Merchandise

This page is to show all merchandise with both Sonic and Shadow or products that have Sonic and Shadow counterparts that can be bought together.
== Japan ==
=== SEGA Japan Shop ===
During 2024, new Sonic and Shadow merchandise were released together for Sonic's birthday. This merchandise line is specifically for only Sonic and Shadow and each have a counterpart to each other. It can be bought on the official SEGA Japan online store and AmiAmi. During it's announcement/release, the website also had a banner image on the side to show the Sonic and Shadow merchandise. This merchandise line includes: T-shirts (Sonic | Shadow), clear files, pins, keychains (Sonic | Shadow) and fuzzy tote bags (Sonic | Shadow). For the clear files and pins, both the Sonic and Shadow versions are sold as set, so you will acquire both the Sonic and Shadow versions of the merchandise when purchasing. On the website when going to pre-order, it states that the merchandise will go on pre-sale at Tokyo Joypolis on Sonic's birthday, June 23, 2024.
On April 4, 2022, Sonic Team advertised the second wave of chibi 2021 calendar picture keychains. They are keychains of the original pictures from the 2021 calendar drawn by Sonic Team made into chibi versions. You can see Sonic and Shadow's keychain with the rest of the second wave of keychains released in SEGA Japan's online store.
On June 23, 2022, Sonic Team advertised a set of five pens and other products on their website. These products were later sold in the SEGA Japan online store. Sonic and Shadow are part of the set of five pens as the colors blue and black. This set of pens was also advertised in a Sonic Station Live livestream on Sonic Team's Official Youtube Channel.
Chibi plush versions of Sonic and Shadow that are part of a set of six can be found for sale. These chibi plush versions of Sonic and the rest can be seen to be used on multiple occasions on Sonic Team's posts.
left|thumb|424x424px|SEGA Japan Sonic and Shadow Ink Paintings From a Set of Six
In a set of ink paintings on SEGA Japan's online store, a Sonic and Shadow version can be seen.
On June 7, 2019, Sonic Team advertised shirts, handbags and water bottles of Sonic and Shadow that were drawn in an inked manner. The products were made and sold in celebration of Sonic's birthday. They were then sold in the SEGA Japan's online store.
thumb|SEGA Japan Sonic and Shadow Rock Glass Cups
On February 1, 2019, Sonic Team advertised limited edition Team Sonic Racing products. The products were sold by several different stores like AmiAmi, Aeon, Joshin Web and by their own SEGA Japan online store. The products made that were not sold in the SEGA Japan online store were matching keychains of both Sonic and Shadow driving their respective Team Sonic Racing car and with their other teammates around them, a booklet/guide and a smartphone wallpaper. The products sold in the SEGA Japan online store were flat pouches, glass cups, a postcard book with all the characters that appear in the Team Sonic Racing game, a keychain of Sonic and a 3D crystal of Sonic with his car Speed Star. The products that have either Sonic or Shadow on it were the flat pouches and the glass cups.
On September 11, 2018, Sonic Team advertised Team Sonic Racing shirts, keychains and a phone case on their website. These goods were sold at the Tokyo Game Show in 2018 at SEGA Games' product corner. The first shirt has the words 'Team Sonic' and 'Racing Team' on it while its other shirt counterpart has the words 'Team Dark' and 'Racing Team' on it. The keychains have either Sonic or Shadow with their respective cars underneath them.
In the store, the Sonic and Shadow keychains sold at the Tokyo Game Show in 2018 can still be seen on SEGA Japan's online store. They are the only two to have this type of keychain. They are a pair of matching Team Sonic Racing keychains.
On January 29, 2018, Sonic Team advertised a soundtrack vinyl for both Sonic Adventure and Sonic Adventure 2. It was sold in SEGA Japan's online store on January 31, 2018. The Sonic Adventure 2 vinyl can still be seen on the SEGA Japan online store.
=== S-Fire ===
SEGA Japan's S-Fire branch is making a figure that is Sonic Adventure 2 themed. The figure is of Sonic and Shadow in the pose of the iconic cover image for Sonic Adventure 2. The name of the figure is: ["Sonic the Hedgehog" Super Situation Figure Sonic & Shadow]. This is the first and only figure/statue of Modern Sonic with another modern character. The only other figure/statue that has Modern Sonic with someone is him with Classic Sonic. This is also the first Sonic themed figure from SEGA Japan/S-Fire to be made and sold. This Sonic Adventure 2 figure has been advertised three times so far. Once in its uncolored state, the second time in its base colors and the third time in its more completed state. The first time it was advertised was on February 5, 2022 by both SEGA Japan and S-Fire on their official Twitter accounts. When it was first announced, it was in an uncolored state. This uncolored statue was shown at a SEGA booth at Wonder Festival 2022 [Winter]. 
The second time this figure was advertised was on July 23, 2022. This time the figure was shown with simple colors added to it. Again both SEGA Japan and S-Fire advertised it on their official Twitter accounts. This colored version was then shown at a SEGA booth at Wonder Festival 2022 [Summer]. After the colored version of this figure was shown, Kazuyuki Hoshino of Sonic Team announced that he would be the one supervising the creation of this figure on his Twitter.
The third time this figure was advertised was on February 12, 2023. This time the figure was shown in a more completed state by SEGA Japan and S-Fire on their official Twitter accounts. In the tweets, it states that pre-orders for it will be available in the summer of 2023. It also states that it was on display at the SEGA booth at Wonder Festival 2023 [Winter]. Sonic Team's member Kazuyuki Hoshino later states the improvements made from the feedback received from when the last figure prototype was shown.
