18 F Homework Chapters Marketing

== 请注意 本学期所用的课本是 Essential Marketing 13th Edition, 只含11章， 章节名称与别的版本如 Basic Marketing 19th Edition 虽有吻合，但是章数不同，章序不同。 现特列举不同版本间的章节对应==
Perreault Test Links
: https://www.bing.com/search?q=perreault+Chapter+Quiz+Ethical+Marketing+in+a+Consumer-Oriented+World%3a+Appraisal+and+Challenges&FORM=HDRSC1
perreault Chapter Quiz Ethical Marketing in a Consumer-Oriented World: Appraisal and Challenges
: http://highered.mheducation.com/sites/0078028981/student_view0/chapter1/chapter_quiz_.html
Perreault Home > Chapter 1 > Chapter Quiz
: http://novella.mhhe.com/sites/0078028981/student_view0/chapter20/chapter_quiz_.html
Perreault Home > Chapter 20 > Chapter Quiz
: http://novella.mhhe.com/sites/0078028981/student_view0/chapter1/chapter_quiz_.html
Home > Chapter 1 > Chapter Quiz
: http://highered.mheducation.com/sites/0072246208/student_view0/chapter18/multiple_choice_quiz.html
: http://highered.mheducation.com/sites/0072246208/student_view0/chapter16/video_concept_case.html
Video Concept Cases Online
: http://novella.mhhe.com/sites/0078028981/student_view0/chapter1/index.html
Perreault online student edition just course wide contents
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Paper
: https://www.coursehero.com/file/6830672/Chapter-18-Ethical-Marketing-in-a-Consumer-Oriented-World-Appraisal-and-Challenges/
Chapter 18-Ethical Marketing in a Consumer-Oriented World Appraisal and Challenges
: https://www.coursehero.com/file/13723540/ktg-quiz-1-notes/
ktg quiz 1 notes - Chapter 18 Ethical Marketing in a...
: https://zh.scribd.com/presentation/323866485/Chapter-22-Ethical-Marketing-in-a-Consumer-Oriented-World
PPT for Perreault
: http://pubhtml5.com/wqza/jrjp/basic
: http://pubhtml5.com/wqza/jrjp
Perreault's Ebook Online
: https://prezi.com/elp4yb-ggwjs/ethical-marketing-in-a-consumer-oriented-world-appraisal-an/
Prezi for the chapter:
Ethical Marketing in a Consumer-Oriented World: Appraisal an
: https://testbankcollege.eu/Test-Bank-Essentials-of-Marketing-13th-Edition-Perreault
FOLLOWING are OFFICIAL chapter numbers matching chapter titles for Essential Marketing, Thirteenth Edition (短版) Short Version. Please note that there are 11 chapters in total.
:值略细定，行企配零划， 推个告价
:(Value) (Strategy)(Segmentation and Positioning)(Behavior)
:(Behavior)(Business)(Distribution)(Retailers Planning)
:(Promotion)(Personal)(Advertising)(Pricing)
:1 值 Marketing's (Value) to Consumers, Firms, and Society
:2 略 Marketing (Strategy) Planning
:3 细，定 Focusing Marketing Strategy with (Segmentation and Positioning) //
:4 行 Final Consumers and Their Buying (Behavior)
:5 企 (Business) and Organizational Customers and Their Buying Behavior
:6 配 (Distribution) Customer Service and Logistics
:7 零，划 (Retailers), Wholesalers, and Their Strategy (Planning)//
:8 推 (Promotion)-Introduction to Integrated Marketing Communications//
:9 个 (Personal) Selling and Customer Service//
:10 告 (Advertising) and Sales Promotion//
:11 价 (Pricing) Objectives and Policies
