Betty Crocker

==1944–1953==
Although the fictional "Betty Crocker" name had been used by General Mills since 1921, it wasn't until 1944 that the signature was made part of a logo. This logo appeared on various baking products as well as cookbooks.
==1953–1954==
==1954–1963==
Within months of the introduction of the 1953 logo, it was decided that the logo was not distinctive enough. Advertising firm Lippincott & Margulies was hired to provide a makeover. The oval was changed into the bowl of a spoon, a handle added, and the signature was tweaked.
==1963–1994==
Betty-Crocker-1963.svg|
Betty-Crocker-1963-outline.svg|
==1994–1997==
==1997–2003==
==2003–2011==
==2011–2021==
==2021–present==
Betty Crocker wordmark 2021.svg|Wordmark
Betty Crocker horizontal wordmark 2021.svg|Horizontal wordmark
The type used for this logo appears to be heavily influenced by the 1954 logo.
==External links==
Category:General Mills
Category:Food and drink
Category:Baking products
Category:Food and drink in the United States
Category:Food and drink in Canada
Category:Food and drink in Panama
Category:Food and drink in Saudi Arabia
Category:Food and drink in the United Arab Emirates
Category:Food and drink in the United Kingdom
Category:United States
Category:1920s
Category:1921
Category:Food and drink in Puerto Rico