WPRC-DT

(channel 34) is a television station licensed to Tupper Lake, New York, United States, affiliated with NBC, Fox and The CW. Owned by Swift Television Group, the stations' studios are on Underwood Ave in Tupper Lake, while its transmitter is on top of Coney Mountain six miles outside of Tupper Lake.
==History==
WPRC-DT first signed on the air on August 25, 1990, under the callsign WPRC. As a new entrant in the local broadcasting scene, WPRC quickly gained recognition for its commitment to providing high-quality news, entertainment, and community programming.
Initially affiliated with the CBS network, WPRC delivered a wide array of popular CBS shows, news programs, and sports events to viewers in Tupper Lake and the surrounding areas. The CBS affiliation solidified WPRC's reputation as a trusted source of quality programming.
In 1995, WPRC underwent a significant transition, changing its network affiliation to NBC. The switch to NBC brought a fresh lineup of popular NBC shows, including "Friends," "The Tonight Show with Jay Leno," and "ER," to the viewers of Tupper Lake. The NBC affiliation broadened WPRC's appeal and attracted a wider audience.
In 2009, as part of the digital transition, WPRC changed its callsign to WPRC-DT, reflecting its adoption of digital broadcasting technology. This upgrade allowed WPRC-DT to enhance its signal quality and offer viewers an improved viewing experience.
Throughout the years, WPRC-DT has been under the ownership of Swift Television Group, a prominent media company known for its commitment to local programming and community engagement. The station's studios, located on Underwood Ave in Tupper Lake, serve as a hub for producing high-quality local news broadcasts, entertainment programs, and community-oriented content.
WPRC-DT distinguishes itself by having affiliations with multiple major networks. In addition to its primary affiliation with NBC, WPRC-DT also carried programming from Fox and The CW. The Fox affiliation came to an end in 2019 when the network was acquired by WZZB, another local station in the area. This change resulted in WPRC-DT adopting a new secondary affiliation.
From its inception until 2019, WPRC-DT's secondary channel, known as DT2, was affiliated with Ion Television. Ion provided a lineup of popular syndicated shows, movies, and original programming to viewers. However, with the acquisition of Fox by WZZB, WPRC-DT had to make adjustments to its network affiliations, including its secondary channel.
===News operation===
WPRC-DT takes great pride in its robust news operation, delivering timely and accurate news coverage to the Tupper Lake community. With a dedicated team of journalists, reporters, and producers, the station is committed to keeping viewers informed about local, regional, and national news stories that matter most to them.
The station's news operation operates out of its state-of-the-art studios on Underwood Ave in Tupper Lake. Equipped with the latest broadcasting technology, WPRC-DT's newsroom serves as the nerve center for gathering, producing, and delivering news content.
WPRC-DT News offers comprehensive coverage of local news, including breaking news, community events, human interest stories, and investigative reporting. The station is committed to highlighting the stories and issues that impact the lives of Tupper Lake residents, ensuring their voices are heard and their concerns are addressed.
The news team at WPRC-DT is known for its dedication to accuracy, integrity, and journalistic excellence. The reporters and anchors strive to deliver news stories with objectivity and impartiality, providing viewers with the information they need to make informed decisions about their lives, communities, and the world around them.
In addition to local news, WPRC-DT also keeps viewers updated on regional and national headlines through its affiliations with NBC, Fox, and The CW networks. This ensures that viewers have access to a wide range of news content, encompassing local, national, and international perspectives.
With its strong presence in the Tupper Lake community, WPRC-DT actively engages with viewers through various platforms, including social media, interactive websites, and community outreach initiatives. The station encourages viewer participation, welcoming story ideas, feedback, and contributions from the community.
WPRC-DT's commitment to accurate and informative news coverage, coupled with its dedication to community engagement, solidifies its position as a trusted source of local news in Tupper Lake. The news team at WPRC-DT remains focused on upholding the highest standards of journalism while serving as a reliable and valuable resource for the community it serves.
==Gallery==
WPRC 7 1996.svg|1996–1998
WPRC 2.svg|1998–2006
WPRC '06.svg|2006–2008
WPRC-TV (2008).svg|2008–2012
WPRC The ADK's NC34 2008.svg|The Adirondacks' NewsChannel 34 logo (2008–2012)
WPRC 2012.png|2012–2014
WPRC 1.svg|2014–2020
WPRC-DT3.svg|DT3 Logo (2009-2024)
wprc-cw-id-2024.png|DT3 station ID, 2024-present
Category:Tupper Lake
Category:New York
Category:Former Central affiliates
Category:NBC network affiliates
Category:Fox network affiliates
Category:CW network affiliates
Category:Channel 34
Category:Television channels and stations established in 1990
Category:Swift Television Group