WTMJ-TV

==1947–1956==
===1947-1953===
WTMJ-logo1947.jpg
logofirs.jpg
WTMJ-logo1950.jpg|This station ID was transmitted in black-and-white.
WTMJ-TV first signed on the air on December 3, 1947, originally broadcasting on VHF channel 3. In addition to being the first commercial television station to sign on the air in Wisconsin, the fourth such station to sign on in the Midwestern United States and the 15th to launch in the United States, WTMJ was also the first station located outside of the Eastern Time Zone to be affiliated with a major broadcast television network. Prior to that, the Journal Company first granted a license in September 1931 for W9XD, conducted field tests from 1931 to 1933. W9XF's license was withdrawn by the Federal Communications Commission (FCC) in 1938 as part of an effort to limit broadcast licenses to stations that would actively engage in the development of television. Journal obtained abother license, this time for WMJT (for "Milwaukee Journal Television"), and built a new broadcast facility to transmit its signal by August 1942. However, the company's television plans were suspended due to television and radio equipment be allocated for use by the military during World War II.
WTMJ-TV has been affiliated with NBC since its sign-on, owing to its radio sister's longtime affiliation with the NBC Red Network; although, it also initially carried programming from CBS, ABC and the DuMont Television Network. It lost its secondary affiliation with CBS when WCAN-TV (channel 25, now defunct) signed on in September 1953, and lost access to ABC and DuMont programming when WOKY-TV (channel 19, now CW affiliate WVTV on channel 18) made its debut one month later. WTMJ is the only television station in Milwaukee to have been affiliated with the same network throughout its history, and is currently NBC's second-longest tenured affiliate, behind only KSDK in St. Louis (which signed on as KSD-TV eleven months earlier in January 1947).
===1953–1956===
WTMJ-logo1954.jpg|1954 temperature ID
WTMJ-logo1955.jpg|1955 ID
TP-WTMJb.jpg|Test pattern
WTMJ-TV moved to VHF channel 4 on July 11, 1953, in order to alleviate interference with WKZO-TV (now WWMT) in Kalamazoo, Michigan, which is located nearly directly across Lake Michigan. This move also forced the CBS O&O on channel 4 in Chicago, WBBM-TV, to be reassigned to VHF channel 2; WBBM had moved to that frequency six days before WTMJ's channel relocation on July 5, 1953.
==1956–1962==
WTMJ-TV ID Card 1512145790498 73198627 ver1.0 640 480.jpg|Late 1950s-early 1960s logo with Seal of Good Practice (1959-65 version)
WTMJ-Color-ID-1956.jpg|Color ID art card
WTMJ-1956-ID-sketches.jpg|This layout page was used to transfer the logo and text onto the art card; Pencil was scribbled over the back of the tracing paper, then retraced onto the card.
==1962–1966==
WTMJ-TV Milwaukee 1965.jpg
WTMJ-Color-ID-1964.jpg
WTMJ-TV 1966.png|ID from 1966
==1966–1977==
WTMJ station ID 1968.png
WTMJ-Bicentennial-1976.jpg|WTMJ-TV used this "Star 4", in recognition of the United States Bicentennial from 1975 to 1976.
KOA-WTMJ Star 4.svg|Standalone Bicentennial logo. This was also used by KOA-TV.
==1977–1980==
This logo is similar to the one used by DWGT-TV in Manila.
==1980–2004==
WTMJ Sailboat 4 print.svg|Print version
===1986–1992===
WTMJ 4 1989.svg|The numeral could also be used alone without the peacock.
WTMJ-TV's News 4 Tonight At 10 Video Open From 1988.jpg|News 4 Tonight At 10 open from early 1988
WTMJ-TV's Newschannel 4 At 10's Carole Meekins Video ID From November 1991.jpg
Wtmj-tv in stereo.jpg
WTMJ-TV Wheel.jpg
WTMJ-TV red-blue ID.png
===1992–2004===
WTMJ inaugurated the "Today's TMJ4" brand on July 25, 1992, coinciding with the start of NBC's coverage of that year's Summer Olympics (variants of this brand, whether they incorporated the last three letters of the callsign or not, were later used by other stations such as KTHV in Little Rock and WTMJ sister station KIVI-TV in Boise).
The “Sailboat 4” logo became italicized with the new branding.
Wtmj.jpg
Wtmj-1992.standalone.png|Standalone logo
WTMJ Sailboat 4 (Italicized).svg|Standalone logo (print)
Wiwxteam.gif|Weather logo (199?–2001)
Wiwxteam-1.gif|Weather logo (2001–2004)
Dopp4.jpg
Studi360.jpg
-2.jpg
Hqdefault-1470924023.jpg
IMG 4.gif
WTMJ-TV news bumper 2001.jpg
WXTeam WXCenter9697ish 1483994100332 52875233 ver1.0 900 675.jpg
Wtmj1.jpg
WMTJ-TV 2.jpg
WTMJ-TV 1992.jpg
TMJ4-Olympics-ID-1996.jpg
IMG 0301.png
==2004–present==
===2004–2020===
1B127FF6-771C-4768-AEFD-43E5DC9EEA64.png|3D version
C4A0FEBA-3A80-4EF3-81BD-400D0C2B3967.png|ID variant
Wtmj07022006_amnxintro.jpg
WTMJ-TV.jpg
Wtmj-tv.png|Alternate logo since 2015
Logo team4 storm.png|Weather logo
WTMJ Weather Plus.jpg
Wtmj08022011 wxpromo.jpg
Today's TMJ4 2016.png|News open 1 (2016–2020)
Today's TMJ4 open 2 (2016-2020).png|News open #2 (2016–2020)
===2020–present===
The Today's part was dropped from the branding on February 25, 2020, as part of a corporate roll-out of new news graphics. The NBC peacock was also enlargened.
TMJ 4 2020 gradient.svg|Gradient version
WTMJ-TV Olympics (2021).svg|Olympics logo (2020–present)
WTMJ-TV_Print_(2020).svg|Print logo
WTMJ-TV Olympics (2021) Print.svg|Olympics print logo
TMJ4 News at 10 open (2020-).png|News open (2020–present)
WTMJ-TV news opens
==External links==
Category:Television stations in the United States
Category:NBC network affiliates
Category:Milwaukee
Category:Wisconsin
Category:The E. W. Scripps Company
Category:Television channels and stations established in 1947
Category:1947