Boomerang (TV channel) (Johnsonverse)

Boomerang is an American cable television network and streaming service owned by WBC Networks, a subsidiary of Johnson Industries.
Boomerang debuted in 1992 as a programming block on Cartoon Network, dedicated to classic animation from the Johnson, WB, and MGM libraries (including Warner Bros. Cartoons and Hanna-Barbera productions, among many others), and was eventually spun-off into its own separate network in 2000.
As of September 2018, Boomerang is available to approximately 38.312 million pay television households in the United States.
== History ==
Turner Broadcasting System built up an extensive catalogue of early Warner Brothers cartoons in the 1980s. These made up much of the extensive children's programming on TSS and TNT, which was phased out after the creation of the Cartoon Network on October 1, 1992.
Boomerang was created as a new home for these and similar cartoons. It originated as a programming block on Cartoon Network that debuted on December 8, 1992. It originally aired for four hours every weekend, but the block's start time had changed frequently. The Saturday block moved to Saturday afternoons, then back to the early morning, and the Sunday block moved to Sunday evenings. Eventually, Boomerang was shortened by an hour, reducing it from four hours to three each weekend.
With Cartoon Network downplaying its archival programming in favor of newer original series, Turner Broadcasting System, WBC Networks, and MGM Television Group introduced a standalone Boomerang cable channel on April 1, 2000. The Cartoon Network block continued to run under the new Boomerang channel branding until October 3, 2004.
In October 2014, Cartoon Network unveiled a global rebranding for Boomerang, which first launched in Latin America in late September, and arrived in the United States on January 19, 2015.
== Programming ==
Historically, Boomerang has avoided overt channel drift, continuing to air programming from the breadth of its archives; cartoons from the 1920s to the 2000s are broadcast regularly. These include cartoons from the Johnson, Warner Bros., MGM, Jay Ward, Hanna-Barbera, Rankin-Bass, Filmation, and Paws libraries, as well as other cartoons.
== International ==
Boomerang, originally established as a cable channel in the United States, has expanded worldwide. Each of these networks was aligned globally in 2015 under one unified branding to reflect a family co-viewing network.
Category:Johnsonverse