Merchandise

Merchandise refers to any officially licensed products created and sold from various vendors featuring characters or otherwise referring to Avatar: The Last Airbender or The Legend of Korra, excluding books, comics, or DVDs of the show itself. Merchandise for the Avatar franchise consists of clothing, figures, plushes, as well as various other products.
It should be noted that this is not an exhaustive list of every single officially licensed product. Many products are no longer available, or can no longer be found online.
== Figures ==
=== Avatar: The Last Airbender ===
==== Elemental Series ====
This set of figures was released when Avatar: The Last Airbender was initially airing, and is broken down into three series: Air, Water, and Fire. The fire series was never released inside the United States. Most of the toys varied from $7 to $10 in price, whilst the special toys went up to about $15; the original LEGO prices are specified below. The toys are no longer produced, and thus can be rare to find and expensive to buy. Nonetheless, unopened toys can still be found and purchased on eBay, Amazon, ToyWiz, and other merchandise-selling websites.
===== Air Series =====
The Air Series was the first of the Avatar Toy Series. It is known to include the following toys:
* Airbending Aang
* Avatar Roku
* Bumi
* Fire Nation Soldier
* Prince Zuko
* Spirit World Aang (version one)
* Water Nation Aang
* Water Vortex Aang
* Water Tribe Sokka
====== Special ======
* 10" Ultimate Avatar Aang
* 10" Fire Assault Zuko
* Air Glider (Toys "R" Us Exclusive) (includes Aang)
* Appa with Air-launching Aang
* Battle Benders: Air Cannon Aang
* Battle Benders: Fire Blast Zuko
* Double Pack: Bumi and Aang (Toys "R" Us Exclusive)
* Double Pack: Roku and Aang (fully transparent versions) (Toys "R" Us Exclusive)
* Flame Dragon and Avatar Roku
* Fire Rhino & Firebending Soldier
===== Water Series =====
The Water Series was the second of the Avatar Toy Series. Some of the toys released in the Water Series are re-releases of toys released in the Air series. It is known to include the following toys:
* Admiral Zhao
* Airbending Aang (with Momo)
* Arctic Stealth Zuko
* Avatar Roku's Spirit Dragon (no Roku included)
* Battle Benders: Water Attack Aang
* Battle Damaged Aang
* Battle Damaged Zuko
* Blue Spirit
* Bumi
* Jet
* Spirit World Aang (version two)
* War Paint Sokka
* Water Vortex Aang
====== Special ======
* Air Glider (no Aang)
* Avatar Small Scenes
** Kyoshi Showdown
*** Aang
*** Firebending Soldier
*** Prince Zuko
*** War Paint Sokka
** Siege of the North
*** Appa
*** Fire Nation Warship
*** Fire Nation Tank
*** Spirit of the Ocean
* Battle Benders: Air Cannon Aang
* Battle Benders: Ice Attack Aang
* Battle Benders: Fire Blast Zuko
* Fire Rhino (no soldier)
* Rippin' Combat Crashers: Airball Aang
* Rippin' Combat Crashers: Fireball Zuko
===== Fire Series =====
The following toys are parts of the Fire Series of the Avatar toys release. The following series was created with no intent to be released in the United States even before production started. The series was known to be released in non-American countries such as Brazil, Portugal, and others. It included the following toys:
* Agni Kai Fire Lord Ozai
* Agni Kai Zuko
* Black costume Zuko
* Earth Kingdom Aang
* Granite Attack Aang
* Royal Procession Soldier (as Imperial Fire Soldier)
* Water Tribe Sokka (version two)
====== Special ======
* Battle Launchers: Aang and Momo
* Animal Armor: Dragon Armor Aang
* Animal Armor: Rhino Armor Zuko
* Animal Armor: Wolf Armor Sokka
* Battle Launchers: Zuko and Fire Hawk
==== LEGO Series ====
* Air temple LEGO set (original cost of about $30; includes four hundred pieces)
