PBO (TV channel)

==Viva Cinema==
===1996–2003===
Viva Cinema was launched on May 6, 1996 as 24 hour all-Filipino Movie channel. 
The channel was joint venture between Disney Star (the company was called STAR TV Network at the time of the channel's launch) and Viva Entertainment, Inc. The 1996 Viva Cinema logo was similar like different logos of STAR TV channels until 1998 (while the 1996 Viva Cinema logo was still being used until 2003), the "Viva" text on the top and the "Cinema" text on the below, and also the old Viva's 1981 logo (which the bexel on the V doesn't look wide) on the blue rectangle background, Even after the rest of the STAR network channels are being rebranded on 1 April 2001 with a new logo scheme, Viva Cinema's logo remained unchanged but its station ID was modified to replace the old STAR TV logo from 1994-2000 with the new STAR logo from 2001-2006. On July 31, 2003, after the STAR Group Limited and Viva Entertainment, Inc. joint venture was expired and declined to renew their contract, Viva Cinema went defunct, while Viva Entertainment launched its own all-Filipino movie channel as Pinoy Box Office (PBO) on August 1, 2003.
VIVA Cinema.png|Station ID
==Pinoy Box Office==
===2003–2015===
On August 1, 2003, after Viva and Disney Star ended their joint venture (under the Viva Cinema brand), Viva Entertainment relaunched as 24-hour all-Filipino movie channel of Viva, "Pinoy Box Office (PBO)". PBO's first logo was the 3D word "PBO" in gold and the word "PINOY BOX OFFICE" in blue below it. As the former on-screen bug, the wordmark was removed.
pbofeelngbayan.jpg|Version with slogan "Feel ng Bayan" from 2013
Pinoy Box Office 3D Logo 2003.png|Version without the wordmark, used as an on-screen bug from 2010 to 2015
==PBO ==
===2015–present===
====2015–2020====
Few months after PBO became No. 1 all-Filipino Movie channel on Cable and Satellite based on Kantar Media Philippines survey defeated the network's rival CinemaOne of ABS-CBN, The new logo was introduced on March 1, 2015 and it was the viridian lowercase letters "PBO". Below the logo is the gray text "Paborito ng Bayan" (The Nation's Favorite) also in lowercase. The PBO logo as an on-screen bug is white and the slogan is removed. In March 2020, the channel also introduced a new slogan: Una Ka Rito!
Pinoy Box Office new logo 2015.png|Version with the slogan (2015-2019)
Pinoy Box Office logo 2019.png
==== 2020–present====
On October 17, 2020, PBO rebranded with a new logo. It is almost exactly the same as the previous logo, except the letters are thin and split in nine segments. The "p" is in a pale cream color, while the "b" and "o" are colored beige red and turquoise.
In August 2021, PBO phased out the airing of films produced until 1995 as they were moved to Viva Cinema. 
==See also==
*Viva Cinema
Category:Philippines
Category:Cinema
Category:Movie channels
Category:Viva Entertainment
Category:Television channels in the Philippines