At Chuck E.'s Place

This timeline details an alternate path for ShowBiz Pizza Time, Inc.; one significant change is that Richard M. Frank doesn't become CEO in 1985, relations between SPT and Creative Engineering never deteriorated due to Frank's transparent greed and Aaron Fechter's ego, and Concept Unification does not happen, meaning both the Chuck E. Cheese's and ShowBiz brands co-exist to this day, and ShowBiz Pizza Time was renamed to ShowBiz Entertainment in 1998 instead of CEC Entertainment. 
==Chuck E. Cheese's==
* Creative Engineering allowed ShowBiz to retrofit some surplus Rock-afire Explosion shows into Pizza Time Players shows, with ShowBiz corporate handling programming. The result is OTL's Concept Unification Prototype (nicknamed the CEC 3-Stage ITTL), which replaced the Cyberamic shows at some Chuck E. Cheese's locations; Stage Right was used ITTL, with Crusty the Cat (voiced by Charles Stewart from 1988 to 1993 and Duncan Brannan since then) brought back as a main character, retrofitted from Billy Bob and playing lead guitar on Center Stage, and Chuck E. (using Mitzi's mech) was located on Stage Right instead (Munch's mech converted from Antioch was moved to Stage Right, while Jasper still plays banjo in this stage). In addition, Harmony Howlette (voiced by Carol Farabee from 1988 to 1991 and Annagrey Wiechman since then) was brought back as well, now playing drums and using a heavily modified Rolfe mech with new arm assemblies and legs. The Pizza Time Players weren't rebranded to Munch's Make-Believe Band in 1990 and Munch retained his scratchy voice, though Helen was still redesigned into a spunky young girl in an effort to make the character more marketable to young girls (she's an avid gamer like her Rockstar counterpart IOTL to make her less similar to Mitzi, as well as to tie into the arcade games of Chuck E. Cheese's), though she still plays the keyboard.
* In December 1993, a new stage (Studio Stage) designed by Creative Engineering was introduced. It used friendlier animatronics more closely based on official artwork.
** The layout of this stage is similar to what is seen on the Rock-afire Explosion stage; the curtain frames are in the same style as those on OTL's Studio C. The Pizza Time Players were rebranded to the Pizza Time Band.
** Stage Right features Chuck E.'s animatronic in a talk show stage similar to Studio C, though the Pizza Time clock is replaced with a Chuck E. Cheese clock, and the animatronic is set further from the desk to avoid blocking its movements, while Jasper, Munch (now a DJ), Crusty, Harmony (whose animatronic can actually play a drum set similar to Dook LaRue's second-generation animatronic) and Pasqually (who once again plays the accordion) are on Center Stage in front of a window showing a city (similar to OTL's CU 3-Stage), and Helen and her keyboard are on Stage Left in a dressing room setting similar to what is seen in the Helen Henny's Hollywood segments (with a Cyberstar monitor in the mirror frame), with an Atari 2600-esque video game console. All three stages also use black plywood floors rather than gray carpet.
** Lighting effects include "Applause" and "On The Air" signs, a gemini disco ball, gobos, and roboscans.
** Updated mechs with additional and/or refined movements were issued in 1997, 2004, 2013, and 2021. Here's an idea of what Helen, Munch, Jasper, and Pasqually's mechs look like, though Helen still has her 1990 outfit.
* The Studio Stage was replaced with the Concert Stage in September 2000. Changes include Stage Right using the same backdrop as OTL's Studio C Beta prototype (with the Pizza Time clock again replaced with a Chuck E. Cheese clock, as well as a black plywood floor in lieu of a Studio C carpet), Center Stage using a concert-like setting, and Stage Left using an updated dressing room setup; the curtains and lighting effects are mostly unchanged from the Studio Stage, though chase lights are added to the curtains' frames.
* The Concert Stage was followed by the City Stage in March 2012; all three stages have a city setting, with all the buildings having LED lights inside them to simulate lit windows, as well as a fiber-optic curtain to simulate night to day. Stage Right has an LED neon star sign behind Chuck E., and Stage Left has an LED neon heart sign behind Helen; Chuck E. now carries a microphone as well. The curtains and effects are unchanged from the Concert Stage.
* Both the Chuck E. Cheese's and ShowBiz logos changed in 1994, showing the late-1980s wordmarks in an orange-yellow gradient with a black drop shadow; the Chuck E. Cheese's logo adds an illustration of Chuck E.'s head in a circle. The logos were changed again in 2012, with the Chuck E. Cheese's logo using OTL's 2017 wordmark with Chuck E.'s head above, and the ShowBiz logo using a bolder VAG Rounded font in orange.
* The 1994-96 showtapes were not co-produced with Disney-MGM Studios.
* Studio C's bluescreen, cameras, and interactive console are instead located in the former Cabaret room, which bears the Studio C name.
* A section of the restaurant named Pasqually's was conceived and rolled out in 2000, as a space for adults. It features more premium offerings, as well as alcoholic beverages and complimentary wi-fi.
