Transformers

The Transformers brand is the umbrella term for all products or media involving the transforming alien robots from the planet Cybertron developed in 1984 by Hasbro, Griffin Bacal, and Marvel Entertainment (then Marvel Entertainment Group) under license from Takara, including any lineal descendants thereof. However, beginning around the early 2000s, the franchise became more of an international collaboration between Takara and Hasbro.
Transformers has been in almost continuous circulation since its launch in 1984, never absent from American toy shelves for more than 18 months; and even during those relatively brief periods of absence from American retail, it would still continue in other parts of the world. Unlike many 80s brands relaunched in the 2000s to capitalize on the 20-year nostalgia cycle, the Transformers brand is truly evergreen. As a result, it has grossed Hasbro more than $1 billion USD since its launch.
[ Above paragraphs source: TFWiki.net ]
==Integration into the Shaniverse==
Unlike Star Wars, in which everything is done in a single canon universe, the Transformers brand has many different continuities since it was first developed in 1984. Out of those different universes, the Shaniverse will follow the lore and history of the Aligned continuity family , more specifically the TV series Transformers Prime ―there are, however, borrowed aspects from other Transformers continuity such as the live-action film series , and other minor concepts pulled in that are exclusive to the Shaniverse continuity.
Because the main focus of the Shaniverse is on the original character, Jarik Shan, the Transformers franchise is not as major of a component in regards to other media such as Star Wars.
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