Southwest Airlines

Southwest Airlines Co, doing business as Southwest Airlines, is a major airline in the United States that operates on a low-cost carrier model. 
==History==
Southwest Airlines began with the March 15, 1967, incorporation of Air Southwest Co. in San Antonio by Rollin King and Herb Kelleher with the intention of being a Texas intrastate airline. https://web.archive.org/web/20180612163126/https://www.swamedia.com/channels/By-Date/pages/1966-to-1971 
A Texas intrastate carrier would need to be economically certified by the Texas Aeronautics Commission. Southwest applied to the commission in November 1967. The TAC awarded Southwest a certificate of "public convenience and necessity" on February 20, 1968, and an injunction against the award was filed the next day by three competitors in Texas district court in Austin, the start of a grinding legal process that would last over two years. In May 1970, the Texas Supreme Court finally ruled in the favor Southwest and in December the US Supreme Court refused to hear the case. The basis for the challenge was that further air service was not needed in Texas and the TAC had erred in making the award. The challenge cost Southwest $530,000 to defend, leaving the company short of money. https://law.justia.com/cases/texas/supreme-court/1970/b-1552-0.html 
Early shareholders and board members included some of the Texas elite, such as Robert S. Strauss, John D. Murchison, and Wesley West. https://ttu-ir.tdl.org/items/65c8cfe1-1221-41ed-be48-7e2df3464273/full Rollin King himself came from old money, albeit from Ohio. Kelleher had married into one of the foremost families in San Antonio, the Negleys. Within months of moving to Texas in 1961, his Negley relatives introduced him to future Texas governor John Connally, and Kelleher helped work on Connally's gubernatorial campaign in 1962. https://www.texasmonthly.com/news-politics/a-boy-and-his-airline/ 
Lamar Muse was elected President and CEO of then non-operating Air Southwest for a three year term starting January 1, 1971. Muse was a veteran airline executive including being the CEO of Central Airlines and CEO and part-owner of Universal Airlines. King was Executive Vice President for Operations and Kelleher was Secretary. https://www.southwestairlinesinvestorrelations.com/~/media/Files/S/Southwest-IR/documents/company-reports-ar/ar-1971.pdf
Muse immediately changed the name of the airline to Southwest Airlines, moved its headquarters to Dallas and raised $1.25 to replenish cash reserves depleted by Southwest's legal battles. He had the airline in operation by June 18, an accelerated time-frame made possible in part by purchasing three whitetail 737-200 aircraft from Boeing at attractive prices and with seller financing. https://books.google.com/books?id=auw1AAAAIAAJ 
==Channel==
The Southwest Airlines channel was created on June 6, 2007. Their first video was uploaded on June 29, 2007. Their first video is titled "Southwest Singing Contest." 
==References==
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