Liquid Death

Liquid Death is a canned-water company founded in 2019 by Mike Cessario. In 2022 the company was valued at approximately $525 million. 
The company produces mountain and sparkling water beverages that are sold in a 16.9 US fl oz (500 ml) "tallboy" aluminum can. The water is sourced from the Austrian Alps via the Austrian bottling company Starzinger in the town of Frankenmarkt. The company's manufacturer is Supplying Demand, Inc. Liquid Death itself is based in Los Angeles. 
The company specializes in celebrity/influencer marketing and in green marketing. Due to most waters being sold in plastic bottles that are not recyclable everywhere in the US, Liquid Death has used their recyclable can as a marketing tool in their #DeathToPlastic campaign. As for celebrities: Steve-O, Bert Kreischer, Wiz Khalifa, Cherie DeVille and more has been sponsored or been in Liquid Death commercials. Liquid Death also has a big TikTok presence. For the 2022 NFL season, they sponsored the professional NFL hydration assistant Travis Poulson, the first 'waterboy' sponsorship in NFL history. 
 
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