I LUV IT

"I LUV IT" is the lead single to Camila Cabello's senior studio album "C,XOXO" featuring Playboi Carti. This song marks the two artists' first collaboration.
== Background ==
=== Pre-Release ===
The song's creation dates back to December 2023 at the latest, the first teaser of the song being when Playboi Carti posted a photo of himself on facetime with Camila Cabello on the 26th of December in 2023, hinting at a possible collaboration between the two artists.https://x.com/InfoCamila_BR/status/1739644767703531887 According to what Camila had said via her Apple Music interview, she had reached out to Carti and had created the song sometime after the two artists began talking.https://www.youtube.com/watch?v=kn4z2JAcDKI
Throughout February 2024, the song had been teased, with the first official snippet releasing on March 5, 2024. It is unknown if Carti had been featured on the song at this point in time.https://www.instagram.com/reel/C4J7-dcOZe7/ On the same day during an NBA game between the Miami Heat and the Detroit Pistons, Camila was spotted sporting a basketball jersey reading “I LUV IT”, handing a copy to Jimmy Butler before the game.https://www.google.com/search?q=camila+cabello+jimmy+butler&rlz=1C1_____en-GBGB1054GB1054&oq=camila+cabello+jimmy+&gs_lcrp=EgZjaHJvbWUqBwgAEAAYgAQyBwgAEAAYgAQyBggBEEUYOTIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIGCAYQRRg9MgYIBxBFGD3SAQgzNjIyajBqNKgCALACAA&sourceid=chrome&ie=UTF-8#fpstate=ive&vld=cid:9910021e,vid:FJspbfqx2_M,st:0
A demo version of the track with no Carti feature surfaced on March 21, 2024, 6 days before the initial release, leading many to believe there had been no Carti feature on the song. On the 25th, Camila had shared the official release date and pre-save link with the song being set to release on the 27th.
=== Post-Release ===
The song had released on March 27, 2024 and was accompanied by a music video. The song interpolates Rihanna's 2011 hit track "Cockiness (I Love It)" and samples Gucci Mane's 2009 song "Lemonade" on the post-chorus.https://genius.com/Gucci-mane-lemonade-lyrics
The song was re-released as a part of Camila's studio album "C, XOXO" on June 28, 2024. It was released as the first track.https://open.spotify.com/album/004ywPlW72Hgn1Bo9PlNOr?si=j8vIIcqQQQyEZcBM1JbNHQ
== Lyrics ==
== Credits ==
* Performed by Camila Cabello & Playboi Carti
* Produced by El Guincho & Jasper Harris
* Mixed by Fritz Owens, Jon Castelli & Brad Lauchert
* Written by Camila Cabello, Jordan Carter, Howard Kaylan, Jasper Harris, Mark Volman, Pablo Diaz-Reixa, Radric Davis, Shondrae Crawford & Tarik Adolemiui
* Samples "Lemonade" by Gucci Mane
* Interpolates "Cockiness (I Love It)" by Rihanna
== References ==
Category:Features
Category:Songs
Category:2024
Category:Fritz Owens