TimeSplitters 4/Publisher Strategy (2007)

==Stage 1 - Teaser==
July/August Magazines
UK lead times 4/5 weeks – exclusive with OPM
American lead times 8 weeks
Announcing TimeSplitters 4 will in itself guarantee magazine space. The aim is to maximize this initial stage of publicity by piggybacking the publicity of a high-profile advertising campaign. It is important not to release any information about the actual game.
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==Stage 2 - Second Teaser==
The following month from Stage 1
Having announced the game, we really want to fuel speculation about the game content/format. Ideally, an image that really hints at diverse gameplay, or points towards controversial content. Something like Zombie Wheelchair racing. Just a picture and, again, no explanation.
==Stage 3 - FMV Trailer==
Monkey of Troy FMV (hauling the monkey into the arena) + a series of concept pictures and articles about the game content.
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By this stage we would hope to have acquired a publisher!
==References==
*ts4_publisher_strategy.doc (02/04/2007)
Category:TimeSplitters 4