The Amazing World of Ruby

The Amazing World of Ruby is a British animated sitcom created by Fipvart (FriesFan473) for Keynote Channel. Produced by Keynote Channel Development Studio Europe, it first aired on January 1, 2010. The series revolves around the lives of Ruby, a red inanimate object, and his pencil object best friend and brother Pencil, who attend middle school in the fictional city of Goiky, Florida. They frequently find themselves involved in various shenanigans around the city, during which time they interact with fellow family members—younger brother Coiny, Match, and father Four—and an extended supporting cast of characters.
Fipvart based several of the series' characters on rejected characters from his previous commercial work and making its premise a mixture of "family shows and school shows", which Keynote Channel was heavily interested in. He pitched The Amazing World of Ruby to the network, and Kernel Broadcasting executive Justice Collins subsequently greenlit the production of the series. It is the first series to be produced by Keynote Channel Studios Europe (also known as Great Marlborough Productions, Inc. and formerly known as Keynote Channel Development Studio Europe), and it is produced in association with MonsterCat Media Limited in Ireland and Dandelion Studios for Season 1 and No in Germany from Season 2 onward.
The series has made multiple stylistic changes throughout its production, specifically in the transition between its first and second seasons. Such changes include character redesigns, an increase in the use of VFX, higher quality animation, a hidden storyline involving the void and a shift towards a much darker, more satirical comedic style.
Category:2010
Category:TV Shows
Category:American animated television series
Category:Sitcoms