Audience Participation

Each of the current installations have storylines and plot points that are currently locked. With interaction and experimentation, the locked lore can be unlocked. 
Not only that, but there is definitely possibility for other aspects of the installations to be upgraded, updated, or changed based on what users document and say.
The Source Door, located in Omega Mart, is a major puzzle that, if solved, can OPEN the door and allow more story to be released.
The Gyre Apartments, located in Convergence Station, may be opened if people are able to solve any puzzles there.