I Can't Believe It's Not Butter! (United States)

==﻿1981–2011==
==2011–2014==
The "I can't believe it's not" has become all lowercase and changed typeface, "Butter" is also smaller, and the "!" larger.
==2014–2018==
The logo was modified in late 2014 - the red is no-longer present and the text is now in a new font. The exclamation point/mark was also made smaller.
==2018–present==
The logo was modified once again in mid-2018. Notice the "B" in "Butter" has been edited and the oval behind the text has been changed.
Category:Food and drink in the United States
Category:Margarine and spreads
Category:1981
Category:Upfield