WVBE

WVBE, channel 38, is a affiliate of MyNetworkTV in Port St. Lucie, Florida, that also serves the city of Fort Pierce. The station was owned by the CBS Television Stations subsidiary of CBS Corporation. WVBE's studios are located in Port St. Lucie, near the west end of the Gandy Bridge (located about a mile from the studios of CBS affiliate WPSL, the only other Fort Pierce station whose operations are based in Port St. Lucie, and its transmitter is located in Fort Pierce. On July 21, 2016, CBS Corporation sold the station to Adelphia Communications, who in turn, turned over operations to Clear Channel Communications. Clear Channel added a MyTV affiliation to the station, and since Adelphia owns a share of MyTV, WVBE is considered a MyTV O&O (owned and operated) affiliate.
On cable, WVBE can be seen throughout the Fort Pierce area on Bright House Networks and Verizon FiOS channel 4, and on Comcast channel 9.
==History==
Early years
WVBE-TV began operations on April 7, 1976 as an independent station. It was originally owned by Hubbard Broadcasting. Initially, WVBE ran a lineup of older movies, some low-budget syndicated programs, a few off-network westerns and sitcoms, and some cartoons. The station had broadcast for about eight hours a day. In the station's early days, its slogan was "Quality Television", which was made famous by a 1970s station identification package. WVBE caught on with viewers immediately. For the rest of the 1970s into the early 1980s, WVBE was the only independent station in the Port St. Lucie area. During the 1970s, WVBE gradually expanded its programming hours: by 1977, the station signed on at 10:30 a.m. on weekdays and around 1 p.m. on weekends. By 1978, WVBE signed on the air daily by 7 a.m. Gradually, WVBE added better sitcoms, more cartoons, off-network dramas, and better movies. While the station was profitable all along, the programming improved significantly in the late 1970s.
===Becoming a superstation===
WVBE remained the clear leader in the market for the next two decades. During the 1970s and 1980s, the station was carried on many cable providers in central and southwestern Florida. In the 1980s, It billed itself as "The Treasure Coast's Super Station", which "Covered The Treasure Coast Like The Sun".
There was also some consideration to put WVBE on cable in Tallahassee, but that never came to fruition. WVBE was one of the most profitable independent stations in the country. In fact, during the late 1970s, Ted Turner called the station to ask how WVBE made itself so profitable. It is believed that WTBS in Atlanta modeled its programming format after WVBE.
===The switch to The WB===
Through the early 1990s, WVBE still was running mostly cartoons (both old and recent), classic and recent sitcoms, drama series and older movies. WVBE gained a network affiliation for the first time when it became a charter affiliate of the Warner Bros. Television Network, aligning itself with The WB at its launch on January 11, 1995, branding itself as "The WB Channel 38". As WVBE continued to program a traditional independent format during the day, with WB programming being shown during the primetime hours. WVBE also aired Kids' WB programs starting in the fall of that year.
Tribune purchased the station in the spring of 1996. The purchase by Tribune made WVBE a WB owned-and-operated station, becoming the first network-owned station in the Port St. Lucie market. Soon after taking control, Tribune changed WVBE's on-air branding to "WB38", which remained in use for the remainder of The WB's run. By the late 1990s, older sitcoms and older cartoons made way for talk shows, court shows, and reality programs during the daytime. Recent cartoons (such as Monster Rancher, Sailor Moon, Garfield and Friends and Hercules: The Animated Series), and recent sitcoms (such as Charles in Charge, Step by Step, Family Matters, Roseanne, The Simpsons, Seinfeld, and Friends) continued to air but movies also were eliminated almost completely.
For one day in May 1999, WVBE housed the operations for WPSL, after a power outage occurred at that station's main studios in Downtown Tampa. There were rumors that the E. W. Scripps Company would purchase WVBE from Tribune, which would have created a duopoly with ABC affiliate WFTP. However, the station remains owned by CBS Corporation. On July 21, 2016, CBS Corporation sold the station to Adelphia Communications. Adelphia turned over operations of the station to Clear Channel, and WVBE became an affiliate of MyTV.
