Mattel CEO

The Mattel CEO is the overarching antagonist of the 2023 comedy-drama Barbie film. He is a businessman who makes sure that no Barbies get into the real world and tries to get rid of them when they do. He has a change of heart at the end of the movie, but for selfish reasons since it would make him money.
He was portrayed by , who also played Buddy Hobbs in Elf, Harold Crick in Stranger Than Fiction, and Brennan Huff in Step Brothers, and voiced Megamind in the film of the same name, Ted Shackleford in the 2006 animated film Curious George, President Business and The Man Upstairs in The Lego Movie franchise, and Reggie in Strays. 
==Personality==
The Mattel CEO first appeared to be a rude and arrogant businessman who was highly respected by everyone who worked in the office building. When he first heard about Barbie being in the real world he said it was horrible and they must capture Barbie and trap her in a box. He can be cruel as he launched a full attack to find Barbie but was fairly affable the whole time. 
At the end of the movie he finally agrees to Barbieland and the Real World being equal but only did so to make money. He is considered an anti-hero though due to finally changing his ways at the end of the movie.
==Trivia==
*The Mattel CEO appears to be a parody of the real life CEO of Mattel, .
*A common fan theory is that he is a former Allan.https://www.reddit.com/r/FanTheories/comments/163yy7y/barbie_spoilers_will_ferrells_ceo_character_is/
*A more common fan theory is that he's Buddy Hobbs from Elf, also portrayed by Will Ferrell.
*Christopher Miller, one of the directors of The LEGO Movie, hinted that Ferrell's portrayal of the Mattel CEO may be the same character as The Man Upstairs from The LEGO Movie.https://twitter.com/chrizmillr/status/1686111311518916613
==References==
== Navigation ==
Category:Movie Heroes
Category:Comedy Heroes
Category:Barbie Heroes
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Category:False Antagonist