SBO

== 1972-1980 ==
Its the First and Five Years of this existence, SBO identified to itself with a still image of this original logo a ticket square rounded and the channel's full name, Stooges Box Office, surround by Television Box.
== 1975-1980 ==
SBO's ironic logo has looked essentaitlly the same time since 1975, utilizing a simple wordmark with a circle inside the "O" in "SBO". On difference is that early logo had the "O" overlapping the "B." On IDs the logo was often accompanied by three lines colored red, green and blue, below next to it. This logo and the next one were both designed by Betty Brugger, the art director, for Time-Life at the time.
== 1980-present ==
On January 1, 1980, the 1975 logo was resvied with the "O" in SBO moved off of the "B" to the right As a result the previous logo and its tri-colored lines were gradually phased out in 1980. A major reason for this change was that partially obscured "B" of previous logo gave many the impression it was an "E."