Hypebeast

Hypebeast is a Hong Kong-listed company that focuses on contemporary culture and lifestyle. It was founded by Kevin Ma "as a simple sneaker blog" in 2005, and eventually branched out into other industries, including e-commerce and media. They have covered Lupe Fiasco's musical career over the years since its inception, where the rapper also gave a shout-out to the website and the founder in his song, "Outro.""Lupe Interview". Hypebeast. August 22, 2005.
== Background ==
In 2006, Lupe gave acknowledgment to the company in The Fader and GQ. He said from the latter that it was a part of his morning routine, where he would check out the site. He added, "I've been a fan since it first started." He also had his own blog on it, which he updated frequently."Lupe Fiasco: Cold World". Hypebeast. June 5, 2008.
Kevin Ma noted in a 2011 interview with Forbes:
I kept working on Hypebeast to bring in more newsworthy content and eventually the individual that helped propel the site onto the next level was a hip-hop artist called Lupe Fiasco. He was one of the first guys to see the site and understood what it was about. Through his influence, Hypebeast gained a wider readership and helped us command a larger audience. For example, through Lupe's relationships with different hip-hop individuals, artists such as Kanye West began blogging and tweeting about our site and even mentioned Hypebeast in one of his songs.Newton, Matthew (September 8, 2011). "Hypebeast Founder Talks 'Influencers' and Authenticity". Forbes.
== Article ==
The following text has been modified for clarity.
While sampling Kanye's new album I came across "Touch the Sky" featuring HYPEBEAST's very own Lupe Fiasco. So I decided to conduct a small four-question interview about him being on Kanye's album which comes out August 30th. Anyways without the album being out yet, "Touch the Sky" has already made it to radio stations! Congrats Lupe!!
Chris: So what was it like working with Kanye on his new album?
Lupe: Cool beans…
Chris: In your verse you say Lupin the 3rd. Are you into anime?
Lupe: Yeah man… Akira, Crying Freeman, Giant Robo, Gundam, Macross, 8 Man After, Lupin, Cowboy Bebop, Hellsing, Guyver… I'm down with some Manga… I used to collect it…
Chris: Do you think being on Kanye's new album, a lot more people will want to feature you on songs?
Lupe: Nah maybe not…. I believe it's because I unjustifiably charge millions of dollars for a verse!!!… If anything people will stop calling all together and pay no attention to it whatsoever…….. Yeah sure and I'm the King of the Moons of Mars… My celly is stupid ringin'!!! Hahahahaha…. Swanky!
Chris: How about a shout on on your next mixtape song? Hahaha
Lupe: How 'bout you just jump on my album cover with me?
== References ==
Category:2005 interviews
Category:Companies