Rich Lambert

Richard "Make the Investors Rich" Lambert is the Creative Director of The Elder Scrolls Online. Why he is called "Creative" director is unknown, as he primarily panders to fans through nostalgia instead of coming up with original, creative ideas. Lambert is frequently involved in controversies, managing to disappoint PvP players, story players, long time fans, and casual players all at the same time.[https://www.reddit.com/r/elderscrollsonline/comments/yylvi8/rich_lambert_needs_a_pr_team/ He has also admitted to overworking his employees to put out poorly recieved content.Elder Scrolls Online’s Rich Lambert admits to ‘some’ crunch at the studio | Massively Overpowered