Loro Piana (clothing brand)

Loro Piana is a luxury fashion house founded in Milan, Italy in 1924 by Pietro Loro Piana. It is regarded as the world's largest firm producing luxury fibers and the largest cashmere producer. The company is divided into three divisions: textile, fashion luxury goods, and interior. The textile division creates high-quality textiles using noble fibers like cashmere and baby cashmere, vicua wool, linen, and merino wool. The fashion luxury goods division creates and distributes men's, women's, shoes, and accessories.
The Loro Piana family, who hail from Trivero, began their business in the wool trade around the turn of the 19th century. The family relocated its operations to Valsesia in the latter half of this century, where they established the wool spinning mill Fratelli Lora e Compagnia. Around the start of the 20th century, they established the wool spinning mill Zignone & C. in Quarona. Pietro Loro Piana, an engineer, established Loro Piana & C. in Quarona in 1924. Franco Loro Piana, the grandson of Pietro, took over the company's management in the 1960s and began exporting high-end fabrics to countries in Europe, America, and Japan.
Sergio and Pier Luigi Franco, the Francos' sons, headed the business in the 1970s with an emphasis on developing high-end textiles like cashmere and extra-fine wools. The Tasmanian fabric was created as a result of Sergio and Pier research. The first ready-to-wear line was introduced by Sergio and Pier Luigi Loro Piana in the 1980s, and a luxury goods section was established. Then, in 2006, the interior division was established. In 2013, the LVMH Group became the company's largest shareholder after acquiring an 80% stake in Loro Piana. The same year Sergio Loro Piana passed away. 2017 saw LVMH purchase an additional 5% share. Damien Bertrand was chosen to lead the company as CEO in November 2021. Loro Piana has a presence in Milan's Brera neighborhood as of 2022.
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