WTSP

==WLCY-TV==
===1965===
The station first signed on the air on July 18, 1965, as WLCY-TV. It was owned by Rahall Communications, along with WLCY radio (1380 AM, now WWMI; and 94.9 FM, now WWRM). The station was affiliated with ABC, but spent its first month-and-a-half of operation as an independent station, as previous ABC affiliate WSUN-TV (channel 38; frequency now occupied by WTTA) went to court to keep the affiliation. The city of St. Petersburg, owners of WSUN-TV, had been one of the applicants for the Channel 10 license, having jumped in out of fear of losing its ABC affiliation. WLCY ultimately won and formally switched to ABC in a special ceremony on September 1, 1965.
===1965–1977===
===1977–1978===
===1978===
==WTSP (-TV)==
===1978–1979===
WTSP - 1978.png|Green variant
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Screen Shot 2016-07-20 at 11.43.10 PM.png
In 1977, WLCY-TV was purchased by Dallas, Texas-based Gulf United Broadcasting. New owner Alan Henry (of WINS New York fame), general manager Larry Clamage, and news director George "Bud" Faulder began to turn the station around, changing the call letters to WTSP-TV on September 12, 1978, and hiring several new on-air staff members who changed the face of the station.
===1979–1989===
WTSPSunset10ABC1979.svg|Logo with Call letters and ABC logo
Wtsp ident news promo a.jpg|Mid 1980s station ID.
Wtsp ident news promo b.jpg
WTSP TV10 1986.jpg|Sky 10 Promo 1986
WTSP1983ID.jpg|"That Special Feeling!" ID (1983-1984)
ScreenHunter 64716 Feb 04 16 31.jpg|"You'll Love It!" ID (1985–1986)
228478416726783264 YES.jpg|"Together" ID (1986–1987)
WTSP1985.jpg|1985 Station ID
WTSP 1987.jpg
File:WTSPTakeALook.png|1979-1981 station ID with "Take A Look" slogan
This logo debuted on June 10, 1979, and was shared with then-sister station KTSP-TV (now KSAZ-TV) in Phoenix from 1982 onward. WTSP and KTSP were both owned simultaneously at one point by Gulf Broadcasting. One of the images above use ABC's "Together" slogan from 1986–1987.
===1989–1992===
WTSP10itcoia.png
WTSP91.jpg|"America's Watching Channel 10" ID (1991–1992)
===1992–1994 (primary), 1994–2002 (secondary)===
WTSP GMTB.jpg
WTSPTV 1992.jpg
WTSP 10 News Update 1992.jpg
WTSP GMTB 1992.jpg
WTSP Noon 1993.jpg
WTSP 6PM 1992.jpg
WTSP 11PM 1992.jpg
WTSP Weekend 1992.jpg
The "10" design is similar to WALA-TV in Mobile–Pensacola, and WCAU in Philadelphia.
====1994–2002====
Wtsp petersburg.jpg
CBS Affiliate ID s 1995-Part 1 21.jpg
1994.png
WTSP Switch Promo 1994.jpg
File:WTSP Citicasters Print Logo.jpg
WTSP 1995 IDb.jpg
WTSP ID 1995a.jpg
WTSP 530PM Open 1994.jpg
WTSP 6PM Open 1994.jpg
WTSP Weekend Open 1995.jpg
In 1994, then-CBS affiliate WTVT, switched to Fox after an affiliation deal was made with then-owner New World Communications. As a result, CBS was forced to find a new station in Tampa, which was WTSP. ABC made the move to former Fox affiliate WFTS-TV. The previous logo was simply modified to include the CBS eyemark as a result. The station also got a new tagline, Keep your eye on 10!
===2002–2008, 2010–2020===
Lrg-1213-open5.jpg
100810041839 10News_WTSP.jpg
Wtsp10.jpg
Wtsp.jpg
Wtsp10newgraphics2012.jpg
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WTSP Tampa 6 00 News Open (with new Gannett graphics and music)|WTSP's Updated News open
Video.jpg
WTSP 10News 2010.png|10News logo with CBS Eye
Comgannettlocallibrarynewswtsp-23-b-512x250.jpg
Wtsp 10.png
Footer-logo@2x (3).png
Site-masthead-logo@2x (9).png
10NewsLogo.jpg
Wtst10news.jpg
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WTSP-1024x374.jpg
In 2010, WTSP reverted to the 2002 logo.
===2008–2010===
WTSP2008.jpeg|WTSP-TV's News open (2008-2010)
The 2008 logo is a simplified version of the 2002 logo. That logo only lasted for 2 years before they reverted the previous logo in 2010.
===2017–2020 (secondary)===
Similar to the 2002 logo, but now rendered negative and inside a box.
WTSP 1.svg|Stacked version, seen on Gandy Boulevard, St. Petersburg
CBS10 News-01.svg|10 News logo
===2020–present===
On April 10, 2020, WTSP introduced a new logo (designed by Atlanta-based design firm Matchstic,Matchstic who had also created an identity for sister station WXIA-TV in 2019) with a retro style to it and rebranding itself as "10 Tampa Bay". This logo is a variant of the logo that has been used by Australian TV network Network 10 since October 2018; both CBS and Network 10 are owned by Paramount, which also owns nearby independent station WTOG. The logo also looks similar to the WJAR logo from the 1980s, although having multiple lines instead of two (subsequently one).
WTSPCBS.svg
10 Tampa Bay (blue).svg|Blue variant
WTSP (stacked).svg|Stacked variant
10 Tampa Bay YT.svg|YouTube and Instagram profile picture
10 Tampa Bay Nightside open (2020-).png|10 Tampa Bay: Nightside open
WTSP news opens
==References==
==External links==
*WTSP.com
Category:Television stations in the United States
Category:CBS network affiliates
Category:Former independent television stations in the United States
Category:Former ABC network affiliates
Category:St. Petersburg, Florida
Category:Tampa
Category:Florida
Category:Tegna
Category:True Crime Network affiliates
Category:Quest network affiliates
Category:1965
Category:Television channels and stations established in 1965
Category:Overmyer/United Network