Pandora

Pandora is a subscription based music streaming service owned by the broadcasting corporation Sirius XM Holdings that is presently based in Oakland, California inside of the United States.https://www.pandora.com/about The app was officially launched in September 2005. The service carries a focus on recommendations based on the "Music Genome Project", which is a means of classifying individual songs by musical traits such as genres and shared instrumentation. The service originally launched in the consumer market as an internet radio service that would generate personalized channels based on these traits as well as specific tracks liked by the user; this service is available in an advertising-supported tier and additionally a subscription-based version. In 2017, the service launched Pandora Premium, which is an on-demand version of the service more in line with contemporary competitors.
==History==
The channel was created in October 24, 2005.https://www.youtube.com/user/Pandora
The company was founded in 2000 as Savage Beast Technologies, and initially conceived as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform. In 2005, the company shifted its focus to the consumer market by launching Pandora as an internet radio product. Pandora is a freemium service; basic features are free with advertisements or limitations, while additional features, such as improved streaming quality, music downloads and offline channels are offered via paid subscriptions.
Listeners can tune into established genre stations, other users' stations or create their own stations based on their musical interests. The user can use thumbs up and thumbs down buttons to declare whether they like a track or not, which determines whether similar songs should be played in the station. A second thumbs down to the same artist will ban that artist from the selected station. A thumbs down immediately skips a song, but the number of times a user can skip tracks is limited unless they are using one of the paid subscription plans, or opts to watch a video ad. More than 450 musical attributes are considered when selecting the next song. These 450 attributes are combined into larger groups called focus traits, of which there are 2,000. Examples of these are rhythm syncopation, key tonality, and vocal harmonies.
Pandora is available in a free advertising-supported service, and a subscription-based tier known as "Pandora Plus" (rebranded from "Pandora One" in September 2015), which also features offline playback support using a prediction mechanism, and more skips and replays.
,In March 2017, a third tier known as "Pandora Premium" was launched, which allows users to listen to and create playlists of individual songs on-demand (making it more in line with competing services such as Apple Music and Spotify). The recommendation engine can also be used to generate playlists of similar songs. Pandora also emphasized a use of machine learning and manual curation, including filtering out low-quality content such as "knock-off covers" and karaoke tracks.
In October 2019, Pandora added full song credits to their app, displaying the data on who contributed to which song.
In February 2019, Sirius XM Holdings acquired Pandora for $3.5 billion in stock. https://variety.com/2019/biz/news/sirius-xm-completes-acquisition-of-pandora-1203125882/ In 2021, Pandora had about 55.9 million active monthly users, and 6.4 million subscribers. As of 2022, Pandora reportedly had fewer than 50 million. https://www.musicbusinessworldwide.com/pandora-now-has-fewer-than-50m-monthly-listeners/
==References==
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