SEGA Dreamcast

The SEGA Dreamcast is a video game console released by SEGA. It was notably the first of the sixth-generation consoles, proceeding the PlayStation 2 by two years in Japan and one year in North America and PAL areas. The console was SEGA's last, marking the end of their 13 years in the console market.
A complete opposite of the expensive hardware of the unsuccessful Sega Saturn, the Dreamcast was designed to reduce costs with what the company referred to as "off-the-shelf" components, including a Hitachi SH-4 CPU and an NEC PowerVR2 GPU. Released in Japan to some subdued reception, the Dreamcast enjoyed a successful U.S. launch backed by a large marketing campaign, but interest in the system steadily went downwards as Sony built hype for the upcoming PlayStation 2. Sales did not meet Sega's expectations despite several price cuts, and the company continued to take in significant financial losses. After a change in leadership, Sega discontinued the Dreamcast on March 31, 2001, withdrawing from the console business and restricting itself to third-party publishing.