Princess of Power

Princess of Power (commonly abbreviated to POP; and sometimes informally referred to as She-Ra, after the lead heroine) is a toyline created by Mattel. Among others, it features the characters of She-Ra and Catra on planet Etheria. With its launch in 1985, the toyline spawned a variety of products, including three lines of fashion action figures. The Princess of Power logo and characters are currently used by Mattel as part of the Masters of the Universe Classics toyline.
==The Toys==
In 1985, Mattel and Filmation decided to diversify the Masters of the Universe line beyond its traditional realm of "male action" in the hopes of bringing in a young female audience as well. To accompany the Filmation animated series, Mattel created a new line of toys aimed at girls - Princess of Power - with the feminine warrior-woman She-Ra as its main heroine. The toyline featured almost exclusively female characters, all of whom featured an emphasis on hair and clothing, with "real" hair and partially soft-goods costumes. Essentially, the line attempted to fuse the appeal of Masters of the Universe with Mattel's most long-standing success, Barbie. Like its predecessor Masters of the Universe, the POP toy line actually lasted longer than the She-Ra: Princess of Power cartoon series itself.
==Mattel Princess of Power Vintage Toys (1985-1987)==
 Wave 1 / 1985
Name 	Tagline 	Allegiance 	Type
She-Ra 	Princess Adora Becomes She-Ra, Most Powerful Woman in the Universe! 	The Great Rebellion	Action Figure
Bow 	Special Friend Who Helps She-Ra! 	The Great Rebellion	Action Figure
Glimmer 	The Guide Who Lights the Way! 	The Great Rebellion	Action Figure
Kowl 	The Know-It Owl! 	The Great Rebellion	Action Figure
Angella 	Angelic Winged Guide! 	The Great Rebellion	Action Figure
Frosta 	Ice Empress of Etheria! 	The Great Rebellion	Action Figure
Castaspella 	Enchantress Who Hypnotizes! 	The Great Rebellion	Action Figure
Double Trouble	Glamorous Double Agent! 	The Great Rebellion	Action Figure
Catra 	Jealous Beauty! 	The Evil Horde 	Action Figure
Swift Wind 	Beautiful Horse Spirit, Becomes Magical Flying Unicorn! 	The Great Rebellion	Creature
Arrow 	True Blue Horse Flies BOW to Victory! 	The Great Rebellion	Creature
Enchanta 	Beautiful Swan "Flies" She-Ra and her Friends on Amazing Adventures!	The Great Rebellion	Creature
Storm 	Flies CATRA to Exciting Adventures! 	The Evil Horde 	Creature
Crystal Castle	Shimmmering Castle of Fantasy and Fun for SHE-RA and her Friends! 	The Great Rebellion	Playset
 Wave 2 / 1986
Name 	Tag Line 	Allegiance 	Type
Starburst She-Ra 	The Most Powerful Woman in the Universe! 	The Great Rebellion	Action Figure
Flutterina 	Beautiful Lookout "Flies" with Fluttering Wings! 	The Great Rebellion	Action Figure
Mermista 	Mist-i-fying Mermaid! 	The Great Rebellion	Action Figure
Peekablue 	Watchful "Feathered" Friend! 	The Great Rebellion	Action Figure
Perfuma 	Scent-sational Flower Maiden! 	The Great Rebellion	Action Figure
Sweet Bee 	Honey of a Guide! 	The Great Rebellion	Action Figure
Scratchin' Sound Catra 	Jealous Beauty! 	The Evil Horde 	Action Figure
Entrapta 	Tricky Golden Beauty! 	The Evil Horde 	Action Figure
Crystal Swift Wind 	Magnificent Crystal Unicorn "Flies" She-Ra to Adventure! 	The Great Rebellion	Creature
Crystal Moonbeam 	Winged Stallion Protects Crystal Castle at Night! 	The Great Rebellion	Creature
Crystal Sun Dancer 	Lovely Winged Protector of Crystal Castle by Day! 	The Great Rebellion	Creature
Sea Harp 	Musical Sea Horse Carries She-Ra and her Friends to Adventure!	The Great Rebellion	Creature
Butterflyer 	Winged Collector's Case for She-Ra doll and her Friends! 	The Great Rebellion	Creature
Clawdeen 	Glamorous Cat Carries Catra to Adventure! 	The Evil Horde 	Creature
Crystal Falls 	Refreshing Water Wonderland for She-Ra and her Friends! 	The Great Rebellion	Playset
Fantastic Fashions - Deep Blue Secret 	Ocean Blue Outfit with a Secret Map of the Sea! 	The Great Rebellion	Accessories
