Zellers/Brands

All of the current and former brands that are sold at Zellers stores. This page includes both Zellers the department store and Zellers pop up stores within Hudson's Bay stores. 
==Current==
===Anko (2023-present)===
The Anko brand was introduced in April of 2023 for all Zellers locations. The majority of products sold at Zellers stores are Anko. Anko is an Australian brand, most associated with Kmart Australia. Their product line ranges from toys and pets, bed, bath and kitchen, accent furniture and apparel. 
The Anko brand is also used in the United States, sold at standalone Anko branded stores. In Canada, Anko is only sold at Zellers locations. 
==Former==
===Truly (1999-2013)===
thumb|A commercial for Truly brand in 1999
Truly was introduced in March of 1999 for all Zellers and Zellers Select locations. The brand was made to remain competitive against Walmart Canada, which had the Great Value brand. The name was made to fit their slogan at the time, "Truly Canadian". Originally, their product line included household products, makeup, supplements, and clothing. In October of 1999, the Truly food line was introduced, which included snacks, candy, canned goods, pasta, various sauces, drinks, and other food. In spring of 1999, a marketing campaign was introduced to advertise the brand to Canadians. 
The Truly brand was a success for Zellers, and the brand was kept until Zellers closure. In the late 2000s, the Truly brand got refreshed with a new logo and packaging design. 
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=== SportTek (197x-2013) ===
SportTek was Zellers sporting goods/sport clothing chain which was sold at all Zellers locations. Their product ranged from dumbells, bicycles, jerseys (including Zellers branded jerseys), athletic wear such as shirts, pants, shorts, bras, jackets, and other exercise equipment like elliptical equipment, resistance bands and jump ropes.
The brand was introduced either in the mid-late 1970s or the early 1980s, becoming one of Zellers most popular brands for over 30 years. The brand was eventually discontinued in March 2013 when the last full Zellers stores permanently closed. 
Category:Brands
Category:Brand names