Apple Company Store

The Apple Company Store, also known as The Company Store and now known as Apple Infinite Loop, was an Apple retail location at the 1 Infinite Loop campus. It predates the 2001 founding the of the Apple retail store chain and was the only part of the campus that is open to visitors. On September 19, 2015, it was re-opened as Apple's 462nd retail store and was internally identified as R052.Apple Storefronts: #461 Infinite Loop R052 by Thomas Park, AppSpot. Archived 2017-05-17.Apple Storefronts: #461 Brussels R486 by Thomas Park, AppSpot. 2015-09-26. Archived 2015-09-29. By the time it was permanently closed on January 20, 2024, it has since moved up to become the 450th oldest as 12 other preceding stores had closed over the years.Apple Storefronts: #452 Infinite Loop R052 by Thomas Park, AppSpot. 2021-06-24.
==History==
The Company Store was located just to the right of the main entrance of the former Apple headquarters. It was first opened on March 13, 1993, soon after completion of construction of the campus by the Sobrato Organization. It originally sold only Apple-branded merchandise, collectibles, and related accessories. Apple employees could get a discount on items sold inside the store.Before the spaceship: A look back at the previous campuses that Apple called home by Michael Steeber, 9to5Mac. 2017-11-13.
Apple Company Store interior 1997.jpg|The interior of the Apple Company Store in 1997.
Apple Company Store Internet Center 1997.jpg|The Internet Center at the Company Store .in 1997.
Apple Company Store software library 1997.jpg|The software library of the Company Store.
Apple soon began marketing its Macintosh Performa consumer line and Newton mobile products at the Company Store.Come Learn About Performas, The Family Macintosh, Apple Company Store. Archived 1997-07-15.The Company Store: MessagePad Center, Apple Company Store. Archived 1997-07-15.
Apple Company Store Performa Center 1997.jpg|The Macintosh Performa display at the Company Store in 1997.
Apple Company Store Newton MessagePad Center 1997.jpg|Newton MessagePad Center in the Company Store.
Apple Company Store Newton merchandise 1997.jpg|Newton merchandise on sale in the Company Store.
By May 2000, the Company Store was drastically redesigned to reflect the aesthetic tastes of Apple CEO Steve Jobs. In 2015, it was renovated to present a full retail experience and now also sells the Mac and iOS product lines.Apple’s new company store to sell devices for the first time, new collection of Apple branded merchandise, by Jordan Kahn, 9to5Mac. 2015-09-18. In 2017, its role in providing tourists with unique Apple merchandise was assumed by the nearby Apple Park Visitor Center.Apple Park: Normal people like you can now visit by Shara Tibken, C|NET. 2017-11-17.
=== Permanently closure ===
On December 21, 2023, it was announced that Apple Infinite Loop will be permanently closing on January 20, 2024, along with one other store in Hawaii, after almost 31 years of operation. In a statement, Apple said in part, "After many years of serving customers at our stores in the Bay Area, we plan to close our store at Infinite Loop. All of our valued team members will have the opportunity to continue their roles with Apple. We look forward to welcoming our customers at our nearby Apple Park Visitor Center and other locations, on Apple.com, and the Apple Store app."https://9to5mac.com/2023/12/21/apple-infinite-loop-retail-store-permanently-closing-next-month/https://www.macrumors.com/2023/12/21/apples-infinite-loop-store-closing-next-month/
The doors closed permanently on January 20, 2024, at 6 PM. The closure happened before Apple Vision Pro was released to the public.https://web.archive.org/web/20240120062615/https://www.apple.com/retail/infiniteloop/
Apple Company Store interior 2000-05-04.jpg|The interior of The Company Store in May 2000.
Apple Company Store interior 2002-05-06.jpg|The interior of The Company Store in May 2002.
Apple Company Store interior 2004-08-03.jpg|The interior of The Company Store in August 2004.
Apple Company Store interior 2005-07-19.jpg|The interior of The Company Store in July 2005.
Apple Company Store interior 2008-06-04.jpg|The interior of The Company Store in June 2008.
Apple Infinite Loop.jpg|thumb|Apple Infinite Loop store exterior after renovation in 2015, until the closure in 2024.
==Map==
==References==
==See also==
*AppleDesigns, an early brand merchandising department at Apple Computer.
==External links==
*Apple Infinite Loop at Apple (archived 2024-01-20)
**The Company Store (archived 2008-07-26, 2005-07-31, 2004-08-14, 2002-06-10, 2001-10-05)
**Apple Company Store (archived 1997-07-15)
*The Company Store at MacRumors
*The Company Store at Apple Headquarters at Silicon Valley Guide
*Apple Company Store at Visit San Jose
* at Wikipedia
===Articles===
*Apple Company Store – Cupertino by Christoph Dernbach at Mac History (2012-03-25)
Category:Apple corporate
Category:Apple Stores in the United States
Category:1993 establishments
Category:Defunct Apple Stores