Mega (Chile)

Mega (legal name: Red Televisiva Megavisión S.A.) is a Chilean private television network headquartered in Santiago de Chile. In 2012, ownership of Mega was transferred from Claro Group to Holding Bethia, with Discovery Networks acquiring 27,5% in 2016, both owning the channel through Mega Media.
==Megavisión==
===1990–1991===
The first official logo of the channel consisted of three diagonal stripes of red, light green and light blue, on a rounded black rectangle simulating a television screen. The diagonal red and celestial were normal and the green diagonal was stylized in ray form, forming the letters "MV", a shortened form of "Megavisión". Under it the wordmark "Megavisión", occasionally red, in a range of fonts: the letter "e" is from Century Gothic, the letters "g" and "a" were in SF Orson Casual Light. The letter "s" was in Bauhaus Thin. The letters "M" and "V" were in Avant Garde and the other letters in Century Gothic.
===1991–2001===
====1991–1993====
The second corporate image consisted of the simple diagonal stripes of red, green and blue colors, but this time enclosed in a rounded rectangle bordered by gray simulating a television screen. Under it the wordmark "Megavisión" with the same font makeup of the previous logo.
====1993–1999====
From 1993 to December 1998 the television screen was removed, leaving only the stripes and the wordmark. During the time the Viña Festival was broadcast between 1994 and 1999. The logo consisted of a blue circle: in the middle of it, the motto in the font Helvetica Compressed, and under it the three fringes.
====1999–2001====
From 1999 until 2001, the text "Megavisión" was italicised.
==Mega==
===2001–2010===
The new corporate image, consisted of the new motto "MEGA" in black, with 3 parallelograms of red, green and blue aside it. The letter "M" was square and the letter A without horizontal bar, similar to the Greek letter capital "Λ" (lambda), which is the same as a form of the Cyrillic letter "Л". This logo was used from 2001 to 2006 as the official logo, and as the on-screen logo until 2010.
Mega 2002 Slogan.svg|Logo with slogan
Mega (Chile 2001).svg|Secondary logo, used on press microphones (2001-2002)
Logo Mega (2004 - 2006).jpg|Logo in squares (2004–2005)
===2006–2010===
In 2006, 3 green semi-transparent rounded rectangles were added and the MEGA word became white. This was used as the official logo from 2006 to 2010 (although the previous logo was still used as the on-screen logo).
===2010–2013===
The fourth corporate image shows the syllables ME and GA in a multi-colored style. This logo was designed by Chilean design agency Hambre.Brand New - Mega Amount of Triangles
logomega2010slogan.jpg|Logo with slogan
Mega2012oficial.png|Gray logo (2012–2013)
===2013–2015===
In September 23, 2013, the fifth corporate image of the channel consists of a rounded violet square, within it the syllables ME and GA. The motto shows a similarity to the 2001 logo with a letter G of two arrows that spin in a circle and the A ("Λ") without the horizontal bar. In addition, its structure maintains the design of its predecessor.
megaslogan2013.png|Logo with slogan
===2015–2020===
In November 2015 the channel's logo was redesigned again. The sixth logo consisted of two diagonals or reverse bars from left to right with a third opposite to them and cut in half forming an M, structurally formed in a slightly thick purple border. Below it, the Mega motto, the same colour albeit in a different font, was enclosed in a purple square with the white logo. The logo was designed by Chilean agency Dittborn & Unzueta, with the first batch of idents produced by Argentina-based agency Plenty.Brandemia - Renuevan la marca Mega, la primera cadena de TV privada de Chile
On May 2016 Discovery, Inc. acquired 27,5% of the property of the channel.
2015-3.png|Logo without square, used in white as the on-screen logo
===2020–present===
On February 29, 2020, Mega launched a new set of graphics. The original M symbol from 2015 is still used, but the color was changed to blue and the wordmark was removed. The new set of graphics was designed by Uruguayan studio Eloisa,Victoria Guasch (Behance) - Mega BrandingAlejandro Moscoloni (Behance) - MEGA TV - Branding same creators of the brand of sister channel Mega Plus in 2019.
==See also==
*Mega Plus
*Mega 2
*Mega Ficción
*Mega Internacional
*Meganoticias Ahora
*Megatiempo
==References==
==External links==
*Mega (Chile)
Category:Chile
Category:Television stations in Chile
Category:Santiago de Chile
Category:Mega (Chilean TV channel)
Category:Television channels in Chile
Category:1990
Category:Television channels in Latin America
Category:Holding Bethia
Category:OTI
Category:Asociación Nacional de Televisión
Category:AIR-IAB
Category:Bethia Comunicaciones S.A.
Category:Mega Media