Disintermediation

In the context of new media, disintermediation refers to the process of bypassing functions between the original supplier and the customer. These functions are usually in marketing and distribution, where digital content can be delivered electronically, or where customers can find information themselves.
eBay, Expedia and E*Trade are all examples of online service products that act as disintermediaries.
Category:Concepts & Terms
Category:Business 2.0