Nordest look

Nordest look (Ambian: Nordester-Aussejn) is a term used in northern Jonathia as well as parts of Lyvena and Amberia that refers to overly casual clothing. The term is particularly used in younger circles. The term derives from the slogan "Get the Nordest look", used by Ambian-based general clothing retailer Nordest.
The company first began using the slogan in 1987. The slogan was, at the time, ridiculed by the Jonathian media, with one reporter for The Globe commenting that the slogan was "oddly goofy and pretty dumb." However, the company's Jonathian sales soon began to rise by 1988, a factor many contributed to the press the company had received. In the 2000s, Nordest refreshed the campaign. The resulting commercials sparked a number of memes on internet websites like YTMND and Cosmos.
Category:Nordest
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Category:Jonathia
Category:Lyvena
Category:Amberia