CCTV-3/Idents

:For the logos of the channel, see CCTV-3.
==China Central Television Program 3==
===1986–1995===
CCTV1978.jpg
At the time the channel was launched, there were no idents, only an animation during signing on that were also used by CCTV-1, 2, 4, and 5.
==China Central Television Opera and Music Channel==
===1996–1999===
CCTV3 199601 ident 1.png|Ident used from January 1, 1996–May 31, 1998
CCTV3 199601 ident 2.png|Ident used from June 1, 1998–Augst 28, 1999
==China Central Television Program 3==
===1999–2000===
CCTV3 199908 ident 1.png
CCTV3 199908 ident 2.png
==China Central Television Variety Channel==
===2000–2004===
CCTV3 200012 ident 1.png
CCTV3 200012 ident 2.png
CCTV3 200012 ident 3.png|With August 2001 on-screen bug, and logo slightly rotated
CCTV3 200012 ident 4.png|With August 2001 on-screen bug
===2001–2004===
CCTV3 200107 ident 1.png|The main ident of the channel, similar to that of CCTV-5,6,7 and 10.
CCTV3 200107 ident 2a.png|This bumper was added at the end of pre-2001 idents and promos due to the logo change on July 9, 2001.
CCTV3 200107 ident 2b.png|Ditto, with August 2001 on-screen bug
====2003–2004====
CCTV3 200307 ident 1.png
CCTV3 200307 ident 2.png|The channel’s rebrand promo being broadcasted on CCTV-8, a television drama channel.
===2004–2010===
CCTV3 200410 ident 1.png
CCTV3 200410 ident 2.png
CCTV3 200410 ident 3.png
CCTV3 200410 ident 4.png
CCTV3 200410 ident 5.png
CCTV3 200410 ident 6.png
CCTV3 200410 ident 7.png
===September–December 2010 ===
CCTV3 201009 ident 1.png
===2010–2012 ===
CCTV3 201009 ident 2a.png|In this ident, the channel's slogan "Life is a stage (生活就是舞台)" is placed under the logo.
CCTV3 201009 ident 2b.png|The same ident, with 2011 on-screen bug
===2010–2013===
CCTV3 201012 ident 1a.png|Initially this ident was used daily, but since January 23, 2011 it was reduced to Sundays only until May 26, 2013.
CCTV3 201012 ident 1b.png|The same ident, with 2011 on-screen bug
CCTV3 201101 ident 1.png|Morning glory (Mondays only, January 17, 2021–May 27, 2013)
CCTV3 201101 ident 2.png|Higan flower (Tuesdays only, January 18, 2011–May 28, 2013)
CCTV3 201101 ident 3a.png|Lily (Wednesdays only, January 19, 2011–May 29, 2013)
CCTV3 201101 ident 3b.jpeg|Lily (Wednesdays only, HD)
CCTV3 201101 ident 4.png|Lily (Thursdays only, January 20, 2011–May 30, 2013)
CCTV3 201101 ident 5.png|Carnation (Fridays only, January 21, 2011–May 31, 2013)
CCTV3 201101 ident 6.png|Mountain Lotus Leaves (Satudays only, January 22, 2011–May 25, 2013)
CCTV3 201101 ident 7.png|2011 Chinese New Year ident, 1st variant
CCTV3 201101 ident 8.png|2011 Chinese New Year ident, 2nd variant
CCTV3 2012 ident 1.png|A 2012 ident with a short-lived slogan: "Agglomerating Colorfulness, Delivering Happiness (凝聚缤纷，传递幸福)".
CCTV3 2012 ident 2.png|A 2012 ident with the channel‘s main slogan "Life is a stage" over the logo.
CCTV3 2012 ident 3.jpeg|2012 Chinese New Year ident, 1st variant 
CCTV3 2012 ident 4.png|2012 Chinese New Year ident, 2nd variant
CCTV3 2012 ident 5.png|2012 Labor Day ident
CCTV3 20120522 ident 1.png|A variant of Morning glory ident, with the channel’s slogan placed under the logo. This screenshot was taken from a promo celebrating the 70th anniversary of Yan’an Literature and Art Forum.