In the Sonic Central for June 23, 2023, this figure was shown once again and had pre-orders for it available. It is both available in Japan and other countries like the United States and Australia. To check for a store that has it near you, you can see the store listed on the S-Fire official website. This figure costs about $300 for America. You can see this price on the website they provide when wanting to pre-order it. The website they give you to buy this figure is Good Smile Online Shop.
=== Amnibus ===
On January 30, 2023, Amnibus revealed new 'Sonic the Hedgehog' merchandise available for purchase. Their new products made for the franchise includes acrylic stands, can badges, clear files and pens. Both the acrylic stands and can badges have a Sonic and Shadow version available. There are also two versions of can badges that are available for purchase. Two posts were made by Amnibus to advertise the products. One post was made to show the acrylic stands, can badges and clear files. The second post showed only the pens. Both tweets were retweeted by Sonic Team some time after. These products were also later advertised by Sonic Team with their own two posts and with articles made about them on their website Sonic Channel. The first post advertising the products was made on February 3, 2023 with the link to the Sonic Channel website article. This post was showing off the acrylic stands. The second post advertising them was made on February 4, 2023 that also has a link to their Sonic Channel website article. This post was showing off the can badges. You can find these products and more 'Sonic the Hedgehog' products from them on Amnibus' website here.
=== Legs (Joypolis) ===
On December 1, 2017, Sonic Team advertised Sonic and Shadow plush toy pass cases, mascot ball keychains and stuffed toys on their website. These goods were made by Legs Co. and are sold only at the amusement park, Joypolis. When you go to the store in Joypolis, you can see several Sonic and Shadow merchandise available for purchase along with other characters.
=== ThankYouMart ===
On May 20, 2022, Sonic Team advertised on their website a collaboration between 'Sonic the Hedgehog' and ThankYouMart. Several goods were made and sold at physical ThankYouMarts in Japan and on their online store. These goods were advertised by SEGA Japan on their official TikTok. The products made in this collaboration were a handbag, a clear case, phone cases, stickers, leather keychains, socks and a square clear pouch. All merchandise were individually advertised with their own articles on Sonic Team's website. Most of the goods have only Classic Sonic on it, but the ones with Modern Sonic, Shadow, Knuckles and Tails on it were the stickers and leather keychains.
=== Cospa ===
On SEGA Japan's official Twitter, a Copsa shirt with both Sonic and Shadow on it was advertised. The shirt is of Sonic and Shadow in their iconic poses from the cover of Sonic Adventure 2. On the sleeve of one of the arms of the shirt, the words "The Hedgehogs Sonic & Shadow" are printed. SEGA Japan advertised it twice on their official Twitter account and Sonic Team advertised it twice on their website. The first time SEGA Japan advertised it was on September 16, 2021. The second time was on November 7, 2021. It can be seen on sale on Cospa's official website. The first article shows all the merchandise that came with the line of products and the second one showed the shirt on its own.
Cospa made a jacket and a mug that has both Sonic and Shadow on it. In this line of products, a new 2D art of Shadow in a new pose was introduced and used for the clothes with both Sonic and Shadow on it. These products came from a line of goods focused on making products with both Sonic and Shadow on it. These clothes were sold at a venue in Japan where SEGA Japan let people try out the demo for Sonic Frontiers. This line of clothes were advertised on Sonic Team's Twitter three times (2 | 3) when it first came out and each product was advertised separately in articles on their website (jacket | mug). It was also advertised on a Sonic Station Live livestream on Sonic Team's Official Youtube Channel. These clothes can also be found in SEGA Japan's online store (jacket 1 | jacket 2 | mug) and Cospa's official website.
In September of 2023, Cospa announced more Sonic and Shadow merchandise by also making a sweater that looks the same as the Sonic and Shadow jacket they made previously. This sweater is long sleeved and comes in the colors black and white. You can see this sweater and more from them for the 'Sonic the Hedgehog' franchise on their official website.
=== ESP Craft House ===
During Sonic's 25th Anniversary, ESP Craft House made and sold Sonic and Shadow guitars and guitar picks. Each are a counterpart to each other and could have been bought together at the same time. Sonic's guitar features an image of himself in his Sonic Adventure 1 render with his name and a navy checkered background. The top of the guitar also features his iconic shoe. Sonic's guitar pick features an outlined image of Sonic in his Sonic Adventure 2 render cover art with the 25th anniversary logo on the back. Shadow's guitar features an image of himself with his name and a black checkered background. Like the Sonic guitar, the top also features Shadow's iconic shoe. Shadow's guitar pick features an outlined image of Shadow in his Sonic Adventure 2 render cover art with the 25th anniversary logo on the back.
ESP Craft House also made a Sonic guitar that features Sonic's face on the entirety of the guitar. In more detail, it has Sonic's eyes and mouth with the rest being colored in black. A matching guitar pick was also made with the 25th anniversary logo on the back.
ESP Craft House also made a Shadow guitar that features Shadow's iconic symbol. A matching guitar pick was also made with the guitar that also features Shadow's iconic symbol and his name on the back.
=== Sonic Prime Collectables ===
In Japan, collectable figures based off of the characters in Sonic Prime was made. There are 16 different type of figures in all, and in those figures, there is one Shadow and three types of Sonics. These figures come in mystery pouches. Regular Sonic and Shadow are a part of the rare figures you can find while the New Yoke and Boscage version of Sonic is more common to find.
=== Egozaru ===
On October 19, 2020, Sonic Team advertised Sonic and Shadow products made by Egozaru on their website. The products consisted of a towel and clothes. With each Sonic product, a Shadow counterpart can be found. The Egozaru products advertised on Sonic Team's website are shorts (Sonic | Shadow), two types of shirts and face towels (Sonic | Shadow). The first type of shirt shown has either Sonic or Shadow on it by themselves with the word 'Egozaru' and 'basketball' underneath them. The second shirt has either Sonic or Shadow with Egozaru's mascot Mikey next to them and the word 'Egozaru' and 'cartoon' underneath them. (To find Sonic related products still available on Egozaru's website, click here.)
