WVSB

WVSB is an affiliate of The CW located in Oxford, Mississippi and serves the Northwest Mississippi market. Broadcasting on Channel 22, WVSB serves as a semi-satellite service for WWLM, Memphis' CW affiliate, and is owned and operated by Southern Broadcasting (which also owns ABC affiliate WUMT). Launched in 1990 as WJIW (a TBN affiliate), Southern Broadcasting bought WJIW in 2002 and changed the call letters to WVSB and became a WB affiliate. When the CW was formed in 2006, WVSB became an affiliate.
WVSB Channel 22 (semi-satellite service of WWLM, Channel 15, Memphis)
Location 	
Oxford, MS
Branding 	The CW 22The CW 15 (during WWLM simulcasts)
Slogan 	
CW 22: TV Now
Hello, Memphis, CW 15 Loves You! (during WWLM simulcasts)
Channel(s) 	
Analog: 22
Digital: 65
Subchannel(s) 	22.1
Affiliation 	The CW
Sister Station 	WUMT
First Air Date 	January 7, 1990
Former Call Letters	WJIW (1990-2001)
Former Affiliation 	
TBN (1990-2001)
The WB (2002-2006)
Owner 	Southern Broadcasting
== History ==
The Trinity Broadcasting Network decided to launch a local affiliate in Oxford and the Mississippi hills. Naming the station WJIW, TBN produced a variety of original Christian programs, such as gospel music concerts, live coverage of major Christian events, talk shows, health/fitness/nutrition programs with Christian family doctors, children's programs, contemporary Christian music videos, marriage enrichment series, holiday specials, Christian dramas, and full-length, family-oriented movies. TBN did some thinking and in 2001, TBN put WJIW on the market. Already owning an ABC affiliate in WUMT, Southern Broadcasting entered into negotiations hoping to make a duopoly in the Mississippi hills. TBN sold WJIW to Southern Broadcasting. On December 31, 2001 at 11:59 PM, WJIW signed off for good. At 5 AM, WVSB signed on. They became an affiliate of The WB 100 station group. In addition to carrying WB programming, it also maintained a master schedule of syndicated programming that aired simultaneously on all WB 100+ affiliates outside of network programming time periods, essentially structuring the service as a de facto national feed of The WB. In 2006, when The WB and UPN merged to form The CW, WVSB became an affiliate.
== logo ==
==Schedule==
Weekdays	Saturday	Sunday
6-7 AM: The Better Show
7-8 AM: The Morning Exchange (WWLM simulcast)
8-9 AM: Are We There Yet? (Back-to-back episodes)
9-10 AM: The Steve Wilkos Show
10-11 AM: Cheaters (Back-to-back episodes)
11 AM-12 PM: The King of Queens (Back-to-back episodes)
12-1 PM: Hot in Cleveland (Back-to-back episodes)
1-1:30 PM: Flip my Food with Chef Jeff
1:30-2 PM: Recipe TV
2-3 PM: Married... With Children (Back-to-back episodes)
3-4 PM: The Bill Cunningham Show
4-5 PM: Rules of Engagement (Back-to-back episodes)
5-6 PM: Cops Reloaded (Back-to-back episodes)
6-6:30 PM: King of the Hill
6:30-7 PM: The Cleveland Show
7-9 PM: CW Programming
9-10 PM: Simulcast of WWLM Programming
10-11 PM: Cougar Town (Back-to-back episodes)
11-11:30 PM: Raising Hope
11;30 PM-12:30 AM: Community
12:30-1:30 AM: The Steve Wilkos Show
1:30-2:30 AM: Seinfeld (Back-to-back episodes)
2:30-6 AM: Paid Programming	
6-7 AM: Paid Programming
7 AM-12 PM: One Magnificent Morning Block
12-12:30 PM: Live Life & Win!
12:30-1 PM: Made in Hollywood: Teen Edition
1-1:30 PM: On the Spot
1:30-2 PM: Elizabeth Stanton's Great Big World
2-2:30 PM: Made in Hollywood
2:30-7 PM: Mama’s Family (Back-to-back episodes)
7-8 PM: Cheaters (Back-to-back episodes)
8-9 PM: Cops Reloaded (Back-to-back episodes)
9-10 PM: Simulcast of WWLM Programming
10-11 PM: Community (Back-to-back episodes)
11-1 AM: Mama’s Family 
1-6 AM: Paid Programming	
6-7:30 AM: Discover the Truth
7:30-8:30 AM: In Tough with Dr. Charles Stanley
8:30-9 AM: Key of David
9-11 AM: Paid Programming
11-11:30 AM: The Game Plan
11:30 AM-1 PM: Paid Programming
1-2 PM: Murdoch Mysteries
2-3 PM: The Pinkertons
3-9 PM: Mama’s Family (Back-to-back-to-back episodes)
9-10 PM: Simulcast of WWLM Programming
10-11 PM: Cougar Town (Back-to-back episodes)
11 PM-12 AM: Raising Hope (Back-to-back episodes)
12-1 AM: Are We There, Yet? (Back-to-back episodes)
1-2 AM: The King of Queens (Back-to-back episodes)
2-6 AM: Paid Programming
Category:Mississippi
Category:Channel 22
Category:CW network affiliates
Category:Former TBN affiliates
Category:Oxford, MS
Category:Former WB network affiliates
Category:Former WB affiliates
Category:Television channels and stations established in 1990
Category:Semi-satellite stations