VFK Privacy Policy

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VFK Privacy Policy
Virtual Family Kingdom 
Privacy Policy
Effective December 
1, 2008
Virtual Family Kingdom 
is managed and operated by Virtual Management Consulting PTY LTD Windsor, 
NSW 2757 Australia, ("Virtual Family Kingdom").
This Privacy Policy describes 
the use of information by Virtual Family Kingdom. 
Virtual Family Kingdom 
is a website which is safe for all ages. Our primary goal is to maintain 
and keep safe any private information that we collect on the Virtual 
Family Kingdom website. Our privacy policy and our information 
practices are compliant with privacy protection laws and legislation 
including the: 
United States Children's 
Online Privacy Protection Act (COPPA)
European Data Protection 
legislation
Canadian federal 
and provincial privacy legislation 
This Privacy Policy describes 
the Virtual Family Kingdom website information practices, including 
how we collect, use and disclose personal information.
 About the 
 Information We Collect
As part of our initial 
registration on Virtual Family Kingdom, we collect the following information: 
Data that is collected 
at registration for children under 13: 
Date of birth, 
User name, Proposed character name, Character gender, Password, Your 
first name, Parent's email address 
Data that is collected 
at registration for all others: 
Date of birth, 
User name, Proposed character name, Character gender, Password, Your 
first name, Your last name, Email, Zip or postal code 
When a registered 
member of Virtual Family Kingdom purchases a Family VIP Pass membership, additional 
personally identifiable information ("PII") from the registered 
member 13 or over or the registered member's parent for children under 13 may be collected. 
The types of PII 
that may be collected at that time include: 
Members full 
name, e-mail address to use for membership account, credit card billing 
information including mailing address and phone number, and such other 
information as may be necessary to process payment. 
The Virtual Family 
Kingdom website does not condition a child's participation in any activity 
on the site on disclosure of more personal information 
than necessary to participate in any activity.
How we notify 
parents of children under 13 if their child has created an account on 
Virtual Family Kingdom:
Virtual Family Kingdom 
website requires players under age 13 to give a parent's valid email address when 
they create their account. This e-mail address is used to send 
the parent a message in email that they must act upon to complete the 
registration of their child's account on Virtual Family Kingdom. 
So that parents are aware of our privacy policies, the email includes 
a link to this privacy policy in the message and information on how 
to contact us.
We may also use the 
email address to send messages and information about your account or 
notices about Virtual Family Kingdom and its related companies and affiliates. 
The email may also be used for any other purposes described in this 
Privacy Policy. This email address is associated with the registered 
account user name.
We may also ask for 
a user name and email address when a registered user submits a communication 
through the "Contact Us" form of the Virtual Family Kingdom 
website so that we may answer any questions or reply to comments. In the case of a child we delete 
any email address immediately after responding to the child's inquiry.
In cases where players 
can contribute opinions to surveys and polls on the website, players 
may be asked to provide data that is not considered PII, such as favorite 
choices and country where player resides. Registered players can participate 
in the online chat on the website, however measures have been implemented 
so that players cannot provide personal information through the online 
chat.
Passive information 
that we collect on registered users includes certain non-personally 
identifiable information about the player's computer, such as the 
players IP address, the type of web browser, the type of computer operating 
system, and data regarding the player's Internet service provider. 
This information may be associated with any PII that we have collected 
and as a result will be treated as PII.
For players with 
paid memberships ("Family VIP Accounts"), the financial information collected as described in 
item 6 of this Privacy Policy is not used for any other purpose than 
processing payments to Virtual Family Kingdom. Any financial information 
that is required and entered when purchasing a membership is not maintained 
or stored on Virtual Family Kingdom servers. It is only on the 
secure servers used by the payment processing company for the reasons 
of processing payments made to Virtual Family Kingdom.
If the personal information 
necessary to create an account is not provided by a player, then Virtual 
Family Kingdom may not agree to provide membership and/or access to 
some content and features on the Virtual Family Kingdom website. 
In addition, we may not be able to provide other services, functionality, 
information, or products which may be requested.
 How We 
 Disclose, Store and Use Collected Information:
Besides the purposes 
outlined in Item 1, Virtual Family Kingdom may actively collect and 
use email addresses and user names to monitor and track usage and player 
compliance with the website's Terms of Use and Rules and Regulations.
The registered player's 
email address and user name may also be utilized to enforce compliance 
with the Terms of Use. This enforcement may include suspending 
a player account temporarily or permanently from the Virtual Family 
Kingdom website if a player fails to use appropriate behavior on the 