Fantastic Fashions - Fit to be Tied 	Glamorous Gown with Life-Saving Scarf! 	The Great Rebellion	Accessories
Fantastic Fashions - Flight of Fancy 	Pretty Pantaloons Plus Magical Sword and Winged Shield! 	The Great Rebellion	Accessories
Fantastic Fashions - Flower Power 	Garden Party Gown with "Powerful" Surprise Flowers! 	The Great Rebellion	Accessories
Fantastic Fashions - Hold on to Your Hat	Pretty Hat Becomes a Secret Shield 	The Great Rebellion	Accessories
Fantastic Fashions - Ready in Red 	Furry Winter Outfit Hides a Powerful Suit of Armor! 	The Great Rebellion	Accessories
Fantastic Fashions - Rise & Shine 	Lacy Lounging Gown Hides a Sparkly Suit of Armor! 	The Great Rebellion	Accessories
Fantastic Fashions - Veils of Mystery 	Layers of Veils Hide a Secret Sword! 	The Great Rebellion	Accessories
 Wave 3 / 1987
Name 	Tag Line 	Allegiance 	Type
Bubble Power She-Ra 	The Most Powerful Woman in the Universe! 	The Great Rebellion	Action Figure
Loo-Kee 	Hides & "Sees" All in Etheria! 	The Great Rebellion	Action Figure
Netossa 	Captivating Beauty! 	The Great Rebellion	Action Figure
Spinnerella 	Dizzying Defender 	The Great Rebellion	Action Figure
Shower Power Catra 	Jealous Beauty! 	The Evil Horde 	Action Figure
Royal Swift Wind 	Mighty "Flying" Unicorn Carries She-Ra to Adventure! 	The Great Rebellion	Creature
Silver Storm 	Silver Storm "Flies" Catra to Mischievous Adventures!	The Evil Horde 	Creature
Fantastic Fashions - Blue Lightning 	 	The Great Rebellion	Accessories
Fantastic Fashions - Colorful Secret 	 	The Great Rebellion	Accessories
Fantastic Fashions - Frosty Fur 	 	The Great Rebellion	Accessories
Fantastic Fashions - Heart of Gold 	 	The Great Rebellion	Accessories
Fantastic Fashions - Hidden Gold 	 	The Great Rebellion	Accessories
Fantastic Fashions - Reflections in Red	 	The Great Rebellion	Accessories
Fantastic Fashions - Secret Messenger 	 	The Great Rebellion	Accessories
Fantastic Fashions - Windy Jumper 	 	The Great Rebellion	Accessories
==Mattel Princess of Power Unreleased Toys (1985-1987)==
The following appear in toy catalogues but were never released.
Unreleased/Prototypes
Name 	Tag Line 	Alliegiance 	Type
Starla 	Bright & Beautiful Leader with Star Glitter Backpack	The Great Rebellion	Action Figure
Tallstar 	Make Lovely Lookout "Grow" 	The Great Rebellion	Action Figure
Jewelstar 	Fold Hidden Beauty into "Jewel" 	The Great Rebellion	Action Figure
Glory Bird 	Flying Friend and Protector, Make his Wings Flap! 	The Great Rebellion	Creature
Bubble Carriage	 	The Great Rebellion	Vehicle
==Cartoon Series (1985-87)==
The animated series She-Ra: Princess of Power was produced by Filmation and made its television debut in 1985.
Etheria is ruled by Hordak and the Evil Horde. Raised by Hordak, but actually the long-lost daughter of King Randor and Queen Marlena of Eternia, Princess Adora joins the Great Rebellion to fight against the oppressive Horde. Princess Adora possesses a magic sword, and when she holds it aloft with her right hand and says the magic words, "For the honor of Grayskull... I AM SHE-RA!!!" she is transformed into She-Ra, "The Most Powerful Woman in the Universe." She-Ra is a beautiful blonde woman dressed in a white dress and a red cape, with a golden tiara on her head.
==Mattel Masters of the Universe 200X==
Only one Princess of Power character was redone as an action figure for the new Masters of the Universe line in 2002-04: She-Ra, herself.
Released as an exclusive in 2004, this new She-Ra figure was made to appeal to fans of both the original and the new toylines, as well as fit in more closely with the other redesigned Masters characters. The new She-Ra still had the rooted, combable hair, but all of her clothing (except for her cape) was made out of molded plastic instead of cloth (unlike the original fashion action figure, who had both a cloth cape and skirt).
