Zee TV

Zee TV, launched on 2 October 1992, is the oldest privately-owned Hindi general entertainment channel (GEC) in India and the flagship channel of the Zee network. From 1992 to July 2000 it was a partnership between the Essel Group, an Indian media conglomerate, and Star TV, a subsidiary of the erstwhile News Corporation (it now owns leading competitor Star Plus and many other channels). Zee TV has been owned by the Essel Group ever since.
Besides Star Plus, Zee TV and its sister channels &TV and Big Magic compete with Sony TV, Colors, Sony Sab and Star Bharat in the Hindi GEC genre, the most-watched in the country, along with free-to-air channels like Dangal.
* Zee TV channel ident history (1992–present)
==1992–2005==
From 1992 to 2005 the channel's logo consisted of the letter Z viewed from the bottom edge up, with ‘ZEE TV’ written across the bottom edge.
===1992–2000===
Zee TV was launched on 2 October 1992 as part of Star TV’s bouquet of satellite channels that also included Star Plus (then an English GEC), Star Movies, Prime Sports and MTV.
Zee ended its partnership with Star on 30 June 2000, paving the way for the latter to convert Star Plus into a Hindi GEC on 1 July 2000.
===2000–2001===
Introduced on 1 July 2000-August 2001. This logo had yellow, lilac and black graphics after Zee ended its partnership with Star on 30 June 2000.
===2001===
===2001–2002===
Introduced on September 2001-December 2002.
===2002–2005===
Introduced on December 2002-March 2005.
==2005–2011==
A new look for the Zee network was introduced on 28 March 2005. All Zee channels adopted logos with a stylised ‘Z’ and a square rotated 45 degrees.
* Business Standard
==2011–2017==
===2011–2014===
A new logo was introduced on 19 June 2011 as parent company Zee Entertainment Enterprises introduced a new brand identity. Zee TV's new look consisted of rainbows moving through a sky-blue stylised letter 'Z'. A slogan was introduced: Ummeed Se Saje Zindagi (Life, Decorated with Hope).
* Ummeed Se Saje Zindagi
However, this look was poorly received by designers, partly because the ‘Z’ could be confused for a ‘2’, and partly due to Zee's much poorer execution compared to its rival Star Plus.
* Brand New: Zee TV Sees Swooshes
Zee TV Rainbow of hope.jpg|Logo with tagline against ‘Rainbow of Hope’ background.
Zeetv-2011.jpg|Logo with tagline.
ZeeHD2011.jpg|HD logo.
An HD feed was launched on 15 August 2011. Zee Cinema, Zee Studio and Ten Sports also launched HD feeds.
Zee TV HD USA Launch September 2012 on Dish Network
===2014–2016===
Zee TV HD Logo 2014.png|HD logo.
In December 2014, a new graphics package was introduced. The glow and bevel effects were removed from the logo and its blue shade was darkened. The slogan was changed to Har Lamha Nayi Ummeed (‘A New Hope Every Moment’).
The new motif is a spinning top, derived from the top left portion of the letter ‘Z’. As it ‘spins’, it takes the form of a flower-like element. —Press release 
* Har Lamha Nayi Ummeed
* Sample of the new graphics package
* MXMIndia
* Afaqs!
However, this graphics package was abandoned in June 2016, and Zee TV reverted to the 2011 ‘rainbow’ graphics.
===2017===
Zee TV HD logo January 2017.jpg|HD logo.
Zee TV 2017.png|Logo with tagline.
On 1 Janurary 2017, the top right corner of the Z was closed, and the swoosh within it was changed. This logo modification was done by all other Zee channels and properties.
==2017–present==
To celebrate the 25th anniversary of Zee TV, the Zee network underwent a major rebrand on 15 October 2017. A new orange logo was introduced during the Zee Rishtey Awards 2017, which is similar to that of the German channel ZDF.1 Almost all other Zee-branded channels, with the exception of Zing, unveiled similar logos on that day (in several cases also during an award ceremony). Several channels also launched new graphics packages, notably Zee Tamil (see below), Zee Cinema and Zee Anmol. This the first logo in the history of the channel not to feature a stylised letter Z.2
ALK Zee TV.jpg|Logo with slogan.
A new slogan was introduced: Aaj Likhenge Kal (meaning scripting tomorrow today). Along with this logo, Zee TV introduced a new graphics package consisting of an orange background with orange ripples emanating from the top left corner, where the channel logo had now been moved to from the historic top right corner.3 However, on 22 January 2022, Zee TV moved the logo back to the traditional top right corner, though the other Zee channels remain at the top left for now.
The idents were created by Coffee & TV of London, though not the rest of the graphics package.
* Idents without audio: Amaryllis, Diwali and Gold
* Idents with audio: Flower, Diya and Gold
* Coffee & TV
Aaj Likhenge Kal.jpg|Logo with tagline against orange ripple background and HD logo bug in the top left corner.
This graphics package was introduced by Zee Tamil on the same day (15 October 2017) to coincide with the launch of its HD feed. It has been extended to other South Indian GECs (general entertainment channels) when they launched their HD feeds: Zee Telugu on New Year’s Eve 2017 and Zee Kannada on 3 November 2018. It has also been applied to Zee Keralam, a new Malayalam GEC, which was launched on 26 November 2018 in both SD and HD. Moreover, all of these channels changed their logo colour to orange. Bengali GEC Zee Bangla also started using it on 7 October 2018, but the graphics are red instead of orange.
File:Zee tv hd.svg|HD logo.
Zee TV HD 2017 Orange.jpg|Alternative HD logo.
Furthermore, instead of having a separate HD wordmark, the word HD is now written in the same typeface (namely Gotham) as the channel name, and directly beside it.4
==Footnotes==
# An event where actors of the channel's shows are felicitated along with celebrity entertainment performances.Fifteen days after the TV channels rebranded, on 30 October 2017, parent company Zee Entertainment Enterprises unveiled a new brand identity. Rather than using exotic, obscure fonts (as Star TV did with Kohinoor and later Cádiz), the Zee network adopted the widespread Gotham font as its corporate typeface, as did many of its channels, including Zee TV, Zee Cinema and the aforementioned regional channels.
# The logo is somewhat similar to that of German public broadcaster ZDF (in the sense that the letter Z is within an orange circle and some other letters are outside). ZDF introduced its current logo in 2001, sixteen years before Zee TV.
# As part of the corporate rebrand, non-news channels bearing ‘Zee’ in their names moved their logos from the top right corner, the standard for most Indian channels, to the top left. News channels’ logos stayed put at the top right.
# This has always been the case for most non-South Indian Star TV channels, such as Star Plus, Star Gold, Star Jalsha and Star Movies, where the word ‘HD’ is in the same font as the logo wordmark. (Star’s South Indian HD channels usually put the word ‘HD’ in a box, except Star Vijay.)
Category:Entertainment television channels in India
Category:Zee Network
Category:Television channels in India
Category:Hindi-language television channels
Category:International television channels
Category:Television channels in the Middle East
Category:Television channels in the United Kingdom
Category:Television networks in the United States
Category:Television channels in Asia
Category:India
Category:1992
Category:Maharashtra
Category:Mumbai
Category:Television channels
Category:Television channels and stations established in 1992