Overall, we achieved revenue growth in the quarter of 2% on a reported and constant currency basis, which was driven by 15% growth in digital and 31% growth in Business Solutions.
As a result, our C2C revenue was flat on a reported basis or down 1% in constant currency terms with transaction growth down 1%.
Both principal per transaction and cross-border principal increased approximately 4% during the quarter.
Year-to-date, our cross-border principal increased 19%, reflecting the elevated levels of support that our customers provide to their loved ones during the period of uneven economic recovery.
Revenue generated during the quarter was $266 million, maintaining the record high level that we achieved in the second quarter and putting us well on pace to exceed $1 billion in revenue this year.
Most of our digital business is westernunion.com, which grew at a healthy pace in the third quarter with 16% principal growth and 12% revenue growth.
Wu.com average monthly active users increased 8% in the quarter.
Our real-time account payout capabilities, currently available in over 100 countries, improve on incumbent solutions while also providing choice for consumers who preferred to direct transfer to our agent network.
Key to our success, whether serving our direct consumers through our branded offering of -- or serving the customers of our partners is our omnichannel capabilities, which enable payouts to more than 200 countries and territories in over 130 currencies through our extensive global network of billions of bank accounts, millions of wallets and cards, and approximately 600,000 retail locations.
Profitability was strong, with operating margin increasing to approximately 25%, as a result of solid Business Solutions revenue growth and lower planned marketing investments, which was partially offset as we continued to invest in our technology and global omnichannel platform.
Earnings per share for the quarter was $0.57 on a reported basis and $0.63 on an adjusted basis.
The digital banking offerings Western Union branded WU Plus is an important part of our ecosystem strategy, which is focused on bordering and deepening our relationship with customers by offering them additional relevant products and services.
Another component of our ecosystem strategy is WU Shop, a shopping and cash back rewards program that enables our customers to shop internationally at over 12,000 online stores and send gifts directly to their families and friends in other countries while receiving cash back on their purchases.
Third quarter revenue of $1.3 billion increased 2% on a reported and constant currency basis.
Currency translation net of the impact from hedges benefited third quarter revenues by approximately $3 million compared to the prior year.
In the C2C segment, revenue was flat on a reported basis or decreased 1% constant currency.
B2C transactions declined 1% for the quarter as the slow recovery from COVID-19 impacted retail money transfer, partially offset by 19% transaction growth in digital money transfer.
Total C2C cross-border principal increased 4% on a reported basis or 3% constant currency, driven by growth in digital money transfer.
Total C2C principal for transaction or PPT continued to grow and was up 4% or 3% constant currency, driven by mix and changes in consumer behavior.
Digital money transfer revenues, which include wu.com and digital partnerships increased 15% on a reported basis or 14% constant currency.
Wu.com revenue grew 12% or 11% constant currency on transaction growth of 9%.
Wu.com cross-border revenue was up 16% in the quarter.
North America revenue decreased 2% on both a reported and constant currency basis, on transaction declines of 5%.
Revenue in the Europe and CIS region declined 3% on a reported basis or 5% constant currency on transaction growth of 3%.
Revenue in the Middle East, Africa and South Asia region declined 2% on both a reported and constant currency basis, while transactions grew 2%.
Revenue growth in the Latin America and Caribbean region was up 25% or 26% constant currency on transaction growth of 10%.
Revenue in the APAC region increased 1% on a reported basis and declined 1% on a constant currency basis while transactions declined 13%.
Business Solutions revenue increased 31% on a reported basis or 28% constant currency.
The segment represented 9% of company revenues in the quarter and benefited by growing over lower revenue in the prior year period.
Other revenues represented 5% of total company revenues and increased 3% in the quarter.
The consolidated GAAP operating margin in the quarter was 24.8% compared to 22.7% in the prior year period, while the consolidated adjusted operating margin was 25.2% in the quarter compared to 23.5% in the prior year period.
B2C operating margin was 24.3% compared to 24.6% in the prior year period.
Business Solutions operating margin was 32.9% in the quarter compared to 10.5% in the prior year period.
