Sinclairs Consumer Rewards Program

* See also Multi-Player_Game (included with BS2 and some additional scenario DLC)
* See also MP Apartment
* See also Sinclair
* See also REDOing_BioShock_Multi-Player
MP level maps
Lore/Canon can be wrecked by the needs of Excuses for a MultiPlayer Context.
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ADAM Testing by Sinclair's Consumer Test Program - ISSUES :
Yes, it was just a 'game thing' to facilitate a Multi-Player sub-game, but it did included some/various interesting/useable details. There 'ARE though problematic issues ( which makes this whole thing unlikely to be BioShock 'Canon' ) :
* All of the Test Subjects seem to already be Splicers ( Mass ADAM use happened AFTER Kashmir .. ) The MP game writer's setting seems to show Rapture well after the Chaos has begun ( with well-mangled/crazy Splicer type people present ). Until that emergency the heavy-weight COMBAT Plasmids previously did not need to exist -- the situation in Rapture would only LATER be so bad to require them ( and it all had to wait for their development/deployment). 
* When serious troubles DID start, would Ryan not deploy these measures almost immediately for the %27civil war%27 emergency ( as per the main game storyline ) ??? The Plasmids/Tonic and Weapons seem to work just fine. Thus why have any large-scale long-drawn-out testing ? SO it is quite illogical for organized testing 'to be going on' in the way portrayed. 
* Having Atlas vs Ryan forces in some organized manner ? Does that make any sense what-so-ever ? Ryan wants to eliminate the Terrorists trying to destroy his City and who are killing his Citizens.
* The writers also attempt to present this 'testing' as an 'Atrocity' of some kind, which might frighten current milquetoast sensibilities, but actually was a common thing in the era the game portrays. The test subjects are being paid ( likely are quite well-paid despite the 'rewards' gimmick the writers imply as some way to suck in huge numbers of test subjects ). 
* Trying to fool people into dangerous testing ? Again, far too contrived for either EARLIER when the Combat stuff wasn't yet needed ( nor would Ryan WANT to pay for ), or LATER when everything in Rapture is FAR too Chaotic for something like this.
* From those few character profiles seen, the whole operation is NOT a very large group of Test Subjects nor any HUGE project -- which the writers WERE trying to portray it as ( testing costs money, and Sinclair only need do enough to satisfy the requirements of whoever is paying for it ).
* This scenario seems to imply the testing is just one big gun battle in the streets ( some settings are ruins ), but exactly how can it be kind of testing then ? ( And why would Atlas's Terrorists stick around to face opponents as powerful as themselves ? They prefer/would-be-ordered-to destroy easy things without significant opposition to further Atlas's plans, no ? ) 
* What is Shown to be highly organized ISN'T the BioShock plot story's "Fighting in the Streets" when Citizens 'armed themselves' for their own defense ( and all got addicted to ADAM according to Atlas ), yada yada. 
ALL in all, it is Contrary to the game's main story explanations. It was simply VERY CONTRIVED FOR SOME DLC MULTI-PLAYER SHOOT-EM-UP activity.
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More Consumer Rewards Program(s) :
In the competitive consumer environment of Rapture and the mindset of its citizens, what better way to motivate but through contest competition with proper salesmanship ???
It is possible in New Rapture for 'test' or experimental devices (and such) to be made available to the inhabitants ( often for free use ) to be evaluated under real conditions to help make improvements possible. Following the use, a product evaluation form would be filled out ( and usually the item returned ) and a payment of some kind received. Testers would start with simpler items, and after showing their competence, progress further ( next iteration of that item or another similar item ) with increasing pay compensation.
This could make a whole plethora of unusual items available to Players who otherwise wouldn't get their hands on such things, and some rather strange and unexpected results when using them.
As in the real world a useful thing can have great risks as well as making possible great deeds. Seeing some NPC testing an item and having a rather unfortunate result can be used for various 'rescue' scenarios.
As per logic and reason, Sinclair's Testing Program had a goal of final testing for Combat Plasmids and new Weapons Ryan needed to fight Atlas's murderous minions. Sinclair would NOT have been equipping the other side -- a situation only there to justify the MP PvP side-game ( though they COULD have made a cooperative multiplayer game instead -- maybe ). Quite illogical because Sinclair was one of the people Atlas/Fontaine wanted dead.
( ***Good Idea*** --- for the MMORPG to have a cooperative campaign game set in that situation !!! ).
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Sinclair Allegedly Sold Plasmids to Both Sides In the %27civil war%27 ( The Evil Meany !!! ) :
Yes, and supposedly in cooperation With Andrew Ryan (the Moneyman in this venture) ?
Lets clear that up. Selling ADAM Products might be done. How else was the Pheromone Control add-on supposed to take control of Atlas's Splicers ( who otherwise would ONLY use Fontaine's stockpile of unmodified Plasmids ) ? Those new machines metering the distribution. AND consider that If there were no customers left alive in Rapture later because Atlas won, Sinclair would not be able to make any future profits ( and probablyHE might not be live long with Atlas running things ). Ryan, if his side won, would re-establish order and Rapture would be rebuilt, offering numerous business opportunities to Sinclair, whose production skills were quite versatile and innovative.
So again : WHY would Sinclair be arming Atlas supporters ?
For the MMORPG the whole thing is not so significant to the overall Rapture story. Strange reminiscences of ADAM_Addled Splicers would be most of what it entailed.
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"The Sinclair Solutions Home Consumer Rewards Program" Lame-ish ? :
ALL An excuse/setting for Multi-Player play - Not the greatest supporting evidence of the games Canon ...
With that you don't know how many people were involved, or how long this 'testing' was done by Sinclair for Ryan.
* 1) He would NOT likely equip 'Atlas's Boys' ( Who BTW would want him dead )
* 2) Testing has to end so that you can 'get on with' product production ( Ryan IS 'footing the bill', no ? )
* 3) By the state of the places seen in the MP scenarios, Rapture is already a basket-case ( kinda late for 'testing' don't you think ? )
* 4) Organizing Splicers by 'fooling them'. Yes, Sinclair seems a very good salesman, but these are SPLICERS ...
Now if it (MultiPlayer Scenario) had been REAL faction fighting ( like street fighting in Berlin in the 1920s, and you chose a 'side' to stay on ) it might have made more sense. But you would lose all the writer's 'digs' at commercialism/capitalism, and might have to actually expose/make-more-clear what a bunch of Terrorists Atlas's side really was. AND fighting on their side would appeal a bit less as you might have to have 'civilians getting in the way' of the fighting, and the damage/failures of infrastructure imperiling everyone alive in Rapture.
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Sinclair's Colorful Language :
You have to take what Sinclair says 'with a grain of salt', as he denigrates many people/things/ideas, and uses many colorful phrases ( 'slob', 'in his rat hole', 'fat cat', someone in a fancy hat', a big fat hooker' , 'this two-bit carny ride' ... 'slum' ). I've talked to Players who take his talk LITERALLY. (( I guess that is the penalty society pays for 'twits' chronically using < 144 character 'texting' lines for most of their communications these days. ))
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