Rust-eze

Rust-eze Medicated Bumper Ointment is an American company owned by Dinoco. It sells medicated bumper ointment, with a rear end formula (which its logo reads), for cars with rusty bumpers, to eradicate rust. It was created years ago by Rusty and Dusty Rust-eze and since then became recognized trademark in the United States. In Cars 3, it was sold to Sterling and bought from him by Dinoco later that year. Until then the company competed with Dinoco. During races with HTB racers in it, it would compete with that company.
==History==
The company officially started in 1990 by Rusty and Dusty Rust-eze who were working on its flag product, medicated bumper ointment, in their mother's garage in Boston, Massachusetts. Rusty and Dusty's mother said "I couldn't be more proud of my two boys accomplishments, but I hope that their next big move would be finally to move my out of my garage." The Rust-eze brothers like to help rusty cars, almost as they like telling jokes, and that's why they invented Rust-eze medicated bumper ointment, be in the distinguished browning around the wheel well or the bumper that's completely falling off, Rusty and Dusty are there with a can of Rust-eze to fix it, or at least ease the burning, itching and soreness that plagues so many cars. The brothers expanding their business as a sponsorship to Piston Cup series, sometime in the 1990s, and they first car were sponsored, was a racer with the number 67, who also became their spokescar. In more than 10 years Rust-eze became a recognized trademark in the United States. Rust-eze also hired multiple delivery trucks, including the 1980s era Mack Super Liner truck named Mack.
Prior to Cars, the company announced a casting to new face of marketing captains, and joined the Piston Cup Racing Series sometime prior and hired a racer going with the number 67 before Mcqueen ever joined the team and was previously sponsored by Smell Swell which brand he got fired from in favor of another racer, however thanks to the help with Mack whom Mcqueen met after his firing, brung him to Rusteze and introduced him to Rusty and Dusty and hired Mcqueen after Racer 67 the previous racer for Rusteze retired. His racing achievements gave the brand huge publicity and a fan base focused on the racer the racer, and Rust-eze products through the racing season. They would organize fan meetings with McQueen during they would tell a joke to the spectators, while awaiting Lightning's speech. However, McQueen disdained Rust-Eze, believing that he should be with Dinoco instead if he won. However, through the influence he learned at Radiator Springs, the rookie sensation gave up his chance to win the Piston Cup by helping The King finish his final race, being praised by the fans as the true winner in the process and was offered a chance by Tex to race for Dinoco, though he chose to stay with Rust-Eze instead. Between a 10-year period the race car won 7 Piston Cups. In 2017, after the crash of McQueen during race, the company was sold to a businessman named Sterling. The new owner built the Rust-eze Racing Center where Next-Generation racers began training to become the new Rust-eze representative in the Piston Cup Racing Series after McQueen's retirement, who decided to take part in the 2017 Florida 500 before ending his racing career. During the race, he taps out and switches with Cruz Ramirez, who wins the race. After that, McQueen temporarily retires, and the company was sold to Dinoco making Rust-eze a subsidiary of Dinoco.
==Products==
The flagship product of the company is the medicated bumper ointment, with a rear end formula. The product guarantees a shiny result instantly. However, the actual results may take up to 36 weeks.
==Sport==
Rust-eze is one of the many official Piston Cup teams. It started racing for the Piston Cup in 2005 and likely was removed from the Piston Cup in 2017 due to the Dinoco acquisition. During that time, the company had Lightning McQueen racing for them until 2017. Cruz Ramirez, raced in the 2017 Florida 500 as their substitute racer.
The team had many different workers. In 2005, Lightning fired 3 crew chiefs, one which was named Chuck and after that Doc Hudson started working as his crew chief. The original team of pitties quit the team at the end of the 2005 season and were replaced by Radiator Springs residents for the race at the Los Angeles International Speedway and future races afterwards. During the team's entire history Mack was working as the transporter.
==List of workers and racers==
===Owners===
*Rusty and Dusty Rust-eze (1990-2017)
*Sterling (2017)
*Tex Dinoco (2017-)
===Rust-eze Racing Center===
*Millie
*Sterling (formerly)
*Cruz Ramirez (formerly)
===Racers===
*Racer 01 (Cars: The Rookie)
*Racer 67 (World of Cars)
*Lightning McQueen (since Cars)
*Cruz Ramirez (2017)
===Crew chiefs===
*Unnamed first crew chief (formerly)
*Unknown second crew chief (formerly)
*Chuck (formerly)
*Doc Hudson (2005-2009)
*Smokey (2017)
*Lightning McQueen (2017)
*Mater (2024-present)
===Pit crew===
*Not Chuck, Larry, Harry and other pitties (formerly)
*Guido
*Luigi
*Sarge 
*Fillmore 
*Ramone
*FloSome versions of Cars Daredevil Garage have her name written as "Pit Crew Flo".
