Nick Jr.

Nick Jr. is an American digital cable and satellite television channel that is run by the Nickelodeon Group, a unit of the Viacom Media Networks division of Viacom, the channel's ultimate owner headquartered in New York City.
 The channel, which is aimed at kids under six years, features a mix of 
originally-produced programming, and series previously and concurrently 
aired on the Nick Jr. block and its previous iterations. Some of Nick Jr.'s programming includes series such as Team Umizoomi, PAW Patrol, Bubble Guppies, Blaze and the Monster Machines, Shimmer and Shine, and Dora and Friends: Into the City.
 Due to the Nickelodeon block, Nick Jr. is sometimes disclaimed on air 
as "the Nick Jr. channel" to avert confusion, especially times of day 
where both Nickelodeon and Nick Jr. are both carrying preschool 
programming.
The channel was originally known as Noggin from its February 2, 1999 launch until September 28, 2009. Sister channel The N was relaunched as TeenNick at the same time as Noggin's relaunch as Nick Jr.; as with TeenNick, Nick Jr.'s name was taken from a former program block
 on parent channel Nickelodeon, which aired weekday mornings from 1988 
to 2009 under the Nick Jr. name; and still survives today on Nickelodeon
 as a block with the same name as of 2014 (which regularly airs from 
8:30 a.m. to 2:00 p.m. ET; 7:00 to 10:00 a.m. ET during the summer 
months or on designated school break periods and major national 
holidays), having traditional commercial breaks and no common continuity
 between each series.
As of January 2016, Nick Jr. is available to approximately 73.0 million pay television households in the United States.[1]
== History ==
=== Pre-history (1995–1998) ===
In 1995, Children's Television Workshop (now known as Sesame Workshop) began planning its own educational cable channel as a new home for most of its programming (other than Sesame Street) such as Cro (which had aired on ABC with excellent ratings, but was canceled after 2 seasons).[2]
 The channel was to be called "New Kid City" and was planned to be CTW's
 "own niche on the dial with shows that emphasize educational content";[2] but CTW later abandoned the concept.
Meanwhile, Nickelodeon began planning an early interactive educational channel called "Big Orange"; in addition to Nickelodeon, other Viacom divisions (such as Viacom Interactive) were involved with the project.[3] Eventually, however, by 1997, Viacom retooled the project into a package of educational programming that was to be syndicated to Broadcast TV Networks to help them meet 
the FCC's new requirements for educational programming, and the project was renamed "Noggin". A pilot was also developed for the project that was based on a Nickelodeon series of shorts called "Inside Eddie Johnson".[4]
In addition to being a syndicated package of educational programming,
 another vision was that Noggin could also evolve into a cable channel that would focus on educational content, complementing entertainment-oriented Nickelodeon. Noggin would ultimately not launch as a syndication package, but by 1998, CTW and Nickelodeon would form a partnership, and Noggin was announced soon after as a joint venture between 
Nickelodeon and CTW with the goal of "[positioning] educational children's programs at the forefront of the digital cable movement".
=== As Noggin (1999–2009) ===
Main article: Noggin (brand)
==== Original Noggin (1999–2002) ====
The new channel launched on February 2, 1999 at 6:00 AM, with the original pilot episode of Sesame Street from 1969. It then was followed by the first few episodes of The Electric Company, which had not been televised since 1971. At the time Noggin launched, only Inverness, Colorado-based satellite provider EchoStar and Meridian, Colorado-based satellite provider Dish Network both carried the channel.[8] The network's name was derived from a slang term for "head"
 and, by extension, had reflected its original purpose as an educational channel. Noggin's programming was originally targeted primarily at 
pre-teens from 1999 to 2002, although a few programs airing on the channel were aimed at preschoolers. This had the unintended consequence 
of creating a redundant audience with parent network Nickelodeon, which 
also primarily targets a pre-teen audience, despite Noggin's programming
 being more educational in nature than the entertainment-based Nickelodeon. The channel's first official mascot was Phred, a strange pickle character, who was seen on the channel from 1999 to 2002. Celebrating Noggin's award-winning website, Phred was said to live "in the dot of Noggin dot com."
