Purple Media

Purple Media Inc., dba Purple Inc., is a American film, television, and digital content producer and media company that is majority owned by UBS Corp founder and president Danny Davis through his company Purple Holdings.
Purple Media comprised of businesses that cater to almost every form of media such as Film, Television, Animation, Music, Digital Media, Broadcasting such as cable networks like Surge, His, and Hers. And television networks such as NBC and more.
Following the acquisition and merger of NBCUniversal from Comcast by Omni for $6.25 billion, the company entered a major restructuring with a significant part of the restructuring being the name change from Omni Entertainment to Purple Media, paying homage to and continuing NBCUniversal's well known color motif.
In July 2018, Purple Media confirmed rumors of a possible merger with UBS owned Searchlight Group by announcing a planned acquisition of the company for $4.3 billion. However, UBS rejected the offer within 30 minutes, causing Purple to up the offer from $4.3 billion to $5.5 billion and finally to $7.2 billion, which caused UBS to look into the deal.
Days later, Purple announced it had reach a deal to merge with Searchlight for a lower price, $5.5 billion. It was completed a couple of days later.
Purple Media also owns television station KAIR.
As part of an reorganization by UBS, Purple accepted a deal to buy a portion of UBS Corp. P Entertainment Group, the spun off company, is the holding company of which the assets spun off from UBS will be merged into Purple.
The assets include the Sony Pictures film and TV studios and Film and TV library part of the deal. Purple also bought Miramax, Lionsgate, STX Entertainment, Legendary Entertainment, and MGM Holdings.
UBS also sold off assets like Conde Nast, Hearst, Bauer Media Group, HarperCollins, Klasky Csupo, Cumulus Media and Beasley Broadcast Group, Core Media Group, Banijay, Tinopolis, Celador and Endemol Shine Group, AMC Networks, Surge Digital Networks, Fusion Media Group, various cable networks such as REVOLT, Fuse, Aspire, UP, and FremantleMedia.
The combined deal, worth approximately $25 billion, makes Purple Media one of the world's biggest media companies, and begins a long term partnership with UBS Corp.
Purple expanded into gaming with the acquisition of 2K Games and Take Two Interactive.
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