Joseph Price

Joseph Price is a character in Saints Row.
==Biography==
Price runs the Westside Rollerz alongside his uncle, William Sharp. Price serves as the brawn, while Sharp is the brains of the operation, who makes the plans. After his uncle's death, Price takes full control of the Rollerz.
He is a skilled driver and commands the respect of all of his subordinates. The only people Price shows any semblance of respect for are his uncle, William Sharp, and Donnie, the Rollerz chief mechanic.
After Playa kills his uncle in retaliation for Lin's murder, Price takes over the Rollerz and immediately seeks revenge for his uncle's death. He commands most of the Rollerz' forces to attack Saint's Row, trying to burn it to the ground. However, the Saints resist the invasion and wipe out Price's thugs, with Price only barely being able to escape.
Soon after, the Saints attack Price's mansion and take control of it, prompting a furious Price to call Playa and challenge him to a one-on-one duel outside Foreign Power. However, when Playa shows up to the meeting, Price ambushes him by trying to run him over with a Goliath truck and by having the few remaining Rollerz attack Playa. After killing the Rollerz, Playa chases after Price and attacks his truck, eventually causing Price to lose control of it. Price's truck explodes after he crashes, killing him in the process.
==Trivia==
* In The Making of Saints Row featurette from the demo disc, producer Jacques Hennequet referred to him as Vincent Price.
* Joseph Price wears black sunglasses at all times, like Johnny Gat.
* Joseph Price first appears in the official Saints Row trailer wearing a purple shirt and sunglasses.
** He was originally a lieutenant in the Saints, but was changed into a Roller.
* Joseph Price drives a unique blue Attrazione with two white stripes running down the center. It is later stolen by Playa to prevent Price from attacking Saint's Row again.
* After the Goliath explodes, Price jumps out of the truck and starts shooting a split second before the cutscene is shown.
==Gallery==
 
de:Joseph Price
Price, Joseph