Aēsop

Aesop (stylised as Aēsop) is an Australian luxury skin care brand owned by Brazilian company Natura & Co. In addition to skincare, Aēsop also produces hair care, soaps and fragrance.
Each Aēsop store has a unique interior design developed in 
collaboration with various architects, interior designers and artists. 
As of 2019, the brand had over 320 points of sale across 25 countries. Aesop produces 83 product formulations and three shaving accessories. Each Aesop store is unique. The brand can be found in its own 'signature spaces' (concept stores) and department stores.
== Marketing ==
The brand has been noted for following a modern approach to prestige branding.
 This includes not using traditional advertisements or discount sales to
 promote its products but rather getting noticed and talked about for 
the design of its products, stores, events and communications which are a
 singular mix of indulgent product experiences, thoughtful language and 
modern minimalist design.
== History ==
Aesop was founded by hairdresser, Dennis Paphitis in 1987 in Armadale, Melbourne. Suzanne Santos, whose current job title is Product Advocate, was instrumental in the founding and growth of the company. She was Paphitis's first employee.
In 2010 Harbert Australia Private Equity bought a minority stake 
in the company; Aesop used the capital injection to fund growth. In December 2012, Aesop sold a 65% stake in its business to Brazilian direct-sales cosmetics company Natura Cosméticos for US$71.6 million (approximately AUD $100 million). Natura took total ownership in December 2016. In September 2018, Aesop launched a luxe homewares product.
Category:Cosmetics stores
Category:Luxury brands
Category:Retailers
Category:Companies
Category:Franchises
Category:Brands