Ben-Gay

Ben-Gay (changed to simply Bengay in 1995) is a brand of heat rub medication designed to relieve pains from sore muscles, sprains and strains, bruises, and similar ailments. 
From the 1940s to the 1960s, Ben-Gay advertisements featured Peter Pain, an aggressive little man in a bowler hat who used torturous devices to inflict pain on people.
==References==
* Troubled by a severe headache in Sesame Street Episode 0754, Oscar the Grouch complains that "Peter Pain's got my head in a vise," echoing the ad copy from the 1940s.
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Category:Advertising References