HBO Max

==2019 (pre-launch)==
On July 9, 2019, WarnerMedia (now Warner Bros. Discovery) unveiled HBO Max as the name of its new streaming service. Anchored with and inspired by the legacy of HBO’s excellence and award-winning storytelling, the new service will be “maximized” with an extensive collection of exclusive original programming (Max Originals) and the best-of-the-best from the conglomerate's enormous portfolio of beloved brands and libraries.WarnerMedia Newsroom - WarnerMedia Names Upcoming Direct-to-Consumer Service HBO Max (2019)
==2019–2023 (United States); 2021–2024 (Latin America and Europe)==
This logo first debuted on its social media accounts on October 29, 2019, followed by the debut of the service on May 27, 2020, replacing HBO Now in the United States.
On May 23, 2023, HBO Max in the United States was renamed and replaced with Max. The HBO Max branding remained active in Latin America until February 27, 2024, and was replaced with Max in several parts of Europe on May 21 and June 11, 2024.
==2024–present (Netherlands and Belgium)==
The service will retain its name in the Netherlands and Belgium (where it will be launched on July 1, 2024), in order to avoid confusion with NPO member broadcaster Omroep MAX and with the VRT's streaming platform, VRT MAX.https://press-benelux.wbd.eu/post/warner-bros-discovery-lanceert-in-juni-het-vernieuwde-hbo-max-in On March 21, 2024, the service unveiled a new logo adopting the logo of the Max brand used in other parts of the world, whilst using the HBO logo, similarly to the previous HBO Max logos. The rebrand took effect on June 11, 2024 in the Netherlands.https://twitter.com/hbomaxnl/status/1770825308876230933/photo/1Belgium slowly started launching HBO Max.
==See also==
*HBO
*HBO (application)
*HBO Go
*Max (streaming service)
==References==
==External links==
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