Lazada

Lazada is an online shopping marketplace platform based in Singapore. It operates in 6 countries in Southeast Asia and was founded and majority-owned by Rocket Internet in 2012 until 2016, when it was acquired by Chinese internet conglomerate Alibaba Group.
==2012–2014==
The first Lazada logo was an italicized blue wordmark with the letter 'Z' inserted inside a yellow shopping cart.
==2014–2019==
After two years expanding into the SEA market, Lazada unveiled a new branding, which was consisted of a stylized wordmark and the slogan "Effortless Shopping". The old logo is still present in some elements from the PH site.
==2019–present==
On June 20, 2019, Lazada officially refreshed its identity after 5 years. It brought the three-dimensional boxes that form the letter 'L' resembling a heart shape — nicknamed Heartgram — next to a new sans-serif wordmark. The change was actually implemented on an app update four days earlier on June 16.
The heart shape, which had accompanied the 2014 logo in a slightly different form, had been teased from November 2018 on promos and advertisements, before being a permanent part of the logo. The recent shift occurred along with a new campaign and the slogan "Go Where Your Heart Beats", and was developed by the Singapore branch of Superunion.
*Lazada unveils refreshed brand identity with a new logo, tune and regional campaign - Marketing Interactive, June 20, 2019
==External links==
Category:Lazada
Category:Alibaba Group
Category:Rocket Internet
Category:Shopping websites
Category:Southeast Asia
Category:Websites of Indonesia
Category:Websites of Singapore
Category:Websites of Malaysia
Category:Websites of the Philippines
Category:Websites of Vietnam
Category:Websites of Thailand
Category:IOS apps
Category:Android apps
Category:Online retail companies of Indonesia
Category:Online retail companies of Singapore
Category:2010s
Category:2012