Clip for 10 lyamov

Clip for 10 lyamov is a single by the Russian rap artist Morgenstern , released on November 28, 2020 on the Zhara Music label.
== History ==
After the successful premiere of the video " Merry Song " Morgenstern announced the clip "for 10 million" .
On November 27, 2020, Morgenstern flew to Yekaterinburg to speak at a corporate party in Sima Land. From there, he posted an Instagram story in which he announced the release of the video at midnight the day after his performance .
In 2021, the FAS opened a case against Morgenstern and Alfa-Bank because of the “Clip for 10 lyam”. The service was outraged by a number of factors: in the video, the rapper drinks alcoholic beverages and invites teenagers to contact their parents for help in obtaining a bank card, which does not correspond to the real appearance of the bank employees, the “provocative” and “obscene” image of girls due to shirts with a cutout through which there is an opportunity see their underwear, Morgenstern holding a bank card between the breasts of one of the girls and showing the middle finger.
== Music video ==
The release of the music video for the track, which is a promotional video , took place on November 28, 2020 on 's official YouTube channel Morgenstern , on the day the single was released. At the beginning of the video, the performer enters the Alfa-Bank branch, where he is given a suitcase containing 10 million rubles, and offered to make "the best clip for the best bank in the country." Then Morgenstern, along with the girls, begins to dance on the table and scatter money around the department. After that, the rapper says that it is inconvenient for him to take 10 million rubles for this and decides to play three of them . To participate in the drawing, it was necessary to issue a free bank card using a special link and make any purchase from it . The video was directed by music producer and video blogger Slava Marlow , who previously collaborated with Morgenstern .
Alexey Valeryevich Giyazov, director of marketing and communications at Alfa-Bank, responding to negative reviews about this advertisement, said that “not doing a joint project with Morgenstern is a“ professional crime ”, while noting that the company does not use the image rapper in TV commercials and "outdoor" and called on everyone to take this publication "with irony" .
On December 14, 2020, a video was published showing how the "Clip for 10 lyam" was filmed
Category:Songs