Sony Max (India)

:This page is about the Indian TV channel that shows Hindi movies. For other uses, see Sony Max (South Africa) and Sony Max (Hungary).
Sony Max, also called SET Max or simply Max, is a Hindi movie channel in India operated by Sony Pictures Networks India. It was launched in July 1999,Agencyfaqs!Rediff and often showed cricket events (notably the Indian Premier League from 2008 to 2017). Since the mid-2010s it has focused more on showing dubbed South Indian movies, much like its competitors Zee Cinema, Star Gold and Colors Cineplex. However, its international feed shows primarily Bollywood movies. It has used the slogan Deewana Bana De (Making You Crazy) since 2002.The Hindu Business Line
An HD feed was launched on Christmas 2015, much later than Zee Cinema and Star Gold.
==Sony Max==
===1999–2002===
When the channel was launched in late 1999, it was more commonly referred to as SET Max, to show its affiliation with SET. While that name is sometimes used today, Sony Max and Max are more popular.
===1999-2011===
This was the screen logo which was used fram 20 July 1999 till 1 September 2011, SET Max launched a new graphics package 26 January 2002, the Indian Republic Day, it was similar to SET.
* Afaqs!
Sony Max Deewana Bana De Old.jpg|Logo with slogan, 2002–2011.
===2011–2022 (India, International), 2011–2017 (UK)===
When the now-defunct Sony Mix was launched on 1 September 2011, Sony TV, Sony Sab, Sony Max, Sony Pix and Sony Aath added the word Sony in a black rectangle on top of their logos, though the graphics were not changed.
Sony Max Deewana Bana De.jpg|Logo with slogan, 2011–present.
Sony Max has changed its graphics package three times since 2011, but not its logo (though the UK feed changed the logo in 2017). In the first two cases it was on the day after the final of that year’s edition of the Indian Premier League: on 28 May 2012 and on 25 May 2015. The third and latest rebrand was on 20 July 2019 to commemorate the channel’s twentieth anniversary.
===2017–2022 (UK only)===
When Sony Max HD was launched in the UK in 2017, the SD feed introduced a black logo.
===2022–present===
All Sony channels rebranded on 24th October 2022 with new logos and graphics.
==Sony Max HD==
===2014-2015===
An HD feed was launched on 25 October 2014, much later than competitors Zee Cinema and Star Gold, which had launched HD feeds in 2011. (However, a pop-up channel called Sony Max HD had been launched for the 2011 and 2012 seasons of the Indian Premier League; in June 2012 it became the HD version of Sony Six, Sony Pictures Networks India’s first sports channel.)
===2015–2016===
Although there was a new graphics package launched on 25 May 2015, but a bronze graphics package slightly different form SD version, a new slogan "Jee Ke Dekho" and a new logo on 25 December 2015.
Sony Max HD Jee ke dekho Logo.jpg|Logo with slogan, roughly meaning Experience what you see. This was used only for Sony Max HD, and retired after the 2019 rebrand.
In its first two years, Sony Max HD showed a mix of recent popular movies, niche and critically-acclaimed movies, and classic Hindi movies older than the 1990s (similar to Star Gold Select HD). However, since late 2017, these are aired much less frequently than South Indian movies dubbed into Hindi, as with the SD version.
===2016–2021===
This logo was introduced on 25 December 2016. Sony Max HD was launched in the UK in August 2017, and the SD feed they adopted this dark logo and bronze graphics package. The HD feed was also launched in the US and Canada in February 2020.
Sony Max HD Jee ke dekho.jpg|Logo with slogan (2016–2019).
In India, the logo is the new black for the HD feed and the traditional white for the SD feed. Until the July 2019 rebrand, the graphics package was bronze-gold only for the HD feed; the SD feed had the blue-yellow-red graphics.
===2021–2022===
On 4 September 2021, the HD feed reverted to the white logo colour, with a modified HD wordmark.
*DreamDTH
===2022-present===
==References==
==External links==
*Sony Max and Sony Max HD 
Category:Movie television channels in India
Category:Television channels in India
Category:Movie channels
Category:Sony Pictures Networks India
Category:Indian Premier League
Category:Television channels in Asia
Category:Sony Pictures Entertainment
Category:Television channels in the United Kingdom
Category:Hindi-language television channels
Category:Television channels