CCTV3 2012 ident 6.png|2012 countryside ident. It was still in use after the introduction of the 2013 logo.
CCTV3 2012 ident 7.png|2012 Mid-Autumn Festival ident
CCTV3 2012 ident 8.png|2012 National Day ident
On December 6, 2010, CCTV-3 introduced a new ident and graphic package featuring a series of flowers: Moring glory, higan flower, yellow and green lily, blue carnation and mountain lotus leaves. The branches of flowers, with butterflies flying around them, resemble the traditional Chinese character "藝" (Art). It is the first graphic package produced in high definition for the channel.
Since January 17, 2011, CCTV-3 began to use single-colored versions of the December 2010 graphic package on a weekly basis: Morning glory for Monday, higan flower for Tuesday, yellow lily for Wednesday, green lily for Thursday, blue carnation for Friday and mountain lotus leaves for Saturday. As for the original version, it could be seen on Sundays.
However, a new silver graphic package replaced the flower-themed ones on January 1, 2012, while the idents were retained.
During traditional Chinese festivals and other occasions, variant idents with the traditional Chinese character "藝", particularly in 2012, were used.
*2nd variant of 2011 Chinese New Year ident
*Advertisements of CCTV-3 on Monday, May 22, 2012(special ident included)
*2nd variant of 2012 Chinese New Year ident
*2012 Labor Day ident
*2012 countryside ident
*2012 Mid-Autumn Festival ident
*2012 National Day ident
===2013–2016===
CCTV3 201305 ident 1c.png|1st variant, small logo, 4:3
CCTV3 201305 ident 1b.png|1st variant, larger logo, 16:9
CCTV3 201305 ident 1a.png|1st variant, smaller logo, 16:9
CCTV3 201305 ident 2a.png|2nd variant, larger logo, 4:3
CCTV3 201305 ident 2b.png|2nd variant, smaller logo, 4:3
CCTV3 201305 ident 2c.png|2nd variant, larger logo, 16:9
CCTV3 201305 ident 2d.png|2nd variant, smaller logo, 16:9
CCTV3 201305 ident 3a.png|3rd variant, larger logo, 16:9
CCTV3 201305 ident 3b.png|3rd variant, smaller logo, 16:9
CCTV3 201305 ident 4a.png|4th variant, larger logo, 4:3
CCTV3 201305 ident 4b.png|4th variant, smaller logo, 4:3 (note that at the time, the screenshot was taken from the channel's HD version which used both 16:9 and 4:3 versions of the graphic package)
CCTV3 201305 ident 4c.png|4th variant, larger logo, 16:9
CCTV3 201305 ident 4d.png|4th variant, smaller logo, 16:9
CCTV3 201305 ident 5.png|5th variant (Spring Festival)
CCTV3 201305 ident 6a.png|6th variant (Duanwu Festival), 4:3
CCTV3 201305 ident 6b.png|6th variant (Duanwu Festival), 16:9
CCTV3 201305 ident 7.png|7th variant (Qixi Festival)
CCTV3 201305 ident 8.png|8th variant (Mid-Autumn Festival)
CCTV3 201305 ident 9.png|9th variant (Chongyang Festival)
When the 2013 logo was introduced, the HD version of CCTV-3 used 16:9 format while the SD used 4:3 (until August 17, 2015, when it changed to 16:9). Therefore each of the first four idents has two versions—one with larger logo and another with smaller one—to cater both 4:3(full screen or 16:9 with letterbox) and 16:9(full screen or 4:3 with pillarbox) feeds.
====2014====
CCTV3 2014 ident 1.png
CCTV3 2014 ident 2.png
====2015====
CCTV3 2015 ident 1.png|The ident, on some occasions, could be seen during signing on.
