Brisbane 2032

The 2032 Summer Olympics (officially known as the Games of the XXXV Olympiad) and the 2032 Summer Paralympics, both generally referred to as Brisbane 2032, are two upcoming international multi-sport events scheduled to take place from 23 July to 8 August 2032 and 24 August to 5 September 2032 respectively, in the cities of Brisbane, Gold Coast and Sunshine Coast in Queensland, Australia.
==2021==
The first brand for Brisbane 2032 debuted in a video from the Australian Olympic Committee in June 2021, detailing their Olympic & Paralympic Games bid.YouTube - Brisbane 2032 Master Plan - Aerial Flythrough The transitional emblem consists of the text 'Brisbane', 'ASPIRING TO HOST THE OLYMPIC AND PARALYMPIC GAMES 2032' and the Tourism & Events Queensland wordmark, flanked by the Australian Olympic Committee and Paralympics Australia logos.
While applicants for prior games wouldn't proceed such a bare-bones visual identity, those of 2032 was subject to a new bidding format which discontinued head-to-head elections. Brisbane was also the lone candidate for these games, and universally recommended within the International Olympic Committee. The need for a robust brand was ultimately unnecessary, however the bid still required an emblem to meet basic branding requirements. A similarly restrained approach was utilised by South Korea's Gangwon Province when applying for and being awarded the 2024 Winter Youth Olympics Games in 2019.
==2021–present==
Brisbane was awarded hosting rights to the 2032 Olympic and Paralympic Games on 21 July 2021, during the 138th IOC Session in Tokyo, Japan.ABC News - Brisbane announced as 2032 Olympic Games host city at IOC meeting in Tokyo An updated emblem took effect after the announcement to represent the Brisbane Organising Committee for the 2032 Olympic and Paralympic Games (BNEOCOG) and Brisbane 2032 in Olympic and Paralympic media.
Brisbane2032 2021-flag.png|Emblem on flag held by Brisbane 2032 bid committee membersTokyo, 21 July 2021
Brisbane2023Oly 2024.svg|Olympic variant2024
Brisbane2023Para 2024.svg|Paralympic variant2024
An update was made to the brand in early June 2024, ahead of the Paris 2024 games.LinkedIn post from Brisbane 2032 - Early June 2024 A new emblem wasn't introduced at this stage, but a solidified tone of voice, colour scheme and typography were established, of which much will likely carry over to the final identity of the games. Central to the new brand is the tagline, 'Shine brightest. Together.'
This effort was the result of lengthy public consultation which unearthed a set of themes which will define the games going forth:
*The diverse environment of the area
*The region's hospitable people
*A universal love of sports
The refresh was introduced with a new brand video, and soon followed up with the creation of an official website.
Brisbane 2032 - Shine brightest. Together.
==202?–2032==
From 5 October through 2 November 2022, BNEOCOG floated a tender for the development of the Brisbane 2032 Brand StrategyAustralian Olympic Committee - Brisbane 2032 goes to market for first major contract; their first major contract since winning the games. The successful group would be responsible for conducting market research to establish core brand values and developing the overarching brand architecture and assets; of which, the emblems are of greatest concern.QTender - Brisbane 2032 Olympic and Paralympic Games Brand Strategy
On 20 December 2022, it was announced that a consortium headed by the Brisbane office of international marketing firm VML (VMLY&R at the time of the announcement) were appointed the duty of delivering the Brisbane 2032 brand.AdNews - VMLY&R wins brand strategy bid for 2032 Brisbane Olympics The consortia, now going by Team Future32, is made up of teams from VML Brisbane, the Sydney & Melbourne offices of fellow WPP agency Landor, the Brisbane office of Kantar Public and Sunshine Coast-based First Nations consultancy BlackCard. The agencies named have storied histories of designing for major sporting events, including the Olympics, Paralympics and the 2018 Commonwealth Games in Gold Coast.
A priority for BNEOCOG in creating the brand is the involvement of the public; something engrained in the process through community consultation, market research and testing. The effort will also be overseen by an 'Athletes of the Future' panel; 20 young athletes from different levels of competition and walks of life. To bolster the brand development team, VML offered work experience positions to three First Nations students from local universities.VML - VML Internship: Brisbane 2032 Olympic & Paralympic Games
A key challenge identified early in the brand's development is the region's relative international obscurityBrisbane Times - Brisbane 20-thirty-who? Olympic bosses’ challenge to tell world who we are, which sets Brisbane apart from hosts of preceding games; mostly large, renowned cities with long-established identities. BNEOCOG Chief Executive Cindy Hook had remarked on this being an opportunity to debut Queensland wholesale to a global audience, and BNEOCOG President Andrew Liveris had claimed that roughly 2,500 branding interviews were conducted as of 20 April 2023, with feedback echoing his own sentiments of the area being, as he describes, a "lifestyle superpower".Inside The Games - Brisbane 2032 President Liveris marks his first year with talk of "unique" Games
Originally, the brand was slated to be unveiled in mid to late 2023. However given the extended scope of the project, Hook has said that a finalised brand would be a "couple of years out".Brisbane Times - The rings are in as Brisbane 2032 marks nine years to go
==See also==
*Brisbane 1992 1992 Brisbane Olympic Bid
==References==
==External Links==
*Official website
Category:Sports
Category:Sports competitions
Category:Sports competitions in Australia
Category:Summer Olympics
Category:Summer Paralympics
Category:Olympics
Category:Paralympics
Category:Brisbane, Queensland
Category:Gold Coast, Queensland
Category:Sunshine Coast, Queensland
Category:Queensland
Category:Australia
Category:2032
Category:2030s
__NOTOC__