Umru

Umru Rothenberg, (born: ), known online as umru or umru mayne is an Estonian-American music producer.
==Content==
His YouTube channel is dedicated to his music, live shows and remixes.
== Collaborations ==
Umru became the center of attention due to his collaboration with Charli XCX. He met her when A.G. Cook asked him to contribute to producing her song I Got It, and after he played at several of her parties he helped her produce the song Click. https://twitter.com/FckyeahCharli/status/1018939382852673536 Umru has been referenced in her songs twice; the first was in the verse "Umru goes to school on weekdays on the weekend 4aming" and the second was "Found umru on lanaboards".https://twitter.com/FckyeahCharli/status/1285741944866562049https://twitter.com/FckyeahCharli/status/1149745838933123073
He has gone on to collaborate with other big names such as Rebecca Black, 100 gecs and Tommy Cash.https://twitter.com/pcmus/status/1479514127219449867https://www.youtube.com/watch?v=m36LsyAJ8Gwhttps://pitchfork.com/features/cover-story/100-gecs-interview-new-album-10000-gecs/
On December 9, 2022, Calliope Mori tweeted a list of her collaboraters for her new album Sinderella, naming Pretty Patterns, Multiverse Monarch and umru amongst others.https://twitter.com/moricalliope/status/1601268260749524994
== Controversy ==
On December 16 2022, umru tweeted "hey everyone, I'm sorry about the mori calliope song - I was asked for instrumentals by universal japan and didn't look into the artist or know about what she had said. I won't promote it further and I'll do better at fully researching the artists I produce for in the future." Later, umru tweeted screenshots of tweets from 2014 by an account allegedly belonging to Calliope which contained different variations of the n-word, before locking his account.https://twitter.com/umru_/status/1603556571417661440 (deleted)https://64.media.tumblr.com/37a78fa843b5e5ab3e18a7c31a7d2cf6/648bbc4c13062a7f-75/s1280x1920/3a506b648a1f239bea0fb03c96dddec6b259a5f1.jpghttps://64.media.tumblr.com/289587d9f563efe4820f609a4a95cfea/648bbc4c13062a7f-ff/s640x960/07619770abce8f4e3cf45a3ad5fcc56591b5153f.pnj
umru received backlash because revealing said account is possibly illegal under Japanese law (where COVER, hololive's parent company, is based). He was also critisized because those tweets were made over a decade ago.https://www.reddit.com/r/Hololive/comments/zo65zc/whats_going_on_with_mori_calliope/
==Partnerships==
===Sponsorships===
umru works as a concept designer for Parent Company C.https://twitter.com/ParentCompanyc/status/1156613102533824519 He is also partnered with PC Music and Moment.https://twitter.com/pcmus/status/1501620032153042958https://twitter.com/SpliceMoment/status/1511032167874367500https://web.archive.org/web/20191103021904/https://twitter.com/umru_
===Charity work===
In April 2021, he raised money for inTRANSitive, a charity dedicated to helping transgender people in emergency situations.https://www.instagram.com/p/CNLjEHuDAyy/
In May 2021, he raised money for charities dedicated to emergency funds for COVID-19 patients in India.https://web.archive.org/web/20210531020255/https://twitter.com/umru_
== Political views ==
umru has expressed support for the ACAB and Black Lives Matter movements.https://web.archive.org/web/20200710183556/https://twitter.com/umru_ He has also expressed support for Palestine and joined the Musicians for Palestine movement.https://scenenoise.com/News/68-Track-Mutants-Vol-5-Album-to-Raise-Funds-for-Palestine
==Personal life==
umru was born in New York to and Jaanika Peerna.https://www.thelineofbestfit.com/features/interviews/umru-on-the-risehttps://www.ctinsider.com/news/article/Abraham-Rothenberg-2147210.php He is Estonian and Jewish.https://web.archive.org/web/20211021180953/https://twitter.com/umru_/status/1451249384579112966 His father is a musician as well.https://news.njit.edu/release-njits-david-rothenberg-offers-ocean-possibility-music-makershttps://twitter.com/splice/status/1285332754473811973https://web.archive.org/web/20210528000246/https://twitter.com/umru_ 
After hearing Mr. Carmack, Sam Gellaitry, Cashmere Cat, the members of collectives like Courteous Family and PC Music, and attempting to emulate them, he decided to pursue music as a career, having played drums in middle school and majoring in music at the City College of New York.https://ons-manual.onsclothing.com/fashion/dj-umru-wears-ons-clothing/https://rain-mag.com/umru-has-all-the-comfort-noise-you-need/
umru has also travelled to Estonia before and holds dual citizenship of both Estonia and the United States of America. Other countries he has travelled to include Germany and Finland.https://web.archive.org/web/20210828194224/https://twitter.com/umru_/status/1431697685778735110https://www.instagram.com/p/BXdL8DpDmyx/?hl=en
==Trivia==
*According to umru, Charli XCX asks him to leak her music on lanaboards.https://twitter.com/FckyeahCharli/status/1285741944866562049
*umru hates PewDiePie. When he saw PewDiePie listening to one of his songs on Spotify he tweeted that he would like to ban him from listening to any of his songs.https://web.archive.org/web/20200804190948/https://twitter.com/umru_/status/1290712311670476801
*He is a fan of Finnish rap music.https://twitter.com/umru_/status/1601345491329241088
==Gallery==
Umru 2.webp|link=https://tankmagazine.com/tank/2019/04/tank-mix-umru
Umru 2b.webp|link=https://www.last.fm/music/umru/+images/3dbb71cc58ae8aeacdc94234b0f51d07
Umru 2c.jpg|link=https://ons-manual.onsclothing.com/fashion/dj-umru-wears-ons-clothing/
==References==
Category:Music YouTubers
Category:Estonian YouTubers
Category:American YouTubers
Category:Users who joined in 2017