Star Trek (film)/Advertising and Marketing

<tabber>
|-| Posters=
|-| USB card wallpapers=A set of nine exclusive wallpapers were released on Star Trek-themed USB cards, with three images per card.
								
{| width=100%	
{| width=100%	
{| width=100%	
{| width=100%	
{| width=100%				
|-| Websites/Viral Marketing=
A promotional website dedicated to the new film went live at 8:05pm EST on and can be found at . The site introduced the new official logo for the film, which was also seen in the teaser trailer. Paramount also set up a page for the movie on the social-networking website Facebook where fans may congregate. 
Following the launch of the film's teaser trailer, the official website contained a hidden link to , a viral promotional site supposedly containing "surveillance footage" of the Enterprise under construction. The site features four screens, each for a different "surveillance camera", but only three are active at a time. The inactive camera, however, will sometimes come online and, for a brief instant, reveal an image of a dark corridor. The corridor actually belonged to the USS Kelvin, seen very briefly during George Kirk's brief command of the ship.
Originally located on a subdomain of Paramount.com, the official site moved on , its address becoming . On , the site was updated with wallpapers and icons depicting the images from the Comic-Con Star Trek posters in addition to an overall redesign of the site. 
|-| Promo images=The first official promotional images from the film were released on , at six separate movie websites. The images showed Pine, Quinto, Urban, Pegg, Saldana, and Yelchin in costume on the Enterprise bridge; Quinto and Pine; Bana in makeup as Nero; Pine on an icy planet; the USS Kelvin engaged in combat; and a view of the Enterprise bridge. 
On , TrekMovie.com released two new images, another of the Kelvin in action, and one of Cho in his role as Sulu. 
Yet another load of images were released on , when Entertainment Weekly put up more promotional pictures of Pine, Quinto, Cho, Bana, and Pine and Urban. 
|-| Teaser trailer=
The film's teaser trailer was completed by 30 November 2007. It debuted in theaters on , attached to Paramount's Cloverfield which, like Star Trek, is produced by J.J. Abrams. 
On , the teaser was made available for viewing at the official site and at . uploaded the United Kingdom's version of the teaser that same day. Paramount made the teaser available on a wider basis on 22 January. 
The teaser trailer features a glimpse of the remodeled USS Enterprise as it is being constructed, with the construction taking place in a drydock on Earth. Several sound bites recorded during the space race of the 1960s can be heard in the background leading up to a new recording of Leonard Nimoy reciting the famous line, "Space… the final frontier." The opening notes of the original Star Trek series theme music begin playing during Nimoy's voiceover and the unveiling of the Enterprises saucer section, followed by the sound effect of the original series transporter as the lines "Under Construction" and "Christmas 2008" appear on-screen.
The teaser was shot in October, prior to the start of principal photography on the film. It was filmed on Paramount Stage 25 and also used a part of the Paramount back lot. Half of the stage was enveloped by greenscreen and greenfloor for the insertion of CGI effects, and a giant greenscreen was utilized in the back lot. The shoot involved real welding and the handling of actual welding equipment, so experienced welders were required. 
The first welder seen in the teaser was played by Anthony Vitale. Vitale's scene was shot by the film's director, J.J. Abrams. This is unusual since scenes for trailers are generally directed by assistant directors. The rest of the teaser was directed by First Assistant Director Tommy Gormley, however. 
According to co-writer Roberto Orci, the message of the teaser is that the future as presented in Star Trek is not as far off as it once was. He also explained the logic of having the Enterprise being built on Earth rather than in space, noting that components of the ship can be built on Earth and assembled anywhere and that the Enterprise is not "some flimsy yacht that has to be delicately treated and assembled." He also feels that it makes more sense to construct the ship within a natural gravity well rather than an area that will require an artificial gravity field. In addition, Orci states that the term "Under Construction" used in the teaser is to convey both a "literal interpretation" that the movie is currently being put together and to convey the idea that the future of Star Trek may be coming soon. 
|-| Super Bowl spot=A thirty-second trailer for the film aired during on 1 February 2009. It showed footage from the film not previously seen in the earlier trailers. Star Trek is the first film in the franchise to be given a Super Bowl spot, emphasizing the studio's attempts to draw in a larger audience.
|-| Merchandising/Promo Partners=
</tabber>