Vivo (telecommunications)

==2003–present==
===2003–2012===
On April 13th, 2003, the local mobile telecommunications companies owned by Telefónica and Portugal Telecom in Brazil merged, under the Vivo ("alive", in Portuguese) brand (In 2010, PT sold its stake in Vivo to Telefónica). Originally, the logo, designed by Wolff Olins, could be blue, red, green or yellow. Yellow was later replaced with orange, and purple was added later.
Vivo_2003 90degree.svg|Logo under a 90° angle, in orange
Vivo-1.jpg|The Vivo mascot, in yellow (color no longer in use)
vivo blue.jpg|The Vivo mascot, in blue.
Vivo 2003 mascotes.svg|The Vivo mascot, in some of the poses and colors it's used.
vivo4.jpg|The Vivo mascot, in purple.
Vivo orange.png|The Vivo mascot, in orange.
===2012–2016===
On April 15th, 2012, a 3D version of the wordmark, designed by Asia Branding (spun off from, then re-merged into advertising agency Africa Creative - part of Omnicom's DDB network - Vivo's agency of record since the launch of the brand), used in purple, blue, green or orange (red had limited use, such as a co-branded credit card with Santander). The mascot remains in use, currently also used as a 2D design element, as well as its usual 3D versions.
This logo was used to represent the Telefónica activities in Brazil at the corporate level since the Vivo brand is used for Telefónica's services in that country.
Vivo_2012_mascote_alt.svg|Alternate flat version of the Vivo mascot
Vivo_2012_connect.png|Illustration showing all Vivo areas (fixed telephony, mobile phone, pay-TV and Internet)
Vivo 4G.jpg|Logo used for 4G services.
===2016–present===
On April 13th, 2016, the Vivo brand identity was refreshed (by Lambie-Nairn, later merged into Superunion, further absorbed by Design Bridge and Partners), the 3D wordmark was retired and purple was consolidated as the main color for the Vivo branding, with lilac, pink, orange, green and blue as secondary colors.
Vivo 2016 mascote.svg|The Vivo mascot, now static and straight
Vivo 2016 alt.svg|Alternate logo, along with the mascot
==External links==
Category:Telecommunications companies in Brazil
Category:Telefónica
Category:2003
Category:Telebrás
Category:Mobile phone companies in Brazil