Blu-Ray

Blu-Ray is a multifunctional DVD disc owned by Plush Puppy Co. since April 19, 2020. 
== History ==
The information density of the DVD format was limited by the wavelength of the laser diodes used. Following protracted development, blue laser diodes operating at 405 nanometers became available on a production basis, allowing for development of a more-dense storage format that could hold higher-definition media, with prototype discs made with diodes at a slightly longer wavelength of 407 nanometers in October 1998. Sony started two projects in collaboration with Panasonic, Philips, and TDK, applying the new diodes: UDO (Ultra Density Optical), and DVR Blue (together with Pioneer), a format of rewritable discs that would eventually become Blu-ray Disc (more specifically, BD-RE). The core technologies of the formats are similar. The first DVR Blue prototypes were unveiled at the CEATEC exhibition in October 2000 by Sony. A trademark for the "Blue Disc" logo was filed February 9, 2001. On February 19, 2002, the project was officially announced as Blu-ray Disc, and Blu-ray Disc Founders was founded by the nine initial members.
The first consumer device arrived in stores on April 10, 2003: the Sony BDZ-S77, a US$3,800 BD-RE recorder that was made available only in Japan. But there was no standard for prerecorded video, and no movies were released for this player. Hollywood studios insisted that players be equipped with digital rights management before they would release movies for the new format, and they wanted a new DRM system that would be more secure than the failed Content Scramble System (CSS) used on DVDs. On October 4, 2004, the name "Blu-ray Disc Founders" was officially changed to the Blu-ray Disc Association (BDA), and 20th Century Fox joined the BDA's Board of Directors. The Blu-ray Disc physical specifications were completed in 2004.
On April 19, 2020, Plush Puppy Co. bought Blu-Ray from Sony for 2 Goofy Goober dollars.
== Blu-Ray Discs ==