PayPerPost

==Background==
* http://payperpost.com/
==Links==
===News from December 2006===
====Blogs must disclose sponsors====
NEW YORK -- A company that helps advertisers connect with bloggers willing to write about their products for payment will now require disclosures amid criticism and a regulatory threat.
Before this week, advertisers were barred by PayPerPost Inc. from telling bloggers they can't disclose the sponsorship, but bloggers were able to decide on their own whether or not to do so.
"Ever since we launched, there's been a lot of controversy about disclosure," said Ted Murphy, PayPerPost's chief executive.
Besides other bloggers questioning the ethics of receiving payments without disclosure, the Federal Trade Commission said in a Dec. 7 staff opinion that failure to disclose could, in some cases, violate consumer-protection laws on deception. The FTC did not single out PayPerPost or say whether it would launch any investigation.
PayPerPost lets advertisers tell bloggers about word-of-mouth marketing opportunities such as a new gadget or shoe. Advertisers set a price of $5 or more per post, and willing bloggers respond. The better the price, the more quickly spots fill up. The Orlando, Fla., company brokers the payments.
Bloggers are free to trash products or write neutral reviews, but advertisers can specify whether they pay only for positive write-ups.
Advertisers include News Corp.'s Speed Channel and OfficeMax Inc., Mr. Murphy said.
category:news coverage
category:company