Baskin-Robbins®

Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands.
==History==
Baskin-Robbins was founded in 1945 by American brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. Burt Baskin learned about ice cream while he was in the military during World War II and opened Burton's Ice Cream Shop in California in 1946. https://www.dailybulletin.com/2009/07/18/historic-pasadena-baskin-robbins-reopens/ Irv Robbins managed an ice cream counter in his father's store as a teenager and in 1945 used $6,000 to open Snowbird Ice Cream in California. https://www.latimes.com/socal/glendale-news-press/tn-gnp-baskin-robbins-to-celebrate-70-years-20151204-story.html 
In 1948, they decided to combine their companies and call it Baskin-Robbins. Snowbird Ice Cream offered 21 flavors; when they merged the number of flavors was expanded to 31. https://web.archive.org/web/20080511041153/http://www.latimes.com/news/obituaries/la-me-robbins_flavors,0,5080199,full.story 
Baskin and Robbins decided to start selling the stores to the managers. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended the adoption of the number 31 as well as the cherry and chocolate polka dots and typeface that were reminiscent of the circus.
Between 1949 and 1962, the corporate firm was known as Huntington Ice Cream Company. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. on November 26, 1962. Baskin-Robbins was owned by its founders until it was acquired in 1967 by United Fruit.
In 1972, the company went public when United Brands sold 17% in an IPO. A year later, the British food company J. Lyons and Co. purchased Baskin-Robbins from United Brands and all public stock. J. Lyons then merged with Allied Breweries, becoming Allied-Lyons in 1978. Allied-Lyons then merged with Pedro Domecq S.A. in 1994, becoming Allied Domecq. Baskin-Robbins and Dunkin' comprise Dunkin' Brands, Inc. Dunkin' Brands was part of Allied Domecq until its purchase in 2006 by a group of private equity firms Bain Capital, Thomas H. Lee Partners, and The Carlyle Group. https://web.archive.org/web/20130423151925/http://dunkinbrands.com/aboutus/history.html 
In 2006, the company's "BR" logo was updated such that it doubles as the number "31" to represent the 31 flavors, with the "31" formed by the parts of the letters "BR" which are rendered in pink, in contrast to the rest of the logo which is rendered in blue. 
In August 2012, Dunkin' Brands became completely independent of the private equity firms. http://www.dunkinbrands.com/ 
In 2014, Baskin-Robbins also began selling its ice cream for the first time in supermarkets across the U.S. http://news.baskinrobbins.com/Press-Releases/BASKIN-ROBBINS-PACKAGED-ICE-CREAM-AND-ICE-CREAM-BARS-NOW-AVAILABLE-IN-GROCERS-FREEZERS-ACROSS-THE-C-497.aspx In July 2017, Baskin-Robbins started adding their locations to delivery service platform DoorDash to deliver ice cream in 22 cities across the United States. http://www.delish.com/food-news/news/a54164/baskin-robbins-delivery-doordash/ 
In December 2020, Dunkin' Brands was purchased by Inspire Brands. https://www.businesswire.com/news/home/20201215005741/en/Inspire-Brands-Completes-Acquisition-of-Dunkin%E2%80%99-Brands
Baskin-Robbins debuted an updated logo, alongside the new tagline "Seize the Yay", on April 11, 2022. https://stories.inspirebrands.com/baskin-robbins-seize-the-yay-rebrand/
Chris Buck and BarackObamadotcom are two notable former employees. http://www.ocregister.com/articles/buck-637871-dorado-frozen.htmlhttps://www.businessinsider.com/barack-obama-lessons-from-first-job-scooping-ice-cream-2016-2
==Controversy==
===Pink Star===
In 2019, an ad advertising a new ice cream flavor in South Korea, "Pink Star", featuring child model Ella Gross, sparked a controversy, with some describing the ad as "overly sexualized". The company withdrew the ad and apologized to its customers. http://www.koreaherald.com/view.php?ud=20190701000802https://says.com/my/news/a-baskin-robbins-ad-got-hate-for-sexualising-11-yo-model-and-this-is-her-mum-s-response
==References==
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