Ending

The ending of MADiSON centers on Luca fate as he performs a ritual intended for body transferal. It is suggested that MADiSON, the demon, may be behind this due to her possession of Luca, aiming to take control of his soul.
In the climax, after Luca sets up the ritual and successfully uses the Madison lock code, he discovers his grandmother’s ashes, positions the camera to capture the ritual, and then hangs himself with a noose in the ritual room. As he dies, his body turns to face the camera he set up, which takes a picture that only shows a square of darkness. Luca then suddenly inhales and starts breathing again, marking the end of the game. This suggests that Luca’s sanity was deteriorating under MADiSON’s psychic influence.
Another interpretation posits that the player controlling Luca is actually the game’s "Demon" or possibly the developers themselves, who force MADiSON to commit crimes and manipulate Luca within the realm of rituals and spirits. This idea is supported by the blurred scenes where Luca loses control and acts autonomously, only to resume control once the player takes over. Despite his horror and reluctance, Luca is compelled to collect and assemble the pieces of the ritual, which accelerates the process against his will. If he did indeed kill his family, he did so without recollection due to being under the demon's influence, which aligns with his initial amnesia at the game's start.
This scenario involves three actors: Luca, trapped in his world within the house; the developers, who manipulate the game's history and Luca's actions; and MADiSON, who possesses Luca through the camera. The player is tricked into completing the ritual, believing they will continue to control Luca or that his possession will end, only to find that the outcome is death for both Luca and the player. This results in a 'game over' from both perspectives.
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