Haze/Creative Route Presentation

===Game Positioning===
HAZE makes you, as a soldier, break away from the influence of a manipulative private military corporation.
===Reasons to Believe===
*Because you realize that the military corporation you fight for, Mantel, is manipulating you through the combined use of propaganda and the injections of a revolutionary medication, Nectar
*Because, when using your doses of Nectar on the battlefield, you find out that they indeed boost your performance – but they also trick you into doing horrifying war acts and expose you to hidden side-effects such as overdoses and withdrawal phases
*Because you are going to pull away from Mantel’s addictive grip and fight back, playing both sides of the same war and turning your insider knowledge against those who trained you.
===Brand Personality===
Haze is twisted, surprising, spectacular, hi-tech, deep, determined, adult*
==Pack==
 
File:HazeCover.jpg
Focus on our main character, the Mantel trooper: 
*Impacting image
*High striking power
*2 images in 1:
**The clean high-tech war
**The true vision of war
==Print Ads==
GaggedTrooper.png|Gagged Trooper
GT1.png
GT2.png
HazeHelmet.jpg|Helmet
GT3.jpeg
GT4.jpeg
Syringe.jpg|Syringe
GT5.jpeg
GT6.jpeg
GT7.jpeg
GT8.jpeg
==TV Concepts==
*Advertising Routes - Lies & Addiction
==Next Steps==
*Feedback required for Friday 15th June
==References==
*HAZE Creative Routes Presentation.ppt (08/06/2007)