Frutiger Aero

This article is part of a series on the Frutiger Family Frutiger Aero (also known as Web 2.0 Gloss) is a broad design style and aesthetic that was prevalent in advertising, media, stock imagery and technology from roughly 2004 to 2013, following the end of the Y2K era. Overlapping with the McBling and ElectroPop 08 aesthetics, it is characterized by its vast use of Skeuomorphism, glossy textures, cloudy skies, tropical fish, water, bubbles, glass, lens flare, sprawling patterns, "humanism", aero glass, bokeh, Frutiger fonts, Abstract Tech, auroras and bright, vibrant colors (usually greens and blues).
This aesthetic was originally unnamed at the time, being more associated with specific styles (e.g., Windows Aero, iOS's skeuomorphic icons, and the visuals of Mirror's Edge and Spore) rather than a broader aesthetic. Some referred to it as "Web 2.0 Gloss" during the time when the aesthetic was mainstream, however it was mostly used as an adjective to describe the glossy elements of Frutiger Aero rather than the aesthetic as a whole. The term "Frutiger Aero" was coined in 2017 by Sofi Lee of the Consumer Aesthetics Research Institute and went viral in 2022, leading to renewed interest in the aesthetic. Frutiger Aero contains many sub-aesthetics/related aesthetics; these include, but are not limited to: Frutiger Metro, Technozen, Frutiger Eco, and Helvetica Aqua Aero.
Frutiger Aero is named after Adrian Frutiger (who created the Frutiger fonts commonly used alongside Frutiger Aero) and Windows Aero (the UI theme of Windows Vista/7), which spread outward and influenced many other companies' design choices the era.
==History==
=== Primitive Stages (2001–2004) ===
The earliest signs of Frutiger Aero appeared in 2001 with the releases of Microsoft's Windows XP and Apple's Mac OS X 10.0. The "Bliss" desktop background of XP and the skeuomorphic design of OS X (itself was derived from early versions of iMovie) have been noted by some as precursors to FA, though both have also been categorized as part of the Y2K era. It was also at this time that Microsoft began development of Windows Longhorn (later renamed Windows Vista), with elements of what was to become the Windows Aero theme gradually being added. 
File:Windowslonghorntransition.png|The development of Windows Vista (codenamed "Longhorn") (2001-2007).
File:5-Mac OS X Puma interface-aqua.png|Early versions of Mac OS X's Aqua UI (2001-2005), although also considered Y2K.
File:Earlyaero.png|Early examples of Frutiger Aero (2002-2005), which still utilized a lot of the visual motifs of the Y2K aesthetic.
=== Mainstream Adoption (2004–2007) ===
The mainstreaming of Frutiger Aero began in Late-2004 with the releases of Windows Media Player 10 (featuring design ideas found in Longhorn), the start of the Seventh Generation of Video Game Consoles with the Nintendo DS (first to kick off this generation, despite the Y2K-esque and Technozen-esque designs) and the PlayStation Portable (XrossMediaBar, in development since the PSX in 2003), and Apple's iPod "Silhouette" advertising campaign (Four Colors). Frutiger Aero began to become more common in 2005 and 2006, with the release of Windows XP Media Center Edition 2005, Longhorn Build 5048 (the first build where the system's entire UI was Aero), Windows Vista Beta 1, the Xbox 360 (Blades Dashboard), Nintendo DS Lite, PlayStation 3, and Nintendo Wii.
By 2007, with the release of Windows Vista (retail version), the first iPhone (iPhone OS 1.0), and Mac OS X Leopard (10.5), Frutiger Aero was completely established. As the Cyber Y2K aesthetic was fading, the nature-oriented designs were seen by some as "humanizing" tech and making it more accessible to a wider audience, in comparison to the edgier and Sci-Fi designs of Cybercore and Metalheart. 
File:Seventhgen123.jpg|The 7th Generation of Video Game Consoles (launched in 2005-2006), which largely contributed to the widespread adoption of Frutiger Aero.
File:Newspress-collage-25288920-1673246153542.webp|Steve Jobs revealing the iPhone at MacWorld (2007)
=== Prime (2007–2012) ===
During Frutiger Aero's prime, most advertising, media, stock imagery and technology released during this time embodied the aesthetic or was heavily influenced by it. Frutiger Aero also shares similarities with the Y2K aesthetic and is considered its successor, as it shares a similar bright and glossy futuristic look, albeit in a more refined, corporate form. It was also concurrent with the McBling, Surf Crush, and ElectroPop 08 aesthetics, and overlaps with them with varying degrees. During this time, various sub-aesthetics began to arise due to the Frutiger Umbrella becoming increasingly broad in nature.
=== Decline and Dormancy (2012–present) ===
In 2012, the skeuomorphic look of Frutiger Aero (i.e. Windows 7) started to fade in favor of the Flat Design look (i.e. Windows 8/10). Nintendo's Wii U (2012) was the last videogame console that used Frutiger Aero in full. However, the Wii U was a commercial failure, only selling 13.56 million units, further contributing to Frutiger Aero's demise. In some cases, companies switched first to Frutiger Metro, then to Flat Design. By 2013, Flat Design began overshadowing Frutiger Aero, the release of iOS 7 being the most major example of this. In 2017, a minimalist web/tech aesthetic appeared known as Corporate Memphis, officially symbolizing the death of Frutiger Aero. However, there are still some areas where Frutiger Aero is used today, especially in retail boxes for medical and cleaning products, as well as school textbooks.
File:Windows 8 Start Screen.png|Windows 8 (2012)
File:IOS 7.1 homescreen.png|iOS 7 (2013)
=== Revival and Neo-Aero (2022–present) ===
The term "Frutiger Aero" was coined by Sofi Lee of the Consumer Aesthetics Research Institute in 2017, leading to a gradual increase in interest in the aesthetic. Since late 2022, it has made a comeback via TikTok videos in the form of nostalgia, with the hashtag "#frutigeraero" being used over 30 million timeshttps://en.wikipedia.org/wiki/Windows_Aero#Frutiger_Aero with Frutiger Aero effects or filters.
