The Daily Bugle/Promotional Campaign

The Daily Bugle is a series of videos produced by Sony Pictures Entertainment, based on the Marvel Comics organization of the same name. The YouTube videos were released during October-November 2019 as part of the viral marketing for Spider-Man: Far From Home, while the TikTok videos were released during November 2021-January 2022 as part of the viral marketing for Spider-Man: No Way Home. In 2022, the TikTok account expanded to release videos to films, starting in March 2022 as part of the viral marketing for .
Additionally, a promotional website was released to promote the web series alongside related social media accounts. The website archives articles, footage and other such documentation from The Daily Bugle.
==Cast==
===YouTube Videos===
*J.K. Simmons as J. Jonah Jameson
*Unknown Actor as Nelson Burke
*Jake Gyllenhaal as Quentin Beck/Mysterio (archive footage)
*Tom Holland as Peter Parker/Spider-Man (archive footage)
*Dawn Michelle King as E.D.I.T.H. (voice; archive footage)
*Tony Revolori as Flash Thompson (archive footage)
*Zoha Rahman as Zoha Souliotis (archive footage)
*Angourie Rice as Betty Brant (archive footage)
*Jacob Batalon as Ned Leeds (archive footage)
*Zendaya as Michelle Jones (archive footage)
*Alfred Molina as Otto Octavius/Doctor Octopus (archive picture)
===TikTok Videos===
*Angourie Rice as Betty Brant
*J.K. Simmons as J. Jonah Jameson
*Hannibal Buress as Andre Wilson
*Tony Revolori as Flash Thompson
*Jacob Batalon as Ned Leeds
*Tom Holland as Peter Parker
==Videos==
===YouTube Videos===
250px|center	EXCLUSIVE Mysterio Final Moments Full Story Credit The Daily Bugle J. Jonah Jameson 	October 23, 2019
250px|center	TheDailyBugle.net: EXCLUSIVE Footage From Tower Bridge Attack 	October 29, 2019
250px|center	TheDailyBugle.net EXCLUSIVE! Spider-Man is a Menace! 	October 29, 2019
250px|center	TheDailyBugle.net: EXCLUSIVE Spider-Man Unmasked Full Story Credit The Daily Bugle J. Jonah Jameson	October 30, 2019
250px|center	TheDailyBugle.net: EXCLUSIVE Coney Island re-opened years after devastating crash 	November 6, 2019
250px|center	TheDailyBugle.net: EXCLUSIVE London Attack — Tower Bridge Bill Blues 	November 20, 2019
250px|center	TheDailyBugle.net- EXCLUSIVE - Web of Lies! 	March 15, 2022
250px|center	TheDailyBugle.net- EXCLUSIVE - Spider Sycophant 	March 15, 2022
250px|center	TheDailyBugle.net- EXCLUSIVE - Sticky Street Job 	April 5, 2022
250px|center	TheDailyBugle.net - Spider-Menace Tip Line 	April 14, 2022
250px|center	TheDailyBugle.net- EXCLUSIVE - "Savies" A New Menace Emerges 	April 29, 2022
250px|center	TheDailyBugle.net- EXCLUSIVE - The Spider-Menace Strikes Again! 	April 29, 2022
===TikTok Videos===
250px|center	Hi TikTok 👋 Welcome to The Daily Bugle! Follow us for breaking news on Spider-Man you can't get anywhere else.Post #1 from thedailybugleofficial on TikTok 	November 24, 2021
250px|center	Betty Brant announces the latest social media account for The Daily Bugle and reveals that she will be contributing as their intern. 	November 24, 2021
250px|center	Tell us you hate Spider-Man without telling us... (even if you don't actually hate him).Post #2 from thedailybugleofficial on TikTok 	November 24, 2021
250px|center	When asked to discuss the negatives of Spider-Man, Betty Brant instead defends him, claiming that Peter Parker is her friend and is actually a very nice person. Her opinion is cut short and replaced with footage of J. Jonah Jameson ranting. 	November 24, 2021
250px|center	Join us as an intern of The Daily Bugle, no experience required! Get our reporter pack from our 🔗 in bio.Post #3 from thedailybugleofficial on TikTok 	November 24, 2021
250px|center	Betty Brant invites all viewers to contribute their own opinions and posts about Spider-Man. 	November 24, 2021
250px|center	Lightning and sand storms in NYC? ⚡️🌪️ Find out who's behind it all in our latest report!Post #4 from thedailybugleofficial on TikTok 	December 1, 2021
250px|center	Betty Brant reports on intense thunderstorms and sandstorms appearing in New York, speculating that it could mean the result of supervillains returning. However, she receives word from J. Jonah Jameson that she is to report that Spider-Man is responsible. 	December 1, 2021
