Shake 'n' Bake

Shake 'n' Bake is a brand of bread crumb coating for fried chicken. It is named so as the process consists of dropping raw chicken pieces into a bag of crumbs and shaking vigorously so that the crumbs will adhere to the meat, giving it a crispy texture after frying. Some of the commercials made for Shake 'n' Bake feature the involvement of children helping their parents prepare the food. When the food is fully cooked and presented, the children proudly declare, "And I helped!"
==References==
* In Episode 1294 of Sesame Street, two Anything Muppet cowpokes (seen previously during the song "Try, Try Again") close out the program, stating at the very end, "Sesame Street is a production of the Children's Television Workshop, and we helped!"
__NOWYSIWYG__
Category:Advertising References