SPY x FAMILY x Ghana Collaboration (2024)

The SPY x FAMILY x Ghana Collaboration is an ongoing collaboration between SPY x FAMILY and Lotte Wellfood's chocolate brand Ghana (ガーナチョコレート). It offers themed merchandise and a lottery based around SPY x FAMILY. The event is organized in honor of Mother's Day, Father's Day, and the 60th anniversary of Ghana.
== Description ==
Ghana is a brand of chocolate manufactured by the South Korean confectionery company Lotte Wellfood since 1964. The brand's name is a homage to the Republic of Ghana, West Africa's country and one of the world's largest exporters of cocoa beans from which chocolate is made. The Japanese chocolate "Ghana" is made by Lotte in Japan and, unlike the Korean "Ghana," it uses cocoa butter by using the microglind method.
The collaboration with SPY x FAMILY, combining the celebration of the holidays and anniversary, began on March 28, 2024. More detailed information will appear later.
== Strategy 1 ==
=== Family Day Surprise Strategy ===
Starting on March 28, 2024, participants can execute a "surprise strategy" to celebrate mothers and fathers through a Twitter campaign. Participants can choose up to nine "stories," each ranging from levels 1 to 3 and consisting of activities to express gratitude, and post them on Twitter with a prepared post.
== Strategy 2 ==
Starting on May 1, 2024, users can participate in an online campaign by doing a "Thank You Dance" on TikTok to honor mothers.
ガーナ 母の日ありがとうダンスさくせん お手本動画
== Strategy 3 ==
Starting on May 13, 2024, users can participate in the "Papa's Wish Survey" online event. In it, users take a five-question survey to find out what Ghana product to gift their fathers with. Depending on their results, there will be five gifts. Until June 16, 2024, users can share their survey results on Twitter and receive special wallpapers if they are following Ghana's official Twitter account.
Ghana 2024 Wallpaper 1.png|Wallpaper 1
Ghana 2024 Wallpaper 2.png|Wallpaper 2
Ghana 2024 Wallpaper 3.png|Wallpaper 3
Ghana 2024 Wallpaper 4.png|Wallpaper 4
== Gifts ==
=== Clear Files ===
On April 9, 2024, the "Mother's Day Ghana Chocolate Selection Gift BOX" set was made available and includes 3 types of clear files. Currently available only for pre-order.
Ghana 2024 Clear File 1.png|The Forgers
Ghana 2024 Clear File 2.png|Anya & Yor (Ver. 1)
Ghana 2024 Clear File 3.png|Anya & Yor (Ver. 2)
Ghana 2024 Chocolate BOX Campaign Poster.png|Chocolate Selection Gift BOX
== Lawson & 7-ELEVEN Campaign ==
On April 22, 2024, a tie-up campaign with the Japanese convenience stores Lawson (ローソン) and 7-ELEVEN (セブン-イレブン) was announced. It started on April 30 for Lawson and May 2 for 7-ELEVEN.
Ghana 2024 Lawson & 7-ELEVEN Campaign Poster.png|Campaign Poster
=== Lawson Tie-Up Campaign ===
From April 30 to May 13, 2024, a tie-up campaign with Lawson was held.
Ghana 2024 Lawson Campaign Banner.png|Campaign Banner
Ghana 2024 Lawson Campaign Poster.png|Campaign Poster
==== Clear Files ====
* After buying 3 select Ghana products, customers could receive 1 of 6 special clear files on a first-come, first-served basis:
Ghana 2024 Lawson Clear Files.png|Clear Files (6 in total)
==== POP Marks ====
* Select Ghana products were indicated with a special POP mark:
Ghana 2024 Lawson POP Mark.png|Clear File POP mark
=== 7-ELEVEN Tie-Up Campaign ===
From May 2 to May 12, 2024, a tie-up campaign with 7-ELEVEN was held.
Ghana 2024 7-ELEVEN Campaign Poster.png|Campaign Poster
Ghana 2024 7-ELEVEN Campaign Poster 2.png|Campaign Second Poster
==== Stickers ====
* After buying 3 select Ghana products, customers could receive 1 of 6 special stickers:
Ghana 2024 7-ELEVEN Sticker 1.png|Anya
Ghana 2024 7-ELEVEN Sticker 2.png|Anya & Yor
Ghana 2024 7-ELEVEN Sticker 3.png|Anya & Yor
Ghana 2024 7-ELEVEN Sticker 4.png|The Forgers
Ghana 2024 7-ELEVEN Sticker 5.png|Loid & Yor & Anya
Ghana 2024 7-ELEVEN Sticker 6.png|Anya & Yor
== Lottery and Prizes ==
In this Mother's Day Gift Campaign from May 1 to May 12, 2024, Japanese customers could apply for a lottery for a chance to win two pieces of a collab-themed sleeve. Every day from May 1 to May 11, 2024, 50 people could win this sleeve by following the official SPY x FAMILY anime and Ghana Twitter accounts and reposting Ghana's target post. On the final day of the campaign, 88 people won the sleeve.
Ghana 2024 Lottery Poster.png|Lottery Poster
== Image Gallery ==
=== Promotional Posters ===
Ghana 2024 Poster.png|First Poster
Ghana 2024 Poster 2.png|Second Poster
Ghana 2024 Poster 3.png|Third Poster
Ghana 2024 Poster 4.png|Fourth Poster
Ghana 2024 Poster 5.png|Fifth Poster
Ghana 2024 Poster 6.png|Sixth Poster
Ghana 2024 Poster 7.png|Seventh Poster
Ghana 2024 Poster 8.png|Eighth Poster
== Video Gallery ==
ガーナ SPY×FAMILY 「ありがとう」に、ガーナを添えて。|Thank You Short Video
ガーナ SPY×FAMILY 「ありがとう」に、ガーナを添えて。-2|Thank You Short Video 2
ガーナ SPY×FAMILY 「ありがとう」に、ガーナを添えて。-3|Thank You Short Video 3
ガーナ SPY×FAMILY 「ありがとう」に、ガーナを添えて。-4|Thank You Short Video 4
== External Links ==
* Official Website
* Twitter Announcement
* Tie-Up Campaign Information
== Navigation ==
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Category:Collaborations
Category:Anime Collaborations
Category:Merchandise