Roc Nation

Roc Nation is an American multi-disciplinary entertainment company founded in 2008 by rapper Jay-Z. The company is headquartered in Manhattan, New York City, with additional offices in Los Angeles and London. Roc Nation acts as a record label, artist/athlete management agency, and media production firm, of which also comprises television and film enterprises, a clothing line, as well as educational and philanthropic initiatives.
In 2019, American rapper Lil Uzi Vert was added to their artist roster.
== Biography ==
Grammy nominated artist Lil Uzi Vert flaunts a vision and fashion sense just as loud as his "futuristic trap" sound and dynamic voice. The Philadelphia native first began to set the internet on fire with his explosive appearance on Carnage's single "WDYW" alongside A$AP Ferg and Rich The Kid and later his turn on "Big Racks" for Young Thug's Slime Season 2. Lil Uzi Vert later went on to rock the world with his highly acclaimed debut album, LUV IS RAGE 2, which quickly struck #1 on the Billboard 200 and became RIAA certified gold in less than two months following its release—now 2x platinum. One of the album's hit singles "XO Tour Llif3" also went on to earn 7x platinum certification in addition to being recognized as the "Song of the Summer" at the 2017 Video Music Awards. Pitchfork proclaimed the project to be "the Philadelphia native's most musically developed work" while THE FADER declared that the rapper has "cemented himself as this oft-maligned generation's true pioneer." In addition to Lil Uzi Vert's 2018 Grammy nominations as "Best New Artist" and "Best Rap Performance", he's also received the "Breakout Artist of the Year Award" and the "Breakthrough Artist" award during Billboard's 2017 Touring Awards. The rap superstar has also been featured on a number of record-breaking tracks including Migos' RIAA 4X platinum certified and Grammy nominated "Bad and Boujee" along with DJ Esco's platinum-certified "Too Much Sauce" with Future, to name a few. Lil Uzi Vert has notably graced the cover of Billboard's 2017 "The Year In Music" issue, XXL's 20th Anniversary Issue and THE FADER's "Sex Issue."
2018 marked a new era for the superstar, with a number of honorable nominations, including "Favorite Album" at the 2018 American Music Awards, "Issa Wave" at the BET Social Awards, "Best New Hip-Hop Artist" and "Hip-Hop Song of The Year" at the 2018 iHeart Radio Music Awards. In addition, the talented artist was nominated in 3 categories at the 2018 Billboard Music Awards: "Top Rap Artist," "Top Rap Performance" and "Top Streaming Song." Lil Uzi Vert has obtained a number of certifications for his ground-breaking tracks and features, including gold-certified "Neon Guts (Feat. Pharrell Williams)," platinum-certified "Sauce It Up," and guest verses on Playboi Carti's "Shoota" (platinum), Lil Baby's "Life Goes On" (gold) and Travis Scott's "Watch" (platinum). His earlier singles are also certified-hits: "Money Longer"(2x platinum), "You Was Right" (2x platinum), "Dark Queen" (platinum), "Do What I Want" (platinum), "Ps & Qs" (platinum), "The Way Life Goes" (platinum); in addition to his breakthrough project, LIL UZI VERT VS. THE WORLD (platinum).
Fans eagerly await the release of the superstar's next project, preceded by the now RIAA-platinum certified record, "Sanguine Paradise," along with the gold-certified "That's a Rack." Roc Nation Website
== Background ==
On March 24, 2019, Lil Uzi thanked Roc Nation over his Instagram story, which led to fans thinking they were collaborating with Jay-Z. This was during the time where Uzi launched a #FreeUzi campaign, expressing dissatisfaction with his record label, Generation Now, for not letting him release music. Days later on March 27, Roc Nation added Uzi's profile to their website under artist management.Mendez, Marisa (March 25, 2019). "Lil Uzi Vert Goes Back to Studio, Thanks Roc Nation". XXL. According to Complex, an insider source confirmed that Uzi was now being only managed by Roc Nation.Hamilton, Xavier (March 25, 2019). "Roc Nation Has Stepped in to Help Lil Uzi Vert's Music Career". Complex.
== References ==
Category:Companies
Category:Record labels