United Colors of Benetton

Benetton Group S.r.l., more commonly known as the brand United Colors of Benetton is a global fashion brand based in Ponzano Veneto, Italy founded in 1965. Benetton Group has a network of about 5,000 stores worldwide. It is a wholly owned subsidiary of the Benetton family's holding company called Edizione.
==Maglierie Benetton==
===1969–1971===
==Benetton==
===1971–1989===
The first trade-mark was designed by Franco Giacometti in 1971. It was a clever rendition of the texture of a special fabric called "folpetto" or "polipetto" ("octopussy") for the local dialect, with original lettering.
Benetton_(1977).svg|Variant with green container introduced in 1977.
The fashion photographer Oliviero Toscani began consistently employing models of different nationality in motley colour combinations to advertise brand items. The famous slogan "tutti i colori del mondo" ("all the colours of the world") that was to become the campaign headline of the nineties first appeared in 1989.
==United Colors of Benetton==
===1989–1996===
The slogan was subsequently to evolve into the United Colors of Benettton brand. The brand's trade-mark was designed by Bruno Sutter, art director of the Eldorado agency that till then had been in charge of designing the firm's catalogues.
===1996–2011===
In a slight restyling by Massimo Vignelli in 1996 the wording was moved from the centre of the green rectangle to a banner in the top left hand corner.
===2011–present===
In an progressively more challenging market Benetton focused on the re-thinking of the visual identity; in 2011 the agency Pentagram will be appointed. The core of the new identity is always the familiar green label with the sole typographical restyling of the "Benetton Sans" drawing inspiration from "Gill Sans", font chosen in the eighties. Pentagram also suggested the company to go for a revival of the classic "stitch", fairly recognised symbol even though it lost importance since the early nineties.
Category:Retail outlets in the United Kingdom
Category:Retail outlets in Italy
Category:Clothing
Category:Fashion and accessories
Category:Retail outlets in the United States
Category:Retail outlets in Japan
Category:Retail outlets in the Netherlands
Category:Retail outlets in Switzerland
Category:Retail outlets in Sweden
Category:Retail outlets in France
Category:Retail outlets in Brazil
Category:Retail outlets in Belgium
Category:Retail outlets in Germany
Category:Retail outlets in Serbia
Category:France
Category:Italy
Category:Portugal
Category:Retail outlets in Portugal