116506-how-much-marketing-should-be-for-drop-3

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So with the highly anticipated drop 3 having almost as much content as a f2p games expansion
 
1) 5 player open world dungeon equals dungeon
2) 1 player instanced dungeons=dungeon
3) New questing zone and new daily zone=2 new zones
4)25 man public event=mini raid...thingamadooki
5)New faction rep and such=NEW THINGS TO FARM
 
 And I am sure I am missing stuff, but my question is, How much marketing and hype should they try to bring to pull in new players? Megaservers proved to be a great addition for people that were stuck on servers like Rowsdower... For me on pergo I didnt see much of a difference in thayd but a pretty decent one around the world. But besides that, Drop 3 also has potential to bring in many if not most of the people that quit WIldstar due to its (mainly) pre mid september issues, most of which have been fixed, but not advertised well. Wildstar had a lot of people turn away to it being well you know, way to HARDCORE!!!!!! At launch, which is being almost completely adressed in drop 3, sense it is adding a lot of good-great Casual and solo player content, So I think trey should adveritise the hell out of it, post adds on all majot websites, conduct tons of reviews with all major MMO websites and even all majot gaming websites, get some twitch and youtube commercials in there of like a mini devspeak (Post-frost D:) explaining the exciting new content and fixes, hype this $hit up BIG TIME. now of coursr there is one majoor think here that people may think I am overlooking.
 
Warlords of Dreanor
                                    Blizzards MMO World of Warcraft A.K.A the current largest mmo on the market will be launching on november 13th, a week or so after drop 3 hits, many expect this to be the last breath Wildstar will have before it makes the transition to the dreaded f2p, and while most of those people are just haters who never got last level 3 or simply shat themselves watching the raids devspeak video, they do have a decent point, Warlords of dreanor will pull away a bit more people from Wildstar, not a ton as Wildstars decline zerg is mainly gone, but it may do substantial damage, which is why Im worried that Carbine aren't looking at that angle, if they refuse or simply don't market drop 4 properly, than it wont be any competition to keep or gain players, and if that wasn't bad enough, Wildstar is going to also have to deal with Swtor: Shadow of Revan and RIFT: Nightmare Tide. I am sure neither of those will harm Wildstar in any way, but some people may go to try them out as they both look promising (except RIFT, seriously, completely under water xpac -_-) and this is sad news as this is supposed to be Wildstars stabilization and slight growth phase, not it's worst time for competition, think about it: MMo launcher>Gets tons of players>slowly begins to fade>Huge zerg leave>Tons of hate>stabilization>slight growth>complete stabilization. That is how it usually goes. BUT, wildstar could use very good tricks to market the next patch more such as:
 
Hyping Credd up more in interviews and ads,
Hype up new much more accessible content,
Hype up new single player content,
Hype up they housing more,
Hype, Hype, Hype
                             
                                    In Wildstars current state, it can function as a sub bases mmo, if they don't market well and just charge WOW, SWTOR, and Rift, Like a bull, then it won't due well in the heat of battle, this isn't me saying the end is nigh or something...thats stupid, this is me saying I don't want more people to leave or other people to miss out on a potentially great patch, This is why I hope Wildstar does more marketing for drop3 and wildstar in general, 
 
P.S Personally I will be subbing to Wildstar in November to play my highly hyped drop 3, and I will sub to WoD, as wow remains my favourite game ever to be released. As for Swtor and RIFT, I use to like Rift a lot, but now they have gone FULL pay to win and have a stupid upcoming xpac, never got into swtor so yeah er...*cupcake* those 2.
 
 
Hope you enjoyed the read, sorry for any misspellings and grammar issues. 
 
 
Let me know your thoughts :D
 
 
SERIOUSLY AN UNDER WATER XPAC WITH LITTLE LAND SEGMENTS, WHAT THE #$^@^ WERE YOU THINKING TRION, WERE YOU ON ACID OR SOMETHING, SURE YOU HAVE A TON OF CONTENT BESIDES THAT, LIKE THOSE GREAT RAIDS, oh wait lol, why bother when I CAN JUST BUY ALL THE *cupcake*ING GEAR ON THE STORE, GEEZ YOU DUMBASSES!!!!!!!!!!!
 
 
                                    	
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Hmmm.....
Chua think is touchy subject. Drop3 is promising and contain many things.
But might not be too smart to actually do marketing before Drop3 hits and is properly tested.
Chua have faith in Carbine, but also shown that releasin Drop comes with bugs and issues. 
 
So Chua think might make sense to release Drop, see if all working fine and then do marketing.	
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{| class="blockquote"
Hmmm.....
Chua think is touchy subject. Drop3 is promising and contain many things.
But might not be too smart to actually do marketing before Drop3 hits and is properly tested.
Chua have faith in Carbine, but also shown that releasin Drop comes with bugs and issues. 
 
So Chua think might make sense to release Drop, see if all working fine and then do marketing.
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			I think nothing. Wildstar need the item overhaul with drop 4 to be a overall good experience. Without them many new player will leave the endgame after a few weeks again.	
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			I agree that they shouldn't do any big marketing pushes without the itemization changes.	
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I don't know if they should do any advertising really until they feel ready to implement a free to play trial period like WoW currently has. They have stated that they are thinking about implementing such a system but only once they feel the game has established itself well enough, no bugs etc.
 
It's funny though ever since the mega servers went live I've seen a lot of people roll alts and a lot of new people currently leveling through quests and asking a lot of questions in zone chats. Makes me reminisce about my little engineer during head start, sigh* what a noob I was lol. Anyways new players are coming along, let's work on establishing a community ourselves for the moment.	
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Hmm.
Chua can understand Drop 4 argument, but think is going to be too far away. Waiting that long with advertising might not be good idea either.
As many Humans said, is about retention, but can only do retention if Humans start to play.
So perhaps some advertisement for Drop 3, and big campaign when Drop 4 hits.	
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			Drop 3 would be a hollow state of the game to market. Realistically, we are looking at drop 4 or drop 5. We will still have a niche community until those dates. (Whether bigger or smaller will depend on the reception of drop 3). The game needs pretty much all of the updates from drop 3 and drop 4 to become marketable to a wider audience. Telling people to come back before the game gets any major updates would be a very poor choice.	
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			No marketing can fix the incompetence of the current management. I hope my server and guild are still alive when drop 3 comes.	
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