DITA Eyewear

DITA Eyewear (also known simply as DITA) is a eyewear fashion and retail company founded in 1995 by Jeff Solorio and John Juniper.Reddinger, Paige (October 20, 2015). "Dita Eyewear Turns 20: Catching Up with Co-Founder Jeff Solorio". Daily Front Row. They produced an exclusive pair of sunglasses for American rapper Lupe Fiasco in 2008.
== Background ==
Fiasco named his Dita sunglasses to be one of his Top 10 Essentials. He told GQ, "I remember one of my first videos was 'I Gotcha,' with Pharrell, and one of my homies, Woody, had on a pair of Ditas. I was like, 'Y'all I need some sunglasses for the video.' I was always one of those dudes who shied away from sunglasses. So I put them on and they were fresh. It just so happened that my friends in Tokyo took what I was wearing in that video and made a t-shirt out of it, so there's this iconic Lupe Fiasco cartoon character who's rocking Dita sunglasses and a hoodie."Green, Mark (June 13, 2012). "10 Essentials: Lupe Fiasco". GQ.
While embarking as an opening act for Kanye West's Glow in the Dark Tour, Fiasco sported a pair of Midnight Special sunglasses, where five pairs launched to DITA's online store for originally $961 USD.Kan, Eugene (July 23, 2008). "Lupe Fiasco x Dita Midnight Special". Hypebeast.
== Midnight Special ==
Item 	Description	Features	
Midnight Special	
* Frame: Red Plated
* Lens: D.Grey Gradient
* Size: 57/13-138	
* Red Plated Titanium Frame
* Handcrafted Zyl Temple Tips
* Floating Lens w/ Color Monofilament
* Flexed Nose Pads
* UV Protected Lenses
* 10 Produced for Lupe Fiasco while on the "Glow in the Dark" Tour with Kanye West
* 5 Available Exclusively through Ditalegends.com	"Midnight Special". Dita Legends. Archived from the original on August 1, 2008.
 	 	 	
== References ==
Category:Companies