=== Tosyo ===
On February 12, 2019, Sonic Team advertised limited edition titanium stamps of Sonic and Shadow made by Tosyo on their website. The article advertising the products uses an image of Sonic and Shadow side by side on it. It was later sold on Tosyo's website.
On August 24, 2018, Sonic Team advertised 'Sonic the Hedgehog' themed stamps and other stamp products made by Tosyo. The article advertising the products uses an image where Sonic and Shadow are the main focus. The Sonic and Shadow stamps in the image are also next to each other. When showing off the products, Sonic's stamp was shown first and Shadow's after his. Aside from the stamps, other products that have either Sonic or Shadow on it are the seal cases and imprint mats. Sonic and Shadow's seal cases can still be seen on sale on Tosyo's website. Sonic and Shadow are the only characters to have the seal case and imprint mat themed with only themselves on it. (Click here to see all SEGA related products made by Tosyo.)
=== Ray-out ===
On July 27, 2018, Sonic Team advertised 'Sonic the Hedgehog' themed phone cases made by Ray-out on their website. The images shown to advertise the phone cases on Sonic Team's website has a Sonic phone case next to a Shadow phone case.
=== A3 ===
On November 7, 2022, Sonic Team advertised several 'Sonic the Hedgehog' products made by A3 on their website. The products included keychains, can badges and acrylic stands. Each product was advertised separately with it's own article on their website. Two different sets of can badges have Sonic and Shadow included. One set has more than just Sonic and Shadow included in the set, the other set has different can badges with Sonic and Shadow keychains as well. The second set has only a Sonic and Shadow can badge and keychain to match each other. These were later sold on a Japanese online store, eeo.
On September 14, 2018, Sonic Team advertised on their website a phone charger made by A3 with Sonic and Shadow on it.
=== IP4 ===
left|thumb|112x112px|IP4 Shadow the Hedgehog Acrylic Keychain
On November 7, 2022, Sonic Team advertised keychains made by IP4 on their website. They were made for capsule machines nationwide. These swaying keychains are made of acrylic. It is made of two circles with the middle circle having the character and the outside ring with a special design. The two circles are disconnected from each other so that it spins freely. These keychains were advertised on a Sonic Station Live livestream on Sonic Team's Official Youtube Channel.
=== Wave One ===
On December 22, 2017, Sonic Team advertised on their website Sonic the Hedgehog themed cyclewear made by Wave One. There is both a short sleeved and long sleeve version. It also came with shorts and gloves that were also Sonic the Hedgehog themed.
Later on January 29, 2019, Sonic Team advertised on their website a Shadow the Hedgehog themed cyclewear that was also made by Wave One. This one also came with either a short or long sleeved version with shorts and gloves.
== America/Europe ==
=== SEGA Shop America ===
thumb
A Team Sonic Racing T-Shirt with both Sonic and Shadow was available on the SEGA America's online store. It has been removed from the store after some time. The image on the shirt depicts Sonic driving his car Speed Star with Shadow driving behind him in his car Dark Reaper.
A Team Sonic Racing Overdrive tumbler has both Sonic and Shadow on it next to each other with a heart above them. The heart comes from Big's shirt that has a picture of Froggy with a heart around him on it. This tumbler is no longer available on the SEGA America's online store.
=== SEGA Shop Europe ===
On SEGA Shop Europe's site, cosplay hooded bathrobes can be bought for both Sonic and Shadow. For both Sonic and Shadow, there are two sizes available. One is an adult size while the other is a children's size. (Sonic | Shadow)
==== Numbskull ====
For Halloween 2022, SEGA Shop Europe made a Halloween shirt with Sonic and Shadow among pumpkins and the words "LETS GET SPOOKY" on it. The shirt, along with other Halloween themed products, was advertised on their Twitter.
* This shirt can be bought internationally outside of Europe through Just Geek's online store: Sonic and Shadow Halloween Shirt
For the Summer of 2023, SEGA Shop Europe made a line of products called: "Summer Range." For these products, they had ice cream versions of Sonic, Shadow, Metal Sonic and Eggman put on water bottles, hats, sunglasses and shirts. For one of their shirts, they have the ice cream version of Sonic and Shadow on it only. On another shirt, the ice cream versions of Metal Sonic and Eggman are also on it with Sonic and Shadow. For the thermal, it is the same as the second shirt where it has all four characters on it.
* All "Summer Rage" products can be bought internationally outside of Europe through Just Geek's online store: Sonic and Shadow Ice Cream Shirt | Sonic, Shadow, Metal Sonic and Eggman Ice Cream Shirt | Sonic, Shadow, Metal Sonic and Eggman Water Bottle
===== Tubbz =====
In the SEGA Europe Shop, rubber ducks made by Tubbz are sold. Tubbz is a brand owned by Numbskull that makes rubber duck versions of well known characters. They have made a Tubbz version of Sonic, Shadow and Super Sonic. These Tubbz were sold on SEGA Europe Shop's online store. Mini versions are also available and were able to be purchased on the SEGA Europe Shop's online store.
