WOXT

WOXT is an NBC affiliate that serves Oxford, MS, as well as the Northwest Mississippi market. WOXT was the first television station bought by an African American when Robert Tyler (of Tyler Communications) bought the license after the FCC yanked the license from the FCC when they revoked the license of the station from Lamar Communications in 1969. Started in 1950 as WKMZ, WOXT has been an NBC affiliate since they launched, even though they came close to lose their affiliation during the Civil Rights Movement. WOXT also serves as a semi-satellite station for WMCT, the NBC station serving the Memphis, TN market.
WOXT Channel 4 (semi-satellite of WMCT, Memphis, Tennessee)
Location 	
Oxford, MS
Branding 	
NBC 4
3 Eyewitness News (WMCT-produced newscast) FOX 4 on dt2
Slogan 	
NBC 4: More Colorful (general)
Coverage You Can Count On (newscast during WMCT simulcasts)
Channel(s) 	
Analog: 4
Digital: 35
Subchannel(s) 	4.1 NBC
4.2 FOX/MeTV
Affiliation 	NBC
Sister Station 	None
First Air Date 	January 1, 1950
Former Call Letters	WKMZ (1950–70)
Former Affiliation 	
None
Owner 	Tyler Communications
== History ==
WKMZ was launched in 1950 by Lamar Communications. from launch, they became affiliates of NBC. The station attained notoriety for its aggressive support of racial segregation in Mississippi in the 1950s and 1960s. Lamar had close ties to the state's white political and business elite and with segregationist groups, such as the White Citizens' Council. It went as far as to coordinate opposition to civil rights with these groups. For instance, the station allowed the WCC to operate a bookstore in the lobby of its studios in downtown Jackson. and the station manager editorialized on the air against the admission of James Meredith to the University of Mississippi in 1962, arguing that states should determine who should and should not be allowed to attend their schools.
For the most part, the station ignored the Civil Rights movement, cutting out coverage of it from the NBC News feed (largely by pretending that technical problems were the cause of interruptions). It also pre-empted NBC programs that even mildly referred to racial justice or featured African American actors prominently. At the same time, it provided a platform on its local newscasts and public affairs programs for individuals advocating resistance to efforts by the federal government to enable African Americans to vote and gain access to basic amenities such as non-segregated public schools.
Many television stations in the South felt chagrin at network coverage of the Civil Rights movement, especially WBRC-TV in Birmingham, Alabama and WRAL-TV in Raleigh, North Carolina. Although some Southern stations severed their ties with their networks in order to prevent being forced to air coverage of the movement, Channel 4 kept its affiliation with NBC, even though that network historically had an extremely low tolerance towards local pre-emptions at the time. Indeed, many NBC stars, like Bonanza's Pernell Roberts, were speaking out on behalf of civil rights. This was largely because WKMZ had no competition
Over the years, NBC—along with civil rights groups and the United Church of Christ—sent numerous petitions to the FCC to complain of WKMZ's flagrant bias.[4] The FCC issued several warnings to Lamar, but these went unheeded. Finally, in 1964, Reverend Everett Parker and the UCC's Office of Communication formally petitioned the FCC to revoke WKMZ's license. The FCC ruled that the petitioners had no standing because they had no economic interest in the station or were not subject to electronic interference from WKMZ's signal. The UCC appealed to the United States Court of Appeals for the District of Columbia. In 1966, the court, in an opinion by Warren Burger, later to become Chief Justice of the United States, ruled that the public had the right to take part in FCC hearings in order to protect the public interest. At a new hearing held in 1967, the FCC again ruled in favor of Lamar. The UCC again appealed to the Appeals Court, which found Lamar's record to be beyond repair and ordered the FCC to revoke Lamar's license in 1969. 
=== Tyler takes over ===
An agreement was in the works as Robert Tyler (of Tyler Communications) wanted to have an all-African American channel. Most people scoffed at it, but Tyler decided to go after the license that FCC just revoked from Lamar. After months of attempts, an agreement was reached. Lamar Communications would sell their license to Tyler Communications. In turn, Tyler agreed to change the call letters of the station. On Dec. 31, 1969, WKMZ signed off for good, and at 5 AM on January 1, history was made when WOXT signed on, immediately taking NBC's affiliation.
