Valley River Center

Valley River Center is a super-regional-class shopping mall located in Eugene, Oregon, U.S. It is the largest shopping center between Portland and Sacramento. The mall features over 90 local and national stores and restaurants. Anchor stores include JCPenney, Macy's, Regal Cinemas, and Round One Entertainment. Located on the banks of the Willamette River, the mall is easily accessible by bike and walking paths. 
== History ==
The mall opened in 1969 with JCPenney and Meier & Frank as the original anchors. Later expansions added Montgomery Ward and The Bon Marché to the mall. In 2001, Montgomery Ward closed its doors, eventually replacing it with Regal Cinemas. In 2003, The Bon Marché operated as Bon-Macy's until 2005 when it fully changed to Macy's. In 2006, The Macerich Company, the firm managing the property, purchased the property from the previous owner, Grosvenor. In that same year, Macy's moved from the smaller Bon Marché building into the bigger Meier & Frank building, selling its original location to Gottschalks, which opened a year later. On March 12, 2019 it was announced that Round One Entertainment would be opening an amusement center in the former Gottschalks anchor building sometime in late 2019.
== In popular culture ==
In 1979, some scenes for the movie How to Beat the High Cost of Living were filmed in Valley River Center.
== Tenants ==
* Adventure! Children's Museum
* Airsoft 10
* All American Ice Cream & Frozen Yogurt
* American Eagle
* Bath & Body Works/White Barn
* BJ's Restaurant And Brewhouse
* Bobahead
* The Body Shop
* BoxLunch
* Buckle
* Build A Bear Workshop
* Cafe Aroma
* Candy Tyme
* Cellairis
* Champs Sports
* Christina's
* Cinnabon
* Claire's
* Cotton On Group
* Cricket Wireless
* DMV, Oregon
* The Duck Store
* Elephant Trunk
* Eugene Nail La Belle
* F.Y.E
* Foot Locker
* Forever 21
* Foxy Brows
* Fuego
* Fuji Japanese Steakhouse
* GameStop
* GNC
* H&M
* Hallmark
* Harry Ritchie's Jewelers
* Hollister
* Hot Topic
* I and I
* J. Jill
* Jamba Juice
* JCPenney
* Journeys
* Kay Jewelers
* Lane Bryant
* LensCrafters
* Lids
* LOFT
* Lola Soap
* Macy's
* Macy's Backstage
* Maurices
* Memory Lane
* One World
* Oriental Magic Reflexo
* Pacsun
* Panda Express
* Piercing Pagoda
* Pink by Victoria's Secret
* Regal Cinemas
* Rife's Home Furniture
* Round One Entertainment
* Rue21
* Sarku Japan
* Sephora
* Souper Bowls
* Spencer Gifts
* Subway
* Sunglass Hut
* Texas Roadhouse
* T-Mobile
* Toky Roll
* Torrid
* Vans
* Verizon Wireless
* Victoria's Secret
* Visionworks
* Vitaleta
* West End Boutique
* Wetzel's Pretzels
* Windsor
* Zumiez
Category:Regional malls
Category:Shopping Malls
Category:Malls in the United States
Category:Malls in Oregon
Category:Malls that opened in 1969