First Impressions Are the Most Lasting

"First Impressions Are the Most Lasting" is the first episode of the Sekai-ichi Hatsukoi anime series. The episode revolves around the couple Ritsu Onodera and Masamune Takano.
==Plot==
The episode begins with a flashback to ten years earlier. Ritsu Onodera, the main character and protagonist, is in high school and he has a crush an upperclassman named Saga. When Ritsu runs into Saga in the library, he blurts out that he loves him. The flashback ends, moving to the present day.
Ritsu is a new hire at Marukawa Publishing, but he's disappointed to learn that he has been assigned to the shoujo manga department when he had requested to be in the literature department. He asks to be switched over into literature, but the assignment is already official.
When he is taken to his department, known as Emerald, he finds the team extremely exhausted and over-stressed due to their "cycle" ending (a manuscript coming up). Ritsu wants to meet the "amazing" Editor-in-Chief he hears about, so he decides to stay with the job for two weeks, then quit. Takano, the Editor-in-Chief, gives Ritsu a cold greeting and tells him that he is "useless" because he has no experience with editing manga. Takano then heads off to meet a manga artist to help with work, and he tells Ritsu to come along so he can learn.
As Takano is editing the work, he doesn't like a kissing scene. He tells the artist to make the kiss more dramatic, but she is having a hard time. Takano then says he'll show her, and Ritsu thinks he's referring to references which Ritsu offers to get, but instead Takano pulls Ritsu over for a pose and kisses him. The tactic works and the mangaka furiously redraws the kiss, but Ritsu is startled and thinks Takano is a jerk.
Ritsu isn't sure he'll make it two weeks. As he later reflects on the kiss during a break, he's upset he was sexually harassed and his stomach hurts. His goal is also to work in literature, which he loves, not manga. Takano comes over and asks him about his last job at Onodera Publishing, Ritsu's family's publishing house, and if he's disappointed at being assigned to manga. When Ritsu reveals that's true, Takano tells him to quit if that's how he feels. Takano asks if they've met before, but Ritsu doesn't remember.
Ritsu becomes determined and begins reading shoujo manga to prepare for his job. He comes to work the following day exhausted after reading 100 manga volumes the night before, looking rather like the Emerald team did the day before. When he gets to his department, he is shocked that everyone is energetic and bright, and the place is cleaned up and sparkling and pink. Ritsu asks another coworker, who explains the 20-day manuscript cycle. This is how the team looks at the beginning of the cycle after the manuscript has been submitted.
Ritsu continues his training, and Takano mentions again that he thinks they've met before. Ritsu doesn't think much of it since they're both in publishing and might have crossed paths before. As he's working with another editor, Ritsu mentions that he used to read all the books in the library in high school, which catches Takano's attention. When asked if something's wrong, Takano says it's nothing, and Ritsu thinks Takano just thinks he's being weird for looking into manga so much. Ritsu continues reading manga, determined to not be "useless."
== BGM Listing ==
The following tracks are listed in the order they are played. If a track is played more than once, it will be listed once for every time it plays.