250px|center	Do YOU have what it takes to become a reporter for The Daily Bugle? Duet this and show us if you can handle this #TeleprompterChallenge!Post #5 from thedailybugleofficial on TikTok 	December 2, 2021
250px|center	Betty Brant asks viewers if they have what it takes to be a reporter, offering the challenge to read from a teleprompter while Brant acknowledges what the person is saying. 	December 2, 2021
250px|center	Daily Bugle Exclusive: a chat with one of Peter Parker's teachers, Coach Wilson.Post #6 from thedailybugleofficial on TikTok 	December 6, 2021
250px|center	Betty Brant interviews Midtown High coach Andre Wilson, asking if he ever noticed Peter Parker's increased athleticism. At the end, J. Jonah Jameson suggests that it may be a good idea to switch to homeschooling, citing his own youth. 	December 6, 2021
250px|center	Daily Bugle Exclusive: meet author Eugene “Flash” Thompson - the creator of the name “Spider-Man.”Post #7 from thedailybugleofficial on TikTok 	December 9, 2021
250px|center	Betty Brant interviews Peter Parker's classmate, Flash Thompson, who claims in his new book that he was the one who came up with the "Spider-Man" alias. He claims there were other suggested names, such as "Arachno-Kid" and "The Bitten". At the end, J. Jonah Jameson says he would not let Flash around a dog park, much less a public school. 	December 9, 2021
250px|center	Daily Bugle Exclusive: a sit-down with Peter Parker's best friend, Ned Leeds.Post #8 from thedailybugleofficial on TikTok 	December 10, 2021
250px|center	Betty Brant interviews Peter Parker's best friend, Ned Leeds. In trying to ask interview questions, Brant instead asks Leeds about their own past romantic relationship. This causes tension between the two, though they still compliment each other. Betty then motions to cut the video. 	December 10, 2021
250px|center	Join us and play Put A Finger Down: Daily Bugle Edition! Post #9 from thedailybugleofficial on TikTok 	December 14, 2021
250px|center	Betty Brant does the "Put A Finger Down" trend themed around The Daily Bugle but doesn't tell viewers what the topic of the challenge is until the end of the video. At the end of the video, Betty reveals that the topic was Peter Parker, her classmate who she believes "is actually a really nice guy despite what my boss says". She ends the video making a comment that maybe Jameson shouldn't write the questions for the trend next time.	December 14, 2021
250px|center	🚨 Breaking News 🚨 Peter Parker aka. Spider-Man has been released!Post #10 from thedailybugleofficial on TikTok 	December 17, 2021
250px|center	Betty Brant reports the release of Peter Parker from authorities despite his initial arrest for the alleged murder of Mysterio. Brant directs a welcoming message to Parker for his release, telling him to take care of himself. 	December 17, 2021
250px|center	A Daily Bugle exclusive sit-down with the Spider-Menace himself, Peter Parker.Post #11 from thedailybugleofficial on TikTok 	December 20, 2021
250px|center	Betty Brant interviews Peter Parker, asking him if he would be thankful to the spider that gave him his powers if it were there at that moment. He responds that he would be, to which Brant suggests that he may not be as Parker stares confusedly to his side. At the end, J. Jonah Jameson tells viewers that The Daily Bugle will not rest until it uncovers Spider-Man's "web of lies." 	December 20, 2021
250px|center	I was definitely hired for my journalist skills and no other reason, right??Post #12 from thedailybugleofficial on TikTok 	December 22, 2021
250px|center	Betty Brant answers questions from the viewers in a video with no audio. She states that her boss, J. Jonah Jameson, was too cheap to buy the copyrighted music she was going to use. When asked if her personal connection to Spider-Man somehow influenced The Daily Bugle's decision to hire her, she responds with "Maybe." 	December 22, 2021
250px|center	Get your fix on Daily Bugle Supplements today! #SponsoredPost #13 from thedailybugleofficial on TikTok 	January 6, 2022
250px|center	Betty Brant introduces a sponsored product called Daily Bugle Supplements, a vitamin supplement that the company sells. After J. Jonah Jameson recites the slogan, "The only other Daily Fix you need", a list of health effects and advisories scroll on the video. 	January 6, 2022
==Website==
===Articles===
 	THE TRUE HERO!
