GMA Network

GMA Network (Global Media Arts or simply GMA) is a Philippine free-to-air television and radio network based in Diliman, Quezon City. It is the flagship property of publicly traded GMA Network, Inc. and it is commonly signified to as the " Network" in reference to the outline of the company’s logo.
==Republic Broadcasting System==
===1950–1961===
The origin can traced back to Loreto F. de Hemedes Inc. through DZBB, which started airing its radio broadcast on March 1, 1950, and officially launched as a local radio station in Manila on June 14, 1950. Under the name, Republic Broadcasting System DZBB 580, the initials of RBS and its station name BB were based from founder Robert La Rue Stewart's name and nickname (Robert BOB Stewart). 
===1961–1974===
====1961–1965====
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Venturing into television in the 1960s, started its television station, upon the establishment of RBS TV Channel 7 (under the call letters DZBB-TV) on October 29, 1961, becoming the Philippines' fourth terrestrial television station.
====1965–1972====
====1972–1974====
==GMA Radio-Television Arts==
===1974–1977===
In 1974, RBS was rebranded as GMA Radio-Television Arts, with the acronym GMA standing for Greater Manila Area.
===1977–1992===
==GMA Rainbow Satellite==
===1992–1995===
On April 30, 1992, as part of a new ambition to reach viewers abroad, GMA again rebranded its network identity. The new logo is a rainbow, an evolution of the rainbow add-on for the 1979 logo used from the late-80s to 1992, beamed by a satellite with the colors of red, orange, yellow, green, blue, indigo and violet of which the rainbow logo design would continue until October 26, 2002. Underneath its logo is their slogan from 1975, "Where You Belong".
==GMA Network==
===1995–2002===
====1995–1998====
An overall modification was made to the "Rainbow Satellite" logo in 1995, on GMA's 45th anniversary, and the same year when GMA became GMA Network.
In print ads, it was shown enclosed by a box. On May 16, 1996, GMA formally changed its corporate name to GMA Network, Inc., with GMA now standing for Global Media Arts.
At one point, a 2D version existed but it was a placeholder for the next logo in 1998.
====1998–2002====
The final logo of the 'rainbow' was launched on September 1, 1998. In this version, the satellite was dropped from the logo (most likely because the Rainbow Satellite had been decommissioned at the time), and the "Where You Belong" slogan makes a return.
As of 2022, this logo is still used on the glass panels of the stairs inside the GMA Network Center.
===2002===
In preparation for its rebranding as the Kapuso network on October 27, 2002, GMA dropped the rainbow. It has a new tagline, . The GMA text with the logo from 1998, however, is still used as on-screen bug until October 26, 2002.
===2002–present===
On October 27, 2002, during an episode of the network's longest-running Sunday afternoon musical variety show SOP, GMA refreshed its identity for a brand new logo, which features a rainbow colored heart-shaped logo, the Kapuso, represented by the slogan .
A new 3D version of this logo is used since early 2011, on billboard advertisements. It is also used as an on-screen bug since March 22, 2011 until July 17, 2024.
On June 28, 2024, GMA launched a new station ID featuring a revised version of the 2002 logo with a new slogan, , ahead of the network's 75th anniversary in 2025. It is currently in tandem with the 2011 version of that logo.
==External links==
Category:GMA Network
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