TVN (Poland)

:This article is about the commercial TV channel in Poland. For other uses, see TVN.
TVN, (pronounced as tefau-en) is the flagship channel of TVN Group, one of the two predominant commercial TV broadcasters in Poland, the other being Grupa Polsat Plus. Originally owned by Grupa ITI, the TVN network of channels was acquired by Scripps Networks Interactive in 2015, which, in turn, was acquired by Discovery, Inc. in 2018.
TVN and its main sister channels TVN7 and TTV primarily compete with Grupa Polsat Plus main channels (Polsat, Polsat 2 and TV4), as well as the public broadcaster TVP’s flagship channels, TVP1 and TVP2.
TVN was originally an abbreviation of Telewizja Nowa (New Television) or Telewizja Niezależna (Independent Television).
==TV7==
===1994 (unused)===
In 1993, Grupa ITI, alongside many other companies, founded PKT S.A., also called Polskie Konsorcjum Telewizyjne TV7 S.A. or PKT TV7 S.A., which applied for a nationwide broadcasting license, but was rejected in 1994 and the company was dissolved in 1995.
* Media2 Forum: TV 7 - Telewizja Mariusza Waltera (Polish)
==Telewizja Wisła==
===1995–1997===
Telewizja Wisła was a supraregional television in southern Poland, broadcasting from Kraków. It began broadcasting at the end of 1995, and it ceased broadcasting on October 3, 1997.
==TVN==
===1997–present===
====1997–2024====
TVN started broadcasting at 7pm on October 3, 1997. The graphics package used at launch was used until 2002. It consisted of the yellow-and-blue TVN logo being formed out of various abstract objects. The onscreen typefaces were Helvetica Black and Helvetica Condensed. Sometimes, Franklin Gothic was also used in the reklama (advertising) bumpers; this font appears in the logo that is used to this day.
A new graphics package, created by German motion design agency Velvet mediendesign, was launched on March 3, 2002. It consisted of yellow and blue (often concentric) circular discs moving around the screen. The idents ended with a small TVN logo against a yellow or blue background. A new on-screen font, Benton Sans, was introduced that is highly similar to Franklin Gothic. This graphics package was eventually retired on 14 December 2007 for the Christmas season, with special idents, but the next graphics package was not introduced until after New Year’s Day 2008.
TVN launched a high-definition feed on August 28, 2007, shortly before its tenth anniversary, thereby becoming the first Polish commercial channel to do so.
Another new graphics package was introduced on January 2, 2008, also created by Velvet. (Velvet had created the graphics for competitor Polsat during its 2006 rebrand, which were used until 2019.)
*Velvet (including video)
*Media2 (Polish)
This look featured circles connected to strings (akin to pendulums) animating rapidly across the screen. The channel moved away somewhat from its traditional yellow-and-blue colour palette, shifting to a three-colour scheme of orange, blue and white. Benton Sans remained as the on-screen font. On August 1, 2009, TVN moved to the 16:9 broadcast aspect ratio. The ending frame of the idents with the TVN logo was changed.
With the latest rebranding on September 1, 2013, where in a new graphics package was introduced, the shade of yellow and blue was made lighter. This rebrand was commissioned by another German agency, Luxlotusliner. The Luxlotusliner team had previously designed TVN’s 2002–07 graphics at Velvet.
*Luxlotusliner
Luxlotusliner would later rebrand three sister channels of TVN: TVN7 in September 2014 (exactly a year after TVN’s rebrand), and iTVN Extra and TTV in February 2015. iTVN Extra’s graphics were influenced by TVN’s, but with a different colour scheme. Luxlotusliner also created Polsat’s new 2019 graphics package. This is a minimalist look that builds on the well-recognised yellow-and-blue TVN logo. In the idents, blue 3D objects against a yellow background morph in various ways before finally forming the TVN logo. In the graphics package, the animation device used is a blinking yellow or blue dot that moves to reveal text.
*The Branding Source (English)
*Wirtualne Media (Polish)
*Media2 (Polish)
There are a total of seven idents, each with objects animating and zooming until the TVN logo is formed. Two of these idents, Chains and Water, are also used by iTVN Extra. The on-screen typeface is now the popular FF DIN, which was used by Polsat from 2006 to 2019, and by many Polsat-branded TV channels from 2015 to 2020, and still used by TVN Style.
====2024–present====
==References==
*Media2 Forum: TVN graphics design (Polish)
Category:Television channels in Poland
Category:Poland
Category:Warsaw
Category:TVN (Poland)
Category:TVN Grupa Discovery
Category:Warner Bros. Discovery
Category:Scripps Networks Interactive
Category:1990s
Category:1995
Category:Television channels and stations established in 1995
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