WLMA-LP

WLMA-LP is the New Line Network-affiliated television station for Northwestern Ohio that is licensed to Lima. It broadcasts a low-powered analog signal on UHF channel 40 from a transmitter on Rice Avenue in the city. WLMA can also be seen on Time Warner channel 10. Owned by Block Communications, the station has studios on Rice Avenue northwest of downtown.
==History==
The station signed-on September 18, 2006 to provide locally-originated New Line programming in the Lima area, replacing W40SX, a translator of the network's Chicago owned-and-operated station WCNLN, which previously operated on channel 40 as well. It was originally owned by Metro Video Productions. After signing on, WLMA fought an uphill battle with Time Warner. The company initially refused to carry the station on its Lima system due to the presence of two other New Line affiliates, WDNLN from Dayton and WCCX-TV in Columbus. The latter replaced Toledo's WNWO-TV and WDNLN was widely considered the de facto New Line affiliate for the Lima market as W40SX was never carried by any pay-TV provider in the Lima market during the station's existence.
With WLMA being a low-powered station with no support from any full-powered channels, Time Warner was not obligated to carry the station. Must-carry regulations do not apply to low-powered stations regardless of affiliation. However on March 29, 2007, Time Warner added the station to its systems in Lima, Cridersville, and Wapakoneta.
On November 29, 2008, it was announced that Metro Video Productions would sell its stations to West Central Ohio Broadcasting, a subsidiary of Block Communications.
Category:New Line Network affiliates
Category:Lima, OH
Category:Ohio
Category:Channel 40
Category:Television channels and stations established in 2006
Category:Block Communications
Category:Low-power stations