SM

SM Supermalls, also simply known as SM is a chain of shopping malls owned by Philippines-based SM Prime. As of May 2024, it has a total of 96 malls (88 in the Philippines and 8 in China). It was also formerly known as Shoemart.
SM Supermalls was pioneered by Henry Sy, a Chinese-Filipino businessman whose roots traces back to Fujian. Sy opened his first shoe store in Quiapo in 1948 and later the first store under the Shoemart (SM) name in 1958 along Carriedo. In 1972, Shoemart turned into a full-line department store.
In 1985, the company ventured into the supermarket and home appliance store business. It opened the first "Supermall" in the same year named SM North EDSA in Quezon City.
SM expanded abroad with the opening of its first branch in China in 2001. The mall is SM City Xiamen in Fujian.
==ShoeMart==
===1958–1972===
ShoeMart was founded by Henry Sy, Sr. in 1958.
==SM==
===1972–2009===
====1972–1991====
In 1972, ShoeMart was shortened down to simply SM.
====1991–2009====
center|200px
This logo had several variations with varying thickness and proportions depending on the branch, signage, or public material.
This logo is still used on some SM Appliance Center branches.
===2010–present===
====2010–2022, 2010–2024 (China)====
This was first used on the SM Supermalls logo and its website. All of SM's subsidiaries and services started having this logo from January 2010. As of July 2024, it is still used in most malls' signages in the Philippines.
====2022–present, 2024–present (China)====
In 2022, SM introduced an updated logo and identity, along with the introduction of a brand typeface called 'Henry Sans' named after its founder. 
The logo was first teased with the opening of its first SM Game Park and then spotted on 2022 calendars. The North Wing of SM City CDO Uptown, which is opened in June 30, 2022, is the first SM mall to use the new SM logo. Some existing and newer malls, including SM City Tanza, started using the new logo on their facades since August 2022.
In China, the updated logo was first unveiled on December 31, 2023 on the Weibo page of SM City Chongqing.
==References==
Category:SM Prime Holdings
Category:Retail
Category:Mall owners and operators
Category:Retail outlets in the Philippines
Category:Companies listed on the Philippine Stock Exchange
Category:EDSA
Category:Quezon City
Category:Metro Manila
Category:Philippines
Category:1950s
Category:1958