Xerox

==Haloid==
===1906–1938===
===1938–1948===
==Haloid Xerox==
===1948–1949===
===1949–1957===
===1957–1961===
==Xerox==
===1961–2008===
====1961–1968====
In 1961, the company dropped “Haloid” from its name and became Xerox. The wordmark was designed by Lippincott & Margulies.
====1968–2008====
In 1968, the logo was straightened up by Tom Geismar of Chermayeff & Geismar.
=====1994–2008=====
===2008–present===
====2008–2019====
On January 7, 2008, Xerox unveiled a completely overhauled corporate identity, after 40 years of relatively minor changes. The new logo consists of the name of the company in lowercase with a red sphere which has two lines ("connectors") that cross to form an "X". The rebrand was created with Interbrand.
*Xerox press release
*Interbrand press release
====2019–present====
The symbol was removed.
==External links==
Category:Xerox
Category:Technology
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Category:1906
Category:1948
Category:1960
Category:Technology companies in the United States
Category:Stationery
Category:1900s