Shinola

Shinola is an American lifestyle brand founded in June 2011 by Tom Kartsotis. Its name originates from the shoe polish with the same name.
==History==
The original Shinola shoe polish brand was founded in 1877, and went out of business in 1960. The retail company was founded in 2011 by Kartsotis under his investment company, Bedrock. Kartsotis wanted to create a high end American watch manufacturing brand to rival Swiss watchmakers at a lower price point. Bedrock decided to acquire the Shinola brand after an associate used the World War I-era expression "You don't know shit from Shinola" as a rejoinder to Kartsotis' stated ambitions for the company. Unexpectedly, the joke caused a serious discussion about restoring the Shinola brand.
==Channel==
The channel was created on October 23, 2013, and the first video was uploaded on November 26, 2013. The channel uploads a variety of content, such as vlogs, commercials, and overviews.
Category:Vlogging YouTubers
Category:American YouTubers
Category:Users who joined in 2013