* Chuck E. remains a rat rather than a mouse, though his whiskers were removed in 1993. Munch, Jasper and Pasqually retain their Pizza Time Theatre designs to this day.
* In terms of walkarounds, the 1990s costumes were still used until 2014, when they were redesigned to look more accurate to the 2D artwork.
* The pre-2014 showtape format is still utilized, and the shows are still aimed at families rather than very young children. The puppets (which still use the 1999-2013 style) are only used in intermission segments.
* Neither Robert Gotcher nor Matt Daniel became Director of Entertainment; Jeremy Blaido remained in that role until 2015, when Eric Neal succeeded him.
* The Phase IV remodels have many more unique pieces of art, and retain the Artifact Shelves and showroom walls. This also carries over to Phase V remodels (2.0 doesn't exist ITTL).
* The Ticket Blaster and dance floors still exist, though the latter co-exists with the animatronics; two Ticket Blasters are usually featured on either side of the stages. This also applies to ShowBiz.
* A trampoline area is used instead of the SkyTubes in Chuck E. Cheese's locations.
* Chuck E. Cheese in the Galaxy 5000 still exists, though Crusty is added to the plot, and Chuck E., Helen, Munch, and Jasper are still voiced by their respective actors.
* A Chuck E. Cheese's animated film was released in May 2005, titled Chuck E. Cheese and the Magic Stone; it follows Pizza Time attempting to stop the villainous Mike Wolf (voiced by Billy Crystal) from stealing a magical artifact before he can use it to conquer the world and destroy all humans for ruining the environment; in addition to the main voice actors reprising their roles, it also co-stars Emma Roberts as Beth Dupree (an intelligent little girl who helps Pizza Time search for the Magic Stone), Bryan Cranston as Michael Dupree (Beth's father and a police officer), Julia Louis-Dreyfus as Heidi Dupree (Beth's sardonic mother and a news reporter), and George Carlin as Richard Watson (the mayor). The film was a success at the box office, easily making back its $20 million budget. A second animated film was released in 2008, titled Chuck E. Cheese and the Were-Munch, which involves Pizza Time attempting to stop Munch from becoming Were-Munch. It was a box-office bomb, being positioned against other successful films that year, as well as the premise being viewed as a ripoff of Wallace and Gromit: Curse of the Were-Rabbit, though it became a cult classic in the years since.
* A television series titled The Chuck E. Cheese Show ran on Cartoon Network from 2013 to 2020, featuring Pizza Time performing in a theater, in a Muppet Show-esque format.
* Bella still exists, though she's a recurring character instead of a major character, and her personality is better defined beyond being the token minority; she's a child prodigy who has an interest in painting, though she can burn out easily due to having to juggle between schoolwork and her art.
* Both the Chuck E. Cheese's and ShowBiz brands saw further expansion internationally beyond the countries they expanded to IOTL: to Australia (where Chuck E. Cheese's was once again Charlie Cheese's) in 1993, France in 1996, the UK in 1997, and Japan in 1999.
* The tokens remain in their 2000-06 "adult" designs, with the years changing.
* As of 2024, the voice cast consists of:
** Scott Wilson as Chuck E. Cheese, Mr. Munch, and Mr. Announcer
** Karlisa Burleson as Helen Henny
** Bob West as Jasper T. Jowls and Pasqually P. Pieplate (after West's relocation to Los Angeles in 2001, Scott Wilson and Duncan Brannan record scratch tracks for West to dub over; in recording sessions, Wilson voices Jasper, and Brannan voices Pasqually)
** Annagrey Wiechman as Harmony Howlette
** Duncan Brannan as Crusty Cat, Larry the Technician, and Wick Ladderback
** Jeremy Blaido as Charlie Rockit, Mike Manley, and Betty
** Matt Daniel as Nigel the Sasquatch and Marvin the Technology Guru
** Earl Fisher as Ronnie the Unicorn
** Ryan Hollingsworth as Steve Waters
* Here's a list of active intermission segments as of 2024:
** Baking with Betty (introduced 2001)
** CEC TV News (introduced 1991)
** Charlie Rockit (introduced 1992)
** Geography Rap (introduced 1991)
** Helen Henny's Hollywood (introduced 1991)
** Larry the Technician (introduced 1993)
** Marvin the Technology Guru (introduced 2012)
** Musings with Mr. Munch (introduced 1995)
** Nigel and Ronnie (introduced 2015)
** Pasqually's Amateur Hour (introduced 1994)
** Steve Waters (introduced 2012)
** Super Jasper (introduced 1999)
==ShowBiz==
* ShowBiz Pizza rebranded to simply "ShowBiz" in 1994, dropping the word "Pizza" from its name.
