United States presidential election, 1928

The United States presidential election of 1928 was the 36th quadrennial presidential election, held on Tuesday, November 6, 1928. Republican Incumbent President Herbert Hoover defeated Democratic businessman Henry Ford, and Farmer–Labor Presbyterian minister Norman Thomas.
Hoover faced little opposition to his renomination at the 1928 Republican National Convention, achieving the nomination on the first ballot. On the Democratic side, the party leadership looked towards a candidate that could champion economic success in the midst of an economy that had seen some isolation-driven stagnation since late 1927. Businessman and Senator Henry Ford stepped in and received little opposition to his nomination.
On the Farmer–Labor side, the newly constituted party nominated Norman Thomas, a Presbyterian minister from the Socialist Party of America. The election marked the first test for the Federated Farmer–Labor Party, which had previously supported Senator Robert M. La Follette Sr. in his 1924 third-party run as a Progressive.
Hoover focused on championing the successful aspects of his presidency, while also promising changes in economic policy including reducing poverty and reopening the economy to global markets. Ford focused on attacking some of the unpopular policies of the Hoover administration, and tried to use his progressive business experiences and practices to his advantage. Though he ultimately emerged a distant second to Hoover, his campaign was the strongest of the post-Wilson Democratic presidential campaigns. He enjoyed strong support in the south and narrowly won his home state of Michigan. Thomas failed to win as many votes and states as La Follette had, but nonetheless achieved a strong result for a third party, which launched the Farmer–Labor coalition towards an impressive result in the 1930 congressional elections.
Category:Presidential elections in the United States