Baume et Mercier

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Baume & Mercier (French pronunciation: [bɔm ˈe mer-sjej]) is a Swiss luxury watchmaker founded in 1830. It is a subsidiary of the Swiss luxury conglomerate Richemont.
== History ==
Baume & Mercier was founded as "Frères Baume" in 1830 by brothers
 Louis-Victor and Célestin Baume, who opened the watch dealership in Les Bois, a village in the Swiss Jura. The Swiss watch manufacturer expanded internationally by establishing a branch in London in 1851 under the name "Baume Brothers", which led to expansion throughout the British Empire.
 By the late 19th century, the company had an established international 
reputation, and its timepieces had set accuracy records and won a number
 of timekeeping competitions.
In 1918, company director William Baume partnered with Paul Mercier to found "Baume & Mercier" in Geneva. The firm became specialized in manufacturing wristwatches,
 particularly unconventional "shaped" models that did not possess the 
traditional round form. In 1919, Baume & Mercier was awarded the Geneva Seal, the highest international distinction of the time for watchmaking excellence.
During the Roaring Twenties, the brand embraced women's emancipation. In the 1940s, Baume & Mercier launched a number of modern watch collections, most notably the 2 Register Chronograph.
 Early examples of this model with the double-caseback are rare and 
highly sought after, often fetching more than double the price of a 
later model.
In the 1970s, Baume & Mercier introduced shaped timepieces 
such as the Galaxie and Stardust models. In 1973, Baume & Mercier 
presented the Riviera, one of the world's first steel sports watches.
In 1988, the Swiss watchmaker joined the Richemont
 group. Currently, the brand offers the Clifton, Classima and Hampton 
collections for both men and women, the Capeland collection for men, and
 the Linea and Promesse collections for women.
 In 2015, Baume & Mercier bolstered its sports watch offerings by 
entering into a partnership with the celebrated American race car maker Carroll Shelby International. The company now offers limited edition "Shelby Cobra" models, named for the classic sports car, in its Capeland and Clifton collections.
== Pricing ==
With an average selling price of between US$2,000 and US$5,000, Baume & Mercier watches are in the mid-range luxury watch market.
In 2016, Baume & Mercier began to present more affordable 
offerings under US$1,000 with the launch of its "My Classima" models, a 
sub-collection of its Classima collection of classic dress watches.
Category:Watch stores
Category:Retailers
Category:Luxury brands
Category:Companies
Category:Franchises
Category:Brands