* Some Tubbz can be bought internationally outside of Europe through Just Geek's online store: Super Sonic 
=== Hypland ===
In the Sonic Central from June 23, 2023, Hypland showed some of the 'Sonic the Hedgehog' inspired clothes that was released on June 24, 2023. In the video it showed Sonic themed shirts as well as a Shadow themed shirt. On their website before its release, they showed a different Shadow shirt among the other 'Sonic the Hedgehog' themed shirts that will be available when the clothes release. Shadow has two themed shirts. Sonic has several shirts he is on in both Modern and Classic form. https://twitter.com/hypland/status/1673362404032540674?t=7nhJsXnGdCAxj2fxh4wJQw&s=19
Hypland has three shirts themed after Shadow that's available on their website. One shirt has Shadow with a red star behind him. Another shirt has pictures of Shadow from his Sonic Adventure 2 days. The last shirt has renders of Shadow from his game Shadow the Hedgehog 2005 along with several texts. Sonic has several where he is both Modern and Classic. These designs vary from Sonic wearing headphones while being a DJ to him striking a pose to him just having his face featured. He also has a Super Sonic shirt, several knit clothing and jerseys. (1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10) Sonic also has a few hoodies in both Modern and Classic. (1 | 2 | 3) Lastly, Sonic also has a jacket. They also have a rug with many characters on it. Sonic and Shadow are among the characters on the rug.
=== Bioworld ===
Among Bioworld's Modern Character shirts, a Sonic and Shadow one are available for purchase. For Sonic's shirt, an image of Sonic is shown on top of a circle that has waves inside of it. An emblem can also be seen next to Sonic's head to the left. For Shadow's shirt, an image of Shadow is shown on top of a circle that has Sakura flowers and tree branches in it. An emblem can be seen next to Shadow's head to the left.
On a shirt for kids, a shirt with Sonic, Shadow, Knuckles and Tails on it can be purchased. The shirt depicts Sonic's head in a slightly pixelated/glitched form with images of Tails, Shadow and Knuckles on his quills and an image of himself on his forehead. Pixels are also scattered around the shirt.
=== Stray Rats ===
In collaboration with the Sonic the Hedgehog brand, several merchandise were made like: T-Shirts, Hoodies, Stickers and a Poster. Among those T-Shirts is one Sonic shirt available in two colors, a Shadow shirt available in two colors and a Shadow with a Chao shirt available in two colors. A Sonic hoodie available in two colors is also available. There was also a package of stickers made that include stickers of Sonic and Shadow that are the same images used on the clothes. Lastly, there is also a Sonic poster for the collaboration.
=== Voyager ===
Voyager is a company that makes several types of traversal equipment such as: bikes, skateboards, hoverboards, scooters and even children equipment like mini cars.
There is a Sonic and Shadow Voyager skateboard that is made for teens. Both have the 'Sonic the Hedgehog' title on one side of the board and then their name along with an image of their face on the other side. There is also a skateboard that has Sonic, Shadow, Knuckles and Tails on it. This skateboard has Sonic and Shadow next to each other with both in the middle of the board. Labeled on Walmart, the name of the skateboard is called: Sonic and Friends 31'' Skateboard.
=== H&M ===
On H&M's online store, you can buy Sonic, Shadow and Knuckles themed 'Sonic the Hedgehog' clothes and water bottle that are for kids. They have a T-Shirt with Sonic, Shadow and Knuckles on it, as well as two shirts with only Sonic on it as a set to buy. There is also a hoodie with Sonic, Shadow and Knuckles on it and a sweatpants to go along with it that has the same three characters. There is also a water bottle with all of the same three characters on it. Lastly, they have a pajama set where the pants has Sonic, Shadow and Knuckles on it.
=== HJC Helmets ===
In collaboration with HJC Helmets, a motorcycle helmet themed after Sonic was made. At the Fearless: Year of Shadow campaign celebrated at the MotoGP Red Bull Grand Prix, a helmet themed after Shadow was shown (as a prototype) along with Shadow's real life Dark Rider motorcycle.
=== EXP Pro ===
==== Cable Guys ====
EXP Pro are the owners of the sub-branch Cable Guys.
In the Sonic Central from June 23, 2023, EXG Pro showed a Modern Sonic and Shadow figure that can holds things from phones to game controllers. The Sonic version can be already bought since before the announcement on the Sonic Central, but at the time, Shadow wasn't available yet. Now, you can buy the Shadow version on EXP Pro's online store along with the Modern Sonic, three different types of Classic Sonics (1 | 2 | 3) and Super Classic Sonic Cable Guys. There is also a version of Classic Sonic where he is made to hold the product of your choice, but rather is on the top of a stand with himself in 3D as if on a title screen.
=== Zen Monkey Studios ===
Zen Monkey Studios has made several 'Sonic the Hedgehog' series pins. In those pins includes Sonic and Shadow counterpart pins. For one of their limited edition pins they have Sonic and Shadow in the poses from Sonic Adventure 2. It is a set of two pins together. They also have a Sonic and Shadow pin with a glittery Chaos Emerald behind them. These are two separate pins that can be bought separately from each other.
=== FiGPiN ===
FiGPiN is a company that makes pins. For the 'Sonic the Hedgehog' series, they have made pins for several characters. Sonic and Shadow are among those characters. (Click here to see all pins from the series they have made.) 
There is a Sonic pin that has Sonic in a shrugging motion, Sonic in a jumping action pose, Sonic running towards the viewer and Sonic giving a thumbs up that's cut off to look like a profile image. Shadow's pins have him standing in place with an arm across his chest, slightly in the air while having one fist closed, and the same pose as the second one but cut off to look like a profile.
For the Sonic running towards the viewer and Shadow slightly in the air while having one fist closed, it is in a pair package that can only be bought at Target. The back of the package has 2D art of the pin that's zoomed in on their faces.
