CHTV

CHTV  was a Brazil pay television channel dedicated to anime and Mexican series like Chaves and Chapolin Colorado, It was launched on 19 April 1999 and was closed down on 31 May 2009.
The channel was purchased by Music Show Company in 2009 and was later rebranded as TV Zueira Brasil (today Cosplay TV).
== History ==
=== Beginnings (1999-2002) ===
As of April 19, 1999, in many countries Brazil entered as a replacement for the Películas TV channel, although CHTV was not the official replacement for that channel.
CHTV was created on April 19, 1999 at 8:00 p.m. (central time in Rio de Janeiro) by Sakura Networks Brasil and The Browzinho's Company under the direction of Alberto Monção Jr., general manager of the channel.1 It was released for Brazil and the Caribbean, through the satellite television service TeleFic Brasil e Red Cable, with which it had an exclusive contract for one year, time that served to position the channel.
The channel broadcast 24 hours of Mexican series such as EI Chavo and EI Chapulin Colorado, mainly belonging to the Televisa library.
On September 15, 2000, after achieving significant success in Brazil, CHTV was launched in Mexico.12 13 On April 19 of the same year, when the exclusivity contract with TeleFic Brazil was ending, the channel began to distribute cable and the programming is restructured, segmented according to age and time, including thematic blocks and animation shorts, under the slogan O Canal Para Todos, the programming was for all ages during the day and for adults at night.9 14 But in the face of competition with other channels that broadcast animation and including the lack of variety in the signals aimed at young audiences, the managers of the channel propose to be more aggressive.
=== Relaunch (2002) ===
In January 2002, a new animation and marketing team was hired, whose members came from other channels. This is how people like: João Futado, 16 in the position of Marketing Director (from Retrômotion in Brazil); Carinhos Jr., as production manager (from Player Brasil); John Batista, as director of programming3 and Mr. Luco, as general manager (from Grupo FMM) .2 This group began to redesign the channel, to change its image and programming in order to make it a competitive brand. The intention of the team in charge of Mr. Luco and company, was to turn the signal into a pioneer in the transmission of animated content for young people and to be able to extend it later to the rest of the world. This new stage was launched on August 19, 2002,17 with a new aesthetic that, according to Feuermann:
It has to do with the web, with digital codes, aimed at people between 12 and 15 years old. We want to lean on electronic culture, from musicalization to the use of colors, and a general tone that reflects satire and irony. CHTV's concept is youth animation. Animation as a generic term and not as a cartoon. "18
Music News interview with Andre Barbosa, Marketing Director of CHTV, June 2002.
An unconventional concept for television was highlighted in the new image, and each show carried an age and content rating warning.
=== Animotion and closure (2008-2009) ===
On April 25, 2008, CHTV unveiled its latest makeover, positioning itself as the "anime channel" for the region under the nickname and slogan Full Anime, giving more emphasis to anime in programming. The new image was designed by Animation Design in Campinas, São Paulo. The music and effects were original composition by Lucas Will, art director for CHTV.
Finally, with the purchase of the channel by the Music Show Company on May 1, 2009, it decided to launch the TV Zueira Brasil signal for Brazil, thus replacing CHTV. Several of the premieres scheduled by CHTV went to the TV Zueira Brasil channel on May 31.
== Logo ==
=== Chavinho ===
In the late 1990s, the channel had a mascot named Chavinho, personification of the logo, developed by Carlos Boca.36 This was an animated driver who appeared during commercial outages with a straitjacket, making monologues and comments about the show. that was being broadcast. Chavinho disappeared during 2008, before the makeover, remaining in the new logo
The last reference to Chavinho was when TV Zueira Brasil replaced the channel. In a commercial, you could see a special agent who received a call from Chavinho saying that the Patrol EI Chavo had threatened him that if he did not disappear, they would erase him from the map. In the end Chavinho could be heard on the call being beaten up and asking for help.
=== Variants ===
* The initial logo of the channel was similar to the opening of the EI Chavo series.
* The second logo from 2002 was similar to the logo of the Brazilian station called TV Chaves.
* The last channel logo was from the design team: Animation Design, in the channel logo there was an Animotion logo underneath.
A few weeks before the broadcasts stopped, a good commercial came out on the Good Entertainment Television and Canal Max channels, where it was seen being shot down announcing "the new television order", which was the arrival of TV Zueira Brazil. Later on TV Zueira Brasil this commercial also appeared.
