Andscape

Andscape is a sports and pop culture website owned and operated by ESPN. The website originally launched in May 2016 as The Undefeated under the leadership of Kevin Merida, until its name change in February 2022 to better reflect their branding. In May 2021, Raina Kelly became editor-in-chief, succeeding Merida.Kelley, Raina (February 28, 2022). "Why We Are Changing Our Name to Andscape". Andscape.
On November 1, 2022, they published an interview with American rapper Lupe Fiasco as part of their Hip Hop at 50 coverage series, which takes a "year-long look at the people, sound, art, and impact of hip-hop culture on the world." The article was written and edited by C. Brandon Ogbunu, discussing Fiasco's relationship with MIT, his career, and his eighth studio album Drill Music in Zion.Ogbunu, C. Brandon (November 1, 2022). "Lupe Fiasco on His Latest Challenge: Teaching at the Massachusetts Institute of Technology". Andscape.
== Interview ==
 	
Andscape 	Tell us how the relationship between you and MIT started.
Lupe Fiasco	The impetus was building out the Society of Spoken Art and trying to find folks in the academic space that were either interested in rap or using rap in some capacity to inform their work. Then recruit them to, at the very least, supply either some of the literature that they were using, or even just a conversation about their thoughts in a way.
That was the background. But the MIT relationship was formally initiated through someone who had a connection to one of the professors at MIT, Dr. Nick Montfort. I mentioned my interest in studying computational poets and trying to look for somebody who worked in that space. 
The connection was made, and all of a sudden, I was at MIT. At first it was, 'Come for a day.' Then 'Come see the school, get a tour.' Then to, 'Come speak at a class.' Then it's, 'Oh, yo, come be part of a research group.' Then it's, 'Oh, come be an artist-in-residence.' Then it's, 'Oh, come be MLK Visiting Scholar for a year.' It was just incrementally building over time, so it's a result of a five-year engagement.
Andscape 	How would you describe this phase of your career as an artist?
Lupe Fiasco	I always felt, just like any other cultural product, there's periods and phases in hip-hop. So hip-hop goes through its underground phase, then into its recognition, visibility, industrial stage, its commercial stage, its entrepreneurial phase, its cultural phase. Then it's like, 'OK, well, what's left?' It's like, well, the academic phase, when it gets enough experience and enough terminology underneath its belt to now be able to stand in an academic way.
Of course, there have been many academics who are in one field and they use hip-hop in some ways, heuristically, to inform their field. I imagined something that goes the other way: where hip-hop itself establishes dialogues and research questions, with the artists who do it as a profession create institutions that are hip-hop-focused. Not as in, 'I'm a part of a department that does world music, and then examines hip-hop as an example.' But rather, 'No, no, no: This whole institution is a hip-hop institution.'
I felt that was the next frontier, so I started to migrate towards that, from a career professional standpoint. Also, from a research standpoint, I was like, 'I need new things to talk about.' Then you realize, 'Oh, rapping isn't just songs, it isn't just creating bars. It's the way we arrange ideas in a novel way.' And then I ask: Is there something deeper to that, and what's the best space to explore that? It's the academic space, the laboratory space.
Yeah, there's a studio, but then there's also resources, and a library, and people from other disciplines using different methods, and all these other things that you only learn in a deep way in academia.
Ultimately, it boils down to some basic questions. For example: Yes, rappers retire and then do what?
Especially the rappers who retire and aren't billionaires or millionaires. What do they do? What do you do next? It's like, 'Oh, you can go teach, or you could be part of some research program, or be part of some institution.' Mine was like, 'OK, I need to go start one of those institutions.' That's where S.O.S.A. comes about.
Andscape 	What's been the response from your hip-hop colleagues and fans?
Lupe Fiasco	The response has been nearly nonexistent. They have no idea that I'm even here, let alone having a formal thing to say about it.
That could be about one of two things. Maybe they genuinely don't care, because I'm that far off their radar, which is perfectly fine. But it's also probably true that people don't understand. My gift and curse is that I'm always 10 years ahead. I'm not saying that out of ego. It's just something that I've noticed. You do something, and then 10 years later such and such did it. Then you're like, 'Oh, I did that 10 years ago!'
Andscape 	Your new album, Drill Music in Zion, demonstrates that you're still an active artist. How do your musical experiences interact with this new side of your life?
