IDEA (Serbia)

:Not to be confused with the Indonesian lifestyle magazine of the same name.
Idea (stylized as iDEA) is a retail chain in Serbia, part of Mercator-S. Besides Serbia, the chain operates stores under the same name in Montenegro.
==1992–2001==
==2001–2006==
In 2005, it became a part of Croatian Agrokor.
==2006–present==
In use since March 2006. The logo generally follows the style of its sister brand Konzum that operates in Croatia and Bosnia and Herzegovina.
Category:Retail outlets in Serbia
Category:Fortenova Group
Category:Serbia
Category:Montenegro
Category:Supermarkets
Category:1992
Category:2001
Category:2008