Cheer (cheese)

==Red Coon==
===1931—1959===
The controversial name of the brand is attributed to Philadelphian man Edward William Coon, who patented a method of speeding up the maturation of cheese; a method known as 'cooning'. The name is also however widely considered a racial slur against people of colour, & throughout its history, various campaigns to change the name have taken place, particularly amongst Australia's First Nations communities. The brand and its owners routinely defended the name, referring to it as a homage the iconic cheese-maker, and not an intentional slur.
==Coon==
===1959—2005===
===2006—2014===
The red stripe on the packaging is a reference to the red wax covering on the product in its early days.
===2014—2021===
==Cheer==
===2021—present===
In 2020, following global Black Lives Matter protests, Saputo stated that they will seek to change the name of the brand. In January 2021, they announced the new name of the brand; Cheer. The new name took effect in late-June 2021.
Category:Cheese
Category:Saputo Inc.
Category:Food and drink
Category:Food and drink in Australia
Category:Australia
Category:1931