Adore Me

Adore Me is a women’s underwear company based in New York City. The company manufactures and sells lingerie, sleepwear, swimwear, activewear, and other products.
 The brand offers products in sizes ranging from petite to plus. The 
company was started by Morgan Hermand-Waiche in 2010 while he was an MBA
 student at Harvard Business School.
== Service ==
The company uses a style quiz and associated algorithm to recommend products and sizes to customers. Adore Me currently offers three ways to shop on their website:
# Adore Me VIP: a monthly subscription box with lingerie from the 40-60 new designs that are released every month.
# Adore Me Elite Membership Program: a subscription-based membership 
launched in 2017 that lets customers try on items before they purchase 
them.
# Adore Me Pay As You Go (PAYG) service: allows customers to make a one-time purchase.
With a mobile app (both iOS and Android), 80% of Adore Me’s shopper traffic comes in from mobile.
== History ==
Adore Me was founded by Morgan Hermand-Waiche. 
He first got the idea of lingerie company in 2010 during his second year at Harvard Business School’s M.B.A program, when he couldn't find lingerie that was both high quality and affordable. Hermand-Waiche spent three years working at management consulting firm McKinsey & Company prior to Adore Me. where he met Romain Liot that will join the Adore Me project. Gary Bravard joined early on as co-founder.
Initial investors in Adore Me include Hermand-Waiche’s Harvard professors, and angel investors Fabrice Grinda and Jose Marin. The company officially launched its website in March 2012.
 In the same year, Adore Me raised $2.5 million in its second round of 
funding with investments from Redhills Ventures, Jaina Capital, Ventech 
Capital, and other US angel investors. Adore Me reportedly sold 100,000 
items in their first year of business.
In July 2013, Adore Me raised $8.5 million from investors in a Series B round of funding. Investors included Upfront Ventures, Redhills Ventures, and Mousse Partners.
In 2014, Adore Me was listed as the second fastest-growing private retail company on the Inc. 5000 list based on their 2013 sales of $5.6 million. They went on to generate $16.2 million in sales in 2014.
In 2016, Adore Me was ranked #9 on Crain’s list of New York’s 50 Fastest-Growing Companies. Revenue for 2016 was $83.9 million.
In 2017, Adore Me was named one of the Internet Retailer Top 1000 companies from DigitalCommerce360 and was listed on the Inc. 5000 list for the third time in four years. As of 2017, Adore Me had 121 full-time employees.
Category:Lingerie retailers
Category:Lingerie brands
Category:Retailers
Category:Women's clothing stores
Category:Clothing stores
Category:Companies
Category:Franchises
Category:Brands