IFAW - Minecraft (2001, UK)

A melancholic and unnerving PIF made by IFAW in 2001 which starts off like a story to a fox being burned in Minecraft.
Description: The video starts off (Minecraft style) with a fox sitting behind the tree on the grass. The player's camera watches Cheryl (mentioned in the transcript) as Cheryl falls asleep for a few minutes. After Cheryl sleeps, the camera zooms in before freezing as the screen turns dark, accompanied by a red text, which is shaking:
IF YOU SEE A FOX SLEEPING, YOU MUST NOT BURN HER.
then cuts to another red text (which is also shaking):
HERE'S WHAT HAPPENS IF YOU BURN HER...
As the screen zooms in slowly and turning almost very dark, it cuts back to normal of the camera as the player's hand now has a lava bucket, pouring it while Cheryl is sleeping. Suddenly, it burns Cheryl as it wakes up. The lava burns the trees, also. A few seconds later, we fade to the aformentioned fox running in the top of the tree as the camera follows it, fading into a image of a dead Cheryl zooming in. Before it gets any closer, it fades to black. A few seconds later, the red text
IF YOU BURN A FOX, IT'S DEAD.
fades in along with the other green text and the small green text "from IFAW"and "This is animal abuse, END IT." below
Transcript:
Female Narrator: "Once upon a time, there was a cute fox named Cheryl!"
Female Narrator: "...and she slept below the tree."
Male Narrator: "If you see a fox sleeping, you must not burn her..."
Male Narrator: "Here's what happens if you burn her!"
SFX: We can hear a cheerful music. A distorted, bass whoosh after Cheryl sleeps, followed by a impact sound as the screen turns dark. A flame explosion and a sound of fire can be heard when the player pours the lava bucket along with the ominous ambient noise. All of the sounds fades out when the image fades out.
Availability: Can be seen on IFAW's Top PIFs Of The Week.
Scare Factor: Medium to High. It starts off like a story until you see a fox getting burned by a lava bucket. The ominous music doesn't help either. However, it's rather heartbreaking and jarring to watch.