Frito-Lay

==1961–1980==
==1980-1997==
Landor, the agency behind this logo, claimed in a 2009 retrospective of their previous design work that the F and Y were purposefully “curved to resemble snack chips”https://studylib.net/doc/8202706/classics-the-work-and-legacy-of-walter-landor-by-bernie. This logo has been in use since 2010 as part of the Doritos Throwback packaging (save for 2011–2016 when it was not produced), and would later find use on the 2018 throwback Frito's and 2021 throwback Lay's packaging.
==1997–present==
Frito-Lay introduced a new corporate logo in February 1997. It was created by Landor Associates in San Francisco.http://www.highbeam.com/doc/1G1-56280577.htmlhttp://www.thefreelibrary.com/Frito-Lay,+the+World%27s+Largest+Snack+Company,+Launches+New+Corporate...-a056280577
==References==
Category:Frito Lay
Category:PepsiCo
Category:Food and drink companies
Category:Salted snacks
Category:Chips
Category:Food and drink in El Salvador
Category:Food and drink in Colombia
Category:Food and drink in Japan
Category:Food and drink in the United Kingdom
Category:Food and drink in the United States
Category:Plano, Texas
Category:Texas
Category:United States
Category:1960s
Category:1961