* Fire Nation Ship LEGO set (original cost of about $50, includes 722 pieces)
==== Funko POP! ====
* Aang with Momo ($11.99)
* Katara ($11.99)
* Sokka ($11.99)
* Toph ($11.99)
* Zuko ($11.99)
** Zuko Flame Daggers - Chase Variant, Limited Edition
* Iroh ($11.99)
* Appa ($11.99)
* Aang on Airscooter - Hot Topic exclusive ($12.50)
* Aang on Airscooter (Glow-in-the-Dark Chase Variant, Limited Edition Hot Topic exclusive)
* Azula (GameStop Insider Club exclusive, no longer available)
* Appa flocked, 6" (BoxLunch exclusive $20.50)
* Cabbage merchant & Cart - 2019 New York Comic Con & GameStop exclusive ($11.99)
* King Bumi (Entertainment Earth Exclusive)
==== Diamond Select Toys ====
* Aang Gallery Statue ($44.99)
* Katara Gallery Statue ($44.99)
* Zuko Gallery Statue ($44.99)
* Series 1 Action Figure Set ($47.99)
** Series 1 Action Figure Katara ($19.99)
** Series 1 Action Figure Aang ($27.99)
** Series 1 Action Figure Zuko ($29.99)
* Series 2 Action Figure Set ($44.99)
** Series 2 Action Figure Aang ($34.99)
** Series 2 Action Figure Azula ($24.99)
* Action Figures Series 3 ($39.99) [Figures in this series currently only available through Entertainment Earth]
** Action Figure Series 3 Toph ($19.99)
** Action Figure Series 3 Ozai ($19.99)
==== McFarlane Toys ====
* Fire Nation Komodo-Rhino ($24.99)
* Aang Vs Zuko 2 Pack ($14.99)
* Zuko (Book One: Water) ($19.99)
* Aang With Momo ($19.99)
* Sokka (Book One: Water) ($19.99)
==== Others ====
The following toys were not released in any of the three action figure series, but were specially released separately during or after the run of Avatar: The Last Airbender.
* Cosmic Energy Aang - came as a bonus for the Book 2: Earth, Volume 4 DVD.
* Waterbending Kit with Mask of Aang
* Chibi Aang - produced by Zwyer Industries ($90.00)
** Sepia tone chibi Aang, the same figure as Chibi Aang but in a Sepia color scheme ($95.00)
* Aang statuette, from Dark Horse ($79.99)
* Katara figure, from Dark Horse ($59.99)
* Zuko figure, from Dark Horse ($59.99)
=== The Legend of Korra ===
* Aang Memorial Statue - Statue of the Aang statue on Aang Memorial Island, created by Dark Horse ($149.99)
* Chibi Korra - Statue of chibi Korra making an "I got my eye on you" gesture, created by Zwyer Industries ($75.00)
* Korra Nendoroid - A "nendoroid" Korra figure, a type of figure produced by Good Smile (¥4,888 or $42.29)
* Korra Figure - Hand painted statue of Avatar Korra, created by Zwyer Industries ($235.00)
* Korra Statuette - Korra standing on a rock, much like in the title card for the series, created by Dark Horse ($79.99)
** San Diego Comic Con 2016 special edition Korra - Sepia tone version of the Korra Statuette created by Dark Horse (was $79.99)
* Lin Beifong - Hand painted statue of Lin Beifong, created by Zwyer Industries ($170.00)
** San Diego Comic Con 2014 special edition Lin Beifong - The same as the other Lin Beifong statue but has a glossy finish and a gold name plate ($170.00)
* Korra & Asami in the Spirit World - Created by Mondo, art done by Joe Jung, Trevor Grove, Mara Ancheta, Bryan Konietzko, Simon Garcia, and Eric Siebenaler, Made in Polystone, 8.5 in" ($210.00)
** Korra & Asami in the Spirit World (Mondo Exclusive) Special Edition of Korra & Asami figure, includes interchangeable backpacks with an attachable onion spirit and Pai Sho game ($215.00)
==== Funko POP! ====
Funko released a line of 5 The Legend of Korra figures in 2020.
* Korra ($11.99)
* Asami Sato ($11.99)
* Mako ($11.99)
* Amon ($11.99)
* Korra - Hot Topic Exclusive
** Korra - Glow in the Dark Chase Variant, Limited Edition, Hot Topic exclusive
==== Youtooz ====
Six Legend of Korra Youtooz figures will be available for pre-order on May 13, 2022.