In August 2023, a TikTok post specifically about the aesthetic was posted on the official Windows TikTok account. Furthermore, some believe Windows 11 is related to Frutiger Aero or contains a successor-aesthetic (Glassmorphism), as seen in this promotional material. On Ukrainian Wikipedia, a full article has appeared describing Frutiger Aero, including a history, visuals, and list of uses section. In the "Legacy" section of the Windows Aero Wikipedia article, Frutiger Aero is recognized to have existed. The section features a small description of the aesthetic describing its visuals and history.
Aero's resurgence is similar to the Y2K revival, a phenomenon that has occurred since the Mid-Late 2010s. Given this Neo-Y2K trend, it is also likely a "Neo-Aero" movement is currently underway or will be underway in the future. This is an example of the "20-year nostalgia cycle", as Frutiger Aero began triggering mass-nostalgia for people around 18 years after its emergence.
== Visuals ==
Key elements of UIs that use Frutiger Aero include linear gradients (typically seen on buttons and navigation bars), bloom/glow, and a shine/sheen on many elements in effort of making them look 3D and realistic. Frutiger Aero visuals, at first glance, can be mistaken for simply being the Y2K aesthetic in action, but the biggest difference is that the images tend to have higher-definition visuals and less primitive 3D visuals compared to most Y2K imagery (largely due to Frutiger Aero emerging just as HD video began to become popular). The visuals of Frutiger Aero somewhat lack the "anything goes" mentality often associated with the Y2K aesthetic (i.e. the "Green Head" of Windows ME's Media Player), going for more of a refined look. The Frutiger Aero look is often considered the "halfway point" between the busyness of the Y2K era and the minimalism of the Flat Design/Corporate Memphis era. Common motifs associated with Frutiger Aero are Skeuomorphism, glossy textures, "humanism", use of nature, bokeh, bubbles, Frutiger fonts, glass, and auroras. Some Frutiger Aero designs prominently use the color blue to mimic the ocean or to resemble Abstract Tech, while others go for a green, more nature-like approach.
== Subgenres & Related Aesthetics ==
Main article: Frutiger FamilyThe Frutiger time period encompassed the zeitgeist of the Mid-2000s (2004) to the Early-2010s (2013). Frutiger Aero and its related aesthetics/subgenres encompassed and dominated advertising, stock imagery, technology, web design, branding, and media during the period it was mainstream. The Frutiger era succeeded the Y2K era and preceded the Flat Design era, often being considered the middle ground between the two. Frutiger Aero itself is increasingly broad leading the internet to assigning sub-categories to it to better understand it and its intricacies.
File:Frutiger Family diagram -2.png
=== Subgenres ===
==== Frutiger Eco ====
Main article: Frutiger EcoFrutiger Aero images centered around environmentalism and nature have come to be known as Frutiger Eco. Frutiger Eco is a broad sub-aesthetic of Frutiger Aero. It focuses on renewable energy, living in harmony with nature, while also incorporating futuristic themes and architecture centered around nature and sustainability. Frutiger Eco was a popular aesthetic prevalent in images, advertising, graphic design, etc., of the Mid-2000s to Early-2010s that tried to spread awareness of climate change while also encouraging optimism in the form of images portraying a utopian, eco-friendly and advanced future; these motifs are similar to Solarpunk and Cyberprep. Frutiger Eco is separated from these aesthetics as it more falls in-line with the visuals and history and of Frutiger Aero. Frutiger Eco's name comes from its father aesthetic, Frutiger Aero, and the prefix (not used as a prefix in this context) "eco", meaning ecology or the environment.
File:Energía.jpg
File:EjOH3dCVcAEuJpk.jpg
File:Green utopia.jpg
==== Helvetica Aqua Aero ====
Main article: Helvetica Aqua AeroHelvetica Aqua Aero (also known as Frutiger Aqua, Aquacore, Low Frutiger, or simply Helvetica Aqua) is a Frutiger Aero and Y2K sub-aesthetic characterized by its use of imagery related to the sea, the ocean and beaches. Common imagery includes aquatic life, bubbles, water, aquatic colors and other key elements of the ocean. Helvetica Aqua combines this with shared elements of Y2K and Frutiger Aero such as gloss, futurism, 3D rendered objects, Early-2000s imagery, and gradients. Due to this, it is considered the halfway point between Y2K (1997-2004) and Frutiger Aero (2004-2013).
File:HAA.png
File:Phish.jpeg
File:F aqua2.png
File:Fish-water-and-trees-oh-my-frutiger-aero-aesthetic.jpg
==== Frutiger Aurora ====
Main article: Frutiger AuroraFrutiger Aurora is a subgenre of Frutiger Aero that focuses on the aurora visual; an aurora is a natural light display in Earth's sky, predominantly seen in high-latitude regions (around the Arctic and Antarctic). Auroras display dynamic patterns of brilliant lights that appear as curtains, rays, spirals, or dynamic flickers covering the entire sky. Frutiger Aurora emerged in the Early-2000s towards the end of the Y2K era and maintained its popularity into the Early-2010s.
File:D1shepb-b57b9a3c-0a67-480a-af4e-0e4fe5fca77b.jpg
File:Original 6f068dfbe99ececff8c37b9e5d88bda5.jpg
File:Aurora-1920x1080-blue-purple-vista-wallpaper-preview.jpg
==== Dark Aero ====
Main article: Dark AeroDark Aero, also known as Mata Nero or Frutiger Ego, is a sub-genre of Frutiger Aero popular from c. 2006-2015. Dark Aero uses a darker color palette contrasting the depth-filled colorful motifs characteristic of Frutiger Aero. This gave the aesthetic a more simplistic look, which lead to it still being used after Frutiger Aero's decline. Another one of Dark Aero's main signature characteristics is aero glass. Dark Aero can be described as the middle ground between Frutiger Aero and Skeuomorphism due to its Frutiger Aero-esque imagery combined with Skeuomorphism's color palette. Whilst Frutiger Aero was more commonly used for mass market and commercial products, Dark Aero focused on high-end and enterprise-oriented items and services. Dark Aero was also commonly used for modern tech such as smartphones, computers, TVs, cars, etc.