For the profile like pins, it is part of a mystery set where you get a random pin out of several characters and can only be bought at GameStop. Sonic is of "Common" rarity while Shadow is of "Rare" rarity. Sonic also has Super Sonic pins in this set. One is "Hyper Rare" rarity while the other is "Ultra Rare" rarity. Both look the same, but one is made out of gold material while the other is colored like the rest of the pins in the set.
=== First4Figures ===
thumb|First4Figure Twitter post talking about the prototypes for the Sonic the Hedgehog Sonic Adventure 2 statue
In July 2021, First4Figures created and showed off a Shadow the Hedgehog and Super Shadow the Hedgehog statue based off of Sonic Adventure 2. It was available for pre-order in 2021 and released in 2022. As of now, both versions are still available for purchase on their website. In late 2023 they are planning on making a Sonic counterpart to it. (To see all of First4Figures 'Sonic the Hedgehog' statues, go here.)
=== HiGround ===
On July 28, 2022, Sonic America advertised on their Twitter keyboards from HiGround that were later sold on HiGround's website. HiGround also advertised the collaborated products several times on their Twitter account. Three type of keyboards were made for the collaboration. One keyboard was based off of Sonic Adventure 2 and had both Sonic and Shadow on it as the main focus. Other products made with the keyboards include shirts, bags and mousepads. For products that had both Sonic and Shadow on it, there was a keyboard without a number pad attached to it, keys caps to replace keys on a keyboard without a number pad, keys caps to replace keys on a keyboard with a number pad attached to it, a shirt and a mousepad.
=== King Ice ===
For Sonic's 30th anniversary, King Ice created necklaces to celebrate the occasion. Their first line up included Sonic, Shadow, Knuckles and Tails. A later line up included the same four characters, but as full body versions. (Sonic | Shadow)
thumb|200x200px|King Ice Wave 2 Shadow the Hedgehogleft|thumb|200x200px|King Ice Wave 2 Sonic the Hedgehog
On August 18, 2022, King Ice released a limited edition Super Sonic necklace in limited quantity. Later more were released in December of 2022 in limited quantity.
On November 9, 2023, King Ice announced another line of necklaces that includes Super Shadow, Classic Super Sonic, Sonic's grind shoe from Sonic Adventure 2 and Rouge.
=== Funko ===
Funko is a company that specializes in making vinyl figures, action toys, plush, apparel, board games, housewares and accessories. They are most know for their Funko POP line that makes vinyl figures of popular characters in chibi like forms. They have made several vinyl figure Funko POPs of both Sonic and Shadow, along with other characters, for the 'Sonic the Hedgehog' series. Some Funko POPs are limited edition like the Glow in the Dark Super Sonic the Hedgehog that was available at ComicCon or are only available at specific retailers like the Shadow the Hedgehog with his Shadow Chao that was available at Hot Topic. Other Funko POPs made after Sonic and Shadow are: Sonic with the green chaos emerald, Sonic holding a ring, Super Sonic holding a ring, a Shadow in a normal pose and a Super Shadow.
File:Funko POP Sonic the Hedgehog Holding a Ring.jpg|Funko POP Sonic the Hedgehog Holding a Ring
File:Funko POP Shadow the Hedgehog.jpg|Funko POP Shadow the Hedgehog
File:Funko POP Sonic the Hedgehog with the Green Chaos Emerald.jpg|Funko POP Sonic the Hedgehog with the Green Chaos Emerald
File:Funko POP Shadow the Hedgehog with his Shadow Chao.jpg|Funko POP Shadow the Hedgehog with his Shadow Chao
File:Funko POP Super Sonic the Hedgehog Holding a Ring.jpg|Funko POP Super Sonic the Hedgehog Holding a Ring
File:Funko POP Super Shadow the Hedgehog.jpg|Funko POP Super Shadow the Hedgehog
File:Shadow and Super Shadow Funko Pop Ad at San Diego Comic Con 2023.png
=== Jakks Pacific ===
Jakks Pacific is an American toy company that makes action figures, toy vehicles, plush toys and playsets. In 2019 they started a deal with SEGA of America to produce toys for the 'Sonic the Hedgehog' series. In 2021 they renewed their license and made toys for Sonic's 30th anniversary. Their 'Sonic the Hedgehog' toys have a wide variety of characters. In those toys, many include both Sonic and Shadow. Some sets that include the both of them are: Die-Cast Vehicles, 4 inch Articulated Figures with Accessories, Basic Plush. (To see all toys released by Jakks for the 'Sonic the Hedgehog' series, go here.)
