ITV plc

ITV is a British media company based in London, England. It holds 13 of the 15 regional television licenses that make up the ITV network, the oldest and largest commercial terrestrial television network in the United Kingdom.
==pre-ITV plc==
===1989–1998===
In 1989, the Channel 3 network tried to make a unified brand for themselves, rather than the regional stations like before. A unified brand would have been cheaper and easier to market. Idents were created as well, but they weren't mandatory, and some even contained errors in the regional symbol on the V cone (Granada's didn't have the line joining the G to the arrow, and Anglia's had some colours mixed up) so a number of companies such as Anglia, CTV, Granada, TSW, TVS and Ulster turned them down. Grampian was the only region to keep the ident for its full run - they only replaced it when ITV's logo was changed in 1998.
==ITV plc==
===1998–2006===
On 4 October 1998, ITV released a new logo, to make the channel seem less 'highbrow', and to try and make another unified brand across the UK. Many more companies adopted the idents this time round, but quite a few still refused. The font is a modified 'OCR-B', with an edit to the t. ITV2 used this logo from launch on 7 December, but the flagship channel's presentation package didn't adopt it until 8 November 1999.
On 28 October 2002, another set of idents were released, which featured celebrities acting casually in a blue and yellow set. This time, all the regions took them, although Scottish, Grampian and UTV used their own brands instead of ITV1. In 2004, ITV network centre became essentially redundant, although it still exists, as Carlton and Granada merged to form ITV plc. ITV2 adopted the new look at the same time, but the presentation package from 2001 was kept.
Following the merger of Granada and Carlton Communications, ITV plc was created on 2 February 2004 and became the company's first official logo.
===2006–2013===
On 1 November 2005, when ITV4 used this logo for its launch, ITV adopted this logo for its television assets within 2 months later, officially becoming the corporate logo. This brand’s logo was created by Red Bee Media.
===2013–present===
====2013–2024====
On 15 November 2012, it was announced that as part of a major rebranding, ITV1 would be renamed ITV (and later renamed back to ITV1 in 2022). In addition to this, ITV would have a new colour-changing logo stylised as handwriting, that changes colour depending on the programming it is used on. The overhaul is linked to ITV's attempt to cut costs, curb debts and reduce the company's reliance on advertising. This overhaul of their brand affected all ITV channels and online services on 14 January 2013.
*The Telegraph
====2024–present====
On 28 February 2024, a new corporate logo was launched; ITV Creative and DixonBaxi partnered to create the updated logo colours and typographic style, which aim to inject a more positive, human, bold and charismatic personality to the ITV Group Brand that are common across the whole business. The gradient represents ITVX (yellow), ITV1 (light blue) and ITV Studios (dark blue) respectively.
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Category:ITV
Category:ITV plc
Category:Liberty Global
Category:EBU
Category:Television broadcasters
Category:Media companies in the United Kingdom
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Category:England
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Category:1980s
Category:1989
Category:1998