7 Tips for Launching a Successful Podcast

Abstract: Brain Casel is a web designer and co-host of Freelance Jam, the live web show for independent professionals who build the web. In an article on Mashable Australia Mr. Casel walks readers through the steps necessary to ensure a great podcast.
Key Concepts: Casel lists seven tips in all, but only five of them are relevant to INFO 303. His first tip to podcasters is choosing a topic they're passionate about. He also recommends branding the podcast and giving it its own style and personality, so coming up with a name for the podcast and an eye-catching logo are a must. Casel also believes that podcasters should develop a format and structure for podcasts and that the content should be planned. This ensures that the podcast runs smoothly and seems prepared, since very few people can improvise for more than a few minutes. Casel stresses the importance of editing and provides readers with a list of tools recommended for piecing together a working podcast (although most of them apply to video editing). Casel goes on to discuss how to grow an audience and monetize a podcast, but these tips are not really relevant to this class.
Examples:
Branding: Apple is the number one company in 2014 in terms of brand value. Apple is a great example of branding since it's logo, an apple, is a direct reflection of the company's name. The name also makes sense since Apple is a technology company, and apples are symbolic of knowledge.
Format and Structure: It is not necessary to write out all that one is going to say, but composing a list of topics is a good way to ensure that the podcast goes smoothly and that there are no awkward pauses or ranting.
Key Words:
Podcast
Branding
Citations:
http://mashable.com/2011/03/25/podcasting-tips/