Dark Aero 3.jpg
File:Windows 7 screen black.png
File:Dark Aero 1.webp
==== Technozen ====
Main article: TechnozenTechnozen (also known as Techno Kawaii Zen, or alternatively Yuki) is an aesthetic primarily inspired by the aesthetics of Mid/Late-2000s Japanese technology. It can be described as cold, sterile, and professional looking, and at the same time, cozy, friendly, and cute. It is the Japanese counterpart of Frutiger Aero and it is described as a sub-aesthetic of it; however, Technozen is largely evocative of Asian design while Frutiger Aero is more global. Technozen was also popular in the realm of music, examples including the Wii Main Menu Music (2006) and Golden Sky by Jan Cyrka (2008) featured in the "A Day Made of Glass" videos.
72D37091-533A-4CAF-88FE-71259D2E5131.jpg
File:Tumblr ntamsd6VOA1ua6q3ho1 1280.jpg
File:Nintendo wii.jpg
==== Four Colors ====
Main article: Four ColorsFour Colors was a frequently used color scheme found in consumer products and consumer technology during the Mid-2000s to the Early-2010s, first primarily seen around 2004 as a part of Apple's iPod "Silhouette" advertising campaign. It is a subgenre of Superflat Pop and Frutiger Aero and prominently consists of the colors electric lime, sky blue, hot pink and neon orange. Four Colors is popular in Japan with stores and brands such as Daiso, Sony and Fujifilm. Four Colors' color palette is also noted as being a reference to the colors of different seasons in Japan, specifically: Pink = Spring, Green = Summer, Orange = Autumn, and Blue = Winter.
File:IPod promotional campaign 2003.jpeg
File:D84f90b9f86e508cc70a994f92f15518.png
File:C8ng1xl9vp4a1.webp
==== DORFic ====
Main article: DORFicDORFic (also known as Sunshine Polypunk or PolySunk) is an aesthetic featuring Abstract Tech-esque minimalist imagery that was popular from the Mid/Late-2000s to the Mid-2010s. DORFic is an acronym for daylight, orange, futurism, and the last 4 letters of the word "graphic" (simplified to "Fic"). This aesthetic is a subgenre of Frutiger Aero, Abstract Tech, and can be compared to Stecffism (Frutiger Eco subgenre) due to their shared element of being corporate. 
File:DORFic 1.jpg
File:DORFic 8.png
File:DORFic 13.webp
==== Vectorgarden ====
Main article: VectorgardenVectorgarden (formerly known as Floral Metro) is a subgenre of Vectorflourish, Frutiger Aero, and Frutiger Metro. It is characterized by minimalist abstract flourish patterns, flowers, auroras, butterflies, bubbles, as well by the heavy use of gradients, transparent, and glossy textures. Vectorgarden was popular between the Mid-2000s and Early-2010s, sharing a lot of overlap with Frutiger Aero since they share many of their visual motifs such as humanism, nature, auroras, and glossy textures.
File:69a60f001389c83a8f1f636c93710672.jpg
File:Metro 37.jpg
File:Frutiger Metro3.jpg
=== Related Aesthetics ===
==== Bright Tertiaries ====
Main article: Bright TertiariesBright Tertiaries is a broad aesthetic, graphic design style and interior design style originating in the Mid-2000s alongside contemporary and visually similar aesthetics such as Frutiger Aero, Frutiger Metro, and Four Colors. It was used for several purposes (mostly by corporations), being incredibly popular during its era. It was utilized for interior décor, architecture, graphic design, clothing, consumer electronics, and media. Bright Tertiaries is primarily centered around a tertiary color palette (lime green, fuchsia, orange, and teal). It began to fall out of mainstream use in the early 2010s, design trends experiencing a major shift from Frutiger-esque maximalist designs to Minimalistic philosophies such as Flat Design.
File:Brte14.png
File:Brte19.png
File:Brte20.png
==== Frutiger Metro ====
Main article: Frutiger MetroFrutiger Metro (also known as Flat Frutiger Aero, Vector Metro, or Vector Vomit) is a broad aesthetic that encompasses the "Frutiger" vector-based graphic designs of the 2000s. These designs share a lot of similarities with Frutiger Aero and other aesthetics of the time. Unlike Frutiger Aero which contains large amounts of depth and texture, Frutiger Metro is flat. Its name comes from it's cousin-aesthetic, Frutiger Aero, which it bears a heavy resemblance to; the second part of its name, Metro, is derived from the Metro design language created by Microsoft which was utilized in Windows 8 (Frutiger Metro's most prominent appearance). This is similar to Frutiger Aero being named after Windows Aero (featured in Windows 7). Some consider it a sub-aesthetic of Frutiger Aero. However, Frutiger Metro's increasingly broad nature distinguishes it from Frutiger Aero and establishes it as an aesthetic in its own right.
File:Metrooooooooo.png
File:512d49c2c9795b0c0f0e0a1fb15eb135.jpg
File:Frutiger Metro11.jpg
File:Vince-staples-vicoden.jpg
==Media==
Unlike with the Y2K aesthetic of the Late-1990s and early 2000s, which movies, TV, music, and video games of a science-fiction persuasion were based around, there was less overlap between this aesthetic and popular culture. It was and is mainly a corporate design philosophy. The Hexatron aesthetic, with its focus on dark surfaces, UI and the huge emphasis on blue color, eventually edged out Frutiger Aero to become more popular. 
===Television=== 
*One Life to Live (1968-present) (2007-2014 episodes only)
*All My Children (1970-present) (2007-2014 episodes only)
*Teletubbies (1997-2001)
*Make Way for Noddy (2002-2006)
*Boohbah (2003-2006)
*Two and a Half Men (2003-2015)
*LazyTown (2004-2007)
*Johnny Test (2005-2014) (2021-2022 episodes only)
*Robotboy (2005-2008)
*Mickey Mouse Clubhouse (2006-2016)
*Wow! Wow! Wubbzy! (2006-2010)
*Cartoon Network Summer (2006)
*iCarly (2007-2012)
*A.N.T. Farm (2011-2014)
*Phineas and Ferb (2007-2015)
*The Fresh Beat Band (2009-2013)
*Fishtronaut (2009-2015)
*Fantasy Island (2011)
*Puella Magi Madoka Magica (2011)
*Bubble Guppies (2011-2023)
*Sam & Cat (2013-2014)
*Newbie and the Disasternauts (2013)
*Pac-Man and the Ghostly Adventures (2013-2015)
File:Pac-man.jpg|The scenery from "Pac-Man and the Ghostly Adventures"
File:Perry's Lair.png|Perry's Lair in Phineas & Ferb
File:Teletubbies.jpg|Futuristic design combined with nature in the Teletubbies
File:90A005A7-4D00-4F4F-BCF6-73F4C7651FB8.png|From the Robotboy episode "Up a Tree", whereas the interior for "S.M.T.H.R.S" was shown.
