Photography in the 1990s

Abstract: This article focuses on
the changing of photography as everything turns digital. This digital
photography has challenged the visual art world and new techniques are being
used. These techniques include photo manipulation and the use of celebrities
caused a lot of controversy. This is a controversial subject because of the implications it has on culture and society. The lightening of one's skin and the photo shopping of female bodies in advertisements is troubling to consumers viewing these images because they will go to extreme measures to live up to these beauty ideals. Such ideals have been seen in paintings since the fifteenth century and continue today. 
Key concept: Most photographers
get known by taking photos of celebrities and/or fashion. These two aspects
have been big even into the present day. Photos like these are seen much more
different than popular art photography. For example the artist Anne Geddes
takes photos of babies dressed as various costumes like animals and vegetables.
Her work is seen as "more cute than substantive", even with that said
she is still popular. Digital manipulation is a different controversy that
raises the illusion of what's real and what isn't.
Example:
Here is an example of using
digital manipulation from an L’Oreal ad. This here shows the before and after
of the singer Beyoncé, when looking at you will see that her skin appears to be
lighter than normal. This example is way of hiding what is real and what isn't.
Keywords:
Digital Photography
Digital Manipulation
Popular Art Photography
Citations:
Batchelor, Bob. "Photography in the 1990s." Pop Culture Universe: Icons, Idols, Ideas.  2014. Web. 14 Dec. 2014.
Beyoncé image : http://latimesblogs.latimes.com/alltherage/images/2008/08/12/ybfbeyoncead.jpg
Berger, John. "Ways of Seeing" [Motion Picture] 1972.