Hhgregg

HHGregg (stylized as hhgregg) is an online retailer and a former chain of consumer electronics stores. It operated in the east coast of the United States and competed with Best Buy and Computer City for name-brand and private label computers, Its retail offerings included home entertainment video and audio products, computers, and other selected consumer electronics; home appliances, such as refrigerators, ranges, dishwashers, freezers, washers, and dryers; and other products and services, including mattresses. The company announced on November 24, 2008, that they would begin selling popular gaming systems such as Wii, Xbox 360 and PlayStation 3. HHGregg was founded in 1955 by Henry Harold and Fansy Gregg.
HHGregg reported an annual revenue of US$ 1.96 billion in the fiscal year 2016.
On March 6, 2017, HHGregg filed for Chapter 11 bankruptcy protection. The filing followed the decision to close 88 unprofitable locations outside of its core markets. Troubles for HHGregg continued and the Chapter 11 case was ultimately converted to Chapter 7 liquidation. The company announced on April 7, 2017, that it would also close all of its other stores (132 more than the 88 previously announced closures) in the coming months and would lay off about 5,000 people.
In June 2017, HHGregg's brand was bought out by Valor LLC. HHGregg is now a private online store, with its warehouse operating in Somerset, New Jersey. On September 5th, 2019, a brick-and-mortar store opened in Franklin Township, New Jersey.
== History ==
HHGregg was founded in 1955 by Henry Harold and Fansy Gregg in Indianapolis. The store featured home appliances and soon began selling electronics such as televisions. 
Gregg’s sons, Gerald Throgmartin and Don Throgmartin joined the company in the late 1960s. In 1974, Henry Harold Gregg passed away and Gerald assumed the position of President. The next year, in 1975, Jerry Throgmartin joined the company and their fifth location opened up. In 1989, Jerry Throgmartin became the President and Chief Operating Officer. In the next five years, HHGregg would put up more stores and open its first Fine Lines division. Gregg Throgmartin joined the family company in 2001.
On July 26, 2007, HHGregg became a Publicly Traded Company on the New York Stock Exchange. In 2009, Dennis L. May became HHGregg’s Chief Executive. 
Over the years, HHGregg continued to grow and put up stores in Alabama, Indiana, Kentucky, Ohio, North Carolina, South Carolina, Tennessee, and Georgia. 
In 2013, the company had stopped its aggressive expansion.
== Slogans and Mottos ==
HHGregg had multiple mottos throughout its history. Note: these are rough estimates of time, as they were recovered from the Wayback Machine.
“Welcome to the revolution.” (September 2001 - October 2002)
“We deliver like nobody’s business.” (November 2002 - June 13, 2003) 
“Family owned since 1955.” (June 22, 2003 - April 6, 2005)
“Great price and advice.” (started April 15, 2005)
“Gregg’s got it!” 
“(Great) price, and advice, guaranteed!” (Used in various commercials)
“When you need somebody, We help.”
”HHgregg Took a tumble There Gone Wally”
== Mascot ==
HHGregg’s mascot, named "hh," is a talking store circular with floating hands, shoes and head, similar in design to video game character Rayman. In commercials, HH often says the phrase, “Was I supposed to know this stuff?” To which an employee would respond, “No, we are, at HHGregg.”
HH was introduced on the 29th of July in 2009, in a blog post from HHGregg’s blog. HHGregg is supposedly voiced by Wally Wingert, a voice actor who has voiced characters in shows such as Invader Zim and The Garfield Show, although any affiliation with HH or HHGregg cannot be found on Wingert’s website. 
HH was designed by Zimmerman Advertising and animated by Hinge Digital. The goal of HH's design was to represent the company’s logo and style. His body is a Sunday circular, as the store was very reliant on them for advertising. HH was made with an “endearing personality” in mind, but not completely over-the-top or distracting. HH was designed with scheduling and workflow as a key component. According to LiaisonPR, a library of reusable asses for HH commercials was made so that they could efficiently make CG advertisements quick.
On November 9th, 2017, HHGregg, who was under new management, announced that they were “debating on updating the mascot” on their Twitter account, along with an image of the new HH design and a poll. The new mascot was HH drawn in 2D and was more cartoonish. 
People criticized the look of the new HH, comparing the design to clipart and emojis. In the end, the original HH design got 89.1% of the votes, while the new design got 10.9%. The new design of the mascot was dropped altogether. When HHGregg was reminded of their attempt at a new design months later, they said, “Triggered. Shook. We prefer not to dwell on past mistakes.”
Category:Appliance Stores
Category:Electronic Stores
Category:Defunct department stores
Category:Defunct retailers
Category:Retailers that filed for bankruptcy
Category:Stores
Category:Retailers by type
Category:Retailers
Category:Department stores
Category:Discount stores
Category:Dublin Ohio
Category:Companies
Category:Franchises
Category:Brands
Category:USA