During the last 12 months, the Business Solutions segment generated $402 million of revenue and $86 million of EBITDA.
Other operating margin was 18.3% compared to 20% in the prior year period due to higher M&A costs this year related to the divestiture of Business Solutions.
The GAAP effective tax rate in the quarter was 20.2% compared to 12.4% in the prior year period, while the adjusted effective tax rate in the quarter was 13.7% compared to 12.7% in the prior year period.
GAAP earnings per share or earnings per share was $0.57 in the quarter compared to $0.55 in the prior year period, while adjusted earnings per share was $0.63 in the quarter compared to $0.57 in the prior year period.
GAAP earnings per share includes a $0.05 impact related to the deferred taxes recorded on the pending sale of Business Solutions.
Year-to-date cash flow from operating activities was $686 million.
Capital expenditures in the quarter were approximately $35 million.
At the end of the quarter, we had cash of $1 billion and debt of $2.9 billion.
We returned $170 million to shareholders in the third quarter, consisting of $95 million in dividends and $75 million in share repurchases.
The outstanding share count at quarter end was 404 million shares, and we had $558 million remaining under our share repurchase authorization, which expires at the end of this year.
We now expect full year 2021 GAAP revenue growth will be approximately 150 basis points higher than constant currency revenue growth.
Constant currency revenue, excluding the impact of Argentina inflation is expected to grow between 3% and 4%, while our previous outlook call for a mid-single-digit increase.
Our operating margin outlook has not changed, with the full year GAAP operating margin expected to be approximately 21%, while the adjusted operating margin is expected to be approximately 21.5%.
GAAP earnings per share for the year is expected to be in the range of $1.80 to $1.85 compared to the previous outlook of $1.82 to $1.92, reflecting the tax impact related to the pending sale of Business Solutions.
We are also raising the bottom end of the range for adjusted earnings per share with a new range of $2.05 to $2.10, which compares to $2 to $2.10 in our previous outlook.

Summary:
As a result, our C2C revenue was flat on a reported basis or down 1% in constant currency terms with transaction growth down 1%.
Revenue generated during the quarter was $266 million, maintaining the record high level that we achieved in the second quarter and putting us well on pace to exceed $1 billion in revenue this year.
Earnings per share for the quarter was $0.57 on a reported basis and $0.63 on an adjusted basis.
The digital banking offerings Western Union branded WU Plus is an important part of our ecosystem strategy, which is focused on bordering and deepening our relationship with customers by offering them additional relevant products and services.
Third quarter revenue of $1.3 billion increased 2% on a reported and constant currency basis.
In the C2C segment, revenue was flat on a reported basis or decreased 1% constant currency.
B2C transactions declined 1% for the quarter as the slow recovery from COVID-19 impacted retail money transfer, partially offset by 19% transaction growth in digital money transfer.
Total C2C cross-border principal increased 4% on a reported basis or 3% constant currency, driven by growth in digital money transfer.
Total C2C principal for transaction or PPT continued to grow and was up 4% or 3% constant currency, driven by mix and changes in consumer behavior.
Revenue in the APAC region increased 1% on a reported basis and declined 1% on a constant currency basis while transactions declined 13%.
GAAP earnings per share or earnings per share was $0.57 in the quarter compared to $0.55 in the prior year period, while adjusted earnings per share was $0.63 in the quarter compared to $0.57 in the prior year period.
At the end of the quarter, we had cash of $1 billion and debt of $2.9 billion.
We now expect full year 2021 GAAP revenue growth will be approximately 150 basis points higher than constant currency revenue growth.
Constant currency revenue, excluding the impact of Argentina inflation is expected to grow between 3% and 4%, while our previous outlook call for a mid-single-digit increase.
GAAP earnings per share for the year is expected to be in the range of $1.80 to $1.85 compared to the previous outlook of $1.82 to $1.92, reflecting the tax impact related to the pending sale of Business Solutions.
We are also raising the bottom end of the range for adjusted earnings per share with a new range of $2.05 to $2.10, which compares to $2 to $2.10 in our previous outlook.