John B. Watson

John Broadus Watson (January 9, 1878 – September 25, 1958) was an American psychologist who established the psychological school of behaviorism. Watson promoted a change in psychology through his address Psychology as the Behaviorist Views it, which was given at Columbia University in 1913. Through his behaviorist approach, Watson conducted research on animal behavior, child rearing, and advertising. In addition, he conducted the controversial "Little Albert" experiment. He was also editor of Psychological Review from 1910 to 1915.
== Tossup Questions ==
# In one essay by this man, he described the difficulty of formulating what he termed "parallelistic hypotheses". In that same essay, this man wrote about the influence of Pillsbury and called for a "functionalist" psychology. In one experiment by this psychologist, rats accustomed to running a certain distance in a maze began to crash into the walls when the corridor was shortened. Another more controversial experiment by this man involved striking a steel bar whenever the test subject touched a white rat, thus creating a fear of things that looked or felt like white rats. For 10 points, name this psychologist who wrote Psychology as the Behaviorist Views It.