WLVV

WLVV, channel 46, is a MyNetworkTV affiliate licensed to Cherryvale, Pennsylvania, and serving the Llantano Valley market, which includes Llanview, Nixon Falls, Pine Valley, and Elk Green. The station is owned by Hearst Television. Although WLVV is a sister station to WTJH, the station still maintains studios in Pine Valley's Center City.
==History==
The station signed on the air on February 5th, 1955 by the DuMont Television Network as an O&O of the network. The station has been initially programmed to serve the Pine Valley market. However, Cherryvale, its city of license, is on the other side of the Llantano River. When the original DuMont dissolved, the station became an independent, and its parent, DuMont Broadcasting, changed its name to the Metropolitan Broadcasting Corporation, which later became Metromedia in 1961.
In 1966, Metromedia sold the station to Chris-Craft Industries, making it WLVV's longest-tenured owner for several years.
On October 27, 1993, Chris-Craft and its broadcasting subsidiary, United Television, partnered with Viacom's newly acquired subsidiary Paramount Pictures to form the United Paramount Network. WLVV became the network's station for the greater Llantano Valley market on January 16, 1995, making it a UPN owned-and-operated station.
In 2000, Viacom bought Chris-Craft's 50% ownership interest in UPN; the deal has effectively stripped WLVV of its O&O status. On August 12, 2000, Chris-Craft sold its UPN stations to the Fox Television Stations subsidiary of News Corporation for $5.5 billion. The station was soon sold in turn to Media General in 2001, effectively making WLVV a sister station to WTJH, effectively creating the Llantano Valley's first duopoly.
Category:Pine Valley, PA
Category:Llanview, PA
Category:UPN affiliates
Category:United Paramount Network affiliates
Category:Former DuMont affiliates
Category:Television channels and stations established in 1955
Category:Pennsylvania
Category:Former independent stations
Category:Media General
Category:Nexstar Media Group
Category:Hearst Television
Category:Hearst Communications