TV4 (Sweden)/Idents

==1990–1996==
The original logo was created by Jerker Belvert well before the channel would eventually launch.Folklighet, fyror och snurr, Dagens Nyheter, April 14, 1994. "Logotypen togs fram av reklammannen Jerker Belvert redan 1988 och skulle då signalera TV 4:s ambitioner att bli en
kanal som satsade på nyheter och svenskproducerade program."
The first idents used started out with a shot of a runestone. Four computer-animated fours would slide in from the left and merge on the middle of the screen, resulting to as being similar to the 1989-1993 PBS ident.
TV4 ident 1990 a.jpg
TV4 ident 1990 b.jpg
TV4 ident 1990 c.jpg
*Youtube: TV4-avslutning 1991-02-09
*Youtube: TV4 Avslutning 1991-08-14
*Youtube: TV4 closedown 1992-01-17
*Youtube: TV4 Avslutning 1992-02-18
==1992–1996==
Because of this, the channel adopted a more colourful entertainment-based profile. It was created by TV4's graphic designer Tina Eriksson in cooperation with TV4's illustrator Mette Camp and John Ridgeway of Novocom.Grafiskt grepp om tittarna, Dagens Nyheter, April 12, 1994. "Runslingorna är det enda som finns kvar från TV 4:s första nordiskt
blonda satellitprofil. När TV 4 blev en marksänd kanal manifesterades det med en ny, färgstarkare snurra, skapad av Tina Eriksson i samarbete med hennes tidigare arbetsgivare amerikanen John Ridgeway och TV 4:s tecknare Mette Camp." The idents featured colourful slices that were spinning behind the logo.
The logo itself was also changed, with the addition of a yellow and a red triangle.
The following gallery contains most of the idents used by TV4 during this period.
TV4 ident Grey.jpg|Ident, Youtube
TV4 ident Blue.jpg|Ident.
TV4 ident Brown.jpg|Ident.
TV4 ident Winter.jpg|Winter ident, Youtube
TV4 ident Spring.jpg|Spring ident, Youtube
TV4 ident Summer.jpg|Summer ident.
TV4 ident Autumn.jpg|Autumn ident, Youtube
TV4 ident Autumn 2.jpg|Autumn ident.
TV4 ident Christmas.jpg|Christmas ident, Youtube
TV4 ident New Year.jpg|New Year ident, Youtube
TV4 ident Yellow.jpg|Ident.
*Youtube: TV4 Avslutning 1992-09-01
*Youtube: TV4 Avslutning 1992-12-17
*Youtube: TV4 Avslutning 1993-01-31
*Youtube: TV4 Avslutning 1994-03-05
==1996–1999==
TV4 moved into a new building on May 13, 1996. At the same time, the channel launched a new look and an updated logo.
TV4 ident 1996.jpg
*Youtube: TV4 Avslutning 1998-01-04
*Youtube: TV4 Avslutning 1998-08-28
*Youtube: Tv4-Avslut 1998-11-24
==2000–2004==
A completely new look was introduced on January 1, 2000. It was called "Getting Closer" and was created by English & Pockett. Unlike previous identifications, which have had the focus on computer-animated versions of the logo, the new graphics feature live footage, with a small version of the logo appearing on the middle of the screen.
TV4 ident 2000.jpg
*Youtube: TV4-avslutning 2001-07-27
*Youtube: Tv4-avslutning 2001-11-19
*Youtube: TV4 Avslutning 2002-05-04
==2004–2006==
Another new design was launched on March 5, 2004. The new look features a patten of circles, through which one can see short bits of footage.
*Kemistry
TV4 ident Runners.jpg
TV4 ident Laundry.jpg
TV4 ident Butterfly.jpg
TV4 ident Hair.jpg
TV4 ident Shower.jpg
==2006–2012==
TV4's ident look was adopted on September 18, 2006. The idents now feature presenters and personalities from the channel shot in a studio featuring curtains made up of circles and much of TV4's red signature colour. The new look was mostly created in-house, with Martin Poole of Sway Media acting as a consultant. The new theme music was created by Jättemedia.
On October 15, 2007, the graphics had to be overhauled as all major Swedish channels switched in 16:9 widescreen presentation. The general theme was kept and the idents were adapted by cutting off the lower and upper part of the image to make them fit in a 16:9 screen.
