2K7

2K7 (also known as the Dark and Digital Era, and simply known as 2007) is a music video aesthetic that was popular from 2006 to 2008. This futuristic video style bridged the gap between the McBling and ElectroPop 08 eras. This look was widespread in music videos, television shows, and films. Dark clothes and chilly blue colors are common features of this aesthetic. Producer Timbaland is often associated with this era. The term was coined by designer Steves Peeps in 2022.
==History==
The first traces of 2K7 appeared in late 2006, when Timbaland's darker music videos began playing on MTV, as well as gloomy/futuristic advertising campaigns from Sony's PlayStation 3 system. Hermès' 2007 Fall collection sparked the trend for a darker color palette as well. The demise of 2K7 began around early 2008, as the general public preferred more optimistic styles such as ElectroPop 08.
==Visuals==
Popular visual cues of the era include:
*Dark clothing
*Cold blue tints
*Late McBling fashion
*Frutiger Aero technology
*Alleyways
*Night vision
*Rain
*Grayscale colors
==Music==
*Timbaland
*Danja
*Justin Timberlake
*Nelly Furtado
*Nicole Scherzinger
*Keri Hilson
*Evanescence
*One Republic
*Rihanna
*Britney Spears
*Fort Minor
*Vita
== TV Shows==
*The Bedford Diaries (The WB)
*Gossip Girl (Season 1) (The CW)
==Movies==
* Spider-Man 3 (Columbia Pictures)
== Gallery==
File:Timbaland - The Way I Are (Official Music Video) ft. Keri Hilson, D.O.E., Sebastian
File:50 Cent - Ayo Technology (Official Music Video) ft. Justin Timberlake
File:Nelly Furtado - Say It Right (Official Music Video)
File:Rihanna - Umbrella (Orange Version) (Official Music Video) ft. JAY-Z
File:Diddy -feat. Keyshia Cole- - Last Night (Official Music Video)
File:L.A.X - Forget You (Music Video)
File:The Pussycat Dolls - Wait A Minute (Official Music Video) ft. Timbaland
File:Justin Timberlake - My Love
File:Hilary Duff - With Love - Official Full Version (HQ)
File:Timbaland - Scream (Official Video) ft. Keri Hilson, Nicole Scherzinger
File:Britney Spears - Gimme More (Official HD Video)
File:What Goes Around...Comes Around (Official Video)
File:Spider-Man 3 (2007) - Official Trailer -2 -HD-
File:60e29bea7b603 526819b.jpg
File:Timbaland - Apologize ft. OneRepublic
File:Diddy -feat. Christina Aguilera- - Tell Me (Official Music Video)-2
File:Katharine McPhee - Over It (Alternate Ending) -Official Video-
File:Fergie - Glamorous ft. Ludacris
File:Michael Bublé - Everything (Video)
File:Nelly Furtado - All Good Things (Come To An End) (US Version) (Official Music Video)
File:Flo Rida - Elevator -Feat. Timbaland- (Video)
File:Ashlee Simpson - Outta My Head (Ay Ya Ya)
File:Mya - Lock U Down (Official Music Video) ft. Lil Wayne
File:Omarion - Ice Box (Official Music Video)
File:Ne-Yo - Because Of You (Official Music Video)
File:Kelly Rowland - Comeback (Video)
File:Kelly Clarkson - Never Again (Video)
File:KT Tunstall - Saving My Face
File:2k7 aesthetics? -oldvibes -art -aesthetic -best -edit
File:Mya - Ridin (Official Music Video)
File:Common - I Want You
File:Céline Dion - Taking Chances (Official Video)
File:FhwMGQfXwAYsvtZ.jpg
File:Melanie C - Carolyna (Music Video) (HQ)
File:Musicvideocap.jpg|Timbaland and Vita's 2023 Desire music video uses 2K7 aesthetic
File:Hermes.jpg
File:Blackout1.jpg
File:Bedford.jpg
File:Timbaland, Vita - Desire (Official Video)
File:Ab67616d0000b2734ed674ab91bdc566534f9285.jpg
File:Omarion ft. Kat DeLuna - Cut Off Time (Official Music Video)
File:4e0d5ee32ff3274f00d2d9b20d2457f7.jpg
File:a7901e4230ac5c0a9768e851127a6dca.jpg
File:Shy Smith - Soaked (Official Video)
File:Chuck-and-Blair-1x01-Pilot-blair-and-chuck-24581538-1706-960.jpg
Category:Music
Category:Television
Category:Visual
Category:Videos
Category:2000s
Category:Green
Category:Black
Category:Blue
Category:Design Aesthetics
Category:Electronic
Category:Coined by: Steves Peeps
Category:Music Video Aesthetics
Category:Y2K