South by Southwest

South by Southwest (SXSW) is an annual set of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year.
==Involvement with Mixels==
On March 12, 2016, members of both the LEGO and the Cartoon Network teams came together for a special panel titled "LEGO Group and Cartoon Network: Building Future Fans". Here, the team members talked about their partnership, including the various aspects of the creation of Mixels as a whole.http://schedule.sxsw.com/2016/events/event_PP53229
==Trivia==
*A special LEGO-built mural was made by a Master Builder for the event. Flain, Shuff, Tentro, Magnifo and Nurp-Naut were included on it, along with Lloyd from Ninjago and Clay from Nexo Knights.
==Gallery==
Sxsfconcept1.png|Art for the first concepts of Mixels (Monsters)
Sxsfconcept2.png
Sxsfconcept3.png
==References==
==External links==
*LEGO Group & Cartoon Network, Building Future Fans | SXSW Convergence 2016 (YouTube video)
*CN + LEGO // “We Need To Talk” (pitch video)
*LEGO Group and Cartoon Network: Building Future Fans- SXSW Convergence 2016 (SoundCloud audio upload)
Category:Companies
Category:Events
Category:2016