Star Trek (film)/Advertising and Marketing/Merchandising/Posters

As of , Paramount has distributed several teaser posters at various conventions to promote awareness and hype about the film. The first, as stated above, was released on (see early discussion and speculation above). A second teaser poster for the new film was introduced at the Comic-Con International in San Diego, California, on . This poster features a white background with the words Star Trek written in the TOS-style font and comprised of a star field backdrop seen throughout the original television series.
In , a third teaser poster, this one containing the title inside the arrowhead-shaped Starfleet insignia, was created especially for distribution to the attendees at the Las Vegas Star Trek Convention. As with the second teaser poster, the Vegas poster features the film's release date hyped as "Stardate 12.25.08".
A fourth teaser poster was given away to attendees at the San Francisco Wondercon on the weekend of , sporting the new official logo, the tagline "Under Construction", and a date of "Summer 2009".
Four teaser posters, each featuring an image of a cast member from the film (Eric Bana, Zoe Saldana, Chris Pine, and Zachary Quinto), were distributed at the 2008 San Diego Comic-Con from 24 through 27 July 2008. When combined, the four posters form the delta shield emblem of the USS Enterprise (and later of all Starfleet). There is also a single one-sheet version of the poster available via mail order from Comic-Con in conjunction with the Intel Corporation. Four similar posters featuring John Cho, Simon Pegg, Anton Yelchin, and Karl Urban were distributed at the Official Star Trek Convention in Las Vegas the following month. 
On 10 November 2008, Paramount released the first teaser posters for the films designed for display in theaters, one featuring Pine as Kirk and the other featuring Quinto as Spock. Both posters were black and white, bearing nothing else save for the release date, the official site address, the production company logos for Paramount and Bad Robot, and the Starfleet delta shield emblem. 
A cardboard standup promoting the film was also made for display in theaters. The standup consists of the title in large cut-out letters, with each letter featuring the face of a different character from the film (Kirk on the "S", Nero on the "K", etc.) The title is placed upon a dais which contains the tagline ("The Future Begins"), the release date, and an orbital view of Earth. 
On 26 March 2009, European posters for Star Trek were posted online. A day later, the US poster for the film was also revealed on MySpace Movies. The poster features the USS Enterprise within a warp effect against a white background, with the tagline "The future begins." 
										
										
										
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