NIC - Don't Be A Clown (2023, United Kingdom)

The NIC's first campaign was a series of posters and one public information film (PIF), warning people against huffing laughing gas (nitrous oxide, or N2O).
Description: The PIF opens with a clown sitting on a park bench against a white background, chuckling to himself whilst an unseen voice talks to him from behind the camera. He goes on to tell a story about how his life has gone down the drain, his bank account is empty, he has no job, and his friends won't talk to him; laughing all the way to the end, at which point he finally breaks down in tears. The tagline, "Don't be a clown, laughing gas ruins lives" then fades in alongside the NIC logo.
FX/SFX: Live-action
Sounds: We hear the voices of the narrator and the clown, as well as the clown's laughing and crying.
Availability: Can be found on NIC's official YouTube and PeerTube channels.
Scare Factor: Low, but it would be high for anybody who suffers from coulrophobia.
Category:United Kingdom
Category:Low-rated PIFs
Category:Drug PIFs
Category:Northumberland Information Collective