File:Jakks 4 inch Articulated Figure with Accessories Sonic (2).jpg|Jakks 4 inch Sonic the Hedgehog Articulated Figure with Accessory
File:Jakks 4 inch Articulated Figure with Accessories Shadow (1).jpg|Jakks 4 inch Shadow the Hedgehog Articulated Figure with Accessory
File:Jakks 4 inch Articulated Figure with Accessories Super Sonic (1).jpg|Jakks 4 inch Super Sonic the Hedgehog Articulated Figure with Accessory
File:Jakks 4 inch Articulated Figure with Accessories Super Shadow (1).jpg|Jakks 4 inch Super Shadow the Hedgehog Articulated Figure with Accessory
File:Jakks 4 inch Bendable Figure with Accessories Sonic.jpg|Jakks 4 inch Sonic the Hedgehog Bendable Figure with Accessory
File:Jakks 4 inch Bendable Figure with Accessories Shadow.jpg|Jakks 4 inch Shadow the Hedgehog Bendable Figure with Accessory
File:Jakks 4 inch Bendable Figure with Accessories Sonic (Sports Version).jpg|Jakks 4 inch Sonic the Hedgehog Bendable Figure with Accessory (Soccer Version)
File:Jakks 4 inch Bendable Figure with Accessories Shadow (Sports Version).jpg|Jakks 4 inch Shadow the Hedgehog Bendable Figure with Accessory (Soccer Version)
File:Jakks 2.5 inch Articulated Figure Sonic (3).jpg|Jakks 2.5 inch Sonic the Hedgehog Articulated Figure
File:Jakks 2.5 inch Articulated Figure Shadow (1).jpg|Jakks 2.5 inch Shadow the Hedgehog Articulated Figure
File:Jakks Basic Plush Sonic.jpg|Jakks Basic Sonic Plush
File:Jakks Basic Plush Shadow.jpg|Jakks Basic Shadow Plush
File:Jakks Die-Cast Vehicle Sonic and Speed Star.png|Jakks Die-Cast Vehicle Sonic with Speed Star
File:Jakks Die-Cast Vehicle Shadow and Dark Reaper.jpg|Jakks Die-Cast Vehicle Shadow with Dark Reaper
=== Great Eastern Entertainment ===
Great Eastern Entertainment (or GEE) is a toy company known to make several products for the 'Sonic the Hedgehog' series. They are mostly known in the Sonic Community for their 'Sonic the Hedgehog' plush toys. In the past, they have made Sonic X merchandise along with other products for the series in general like mugs, hats, keychains, school supplies and much more. The most well known products they have for Sonic and Shadow are their full sized plush toys and chibi plush toys. (To see all 'Sonic the Hedgehog' products made by Great Eastern Entertainment, click here.)
File:Great Eastern Sonic the Hedgehog Plush (1).png|Great Eastern Entertainment Sonic the Hedgehog Plush
File:Great Eastern Shadow the Hedgehog Plush (1).jpg|Great Eastern Entertainment Shadow the Hedgehog Plush
File:Great Eastern Super Sonic the Hedgehog Plush (1).jpg|Great Eastern Entertainment Super Sonic the Hedgehog Plush
File:Great Eastern Super Shadow the Hedgehog Plush (1).jpg|Great Eastern Entertainment Super Shadow the Hedgehog Plush
File:Great Eastern Entertainment Chibi Sonic.png|Great Eastern Entertainment Chibi Sonic the Hedgehog Plush
File:Great Eastern Entertainment Chibi Shadow.png|Great Eastern Entertainment Chibi Shadow the Hedgehog Plush
File:Great Eastern Sonic the Hedgehog Ball Plush (1).jpg|Great Eastern Entertainment Sonic the Hedgehog Ball Plush
File:Great Eastern Shadow the Hedgehog Ball Plush (1).jpg|Great Eastern Entertainment Shadow the Hedgehog Ball Plush
=== Nkck ===
Nkck is an American toy company that specializes in making radio-controlled vehicles. They have made several 'Sonic the Hedgehog' related cars with several 'Sonic the Hedgehog' characters. They have made cars from the games: Team Sonic Racing, Sonic & All-Star Racing Transform, Sonic & SEGA All-Star Racing, Sonic Free Riders.For the games Team Sonic Racing, Sonic & All-Star Racing Transform and Sonic & SEGA All-Star Racing, you can find both a Sonic and Shadow version available. Team Sonic Racing: Sonic with Speed Star and Shadow with Dark Reaper. Sonic & All-Star Racing Transform: Sonic with Speed Star and Shadow with G.U.N. Auto Tread. Sonic & SEGA All-Star Racing: Sonic with Speed Star and Shadow with Dark Rider.
Some sets sold have both Sonic and Shadow included together. One set that has the both of them is of the two with their Sonic & All-Star Racing Transform cars. Another set includes the same cars, but with a racetrack included.
=== Accessory Innovations ===
Accessory Innovations is an American company that is known to make backpacks, lunch totes, plush toys and bags. They are mostly known in the Sonic Community for their 'Sonic the Hedgehog' plush toy backpacks. They also make several other kids backpacks with 'Sonic the Hedgehog' characters on it. There are several different types of backpacks they make that are related to Sonic and Shadow. They also make other products like wallets.
One type of backpack is a plush doll toy version that has a Sonic, Shadow and Super Sonic version. They are plush dolls of Sonic and Shadow with backpack straps on them so that you can carry them around on your back.
There are also some kid backpacks that have both Sonic and Shadow on it with other characters as well. These backpacks also come with lunch boxes to match with them. On one of the backpacks, Sonic and Shadow are next to each other and are the main focus on the backpack. The other characters on the backpack are Tails, Knuckles and Silver. There is also a corresponding lunch box that goes with it that has Sonic and Shadow on the front and Sonic, Shadow, Tails, Knuckles and Silver on the sides of it.
They also have backpacks with Sonic and Shadow's face on it and lunch pales to match them. (Sonic | Shadow) There is also a plush material version of Sonic as a backpack.
There is a set of a backpack, a lunch pale, a bag with a pouch to keep it in and a water bottle that also have Sonic and Shadow on it with Tails and Knuckles. On the backpack and small bag, all four characters are on it. The lunch pale only has Sonic on it and can be attached to the backpack's front. The pouch that keeps the bag inside has Sonic, Tails and Knuckles on it.
There is also a kid's wallet with Sonic and Shadow next to each other and where Tails, Knuckles and Silver are on the other side of the wallet.
To see all products made by Accessory Innovations for the 'Sonic the Hedgehog' series, click here.
