There were some signs of reprieve as CONEXPO-CON/AGG took place in early March with less than 3% of the floor space affected by exhibitor cancellations and attendee registrations of more than 100,000.
In response, we took swift and effective steps to bolster our company's liquidity and financial position.
We drew on our revolving line of credit to increase our cash position, and we've obtained a waiver of our financial covenants for the second quarter.
We implemented aggressive cost-reduction actions, including furloughs, mandatory unpaid time off, and salary reductions for all employees across the company.
Our executive management team voluntarily reduced its base salaries by 20% to 50%, and each of our nonemployee members of our Board of Directors has agreed to reduce his or her cash retainer by 50% for payments typically made to them in second quarter of 2020.
We have limited all nonessential capital expenditures and discretionary spending.
We have suspended future dividend payments and share repurchases.
In the past 61 days, we've supported our communities through the donation of PP&E to regional health authorities, and we fed literally thousands of team and community members through a volunteer-driven meal program.
So fast forward 60 days, looking to our iconic locations and FlyOver experiences, we're seeing the world begin to open back up.
FlyOver Iceland reopened last week in Reykjavik, and we expect to benefit from the over 30,000 units of presold product already in the hands of our Icelandic guests in that market.
Canadian government has been very industry-focused, has enacted several programs that have been super helpful, including wage subsidies of up to 75% for team members, and that's called the CEWS program.
Our properties and attractions will open in Alaska on a staggered basis beginning mid-June, because we expect business levels to be impacted by the partial cancellation of many cruise departures from the lower 48.
Over 90% of guests to this area are self-driving Americans, and so with record low gas prices and the overall safety allure of a family road trip, we anticipate attendance in Glacier will be less impacted than other locations.
We were looking forward to a tremendous year with strong momentum on the corporate side and an incremental $100 million of revenue from three nonannual events all set to take place this year.
We essentially entered a hibernation mode until events return, reducing our semi-variable cost by approximately 70%, and we stand ready to quickly turn the faucet back on as events return.
At March 31, our cash balance was $130.5 million, and in early April, we drew the remaining $33 million down on our revolver, bringing our total cash at the beginning of the second quarter to approximately $163 million.
Given the swift and deep cost savings actions we've taken, we have significantly reduced our operating costs and expect our cash outflow during the second quarter will approximate $40 million.
Preliminary revenue was $306 million, up 7.1% from the 2019 first quarter primarily due to positive share rotation of approximately $57 million at GES, partially offset by show postponements and cancellations due to the COVID-19 pandemic.
GES revenue was $292.5 million, up $17.6 million or 6.4%.
Pursuit revenue was $13.5 million, up $2.9 million or 26.8%.
Preliminary net loss attributable to Viad was $10.6 million versus $17.8 million in the 2019 first quarter.
And preliminary net loss before other items was $8.5 million versus a loss of $10.2 million in the 2019 first quarter.
Preliminary adjusted segment operating loss was $8.4 million versus a loss of $11 million in the 2019 first quarter, and adjusted segment EBITDA was $6.9 million, up $4.7 million from the 2019 first quarter.
GES adjusted segment EBITDA was $19.1 million, up from $10.9 million in the 2019 first quarter.
And Pursuit adjusted segment EBITDA was negative $12.2 million versus negative $8.8 million in the 2019 first quarter.

Summary:
In response, we took swift and effective steps to bolster our company's liquidity and financial position.
We drew on our revolving line of credit to increase our cash position, and we've obtained a waiver of our financial covenants for the second quarter.
We implemented aggressive cost-reduction actions, including furloughs, mandatory unpaid time off, and salary reductions for all employees across the company.
Our executive management team voluntarily reduced its base salaries by 20% to 50%, and each of our nonemployee members of our Board of Directors has agreed to reduce his or her cash retainer by 50% for payments typically made to them in second quarter of 2020.
We have limited all nonessential capital expenditures and discretionary spending.
We have suspended future dividend payments and share repurchases.
Preliminary revenue was $306 million, up 7.1% from the 2019 first quarter primarily due to positive share rotation of approximately $57 million at GES, partially offset by show postponements and cancellations due to the COVID-19 pandemic.