WISN-TV

==WTVW==
===1954–1955===
The station first signed on the air on October 27, 1954, as WTVW (for its on-air slogan "Wisconsin's Television Window"). In early 1955, the station was purchased by the Hearst Corporation, publishers of The Milwaukee Sentinel and owners of WISN radio (1130 AM); the new owners changed channel 12's call letters to WISN-TV, after its radio sister (whose calls were derived from now-defunct newspaper The Wisconsin News, which merged with the Sentinel 15 years prior to its sign-on; the WTVW calls are now used by the CW-affiliated station in Evansville, Indiana). The station originally operated as a primary ABC affiliate with a secondary DuMont affiliation. WISN-TV lost the DuMont affiliation when that network ceased operations in 1956, leaving it exclusively with ABC.
==WISN-TV==
===1955–1961===
WISN-TV 1956 logo.jpg
===1961–1962===
WISN-TV switched affiliations with WITI (VHF channel 6) on April 2, 1961.
28355200-28355200.jpg
===1962–1965===
===1965–1966===
===1966–1970===
Screen Shot 2020-01-27 at 10.42.43 PM.png
WISN-TV 1966.png
===1970–1976===
===1976–present===
Shortly after WISN introduced this logo, the 1961 affiliation swap was reversed on March 27, 1977, as channel 6's owner Storer Broadcasting had better relations with CBS than ABC after its San Diego station KCST-TV (UHF channel 39, now an NBC-owned-and-operated station as KNSD) disaffiliated with the network over a 4-year dispute stemming from its then-affiliation on Tijuana-licensed XETV, also on channel 6.
WISN-TV 12 gold.svg|Gold variant used from the 80s
====1976–1982====
WISN.png
WISN-TV 12 We're The One promo 1978.jpg
Wisn hello milwaukee 1983a.jpg|"Hello Milwaukee" ID. WISN was the first to use Frank Gari's "Hello News" package
28355208-28355208.jpg
====1982–1993====
Wisn actionnews12 promo 1982a.jpg|Channel 12 Action News "You Should See Us Now!" promo (1982)
Medium 12-wisn.jpg|WISN station ID (early 1980s)
TV Patrol Laoag 2001.PNG
Movies & TV 1 24 2021 7 44 44 PM.png|"We're With You on Channel—12" Station ID (1983–84)
WISN Together 1986.jpg|"Together on Channel—12" ID (1986–1987)
WISN1988-89Ident.jpg
Screenshot 2016-04-27-09-44-35 kindlephoto-4011425.jpg
Screenshot 2020-08-04-19-05-15.png|"Channel 12: Your Station for the 1984 Olympics"
====1993–1995====
WISN Channel 12 News 1993.svg|Channel 12 News logo (1993–1996)
====1995–2002 (primary), 2002–2007 (secondary)====
WISN-TV-Logo-Straight.jpg|Alternate logo
WISN 1996.png|Station ID (1996-1999)
Wisn.jpeg|Station ID (1999-2003)
WISN-TV2003.png|Station ID (2003-2004)
Wisn04092005.jpg
Wisn6pF06302006_03open.jpg|"Channel 12: America's Leading ABC Station" ID (2005-2006)
Wisn2006.png|"Channel 12: One of America's Leading ABC Stations" ID (2006-2007)
WISN header logo 2000s.jpg
2002.jpg
====2002–2007====
====2007–2012====
Wisn.png|Alternate logo
Wisn2007.png|"Channel 12: One of America's Leading ABC Stations" (2007–2009)
WISN-TV2010.jpg|"Channel 12: One of America's Leading ABC Stations" (2010)
WISN-TV2011.png|"Your Breaking News Leader" (2011)
====2012–present====
28007224 WISN 12 STATION LOGO ABC 2012 SLVR.png|Alternate version with ABC logo, still appeared at the station studio, nearby carpark.
WISN 2012 flat.svg|2D boxed version (2013–present)
WISN 12 Print.svg|Print boxed version
Wisn-tv.png|Primary boxed version (2013–2022)
WISN-TV 12 2013.svg|Alternate boxed version (2013-2022)
WISN-TV 12 2022.svg|Primary boxed version (2022–present)
734873 10152396170150284 1296157548 n.jpg|Facebook profile picture
WISN-12-News---use-this.jpg|Generic ID with alternate logo (2013–present)
WISN-60YEARS-Generic-Story-Image-378x252-png.png|60th anniversary logo (2014)
WISN-TV Watermark.svg|Screenbug 2019-2023
File:WISNOLTL2023.png|Screenbug used since 2023
==External links==
Category:Television stations in the United States
Category:ABC network affiliates
Category:Former CBS network affiliates
Category:Milwaukee
Category:Wisconsin
Category:Hearst Communications
Category:Television channels and stations established in 1954
Category:1954
Category:Overmyer/United Network