SM Store

==SM Shoemart==
===1972–1991===
In 1972, SM (then Shoemart) converted their existing shoe store in Carriedo, Manila into their first department store. Within a decade, they opened three more branches in; Makati; Cubao, Quezon City; and Iloilo, their first branch outside of Metro Manila and Luzon. These stores went by the name SM Shoemart. By the mid-1980s, the chain had opened six department stores, with two more branches in Harrison Plaza and in the first supermall - SM City North EDSA.
By the opening of SM City North EDSA and subsequent supermalls in Centerpoint (Sta. Mesa) and Megamall, SM had mostly dropped the Shoemart name in their department stores and, outside of plastic bag branding, simply went by SM. This persisted until the late-1990s when SM started including 'Department Store' in the branding to separate their malls and other retail stores from their flagship department stores.
===1991–1999===
Presumably around the time of the opening of SM Megamall, SM Shoemart's logo was slightly changed; the SM symbol was updated to a cleaner and more symmetrical shape from its original 1972 iteration. The word 'SHOEMART' was also moved from the right side of the 'SM' to the bottom of the 'SM'. 
This logo was used concurrently with SM Department Store which was used more in advertisements, while SM Shoemart was the official branding of the mall's department stores which included its plastic bag graphics.
==SM Department Store==
===1999–2013===
In 1999, SM renamed SM Shoemart to SM Department Store, though both names were used in conjunction until the late-1990s. A blue bar sits below the SM logo, which contains the words 'DEPARTMENT STORE' in caps. The byline, 'We've got it all for you!', sits above the SM logo. 
This logo continued to be used until 2013 as it was still used on some branches even after the 2010 logo and "The SM Store" name was introduced in 2010 and 2012, respectively.
===2010–2013===
In 2010, the SM Department Store was heavy simplified, with the logo now uses the 2009 SM logo. The blue box was eliminated, leaving only the words 'DEPARTMENT STORE' at the bottom of the 2009 SM logo. It was concurrently used with the 1999 SM Department Store and 2012 The SM Store logos, and "The SM Store" name until 2013.
==The SM Store==
===2012–2023===
In 2012, SM Department Store was rebranded once again to The SM Store. Initially used in the overseas Guam store at the Agana Shopping Center, the new name was first used in an SM Supermall in the then newly SM City Masinag branch. It was initially named as SM Store for the branches in Guam and Masinag. The text 'The' was then added in subsequent branches. It was concurrently used with the 1999 and 2010 SM Department Store logos, and "SM Department Store" name until 2013.
==SM Store==
===2022–present===
Initially used in Guam from 2006 to 2013, the name SM Store was later reincorporated in 2022 during SM's rebrand. Signages with this logo are currently used on SM Mall of Asia and newer malls starting with SM City Tanza.
==External links==
Category:SM Prime Holdings
Category:Retail outlets
Category:Department stores
Category:Philippines
Category:Retail outlets in the Philippines
Category:Department stores in the Philippines
Category:1970s
Category:1972