JCPenney

==The Golden Rule==
===1902–1909===
===1909–1916===
===1916–1917===
==J.C. Penney Co., Inc.==
===1917===
===1917–1920===
===1920–1929===
===1926–1929===
===1929–1933===
===1933===
===1933–1938===
==Penney's (first era)==
===1934–1937===
Penneys - 1933x.png|Secondary logo
===1935–1943===
===1940–1949===
Penneys - 1941.png|Secondary logo
===1949–1951===
===1951–1962===
===1962–1963===
===1963–1971===
Penneys - 1963x.svg|Alternate version with modified spacing
J.C. Penney Co. 1962ar.PNG|As seen in the 1962 J.C. Penney Co. annual report
This logo debuted on November 24, 1963, three days before its intended unveiling. For three months it was used alongside the 1971 logo, having been last officially seen in advertising on July 28, 1971.
==JCPenney (first era)==
===1971–2019, 2023–present===
====1971–1982====
JCPenney - 1971 Light.svg|"Light" logotype
JCPenney - 1971 Heavy.svg|"Heavy" logotype
In early-to-mid-1971, Penneys' name was reverted to JCPenney. This new wordmark (and spelling) was first used on April 11, 1971, but was confined to limited appearances until fully supplanting the 1963 logo on July 29, 1971. Four versions of the logotype were created, labeled in the rebrand’s design system standards manual as "light", "middleweight", "heavy", and "outline". The middleweight version was the one mainly used as the store’s logo on signage and most advertising, with the other three being mainly context-sensitive. Smaller versions of each (minus the outline version) were also drafted with tweaked letterforms and spacing so that they may be more legible in small-print contexts.
====1982–2011====
JCPenney 80s.png|Thinner version used in tandem with regular version
JCPenney slogan 80s.png|Logo with slogan 
====2000–2006====
A square was added to the logo in 2000. The red square hearkens back to a very old corporate motto, "Fair and Square". Commercials with this logo had it with the tagline "It's all inside"
====2006–2008====
For this period, JCPenney was displayed in a bolder font.
====2008–2011, 2013–2019, 2023–present====
The square was dropped in 2008 and the 1969 logo's font was boldened. It continues to be used at many locations.
JCPenney 2023 w Slogan.svg|Logo with slogan from website (2023-present)
JCPenney Social media icon 2023.jpg|Social media icon (2023-present)
==jcpenney==
===2011–2012===
In 2011, jcpenney remodelled their look, bringing back the red square, but only covering the "jcp" part of the logo. The font is still Helvetica. jcpenney said that this is a "modern look".
The logo was first used on a commercial during the 83rd Academy Awards on February 27, 2011.
*A Penney for your Thoughts (Brand New)
===2012–2013===
Ron Johnson, known for introducing the first Apple retailers, became CEO of the company in November 2011. With new ideas proposed for the company, this new logo was introduced on January 25, 2012. The font has been changed to Gotham and the logo simply states JCP. It came into effect on February 1st.
The logo returned the "Fair and Square" slogan that had been used decades ago, and the store format is mostly based on square shapes.
A grey version is currently used for the "jcp" brand clothing line.
* jcpenney nails the American Look (Brand New)
===May–September 2013===
In May 2013, jcpenney quietly introduced a new logo with the company name (still in Gotham) in lowercase. It was used alongside the 2012 logo in advertising. This logo was officially dropped in September that year due to an extremely negative response from customers, bringing back the 2008 logo.
*Business Insider
==JCPenney (second era)==
===2019–2023===
A new logo resembling the 2013 jcpenney logo was introduced in November 2019. On May 15, 2020, JCPenney announced it has filed for Chapter 11 bankruptcy due to the COVID-19 pandemic.
==Penney's (second era)==
===2019–present (secondary)===
That same month in 2019, JCPenney added a new concept store at one location in Hurst, TX. It revives the old Penney's name with an addition of a barbershop called The Barbery, a yoga studio, two Pearl Cup Coffee shops on both levels, and a Dallas Cowboys fan shop, along with other additions.
*J.C. Penney creates the store of its wishes in Hurst, settles on using it as a lab
==External links==
Category:Retail
Category:Department stores
Category:Retail outlets in the United States
Category:Retail outlets in Puerto Rico
Category:Bankrupt companies
Category:United States
Category:Kemmerer
Category:Wyoming
Category:Plano, Texas
Category:Texas
Category:1900s
Category:1902