Post Foods

Post Foods was founded in 1895 by C.W. Post. Famed today for its roster of cereals, its first product was Postum, a roasted grain beverage sold as a coffee substitute, followed shortly by Grape-Nuts in 1897. Today its list of cereal brands include The Flintstones themed line of Pebbles cereal, Honey Bunches of Oats and Shredded Wheat.
In 1984, select Post cereals offered a chance to win a trip to New York City, among other prizes, as a tie-in promotion with The Muppets Take Manhattan.
In 1988, Post marketed Cröonchy Stars, the Swedish Chef's cereal. The cereal was marketed with three television commercials starring the Chef, and various promotional offers, including a Cröonchy Stars doll.
In 2013, Post Foods and Sesame Workshop launched Post C is for Cereal a Sesame Street themed cereal, with Elmo (apple), Cookie Monster (banana), and Big Bird (strawberry).
==References==
* Gonzo eats Kap'n Alphabet Cereal in the 1999 film Muppets from Space, spoofing Post cereal Alpha-bits, as well as Cap'n Crunch.
*In The Sesame Street Dictionary, in the entry for "bowl," Cookie Monster wonders what kind of cereal a ghost eats. The answer, naturally, is Ghost Toasties (a reference to Post Toasties, "the heap good corn flakes.")
==External links==
* Official page
* Post Sesame Street Cereal official page
* Eric Schroeder, "Post launches Sesame Street Cereal", Food Business News, 19 February 2013.
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Category:Marketing Tie-Ins
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Category:Sesame Street Food Products
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