L. S. Ayres

L. S. Ayres and Company was an Indianapolis, Indiana, department store founded in 1872 by Lyman S. Ayres.
Over the years its Indianapolis flagship store (which opened in 1905 and was later enlarged) became known for its women’s fashions, the Tea Room, holiday events and displays and the basement budget store.
As urban populations shifted to the suburbs, Ayres established branch stores in new shopping centers in several Indiana cities.
Ayres also acquired retail subsidiaries in Springfield, Illinois; Fort Wayne, Indiana; and Louisville, Kentucky.
Ayr-Way (the Ayres discount store subsidiary) became one of the first discount store divisions launched by a traditional store.
By the end of the 1960s, Ayres had become a diversified merchandising business with retail department stores, a chain of discount stores, specialty clothing stores, a home furnishings showroom and a real estate holding company.
A long-time Ayres slogan, "That Ayres Look" promoted the company as a fashion leader and by 1972 it had become the oldest continuous retail slogan in the United States.
In 1972, Associated Dry Goods acquired Ayres. After The May Company acquired Associated Dry Goods in 1986, several Ayres stores were closed.
The flagship store in Indianapolis was closed in the spring of 1992 as the remaining Ayres operation merged with May's Famous-Barr division. Federated Department Stores (the owner of rival Macy's) was acquired The May Company on August 30, 2005.
On February 1, 2006, L. S. Ayres was dissolved and folded into the newly-formed Macy's Midwest division.
On September 9, 2006, the L. S. Ayres name was retired as most stores were converted to Macy's. The former downtown Indianapolis flagship location today houses a Carson's store.
==History==
===Origins in Indianapolis===
Lyman S. Ayres (who owned a dry-goods store in Geneva, New York) founded a new firm in Indianapolis, Indiana, in 1872, the year in which he bought controlling interest in N. R. Smith and Company, a dry-goods store that was also known as the Trade Palace. The store was located at 26–28 West Washington Street in Indianapolis.
The new store (renamed N. R. Smith and Ayres) opened in January 1872. Ayres bought out Smith's interest in the store in 1874. The name "L. S. Ayres & Co." appeared in February 1874 in an Indianapolis newspaper advertisement.
In 1875, Ayres relocated the store across the street to 33–37 West Washington Street, where it remained for thirty years as L. S. Ayres and Company. The store called itself a "First Class One Price Establishment" and offered merchandise with uniform quality and price, concepts that were unusual for that time.
During the first half of the 20th century, Ayres grew to become one of Indianapolis's leading department stores. 
In Indianapolis, its department store competitors were the William H. Block Company, the H. P. Wasson and Company, and L. S. Strauss and Company. 
Beginning in 1972, the Lazarus department store chain arrived in Indianapolis as it absorbed the Block's stores. All of these stores offered a full line of merchandise, but Ayres was especially known for its women's fashions.
For several years prior to his death in 1896, Lyman had been purchasing real estate along Meridian and Washington streets in Indianapolis where he intended to build a new store at the intersection of these two prominent downtown streets. 
Designed by the Indianapolis architectural firm of Vonnegut and Bohn, the new eight-story flagship store opened in 1905. 
The landmark store at One West Washington Street was enlarged several times. The store's first major expansion, construction of the North Building, was completed in 1915 and doubled the store's size and its frontage along Washington Street.
Beginning in the 1920s, the company acquired property along Meridian Street, south of its main store, and opened the South Building in September 1929. Postwar growth included the flagship store's largest expansion, an eleven-story addition, completed after World War II along Meridian Street, adjacent to the South Building.
In the 1950s, downtown Indianapolis began to deteriorate as businesses moved outside the city center; however, Ayres continued to buy real estate adjacent to its downtown store.
The company bought several old buildings near its flagship store, tore them down, created surface parking on the vacant lots, and later built a parking garage to entice suburban shoppers to drive downtown and park near its store.
Despite Ayres's efforts to improve its Indianapolis flagship store, the city’s downtown had declined by the 1970s and the West Washington Street store was surrounded by empty lots and vacant buildings.
To encourage economic development of the area, Ayres and others invested in two downtown hotel developments in an effort to attract convention and tourism business. 
Ayres contributed $3.3 million to development of a downtown Hilton Hotel, which later became a Sheraton Hotel, and $50,000 to the Merchants Plaza project where a Hyatt Regency Hotel and Merchants Bank offices occupied most of its space.
===Suburban Expansion===
As urban populations shifted outward to suburban areas, Ayres moved closer to its customers by establishing branch stores in Indianapolis and Lafayette, Indiana.