In São Paulo, anime magazines featured an advertisement on the back cover parodying the famous phrase from Pingu Version Zueira: "Shit, they killed sister", but naming characters from many well-known animated series with bloodstains and with the legend Zero animation traditional, as a statement from the Patrol EI Chavo Similarly in Rio de Janeiro, posters related to the premiere of TV Zueira Brazil appeared, as part of the Marketing strategy made by MSC to promote the premiere of TV Zueira Brazil and the end of CHTV.
== Programming block ==
The channel's programming was divided into thematic blocks:
* Family Cinema / Box Films: A space dedicated to cinema for all ages.
* CHGames: A space dedicated to the events of the game.
* Files Found: A space dedicated to funny videos.
* Box Music: A space dedicated to experimental music.
* AniCH: A space dedicated to the Japanese animation series.
== Chronology ==
=== 1999 ===
* On April 19, 1999, CHTV was created, created by Sakura Networks Brasil and The Browzinho's Company, broadcasting mainly series belonging to the Televisa library: EI Chavo del Ocho and EI Chapulín Colorado.
=== 2000 ===
* new episodes of Chespirito in May
=== 2001 ===
* new episodes of EI Chavo del Ocho in July
=== 2002 ===
* new episodes of EI Chapulín Colorado in August
=== 2003 ===
* promotion Who wants to be a fan of EI Chavo del Ocho?
* CHTV on the Chespirito Unique Forum website for the first time in June
=== 2004 ===
* in September Special Chavo in Acapulco.
=== 2005 ===
* Digimon on CHTV in July from 07:00 tomorrow
=== 2006 ===
* Dragon Ball on CHTV in February from 10:00 a.m.
=== 2007 ===
* Popstars replay every week at 12:00 am
* Zatch Bell on CHTV from 11:00 in the morning
=== 2008 ===
* new episodes of EI Chavo del Ocho and EI Chapulín Colorado in May
=== 2009 ===
* A very crazy boy opens in February
* EI Chavo Animado opens in April
* On May 1, Music Show Company buys CHTV from Sakura Networks Brasil and The Browzinho's Company, along with all the animes that CHTV still had until then, both the titles it issued and those it had to release.
* On May 17, the channel finally moves its broadcast center in Rio de Janeiro (where Master Corporation takes control). In the process, the channel changes the logo on screen, the type of source of the subtitles becomes the same of the Good Entertainment Television and Canal Max channels, leaving only Duckman and Dr. Katz with respect to western series, without any type of addition or changes in programming.
* May 31, last transmission. The channel stops broadcasting at 6:00 Rio de Janeiro time after a chapter by EI Chavo del Ocho. The TV channel Zueira Brasil starts instead.
== Programming transmitted ==
* Chaves
* Chapolin Colorado
* Chespirito
* A very crazy boy
* The Animated Kid
* Digimon
* Dragon ball
* Zatch bell
* xxxHolic
* Naruto
* bleach
* One piece
* Salior Moon
* Tenchi Muyo
* Ranma 1/2
* Sonic x
== Closing, liquidation and consequences ==
=== CHTV finale and arrival of TV Zueira Brasil ===
From the moment the chain was transferred to Rio de Janeiro until its closure, a disinterest in non-anime series began, making the programming little by little only anime.
In the weeks leading up to May 2009, on the Good Entertainment Television and Canal Max signals, an advertising campaign was launched in the style of a media show, called Patrol EI Chavo, this campaign was used as a reference before, during and after the replacement of CHTV, under the slogan The new television order.
CHTV ceased to exist at 04:00 a.m. (Rio de Janeiro time) on May 31, 2009 (05:00 a.m. Brasilia time), although the channel's programming stopped, it was replaced by the image of a receding clock. Since then, the chain had already been transformed into the new TV channel Zueira Brasil.
Of all the broadcast programming, only Saber Marionette J, Saber Marionette J to X, Soul Hunter, Serial Experiments Lain, Candidate for Goddess, and Earth Girl Arjuna were broadcast on TV Zueira Brasil, but in early 2010 they were withdrawn. A large part of the premieres that TV Zueira Brasil presented in its programming were anime that had been acquired by TV Zueira Brasil.
Category:Brazil
Category:Television channels and stations disestablished in 2009
Category:Television channels and stations established in 1999
Category:Anime television
Category:Anime
Category:1999