website. In addition, registered player email addresses and user names 
can be used by parents of children under 13 to enable parents to review 
PII that the children have submitted to the Virtual Family Kingdom website. 
It may also be used to notify registered players or parents of any information 
regarding the site, such as any amendments to this Privacy Policy. 
The aggregated information may also be used to analyze statistics and 
usage on the website, and to offer programs, products, or services related 
to Virtual Family Kingdom. 
Any collected information 
may be disclosed if required by law, for example, in reply to a subpoena 
or court order. We may also need to disclose information to service 
providers or companies providing support for the operations of the website 
which would not be used or disclosed for any other reason or purpose. 
We may also disclose PII in reply to a public or law enforcement agency's 
request including schools or children services, to the extent permitted 
by law. We may also disclose this information if we feel that 
by doing so, it would protect the safety of a child who is a player 
on our website, or to prevent the instigation of a crime, or to facilitate 
a public safety related investigation, or to protect the security of 
the website, or to enable us to take reasonable steps to reduce liability. 
In the event that 
Virtual Family Kingdom is sold in entirely, or in any part, or that 
or is involved in any business restructuring or merger, PII may be transferred 
to a third party associated with that transaction, as permitted by and 
in compliance with applicable law. 
Finally, for reasons 
of security PII may be transferred and stored outside of the jurisdiction 
of members of Virtual Family Kingdom. 
 Information 
 Collected for Third-Party Sites, Affiliates and Sponsors
We do not allow any 
third-party companies to directly advertise, or solicit to players on 
our website. It is our intention to not allow this kind of direct advertising 
in Virtual Family Kingdom.
 Unique 
 Identifiers and Cookies
Unique identifiers 
or "cookies," are small text files that are placed in player's 
computer browsers to store preferences. Cookies do not collect or contain 
any PII, however if we link these unique identifiers in any way with 
your other PII, they will be treated as PII. We may use unique 
identifiers to track such information as number 
of players, usage and tracking of frequency and what sections and parts 
of our site are visited. 
 Security 
 Policies and Procedures
We have implemented 
physical, managerial and technological policies and procedures to keep 
all information and data collected and maintained by Virtual Family 
Kingdom secure. These measures safeguard against unauthorized 
access and ensure that we use the information we collect online correctly 
and appropriately.
 Financial 
 Information
As noted in Section 
1, when you decide to purchase a membership ("Family VIP Account"), we will need to collect 
additional financial information at the time you purchase. Virtual 
Family Kingdom does not store the financial information, but instead, 
it is collected and stored by our payment processing vendor for the 
purpose of processing payment to Virtual Family Kingdom. All financial 
collection is secured by the safest measures available and will not 
be used for purposes other than processing your purchase. The 
payment processing vendor maintains the strictest security and confidentiality 
of your financial information. In addition, that information is 
safeguarded with appropriate security. Our bank is also subject 
to all the privacy laws which apply and relate to providing financial 
services. 
 Access 
 to Information, and Objection to Information Collection and Retention
Please contact our 
Director of Privacy identified in item 8 if you would like to gain access 
to your PII that Virtual Family Kingdom has collected for you or your 
child. You may request that we delete, make changes to, or no 
longer maintain or collect the PII we have collected. In addition, 
if you may request information or contact information on any organizations 
to which we disclose PII.
When requesting information, 
please include your email address and a telephone number where you can 
be reached. As additional security measures to protect the privacy 
of your information, we use measures to verify your identity before 
allowing you to access the PII that we have collected on you or your 
child.
 Contact 
 Information for Virtual Family Kingdom
To send any comments 
or questions about this Privacy Policy, just send a message in e-mail 
with your questions or comments to <img src="support_email.png" /> 
or write to us at:
 
 
 
<WBR>Virtual Management Consulting 
PTY LTD
109 Hanckel Rd.
Oakville, NSW 
2765 Australia
 
 
 
 
 
 
 For US inquiries:
 In the US:
 500 N. Solano Dr.
 Las Cruces, NM 
 88001 USA
 
 
954-349-3325 (New Mexico office, USA)
Any personal information 
that you provide in messages to the above e-mail and postal mail address 
will be kept confidential and will not be used for promotional purposes 
except upon your request.
 Privacy 
 Policy Effective Date and Updates
As of December 1, 
2008, the Privacy Policy outlined above is effective and applies to 
all information obtained by Virtual Family Kingdom to date. The 
Privacy Policy may be changed at any time at our sole discretion. Any 
changes will be posted as the new privacy policy on the Virtual Family 
Kingdom website with the effective date clearly displayed. As required 
by applicable law, PII will not be used in any way that is essentially 
different from the uses outlined in this Privacy Policy without notification 
of additional uses and obtaining consent for those uses.