WIS

==1953–1962 ==
Originally signed on the air on November 7, 1953 as WIS-TV, a primary NBC affiliate on VHF channel 10, by the Broadcasting Company of the South, a subsidiary of the Liberty Life Insurance Company, owners of WIS radio (560 AM, now WVOC).
==1962–1968==
==1968–1969==
==1969–1970==
==1970–1984==
Then-corporate sibling WTOL in Toledo and WSFA in Montgomery used a similar logo from 1970s.
==1984–1991==
The logo seen above is identical to the one used by ABC affiliate WPLG in Miami–Fort Lauderdale prior to 1982.
==1991–2003==
===1991–1997===
The "-TV" suffix was omitted in 1992, long after its AM radio station of the same callsign was sold.
===1997–2003===
==2003–2023==
==2023–present==
==External links==
*WIS-TV.com
Category:Television stations in the United States
Category:NBC network affiliates
Category:Columbia, South Carolina
Category:South Carolina
Category:Gray Television
Category:Television stations formerly owned by the Liberty Corporation
Category:Television channels and stations established in 1953
Category:1953