Vodafone

==1984–1997==
Vodafone originally launched on July 17, 1985 as an operating brand of Racal Telecom in the UK. In 1991, Racal Telecom de-merged from Racal Electronics plc and then renamed to Vodafone Group plc.
==1997–present==
===1997–2006===
In 1997, the infamous speech mark was unveiled. During this era, Vodafone's then-recent acquired subsidiaries in many countries, as well as its partner networks (which Vodafone had no investment there) would be marketed under the dual-brand scheme, where the Vodafone brand is added at the end of the local brand (e.g. D2-Vodafone in Germany, JPhone-Vodafone in Japan).
In the early 2000s, all international subsidiaries phased out their local identity in favor of solely Vodafone brand.
===2006–2017===
In 2006, Vodafone modified the 1997 logo slightly. The wordmark is now in a different font. During Summer 2013, the Vodafone wordmark was removed, as most people could recognize the speech mark logo as Vodafone. The rollout began in September.
===2017–present===
On October 6, 2017, Vodafone unveils new positioning and brought the speech mark back to 2D along with its eponymous custom font made by Brand Union (now Superunion), which previously worked with them in 2006 and 2013, respectively.
It also introduced a new campaign and strapline 'The Future Is Exciting. Ready?' with stroke version of speech mark as an outline to its following marketings and advertisements.
*New Logo for Vodafone by Brand Union – Brand New
*Vodafone announces new brand positioning strategy - Vodafone UK News Centre
==External links==
*Vodafone
Category:Vodafone
Category:Telecommunications
Category:Mobile phone companies in the United Kingdom
Category:Telecommunications companies in the United Kingdom
Category:Open Handset Alliance
Category:Internet providers
Category:Cable television companies
Category:International
Category:United Kingdom
Category:London
Category:Mobile network operators in the United Kingdom
Category:Retail outlets in the United Kingdom
Category:1980s
Category:1984