Query: 2020 strategic marketing planning

title: Innovation and Structural Transformation of Industry
abstract: The innovative activity of the production system is the most important component of its successful adaptation to rapidly changing market conditions, expressed in the increasing competition in the domestic and foreign markets. Innovation is one of the main structure forming factors in micro meso and macroeconomic levels, which finds its practical embodiment in the evolution of structural changes in the industrial and post industrial economy. At the same time, at the industry (mesoeconomic) level, innovations are formed due to such important components as strategic planning, scientific and design activities, and marketing research. The paper focuses on the main factors of innovative development of industrial production. A comparative analysis of the components of innovation activity of developed and developing countries (BRICS countries) is carried out. The paper shows both weak and strong competitive positions of the Russian economy in the innovation sphere, reveals its features. The criteria for classifying the industry as a knowledge intensive one are defined and disclosed. Characteristic features of knowledge intensive industries and knowledge intensive manufacturing, the growth of the share of which leads to progressive structural transformations of industry, increase its competitiveness. Particular attention is paid to structural transformations at the microeconomic level, where the liquidation of inefficiently operating enterprises, the creation of new knowledge intensive companies, as well as the restructuring of existing ones, allow the implementation of a whole range of progressive transformations, such as financial, industrial, property, managerial, and legal ones.

title: APPLICATION OF THE METHOD OF SWOT ANALYSIS AS A MEANS OF STRATEGIC PLANNING DURING THE INVESTIGATION OF CRIMINAL CASES IN THE FIELD OF ECONOMICS IN BORDERS
abstract: A cooperation between states in criminal cases is carried out in order to achieve the goals of justice and may exist at the stage of pre trial investigation, trial, as well as after the entry into force of a court decision (sentence, ruling) Forms of international cooperation in the investigation of criminal cases are quite diverse. The main ones are: providing legal assistance, which consists in carrying out procedural actions, because during the investigation and trial of criminal cases there is often a need to gather evidence abroad by questioning defendants, victims, witnesses, experts, conducting searches, examinations, court inspections, seizure and transfer of items, delivery, and forwarding of documents, etc. extradition of persons for criminal prosecution or for the execution of a court sentence; arrest, search and confiscation of proceeds of crime (states undertake to cooperate in the investigation of money laundering; assist in the investigation and take appropriate measures: to freeze bank accounts, seize property to prevent its concealment; confiscate proceeds of crime or property, value of which corresponds to the value of income, etc. The normative basis for the international cooperation in the investigation of criminal cases is the European Convention on Mutual Assistance in Criminal Matters dated April 20, 1959; the Criminal procedural code of Ukraine; Methodical recommendations of the General Prosecutor's Office of Ukraine; On the organization of the work of the Prosecutor's Office of Ukraine in the field of international legal cooperation" dated September 18, 2015. The legal basis for international cooperation in criminal matters is the current bilateral and multilateral international treaties of Ukraine, the binding nature of which has been approved by the Verkhovna Rada of Ukraine. Among the multilateral international agreements, there should be noted the European conventions on criminal justice: the European Convention on the Extradition with two additional protocols to it, the European Convention on Mutual Assistance in Criminal Matters with an additional protocol to it, the European Convention on the Transfer of Proceedings in Criminal Matters, The Convention on the Transfer of Sentenced Persons with an additional protocol, The European Convention on the Supervision of Conditionally Sentenced or Conditionally Released Offenders, the Convention on Laundering, Search, Seizure, and Confiscation of the Proceeds from Crime and the European Convention on the International Validity of Criminal Judgements. In addition, the Commonwealth of Independent States has the 1993 Convention on Legal Assistance and Legal Relations in Civil, Family and Criminal Matters and its 1997 Protocol; within the framework of the United Nations, there is the Convention on Transnational Crime of 2000, together with two Protocols thereto. These multilateral international agreements establish a uniform sphere of cooperation between law enforcement and judicial authorities in relation to all European countries. Today, the most effective is the method of "SWOT analysis" which is currently recognized in the scientific community as one of the most popular tools in strategic planning of social processes, including in the investigation of criminal cases. Although the type of analysis is still considered by most scientists as Bohomolova Ye. (2004) a method of marketing research of enterprises in the market in the context of business practice, the object of "SWOT analysis" can Baltic Journal of Economic Studies 167 Vol. 6, No. 3, 2020 be as legislation, the practice of its application and prospects of their improvement, and materials of criminal cases.  Achieving the purpose of this publication is ensured by the use of cognitive philosophical, general scientific and special methods, among which the main are analysis and synthesis, comparative law method, which allow to identify prospects for the use in criminal cases of the method of "SWOT analysis" which is currently recognized in the scientific community as one of the most popular tools in strategic planning of social processes. Methods of grammatical review and interpretation of legal norms have helped to identify gaps in the legislation governing the investigation of criminal cases, in particular in the field of economics, and to develop proposals for its improvement. Practical importance. International cooperation in criminal proceedings is an organizationally complex process, which requires the use of effective and efficient methods to perform the tasks of criminal proceedings, respect for the rights and freedoms of all participants in the process, including not violating a reasonable time in the investigation. To date, science has developed many methods of analyzing the law, the practice of their application, and identifying ways to improve legislation, taking into account the results of forecasting the prospects for society and the state. To ensure a high level of quality of criminal investigations in the framework of international cooperation, it is necessary to choose the one that will give the most effective results and allow to formulate the most optimal proposals in a particular criminal case and the practice of their application. An attempt to solve this problem is presented in this study.