File:Magica.jpg|The scenery of Mitakihara Town from “Puella Magi Madoka Magica” (2011)
File:Screenshot of the pilot room from the cartoon "Newbie and Disasternauts (2013)".png|Screenshot of the pilot room from the cartoon "Newbie and Disasternauts (2013)"
File:CNSummer2006.png|Bumper from Cartoon Network Summer 2006
File:CNSummer2006 2.png|Another bumper from Cartoon Network Summer 2006
===Film=== 
*
*Robots (2005)
*Click (2006)
*Pokémon Ranger and the Temple of the Sea (2006)
*Meet the Robinsons (2007)
*Bee Movie (2007)
*CJ7 (2008)
*Wall-E (2008)
*Astro Boy (2009)
*Avatar (2009)
*Despicable Me (2010)
*Mars Needs Moms (2011)
*Cars 2 (2011)
*The Lorax (2012)
*Tomorrowland (2015)
*Passengers (2016)
*Free Guy (2021)
*Avatar: The Way of Water (2022)
*Elemental (2023)
File:Despicable Me.png|Gru's "Lightbulb"; Despicable Me (2010)
File:Despicable Me Vector's Fortress.png|Vector's Fortress; Despicable Me (2010)
File:Gru vs Vector.png
File:Walle 0 41 12 full.jpg|WALL-E (2008)
File:Wall-E.png|Axiom; Wall-E (2008)
File:Bee Movie.png|Bee Movie (2007)
File:Barry and Vanessa.png|Barry & Vanessa; Bee Movie (2007)
File:Honex - Bee Movie.png|Honex; Bee Movie (2007)
File:Avatar.png|Avatar (2009)
File:Neytiri.png|Neytiri; Avatar (2009)
File:Pandora at night.png|Pandora At Night; Avatar (2009)
File:Meet the Robinsons.png|Meet The Robinsons (2007)
File:Meet the Robinsons 4.png|Meet The Robinsons (2007)
File:Passengers CommCtr View2 JoshNizzi.jpg|Passengers (2016)
File:Passengers ViennaSuite loft JoshNizzi.jpg|Passengers (2016)
File:Tomorrowland.png|Tomorrowland (2015)
File:Free Life 1.png|Free Guy (2021)
File:Free Life 2.png|Free Guy (2021)
===Tabletop Games===
* Ark Nova (2021)
File:Ark Nova.jpg
===Video Games===
Because of its bright and minimal design, Frutiger Aero was heavily used in casual play videogames such as Wii Play and Purble Place. Portal, Mirror's Edge, Spore, and The Sims 2 & 3 are notable and popular examples of the aesthetic in the AAA gaming world (the latter three being published by Electronic Arts). Engines like Unreal Engine (used in Mirror's Edge) and the Source Engine (used to create Half-Life 2, Portal, Garry's Mod, TF2 etc.) frequently employed design elements similar to Frutiger Aero.
*Wolfenstein 3D & Spear of Destiny (1992-1993, precursor)
*WeeWorld (2000-2017)
*Final Fantasy X (2001)
*Kingdom Hearts series (2002-present)
*WarioWare series (2003-present)
*Lumines series (2004-2018)
*Electroplankton (2005)
*Perfect Dark Zero (2005)
*Nintendogs (2005-2011)
*Full Auto 2: Battlelines (2006)
*Sonic the Hedgehog (2006)
*"Wii" Series (2006-2014)
*Opoona (2007)
*Purble Place (2007)
*Super Mario Galaxy 1 & 2 (2007 & 2010)
*Portal 1 & 2 (2007 & 2011)
*The World Ends With You (2007)
*Emergency Heroes (2008)
*Mario Kart Wii (2008)
*Mirror's Edge (2008)
*My Aquarium (2008)
*Playstation Home (2008)
*Spore (2008)
*.detuned (2009)
*EyePet (2009)
*Flower (2009)
*Plants vs. Zombies (2009)
*Minecraft (2009)
*The Sims 3 (2009)
*New Super Mario Bros. Wii (2009)
*Final Fantasy XIII subseries (2009-2013)
*LittleBigPlanet series (2009-present)
*Hatsune Miku: Project DIVA (2009-present)
*Aerox (2010)
*Art of Balance (2010)
*Blur (2010)
*Create (2010)
*Fate/EXTRA (2010)
*Sonic Colors (2010)
*Tumble (2010)
*Kinectimals (2010)
*Kinect Adventures! (2010)
*Kinect Sports (2010-2011)
*Anno 2070 (2011)
*Child of Eden (2011)
*MarioKart 7 (2011)
*Dance Dance Revolution (2011)
*Gacha series (2012-present)
*Binary Domain (2012)
*Journey (2012)
*PlayStation All-Stars Battle Royale (2012)
*Robotics;Notes (2012)
*Welcome Park (2012)
*Pikmin 3 (2013)
*SimCity (2013)
*Subnautica (2014)
*Anno 2205 (2015)
*Mirror's Edge Catalyst (2016)
*P.A.M.E.L.A. (2020)
*Pikmin 3 Deluxe (2020)
*Project MyWorld (Cancelled)
*WeFly (Cancelled)
*Dreamsettler (TBA)
File:Mirrors Edge Catalyst.jpeg|Mirror's Edge (2008)
File:29665369 1604186633032594 5637630605435963361 o.jpg|Mirror's Edge (2008)
File:Mallmirror.jpeg|Mirror's Edge (2008)
File:Mario Kart Wii.png|MarioKart Wii (2008)
File:PS Home.png|Playstation Home (2008)
File:Super Mario Galaxy.png|Super Mario Galaxy 1 & 2 (2007, 2010)
Promotional art for Create, a video game developed by EA.jpeg|Promotional art for Create, a 2010 video game developed by EA Bright Light
File:Wii sports menu.webp|Wii Sports (2006)
File:Fullauto2battlelines.jpg|Full Auto 2: Battlelines (2006)
File:Portal.png|Portal (2007)
