English: Macdonald 24, 288 Macdonald, P. 254 Macdonald, W.C. 24 Macdonald Tobacco 24, 183, 289, 294 Macdonald’s Menthol 40 MacEachen, Allan 52–53, 293, 301 MacKay, Dr Judith xv, xix, 213, 221 Maclaren, William, MP 35 Maclean’s 43, 95, 184 magazines, ads 66f, 71, 78 Magazines Canada 78 Mahood, Gar 76f, 195, 199, 202 campaign to ban advertising 68 mail-order sales 84 Mair, David 150 Malawi xviii, 215, 222–23, 224, 226 International Tobacco Growers’ Association 233 Special Crops Act 1993 228 males age-standardized lung cancer death rate for females and 9, 45 students, smokers 134 young, targeting 80, 98 Malone, Arnold 74, 76 Malta 40 Mandela, Nelson 226 manipulation 147, 164 nicotine 156–59 Manitoba 195, 204, 295 minimum age 297 smoking restrictions, public places 297 manufacturer exploitation, farmers 183–84 manufacturers, tobacco 33f, 37f, 40f, 49, 52, 55f, 69, 141f filters 46 marketing 83, 137 reporting requirements 83f rights 81 smuggling 132f taxes 121ff, 129f, 132, 148 voluntary code 70, 77–78 warnings 105 Marché aux Escomptes S & M Ltée 20 Marcotte, André 131 margarine 23, 25 Mark Ten 22, 58, 288 market research 50, 138, 268 market-share 56, 67, 71, 84, 96, 125, 143 Imperial Tobacco Ltd 19, 40 RBH 22 RJR–Macdonald 23 tar levels 159 marketing vii, 65f, 83, 114, 137, 148 board, all-grower, Ontario 291 colour combinations 98 documents, industry 79–81, 83 early techniques 39–40 misbehaviour 225–27 national tobacco agency 184–85 women targets 176–78 youth targets 69 marketing boards all-grower, Ontario 291 Ontario Flue-Cured Tobacco Growers’ 72, 292 Marketing magazine 78, 142 Marketing Systems Inc.
French: L&M, publicité internationale pour le tabac 260 Lac Érié 31, 196 Lachance, Victor 80, 82 Lalonde, Marc 65, 120s, 330 LaMarsh, Judy 52, 56, 121, 320, 330 Lambly, Dr W.O. 38 The Lancet 42 Landau & Cormack Ltd 21 Lane, Lois 181 langue, cancer de la 10, 12 Laperle, Julie 4–5, 8 Lapointe, Marie-Josée 170 Laporte, Leo 58 LaRivière, Jacques 143, 257 larynx, cancer du 10, 12, 53, 117, 321 Laurier, Sir Wilfrid 37, 39, 42, 54, 131 Laurier ( cigares ) 42 Lauzon, Léo-Paul 22, 27 Law, Maureen 75 Lawson, Nigel 135 Lawson Mardon Packaging 150, 305 Voir aussi pays en voie de développement The Leaflet 15 Leamington ( Ontario ) 197 Legends of Golf Tournament 6 « légère » 66, 151 « légères » 11 mythe 174–80 Légion canadienne 44 législation 40, 59, 66, 162 antitabac 52, 65, 213, 278 avertissements 278 canadienne, avis favorables 55–57 commandite 6, 104 contrôle du tabac xi, 62 droits des non-fumeurs 127 emballage neutre 156 FTS 127 PMD, lutte antitabac xviii, xix position de l’industrie 60 publicité 63s, 74 restrictions à l’usage du tabac 123, 216 stupéfiants 272 teneur en goudron et nicotine 63 Lemieux, L.J. 40 Lettonie 264 tabac chez les hommes 232 Levin, Morton 47 lèvres, cancer des 10, 12 filtres et 178, 280 Libéraux 24ss, 63, 79, 120, 134, 144s, 158, 330 liberté d’expression xi, 56, 79, 104, 267 étouffé 167–68 Projet de loi C-51 76, 84, 87s liberté des fabricants 40 Lido Biscuit 22 Lieutenante-governeure, Ontario 23 lieux publics 38 femmes, tabagisme 41 interdiction de fumer 275, 326 restrictions, tabagisme viii, x, 52, 120s, 123, 322 Life 249 Life Savers, bonbons 25 Liggett & Myers 166 Liggett Group Inc.