BSA

Brand Separation Anxiety
BSA(Brand Separation Anxiety, also commonly called Spheresickness or Sticker Shock) is a disorder common to any society which experiences migration and is woefully familiar to CCS Facilities. For individuals who have lived their entire lives within the sphere of influence of a single corporate entity the transition to any polybrand or brand neutral community can be jarring or indeed traumatic.
BSA is characterized by the following symptoms:
*Recurring distress when separated from the brand of attachment
*Excessive fear about being alone without subject of attachment
*Persistent reluctance or refusal to go to sleep without being near a major attachment figure, like a significant other or mother
*Recurrent nightmares about separation
*Crying
Various treatments for BSA have been employed by different Facilities, including medication, councilling, psyche-editorial-intervetion(with the cooperation of PsyOps), and the establishment of corporation themed sub-villages within the facility(consult CCSArchive Project µ2357- τ99, Codename "Magick Kingdom"). Facility 17 currently operates a program of [XXXREDACTEDXXX] in our efforts to foster a healthy society for our wards.
The following excerpt on the subject is from a noted historian of pre-FTL matters: "In the Democratic Era the overarching perception was that society was an aggregate of individuals, each a part to some degree in the overall voice of the people. In the Corporate Era, corporate personhood is society. The voice of the people is the voice of the corporation. Corporate identity and branding are a part of the everyday consciousness to a degree that it is only consciously recognized, and violently so, in it's absence. The Company has become the other person in the room for a multitude of families across a thousand worlds, and is not easily left behind."
Category:Terminology