Newborder Public Broadcasting

Newborder Public Broadcasting (NPB) is Newborder's official broadcasting company, operating 2 TV channels and 3 radio channels in the region of Newborder. The company was founded in 1982. NPB has one of the most popular TV channels in the region, although viewership has been declining since 2018. It is owned by the regional government in Newborder and by the state-owned Bayland Television.
== History ==
NPB was founded in 1982 as a regional broadcaster for the region of Newborder, mainly due to the region's large population. The broadcaster used to have only 1 radio station, NPB R1, but in 1986 the company began broadcasting on TV, with its TV channel named NPB 1. NPB R2 was introduced in 1990, and both NPB R3 and NPB 2 began broadcasting in 1999. Until 2007 all TV stations were available on analog television, with them now being only available on terrestrial television.
Newborder Public Broadcasting used to broadcast NPB R1 on 945 kHz until 1991, when it was switched to NPB R2. NPB is currently one of the two broadcasters in Umarg to use AM broadcasting, with the other one being Kwitzka Radiöën.
== Stations ==
NPB operates 2 TV stations and 3 radio channels available in Newborder region and some parts of Greater Border Region and Kwitzka. 
=== Television ===
* NPB 1 - targetted towards a general audience, focuses more on news than entertainment, features regional opt-outs
* NPB 2 - an entertainment TV channel
=== Radio ===
* NPB R1 - a full-service radio station featuring regional opt-outs
* NPB R2 - a talk-only radio station
* NPB R3 - a youth-targetted radio station, plays current music
== Market share ==
=== Television ===
NPB 1 is the most popular TV channel broadcast by the company, having a 14% market share in Newborder. NPB 2 has an 8% market share in the region. The market share fluctuates depending on city, but NPB 1 is generally more popular than NPB 2.
=== Radio ===
NPB R1 is the most popular radio station, holding a 15% market share. The station is followed by NPB R3, with a 7% market share, then followed by NPB R2, with a 5% market share. This share generally stays the same for most municipalities in the region, with Newcoast being an exemption, where NPB R3 is the most popular radio station of the 3.
== See also ==
* Newborder Public Broadcasting/Overview
Category:Companies