* The Rock-afire Explosion is still used, with Creative Engineering producing and programming new material regularly and all of the voice actors being unchanged. The Rock-afire Explosion remains exclusive to ShowBiz, and the corporate-produced showtapes of the mid-1980s do not exist (in this timeline, Aaron Fechter is on better terms with the ShowBiz executives as Richard M. Frank never became CEO in 1985, still owns 20% of ShowBiz Pizza Time, and remains as Director of Entertainment for ShowBiz). As of 2024, the voice cast of the Rock-afire Explosion consists of:
** Aaron Fechter as Billy Bob, Looney Bird, Rolfe DeWolfe, and Earl Schmerle
** Shooter Jennings as Fatz Geronimo, Sun, Moon, and Click (taking over from Burt Wilson after his death in 2023)
** Rick Bailey as Beach Bear
** Duke Chauppetta as Dook LaRue
** Shalisa Sloan James as Mitzi Mozzarella
** Jeff Howell as Uncle Klunk (Klunk was brought back in 1988, with Howell's voice and characterization; a turntable was added onto Stage Right for Rolfe and Earl's side to rotate to Klunk's, and the curtain valences were removed)
* Since 1986, the 2D artstyle for the Rock-afire Explosion reverted to using Dave Thomas' designs, though with some changes to better match the animatronics. Also, Beach Bear's wig was permanently reinstated.
* That year, ShowBiz reverted to using "Come for the pizza, stay for the fun!" as its slogan, with Chuck E. Cheese's still using "Where A Kid Can Be A Kid".
* Mitzi lost her cheerleader outfit and pom-poms in 1992 due to the character growing up alongside Shalisa; her updated outfit and hairstyle are still 1950s-inspired.
* The second-generation character mechs resumed development, with Dook and Mitzi's mechs being introduced in 1992, followed by Beach Bear in 1995. Third-generation mechs were introduced in 2009, in which Fatz can actually play his Tune Machine, and the movements are further refined.
* The New Rock-afire Explosion does not exist due to the continued success of the classic stage.
* In addition to Billy Bob, walkarounds of Looney Bird, Fatz, Dook, Beach Bear, and Mitzi were introduced to restaurants in 1990, using Creative Engineering's walkaround designs.
* A Rock-afire Explosion film simply titled The Rock-afire Explosion was released in 2008, serving as an origin story. A second film was released on Netflix in 2023.
* An animated series ran on Fox Kids from 1994 to 1999 titled The Rock-afire Explosion Show. It was revived on Hulu in 2021.
* Rock-afire Explosion video games have been released since 1996.
* Creative Engineering opened a museum at the building next to the West Jefferson facility in 2003.
* The SkyTubes were still added to ShowBiz locations in 1995 to replace the ball pits and compete with Discovery Zone.
* Compared to the family-oriented Chuck E. Cheese's showtapes, the ShowBiz showtapes are more directed at teens and young adults, with edgier humor leaning on politically-incorrect at times, mild swearing such as "crap" and "hell", and songs that would be out-of-place at Chuck E. Cheese's such as the works of Nirvana, Marilyn Manson, and even Tenacious D.
* The tokens since 1990 use the same design as the Chuck E. Cheese's tokens, but with Billy Bob's head instead of Chuck E.'s, and the phrases "Come for the pizza." and "Stay for the fun!" are used on either side of the coin instead of "Where A Kid Can Be A Kid".
* The Rock-afire dolls are made by Creative Engineering since 1990, coming in large and small sizes. Dolls of Billy Bob, Looney Bird, Fatz, Mitzi, Dook, Beach Bear, Rolfe, Earl, and Klunk are produced, along with the Sun, Moon, Choo-Choo, Antioch, and Birthday Bird.
==Gallery==
File:SPT_1998.png|ShowBiz Pizza Time logo from 2001 to 2012
File:ShowBiz_Pizza_Time_2012.png|ShowBiz Pizza Time logo since 2012
File:CEC 1994 2012 logo ACEP.png|Chuck E. Cheese's logo from 1993 to 2001
File:ShowBiz_1994_logo.png|ShowBiz logo from 1993 to 2001
File:CEC 2001 new logo ACEP.png|Chuck E. Cheese's logo from 2001 to 2012
File:ShowBiz_2001_orange.png|ShowBiz logo from 2001 to 2012
File:CEC_2012_logo_ACEP.png|Chuck E. Cheese's logo since 2012
File:ShowBiz_2012.png|ShowBiz logo since 2012
File:ACEP_Where_A_Kid_Can_Be_A_Kid.png|"Where A Kid Can Be A Kid" wordmark since 1988
File:ACEP_Come_for_the_Pizza.png|"Come for the pizza. Stay for the fun!" wordmark since 1988
File:Helen_ACEP.png|Helen's appearance since 1990
File:Crusty_ACEP.png|Crusty's appearance since 1988
File:ACEP_Crusty_signature.png|Crusty's signature
File:Studio_Stage_Chuck.png|A Studio Stage Chuck E. animatronic in 2002
File:ACEP_Chuck_clock.png|The Chuck E. Cheese clock from the Studio Stage and Concert Stage
File:RAE Dave Thomas.png|Dave Thomas' Rock-afire Explosion designs
File:ACEP_Mitzi.png|A first-generation Mitzi animatronic wearing her 1992-present outfit in 1995