title: New development: Implementing and evaluating government strategic plans the Europe 2020 Strategy
abstract: This article examines the implementation of the Europe 2020 Strategy. The authors analysed the strategic and management plans of the European Commission's directorates general (DGs) to identify the main and dominant discourses in the documents. The supplementing or supplanting of the simple strategy framework of the early years by a political framework after 2014 can be seen as caused by an interaction between rational management evaluation on one hand and political values and will on the other.  This article is intended to be directly useful to government policy makers in relation to the evaluation of inclusive economic growth strategies. It demonstrates, in a European context, the way in which strategic management can contribute to effective government and public governance and how this interacts with political leadership.

title: Classification and Weighting of Strategic Projects in Organizations Under Multi Criteria Decision Making Situations
abstract: Strategic Planning Alignment of all company organizational units facilitates a systemic holistic vision that favors efficient management. Thus, identifying each organizational unit's contribution is an essential step toward strengthening integration among Brazilian regulatory agencies on a vast set of different regulatory objects. This article addresses the Strategic Planning Realignment of a Brazilian regulatory agency from 2020 to 2030, by presenting a Voting Method, based on an Analytical Hierarchical Process for weighting and ranking projects linked to the strategic objectives of said agency. As a result, a high adherence to priorities (over 60% arising from the hierarchical choice of Board of Directors for a strategic monitoring of projects and a high adherence of participants to the methodology (over 60% denotes the concern with strategic effort selection.

title: The Role of Marketing Information Systems on Business Firms Competitiveness: Integrated Review Paper from Business Perspective
abstract: This review paper point out the role of management information Systems in businesses firms competitive advantage from business perspective. Currently, information systems and technologies are a imperative components of successful and competitive businesses. Information technologies consists of Internet based information systems are playing a vital and expanding role in enhancing firms economic growth.The experience of organizations' managers needs to be provided with the necessary information to reduce risks and make the most appropriate decisions. Thus, firms turn to information systems for the provision of information as firms asset which supplements decision making and performance of business.For the last three decades, different types of information systems are emerged for different intention, depending on the need of the business firms. In today's very competitive business world, there are various information systems are emerged such as transaction processing systems (TPS) office automation systems (OAS) managerial information systems (MIS) decision support systems (DSS) and executive information systems (EIS) Expert System (ES) and others that supports decision making at different levels of management. In addition to this, there are several functional business systems which enables functional areas managers to make right decision and support business operation in functional areas of business (marketing, manufacturing and production, human resource, accounting) and cross functional business information livelihood information processing and decision making needs of several departments such as Supply chain management systems (SCM) customer relationship management systems (CRM) enterprise resource planning systems (ERP) Each information systems, functional and cross functional systems plays a different role in organizational hierarchy and management operations. To purpose of this review, reviewer collected different information related with marketing/management information system that supports business decision making and enhances firms competitiveness. This review paper study endeavors to explain the role information systems in business organizations competitiveness.  Business Organ0i0 zation, Competitiveness, Strategic advantage, Information Systems.

