Query: covid-19 risk purchase behavior

title: The influence of risk preference on public purchase behavior: with the purchase of masks as an example (Special Section: COVID 19) [Chinese]
abstract: In early 2020, the COVID 19 spread to all parts of China and even other countries in a short period of time The severe epidemic situation would put a psychological pressure on the public, resulting in anxiety, panic and other emotions, even some irrational behavior such as scare buying and becoming credulous of rumors The risk preference is defined as the degree of the risk that people are willing to accept in their decisions and behaviors In this public health emergency, the consumers' purchase and use of sanitary and epidemic prevention products reflects their risk preference This paper explores the relationship between the public risk preference and the purchase behavior through a questionnaire survey, and it is found that the factors influencing the purchase behavior mainly include the gender factors, the perceived risk level and the severity of the epidemic situation in the residence area, as indicated by the Association Rule Mining

title: Covid 19 Risk Perception and Food Hoarding Intention: Evidence from Vietnam
abstract: This paper uses the expanded theory of planned behavior (TPB) model to evaluate risk perception and the intention to hoard food during the COVID 19 pandemic in 2020. In this study, questionnaires were used to obtain information from respondents in order to conduct a quantitative investigation of COVID 19 risk perception and food hoarding intention. The responses of the respondents to the surveys were the principal instrument for the collation of information and the primary tool to obtain data. The survey included questions regarding the determinants for the intention to hoard food during the COVID 19 pandemic. A total of 86 consumers living in Ho Chi Minh City, Vietnam with the intention to hoard food were selected as the respondents. The data showed that higher risk perception was associated with a greater tendency toward hoard food. These findings indicate that high levels of risk perception, such as during the COVID 19 pandemic or other periods of civil unrest, resulting in intentions to purchase goods that are no longer based on common sense.

title: How COVID 19 Triggers Our Herding Behavior? Risk Perception, State Anxiety, and Trust
abstract: People have felt afraid during the outbreak of coronavirus disease 2019 (COVID 19) because a virus is an invisible enemy. During the pandemic outbreak, society has become worried about the spread of infections and the shortage of protective equipment. This common fear among the public subsequently deepens each person's fear, increasing their belief in the content reported by the media and thus actively compelling these individuals to engage in the behavior of panic buying. In this study, we explored the effects of the public's risk perception, state anxiety, and trust in social media on the herding effect among individuals. The study was based on an online questionnaire survey and convenience sampling. The results showed that the public's risk perception increased their state anxiety and then deepened their willingness to wait in line for a purchase. In addition, the more people that trust the message delivered by the media, the more actively they will join the queue to buy goods. This study also found that anxiety had a greater impact on the public's willingness to wait for a purchase than trust in social media. Therefore, the top priority for the government should be to reduce the public's state anxiety and then reduce the herding effect.

title: The impact of the perceived risk of COVID 19 on consumers' attitude and behavior toward locally produced food
abstract: PurposeThis study analyzes the impact of the COVID 19 pandemic on the consumption of locally produced food. In particular, it examines an extended model of the theory of planned behavior, with the addition of the perceived risk of becoming infected with the disease, locavorism and internal locus of control. It uses partial least squares structural equation modeling (PLS SEM) to test and validate the proposed theoretical model. results indicate that the perceived risk of COVID 19 drives consumers to embrace locavorism more and, although locavorism is a strong predictor of attitude, internal locus of control also has a strong impact on attitude and switching intentions. Subjective norm and attitude are strong predictors of switching intentions and purchase intentions, and switching intentions also have a powerful impact on purchase intentions.valueThis study extends previous research on locally produced food consumption in that it has proposed and tested a new conceptual model with the inclusion of the perceived risk of COVID 19, locavorism, internal locus of control and switching intentions, which were found to have an influence on purchasing behavior.

title: How the Health Rumor Misleads People's Perception in a Public Health Emergency: Lessons from a Purchase Craze during the COVID 19 Outbreak in China
abstract: Health rumors often mislead people and cause adverse health behaviors. Especially during a public health emergency, health rumors may result in severe consequences for people's health and risk governance. Insight into how these rumors form and harm people's health behavior is critical for assisting people in establishing scientific health cognition and to enhance public health emergency responses. Using the case study with interview data of a salient purchase craze led by a health rumor during the COVID 19 outbreak in China, this article aimed to illustrate the process of how a piece of information becomes a health rumor. Furthermore, we identify factors that cause people to believe rumors and conduct behavior that leads to a purchase craze. Results show that a public misunderstanding of the unique psychology of uncertainty, cultural and social cognition, and conformity behavior jointly informs people's beliefs in rumors and further causes purchase craze behavior. We developed a simplified model to demonstrate how an ordinary news report can lead to a rumor. Based on this model, some implications of effective health communication are suggested for managing rumors.

