LuV

LuV is the sophomore album by Frosty. It was April 17, 2026 by Virgin Records. After the success of Frosty's first album, which was cited as a dance record, his record label saw potential in him to become a major success if he produced a pop record. Thus, Frosty and his record label gathered new producers to make a pure pop record. Frosty wrote most of the album along with Tyago.
After release of the album, LuV received mixed reviews from critics, with many criticizing the lyrical content of the album. However, the production of the album was praised by most critics. Despite the criticism, the album was a commercial success, topping the charts in several countries such as the US, Australia, Canada, Ireland, New Zealand, and the UK. 
The album was preceded by the lead single of the same name and The Game. Both singles were successful worldwide, with both of them topping the US singles chart. Celebrate, Scars, and Do It Gently were released as singles after the album's release, with all of them having various success.
== Background ==
Frosty announced in September 2025 that he was back in the studio working on his new album since the month before. On December 16 of that year, he announced that his new single will be dropping soon. LuV was released on February 13, 2026 as the lead single from the album.
After the success of singles Red Taste, Cosmic Dust and Hurting Me, which had radio edits that incorporated elements of pop music, Virgin Records saw potential success in Frosty if he produced a pop record. Around this time, pop was making a resurgence in the mainstream after trap, hip hop, and country had ruled the charts from the late 2010s to the early 2020s. Frosty and his record label gathered new producers to make a pure pop record. 
== Writing and recording ==
After writing the album shortly after the release of his debut album, Frosty began recording the album in July 2025. Recording and mixing for the album finished in December 2025. Overall, the process worked out easier than expected and took much shorter time to complete compared to his debut album.
Frosty first began producing tracks for his second album in May 2024, in order to expedite the creation process and allow for a smooth transition between eras, although he admitted that he worried doing so could potentially sacrifice the quality of the music due to not being able to focus on one project at once. He also explained that he felt he wanted his second album to sound fresher than his first album and to incorporate some contemporary mid 2020s'-flavored musical and thematical trends. To compensate for such, he made sure to listen to all new album releases that year shortly after their release, unlike his strategy for his mixtapes in 2022, where he forced himself to avoid all music that came out that year in order to craft, develop, and solidify his own personal sound and branding. 
The album was produced mainly by Ilya, Benny Blanco and Bloodpop, with additional production from Ian Kirkpatrick, Diplo, Frosty, Tyago, Oscar Holler and DJ Dahl. Frosty revealed in an interview in August 2026 that he did not have nearly as much creative control with this album as he did on his first album.
== Composition ==
romantic intercourse is a musical departure from Frosty's debut album. Defined was a dance/dance-pop and EDM record while romantic intercourse is a pure synth-pop record. Some songs have influences of other genres such as dance pop, house, pop rock, Hi-NRG and R&B. Lyrically, the album covers the topics of love, partying, relationships, failed friendships, and infatuation. Specifically, the album explores a relationship from start to finish. The album centers around romance within the American university experience and all that it involves: hookups, third wheels, betrayal, cheating, and the inevitable: the breakup. 
Again and Again covers the topics of not giving up after a failed attempt.
== Release ==
On January 15, 2026, Frosty confirmed that the album would be released in the first half of 2026. On March 5, 2026, Frosty confirmed the title of the album is LuV. On March 7, he confirmed the release date of the album would be April 17, 2024. 
On April 3, 2026, Frosty made the album available for preorder on all music sites. The next day, Frosty released the tracklist of the album. The album was released on April 17, 2026 internationally for digital download and physical release. It was uploaded to streaming sites on the same day.
== Promotion ==
Main article: LuV Tour
On May 19, 2026, Frosty performed LuV at the 2024 Billboard Music Awards. His performance was controversial. This led to the song going viral, which led to the song jumping from #13 on the US Hot 100 to #1 for a third week. The performance was heavily criticized by some critics, while being praised by others.
Frosty performed The Game at the 2024 American Music Awards. The performance received acclaim, with many critics calling the performance "art". The performance notable boosted the sales of the album up that week.
Frosty announced on February 10, 2026 that he will be touring to promote both this album and his debut album Defined. On January 5, 2024, Frosty announced that the name of the tour would be "The LuV Tour", The next day, Frosty officially announced the US dates for the tour. On January 23, 2025, Frosty revealed via Twitter that he would only be touring in the United States, and he apologized to international fans. He stated the reason for this was because he had limited time to plan for the tour because of filming, and because his label had plans for him to promote new material before 2026. During the LuV Tour, Frosty performed all of the singles from the album, as well as the promotional single Dancing On Air, and the album track Again and Again, The tour was a commercial success, and gained Frosty a legacy.
== Singles ==
The lead single from the album, LuV, was released worldwide on February 13, 2026 as the lead single from the album. The song grew into massive commercial success, garnering 1,076,052 streams on Spotify within its first week. Peaking at #1 in the US, the song became Frosty's first number one hit in his homeland. The track also became his first number one hit in Australia and Canada. It charted within the top 10 in Italy, New Zealand, Sweden, the UK, and Ireland, and the top 20 in Belgium, France, Norway, and Scotland. LuV is cited as being Frosty's breakthrough hit in the US. It also became Frosty's first truly internationally successful single. On May 19, 2026, Frosty performed the song at the 2024 Billboard Music Awards. The performance went viral, causing the song to gain more exposure. LuV came in at #5 on the Billboard Year-End chart of 2026.
