Human general sexual attractiveness

Originally Answered: Why do most people think they are unattractive?
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Because they are.
Attractiveness only has value because it is rare, and mostly due to genetics and luck. People love obsessing over things they cannot control.
Attractiveness also carries sexual benefits: i.e. it’s relatively easy for attractive people to bone other attractive people, whether less attractive people either have to make themselves appear attractive or have something else (like a lot of money).
Saying “true beauty is on the inside” is a No True Scotsman fallacy. Even if it were not a fallacy, there’s no correlation between outer beauty and inner brokenness, and there’s plenty of horrible people who also are not good looking. The phrase is rendered meaningless because there are plenty of really nice beautiful people.
Looks matter. There are plenty of studies to show that even 6-month-old babies can tell the difference between attractive and unattractive people.
What’s fair to say is they are not the only thing that matters and some people don’t care about them at all, or even find things attractive that are far outside the norm. So it’s far from a death sentence to be unattractive, but it’s not exactly a positive either. Even still though, I am putting these caveats in there just to make everyone feel better because I’m a sympathetic person and trained to be nice by growing up in American culture.