File:The Sims 3.png|The Sims 3 (2009)
File:Flower (2009).png|Flower (2009) Game
File:FlowerGAme3.jpg|Flower (2009) Promotional Art
File:282524-child-of-eden-xbox-360-inside-cover.jpg|Child of Eden (2011)
File:Spore.jpeg|Spore (2008)
File:Wuhu Island.jpg|Wuhu Island, Wii Sports Resort (2009)
File:Art Of Balance.jpeg|Art of Balance (2010)
File:Bd-upper-town.jpg|Binary Domain (2012)
File:Project Mirai DX - My room 03.jpg|Futura, Hatsune Miku: Project Mirai DX (2015)
File:Final Fantasy X.jpg|Final Fantasy X (2001)
File:Backyardpool.png|Plants vs. Zombies (2009)
File:Pikmin 3 (2013).png|Pikmin 3 (2013)
===Websites===
*Frutiger-Aero.org (2024-present)
*Frutiger-Aero.Neocities.org (2022-present)
*Stardock (1996-present)
*ToonTown Online (2001-2013)
*MySpace (2003-present)
*Webkinz (2005-present)
*Facebook (2005-2014)
*YouTube (2005-2013)
*Moshi Monsters (2008-2019)
*Animal Jam Classic (2010-present)
*CartoonNetwork.com (2004-2010)
*Blogger (2004-2015)
*Cartoon Network Latin America 2.0 & 2.5 (2008-2012) (Lost)
*Tumblr (2007-present)
File:Cartoon Network Site 2004.png|CartoonNetwork.com (November 2004)
===Webfiction===
Elements of Frutiger Aero are scattered around internet fiction, too. For example, the Zoeific Biopolity from Orion's Arm does not have one aesthetic, given that many trillions of people live in it, but its logo could be considered Frutiger Aero. It is an authoritarian surveillance capitalist empire based on environmentalism and 2000s-era right-wingers.
Another example is Homestuck's Jade Harley, a character who likes nature and technology, similar to Frutiger Aero's core philosophy.
File:Zoeific.png|2018-present logo of the Zoeific Biopolity from Orion's Arm
File:ENAMEL.png|(Homestuck 2009) Jade Harley's special version of the Pesterchum program
File:Jade Garden.png|(Homestuck 2009) Jade Harley's garden
File:Jade Harley's Tower.png|(Homestuck 2009) Jade Harley's tower
===Technology===
This aesthetic was used in the technology and visual design of the time and is often associated with iOS 1 to 6 and the early days of Web 2.0.
*Game Boy Advance (2001-2008)
*PlayStation Portable (2004-2011)
*Xbox 360 (2005-2013)
*Gizmondo (2005-2006)
*Nintendo DS (2004-2014)
* Nintendo DS Lite (2006)
*PlayStation 3 (2006-2017)
*Wii (2006-2017)
*Intel-based iMac (2006-2020)
*Windows Vista (2007-2017)
*Windows Mobile 6.0-6.5 (2007-2009)
*LG Smart TV “NetCast” operating system (2007-2014)
*iOS 1-6 (2007-2014)
*iPhone 1 - iPhone 5 (2007-2012)
*Mac OS X 10.5-10.9 (2007-2013)
*PlayStation 2 Super Slim models (2008-2013)
*Leapfrog Didj (2008-2010)
*Nintendo DSi (2008-2010)
* Samsung Smart TV “Orsay” operating system (2008-2012)
*Android 1.0-4.4 (2008-2013)
*Zeebo (2009-2011)
*Windows 7 (2009-2020)
*Samsung Galaxy S (2010)
*PlayStation Vita (2011-2019)
*Nintendo 3DS (2011-2020)
*Samsung Galaxy S II-Note (2011)
*Samsung Galaxy S III-Note II (2012)
*Wii U (2012-2017) 
*Samsung Galaxy S4-Note 3 (2013)
===Miscellaneous===
* Water computer mice
*iDog (2005 - 2009)
*Toyota RiN Concept (2007)
*U.B. Funkeys (2007 - 2010)
*BMW Vision EfficientDynamics (2008)
*RoomTech Beingz (2008 - 2009)
*Nissan Townpod (2010)
*Toyota FT-CH Concept (2010)
*Daihatsu Pico Concept (2011)
*Toyota Fun-Vii Concept (2012)
*Droid Razr M XT907 wallpapers (2014)
File:Nintendo wii.jpg|Classic Wii Model (2006)
File:MD9Xnmm.png|Wii Menu (2006) (4.0 Edition, 2009)
File:Nintendo DSi Home Menu.png|Nintendo DSi Menu (2008)
File:Psp1.png|XrossMediaBar on Playstation Portable (2004)
File:41933138 2714788285213502 4163324443843624960 n.jpg|PSP Go (2009)
File:Gaystation.jpeg|PlayStation 3 dashboard (2006-2017)
File:MCRWinMedia.jpeg|Windows Mobile 6.1 (2008)
File:Htconefamily.jpg|Android Froyo on the HTC Desire series (2010)
File:Df3myp7-487c73d7-fe7a-443a-92d2-dfae31514cfb.png|Windows Vista (2007)
File:Windows 7 screenshot.png|Windows 7 (2009)
File:Leopard Desktop.png|Later versions of Mac OS X's Aqua theme (2007-2013)
File:Red-star-finder.jpg|Red Star OS 3.0 (2012)
File:Nintendo 3DS Home Menu.jpeg|Nintendo 3DS Menu (2011)
File:PsvitaUI.jpeg|PlayStation Vita Menu (2011)
Gizmondo Main Menu.png|Gizmondo Main Menu (2005)
File:Original e43210cc77fac7235c4cc2039b262093.png|Android Jelly Bean on Samsung Galaxy S4 (2013)
File:71IoVlMiTmL.jpg|Android Jelly Bean on Samsung Galaxy S III Mini (2012)
File:FY2Bd-jWAAIfHvr.png|iOS 5 (2011)
