WSKF

:For the real-life NBC affiliate in Tampa, Florida, see on Wikipedia.
WSKF is an NBC owned-and-operated station serving Tampa, Florida and the Tampa Bay region as well as south Florida. Broadcasting on channel 15, WSKF is owned and operated by NBCUniversal. Launched in 1955, WSKF is the third oldest station in the market (behind (WTIV and WSPT). Capital Cities bought the station in 2002. 
== History ==
The station first signed on the air on February 14, 1955, with a live broadcast of the Gasparilla Pirate Festival. It was originally owned by The Tampa Tribune. WSKF has been an NBC affiliate since the station's inception. Largely because of its newspaper background, it was the early ratings leader in the Tampa market until WSPT (channel 25) passed it for first place in 1962. In 1966, Richmond Newspapers purchased both The Tampa Tribune and WSKF. In 1969, Richmond Newspapers changed their cooperate name to Media General.
In 1989,  it surged to first place in the Tampa Bay ratings and has stayed there for most of that time, led by one of the most popular anchor teams in the country. In 1997, realignment happened when WTSP (now WTPX) lost their FOX affiliation. FOX decided to try to get WSKF to become a FOX affiliation, but WSKF turned them down. In 2002, Media General shocked the region when they announced that they've sold the station to Capital Cities Communications.
WSKF's ratings remained at the top of the ratings until ill-fated primetime experiment with "The Jay Leno Show" from September 2009 to January 2010. Since then, WSPT regained the top spot, and remained there. In 2017, WSKF broke WSPT's 7-year winning streak and regained the top spot in the market.
==Newscast==
Because of the fact that they were owned by The Tampa Tribune, WSKF was the ratings leader in the Tampa market, but WSPT passed WSKF in 1962. During NBC's doldrums, WSKF's newscast ratings were at it's lowest in the market. But in 1989, their fortune turned around and the newscast became the no. 1 in the market thanks to having one of the most popular anchor teams in the country and they remained at the top until 2009 when "The Jay Leno Show" made it debut, and the newscast suffered big-time. Since 2010, WSKF's newscast finished no higher than fourth in the market. However, in 2017, WSKF regained the top spot in the market, breaking WSPT's long winning streak.
==Programming Schedule==
 	Mon 	Tues 	Wed 	Thurs 	Fri 	Sat 	Sun
5 AM 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	Paid Programming 	Paid Programming
5:30 AM 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	Paid Programming 	Paid Programming
6 AM 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News Weekend 	15 Alive Morning News Weekend
6:30 AM 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News 	15 Alive Morning News Weekend 	15 Alive Morning News Weekend
7 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	Sunday Today
7:30 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	Sunday Today
8 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	15 Alive Morning News Sunday
8:30 AM 	Today 	Today 	Today 	Today 	Today 	Weekend Today 	15 Alive Morning News Sunday
9 AM 	Today Third Hour 	Today Third Hour 	Today Third Hour 	Today Third Hour 	Today Third Hour 	The More You Know 	Meet the Press
9:30 AM 	Today Third Hour 	Today Third Hour 	Today Third Hour 	Today Third Hour 	Today Third Hour 	The More You Know 	Meet the Press
10 AM 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	The More You Know 	Religious Programming
10:30 AM	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	Today with Hoda & Jenna 	The More You Know 	Religious Programming
11 AM 	Card Sharks 	Card Sharks 	Card Sharks 	Card Sharks 	Card Sharks 	The More You Know 	Religious Programming
11:30 AM	Catch 21 	Catch 21 	Catch 21 	Catch 21 	Catch 21 	The More You Know 	Religious Programming
12 PM 	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	Bewitched 	Religious Programming
12:30 PM	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	15 Alive News Midday 	I Dream of Jeannie 	Religious Programming
1 PM 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
1:30 PM 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	Days of Our Lives 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
2 PM 	The Take 	The Take 	The Take 	The Take 	The Take 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
2:30 PM 	The Take 	The Take 	The Take 	The Take 	The Take 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
3 PM 	Puzzlers 	Puzzlers 	Puzzlers 	Puzzlers 	Puzzlers 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
3:30 PM 	Musical Chairs 	Musical Chairs 	Musical Chairs 	Musical Chairs 	Musical Chairs 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
4 PM 	Family Feud 	Family Feud 	Family Feud 	Family Feud 	Family Feud 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
4:30 PM 	Family Feud 	Family Feud 	Family Feud 	Family Feud 	Family Feud 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
5 PM 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
5:30 PM 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	15 Alive News Live @ 5 	NBC Sports Programming (Varies by Season)/Mama’s Family	NBC Sports Programming (Varies by Season)/Mama’s Family
6 PM 	15 Alive News @ 6 	15 Alive News @ 6 	15 Alive News @ 6 	15 Alive News @ 6 	15 Alive News @ 6 	15 Alive News @ 6 	15 Alive News @ 6
6:30 PM 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News with Lester Holt 	NBC Nightly News 	NBC Nightly News
7 PM 	15 Alive News @ 7 	15 Alive News @ 7 	15 Alive News @ 7 	15 Alive News @ 7 	15 Alive News @ 7 	15 Alive News @ 7 	NBC Programming
7:30 PM 	The Insider 	The Insider 	The Insider 	The Insider 	The Insider 	The Insider 	NBC Programming
8 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
8:30 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
9 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
9:30 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
10 PM 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
10:30 PM	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming 	NBC Programming
11 PM 	15 Alive News @ 11 	15 Alive News @ 11 	15 Alive News @ 11 	15 Alive News @ 11 	15 Alive News @ 11 	15 Alive News @ 11 	15 Alive News @ 11
11:30 PM	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:29) Saturday Night Live 	Sports Xtra
12 AM 	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:35) Tonight Show starring Jimmy Fallon	(11:29) Saturday Night Live 	Monk
12:30 AM	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(11:29) Saturday Night Live 	Monk
1 AM 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	(12:37) Late Night with Seth Myers 	Glee 	Glee
1:30 AM 	(1:37) Carson Daly's Last Call 	(1:37) Carson Daly's Last Call 	(1:37) Carson Daly's Last Call 	(1:37) Carson Daly's Last Call 	(1:37) Carson Daly's Last Call 	Glee 	Glee
2 AM 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Paid Programming 	Paid Programming
2:30 AM 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Mad Money (Encore) 	Paid Programming 	Paid Programming
3 AM 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside
3:30 AM 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside
4 AM 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside 	NBC Nighside
4:30 AM 	Early Today 	Early Today 	Early Today 	Early Today 	Paid Programming 	Paid Programming 	Early Today
Category:Channel 15
Category:Tampa, Florida
Category:NBC network affiliates
Category:Florida
Category:Television channels and stations established in 1955
Category:NBCUniversal