Draft

::I understand the concern you have regarding this. We at Fandom see Discussions as a tool for both community growth and outreach. Although this is primarily through the community app at the moment, we are thinking in the long term. Capturing the attention of app users while the movie is in theaters and being actively discussed is one of the key ways to engage fans and to encourage them to become contributors to the wiki itself. By giving them a platform tied to the wiki itself, we hope that they will make the transition to active editors and contributors. 
::We also want Discussions to be seen as a positive addition to the community, and be more than just a tool to bring in new community members. Fandom Staff are more than happy to handle moderation of Discussions in the period surrounding the movie. Of course, we do encourage administrators to interact with users in Discussions so that you can see how best the platform can be used to augment and support the wiki community. However, we understand the additional responsibilities that this puts on administrators that they might not welcome, and that a forum/discussions platform is something they are not interested in. Like with any part of your contributions to Fandom, you can be as active as you wish to be. Some communities that have enabled Discussions have solved this by promoting active users to moderator status. This allows administrators to concentrate on the wiki management, while a trusted team handles moderation of the Discussions feature.
::Regarding the app name: they are optimized for search and discovery within the app store. For instance, the Star Wars wiki app is not named Wookieepedia despite that being the official name of the wiki.