TCBY

TCBY (The Country's Best Yogurt) is an American chain of frozen yogurt stores. It is one of the largest U.S. retailers of soft-serve frozen yogurt.
== History ==
In 1981, Frank D. Hickingbotham opened the first TCBY in Little Rock, Arkansas. TCBY began franchising the following year, and by 1984 there were over 100 stores.
Prior to 1984, the company's name was "This Can't Be Yogurt," but a lawsuit from a competitor, I Can't Believe It's Yogurt!, forced TCBY to create a new name from its initials, eventually using "The Country's Best Yogurt". TCBY began selling yogurt by adding TCBY yogurt dispensers at participating Taco Bell, McDonald's, Subway, and Burger King locations in 1995 and at one point every Burger King in South Dakota had TCBY but TCBY later disappeared from Taco Bell McDonald's and Burger King because of deals ending but however TCBY still co branded with Subway and South Dakota Burger King’s remained with TCBY until 2009.
In 1991 TCBY moved into the tallest building in Arkansas, Simmons Tower located in downtown Little Rock, and the building was renamed The TCBY Tower until 2000 when TCBY vacated.
Mrs. Fields acquired TCBY in early 2000 and became Mrs. Fields Famous Brands and not long after TCBY began co branding with Mrs. Fields and other brands they own. The combined company relocated headquarters to Broomfield, Colorado in 2012.
In 2001, there were 1,777 TCBY locations across the country. By 2011, after several waves of closings, there were 405.
Category:Restaurants
Category:Frozen Yogurt Restaurants
Category:Food court restaurants
Category:Companies
Category:Franchises
Category:Brands