WTOL

==1958–1961==
WTOL began broadcasting on December 5, 1958, as a CBS affiliate with a secondary NBC affiliation, sharing it with then-ABC affiliate WSPD-TV (channel 13, now WTVG) until 1969 when WDHO-TV (channel 24, now WNWO-TV) replaced WSPD-TV as the ABC affiliate. WTOL then became exclusively affiliated with CBS. WTOL is also the only station in Toledo to never change its primary affiliation.
The station was originally owned by the family of former area prosecutor and congressman Frazier Reams along with WTOL radio (AM 1230, now WCWA; and FM 104.7, now WIOT).
==1961–1967==
WTOL was sold to Filmways (now part of Metro-Goldwyn-Mayer) in 1962. The Broadcasting Company of the South, a subsidiary of South Carolina insurer Liberty Life Insurance Company, bought WTOL in 1965 and later changed its name to Cosmos Broadcasting Corporation; WTOL was that company's only station located outside the Southern United States. Liberty reorganized itself as a holding company, the Liberty Corporation, in 1974, and WTOL came directly under the Liberty banner after Liberty sold off its insurance business in 2003.
WTOL 1966.png|WTOL-TV station ID from 1966
==1967–1980==
A similar logo was used by then-corporate sibling WIS in Columbia, SC and WSFA in Montgomery, AL during this time. From this logo to 2003, WTOL was known on-air as "Toledo 11" (sometimes spelled out as "Toledo Eleven").
==1980–1997==
===1980–1994===
This logo continued to appear in localized affiliate boxes in CBS program ads in the Toledo and Detroit TV Guide editions until local listings were dropped in all TV Guide editions in 2005, long after this logo was discontinued officially.
The "11" from this logo is currently in use at former sister station WTOC-TV.
WTOL 1984.png
Screenshot_2023-04-03-15-52-56.jpg|"We're Got The Touch, You and Toledo 11" (1983-1984)
WTOL-TV's Toledo 11 Video ID From Late 1984.jpg|"You and Toledo 11, We've Got The Touch" (1984-1985)
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Wtol wevegotthetouch a.jpg|"We've Got The Touch on Toledo 11" (1985-1986)
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WTOL 1986.png|"Share The Spirit with Toledo 11" (1986-1987)
WTOL 1986A.png
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Screen Shot 2021-07-02 at 11.13.01 PM.png|"Toledo 11 Spirit, Oh Yes" (1987-1988)
WTOL 1988A.png|"Television You Can Feel It On Toledo 11" (1988-1989)
Screen Shot 2021-05-03 at 4.03.31 PM.png|"The Look of Toledo is Toledo 11, The Look is Toledo 11" (1991-1992)
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Wtol nightwatch 1986b.jpg
Wtol 80.jpeg
===1994–1997===
center|250px
==1997–2004==
Even though this logo is no longer used, it still appears on various exterior signs at the station's downtown Toledo studios.
Wtol nightwatch 2004a.jpg
Wtol news promos 2004a.jpg
Wtol news promos 2004b.jpg
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WTOL-logo-268x300.jpg
F9ECAEB5-48A5-4110-92C2-67BEE389EA88.jpeg|Chopper 11, seen during a promo for “Big Board Friday” (2001)
4D9C3D9C-DE1C-489F-9EA8-E8EDCA6F99BF.jpeg|The Oprah Winfrey Show promo (2001)
==2004–present==
Even with the ownership changes that have occurred since 2006, WTOL retains its Liberty-era logo.
===2004–2011===
Raycom Media announced its acquisition of Liberty Media in 2005. Raycom already owned WNWO, but couldn't keep both because the Federal Communications Commission (FCC) does not allow one entity to own two of the top four rated stations in a single market. It opted to keep the higher-rated WTOL and sold WNWO to Barrington Broadcasting, who acquired that station in 2006.
WTOL2004-1.png
WTOL2004-2.png
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===2011–2019===
This logo was brought back on a secondary basis in summer 2017 and eventually was briefly incorporated into an August 2017 graphic update before the next logo was restored.
====2015–2019====
At this time, the eyemark was added.
WTOL (2015, stacked).svg|Stacked version
===2019–present===
On August 20, 2018, it was announced that McLean, Virginia-based Tegna Inc. would purchase WTOL and sister station KWES-TV in Odessa, Texas for $105 million. The deal was completed on January 2, 2019. This made WTOL a sister station to NBC affiliate WKYC in Cleveland (and later to fellow CBS affiliate WBNS-TV in Columbus from a separate deal), while separating it from WOIO/WUAB.
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==External links==
*WTOL.com
Category:Television stations in the United States
Category:CBS network affiliates
Category:Tegna
Category:Toledo, Ohio
Category:Ohio
Category:Television stations formerly owned by the Liberty Corporation
Category:Television channels and stations established in 1958
Category:1958