File:Nk27qsj9vyn01.jpg|Xbox 360 “Blades” Dashboard (2005-2009)
File:Xbox360nxedashboard2009.jpg|Xbox 360 “NXE” Dashboard (2009-2011)
File:Wii-u-miiverse-online-voci-chat-unboxing-news-1.jpg|Wii U Menu Plaza (2012)
File:Meu 2013 com WiiU 001.jpg|Wii U GamePad Menu (2012)
File:GalaxyS2LiveWallpapers.jpg|Live wallpapers from Samsung Galaxy II (2011)
File:2012.jpg|Samsung Smart TV (2012)
File:Zeebo (2009).jpg|Zeebo (2009)
File:ZeeboMainMenuGUI.jpg|Zeebo Menu (2009)
File:Youtube-in-2008-v0-l1sv2yyt53r91.png|YouTube in 2008
File:Samsung-Galaxy-S6-edge-plus-1-320x482.jpg|Samsung Galaxy S6 Edge Plus (2015)
File:PS2 2014 LATAM Ad.jpg|PS2 Super Slim 2014 Gamer Kit ad, sold in Latin America
File:Mice.jpg|Optical liquid wireless mouse (Windows XP era)
===Music===
See also: Technozen (Music)It can be difficult to discern what type of music falls under the Frutiger Aero category and is ultimately up to interpretation. Examples of sounds and music that could be considered to be part of the genre show up all over advertising and media from 2004-2013. Take note of the sounds used in games, movies and television shows of the time like the classic iPhone ringtone and the Wii Menu Theme. The Wii Menu Theme in particular can fall under the Technozen subgenre. The sounds present in 2004-2013 pop culture as well as modern examples of Frutiger Aero adjacent music include marimbas, piano, violins, chimes, synths, samples, distortion, speed and pitch changes (nightcore & daycore), bitcrush, MIDI and heavy bass. Genres like Vaporwave, Trance, Techno, EDM, Ambient, Synthpop, Electroclash, Digital Hardcore, Hyperpop, Bubblegum Bass, PC Music, Vocaloid, Utopian Virtual, Seapunk, Cloud Rap, Jungle, DnB, and Breakcore all have songs that resonate sonically with Frutiger Aero's aesthetic. The use of airy pads, gentle synths, soft new age vocals and electro/IDM palettes was seen in the mid 00s wave of Downtempo as more producers moved from hardware to purely digital software production, giving it a cleaner brighter digital sound.
The resurgence in Frutiger Aero's popularity in the Early-2020s led many musical artists to release work inspired by the aesthetic. Most of these albums fall under one of the genres listed above.
17wk21on8xhz1.png|Singing synthesizer software "Hatsune Miku"
File:FAM 05.png|Album "FAM-05"
File:Un futuro posible 2008.jpg|Album "Un futuro posible 2008"
File:New Aero Dreams.jpg|Album "New Aero Dreams"
File:Frutiger​-​Mart.jpg|Album "Frutiger​-​Mart"
File:Overflowing MV.jpg|Music Video "üNN - Overflowing"
====Artists====
*009 Sound System
*Andy Blueman
*Aphex Twin
*DJ Intranet
*Genki Rockets
*Iglooghost 
*James Ferraro
*Magdalena Bay
*M7RA
====Albums====
*Best of Solar Fields (aka Magnus Birgersson, composer of Mirror's Edge)
*Big Fish Theory - Vince Staples
*BoA - Peace B. REMIXES
*death's dynamic shroud - CLASSROOM SEXXTAPE
*Genki Rockets - No border between us
*Ghostmemory - Frutiger​-​Mart
*Girls Rituals - Emergency!
*Girls Rituals - Reddishness
*J の 7 - FAM-05
*James Ferraro - Clear
*James Ferraro - Far Side Virtual
*Magdalena Bay - Mercurial World
*Magdalena Bay - Mini Mix Vol. 1
*M7RA - Creationism; User Not Found
*Owl City - All Things Bright and Beautiful
*Owl City - Ocean Eyes
*Ruxpin - Elysium
*The City Reviewer - Un futuro posible 2008
*The Field - From Here We Go Sublime
*üNN - Exit
====Songs & Singles====
*Yabujin - Flash Casanova 
*The Field - Over The Ice
*회사AUTO - Cryochamber
*Michael Dow - Ascent
*Télépopmusik - Don't Look Back
*Télépopmusik - Breathe
*Airbase - Escape
*Alexis Jordan - Happiness
*Sean Tyas - Melbourne (Original Mix)
*Airbase - Medusa
* Alt+F4 - Alt+F4
*Kalafina - Oblivious
*Alucidnation - Skygazer 3002 (Remix)
*Airbase - Tangerine
*Chilled By Nature - Go Forward (Love Bubble Mix)
*Ferry Corsten - Beautiful
*Larry Heard - Cosmology Myth
*Orkidea - Beautiful (Alt+F4 Remix)
*Robert Nickson - Circles (Andy Blueman Remix)
*Rindu - Groove Bandit
*Ferry Tayle & Static Blue - L'Acrobat (Andy Blueman Remix)
*Laura Jansen - Use Somebody (Armin van Buuren Rework)
* Sean Tyas - Lift
*The Homebrew Channel Banner Theme (Wii) 
*Vicetone & Tony Igy - Astronomia
*Tom Middleton - Yearning
*ryo & Dixie Flatline - Cumulonimbus Graffiti feat. Hatsune Miku
*mikuru396 - melody... feat. Hatsune Miku
*James Yuill - This Sweet Love (Prins Thomas Sneaky Re-Edit)
*Pasocom Music Club - Panorama
*Porter Robinson - Shelter
