Svengallop

Svengallop is a male Earth pony and the antagonist of the season five episode The Mane Attraction. He is Coloratura's bossy and flamboyant former manager who exploits her for personal gain.
==Development and design==
His name and character are a play on Svengali from George du Maurier's 1895 novel Trilby. "Ruben Kincaid", "Glen Garry Glen Ross", "Deal Maker", "Greedy", "Deal Breaker", and "Corrupt" are listed in a notebook from when Amy Keating Rogers was trying to come up with a name for him. His original name in development was "Pony Baloney", which was changed for being too obvious; this name is similar to "Pony Bowl-ony", one of Mr. Kingpin's unused would-be names. Meghan McCarthy submitted the idea of "a Svengali-type name", then an email exchange between Amy Keating Rogers and Aaron Rogers resulted in Svengallop.
The original draft of The Mane Attraction depicted Coloratura outright firing Svengallop, rather than Svengallop voluntarily abandoning her in the final draft. According to Amy Keating Rogers, his continued shady dealings in Manehattan ultimately end in failure after the events of the episode.
==Depiction in the series==
Svengallop appears alongside Countess Coloratura and her entourage in the season five episode The Mane Attraction when they arrive to Ponyville for the Helping Hooves Music Festival charity event. He assumes an overbearing role in Coloratura's career, disapproving of her interactions with "common" ponies. During his time in Ponyville, Svengallop makes numerous unreasonable demands to Pinkie Pie without Coloratura's knowledge, and he threatens to pull Coloratura out of the festival if Pinkie does not comply.
Applejack attempts to convince Coloratura of Svengallop's unscrupulous managing, but Coloratura is skeptical. Twilight Sparkle records Svengallop's backdoor dealings with Pinkie Pie, and Coloratura finally realizes the truth, outraged that her manager has been using her fame to manipulate others. When confronted by the furious singer, Svengallop tells her that the show will fall apart without him and leaves in a huff.
In season six, Svengallop makes a background appearance at Gladmane's resort in Viva Las Pegasus. In season eight, he makes a background appearance at DJ Pon-3's dance club in Grannies Gone Wild.
==Other depictions==
===IDW comics===
Svengallop appears in Princess Eris' casino on page 14, page 20, pages 2-3, and page 14.
===Chapter books===
In the chapter book Beyond Equestria: Pinkie Pie Steps Up, Svengallop appears in the penultimate chapter, having orchestrated a revenge plot against Coloratura with his sister Crownpiece to ruin Coloratura's career.
===My Little Pony (mobile game)===
Svengallop is a character in Gameloft's mobile game.
==Merchandise==
Mystery pack wave 21 lists Svengallop's name with a trademark symbol. His mini-figure toy uses Apple Split's design; his collector card states, "His Canterlot clients are famous."
Enterplay collectible card game Marks in Time #64 U lists Svengallop's name with a trademark symbol and states, "Svengallop knows what he wants, knows how to get it, and thinks he deserves all of it. That's a dangerous combination."
===The Elements of Harmony Vol. II guidebook===
SVENGALLOP is Countess Coloratura's scheming former manager. Nopony is fooled by his flashy flair and wily words anymore. It's clear he's totally out for himself. If Svengallop says he'll make a pony a star, tell that pony to pick up her hooves and hightail it.
==Quotes==
==Gallery==
==See also==
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==References==
de:Svengallop
es:Svengallop
id:Svengallop
pl:Svengallop
ru:Свенгалоп
Category:Antagonists
Category:Eyewear wearers
Category:Supporting characters