Audience 2

Audience: The group of individuals a piece of work is intended for.
Definition & History: The audience is an important part of all different types of media. All works of media have a certain group of people that it is intended for. In some instances an audience has to be imagined. For example if the audience is unknown then the creator of the work has to imagine an audience and take into consideration where the audience is from and what range of ages the audience is. An article that focuses on the imagined audience is ‘Knock, knock. Who’s there? The imagined audience.’ It was cited 54 times.
Examples: In the real world the audience is typically the individuals who choose to take part in a piece of work, whether they are watching, listening, or viewing. On the other hand an audience could be individuals who don’t have a choice of taking part in a piece of work, such as an ad on the street. The audience would be aimed at the people of that community but they aren’t able to choose whether they are or are not part of the audience. 
Keywords relevant: affordances, culture, feedback.