NIC - Decay (2025, United Kingdom)

Description: We see a letterboxed shot of a woman's smile. She then lifts a cigarette up to her lips and takes a puff. When the smoke clears, however, her lipstick looks dull and powdery, and her skin is duller. One puff later, her lips are chapped and her teeth are stained brown. This continues until the smile is an ugly, cancerous frown with missing teeth. The screen fades to black, as the words "Don't let smoking take your smile" appear alongside the NIC logo.
FX/SFX: Live-action.
Sounds: We hear only the cigarette being lit and the progressively harsher breathing of the woman.
Availability: Found on some YouTube channels, as well as the NIC's official YouTube and PeerTube channels.
Scare Factor: High to Nightmare. The woman's mouth can easily disturb viewers. The silence doesn't help.
Trivia: This PIF was partially inspired by Quitline - Mouth Cancer (2006, Australia & New Zealand).
Category:United Kingdom
Category:Anti-smoking PIFs
Category:High-rated PIFs
Category:Nightmare-rated PIFs
Category:Northumberland Information Collective