MUAB

(channel 43) is a television station licensed to Glitzville, Mushroom Kingdom, serving Rogueport as an affiliate of MyNetworkTV. It is owned by Gray Television alongside CBS affiliate MAEL (channel 10).
==History==
===Independent years===
The station first signed on the air on October 23, 1987; WLYB was originally owned by the Gaylord Broadcasting Company to give Rogueport viewers a new independent station after former leading independent WRPM-TV became a charter affiliate of the then-new Fox network.
Originally, WLYB's schedule consisted of cartoons, syndicated off-network sitcoms, movies, religious programs, and syndicated programming that hadn't been cleared in Rogueport since WRPM affiliated with Fox. Despite this, WRPM immediately overtook WLYB in the ratings.
During this time as part of Gaylord's strategy of establishing regional superstations, it almost immediately appeared on several cable systems across the Mushroom Kingdom, competing with a Toad Harbor-based independent station owned by eventual WB owner Turner Broadcasting System, MTVN (now an NBC owned-and-operated station). The station was dropped from most cable providers outside Rogueport in the 1990s as those communities established WB affiliates with market exclusivity, and is now mostly no longer seen outside the Rogueport market.
On August 14, 1990, Gaylord sold WLYB to Cannell Broadcasting, headed by actor/writer/director Stephen J. Cannell. Though the station performed adequately in the ratings under Cannell ownership, the company was unable to overtake WRPM. On September 5, 1994, Malrite Communications, owner of CBS affiliate MAEL (channel 10), entered into a local marketing agreement with Cannell, which retained ownership of WLYB, though the station was now managed in tandem with MAEL.
During its waning years as an independent station, WLYB was the Rogueport home of the various Star Trek series (Deep Space Nine was in production then) from Paramount Television, and also carried the Action Pack (which aired on WLYB from 1994 until 1997) and Prime Time Entertainment Network.
=== WB affiliation ===
On January 11, 1995, WLYB became a charter affiliate of The WB Television Network (co-owned by Time Warner and Tribune Broadcasting).
When the Federal Communications Commission began allowing television duopolies in 2000, Raycom purchased channel 43 outright on May 10 of that year.
=== The Block ===
In the spring of 2002, WLYB rebranded itself to 43 The Block (while WAEL underwent a similar makeover to become WAEL 10). The Block was phased out in 2005 for WB 43 and later My 43.
In 2005, WLYB began carrying The Tube Music Network on digital subchannel 43.2; the network ceased operations on October 1, 2007.
=== MyNetworkTV affiliation ===
On January 24, 2006, the Warner Bros. unit of Time Warner and CBS Corporation announced that the two companies would decrease their emphasis on The WB and UPN and combine most of the networks' respective programming to create a new network called The CW, which would launch on September 18, 2006. Nearly one month after the CW launch announcement, on February 22, 2006, News Corporation announced the launch of a new network of it's own called MyNetworkTV, to affiliate with stations left out of The CW's affiliation deals.
WLYB shut down its analog signal, over UHF channel 43, on June 12, 2009, the official date in which full-power television stations in the United States transitioned from analog to digital broadcasts under federal mandate. The station's digital signal continued to broadcasts on its pre-transition UHF channel 50. Through the use of PSIP, digital television receivers display the station's virtual channel as its former UHF analog channel 43.
On March 7, 2006, six days after competitor WRXT signed a deal to affiliate with The CW, WLYB was announced as an affiliate of MyNetworkTV, along with a small number of other Raycom Media-owned stations. On July 14, 2006, WLYB began using its new on-air logo (which was based on MyNetworkTV's logo scheme), and began branding as My 43, WLYB in its promos and legal identifications in anticipation of the launch of MyNetworkTV.
On August 24, 2015, WLYB reverted back to an updated version of it's former "The Block"-era logo, though with the "my" from the MyNetworkTV default imaging added to the left of the script-texted "43".
== Digital television ==
=== Digital channels ===
WLYB began broadcasting in the 720p high definition format after the station switched its affiliation from The WB to MyNetworkTV in September 2006. The 10 p.m. newscast airing on WLYB is also broadcast in 720p, even though MAEL itself produces its newscasts in the 1080i format commonly used by CBS affiliates.
== Programming ==
Outside of the MyNetworkTV schedule, syndicated programming on WLYB includes Jerry Springer, Maury, Extra, Inside Edition, TMZ on TV. Occasionally, WLYB may air CBS network programs whenever sister station WAEL is unable to in the event of extended breaking news or severe weather coverage, a scheduled local special, or other scheduling conflicts.
