American Express

==1853–18??==
==18??–1917==
==1917–1963==
==1963–1974==
==1974–present==
As of 2023, this logo is still used on newer infomercials for products.
====2006–2018 (primary), 2018-present (secondary)====
A radial gradient effect was added to the logo in 2006, and it was recolored in a slightly different shade of blue.
As of 2018, it was still in use in some cards.
===2018–present===
On April 9, 2018, American Express unveiled a redesigned version of its 1974 logo, created by Pentagram. The radial gradient effect was permanently removed from the logo and the color was changed again. There are subtle changes regarding the typeface, with the bottom of the second A in "AMERICAN" obscuring the C instead of connecting to it and the X detaching from the second E and the P. The "R" is also modified, as well as the "S".
The icon was also changed. The "AMEX" text is now stacked, with "AM" on top of "EX" by two and put on the right side. Their new slogan is "Don't do business/live life without it".
* Pentagram
==External links==
Category:American Express
Category:Credit cards
Category:Companies of the Dow Jones Industrial Average
Category:Companies of the S&P 500
Category:United States
Category:Card providers in the United Kingdom
Category:1850s
Category:1853