Query: entertainment event

title: Sun protective behaviors at an outdoor entertainment event in Australia
abstract: An observational study was conducted to examine the use of sun protective hats, clothing, and sunglasses of people attending an outdoor entertainment event in an area of high to extreme ultraviolet radiation in New South Wales, Australia. Armidale is unique, as it is a highly elevated area, almost 1000 m above sea level, and temperatures are often mild with very high to extreme levels of ultraviolet radiation. Four trained data collectors observed attendees as they entered the event, and recorded their use of sun protective hats, clothing, and sunglasses. While more than half of the attendees wore sun protective hats, only 14% wore sun protective clothing. Broad brimmed hats were considered sun protective, while sun protective clothing was defined by shirts with at least three quarter length sleeves. Females were more likely to wear both a sun protective hat and clothing than males, and children were less protected than adults. Legislative changes are required to ensure that organizers of outdoor events have a legal responsibility to provide a safe environment for attendees, including strategies to help reduce ultraviolet radiation exposure.

title: Optimal pricing and advertising policies for a one time entertainment event
abstract: We consider the problem of pricing and advertising a one time entertainment event. Three pricing policies are characterized and contrasted, namely, dynamic price (DP) constant price (CP) and two market price (TMP) In this last scenario, the selling season is composed of a regular price period and a last minute price period, with the switching date between the two markets being determined endogenously. We show that the price is monotonically increasing over time in the DP scenario and that the last minute price is larger than the regular price in the TMP scenario. In all three cases, advertising is non increasing over time, which is a feature often encountered in finite horizon dynamic optimization advertising models. Finally, we compute the cost of simplification, which is the difference in profits under dynamic pricing and constant pricing. Among other results, we obtain that this loss is independent of the market size and increasing in the number of available tickets.

title: Smart city technologies: leisure and entertainment event based service

title: A major sporting event or an entertainment show? A content analysis of Australian television coverage of the 2016 Olympic and Paralympic Games
abstract: Outside of the Paralympic Games, elite athletes with disability rarely feature in the media. Using mixed method content analysis, the aim of this study was to compare the production and content of the 2016 Paralympic and Olympic Games broadcasts of an Australian commercial television network. Data were collected from recordings of a daily highlights show of the Paralympic and Olympic Games using a data abstraction tool with a priori codes. Data were coded for content, participant(s) and context. Results suggest the Paralympic Games was broadcast as an entertainment show rather than a major sporting event. There were greater attempts during the Paralympic broadcast to elicit emotion; notions of competition vs. participation were raised; and stories of disability ran parallel to those of hardship. These differences in media portrayal of elite athletes with disability feed into existing notions that under values their athleticism.

title: Assessing and segmenting entertainment quality variables and satisfaction of live event attendees: A cluster analysis examination
abstract: In order to better understand and effectively market to patrons who attend live entertainment performances, event venue managers need to have better information regarding these distinctive customers. This study explores the profiles and entertainment quality variables (e.g. performance quality, staff, and event facility) of 13,428 respondents at two venues in order to determine their overall satisfaction, revisit intentions and recommendations to attend an event at each of the respective venues. A principle component analysis revealed two entertainment quality factors, and four distinct patron segments were identified using K means cluster analysis. These segments significantly differed and the findings may help event venue managers better understand how these patrons differ for future strategic marketing.

title: biggest new entertainment event of the year Life: I was in Cinerama!

title: Denver Campus Library: SEE4060 Sports/Entertainment/Event Management Seminar: Welcome

title: Optimal pricing and advertising policies for an entertainment event
abstract: The paper suggests an optimal control model to determine optimal pricing and advertising policies for a one time entertainment event. There are two periods, an initial period of regular price sales and a terminal period of last minute sales at a (possibly) reduced price. The price in a period is constant over time. In the initial period, the organizers of the event advertise the event to potential attendees. If tickets are sold out by the end of the first period, there will be no last minute sales. We find that advertising should be decreased over time during the first period. There are three different advertising scenarios: it may be optimal not to advertise at all, to advertise at a positive rate until the end of the first period, or to stop advertising at an earlier instant of time. In the last minute sales, the organizers implement a feedback pricing policy such that the selected price depends on the number of tickets that have been sold in the regular sales period. Finally, we establish optimality conditions for the time instant where to switch to last minute sales.

title: Event brand transfer in an entertainment service: experiential marketing
abstract: One of the channels a brand can use to create experiences is events. The brand promoting the event and its sponsors can obtain various benefits in the form of brand image, personality and notoriety. The main aim of this research is to evaluate the effects that experiencing an event has on experience with the promoting brand. The study analysed the musical event MTV Winter Festival 2010, considering the opinion of 127 attendees to discover the impact of experiencing the MTV entertainment television channel event in three areas: improved brand experience, improved brand personality and increased brand reputation. EQS was used to test the proposed model. Regarding event experience antecedents, "immersion" has been identified as the most important one and brand experience as an important effect. Also, brand experience has been found to have a positive impact on exciting brand personality and exciting brand personality in turn on brand reputation.

title: Physiological Based Affect Event Detector for Entertainment Video Applications
abstract: In this paper, we propose a methodology to build a real time affect detector dedicated to video viewing and entertainment applications. This detector combines the acquisition of traditional physiological signals, namely, galvanic skin response, heart rate, and electromyogram, and the use of supervised classification techniques by means of Gaussian processes. It aims at detecting the emotional impact of a video clip in a new way by first identifying emotional events in the affective stream (fast increase of the subject excitation) and then by giving the associated binary valence (positive or negative) of each detected event. The study was conducted to be as close as possible to realistic conditions by especially minimizing the use of active calibrations and considering on the fly detection. Furthermore, the influence of each physiological modality is evaluated through three different key scenarios (mono user, multi user and extended multi user) that may be relevant for consumer applications. A complete description of the experimental protocol and processing steps is given. The performances of the detector are evaluated on manually labeled sequences, and its robustness is discussed considering the different single and multi user contexts.