The Real Cost - Brain (2014, USA)

The third entry to the same campaign as Your Teeth and Your Skin. Also similar to No Brainer.
Description: We see the outside of the same store from Your Teeth and Your Skin. Inside, Another customer ask for a pack of cigarettes. Again, The cashier looks at his money and says it's not enough. Frustrated, The customer leans down and proceeds to peel his scalp, picks at his brain and takes one out and puts it in the counter to act as money as he peel back his scalp back on. It ends the same way with the cashier giving him a box of cigarettes as the customer walks away with the narrator saying,
"What's a pack of smokes cause, Your brain. Smoking causes a blood clot in the brain causing a stroke."
It of course ends in the same outside store with the real cost logo and the infamous What do cigarettes costing you tagline being said.
FX: Live Action.
Music/Sounds: Enviroment, Dialog, Skin being ripped, Gushy noises, Ripped brain matter.
Availability: Common.
Scare Factor: High, due to the guy peeling his skull and ripping a brain matter out.
Category:The Real Cost
Category:FDA
Category:2010s PSAs
Category:2010's PIFs
Category:PSAs
Category:PSAs/PIFs
Category:PSAs from Real Countries
Category:High-rated PIFs
Category:United States of America
Category:2014
Category:2014 PIFs
Category:2014 PSAs
Category:PIFs
Category:PIFs from Real Countries
Category:PIFS that Ripped off Real PIFs