 	Spider-Man is accused of being a fraud and a criminal while Mysterio is praised as a hero. Highlighting J. Jonah Jameson as a trustworthy representative, The Daily Bugle urges the public to follow their updates and thanks their fans.
 	NIGHT MONKEY: FOREIGN HERO OR YET ANOTHER MASKED MENACE?
 	While praising Mysterio, attention is drawn to a vigilante dressed in black. Ned Leeds gives a statement, claiming that he witnessed the heroics of Night Monkey firsthand and that he is certain that it is not Spider-Man. It is pointed out by The Daily Bugle that if more people attempt to emulate Spider-Man, this could end up being an issue.
 	THE SEARCH FOR MORRIS BENCH!
 	Morris Bench is accused of having a connection to the Hydro-Man attack and evading capture. The Daily Bugle claims that the US Government is covering up the story.
 	SPIDER-MAN FIRES FIRST SHOT IN MOB WAR!
 	Spider-Man is accused of putting civilian lives at risk by confronting the Manfredi family in a public place as well as being disrespectful towards the NYPD officers that arrived to assist.
 	RAID ON AREA FIFTY-FAIL
 	A mockery is made of the group that attempted to raid Area 51, following an internet trend. The Daily Bugle then claims that superheroes are the problem that the world should be focusing on instead, accusing these heroes of doing nothing to prevent crime and the possession of unauthorized technology.
 	SHOCKING VIDEO RAISES DARK QUESTIONS ABOUT LONDON ATTACK!
 	Amateur footage from Flash Thompson is shown as a reaction to the Elemental Fusion's attack in London. The mention of drones at the scene of the crime raises further questions about the event and about Spider-Man's link to it.
 	FOLLOW-UP WITH HIGH SCHOOL INFLUENCER “FLASH” ON LONDON ATTACK
 	Flash Thompson is interviewed about the attack of the Elementals, where he claimed that Spider-Man arrived after seeing his own social media posts. The Daily Bugle admits that they could not uncover further details about the Elemental attacks with Thompson's quotes or video footage and then refers to Spider-Man's recent attack on the Manfredi Crime Family, questioning his motive for travelling to Europe.
 	THE QUEEN ASKS: “WITHER MYSTERIO?”
 	Mysterio is declared missing after the Elemental attacks, something that has greatly disappointed Queen Elizabeth II who intended to invite Mysterio and Spider-Man over to thank them in person. The Daily Bugle berates Spider-Man again and expresses hope that Mysterio will reappear soon.
 	A TRUE HERO: THE MAGNIFICENT MYSTERIO
 	Doctored footage from Mysterio shows Spider-Man as a terrorist, using drones to attack civilians and Mysterio himself. The Daily Bugle praises Mysterio and expresses hatred towards Spider-Man for his supposed villainy. With his disappearance after the events of the video, Mysterio is assumed dead.