In 1959, Ayres also opened a large warehouse facility and service center on Hillside Avenue in Indianapolis.
In 1965, a new branch store opened in the Greenwood Shopping Center, ten miles south of the Indianapolis flagship store.
In 1966, Ayres opened a new branch store at Glenbrook Square in Fort Wayne, Indiana. In addition to building new branch stores in Indiana, Ayres acquired a retail subsidiary, The John Bressmer Company (located in Springfield, Illinois) and created Ayr-Way, a chain of self-service discount stores.
In 1968, Ayres expanded into Louisville, Kentucky, with the acquisition of Kaufman-Straus Company, a retail division of City Stores Corporation. The declining downtown Louisville store was not profitable and Ayres closed it within two years of its purchase. 
In 1973, Ayres installed an Ayr-Way discount store in the downtown Louisville location, but it also failed and closed in 1975. Two suburban Louisville locations were later merged into Ayres's Indianapolis operations.
The City Stores deal also included the acquisition of Wolf and Dessauer (W&D), a leading department store in downtown Fort Wayne, Indiana. 
In the late 1960s, Ayres also entered the field of specialty retailing with the establishment of the Sycamore Shops and Cygnet Shops to cater to young adults.
By the end of the 1960s, Ayres had expanded from department stores into a diversified merchandising business that included the Ayres flagship store in Indianapolis and its branches in Indiana, three subsidiary department stores (Bressmer’s, Kaufman’s and W & D), a new chain of discount stores (Ayr-Way and Ayr-Way Discount Foods), specialty stores (Sycamore Shops and Cygnet), a high-end home furnishing shop (Murray Showrooms), and a real estate investment company (Murray Investments).
===Acquisition===
In 1972, Ayres was acquired by Associated Dry Goods of New York City.
Announced on January 26, 1972, the sale, which exchanged Ayres stock for 1.4 million common shares of Associated Dry Goods stock, was equivalent, at that time, to a purchase price of $78.5 million.
In 1983, Associated Dry Goods merged Cincinnati, Ohio-based Pogue's with Ayres. Pogue's stores were renamed L. S. Ayres and Company in 1984 and received $7 million in renovations.
In 1985, the Louisville, Kentucky-based Stewart Dry Goods stores were absorbed into Ayres.
With strong competition from other retailers, declining profits and a decaying downtown Louisville, the Stewart Dry Goods stores were renamed L. S. Ayres and Company in 1987 and Ayres spent $6.5 million to remodel the downtown store.
In 1986 Associated Dry Goods was acquired by The May Department Stores Company in a stock swap valued, at that time, at approximately $2.47 billion.
Between 1986 and 1990, several Ayres chairmen and CEOs arrived and departed as the May Company tried to improve Ayres's profitability, which also included store closings in Louisville and Cincinnati.
In the late 1980s, the May Company shuttered the former Pogue's and Stewart's locations, reducing the number of Ayres locations to fourteen.
Three Ayres stores in Cincinnati, Ohio, at Tri-County Mall, Kenwood Towne Centre and Northgate Mall were sold to JCPenney in 1988. All three stores have since been closed or relocated
In April 1991, a May spokesperson announced that the Ayres flagship store would not be a part of Indianapolis's Circle Centre mall.
The project (adjacent to the downtown Ayres store) was already under construction. It was no surprise when May announced on October 25, 1991 that the downtown Indianapolis Ayres store would close in addition to three of its Indiana branches.
Also in 1991, the Ayres operations merged with the St. Louis, Missouri-headquartered Famous-Barr division of May, although the Ayres nameplate was retained. 
Parisian opened a store in the Ayres downtown Indianapolis space in 1995; Carson's replaced the Parisian store in 2007.
Federated Department Stores acquired Macy's in 1994 and The May Department Stores Company in 2005.
On February 1, 2006, Ayres was subsumed into the newly created Macy's Midwest (now Macy's Central).
Most of the Ayres locations became Macy's stores, with the exception of the Eastland Mall store in Evansville and the Greenwood Park Mall and Castleton Square stores in the Indianapolis suburbs where the existing Lazarus locations were retained as the surviving Macy's store.
The Ayres stores at the Greenwood Park Mall and Castleton Square were later demolished.
==Stores & Subsidiaries==
===Flagship Store===
Ayres offered a full line of merchandise and services, but it was especially known for women's fashions and its Tea Room, Christmas events & displays and the budget store.
