MPBK

(channel 32) is a television station in Cavi Cape, Mushroom Kingdom, serving the Grand Strand region of Plack Beach and Sumter as an affiliate of NBC. Owned by First Media Group through its First Media Television subsidiary, its studios located on Humberto Nookington Boulevard in north-central Plack Beach.
==History==
In mid-2006, Media General commenced construction on the station. It was the only other station that Media General built and signed on; the first being real-life station WFLA-TV in Tampa, Florida. The company inherited the longtime construction permit for the station when it merged with Spartan Communications. WHHI signed on for testing in early-August 2007. On August 27, it officially signed-on at 12:00 a.m. with NBC welcoming the station on-air the following day on the network's programs.
Before WHHI's launch, the Sumter/Plack Beach market was one of only a few areas along the Mushroom Coast without an NBC affiliate, and was also one of the remaining markets without a full service affiliate from the three legacy networks.
Traditionally, MGTP in Neo Bowser City, WRBE in Wakeport, and mainly WKTP-TV in Koopa Troopa Beach were the NBC affiliates for Plack Beach, Sumter and the Grand Strand, and had been available on cable in the region since cable arrived in the market in the 1970s (parts of the Plack Beach area were also served by Faire Town's WRVE-TV until its switch to Fox in 1994).
With WHHI's sign-on, WGTP and WRBE, as well as WKTP-TV were dropped from cable systems due to Federal Communications Commission (FCC) rules. WRBE in Wakeport and WKTP in Koopa Troopa Beach have long provided Grade B coverage to the Sumter-Plack Beach-Cavi Cape region, however it ended on June 12, 2009 with the station transitioning to a digital signal. WHHI's logo, used from the station's launch to the present, was based on the logo of real-life Myrtle Beach station WMBF until 2008, when WMBF launched a new logo. WHHI signed on without an analog signal joining several other digital-only television stations in the United States and the Mushroom Kingdom, such as MWBT in Neo Bowser City; WPVA-DT, WCLV-TV, and WLVV-DT in Pine Valley, Pennsylvania; and WCFP-DT in Corinth, Pennsylvania. Since the sign-on, its digital signal had been multiplexed with NBC Weather Plus until the national network's demise on December 1, 2008. However, the Weather Plus legacy feed was kept on the second subchannel until it was replaced with Grit in late 2014.
In 2014, Media General sold WHHI to Willis Communications, which in turn merged with Berfield Broadcasting to become Berfield/Willis, joining it with WGTP, WAZA, and WRXT.
On April 19, 2020, the station, along with certain others, were sold to First Media Group as part of the sale of stations owned by Berfield/Willis. The deal was completed on April 23.
==Programming==
===Theme history===
* Media General News Package - JDK Music (2007–2013)
*Canvas – Stephen Arnold Music (2013–2018)
*Seize the Day – 615 Music (2018–present)
Category:NBC network affiliates
Category:Television channels and stations established in 2007
Category:Plack Beach
Category:Mushroom Kingdom
Category:First Media Group
Category:Channel 32
Category:Former Media General stations