Connotation

Connotation- "refers to a meaning that is implied by a word apart from the thing which it describes explicitly. Words carry and emotional associations or meanings in addition to their literal meanings or denotations." "Connotation - Examples and Definition or Connotation." Literary Devices. N.p., 30 Oct. 2015. Web. 11 Apr. 2017. 
Example: "Shall I compare Thee to a Summer's Day? Thou art more lovely and more temperate" (Sonnet 18" Shakespeare). The phrase "a Summer's Day" implies fairness.
Photo citation: "Connotation and Denotation." Emaze presentations. N.p., n.d. Web. 11 Apr. 2017