Attraction

“Forget the free coffee and drinks. Sure they’re free at Microsoft… who wants to be like Microsoft?” 
Hello? Is this a joke? Did Upside schedule their April issue for May?
I guess Mr James lives in a funny la-la world where there are millions of programmers just dying to work at your startup. When you are the founder of a company, you want to skimp on frills; they seem like a waste of money to you. That’s fine. But don’t think that candidates interviewing at your company will have the same emotional attachment; they won’t. They are looking for a nice place to work. Skimping on free soft drinks, a completely standard benefit at most high tech companies, is a great way to send your employees and potential employees the message that you just don’t care about being an attractive workplace.APRIL 19, 2000 by JOEL SPOLSKY / joelonsoftware.com
-----
‘Attraction’ is a word that has been used to refer to human social attraction, including romantic or sexual attraction. 
We attract forces according to our being.-- Gurdjieff
== - ==
----
* Attraction terminology; Social dynamics; Infatuation; Mating; Attractiveness; "Hot or not"; Charm
* AQ-402: the force of attraction
* attractor; Seeking; Gaining; Wanting; Desiring; Motor; movement; stay; being
* Loyalty
-----