HYPE (production company)

HYPE is a Jonathian film studio part of Artwo. A sister studio of the larger Alexander Richmond Pictures, HYPE was created in January of 2020 as a merger of HeyYou Productions and Extreme Studios done to stop the oncoming fall of the HeyYou Productions company and to boost the Extreme Studios company. The studio focuses primarily on producing, distributing and acquiring specialty films.
== History ==
=== Pre-merger discussions ===
See also: HeyYou Productions and Extreme Studios
=== Merger ===
On September 15th, 2019, facing the collapse of the two studios, Artwo announced a merger of HeyYou Productions and Extreme Studios into one singular company named HYPE. This merger announcement sparked fierce opposition, mainly due to the two companies having extensive back catalogs and varying fanbases - HeyYou Productions was favoured by indie film viewers while Extreme Studios was favoured by action film viewers.
Social media users began a campaign titled "#noHYPE", which achieved 160 thousand followers on Chatspace alone. NoHYPE started an online petition to garner opposition against the merger. 750 thousand signatures were gathered, including former Extreme Studios chief executive Austin Ancira, film star Luella Lapidot, and Patrick Whitmore and Graham Scarisbrick, co-founders of HeyYou Productions. Despite all this, Artwo released a press statement announcing they would be continuing with the merger, and the two companies were merged into HYPE on January 1st, 2020.
== See also ==
Category:Artwo
Category:HYPE
Category:Film companies
Category:Art films