Bob Rosas

Robert Raymond Rosas is a former Hot Wheels designer and engineer who worked for Mattel from 1969 to 1989. He is known to have worked alongside Larry Wood in the design department, designing and innovating for various Hot Wheels series. He worked his way up to become the director of the Hot Wheels engineering group before leaving Mattel entirely in 1989. Many of the innovative series such as X-V Racers, Steering Rigs, Crack-Ups, Flip Outs and the like can all be attributed to Rosas's work. He is currently retired, although his relationship with Hot Wheels's Design Team remains healthy, frequently attending conventions.
==1/64 Scale==
Year	Casting Name 	Debut Series 	First Edition #	Toy Number	Photo
1975	Chevy Monza 2+2	Flying Colors	 	7671 	
1978	Lickety Six 	Flying Colors	 	2017 	75px
1978	A-OK 	Flying Colors	 	2016 	75px
1978	Hot Bird 	Flying Colors	 	2014 	75px
1978	Jaguar XJS 	Flying Colors	 	2012 	75px
1984	Quik Trik 	Flying Colors	 	2021 	
1986	Ultra-Sonix 	X-V Racers 	 	2564 	
1986	Mach 7 	X-V Racers 	 	2565 	
1986	Proformer 	X-V Racers 	 	2566 	75px
1986	Gyracer 	X-V Racers 	 	2567 	75px
1987	Excelerator 	X-V Racers 	 	1653 	
===The Bob Rosas Story, in his own words ===
"It was 1968 and Hot Wheels were the hottest new toys for boys. Mattel used all its resources for design, engineering, and tooling and was looking every where especially in the southern California are for vendors and contract people to help them. Why vendors and contract engineers, designer’s etc? Because they just did not have the facility for all the help they needed.
At the time I was doing contract engineering on tooling, the company I was working for was one of several that got a contract from Mattel to design the molds for toys especially Hot wheels. I didn’t think much of it at the time but here I was designing a multi-cavity tool for Classic 32 Ford Vicky toy number 6250. This was the first of about 24 different ones that I worked on. I was working in Fullerton and would go into Mattel once a week to get approval on the drawings. I would visit with the engineers and designers that worked the product line and met some great people there.
It was not too long after that I was working at Mattel in Hawthorne. I started out working on Barbie accessories, hot wheel track accessories. Major Matt Mason then preschool toys.   I worked on the design of my first Hot Wheel car in 1973 and it was the Baja Bruiser whose concept was by Larry Wood. The chassis was later used on the 56 Hi Tail Hauler. I continued working on the designs for many cars, and eventually managed the engineering group for Hot Wheels and directed many people on cars and sets until I left Mattel in 1988.
I worked on or was involved on almost all the cars and sets up until I left, but was especially instrumental on tampo printing, the carrying cases, Thundershift 500, Machine Paks, Thrill Drivers Corkscrew, Mean Machines (motorcycles), The collectors patch series, The Heroes, Scene Machines, Spiderman’s “Web of Terror”, Scorchers, The collector books from 1981 and 1982, Steering rigs, Steering rig cabs, Sto and Go’s, Mega Force, Truck Company, Shift Kickers, Power Devils, Ultra Hots. Real Riders, Metal flake paints, Crack-Ups, Zap ‘N Go, XV Racers and many others. Because our group was part of Boy Toys, we also did Masters of the Universe, and Wheeled Warriors.Larry and I worked together for many years and one of our pet projects was to promote the idea that we should make cars that appealed to an ever-growing collector market. We became aware of the interest in collecting Hot Wheels by adult men and women probably as far back as the middle 70’s. Real Riders was our first achievement for the collector market and there were many more innovations to come.
as of 2013 I have ben retired for 10 years and enjoy attending Hot Wheels conventions and answering questions the Hot Wheels collectors may have on how we made Hot Wheels in the old days.  I also enjoy working on my real classic cars.  I have a 62 Thunderbird Roadster, 56 Ford Fairlane, 57 Chevy truck and a 70 VW beetle. "
Bob Rosas
Bob was honored as a Die Cast Designer at the February 2010 Die Cast hall of Fame ceremony in February 2010.
http://www.youtube.com/watch?v=t2CKpjDAjH0
Bob and Elliot Handler co founder of Mattel toys at a Hot Wheels Newsletter Convention in October 2002.
This was at Mattel Bob with Larry Wood working of Hot Wheels Designs in 1981.
==See also==
*:Category:Bob Rosas Designs
Category:Designers
Category:Casting Designers
Category:Engineers