Opportunity map: a visualization framework for fast identification of actionable knowledge
Data mining techniques frequently find a large number of patterns or rules, which make it very difficult for a human analyst to interpret the results and to find the truly interesting and actionable rules. Due to the subjective nature of "interestingness", human involvement in the analysis process is crucial. In this paper, we propose a novel visual data mining framework for the purpose of identifying actionable knowledge quickly and easily from discovered rules and data. This framework is called the Opportunity Map. It is inspired by some interesting ideas from Quality Engineering, in particular Quality Function Deployment (QFD) and the House of Quality. It associates summarized data or discovered rules with the application objective using an interactive matrix, which enables the user to quickly identify where the opportunities are. The proposed system can be used to visually analyze discovered rules, and other statistical properties of the data. The user can also interactively group actionable attributes and values, and see how they affect the targets of interest. Combined with drill-down and comparative analysis, the user can analyze rules and data at different levels of detail. The proposed visualization framework thus represents a systematic and yet flexible method of rule analysis. Applications of the system to large-scale data sets from our industrial partner have yielded promising results.

title: Entity discovery and assignment for opinion mining applications
abstract: Opinion mining became an important topic of study in recent years due to its wide range of applications. There are also many companies offering opinion mining services. One problem that has not been studied so far is the assignment of entities that have been talked about in each sentence. Let us use forum discussions about products as an example to make the problem concrete. In a typical discussion post, the author may give opinions on multiple products and also compare them. The issue is how to detect what products have been talked about in each sentence. If the sentence contains the product names, they need to be identified. We call this problem entity discovery. If the product names are not explicitly mentioned in the sentence but are implied due to the use of pronouns and language conventions, we need to infer the products. We call this problem entity assignment. These problems are important because without knowing what products each sentence talks about the opinion mined from the sentence is of little use. In this paper, we study these problems and propose two effective methods to solve the problems. Entity discovery is based on pattern discovery and entity assignment is based on mining of comparative sentences. Experimental results using a large number of forum posts demonstrate the effectiveness of the technique. Our system has also been successfully tested in a commercial setting.

title: Finding Actionable Knowledge via Automated Comparison
abstract: The problem of finding interesting and actionable patterns is a major challenge in data mining. It has been studied by many data mining researchers. The issue is that data mining algorithms often generate too many patterns, which make it very hard for the user to find those truly useful ones. Over the years many techniques have been proposed. However, few have made it to real-life applications. At the end of 2005, we built a data mining system for Motorola (called Opportunity Map) to enable the user to explore the space of a large number of rules in order to find actionable knowledge. The approach is based on the concept of rule cubes and operations on rule cubes. A rule cube is similar to a data cube, but stores rules. Since its deployment, some issues have also been identified during the regular use of the system in Motorola. One of the key issues is that although the operations on rule cubes are flexible, each operation is primitive and has to be initiated by the user. Finding a piece of actionable knowledge typically involves many operations and intense visual inspections, which are labor-intensive and time-consuming. From interactions with our users, we identified a generic problem that is crucial for finding actionable knowledge. The problem involves extensive comparison of sub-populations and identification of the cause of their differences. This paper first defines the problem and then proposes an effective method to solve the problem automatically. To the best of our knowledge, there is no reported study of this problem. The new method has been added to the Opportunity Map system and is now in daily use in Motorola.

title: Dealing with different distributions in learning from
abstract: In the problem of learning with positive and unlabeled examples, existing research all assumes that positive examples P and the hidden positive examples in the unlabeled set U are generated from the same distribution. This assumption may be violated in practice. In such cases, existing methods perform poorly. This paper proposes a novel technique A-EM to deal with the problem. Experimental results with product page classification demonstrate the effectiveness of the proposed technique.

title: Speed-up iterative frequent itemset mining with constraint changes
abstract: Mining of frequent itemsets is a fundamental data mining task. Past research has proposed many efficient algorithms for this purpose. Recent work also highlighted the importance of using constraints to focus the mining process to mine only those relevant itemsets. In practice, data mining is often an interactive and iterative process. The user typically changes constraints and runs the mining algorithm many times before being satisfied with the final results. This interactive process is very time consuming. Existing mining algorithms are unable to take advantage of this iterative process to use previous mining results to speed up the current mining process. This results in an enormous waste of time and computation. In this paper, we propose an efficient technique to utilize previous mining results to improve the efficiency of current mining when constraints are changed. We first introduce the concept of tree boundary to summarize useful information available from previous mining. We then show that the tree boundary provides an effective and efficient framework for the new mining. The proposed technique has been implemented in the context of two existing frequent itemset mining algorithms, FP-tree and tree projection. Experiment results on both synthetic and real-life datasets show that the proposed approach achieves a dramatic saving of computation.