=== Hot Topic ===
At Hot Topic there is a pants with both Sonic and Shadow on it. Half of the pants has Sonic on it while the other half has Shadow on it. The pants' name is: "Sonic The Hedgehog Shadow & Sonic Split Wide Leg Denim Pants" and is part of a clothes line for women. Along with this series of merchandise, there is also a bomber jacket that has Sonic and Shadow on it along with Knuckles and Tails. On the back of the jacket it says in Japanese that Shadow is a part of Sonic's team. The text in the middle saying "Now, let's go!" while the text on the left says "Let's go" and on the right is says "Team." Putting the left and right together, it says, "Let's go team!" The jacket's name is: "Sonic The Hedgehog Racing Girls Bomber Jacket."
At Hot Topic there are Sonic and Shadow necklaces that are labeled as Best Friends necklaces, which are given to those who are seen as best friends. Sonic and Shadow are the characters chosen to represent the Best Friends who receive these necklaces. On Sonic's necklace, it has an image of Sonic's head and a ring. On Shadow's necklace, is has an image of Shadow's head and a green Chaos Emerald.
At Hot Topic, a shirt that has Sonic, Shadow and Knuckles on it is availably for purchase. Sonic is looking at the viewer with a smile while Shadow and Knuckles are looking to the left ready to fight. There are also socks with the same three on it and a sweater with a hood. The socks look the same as the T-shirt while the sweater has them in different poses. For the sweater, all are looking towards the viewer as they pose. The sleaves of the sweater also has three big rings on each side.
You can also get a T-Shirt that has ice cream versions of Sonic, Shadow, Eggman and Metal Sonic on it at Hot Topic. The Sonic and Shadow popsicles are next to each other on the shirt and has the words "Hello Summer" on it.
At Hot Topic, you can buy a blind bag that has figural keychains in them. The character you get from these bags are random, but you have a chance to get either one of the two versions of Sonic or a Shadow one. Other characters are also available such as: Knuckles, Tails, Eggman, SAGE, Metal Sonic, Rouge and Amy.
There are several posters you can get from Hot Topic. One of these framed posters is one of Sonic and Shadow. It is an image that is split in half with half of Sonic on the left and Shadow being the other half on the right.
=== Innovative Designs ===
Innovative Designs is a company that makes school stationary products and stickers. For products that include Sonic and Shadow, they have stickers, a pencil case set with Sonic and Shadow stickers and a journal notebook with Sonic and Shadow included in it. The stickers set that has over 1,000 stickers included has several stickers of Sonic and Shadow in different poses. The stationary set has stickers one sticker each of Sonic and Shadow normally and a sticker each of them in their Super forms. Lastly, the journal notebook as Sonic and Shadow as the tab dividers and on the back of the cover. On the back of the cover, it has Sonic and Shadow facing each other with the words "Final Battle" around them. The tab dividers have a small version of the character on top and the page it is connected to has the face of whatever character is on top.
=== Just Toys International ===
Just toys intl. is a company that makes several products such as action figures and backpack hangers for various series. They have made several 'Sonic the Hedgehog' products for the series and their products can still be bought in stores like Target. One of their 'Sonic the Hedgehog' products are buildable action figures. You can get a Sonic and Shadow version. Another product with the same characters are 3D backpack hanger keychains. There is even a set that can be bought that has both Sonic and Shadow in it among other characters. Lastly, there is also a craftables where you can put a figure together and put it on a stand that can also connect to other craftable figures. In the set of five chracters, Sonic and Shadow are two of them. For the Sonic buildable figure, he has a choice of either holding a Green Chaos Emerald or a large ring. Shadow's buildable figure has the choice of either a hand pointing or a hand holding a ring. You can buy the Sonic and Shadow buildable figures on Amazon. You can also buy the craftables on Amazon and get one of the five figures randomly.
=== Tomy ===
Tomy is a European toy company that has made several 'Sonic the Hedgehog' toys throughout the years. They are known to make several products such as different types of plush toys, keychains and action figures. Many of their keychains are seen in gatcha machines. One of their most popular products they are known for is their Club Mocchi- Mocchi- plush toys. Many of their products have both a Sonic and Shadow version available. A Shadow Club Mocchi- Mocchi- version was released in September of 2023 and can be ordered or bought in stores. (To see all products made by Tomy for the 'Sonic the Hedgehog' series, click here.)
=== Lime Crime ===
left|thumb|Lime Crime Sonic the Hedgehog Hair Dye
Lime Crime is a company that specializes in beauty care products. The two products that were made in collaboration with the 'Sonic the Hedgehog' series is hair dye and eye liners. Sonic has both a hair dye and eye liner after him while Shadow has only hair dye. Sonic's products take after Sonic's fur by being in a vibrant blue color and Shadow's also takes after his fur by being a nice shade of black.
=== Finesse ===
Finesse is a company that mainly makes skateboards for different franchises. They make both toy versions and real versions that can be used outdoors. They also make T-shirts.
Finesse has three skateboards for Sonic and two for Shadow. Sonic's skateboards look like: a black board with Sonic standing in the middle while looking at the viewer with blue electric sparks behind him, a light blue board with Sonic slightly jumping in the air while rings surround him and a light blue board with Super Sonic that's looking to the left while having the red, yellow and purple Chaos Emeralds around him. Shadow's skateboards look like: a purple board Shadow standing in the middle while looking at the viewer with red electric sparks behind him and a red and white board with Super Shadow that's looking at the viewer while having one fist closed.
=== GroundUp ===
It is said that a pair of kids shoes featuring Sonic and Shadow will be released by GroundUp on the holidays of 2024. It is also said that it will be available for purchase at TJMaxx stores. Each shoe features either Sonic or Shadow on it. Sonic's shoe has an image of his usual icon on the laces, an image of him on the side of the shoe, his name on the lower back and several patters on the outside and inside of the shoe. Shadow's shoe is also similar but has Shadow in place of where Sonic is on the counterpart shoe.
