2. The Associations of Words.

Every word is a nucleus around which innumerable associations cluster. The mere mention of a word awakens images, and these images arouse emotion in the mind. Thus a common-place person becomes an object of admiration when classed as a martyr; a lazy vaga¬bond who happens to serve in the army and receive a wound, becomes a glorious being when referred to as a "scarred and war-worn veteran." On the other hand, a diligent scholar sinks into a despicable object
when dubbed a "sleepy book-worm ;" and the hero of
a hundred battles is a hateful thing, when the dome 
gogue calls him "a bloody tyrant." Such is the power of names on thought, and, in the hand of a master, they are, by implication alone, potent instruments in 3haping convictions and inspiring actions.