Sega Corporation

Sega Corporation, stylized as SEGA and known as Standard Games between 1940 to 1951, Service Games between 1951 and 1965, and Sega Enterprises between 1965 and 2000, is a video game company that formed in 1940. Sega was one of the original leading companies on development of home consoles.
== History ==
In 1940, Raymond Lemaire and Richard Stewart launched a company known as "Standard Games" in Honolulu, Hawaii. In 1951, the pair decided to move the company to Ōta, Tokyo to develop and distribute coin-operated machines, such as slot machines, and renamed the company "Service Games". Service Games began importing these machines to American military bases in Japan within a few years. In 1954, David Rosen, an American officer in the Air Force, launched Rosen Enterprises and in 1957, Rosen Enterprises began importing coin-operated machines to Japan. By 1965, Rosen Enterprises had created a chain of over 200 arcades and Service Games was its sole competitor. Rosen had begun creating a merger between his own Rosen Enterprises and Service Games, becoming a chief executive of the new company, Sega Enterprises. The name "Sega Enterprises" had come from two letters of each word in "SErvice GAmes".
Within a year, Sega began transitioning from importer to manufacturer, starting with the release of the submarine simulator game, Periscope. In 1969, Rosen sold Sega to Gulf & Western Industries. David Rosen remained on as CEO of the Sega division. Sega continued to grow and prosper with Rosen, and in 1972, Gulf & Western Industries had made Sega Enterprises a subsidiary. Sega prospered from the arcade gaming boom of the late 1970s with revenues climbing to over $100 million by 1979.
Category:Companies