FOLLOWING are BASIC Marketing, Nineteenth Edition (长版) Long Version chapter numbers matching chapter titles. Please note that there are 19 chapters in total.
值略遇细定，行企息品划，展渠配零划， 推个告众价德
:1 值 Marketing's (Value) to Consumers, Firms, and Society
:2 略 Marketing (Strategy) Planning
:3 遇 Evaluating (Opportunities) in the Changing Market Environment
:4 细，定 Focusing Marketing Strategy with (Segmentation and Positioning)
:5 行 Final Consumers and Their Buying (Behavior)
:6 企 (Business) and Organizational Customers and Their Buying Behavior
:7 息 Improving Decisions with Marketing (Information)
:8 品，划 Elements of (Product Planning) for Goods and Services
:9 展 Product Management and New-Product (Development)
:10 渠 Place and Development of (Channel) Systems
:11 配 (Distribution) Customer Service and Logistics
:12 零，划 (Retailers), Wholesalers, and Their Strategy (Planning)
:13 推 (Promotion)-Introduction to Integrated Marketing Communications
:14 个 (Personal) Selling and Customer Service
:15 告 (Advertising) and Sales Promotion
:16 价 (Pricing) Objectives and Policies
:17 定 Price (Setting) in the Business World
:18 实 (Implementing) and Controlling Marketing Plans: Evolution and Revolution
:19 功 Managing Marketing's Link with Other (Functional) Areas
:20 德 (Ethical) Marketing in a Consumer-Oriented World: Appraisal and Challenges
我找到了McGraw出版社的“每章习题”，不仅是每周要做并能赚分的练习题，而且是期末考重要出题来源。
http://novella.mhhe.com/sites/0078028981/student_view0/chapter1/index.html
但是，我们用的正式课本是“短版”，唯一网上能找到的章后习题，却属于“长版”，共有20章。因此，“短版”与“长版”的章节排序对应，在这里标出来了。前短后长。
CORRESPONDENCE between 短版 and 长版 is:
前短后长
:1-1
:2-2
:3-4
:4-5
:5-6
:6-11
:7-12
:8-13
:9-14
:10-15
:11-16
%%
前短后长
:值略细定，行企配零划， 推个告价
:(Value) (Strategy)(Segmentation and Positioning)(Behavior)
:(Behavior)(Business)(Distribution)(Retailers Planning)
:(Promotion)(Personal)(Advertising)(Pricing)
:1-1 (Value) 值
:2-2 (Strategy) 略
:3-4 (Segmentation and Positioning) 细定
:4-5 (Behavior) 行
:5-6 (Business) 企
:6-11 (Distribution) 配
:7-12 (Retailers Planning) 零划
:8-13 (Promotion) 推
:9-14 (Personal) 个
:10-15 (Advertising) 告
:11-16 (Pricing) 价
%%%
分享课后习题及长版chapter quiz, 学期每周及其对应周
:1 值 Marketing's (Value) to Consumers, Firms, and Society 1-1 (Value) 值 （第二，三周）
:2 略 Marketing (Strategy) Planning 2-2 (Strategy) 略 （第四周）
:3 细，定 Focusing Marketing Strategy with (Segmentation and Positioning) 3-4 (Segmentation and Positioning) 细定 （第五周国庆，第六周）
:4 行 Final Consumers and Their Buying (Behavior) 4-5 (Behavior) 行 （第七周）
:5 企 (Business) and Organizational Customers and Their Buying Behavior 5-6 (Business) 企 （第八周）
:6 配 (Distribution) Customer Service and Logistics 6-11 (Distribution) 配 （第九周）
:7 零，划 (Retailers), Wholesalers, and Their Strategy (Planning) 7-12 (Retailers Planning) 零划 （第十一周）
:8 推 (Promotion)-Introduction to Integrated Marketing Communications 8-13 (Promotion) 推 （第十二周）
:9 个 (Personal) Selling and Customer Service 9-14 (Personal) 个 （第十三周）
:10 告 (Advertising) and Sales Promotion 10-15 (Advertising) 告 11-16 (Pricing) 价 （第十四周）
:11 价 (Pricing) Objectives and Policies （第十五周）
==*== 
==*== 
==*== 
==1 值 Marketing's (Value) to Consumers, Firms, and Society 1-1 (Value) 值 （第二，三周）==
Chapter Quiz
(See related pages)
 	 		 	
