Shiny Suit 97

Shiny Suit 97 is a music video aesthetic that was prevalent from roughly 1997 to 1999. It is named after the video-directing approach of Hype Williams. This aesthetic style was prevalent in both hip-hop videos and fashion. Following the murders of Tupac Shakur and The Notorious B.I.G., hip-hop began to adopt more lighthearted sounds and visuals as the Y2K era took off. This trend was inspired by Caribbean carnivals and futuristic backgrounds. The term was coined by designer Steves Peeps in 2023.
==Visuals==
Popular visual cues of the era include:
*Fish eye lens
*Shiny suits
*PVC
*Disco balls
*Casino imagery
*Leather
*Futuristic sets
==Media==
===Film===
*Double Team (1997)
===Music===
*Puff Daddy/Diddy
*Mase
*Busta Rhymes
*Missy Elliot
*Timbaland
*Magoo
*Will Smith
*Da Brat
*Jay-Z
==Decline==
The movement's overcommercialization, as well as the advent of DMX, Lauryn Hill, and Outkast, contributed to its demise in early 1999. The overall dazzling appearance began to give way to something more balanced and grounded.
==Gallery==
File:Missy Elliott - The Rain (Supa Dupa Fly) -Official Music Video-
File:Mase - Feel So Good (Official Music Video) -HD-
File:The Notorious B.I.G. - Mo Money Mo Problems (Official Music Video) -4K-
File:Will Smith - Gettin' Jiggy Wit It
File:Missy Elliott & Da Brat - Sock It 2 Me -Official Music Video-
File:Busta Rhymes - Woo-Hah!! Got You All In Check (Official Video) -Explicit-
File:Mariah Carey - Honey (Bad Boy Remix - Official HD Video) ft. Mase, The Lox
File:LL COOL J - Phenomenon (Official Music Video)
File:Party Ain't A Party (Official Music Video)
File:Timbaland & Magoo - Luv 2 Luv Ya (Original Video)
Category:Music
Category:Television
Category:Visual
Category:Videos
Category:1990s
Category:Green
Category:Black
Category:Blue
Category:Design Aesthetics
Category:Electronic
Category:Coined by: Steves Peeps
Category:Music Video Aesthetics
Category:Y2K