BT

==Post Office Telephones==
===1969–1975===
==Post Office Telecommunications==
===1975–1981===
==British Telecom==
===1981–1991===
==BT==
===1991–2003===
====1991-1999====
On 2 April 1991, the company unveiled a new trading name: 'BT', accompanied by a new corporate identity designed by Wolff Olins and organisational structure focused on specific market sectors, reflecting the needs of different customers – the individual, the small business or the multinational corporation. The reorganisation was named 'Project Sovereign' to reflect the company’s commitment to meetings customers’ needs – ‘The Customer Is King’. Together with a succession of strategic alliances with telecommunications companies worldwide, these changes gave BT the ability to expand overseas.
====1999–2003====
A revised colour palette was used from 1999. This logo can still be seen up and down the country on older phone boxes and certain phone covers.
===2003–2019===
In April 2003, BT decided to replace the "piper" with a new, more modern logo referred to as the "connected world" as well as making the text slightly darker. It was designed by Wolff Olins and was subsequently used by OpenWorld; BT's internet division before being adopted by the whole company. It was made to embody BT’s five corporate values: trustworthy, helpful, inspiring, straightforward and heart.
* BT pays for the piper then stops the tune - The Telegraph
* BT to drop unpopular piper logo in rebranding - Campaign
* BT drops piper logo - The Guardian
* BT unveils new logo - BBC News
* R.I.P. BT'S Piper - BBC News
* BT calls up a new logo in attempt to escape from 'arrogant' image - The Independent
* BT to replace piper logo - Marketing Week
===2019–present===
On 15 September 2016, BT applied for two logos to be trademarked from the Intellectual Property Office. The coloured version below was eventually withdrawn in December 2016, with the above one registered in February 2017. The logo is set to be the centrepiece of the company's first brand shift since 2003, reflecting its move into pay-TV sports and the mobile phone market.
In May 2019, after being delayed for two years, BT officially revealed the new logo after its chief executive, Phillip Jansen, confirmed plans to rebrand the company. It was also confirmed that the new logo will roll out in August of that year. The new logo was first used on BT Sport and it has been used on the website since October 18, 2019.
*BT - Red&White
*Intellectual Property Office - Trade mark number UK00003185788 - (Initial withdrawn variant)
*Intellectual Property Office - Trade mark number UK00003185790 - (Official variant)
*One step beyond - CITMA
*New BT brand comes "full circle" - DWH
*BT unveils new logo after years of work – its name in a circle - The Guardian
*Poundland trolls BT over its incredibly boring new logo that took YEARS to develop - The Sun
*BT reveals new logo – and it's not as bad as you think - Creative Bloq
*New Logo for BT by Red&White - Brand New
*The new minimal BT logo is designed by Paul Franklin at Red&White - Dezeen
*BT Group rebrands to show it’s not just about telecoms - Design Week
==External links==
Category:Telecommunications companies in the United Kingdom
Category:BT
Category:Deutsche Telekom
Category:1969
Category:2003
Category:2019
Category:London
Category:Telephone manufacturers
Category:United Kingdom
Category:Companies listed on the FTSE 100 Index