Sony Pictures DVD Center

== (1998-2005) ==
Nickname: "The Rainbow Laser"
Logo: We start with a big flash, that leaving light rays, and there are three colored lines coming together in the center. They hit the ground and leave, though we then see an image with lighted spot on the ground, and three lines - red, green, blue - stand there and cast shadows. Fading in below is:
SONY PICTURES DVD CENTER
----MASTERING THE ART OF TECHNOLOGY
Variant: Another variant has the name SONY PICTURES and DIGITAL AUTHORING CENTER. It was seen on the DVD of Crossroads and the PAL DVDs of Stuart Little 3: Call of the Wild and Open Season.
FX/SFX: The flash, and animation of the lines.
Music/Sounds: Various noisy sounds and whooshes ending with a very quiet crystal chime.
Availability: Extremely rare. 
* So far, it can mainly be seen at the end of some Region 2 DVDs released by Columbia Tristar Home Video. Also seen on a few early Region 2 SPHE releases, such as the 2005 DVDs of Ghostbusters and Ghostbusters II.
* In the USA, the print logo appears on the DVD cover and label, but not on the DVD itself, although the proper logo appears at the end of the 1999-2001 R1 DVDs of Pink Floyd's The Wall (from CMV), Foolish, Animal Farm, The Limey, Arabian Nights (from Artisan Entertainment), The Tuskegee Airmen (from HBO Home Video), the 2005 reissue of Pokémon: I Choose You! Pikachu (from Viz Video) while Pokémon: Totally Togepi has Crest National's logo instead, and the 2006 DVD of Digimon 03 Escape The Waves (from Veemon Vision).
* Surprisingly, this appears on Universal's R2 releases of Jurassic Park and The Lost World: Jurassic Park.
* The Digital Authoring Center variant appears on later releases from SPHE, such as Stuart Little 3: Call of the Wild and Open Season.
* Some Region 4 DVDs from Australia also include this logo, such as Stuart Little, Charlie's Angels (2000), Kermit's Swamp Years, and Buddy.
* This was also seen on the 2017 Australian Shock Entertainment DVD reissue of The Craft, possibly because much of its contents were recycled from Columbia TriStar's 2002 Collector's Edition.
* Some early DVDs, such as the 1999 Australian DVDs of Madeline, Cruel Intentions, and 8MM, have this play after you select "Play Movie".
== (2005-2008) ==
Nickname: "The Rainbow Laser II"
Logo: On a black background, 3 S's fade in, which are the same colors as the lines from the 1st logo. Below this, "Sony DVD Center" and "Excellence in Technology & Innovation" fades in.
FX/SFX: None.
Music/Sounds: None.
Availability: Ultra rare. This was seen on PAL DVDs of Cowboy (1958) and You Can't Take it with You, the 2001 Region 4 DVD release of China Moon, and an Italian DVD of Shampoo.
Category:Deluxe Digital Studios
Category:Sony Pictures
Category:Sony Music
Category:Toho Viz
Category:Viz Media
Category:FOX
Category:DVD VHS Transcripts Opening & Closings
Category:DVD VHS Transcripts Opening & Closing
Category:DVD
Category:Pokemon Best Moments
Category:Anime
Category:Laura Wiki
Category:Columbia TriStar
Category:Artisan Entertainment
Category:Veemon Vision
Category:Authoring Logos
Category:HBO Video
Category:Logos that can't Scare pooh bear and the others
Category:Logos that can't scare Kipper the Dog