title: Digital Integrated Marketing Communication (Dimc) and It's Logical Relationship with Co Branding and Brand Values with Reference to Coke Studio
abstract: Coke studio has become very famous in the recent past attracting wide viewers across the world being very famous through the social media platform "YouTube" This platform indeed gives an opportunity to young artists to display their talents. However, Coke studio platform differs in the musical journey and creates a little difference among India and Pakistan; both the countries are unique in its own way. This article is just to understand the components, which can contribute to the success of Coke studio by developing a digital IMC model considering three major variables known as: brand values, brand equity and co branding efforts. Digital IMC and its impact on brand equity, brand values through co branding efforts have been explained with a help of a diagrammatic work, which can be a success ingredient for Cokestudio. Through a careful content analysis the issues in traditional IMC has been analysed and a new model has been framed. This model has been suggested to Coke studio to manage better customer experience, satisfaction and loyalty which will help to build good relationship with the end users in the digital arena. In this competitive era, making the competitors best friends and working on "Mutual Benefits" is the success mantra. This is explained with an illustration explaining the benefits enjoyed by YouTube and Coke studio in the light of Co branding efforts. Online Social Media (OSM) enhances the e brand equity because the digital consumer spends a minimum of 2 hours online increasing the brand presence for the marketer. Brand reputation builds brand equity for which new digital tools and technological platforms are needed. Thus one of the focus in this article is to build a framework to show how brand equity, brand image and brand values are enhanced through a Digital IMC. The success of communication reach is embedded through a motivational touch, which is given to the final consumers creating a sense of integrity. In the domain of Human Resource Management many theories on motivation is available. This article makes use of Vroom's Motivational theory and model in the IMC model to show the importance of motivation to enhance customer's loyalty and trust. This research article is a complete new package for the current Digi economy for all the stakeholders. From the Digital IMC model, it is understood that, variables such as memorable, likable, transferable, adaptable and protectable are very important for any entertainment service provides which can enhance the brand to a superior level. It is also mentioned that brands can join hands together which benefits both the businesses, and at the same time better brand vales can be created through unique episodes. From the article it is understood that Integrated Brand Communication model is needed rather than using just an IMC model in a traditional way. This idea has been placed in scope for future research which can be explored in a better way in the golden tomorrow. Thus, never stop with IMC but travel beyond to reach out to the customers through digital integration, which is the simple philosophy to be understood from this article. Marketing and branding are never constant, it keeps changing day to day based on the latest technology and usage of digital tools. Long gone are days where marking was only place, price and product Academy of Marketing Studies Journal Volume 24, Issue 1, 2020 2 1528 2678 24 1 248 utility but now it is much more that dealing with Digital tools and applications. The IMC loop has to have important variables such as business objectives, strategic communication plans, marketing mix, brand mix bounded with digital tools and application to create e experience. This model is open to the universe for feedback and usage.

