Rio 2016/Look of the Games

On 5 August 2014, the Rio 2016 Committee unveiled the official Look of the Games, along with the emblems for the official Olympic Football Host cities.Rio-2016 lança identidade visual dos Jogos Olímpicos
According to Rio 2016 brand director Beth Lula, “This brand represents Brazil, Brazilians, and our city well. The vibrant colors reflect the essence of Brazilians and the people of Rio de Janeiro, as well as our culture. The curves symbolize our nature, our arts, and our visual identity,” she added.
The design also includes several landmarks and tourist attractions of the city, like Christ the Redeemer and Sugarloaf Mountain, creating an identity that reflects Rio and Brazil.
Rio 2016 Look of the Games_mc.png|Monochromatic variation 
Rio 2016 LOTG-Mockup_Banners.jpg|Banners Mockup
Rio 2016 LOTG-Mockup_Tennis.jpg|Tennis Arena mockup
Rio 2016 LOTG-Mockup_Diving.jpg|Diving arena mockup
Rio 2016 LOTG-Mockup_NovoRio.png|Bus terminal sign Mockup
Rio 2016 LOTG-Tunnel.jpg|Tunnel entrance
Rio 2016 LOTG-BeachVolleyballArena.jpg|Beach volleyball arena
Rio 2016 LOTG-Marathon.jpg|Marathon finish porch
Rio 2016 LOTG-Ticketholder.jpg|Ticket Holder
Rio 2016 LOTG-Podium.png|Podium
Rio 2016 LOTG-Car.jpg|Olympic Fleet - cars signage
Rio 2016 LOTG-Bus.jpg|Olympic Fleet - buses signage
Rio 2016 LOTG-Vtraficsign.jpg|Venues traffic sign
Rio 2016 LOTG-TransportCards.jpg|Thematic Transportation payment cards (RioCard)
==References==
Category:Subpages
Category:Olympics
Category:Paralympics
Category:Rio de Janeiro
Category:Brazil
Category:2016