Saclà

==SALPA==
===1923–1939===
Saclà was founded in 1923 by Secondo Ercole as "SALPA" which is an abreviation of Società Anonima Lavorazione Prodotti Alimentari (Anonymous Food Processing Association).
==SACLA==
===1939–1965===
In 1939, the company changes its name to "SACLA", an acronym of Società Anonima Commercio Lavorazioni Alimentari (Anonymous Processed Food Retailer Society).
==Saclà==
===1965–1969===
In 1965, the logo undergoes its first change: a new logotype, with a printing character font, encased by a blue house to communicate family values.
The brand name was also altered to "Saclà" to be more musical for its first TV advert which created the jingles like: “Olivolì, Olivolà, Olivolì, Olive Saclà!”
===1969–1974===
In 1969, the letters were changed to all be the same height.
===1974–1981===
The whole logo is completely changed in 1974, abandoning the old layout and appearance in favour of a new combination of colours, shapes and aspect. The characters are in capital green font, below an abstract red crown, all within a thin green frame.
===1981–1998===
In 1981, the logo is modified yet again. The crown is futher simplified with the three circles become half-circles cut horizontally and the line underneath it is removed. An red line underlines the unchanged logotype and the frame is made thicker and changed from green to gold.
===1998–2003===
In 1998, the crown is completely changed to a create an effect it has been created with flowing red brushstrokes and the font is altered. The frame is also reverted back from gold to green.
===2003–present===
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The Saclà logo was modernised in 2003 with an updated crown and wordmark.
==External links==
*Saclà International
*History of the Saclà logo and evolution
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