Liberty London

Liberty London is a luxury department store in London, England which was featured in the 2021 live-action film Cruella. Known for its distinctive mock Tudor building, the store also features iconic floral and graphic prints. It was founded in 1875 by Arthur Lasenby Liberty, who wanted to offer high-quality fabrics and goods from around the world to the British public. Liberty London has a long history of collaborating with artists and designers and has been influential in the development of various styles and movements, such as Art Nouveau, Arts and Crafts, and punk rock.
==Background==
In the film, Liberty London is the location where Cruella De Vil, then known as Estella, works as a window dresser. She catches the attention of the Baroness Von Hellman, the owner of a prestigious fashion house called the House of Baroness, who hires her as a designer. However, Cruella soon discovers that the Baroness is responsible for the death of her mother, and vows to take revenge on her. She also learns that the Baroness has stolen some of her designs, which were inspired by the Liberty fabrics that she grew up with. Cruella decides to sabotage the Baroness's fashion show by staging her show outside Liberty London, using a stolen garbage truck and a horde of Dalmatians. She also reveals her true identity to the Baroness and challenges her to a fashion duel.
==Role in film==
Liberty London plays an important role in the film, as it represents Cruella's origins, aspirations, and creativity. It also serves as a contrast to the Baroness's rigid and elitist style, and as a symbol of the rebellious and innovative spirit of the punk rock movement. The film features several scenes that showcase the interior and exterior of the store, as well as the fabrics and products that it sells. The film also pays homage to the store's history and legacy, by including references to its founder, Arthur Liberty, and to some of the artists and designers that it has worked with, such as William Morris, Archibald Knox, and Vivienne Westwood.
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