Playtex

==Overview==
Playtex is a well known brand associated with bras and women's undergarments.
==Client==
Herman Phillips informed Don Draper and the staff that Playtex wanted a new campaign akin to the fantasy-oriented approach of competitor Maidenform. Paul Kinsey maneuvered his way onto the Playtex account after a boys' night out in which he concepted the pitch that all women want to be either Jackie Kennedy or Marilyn Monroe. ("Maidenform")
It is not clear if Playtex became a client with Sterling Cooper Draper Pryce when that agency was formed.
==External Links==
*Playtex On Wikipedia
*Official Site
Category:Client