=== Current Programming Schedule ===
 	MON 	TUE 	WED 	THU 	FRI 	SAT 	SUN
4:00 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
4:30 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
5:00 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
5:30 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
6:00 am 	Maury 	Maury 	Maury 	Maury 	Maury 	The Tom and Abby Show
(back-to-back episodes)	The Tom and Abby Show
(back-to-back episodes)
6:30 am 	Maury 	Maury 	Maury 	Maury 	Maury 	The Tom and Abby Show
(back-to-back episodes)	The Tom and Abby Show
(back-to-back episodes)
7:00 am 	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning Saturday	The Tom and Abby Show
7:30 am 	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning Saturday	Public Affairs
8:00 am 	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning Saturday	WAEL News 10 This Morning Sunday
8:30 am 	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning	WAEL News 10 This Morning Saturday	WAEL News 10 This Morning Sunday
9:00 am 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Tom & Jerry 	Family Matters
9:30 am 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Tom & Jerry 	Family Matters
10:00 am	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	Tom & Jerry 	The Nanny
10:30 am	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	Tom & Jerry 	The Nanny
11:00 am	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	Tom & Jerry 	Rogueport Now
11:30 am	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	WAEL News 10 Late Morning	Tom & Jerry 	Rogueport Now
12:00 pm	Inside Edition 	Inside Edition 	Inside Edition 	Inside Edition 	Inside Edition 	For All My Family 	Tom & Jerry
12:30 pm	WAEL News 10 Noon Plus 	WAEL News 10 Noon Plus 	WAEL News 10 Noon Plus 	WAEL News 10 Noon Plus 	WAEL News 10 Noon Plus 	For All My Family 	Tom & Jerry
1:00 pm 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	Laverne & Shirley 	Tom & Jerry
1:30 pm 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	WAEL News 10 at 1 	Laverne & Shirley 	Tom & Jerry
2:00 pm 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Happy Days 	Tom & Jerry
2:30 pm 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Jerry Springer 	Happy Days 	Tom & Jerry
3:00 pm 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	Mama’s Family 	Mama’s Family
3:30 pm 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	WAEL News 10 at 3 	Mama’s Family 	Mama’s Family
4:00 pm 	Maury 	Maury 	Maury 	Maury 	Maury 	The Jeffersons 	The Jeffersons
4:30 pm 	Maury 	Maury 	Maury 	Maury 	Maury 	The Jeffersons 	The Jeffersons
5:00 pm 	Extra 	Extra 	Extra 	Extra 	Extra 	Rosie 	Rosie
5:30 pm 	Extra 	Extra 	Extra 	Extra 	Extra 	Rosie 	Rosie
6:00 pm 	Inside Edition 	Inside Edition 	Inside Edition 	Inside Edition 	Inside Edition 	Inside Edition Weekend 	Inside Edition Weekend
6:30 pm 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30 	WAEL 10 News at 6:30
7:00 pm 	WAEL 10 News at 7 	WAEL 10 News at 7 	WAEL 10 News at 7 	WAEL 10 News at 7 	WAEL 10 News at 7 	WAEL 10 News at 7 	WAEL 10 News at 7
7:30 pm 	TMZ on TV 	TMZ on TV 	TMZ on TV 	TMZ on TV 	TMZ on TV 	Inside Edition Weekend 	Inside Edition Weekend
8:00 pm 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8
8:30 pm 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8 	WAEL 10 News at 8
9:00 pm 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9
9:30 pm 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9 	WAEL 10 News at 9
10:00 pm	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10
10:30 pm	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10 	WAEL 10 News at 10
11:00 pm	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	Paid Programming 	Paid Programming
11:30 pm	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	Paid Programming 	Paid Programming
12:00 am	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	Paid Programming 	Paid Programming
12:30 am	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	MyNetworkTV Programming 	Paid Programming 	Paid Programming
1:00 am 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Paid Programming 	Paid Programming
1:30 am 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Mama’s Family 	Paid Programming 	Paid Programming
2:00 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
2:30 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
3:00 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
3:30 am 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming 	Paid Programming
==Newscasts==
As of September 2017, WLYB broadcasts 63½ hours of locally produced newscasts each week (with 10½ hours on weekdays, six hours on Saturdays and five hours on Sundays), all of which are produced by sister station WAEL. In addition, WLYB also produces the sports wrap-up program Sports Extra which airs nightly during the final 15 minutes of the 10:00 p.m. newscast.
Under Gaylord ownership, WLYB formed a news department. The station debuted an hour-long late evening newscast, The Ten O'Clock News, on January 4, 1988.
WAEL now manages WLYB's news department, and produces the nightly 10:00 p.m. newscast under the title WAEL 10 News on My43 The Block. WAEL began broadcasting its local newscasts in high definition on October 21, 2007; the prime time newscast on WLYB was included in the upgrade. On May 16, 2011, WLYB debuted an hour-long weekday morning newscast airing from 7:00 to 8:00 a.m., as an extension of WAEL's WAEL 10 News This Morning.
As of September 21, 2015, WLYB expanded its evening newscasts on weekdays into a three-hour block from 8:00 to 11:00 p.m., with the addition of a two-hour-long newscast in the former timeslot. As a result of the expansion of its evening news programming, the station shifted the MyNetworkTV programming lineup out of prime time, moving it to 11:00 p.m. to 1:00 a.m. each weeknight. The following year, WLYB debuted 6:30 and 7 PM newscasts, and as of 2017, has added a two-hour-long newscast at 10 AM and hour-long newscasts at 1 and 3 PM.
Category:Former Raycom Media stations
Category:Channel 43
Category:Television channels and stations established in 1987
Category:MyNetworkTV affiliates
Category:Rogueport
Category:Mushroom Kingdom
Category:Former independent stations
Category:Former WB affiliates