ABOUT YOU

ABOUT YOU is a German fashion online retailer launched on May 5, 2014, by Tarek Muller and Hannes Wiese.
==History==
The retailer was launched in Germany in 2014. The company emerged from Collins, an e-commerce project financed and overseen by the Otto Group, which invested a three-digit million amount in the project. Founders and managers were Benjamin Otto, Müller, Sebastian Betz, and Wiese.
Webshops were launched in Austria and Switzerland in 2015, the Netherlands and Belgium in 2017, Poland and the Czech Republic in 2018, Hungary, Slovakia, and Romania in 2019, and Slovenia, Estonia, Latvia, Lithuania, and Croatia in 2020.
In 2016, the investment firms SevenVentures, a subsidiary of the German media company ProSiebenSat.1 Media, and German Media Pool bought a minority stake in the company. Three years after its founding, the investors valued ABOUT YOU at more than 300 million euros. In 2018, the Danish company Heartland A/S, parent of the Bestseller clothing company, acquired a 29 % stake in ABOUT YOU. In this context, ABOUT YOU was valued at over one billion dollars, making the online retailer the first Hamburg-based unicorn. Otto, though still owning the largest share of the company, now held less than 50%, and ABOUT YOU was deconsolidated.
==Channel==
The channel was created on April 15, 2014, and the first video was uploaded on October 21, 2016. The channel uploads commercials and highlights of their products, fashion shows, and awards shows.
==References==
Category:Beauty YouTubers
Category:German YouTubers
Category:Users who joined in 2014