VID

VID (ВИD), also known as VIDgital (ВИDgital) until 2020, is a Russian TV production company.
==VID (first era)==
===1990–2013===
In 1990, ВИD (VID in English) was founded by Vladislav Listyev, alongside Alexander Lyubimov, Andrey Rasbash, Alexander Politikovsky and Ivan Demidov. He thought that the best design for the company's logo would be an Asian symbol, so the ceramic head sculpture of Guo Xiang, which was found at the Museum of Eastern Art in Moscow (where Listyev's wife worked as restorer) was chosen. However, the museum wouldn’t allow the founders to use the actual sculpture. So instead, they recreated it using computer graphics.
The monochrome version of the logo is still used as a branding element in YouTube videos posted on their channel.
===2013–2017===
On March 7, 2013, ВИD slightly changed its logo.
==VIDgital (ВИDgital)==
===2017–2020===
On October 6, 2017, with the name change to ВИDgital in order to focus on digital media, the Guo Xiang sculpture was redesigned as a CGI-animated bust, which more closely resembles the actual sculpture compared to the old one. This is the first time that the logo received an overhaul.
==VID (second era)==
===2020–present===
On November 6, 2020, ВИDgital reverted its name back to ВИD, while retaining its 2017 appearance. However, ВИDgital is still used as their channel name on YouTubehttps://www.youtube.com/channel/UCttt8CJu0tV9Vdv0VMXnBNg and as a profile and cover picture on Facebook.https://www.facebook.com/vidgital.official/
==External links==
==References==
Category:VID (Russia)
Category:Television
Category:Television production companies of Russia
Category:Moscow
Category:Russia
Category:Soviet Union
Category:1987
Category:1980s