title: Analysis on Consumers Online Buying Behavior of Essentials during COVID 19 in Central Suburbs of Mumbai
abstract: COVID 19 has created an opportunity to study the buying behavior of online shoppers towards purchase of essentials. The researcher has identified that there have been very significant factors that has led to change in the buying behavior of consumers during COVID 19. They are willing to experience and try new technology. Therefore, the consumers are showing more interest in online shopping. However,they face issues likeunable to touch and feel products, order takes several days to deliver, shipping costs are often excessive, poor after sale service, return of product is difficult, lack of access of require technology, perceived risk of electronic shopping, security of online transactions, computer literacy and use of credit card etc. Based on the above identified few problems, the researcher has attempted to identify the consumers buying behaviour of essentials during COVID 19. The online survey was designed to collect information about demographic profile of the respondents such as age group, gender group, qualification, occupation and household monthly income.

title: Comparative analysis of online fresh food shopping behavior during normal and COVID 19 crisis periods
abstract: PurposeOnline fresh food shopping has become increasingly popular in recent years, especially during the COVID 19 crisis. Online fresh food shopping provides consumers with an alternative to shopping in a traditional market, while also enabling procurement of such goods at a reduced risk of infection. The purpose of this study is to investigate whether online fresh food shopping behaviors change during public health emergency periods. data were collected through a web based survey (508 respondents in China) Descriptive analysis, ordinal logistic regression analysis, and the Apriori algorithm were employed to explore what characteristics influence purchase frequency as well as food and delivery time preferences among different customer groups.FindingsBased on the survey data, this study found that purchase frequency grew 71.2% during the COVID 19 crisis. City type and online shopping frequency of respondents are positively correlated with purchase frequency in normal and COVID 19 crisis periods. Number of daily hours worked by respondents only showed a significant impact for the normal period. People perceiving the risk of infection from going out are more willing to purchase fresh food online.valueThis is the first study to explore and compare online fresh food shopping behaviors during normal and COVID 19 crisis periods with a sample from China. The findings indicate a key role that online fresh food shopping can perform during a crisis and contribute to our understanding of fresh food online shopping behaviors during other possible public health emergency scenarios.

title: Trends in Food Preferences and Sustainable Behavior during the COVID 19 Lockdown: Evidence from Spanish Consumers
abstract: The COVID 19 pandemic poses a threat to global food security, and it changes consumers' food buying and consumption behavior. This research not only investigates trends in Spanish consumers' general food shopping and consumption habits during the lockdown, but also investigates these trends from the perspective of sustainable purchasing. Specifically, total food consumption (C) food expenditure (E) and purchase of food with sustainable attributes (S) were measured. Data were collected from a semi structured questionnaire which was distributed online among 1203 participants. The logit models showed that gender, age, employment status, and consumers' experiences were associated with total food consumption and expenditure during the lockdown. In addition, consumers' risk perceptions, shopping places, trust level in information sources, and risk preference were highly essential factors influencing consumers' preferences and sustainable behavior. Consumers' objective knowledge regarding COVID 19 was related to expenditure. Furthermore, family structure only affected expenditure, while income and place of residence influenced food consumption. Mood was associated with expenditure and the purchase of sustainable food. Household size affected purchasing behavior towards food with sustainable attributes. This research provides references for stakeholders that help them to adapt to the new COVID 19 situation.

title: An Empirical Study about the Intention to Hoard Food during COVID 19 Pandemic
abstract: This study examines the expanded TPB model with the risk perception variable of intention to hoard food under the COVID 19 pandemic condition All assumptions are supported by the traditional independent variables of the TPB model that affect the hoarding intention of food However, the results of this study are completely different from previous studies when using the risk perception variable in the planned behavior theory model In previous studies, the risk perception variable always negatively affected attitude and perceived behavior and buying intention In this study, in contrast, the higher the risk perception the consumers get, the stronger the attitude the consumers purchase reserve goods This demonstrates that a high risk perception, in the case of COVID 19 pandemic or other civil unrests, will cause the intention to buy goods that no longer follows the common sense This paper added a new perspective on the negative aspects of risk perception

title: To buy or not buy food online: The impact of the COVID 19 epidemic on the adoption of e commerce in China
abstract: Drawing on a recent online survey combined with city level data, this paper examines the impact of the COVID 19 on consumers' online food purchase behavior in the short term. To address the potential endogeneity issues, we adopt an instrumental variable (IV) strategy, using the distance from the surveyed city to Wuhan as the instrumental variable. We show that our IV method is effective in minimizing potential bias. It is found that the share of confirmed COVID 19 cases increases the possibility of consumers purchasing food online. This is more likely to be the case for young people having a lower perceived risk of online purchases and living in large cities. Despite some limitations, this paper has policy implications for China and other countries that have been influenced by the COVID 19 epidemic. Specifically, government support and regulation should focus on (i) ensuring the safety of food sold on the internet, (ii) protecting the carrier from becoming infected, and (iii) providing financial support to the poor since they may have difficulties in obtaining access to food living in small cities. Moreover, how to help those who are unable to purchase food online because of their technical skills (e.g. the elderly who are not familiar with smart phones or the internet) also deserves more attention for the government and the public.