KVAL-TV

==1954–1961==
Originally signed on the air on April 15, 1954 as a primary NBC affiliate on VHF channel 13, locally owned by Eugene Television.
==1961–1966==
==1966–1974==
==1974–1978==
==1978-1980, 2001-present==
This Helvetica Black 13 typeface font, is similar to the one used by WTHR in Indianapolis from 1976 to 1983, WAPI-TV in Birmingham, Alabama from 1979 to 1980 (now WVTM-TV), and WEAU in Eau Claire, Wisconsin from 1976 to 1994, and which matched the font used by a number of NBC affiliates during this era. 
===1978–1980===
===1979–1982===
In the summer of 1978, as NBC was floundering in third place in the Nielsen ratings, KVAL started airing five hours of CBS programming each week. During the next four years, the station gradually offered more programs from CBS. NBC affiliated with newly signed-on KMTR in 1982, and KVAL formally switched its affiliation to CBS.
==1982–1991==
==1991–2001==
Retlaw Enterprises (a company owned by relatives of Walt Disney) purchased channel 13 in 1996 and sold its entire broadcasting division to Seattle-based Fisher Communications (owner of Portland-licensed ABC affiliate KATU) in 1998.
Screenshot 20200828-112225 Video Player.jpg|"This is CBS on KVAL 13"
ScreenHunter 11 Aug. 24 16.46.png|"This is CBS on KPIC 4"
ScreenHunter 10 Aug. 24 16.38.png|"This is CBS on KCBY 11"
CBS for Western Oregon.png|"The Address is: CBS for Western Oregon, Welcome Home" (1997–1998)
==2001–2008==
Fisher Communications rebranded all of their stations with this universal logo design in 2000. Sister stations at the time included KOMO-TV, KATU, KIMA-TV, KBCI-TV, KIDK, KLEW-TV, and KEPR-TV. It reuses the Helvetica Black "13" from 1976 to 1980.
==2008–present==
KVAL 13 present.svg|Current version of logo (February 2020-present)
==External links==
*KVAL.com
Category:Television stations in the United States
Category:CBS network affiliates
Category:Former NBC network affiliates
Category:Eugene, Oregon
Category:Oregon
Category:Sinclair Broadcast Group
Category:Television channels and stations established in 1954
Category:Fisher Communications
Category:1954