Programs that aired on Noggin during this period of Noggin's history included (among others) Phred on Your Head Show, A Walk In Your Shoes, and Bill Nye the Science Guy.
==== Preschool Noggin (2002–2009) ====
Due to low ratings, the format of Noggin was changed on Monday, April 1, 2002, shifting its target audience to preschoolers full-time. That same date, Viacom launched The N, a teen-oriented program block 
that targeted an older audience and featured programming edgier in content than Noggin or Nickelodeon. Similarly to the shared-time format of Nickelodeon (which had shared 
channel space with other cable channels throughout much of its history including The Movie Channel, BET, the Alpha Repertory Television Service and its successor A&E) and Nick at Nite, Noggin and The N aired their respective programming over the same 
channel space and in a block format: Noggin ran from 6:00 a.m. to 6:00 p.m. ET, while The N ran from 6:00 p.m. to 6:00 a.m. ET seven nights a week. This was acknowledged in Noggin's daily sign-off message, which explained that Noggin would resume its programming at 6:00 a.m. ET the next morning. Later in 2002, Sesame Workshop sold its stake in Noggin to Viacom, giving them full control of the channel.
Noggin was a commercial-free service, but it did show interstitials between shows such as episodes from the short film series Oobi and Connie the Cow's Milk Break, as well as other "tie-in" media such as music videos
 that tied in with promotions for programs on the other Nickelodeon 
channels. Much of the channel's revenue came primarily from carriage fees paid by pay television providers. With the rebrand, Noggin introduced its second mascot named Feetface;
 its introduction brought about one of the first examples of a new 
animation style called "photo-puppetry", in which an animation is 
created by the use of manipulation of photographs.
Feetface's last day on Noggin aired on Sunday, April 6, 2003, alongside Maurice Sendak's Little Bear. After that, they showed a preview for Moose and Zee followed by the final Noggin bumper and The N's Sunday schedule. On Monday, April 7, 2003, Noggin introduced two new mascots named Moose and Zee. In addition to airing classic Nickelodeon preschool series such as Blue's Clues and Dora the Explorer, and original shows such as Jack's Big Music Show and Oobi,
 Noggin also aired many preschool-oriented shows originating from 
English-speaking countries outside of the United States (including the Canadian series Maurice Sendak's Little Bear and Franklin the Turtle, and British series Tiny Planets). The channel also served as the launching pad for music videos by children's music artists such as Laurie Berkner, Lisa Loeb and Dan Zanes,
 initially as filler between 23-minute-long shows that ran 
commercial-free, and (because of their success in that format) now as 
music video shows like Move to the Music. The channel continued 
to carry classic Sesame Workshop series until September 12, 2005. Around
 this time, Noggin began to air versions of classic shows from the 
Sesame Workshop library (such as The Electric Company), that were edited for running time.
In 2006, Noggin began to decrease its reliance on foreign children's programs; Tweenies was removed from the schedule in January, with Tiny Planets being dropped that April. Tiny Planets was previously shown intermittently, i.e. not on a daily basis, at 6 a.m. ET, as Tweenies was for a year until it was removed. The channel, however, later acquired the Australian series The Upside Down Show (which, like Tiny Planets,
 has American origins through Sesame Workshop). Noggin was renamed as Nick's Noggin on April 2, 2007, carrying Nick Jr. programs.
