===2011–2014===
Newwbztvlogo.svg|Alternate logo based on the 2007 logo
Wbz tv boston.svg
WBZ logo2013-01.svg|2013 version
===2014–2015===
WBZ 2014 White.svg
Wbz logo blue get closer.png
===2015–2023===
WBZ Logo 2014.png|3D logo
WBZ 2016 Alt.svg
Wbz.png
WBZ 2016 Gold.svg
Wbz300x300.png
WBZ Logo Gold White get closer.png
Wbz-70th.jpg|Test card for its 70th anniversary (2018)
WBZ ID 2017.png
WBZ Station ID 2021.png
WBZ CBS Boston 2018.svg|Website logo (2018–2022)
*boston.com
==2023–present==
WBZ (2023, square-only).svg|Standalone square logo
WBZ Program Bug.png|Program Bug
As part of a drastic branding change affecting all of CBS' O&O stations, WBZ began identifying simply by its call letters, implementing a logo consisting of its calls contained within a square, becoming the third ex-Westinghouse Broadcasting-turned-CBS O&O station to cease using a numeral channel identifier in its brand identity.
==External links==
Category:CBS owned and operated stations
Category:CBS network affiliates
Category:CBS
Category:Westinghouse Broadcasting
Category:Paramount Global
Category:Former NBC network affiliates
Category:Television stations in the United States
Category:Boston
Category:Massachusetts
Category:United States
Category:Television stations involved in the 1994–1996 United States broadcast TV realignment
Category:Television channels and stations established in 1948
Category:1940s
Category:1948