sentence1: For weeks now, I've been hearing chatter that Disney was close to doing a distribution deal with Hulu. Disney would give Hulu exclusive access to at least some of its online video in exchange for an equity stake alongside GE's (GE) NBC and News Corp.'s (NWS) Fox. And accompanying said chatter was this refrain: Why? The puzzlement comes from video players who don't work at NBC, Fox or Hulu, and who can't see the upside in Disney CEO Bob Iger throwing in his lot with Hulu.
sentence2: Bob Iger is the CEO of Disney.