1 	1 		
All of the following should be determined by the marketing department of a firm except:	
All of the following should be determined by the marketing department of a firm except:
 	 		A)	storing the product.
 	 		B)	actually making the product.
 	 		C)	advertising the product.
 	 		D)	designing the packaging for the product.
 	 		E)	setting the price of the product.
 	 		 	
 	 		 	
 	 		 	
2 	2 		
The study of marketing is important for all the following reasons except:	
The study of marketing is important for all the following reasons except:
 	 		A)	marketing plays a big part in economic growth and development.
 	 		B)	marketing offers exciting and rewarding career opportunities.
 	 		C)	marketing affects every decision in a person's life.
 	 		D)	marketing affects the daily life of consumers.
 	 		E)	marketing has an impact on consumers' standard of living.
 	 		 	
 	 		 	
 	 		 	
3 	3 		
Macro-marketing is a social process that matches _____ and accomplishes the objectives of society.	
Macro-marketing is a social process that matches _____ and accomplishes the objectives of society.
 	 		A)	buyers and sellers
 	 		B)	supply and demand
 	 		C)	advertising and promotion
 	 		D)	brands and buyers
 	 		E)	needs and wants
 	 		 	
 	 		 	
 	 		 	
4 	4 		
Which of the following is the best example of management thinking during the "production era"?	
Which of the following is the best example of management thinking during the "production era"?
 	 		A)	"We need to make whatever products are easy to produce."
 	 		B)	"We need to find out what the customer wants."
 	 		C)	"The more salespeople we have, the more we can sell."
 	 		D)	"We need to work hard to sell the product to our customers."
 	 		E)	"If we produce a good product, customers will find us and buy it."
 	 		 	
 	 		 	
 	 		 	
5 	5 		
The following is true in a command economy:	
The following is true in a command economy:
 	 		A)	producers and consumers have great freedom of choice.
 	 		B)	price is not a good indicator of value.
 	 		C)	consumers decide what is to be produced and by whom—through their dollar "votes."
 	 		D)	government has a relatively limited role.
 	 		E)	consumers have no needs.
 	 		 	
 	 		 	
 	 		 	
6 	6 		
A firm with a marketing orientation is most likely to:	
A firm with a marketing orientation is most likely to:
 	 		A)	view advertising as an unnecessary expense.
 	 		B)	recognize that effective advertising is the key to sales.
 	 		C)	advertise how a product meets customers' needs.
 	 		D)	focus advertising on product features.
 	 		E)	not use any advertising.
 	 		 	
 	 		 	
 	 		 	
7 	7 		
From the perspective of the marketing concept, a manager who wants to increase profits needs to:	
From the perspective of the marketing concept, a manager who wants to increase profits needs to:
 	 		A)	create products that the firm finds interesting.
 	 		B)	set high prices to give brands a perception of prestige.
 	 		C)	set prices as low as possible to undercut competition.
 	 		D)	take the customer's point of view.
 	 		E)	take advantage of customers.
 	 		 	
 	 		 	
 	 		 	
8 	8 		
The term "micro-macro dilemma" means that:	
The term "micro-macro dilemma" means that:
 	 		A)	most people are both producers and consumers.
 	 		B)	marketing people cannot agree on whether marketing should be viewed as activities or as a social process.
 	 		C)	macro-marketing is just a small part of a larger micro-marketing system.
 	 		D)	the micro view of marketing is concerned with the flow of goods and services from producers to consumers--while the macro view is not.
 	 		E)	what is "good" for some producers and consumers may not be good for society as a whole.
 	 		 	
 	 		 	
 	 		 	
9 	9 		
Which of the following does not demonstrate social responsibility in marketing?	
Which of the following does not demonstrate social responsibility in marketing?
 	 		A)	Toyota develops the Prius hybrid-electric vehicle.
 	 		B)	Walmart keeps stores illuminated with intermittent lighting.
 	 		C)	McDonald's packages all menu items in biodegradable recycled packaging.
 	 		D)	Chesapeake Energy recycles wastewater used in natural gas drilling.
 	 		E)	Google shares user data with third-party service providers and governments.
 	 		 	
 	 		 	
 	 		 	
