MAP swot analysis EC1

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You need to consider what the information you have gathered tells you in the light of these questions: 	Write your answers here. Base them on the information you have gathered: 	Conclusion 	Conclusion 	Conclusion 	Conclusion 	Conclusion 	Conclusion
You need to consider what the information you have gathered tells you in the light of these questions: 	Write your answers here. Base them on the information you have gathered: 	F 	S 	W 	O 	T 	M
KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info 	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info 	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info	KEY: F = It's a fact, S = strength, W = weakness, O = opportunity, T = threat, M = need more info
Is unemployment a significant issue locally? 	No 	 	S 	 	 	 	
Are there are any recent trends in long term unemployment? 	Downward and low 	 	S 	 	 	 	
Is the town a dormitory town or has it a significant employment role? 	70% of people work locally with 30% working out of the area 	 	S 	 	 	 	
Is local employment particularly dependent on specific industry sectors and /or on a small number of large employers?	Very good spread of employment opportunities 	 	S 	 	 	 	
Is employment growth within only some industry sectors or spread more widely? 	Growth is well spread 	 	S 	 	 	 	
How much confidence is there within the business sector? 	Generally good – some concerns about potential loss of consumer confidence, however many local employers are public sector so less worried about this. 	 	S 	 	 	 	
Is the number of jobs available locally increasing or decreasing? 	Jobs are increasing 	 	S 	 	 	 	
What opportunities are there for job creation from the expansion of existing local firms? 	Local firms remaining steady – less opportunity for expansion 	 	 	 	 	 	
How vigorous is the local economy - based on new business start-ups / closures? 	New businesses being attracted in as Kings Hill continues to grow – brings in supplier businesses to support, also ‘000s new houses being built, will also attract new businesses to support the new population	 	S