Philippines (tourism)

==1989==
In an official proclamation, then-president Cory Aquino declared 1989 as the Philippine Fiesta Year. A national council was also created to promote the country as the Fiesta Islands of 1989.
==1999–2001==
==2002==
Then-tourism secretary Richard J. Gordon led the worldwide campaign "Visit Philippines 2003", which was endorsed by the World Tourism Organization as a 24-month promo in 2002. It put the spotlight on Intramuros as a model of how domestic tourism can generate revenues and produce jobs. This served as an umbrella program for the Tourism slogan "Wow Philippines". This was used again in 2015, which was declared as "Visit the Philippines Year" and again in 2016, which was "Visit the Philippines Again Year".
==2002–2012==
In response to "Amazing Thailand" and "Malaysia, Truly Asia," Gordon launched the "WOW Philippines" campaign with the assistance of advertising agency BBDO Guerrero. It had the sub-slogan "More Than the Usual." WOW also stood for various phrases, depending on which aspect of Philippine tourism was being promoted: "Wealth of Wonders" for tourist attractions, "Wild Over Water" for water-based adventures, "Walk Our Walls" for the promotion of Intramuros, and so on. This logo is still used in the background of karaoke machines like Grand Videoke and Wow Fiesta. 
==2006–2010==
==2011–2013==
In March 2011, the Benigno Aquino III administration launched a new tourism campaign called “Pilipinas, Tara Na!”.
==2012–2019==
==2019–2023==
==2023–present==
==References==
==External links==
Category:Philippines
Category:Tourism
Category:Tourism in the Philippines
Category:Asia