Patio Cola

==Overview==
Patio Cola was a diet cola. It was introduced as a sugar free cola marketed to diabetics but Pepsi, Patio's parent company, soon realized they would have a better market share if they pitched their product to women as tool for staying slim.
Patio Cola still exists today. It was rebranded as Diet Pepsi in 1963.
==Client of Sterling Cooper==
In 1963, Sterling Cooper attempted to create a commercial based off the popular film of the time, "Bye Bye Birdie". While the agency followed their instructions to a T, the clients were not impressed, not exactly sure why they didn't like the advertisement. Roger sums up the problem: "It's not Ann-Margret." ("The Arrangements")
==Film==
"Bye Bye Birdie" is a 1963 film based on the musical of the same name. Ann-Margret became a major star after playing Kim, a star-struck teenager, in the movie.
Sterling Cooper Advertising Agency worked on a television ad for Patio Cola that was inspired by the opening credits of the film. ("My Old Kentucky Home")
==Gallery==
Patiocola.jpg|Patio Cola by Pepsi
Patio.png|She is not Ann-Margret
Bye Bye Birdie.jpg|Poster
Category:Client