==== First return as a full 24/7 service (2007–2012) ====
On August 13, 2007, Nickelodeon announced that it would shut down sister channel Nickelodeon Games and Sports for Kids on December 31, 2007, turning it into an online-only service on TurboNick, with The N becoming its own 24-hour channel that would take over Nickelodeon GAS's channel space.[11] Noggin's time-sharing service ended its five-year run on December 30, 2007 at 6:00 p.m. ET, with the Little Bear episode "Emily's Visit" as its last program to air. The final sign on was a sudden cut-in to the intro of the British series 64 Zoo Lane replacing the song. However, due to unknown bandwidth problems, Dish Network
 continued to carry Nickelodeon GAS on its usual channel slot, with 
Noggin continuing to timeshare with The N on the satellite provider 
until April 23, 2009, when Dish replaced GAS with the Pacific Time Zone feed of Turner Broadcasting System's Cartoon Network
 (that network used to air preschool programming until 2007); Dish 
Network began to carry The N and Noggin as separate channels on May 6, 
2009.
=== As Nick Jr. (2009–Present) ===
On February 24, 2009, Nick announced that Noggin and The N were to be rebranded as Nick Jr. and TeenNick
 to bring both channels in line with the Nickelodeon brand identity. In 
July of that year, Nickelodeon unveiled new standardized logos for its 
five channels, intending to create a unified look that could better be 
conveyed across the services.
On September 28, 2009 at 6:00 a.m. ET, Noggin relaunched as Nick Jr.,
 accompanied by the debut of the new logo (which was designed by New York City-based creative director/designer Eric Zim). Although the use of an orange "adult" and blue "child" figure was discontinued in the new wordmark
 logo, the tradition of the "Nick" text being orange (representing the 
adult) and the "Jr." text remaining in blue (as the child) was retained. As is common with newer networks which have taken another former 
network's channel slot, some cable providers have confusingly continued 
to display the channel's logos as either Noggin, The N or both as that 
of Nick Jr.'s current logo on electronic program guides.
 The Nick Jr. channel retained Noggin's mascots Moose A. Moose and Zee D. Bird; it also continued not to accept traditional advertising or marginalize closing credits for promotion of other shows on the channel.
A Spanish language block featuring Nick Jr. and Nickelodeon programs debuted on July 12, 2010 on sister channel Tr3́s. "Tr3́s Jr." aired Spanish dubs of Blue's Clues and Wonder Pets. The block was ended once the final affiliations for Tr3́s broadcast stations requiring E/I programming expired.
On March 1, 2012, an update of Nick Jr.'s image debuted that was 
produced by Gretel Inc. The Moose A. Moose and Zee D. Bird mascots and 
programs were permanently dropped, halting the nine-year run, removing 
one of the last vestiges of the channel's former Noggin identity; as a 
result, some of the interstitial learning activities that originally 
featured Moose's narration were recycled and replaced by the voice of a 
female continuity announcer. Disappointed parents organized a social 
media effort to bring back the Moose and Zee characters. The channel changed its slogan from "It's Like Preschool on TV" to "The
 Smart Place to Play" (which is also used as the branding for 
Nickelodeon's preschool block). The channel's programming at this point 
began to be hosted by characters from Nick Jr. shows. The channel also 
began incorporating programming promotions and short features on that 
date; seven months later, on October 1, 2012, Nick Jr. started airing 
limited traditional advertising (for companies such as ABCMouse, Kmart, and Playskool) in the form of underwriter sponsorships airing in-between shows, whereas its parent network airs longer traditional advertising.
In mid-February 2013, a second Pacific Time Zone-based feed for Nick Jr. was launched, both to allow a unified schedule across nearly all 
time zones and the reaction of parents to NickMom's scheduling a few 
months before which meant programming for a mature audience aired in the
 early evening west of the Rockies.
=== Playhouse Era (2020–present) ===
On January 1, 2020, Nick Jr. was updated to the Playhouse Era.
=== Return of Noggin as an app (2015–present) ===
The Noggin App logo, used from March 5, 2015.