=== Hallmark ===
In the year 2021, Hallmark ornaments of both Sonic and Shadow were shown and sold for the holidays. They are still available for purchase on several websites including Amazon.
=== Squishmallows ===
On Christmas Eve of 2022, Toy Drops announced the release of 8 inched 'Sonic the Hedgehog' themed Squishmallows. In the collection it includes Sonic, Shadow, Knuckles and Tails. SEGA Shop Europe also sells all four characters on their online store. (Sonic | Shadow)
* These Squishmallows can be bought internationally outside of Europe through Just Geek's online store: Sonic | Shadow
* They are also available at stores like Target
=== Forever Clever ===
One of Forever Clever's products is a board game with the characters: Sonic, Shadow, Knuckles and Tails. The board game includes game pieces along with a die in the center of the board. The board game is arranged in a manner where Sonica and Shadow's sections are next to each other.
=== Amscan (Party City) ===
Amscan is a company that specializes in making party products. At Party City, you can buy their 'Sonic the Hedgehog' party supplies to celebrate birthday parties. Many of the products have Sonic, Shadow, Knuckles and Tails in them. Occasionally other characters like Silver, Eggman and Amy Rose are also included, but most products include these four: Sonic, Shadow, Knuckles, Tails. Products with Sonic and Shadow in it are disposable plates, plastic cups, temporary tattoos, foil balloons, latex balloons, plastic balloons, cardstock banners, cardstock table decorations, paper photo shoot background and cardstock props, cardstock swirl decorations and table covers.
File:Amscan Party City Sonic the Hedgehog Disposable Plates.png|Amscan Sonic the Hedgehog Disposable Plate
File:Amscan Party City Sonic the Hedgehog Plastic Cups.png|Amscan Sonic the Hedgehog Plastic Cup
File:Amscan Party City Sonic the Hedgehog Temporary Tattoos.png|Amscan Sonic the Hedgehog Temporary Tattoos
File:Amscan Party City Sonic the Hedgehog Foil Balloon.png|Amscan Sonic the Hedgehog Foil Balloon
File:Amscan Party City Sonic the Hedgehog Latex Balloons.png|Amscan Sonic the Hedgehog Latex Balloons
File:Amscan Party City Sonic the Hedgehog Plastic Balloon.png|Amscan Sonic the Hedgehog Plastic Balloon
File:Amscan Party City Sonic the Hedgehog Cardstock Happy Birthday Banner.png|Amscan Sonic the Hedgehog Happy Birthday Banner
File:Amscan Party City Cardstock Table Decorations.png|Amscan Sonic the Hedgehog Table Decorations
File:Amscan Party City Sonic the Hedgehog Cardstock Photo Background.png|Amscan Sonic the Hedgehog Photo Shoot Background
File:Amscan Party City Sonic the Hedgehog Cardstock Photo Props.png|Amscan Sonic the Hedgehog Photo Shoot Props
File:Amscan Party City Cardstock Swirl Decorations.png|Amscan Sonic the Hedgehog Swirl Decorations
File:Amscan Party City Sonic the Hedgehog Table Cover.png|Amscan Sonic the Hedgehog Table Cover
=== DecoPac ===
DecoPac has made a few different type of decorations for cakes and cupcakes. One of their products are cupcake ring decorations that are of: Sonic, Shadow and Tails. They can be either worn as a ring or placed on top of a dessert before taking off.
=== Betty Crocker ===
Betty Crocker is a company well known for their recipes and other food related products. In collaboration with the 'Sonic the Hedgehog' series, they made fruit snacks that are in the shape of characters and iconic items in the 'Sonic the Hedgehog' series. In their assorted fruit snack packages, you can find a gummy Shadow, two versions of Sonic, Knuckles, Tails, a pair of rings and a green Chaos Emerald. These fruit snacks can be found in grocery stores like Walmart and Kroger.
=== Good2Grow ===
Good2Grow makes two type of tops for their juice drinks that are of characters from several different franchises. One is called 'Spouts' and the other is called 'PODZ'. For both versions of the tops, a Sonic and Shadow version are available. You can find these drinks in the juice section in stores like Target and Walmart. You can also see what tops are available by making an account on their website and downloading their Good2Grow Collector's App in the app store. If you want to buy it online, Amazon sells the Spouts version on their website.
Good2Grow also now makes snack cups with characters from several different franchises. These lines of products are called, 'Snackers' and have two different flavors. Those two flavors are chocolate and cinnamon. This product is a cup with cookies inside that has a lid that can close. The lid that is closeable is of a character from a franchise. For this product, there is both a Sonic and Shadow version. These have been advertised on Good2Grow's official Instagram when the product was just announced.
=== Other ===
At Target a sweater with Sonic, Tails, Knuckles and Shadow can be found. Along with the four images of said characters, the words "Sonic the Hedgehog" and "行くゼ チーム" are printed on it. The phrase "行くゼチーム" roughly translates into "Let's go Team." Since Shadow is also on the sweater, it can be implied that Shadow is also being considered as part of Sonic's team.
On Old Navy's website, a shirt with both Sonic and Shadow is for sale. The shirt has Sonic in the upper left half and Shadow in the lower right half of a cube. The shirt is blue in color with a lighting bolt is between them. Sonic's full name is on the top of the cube showcasing them and Shadow's full name is on the bottom. 
At a person's local Cub grocery store, they sold white buttercream vanilla cupcakes with Sonic and Shadow on it. Though not available for purchase on their website, it may be possible to find these cupcakes in a nearby Cub store near you if the store decides to make them. 
== Gallery of all Sonic and Shadow Merchandise ==
Click here to see all merchandise with Sonic and Shadow.
Category:Japanese Content
Category:American Content
Category:European Content
Category:Merchandise
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