Babies "R" Us

Babies "R" Us was a renowned specialty retailer that focused on providing top-quality baby products to customers across the United States. As a subsidiary of Toys "R" Us, the brand offered exceptional baby products since its first store opened in Westbury, New York, in 1996. Over the years, Babies "R" Us had expanded and at its peak operated around 260 locations throughout the United States.
With a focus on newborns and infants, Babies "R" Us provided an extensive range of baby products in its stores, from clothes, diapers, car seats, strollers, toys, games and more. The brand was dedicated to helping new parents find everything they need to provide their little ones with the best care possible.
However, both Babies "R" Us and Toys "R" Us went bankrupt in 2018, leading to the closure of all their stores. While the parent company TRU Kids Brands/Toys "R" Us still asserts ownership over Babies "R" Us and has had a noted comeback, Babies "R" Us has not had the success in returning that their sister Toy brand has. The Babies "R" Us website initially used after the bankruptcy and liquidation as an e-commerce site to purchase their products, however the website is no longer a dedicated purchasing site. While Kids "R" Us became defunct in 2003, Babies "R" Us remains a recognizable brand.
Babies "R" Us was able to reopen a flagship store within the American Dream Mall in Rutherford, New Jersey. This new type of Babies "R" Us store includes brand new features such as Nursery Design Center, Stroller Test Track, and a Car Seat Installation Experience, according to their website. As of December 2023, the website has a message stating, "The registry and website are designed specifically for the store at American Dream."https://www.babiesrus.com/ Another message at the bottom mentions visiting Toys "R" Us to shop for toys and to sign up for email updates. This speaks to the promise that under this new type of store, Babies "R" Us may have more brick and mortar stores in the future.
==See also==
*Toys "R" Us - Owner
*Kids "R" Us - Sister brand
*Buy Buy Baby - Competitor
==External links==
* Babies "R" Us on USA Store Fanon Wiki
Category:Retailers
Category:Stores
Category:Kids stores
Category:Baby stores
Category:Department stores
Category:Discount stores
Category:Retailers by type
Category:Specialty stores
Category:Toys"R"Us
Category:Mall Retailers
Category:Retailers that filed for bankruptcy
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Category:Companies founded in the United States