Super Bowl halftime show

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The Super Bowl is an entertainment event held during the halftime break of the (NFL) championship game since 1966. It has attracted major advertising sponsors and in recent decades has become a major media event headlined by chart-topping musical performers. Performers are typically not paid directly by the NFL, but the public exposure leads to substantial increases in music sales.It's wild that Rihanna won't get paid for her Super Bowl halftime show by William Hughes, The A.V. Club. 2023-02-10.
==History==
The following halftime shows involved individuals or companies related to Apple Inc.
===2022===
Held on February 13, 2022 at in Los Angeles, California, the was headlined by Beats Electronics co-founder Dr. Dre, along with , , , , and . The production was sponsored by and won 3 .The Pepsi Super Bowl LVI Halftime Show Starring Dr. Dre, Snoop Dogg, Mary J. Blige, Eminem, Kendrick Lamar, 50 Cent, Academy of Television Arts & Sciences. Accessed 2023-02-11.
The Call - Pepsi Super Bowl LVI Halftime Show trailer
Pepsi Super Bowl LVI Halftime Show|link=https://www.youtube.com/watch?v=gdsUKphmB3Y
===2023===
Starting with , held at in on February 12, 2023, the was sponsored by Apple Music, replacing longtime sponsor PepsiCo. A visibly pregnant was the headline act of the show.Apple Music releases Rihanna trailer for Super Bowl LVII Halftime Show by Andrew Orr, AppleInsider. 2023-01-13. She stated that the had been revised 39 times to adapt to fit within the 13-minute duration of the performance.Rihanna says Super Bowl Halftime Show setlist has changed 39 times by Tre'Vaughn Howard, CBS News. 2023-02-09. An estimated $21.5 million in brand exposure was generated for Apple during the event.Study: Super Bowl halftime show delivers Apple Music US$21.5m in brand exposure by Rory Jones, SportsPro. 2023-02-16. The production won 2 .The Apple Music Super Bowl LVII Halftime Show Starring Rihanna, Academy of Television Arts & Sciences. Accessed 2024-02-01. The event could be watched through the Fox Sports or NFL apps.How to watch the Super Bowl live tonight — streaming or cable by Nicole Lee, Yahoo Entertainment. 2023-02-12.
Rihanna Is Back - Apple Music Super Bowl LVII Halftime Show trailer
Rihanna’s Apple Music Super Bowl LVII Halftime Show|link=https://www.youtube.com/watch?v=HjBo--1n8lI
“Run This Town” - The Road to Halftime Starts on Rihanna Drive - Apple Music
“Diamonds" - Rihanna-Inspired Jewelry by A$AP Eva - Apple Music
A Rihanna-Inspired Ball Set to “Pose“ - Apple Music
“Stay” - Performed by NFL Fans - Apple Music
Rihanna Super Bowl half time show news conference
===2024===
 was held at in on February 11, 2024, with the again sponsored by Apple Music. was the headline act of the show, two days after the release of his studio album. Special guest performers included , , , , , and . The event could be watched through , , or the NFL app.How to watch Super Bowl 2024 by Amy Skorheim, Engadget. 2024-01-30.Who performed at the Super Bowl 2024 halftime show? Here's a full list of performers, CBS News. 2024-02-11.
Where’s Usher? Apple Music Super Bowl LVIII Halftime Show (Official Film)
Usher’s Apple Music Super Bowl Halftime Show|link=https://www.youtube.com/watch?v=7hYbrdC_-s8
The Official USHER Interview - Apple Music
USHER- The Apple Music Halftime Show Interview
Usher- Super Bowl LVIII Halftime Show, ‘COMING HOME’ & Legacy - Apple Music
Usher Has A Confession - Apple Music Halftime
Kim Kardashian Has A Confession - Apple Music Halftime
Deion Sanders Has A Confession - Apple Music Halftime
Marshawn Lynch Has A Confession - Apple Music Halftime
Odell Beckham Jr. Has A Confession - Apple Music Halftime
===2025===
 is scheduled to be held at the in , on February 9, 2024, with the again sponsored by Apple Music. has been announced as the headline act of the show.Kendrick Lamar to Headline 2025 Apple Music Super Bowl LIX Halftime Show by Mesfin Fekadu, Hollywood Reporter. 2024-09-08..@kendricklamar. #AppleMusicHalftime. NOLA. 2.9.2025. #SBLIX by NFL, X. 2024-09-08.
==References==
==See also==
*Apple Music Festival, a series of live events organized by Apple from 2007 to 2016.
*Apple Music Live, a series of sponsored events streamed through Apple Music since 2019.
==External links==
*Super Bowl Halftime Show at the National Football League
**NFL introduces the Apple Music Super Bowl Halftime Show (2022-09-23)
*Super Bowl Halftime Headliners at Apple Music
**Super Bowl LVII Halftime Show Playlist
***Rihanna's Road to Halftime
***Live from Super Bowl LVII (radio)
**Super Bowl LVI Halftime Show Playlist
*** Live from Super Bowl LVI (video)
**Super Bowl LV Halftime Show Playlist
* at Wikipedia
===Articles===
*How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product by Jeff Beer at Fast Company (2023-02-13)
Category:Apple events
Category:1966 introductions