Smartfood

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From Wikipedia, the free encyclopedia
	This article includes a list of references, related reading, or external links, but its sources remain unclear because it lacks inline citations. Please help improve this article by introducing more precise citations. (November 2021) (Learn how and when to remove this message)
Smartfood
 	
 	
Product type	Popcorn
Owner 	Frito-Lay
Country 	United States
Introduced 	1985; 39 years ago
Website 	smartfood.com
Smartfood, an American brand of pre-popped, flavored popcorn, was founded in 1984 by Annie Withey, Andrew Martin, and Ken Meyers in Marlborough, Massachusetts. Frito-Lay purchased Smartfood in 1989 for $15 million.
History
Smartfood was first created in 1985 by Andrew Martin - chairman and CEO, Ken Meyers- VP of operations, and Martin's wife Annie Withey- VP of consumer relations, in Hampton, Connecticut. Smartfood was first marketed under the registered brand name in 1985, and was manufactured in Marlborough, Massachusetts. Smartfood was brought to market with the help of the Yandow family.
According to Martin, “Unlike the cheese popcorn already on the market, ours was made with real cheese and it didn't glow in the dark. We wanted quality and we were up against the negative consumer image, because pre-popped popcorn in a bag was considered garbage, not worth the money because it is not fresh and you can make it better and cheaper at home."
In January 1989, the company was sold to Texas-based Frito-Lay for 15 million.
Withey and Martin later formed Annie's Homegrown, which markets macaroni and cheese, pasta, and other organic products.
See also
* List of popcorn brands
* Food portal
External links
Wikimedia Commons has media related to Smartfood.
* Official website 
* "The Din of Popcorn Fills the Land", in The New York Times
* "A Macaroni Company With Homespun Appeal", in The New York Times
* "Smartfood Rides Popcorn Seesaw", in Advertising Age
* "The Snack Food That's Eating America", in Inc.
* vte
PepsiCo	
* vte
PepsiCo	
* vte
PepsiCo	
Brands and
subsidiaries	
{| class="fandom-table"	Pepsi	
* •		•		•		•	Bubly Pepsi Diet Jazz Max Next Real Sugar Twist Zero Sugar Aquafina Brisk1 Concordia Duke's Lemonade Mangola Kas Lipton1 Manzanita Sol Mirinda Mountain Dew Diet Amp Baja Blast Code Red Voltage Mug Root Beer No Fear1 Ocean Spray5 Paso de los Toros Punica Rockstar 7 Up2 Shani Sierra Mist Slice SoBe Starbucks1 Ethos Water Frappuccino Starry Sting Energy Teem
Frito-Lay 	
* •		•		•		•	Bluebird Cheetos Cracker Jack Doritos Elma Chips Baconzitos Fandangos Stiksy Fritos Funyuns Gamesa Hostess Kurkure Lay's Lay's Stax Miss Vickie's Munchos Oberto3 Quaker Oats Rold Gold Ruffles Sabra4 Sabritas Smartfood Smith's Burger Rings Nobby's Toobs Twisties Stacy's Sun Chips Tostitos Uncle Chipps Walkers Monster Munch Quavers Squares Wotsits	 	
Gatorade 	
* CytoSport Propel Water	 	
Quaker Oats	
* Cap'n Crunch Honey Ohs! King Vitaman Life Pearl Milling Quisp Rice-A-Roni Scott's Porage Oats Toddy Wimm-Bill-Dann	 	
Tropicana 	
* Copella Dole5 Naked Tropicana Tropolis	 	
* vte
Popcorn brands	
* vte
Popcorn brands
* Act II American Pop Corn Company Angie's Kettle Corn Butterkist Cape Cod Cracker Jack Crunch 'n Munch Fiddle Faddle Great Value Healthy Choice Jiffy Pop Karmelkorn Lolly Gobble Bliss Bombs Lucky Elephant Pink Candy Popcorn Market Pantry Orville Redenbacher's Pop Secret Popcorn, Indiana Poppycock Smartfood Tiny but Mighty Popcorn Weaver Popcorn Company/Pop Weaver Weaver Popcorn Company/Trail's End	
* Act II American Pop Corn Company Angie's Kettle Corn Butterkist Cape Cod Cracker Jack Crunch 'n Munch Fiddle Faddle Great Value Healthy Choice Jiffy Pop Karmelkorn Lolly Gobble Bliss Bombs Lucky Elephant Pink Candy Popcorn Market Pantry Orville Redenbacher's Pop Secret Popcorn, Indiana Poppycock Smartfood Tiny but Mighty Popcorn Weaver Popcorn Company/Pop Weaver Weaver Popcorn Company/Trail's End
* Category	
* Category
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* Categories: Brand name snack foodsFrito-Lay brandsPopcorn brandsProducts introduced in 1985Brand name food products stubs
* This page was last edited on 28 October 2023, at 00:07 (UTC).
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