Animal Planet

==1994–1996 (pre-launch)==
==1996–2008==
===1996–2006===
===2006–2008===
Changes included are white text and a colored bottom, as well as the geography of the "planet" being updated to match Discovery Channel's 2000 logo.
*Troika Design Group Creates New Animal Planet Network Package
==2008–2018==
A new logo for Animal Planet was launched on February 3, 2008 in the United States. The logo was created by Dunning Eley Jones. Despite its decade-long lifespan, it received mostly negative reception from the public, going as far as being one of the worst-received logos of 2008, according to branding blog Brand New.
* Brand New: Best and Worst Identities of 2008
* Brand New: Animals gone Wild… Sort of
The rebranding effort included a new tagline "Same Planet, Different World". Two years later in 2010, Animal Planet's next tagline was "Surprisingly Human". That slogan further reinforced the network's new focus on an increasing number of personality-based series following animal-related investigations and occupations.
==2016 (unused)==
In December 2016, Discovery filed a trademark for a new logo for Animal Planet.https://www.trademarkia.com/a-animal-planet-87259388 However, this would ultimately go unused.
==2018–present==
On October 16, 2018, Animal Planet unveiled a new logo that took effect on October 28, reimagining the elephant motif from the 1996–2008 logos. The new branding symbolizes a new mission of "keeping the childhood joy and wonder of animals alive by bringing people up close in every way." The new branding coincided with the premieres of Amanda to the Rescue and Crikey! It's the Irwins. The on-screen settings were designed by Chermayeff & Geismar & Haviv.
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==External links==
==References==
Category:Animal Planet
Category:Television networks in the United States
Category:Warner Bros. Discovery
Category:Silver Spring, Maryland
Category:Maryland
Category:1996
Category:BBC
Category:Cable television networks in the United States
Category:Documentary channels in the United States
Category:Cable networks in the United States
Category:Lifestyle networks in the United States
Category:Television channels
Category:Television channels and stations established in 1996