Lumen

Lumen, formerly known as Theorywear, is Theorist Media's fashion brand. It was rebranded and launched during the 2024 Creators in Fashion event. Lumen sells original fashion designs as well as branded partnerships with IP popular with the Theorist audience. Past brand collaborations have included Dune, Godzilla, and Five Nights at Freddy's. Lumen also covers past Theorist branded merchandise under Theorywear Archive. 
Lumen is partnered with Chimera Pink, a design and development agency based on Los Angeles. Theorist Media was previously partnered with CreatorInk. 
== Current Fashion Line ==
coming soon
== Previous Runs ==
== Theorywear ==
== Creator Ink Era Merch ==