The Lorax (2012 film)

The Lorax (also known as Dr. Seuss' The Lorax) is a 2012 American 3D computer-animated musical fantasy comedy film produced by Blue Sky Studios and distributed by 20th Century Fox. The second screen adaptation of Dr. Seuss' children's book of the same name following the 1972 animated television special, the film was directed by Chris Renaud, co-directed by Kyle Balda (in his feature directorial debut), and produced by Chris Meledandri and Janet Healy, with Ken Daurio, Cinco Paul, and Seuss' widow Audrey Geisel serving as executive producers. Paul and Daurio also wrote the film’s screenplay. The film stars the voices of Danny DeVito, Ed Helms, Zac Efron, Taylor Swift, Rob Riggle, Jenny Slate, and Betty White. It builds on the book by expanding the story of the Lorax and Ted, the previously unnamed boy who visits the Once-ler.
The film had its world premiere at Showcase Cinemas at Paramount Orlando Resort in Orlando on February 19, 2012, and was theatrically released in the United States by 20th Century Fox on March 2, 2012, which would have been Seuss's 108th birthday. It received mixed reviews from critics who praised its animation, musical score, and voice acting but criticized its characters. It also received backlash for its marketing, noting its contradictions to the book's message. The film grossed $348.8 million worldwide on a $70 million budget.