WISC-DT2

==WISC2 (cable-only)==
===1996–1998===
In 1996, WISC-TV launched "WiSC2," a local cable channel that served as secondary outlet for WISC programming.
==TVW/WISC-DT2==
===1998–2001===
Two years after its launch, WISC-TV gained affiliation with The WB for WiSC2, which was rebranded to "TVW" (for TeleVision Wisconsin Network, named after WISC-TV's license holder, TeleVision Wisconsin Inc.); along with Toledo, Ohio affiliate WT05, it was one of the few local cable-only WB affiliates to operate prior to the September 1998 launch of The WB 100+ Station Group. (However, the superstation feed of Chicago affiliate WGN-TV [now NewsNation] also acted as a cable/satellite-only default WB affiliate for many U.S. markets from 1995 to 1999.)
WISC began transmitting TVW over-the-air on its DT2 subchannel in the fall of 2000.
===2001–2002===
In 2001, local cable provider Charter Communications relocated TVW to Channel 14, which led to an emphasis of cable channel position in TVW's branding.
===2002–2006===
In August 2002, WB14 and WHPN swapped network affiliation: WHPN joined The WB and became WBUW, while WB14 joined UPN.
wiscdt2_05282006_logo.jpg
wiscdt2_05282006_bug.jpg
===2006–2009===
When UPN amalgamated with The WB to become The CW (which affiliated with WBUW in Madison), UPN14 joined MyNetworkTV.
wiscdt2_09162006_promop1.jpg
wiscdt2_09162006_promop2.jpg
wiscdt2_09162006_wxp1.jpg
===2009–present===
====2009–2022====
In July 2009, WISC-TV restored TVW as the subchannel's primary branding.
====2022–present====
Category:Television stations in the United States
Category:MyNetworkTV affiliates
Category:Former WB network affiliates
Category:Former UPN affiliates
Category:Madison, Wisconsin
Category:Wisconsin
Category:Morgan Murphy Media
Category:Television stations broadcasting on channel 3.2
Category:Television channels and stations established in 1996
Category:Television stations using the Warner Bros. logo
Category:1996