Jumbo (Chile)

Jumbo is a Chilean supermarket chain created in 1976, with presence in Argentina and Colombia.
It is owned by Cencosud, a conglomerate helded by Horst Paulmann and his family.
==1976–2011==
The first Jumbo logo were the brand's lyrics in a typography similar to Bauhaus Bold.
===1976–1999===
===1999–2011===
====1999–2004 ====
In 1999, a green oval was added with white letters, as well the lettering was tweaked.
====2004–2011 ====
In 2004, the logo became in 3D and with a metal edge.
==2011–present==
In 2011, the logo changed completely. The typography of the Jumbo logo is now Tailwind and the Cencosud logo with green interior and light green mini-circle is added.
In 2019, a new branding was launched made by local-agency Dittborn & Unzueta. As well introducing Isidora as the official typeface.
Category:Chile
Category:Supermarkets
Category:Cencosud
Category:Supermarkets in Chile