WYFF

==WFBC-TV==
===1953–1956===
Originally signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was owned by the Peace family and their News-Piedmont Publishing Company alongside local newspapers The Greenville News and The Greenville Piedmont, and was a sister station to WFBC radio (1330 AM, now WYRD, and 93.7 FM).
===1956–1967===
In 1961, the News-Piedmont Publishing Company purchased WBIR-AM-FM-TV in Knoxville, Tennessee from the former Taft Broadcasting Company. News-Piedmont merged with Southern Broadcasting to form Multimedia, Inc., with WFBC-AM-FM-TV as the company's flagship stations.
===1967–1972===
===1970–1972===
===1973–1983===
This "arrow 4" logo was also used by KDFW in Dallas-Fort Worth (albeit straightened).
====1973–1979====
===1979–1983===
WFBC-TV began using the "Your Friend 4" slogan in 1979, which would form the basis of its next callsign in 1983.
==WYFF==
===1983–1991===
====1983–1986====
WFBC-TV changed its callsign to the current WYFF on March 3, 1983 after Multimedia traded channel 4 and sister station WXII-TV to the Pulitzer Publishing Company in exchange for KSDK (VHF channel 5) in St. Louis; it retained the "arrow 4" logo it had been using since 1973. Although Pulitzer closed on its purchase of WXII later in the year, the acquisition of WYFF wouldn't be finalized for another two years until January 1985 as Pulitzer had to sell off WLNE-TV in Providence in order to comply with FCC ownership limits of the time that limited the number of stations one company can own to twelve; in the interim, Pulitzer took over the operations of WYFF through a time brokerage agreement with Multimedia.
====1986–1991====
WYFF4promo1988.jpg
WYFF 1989-90.png
NewsCenter4WYFFopen1987.jpg
WYFF4DonahuePromo1986.jpg
WYFFNews4AtThisHour1990.jpg
The "arrow 4" logo became gold in color.
===1991–1993===
WYFF News 4 1991.jpg
WYFF Anchor 1991.jpg
===1993-present===
====1993–2000====
Wyff2.jpg|Station ID.
WYFF ID (1993).PNG|WYFF "Your Friend 4 Forty Years" ID, 1993
WYFF (c1993).PNG|WYFF "News 4 Tonight" open, 1993
WYFF News4 1994.jpg
Hearst-Argyle Television acquired Pulitzer's entire broadcasting division for $1.8 billion in 1998, the sale was finalized on March 18 of the following year (1999).
====2000–present====
Sans-serif variant of the 1993 "Circle 4".
WYFF Olympics (2000).svg|Olympics logo (2000–present)
WYFF Olympics (2000) Print.svg|Olympics print logo
WYFF Horizontal.svg|Horizontal version
WYFF 4 (2018).svg|Glossy logo (2018-present)
WYFF Watermark 1.svg|Watermark version, used during syndicated programming
MeTV Carolina logo.png|WYFF-DT2 logo (2013–present)
WYFF Watermark 2.svg|Watermark
WYFF header logo 2000s.jpg
WYFF header logo 2000s V2.jpg
Wyff news4 2003a.jpg|WYFF News 4 open (2000–2004)
Wyff news4 2003b.jpg|Station ID (2000-2004)
Wyff news4 2004 6pm a.jpg|WYFF News 4 6 p.m. news open (2004–2012)
WYFF-TV's WYFF News 4 At 6 Video Open From Monday Evening, April 23, 2012.png|WYFF News 4 6 p.m. news open (2012–2013)
WYFF News 4 2013.jpg|WYFF News 4 Today morning news open (2013–2018)
WYFF News 4 4pm open 2018.jpg|WYFF News 4 4 p.m. news open (2018–present)
WYFF News 4 11pm open 2018.jpg|WYFF News 4 11 p.m. news open (2018–present)
WYFF news opens
==External links==
Category:Television stations in the United States
Category:NBC network affiliates
Category:Hearst Communications
Category:Greenville, South Carolina
Category:South Carolina
Category:Asheville, North Carolina
Category:North Carolina
Category:Multimedia Inc.
Category:Television channels and stations established in 1953
Category:Movies! affiliates
Category:1953