Paramount Pictures/History with Star Trek/Creating an overall Star Trek franchise/Viacom/CBS split & reunification

A somewhat ambiguous situation arose in late 2005, when the original holding corporation was split up into two independent corporations (although both corporations were owned by the same company, National Amusements, meaning the franchise was still owned by one company), the television corporation CBS Corporation (which constituted the former Viacom) and a motion picture corporation, which, a bit confusingly perhaps, was also called and of which Paramount Pictures was now a part. The split was formalized in January 2006. CBS licensed the right to produce Star Trek films to Paramount Pictures, but the newly-formed successor of the Paramount Marketing and Licensing Department, CBS Consumer Products, remained the sole entity responsible for the marketing and licensing of the entire Star Trek product line for both the television as well as the movie properties, instead of farming out the latter to Paramount's own division, Paramount Licensing, Inc.
However, this confusing division ended in 2019, when the new Viacom and CBS corporations were again merged into a new conglomerate, originally called ViacomCBS. With the companies reunited, the Star Trek franchise was also brought under one roof; although television production remained with CBS Studios, that department was once again a corporate sibling of Paramount Pictures. In , ViacomCBS renamed itself Paramount Global, taking the name of the movie studio for the entire conglomerate.