Adult Swim

Adult Swim (Stylized as [adult swim]) is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network.
Historyedit | edit source
The initial block consisted of Home Movies, The Brak Show, Harvey Birdman, Attorney at Law, Sealab 2021, Space Ghost Coast to Coast, and Cowboy Bebop, with Aqua Teen Hunger Force joining soon after.
On February 23, 2002, Adult Swim Action premiered, replacing the Thursday repeat block. This block was a showcase of anime, some of which came from Cartoon Network’s Toonami block, while the rest were new to the network.
January 4, 2003 saw the last airing of the Action block for a year, which was followed a week later on January 12 by the block’s first rebrand. Gone were the old people swimming, replaced by bumpers showing pages of an emergency handbook. This was done to promote the addition of the FOX series, Futurama, to the block. Also at this time, the block expanded to airing on weekdays as well, except for Fridays, because that space was occupied by Cartoon Cartoon Fridays. Another new show arrived on April 20, the recently cancelled Family Guy. This move proved to be so successful that the show would be revived in 2005.
On May 25, 2003, the block rebranded again. With this change came a brand new logo that still continues to be used to this day. The bumpers now consisted of white text on black backgrounds (although a reverse of this scheme was occasionally used), which tend to be non-sequitur in nature. The content of the bumpers tended to vary depending on what day it was. For example, on Thursdays, they aired Dear Adult Swim, in which they would showcase random comments from the new Adult Swim Message Board and respond to them, usually by insulting them.
The block expanded to 5am on October 5, 2003. As a result, the block now aired a loop of the earlier programs starting at 2am.
On New Year’s Eve of 2003, a special event was held called Bashington’s House Party. The bumpers featured a party at Brak’s house, with characters from all the Adult Swim shows attending. Just before midnight came the shocking announcement that The Brak Show was cancelled, the first series finale in Adult Swim’s history.
April 1, 2004 saw the first ever April Fools' Day prank, in which random mustaches were added to the characters of the shows.
Adult Swim Action returned on April 17, 2004, with the airing of The Animatrix.
On March 28, 2005, Turner split up Cartoon Network and Adult Swim for the Nielsen ratings. It was also at this time that the block expanded to 6am. October 2, 2005, regained at 10pm to 6am for unexpected return since black text bumpers has stopped until only uses on August 7, 2003-October 1, 2005, until 2001-2003; 2005-2008; 2008-2010; 2013. Early shows from this period include Aqua Teen Hunger Force, The Brak Show and a revival of Mission Hill, from The Walt Disney Company. Adult Swim's production company is Williams Street Studios.
William Street have also produced Sony's Toonami and Miguzi blocks. It usually plays American TV series and shorts aimed toward adults. They also air a wide variety of Japanese anime, original video animation and movies. Adult Swim's promotions are targeted toward people who are college age, usually their 20s and 30s. Adult Swim has often been known send representatives to colleges around the US and hand out posters to promote the block. This Saturday night action block has separated by TBS instead of comedy on February 23, 2002. March 27, 2006, Adult Swim Obtains Lineup at 10:30pm-6am. July 6, 2007, Adult Swim Expands Friday within Family Guy Marathon at 11pm-5am and Exception from a Weekend on 2003-07.
=== Adult Swim Videoedit | edit source ===
Adult Swim started off as a spin-off block of Cartoon Network based on the success of an earlier show, Space Ghost Coast to Coast. The name comes from a term for a lifeguard's break. The children can't be trusted to swim by themselves, so they are kicked out, and only the adults can swim, hence adult swim. This theme was reinforced by the bumpers, which featured old people swimming. The block launched on September 2, 2001, at 10:00pm, with an episode of Home Movies, a show that was pulled from airing on UPN despite not airing all of its episodes. Initially, the block lasted from 10:00pm to 1:00am. The shows broadcast each night would all be repeated on Thursday nights.
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