== Schedule ==
Weekdays	Saturday	Sunday
5:00 AM-7:00 AM: 3 Eyewitness News Today (WMCT simulcast)
7:00 AM-11:00 AM: The Today Show
11:00 AM-12:00 PM: The Ellen DeGeneres Show
12:00-1:00 PM: 3 Eyewitness News @ Noon (WMCT simulcast)
1:00-2:00 PM: Days of Our Lives
2:00-3:00 PM: Rachael Ray
3:00-4:00 PM: The Meredith Viera Show
4:00-5:00 PM: The Real
5:00-5:30 PM: 3 Eyewitness News @ 5 (WMCT simulcast)
5:30-6:00 PM: NBC Nighty News with Lester Holt
6:00-6:30 PM: 3 Eyewitness News @ 6 (WMCT simulcast)
6:30-7:00 PM: Family Feud
7:00-10:00 PM: NBC Programming
10:00-10:35 PM: 3 Eyewitness News @ 10 (WMCT simulcast)
10:35-11:37 PM: The Tonight Show starring Jimmy Fallon
11:37 PM-12:37 AM: Late Night with Seth Myers
12:37-1:07 AM: Carson Daily's Last Call
1:07-2:00 AM: Today-All Night
2:00-3:00 AM: Mad Money with Jim Cramer
3:00-3:30 AM: Extra
3:30-4:00 AM: TMZ
4:00-5:00 AM: Early Today (Back-to-back)	
5:00-7:00 AM: 3 Eyewitness News Today Weekend (WMCT simulcast)
7:00 AM-9:00 AM: Saturday Today
9:00 AM-12:00 PM: NBC Kids Block
12:00-5:00 PM: Various NBC Sports Programming
5:00-5:30 PM: 3 Eyewitness News @ 5 Weekend (WMCT simulcast)
5:30-6:00 PM: NBC Nightly News
6:00-7:00 PM: In My Opinion... (WMCT simulcast)
7:00-10:00 PM: NBC Programming
10:00-10:30 PM: 3 Eyewitness News @ 10 (WMCT simulcast)
10:30 PM-12:00 AM: Saturday Night Live
12:00-1:00 AM: The Closer
1:00-2:00 AM: Leverage
2:00-5:00 AM: Paid-Programming	
5:00-6:00 AM: Extra
6:00-7:00 AM: TMZ
7:00-8:00 AM: Sunday Today Show
8:00-9:00 AM: Meet the Press
9:00-10:00 AM: Mount Zion Church Broadcast
10:00-11:00 AM: Pilgrim's Rest Church Broadcast
11:00 AM-5:00 PM: Various NBC Sports Programming
5:00-5:30 PM: 3 Eyewitness News @ 5 Weekend (WMCT simulcast)
5:30-6:00 PM: NBC Nightly News
6:00-10:00 PM: NBC Programming
10:00-10:30 PM: 3 Eyewitness News @ 10 Weekend (WMCT simulcast)
10:30-11:30 PM: Burn Notice
11:30 PM-12:30 AM: Dateline
12:30 AM-1:30 AM: Meet the Press
1:30-2:30 AM: Glee
2:30-4:00 AM: Paid-Programming
==Past Logos==
==Past Slogans==
*1979-81: Channel 4, Proud As a Peacock!
*1981-82: Channel 4, Our Pride is Showing
*1982-83: We're 4 Oxford, Just Watch Us Now!
*1983-86: We're 4 You, Oxford!
*1986-88: Come home to Oxford's 4!
*1988-90: Come home to the best, only on Oxford's 4!
*1990-92: Oxford's 4, The Place to Be!
*1992-99: Stand up and tell them that Oxford's great!
*1999-2004: Count on us
*2004-12: Now more than ever: NBC 4
*2012-14: Close to home.
*2014–Present: NBC 4: More Colorful
Category:Mississippi
Category:Channel 4
Category:NBC network affiliates
Category:Oxford, MS
Category:Semi-satellite stations