Scion

Scion is a discountiued model of the Toyota brand, manufacturing small cars for generally younger groups. Scion was founded in 2003 and the first cars were the xA and xB. Scion eventually bankrupted becuase of depleting sales and lost popluarity. Scion mainly used viral marketing techniuqes to entice buyers into buying their cars. 
==Decline==
===Struggles===
Sales of the Scion model were down to a lowly 45,678 for the 2010 models, compared to the 2006 sales (170,000 sales). The management tried to at least get 35,000 sales at the least in a year for the tC. In October of 2011, the Scion IQ, an ultra compact car, debuted as a 2012 model. In 2012, Jack Hollis (Vice President of Scion) said that the xB and xD would be dropped in 2012, supposedly in favor for the models from Toyota's brand. A facelifted version of the Scion xB was revealed. Toyota began allowing dealerships to drop the model with no penalty. The recent FR-S had strong sales at first but the FR-S total sales with the tC were not equal to the sales of the tC from 2005-2008, with Scion iQ sales were at a all time low. By 2014, observers began calling the iQ a 'disappointing car'.
===Discontinuation===
On February 3rd, 2016, it was announced that Scion was to be phased out, beginning August 2016. Aruguing that the brand no longer needed a specific model in order to entice young buyers, The Scion FR-S, iA, and iM models were merged into Toyota, becoming the GT86, the Yaris and the Toyota Corolla Hatchback.https://www.toyota.com/scion/ The Scion tC and the iQ, xD, xB will be fully discountuined.
==References==
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