Query: green consumption

title: Impact of Consumer Environmental Responsibility on Green Consumption Behavior in China: The Role of Environmental Concern and Price Sensitivity
abstract: Research on influence factors for green consumption has greatly advanced in recent years. However, little research has explored the effect of consumers' environmental responsibility on green consumption and how this effect was mediated by environmental concern and moderated by price sensitivity, especially when consumers simultaneously pay close attention to environmental and personal interests. This study investigates the impact of environmental responsibility on green consumption via the mediation of environmental concern and the moderation of price sensitivity. The questionnaire survey method was used to collect data from 680 Chinese consumers via an online questionnaire. The empirical results reveal that environmental responsibility can promote environmental concern and enhance green consumption. Specifically, environmental responsibility has a positive impact on environmental concern and also has different positive effects on green consumption intention. Environmental concern positively affects green consumption intention and plays a partial mediation role in the relationship between environmental responsibility and green consumption intention. Price sensitivity plays a negative moderation role in the relationship among environmental responsibility, environmental concern and green consumption intention. The theoretical and managerial implications of the findings were discussed.

title: Towards closing the attitude intention behavior gap in green consumption: A narrative review of the literature and an overview of future research directions
abstract: Research on sustainable consumption has gained much popularity in the past few years, and the of the green gap phenomenon has had its share of studies. This phenomenon is known as the discrepancy between what consumers say about their growing concern regarding the environment, on the one hand, and what they truly do to help sustain this environment, on the other hand. Although reviews of the motivations and barriers of green consumption are available in the literature, none of them focuses on the green gap, nor examines the methodologies and paradigms used in the available studies. Given the importance of methodology in creating the green gap, and considering the effect of the adopted paradigm on the reliability of the results, it is essential to identify these two aspects in each reviewed study. In this work, we use a pre assigned framework to categorize 58 articles addressing the green gap, based on the theory, methodology, and paradigm applied in each article. An overview of the studies shows that despite the diversity of methods used, there is still room for improvement in terms of methodology, paradigm, and theory. Most importantly, qualitative studies and experimental designs are needed, and the rational paradigm must not be replaced by but should instead complement the current trend that favors the behavioral economic. As for the theoretical improvements, the research focus must shift from exploring the reasons behind the gap to implementing solutions to it.

title: Environmental awareness, firm sustainability exposure and green consumption behaviors
abstract: This study aims to investigate the potential effects of corporate environmental sustainability reporting on green consumerism. The study employed both primary and secondary data. The primary data collected using a survey method. Whereas, the secondary data on sustainability reporting collected from the company's annual reports and the global reporting initiatives database. Multiple regression techniques employed to assess the data results. The study outcomes indicate that firm's sustainability exposure and environmental responsiveness act as game changer for green consumption practices, which ultimately be the threshold for changing the rationality and customer's green choices. The results further revealed that environmental awareness significantly moderates the nexus between environmental disclosure and customer's willingness to involve in eco responsible consumption activities. The study hypotheses have practical significance and extend the theory of planned behavior by locating behavioral and non behavioral constructs, in shaping eco friendly consumption. Hence, the study findings propose new insight of relationship into sustainability literature by transforming the firm's environmental exposure in sustaining greener consumption practices to protect the environmental damage by human activities. The present study put forward the policy guidelines that the intervention of firms into environmental activities and persistent sustainability policies helps to stimulate green consumption behavior.

title: Predicting Green Consumption Behaviors of Students Using Efficient Firefly Grey Wolf Assisted K Nearest Neighbor Classifiers
abstract: Understanding the green consumption behaviors of college students is highly demanded to update the public and educational policies of universities. For this purpose, this research is devoted to advance an efficient model for identifying prominent features and predicting the green consumption behaviors of college students. The proposed prediction model is based on the K Nearest Neighbor (KNN) with an effective swarm intelligence method, which is called OBLFA_GWO. The optimization core takes advantage of the firefly algorithm (FA) and opposition based learning (OBL) to mitigate the immature convergence of the grey wolf algorithm (GWO) In the proposed prediction framework, OBLFA_GWO is utilized to identify influential features. Then, the enhanced KNN model is used to identify the importance and interrelationships of features in samples and construct an effective and stable predictive model for decision support. Five other well known algorithms are employed to validate the effectiveness of the proposed OBLFA_GWO strategy using 13 benchmark test problems. Also, the non parametric statistical Wilcoxon sign rank and Friedman tests are conducted to validate the significance of the proposed OBLFA_GWO against other peers. Experimental results indicate that the FA and OBL can significantly boost the core exploratory and exploitative trends of GWO in dealing with the optimization tasks. Also, the OBLFA_GWO based KNN (OBLFA_GWO KNN) model is compared with four classical classifiers, such as kernel extreme learning machine (KELM) backpropagation neural network method (BPNN) and random forest (RF) and five advanced feature selection methods in terms of four standard evaluation indexes. The experimental results show that the classification accuracy of the proposed OBLFA_GWO KNN can reach to 96.334 on the real life dataset collected from nine universities. Also, the proposed binary OBLFA_GWO algorithm has improved the classification performance of KNN compared to the other peers. Hopefully, the established adaptive OBLFA_GWO KNN model can be considered as a useful tool for predicting students' behavior of green consumption.

