Asda

==Asda Queens==
===1965–1968===
ASDA was formed in 1965 by the merger of Asquiths and Associated Dairies. The merged company was named ASDA Stores Ltd. ASDA purchased the GEM chain in the same year and rebranded the supermarkets 'ASDA Queens'.
==Asda==
===1968–1970===
===1970–1981===
In 1970, the logo saw the addition of a 'wave' added to the wordmark.
===1981–1986===
In 1981, the 'Wave' and the wordmark were combined together in a rhombus shape as seen above, however, it was sometimes in a rectangular shape as well. The 'Asda Orange' was now used with a dark blue in signage and advertising.
===1986–1994===
The familiar green 'Asda' logo was introduced in April 1986. The counters in the two 'A's were originally coloured, the right 'A' counter was always red but the left 'A' counter was either yellow or blue. 
===1994–2002===
In 1994, the logo was redesigned; the lettering was altered slightly, and the 3D effect shadow increased in depth.
The 1985 logo was revised to match the newer logo and continued in use in television adverts.
===2002–2006===
In 2002, the three-dimensional effect was removed, in favour of a two-dimensional logo, but the colour was retained. 
===2006–2015, 2017–present===
In 2006, the Asda logo became a brighter green.
===2015–2017===
In January 2015, Asda introduced a revised logo featuring elements of the logo of its then-parent company Walmart. Although introduced on packaging and branches throughout 2015 and 2016, this change was reversed in 2017. The 'spark' logo continued to feature on some products yet to revert to the older logo.
===2024–present===
In May 2024, Asda revealed a new brand identity, including a contrasting logo holder; new supporting colours; as well as a new display font by Colophon Foundry, in order to stand out more and convey a more friendly message.
It is due to be fully launched in June 2024, as part of Asda’s summer campaign, Serious About Summer, also created by Havas London.
==External links==
Category:Asda
Category:Walmart
Category:Euro Garages
Category:Retail
Category:Supermarkets
Category:Hypermarkets
Category:Retail outlets in the United Kingdom
Category:Supermarkets in the United Kingdom
Category:Leeds
Category:West Yorkshire
Category:England
Category:United Kingdom
Category:1940s
Category:1949