Waldenbooks

In the 1980s, Waldenbooks featured a special section of the store they called the "Muppet Mart", which featured Muppet-related merchandise. Around the same time, Henson Associates also partnered with Waldenbooks to support the charity Reading is Fundamental. 
While no exclusive merchandise was available, there were marketing items created exclusively for the promotion. 
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File:Boobermuppetmart.JPG|Boober Fraggle and Waggleby wall posterillustration from Boober's Colorful Soup
File:Swedishchefmuppetmart.JPG|The Swedish Chef hanging poster
File:Waldenbooks Muppet Babies bookmarks.jpg|Muppet Babies bookmarks1988
File:Waldenbooks Reading is Fundamental 1988 Muppet Babies poster.jpg|Muppet Babies Reading is Fundamental poster1988
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Category:Marketing Tie-Ins