title: How national culture and ethics matter in consumers' green consumption values
abstract: Going green in consumption is gaining momentum globally, but little is known how national cultural values and consumers' ethical ideologies explain green consumption. With a culturally rich sample of 1929 responses from consumers in Finland, Germany, Portugal, and the United Kingdom, the present study examines how cultural long term orientation and collectivism predict consumers' green consumption values, and if these relationships are moderated by ethical ideologies. The study finds that cultural collectivism has a significant positive effect on green consumption values, as expected. However, the results show that the two long term orientation constructs, namely planning and tradition, point in opposite directions when predicting green consumption. We demonstrate that while long term planning has a significant positive effect on green consumption values, the effect of traditional values is negative. We further show that this negative effect varies across consumers' ethical ideologies so that the effect is the greatest for Exceptionists and Absolutists, that is, those who rely in their actions on universal moral principles rather than particular circumstances. Therefore, our research contributes to the literature by providing new evidence for the cultural and ethical aspects in green consumption values. Furthermore, the study suggests that managers pay special attention to the consumers who have high collectivistic and future oriented values to promote environmentally friendly consumption.

title: Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption: the roles of environmental involvement and locus of control
abstract: Drawing on the value belief norm theory, we propose that hedonic and utilitarian shopping values are linked with consumer skepticism toward green advertising and eco friendly consumption behavior (i.e. green consumption) through environmental involvement, and that these links are contingent on locus of control. In support of our theory, results from a survey of 491 consumers reveal that hedonic and utilitarian shopping values influence environmental involvement positively and negatively, respectively. There is a negative relationship between environmental involvement and consumer skepticism toward green advertising. Such skepticism is also negatively related to green consumption. Environmental involvement translated hedonic and utilitarian shopping values into consumer skepticism toward green advertising. The relationships among the researched variables are stronger for individuals with an internal locus of control than for those with an external locus of control.

title: Assimilating and Differentiating: The Curvilinear Effect of Social Class on Green Consumption
abstract: Building on optimal distinctiveness theory, this research examines the effects of social class on green consumption. Across six studies, we find a curvilinear effect of social class on green consumption, with the middle class having greater propensity for green consumption compared to the lower and upper classes. This effect can be explained by tension between need for assimilation (NFA) and need for differentiation (NFD) that varies among the three social classes in establishing their optimally distinctive identities. The lower class has a dominant NFA, the upper class has a dominant NFD, and the middle class has dual motivation for assimilation and differentiation. Concomitantly, green consumption has the dual function of assimilation and differentiation. The middle class perceives green consumption as simultaneously assimilating and differentiating, which satisfies their dual motivation and enhances their propensity for green consumption. By contrast, the lower class perceives the differentiation function of green consumption as contradicting their dominant NFA, and the upper class perceives the assimilation function as contradicting their dominant NFD, which lower both their propensities for green consumption. Furthermore, these effects are moderated by consumers' power distance belief. These novel findings have significant theoretical and practical implications on building a more sustainable society.

title: Does gender inequality affect household green consumption behaviour in China?
abstract: In this paper, we examine whether gender inequality affects a household's decision to adopt green consumption behaviour in China. Building upon the literature that claims women tend to be more environmentally friendly than men, we hypothesise that households in which women play a stronger role adopt greener consumption lifestyles. Based on a nationwide survey, our empirical results show that households in counties with greater gender inequality use less energy efficient electric products and are less willing to save energy. The results are robust to a number of variations in our empirical models. Social and economic factors are included to further explore the mechanisms underlying households' decisions. Our findings provide new insights into green development from a micro level, bottom up perspective. They are relevant for policy makers because they indicate that promoting gender equality can have a favourable impact on green development.

title: Green consumption practices for sustainability: an exploration through social practice theory
abstract: By applying social practice theory to green consumption, this paper extends our understanding of consumer insight on green consumption processes beyond linear decision making. The purpose of this paper is to provide knowledge about how best to mitigate perceived barriers to green consumption processes including the purchase and disposal of household products and to contribute to current discourse about widening social marketing research beyond a predominant focus on individuals' behaviours.,Thematic content analysis exploring the lived experiences of participants' green consumption was undertaken by conducting 20 in depth interviews of Australian consumers. These interviews were analysed through a social practice lens.,The research identified six emergent social practice themes of green consumption. By using social practice theory, a different paradigm of social research than the linear models of behaviour is used. This unconventional investigation into the green consumption process, including the purchase and disposal of household products, extends literature past the attitude behaviour gap and highlights the importance of aligning green consumption processes with social practice.,By integrating social practice theory into the marketing discipline, this paper explores consumption as part of sustainable marketing and provides suggestions about how best to mitigate perceived barriers to green consumption processes. These insights have relevance to micro meso and macro levels of social marketing, and can help alter consumption practices making them more sustainable.

title: Drivers to green consumption: a systematic review
abstract: Environmental degradation is increasingly attracting the attention of public opinion; however, the rise in environmental concern is not accompanied by a parallel growth of green product consumption. This paper aims to detect and classify all the main drivers to green consumption in an attempt of systematizing previous research results and identifying the most relevant drivers for pushing the transition toward a greener economy. The paper systematically analyzes 113 articles published from 2000 to 2018 within major peer reviewed English language scholarly publications in management, economics, environmental, agricultural and biological, decision and social sciences, energy and psychology that adopted a survey based quantitative approach to measure drivers to green consumption. The research is identified using the keywords green, sustainable, environmental or pro environmental behavior/intention/purchase or consumption/consumer. The analysis highlights the identification of seven categories of drivers to green consumption: behavioral factors, socio demographic variables, intrapersonal values environment, intrapersonal values non environment, personal capabilities, products and producers related factors and context related factors.