It's Alive!

It's Alive! is a United Kingdom media franchise and toy line consisting of video games, animated series, trading card games, and others. The franchise primarily revolves around the creatures of it, referred to as Re-Creations, which are stitched-up Frankenstein's monsters that have the gimmick of being able to be taken apart and put together as the owner chooses or even swapped with other Re-Creation parts to create a custom monster. The franchise as a whole is aimed at children 12 and up.
== History ==
=== The Re-Creation Machine Era ===
The franchise was pitched in 2001 as a toy line first and foremost, releasing a series of miniature toys of various sizes (though they generally ranged from 3cm to 9cm) which were able to be taken apart and put back together in any way that the owner wished. The designs for the creatures in question were heavily inspired by the film Frankenstein, which is where the name for the franchise in general originates from. The creatures, called Re-Creations, had detachable limbs that ranged from humanoid to bizarre and had ball joints that were compatable with other models, meaning the pieces could be mixed and matched to either scramble the original Re-Creation or make an entirely new one.
The parts that make up the Re-Creations range in model and size, which adds to their unique quality in hopes of encouraging children to collect more of them. Some parts also have special qualities, such as being able to fire projectiles or glow in the dark.
The Re-Creations would go through a slight redesign in 2003, with the company hoping to market the It's Alive! brand to a more gender neutral audience. The creepy and often morbid designs were made softer and rounder, although the designers hoped to keep the edge that the originals had. In addition, a series of stuffed toys were created and marketed towards girls to further push the brand's wider gender appeal, the limb rearranging gimmick kept via velcro holding the limbs together. Also in 2003, a television series based on the brand was created to further promote it.
What became dubbed the Re-Creation Machine Era ended in 2007 with the conclusion of the television series.
== In Media ==
=== Television ===
Nickelodeon agreed to create a television series to promote the toys in exchange for getting part of the profits of toys created as tie-ins to the show. The series, titled It's Alive! The Rising of Noah Frankenstein, but usually shortened to simply It's Alive!, contributed heavily to the brand's aesthetic going forward, with a heavy lean towards steampunk and Victorian era items. Following the show's success, the toys leaned heavily into the show's branding, with series protagonist Noah Frankenstein even appearing to promote new toys when they came out.
The show was different at the time, featuring an anti-heroic protagonist who primarily was concerned with his work and had to be dragged back to reality. Each episode followed Noah, a young mad scientist who lives in a world where Re-Creations are the norm, as he attempts to help humans better community with their Re-Creation companions. Episode conflicts usually revolve around this, although some also have Noah being the one taught a lesson and there is an overarching narrative of Noah figuring out the mystery of a journal written by Victor Frankenstein, Noah's great-uncle.
=== Comics ===
=== Video Games ===
=== Films ===