Ruffles

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= Ruffles (potato chips) =
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From Wikipedia, the free encyclopedia
Ruffles
https://upload.wikimedia.org/wikipedia/commons/thumb/1/18/Ruffles_brand_logo.png/200px-Ruffles_brand_logo.png	https://upload.wikimedia.org/wikipedia/commons/thumb/1/18/Ruffles_brand_logo.png/200px-Ruffles_brand_logo.png
https://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Opened_bag_of_Ruffles_All_Dressed_potato_chips_%28cropped%29.jpg/220px-Opened_bag_of_Ruffles_All_Dressed_potato_chips_%28cropped%29.jpg
Opened bag of Ruffles All Dressed potato chips	https://upload.wikimedia.org/wikipedia/commons/thumb/d/db/Opened_bag_of_Ruffles_All_Dressed_potato_chips_%28cropped%29.jpg/220px-Opened_bag_of_Ruffles_All_Dressed_potato_chips_%28cropped%29.jpg
Opened bag of Ruffles All Dressed potato chips
Product type 	Potato chips
Owner 	PepsiCo
Produced by 	Frito-Lay
Country 	United States
Introduced 	1948; 76 years ago
Markets 	Worldwide
Previous owners 	Bernhardt Stahmer
Tagline 	Ruffles have RRRidges.
Website 	ruffles.com
Ruffles (known as Lays Maxx or Lays Max in some countries and Walkers Max, Walkers Max Double Crunch or Walkers Max Strong for the UK and Ireland markets, and Lays Ondas for Peru) is an American brand of  crinkle-cut potato chips. The Frito Company acquired the rights to Ruffles brand potato chips in 1958 from its creator, Bernhardt Stahmer, who had adopted the trademark in 1948. Frito merged with H.W. Lay & Co. in 1961 to form Frito-Lay. In India, when this product was introduced in 1995, it was branded “Ruffles Lays”, though it would be renamed to Ruffles in the late 90s.[citation needed]
== Flavors ==
Ruffles are produced in a variety of flavors and presentations in addition to traditional potato chip flavors, although some of these variants are produced exclusively for regional markets. Existing varieties include: sour cream & onion, cheddar & sour cream, cheese, barbecue, salt & vinegar, cream cheese, and hot wings.
In Canada, a unique Ruffles flavor known as All-Dressed, a mix of ketchup, barbecue, and salt & vinegar flavors, is the most popular in the country.[citation needed]
In Mexico, it has already been sold in the flavors of jamón, buffalo salsa, and chile con queso. In Brazil, it has an exclusive flavor: onion and parsley, but it also has other limited flavors like yakisoba, stroganoff, honey mustard, pepperoni, feijoada, burritos, ribs, pizza and lime.
== Marketing ==
In 2013, a mascot was introduced in Brazil in the Ruffles commercials: a potato with pants and sunglasses called Batatito that appeared in commercials aimed at the adult audience. The character was also used in commercials throughout the rest of Latin America. Batatito's last appearance was in 2017 appearing in a commercial for the lime flavor appearing alongside the Pepsi Twist mascots, and also being the only time he appeared on the packaging.
== See also ==
* McCoy's (similar UK product)
* Seabrook (similar UK product)
* Chitato (similar product)
* List of brand name snack foods
== References ==
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== External links ==
* Official website https://upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png
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Categories: 
* Brand name potato chips and crisps
* Brand name snack foods
* Frito-Lay brands
* Products introduced in 1948
* This page was last edited on 26 May 2024, at 06:16 (UTC).
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