Libidinal engineering

... desire is always the result of processes of libidinal engineering — and at the moment, our desire is manipulated by capital's army of PR [Mark Fisher]
 ‘Libidinal engineering’ is a reference to the action of deliberately altering the libidinal matrix of humans, such as through images as in advertising — such as making cigarettes seem to be an object of sexiness, or a person, such as a politician, to increase in its rating of sexiness among a demographic. Less colloquially it is applying the principles of engineering in the alteration of the libidinal. See similarly social engineering. 
Commentators on libidinal engineering: Lyotard, Land, Mark Fisher, Xenogothic
The desire-revolution was won by capital and its libidinal engineers, as the counterculture's Promethean ambitions to transform life and social relations were translated into privatised pleasures. Now, we are locked into habit-loops and a radically fragmented time by what Matteo Pasquinelli has called 'libidinal parasites'. But ascetic withdrawal will not provide us with a way out - we need instead to counter capital's monopolisation of desire with our own forms of libidinal engineering. [Mark Fisher 14]