Didi TV (Romania)

Didi TV is a generalist channel, broadcasting in Romania since 1st of December 1990 being among the 1st private television network in the country. It mostly broadcasts news and documentaries but with some shows from time to time.
== History ==
=== 1990-1997 ===
Didi TV was launched on the 1st of December 1990 with former TVR and SOTI crew. At launch it mostly had shows stolen from TVR but it quickly managed to get hold on shows mostly from Poland and Yugoslavia. In 1992, it’s when they made a deal with Warner Bros. to take in possession movies from before 1985. In 1994 they made an agreement with Antena 1 to simulcast the channel between 11:30 AM and 3:00 PM to compensate on their lack of content. Starting with 1995, it began opening local stations. The 1st one was in Constanța than in Iași in 1996.
=== 1997-1998 ===
In 1997, a new channel controller was appointed as the previous one died. This new controller thought: What if Didi TV became a movie channel? And so in July 1997, Didi TV became Didi Movie Channel. Things went terribly wrong from it’s first weeks. From constant technical issues to the lackluster selection of movies turn many people off. In just 6 months, it went from the 4th most watched channel with 10.5% market share, to 1,7% in January 1998. And when things couldn’t get any worse, they were sued by Paramount for pirating movies. By February of ‘98 it was looking like the channel will shut down. The only thing that saved the channel was a new channel controller who was formally at TVR 1. 
=== 1998-2000 ===
The 1st thing that was changed was the name. It was changed to DD TV. Then the trial concluded and they were banned to show any movies until 2004. Than they made an agreement with TVR to broadcast it’s shows on DD. The next couple of years was a channel that kept trying to reinvent itself with new idents/shows. In 2000, a new manager was brought along to stable the channel and especially its finances which have gone out of wack.
=== 2000-present ===
Starting in 2000, it was renamed back to Didi TV. Than they made a production contract with PRO TV which resulted in higher quality shows on the network. When the 9/11 attacks happened, the whole channel went off air for 24 hours in solidarity with the Americans. In 2002 it’s first ever original show was produced “Acasă la sorămea” with big success. In 2003, they announced that they will be launching a second channel but this never materialized. 2006 was a big year as it broadcasted for the 1st time the World Cup. 2010 is the year when they launched their HD feed and the next year the SD feed were upgraded to 720p. Also that year is when they shut down the local channels. In 2022 they launched the 4K feed and announced that a 2nd channel will be launched by the end of 2023.
== Logos ==
File:Didi TV logo 1990-present.png|1990-1997/2000-present
File:Didi movie channel 1998.png|1997-1998
File:DDTV 2000.png|1998-2000