On February 25, 2015, Nickelodeon announced the return of the Noggin brand and the Moose and Zee characters, this time as the name and mascots for a new video streaming service launching March 5, 2015 as an iOS mobile app under the Noggin branding. The app requires a monthly subscription fee 
and offers access to selected episodes and/or full seasons from the 
Noggin archive of several cancelled and/or rarely aired Nick Jr. shows 
including Gullah Gullah Island, Blue's Clues and Oswald. Robot and Monster and Teletubbies
 are also on the app, even though they were never part of the Noggin 
lineup (in fact, the former was always targeted towards an adolescent 
audience), along with the mentioned new Moose and Zee clips and continuity. Nick Jr.'s mobile app continues to exist separately with TV Everywhere
 requirements, which the Noggin subscription service will not require; 
no on-air changes have occurred on the linear Nick Jr. cable channel 
outside of promotions for the Noggin app and subscription service. The 
website was also revived to be an informational guide to the app.
=== Second return as a full 24/7 service (2015–present) ===
On
 September 9, 2015, the social media channels of NickMom announced that 
the four-hour weeknight block on Nick Jr., along with the NickMom 
website, would end operations by the end of September 2015 due to 
Viacom's 2015 cutbacks involving acquired programming and also due to 
NickMom's low ratings with the time vacated by NickMom returned to traditional Nick Jr. programming. NickMom ended its three year run at 2am ET in the early 
morning of September 28 with an airing of the film Guarding Tess. No sign off message was shown; after the film Guarding Tess, it faded straight into an episode of Yo Gabba Gabba! at its end. Since then, some of Nick Jr.'s most popular programming, including repeats of Dora the Explorer, Peppa Pig, Blue's Clues, and Team Umizoomi,
 now fill the four hours vacated by NickMom, whose former website 
address is now used as a redirect to Nickelodeon's site for parental resources.
Following NickMom's closure, Nick Jr. began scheduling programs in an inversion of the "off-the-clock" format, in which the network shortened its commercial breaks to a maximum of three minutes in length, allowing
 the network to air more programming. The "off-the-clock" format was 
previously adopted by various Viacom networks, such as TV Land, Nick at 
Nite, MTV, MTV2, and Spike (though in a reversed form, the scheduling 
format for those channels was designed to add extra advertising loads).
== Programming ==
=== Nick Jr. programming ===
Main article: List of programs broadcast by Nick Jr.
=== NickMom ===
Main article: NickMom
== Related services ==
=== Nick Jr. HD ===
Nick Jr. HD is a high definition simulcast of Nick Jr. that broadcasts in the 1080i resolution format; it was launched on August 1, 2013, Most of the network's post-2005 programs in the network's library are natively broadcast in HD, such as Mike the Knight, Peter Rabbit, and Lalaloopsy alongside recent seasons of Max & Ruby, Bubble Guppies, and Dora the Explorer. As of 2017, most cable and IPTV systems, along with DirecTV carry the network in HD.
== International ==
On May 16, 2011, MTV Networks launched two new channels, Nick Jr. and MTVNHD, in Asia. These 24-hour channels began to be available on StarHub TV in Singapore on May 18 and on Telekom Malaysia Berhad's Hypp.TV in Malaysia on June 1. The channel launched aggressively to the rest of Southeast Asia later.
An African version of Nick Jr. was launched on September 30, 2014 along with Nicktoons.[20]
In Poland, Nick Jr. is available on the newly formed NC+ digital satellite platform (started March 2013).
In Romania, Nick Jr. is available on UPC Romania (since 24 October 2014).
In Canada, Nick Jr. was launched as a programming block on the local version of Nickelodeon.
Versions of Nick Jr. also exist in the United Kingdom and Ireland, Germany, The Netherlands & Flanders, India, France, Italy, Latin America, and Australia.
== See also ==
* Nick Jr.
* Nickelodeon
==References==
==External links==
== Gallery ==
Nick Jr./Gallery
Category:Nick Jr.
Category:Companies
Category:Viacom
Category:Kids Channels
Category:Characters
Category:Paramount Global