*Dagens Nyheter
*Sway Media
*Jättemedia
TV4 ident Martin Timell.jpg
TV4 ident Ulrika Nilsson.jpg
TV4 ident Nyhetsmorgon.jpg
TV4 ident När och fjärran.jpg
==2012–2016==
TV4 ident 7.png
TV4 ident 6.png
TV4 ident 5.png
TV4 ident 4.png
TV4 ident 3.png
TV4 ident 2.png
TV4 ident 1.png
TV4 Coming Up.png
==2016–2023==
tv4 2018 id 1.png|Tjörn from Stenungsund
tv4 2018 id 2.png|Bathtub at the Nordic Watercolor Museum, Skärhamn
tv4 2018 id 3.png|House in Skärhamn, Tjörn
tv4 2018 id 4.png|Tjörnbron at dawn, Tjörn
tv4 2018 id 5.png|Cherry blossom, Kungsträdgården, Stockholm
tv4 2018 id 6.jpg|Djurgårdskanalen, Stockholm
tv4 2018 id 7.jpg|Riddarfjärden cranes, Stockholm
tv4 2018 id 8.jpg|Riddarfjärden boat, Stockholm
tv4 2018 id 9.jpg|Brösarps slopes in Österlen, Skåne
tv4 2018 id 10.png|Gesunda, Dalarna
tv4 2018 id 11.png|Flygmåsarna, Gesunda, Dalarna
tv4 2018 id 12.png|Näsbydal, Stockholm
tv4 2018 id 13.png|Skuleberget, Ångermanland
tv4 2018 id 14.png|Häggvik, Ångermanland
tv4 2018 id 15.png|Häggvik coast, Ångermanland
tv4 2018 id 16.png|Härjedalen
tv4 2018 id 17.png|Härjedalen
tv4 2018 id 18.png|Härjedalen
tv4 2018 id 19.png|Kiruna, Lapland
tv4 2018 id 20.png|Björkliden, Lapland
tv4 2018 id 21.png|Abisko, Lapland
tv4 2018 id 22.png|Kiruna, Lapland
tv4 2018 id 23.png|Flatruet, Härjedalen
==2023–present==
TV4 2023 Ident ABISKO.png
TV4 2023 Ident BIL FLATURET.png
TV4 2023 Ident BJ RKLIDEN.png
TV4 2023 Reklam BRYGGA LAND.png
TV4 2023 Reklam BR SARP DAG.png|Brösarps slopes in Österlen, Skåne
TV4 2023 Ident CAMP ALTA.png
TV4 2023 Reklam CYKEL KUST.png
TV4 2023 Reklam DJURG RDSKANAL.png|Djurgårdskanalen, Stockholm
TV4 2023 Reklam ENSKEDE.png
TV4 2023 Reklam FLAKMOPED.png
TV4 2023 Reklam GESUNDA DAG.png|Gesunda, Dalarna
TV4 2023 Reklam GESUNDA SK RMFLYG.png|Flygmåsarna, Gesunda, Dalarna
TV4 2023 Ident GRYNING J MT N.png
TV4 2023 Ident H GGVIK.png|Häggvik, Ångermanland
TV4 2023 Ident H GGVIK KUST.png|Häggvik coast, Ångermanland
TV4 2023 Ident KNAPPELSK R MAN P KLIPPA.png
TV4 2023 Ident L NGDSKIDOR SJ.png
TV4 2023 Ident L NGDSKIDOR.png
TV4 2023 Ident MOELVEN.png
TV4 2023 Reklam MOPED.png
TV4 2023 Ident MORGON BODEN.png
TV4 2023 Ident MORGONSOL DIMMA.png
TV4 2023 Reklam NORRA LAND.png
TV4 2023 Reklam N SBYDAL.png|Näsbydal, Stockholm
TV4 2023 Reklam RIDDARFJ RD B T.png|Riddarfjärden boat, Stockholm
TV4 2023 Reklam RIDDARFJ RD KRAN.png|Riddarfjärden cranes, Stockholm
TV4 2023 Ident SKOTER.png
TV4 2023 Ident SKULEBERGET.png|Skuleberget, Ångermanland
TV4 2023 Ident SK RHAMN BODAR DAG.png
TV4 2023 Ident SK RHAMN BODAR SKYMNING.png|House in Skärhamn, Tjörn
TV4 2023 Reklam SK NE SOMMAR.png
TV4 2023 Reklam SK NE STRAND.png
TV4 2023 Reklam SK NE V G.png
TV4 2023 Ident SYSSLEB CK.png
TV4 2023 Ident TAK SAR VINTER DAG.png
TV4 2023 Ident TAK SAR VINTER KV LL.png
TV4 2023 Ident TJ RNBRON GRYNING.png|Tjörnbron at dawn, Tjörn
TV4 2023 Ident TOR KVINNA MED HUND.png
TV4 2023 Ident TOR PAR P KLIPPA.png
TV4 2023 Ident VILDMARK.png
TV4 2023 Ident VINTERDAG.png
TV4 2023 Ident VINTERGATA.png
TV4 2023 Ident V RMLANDSSKOG.png
TV4 2023 Ident LTA.png
TV4 2023 Ident RE NATT.png
TV4 2023 Ident RE STIGHUDAR.png
TV4 2023 Ident RE TOPPSTUGA.png
TV4 2023 Ident LANDSRAUK.png
TV4 2023 Ident STERLEN.png
==References and sources==
Category:TV4
Category:Subpages