MagicCon

MagicCon is series of festivals, introduced by Wizards of the Coast in 2023. Initially, they were part of Magic's 30th anniversary celebrations that started with Magic 30. Organizing partners are ReedPop and Pastimes. The event was expanded to include Dungeons & Dragons starting with MagicCon Chicago 2025.
==List of MagicCons==
Title 	Dates 	Featured Set 	Key Art
MagicCon: Philadelphia 	February 17-19, 2023 	Phyrexia: All Will Be One 	
MagicCon: Minneapolis 	May 5-7, 2023 	March of the Machine 	
MagicCon: Barcelona 	July 28 – 30, 2023 	The Lord of the Rings: Tales of Middle-Earth	
MagicCon: Las Vegas 2023	September 22–24 2023 	Wilds of Eldraine 	
MagicCon: Chicago 	February 23-25, 2024 	Murders at Karlov Manor 	
MagicCon: Amsterdam 	June 28-30, 2024 	Modern Horizons 3 	
MagicCon: Las Vegas 2024	October 25-27, 2024 	Duskmourn: House of Horror 	
MagicCon: Chicago 2025 	February 21-23, 2025 	Aetherdrift 	
MagicCon: Las Vegas 2025	June 20–22, 2025 	Final Fantasy 	
MagicCon: Atlanta 2025 	September 26–28, 2025	Edge of Eternities 	
==Events==
Each MagicCon features:
*Pro Tour Qualifiers for the next Pro Tour
*A Cosplay contest
*A Command Zone
*The Art of Magic artist booths
*Panels
*The Unknown Event a surprise event hosted by Gavin Verhey.
*A Black Lotus VIP Event
**Planechase Unknown a Commander event hosted by the Casual Play Design team.
*Dedicated On-Demand Events
*Dungeons & Dragons events (since 2025)
===Festival in a Box===
Festival in a Box promotions are MagicCon content delivered at home. The concept was introduced for Magic 30 in October 2022.This is usually a combined package of products and promos offered at the relevant MagicCon, available through the Wizards of the Coast webshop secretlair.wizards.com. A Secret Lair Drop is often also part of the package.
===Pro Tour===
Each MagicCon features a Pro Tour tournament as the main event.
===Secret Lair Showdown===
At each MagicCon, a Secret Lair Showdown was played. Players have four opportunities to compete in Secret Lair Showdown Qualifiers leading to 32 qualified players experiencing the Sunday Secret Lair Showdown Championship. These events feature several exclusive Secret Lair Prize cards only available through these events.
====SL Showdown prizes====
Year	Participation	Top 32	Champion
2023	 	 	(only four in existence)
2024	 	 	(only four in existence)
===Open Events===
Starting in July 2023 with MagicCon: Barcelona, Open Events were added to the line up. For MagicCon: Las Vegas the total prize pool was increased to $100,000. In 2025, the open events at MagicCons were abandoned in favor of the separate Spotlight Series. 
===Magic: The Gauntlet===
Magic: The Gauntlet was a new funky format added in 2025. In this format you build a sealed deck to play, draft a different deck to play, and then mash them both together for a final round of play.
===The Secret Lair Spectacular===
The Secret Lair Spectacular was also added in 2025, replacing the Secret Lair Showdown. This event features a unique experience with the wild, wacky nature of Secret Lair. It is played with Modern decks. As a special action, once during your turn, you can call a judge to use your redemption challenge item to enter the Secret Lair. Entering the Secret Lair adds a specially designed deck of planechase cards to help turn the tide of the game. This variant uses all the rules for the Planechase format. Special promos are distributed over six rounds of play.
===Savvy Pin Trader's League===
Also new in 2025 was the Savvy Pin Trader's League. It is Sealed with a twist. You can trade cards you open with other players inside the event and develop your deck throughout the league. You get an event pin just for playing.
==Promos==
Starting in 2023, special promotional cards were given to participants of MagicCons:
Year	MagicCon 	Frame / art 	Promo	Information below the text box	Festivalin a Box 	Notes
2023	Minneapolis 2023 	Alternate art 	 	Festival 	 	
2023	Barcelona 2023 	Alternate art 	 	Secret Lair Promo 	Art by GodMachine. 	
2023	Las Vegas 2023 	Alternate art 	 	MagicCon Las Vegas 2023 	 	For taking a Doctor-worthy selfie at the Doctor Who event.
2023	Las Vegas 2023 	Alternate art 	 	Secret Lair Promo 	Art by Graham Yarrington. Also for attendees who spend over $150 at the show store on-site. 	
2024	All 2024 MagicCons	Textless 	 	Festival 	 	For all 2024 MagicCon attendees
2024	Las Vegas 2024 	Alternate art borderless	 	Secret Lair Promo 	Also for attendees of MagicCon Chicago 2024 who spend over $150 at the show store on-site. 	
2024	Las Vegas 2024 	Alternate art 	 	Secret Lair Promo 	Also for attendees of MagicCon Amsterdam 2024 who spend over $150 at the show store on-site.	
2024	Las Vegas 2024 	Full-art 	 	Secret Lair Promo 	 	
2024	Las Vegas 2024 	Test card 	 	Test card 	 	
2024	New York 2024 	Alternate art 	 	Promo 	 	For panel attendees. Also distributed at World Championship 30 in Las Vegas. Depicts Doctor Strange.
2025	All 2024 MagicCons	Textless 	 	Festival 	 	For all 2025 MagicCon attendees
2025	Chicago 2025 	Retro frame 	 	1 Promo 	 	
2025	Chicago 2025 	Futureshifted 	 	2 Promo 	 	
2025	Chicago 2025 	Futureshifted 	 	3 Promo 	 	
2025	Chicago 2025 	Test card 	 	Test card 	 	
==References==
Category:Conventions