Normativity

Heteronormativity refers to the establishment of heterosexuality and traditional gender roles as the norm in society. In other words, it assumes that "normal" people are by default straight and everyone else is willfully deviant[note 1] or in self-denial. This can lead to the marginalization of and prejudice against those in the LGBTQIA+ community, kinky folk, or anyone else who does not identify with traditional sexual identities or gender expression. The term was coined by social critic Michael Warner in 1991.[1]
Amatonormativity is a term coined by Arizona State University professor of philosophy Elizabeth Brake to capture societal assumptions about romance. Brake wanted a word to describe the pressure she received by many to prioritize marriage in her own life when she did not want to. 
== Media ==
«Heteronormativity» From the International Encyclopedia of the Social Sciences, 2nd Edition. MacMillan Press (2008) Author: Dr. Jillian T. Weiss
«Why Heteronormativity Is a Bad Thing» | Teen Vogue Sep 1, 2016
== Rhizomata ==
Normal; Normalisation; Amatonormativity
== References ==