Gap

==Pants and Disks==
===1969 (pre-launch)===
Originally, Gap was to be named “Pants and Disks”, as the original store model specialized in selling records, tapes, and Levi's jeans. The name “The Gap” (a shortening of “the generation gap”) was suggested by founder Don Fisher’s wife, Doris, during a brainstorming session with ad exec Art Twain, who was responsible for their first identity.
==The Gap==
===1969–1985===
Gap 1972 service mark.svg
Gap - 1969.svg
The Gap was founded on August 21, 1969. The accompanying record pattern motif (see below) was phased out in 1981 alongside Gap’s music section.
====1969-1981====
Gap - 1969xr.svg
Gap - 1969r.svg
Gap - 1969rx.svg|Full version, used on bags
Gap - 1969 xrx.svg|Variant with larger wordmark
Gap - 1978.svg|Condensed version, first used 1978
===1985-1988===
This logo appeared on a storefront in the fictional Starcourt Mall in the third season of Stranger Things.
==Gap==
===1988–present===
====1988-2016====
====2016–present====
After thirty years of using its 'blue square' logo, Gap introduced a new logo on January 1, 2016, with the 1988 wordmark isolated from the square.
=====2010=====
On October 4, 2010, Gap replaced its 'blue square' logo; this reportedly happened suddenly without any announcements. The new logo design, consisting of simply the word "Gap" in Helvetica Neue placed next to a blue square, was credited to Laird & Partners. Due to an extremely negative response from customers, on October 11 - only one week after it was introduced - Gap announced that they would revert back to their former logo. Since then, this logo has often been referred to as one of the worst logos of all time.
*Brand New
*New York Magazine
*Brandchannel
==External links==
Category:Gap Inc.
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Category:1960s
Category:1969