# 	Song Title 	Romaji 	Translation 	OST
1 	初恋の想い出 	Hatsukoi no Omoide 	Memories of First Love 	Sekai-ichi Hatsukoi Original Soundtrack
2 	世界で一番恋してる (TV Size) 	Sekai de Ichiban Koishiteru 	Falling in the Greatest Love in the World 	Sekai de Ichiban Koishiteru (Single)
3 	予想外な展開 	Yosougai na Tenkai 	Unexpected Deployment 	Sekai-ichi Hatsukoi Original Soundtrack
4 	不吉な予感 	Fukitsu na Yokan 	Complex Premonition 	Sekai-ichi Hatsukoi Original Soundtrack
5 	きらめく日々 	Kirameku Hibi 	Sparkling Cracks 	Sekai-ichi Hatsukoi Original Soundtrack
6 	予想外な展開 	Yosougai na Tenkai 	Unexpected Deployment 	Sekai-ichi Hatsukoi Original Soundtrack
7 	一抹の不安 	Ichimatsu no Fuan 	A Shade of Anxiety 	Sekai-ichi Hatsukoi Original Soundtrack
8 	秘めた想い 	Himeta Omoi 	Secrets that We Thought 	Sekai-ichi Hatsukoi Original Soundtrack
9 	突然の出来事 	Totsuzen no Dekigoto 	Sudden Events 	Sekai-ichi Hatsukoi Original Soundtrack
10	迷走する想い 	Meisou suru Omoi 	I Think To Understand 	Sekai-ichi Hatsukoi Original Soundtrack
11	ようこそ!エメラルド編集部 	Youkoso! Emerald Henshuubu 	Welcome! To Emerald Editing Group 	Sekai-ichi Hatsukoi Original Soundtrack
12	マンガ編集のお仕事 	Manga Henshuu no Oshigoto 	Your Work of Manga Editing 	Sekai-ichi Hatsukoi Original Soundtrack
13	ようこそ!エメラルド編集部 	Youkoso! Emerald Henshuubu 	Welcome! To Emerald Editing Group 	Sekai-ichi Hatsukoi Original Soundtrack
14	恋におちて 	Koi ni Ochite 	Fall in Love 	Sekai-ichi Hatsukoi Original Soundtrack
15	忍び寄る影 	Shinobiyoru Kage 	Extraordinary Shadow 	Sekai-ichi Hatsukoi Original Soundtrack
16	危険信号 	Kiken Shingou 	Danger’s Signal 	Sekai-ichi Hatsukoi Original Soundtrack
17	明日、僕は君に会いに行く。 (TV Size) 	Ashita, Boku wa Kimi ni Ai ni Iku (TV Size)	Tomorrow, I Will Go to Meet You. (TV Size) 	Ashita, Boku wa Kimi ni Ai ni Iku (Single)
18	世界で一番恋してる (Off Vocal) 	Sekai de Ichiban Koishiteru (Off Vocal) 	Falling in the Greatest Love in the World (Off Vocal)	Unreleased
== Voice Cast ==
=== Japanese ===
Characters listed in order of appearance in end credits.
Character 	Voice Actor
Ritsu Onodera 	Takashi Kondō
Masamune Takano 	Katsuyuki Konishi
Yoshiyuki Hatori	Yūichi Nakamura
Shouta Kisa 	Nobuhiko Okamoto
Kanade Mino 	Hikaru Midorikawa
Iori Sato 	Mutsumi Tamura (田村睦心)
Female Employees	Ikumi Hayama (葉山いくみ)
Female Employees	Mina (美名)
Female Employees	Yuko Mori (森優子)
Editors 	Sho Sakagami (鷹野晶)
Editors 	Shota Yamamoto (山本祥太)
Editors 	Nobunaga Shimazaki (島崎信長)
===German===
Characters listed in order of appearance in end credits of original Japanese dub. Unnamed characters not listed in German credits.
Character 	Voice Actor
Ritsu Onodera 	Konrad Bösherz
Masamune Takano 	Michael Baral
Yoshiyuki Hatori	Vincent Fallow
Shouta Kisa 	Ferdi Özten
Kanade Mino 	Louis Friedemann Thiele
Iori Sato 	Signe Zurmühlen
==Characters debuts==
In order of appearance:
#Ritsu Onodera
#Masamune Takano, aka Masamune Saga
#Unnamed female employee from the General Affairs Department
#Shouta Kisa, an editor in the Emerald department
#Kanade Mino, an editor in the Emerald department
#Yoshiyuki Hatori, an editor in the Emerald department
#Iori Satou, a mangaka with Emerald who creates a last-minute manuscript
#Akihiko Usami (flashback only)
#Unnamed male coworker who explains Emerald's 20-day cycle
==Navigation==
de:Erste Eindrücke Sind die Schlimmsten
Category:Anime
Category:Season 1