New York City Family Ambassadors

New York City Family Ambassadors is a program created in 2009 to help position New York City as a safe, welcoming, family-friendly destination and to encourage families to visit. NYC Family Ambassadors have included Sesame Street in 2009, and The Muppets in 2012.
==2009 Sesame Street Ambassadors==
In 2009 the characters of Sesame Street were named the first NYC Family Ambassadors to help emphasize the family activities available in the city throughout the summer. Muppets, including Elmo, Big Bird and Cookie Monster, were featured on online and outdoor advertising, as well as on taxi ads throughout the city. 
Visitors could visit nycgo.com/family to view numerous activities. Various locales promoted on the site include the Children's Museum of the Arts, Central Park Zoo and the Snug Harbor Cultural Center. In addition, Oscar the Grouch, Elmo, and Big Bird, among others, were interviewed and share their favorite things to do in New York City.'Sesame Street' Characters Help Promote NYC
==2012 Muppet Ambassadors==
New York City Mayor Michael Bloomberg announced that the Muppets would serve as the official NYC Family Ambassadors on April 13, 2012. As part of the year-long collaboration, the Muppets encouraged family travel to the City by highlighting the best ways for families to experience and enjoy the many dining and shopping venues, cultural institutions, parks and attractions across the five boroughs. The announcement was made at The Official NYC Information Center in midtown Manhattan, where Mayor Bloomberg was joined by NYC & Company CEO George Fertitta, and the Muppets' Kermit the Frog, Miss Piggy, Gonzo the Great and Pepe the King Prawn.
The program highlighted family-friendly things to do and see for visiting families as well as locals. On www.nyc.gov, the Muppets shared their personal City preferences: Miss Piggy discussed shopping, Kermit the Frog helped visitors navigate the five boroughs, Swedish Chef focused on cuisine and more. Showcased locations include the Bronx Zoo, Brooklyn Bridge Park, Coney Island, East River Ferry, MoMA PS1, The Museum of the Moving Image, Rockaway Beach, Snug Harbor, The Natural History Museum and more.
File:MuppetAmbassadors2.jpg|Mayor Bloomberg with the Muppets at the announcement of the 2012 NYC Family Ambassadors
Mayor Bloomberg NYC Official 2012 Family Ambassador|Mayor Bloomberg announces the Muppets will be NYC's official 2012 family ambassadors.
File:KermiBloomberg-Yankees.jpg|First item on Kermit’s itinerary after the Muppets were named New York City’s Family Ambassadors: Attend the New York Yankees' home opener with NYC Mayor Michael Bloomberg.
NYC_ambassadors_poster.jpg|Bus stop poster on Dekalb Ave in Brooklyn
==Sources==
==External links==
*Official Site
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Category:Politics
Category:Sesame Street Web Content
Category:The Muppets Web Content
Category:Online Appearances