*Mater (2005-10)
*Mack (2005)
===Hauler===
*Unknown first Rust-eze transporter (Racer 01's transporter)
*Unknown second Rust-eze transporter (Racer 67's transporter)
*Mack (Lightning McQueen's transporter)
==Gallery==
OldRust-eze.png|Racer 01 (former racer)
Racer 67 Rust-Eze.png|Racer 67 (former racer)
Lighting mcqueen.png|Lightning McQueen’s paint job from 2005
Radiator Springs Lightning.png|Lightning’s paint job from 2006-2010
File:Hudson hornet piston cup lightning mcqueen.png|Lightning's paint job in 2011
Rust-eze McQueen Art.png|Lightning’s paint job in 2016
Lightning McQueen Cars 3.png|Lightning’s paint job from 2017-present
Trainer Cruz.png|Cruz Ramirez (trainer)
RustezeCruzArtwork.png|Cruz with her Rust-eze paintjob
File:Pit-Crew1.jpg|Rust-eze crew chief (former crew chief)
Chuck.jpg|Chuck (former Crew Chief)
Cars-disneyscreencaps.com-739.jpg|The pit crew team in 2005
Doc-hudson.png|Doc Hudson (former Crew Chief)
Smokey.png|Smokey (temporary Crew Chief)
File:Glow Racer Mater.jpg|Mater (current Crew Chief)
Chuck123.png|Not Chuck (former pitty)
Guido.png|Guido (pitty)
Luigi.png|Luigi (tire enthusiast)
Fillmoreartwork .png|Fillmore (gas enthusiast)
2010 Pit Crew Member Sarge.png|Sarge (pit crew)
LightningRamoneArtwork2.jpg|Ramone (paint enthusiast)
File:FlowithTrayArtwork.jpg|FloSome versions of Cars Daredevil Garage have her name written as "Pit Crew Flo". (pit crew)
File:Racer 01's hauler.png|Presumably Racer 01's hauler.
Pit Crew Member Mack.png|Mack (pit crew)
Mack.png|Mack (hauler)
Mater with sign.jpg|Mater (pit crew)
Rusty rust-eze (1).png|Rusty Rust-eze (co-founder)
Dusty Rust-Eze (1).png|Dusty Rust-eze (co-founder)
Sterling.png|Sterling (former owner)
Tex Dinoco.png|Tex Dinoco (current owner)
Skrin17.png|Mack in 2017
Rusteze Tent2.JPG|Rust-eze Tent
Rusteze-Racing-Centre.jpg|Rust-eze Racing Center
File:Disneycomicscoll-cars-poster.jpg|Three unidentified pitties.
==Names in other languages==
*Polish: Zadoluks
*Russian: Ржавейка (transcription: Rzhaveyka)
*Swedish: Rosti-Väck
*Ukrainian: Іржопхан (transcription: Irzhopkhan)
==Trivia==
*The name is actually a loose pun of "Rusty's".
*In Cars, the scene when shops of Radiator Springs were closing, it can be seen on the Rusty Bumper window. Although according Meet the Cars the company actually started in 1990 even when movie events of that scene are happening before that year.
*In Planes: Fire & Rescue, Mayday mentions Dottie gave him some Rust-eze briefly.
*In the beginning of Cars 3, the company's logo on McQueen has a different style, but it is reverted to the old style for the Florida 500.
*In Cars 3, Mater mentions a "Rust-eze Medicated Bumper Bomb".
*While Mcqueen had three crew chiefs fired, it's unknown why the previous two before Chuck left, though it's possible that they were tired of Mcqueen's attitude just like the rest of the former rust-eze team.
*It's unknown who actually took the place of Mcqueen's original crew chief after he left, the unidentified second crew chief never appeared in any form of media.
*According to the third chapter of The Rookie by Boom Studios comics, two more of the pitties are named Larry and Harry.https://www.youtube.com/watch?v=4yUxgGZOT6Y[better source needed]
**In addition, each forklift of the team in said work are depicted with the short models like Not Chuck's, the same thing (occasionally) goes with the rest of the visible teams.
*Even the Not Chuck etc. left the team, three unidentified pitties similar-looking to the original team appear in a magazine (see above) taking place after Cars. It's unknown if the story is canon or not.
*
==References==
Category:Trademarks
Category:Sponsors
Category:Dinoco
Category:Rust-eze
es:Rust-eze
pl:Zadoluks
pt-br:Rust-eze
ru:Rust-eze