Apple Expo

The Apple Expo was a series of European annual sales conferences and technology expositions organized by or with Apple. The conference featured over 250 exhibitors annually, with Apple being its main exhibitor. This event was viewed as the European counterpart to Macworld Expo, a similar series of conferences that were held annually in San Francisco and other American cities.
== History ==
The first Apple Expo event was originally held June 22 to 24, 1984 at Hall 8 of in Paris, France. It was organized by the employees of the French Apple distributor Seedrin SARL, and its manager Jean-Louis Gassée. The Seedrin employees organised the event into an annual show, where third party software and hardware distributors could exhibit their Apple-related products.
The distributor was acquired by Apple Computer and became Apple Seedrin (later Apple France) and continued holding the expo every mid-September. Within the Apple France subsidiary of 100 people, a small team was organised by Adeline Domenjoz) to set up the annual event.
In 1998, the Apple Computer took more centralised control of organising the Apple Expo, and included co-founder Steve Jobs as part of the events. With this new corporate management, the employees of the French subsidiary slowly stopped being be part of the booth demo team. was contracted to handle the logistics of the growing event. The focus of the expo gradually shifted from the Mac to Apple's iPod product line. Year after year, Apple stopped releasing new products during this event, removing much of its booth investments, and limited the amount of available new products on show. The final Apple Expo "Remix" in 2008 was organized solely by Reed Expositions without even an Apple booth.L’Apple Expo, c’est quoi ? (French), Le Blog de l'Aventure Apple. Accessed 2021-03-29.
There were other similar events held in Europe, like MacExpo in London, but with no link with the Apple Expo.
=== Timeline ===
Listed below is a timeline of Apple Expo and significant product announcements:
Year 	Location 	Description
  2008  	Paris, France 	Final event held September 17 to 20 by Reed Expositions. Future events cancelled after Apple decides to end its involvement, saying it would be participating in fewer trade shows.
2007 	Paris, France 	Held September 25 to 29. Last Apple Expo to feature an Apple booth.
2006 	Paris, France 	Held September 12 to 16 at .
2005 	Paris, France 	Held September 20 to 24. Steve Jobs did not personally present his traditional keynote event, as he did at Macworld Expo.Macworld 2005, All about Steve Jobs. 2005-01-09. The only product announced by Apple was a new and improved .Mac bundle.
2004 	Paris, France 	Held August 31 to September 4. Due to Steve Jobs having , the keynote was presented by Phil Schiller, Apple's senior VP of worldwide marketing, who announced the new iMac G5.
2003 	Paris, France 	Held September 16 to 20 at Hall 4 of . Steve Jobs announced upgrades to the PowerBook G4 line. He also announced the Apple Wireless Keyboard and mouse.Apple Expo 2003, All about Steve Jobs. 2003-09-16.
2002 	Paris, France 	Much of the keynote on September 10 consisted of a demo of Apple's new Mac OS X 10.2 operating system. Steve Jobs also announced iCal and iSync.Apple Expo 2002, All about Steve Jobs. 2002-09-10.
2001 	Paris, France 	Originally scheduled September 26 to 30, cancelled due to the .Apple has cancelled Apple Expo 2001, Apple Expo. Archived 2001-09-22.
2000 	Paris, France 	Held September 13 to 17. During the keynote on the 13th, the Mac OS X public beta was announced, as well as new iBook and iMac G3 models in new colours.Apple Expo 2000, All about Steve Jobs. 2000-09-13.
2000 	London, UK 	Held March 30 to April 1 at .Apple Expo 2000 by John Keogh, Flickr. Archived 2007-06-26.
1999 	Paris, France 	Held September 15 to 19 at Hall 7.3 of .Quoi de Neuf (French), Apple France. Archived 1999-05-08.Apple Expo (French) by François Michaud, Quart de Pomme. 2020-01-24.
1998 	Paris, France 	Held September 16 to 20. During the keynote on the 17th, Steve Jobs demoed FireWire, gaming with a Mac versus a PC, and an unsuccessful video demo on 49 connected iMacs.Apple Expo 1998, All about Steve Jobs. 1998-09-17.
1997 	London, UK 	Held November 5 to 8 in conjunction with Apple Computer UK Ltd. and Macworld. The keynote was presented by Diego Piacentini, VP of sales and general manager of Apple Computer Europe Inc.Apple Expo '97 Keynote and Seminar Programme, Apple Expo. Archived 1998-01-11.
1997 	Paris, France 	Held September 17 to 21 at Hall 7.2 of .
1996 	Paris, France 	Held September 18 to 22 at Hall 7.2 of Paris Expo Porte de Versailles.
1995 	Puteaux, France 	Held September 13 to 17 at le .
1994 	Puteaux, France 	Held September 14 to 17 at le Centre des nouvelles industries et technologies.
1993 	Puteaux, France 	Held September 15 to 18 at le Centre des nouvelles industries et technologies.
1993 	Lyon, France 	Held June 3 to 5 at la .
1992 	Puteaux, France 	Held September 16 to 19 at le Centre des nouvelles industries et technologies.
1992 	Lyon, France 	Held at la Halle Tony Garnier.
1991 	Puteaux, France 	Held September 18 to 21 at le Centre des nouvelles industries et technologies.
1991 	Marseille, France 	Held April 11 to 13 at Hall 3 in .
1990 	Puteaux, France 	Held September 19 to 22 at le Centre des nouvelles industries et technologies.
1989 	Puteaux, France 	Held September 27 to 30 at le Centre des nouvelles industries et technologies.
1988 	Paris, France 	Held September 28 to October 1 at le .
1987 	Paris, France 	Held September 30 to October 3 at le Parc de la Villette.
1986 	Paris, France 	Held at le Parc de la Villette.
1985 	Paris, France 	Held in June 14 to 16 at .Annonce Apple Expo • 1985 by TheAppleFanBoy, YouTube. 2015-05-25.
1984 	Cologne, Germany	Held October 25 to 29 next to the office technology fair.
1984 	Paris, France 	Held June 22 to 24 at Hall 8 of Paris Expo Porte de Versailles.
==Video gallery==
Annonce Apple Expo • 1985|
Apple Expo 1985|
Apple Expo • 1988|
Steve Jobs keynote at Apple Expo 1998 (excerpts)|
Apple Expo 2000 Steve Jobs unveils new iBook|
Steve Jobs keynote - Apple Paris Expo 2002|
Apple Expo Paris 2003|
Apple Expo Paris 2004|
Apple Expo 2006|
Apple expo 2007|
==References==
==External links==
*Apple Expo Remix '08 (archived 2008-09-11)
**Apple Expo 2007 (archived 2007-09-21)
**Apple Expo 2006 (archived 2006-09-07)
**Apple Expo 2005 (archived 2005-09-15)
**Apple Expo 2004 (archived 2004-08-14)
**Apple Expo 2003 (archived 2003-08-08)
**Apple Expo 2002 (archived 2002-08-02)
**Apple Expo 2001 (archived 2001-09-17)
**Apple Expo 1998 (archived 1998-06-10)
**Apple Expo UK 1997 (archived 1998-01-11)
**Apple Expo Paris 1997 (archived 1997-06-30)
*Apple Expo 2003: Keynote Photos by Jörg Weise (2003-09-16, archived 2004-04-23)
*Les invitations pour Apple Expo (French) at Le Blog de l'Aventure Apple (2019-06-06)
*Macworld Expo official site (archived 1998-12-05, 2005-01-09)
* at Wikipedia
Category:France
Category:Germany
Category:United Kingdom
Category:Defunct events
Category:1984 introductions
Category:Lists