General Mills

General Mills, Inc. is a manufacturer of food brands including Betty Crocker, Yoplait, Go-Gurt, Pillsbury, and such cereals as Cheerios, Trix, Wheaties, and others.
In 2002, boxes of select General Mills cereal included a DVD featuring two episodes of Bear in the Big Blue House ("Picture of Health" and "Morning Glory") along with a free trial of America Online. As part of the same promotion, DVDs of The Muppets Take Manhattan and Buddy (also with free AOL trials) were included with select cereals as well.
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In 2021, the company began producing Sesame Street Cereal.
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Category:Marketing Tie-Ins