Slogan (heraldry)

A slogan is used in Scottish heraldry as a heraldic motto or a secondary motto. It usually appears above the crest on a coat of arms, though sometimes it appears as a secondary motto beneath the shield. The word slogan dates from 1513. It is a variant of the earlier slogorn, which was an Anglicisation of the Scottish Gaelic sluagh-ghairm (sluagh "army", "host" + gairm "cry"). In other regions it is called a war-cry.war-cries on heraldica.org
==Mottoes and heraldry==
There are several possible origins for mottoes used in heraldry, and slogans may have originated from battle cries or war cries. There are several notable heraldic mottoes which are thought to originate from a war cries. For example, the Royal coat of arms of the United Kingdom contains the motto ("God and my right") which has been thought to originated as a war cry, as has the motto which appeared on the former French coat of arms. Several mottoes found in Irish heraldry, which end in a boo, are also thought to have originated as war cries. Examples of such Irish mottoes are of the Fitzgerald earls of Leinster; and of the Fitzgerald earls of Desmond.
Not all slogans are based on war cries. Many slogans pertaining to Scottish clan chiefs have been registered relatively recently at the Court of the Lord Lyon. Sometimes slogans are merely a name, such as A HOME A HOME A HOME of the Homes, others refer to a rallying point for the clan, like of the Campbells, some slogans refer to a prominent clansman like the Maclean ("Another for Hector"). In at least one case, a patron saint is used as a slogan, as in St Bennet and Set On of the Setons. The arms of Grant use two slogans (or mottoes): , which appears above the crest; and STANDFAST, which appears beneath on a scroll beneath the shield. Sometimes a clan chief's slogan appears on his crest badge and in consequence on the crest badges worn by his clan members. In some cases the chief's slogan also appears on his standard, guidon and pinsel.
==Slogans==
Clan or title 	Slogan Unless otherwise noted the reference for all slogans in this column is from . 	Notes
Anstruther 	CASTLE DREEL This webpage claims to cite Scottish Clan & Family Encyclopedia. 	
Arthur 	 	(from Scottish Gaelic: "Listen o listen") Appears in the second compartment of the current chief's Arms.
Barclay 	 	
Borthwick 	A BORTHWICK 	
Bruce 	 	Latin: "We have been".
Buchanan 	 	An island in Loch Lomond.
Buchan 	AUCHMACOY 	Refers to the clan seat in Auchmacoy.
Cameron 	 	(from Scottish Gaelic: "Sons of the hounds come here and get flesh")
Campbell 	 	Previously thought to refer to Ben Cruachan near Loch Awe. The slogan actually refers to a farm on the west coast of Loch Awe, opposite Innischonnell Castle.
Colquhoun 	 	Refers to a mountain near Rossdhu, former seat of the chiefs of the clan.
Cranstoun 	COREHOUSE 	Refers to the clan seat in Corehouse.
Donnachaidh 	 	(from Scottish Gaelic: "Fierce when roused")
Drummond 	GANG WARILY 	
Farquharson 	 	(from Scottish Gaelic: "Cairn of remembrance")
Forbes 	 	A mountain in Strathdon.
Forsyth 	 	Latin: "A repairer of ruin"
Fraser 	 	(from Scottish Gaelic: "Restorer of Ruins")
Fraser 	 	Castle Downie.
Gordon 	 	(from Scottish Gaelic: "A Gordon")
Grant 	 	(from Scottish Gaelic: "The rock of alarm")
Gregor 	 	(from Scottish Gaelic: "Height of the wood", or "High wood")
Grierson 	LAG 	
Hannay 	SORBIE 	
Hay 	THE HAY 	
Henderson 	FORDELL 	
Highlanders in general 	 	
Johnstone 	LOCHWOOD 	
Keith 	A KEITH 	
Kerr 	 	Latin: Late but in earnest
Kincaid 	A KINCAID 	
King of Scotland 	St. Andrew! 	
Lamont 	 	
Lennox 	THE LENNOX 	
Leslie 	 	
Lumsden 	A LUMSDEN 	
Macdonald 	 	(from Scottish Gaelic: "The Heathery Isle") The slogan appears on a compartment in the current chief's Arms. This website cites: "Lyon Register (Volume 36, Folio 44)" for the Arms of Godfrey James Macdonald of Macdonald. The slogan refers to an island in the Sound of Islay.
Macdonald of Clanranald	 	(from Scottish Gaelic: "Gainsay who dare") The slogan appears on a compartment in the current chief's Arms. This website cites "Lyon Register (Volume 42, Folio 21)" for the Arms of Ranald Alexander Macdonald of Clanranald.
Macdonell of Glengarry 	 	(from Scottish Gaelic: "The raven's rock") The slogan appears in an Escroll over the Arms of the current chief. This website cites "Lyon Register (Volume 1, Folio 576)" for the Arms of Aeneas Ranald Euan MacDonell
MacDonald of Keppoch 	 	(from Scottish Gaelic: "God and St. Andrew") The slogan appears as a second motto in a lower Escroll on the current chief's Arms. The Arms are of Ranald Alasdair MacDonald of Keppoch.
MacDougall 	 	(from Scottish Gaelic: "Victory or Death")
Macfarlane 	 	(from Scottish Gaelic: "The loch of the host")
Macgillivray 	 	The name of the chief's castle.
Mackay 	This webpage claims to cite Scottish Clan & Family Encyclopedia. 	(from Scottish Gaelic: "The white banner of The Mackay")
Mackenzie 	 	(from Scottish Gaelic: "The High Hillock")
Mackinnon 	 	(from Scottish Gaelic: "Remember the death of Alpin")
Mackintosh 	 	Loch Moy, a loch near the seat of the clan chiefs.
MacLaren 	 	(from Scottish Gaelic: "The boar's rock")
Maclean 	 	(from Scottish Gaelic: "Death or life")
Maclean 	 	(from Scottish Gaelic: "Another for Hector")
MacLennan 	 	(from Scottish Gaelic: "The ridge of tears")
MacMillan 	 	(from Scottish Gaelic: "Knap")
Macnab 	 	The old Macnab duthus.
Macnaghten 	Frechelan 	A castle on Loch Awe.
MacNeil 	 	(from Scottish Gaelic: "Victory or Death")
Macpherson 	 	(from Scottish Gaelic: "The black rock") Located near Cluny.
Macquarrie 	 	(from Scottish Gaelic: "The Red Speckled (or spotted) Army")
Macrae 	 	A mountain in Kintail near Loch Duich. It is one of the "Five Sisters of Kintail".
Matheson 	 	(from Scottish Gaelic: "The Field of the Two Declivities")
Menzies 	 	(from Scottish Gaelic: "Up with the Red and White")
Morrison 	This website gives the Arms of the current chief's grandfather John Morrison of Ruchdi.	Dùn Èistean, sometimes Anglicised as "Hugh's Castle". The slogan appears on the chief's Arms (on a compartment below the shield).
Munro 	 	(from Scottish Gaelic: "Foulis Castle on fire")
Murray 	Furth fortune and fill the fetters 	(from Scottish Gaelic: "go forth against your enemies, have good fortune, and return with captives")
Stewart of Appin 	 	(from Scottish Gaelic: "The Cormorant's Rock") A rock in Appin.
Sutherland 	 	A bridge at Dunrobin.
==Notes==
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Category:Heraldry