Parkay

Parkay is a brand of margarine, made by Kraft. Their long-running TV campaign involved a talking tub of Parkay repeatedly saying "Butter" and engaging someone in an argument until they taste it and notice the buttery flavor, at which point it smugly switches to saying "Parkay." The campaign includes spots with Kukla and Señor Wences.
==References==
* A Sesame Street sketch in which refrigerator foods debate which should be eaten but finally cooperate to form a sandwich includes a stick of butter (Richard Hunt) who repeatedly asserts "Butter!" 
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Category:Advertising References