title: The impasse of competitive intelligence today is not a failure. A special issue for papers at the ICI 2020 Conference
abstract: seven military classics (Jiang Ziya, the methods of the Sima, Sun Tzu, Wu Qi, Wei Liaozi, the three strategies of Huang Shigong and the Questions and Replies between Tang Taizong and Li Weigong) The entities studied then were nation states. Later, corporations often became just as powerful as states and their leaders demanded similar strategic thinking. Many of the ideas came initially from geopolitics as developed in the 19th century, and later with the spread of multinational companies at the end of the 20th century, with geoeconomics. What is unique for intelligence studies is the focus on information not primarily geography or natural resources as a source for competitive advantage. Ideas of strategy and information developed into social intelligence with Stevan Dedijer in the 1960s and became the title of a course he gave at the University of Lund in the 1970s. In the US this direction came to be known as business intelligence. At a fast pace we then saw the introduction of corporate intelligence, strategic intelligence and competitive intelligence. Inspired by the writings of Mikael Porter on strategy, as related to the notion of competitive advantage the field of competitive intelligence, a considerable body of articles and books were written in the 1980s and 1990s. This was primarily in the US, but interest spread to Europe and other parts of the world, much due to the advocacy of the Society of Competitive Intelligence Professionals (SCIP) In France there was a parallel development with "intelligence economique" "Veille" and "Guerre economique" in Germany with "Wettbewerbserkundung" and in Sweden with "omvarldsanalys," just to give some examples. On the technological side, things were changing even faster, not only with computers but also software. Oracle corporation landed a big contract with the CIA and showed how data analysis could be done efficiently. From then on, the software side of the development gained most of the interest from companies. Business intelligence was sometimes treated as enterprise resource planning (ERP) customer relations management (CRM) and supply chain management (SCM) Competitive intelligence was associated primarily with the management side of things as we entered the new millennium. Market intelligence became a more popular term during the first decade, knowledge management developed into its own field, financial intelligence became a specialty linked to the detection of fraud and crime primarily in banks, and during the last decade we have seen a renewed interest for planning, in the form of future studies, or futurology and foresight, but also environmental scanning. With the development of Big Data, data mining and artificial intelligence there is now a strong interest in collective intelligence, which is about how to make better decisions together. Collective intelligence and foresight were the main topics of the ICI 2020 conference. All articles published in this issue are from presentations at that conference. The common denominator for the theoretical development described above is the Information Age, which is about one's ability to analyze large amounts of data with the help of computers. What is driving the development is first of all technical innovations in computer science (both hardware and software) while the management side is more concerned with questions about implementation and use. Management disciplines that did not follow up on new technical developments but defined themselves separately or independently from these transformations have become irrelevant. Survival as a discipline is all about being relevant. It's the journey of all theory, and of all sciences to go from "funeral to funeral" to borrow an often used phrase: ideas are developed and tested against reality. Adjustments are made and new ideas developed based on the critic. It's the way we create knowledge and achieve progress. It's never a straight line but can be seen as a large number of trials and solutions to problems that change in shape, a process that never promises to be done, but is ever changing, Journal of Intelligence Studies in Business Vol. 10, No 2 (2020) p. 4 5 Open Access: Freely available at: https:/ojs.hh.se/ 5 much like the human evolution we are a part of. This is also the development of the discipline of intelligence studies and on a more basic level of market research, which is about how to gather information and data, to gain a competitive advantage. Today intelligence studies and technology live in a true symbiosis, just like the disciplines of marketing and digital marketing. This means that it is no longer meaningful to study management practices alone while ignoring developments in hardware and software. The competitive intelligence (CI) field is one such discipline to the extent that we can say that CI now is a chapter in the history of management thought, dated to around 1980 2010, equivalent to a generation. It is not so that it will disappear, but more likely phased out. Some of the methods developed under its direction will continue to be used in other discipline. Most of the ideas labeled as CI were never exclusive to CI in the first place, but borrowed from other disciplines. They were also copied in other disciplines, which is common practice in all management disciplines. Looking at everything that has been done under the CI label the legacy of CI is considerable. New directions will appear that better fit current business practices. Many of these will seem similar in content to previous contributions, but there will also be elements that are new. To be sure new suggestions are not mere buzzwords we have to ask critical questions like: how is this discipline defined and how is it different from existing disciplines? It is the meaning that should interest us, not the labels we put on them. Unlike consultants, academics and researchers have a real obligation to bring clarity and order in the myriad ideas. The articles in this issue are no exception. They are on collective intelligence, decision making, Big Data, knowledge management and above all about the software used to facilitate these processes. The first article by Teubert is entitled "Thinking methods as a lever to develop collective intelligence" It presents a methodology and framework for the use of thinking methods as a lever to develop collective intelligence. The article by Calof and Sewdass is entitled "On the relationship between competitive intelligence and innovation" The authors found that of the 95 competitive intelligence measures used in the study 59% were significantly correlated with the study's measure of innovation. The third article is entitled "Atman: Intelligent information gap detection for learning organizations: First steps toward computational collective intelligence for decision making" and is written by Grezes, Bonazzi, and Cimmino. The research project shows how companies can constantly adapt to their environment, how they can integrate a learning process in relation to what is happening and become a "learning company" The next article by Calof and Viviers entitled "Big data analytics and international market selection: An exploratory study" develops a multi phase, big data analytics model for how companies can perform international market selection. The last article by Vegas Fernandez entitled "Intelligent information extraction from scholarly document databases" presents a method that takes advantage of free desktop tools that are commonplace to perform systematic literature review, to retrieve, filter, and organize results, and to extract information to transform it into knowledge. The conceptual basis is a semantics oriented concept definition and a relative importance index to measure concept relevance in the literature studied. As always, we would above all like to thank the authors for their contributions to this issue of JISIB. Thanks to Dr. Allison Perrigo for reviewing English grammar and helping with layout design for all articles. Have a safe summer! On behalf of the Editorial Board,

