GB Glace

==Choklad-Thule==
===192?–1942===
==Alaska Glace==
===1934–1942===
==Gille-Glace==
===194?–1962===
==GB Glace==
===1942–1960===
Glace-Bolaget (GB) was founded in 1942 when a few ice cream manufacturers around Stockholm merged.
The logo can be found on most promotion materials from GB during the 1940s and 1950s up until the early 1960s. The basic shape of the letters and the burst behind them was remarkably consistent for the times, although a few variants without the circle and in different colors existed.
===1960–1963===
In the mid-60s, GB's logo slowly evolved away from its 1940s design. This logo is one of several variants used in the 1960s.
The 1960s was a decade of consolidation in the Swedish ice cream market when several local dairy cooperatives merged their ice cream divisions into GB, making the brand available in the entire country.
===1963–1985===
By the end of the decade, the logo had settled on the above version. This logo would remain with only minor changes until 1998.
About the same time, the company also introduced the "GB clown" which would soon become the company's mascot.
In 1973, GB Glace merged with its primary competitor Trollhätteglass, and Unilever was brought in as part-owner.
===1985–1991===
In 1985, the company was taken over by Unilever.
===1991–1998===
Although the company had been marketed as GB Glace since the 1940s, the legal name had remained Glace-Bolaget this was changed in 1991.
===1998–2003===
In 1998, all ice cream companies owned by Unilever got a new logo consisting of a stylised heart with the company name written with a script font. The GB clown was also redesigned to suit the new logo.
===2003–present===
====2003–2009====
In 2003, GB Glace introduced a refreshed identity along with the other Unilever ice cream companies.
*Identity Works
====2009–2023====
====2023–present====
Category:Finland
Category:Food and drink in Sweden
Category:Ice cream
Category:Unilever
Category:Heartbrand
Category:Food and drink in Finland
Category:Sweden
Category:1942
Category:Norway
Category:Food and drink in Norway
Category:Food and drink