content: Nothing better. Not sure how many years I have used this 5 years least I have tried everything out there but nothing works as well. First its easy. Second its minimal I dont spend more time setting up organizing etc. I spend my time doing what I need not taking time in the app Third its every where I need to access it. Is just easy and fast and I particularly love the reminder feature. I used it free for awhile but have happily had premium for years.