The second single from the album, The Game was released on April 3, 2026 for digital download and streaming. It became a second huge commercial success for the album, smashing as Frosty's second #1 hit in the US and Canada, while also peaking within the top 10 of Australia, New Zealand, Ireland and the United Kingdom. The music video was released the same week as the album's release, which propelled the song to the top of the charts, as the music video gained 22 million views upon its first day of release. Many fans took note of Frosty's fashion in the music video and it influenced many of his fans to start dressing similar to him. The song also received critical acclaim for its lyrics. The Game charted at #6 on the Billboard Year-End chart of 2026. 
Celebrate was sent to radio as the third official single from the album on May 29, 2026. It was a success in the US, peaking at #5. It was also a moderate success worldwide, peaking within the top 10 of Australia, Canada, Ireland, New Zealand and the United Kingdom. 
On August 14, 2026, Scars was released to radio as the fourth single from the album. The same day, a digital download version of the single was released, which contained three remixes of the song as well as the original song. The song went on to achieve moderate success domestically, peaking within the top 10 in the US. Internationally, it did not fare much success, being a moderate success in English speaking countries. 
On December 16, Frosty announced via Twitter that the fifth single from the album would be Do It Gently. The song was released as a digital download single and to radio on December 21, 2024. Do It Gently was a commercial success in the US, with it peaking at #2, becoming Frosty's seventh top 10 hit and becoming the fifth top 10 hit from the album. Internationally, it went top the top 10 in English speaking countries. On March 10, 2025, Frosty announced that at first him and his team planned on releasing three more singles from LuV, but the plans were cut short. Therefore, Do It Gently became the final single from the album. 
== Critical reception ==
After release of the album, LuV received mixed reviews from critics, with many criticizing the lyrical content of the album. Many critics stated that the lyricism of the album was a stepdown from Frosty's first album. However, critics praised the invidual songs The Game and Why for their lyrical content, taking note of them as highlights from the album lyrically.
The production of the album was praised by most critics. Many praised the sleek production and the cohesiveness of the album sonically. It was noted that the album sound was fresh and that the production was very clean. 
== Commercial performance ==
Commercially, the album was a success. The album debuted at #1 in several countries such as the US, Australia, Canada, Ireland, New Zealand, and the UK. It also peaked in the top 10 in Sweden, Italy, France, South Korea and Norway.
== Tracklist ==
No.	Title 	Writer(s) 	Producer(s)
1. 	LuV 	Ilya Salmanzadeh; Benny Blanco; Bonnie McKee; Lukas Gottwald; Dan Nigro	Ilya; Benny Blanco; BloodPop
2. 	The Game 	Salmanzadeh; Blanco; Ian Kirkpatrick; Frosty 	Ilya; Benny Blanco; DJ Dahl; Tyago; Ian Kirkpatrick; Andrew Wyatt
3. 	Celebrate 	Salmanzadeh; Blanco; Max Martin; Shellback 	Ilya; Benny Blanco; BloodPop
4. 	Dancing on Air 	Salmanzadeh; Blanco; Max Martin; Shellback 	Ilya; Benny Blanco; BloodPop; Diplo; Jon Levine; Suzy Shinn
5. 	Wet Wound 	Frosty; Salmanzadeh; Blanco 	Ilya; Benny Blanco; DJ Dahl; Frosty
6. 	World Spins 	Frosty; Kirkpatrick 	BloodPop; Ian Kirkpatrick; Tyago; Frosty
7. 	TALK 	Michael Tucker; Frosty; Kirkpatrick 	BloodPop; Frosty; Tyago; Diplo; Ian Kirkpatrick
8. 	Again and Again 	Frosty; Salmanzadeh 	Ilya; Benny Blanco; BloodPop
9. 	Scars 	Frosty; Tyago; Salmanzadeh; Blanco 	Tyago; Frosty; Ilya; Benny Blanco; Oscar Holter
10.	Do It Gently 	Tyago; Salmanzadeh; Blanco; Mckee; Kirkpatrick 	Tyago; Ilya; Benny Blanco; Oscar Holter
11.	Hiding Place 	Frosty; Salmanzadeh 	Ilya; Benny Blanco
12.	Say What You Want	Frosty; Salmanzadeh; Blanco 	DJ Dahl; Ilya; Jay Reynolds
== Charts ==
Chart (2026) 	Peak position
Australian Albums (ARIA) 	#1
Belgian Albums (Ultratop Flanders) 	#76
Canadian Albums (Billboard) 	#1
Finnish Albums 	#17
French Albums (SNEP) 	#7
German Albums (Official German Charts)	#16
Hungarian Albums (Top 40 Albums) 	#3
Italian Albums (FIMI) 	#10
Irish Albums (IRMA) 	#2
Mexican Albums (AMPROFON) 	#27
New Zealand Albums (RMNZ) 	#1
Norwegian Albums (VG-lista) 	#9
Scottish Albums (OCC) 	#8
South Korean Albums (Gaon) 	#12
Swedish Albums (Sverigetopplistan) 	#7
UK Albums (OCC) 	#1
US Billboard 200 	#1
== Trivia ==
* Frosty has only performed two songs from this album live on tour (namely LuV and The Game), the least out of all of his albums.
** These songs are the two number one hits from the album.
* This is Frosty's first album to have any number one hits.
* This is one of Frosty's only two albums in which every single hit the top 10 of the Billboard Hot 100, the other being You and Me (2026).
* In an interview in 2030, Frosty revealed that he never listens to this album and that the only song he ever listens to from the album is World Spins.
Category:Albums
Category:LuV
Category:LuV era
Category:Studio albums