*Perfume - Polyrhythm
*I Am Robot And Proud - Light and Waves
*I Am Robot and Proud - The Satellite Kids
*I Am Robot And Proud - The Scholars and the Travelers
*Röyksopp - Remind me (someone else's radio Remix)
*Röyksopp - Eple
*Röyksopp - Vision One
*DJ Intranet - Frutiger Aero
*DJ Intranet - Skeuomorphism
*Owl City - Fireflies
*Fleur De Saison - Emilie Simon
*Higher than the Sun - Cymbals
*Ecco2k - ECCOLOGY
*James Ferraro - Save the Planet
*James Ferraro - 100% Eco 
*MECHATOK - Terminal T6
*Rakky Ripper, PUTOCHINOMARICÓN,eurosanto - Cyberpet 
*farlandu - Frutiger Aero
*woo!ah! - Round & Round
*INNA - Amazing
*INNA - Sun is up
*OceanLab - On A Good Day (Above & Beyond Club Mix) 
*art killr - frutiger aero ^-^ 
*Magdalena Bay - Secrets (Your Fire)
*Magdalena Bay - Body
*Magdalena Bay - Money Lover
*Nomyn - Nocturne
====Soundtracks====
*"Wii" Series' OSTs
*Wii Menu's Theme
*Nintendo DSi Menu Music
*Geometry Dash OST
*Wii U Menu Music
*Playstation 5 Menu Music
*Welcome Park OST - Main Menu
*Animal Jam OST-Jamaa Township
*Pro Bass Fishing 2003 Soundtrack - Calm 1 
*XBOX 360 Avatar Editor Background Music
*WALL-E Soundtrack - 72 Degrees and Sunny
*Subwoofer Lullaby - C418
*Moog City - C418 
*Dreiton - C418
*Taswell - C418
*Haunt Muskie - C418
*Bramble Blast - Super Smash Bros. Brawl
*Robotboy Soundtrack - Hans Helewaut
*Robotgirl's Theme - Hans Helewaut
*LEASE (My Merry May) - Takeshi Abo
*The past and now -LEASE- (My Merry Maybe) - Takeshi Abo
*U.B. Funkeys OST - Paradox Green
*Samsung - Over the Horizon 2013-14
*Over the Horizon 2012
*Brain Challenge OST - Menu
* Bentley Jones - Dreams of an Absolution (Theme of Silver)
* Terraria OST
*Samsung Galaxy S3 - Over the Horizon 
*Over The Horizon - Samsung Galaxy S4 Theme
*Yume 2kki OST Lotus Waters
====Music Videos====
*Fleur De Saison - Emilie Simon
* f(x) - Chu~♡
*Genki Rockets - Breeze (SYKZ Mix)
*Genki Rockets - Curiosity
* Genki Rockets - make.believe
* Genki Rockets - Revive
*Genki Rockets - Touch me
*Kylie Minogue - Can't Get You Out Of My Head
*Mac OS Leopard Welcome video music
====Miscellaneous====
*Nissan Leaf startup sound
*Samsung Theme for Windows XP sounds
*Shawty Wanna Fuck
*Sky On Demand
*Windows Vista/7 sounds
Playlists
*Frutiger Aero Music Playlist 🌐🐠🫧 7 Hours of Pure Nostalgia, Comfort, and Happiness
*Frutiger Aero SoundCloud Music Playlist 🐬🍀
*Frutiger Aero by LC
*frutiger aero°cleancore
*FRUTIGER AERO FOR SLEEP
*frutiger aero / frutiger aqua
*Frutiger Aero Mix
*Revisit the 2000's: 1 Hour Frutiger Aero Mix for Nostalgia
*30 Minutes of Frutiger Aero! for all your 2000's nostalgia needs
==Gallery==
3ds-max-apple-ipod-nano-2g 600.jpg|2nd generation Ipod Nanos (2006)
8b58b77b4c4a465d8c93ed91517fe367lg.png|iDogs
Ftch-studio-2.jpg
Original 75489f34de357a697eb3a592df5f0c7b.jpg
BMW Vision EfficientDynamics.jpg
Room-tech-beingz-alarm-clock-and-mood-lamp ScG7g 2263.jpg
Api.png|iPhone 5 (2012)
Nokia aeon 3.jpg
S1cffujyjwq11.jpg
Nokia-morph-concept.jpeg
41m216YLNEL. AC .jpg|U.B. Funkeys
Original 561c055ca6f8e47e87a2d319dbcb9b6d.jpg
EjqQJB WAAAlXxF.jpg|Sony Vaio P Laptop (2009)
Rjrsjysjy.jpg|Nokia 8600 Luna (2007)
Original dc2f5b1ead445fa652c026ac38357d83.png
Original 37b9aca72f1196e14a17bab54e88ebab.jpg
Glass-shelves-retail-pharmacy-interior-design-016-1.jpg
Lydaki-Nitsa-Pharmacy-by-Lefteris-Tsikandilakis-Heraklion-Greece.jpg
1622178311128.jpg
One-high.jpg
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C700x420.png
Frutigeraero.png
45394504 2818955714796758 8404901774481162240 n.jpg
Foroom.png
Vetrina-render-2.jpg
Storeheadphones.jpeg
Original 7b5ee9d2e93249d527cb2d0b2bd82866.jpg
1618516228082.jpg
4-3-1024x724-c-default.jpg
71e891d9782fb70f17ca7135222e251c.jpg
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T3035053535y5.jpg
Dekjps4-3e9575cc-1d5b-4335-8c36-affd5cf35210.png|Art by RenoDesign (TheRPRTNetwork)
220742.jpg|Windows 7 Default Wallpaper
DcL2Xo.jpg|Windows Vista Default Wallpaper
Original 6f068dfbe99ececff8c37b9e5d88bda5.jpg
Wp4963498.jpg
H5aj4u6usrh.png
26907949 2284543638237971 8231838982093990653 n.jpg
1592359299452.png
1884518 sapphireallinonepcconcept jpeg80819b6488ac568964022adbaaa73005.jpg
19732225 1571514909587183 3840881049470400517 n.jpg
Artworks-4geTUg6Q9TybGHdW-uTEbUQ-t500x500.jpg
Original 39c5333e2e0c0323be7168b1c58fe246.png
30849051 1083933578428069 7724987411022582612 o.jpg
Original 49311e217382b54e076a67365eadd5b5.png
