Face the Threat

Face the Threat is a 50 second commercial for Metroid Dread, released onto YouTube and other social media on October 1, 2021. This came one week before the worldwide release date of the game.
The commercial can be viewed here. It was uploaded to Nintendo's YouTube channel here, but has since been made private.
==Description==
The commercial features a young woman (portrayed by Ashleigh LaThropShinesparkers. In Search of Samus. December 8, 2023. Retrieved December 9, 2023.) playing Dread in her apartment during the evening. A coffee mug and partially eaten sandwich is beside her. On her TV, moments from Dread play out including Samus regaining consciousness after she is attacked by a Chozo figure, confronting Corpius, and entering an E.M.M.I. Zone. As she plays, the green E.M.M.I.-03MB (computer generated) climbs into her apartment via the window and sneaks up behind her. She looks to her left, smirks, and Samus' helmet materializes over her head. The E.M.M.I. can be seen reflected off the visor. More gameplay clips play out before the game's case is displayed, along with a Nintendo Switch standard and OLED model, with a clip of Corpius' death playing on the OLED Switch.
A narrator speaks over this commercial, saying:
==Production==
Face the Threat was created by the advertising agency Deutsch.Michael Picton - Composer. METROID DREAD “FACE THE THREAT”. Archived from the original on August 14, 2022. Retrieved March 29, 2023. The E.M.M.I. in the commercial was rigged by a freelance artist at Reel FX who used the Twitter handle @MonkeyMagic29.MonkeyMagic (MonkeyMagic29). "I’ve turned down a couple freelance job proposals. But when this #MetroidDread one came, I just knew I had to take it. So I can say my name is associated with one of my favourite franchises #metroid . Rigged #EMMI in this commercial, it was a lot of fun. Hope you’ll enjoy it." 2 October 2021 8:21 a.m. Tweet. https://twitter.com/MonkeyMagic29/status/1444276422089089024 (archive) The music was composed by Michael Picton in collaboration with Butter Music + Sound,Michael Picton (michaelpicton). "Brand new work for Nintendo with @gimmebutter Metroid Dread – Face the Threat – Nintendo Switch https://youtu.be/v7a3Q_bp-kY via @YouTube" 2 October 2021 3:04 p.m. Tweet. https://twitter.com/michaelpicton/status/1444377697975562241 with copywriting done by Nate Steele of Leo Burnett Chicago.Nate Steele. NINTENDO'S METROID DREAD // TV // "FACE THE THREAT". Retrieved March 29, 2023. https://www.natesteele.com/nintendo-metroid-dread
==Gallery==
Face the Threat - woman playing Dread.png|The woman watching Samus regain consciousness.
Face the Threat - woman.png|The woman.
Face the Threat - green E.M.M.I. outside.png|The green E.M.M.I. outside the apartment.
Face the Threat - green E.M.M.I. inside.png|The E.M.M.I. sneaking up behind the woman.
Face the Threat - green E.M.M.I. view of woman.png|Its view of her.
Face the Threat - Samus helmet.png|Samus's helmet appears on the woman.
==References==
Category:Ads
Category:Nintendo Switch