 	BOMBSHELL EXCLUSIVE: SPIDER-MAN UNMASKED!
 	Continuing with footage from Mysterio, Peter Parker is revealed to be the true identity of Spider-Man. The Daily Bugle thanks Mysterio once again for his supposed invaluable and heroic contributions to the world, threatening Spider-Man with the inevitable wrath of the American public.
 	CONEY ISLAND TO SPIDER-MAN: BUG OFF, WEBHEAD!
 	The Daily Bugle reports on the re-opening of Coney Island, referring to the reconstruction and clean-up after a plane crashed there in a previous incident. While locals have blamed Adrian Toomes for the entire issue, The Daily Bugle continues to blame Spider-Man, indirectly referring to their footage from Mysterio and then directly referring to Spider-Man's identity being revealed as Peter Parker to back up their negative feelings towards him.
 	DON’T BE FOOLED
 	The Daily Bugle urges followers to only trust their official social media and website links.
 	PRIME MINISTER TO PRESIDENT: PAY UP!
 	The Daily Bugle reports that the United States of America is expected to pay for the damages caused to the Tower Bridge in London after the attack was blamed on Spider-Man; much to the embarrassment of the current presidential administration.
 	HOLIDAY CLOSURE & WEBSITE MAINTENANCE
 	The Daily Bugle announces a holiday hiatus while they maintain the website.
250px|center	WEB OF LIES
250px|center	The Daily Bugle claims that New York residents demand Peter Parker's birth certificate and that the reveal of Spider-Man's true identity has only raised more questions.
250px|center	STICKY STREET JOB!
250px|center	The Daily Bugle complains about the mess left behind by Spider-Man's webbing.
250px|center	SPIDER SYCOPHANT REVEALED
250px|center	Using a promotional video from Flash Thompson as reference, The Daily Bugle complains about the student and about Midtown School of Science and Technology being an untrustworthy school.
250px|center	SPIDER-MENACE TIP LINE
250px|center	The Daily Bugle asks their audience to report any news, evidence or secrets about Spider-Man to them.
250px|center	SAVIES! THE NEW SELFIES
250px|center	The Daily Bugle reports on a new concerning trend of people trying to purposely put themselves in danger in order to try and take selfie photos with superheroes. The new photos have been deemed "savies" and are being used by social media users to gain attention.
250px|center	SPIDER-MENACE STRIKES AGAIN
250px|center	J. Jonah Jameson interviews Nelson Burke, an eyewitness who has been brought in to describe his account of Spider-Man's supposed destructive escapades. When Burke adds further information about a man who initially caused the damage to the power lines in the area and Spider-Man's assistance in fixing the damage, Jameson cuts him off and threatens the Daily Bugle team that set up the interview.
===Blip Blog===
Interviews:
 	Andre Wilson
 	Jack Triconi
 	Roger Harrington
 	Isaiah Sorenson
 	David Jerome
 	Cammie Conroy
 	Karen Oggerton
 	Elijah Cortez
 	Billy Peskers
 	Jenae Jazrem
 	Hiro Kajimoto
 	Theo Boskowtiz
 	"Magic" Monte Montoya
center	Phillip Carroway
===Conspiracy Corner===
==Social Media Profiles==
The Daily Bugle has a few social media profiles primarily used to promote the website.
*Facebook
*Instagram
*Twitter 
==Newspaper Outlet==
To be added
==Trivia==
*The Daily Bugle TikTok account was also used to promote the Sony Pictures Entertainment production . Meaning that those videos were set in the "Lethal Protector Venom" universe and not connected to the Marvel Cinematic Universe.
*Several The Daily Bugle TikTok videos were reused as scenes in Spider-Man: No Way Home - The More Fun Stuff Version.
==References==
==External Links==
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* The Daily Bugle Website
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ru:Daily Bugle/Рекламная кампания
Category:Web Series
Category:Promotional Campaigns