Go Awff

"Go Awff" is a song by Lil' Kim from her fifth studio album 9. It was released as the lead single from the album on February 15, 2019. The song was produced by SoundwaVve and samples "Dangerous" by The xx. Kim debuted the song during a performance at The Blonds fashion show on February 12, 2019 as a part of New York Fashion Week.
==Background and release==
Lil' Kim announced the single via social media with a yellow graphic on September 7, 2018 after walking the VFiles runway at New York Fashion Week at Barclays Center while a snippet of the song played.
Speaking on the background of the song with Complex, Kim stated — "I wanted to make a record that was empowering to girls and women all over the world and get back to my roots, and not just my ladies but my boys too. When I first heard the beat it made me feel like going off and I knew it was the perfect record for that. Whenever I see a girl killing it on the 'gram or getting to that bag, I say "Oooh Go Awff sis!" If I see any of my guys whether I know them or not dripping ridiculously, throwing mad money in the club or just getting to that bag I'd say, "Okay now, Go Awff then bro!" No matter what your hustle is, I use Go Awff as a term to elevate and motivate people to keep living their best lives."
The single cover was designed by Dusty Designs, who also designed the cover for "#Mine", among others.
==Music video==
The music video for "Go Awff" premiered on March 30, 2019 and was directed by Damien Sandoval for C.B.I. Films. Kim shared a short teaser of the video on Twitter on February 20, 2019 with the caption "coming soon". The video was described by Complex as "quintessential Kim" — private jets, aerial shots of NYC, a couple celebrity cameos and head-turning fashion.
Kim stated that shooting the video was amazing, and that it embodies everything that represents her; fly, fashionable and luxury. — "It captured the essence of the meaning of "Go Awff". In addition, to have my longtime friend and supporter Laurieann Gibson there adding her amazing choreography gave the video an added spark to what it means to Go Awff!".
Category:Songs
Category:Singles
Category:Music videos
Category:9
Category:9 singles
Category:9 music videos
Category:2019