Latina Televisión

S.A., also known as Latina Televisión or occasionally in a simplified manner as Latina, is a Peruvian television channel that was founded on January 23, 1983 and is owned by Latina Media, a division of Grupo Enfoca.
==Frecuencia 2==
===1983–1993===
====1983–1990====
=====1983–1987=====
Frequencia 2 was inaugurated on January 23, 1983 by filmmaker Bernardo Batievsky, brothers Samuel and Mendel Winter (owners of Procacao S.A.) and Baruck Ivcher (owner of the mattress brand Paraíso) after acquiring the license that was revoked from Tele 2.
The first logo of the then new station was the word "" in Revue BT typography and on the right, a white "2" surrounded by two lines (similar to the logo of the news network CNN and the video game company Sega) on top from a red circle and behind, the word "tv", in the words "" and "tv", these are divided into lines, all in dark red.
=====1987–1990=====
In August 1987, the logo was modified, eliminating the word "tv" behind the "2".
====1990-1993====
=====1990–1992=====
With the arrival of the satellite, the channel renews its logo, now the "2" is blue and is surrounded by a transparent bubble, behind, three lines of red, blue and green colors, above is the word "" and below, the word "" written in italics and light blue.
=====1992–1993=====
In 1992, the logo is slightly modified, changing the color of "2" to red, the lines are slightly smaller and the letters are now made by gradients.
==Frecuencia Latina==
===1993–1997===
On October 31, 1993, the channel was renamed as to better represent its audience.
The new logo is two green curved lines joined and within them, an orange-reddish circle divided into lines with a "2" between them, below, the word "" in Pump Rus typography and below, the word "" in manuscript, orange-reddish and with green shadow.
===1997–2002===
====1997–2000====
In 1997, a logo change was made, now the curved lines cease to be paint to become solid yellow-gold curved lines and the circle (or pupil) becomes emerald green, underneath the word "" in Lithos Light typography and below, the word "" in a more or less Amazonian typeface and in solid emerald green.
This version of the isotype of the eye closely resembles that of the CBS network, (the design of the eye) that of the Brazilian network Band (the colors of the eye) and the Televisa logo. (the scanlines on the "pupil")
====2000–2002====
In 2000, the logo was given a 3D texture.
===2002–2010===
====2002–2004====
On March 5, 2002, the channel re-launched its corporate image to a version of the same more original and modern logo according to the trends of the new millennium.
This consists of the yellow curved lines that form the eyelids become square edges and the green circle divided into lines becomes a simple solid sphere. Also the wordmark changed, the word "" happened to have a separate and Myriad Pro typeface and the word "" is now capitalized and with rounded edges, both green. Although the 3D isotype was used, this semi-3D version was still used on the website at that time (FrecuenciaLatina.com, now Latina.pe) until the makeover in January 2010.
===2004–2010===
On April 22, 2004, the logo gained a 3D appearance, maintaining the wordmark.
===2010–2014===
On January 7, 2010, the channel removed the eye symbol after 17 years and a complete new image is launched.
Now, it consists of a white circle (occasionally green) surrounded by orange and green gradients and within it, the word "" with a typography similar to the 1997 logo and green and above, the word "" in DIN Light typeface, also green (in both words, they appear occasionally white). This logo shares a similarity with the TNT logo, with the first channel logo and with the logo of the channel's newscast, 90 Segundos (current Latina Noticias) between 2002 and 2004. In the on-screen bug, the logo was simply shown as Latina, and the word "" was completely removed from the on-screen bug since 2013.
==Latina==
===2014–2017===
On November 28, 2014, the channel was renamed to with the arrival of Enfoca and a modernization of its TV equipment. The new logo is now an "L" formed by seven diagonal lines, to the right a right triangle cut by its tips and below, the word "" in Lubalin-Graft STD Demi typeface slightly modified, all in purple.
===2017–2020===
===2019–2022===
On December 1, 2019, a new logo was introduced, which replaced the 8 "power on" symbols with a simple rounded rectangle, changed the color of the "L" to a yellow gradient, made the name white and a little bigger and added a purple gradient as a background. This logo continued to be used in social media, website and app until September 2022.
===2022–present===
On August 7, 2022, the logo was modified yet again. Both parts of the "L" were fused into 1, and the wordmark "Latina" changed its typeface to Roboto Bold. In September 2022, it became the official logo.
Category:Television channels in Peru
Category:Grupo Enfoca
Category:Peru
Category:Latina
Category:Lima
Category:OTI
Category:AIR-IAB
Category:Sociedad Nacional de Radio y Televisión (Peru)
Category:1983
Category:Latina Media