WCOW-TV

WCOW-TV, virtual channel 38 (UHF digital channel 26), is an NBC-affiliated television station licensed to Winchester, Alabama, United States. The station is owned by Gray Television.
==History==
===Prior history of the channel 38 allocation in Winchester===
===Early history===
In 1977, ABC moved its Winchester affiliation to the higher-rated WSEH-TV (channel 11).
===Winchester University era===
Warner's ambitious ownership of the station would not last forever, however. In 1979, the company sold WCOW to the Winchester University (owner of PBS member station W???), as it moved to concentrate solely on its film, television, and music investments.
By the fall of 1980, and for the rest of the University's ownership, channel 38's entire programming lineup and on-air look resembled those of a public television station rather than a typical network affiliate. The station preempted enormous amounts of NBC's programming and commercial breaks during the programs (even though NBC was far less tolerant of preemptions than CBS and ABC at the time), while filling the gaps between the commercial breaks with pledge drive announcements, and ran underwriting advertisements at the beginning and/or end of NBC programs.
==Branding==
===Slogan history===
*1977-1978 - 
*1978-1979 - 
*1979-1981 - 38, Proud as a Peacock! (localized version of NBC's 1979-81 slogan)
*1981-1982 - 38, Our Pride is Showing (localized version of NBC's 1981-82 slogan)
*1982-1983 - 
*1983-1984 - 
*1984-1986 -