Junction 2 Virtual Festival campaign

Junction 2 Virtual Festival.jpg|Social media promo image (first run)
Junction 2 Virtual 2nd run Twitter.jpg|Social media promo image (second run)
The Junction 2 Virtual Festival campaign is a marketing campaign that was launched in collaboration with Junction 2 in Asphalt 9: Legends and Asphalt 8: Airborne to promote the J2v Virtual Festival.
It was active from June 4 to 7, 2020, and, after the J2v Virtual Festival was postponed, again from July 9 to 12, 2020, for players from all countries. The campaign was announced in Junction 2's and later also accompanied in Gameloft's social media channels.
Features:
* Sponsored exclusive Time-Limited Events
* Pop-up promo images.
== Campaign ==
The real-life Junction 2 Festival is a house/techno music event that takes place in London every year in June. However, due to the Covid-19 pandemic, the organizer LWE decided to postpone the 2020 event, which would have been the 5th anniversary, to 2021. Instead, a one-off online and radio event was announced for June 6, 2020: the "J2v Virtual Festivval".
In respect for George Floyd who died in police custody on May 25, 2020, and the following worldwide protests, Junction 2 issued a statement that it stands in solidarity with people and communities affected by racism. "House and techno were born out of Black and Hispanic culture. We have been lucky enough to build a business running events based on this music, the music that we and millions of others love. [...] We will be spending this time reflecting and learning on how we can enact change from within our own systems as well as externally. [...]" As a consequence, the J2v Virtual Festival was postponed.
At that time, the Asphalt 8 and 9 Time-Limited Events had already started. Gameloft announced that the "J2V celebrations planned in [Asphalt 8 and Asphalt 9 were] cancelled" but that the events and their rewards remained accessible.
The J2v Virtual Festival was then rescheduled to July 11, 2020, and the Asphalt 8 and Asphalt 9 events were repeated on July 9.
=== Promo images ===
The following pop-up images appeared during the campaign, letting players either play the Time-Limited Event or jump to the festival line-up and livestream.
==== Asphalt 9 ====
J2V promo image a9.jpg
==== Asphalt 8 ====
Junction 2 Virtual 2nd run 1.jpg
Junction 2 Virtual 2nd run 2.jpg
=== Time-Limited Events ===
As the Festival is based in London, the Asphalt 8 event races also took place in London. Asphalt 9 does not have a London track, so the races took place in Shanghai instead.
==== Asphalt 9 ====
==== Asphalt 8 ====
== External links ==
* Junction 2
== References ==
Category:Marketing campaigns in Asphalt 9: Legends
Category:Marketing campaigns in Asphalt 8: Airborne