ITV4

==2004 (unused)==
Prior to its launch, ITV4 used a similar logo to the other ITV channels at the time. The logo was not used as ITV planned to change their branding 2 months after the channel's launch.
==2005–2013==
ITV4 was launched on 1 November 2005, using the new ITV logo from the start & adopting it over two months before the rest of the network. The identity was created by Red Bee Media, with idents based on a concept of "collision of opposites", where one initial scene would be altered to become something different.
*Branding > ITV Network > ITV 4 > 2005 to 2007 - TVARK
*ITV4 : 2005 Presentation - The Ident Gallery
The original idents were replaced by new computer animated ones in September 2007, made for ITV Creative and produced by Slinky Pictures; created and directed by Juan Garcia and co-directed by Michelle Yu.
*Animation - Xuasus (requires Flash)
*ITV4 : 2007 Presentation - The Ident Gallery
*ITV 4 Branding - Michelle Yu on Vimeo, February 22, 2010
==2013–2022==
As part of the ITV rebranding on 14 January 2013, ITV4 received a slate-grey version of the 2013 ITV logo, establishing ITV4 as both the "home of sport and cult classics" and a "man club", with idents featuring viewer-nominated "dreams come true" (for example, driving a Rolls Royce into a swimming pool), & channel promotions including pub factoids.
*ITV1 to become 'ITV' in major corporate rebrand - Digital Spy, November 16, 2012
==2022–present==
Category:Television channels in the United Kingdom
Category:ITV
Category:2005
Category:ITV plc
Category:ITV4
Category:Television channels
Category:United Kingdom
Category:Television channels and stations established in 2005