Lupe Fiasco	I'm researching, exploring ways that they interface and what is born out of that interaction. For example, I'm going to go back and listen to my latest record, Drill Music in Zion. But now I'm going to listen to it through a Marxist realist frame, to see if there's elements that match up with this set of ideas that I've been fascinated with for a few years now. 
So that's a profound critical-analytical angle when you're processing your own work deliberately. I'm going to go back and listen to this record, not to remember the lyrics for a concert, not out of narcissism. But to learn. I think that's exciting. It gets you, not only creating new work, but interpreting past work. Who knows what's going to happen?
Then the other side of that coin is just being on MIT's campus as, I would say, a D-list celebrity. But with it, I'm a working professor, so I have a whole other job, and what I'm planning on teaching is what I do. Now my career feeds my academic credentials. Now I'm on stage being very intentional about what I'm looking for, to turn it into a teachable moment in a classroom setting.
Andscape 	You've been outspoken about your experiences with his former label, Atlantic Records. With all these new angles to your career, what is your current take on the industry?
Lupe Fiasco	Things have changed, gatekeepers have moved, positions have changed. Radio is still dominant, so there's still formats that exist that you need to be tapped into. To me, it feels like the same amount of work. You still have to pay somebody 30 grand somewhere to do the footwork and do all of the stuff that needs to happen on the other side. But then it becomes like, 'Oh, but you can also have a TikTok hit,' which requires none of that. But it also requires somewhat of the same amount of work. It still requires a bunch of engagement, still requires a bunch of face time with folks, and being out there.
You can't be a Blue Note demo tape period guy, then also try to be a TikTok Hit guy. You got to do one or the other. They're on the spectrum, but they're on opposite ends, at least in my understanding. Might be closer, maybe not. But I wake up and I'm like, 'Do I want to do that?' because I know what that means. I know what it means to have another 'Superstar' or another 'Battle Scars.' I know what that is going to take. It's like, do you want to do that? Or do you pop out every once in a while, do a thing, do a couple shows on the weekend, and go back to MIT?
Andscape 	How would you describe this period in your musical life?
Lupe Fiasco	When I left Atlantic Records, I wanted to go to two places: to Red Bull Records, or to Blue Note.
For the Red Bull thing, we approached it, but it just petered out. Then it was, 'OK, well, Blue Note.'
So I'll probably title my current stage as my 'Blue Notes Demo Tape' period. I want to just have that in my artistic life. So, when they read my eulogy, it's like, 'Won a Grammy. GQ Man of the Year,' whatever that means. Then, 'Oh, he's a professor at MIT, visiting professor at Caltech. Oh, he won a Nobel Prize for literature, and he put out an album on Blue Note Records.' I'll lean up in my coffin like, 'Yeah!'
But what is that? What does that record sound like? What would fit in the canon that is Blue Note? Who's already there? What type of frame do you want to have? That's been forming the process.
From the album covers to the orientation of certain things, the conceptualization of certain things, the looseness of certain things, even just the procedural stuff with Drill Music in Zion, which was recorded in three days. These are records that the concept isn't the theme on the record, it's how the record was put together.
So I say, 'OK, I want jazz. I want to create jazz records, but in hip-hop. I'm going to create rap.' I don't want to create jazzy rap records, which is sometimes what it turns into. But it's my definition, or my understanding of what jazz is. Jazz has a certain feeling to it, that is the product of the instruments, the practice, and the aesthetic. It's a combination of all of those things, and the ephemeral elements. I want to make rap records that sound and feel like that.
Andscape 	What advice do you have for creatives?
Lupe Fiasco	Again, I'm in this different phase, and understand that there's an arc. We're past, 'Let's just create.' Been there, done that.
You can still fulfill your creative piece. But you can fulfill what people need as opposed to just constantly throwing people a biography of yourself, which may work if that's what people want. Some recognize that people want a lot of violence and they're like, 'I'm going to give them a bunch of violence.' It works because you're giving people what they need. But is that the only thing that people want? Is that the only thing that people need?
Some people need love because you can have just as much success and power with love. Compassion, empathy, intelligence, information. It all depends on where it is and finding it. So, a lot of the work isn't the actual product, it's the procedures, and the decisions, and the process of getting to your own work.
So, in the end, it isn't you, work, audience. It's you, audience, work. That's the chain. You go through your audience first, then you create the work. You don't create the work, then try and force that through your audience. That's my creative advice.
== References ==
Category:2022 interviews
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