Suggested books

==Some books and tapes that may prove useful in a campaign==
* The Campaign Manager- by Catherine Shaw
* How To Win a Local Election - by Judge Lawrence Gray
* Winning Elections - by Faucheux
* All's Fair - by Mary Maitlin and James Carville.
:Enlightening blow-by-blow account of the 1992 Presidential
campaign as told by both the Bush and Clinton camps.
* How To Beat the Democrats (and other subversive ideas) - by David Horowitz (Good rhetoric to use in press releases and in speeches if you change 'Republican' to 'Libertarian.')
====Sales Books====
* Selling for Dummies -by Tom Hopkins
* Prospecting for Dummies - by Tom Hopkins
* Advanced Sales Strategies - by Brian Tracy
* The 25 habits of Highly Successful Salespeople - by Steve Schiffman
* Power Sales Presentations - by Steve Schiffman
====Fundraising Books====
* Fundraising For Dummies - another yellow and black dummies book which is excellent.
If every LP activist would read one sales book and one
campaign book, we would be light-years ahead of where we are
now. All of our decisions would be better - informed. Our
public perception would be better. We all need to
understand and appreciate that we are in the communications
business.
====Cassette tapes and CDs are available by the same authors.====
* Brian Tracy- The Psychology of Selling is an excellent two-tape program which will help you persuade people to join the LPPa or to accept L/libertarian platform positions.
====Digital media====
* Pioneer Valley Libertarian Association Candidate Support Disk. This is well worth the $5 suggested
donation. There are also some good campaign manuals available online and in the LPPa archives.
==== What are your favorites? ====
* such as...
*