The Tea Room, which operated at the Indianapolis flagship store from 1905 to 1990, served shoppers in a formal setting. Its purpose was to entice shoppers into the downtown store. The local gathering spot also provided informal modeling of store fashions for its diners, who were predominantly women.
The menu (which remained consistent for decades) included favorites such as chicken pot pie, chicken velvet soup, and special desserts for children. The Tea Room has been re-created at the Indiana State Museum in Indianapolis.
Over the years in-store food options at the Indianapolis flagship store also included a soda fountain, a basement coffee and snack bar, and in the 1970s a cafeteria-style tea room on the balcony overlooking the main floor. Ayres branch stores also included cafeterias and tearooms.
The downtown Indianapolis Tea Room survived until 1990. The other restaurants closed after Ayres was acquired by the May Company in 1986.
Ayres’s seasonal departments, events, and displays earned the company media coverage and drew thousands of visitors to Ayres with the hope they would stay and shop.
On the night before Thanksgiving in 1947, a bronze cherub appeared on the Indianapolis flagship store's large, outdoor clock at the corner of Meridian and Washington Streets. The three-foot cherub remained on the clock until Christmas, beginning an annual holiday tradition.
Ayres was also known for beautiful Christmas decorations, especially its elaborate window displays. Planned months in advance, these holiday windows had a different theme each year. The store expanded its holiday area to include toy displays and a Santa's workshop.
After World War II, Ayres provided telephone visits with Santa and live television broadcasts. From 1958 through 1961 the Santa Claus Express, a miniature electric train, gave children rides through the store's Christmas display.
Beginning in the 1940s the downtown Indianapolis store also provided visits with a costumed Easter Bunny. In 1957, a group of live barnyard animals joined the annual Easter celebration.
The Ayres Economy Basement concept dates back to the opening of its Indianapolis flagship store in 1905.
The Economy Basement (later known as the Downstairs Store, Discount Shop, and Budget Store), operated differently than other retail department stores. The Ayres basement store did not offer cheaply made, inferior goods.
Instead, it sold lower-priced items of good quality that served as an entry point for less-affluent customers until they could afford full-priced goods on the upper floors. It also served as a training ground for Ayres managers.
By the 1960s, the Budget Store had declined and was eclipsed by Ayr-Way, the Ayres discount subsidiary, and changes in shopping trends and pricing. The Budget Store concept was eliminated in the mid-1980s.
The L.S. Ayres Annex Warehouse, an Italianate-style brick building on Maryland Street, south of the flagship store, was originally called Elliott's Block. Built in 1875 for Calvin A. Elliott, a wholesale liquor merchant, the warehouse was added to the National Register of Historic Places in 1973.
===Branches===
In May 1958, the first Ayres branch stores opened in Market Square Shopping Center in Lafayette, Indiana.
In August 1958, Ayres opened another branch in the new Glendale Town Center at Sixty-second Street and Keystone Avenue on Indianapolis's north side in a joint venture between Ayres and Landau and Perlman, a Chicago developer. 
Additional branches were opened in Indianapolis and other Indiana markets in the 1960s and 1970s. These included the Greenwood Shopping Center (1965) in Greenwood and Ayres Glenbrook (1966) in Fort Wayne. 
After Ayres was acquired by Associated Dry Goods, the company opened additional Ayres stores in Indiana shopping malls: Lafayette Square Mall (1973) and Washington Square (1975) in Indianapolis, Scottsdale (1971) in South Bend, Muncie Mall (1977), Southlake (1978) in Merrillville, University Park Mall (1979) in Mishawaka and College Mall (1982) in Bloomington.
===Specialty Shops===
From 1919 until the early 1930s, Ayres operated two specialty shops during the tourist season at the French Lick Springs Hotel, a resort and spa in southern Indiana. The shops offered gifts, accessories, lingerie, and sportswear.
In August 1955 Ayres opened the Boulevard Shop, a boutique in Indianapolis's Marott Hotel. The gift shop moved to a new location in the Stouffer Hotel on Meridian Street in Indianapolis in 1967 and remained there until it closed in the 1980s.
In 1968, Ayres opened small specialty fashion shops, the Sycamore Shop and Cygnet. The Sycamore Shop catered to young adults and featured traditional clothing and accessories for men and women. 
The Cygnet Shops were modern fashion stores for young women. The first Sycamore Shop opened in Lafayette Square shopping center in Indianapolis; the first Cygnet Shop opened in Terre Haute, Indiana. 
By 1971, about a dozen of these shops were operating in suburban malls in Indiana, Ohio, and Kentucky. 
