The Walt Disney Video World of Colour Competition

The Walt Disney Video World of Colour Competition is a home video promotional contest that was featured on a handful of Disney video releases in the United Kingdom in 1983.
According to the video, the contest, the first ever on videotape itself, was held in the UK to promote the release at the time of ten titles on video, including "two spectacular firsts and another great Herbie movie". The promo boasted 40,000 pounds worth of prizes to be won in the contest. The first prize, of four, was two trips for four to Disneyland for a week. The winners would fly from London to Los Angeles on the airline, British Caledonian, and stay at Hilton at the Park. Another prize was a set of luxury-fitted kitchens from Gruco the Friendly Kitchen, with a refrigerator and underbuilt oven. Altogether, these prizes amounted to 10,000 pounds. For the runners-up, there were 25 Walt Disney clocks and 25 Mickey Mouse dolls.
The ten titles were split into two sections (five titles each) to make the contest easier. The first group of titles (whose due date was on July 2) consisted of Disney's Greatest Dog Stars, Disney's Greatest Villains, Snowball Express, The Watcher in the Woods, and Unidentified Flying Oddball (there known as The Spaceman and King Arthur). The second group of titles (whose due date was on October 1) consisted of Herbie Rides Again, The Castaway Cowboy, Old Yeller, The Many Adventures of Winnie the Pooh, and One Little Indian.
The objective of the contest is for viewers to watch each of the five films in either group and watch for a color mentioned in those films, which will refer to an object. Viewers must explain what the color is and what object that color refers to and write them down on a postcard. In addition, viewers must also write down what they believe the most colorful Disney character is and why in less than twenty words. The film then begins.
After the film ends, the contest objective is repeated. The winners would be notified directly, with results to be published in the UK Disney Magazine.
Category:Disney videos and DVDs
Category:Promotional shorts