The moderating effect of tourism by-products on the relationship between tourism core products and destination image (Sarawak, Malaysia)

This paper reports an empirical investigation on the moderating effects of the tourism by- products in building Sarawak destination image. Using causal research design through a quantitative method, self-reported and self-administered questionnaire, this study surveyed international tourists who had visited Sarawak and experienced the state core tourism products which include purchasing the local tourism by-products. Through the descriptive and inferential statistics, some useful insights about the issue investigated were significantly obtained. It's interesting to note that besides experiencing the tourism core products, the Sarawak Tourism by-products are also catching the international tourist's attention. The moderating effect of tourism by-products on the relationship between tourism core products (culture, adventure, and nature) and Sarawak destination image was empirically confirmed. In fact, in addition to the core culture, adventure and nature product, the local tourism by- products undeniably building and strengthening the image of Sarawak as a tourist destination. This promising indication is, therefore, should not be ignored by the state government, tourism authority, tour operators, the local government, hotels and other related local authorities.

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abstract: Falling attendance at United States and Japanese national parks has led to claims of a pervasive shift away from nature-based recreation. A global analysis, however, now suggests that while visit rates are declining slightly in some richer countries, elsewhere nature tourism is booming.

title: Anthropology of Tourism: Forging New Ground for Ecotourism and Other Alternatives
abstract: ▪ Abstract Tourism is relevant to many theoretical and real-world issues in anthropology. The major themes anthropologists have covered in the study of tourism may be divided conceptually into two halves: One half seeks to understand the origins of tourism, and the other reveals tourism's impacts. Even when taken together, these two approaches seem to produce only a partial analysis of tourism. The problem is that most studies aimed at understanding the origins of tourism tend to focus on tourists, and most research concerning the impacts of tourism tend to focus on locals. The goal of future research should be to explore incentives and impacts for both tourists and locals throughout all stages of tourism. This more holistic perspective will be important as we explore the ways in which ecotourism and other alternative forms of tourism can generate social, economic, and environmental benefits for local communities while also creating truly transformative experiences for tourists. Tourism has some aspects o...

title: Ecotourism: Principles, Practices and Policies for Sustainability
abstract: This publication, intended as a preparatory document for the World Ecotourism Summit in Quebec, 2002, reviews the current status and trends in ecotourism globally, the challenges ahead and the lessons learned in over 15 years of ecotourism development involving a broad range of stakeholders.

title: Household composition and the importance of experience attributes of nature based tourism activity products – A Norwegian case study of outdoor recreationists
abstract: This study examines the relationship between household composition and the consumption of nature based tourism products by analysing the results of a survey among members from two of Norway’s largest outdoor recreation NGOs. Survey respondents were categorised into five main household types, namely: nuclear family, single parent, couples without children, single, and adults living together. These five main household types were then further divided into 19 age-based subgroups. Four key experience attributes connected to nature based tourism activities were identified, namely: Risk/challenge, Facilitation, Learning and Family/children friendly. This study reveals differences between household types in terms of the importance of the experience attributes sought from nature based tourism activity products. The tourism sector needs to be aware of variations in the key experience attributes different household types seek and to adapt to the process of changes in household structures in post-industrialised societies.

title: Cross-Cultural Behaviour in Tourism: concepts and analysis
abstract: Preface Introduction Concepts of cross cultural behaviour in tourism: Culture Social contact Values Rules of social interaction Perception Satisfaction Methods for cross cultural analysis in tourism Principal components and factor analysis for cross cultural analysis Structural equation modelling for cross cultural analysis Applications of cultural analysis in tourism: Cultural analysis: marketing and management implications:  Index