SAS - Scandinavian Airlines

Scandinavian Airlines (stylized as SAS), short for Scandinavian Airlines System and legally referred to as Scandinavian Airlines System Denmark-Norway-Sweden, is the flag carrier airline of Denmark, Norway, and Sweden.
==History==
===Early years===
The airline was founded on 1 August 1946 by a partnership between Svensk Interkontinental Lufttrafik AB, Det Danske Luftfartselskab A/S, and Det Norske Luftfartselskap AS, which aimed to manage the combined air traffic of Denmark and Norway.
In 1948, Swedish flag carrier AB Aerotransport joined SAS, coordinating European operations. Three years later, the companies merged to form the SAS Consortium. Ownership was divided between SAS Danmark, SAS Norge, and SAS Sverige, with 50% owned by private investors and 50% by their governments.
===Transpolar route===
In 1954, SAS became the first airline to operate scheduled flights on a polar route, flying Douglas DC-6Bs from Copenhagen to Los Angeles with stops in Greenland and Canada.
In 1957, SAS became the first airline to offer around-the-world service over the North Pole via a second polar route using Douglas DC-7Cs from Copenhagen to Tokyo via Anchorage International Airport in Alaska, as the Soviet Union prohibited flying across Siberia and Chinese airspace.
===Jet era===
In 1959, SAS launched its first jetliner, Sud Aviation Caravelles, by procuring French-built aircraft.
==Destinations==
===Codeshare agreements===
Scandinavian Airlines has codeshare agreements with the following airlines:
*Aegean Airlines
*airBaltic
*Air Canada
*Air China
*Air France
*All Nippon Airways
*Asiana Airlines
*Austrian Airlines
*Croatia Airlines
*Delta Air Lineshttps://www.sasgroup.net/newsroom/press-releases/2024/sas-expands-its-summer-program-to-include-atlanta/
*Egyptair
*El Alhttps://www.aeroroutes.com/eng/240129-sklycodeshare
*Ethiopian Airlines
*Etihad Airwayshttps://www.aeroroutes.com/eng/231225-eyskcodeshare
*Icelandair
*KLMhttps://www.aeroroutes.com/eng/240715-klskcodeshare
*LOT Polish Airlineshttps://www.aeroroutes.com/eng/231025-sklocodeshare
*Lufthansa
*Luxairhttps://www.routesonline.com/news/38/airlineroute/272033/luxair-sas-begins-codeshare-service-from-march-2017/
*Singapore Airlines
*South African Airways
*Swiss International Air Lines
*Thai Airways International
*Widerøe
===Interline agreements===
Scandinavian Airlines has entered into interlining agreements with the following airlines:
*Air Greenlandhttp://www.airgreenland.com/about/news/air-greenland-og-sas-indgaar-ny-og-udvidet-samarbejdsaftale
*Pakistan International Airlineshttps://www.piac.com.pk/interline-travel
==Controversies==
===Controversial advertising campaign===
SAS released a YouTube commercial titled "What is truly Scandinavian?"https://web.archive.org/web/20200313161311/https://www.youtube.com/watch?v=ShfsBPrNcTI on February 10, 2020, highlighting the company's values and the contributions of globalism to Scandinavia.https://www.dr.dk/nyheder/penge/casper-schroeder-om-sas-video-de-er-vadet-ind-i-et-minefelthttps://www.forbes.com/sites/davidnikel/2020/02/13/is-anything-truly-scandinavian-the-bizarre-sas-ad-controversy-explained/https://www.aljazeera.com/features/2020/4/8/what-an-airline-advert-revealed-about-scandinavian-nationalismhttps://onemileatatime.com/controversial-scandinavian-airlines-ad/ This caused outrage among right-wing groups, who perceived it as denigrating Scandinavian culture. However, SAS Group, SAS' parent company, stated on 12 February 2020 that they would continue the campaign.https://www.sasgroup.net/newsroom/press-releases/2020/sas-continues-the-campaign-what-is-truly-scandinavian/
3 days after, SAS offices in Copenhagen and &Co, the advertising agency responsible for the commercial, received bomb threats.https://web.archive.org/web/20200313161311/https://www.bloomberg.com/news/articles/2020-02-13/bomb-alert-in-copenhagen-over-controversial-sas-ad-campaignhttps://www.thelocal.dk/20200213/copenhagen-agency-that-made-sas-ad-targeted-with-false-bomb-threat/https://www.aftenposten.no/verden/i/XgLjwn/bombetrussel-mot-reklamebyraa-som-laget-sas-reklamehttps://www.nrk.no/urix/bombetrussel-mot-sas-sitt-reklamebyra-1.14901058https://www.nettavisen.no/12-95-3423923201 A shorter 45-second version was later republished on Facebook, and the official version on YouTube was made private.
====Responses====
Norwegian Air responded to the controversy by promoting the message "Nobody can take away the cheese slicer from us" and a Facebook image of a cheese slicer claimed by Norwegians.https://www.facebook.com/flynorwegian/photos/a.343227875252/10162915302285253/https://www.tnp.no/norway/panorama/norwegian-mocks-sass-controversial-scandinavian-culture-ad-with-its-timely-sharing-on-facebook/
==References==
Category:Norwegian YouTubers
Category:Danish YouTubers
Category:Swedish YouTubers
Category:Users who joined in 2007
Category:Vlogging YouTubers