Honest Financial

==GE Astra Finance==
===1994–1998===
Honest Financial was established in 1994 as GE Astra Finance, a joint venture of GE Capital and Astra International. One of its products was "Ekstra" MasterCard credit card.
==GE Finance Indonesia==
===1998–2004===
In 1998, GE took Astra shares in the company and renamed as GE Finance Indonesia.
===2004–2011===
In 2004, GE Finance Indonesia adopted GE Money branding.
==Sahabat Finansial Keluarga==
===2011–2022===
Following the acquisition of GE Finance Indonesia by PermataBank (also owned by Astra at the time) in June 2010, GE Finance Indonesia changed its name to Sahabat Finansial Keluarga (SFK) and replaced GE Money credit cards with PermataShopping Card.
== Honest ==
=== 2022–present ===
In 2022, SFK rebrands to Honest, a mobile-based digital financial service.
Category:Finance
Category:Financial services in Indonesia
Category:Credit cards
Category:Former Astra International subsidiaries
Category:General Electric