* Korra ($29.99)
* Asami Sato ($29.99)
* Bolin ($29.99)
* Mako ($29.99)
* Naga ($29.99)
* Pabu ($29.99)
== Plushies ==
There are a several officially licensed The Legend of Korra and Avatar: The Last Airbender plushies for the variety of animals and characters that appear in the show.
=== Avatar: The Last Airbender ===
==== Nick Universe ====
Plushies released through Nick Universe.
* Aang (14") ($11.99)
* Appa
** 18" ($29.99)
** 30" ($39.99)
* Katara (12.5") ($9.99)
* Momo (9") ($11.99)
* Sokka (about 13") ($9.99)
* Zuko (about 14") ($9.99)
==== Other ====
* Appa pillow published by Boxlunch ($29.90)
=== The Legend of Korra ===
* Naga (nick.com) ($24.99) - archived only
* Pabu (nick.com) - ($21.99) - archived only
* Dark Horse Naga ($34.99)
* Nickelodeon Universe Naga ($19.99)
* Nickelodeon Universe Pabu ($19.99)
== Pin line ==
The pin line is a series of products created by Zen Monkey Studios for both Avatar: The Last Airbender and The Legend of Korra. The first pins were released in late 2017, and since then dozens of pins have been steadily released.
== Dark Horse products ==
Various merchandise produced by Dark Horse.
* Coaster set ($9.99)
* Coffee mug ($12.99)
* Lunch box ($14.99)
* Magnet set ($8.99)
* Pin set ($5.99)
* Pint glass set ($29.99)
* Shot glass set ($19.99)
* Patches ($4.99)
** Water
** Earth
** Fire
** Air
== Box Lunch accessories ==
Various accessories published under Boxlunch, often through collaboration with MadEngine and other companies.
* Air Nomad cardholder ($9.59)
* Air Nomad Duffel bag ($39.19)
* Air Nomad fanny pack ($22.39)
* Animals Blind Box Enamel Pin ($9.92) - No longer available on the website.
* Appa cardholder ($11.92)
* Appa clouds fanny pack ($27.92)
* Appa mini backpack - No longer available on website.
* Bamboo Utensil Set ($8.79)
* Bamboo travel mug ($13.52)
* Chibi Appa Watch ($19.99)
* Chibi fashion face mask ($8.79)
* Chibi phone wallet ($21.51)
* Cosmetic Bag set ($29.90) - No longer available on the website.
* Fuzzy Appa hat ($15.12)
* Heart Coin Purse ($13.52)
* Jasmine Dragon Tea Set ($27.92)
* Love Story Crossbody Bag ($55.92)
* Momo figural mini backpack ($51.19)
* Nations tote ($8.72)
* Scroll Interchangeable Charm Necklace ($13.52)
* Scrunchy Set ($8.17) - No longer available on the website.
* Southern Air Temple cardholder ($9.59)
* Water Tribe Crossbody Bag ($19.19)
* Aang & Appa Zen Garden ($10.32)
== Shop.nick.com merchandise ==
Nickelodeon used to produce a variety of merchandise for Avatar: The Last Airbender and The Legend of Korra on the no-longer existing website, shop.nick.com. The Avatar: The Last Airbender merchandise can be accessed via the following archive. The store page notably includes products that had nothing to do with Avatar: The Last Airbender such as a copy of Utlima IV: Avatar, a wooden flash drive that simply has the word "Avatar" written on it, and a video game bundle for Avatar: The Last Airbender – Into the Inferno and Super Monkey Ball, a property that does not belong to Paramount Global. The Legend of Korra merchandise can be accessed via the following archive, with a majority of the merchandise made through the usage of Zazzle. These links do not, however, provide access to the full range of merchandise that was sold through nick.com.
== Avatar x BlackMilk ==
Avatar x BlackMilk is an officially licensed Avatar fashion line with Australian women's clothing company BlackMilk, featuring many high-quality fashion pieces inspired by the franchise. The limited collection will release on May 31, 2022.
== Other ==
A wide variety of Avatar merchandise has only been made available through certain events, such as multiple San Diego Comic stores and giveaways. Fan art has been sold officially through Gallery Nucleus's website following an Avatar fan art gallery.
== Trivia ==
* Boxlunch released a number of products based on pieces of fan art submitted through a contest which was judged by Bryan Konietzko.
== References ==
Category:A to Z
Category:Merchandise
Category:Real world