Crack marketing team

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Apple supposedly relies on a crack marketing team for determining new marketing names of Apple products.
==History==
According to senior VP Craig Federighi at the 2013 Worldwide Developers Conference, a "creative group" thought "out of the box" to propose the name OS X Sea Lion for the next version of OS X when Apple was starting to run out of viable cat names, but instead switched to landmark names, starting with "Mavericks" for OS X 10.9.OS X Sea Lion? by 
iconredesign, YouTube. 2013-07-18.
The following year at the 2014 Worldwide Developers Conference, the "crack product marketing team" supposedly embarked on a journey in a in search of California landmarks, leading to proposals such as OS X Weed, before settling on "Yosemite" for OS X 10.10.Weed? Oxnard? Nope, Mac OS X dubbed Yosemite by Amanda Kooser, C|NET. 2014-06-02.
At the 2017 Worldwide Developers Conference, Federighi discussed how the "crack marketing team" was once again enlisted to come up with the name "High Sierra" for macOS 10.13 while traveling in their minibus. He joked that they "assured us this name is fully baked."Apple’s new version of macOS is called High Sierra by Towards USA, YouTube. 2017-06-05. At the 2022 Worldwide Developers Conference, Federighi credited the "crack product marketing team" with the "naming coup" of the Apple M1 and M2 chips, which left them "exhausted".WWDC 2022 - June 6 by Apple, YouTube. 2022-06-06.
==Gallery==
Every time Craig Federighi says "Crack Marketing Team"
OS X Sea Lion?
OS X Weed is introduced
Apple’s new version of macOS is called High Sierra
Craig Federighi goes dark - Best of WWDC 2019 Supercut
WWDC20- Apple’s Legendary Crack Marketing Team
==References==
==External links==
*The History Of Apple’s Crack Product Marketing Team by Ian Luck at Marketing Strategy (2020-05-27)
Category:Apple culture