Prada (clothing brand)

Prada is an Italian fashion brand , considered a symbol of luxury and status . At the beginning of its history, the brand specialized in suitcases, purses and leather goods. However, everything changed when the brand's art direction passed into the hands of its owner's granddaughter, Miuccia Prada , who took over the family business in 1978, transforming Prada into a trendsetter and producer of "concepts".  The stylist , in her youth, participated in student movements and wanted to bring to her collections an intelligent, well-informed, daring and innovative woman, very different from the feminine and sensual style preached by her fellow countryman Gianni Versace.
In her first prêt-à-porter show , Miuccia made an impact and gained importance. The editor of American Vogue , Anna Wintour , went so far as to declare that "Prada is the only reason anyone should watch the fashion season in Milan".  This luxury Italian brand also has other brands, such as Miu Miu , aimed at a younger audience. The brand was mentioned in works such as the book The Devil Wears Prada , both in the title itself and in the clothes that the characters wore in its film adaptation . It also markets perfumes in collaboration with the Spanish company Puig.
Source