BT Ireland

==Esat Telecom==
===1992–2002===
Esat Telecom company was founded in 1990 by Denis O'Brien. Its name is a shortening of "Éireann Satellite".
It was bought by BT in April 2000, outmanoeuvring Telenor.
*Logo here
* Esat Digiphone - Paragon Design
*Circular to shareholders - BT
*BT launches £1.5bn Esat rescue - The Guardian
*BT is Esat's white knight - CNN
==Esat BT==
===2002–2005===
Esat Telecom was rebranded as Esat BT in 2002, and replaced its own logo with that of BT's piper, altering it for the Irish market by making it all blue to avoid being percieved as too British.
* Future of Esat Business unclear as it undergoes BT rebranding - The Irish Times
* Irish sensitivites colour Esat BT logo - The Irish Times
* Rebranded Esat BT holds all Irish units - Independent.ie
==BT Ireland==
===2005–2019===
In April 2005, Esat BT was renamed to BT. In July 2009, BT Ireland agreed to sell its residential business to Vodafone approved in August.
* Esat BT finally changes its name to BT Ireland - The Irish Times
* Marketing: Name change can cause an identity crisis - The Times
* BT/Vodafone Ireland Deal Approved - Light Reading
===2019–present===
Category:BT
Category:Ireland
Category:Telecommunications
Category:Telecommunications companies in Ireland