And again, we just -- this agreement is really awesome for our WWE fans, our W Universe, as we call it, it's just gives them more -- more value, not just the WWE 999, which is a great value for what we do.
And that is something that, sure, OK, we have live events, but live events make any money, you're going to get 20% capacity, 30%, 50%, whereas you breakeven, and so best to be determined by anyone who's in the live event business and hardly anyone has a handle on exactly when that's going to happen.
Additionally, WWE Network will be available for $4.99 a month on the ad supported Peacock tier, which is half the price that Vince just mentioned, of $9.99 a month.
499 price is the all in price for our great library and pay per view in ring action.
The event, which premiered across Sony's platforms on India's Republic Day was available on Sony TEN one, Sony TEN three and Sony MAX, which have a combined reach of 50 million households, as well as on Sony's streaming platform SonyLIV.
An internationally acclaimed recording artist, Bad Bunny's songs were streamed on Spotify more than 8.3 billion times in 2020, helping to make him the most streamed artist in the world that year.
As of this past Wednesday, this collaboration has led to over 35 million total video views and 2.5 million engagements across YouTube, Facebook, Twitter and Instagram.
Total media impressions to date are nearly 170 million, and it was reported on by the top sports and entertainment properties ranging from ESPN to Rolling Stone to Telemundo to TMZ.
And within 24 hours, the co-branded Bad Bunny WWE merchandise became the hottest selling drop we've had on record on our e-commerce platform, WWE Shop.
When research showed our audience was 5 times more likely to consume online video, we cannibalized our pay-per-view business and launched the first live SVOD service of its kind, WWE network.
And we get to do it with a trusted partner we have had for over 30 years, NBCU.
It also allows us to deliver our most premium content to a significantly larger audience, including the 33 million people who have already signed up for the service.
In fact, over the period from August 21 through year-end, which covers our move to the Amway Center and subsequently to Tropicana Field, Raw viewership is essentially unchanged and SmackDown viewership has increased 8% compared to the prior three-month period.
During the fourth quarter, digital views increased an estimated 25% and hours consumed increased 44%, excluding the impact of geographical restrictions in India.
In 2020 as a whole, we saw a record 38 billion views and 1.4 billion hours consumed across our AVOD platforms, both representing a 10% increase year-over-year and an 11% increase in revenue.
The quarter was highlighted by an increase in gaming partner activations, including Wargaming World of Tanks, Cyberpunk 2077, 2K Battlegrounds and Microsoft Gears.
Rey also posted to a 3.6 million followers on Instagram in Spanish about how proud he was to partner with a brand as authentic to the Latino fan base as Victoria.
WWE's adjusted OIBDA of $286.2 million was at the high end of our rescinded guidance and reflected nearly a 60% increase of more than $100 million.
We estimate that WWE lost more than $90 million in revenue as a result of COVID-19 restrictions, primarily from the loss of ticket sales and the postponement of large-scale international events.
In the fourth quarter, the absence of a large-scale international event contributed to a 50% or $56.4 million reduction in fourth quarter adjusted OIBDA, which also reflected lower advertising revenue and higher TV production costs.
Looking at the WWE's Media segment, adjusted OIBDA decreased 37% or approximately $44 million to $73 million, primarily due to the aforementioned event loss and, to a lesser extent, decreased advertising sales and higher production costs.
In that stadium setting, we bring nearly 1,000 live virtual fans back to our show and surround them with pyrotechnics, laser displays, augmented reality and drone cameras.
This staging increases production costs by approximately 25% per episode.
More than 700 hours of programming in the quarter and more than 2,300 hours for the year across television, streaming and social and digital platforms.
In the fourth quarter, 2.2 million total viewers watched content across all tiers, representing a 40% increase and those viewers watched 35 million hours of content, which was 14% higher.
Perhaps most importantly, average paid subscribers to the network increased 6% to 1.5 million.
Adjusted OIBDA from Live Events declined by $4.9 million to a loss of $6.7 million due to a $26.7 million decline in Live Events revenue.
As of year-end, WWE had 140 million installs across its games portfolio.
Demonstrating our commitment to product innovation, WWE released 2,000 new products on its e-commerce platform including 18 new championship title cells, which generated category growth of more than 100% for the year.
In 2020, we generated approximately $292 million in free cash flow, an increase of $240 million.
As of December 31, 2020, WWE held $593 million in cash and short-term investments.
This included $100 million borrowed under WWE's revolving credit facility which was repaid just in January 2021.
Additionally, we anticipate a significant year-over-year increase in expense due to continued higher TV production expenses at WWE's ThunderDome as well as the return of employees from furlough.
We estimate that WWE can achieve 2021 adjusted OIBDA of $270 million to $305 million as revenue growth driven by the Peacock transaction, the gradual ramp-up of ticketed live events, including large-scale international events, and the escalation of core content rights fees is offset by the increase in production and personnel expenses.
In our view, the stated 2021 adjusted OIBDA guidance range will be approximately 15% to 20% higher without the ongoing impact of COVID-19, which includes the loss of ticket and merchandise sales of live events and the increased investment in production to further fan engagement.
Given increasing visibility regarding WWE's projected performance and liquidity, we are planning to restart this project in the second half of '21.
For 2021, we estimate total capital expenditures of $65 million to $85 million, including funds to begin construction as well as funds to enhance WWE's technology infrastructure.
The timing and rate of returning ticketed audiences to WWE's Live Events remains subject to significant uncertainty.
And as such, we are not reinstating more specific quarterly guidance at this time.
Certainly, the contractual escalation of WWE's core content rights fees will continue to be an important source of growth.

Summary:
As of December 31, 2020, WWE held $593 million in cash and short-term investments.
Additionally, we anticipate a significant year-over-year increase in expense due to continued higher TV production expenses at WWE's ThunderDome as well as the return of employees from furlough.
We estimate that WWE can achieve 2021 adjusted OIBDA of $270 million to $305 million as revenue growth driven by the Peacock transaction, the gradual ramp-up of ticketed live events, including large-scale international events, and the escalation of core content rights fees is offset by the increase in production and personnel expenses.
In our view, the stated 2021 adjusted OIBDA guidance range will be approximately 15% to 20% higher without the ongoing impact of COVID-19, which includes the loss of ticket and merchandise sales of live events and the increased investment in production to further fan engagement.
Given increasing visibility regarding WWE's projected performance and liquidity, we are planning to restart this project in the second half of '21.
The timing and rate of returning ticketed audiences to WWE's Live Events remains subject to significant uncertainty.
And as such, we are not reinstating more specific quarterly guidance at this time.
Certainly, the contractual escalation of WWE's core content rights fees will continue to be an important source of growth.