Selecta (ice cream)

==1933–1978==
Selecta was founded in 1933 when Ramon Arce started pasteurizing carabao milk near his home in Novaliches (then a part of Caloocan City), where carabaos were in abundance (Unilever RFM Ice Cream Inc. would cite the brand’s foundation year as 1948.).
==1978–1990==
By the 1970s, Selecta’s carabao milk-based ice cream and fresh milk became available in supermarkets. Its milk was packaged in glass bottles while its ice cream was packaged in gold-colored tin containers.
==1990–1999 (ice cream), 1990–2010 (milk)==
When RFM Corporation acquired Selecta from the Arce family, it used this classical logo. This will later used by its sister milk division founded in 1997.
==1999–2002==
Selecta1999.png|Ad endcap (1999–2001)
Selecta2001.png|Ad endcap (2001–2002)
In February 1999, after RFM partnered with Unilever to strengthen Selecta's market share in the ice cream segment of the Philippines, Selecta was welcomed into the Unilever Heartbrand product line of ice cream. Later on, Selecta gained its own Heartbrand logo. It expanded operations in Comoros and Tanzania.
==2002–2003==
Selecta used this logo until early 2003. This logo was later officially abandoned in 2006.
==2003–present (ice cream)==
Selecta2004.png|Ad endcap (2004–2005)
Selecta2006.png|Ad endcap (2006–2008)
Selecta2009.png|Ad endcap (2009–2011)
SelectaXmas2013.png|Ad endcap (2013)
Selecta2015.png|Ad endcap (2015)
Selecta2019.png|Ad endcap (2019–2020)
Selecta ad 2021.png|Ad endcap (2021)
Selecta ad 2022.png|Ad endcap (2021–2022)
Selecta 2015.svg|Logo used on packaging (2015–present)
In 2003, Selecta finally abandoned the script-like text of the company, officially giving way to the newly refreshed logo. 3 years later, Selecta had full usage of this logo.
==2010–present (milk)==
This logo is used by the milk business of Selecta, which is still operated by RFM.
==2022–present (ice cream)==
Selecta 2022 tilted.svg|Tilted variant
Category:Heartbrand
Category:Unilever
Category:RFM Corporation
Category:Food and drink
Category:Milk
Category:Ice cream
Category:Food and drink in the Philippines
Category:Philippines
Category:1930s
Category:1933