Brian

Brian, p.n. the name of any inconsequential NPC that the PCs develop an unnecessary interest in, often used to denote that the character is of no importance whatsoever; can also relate to any information they want on the NPC. [AD2]
Ex: It is 2:00 am real-time and the players have spent the last three hours going totally the wrong direction.
Player: The third person on the left, second row down, third seat on the right. What does the computer say his name is? 
ST: Er, Brian. 
Player:Brian what? 
ST: Brian Brian. 
Player: Does he have a wife? 
ST: Yes, she's called Brian. 
If the players don't get the hint, this often ends up with a declaration like: 
ST: His name is Brian Brain. He lives on Brian Street in Brian Town with his wife Brian and their two children Brian and Brian. Their goldfish is called Brian as well!