Discovery Kids

Discovery Kids was an former educational brand used from 2004 to 2014. It first started as a block on Nick, and first aired on September 6, 2004.
== History ==
Following Magnet's introduction (which replaced Noggin, which had an educational intent), Nickelodeon had ideas to make another educational block, which was announced in July 2003. In September 2003, the block was revealed under its working name "EducaTV" and its slogan "It's Educational For Your Brain!". In February 2004, its working title was finalized to "Discovery Kids" and several upcoming shows developed for the block were announced, plus the upcoming start date it would air (Q3 2004). In July 12, 2004, it was announced the block would start airing in September, plus clips of some of the shows for it were released as an "sneak peek". On the following day, an website for it was officially launched. In August 13, the block's official release date was announced; September 6 at 2PM. In August 30, it'd be announced that Discovery Kids would also take over Magnet by January 2005. In September 6, the block was officially launched; starting at 2PM-6PM. Shortly after a week later, the block would be reduced, only losing a hour, due to the demand by people critizing to see more of the Jetix block, which was formerly held in the afternoon, which was taken over by Discovery Kids. Occasionally , the block's slot would be either reduced to 5PM or 4:30PM. In January 2005, the Magnet channel was replaced by Discovery Kids at 6AM, with the first show to air during the rebrand being Phred on Your Head Show. Starting June 20, 2005, the block was reduced to only a hour, encouraging viewers to watch the Discovery Kids channel. By August 29, the block was back to airing at 2PM-5PM. Starting September 2005, the Discovery Kids channel was taken over-the-air only in a few select stations, but starting in 2006, more stations picked up the channel. In May 1, 2006, it was announced that a Saturday Morning DK block would start airing in September on CBS, replacing Nick Jr. on CBS. The block started airing on September 4. In 2007, some of the DK brands would be replaced by another new brand: Qubo. The new brand would later replace the CBS block and the OTA channel on September 3. On the same day, the DK block was given a slight rebrand, along with premiere of several shows. In addition, a web-exclusive learning service would be developed. It would be released on February 4, 2008.