Quaker Oats

Quaker Oats is the flagship product and best known oatmeal line sold by the Quaker Oats Company. Sold in distinctive cylindrical packaging, Quaker Oats boasted the first registered trademark in the United States, their logo of a plainly dressed Colonial Quaker man. The company was also the first to offer mail-in premiums.
Quaker Oats has been available in different variations, including instant, and the company's other breakfast foods included Cap'n Crunch, Life cereal, and the various Aunt Jemima products. In the United Kingdom, prior to a 2006 sale, the company made Sugar Puffs.
In 1964, Jim Henson entered talks with Quaker Oats to sponsor the proposed series The Land of Tinkerdee, but they ultimately passed on the project.Jim Henson's Red Book: 12/-/1964 – 'Meeting with Quaker Oats about Tinkerdee.' The following year, the company hired Henson to produce a commercial for Cinnamon Flakes Cereal, which went unfinished.
For a series of Sesame Street reruns on Saturdays or weekends airing on both commercial and public TV stations in 1970, The Quaker Oats Company "pioneered the Saturday morning grants with a $50,000 to Chicago non-commercial station WTTW last year." For 1970, it underwrote "weekend showings" in Chicago, Washington, D.C., and Buffalo.Sesame Street Newsletter No. 10. October 30, 1970.
==References==
* A Quaker Oats style container of oatmeal, complete with an Anything Muppet Quaker, appears in the 1980 book Don't Forget the Oatmeal!
* Little Bert plays with an empty oatmeal can modeled after Quaker Oats in the 1987 book Good Morning, Little Bert!
* A canister of Quaker Oats sits on the breakfast table in the 1990 book Ernie's Window.
* Young Gonzo's bedroom is full of oatmeal containers (designed to resemble the Quaker Oats packaging, complete with Quaker) throughout the Muppet Kids book Gonzo's Big Mess.
* A different Anything Muppet Quaker (lavender this time) would adorn oatmeal packages on Sesame Street beginning in the 1997 song "Oatmeal Box." Examples include Episode 5124 and the 2021 book Bert & Ernie. The prop has been reproduced multiple times to help fill the shelves of Hooper's Store, best seen in a social media post by Rosita in 2024.@Rositasesame on X, August 28, 2024
* Baby Bear's porridge container in Sesame Street Episode 3945 is adorned with a Quaker bear.
* Cookie Monster appears as the stand-in on a container in a "Yankee Doodle" poster for the June/July 2002 issue of Sesame Street Magazine.
* The Quacker Duck Man is the trademark of Quacker Instant Porridge in Sesame Street Episode 4325.
File:Quaker-dontforget.jpg|Anything Muppet Quaker in Don't Forget the Oatmeal!
File:oatmeal Ernie's Window.jpg|Ernie's Window
File:oatmeal Good Morning Little Bert.jpg|Good Morning, Little Bert!
File:Oats at Hoopers Rosita Twitter 2024-08-28.jpg|Containers stocked at Hooper's Store
Oats-CM.jpg|Sesame Street Magazine
==Sources==
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Category:Food References
Category:Advertising References