While the Cygnet Shops closed in 1975, the Sycamore Shops continued to expand, even after The May Department Stores Company acquired Ayres and its parent company, Associated Dry Goods, in 1986.
Three Ayres executives purchased the Sycamore Shops from the May company and continued to operate the specialty chain. By 1990, there were 160 Sycamore Shops operating in five states.
===Subsidiaries===
Around 1914, the Ayres family established Murray Investments, a holding company that owned the store’s real estate, which was leased back to Ayres. 
The subsidiary also provided for future expansions with the acquisition of additional land in Anderson, Indianapolis, South Bend, and Evansville, Indiana. 
Owned by the Ayres family, Murray Investments merged with L. S. Ayres Company in the late 1960s and provided the company with approximately $3.6 million in equity capital. The merger also increased Ayres family ownership of the company to 67 percent.
In September 1954, Ayres opened a new wholly owned subsidiary called the Murray Showrooms (which was open only to the interior decorator trade). The Indianapolis showroom, located at 31 West Thirteenth Street, operated like the Chicago Merchandise Mart and was the only one of its kind in Indiana. 
In 1960, Ayres opened a second location, in the Cincinnati suburb of Kenwood, Ohio, but it underperformed and was closed in 1965. The Indianapolis store survived until the late 1970s and was liquidated in 1982 after the showroom's roof collapsed.
In 1958, Ayres acquired The John Bressmer Company, located in Springfield, Illinois and continued to operate the store under the Bressmer name. The modern, six-story downtown store was known for its quality fashions and customer service and became a training ground for Ayres managers. 
William P. Arnold (who joined Ayres in 1947) became Bressmer's president and moved on to become president and CEO of J. W. Robinson's and president, CEO & board chairman of Associated Dry Goods. 
P. Gerald Mills (an Ayres buyer) moved to Bressmer's and later became president of Dayton's, president of the J. L. Hudson Company & the president of the Dayton-Hudson Corporation. 
David P. Williams III, who also spent time at Bressmer's, became president of Associated Dry Goods.
In 1972, Bressmer's was sold to Associated Dry Goods and became a branch of Stix, Baer and Fuller, an Associated Dry Goods subsidiary. 
In 1980, the downtown Springfield store closed after a new Stix, Baer and Fuller branch opened on the city’s south side.
In 1969, Ayres acquired two department store divisions from City Stores: Kaufman-Straus, based in Louisville, Kentucky, and the Wolf & Dessauer Company, with two stores in Fort Wayne, Indiana. These stores were later converted to Ayres locations.
===Ayr-Way===
Ayres developed a discount store format called Ayr-Way in 1961 and opened its first Ayr-Way store at Thirty-eighth Street and Pendleton Pike in Indianapolis on October 13, 1961.[55][56] This subsidiary was one of the first discount store divisions launched by a traditional department store. 
The Indianapolis Ayr-Way store opened prior to the first Kmart (which opened in Garden City, Michigan in March 1962) and the first Target store (which opened in May 1962). Ayres also opened Ayr-Way stores in other cities.
Ayres encountered several challenges in establishing and operating the new discount store concept. 
First, Ayres needed to define a clear brand identity for the new subsidiary and its relationship to the L. S. Ayres store brand & Second, errors in selection of store locations posed challenges. 
Ayres built discount stores in areas of economic decline or in locations that were not yet sufficiently developed. Finally, Ayres's efforts to establish supermarkets adjacent to its discount stores proved unsuccessful. 
In fiscal year 1970 (two years after their initial introduction), the Ayr-Way food stores, leased and operated by Scot-Lad Foods of Chicago, caused Ayres an after-tax loss of $320,000. Ayres sold its food stores to Scot-Lad Foods in 1970 and concentrated on Ayr-Way's general merchandise.
After Associated Dry Goods bought Ayres in 1972, the U.S. Federal Trade Commission objected to the merger because of the anticompetitive effects of its stores in Louisville and Lexington, Kentucky, and in Evansville, Indiana where Ayr-Way and Stewarts Dry Goods stores were located. 
There were also two Ayres department stores in Louisville, along with one each in Danville, Illinois and Champaign, Illinois. 
Under antitrust pressure from the Federal Trade Commission, Associated Dry Goods sold its Ayr-Way discount subsidiary for $19.9 million in 1976 and closed the deal in early 1977.
In 1980, the Ayr-Way chain (which consisted of 40 stores and one distribution center) was acquired by the Dayton Hudson Corporation (now Target Corporation). The stores were remodeled and reopened as Target stores in 1981.
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