Sockpuppet

Debbie Swenson was after attention when she created a Type 1 sockpuppet, a fictitious teenage girl named Kaycee Nicole, in 1999. In a blog she called Living Colours, Kaycee described in detail the ups and downs of her battle with leukemia, which attracted a great deal of attention and sympathy.wired.com. 
A term used to refer to a false identity deployed in 
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Narrative transportation