Kamen Rider Snack

is a promotional popcorn snack food manufactured by that was sold from 1971 to 1973. When the product line ended, it had sold more than 620 million packs of snacks and earned over 8.7 billion yen (about 7.7 million USD).Kamen Rider 1971-1984, written by Toei Company & Kodansha, 2014, ISBN 978-4-06-218566-0.
==Kamen Rider Card==
Kamen Rider Snack also was the first time a food product gave away a trading card collection called . One side of the cards had a picture and the other side contained descriptions. http://nakanojapan.com/us/category/kamenrider/ Some cards also served as a lucky draw, including rewards for the buyer’s collection albums for saving the cards.
The series is considered the predecessor to what eventually evolved into the collectible scan trading cards for the arcade games Kamen Rider Battle: Ganbaride, Ganbarizing and Ganba Legends today. Much like the Kamen Rider Cards, the modern scan cards are also featured in various food products from Marudai, McDonald's, etc.
Showa_Snack_cards.jpg|Several Kamen Rider Cards (front and back)
Kamen Rider 1 Snack Album.png|A 1972 licensed album for Kamen Rider Card collectors
==Legacy==
The iconic red spiral design of the package of this food was later used on Rider Chips' two album covers: DEEP BREATH (2001) and Kamen Rider no Uta (rock ver.) (2004).
Agito Deep Breath Album Cover.jpg|DEEP BREATH
Kamen Rider no Uta CD cover 2004.jpg|Kamen Rider no Uta (rock ver.)
==Shin Kamen Rider==
The collaboration between Calbee's potato chip snacks and 2023's film Shin Kamen Rider marks the return of Kamen Rider Snack for the first time in over 50 years.https://otonanswer.jp/post/139837/ Like its Showa counterpart, the Shin Kamen Rider Cards were also featured in the snacks. As a nod to the original TV series, the marketing of the new cards continued the trend of made-up scenes, lucky draw cards and collection albums. Specially-made advertisements about how SHOCKER took over the Calbee factory were also released at the same time. The Calbee company boasted that the limited edition snacks were a retro recipe from the 1970s and specially made bags had artwork designed by Masato Hayase. Another set of promotional bags was made earlier during the 2022 winter months for their Pizza Potato flavored chips.
==Notes==
*The gift cards for the 2016 Kamen Rider 1 film audiences is also a Kamen Rider Card series, although the cards are made in modern factories.
==References==
Category:Merchandise