10	10		
Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?	
Which of the following criticisms focuses most directly on a macro view of marketing, rather than a micro view?
 	 		A)	Products often wear our right after the warranty expires.
 	 		B)	Much TV advertising is annoying.
 	 		C)	Marketing exploits the poor and the uneducated.
 	 		D)	Prices for very similar products vary a lot from store to store.
 	 		E)	Door-to-door salespeople are trained to be pushy.
==2 略 Marketing (Strategy) Planning 2-2 (Strategy) 略 （第四周）== 
==3 细，定 Focusing Marketing Strategy with (Segmentation and Positioning) 3-4 (Segmentation and Positioning) 细定 （第五周国庆，第六周）== 
==4 行 Final Consumers and Their Buying (Behavior) 4-5 (Behavior) 行 （第七周）== 
==5 企 (Business) and Organizational Customers and Their Buying Behavior 5-6 (Business) 企 （第八周）== 
==6 配 (Distribution) Customer Service and Logistics 6-11 (Distribution) 配 （第九周）== 
==7 零，划 (Retailers), Wholesalers, and Their Strategy (Planning) 7-12 (Retailers Planning) 零划 （第十一周）== 
==8 推 (Promotion)-Introduction to Integrated Marketing Communications 8-13 (Promotion) 推 （第十二周）== 
==9 个 (Personal) Selling and Customer Service 9-14 (Personal) 个 （第十三周）== 
==10 告 (Advertising) and Sales Promotion 10-15 (Advertising) 告 11-16 (Pricing) 价 （第十四周）== 
==11 价 (Pricing) Objectives and Policies （第十五周）== 
==12== 
==13== 
==14== 
==15== 
==16== 
==17== 
==18== 
==19== 
==20== 
==*== 
==Chapter Titles Correspondence between Versions 13 and 19==
FOLLOWING are OFFICIAL chapter numbers matching chapter titles for Essential Marketing, Thirteenth Edition (短版). Please note that there are 11 chapters in total.
:值略细定，行企配零划， 推个告价
:(Value) (Strategy)(Segmentation and Positioning)(Behavior)
:(Behavior)(Business)(Distribution)(Retailers Planning)
:(Promotion)(Personal)(Advertising)(Pricing)
:1 值 Marketing's (Value) to Consumers, Firms, and Society
:2 略 Marketing (Strategy) Planning
:3 细，定 Focusing Marketing Strategy with (Segmentation and Positioning) //
:4 行 Final Consumers and Their Buying (Behavior)
:5 企 (Business) and Organizational Customers and Their Buying Behavior
:6 配 (Distribution) Customer Service and Logistics
:7 零，划 (Retailers), Wholesalers, and Their Strategy (Planning)//
:8 推 (Promotion)-Introduction to Integrated Marketing Communications//
:9 个 (Personal) Selling and Customer Service//
:10 告 (Advertising) and Sales Promotion//
:11 价 (Pricing) Objectives and Policies
FOLLOWING are BASIC Marketing, Nineteenth Edition (长版) Long Version chapter numbers matching chapter titles. Please note that there are 19 chapters in total.
值略遇细定，行企息品划，展渠配零划， 推个告众价德
:1 值 Marketing's (Value) to Consumers, Firms, and Society
:2 略 Marketing (Strategy) Planning
:3 遇 Evaluating (Opportunities) in the Changing Market Environment
:4 细，定 Focusing Marketing Strategy with (Segmentation and Positioning)
:5 行 Final Consumers and Their Buying (Behavior)
:6 企 (Business) and Organizational Customers and Their Buying Behavior
:7 息 Improving Decisions with Marketing (Information)
:8 品，划 Elements of (Product Planning) for Goods and Services
:9 展 Product Management and New-Product (Development)
:10 渠 Place and Development of (Channel) Systems
:11 配 (Distribution) Customer Service and Logistics
:12 零，划 (Retailers), Wholesalers, and Their Strategy (Planning)
:13 推 (Promotion)-Introduction to Integrated Marketing Communications
:14 个 (Personal) Selling and Customer Service
:15 告 (Advertising) and Sales Promotion
:16 价 (Pricing) Objectives and Policies
:17 定 Price (Setting) in the Business World
:18 实 (Implementing) and Controlling Marketing Plans: Evolution and Revolution
:19 功 Managing Marketing's Link with Other (Functional) Areas
:20 德 (Ethical) Marketing in a Consumer-Oriented World: Appraisal and Challenges
我找到了McGraw出版社的“每章习题”，不仅是每周要做并能赚分的练习题，而且是期末考重要出题来源。
http://novella.mhhe.com/sites/0078028981/student_view0/chapter1/index.html
但是，我们用的正式课本是“短版”，唯一网上能找到的章后习题，却属于“长版”，共有20章。因此，“短版”与“长版”的章节排序对应，在这里标出来了。前短后长。
CORRESPONDENCE between 短版 and 长版 is:
前短后长
:1-1
:2-2
:3-4
:4-5
:5-6
:6-11
:7-12
:8-13
:9-14
:10-15
:11-16
%%
前短后长
:值略细定，行企配零划， 推个告价
:(Value) (Strategy)(Segmentation and Positioning)(Behavior)
:(Behavior)(Business)(Distribution)(Retailers Planning)
:(Promotion)(Personal)(Advertising)(Pricing)
:1-1 (Value) 值
:2-2 (Strategy) 略
:3-4 (Segmentation and Positioning) 细定
:4-5 (Behavior) 行
:5-6 (Business) 企
:6-11 (Distribution) 配
:7-12 (Retailers Planning) 零划
:8-13 (Promotion) 推
:9-14 (Personal) 个
:10-15 (Advertising) 告
:11-16 (Pricing) 价
==*== 
==*==