Creators in Fashion

Creators in Fashion (CIF) was a 2024 livestream event co-hosted by MatPat and Amy Roberts on April 25th 2024. CIF was the first fashion show of its kind to entirely feature Online Creator fashion lines. CIF was co-created by Matpat and Amy, designed to be a yearly streaming event on Style Theory. According to Matpat, Creators in Fashion is driven by two main points:
# Promotion of Creator Led businesses CIF is meant to be a platform to celebrate and spotlight the "amazing work that people are doing for their unique communities in (the) online space".Style Theory: Creators in Fashion Spring Fashion Show 2024 | Feat. MatPat, ZHC, Blogilates, & MORE!-Archived on Style Theory, First aired April 25 2024.
# Promotion of Diversity and Inclusion Matpat mentioned that CIF is trying to breakdown barriers to fashion, making it more accessible to a diverse audience, using diverse models and amateurs.
According to a 2024 TubeFilter article, Matpat hopes to "bring [CIF] back in subsequent years and make it into bigger and bigger events to eventually get this to rise to the level of Fashion Week for online creators.”Critical Role, ZHC, Cassey Ho, and Yes Theory will hit the runway at Theorist Media’s “Creators in Fashion” show-TubeFilter, by James Hale, March 19 2024.
The format of CIF consisted of a Red Carpet preshow where Matpat interviewed guests and a series of runway walks by individual Youtube Creators. The first CIF event had six different runway walks. CIF was notable for its diverse models and for including staff members of the various creators.
== Creators in Fashion 2024 ==
Hosts: Matpat and Amy 
Commentators: Rosanna Pansino and Trisha Hershberger 
Production crew: Paragon Creative Agency, LunarX 
Sponsored by: Shopify 
Live streamed on : Game Theory, Style Theory, Critical Role 
Archived Event Link: Style Theory: Creators in Fashion Spring Fashion Show 2024 | Feat. MatPat, ZHC, Blogilates, & MORE!
=== The CIF 2024 Line Up ===
* Theorywear-The Theorist merchandise lineNote: Theorywear has been retired and this may link to Lumen in the future (Starts at 34:43)
* ZHC | ZHC Baana (Time Stamp: 51:58)
* YES Theory (Time Stamp: 1:06:43)
* Critical Role (Time Stamp: 1:23:52)
* Popflex (Time Stamp: 1:45:55) 
* Lumen, Theorist's new fashion line (Time Stamp: 2:08:16)
=== Additional Accessories provided by ===
* Nail Polish by Holo Taco 
* Jewelry by 333BeverlyHills
=== Theorist Models ===
* Dan
* Santi 
* Ash
* Jerika
=== Red Carpet Interviewees ===
* Tom (Time Stamp:6:40)
* John Andrews aka FuhNaff (Time Stamp: 10:30)
* Amanda Golka aka Swell Entertainment (Time Stamp: 13:07)
* Shoppy the Shopify mascot (Time Stamp: 16:08)
* Lee (Time Stamp: 18:45)
* Josh Scherer aka Mythical Chief Josh (Time Stamp: 21:02)
* Michelle Khare (Time Stamp: 23:33)
=== Audience Interviewees ===
* Samantha Zazz (Time Stamp: 49:05)
* Amber Scholl owner of 333BeverlyHills (Time Stamp: 1:04:25)
* Cristine Rotenberg aka Simply Nailogical and Holo Taco (Not present but Amy discusses the product) (Time Stamp: 1:20:36)
* Shoppy and Vanessa Lee from Thethingswedo.co (Time Stamp: 1:41:18)
== Notes/Trivia ==
* 2024 CIF was notable for the surprise launch of Lumen, the new fashion line from Theorist. Lumen replaced Theorywear as the main merchandise line for Theorist.
* The event occurred on Josh Scherer's birthday so during the Theorist FNAF runway walk, a model brought Josh a Pizza Box with Happy Birthday written inside. 
== Gallery ==
File:Matpat interviewing John FuhNaff.jpg|MatPat Interviewing John Andrews aka FuhNaff 2024
File:Matpat interviewing Lee CIF.jpg|MatPat Interviewing Lee 2024
File:Amy FNAF CIF.png|Amy walking the runway for Theorywear at CIF 2024
File:Matpat interviewing Swell Entertainment.jpg|MatPat interviewing Amanda Golka 2024
File:Santi CIF.png|Santi walking the runway for Lumen at CIF 2024
File:Jerika CIF.png|Jerika walking the runway for Lumen at CIF 2024
File:DAN CIF 2024.png|Head Editor Dan at CIF 2024
File:CIF wishing Josh Happy Birthday.png
File:Pop Flex CIF 2024.png
File:Critical role CIF 2024.jpg|Critical Role at CIF 2024
File:Amy at CIF 2024.jpg
File:Amy wearing Theorywear 2024.jpg
== Citations ==
Category:The Style Theorists
Category:Series