==Mattel Masters of the Universe Classics (2008-present)==
This new line of collector-oriented figures features previously released characters with "classic" retro sculpting and levels of articulation unprecedented for Masters of the Universe toys, and exclusively available online from Mattel's website mattycollector.com. As with the 200X toyline they are once again sculpted by the Four Horsemen, but are predominantly based on the original 1980's line of figures. Super7 took over the manufacture of the line in 2017, under licence from Mattel. The line plans to eventually include characters from all aspects of the Masters of the Universe franchise, including She-Ra (Princess of Power).
The first Princess of Power figure was Princess Adora, as revealed at the 2009 San Diego Comic Con, and was first made available in January 2010. Since then, Adora's alter-ego She-Ra has been released in the Classics line along with Princess of Power male lead Bow and chief villainess Catra. Although they made their original toy appearances in Masters of the Universe, She-Ra villains Hordak, Leech, Mantenna and Grizzlor are also available. New additions to the line from Princess of Power included Bubble Power She-Ra and her beloved steed Swift Wind, and many more characters were released during the following years.
List of POP toys in MOTU Classics
Year of Release	Name 	Tag Line 	Allegiance 	Type
2009 	Hordak 	Ruthless Leader of the Evil Horde 	The Evil Horde 	Action figure
2010 	Adora 	Leader in the Great Rebellion 	The Great Rebellion	Action Figure
2010 	She-Ra 	Most Powerful Woman in the Universe 	The Great Rebellion	Action Figure
2010 	Grizzlor 	Hairy Henchman of the Evil Horde 	The Evil Horde 	Action Figure
2011 	Bow 	Special Friend Who Helps She-Ra 	The Great Rebellion	Action Figure
2011 	Map of Etheria (came with Preternia Disguise He-Man) 	Beautiful Planet of Despondos 	 	Poster
2011 	Catra 	Jealous Beauty 	The Evil Horde 	Action Figure
2011 	Supergirl vs. She-Ra 	The Maid of Might/Most Powerful Woman in the Universe 	 	Gift Set
2011 	Leech 	Evil Master of Power Suction 	The Evil Horde 	Action Figure
2011 	Hurricane Hordak 	Ruthless Leader with the Wicked Whirling Weapons 	The Evil Horde 	Action Figure
2011 	Bubble Power She-Ra 	Most Powerful Woman in the Universe 	The Great Rebellion	Action Figure
2011 	Swiftwind (aka Swift Wind) 	Beautiful Horse, Spirit, Becomes Magical Flying Unicorn!	The Great Rebellion	Creature
2012 	Star Sisters (Starla, Tallstar & Jewelstar) (with Glory Bird)	Bright and Beautiful Leader/Lovely Lookout/Hidden Beauty	The Great Rebellion	Gift Set
2012 	Shadow Weaver 	Mistress of Dark Magic 	The Evil Horde 	Action Figure
2012 	Horde Prime 	Supreme Ruler of The Horde Empire 	The Evil Horde 	Action Figure
2012 	Frosta 	Ice Empress of Etheria 	The Great Rebellion	Action Figure
2013 	Netossa 	Captivating Beauty 	The Great Rebellion	Action Figure
2013 	Octavia 	Wicked Tentacle-Swinging Warrior 	The Evil Horde 	Action Figure
2013 	Castaspella 	Enchantress Who Hypnotizes 	The Great Rebellion	Action Figure
2013 	Mantenna 	Evil Spy with the Pop Out Eyes 	The Evil Horde 	Action Figure
2013 	Horde Troopers 	Evil Mechanical Enforcers of Hordak 	The Evil Horde 	Gift Set
2013 	Kowl (included with End of Wars Weapons Pak) 	The Know-It Owl 	The Great Rebellion	Figure/Accessories
2013 	Sea Hawk 	Heroic Etherian Pirate 	The Great Rebellion	Action Figure
2014 	Glimmer 	The Guide Who Lights the Way! 	The Great Rebellion	Action Figure
2014 	Map of The Horde Empire (came with Unnamed One) 	Tyrannical Galactic Rulers 	 	Poster
2014 	Kowl (cartoon colours) & Loo-Kee 	The Know-It Owl/Hides and Sees All in Etheria 	The Great Rebellion	Action Figures
2014 	Scorpia 	Stinging Horde Enforcer 	The Evil Horde 	Action Figure
2014 	Modulok 	Evil Beast of the Thousand Bodies 	The Evil Horde 	Action Figure
