Swagger

Swagger (stylized in all caps) is a Japanese fashion label founded by Takeshi "Big O" Osumi and Hidehiro "Iggy" Iguchi since 1999. It is based in Tokyo and focuses on men's contemporary fashion and streetwear. They collaborated with Lupe Fiasco's Trilly & Truly on several occasions.
== Background ==
In December 2006, they teamed up with Fiasco's Trilly & Truly to launch the 'Big-O IgLu' collection—the name a play on the founders' names—with five limited edition items for the upcoming Winter. It includes a gray crew-neck sweatshirt and trapper hat with purple details.Hwang, Poe (December 1, 2006). "SWAGGER x Trilly + Truly - "Big-O IgLu"". Freshness Mag.
In 2007, the brands released a collection called 'Fall of Rome' that maintained its streetwear appearance, and featured symbols of Roman numerals, marble statue heads, the Corona Triumphalis, and the emblem SPQR."Trilly&Truly x swagger Fall of Rome Collection". Hypebeast. December 14, 2007. Followed by this, they collaborated on a limited edition t-shirt for Fiasco's 2007 tour in Japan. Entitled 'Lupe Flastroboy Japan Tour '07 Tee', it appeared in Swagger shops across Japan."Trilly & Truly X Swagger: Lupe Fiastroboy Japan Tour '07 Tee". Hypebeast. January 21, 2007. Later that same year, in celebration of the company's official launch in the United States, a private event was held at Club Stereo in New York City on March 15, 2007. Kanye West and Fiasco performed as surprise guests."Swagger US Launch Party". Hypebeast. March 21, 2007.
In 2008, they created the "Lupestein" t-shirt that was made available in three different colors: black, gray, and white. It features on the front center a mini cartoon green Frankenstein with glasses and a 'L' printed on his letterman jacket.Suh, Peter (December 17, 2008). "Trilly & Truly x Swagger Lupestein Tee & More". Hypebeast. In 2009, Swagger launched their magazine, SWAGGER Mag, which was published by The Cover Magazine. Its premier issue was released on March 18, 2009, containing 100 pages and featured many artists, including Fiasco."Swagger Mag Vol. 01". Hypebeast. March 12, 2009.Hwang, Poe (March 12, 2009). "SWAGGER Mag Volume 1". Freshness Mag. Fiasco was also featured in their second volume with an exclusive interview.Kan, Eugene (August 26, 2009). "Swagger Mag Vol. 2". Hypebeast. In celebration of its 10th anniversary, Swagger held an event on August 7, 2009, at ageHa, Tokyo, which featured headline performances by Fiasco, The Cool Kids, and Mickey Factz.Kan, Eugene (July 23, 2009). "Swagger 10th Anniversary Party feat. Lupe Fiasco, The Cool Kids & Mickey Factz". Hypebeast.
== Date ==
Date 	Date 	City 	Venue
Swagger Tokyo US Launch Party 	Swagger Tokyo US Launch Party 	Swagger Tokyo US Launch Party 	Swagger Tokyo US Launch Party
Thurs 	March 15, 2007 	New York City 	Club Stereo
Swagger 10th Anniversary Party	Swagger 10th Anniversary Party	Swagger 10th Anniversary Party	Swagger 10th Anniversary Party
Fri 	August 7, 2009 	Tokyo 	ageHa
== Gallery ==
File:Fall of Rome.jpg
File:Fall of Rome (2).jpg
File:Fall of Rome (3).jpg
File:Fall of Rome (4).jpg
File:Fall of Rome (5).jpg
File:Lupe Flastroboy Japan Tour '07 Tee.jpg
File:Lupe Flastroboy Japan Tour '07 Tee (2).jpg
File:Lupestein Black T-Shirt.jpg
File:Lupestein Gray T-Shirt.jpg
File:Lupestein White T-Shirt.jpg
File:Big-O IgLu Crew-Neck Sweater.jpg
File:Big-O IgLu Crew-Neck Sweater (2).jpg
File:Big-O IgLu Trapper Hat.jpg
File:Big-O IgLu Trapper Hat (2).jpg
File:Swagger Mag Vol. 1.jpg
File:Swagger Mag Vol. 1 (2).jpg
File:Swagger Mag Vol. 2.jpg
File:Swagger 10th Anniversary Party.jpg
File:Swagger 10th Anniversary Party (2).jpg
File:Swagger US Launch Party.jpg|Photo by Johnny Nunez
File:Swagger US Launch Party (2).jpg|Photo by Johnny Nunez
File:Swagger US Launch Party (3).jpg|Photo by Johnny Nunez
File:Swagger US Launch Party (4).jpg|Photo by Johnny Nunez
File:Swagger US Launch Party (5).jpg|Photo by Johnny Nunez
File:Swagger US Launch Party (6).jpg|Photo by Johnny Nunez
== References ==
Category:Companies