Personifictation

As soon as the effect of a metaphor consists in describing things or events in terms of life and movement, we are on the road to personification. To represent the incorporeal and the inanimate as a person is the soul of all myth-making and nearly all poetry. Strictly speaking, however, the process does not follow the course just indicated. There is no question of first conceiving something as lifeless and bodiless and then expressing it as something that has body, parts and passions. No; the thing perceived is conceived as having life and movement in the first place, and such is the primary expression of it, which is no afterthought.
—J. Huizinga, Homo Ludens: A Study of the Play-Element in Culture