WHLA

Not to be confused with the real-life WHLA in La Crosse, WI
WHLA (channel 2) is a television station in Eau Claire, Wisconsin, affiliated with The CW. The station is owned by Journal Media Group. 
== Loss of CBS affiliation ==
On Dec. 4, 2017, ratings for the Eau Claire/La Cross market came in, and in a shocking twist, WHLA came in dead last in the market. CBS wanted to give WHLA three months to improve it's ratings or risk losing the affiliation. Rather than putting up a fight, Journal made the announcement that on April 2, 2018, WHLA will leave CBS, ending a 63-year partnership between the two. "This was a very difficult decision to make. CBS wanted to give the station three months to improve it's ratings. But after consideration, we realized that three months is not enough time to improve the station's ratings, so rather than fighting with the network and trying to keep the affiliation, we decided to give up the affiliation without a fight because the network deserved better," CEO Stephen J. Smith announced at the press conference. Later on, it was announced that WLAW (which was a YesNet affiliate) will be the new CBS affiliate (and their YesNet affiliation will move to 56.2), while WHLA will join The CW, taking that affiliation away from WTMB-DT2's subchannel. On Apr. 2, 2018, WHLA officially became a CW affiliate. 
== Programming Schedule ==
 	Mon 	Tues 	Wed 	Thurs 	Fri 	Sat 	Sun
4 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
4:30 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
5 AM 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Paid Program 	Paid Program
5:30 AM 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Chicago P.D. 	Paid Program 	Paid Program
6 AM 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	Double Dare 3000 	Bozo's Circus
6:30 AM 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	MEGA Guts 	Bozo's Circus
7 AM 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	Popstar! Today 	Ben 10: Ultimate Challenge USA
7:30 AM 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Morning Blend 	The Island Boat 	Legends of the Hidden Temple
8 AM 	Maury 	Maury 	Maury 	Maury 	Maury 	One Magnificent Morning 	Religious Programming
8:30 AM 	Maury 	Maury 	Maury 	Maury 	Maury 	One Magnificent Morning 	Religious Programming
9 AM 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	One Magnificent Morning 	Religious Programming
9:30 AM 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	One Magnificent Morning 	Religious Programming
10 AM 	Karamo 	Karamo 	Karamo 	Karamo 	Karamo 	One Magnificent Morning 	Religious Programming
10:30 AM	Karamo 	Karamo 	Karamo 	Karamo 	Karamo 	One Magnificent Morning 	Religious Programming
11 AM 	Maury 	Maury 	Maury 	Maury 	Maury 	Moviefone TV 	Religious Programming
11:30 AM	Maury 	Maury 	Maury 	Maury 	Maury 	To the Rescue 	Religious Programming
12 PM 	The Pyramid 	The Pyramid 	The Pyramid 	The Pyramid 	The Pyramid 	Soul Train 	Paid Program
12:30 PM	Press Your Luck 	Press Your Luck 	Press Your Luck 	Press Your Luck 	Press Your Luck 	Soul Train 	Paid Program
1 PM 	Match Game 	Match Game 	Match Game 	Match Game 	Match Game 	Various Programming 	Various Programming
1:30 PM 	Hollywood Squares 	Hollywood Squares 	Hollywood Squares 	Hollywood Squares 	Hollywood Squares 	Various Programming 	Various Programming
2 PM 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Various Programming 	Various Programming
2:30 PM 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Various Programming 	Various Programming
3 PM 	Karamo 	Karamo 	Karamo 	Karamo 	Karamo 	Various Programming 	Various Programming
3:30 PM 	Karamo 	Karamo 	Karamo 	Karamo 	Karamo 	Various Programming 	Various Programming
4 PM 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	Various Programming 	Various Programming
4:30 PM 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	The Steve Wilkos Show 	Various Programming 	Various Programming
5 PM 	TMZ Live 	TMZ Live 	TMZ Live 	TMZ Live 	TMZ Live 	Bob's Burgers (Back to Back)	Family Guy (Back to Back)
5:30 PM 	TMZ Live 	TMZ Live 	TMZ Live 	TMZ Live 	TMZ Live 	Bob's Burgers (Back to Back)	Family Guy (Back to Back)
6 PM 	Dish Nation 	Dish Nation 	Dish Nation 	Dish Nation 	Dish Nation 	The Good Doctor 	CW Programming
6:30 PM 	TMZ 	TMZ 	TMZ 	TMZ 	TMZ 	The Good Doctor 	CW Programming
7 PM 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming
7:30 PM 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming
8 PM 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming
8:30 PM 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming 	The CW Programming
9 PM 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9
9:30 PM 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9 	WHLA News @ 9
10 PM 	Dish Nation 	Dish Nation 	Dish Nation 	Dish Nation 	Dish Nation 	TMZ 	Chicago P.D.
10:30 PM	TMZ 	TMZ 	TMZ 	TMZ 	TMZ 	TMZ 	Chicago P.D.
11 PM 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Movie 	Women Of Wrestling
11:30 PM	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Family Guy (Back to Back) 	Movie 	Women Of Wrestling
12 AM 	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Movie 	Made in Hollywood
12:30 AM	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Bob's Burgers (Back to Back)	Movie 	Moviefone TV
1 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
1:30 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
2 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
2:30 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
3 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
3:30 AM 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program 	Paid Program
Category:Channel 2
Category:La Crosse, Wisconsin
Category:Wisconsin
Category:Journal Media Group
Category:Television channels and stations established in 1955
Category:Eau Claire, Wisconsin
Category:CW network affiliates
Category:Former CBS affiliates