Recommended Books

Campaign Books: (nuts and bolts of organizing a political
campaign)
The Campaign Manager- by Catherine Shaw
How To Win a Local Election - by Judge Lawrence Gray
Winning Elections - by Faucheux
All's Fair - by Mary Maitlin and James Carville.
Enlightening blow-by-blow account of the 1992 Presidential
campaign as told by both the Bush and Clinton camps.
How To Beat the Democrats (and other subversive ideas) - by
David Horowitz (Good rhetoric to use in press releases and
in speeches if you change 'Republican' to 'Libertarian.')
Sales Books:
Selling for Dummies -by Tom Hopkins
Prospecting for Dummies - by Tom Hopkins
Advanced Sales Strategies - by Brian Tracy
The 25 habits of Highly Successful Salespeople - by Steve
Schiffman
Power Sales Presentations - by Steve Schiffman
Fundraising Books
Fundraising For Dummies - another yellow and black dummies
book which is excellent.
If every LP activist would read one sales book and one
campaign book, we would be light-years ahead of where we are
now. All of our decisions would be better - informed. Our
public perception would be better. We all need to
understand and appreciate that we are in the communications
business.
Also cassette tapes and CDs are available by the same
authors. Brian Tracy- The Psychology of Selling is an
excellent two-tape program which will help you persuade
people to join the LPPa or to accept L/libertarian platform
positions.
I also recommend the Pioneer Valley Libertarian Association
Candidate Support Disk. This is well worth the $5 suggested
donation. There are also some good campaign manuals
available online and in the LPPa archives.