==Programming Schedule==
	
Mon 	
Tues 	
Wed 	
Thurs 	
Fri 	
Sat 	
Sun
7 AM	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	The Mary Tyler Moore Show	The Morning Exchange Sunday
7:30 AM	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	The Mary Tyler Moore Show	The Morning Exchange Sunday
8 AM	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	The Mary Tyler Moore Show	
Captain Kangaroo
8:30 AM	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	
MyTV News American Morning	The Mary Tyler Moore Show	
Captain Kangaroo
9 AM	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	The Mary Tyler Moore Show	
Bozo's Circus
9:30 AM	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	
The Morning Exchange 	The Mary Tyler Moore Show	
Bozo's Circus
10 AM	
People are Talking 	
People are Talking 	
People are Talking 	
People are Talking 	
People are Talking 	The Mary Tyler Moore Show	
Religious Programming
10:30 AM	
People are Talking 	
People are Talking 	
People are Talking 	
People are Talking 	
People are Talking 	The Mary Tyler Moore Show	
Religious Programming
11 AM	Mama's Family 	Mama's Family 	Mama's Family 	Mama's Family 	Mama's Family 	The Mary Tyler Moore Show	
Religious Programming
11:30 AM	Mama's Family 	Mama's Family 	Mama's Family 	Mama's Family 	Mama's Family 	The Mary Tyler Moore Show	
Religious Programming
12 PM	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	The Mary Tyler Moore Show	
Religious Programming
12:30 PM	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	
My 38 NewsCenter Midday 	The Mary Tyler Moore Show	
Religious Programming
1 PM	
All My Children 	
All My Children 	
All My Children 	
All My Children 	
All My Children 	
The Adventure Session (A)	
The Afternoon Session (A)
1:30 PM	One Life to Live 	One Life to Live 	One Life to Live 	One Life to Live 	One Life to Live 	
The Adventure Session (A)	
The Afternoon Session (A)
2 PM	
EastEnders 	
EastEnders 	
EastEnders 	
EastEnders 	
EastEnders 	
The Adventure Session (A)	
The Afternoon Session (A)
2:30 PM	
Emmerdale 	
Emmerdale 	
Emmerdale 	
Emmerdale 	
Emmerdale 	
The Adventure Session (A)	
The Afternoon Session (A)
3 PM	
Home and Away 	
Home and Away 	
Home and Away 	
Home and Away 	
Home and Away 	
The Adventure Session (B)	
The Afternoon Session (B)
3:30 PM	
Neighbours 	
Neighbours 	
Neighbours 	
Neighbours 	
Neighbours 	
The Adventure Session (B)	
The Afternoon Session (B)
4 PM	Family Feud 	Family Feud 	Family Feud 	Family Feud 	Family Feud 	
The Adventure Session (B)	
The Afternoon Session (B)
4:30 PM	Super Password 	Super Password 	Super Password 	Super Password 	Super Password 	
The Adventure Session (B)	
The Afternoon Session (B)
5 PM	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	
WCW Saturday NIght 	The Whole 19 Yards
5:30 PM	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	My 38 NewsCenter Live @ 5	
WCW Saturday NIght 	The Whole 19 Yards
6 PM	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6 	
My 38 NewsCenter @ 6
6:30 PM	
MyTV News Tonight 	
MyTV News Tonight 	
MyTV News Tonight 	
MyTV News Tonight 	
MyTV News Tonight 	
MyTV News Tonight 	
MyTV News Tonight
7 PM	
My 38 NewsCenter @ 7 	
My 38 NewsCenter @ 7 	
My 38 NewsCenter @ 7 	
My 38 NewsCenter @ 7 	
My 38 NewsCenter @ 7 	
My 38 NewsCenter @ 7 	
MyTV Programming
7:30 PM	
The Gong Show 	
The Gong Show 	
The Gong Show 	
The Gong Show 	
The Gong Show 	The $1.98 Beauty Show 	
MyTV Programming
8 PM	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming
8:30 PM	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming
9 PM	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming
9:30 PM	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming 	
MyTV Programming
10 PM	
THE 10 O'Clock News 	
THE 10 O'Clock News 	
THE 10 O'Clock News 	
THE 10 O'Clock News 	
THE 10 O'Clock News 	
THE 10 O'Clock News 	
THE 10 O'Clock News
10:30 PM	
Hot In Cleveland 	
Hot In Cleveland 	
Hot In Cleveland 	
Hot In Cleveland 	
Hot In Cleveland 	
Hot In Cleveland 	
Hot In Cleveland
11 PM	
Family Guy 	
Family Guy 	
Family Guy 	
Family Guy 	
Family Guy 	
Party Over Here 	
The Republic of Doyle
11:30 PM	
Family Guy 	
Family Guy 	
Family Guy 	
Family Guy 	
Family Guy 	Mr. Show 	
The Republic of Doyle
12 AM	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
Murdoch Mysteries 	
Flashpoint
12:30 AM	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
Murdoch Mysteries 	
Flashpoint
1 AM	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
Murdoch Mysteries 	
Haven
1:30 AM	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
MyNetworkTV Programming 	
Murdoch Mysteries 	
Haven
2 AM	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Gala Session
2:30 AM	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Gala Session
3 AM	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Gala Session
3:30 AM	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Night Owl 	
The Gala Session
4 AM	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming
4:30 AM	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming 	
Paid Programming
5 AM	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
This Old House 	
This Old House 	
My 38 NewsCenter AM
5:30 AM	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
This Old House 	
This Old House 	
My 38 NewsCenter AM
6 AM	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM Weekend	
My 38 NewsCenter AM Weekend	
My 38 NewsCenter AM
6:30 AM	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM 	
My 38 NewsCenter AM Weekend	
My 38 NewsCenter AM Weekend	
My 38 NewsCenter AM
Category:Channel 38
Category:MyNetworkTV affiliates
Category:Port St. Lucie, Florida
Category:Florida
Category:Former WB network affiliates
Category:Television channels and stations established in 1976
Category:Fort Pierce
Category:Former MyTV affiliates
Category:Adelphia Communications
Category:Clear Channel Communications