Question: Of the different football associations West Nally is a partner to, which was established first? Passage 1:Having been introduced to the journalist, BBC presenter and sports commentator Peter West in 1969, Nally founded the West Nally Group the following year as a public relations agency with a specialised sporting events mandate. With West as chairman, and managing director Nally its driving force, the company would go on to redefine the sports business industry by pioneering the offering to 'blue chip' companies of exclusive, off-the-shelf packages of sponsorship rights to the world's largest sports tournaments on behalf of the world's leading sports federations. Early successes included securing investment to establish the Masters in snooker, the Squash World Open, and an annual one-day cricket competition which would run for three decades in the UK. In 1976, on brokering an agreement to sponsor the FIFA World Cup, the company assured its reputation as a leading innovator within the expanding sports marketing field. Employing over 400 staff in 14 offices across 11 countries in its heyday in the 1980s and 1990s, West Nally has served as partner to, among others, the International Olympic Committee, the International Federation of Association Football (FIFA), the Union of European Football Associations (UEFA), the Davis Cup and Federation Cup in tennis, the Hockey World Cup, the International Swimming Federation (FINA), the International Rowing Federation (FISA), the International Cycling Union (UCI) and the FIS World Ski Cup. The company helped secure the financial foundations of the first London Marathon, held in 1981, before playing an instrumental role in the inception of the International Association of Athletics Federations' Track and Field Program and in initiating the World Athletics Championships, first held in Helsinki in 1983. For the International Rugby Board (IRB), West Nally helped to commercially package and launch the Rugby World Cup, first held in 1987 in Australia and New Zealand. Known within the industry as the 'university of sports marketing' on account of its comprehensive training procedures responsible for cultivating a generation of leading sports business executives, the company's founder Patrick Nally was in 1988 described by Marketing magazine, along with Adidas owner Horst Dassler and IMG founder Mark McCormack, as one of the "three godfathers of sport" who at one time, between them, "controlled the commercial destinies of almost every major sports event in the world". Credited with first perceiving and harnessing sport's unique potential as a medium for global brand communication, Nally is today alternatively hailed as "the 'Founding Father' of sports marketing", "the father of modern sports marketing", "the founding father of the sports business industry", "the godfather of sports sponsorship" and the 'Dean' of the 'Sports Marketing University'. In 2009, his pioneer status within the industry was recognised with a nomination in the 'Outstanding Contribution' category at SportBusiness Magazine's annual Sports Event Management Awards.
 Passage 2:Pearce's first experience of senior football came in the Northern NSW State League Division 1, for Newcastle Jets youth, where coach (and former Australian international) Clayton Zane praised Pearce's potential and passing ability. For the 2014 National Premier Leagues season, Pearce moved to Broadmeadow Magic. In October 2014, it was announced that Pearce had joined Central Coast Mariners' youth squad to play in the 2014–15 National Youth League. He was called up to the senior squad for the first time and was an unused substitute against Sydney FC in an A-League match in November 2014 following an injury to Liam Reddy. Reddy's departure in late 2015 and suspension and international selection for Paul Izzo led Pearce and fellow young 'keeper Tom Heward-Belle to be called up to the senior side. He made his A-League debut for the Mariners in a loss to Western Sydney Wanderers in April 2016. Pearce was in A-League action again a week later, coming on as an early substitute after Paul Izzo suffered a concussion in the opening minute of an eventual loss to Newcastle Jets. On 6 April 2017, he signed a one-year professional contract with Central Coast Mariners.
 Passage 3:Agriculture is seen to be one of the main players in the depletion of soil richness in human history. Certain agricultural practices can deplete soil of carbon, such as monoculture, failing to rotate crops sufficiently, and intensive livestock grazing. Soil that is low in carbon will not support plant life and is susceptible to desertification. Without plants, soil cannot hold water sufficiently, and will become dry and brittle over time. Agroecology is an overarching category of approaches to creating a more sustainable agricultural system and increase the health of soil. It includes "permaculture", originally being a combination of the words "permanent" and "agriculture", which is a systems thinking approach that can increase the carbon content of soil by using natural patterns in already existing ecosystems to promote a higher efficiency of food production, a lower need for human involvement, and a healthier ecosystem. Permaculture focuses on using the land and a strong knowledge of plants, animals and natural cycles to create ecosystems that yield plentiful produce and help keep themselves healthy and productive. This can be done through intentional landscaping that would utilize as much rainfall as possible or placing nitrogen fixing plants near another crop that might need them. Agroecology also includes the ideas of holistic management. This approach stems from the work of Allan Savory who claims that planned grazing can improve soil health and reverse the effects of desertification.

Output: 1