STV Central

==Scottish Television (first era)==
===1957–1960===
===1960-1965===
===1965–1969===
==STV (first era)==
===1969–1985===
==Scottish Television (second era)==
===1985–1989===
===1989–2000===
===1989–1990 (ITV)===
Scottish Television had used their version of the ITV 1989 generic, but only for a short period of time.
==Scottish TV==
===2000–2003===
In February 2000, the station renamed itself to Scottish TV and introduced a new box logo. The new logo was created by ISO Design, while the idents featured music composed by Savalas.
===2003–2006===
New idents for Scottish TV and Grampian TV were launched on January 6, 2003. The new idents were based on the personality idents used by ITV1 in England and Wales, but uses the Scottish and Grampian logos instead of ITV1's logos. In addition, some idents featured presenters of local programmes. With the move, the top blank portion of the square logos was removed.
*Digital Spy - News Extra: STV rebrand
==STV (second era)==
===2006–2009===
On May 30, 2006, the branded Channel 3 television services in Scotland, Scottish TV and Grampian TV, were replaced by the further-truncated umbrella brand STV. The new identity was created by STV themselves and Edinburgh-based Elmwood Design.
:"The new brand positioning is based on a vision to be Scotland’s essential source of information and entertainment. The identity is based on a contemporary blue ‘s’, which hints at bringing all of Scotland together whilst reflecting both the new positioning and the heritage of the Scottish TV brand. (...)
:A range of new on-screen idents combine new faces with stunning locations across the country to represent a fresh, contemporary Scotland, centred on the blue letter ‘s’ which will become the symbol of the stations."
:- Elmwood Design
===2009–present===
====2009–2014====
STV got a new look on March 23, 2009. The new logo and idents were created by Bruce Dunlop and Associates.
*Campaign - STV revamps logo for second time in three years
====2014–present====
On June 2, 2014, STV launched a new look designed by DixonBaxi. The new look features the previous 2009 logo, however, three light blue arcs are present around the triangle.
Category:Television channels in Scotland
Category:Local television stations in the United Kingdom
Category:Television channels in the United Kingdom
Category:STV Group
Category:ITV
Category:Glasgow
Category:Scotland
Category:1957
Category:1950s
Category:United Kingdom
Category:ITV franchises
Category:Television channels and stations established in 1957