Loading

Loading Entertainment Media was a Brazilian free-to-air TV network featuring geek and gaming content, eSports, Asian productions - anime, tokusatsu, Korean dramas, K-pop music, etc. -, cartoons, series and films; at the same former MTV Brasil' channels (occupied by Ideal TV until then) and physical structures (a building originally used by Rede Tupi).
==July–August 2020 (pre-launch)==
Loading entretenimento.png|Pre launch logo registered on Instituto Nacional da Propriedade Industrial (INPI) on July 30, 2020. 
Loadingprelaunch.png|Pre launch logo registered on Instituto Nacional da Propriedade Industrial (INPI) on August 5, 2020. 
==November 2020 (unused)==
==2020–2021==
The official logo was unveiled on November 11, 2020, when it announced its launch and contributors on social media. The network started broadcasting on December 3, 2020, but officially launched on December 7.
However, Loading ended all their original programming and fired all their employees in May 27, 2021 after their master sponsor leaving the project. In November 28, the network ended officially their activities and their signals was replaced once again by Ideal TV.
==See also==
* Ideal TV
* Mais Geek - Former Otaku-themed variety show broadcasted on PlayTV, Loading and Band.
Category:Loading
Category:Spring Comunicação
Category:Entertainment television channels in Brazil
Category:Defunct television stations in Brazil
Category:São Paulo (city)
Category:Brazil
Category:Television channels and stations established in 2020
Category:Television channels and stations disestablished in 2021
Category:2020s
Category:2020
Category:Defunct television networks in Brazil