198311028 ac8f732801 o.jpg
Electroplankton.png|Electroplankton (2005)
Lg-world-first-transparent-phone.jpg
Original aaf38e121a33c0efe031c683a8e98317.png|flOw (2007)
Mackeeper deals.jpg
Ahrhhraharh.jpg
2102882-indie.png
Microsoft 66J02373 Windows Vista Business Edition 548353.jpg
Cd0ad713530937.56274ee74d5d7.jpg
69a60f001389c83a8f1f636c93710672.jpg
D543d7624257ed95745f97f417e363cd.jpg
Walle EVE.webp|EVE from WALL-E (2008)
7320.webp|Juicero
1649978990925.jpg
File:Ibankstore mall katastima exoteriki opsi el 363x242 11102012.jpg
Toyota-Concept-i.jpg
Musicaero.jpeg
Aero.png
File:157-1570919 related-wallpapers-smbolo-da-rede-globo-clipart.png|Rede Globo Logo (2005-2008)
File:Globo logotipo 2008.png|Rede lobo Logo (2008-2014)
File:Bfvhufjvb.png|Empty Roblox Experience
File:Green utopia.jpg
File:20396404.jpg
File:Frutiger aero 4.jpg
File:66806e6ff89de50b07c8b3773963a537.jpg
File:3d-nice-wallpapers-for-desktop-wallpaper.wiki-desktop-hd-.jpg
File:ASIL.jpg
File:Energía.jpg
File:EjOH3dCVcAEuJpk.jpg
File:B86538E6-8FB7-4521-929A-846A0874B89F.jpg
File:E8CE9486-52C8-408F-8875-252FD00B3AEF.jpg
File:96AD64EA-08A8-4482-BC0A-68FD5DDA36F4.jpg
File:90AF9D1D-55E5-4BA7-8EF3-57F007B54132.jpg
File:Default Banner.png
File:98C1D0E6-E877-4F9A-AE57-3FADA7376722.png
File:3D59A1FD-ABAC-4EE3-9169-677182EB7AAC.png
File:49C50BFE-3221-4C88-BEDA-D5274038CE8B.png
File:0EDAE271-7F34-4B44-B0BF-9F5C647F57CE.jpg
File:E581E785-87CF-4E11-9CB6-E3497EF3DD34.jpg
File:51207.jpg
File:Ms-b.png
File:31388468.png
File:2011 Web Design.png|Typical web design of 2011
File:Microsoft website.png|Microsoft Website in November 2010
File:Intel website 2011.png|Intel Website in 2011
File:Singapore Changi Airport 2.jpg|Singapore Changi Airport
File:Singapore Changi Airport.jpg
File:Singapore waterfall 2.png|Cloud Forest, Gardens by the Bay in Singapore (2012)
File:AE546DAE-D0E9-4BD8-8AAD-91B9317AC9BD.png
File:115B4CB5-BBEE-432F-9369-2DC75FFB6CD5.png
File:Aero1.jpg
File:Atmosphere Chapters 1-3.png
File:Aero2.jpg
File:Aero3.jpg
File:Aero4.jpg
File:Aero5.jpg
File:Aero6.png
File:Gsb6qitxcwha1.jpg
File:Mall frutiger aero 4.png
File:Mall frutiger aero 6.jpg|Mall 2
File:Mall frutiger aero 5.jpg|Mall 3
File:Mall frutiger aero2.jpg|Mall 4
File:Mall frutiger aero 3.jpg|Mall 5
File:Mall frutiger aero 1.jpg|Mall 6
File:Wii Sports (JP).webp|Wii Sports
File:HubNetwork.webp|The Hub network logo. (2010-2013)
File:Samsung Galaxy S4 Wallpaper.jpeg|Samsung Galaxy S4 Wallpaper
File:Utopia.png|An example of a Frutiger Aero utopia
File:WiiFit startup screen.png|Wii Fit Channel's Channel Preview.
Wowwee Roboraptor X.jpg|Roboraptor X by Wowwee Toys (2023)
File:Sega-ifish1.jpg|iFish (2005)
File:6lk7g548.png
File:Bot3.jpeg
File:Waterpark.jpeg
File:MicrosoftWindowsWebsite.jpg|Windows website in 2007
File:MSN.gif|The MSN butterfly
File:City-frutiger-aero-aesthetic.jpg
File:Frutiger-aero-water-and-grass.jpg
File:Frutiger-aero-photo-collection.jpg
File:Frutigerrobotics.jpg
File:273tgku2h3tijgn24g231.jpg|Japanese space mountain concept
File:Now! 9 (Canada).jpg|Cover art for a Canadian “Now That’s What I Call Music” album
File:Now! 10 (Canada).jpg|Cover art for another Canadian “Now That’s What I Call Music” album
==Resources==
External links to help get a better understanding of this aesthetic:
*https://www.are.na/consumer-aesthetics-research-institute/frutiger-aero-ptg8tgmzbig
*https://www.are.na/froyo-tam/frutiger-aero
*https://cari.institute/aesthetics/frutiger-aero
*https://tvtropes.org/pmwiki/pmwiki.php/Main/EverythingIsAnIPodInTheFuture
*https://en.wikipedia.org/wiki/Windows_Aero
*https://www.reddit.com/r/FrutigerAero/
*http://editphoto.asadal.com/best_all.htm
*https://tableless.github.io/exemplos/pdf/guidelines-interface-mobiles/MobileHIG.pdf
*https://blog-geofcrowl-static-images.s3.us-east-1.amazonaws.com/2020-02-17-collection-higs/Apple-OSXHIGuidelines-2009.pdfhttps://web.archive.org/web/20121004065110/https://developer.apple.com/library/mac/documentation/UserExperience/Conceptual/AppleHIGudelines/OSXHIGuidelines.pdf
Category:Futuristic
Category:Visual
Category:Electronic
Category:Architecture
Category:2000s
Category:2010s
Category:Design Aesthetics
Category:Blue
Category:White
Category:Cyan
Category:Coined by: Sofi Lee
Category:Corporate
Category:Frutiger Family
Category:CGI
Category:Y2K
Category:Azure
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