Gojek

Gojek is an Indonesian technology-based service company headquartered in Jakarta, Indonesia. It was launched in 2010 as a motorcycle-based ride hailing service (Ojek in Indonesian) through a call center and later launched a mobile app in 2015. 
It has since expanded its services to transport, delivery, lifestyle, and financial technology. In 2018, Gojek started to expand to other countries, such as Singapore, Thailand (sold to AirAsia in 2021), and Vietnam. On May 17, 2021, Gojek officially merged with another Indonesian tech giant Tokopedia to form a new holding company named GoTo. 
==GO-JEK==
===2010–2019===
The initial logomark was symbolizing a marriage of motorbike (which represents Ojek) and technology (symbolized by the wifi icon atop a motorbike). It was placed in between black capitalized GO and JEK wordmark.
==Gojek==
===2018–2019===
Along with the launch of the service in Singapore and the new app update, Gojek ditched its motorcycle icon which Gojek had identically associated with for 8 years, to a simply green-colored wordmark in December 2018.
The former logo had still used for promotional and corporate purposes in Indonesia until July 2019 and still can be seen on many properties, such as helmets and jackets.
===2019–present===
===2019–2022 (primary) 2022–present (secondary)===
On July 22, 2019, Gojek introduced an overhauled logo for the first time in nearly 9 years, since its last minor change in December 2018. It was made in-house.
The wordmark was entirely changed, as well as the launch of the new icon called Solv, which symbolized Gojek's transformation from being a ride-hailing service to become a super app that provides a variety of smart ways to eliminate hassles.
The Solv icon might represent many elements that build up Gojek based on different views, such as a power button, search icon, map pin, top-down view of the driver, and even the front motorcycle wheel from the original logo.
*Gojek’s Rebrand Story: The New Logo
===2022–present===
On December 13, 2022, Gojek updated its logo. The Solv icon was made bolder. The wordmark was slightly altered and its color was changed to gray. This logo was first seen on apps and website, and eventually on ads and promotions since 2023.
==External links==
Category:Gojek
Category:SoftBank
Category:Transport
Category:Car sharing
Category:Ride sharing
Category:Public transport in Indonesia
Category:Motorcycles
Category:Southeast Asia
Category:Jakarta
Category:Singapore
Category:Technology companies in Indonesia
Category:GoTo