title: Rancangan Strategi Pemasaran Laboratorium Kesehatan Provinsi Sumatera Utara Berdasarkan Analisis SWOT Tahun 2020
abstract: Regional Health Laboratory of North Sumatra Province as the Technical Implementing Unit (UPT) of the North Sumatra Province Health Office with the main task of organizing and improving health laboratory service efforts in North Sumatra Province and is an integral part of health services that play a role in supporting health efforts. In the last 5 years the number of service users tends to decrease by many competitors, the marketing program has not yet existed. The purpose of this study is to analyze internal factors (strengths and weaknesses) and external factors (opportunities and threats) the marketing strategy design of the North Sumatra Province health laboratory. This type of research is qualitative with a descriptive exploratory approach.Data collection techniques with observation, in depth interviews and documentation. Informants in this study there were 6 people selected by purposive sampling. Data analysis techniques with data collection, qualitative analysis and SWOT analysis (strength, weakness, opportunity, threat) SWOT matrix, Cartesian diagram to determine the position of the North Sumatra Province Health Laboratory and the compilation of an appropriate strategic plan. he results of the study showed that the total score of strength was 1.82 and weakness was 0.63 so that the x axis gained 1.19, which means that strength was higher than weakness. The total score of odds was 1.78 and the threat score was 0.56 so that the y axis was 1,22 means that the opportunity factor is greater than the threat By using the Cartesian diagram it can be concluded that the North Sumatra Provincial Health Laboratory is in quadrant 1, this position is very advantageous because it can utilize all the power to seize the opportunities that exist. So the most appropriate strategy to be implemented now is the strategy which supports an aggressive growth policy (Growth Oriented Strategy) It is recommended to continue to improve the quality of service oriented to customer satisfaction more aggressively forming a marketing team and the availability of marketing funds so that the program of marketing strategy activities can run effectively.

title: Strategi Peningkatan Kinerja UMKM melalui "UMKM Naik Kelas" Pada UMKM di Kecamatan Cempaka Putih Jakarta Pusa
abstract: n Indonesia, SMEs have a strategic role and a very large contribution to the national economy by contributing 53.3% of total GDP (Gross Domestic Product) The number of SMEs in Indonesia reaches around 56.2 million units and is capable of absorbing 97.2% of the total workforce. Based on data from the Central Statistics Agency (BPS) the growth of online based trading business has increased in the last 10 years, to 26 million or up 17% and followed by the number of SMEs reaching more than 55 million units, but many challenges must be faced by SMEs in facing MEA. The form of community service activity training is titled: "UMKM Grades Up with the subtitles Training on Inventory Management, Marketing Go Online, and Preparation of Simple Financial Statements and MSME Tax Socialization" This year 2019 is the second year of the implementation of this community service program. This year, the response of community service partners, in this case 10 Assisted Culinary MSMEs around the campus, Cempaka Putih Jakarta, were very enthusiastic. This can be seen from the spirit of curiosity (many questions) about the material of socialization and the seriousness of the training that was given. The UMKM Actors asked for the continuation of this training, in the form of assistance consultation for the development of the UMKM. The driving factors of the UMKM Graduation Class activities are the enthusiasm or high motivation of the SMEs. While the obstacle to the implementation of this program is the lack of duration of training, in terms of frequency. Another difficulty is the limited time of the UMKM Actors, because they have to take care of the UMKM business processes that are still running. Based on the results and outcomes achieved in 2019 community service titled MSMEs Graduating Classes, then for 2020 it is planned to hold: mentoring MSME business processes, so that MSMEs truly advance in class. The intended grade is that there is progress in management, so that it has implications for increasing MSME income. To facilitate the assistance for MSME business development, a MSME staging or clustering will be conducted in Cempaka Putih District.

title: Rational use of companion animal parasiticides
abstract: Christopher Little and Alistair Boxall VR 25 January 2020, vol 186, p 97) called for a stop to the 'blanket prophylactic use' of antiparasitic drugs, and encouraged a return to strategic prescribing to minimise environmental exposure. Factors that might have brought about a change in prescribing practice are the emergence of pet health plans and client reminder services that aim for year round comprehensive parasite protection, increased awareness of the lungworm Angiostrongylus vasorum and an expansion in the choice of broad spectrum parasiticide products. Companion animal parasiticide products are unquestionably valuable for reducing the disease burden associated with parasites. Currently, assessment of the environmental effects of these products before marketing