Direct Line

==1985–1995==
Although the red telephone mascot was introduced in 1989, it was not featured in the logo until 1995.
==1995–2000==
==2000–2006==
In 2000, the 1995 logo received a modest update. Even though a new logo was introduced in mid-2005, some adverts and its website still included this logo up until early 2006.
==2005–2020==
===2005–2014===
The mouse was added, the text was changed to lowercase, the text colour became black and a red line underneath the wordmark was added in mid-2005. A new slogan "A Good Deal Better" was also introduced the year after and was used until early 2011.
===2014–2020===
In late August 2014, the wordmark's typeface changed from Avenir to Museo Sans with the launch of a new TV ad campaign and a slogan, "Can your insurance do that?". However, the iconic symbol remained unchanged.
==2020–present==
On March 6, 2020, Direct Line introduced a new logo after almost 6 years, ditching the mouse, changing the wordmark to an altered version of PX Grotesk and making the red line bolder. Along with it came a new TV ad campaign and a slogan, We're On It. Newer TV ads involve characters from TV shows & movies such as Bumblebee and Teenage Mutant Ninja Turtles.
Category:Direct Line Group
Category:Vehicle insurance
Category:Home insurance
Category:Life insurance
Category:Travel insurance
Category:Life insurance
Category:Pet insurance
Category:Landlord insurance
Category:Insurance
Category:Defunct in some countries
Category:Insurance companies in Spain
Category:Insurance companies in the United Kingdom
Category:Bromley
Category:London
Category:England
Category:United Kingdom
Category:1980s
Category:1985