Mike Boich

Michael D. "Mike" Boich was a major early figure at Apple Computer, serving as the first Macintosh who persuaded developers to write software for the then-new platform.InfoWorld, April 11, 1988, InfoWorld Interviews: Mike Boich, Accessed June 9, 2014Steve Jobs’s Tips for Hiring Your A-Team, by Jay Elliott, Entrepreneur South Africa. 2012-12-07. Archived 2012-12-09.
==Education==
Boich received an A.B. in economics from Stanford University and a M.B.A. from .
==Career==
===Apple Computer===
Boich was personally recruited by Steve Jobs and placed in charge of demonstrating the first Macintosh to software developers and potential customers.Andy Hertzfeld, December 2005, O'Reilly Publishing, Revolution in the Valley, (book) accessed June 9, 2014 Boich coined the term "evangelist" and personally hired Guy Kawasaki, who went on to become another influential Mac evangelist and entrepreneur.The Nashville Post, The go-to Guy: Guy Kawasaki — the ‘father of evangelism marketing’ — will speak at Belmont in a presentation sure to intrigue entrepreneurs, Accessed June 9, 2014, "...the father of evangelism marketing. ... I wasn’t the first evangelist at Apple, though. That was Mike Boich..." Boich's signature is among those molded into the case of the original Macintosh 128K.
===After Apple===
In May 1986, Boich co-founded Radius with some of the original members of the Macintosh development team, including Matt Carter, Andy Hertzfeld, Alain Rossmann, and Burrell Smith.Radius Inc. History, Funding Universe. Archived 2012-10-20.
==References==
==External links==
*Michael D Boich "Mike" at Bloomberg
*Mike Boich at the Computer History Museum
*Mike Boich at Crunchbase
*Mike Boich at Folklore
*Mike Boich at LinkedIn
* at Wikipedia
Category:Former Apple employees
Category:Former Radius employees