Context: The word hyphy is Oakland slang meaning "hyperactive." More specifically it is an adjective that describes the music and the urban culture associated with that area. It was created by Oakland-based rapper Keak da Sneak when he used the term on an album he recorded in 1994. The hyphy culture began to emerge in the late 1990s and early 2000s as a response from Bay Area rappers against commercial hip hop for not acknowledging their region for setting trends in the hip hop industry. It is distinguished by gritty, pounding rhythms, and in this sense can be associated with San Francisco Bay as crunk music is to the Southern United States. An individual is said to "get hyphy" when they dance in an overstated, fast-paced and ridiculous manner, or if they get overloud with other people. The phrase ""to get hyphy"" is similar to the southern phrase ""to get crunk"". Those who consider themselves part of the hyphy movement strive for this behavior., A record producer or music producer oversees and manages the sound recording and production of a band or performer's music, which may range from recording one song to recording a lengthy concept album. A producer has many roles during the recording process. The roles of a producer vary. He or she may gather musical ideas for the project, collaborate with the artists to select cover tunes or original songs by the artist/group, work with artists and help them to improve their songs, lyrics or arrangements. , A record label or record company is a brand or trademark associated with the marketing of music recordings and music videos. Often, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information., It 's Not What You Say ... It 's How You Say It is a 2001 album by Hyphy Bay Area rapper Mac Dre . `` Mac Dre 's It 's Not What You Say ... It 's How You Say It is another collection of hardcore rap from the underground . Guest stars include Richie Rich , Keak da Sneak , and several others . Fans of his previous work will probably enjoy this just fine , while new listeners can at least get a glimpse into the underground West Coast scene . '' ~ Bradley Torreano , Allmusic, Andre Louis Hicks (July 5, 1970  November 1, 2004), better known by his stage name Mac Dre, was an American rapper and record producer, founder of Thizz Entertainment record label, and the now defunct Romp Productions., Thizz Entertainment is a San Francisco Bay Area-based, independent record label, started as Romp Records in 1996 by rapper Mac Dre. When Dre moved to Sacramento in 1999, he changed the label's name to Thizz Entertainment to avoid implying a connection to the Romper Room Gang. Dre thought the name Thizz perfectly expressed how it felt when you were high on ecstasy which was becoming popular in the Bay Area hip hop scene., Subject: it's not what you say... it's how you say it, Relation: record_label, Options: (A) album (B) artists and repertoire (C) record (D) record label (E) thizz entertainment
Output: thizz entertainment