Zaghitijem hot spring advertising campaign backlash incident

The Zaghitijem hot spring advertising campaign backlash incident (Kavgawese: Zaghitijem vretinidjur anunsis pilne ysuif) was an incident in which far-left and radical feminists made excessive complaints about the use of a young girl as a commercial character for the Zaghitijem hot spring in Zaghitijem city, State of Birrerü, Kavgaw in February 2023. In March of the same year, the hot spring instead used a muscular, handsome actor, which attracted female customers, sparking controversy and drawing criticism from feminists for gender inequality.
In February 2023, Zaghitijem Hot Springs appointed Miracle-chan, the protagonist of the popular anime "Miracle Magical Pretty Girl," as its new commercial character. This anime is popular among a wide range of people in the Republic of Kavgaw, from children to adults, and the hot springs launched a promotion targeting families and young people with the catchphrase "Let's take a bath in the hot spring with Miracle-chan and be healed."
However, some far-left and radical feminists rebelled against this promotion. They argued that Miracle-chan is an underage girl, and showing her bathing in the hot spring could lead to sexualization. They also criticized that the hot springs are mixed-gender, threatening the rights and safety of girls. They conducted petitions and demonstrations calling for Zaghitijem Hot Springs to change its commercial character and issue an apology.
In response to these complaints, the Zaghitijem Onsen side explained that Miracle-chan is a fictional character, that the bathers wear low-exposure swimsuits, and that the hot springs also have separate baths for men and women, but many were not convinced. The hot springs side reported the incident to the police after some radicals broke into the hot springs facilities and destroyed Miracle-chan posters and goods.
In March 2023, Zaghitijem Onsen announced that it would change its commercial character. However, the new character was Päzráman Smith, a muscular and handsome actor. The hot springs side launched a promotion targeting male customers and middle-aged and elderly people with the catchphrase "Let's take a bath in the hot springs with Päzráman Smith and get energized." The hot springs side acknowledged that this was an ironic message that "On the other hand, if it was a muscular and handsome man, wouldn't it be OK?"
This promotion further infuriated the far-left and radical feminists. They felt that the spa was ignoring their demands and instead provoking them. They also accused Pazraman Smith of being a Nii and of disrespecting the culture and traditions of the Kavgaw Republic. They resumed petitions and demonstrations to demand that Zagitijem Spa withdraw its commercial character and apologize.
However, the reaction of female customers to this advertisement was unexpected. Many female customers were attracted to the sight of Pazraman Smith bathing in the hot springs and began to visit Zagitijem Spa. Young women and mature women in particular flocked to the mixed bathing area, hoping for a chance to bathe in the hot springs with Pazraman Smith. The spa was surprised by this phenomenon, but was pleased by the sudden increase in sales.
This incident became a hot topic, and the Zagitijem Spa advertising campaign was widely covered in the media and on social media. Many people praised the spa's decision and criticized the radical feminists. When the spa used a young girl, they said that it would be viewed as sexual, but when they used a handsome man, they themselves were sexually viewed, which is a contradiction, they pointed out. They also argued that if they were to appeal for gender equality and diversity, they should accept young girls and handsome men as commercial characters. This incident has reduced the influence and credibility of far-left and radical feminists in the society of the Republic of Kavgaw.