KERT-TV/Logo History

== KAED ==
=== 1959 (Testing Era) ===
The 1959 KAED logo was a simple, yet effective design. It featured a black box with the station's call letters, KAED, in white letters. The letters were in a serif font. At the bottom of the logo, in smaller letters, was the text "CBS - Eagle, Idaho."
The logo was used for a short time in July 1959, before being replaced by a new design. However, it remains a popular among fans of the station, and is often used in merchandise and promotional materials.
=== 1959-1969 and 1969-1977 ===
The KAED logo from 1959 to 1969 and again from 1969 to 1977 consisted of a black CBS logo with the words "KAED" in white serif text in the pupil. The logo was first used in 1959 when KAED signed on as a CBS affiliate. The logo remained in use until 1969, when KAED became an independent station. In February of 1969, KAED rejoined CBS and the logo was brought back into use. The logo remained in use until 1977, when KAED switched its affiliation to ABC and changed its call sign to KERT.
The KAED logo was a simple and effective design that was well-suited for the time period. The black CBS logo was instantly recognizable to viewers, and the white text added a touch of personality. The logo was also easy to remember, which was important for a local television station.
=== 1969 (Independent Station) ===
KAED became an independent station in January 1969 after its affiliation with CBS was terminated. The station did not have a logo during this time and instead used a generic "television station" logo. The logo consisted of a simple black and white design with the words "KAED" in the center. The logo was used until KAED rejoined CBS in February 1969.
There are a few reasons why KAED did not have a logo during its time as an independent station. First, the station was likely focused on rebuilding its programming lineup and audience after losing its affiliation with CBS. Second, creating a new logo can be expensive and time-consuming, and KAED may not have had the resources to do so. Finally, it is also possible that KAED simply did not see the need for a logo during this time, as it was not affiliated with any network and was therefore not required to use a specific logo.
== KERT ==
=== 1977-2008 ===
The KERT logo was a simple yet effective design that used a combination of colors, shapes, and typography to create a strong and memorable brand identity. The logo consisted of a red box, a white box, and the ABC logo with the numbers 17 in white text. The red box was used to create a sense of energy and excitement, while the white box provided a sense of balance and stability. The ABC logo and the numbers 17 were used to identify the station as an affiliate of ABC.
The KERT logo was first used in 1977 when KAED changed its call letters to KERT. The logo was used until 2008 when KERT changed its logo to a more modern design.
The KERT logo was a successful design that helped to establish the station as a trusted and reliable source of news and information. The logo was simple, yet effective, and it helped to create a strong brand identity for the station.
* Red box: The red box was used to create a sense of energy and excitement. The color red is often associated with passion, excitement, and action. The red box helped to give the logo a sense of energy and excitement that was consistent with the station's programming.
* White box: The white box provided a sense of balance and stability. The color white is often associated with cleanliness, purity, and simplicity. The white box helped to balance out the red box and create a more visually appealing logo.
* ABC logo: The ABC logo was used to identify the station as an affiliate of ABC. The ABC logo is a well-known and recognizable brand, and its use helped to give the KERT logo a sense of credibility and trustworthiness.
* Number 17: The number 17 were used to identify the station's channel number. The number 17 were placed in the red box next to the ABC logo.
=== 2009-Present ===
The logo consists of a dark red box on the left with the ABC logo, and a white box on the right with the word "KERT" in dark red text. The dark red box is used to create a sense of energy and excitement, while the white box provides a sense of balance and stability. The ABC logo and the word "KERT" are used to identify the station as an affiliate of ABC.
The KERT logo was first used in 2009 when KERT changed its logo to a more modern design. The logo is still in use today and has helped to establish the station as a trusted and reliable source of news and information.
* Dark red box: The dark red box is used to create a sense of energy and excitement. The color red is often associated with passion, excitement, and action. The dark red box helps to give the logo a sense of energy and excitement that is consistent with the station's programming.
* White box: The white box provides a sense of balance and stability. The color white is often associated with cleanliness, purity, and simplicity. The white box helps to balance out the dark red box and create a more visually appealing logo.
* ABC logo: The ABC logo is used to identify the station as an affiliate of ABC. The ABC logo is a well-known and recognizable brand, and its use helps to give the KERT logo a sense of credibility and trustworthiness.
* Word "KERT": The word "KERT" is used to identify the station. The word "KERT" is written in dark red text to match the dark red box. The word "KERT" is placed in the white box to create a sense of balance and symmetry.