2014 	Double Mischief (aka Double Trouble) 	Glamorous Double Agent 	The Great Rebellion	Action Figure
2014 	Hordak (cartoon colours) (with Imp) 	Evil Leader of the Horde Invasion 	The Evil Horde 	Action Figure
2014 	Imp as Treasure Chest 	Evil Shapeshifting Spy 	The Evil Horde 	Accessory
2014 	Flutterina 	Beautiful "Flying" Lookout 	The Great Rebellion	Action Figure
2014 	Madame Razz (with Broom) 	Magical Witch of Whispering Woods 	The Great Rebellion	Action Figure
2014 	Entrapta 	Tricky Golden Beauty 	The Evil Horde 	Action Figure
2014 	Sweet Bee 	Honey of a Guide 	The Great Rebellion	Action Figure
2014 	Light Hope 	Magical Protector of the Crystal Castle 	The Great Rebellion	Action Figure
2014 	She-Ra (Galactic Protector) 	Galactic Protector 	Galactic Guardians 	Action Figure
2014 	Arrow 	True Blue Horse Flies Bow to Victory 	The Great Rebellion	Creature
2014 	Mermista 	Mermaid Friend of She-Ra 	The Great Rebellion	Action Figure
2014 	Spinnerella 	Dizzying Defender 	The Great Rebellion	Action Figure
2015 	Huntara 	Courageous Silaxian Warrior 	None 	Action Figure
2015 	Angella 	Angelic Winged Guide 	The Great Rebellion	Action Figure
2015 	Peekablue 	Watchful Feathered Friend 	The Great Rebellion	Action Figure
2015 	Multi-Bot 	Evil Robot of the Thousand Bodies 	The Evil Horde 	Action Figure
2015 	Perfuma 	Scent-Sational Flower Maiden 	The Great Rebellion	Action Figure
2015 	Calix 	Evil Horde Rock Man 	The Evil Horde 	Action Figure
2015 	Buzz-Saw Hordak 	Ruthless Leader with the Blaster Blade 	The Evil Horde 	Action Figure
2015 	Dragstor 	Evil Transforming Warrior Vehicle 	The Evil Horde 	Action Figure
2016 	Vultak 	Evil Flying Zookeeper 	The Evil Horde 	Action Figure
2016 	Despara 	Powerful Force Captain of the Evil Horde 	The Evil Horde 	Action Figure
2016 	General Sunder 	Heroic Former Horde General 	The Great Rebellion	Action Figure
2017 	Horde Trooper 	Evil Mechanical Enforcers of Hordak 	The Evil Horde 	Action Figure
2018 	Granita 	 	Comet Warriors 	Action Figure
2018 	Dylamug 	 	The Evil Horde 	Action Figure
In 2017 Super7 took over the production of Masters of the Universe Classics and will be releasing more characters from Princess of Power, starting with Granita and Dylamug.
==Super7 He-Man and the Masters of the Universe (2016-2017)==
In 2017 Super7 took over the production of the He-Man and the Masters of the Universe 7" scale toyline. Included for the first time are cartoon-accurate Hordak and Tung Lashor figures from the She-Ra animated series.
List of POP toys in He-Man and the Masters of the Universe
Year of Release	Name 	Tag Line 	Allegiance 	Type
2017 	Hordak (with Imp)	Ruthless Leader of the Evil Horde	The Evil Horde	Action Figure
2018 	Tung Lashor 	Evil Tongue Shooting Creature 	The Evil Horde	Action Figure
==Super7 Vintage-style Masters of the Universe (2017)==
In 2017 Super7 is releasing new action figures in the style of the original 5.5 inch Mattel MOTU toys, including characters from She-Ra: Princess of Power.
List of POP toys in Vintage-style Masters Of The Universe
Year of Release	Name 	Tag Line 	Allegiance 	Type
2017 	She-Ra (cartoon style)	The Most Powerful Woman in the Universe	The Great Rebellion	Action Figure
2017 	Hordak (cartoon style)	Ruthless Leader of the Evil Horde 	The Evil Horde 	Action Figure
==Mattel Princess of Power 2016 Exclusive==
In July 2016 Mattel released a new 11 inch She-Ra doll. Exclusively available from MattyCollector, she has rooted hair, includes 3 fabric outfits (Filmation, Classic Toy, and Adora), 2 Swords of Protection, and comes with a mini-comic.
==References==
Category:1980s toys
Category:Fashion dolls
Category:Masters of the Universe
Category:Mattel
Category:Princess of Power
Category:She-Ra: Princess of PowerCategory:Pages stolen off Wikipedia