Mail Order Pets

Mail Order Pets, also referred to as Collect and Get Pets, were a series of Special Edition figures available through the mail for a limited amount of time. One was to obtain a Littlest Pet Shop mail order form and collect a set amount of stickers, found in specially marked packages, which were to be attached to the page. This was sent out in order to receive the pet. The pet would be delivered within an estimated 10-12 weeks. It was not possible to purchase the pets at retail stores or through the online site. To date, 11 mail order pets were promoted for the toyline.
(For more information regarding sticker production, see Mail Order Stickers.)
== Production ==
==== 2009 Promotions ====
Hasbro launched its first mail order campaign for the toyline in January 2009, advertising Special Edition LPS Koala #872. Six mail order stickers were required to receive the pet. The franchise released four collector’s journals to promote the offer, titled “My Collector Journal,” and were available with a choice of four pets. Within these journals were short activity pages and the aforementioned mail order form in which to attach the stickers. A sticker of Koala #872 was included with the journals to start off the collection. 27 total illustrated sticker variants were available to collect (See Mail Order Stickers).
In August 2009, LPS Elephant #1086 was the second pet to release a mail order campaign. “My Collector Journal #2” was released with four new pets and an order form included inside, along with a starter sticker depicting Elephant #1086. Once again, six stickers were required to collect. A new set of 27 stickers was produced for this campaign.
==== 2010 ====
A third mail order pet released its offer in January 2010, LPS Platypus #1395. Three collector journals under the title “My Collector Diary” were produced, each with the same content but a different pet. A starter sticker of Platypus #1395 was included. Another set of stickers were introduced, with eight being required to attach to the order form.
LPS Jaguar #1419 was launched in Summer of 2010 as the fourth campaign. As with the previous, three collector journals were produced, this time as “My Collector Diary #2,” and eight stickers were required for the order form. A starter sticker of Jaguar #1419 was included with the journal. Both series of collector diaries previewed the same stickers on the back of their packaging, leading one to believe that the same sticker set was used for both promotions.
A fifth campaign became available for LPS Labradoodle #1701 that launched only in Europe and Australia; it was not available in the US. It did not release any new journals or stickers for the offer, and required six stickers to mail in. 
==== 2011 ====
Around fall 2011, the sixth addition for LPS Kiwi #2015 began, and promoted three new collector journals titled “Pet Sitters Club Collector Handbook.” It included a starter sticker of the pet. Another new set of stickers became available for collection and eight were to be attached to the order form.
LPS Baboon #2309 was the seventh mail order pet and was available only in Europe and Australia. It began its promotion in June 2011, and featured no new journals or stickers. Six stickers were required to receive the pet.
==== 2012 ====
In what was likely winter of 2012, LPS Rooster #2358 made way as the eighth pet in the mail order series. Three journals, “Pet Sitters Club Collector Handbook #2,” were released, and eight stickers were placed on the included order form. As with the previous journals, it contained a starter sticker depicting the pet. The sticker set that was used for Kiwi #2015’s campaign was also used for this one.
Also available in 2012, the ninth mail order pet released was LPS Mouse #2477, and was another exclusive offer for Europe and Australia only. No evident collector journals or stickers were produced for the promotion. Information on what was needed to obtain this pet is unknown at this time.
==== 2015 ====
In 2015, LPS Zebra #3846* “Zinnia Gardner” was announced as a tenth addition to the mail order series. Unlike previous sticker promotions, the customer was required to send in four proofs of purchase collected from LPS packages. This number may have varied between available countries.
An eleventh pet was announced for the mail order series in fall 2015, LPS Panda #4022* “Lei Yang.” As with Zebra #3846, four proofs of purchase were to be mailed in. The offer was available to a wide range of countries.
*These pets are G3, therefore their pages are not included on this Wiki.
== Value ==
The amount of pets produced for these offers, as well as their demand and market value, vary depending on the pet. Generally speaking, NIB (new in box) packages for Mail Order pets are worth $10 more than the out of box figures. Please visit their individual pages for more information regarding their campaigns, rarity, and value.
Category:Littlest Pet Shop
Category:LPS
Category:Merchandise
Category:Toys
Category:Mail Order Pets
Category:Collect and Get
Category:Special Edition
Category:Series
Category:Events and Promotions
Category:Display Boxes