4orty2wo Entertainment

4orty2wo Entertainment is a company that creates large interactive games as publicity stunts for other products. Their form of advertising blurs the line between fiction and reality, causing widespread user involvement in the campaigns.
==I Love Bees==
In 2004, they made the game I Love Bees to advertise Halo 2 for Microsoft and Bungie. Other games include The Beast to advertise the movie A.I., and MSN Found to promote the MSN Search engine.
==Notable employees==
*Joe Dinunzo
*Susan Bonds
*Elan Lee
*Jim Stewartson
*Alex Lieu
*Sean Stewart
*Jane McGonigal
*Bob Fagan
*Jordan Weisman
==Related links==
===See also===
*I Love Bees Credits
*Fourth Wall Studios
===External links===
*Official site
==Sources==
Category:Companies