===2016–2019, 2019–present (midnight only)===
CCTV3 201601 ident 1.png
CCTV3 201601 ident 2.png
CCTV3 201601 ident 3.png
CCTV3 201601 ident 4.png
CCTV3 201601 ident 12.png
CCTV3 201601 ident 5.png
CCTV3 201601 ident 6.png
CCTV3 201601 ident 7.png
CCTV3 201601 ident 8.png
CCTV3 201601 ident 9.png
CCTV3 201601 ident 10.png
CCTV3 201601 ident 11.png
CCTV3 201601 ident 13.png
CCTV3 201601 ident 14.png
CCTV3 201601 ident 15a.png|While the rest of the idents used simultaneously were replaced by new idents on September 30, 2019, this one continued to use until now.
CCTV3 201601 ident 15b.png|An ident of CCTV-3 being broadcasted on CCTV-4K, CCTV’s ultra-high definition channel.
CCTV3 201601 ident 16.png|Spring Festival
CCTV3 201601 ident 17.png|Qingming
CCTV3 201601 ident 18.png|Qixi Festival
CCTV3 201601 ident 19.png|Mid-Autumn Festival
CCTV3 201601 ident 20.png|Chongyang Festival
CCTV3 201601 ident 21.jpeg|The 2015 ident, with the color of the logo changed, was still in use until 2019.
Even though festival-themed idents for CCTV-3 had already produced in 2016, the next three years saw other idents being broadcasted on the channel.
CCTV3 2017 ident 1.png|2017 Chinese New Year ident
CCTV3 2017 ident 2.png|2017 Mid-Autumn Festival ident
CCTV3 2018 ident 1.png|2018 Chinese New Year ident, 1st variant
CCTV3 2018 ident 2.png|2018 Chinese New Year ident, 2nd variant 
CCTV3 2019 ident 1.png|2019 New Year ident, 1st variant 
CCTV3 2019 ident 2.png|2019 New Year ident, 2nd variant (Noted that the on-screen bug, a bit different from the actual one, on the upper left corner was added by CCTV-3’s social media)
CCTV3 2019 ident 3.png|2019 Chinese New Year ident, 1st variant (Noted that the on-screen bug, a bit different from the actual one, on the upper left corner was added by CCTV-3’s social media)
CCTV3 2019 ident 4.png|2019 Chinese New Year ident, 2nd variant
===2019–2020===
====September–December 2019====
CCTV3 201909 ident 1.png
====January–July 2020====
CCTV3 202001 ident 1.png
CCTV3 202001 ident 2.png
CCTV3 202001 ident 3.png
CCTV3 202001 ident 4.png
CCTV3 202001 ident 5.png
CCTV3 202001 ident 6.png|2020 Chinese New Year ident
====July 2020–December 2020====
CCTV3 202007 ident 1.png
CCTV3 202011 ident 1.png|The screenshot was taken from a program rebranding promo in November 2020.
===December 2020–February 2021===
CCTV3 202101 ident 1.png
CCTV3 202101 ident 2a.png|The text on the sign read, "Hello 2021 (你好 2021)".
CCTV3 202101 ident 2b.png|The same ident, with the text on the sign changed to "Variety Show Channel, Life Is A Stage (综艺频道，生活就是舞台)".
CCTV3 202102 ident 1.png|2021 Chinese New Year ident
Although the new idents began to use on the last day of 2020, it was not until February 2021 that the channel’s new graphic package was introduced.
===2021–present ===
CCTV3 202103 ident 1.png
CCTV3 202103 ident 2.png
The March 2021 uses the same snippet as that of December 2020, but has an alternative ending.
===April 4, 2021===
CCTV3 20210404 ident 1.png|2021 Qingming ident
====April–May 2021 ====
CCTV3 202105 ident 1.png|2021 Labor Day ident, in which the 2013 logo was reintroduced
CCTV3 202105 ident 2.png|2021 Labor Day ident, the scene appears right after the 2013 logo
====June 14, 2021====
CCTV3 202106 ident 1.png|2021 Duanwu Festival ident
Category:CCTV