AkzoNobel

==1994–2008==
After Akzo's merger with Nobel Industries, the previous Wolff Olins-designed "Bruce" icon was retrofitted with a new wordmark.
==2008–present==
After the acquisition of Imperial Chemical Industries in 2007, AkzoNobel decided on a total brand overhaul. "New Bruce" was designed to be more robust and assertive, adding weight to the company's slogan "Tomorrow's Answers Today". Pentagram assisted in its visual system.
Category:1994
Category:Industry
Category:Paints
Category:Netherlands
Category:Chemical companies
Category:AkzoNobel