title: Opinion Mining
abstract: Описанл процедуру формування інтегрального показника об’єкта згідно з відгуками користувачів під час застосування методів оцінювання опінії текстової інформації у web-документах. Запропоновано використання лінгвістичних змінних та застосування вагових коефіцієнтів для достовірнішого результату оцінювання емоційного забарвлення текстової інформації. Ключові слова: опінія, емоційне забарвлення, об’єкт, інтегральний показник, лінгвістична змінна, ваговий коефіцієнт.

title: Accommodating colorblind users in image search
abstract: There are about 8% of men and 0.8% of women suffering from colorblindness. Due to certain loss of color information, the existing image search techniques may not provide satisfactory results for these users. In this demonstration, we show an image search system that can accommodate colorblind users. It can help these special users find and enjoy what they want by providing multiple services for them, including search results reranking, image recoloring and color indication.

title: Twi-Map Support Vector Machine for Multi-classification Problems
abstract: In this paper, a novel method called Twi-Map Support Vector Machines (TMSVM) for multi-classification problems is presented. Our ideas are as follows: Firstly, the training data set is mapped into a high-dimensional feature space. Secondly, we calculate the distances between the training data points and hyperplanes. Thirdly, we view the new vector consisting of the distances as new training data point. Finally, we map the new training data points into another high-dimensional feature space with the same kernel function and construct the optimal hyperplanes. In order to examine the training accuracy and the generalization performance of the proposed algorithm, One-against-One algorithm, Fuzzy Least Square Support Vector Machine (FLS-SVM) and the proposed algorithm are applied to five UCI data sets. Comparison results obtained by using three algorithms are given. The results show that the training accuracy and the testing one of the proposed algorithm are higher than those of One-against-One and FLS-SVM.

title: Support Vector Machines for Text Categorization in Chinese Question Classification
abstract: Question classification plays a crucial important role in the question answering system because categorizing a given question is beneficial to identify an answer in the documents. The goal of question classification is to accurately assign labels to question based on expected answer type. Recently, many machine learning algorithms are used for question classification. However many research results show that SVM perform best in this task, because it is well known to work well for nonlinear, sparse, high dimensional problems. In this experiment, we perform the One-against-One SVM algorithm and a feature extraction method of Chinese questions to get high classification accuracy

title: Mixed Monte Carlo Parallel Algorithms for Matrix Computation
abstract: In this paper we consider mixed (fast stochastic approximation and deterministic refinement) algorithms for Matrix Inversion (MI) and Solving Systems of Linear Equations (SLAE). Monte Carlo methods are used for the stochastic approximation, since it is known that they are very efficient in finding a quick rough approximation of the element or a row of the inverse matrix or finding a component of the solution vector. In this paper we show how the stochastic approximation of the MI can be combined with a deterministic refinement procedure to obtain MI with the required precision and further solve the SLAE using MI. We employ a splitting A = D - C of a given non-singular matrix A, where D is a diagonal dominant matrix and matrix C is a diagonal matrix. In our algorithm for solving SLAE and MI different choices of D can be considered in order to control the norm of matrix T = D-1C; of the resulting SLAE and to minimize the number of the Markov Chains required to reach given precision. Experimental results with dense and sparse matrices are presented.

title: Filtering Spam in Social Tagging System with Dynamic Behavior Analysis
abstract: Spam in social tagging systems introduced by some malicious participants has become a serious problem for its global popularizing. Some studies which can be deduced to static user data analysis have been presented to combat tag spam, but either they do not give an exact evaluation or the algorithms’ performances are not good enough. In this paper, we proposed a novel method based on analysis of dynamic user behavior data for the notion that users’ behaviors in social tagging system can reflect the quality of tags more accurately. Through modeling the different categories of participants’ behaviors, we extract tag-associated actions which can be used to estimate whether tag is spam, and then present our algorithm that can filter the tag spam in the results of social search. The experiment results show that our method indeed outperforms the existing methods based on static data and effectively defends against the tag spam in various spam attacks.